Advanced DSM - broader, bigger, better

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Any arguments passed to .trigger() will also be passed along // to the associated function function waitForTriggerHandler() { var function_queue = []; var trigger_arguments = []; this._triggered = false; this.push = function(fn) { if (this._triggered) { // just run it immediately if handler has already been triggered fn.apply(null, trigger_arguments); } else { // otherwise add to the queue to run later function_queue.push(fn); } }; this.trigger = function() { // any arguments passed to trigger(foo, bar, baz) will also be passed along to functions in the queue // first convert any arguments to an array trigger_arguments = Array.prototype.slice.call(arguments); while (function_queue.length){ // for each function in the queue, pop it off and then execute it while passing in any // args that may have been passed to trigger(). function_queue.pop().apply(null, trigger_arguments); // The "null" above is for the value of "this". // See https://developer.mozilla.org/en-US/docs/Web/JavaScript/Reference/Global_Objects/Function/apply#Parameters } this._triggered = true; } } // set up waitToLoadAds handler window.waitToLoadAds = new waitForTriggerHandler(); // We set up the triggers for this below, they depend on whether we're loading lytics on the page </script> <script type="text/javascript"> // This token is here for test_lytics_snippet.py test: lytics-is-enabled window.googletag = window.googletag || {}; googletag.cmd = googletag.cmd || []; // initialize callback (source: https://learn.lytics.com/product-docs/lytics-javascript-tag/receiving-data-from-lytics) !function(){"use strict";var o=window.jstag||(window.jstag={}),r=[];function n(e){o[e]=function(){for(var n=arguments.length,t=new Array(n),i=0;i<n;i++)t[i]=arguments[i];r.push([e,t])}}n("send"),n("mock"),n("identify"),n("pageView"),n("unblock"),n("getid"),n("setid"),n("loadEntity"),n("getEntity"),n("on"),n("once"),n("call"),o.loadScript=function(n,t,i){var e=document.createElement("script");e.async=!0,e.src=n,e.onload=t,e.onerror=i;var o=document.getElementsByTagName("script")[0],r=o&&o.parentNode||document.head||document.body,c=o||r.lastChild;return null!=c?r.insertBefore(e,c):r.appendChild(e),this},o.init=function n(t){return this.config=t,this.loadScript(t.src,function(){if(o.init===n)throw new Error("Load error!");o.init(o.config),function(){for(var n=0;n<r.length;n++){var t=r[n][0],i=r[n][1];o[t].apply(o,i)}r=void 0}()}),this}}(); // custom init + lytics default install tag from https://activate.getlytics.com/connect?aid=2751 // see https://learn.lytics.com/understanding/product-docs/lytics-javascript-tag/configuration#configuration-options var lyticsCid = '44fda7674f94228540d8fba6786f9770'; console.log('You are using the Lytics Prod account'); jstag.init({ src: `https://c.lytics.io/api/tag/${lyticsCid}/latest.min.js`, pageAnalysis: { dataLayerPull: { disabled: true } } }); jstag.pageView(); (function(){ var sailthru_cookie, sailthru_user_id; function read_cookie(cookieName) { var re = new RegExp('[; ]'+cookieName+'=([^\\s;]*)'); var sMatch = (' '+document.cookie).match(re); if (cookieName && sMatch) return unescape(sMatch[1]); return ''; } sailthru_cookie = read_cookie('sailthru_hid'); if (sailthru_cookie.length > 56) { sailthru_user_id = sailthru_cookie.slice(32,56); jstag.send({ st_profile_id: sailthru_user_id }); } })(); jstag.call('entityReady', waitToLoadAds.trigger); setTimeout(waitToLoadAds.trigger, 1000); // also trigger lytics if it's taking too long waitToLoadAds.push(function (lytics_data) { // lytics_data won't be defined if lytics failed to load correctly. In that case // we don't need to set any segments. if (lytics_data && lytics_data.segments) { googletag.cmd.push(function() { googletag.pubads().setTargeting("LyticsSegments", lytics_data.segments); }); } }); function getUID(id) { window.dataLayer.push({'user_id': id}); }; jstag.getid(getUID); </script> <script type="text/javascript" src="/static/js/mailcheck.min.js?192616240919"></script> <script type="text/javascript" src="/static/js/dive_mailcheck.js?192616240919"></script> <script src="/static/js/app.js?262317060225"></script> <script type="text/javascript"> var divecounter_settings = {}; divecounter_settings.showSignupAd = false; </script> <script type="text/javascript" src="/static/js/divecounter.js?261616040423"></script> <script type="text/javascript"> // Special unbounce signup thing for google traffic. Test with ?test_unbounce in the URL // Note: divecounter must already be loaded. Only enabled on pages that would normally have signup ads // Note: showSignupAd is always off if prestitial is enabled! if ((typeof divecounter !== "undefined") && ($(window).width() > 640)) { var test_unbounce = (window.location.href.indexOf("?test_unbounce")>=0); var force_unbounce = (window.location.href.indexOf("signupbounce=1")>=0) || (window.location.href.indexOf("utm_campaign=Linked-HR")>=0) || (window.location.href.indexOf("utm_source=outbrain")>=0); if (test_unbounce || force_unbounce || (document.referrer.match(/^https?:\/\/(www\.google\.|news\.google\.|t\.co|twitter\.com|www\.facebook\.com)/i) && divecounter.getOption('showSignupAd') && divecounter.canShow(1,1)) ) { // dyanmically load ouibounce.js only on pages where its needed $.getScript("/static/js/ouibounce.min.js?102717100918", function(){ // Once ouibounce.js loads, call the script // We're reusing divecounter's modal instead of OuiBounce's modal code (that's why we pass it 'false') var _ouibounce = ouibounce(false, { aggressive: test_unbounce, // ignore cookie in test mode cookieName: '_viewedOuiBounce', // underscored cookies should be ignored by Varnish callback: function() { divecounter_open_ad(); } }); }); } // end should show unbounce } // end divecounter defined </script> <script type="module" src="/static/js/dist/googleAnalyticsHelper.bundle.js?290716050225" ></script> <script type="text/javascript"> function read_cookie(cookieName) { var re = new RegExp('[; ]'+cookieName+'=([^\\s;]*)'); var sMatch = (' '+document.cookie).match(re); if (cookieName && sMatch) return unescape(sMatch[1]); return ''; } var script = document.createElement('script'); script.type = 'text/javascript'; script.async = true; script.addEventListener('load', function(e) { // we only pass the template this context variable on newsposts let informaData = false; informaData = {"canonicalUrl": "https://www.utilitydive.com/spons/advanced-dsm-broader-bigger-better/732398/", "pageIsSponsored": true, "pageSponsor": "Dunsky Energy + Climate Advisors", "contentAuthor": "Raegan Bond, Partner, Dunsky Energy + Climate Advisors, Philippe Dunsky, President and Founder, Dunsky Energy + Climate Advisors", "contentPubDate": "2024-11-11 05:00:00", "pageID": "newspost 732398", "pageTitle": "Advanced DSM - broader, bigger, better", "pageType": "sponsored", "primaryTerm": "Transmission & Distribution, Load Management, Efficiency & Demand Response", "secondaryTerm": "demand-side management, Transmission"}; if (window.IIRISTracker) { var sailthru_id = read_cookie('sailthru_hid'); if (sailthru_id.length > 56) { sailthru_id = sailthru_id.slice(32,56); } var notProduction = 'False' === 'True'; var domain = 'www.utilitydive.com'.split('.')[1]; // on non-prod environment, there is specific collector domain to send the data to. var cDomain = notProduction ? 'com-informa-prod1.mini.snplow.net' : 'c.' + domain + '.com' // removed .com previous line var cfg = { config: { td: {}, snowplow: { context: {} } } }; cfg.config.idsource = 'sailthruid'; cfg.config.snowplow.appId = domain; cfg.config.snowplow.cDomain = cDomain; cfg.config.td.lob = 'it'; cfg.config.td.domain = domain; cfg.config.snowplow.contentTagEnabled = !!informaData cfg.config.snowplow.context = informaData window.IIRISTracker.initConfig(cfg); window.IIRISTracker.setTrackingUID(sailthru_id); var irisEvt = new Event('trackerLoaded'); window.dispatchEvent(irisEvt); } else { window.addEventListener('trackerLoaded', function(evt) { if(window.IIRISTracker) { window.IIRISTracker.setTrackingUID(sailthru_id); } }); } }); script.src = 'https://static.iris.informa.com/widgets/v3.0/iris-t.js'; document.getElementsByTagName('head')[0].appendChild(script); </script> <script type="text/javascript"> jQuery.browser = {}; (function () { jQuery.browser.msie = false; jQuery.browser.version = 0; if (navigator.userAgent.match(/MSIE ([0-9]+)\./)) { jQuery.browser.msie = true; jQuery.browser.version = RegExp.$1; } })(); </script>  <script type="text/javascript" src="/static/js/jquery.simplemodal.divefork.min.js?093716120922"></script> <style> /* dynamic style overrides based on DB go here*/ </style> <meta name="robots" content="nofollow" /> <meta name="sailthru.title" content="Advanced DSM - broader, bigger, better" /> <meta name="sailthru.post_type" content="Sponsored" /> <meta name="sailthru.dive_awards" content="False" /> <meta name="sailthru.post_updated" content="False" /> <meta name="lytics:topics" content="Transmission, T&D, Load Management, demand-side management" /> <meta name="robots" content="max-image-preview:large"> <meta name="news_keywords" content="Transmission & Distribution,transmission-distribution,T&D,Load Management, Efficiency & Demand Response,demand-response,Load Management"/> <script type="text/javascript"> /** Stolen from http://stackoverflow.com/questions/24816/escaping-html-strings-with-jquery **/ $(document).ready(function () { //"Tweet this" pullquote sections // This is used in the processing of 'tweet this' pull quotes function escapeHtml(string) { var entityMap = { "&": "&", "<": "<", ">": ">", '"': '"', "'": ''', "/": '/' }; return String(string).replace(/[&<>"'\/]/g, function (s) { return entityMap[s]; }); } // Process the twitter pullquote sections: // * create the link // * create the text ('tweet this quote') for the link $(".pquote").each(function (index) { var j_words; if ($(this).data('twitter-text') != 'undefined') { j_words = $(this).children('.tweetwords').first(); } else { j_words = $(this).data('twitter-text'); } var j_replace = $(this).children('.tweetquote').first(); var clean_text = escapeHtml(j_words.text()); var link_attributes = 'href="https://twitter.com/intent/tweet?text=' + clean_text + '%20https%3A//www.utilitydive.com/spons/advanced-dsm-broader-bigger-better/732398/' + '" class="popup button twitter" data-sharebutton="tweet_quote" data-shareusing="twitter"'; var img = '<img src="/static/img/social_icons/twitter-follow-icon.png?102717100918" alt="Share on Twitter" loading="lazy">'; var link = '<a ' + link_attributes + '>Tweet this quote' + img + '</a>'; j_replace.html(link); }); }); </script> <script type="module" src="/static/js/dist/signupReferrer.bundle.js?290716050225" ></script> <script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script> <script src="/static/js/dist/signupDataGam.bundle.js?290716050225"></script> <script type="text/javascript" src="/static/js/dist/adTemplates.bundle.js?290716050225"></script> <script> var eventMethod = window.addEventListener ? "addEventListener" : "attachEvent"; var eventer = window[eventMethod]; var messageEvent = eventMethod == "attachEvent" ? "onmessage" : "message"; // Build the site_logos object to be later referenced in house ads const site_logos = {}; site_logos['diveapi'] = { domain: 'diveapi', site_name: "API Site", alt_text: "API Site logo", is_current_site: false, white: { png: "None", svg: "None", }, black: { png: "None", svg: "None", } }; site_logos['agriculturedive'] = { domain: 'agriculturedive', site_name: "Agriculture Dive", alt_text: "Agriculture Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/agriculture_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/agriculture_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/agriculture_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/agriculture_black.svg", } }; site_logos['automotivedive'] = { domain: 'automotivedive', site_name: "Automotive Dive", alt_text: "Automotive Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/automotive_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/automotive_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/automotive_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/automotive_black.svg", } }; site_logos['bankingdive'] = { domain: 'bankingdive', site_name: "Banking Dive", alt_text: "Banking Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/banking_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/banking_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/banking_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/banking_black.svg", } }; site_logos['biopharmadive'] = { domain: 'biopharmadive', site_name: "BioPharma Dive", alt_text: "BioPharma Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/biopharma_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/biopharma_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/biopharma_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/biopharma_black.svg", } }; site_logos['cfo'] = { domain: 'cfo', site_name: "CFO.com", alt_text: "CFO.com logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfodotcom_white.svg", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfodotcom_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfodotcom_black.svg", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfodotcom_black.svg", } }; site_logos['cfodive'] = { domain: 'cfodive', site_name: "CFO Dive", alt_text: "CFO Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfo_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfo_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfo_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfo_black.svg", } }; site_logos['ciodive'] = { domain: 'ciodive', site_name: "CIO Dive", alt_text: "CIO Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cio_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cio_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cio_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cio_black.svg", } }; site_logos['constructiondive'] = { domain: 'constructiondive', site_name: "Construction Dive", alt_text: "Construction Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/construction_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/construction_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/construction_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/construction_black.svg", } }; site_logos['cstoredive'] = { domain: 'cstoredive', site_name: "C-Store Dive", alt_text: "C-Store Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cstore_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cstore_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cstore_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cstore_black.svg", } }; site_logos['customerexperiencedive'] = { domain: 'customerexperiencedive', site_name: "CX Dive", alt_text: "CX Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cx_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cx_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cx_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cx_black.svg", } }; site_logos['cybersecuritydive'] = { domain: 'cybersecuritydive', site_name: "Cybersecurity Dive", alt_text: "Cybersecurity Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cybersecurity_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cybersecurity_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cybersecurity_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cybersecurity_black.svg", } }; site_logos['educationdive'] = { domain: 'educationdive', site_name: "Education Dive", alt_text: "Education Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/education_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/education_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/education_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/education_black.svg", } }; site_logos['esgdive'] = { domain: 'esgdive', site_name: "ESG Dive", alt_text: "ESG Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/esg_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/esg_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/esg_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/esg_black.svg", } }; site_logos['facilitiesdive'] = { domain: 'facilitiesdive', site_name: "Facilities Dive", alt_text: "Facilities Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/facilities_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/facilities_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/facilities_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/facilities_black.svg", } }; site_logos['fashiondive'] = { domain: 'fashiondive', site_name: "Fashion Dive", alt_text: "Fashion Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/fashion_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/fashion_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/fashion_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/fashion_black.svg", } }; site_logos['fooddive'] = { domain: 'fooddive', site_name: "Food Dive", alt_text: "Food Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/food_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/food_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/food_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/food_black.svg", } }; site_logos['grocerydive'] = { domain: 'grocerydive', site_name: "Grocery Dive", alt_text: "Grocery Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/grocery_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/grocery_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/grocery_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/grocery_black.svg", } }; site_logos['healthcaredive'] = { domain: 'healthcaredive', site_name: "Healthcare Dive", alt_text: "Healthcare Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/healthcare_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/healthcare_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/healthcare_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/healthcare_black.svg", } }; site_logos['highereddive'] = { domain: 'highereddive', site_name: "Higher Ed Dive", alt_text: "Higher Ed Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/highered_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/highered_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/highered_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/highered_black.svg", } }; site_logos['hoteldive'] = { domain: 'hoteldive', site_name: "Hotel Dive", alt_text: "Hotel Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hotel_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hotel_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hotel_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hotel_black.svg", } }; site_logos['hrdive'] = { domain: 'hrdive', site_name: "HR Dive", alt_text: "HR Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hr_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hr_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hr_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hr_black.svg", } }; site_logos['k12dive'] = { domain: 'k12dive', site_name: "K-12 Dive", alt_text: "K-12 Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/k12_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/k12_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/k12_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/k12_black.svg", } }; site_logos['legaldive'] = { domain: 'legaldive', site_name: "Legal Dive", alt_text: "Legal Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/legal_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/legal_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/legal_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/legal_black.svg", } }; site_logos['manufacturingdive'] = { domain: 'manufacturingdive', site_name: "Manufacturing Dive", alt_text: "Manufacturing Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/manufacturing_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/manufacturing_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/manufacturing_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/manufacturing_black.svg", } }; site_logos['marketingdive'] = { domain: 'marketingdive', site_name: "Marketing Dive", alt_text: "Marketing Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_black.svg", } }; site_logos['medtechdive'] = { domain: 'medtechdive', site_name: "MedTech Dive", alt_text: "MedTech Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/medtech_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/medtech_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/medtech_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/medtech_black.svg", } }; site_logos['mobilemarketer'] = { domain: 'mobilemarketer', site_name: "Mobile Marketer", alt_text: "Mobile Marketer logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/mobilemarketer_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/mobilemarketer_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/mobilemarketer_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/mobilemarketer_black.svg", } }; site_logos['multifamilydive'] = { domain: 'multifamilydive', site_name: "Multifamily Dive", alt_text: "Multifamily Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/multifamily_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/multifamily_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/multifamily_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/multifamily_black.svg", } }; site_logos['packagingdive'] = { domain: 'packagingdive', site_name: "Packaging Dive", alt_text: "Packaging Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/packaging_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/packaging_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/packaging_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/packaging_black.svg", } }; site_logos['paymentsdive'] = { domain: 'paymentsdive', site_name: "Payments Dive", alt_text: "Payments Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/payments_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/payments_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/payments_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/payments_black.svg", } }; site_logos['pharmavoice'] = { domain: 'pharmavoice', site_name: "PharmaVoice", alt_text: "PharmaVoice logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_black.svg", } }; site_logos['proformative'] = { domain: 'proformative', site_name: "Proformative", alt_text: "Proformative logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/proformative_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/proformative_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/proformative_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/proformative_black.svg", } }; site_logos['restaurantdive'] = { domain: 'restaurantdive', site_name: "Restaurant Dive", alt_text: "Restaurant Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/restaurant_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/restaurant_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/restaurant_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/restaurant_black.svg", } }; site_logos['retaildive'] = { domain: 'retaildive', site_name: "Retail Dive", alt_text: "Retail Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_black.svg", } }; site_logos['smartcitiesdive'] = { domain: 'smartcitiesdive', site_name: "Smart Cities Dive", alt_text: "Smart Cities Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smartcities_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smartcities_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smartcities_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smartcities_black.svg", } }; site_logos['socialmediatoday'] = { domain: 'socialmediatoday', site_name: "Social Media Today", alt_text: "Social Media Today logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_color.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_color.svg", } }; site_logos['supplychaindive'] = { domain: 'supplychaindive', site_name: "Supply Chain Dive", alt_text: "Supply Chain Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/supplychain_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/supplychain_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/supplychain_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/supplychain_black.svg", } }; site_logos['truckingdive'] = { domain: 'truckingdive', site_name: "Trucking Dive", alt_text: "Trucking Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/trucking_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/trucking_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/trucking_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/trucking_black.svg", } }; site_logos['utilitydive'] = { domain: 'utilitydive', site_name: "Utility Dive", alt_text: "Utility Dive logo", is_current_site: true, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/utility_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/utility_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/utility_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/utility_black.svg", } }; site_logos['wastedive'] = { domain: 'wastedive', site_name: "Waste Dive", alt_text: "Waste Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/waste_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/waste_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/waste_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/waste_black.svg", } }; // Get the dive domain and return the dive logo object, or null if it doesn't exist in site_logos function getDivesiteLogoObject(link_url, alt_domain='') { let dive_domain; // Split link URL on 'adurl=' and take what comes after as the ad url const ad_url = decodeURIComponent(link_url.split('adurl=')[1]); // Split on . to get an array of hostname segments const dive_domain_array = new URL(ad_url).hostname.split('.'); // Retrieve the second to last element of the hostname array, which should always be the domain dive_domain = dive_domain_array[dive_domain_array.length - 2] if (alt_domain) { // If alt_domain has been specified, normalize it. i.e. "HR Dive", "http://hrdive.com", etc. => "hrdive" // This will override the link url's domain. dive_domain = alt_domain.replace(/\s+/g, '').replace(/^(https?:\/\/)?(www\.)?|\.com.*|\?.*|#.*/gi, '').toLowerCase(); } // Return the site logos object for this domain if it exists, or null if it does not if (site_logos[dive_domain]) { return site_logos[dive_domain]; } else { // Fallback logo const url_prefix = "https://d12v9rtnomnebu.cloudfront.net/divesite/responsive_ad_assets/small_logos/"; return { domain: 'industrydive', site_name: 'Industry Dive', alt_text: 'Industry Dive logo', white: { svg: url_prefix + 'industrydive-small-white.svg', png: url_prefix + 'industrydive-small-white.png', }, black: { svg: url_prefix + 'industrydive-small-black.svg', png: url_prefix + 'industrydive-small-black.png', } } } } eventer(messageEvent, function (e) { var key = e.message ? "message" : "data"; var data = e[key]; var eventName = data.message || 'ignore'; if (eventName == 'adContentAvailable') { var $ad_element; $ad_element = $('div').filter('[data-container-ad-unit-id="' + data.adUnit + '-' + window.dfp_visibility + '"]'); $ad_element.hide() var nativeAdEditorialSelector = '.sidebar .hybrid-ad-wrapper .native-ad-editorial'; var nativeAdEditorialExists = $(nativeAdEditorialSelector).length > 0; if ( nativeAdEditorialExists ) { $(nativeAdEditorialSelector).closest('.hybrid-ad-wrapper').addClass('native-ad-editorial-sidebar-border'); } // Inline homepage ad $('.feed-item-ad .hybrid-ad-wrapper a').each(function (index, element) { window.updateGamAdUrl(element, 'inline'); }); // Editorial native ad sidebar // NOTE: must go before inline native ad to ensure correct location added $('.sidebar .native-ad.editorial a').each(function (index, element) { window.updateGamAdUrl(element, 'sidebar'); }); // Editorial native ad inline $('.native-ad.editorial a').each(function (index, element) { window.updateGamAdUrl(element, 'inline'); }); // Sidebar ad $('.sidebar .hybrid-ad-wrapper a').each(function (index, element) { window.updateGamAdUrl(element, 'sidebar'); }); } }, false); var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function () { var desktopWidth = 1024; if (window.innerWidth >= desktopWidth) { window.dfp_visibility = 'desktop'; } else { window.dfp_visibility = 'mobile'; } var dfpDisplayConfiguration = { "prestitialEnabled": false, "leaderboardEnabled": true, "sidebarAdsEnabled": true, "visibility": window.dfp_visibility }; if (window.dfp_visibility == 'desktop') { if (typeof prestitialAds == 'object' && prestitialAds.pageIsPrestitialEligible()) { googletag.defineSlot('/21662595662/utilitydive/utilitydiveprestitial', [[500, 300], [640, 480]], 'paychekgoeshere').addService(googletag.pubads()); } if (dfpDisplayConfiguration.leaderboardEnabled) { googletag.defineSlot('/21662595662/utilitydive/utilitydivepromotedstoryleaderboard', [[970, 180], [728, 90], [970, 90]], 'dfp-promotedstoryleaderboard-desktop').addService(googletag.pubads()); googletag.pubads().addEventListener('slotRenderEnded', function (event) { if ((event.slot.getAdUnitPath() === '/21662595662/utilitydive/utilitydiveleaderboard' || event.slot.getAdUnitPath() === '/21662595662/utilitydive/utilitydivepromotedstoryleaderboard') && !event.isEmpty ) { $(window).blur(function () { if (document.activeElement === $('#dfp-leaderboard-desktop iframe')[0] || document.activeElement === $('#dfp-promotedstoryleaderboard-desktop iframe')[0]) { try { localStorage.setItem('leaderboard_signup_path', document.location.pathname); } catch (e) { // local storage could not be available due to privacy settings or something } } }); } }); } if (dfpDisplayConfiguration.sidebarAdsEnabled) { googletag.defineSlot('/21662595662/utilitydive/utilitydivepromotedstoryhybrid1', [[300, 250], 'fluid', [160, 600]], 'dfp-promotedstoryhybrid1-desktop').addService(googletag.pubads()); } googletag.defineSlot('/21662595662/utilitydive/utilitydivepromotedstoryhybrid2', [[300, 250], 'fluid'], 'dfp-promotedstoryhybrid2-desktop').addService(googletag.pubads()); googletag.defineSlot('/21662595662/utilitydive/utilitydivepromotedstoryhybrid3', [[300, 250], 'fluid'], 'dfp-promotedstoryhybrid3-desktop').addService(googletag.pubads()); googletag.defineSlot('/21662595662/utilitydive/utilitydivepromotedstoryhybrid4', [[300, 250], 'fluid'], 'dfp-promotedstoryhybrid4-desktop').addService(googletag.pubads()); googletag.defineSlot('/21662595662/utilitydive/utilitydivethankyouhybrid1', ['fluid'], 'dfp-thankyouhybrid1-desktop').addService(googletag.pubads()); googletag.defineSlot('/21662595662/utilitydive/utilitydivethankyouhybrid2', ['fluid'], 'dfp-thankyouhybrid2-desktop').addService(googletag.pubads()); } else { googletag.defineSlot('/21662595662/utilitydive/utilitydivepromotedstoryhybrid1', [[300, 250], 'fluid'], 'dfp-promotedstoryhybrid1-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/utilitydive/utilitydivepromotedstoryhybrid2', [[300, 250], 'fluid'], 'dfp-promotedstoryhybrid2-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/utilitydive/utilitydivepromotedstoryhybrid3', [[300, 250], 'fluid'], 'dfp-promotedstoryhybrid3-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/utilitydive/utilitydivepromotedstoryhybrid4', [[300, 250], 'fluid'], 'dfp-promotedstoryhybrid4-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/utilitydive/utilitydivethankyouhybrid1', ['fluid'], 'dfp-thankyouhybrid1-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/utilitydive/utilitydivethankyouhybrid2', ['fluid'], 'dfp-thankyouhybrid2-mobile').addService(googletag.pubads()); } googletag.pubads().setTargeting("topics", ["Transmission & Distribution","transmission-distribution","T&D","Load Management, Efficiency & Demand Response","demand-response","Load Management"]); googletag.pubads().setTargeting("tags", ["utility-tag-demand-side-manageme","utility-tag-transmission"]); if ((typeof divecounter !== "undefined") && (divecounter.getData().is_subscriber)) { googletag.pubads().setTargeting("is_subscriber", "yes"); } var site = window.location.host; googletag.pubads().setTargeting("site", site); var first_path = window.location.pathname.split( '/' )[1]; googletag.pubads().setTargeting("first_path", first_path); googletag.pubads().setTargeting("newspost_type", "Sponsored"); googletag.pubads().setTargeting("articleID", "732398"); googletag.pubads().setTargeting("slug", "advanced dsm broader bigger better"); googletag.pubads().setTargeting("is_sponsored", "true" ); // Don't show skyscraper ads on full-width articles googletag.pubads().setTargeting("show_skyscraper", "true"); // Set ad targeting on the trendline to show the ads designated for it var isTopicPage = window.location.pathname.indexOf('/topic/') !== -1; if(isTopicPage) { googletag.pubads().setTargeting('is_topics_page', 'true'); } googletag.pubads().setCentering(true); googletag.pubads().collapseEmptyDivs(false); // Whether to collapse the slots even before the ads are fetched. googletag.pubads().enableSingleRequest(); googletag.enableServices(); }); </script> <script>window.fallbackAds = '[{\u0022adType\u0022: \u0022editorial_native_ad\u0022, \u0022link\u0022: \u0022/trendline/sustainability/179/?utm_source\u003DUD\u0026utm_medium\u003DNativeFB\u0026utm_campaign\u003DTrendlineFB\u0022, \u0022label\u0022: \u0022Trendline\u0022, \u0022image\u0022: \u0022https://imgproxy.divecdn.com/\u002DaXAO18Hig6E7tiO3bzPXW2sKPQovIshSFOoO9TgDBQ/g:ce/rs:fit:212:100/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xNjQ3NzA1MjkuanBn.webp\u0022, \u0022attribution\u0022: \u0022\u0022, \u0022headline\u0022: \u0022How utilities are prioritizing sustainability efforts in 2025\u0022, \u0022ctaText\u0022: \u0022Access now\u0022, \u0022description\u0022: \u0022Companies are pursuing increasingly ambitous sustainability goals around clean energy, but integrating rising amounts of renewables, minimizing environmental impacts, and achieving carbon reduction targets can be challenging.\u0022}, {\u0022adType\u0022: \u0022editorial_native_ad\u0022, \u0022link\u0022: \u0022/trendline/virtual\u002Dpower\u002Dplants/519/?utm_source\u003DUD\u0026utm_medium\u003DNativeFB\u0026utm_campaign\u003DTrendlineFB\u0022, \u0022label\u0022: \u0022Trendline\u0022, \u0022image\u0022: \u0022https://imgproxy.divecdn.com/Sc88XUy48zsVoRfCeCzlmMleFBNfzLtjYfo2D62RiD0/g:ce/rs:fit:212:100/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xNDU1ODY5Njk2LmpwZw\u003D\u003D.webp\u0022, \u0022attribution\u0022: \u0022\u0022, \u0022headline\u0022: \u0022Inside the rise of virtual power plants\u0022, \u0022ctaText\u0022: \u0022Access now\u0022, 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Advisors, Philippe Dunsky, President and Founder, Dunsky Energy + Climate Advisors </div> <div class="social-share"> <ul class="social-icon-list"> <li> <a href="http://www.linkedin.com/shareArticle?mini=true&url=https%3A//www.utilitydive.com/spons/advanced-dsm-broader-bigger-better/732398/&title=Advanced%20DSM%20-%20broader%2C%20bigger%2C%20better" aria-label="Share article to Linkedin" class="social-icon analytics t-article-byline-social-linkedin"> <img src="/static/img/social_icons/article_page/linkedin.svg?092716141024" alt="Post to LinkedIn"> <span class="social-icon__text">post</span> </a> </li> <li> <a href="https://www.facebook.com/sharer/sharer.php?u=https%3A//www.utilitydive.com/spons/advanced-dsm-broader-bigger-better/732398/" aria-label="Share article to Facebook" class="social-icon analytics t-article-byline-social-facebook"> <img src="/static/img/social_icons/article_page/facebook.svg?440116200824" alt="Share on Facebook"> <span class="social-icon__text">share</span> </a> 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srcset="https://imgproxy.divecdn.com/sZnXlyT65BUCLUeZqt7zheB62Tnz2SqPDXwUvzjiXMc/g:ce/rs:fill:400:225:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9zYW4tZnJhbnNpc2NvLW5pZ2h0LWRhbmllbC1hdnJhbS5wbmc=.webp 400w, https://imgproxy.divecdn.com/4IVc8g85C_E7L72y6zlEUxB5rdnBSYr6aGqvnUVFV-I/g:ce/rs:fill:800:450:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9zYW4tZnJhbnNpc2NvLW5pZ2h0LWRhbmllbC1hdnJhbS5wbmc=.webp 800w, https://imgproxy.divecdn.com/NNVr7771OfzTyxa_9wyIWYp_ay1sGY8qwy2dYMyY3gM/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9zYW4tZnJhbnNpc2NvLW5pZ2h0LWRhbmllbC1hdnJhbS5wbmc=.webp 1200w, https://imgproxy.divecdn.com/jfO_ClFalPYjnyoplngU2nSJZ3mBRBolCfDdS1__yHs/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9zYW4tZnJhbnNpc2NvLW5pZ2h0LWRhbmllbC1hdnJhbS5wbmc=.webp 1600w" sizes="(min-width: 64em) 60vw, 100vw" alt="View of San Francisco from above. Long exposure at night. dramatic sky, lights and glitters" > </div> <figcaption class="inside_story_caption"> <span class="source_text"> <p>stock.adobe.com/<a href="https://stock.adobe.com/contributor/207483182/daniel-avram?load_type=author&prev_url=detail">Daniel Avram</a></p> </span> </figcaption> </figure> </div> <div class="row"> <div class="article-large-12 columns article-wrapper"> <div class="print-wrapper"> <span class="sponsored-logo-and-branding"> <a href="https://dunsky.com/" target="_blank" class="analytics t-article-byline-client"> <div class="sponsored-image-box"> <img class="sponsored-image" src="https://d12v9rtnomnebu.cloudfront.net/paychek/dunsky-logo300x300.png" alt="Dunsky Energy + Climate Advisors" /> </div> </a> <span class="sponsored-content-branding"> <div class="sponsored-content-label">Sponsored content</div> <div>By <a href="https://dunsky.com/" target="_blank" class="analytics t-article-byline-client">Dunsky Energy + Climate Advisors</a></div> </span> </span> <span class="promoted-story-wrapper hidden-promoted-logo"> <div class="hidden-promoted-inline-flex"> <span>SPONSORED CONTENT BY</span> <img src="https://d12v9rtnomnebu.cloudfront.net/paychek/dunsky-logo300x300.png" /> </div> </span> <div class=" large medium article-body"> <p><span><span><span>Three to four decades. That’s how long some utilities have been turning to Demand-Side Management (DSM) programs to deliver value – primarily through enhanced energy savings – to customers, to the grid, and to society at large. </span></span></span></p> <p><span><span><span>Yet as utilities grapple with the twin challenges of decarbonizing existing supplies while rapidly building out new ones, DSM is being reshaped as a powerful new tool – <strong>Advanced DSM</strong>: one that can not only reduce demand, but also shape it and even grow it in ways that are beneficial to meeting both economic and environmental goals.</span></span></span></p> <div class="hybrid-ad-wrapper show-small hide-large"> <div class="hybrid-ad-inner-wrapper"> <div class="show-small hide-large"> <div data-container-ad-unit-id="/21662595662/utilitydive/utilitydivepromotedstoryhybrid1-mobile"></div> <div id="dfp-promotedstoryhybrid1-mobile"> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script> waitToLoadAds.push(function() { googletag.cmd.push(function() { if (window.dfp_visibility == 'mobile' ) { googletag.display('dfp-promotedstoryhybrid1-mobile'); googletag.pubads().addEventListener('slotRenderEnded', function (event) { var adUnitPath = '/21662595662/utilitydive/utilitydivepromotedstoryhybrid1'; var onProformative = false; if (onProformative && event.slot.getAdUnitPath() === adUnitPath && !event.isEmpty ) { var adUnitPathWithVisibility = adUnitPath + '-mobile'; var selector = '.pf-comments__ad-wrapper [data-container-ad-unit-id="' + adUnitPathWithVisibility + '"]'; if (!$(selector).closest('.pf-comments__ad-wrapper').hasClass('borders')) { $(selector).closest('.pf-comments__ad-wrapper').addClass('borders') } } }); } }); }); </script> </div> </div> </div> </div> <div class="hybrid-ad-wrapper hide-small show-large"> <div class="hybrid-ad-inner-wrapper"> <div class="hide-small show-large"> <div data-container-ad-unit-id="/21662595662/utilitydive/utilitydivepromotedstoryhybrid2-desktop"></div> <div id="dfp-promotedstoryhybrid2-desktop"> <script> waitToLoadAds.push(function() { googletag.cmd.push(function() { if (window.dfp_visibility == 'desktop' ) { googletag.display('dfp-promotedstoryhybrid2-desktop'); googletag.pubads().addEventListener('slotRenderEnded', function (event) { var adUnitPath = '/21662595662/utilitydive/utilitydivepromotedstoryhybrid2'; var onProformative = false; if (onProformative && event.slot.getAdUnitPath() === adUnitPath && !event.isEmpty ) { var adUnitPathWithVisibility = adUnitPath + '-desktop'; var selector = '.pf-comments__ad-wrapper [data-container-ad-unit-id="' + adUnitPathWithVisibility + '"]'; if (!$(selector).closest('.pf-comments__ad-wrapper').hasClass('borders')) { $(selector).closest('.pf-comments__ad-wrapper').addClass('borders') } } }); } }); }); </script> </div> </div> </div> </div> <p><span><span><span>Advanced DSM – which focuses almost exclusively on reducing demand – is not revolutionary as much as evolutionary: the addition of load <em>SHAPing </em>began in earnest less than a decade ago, and the addition of load <em>BUILDing</em> in just the past couple of years.</span></span></span></p> <p><span><span><span>So, what exactly is Advanced DSM? Grounded by our work with utilities, governments and regulators across the US and Canada, Dunsky views Advanced DSM as expanding traditional DSM’s goals (beyond just efficiency), its means (beyond just rebates or other incentives), and its outcomes (beyond avoided costs of new supply). While traditional DSM was considered a static load modifier, Advanced DSM is a dynamic, flexible and scalable resource. </span></span></span></p> <figure class="inside_story"> <div class="figure_content"> <div><img data-imagemodel="-1" src="https://d12v9rtnomnebu.cloudfront.net/paychek/dunsky-dsm-advanced-ud-article-update.png"/></div> </div> <figcaption class="inside_story_caption"> <div class="caption_text"></div> <div class="source_text"></div> <div class="clearfix"> </div> </figcaption> </figure> <h4><span><span><span><strong>Expanded Goals: BEYOND EFFICIENCY</strong></span></span></span></h4> <p><span><span><span>Advanced DSM expands beyond efficiency to include flexible loads (aka demand response), behind-the-meter (BTM) solar PV and storage, and beneficial electrification (of vehicles, heating and industry). The context for these changes is jurisdiction-specific, yet most have in common the drive to leverage new technology to improve energy affordability, reduce GHG emissions, minimize peak demand impacts of electrification, alleviate grid constraints through Non-Wire Alternatives (NWAs), and keep pace with changing customer preferences. </span></span></span></p> <p><span><span><span>While some will debate the merits of grouping Energy Efficiency alongside other customer-side distributed energy resources (DERs), at Dunsky we see two compelling reasons for doing so. First, it recognizes that <em>in some cases</em> one measure (e.g. smart thermostats) can provide both energy efficiency <em>and</em> load flexibility benefits. And second – and arguably most important – it recognizes that in <em>all cases</em>, there is only one customer behind that meter.</span></span></span></p> <p><span><span><span>And anyone who’s been around long enough in DSM knows that engaging with customers – not finding new technologies – is often the greatest challenge to overcome. </span></span></span></p> <div class="hybrid-ad-wrapper show-small hide-large"> <div class="hybrid-ad-inner-wrapper"> <div class="show-small hide-large"> <div data-container-ad-unit-id="/21662595662/utilitydive/utilitydivepromotedstoryhybrid2-mobile"></div> <div id="dfp-promotedstoryhybrid2-mobile"> <script> waitToLoadAds.push(function() { googletag.cmd.push(function() { if (window.dfp_visibility == 'mobile' ) { googletag.display('dfp-promotedstoryhybrid2-mobile'); googletag.pubads().addEventListener('slotRenderEnded', function (event) { var adUnitPath = '/21662595662/utilitydive/utilitydivepromotedstoryhybrid2'; var onProformative = false; if (onProformative && event.slot.getAdUnitPath() === adUnitPath && !event.isEmpty ) { var adUnitPathWithVisibility = adUnitPath + '-mobile'; var selector = '.pf-comments__ad-wrapper [data-container-ad-unit-id="' + adUnitPathWithVisibility + '"]'; if (!$(selector).closest('.pf-comments__ad-wrapper').hasClass('borders')) { $(selector).closest('.pf-comments__ad-wrapper').addClass('borders') } } }); } }); }); </script> </div> </div> </div> </div> <h4><span><span><span><strong>Expanded Means: BEYOND REBATES</strong></span></span></span></h4> <p><span><span><span>In a twist of irony, legislated codes and standards have long been viewed by many DSM program administrators as <em>impediments</em> to their programs’ measurable success. That’s because by raising efficiency baselines, tighter rules reduce the market potential for ‘above code’ savings that voluntary DSM programs can claim. </span></span></span></p> <p><span><span><span>But while the means may involve different players, their purpose – cost-efficient MWs and MWhs – is the same. The siloing of voluntary and mandatory measures needs to end. </span></span></span></p> <p><span><span><span>With this in mind, and within a broader energy transition perspective, Dunsky has been working with clients – utilities and governments alike – to consider shifts to DSM regulatory frameworks: from the traditional ‘Hope and Help’ (i.e. set goals and offer voluntary incentives to encourage change) toward what we term ‘Standards and Support’. </span></span></span></p> <p><span><span><span>The latter couples new or forthcoming regulatory <em>requirements</em> (e.g. tighter codes, building energy performance standards, clean heat standards) with supportive <em>programs</em> (e.g. information, capacity building, financing and, yes, incentives) in a virtuous cycle that helps customers and markets prepare, transition and comply with them, in turn making their adoption more palatable. </span></span></span></p> <p><span><span><span>For example, for one government client, Dunsky helped design a Mandatory Building Performance Standard (MBPS) that, when it comes into effect, will require all C&I buildings to improve their energy and carbon intensity incrementally over the coming 20 years. We’re now working with the utility to design an innovative suite of measures to support building owners’ ability to <em>comply</em> with the new requirements. </span></span></span></p> <div class="hybrid-ad-wrapper hide-small show-large"> <div class="hybrid-ad-inner-wrapper"> <div class="hide-small show-large"> <div data-container-ad-unit-id="/21662595662/utilitydive/utilitydivepromotedstoryhybrid4-desktop"></div> <div id="dfp-promotedstoryhybrid4-desktop"> <script> waitToLoadAds.push(function() { googletag.cmd.push(function() { if (window.dfp_visibility == 'desktop' ) { googletag.display('dfp-promotedstoryhybrid4-desktop'); googletag.pubads().addEventListener('slotRenderEnded', function (event) { var adUnitPath = '/21662595662/utilitydive/utilitydivepromotedstoryhybrid4'; var onProformative = false; if (onProformative && event.slot.getAdUnitPath() === adUnitPath && !event.isEmpty ) { var adUnitPathWithVisibility = adUnitPath + '-desktop'; var selector = '.pf-comments__ad-wrapper [data-container-ad-unit-id="' + adUnitPathWithVisibility + '"]'; if (!$(selector).closest('.pf-comments__ad-wrapper').hasClass('borders')) { $(selector).closest('.pf-comments__ad-wrapper').addClass('borders') } } }); } }); }); </script> </div> </div> </div> </div> <p><span><span><span>This approach ensures that customers will have the means to comply, thus enabling adoption of the strict regulations. It supports the pace of change needed to meet the region’s decarbonization goals while also providing certainty to the market.</span></span></span></p> <p><span><span><span>In a sense, this is classic market transformation. But achieving it – and its much larger potential benefits – requires a new conversation between utilities, their regulators and governments. One in which DSM programs could shift their focus away from trying to sway a small slice of the market to go above today’s mandatory baselines, and instead focus on (and be at least partially credited for) easing the adoption of transformative standards that can apply to all. </span></span></span></p> <p><span><span><span>Similarly, most DSM regulatory frameworks today do not consider rate design as an eligible DSM measure. Yet as utilities continue to modernize their grids and leverage increasingly-advanced metering infrastructure (AMI), Dunsky sees an opportunity for Advanced DSM to leverage rate design for the benefit of customers and the grid. Compelling price signals can be used to encourage <em>beneficial</em> (and <em>only </em>beneficial) electrification, load shifting toward off peak periods (e.g. critical peak pricing, time of use rates), and utility access to BTM flexible loads (e.g. managed EV charging, battery storage). </span></span></span></p> <p><span><span><span>While many utilities are developing, testing and rolling out new rate design options for customers, we still see limited integration of those designs within DSM programs and frameworks. </span></span></span></p> <p><span><span><span>In Dunsky’s view, packaging traditional DSM offers with new tools – including but not limited to rate design – can provide a more customer-centric approach. <em>Integrated</em><em> Advanced DSM solutions</em> can be far more effective than a suite of sometimes-competing initiatives that risk either missing opportunities to support one another or, worse, working at cross-purposes. </span></span></span></p> <h4><span><span><span><strong>Expanded Outcomes: BEYOND “AVOIDED COSTS”</strong></span></span></span></h4> <p><span><span><span>For decades, DSM’s primary value proposition has been its ability to both avoid OpEx and defer CapEx associated with generation, transmission and distribution infrastructure. </span></span></span></p> <p><span><span><span>Looking forward, Advanced DSM will:</span></span></span></p> <ol> <li><span><span><span>Continue to AVOID COSTS: Advanced DSM will continue to avoid OpEx and CapEx related to the purchase and/or construction of new power sources to meet load growth.</span></span></span><br/> </li> <li><span><span><span>Speed DECARBONIZATION: In some regions, the drive to slash emissions from vehicles, heating and industry requires rapid growth of clean power sources, often more rapid than is feasible under current regulatory constraints. There, Advanced DSM can free up clean power, thus accelerating the <em>pace </em>of decarbonization more so than avoiding the costs of new investments that simply cannot be made fast enough.</span></span></span><br/> </li> <li><span><span><span>Enable ECONOMIC DEVELOPMENT: Similarly, in some regions the advent of massive new power demands – for AI-driven server farms, for IRA-driven re-industrialization or for new activity across the electric vehicle supply chain – simply cannot be met fast enough at the current pace of new, clean power buildout. There, Advanced DSM can free up clean power, thus accelerating the pace of economic development.</span></span></span></li> </ol> <p><span><span><span>Advanced DSM can support other goals as well – from the integration of more low-cost, intermittent renewables (thanks to flexible loads) to energy affordability by enabling more customers to switch to EVs and save at the pump, to savings on home heating bills in equity-deserving communities.</span></span></span></p> <p><span><span><span>And as the value streams of DSM change, so too must our approach for measuring and evaluating its costs and benefits. </span></span></span></p> <p><span><span><span>Fortunately, our industry is already making strides in this direction. For example, the benefit-cost analysis framework for DSM, first established in 1983, is being fundamentally transformed by the National Standard Practice Manual for Benefit-Cost Analysis of Distributed Energy Resources (NSPM).</span></span></span></p> <p><span><span><span>Similarly, and building on the principles defined in the NSPM, Value of DER (VDER) Frameworks are increasingly defining the true value of distributed solar and storage resources, thus minimizing cost shifting and enabling appropriate market compensation. Dunsky has developed VDER <a href="https://www.utilitydive.com/spons/beyond-net-metering-unlocking-win-win-scenarios-through-robust-der-valuati/728984/" target="_blank"><span><span>assessments </span></span>in places like Virginia, New Hampshire, Texas, British Columbia</a> and elsewhere, and has seen the clarity it has provided to stakeholders.</span></span></span></p> <p><span><span><span>As these practices evolve, a number of our clients are beginning to rethink their DSM decision-making frameworks entirely, either seeking more granularity to uncover new benefit streams, looking to more explicitly account for broader policy goals, or both. </span></span></span></p> <h4><span><span><span><strong>UNLOCKING DSM’S FULL POTENTIAL </strong></span></span></span></h4> <p><span><span><span>Putting this all together, we see the future of DSM evolving: </span></span></span></p> <ul> <li><span><span><span><strong>Goals</strong>: from siloed technologies and programs to</span></span></span><span><span><span> integrated solutions</span></span></span></li> <li><span><span><span><strong>Means</strong>: from “hope and help” market efforts to</span></span></span><span><span><span> “standards and support”, a two-track strategy for broad, market transformation</span></span></span></li> <li><span><span><span><strong>Outcomes</strong>: from avoiding OpEx and CapEx to</span></span></span><span><span><span> achieving a broader set of policy goals </span></span></span></li> </ul> <p><span><span><span>To unlock Advanced DSM’s full potential will require substantial shifts in current policies and practices. Dunsky sees three priority areas for change: </span></span></span></p> <ul> <li><span><span><span><strong>Planning and regulatory.</strong> While integrated potential studies, Value of Solar studies and the NSPM are laying the groundwork for modelling and evaluating this broader version of DSM, other critical elements of DSM regulatory frameworks – including target setting, measure/program eligibility, attribution rules and performance incentive mechanisms – will need adjustments for utilities to be able <em>and motivated</em> to harness that potential. </span></span></span></li> <li><span><span><span><strong>Program design and delivery. </strong> Expanding DSM beyond energy efficiency requires new thinking about program design and delivery. Behind the meter technologies such as EV charging, battery storage, and smart controls are changing more quickly than traditional efficiency measures, presenting both risks and opportunities for program design. Additionally, leveraging DSM for load flexibility requires programs that are focused on longer term relationships and engagement with participants, and not just influencing one-time purchase decisions. Unlocking DSM’s full potential requires program designs that are more innovative, more dynamic, less transactional, and more customer centric. </span></span></span></li> <li><span><span><span><strong>Policy collaboration. </strong> Utility DSM programs do not operate in a vacuum. Other market actors – including governments, municipalities, non-profits and the private sector – are taking action (through policies, legislation and competitive markets) to influence change in how consumers and businesses use energy. We need to focus less on creating silos of accountability and accounting (who does what? who gets credit?) and focus more on how to integrate and coordinate these efforts to reduce costs, minimize customer confusion and amplify impacts. </span></span></span></li> </ul> <p><span><span><span>Of course, Rome wasn’t built in a day. Nor too does Advanced DSM need to encompass all of the changes noted above, all at once. But in our experience, every region holds opportunity for progress in one area or another. The first step is discussing what those achievable opportunities are and developing a plan to achieve them.</span></span></span></p> <p><span><span><span>Interested in learning more? 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sizes="(min-width: 40em ) 25vw, 100vw" alt="A man in a blue suit speaks while gesturing with his hands." loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Kayla Bartkowski via Getty Images</div> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-7 columns"> <h3 class="feed__title feed__title--display"> <a href="/news/senate-confirm-liberty-energy-ceo-wright-doe-burgum-zeldin/739128/" class="analytics t-edfooter-edpicks-1"> Senate confirms Liberty Energy CEO Chris Wright as DOE secretary </a> </h3> <p class="feed__description hide-small show-large">Wright aims to expand U.S. power supplies — including renewable energy — to help lower electricity prices, he said during his Senate confirmation hearing.</p> <div class="secondary-label"> By Ethan Howland • <span class="secondary-label">Feb. 4, 2025</span> </div> </div> </li> <li class="row feed__item"> <div class="medium-5 columns"> <figure class="feed__image-container"> <a class="feed__image analytics t-edfooter-edpicks-2" href="/news/doe-energy-baseload-generation-nuclear-transmission-wright/739412/"> <img class="" src="https://imgproxy.divecdn.com/iv7VK6qR9JQn7lbGI5AU1XbJAV-ZS39cuA9iSeK9Rr8/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8xNDQwcHgtR2F2aW5fUG93ZXJfUGxhbnQuanBn.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/hwLOh_c_vDDei5X61xvhoriNWg7gVjazChpboh3m-Lo/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8xNDQwcHgtR2F2aW5fUG93ZXJfUGxhbnQuanBn.webp 300w, https://imgproxy.divecdn.com/sSgSVzhSXAcUbBNDF2Dq9YOl6Oott-jtYN8i7vMeJMc/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8xNDQwcHgtR2F2aW5fUG93ZXJfUGxhbnQuanBn.webp 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<h3 class="feed__title feed__title--display"> <a href="/news/doe-energy-baseload-generation-nuclear-transmission-wright/739412/" class="analytics t-edfooter-edpicks-2"> DOE to focus on expanding baseload generation: Secretary Wright </a> </h3> <p class="feed__description hide-small show-large">“Net-zero policies raise energy costs for American families and businesses, threaten the reliability of our energy system, and undermine our energy and national security,” Energy Secretary Chris Wright said.</p> <div class="secondary-label"> By Ethan Howland • <span class="secondary-label">Feb. 6, 2025</span> </div> </div> </li> </ul> </div> <div style="display: none;" id="inline-signup-html-desktop"> <div class="inline-signup"> <p class="inline-signup__copy">Keep up with the story. 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100vw" alt="A man in a blue suit speaks while gesturing with his hands." loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Kayla Bartkowski via Getty Images</div> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-7 columns"> <h3 class="feed__title feed__title--display"> <a href="/news/senate-confirm-liberty-energy-ceo-wright-doe-burgum-zeldin/739128/" class="analytics t-edfooter-edpicks-1"> Senate confirms Liberty Energy CEO Chris Wright as DOE secretary </a> </h3> <p class="feed__description hide-small show-large">Wright aims to expand U.S. power supplies — including renewable energy — to help lower electricity prices, he said during his Senate confirmation hearing.</p> <div class="secondary-label"> By Ethan Howland • <span class="secondary-label">Feb. 4, 2025</span> </div> </div> </li> <li class="row feed__item"> <div class="medium-5 columns"> <figure class="feed__image-container"> <a class="feed__image analytics t-edfooter-edpicks-2" href="/news/doe-energy-baseload-generation-nuclear-transmission-wright/739412/"> <img class="" src="https://imgproxy.divecdn.com/iv7VK6qR9JQn7lbGI5AU1XbJAV-ZS39cuA9iSeK9Rr8/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8xNDQwcHgtR2F2aW5fUG93ZXJfUGxhbnQuanBn.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/hwLOh_c_vDDei5X61xvhoriNWg7gVjazChpboh3m-Lo/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8xNDQwcHgtR2F2aW5fUG93ZXJfUGxhbnQuanBn.webp 300w, https://imgproxy.divecdn.com/sSgSVzhSXAcUbBNDF2Dq9YOl6Oott-jtYN8i7vMeJMc/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8xNDQwcHgtR2F2aW5fUG93ZXJfUGxhbnQuanBn.webp 600w, 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