Veeam Enterprise Tech Company

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class="col-sm-12"> <img src="https://web.archive.org/web/20201128081527im_/https://www.mrpfd.com/wp-content/uploads/2017/04/MRP-Assets-Veeam-Logo-White-1-144x60.png" srcset="https://web.archive.org/web/20201128081527im_/https://www.mrpfd.com/wp-content/uploads/2017/04/MRP-Assets-Veeam-Logo-White-1-144x60.png 1x, https://web.archive.org/web/20201128081527im_/https://www.mrpfd.com/wp-content/uploads/2017/04/MRP-Assets-Veeam-Logo-White-1-289x120.png 2x" alt="Veeam" class="banner__image"> <h1 class="entry-title">Veeam Enterprise Tech Company</h1> <p>Veeam Uses MRP Prelytix to Drive Successful Account Based Marketing</p> </div> </div> </div> </div> <div class="container-fluid p-top--half"> <div class="row"> <div class="success-results"> <div class="success-results__video" style="background-image: url(https://web.archive.org/web/20201128081527im_/https://www.mrpfd.com/wp-content/uploads/2017/04/MRP-Assets-SuccessStories-MeredithFrickVideoStill-NoOverlay.png)"> <a 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to meetings</dd> </dl> </div> <div class="success-results__metrics"> <dl class="success-results__metrics--inner"> <dt>25%</dt> <dd>Conversion Rate: meeting to pipeline opportunities</dd> </dl> </div> <div class="success-results__metrics"> <dl class="success-results__metrics--inner"> <dt>165%</dt> <dd>Overall campaign goal achieved</dd> </dl> </div> </div> <h2 class="h4 text-center text-uppercase">Products & Services Used</h2> <ul class="list-inline success-results__metrics--products"> <li> <a href="https://web.archive.org/web/20201128081527/https://www.mrpfd.com/additional-resources/prelytix-predictive-analytics/">MRP Prelytix</a> </li> <li> <a href="https://web.archive.org/web/20201128081527/https://www.mrpfd.com/additional-resources/target-market-analysis/">Analyzing Your Target Market</a> </li> </ul> </div> </div> </div> </div> <div class="container-fluid"> <div class="row success-results__content p-top p-bottom"> <div class="col-md-8 col-md-offset-2"> <p><span style="font-weight: 400;">Veeam Software develops backup, disaster recovery, and virtualization management software for the Always-On Enterprise. Although the company’s roots are in the in the SMB space, Veeam is shifting its go to market strategy to target the enterprise space, focusing on approximately 1,400 accounts worldwide.</span></p> <p><span style="font-weight: 400;">Meredith Frick, Senior Marketing Manager for National Accounts, manages Veeam’s largest channel partners. Since Veeam is 100% reliant on the channel to drive sales, Meredith had to shift her marketing strategies to match those of the company.</span></p> <p><span style="font-weight: 400;">“I had to adapt my marketing approach to support the company shift to account-based marketing,” Meredith said. “I needed to find a partner who could help me build an ABM strategy, but with all the noise in the market, I wasn’t sure where to look.”</span></p> <p><span style="font-weight: 400;">That’s when one of her colleagues introduced her to MRP.</span></p> <p><span style="font-weight: 400;"><a href="/web/20201128081527/https://www.mrpfd.com/wp-content/uploads/2018/08/Veeam-Case-Study.pdf" target="_blank" rel="noopener noreferrer">Download</a> this case study to see how Veeam leveraged MRP Prelytix to build a best in class ABM program.</span></p> </div> </div> <div class="row success-results__related"> <div class="col-sm-12"> <h2 class="h1 text-center">Related Success Stories</h2> <ul class="grid-articles"> <li class="grid-articles__item"> <a href="https://web.archive.org/web/20201128081527/https://www.mrpfd.com/success-stories/tintri/" class="grid-articles__content"> <div class="grid-articles__logo"> <img src="https://web.archive.org/web/20201128081527im_/https://www.mrpfd.com/wp-content/uploads/2017/03/MRP-Assets-Tintri-Logo-White-150x60.png" srcset="https://web.archive.org/web/20201128081527im_/https://www.mrpfd.com/wp-content/uploads/2017/03/MRP-Assets-Tintri-Logo-White-150x60.png 1x, https://web.archive.org/web/20201128081527im_/https://www.mrpfd.com/wp-content/uploads/2017/03/MRP-Assets-Tintri-Logo-White-300x120.png 2x" alt=""> </div> <div class="grid-articles__inner"> Tintri, Inc., a long-time customer of MRP was familiar with MRP’s direct mail program, but wanted something a little more creative. After conducting a marketing analysis, MRP suggested combining an engaging direct… <div class="grid-articles__bottom-content"> <span class="grid-articles__link">Read More</span> <span class="grid-articles__category"> Enterprise Tech </span> </div> </div> </a> </li> <li class="grid-articles__item"> <a href="https://web.archive.org/web/20201128081527/https://www.mrpfd.com/success-stories/lexisnexis/" class="grid-articles__content"> <div class="grid-articles__logo"> <img src="https://web.archive.org/web/20201128081527im_/https://www.mrpfd.com/wp-content/uploads/2017/04/MRP-Assets-LexisNexis-Logo-White-1-240x46.png" srcset="https://web.archive.org/web/20201128081527im_/https://www.mrpfd.com/wp-content/uploads/2017/04/MRP-Assets-LexisNexis-Logo-White-1-240x46.png 1x, https://web.archive.org/web/20201128081527im_/https://www.mrpfd.com/wp-content/uploads/2017/04/MRP-Assets-LexisNexis-Logo-White-1-480x92.png 2x" alt=""> </div> <div class="grid-articles__inner"> LexisNexis, a leader in providing essential information to help customers assess, predict, and manage risk, was looking for a way to identify a prospect’s stage along the buyer journey and… <div class="grid-articles__bottom-content"> <span class="grid-articles__link">Read More</span> <span class="grid-articles__category"> Information Services </span> </div> </div> </a> </li> </ul> </div> </div> </div> </main>  <link rel="stylesheet" id="mrpdata_style" href="https://web.archive.org/web/20201128081527cs_/https://j.mrpdata.net/e.css?d=https%3A%2F%2Fwww.mrpfd.com"/> <iframe id="hidden_gdpr" name="hidden_gdpr" style="display:none;"></iframe> <script> jQuery("#hidden_gdpr").on("load", function(){ var new_time_css = new Date(); jQuery("#mrpdata_style").attr("href","https://web.archive.org/web/20201128081527/https://j.mrpdata.net/e.css?d=https%3A%2F%2Fwww.mrpfd.com&r=" + new_time_css.getMilliseconds()); }) </script> <div class="cookie_consent_banner hide_init mrpdata-e-display-none mrpdata-u-display-none mrpdata-w-display-block" style="z-index:2147483001;"> <div class="container-fluid"> <div class="row cookie_consent_inside"> <div class="cookie_consent_message col-md-9 col-sm-11 col-xs-12"> <p>MRP uses cookies for functional, performance and analytical purposes. 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