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easy-to-use WhatsApp integration"/><meta itemProp="position" content="4"/></li></ol></nav><section id="hero" class="Basestyle__BaseRoot-sc-3zktjg-1 ittztv"><div class="Containerstyle__ContainerRoot-sc-1d6dta4-0 cjZCoN"><div class="StyledGrid-sc-oxgg5i-0 izllXr Gridstyle__GridRoot-sc-1uhmtis-0 drMyZp" data-garden-id="grid.grid" data-garden-version="8.76.2"><div class="StyledRow-sc-xjsdg1-0 btaUcD Gridstyle__Row-sc-1uhmtis-1 sc-ecc9c292-3 bEEqbX jiJRCp" data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 bbWTuI Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><h1 class="Headingstyle__HeadingRoot-sc-150xww-0 erblZw">Reach more customers with an easy-to-use WhatsApp integration</h1><h5 class="Headingstyle__HeadingRoot-sc-150xww-0 kbfdgI">See how you can provide a faster, more engaging customer experience by integrating leading CX software with WhatsApp.</h5><div class="LinkGroupstyle__LinkGroupRoot-sc-1rsp4bh-0 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class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">Meet your customers on the world's most popular messaging platform with our WhatsApp API integration</h2><p class="Textstyle__TextRoot-sc-c9um69-0 fcFNFD">Last updated November 13, 2024</p><div class="sc-ecc9c292-0 iUiEoJ"><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">It makes sense that WhatsApp is the most popular messaging app companies use. It’s a must-have for companies that understand just how important asynchronous messaging—the ability for participants to stop and re-start a conversation when it’s convenient—will be in the future.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">In just a few simple steps, you can connect WhatsApp to Zendesk to unlock valuable features. Here are the top benefits companies can expect from using the WhatsApp integration with Zendesk.</p><h3 class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV">Deliver 24/7 support with AI</h3> <div class="StyledGrid-sc-oxgg5i-0 izllXr Gridstyle__GridRoot-sc-1uhmtis-0 drMyZp" data-garden-id="grid.grid" data-garden-version="8.76.2"> <div class="StyledRow-sc-xjsdg1-0 fsMCSE Gridstyle__Row-sc-1uhmtis-1 bEEqbX" data-garden-id="grid.row" data-garden-version="8.76.2"> <div style="margin:unset" class="StyledCol-sc-inuw62-0 fAWGeY Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"> <p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">AI agents from Zendesk enable WhatsApp support to expand around the clock to provide nonstop service. These bots are pre-trained on billions of customer experience (CX) interactions, so they are useful and effective from day one. You can easily customize them to your specific branding requirements to deliver a consistent experience to all customers.</p> <p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">These intelligent bots can precisely answer questions, thanks to their simple integration with your business’s existing systems, like an FAQ page or a knowledge base. As AI-forward self-service tools, they can also help deliver service at scale without driving up support costs so you can provide service to even more customers.</p> </div> <div style="margin:unset" class="StyledCol-sc-inuw62-0 fAWGeY Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"> <img alt="A product image of Zendesk AI agents." loading="lazy" src="https://d1eipm3vz40hy0.cloudfront.net/images/AMER/productimageofzendeskaiagents.png" width="100%"/> <p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><strong>Deliver great service at scale with <a href="/in/service/ai/ai-agents/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Zendesk AI agents</a>.</strong></p></div> </div> </div> <h3 class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV">Provide smarter AI tools for agents</h3> <div class="StyledGrid-sc-oxgg5i-0 izllXr Gridstyle__GridRoot-sc-1uhmtis-0 drMyZp" data-garden-id="grid.grid" data-garden-version="8.76.2"> <div class="StyledRow-sc-xjsdg1-0 fsMCSE Gridstyle__Row-sc-1uhmtis-1 bEEqbX" data-garden-id="grid.row" data-garden-version="8.76.2"> <div style="margin:unset" class="StyledCol-sc-inuw62-0 fAWGeY Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"> <img alt="A product image of Zendesk agent copilot with AI." loading="lazy" src="https://d1eipm3vz40hy0.cloudfront.net/images/AMER/productimageofzendeskagentcopilotwithai.jpg" width="100%"/> <p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><strong>Infuse intelligence into every interaction with <a href="/in/service/ai/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Zendesk AI</a>.</strong></p></div> <div style="margin:unset" class="StyledCol-sc-inuw62-0 fAWGeY Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"> <p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Zendesk AI doesn’t just benefit your customers. Agents, too, can work more efficiently with access to smarter, time-saving suggestions thanks to features like agent copilot.</p> <p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">This proactive, intelligent assistant gives agents guidance in <a href="/in/blog/5-ways-customer-interaction-can-improve-business/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">customer service interactions</a>. It uses information like <a href="/in/blog/customer-sentiment/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">customer sentiment</a> and conversation history to anticipate wants and needs, then delivers personalized suggestions to help speed up responses. This way, agents can resolve queries faster and spend more time on high-value objectives.</p> </div> </div> </div> <h3 class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV">Manage all conversations in one place</h3> <div class="StyledGrid-sc-oxgg5i-0 izllXr Gridstyle__GridRoot-sc-1uhmtis-0 drMyZp" data-garden-id="grid.grid" data-garden-version="8.76.2"> <div class="StyledRow-sc-xjsdg1-0 fsMCSE Gridstyle__Row-sc-1uhmtis-1 bEEqbX" data-garden-id="grid.row" data-garden-version="8.76.2"> <div style="margin:unset" class="StyledCol-sc-inuw62-0 fAWGeY Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"> <p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Agents can manage conversations quickly and efficiently via WhatsApp. But what if you use other <a href="/in/service/messaging/instant-messaging-software/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">instant messaging software</a> to reach customers in addition to WhatsApp, like <a href="/in/service/messaging/whatsapp-facebook/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Facebook</a> or <a href="/in/service/messaging/twitter-business/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">X (formerly Twitter)</a>? With Zendesk, all your conversations are in one place to help boost agent efficiency.</p> <p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">With this unified, omnichannel view, agents can personalize responses to drive loyalty and retention. They can do this because the Zendesk Agent Workspace pulls real-time and historical context and surfaces that information in a convenient, intuitive interface for agents to review and use as needed.</p> </div> <div style="margin:unset" class="StyledCol-sc-inuw62-0 fAWGeY Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"> <img alt="A product image of the Zendesk omnichannel Agent Workspace." loading="lazy" src="https://d1eipm3vz40hy0.cloudfront.net/images/AMER/productimageofthezendeskomnichannelagentworkspace.png" width="100%"/> <p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><strong>Discover the omnichannel <a href="/in/service/agent-workspace/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Zendesk Agent Workspace</a>.</strong></p></div> </div> </div> <h3 class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV">Leverage reporting and analytics for better decision-making</h3> <div class="StyledGrid-sc-oxgg5i-0 izllXr Gridstyle__GridRoot-sc-1uhmtis-0 drMyZp" data-garden-id="grid.grid" data-garden-version="8.76.2"> <div class="StyledRow-sc-xjsdg1-0 fsMCSE Gridstyle__Row-sc-1uhmtis-1 bEEqbX" data-garden-id="grid.row" data-garden-version="8.76.2"> <div style="margin:unset" class="StyledCol-sc-inuw62-0 fAWGeY Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"> <img alt="A product image shows Zendesk quality management software." loading="lazy" src="https://d1eipm3vz40hy0.cloudfront.net/images/AMER/productimageshowszendeskqualitymanagementsoftware.jpg" width="100%"/> <p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><strong>See how Zendesk <a href="/in/service/quality-assurance/quality-management-software/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">quality management software</a> can boost CX.</strong></p></div> <div style="margin:unset" class="StyledCol-sc-inuw62-0 fAWGeY Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"> <p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">AI-powered tools come with insights that help shape decision-making and prime CX operations for continuous improvement. Take quality assurance (QA) tools, for example. They use AI to examine 100 percent of customer interactions in WhatsApp and all other channels to pinpoint problematic interactions, negative sentiment, and more. Then, managers can take action to correct those instances and improve CX.</p> <p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Beyond that, analytics capabilities infuse your CX operations with understanding. You can use key customer service metrics like customer satisfaction (CSAT) to see where CX is winning and where it could use some help. Coaching and learning help identify high- and low-performing agents and knowledge gaps so you can steer them to training opportunities or give actionable feedback to deliver better service.</p> </div> </div> </div> <h3 class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV">Make messaging your own</h3> <div class="StyledGrid-sc-oxgg5i-0 izllXr Gridstyle__GridRoot-sc-1uhmtis-0 drMyZp" data-garden-id="grid.grid" data-garden-version="8.76.2"> <div class="StyledRow-sc-xjsdg1-0 fsMCSE Gridstyle__Row-sc-1uhmtis-1 bEEqbX" data-garden-id="grid.row" data-garden-version="8.76.2"> <div style="margin:unset" class="StyledCol-sc-inuw62-0 fAWGeY Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"> <p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Integrating WhatsApp with Zendesk allows you to streamline communication and provide a more personalized experience. You can send and receive rich media messages for highly engaging conversations, including images, videos, and documents.</p> <p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">To solve customer queries quickly, you can share product information, provide troubleshooting steps, and more via rich media messages. These messages can also be highly personalized, using customer data to create tailored greetings or responses that encourage a response.</p> </div> <div style="margin:unset" class="StyledCol-sc-inuw62-0 fAWGeY Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"> <img alt="A product image shows an omnichannel messaging environment with Zendesk." loading="lazy" src="https://d1eipm3vz40hy0.cloudfront.net/images/AMER/aproductimageshowsanomnichannelmessagingenviromentwithzendesk.png" width="100%"/> <p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><strong>Learn how the Zendesk <a href="/in/service/voice/text/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">business messaging platform</a> can expand your personalization capabilities.</strong></p></div> </div> </div> </div></div></div></div></div></section><section class="Basestyle__BaseRoot-sc-3zktjg-1 doXlEM"><div class="Containerstyle__ContainerRoot-sc-1d6dta4-0 cjZCoN"><div class="StyledGrid-sc-oxgg5i-0 izllXr Gridstyle__GridRoot-sc-1uhmtis-0 drMyZp" data-garden-id="grid.grid" data-garden-version="8.76.2"><div class="StyledRow-sc-xjsdg1-0 jcTdzb Gridstyle__Row-sc-1uhmtis-1 bEEqbX" data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 gwcFCI Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">Join more than 160,000 companies that chose Zendesk</h2><div class="sc-ecc9c292-0 iUiEoJ"><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><a href="/in/why-zendesk/customers/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2"><img alt="Zendesk was voted the number one best software, customer service product, and mid-market product in 2023." loading="lazy" src="https://d1eipm3vz40hy0.cloudfront.net/images/AMER/zendeskvotedbestsoftwarebanner.png" width="100%"/></a></p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Efficient, convenient customer service requires that agents meet customers where they already are—and chances are, many of your customers are on WhatsApp. Here are a few examples of how other organizations have integrated WhatsApp with our <a target="_blank" rel="noopener noreferrer" href="https://www.zendesk.com/service/analytics/customer-experience-software/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">CX software<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a> to broaden customer reach and improve satisfaction.</p><h3 class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV"><a href="/in/customer/bauhaus/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">BAUHAUS</a></h3> <p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><a href="/in/customer/bauhaus/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2"><img alt="BAUHAUS integrated WhatsApp with Zendesk to achieve a 96 percent CSAT across chats." loading="lazy" src="https://d1eipm3vz40hy0.cloudfront.net/images/AMER/bauhauscustomerstory.png" width="100%"/></a></p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">“We have grown with Zendesk, and it has helped us know what to focus on. <strong>The tool guides our next steps</strong>. We have even learned to recognize our limits and what we can and can't do.”</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><em>–Bea Niewiara, contact center manager at BAUHAUS</em></p><h3 class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV"><a href="/in/customer/grupo-soma/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Grupo SOMA</a></h3> <p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><a href="/in/customer/grupo-soma/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2"><img alt="After integrating WhatsApp with Zendesk, Grupo SOMA increased CSAT from 69 percent to 95 percent." loading="lazy" src="https://d1eipm3vz40hy0.cloudfront.net/images/AMER/gruposomacustomerstory.png" width="100%"/></a></p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">“The use of Zendesk solutions is so aligned with the purpose of offering to the consumer that, today, <strong>it allows us to have a dedicated team to retain customers and recommend new products</strong>.”</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><em>—Virgínia Santana, customer experience manager at Grupo SOMA</em></p><h3 class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV"><a href="/in/customer/stashaway/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">StashAway</a></h3> <p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><a href="/in/customer/stashaway/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2"><img alt="StashAway integrated WhatsApp with Zendesk to resolve half of all queries and boost agent efficiency by 80 percent." loading="lazy" src="https://d1eipm3vz40hy0.cloudfront.net/images/AMER/stashawaycustomerstory.png" width="100%"/></a></p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">“Being able to integrate Zendesk with WhatsApp and local social messenger apps is key for us to provide customer communication that feels <strong>familiar and at home in every market we enter</strong>.”</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><em>—Michelle Ferrario, co-founder and CEO at StashAway</em></p><br/> <br/> <div style="text-align:center"> <iframe width="560" height="315" src="https://www.youtube.com/embed/h_jP6GNBPf0" title="YouTube video player" frameBorder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen=""></iframe> </div></div></div></div></div></div></section><section class="Basestyle__BaseRoot-sc-3zktjg-1 doXlEM"><div class="Containerstyle__ContainerRoot-sc-1d6dta4-0 cjZCoN"><div class="StyledGrid-sc-oxgg5i-0 izllXr Gridstyle__GridRoot-sc-1uhmtis-0 drMyZp" data-garden-id="grid.grid" data-garden-version="8.76.2"><div class="StyledRow-sc-xjsdg1-0 jcTdzb Gridstyle__Row-sc-1uhmtis-1 bEEqbX" data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 gwcFCI Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">Frequently asked questions</h2><div class="sc-ecc9c292-0 iUiEoJ"><div itemType="https://schema.org/FAQPage" class="StyledAccordion-sc-niv9ic-0 dgZvap Accordionstyle__AccordionRoot-sc-ga9m60-0 ezJqxF" data-garden-id="accordions.accordion" data-garden-version="8.76.2"><div itemProp="mainEntity" itemType="https://schema.org/Question" class="StyledSection-sc-v2t9bd-0 bFpvu Accordionstyle__AccordionSection-sc-ga9m60-1 gnqlnn" data-garden-id="accordions.section" data-garden-version="8.76.2"><div role="heading" aria-level="5" data-garden-container-id="containers.accordion" data-garden-container-version="3.0.12" class="StyledHeader-sc-2c6rbr-0 fACeEF Accordionstyle__AccordionHeader-sc-ga9m60-2 drWfwO" data-garden-id="accordions.header" data-garden-version="8.76.2"><button id=":Rjae76:--trigger:0" role="button" tabindex="0" aria-controls=":Rjae76:--panel:0" aria-expanded="false" type="button" class="StyledButton-sc-xj3hy7-0 dEksFO Accordionstyle__AccordionLabel-sc-ga9m60-3 bwTZUN" data-garden-id="accordions.button" data-garden-version="8.76.2"><h3 itemProp="name" class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV">Is the WhatsApp integration available for free?</h3></button><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" focusable="false" viewBox="0 0 16 16" aria-hidden="true" theme="[object Object]" data-garden-id="accordions.rotate_icon" data-garden-version="8.76.2" class="StyledRotateIcon-sc-hp435q-0 bMaXIE"><path fill="currentColor" d="M12.688 5.61a.5.5 0 01.69.718l-.066.062-5 4a.5.5 0 01-.542.054l-.082-.054-5-4a.5.5 0 01.55-.83l.074.05L8 9.359l4.688-3.75z"></path></svg></div><section inert="" id=":Rjae76:--panel:0" aria-hidden="true" aria-labelledby=":Rjae76:--trigger:0" itemProp="acceptedAnswer" itemType="https://schema.org/Answer" class="StyledPanel-sc-1piryze-0 iUxhVd Accordionstyle__AccordionPanel-sc-ga9m60-4 gnVGEK" data-garden-id="accordions.panel" data-garden-version="8.76.2"><div data-garden-id="accordions.step_inner_panel" data-garden-version="8.76.2" class="StyledInnerPanel-sc-8nbueg-0 gxjxDP"> <p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Yes, the WhatsApp integration with Zendesk is free—you can try it for 14 days. Users can also add a WhatsApp channel to the Zendesk Agent Workspace for free.</p> </div></section></div><div itemProp="mainEntity" itemType="https://schema.org/Question" class="StyledSection-sc-v2t9bd-0 bFpvu Accordionstyle__AccordionSection-sc-ga9m60-1 gnqlnn" data-garden-id="accordions.section" data-garden-version="8.76.2"><div role="heading" aria-level="5" data-garden-container-id="containers.accordion" data-garden-container-version="3.0.12" class="StyledHeader-sc-2c6rbr-0 fACeEF Accordionstyle__AccordionHeader-sc-ga9m60-2 drWfwO" data-garden-id="accordions.header" data-garden-version="8.76.2"><button id=":Rjae76:--trigger:1" role="button" tabindex="0" aria-controls=":Rjae76:--panel:1" aria-expanded="false" type="button" class="StyledButton-sc-xj3hy7-0 dEksFO Accordionstyle__AccordionLabel-sc-ga9m60-3 bwTZUN" data-garden-id="accordions.button" data-garden-version="8.76.2"><h3 itemProp="name" class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV">What data security policies apply when using WhatsApp integrations?</h3></button><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" focusable="false" viewBox="0 0 16 16" aria-hidden="true" theme="[object Object]" data-garden-id="accordions.rotate_icon" data-garden-version="8.76.2" class="StyledRotateIcon-sc-hp435q-0 bMaXIE"><path fill="currentColor" d="M12.688 5.61a.5.5 0 01.69.718l-.066.062-5 4a.5.5 0 01-.542.054l-.082-.054-5-4a.5.5 0 01.55-.83l.074.05L8 9.359l4.688-3.75z"></path></svg></div><section inert="" id=":Rjae76:--panel:1" aria-hidden="true" aria-labelledby=":Rjae76:--trigger:1" itemProp="acceptedAnswer" itemType="https://schema.org/Answer" class="StyledPanel-sc-1piryze-0 iUxhVd Accordionstyle__AccordionPanel-sc-ga9m60-4 gnVGEK" data-garden-id="accordions.panel" data-garden-version="8.76.2"><div data-garden-id="accordions.step_inner_panel" data-garden-version="8.76.2" class="StyledInnerPanel-sc-8nbueg-0 gxjxDP"> <p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">The top data security policies that apply when using WhatsApp integrations are end-to-end encryption to protect user information and other data privacy protocols to restrict data from being stored on servers after messages are delivered. Plus, WhatsApp use requires compliance with regulations like GDPR, instructing companies to get explicit customer consent to use it for business, and SOC 2 to ensure data is handled carefully.</p> </div></section></div><div itemProp="mainEntity" itemType="https://schema.org/Question" class="StyledSection-sc-v2t9bd-0 bFpvu Accordionstyle__AccordionSection-sc-ga9m60-1 gnqlnn" data-garden-id="accordions.section" data-garden-version="8.76.2"><div role="heading" aria-level="5" data-garden-container-id="containers.accordion" data-garden-container-version="3.0.12" class="StyledHeader-sc-2c6rbr-0 fACeEF Accordionstyle__AccordionHeader-sc-ga9m60-2 drWfwO" data-garden-id="accordions.header" data-garden-version="8.76.2"><button id=":Rjae76:--trigger:2" role="button" tabindex="0" aria-controls=":Rjae76:--panel:2" aria-expanded="false" type="button" class="StyledButton-sc-xj3hy7-0 dEksFO Accordionstyle__AccordionLabel-sc-ga9m60-3 bwTZUN" data-garden-id="accordions.button" data-garden-version="8.76.2"><h3 itemProp="name" class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV">What are the best practices to consider when using the WhatsApp API?</h3></button><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" focusable="false" viewBox="0 0 16 16" aria-hidden="true" theme="[object Object]" data-garden-id="accordions.rotate_icon" data-garden-version="8.76.2" class="StyledRotateIcon-sc-hp435q-0 bMaXIE"><path fill="currentColor" d="M12.688 5.61a.5.5 0 01.69.718l-.066.062-5 4a.5.5 0 01-.542.054l-.082-.054-5-4a.5.5 0 01.55-.83l.074.05L8 9.359l4.688-3.75z"></path></svg></div><section inert="" id=":Rjae76:--panel:2" aria-hidden="true" aria-labelledby=":Rjae76:--trigger:2" itemProp="acceptedAnswer" itemType="https://schema.org/Answer" class="StyledPanel-sc-1piryze-0 iUxhVd Accordionstyle__AccordionPanel-sc-ga9m60-4 gnVGEK" data-garden-id="accordions.panel" data-garden-version="8.76.2"><div data-garden-id="accordions.step_inner_panel" data-garden-version="8.76.2" class="StyledInnerPanel-sc-8nbueg-0 gxjxDP"> <p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">The best practices companies should follow when using the WhatsApp API are complying with all guidelines and requirements, personalizing messages to build rapport with customers, using AI agents to communicate with customers around the clock in different languages, and integrating WhatsApp with their existing business systems to ensure ease of use across different support teams. </p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">With a tool that centralizes <a href="/in/blog/customer-support-vs-customer-service/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">customer support</a> in one place, like Zendesk, you can easily follow these best practices to ensure top-quality customer support at scale on the world’s most popular messaging app.</p> </div></section></div></div></div></div></div></div></div></section><section class="Basestyle__BaseRoot-sc-3zktjg-1 doXlEM"><div class="Containerstyle__ContainerRoot-sc-1d6dta4-0 cjZCoN"><div class="StyledGrid-sc-oxgg5i-0 izllXr Gridstyle__GridRoot-sc-1uhmtis-0 drMyZp" data-garden-id="grid.grid" data-garden-version="8.76.2"><div class="StyledRow-sc-xjsdg1-0 fsMCSE Gridstyle__Row-sc-1uhmtis-1 bEEqbX" data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 fAWGeY Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">Get started integrating WhatsApp today</h2></div><div class="StyledCol-sc-inuw62-0 jHrYwl Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><span id="Get started integrating WhatsApp today"></span></p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">It’s clear why WhatsApp stands out as the leading messaging platform for businesses today, particularly for those recognizing the growing importance of fast, consistent customer service. By seamlessly integrating WhatsApp with Zendesk, you enable <a href="/in/blog/247-support-without-247-staff/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">24/7 support</a>, centralize communications in one place for agents, and enable AI to do the heavy lifting to provide top-notch customer service at scale.</p><div class="LinkGroupstyle__LinkGroupRoot-sc-1rsp4bh-0 ialojv"><a href="/in/demo/" data-interaction-type="button-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 bbMVeg" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Free demo</a></div></div></div></div></div></section><section class="Basestyle__BaseRoot-sc-3zktjg-1 doXlEM"><div class="Containerstyle__ContainerRoot-sc-1d6dta4-0 cjZCoN"><div class="StyledGrid-sc-oxgg5i-0 izllXr Gridstyle__GridRoot-sc-1uhmtis-0 drMyZp" data-garden-id="grid.grid" data-garden-version="8.76.2"><div class="StyledRow-sc-xjsdg1-0 fsMCSE Gridstyle__Row-sc-1uhmtis-1 bEEqbX" data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 gUTDzE Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">We have more to say about this</h2></div></div><div class="StyledRow-sc-xjsdg1-0 fsMCSE Gridstyle__Row-sc-1uhmtis-1 bEEqbX" data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 elZec Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Check out more ways Zendesk can expand your customer service capabilities beyond WhatsApp.</p></div><div class="StyledCol-sc-inuw62-0 dpHgeZ Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" 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type="application/json">{"props":{"pageProps":{"_sentryTraceData":"26e12ec844e04bbfaf1946f712fb4745-a79b5c44b5a0b7df-0","_sentryBaggage":"sentry-environment=production,sentry-release=ekV6iEvrczV_vZLOMCCgH,sentry-public_key=da50b2d2de4b407e94dc71c34d3bf27e,sentry-trace_id=26e12ec844e04bbfaf1946f712fb4745,sentry-sample_rate=0.1,sentry-transaction=%2Fservice%2Fmessaging%2F%5Bslug%5D,sentry-sampled=false","meta":{"alternates":{"fr":"https://www.zendesk.fr/service/messaging/whatsapp-business/","nl":"https://www.zendesk.nl/service/messaging/whatsapp-business/","de":"https://www.zendesk.de/service/messaging/whatsapp-business/","dk":"https://www.zendesk.com/dk/service/messaging/whatsapp-business/","us":"https://www.zendesk.com/service/messaging/whatsapp-business/","gb":"https://www.zendesk.co.uk/service/messaging/whatsapp-business/"},"related":["626399","590891","610324","428751"],"tags":[],"backupLocale":"us"},"attributes":{"_yoast_wpseo_linkdex":"49","_edit_lock":"1731950848:5449","_edit_last":"5497","tier-parent-url":"/service/messaging/","tier-hero-headline":"Reach more customers with an easy-to-use WhatsApp integration","tier-hero-subheading":"See how you can provide a faster, more engaging customer experience by integrating leading CX software with WhatsApp.","tier-hero-image":"https://d1eipm3vz40hy0.cloudfront.net/images/AMER/heroimageofzendeskproductimage.png","tier-bg-hero-color":"3","tier-cta-1-text":"Free trial","tier-cta-1-url":"/register","tier-hero-ctas":[{"tier-hero-cta-text":"View demo","tier-hero-cta-url":"/demo"}],"tier-hero-description":"It makes sense that WhatsApp is the most popular messaging app companies use. It’s a must-have for companies that understand just how important asynchronous messaging—the ability for participants to stop and re-start a conversation when it’s convenient—will be in the future.\r\n\r\nIn just a few simple steps, you can connect WhatsApp to Zendesk to unlock valuable features. Here are the top benefits companies can expect from using the WhatsApp integration with Zendesk.\r\n\r\n\u003ch3\u003eDeliver 24/7 support with AI\u003c/h3\u003e\r\n\r\n\u003cdiv class=\"container grid\"\u003e\r\n \u003cdiv class=\"row\"\u003e\r\n \u003cdiv class=\"col col-small-6\"\u003e\r\n\r\n\u003cp\u003eAI agents from Zendesk enable WhatsApp support to expand around the clock to provide nonstop service. These bots are pre-trained on billions of customer experience (CX) interactions, so they are useful and effective from day one. You can easily customize them to your specific branding requirements to deliver a consistent experience to all customers.\u003c/p\u003e\r\n\r\n\u003cp\u003eThese intelligent bots can precisely answer questions, thanks to their simple integration with your business’s existing systems, like an FAQ page or a knowledge base. As AI-forward self-service tools, they can also help deliver service at scale without driving up support costs so you can provide service to even more customers.\u003c/p\u003e\r\n\r\n\u003c/div\u003e\r\n\u003cdiv class=\"col col-small-6\"\u003e\r\n\r\n\u003cimg class=\"lazyload no-src\" alt=\"A product image of Zendesk AI agents.\" data-src=\"https://d1eipm3vz40hy0.cloudfront.net/images/AMER/productimageofzendeskaiagents.png\" width=100% height=100% /\u003e\r\n\r\n\u003cstrong\u003eDeliver great service at scale with \u003ca href=\"/service/ai/ai-agents/\"\u003eZendesk AI agents\u003c/a\u003e.\u003c/strong\u003e\r\n\r\n\u003c/div\u003e\r\n\u003c/div\u003e\r\n\u003c/div\u003e\r\n\r\n\u003ch3\u003eProvide smarter AI tools for agents\u003c/h3\u003e\r\n\r\n\u003cdiv class=\"container grid\"\u003e\r\n \u003cdiv class=\"row\"\u003e\r\n \u003cdiv class=\"col col-small-6\"\u003e\r\n\r\n\u003cimg class=\"lazyload no-src\" alt=\"A product image of Zendesk agent copilot with AI.\" data-src=\"https://d1eipm3vz40hy0.cloudfront.net/images/AMER/productimageofzendeskagentcopilotwithai.jpg\" width=100% height=100% /\u003e\r\n\r\n\u003cstrong\u003eInfuse intelligence into every interaction with \u003ca href=\"/service/ai/\"\u003eZendesk AI\u003c/a\u003e.\u003c/strong\u003e\r\n\r\n\u003c/div\u003e\r\n\u003cdiv class=\"col col-small-6\"\u003e\r\n\r\n\u003cp\u003eZendesk AI doesn’t just benefit your customers. Agents, too, can work more efficiently with access to smarter, time-saving suggestions thanks to features like agent copilot.\u003c/p\u003e\r\n\r\n\u003cp\u003eThis proactive, intelligent assistant gives agents guidance in \u003ca href=\"/blog/5-ways-customer-interaction-can-improve-business/\"\u003ecustomer service interactions\u003c/a\u003e. It uses information like \u003ca href=\"/blog/customer-sentiment/\"\u003ecustomer sentiment\u003c/a\u003e and conversation history to anticipate wants and needs, then delivers personalized suggestions to help speed up responses. This way, agents can resolve queries faster and spend more time on high-value objectives.\u003c/p\u003e\r\n\r\n\u003c/div\u003e\r\n\u003c/div\u003e\r\n\u003c/div\u003e\r\n\r\n\u003ch3\u003eManage all conversations in one place\u003c/h3\u003e\r\n\r\n\u003cdiv class=\"container grid\"\u003e\r\n \u003cdiv class=\"row\"\u003e\r\n \u003cdiv class=\"col col-small-6\"\u003e\r\n\r\n\u003cp\u003eAgents can manage conversations quickly and efficiently via WhatsApp. But what if you use other \u003ca href=\"/service/messaging/instant-messaging-software/\"\u003einstant messaging software\u003c/a\u003e to reach customers in addition to WhatsApp, like \u003ca href=\"/service/messaging/whatsapp-facebook/\"\u003eFacebook\u003c/a\u003e or \u003ca href=\"/service/messaging/twitter-business/\"\u003eX (formerly Twitter)\u003c/a\u003e? With Zendesk, all your conversations are in one place to help boost agent efficiency.\u003c/p\u003e\r\n\r\n\u003cp\u003eWith this unified, omnichannel view, agents can personalize responses to drive loyalty and retention. They can do this because the Zendesk Agent Workspace pulls real-time and historical context and surfaces that information in a convenient, intuitive interface for agents to review and use as needed.\u003c/p\u003e\r\n\r\n\u003c/div\u003e\r\n\u003cdiv class=\"col col-small-6\"\u003e\r\n\r\n\u003cimg class=\"lazyload no-src\" alt=\"A product image of the Zendesk omnichannel Agent Workspace.\" data-src=\"https://d1eipm3vz40hy0.cloudfront.net/images/AMER/productimageofthezendeskomnichannelagentworkspace.png\" width=100% height=100% /\u003e\r\n\r\n\u003cstrong\u003eDiscover the omnichannel \u003ca href=\"/service/agent-workspace/\"\u003eZendesk Agent Workspace\u003c/a\u003e.\u003c/strong\u003e\r\n\r\n\u003c/div\u003e\r\n\u003c/div\u003e\r\n\u003c/div\u003e\r\n\r\n\u003ch3\u003eLeverage reporting and analytics for better decision-making\u003c/h3\u003e\r\n\r\n\u003cdiv class=\"container grid\"\u003e\r\n \u003cdiv class=\"row\"\u003e\r\n \u003cdiv class=\"col col-small-6\"\u003e\r\n\r\n\u003cimg class=\"lazyload no-src\" alt=\"A product image shows Zendesk quality management software.\" data-src=\"https://d1eipm3vz40hy0.cloudfront.net/images/AMER/productimageshowszendeskqualitymanagementsoftware.jpg\" width=100% height=100% /\u003e\r\n\r\n\u003cstrong\u003eSee how Zendesk \u003ca href=\"/service/quality-assurance/quality-management-software/\"\u003equality management software\u003c/a\u003e can boost CX.\u003c/strong\u003e\r\n\r\n\u003c/div\u003e\r\n\u003cdiv class=\"col col-small-6\"\u003e\r\n\r\n\u003cp\u003eAI-powered tools come with insights that help shape decision-making and prime CX operations for continuous improvement. Take quality assurance (QA) tools, for example. They use AI to examine 100 percent of customer interactions in WhatsApp and all other channels to pinpoint problematic interactions, negative sentiment, and more. Then, managers can take action to correct those instances and improve CX.\u003c/p\u003e\r\n\r\n\u003cp\u003eBeyond that, analytics capabilities infuse your CX operations with understanding. You can use key customer service metrics like customer satisfaction (CSAT) to see where CX is winning and where it could use some help. Coaching and learning help identify high- and low-performing agents and knowledge gaps so you can steer them to training opportunities or give actionable feedback to deliver better service.\u003c/p\u003e\r\n\r\n\u003c/div\u003e\r\n\u003c/div\u003e\r\n\u003c/div\u003e\r\n\r\n\u003ch3\u003eMake messaging your own\u003c/h3\u003e\r\n\r\n\u003cdiv class=\"container grid\"\u003e\r\n \u003cdiv class=\"row\"\u003e\r\n \u003cdiv class=\"col col-small-6\"\u003e\r\n\r\n\u003cp\u003eIntegrating WhatsApp with Zendesk allows you to streamline communication and provide a more personalized experience. You can send and receive rich media messages for highly engaging conversations, including images, videos, and documents.\u003c/p\u003e\r\n\r\n\u003cp\u003eTo solve customer queries quickly, you can share product information, provide troubleshooting steps, and more via rich media messages. These messages can also be highly personalized, using customer data to create tailored greetings or responses that encourage a response.\u003c/p\u003e\r\n\r\n\u003c/div\u003e\r\n\u003cdiv class=\"col col-small-6\"\u003e\r\n\r\n\u003cimg class=\"lazyload no-src\" alt=\"A product image shows an omnichannel messaging environment with Zendesk.\" data-src=\"https://d1eipm3vz40hy0.cloudfront.net/images/AMER/aproductimageshowsanomnichannelmessagingenviromentwithzendesk.png\" width=100% height=100% /\u003e\r\n\r\n\u003cstrong\u003eLearn how the Zendesk \u003ca href=\"/service/voice/text/\"\u003ebusiness messaging platform\u003c/a\u003e can expand your personalization capabilities.\u003c/strong\u003e\r\n\r\n\u003c/div\u003e\r\n\u003c/div\u003e\r\n\u003c/div\u003e\r\n","tier-copy":[{"tier-copy-headline":"Join more than 160,000 companies that chose Zendesk","tier-copy-body":"\u003ca href=\"/why-zendesk/customers/\"\u003e\u003cimg class=\"lazyload no-src\" alt=\"Zendesk was voted the number one best software, customer service product, and mid-market product in 2023.\" data-src=\"https://d1eipm3vz40hy0.cloudfront.net/images/AMER/zendeskvotedbestsoftwarebanner.png\" width=100% height=100% /\u003e\u003c/a\u003e\r\n\r\nEfficient, convenient customer service requires that agents meet customers where they already are—and chances are, many of your customers are on WhatsApp. Here are a few examples of how other organizations have integrated WhatsApp with our \u003ca href=\"https://www.zendesk.com/service/analytics/customer-experience-software/\"\u003eCX software\u003c/a\u003e to broaden customer reach and improve satisfaction.\r\n\r\n\u003ch3\u003e\u003ca href=\"/customer/bauhaus/\"\u003eBAUHAUS\u003c/a\u003e\u003c/h3\u003e\r\n\r\n\u003ca href=\"/customer/bauhaus/\"\u003e\u003cimg class=\"lazyload no-src\" alt=\"BAUHAUS integrated WhatsApp with Zendesk to achieve a 96 percent CSAT across chats.\" data-src=\"https://d1eipm3vz40hy0.cloudfront.net/images/AMER/bauhauscustomerstory.png\" width=100% height=100% /\u003e\u003c/a\u003e\r\n\r\n“We have grown with Zendesk, and it has helped us know what to focus on. \u003cstrong\u003eThe tool guides our next steps\u003c/strong\u003e. We have even learned to recognize our limits and what we can and can't do.”\r\n\r\n\u003cem\u003e–Bea Niewiara, contact center manager at BAUHAUS\u003c/em\u003e\r\n\r\n\u003ch3\u003e\u003ca href=\"/customer/grupo-soma/\"\u003eGrupo SOMA\u003c/a\u003e\u003c/h3\u003e\r\n\r\n\u003ca href=\"/customer/grupo-soma/\"\u003e\u003cimg class=\"lazyload no-src\" alt=\"After integrating WhatsApp with Zendesk, Grupo SOMA increased CSAT from 69 percent to 95 percent.\" data-src=\"https://d1eipm3vz40hy0.cloudfront.net/images/AMER/gruposomacustomerstory.png\" width=100% height=100% /\u003e\u003c/a\u003e\r\n\r\n“The use of Zendesk solutions is so aligned with the purpose of offering to the consumer that, today, \u003cstrong\u003eit allows us to have a dedicated team to retain customers and recommend new products\u003c/strong\u003e.”\r\n\r\n\u003cem\u003e—Virgínia Santana, customer experience manager at Grupo SOMA\u003c/em\u003e\r\n\r\n\r\n\u003ch3\u003e\u003ca href=\"/customer/stashaway/\"\u003eStashAway\u003c/a\u003e\u003c/h3\u003e\r\n\r\n\u003ca href=\"/customer/stashaway/\"\u003e\u003cimg class=\"lazyload no-src\" alt=\" StashAway integrated WhatsApp with Zendesk to resolve half of all queries and boost agent efficiency by 80 percent.\" data-src=\"https://d1eipm3vz40hy0.cloudfront.net/images/AMER/stashawaycustomerstory.png\" width=100% height=100% /\u003e\u003c/a\u003e\r\n\r\n“Being able to integrate Zendesk with WhatsApp and local social messenger apps is key for us to provide customer communication that feels \u003cstrong\u003efamiliar and at home in every market we enter\u003c/strong\u003e.”\r\n\r\n\u003cem\u003e—Michelle Ferrario, co-founder and CEO at StashAway\u003c/em\u003e\r\n\u003cbr\u003e\r\n\u003cbr\u003e\r\n\r\n\r\n\u003ccenter\u003e\r\n\r\n\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/h_jP6GNBPf0\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen\u003e\u003c/iframe\u003e\r\n\r\n\u003c/center\u003e\r\n","tier-copy-image":"","tier-video-id":""},{"tier-copy-headline":"Frequently asked questions","tier-copy-body":"\u003cdiv class=\"accordion theme-default js-accordion faq-accordion\"\u003e\r\n \u003cdiv class=\"accordion-item\"\u003e\r\n \u003cdiv class=\"accordion-closed\"\u003e\r\n \u003ch3\u003eIs the WhatsApp integration available for free?\u003c/h3\u003e\r\n \u003c/div\u003e\r\n \u003cdiv class=\"accordion-open\"\u003e\r\n \u003cp\u003eYes, the WhatsApp integration with Zendesk is free—you can try it for 14 days. Users can also add a WhatsApp channel to the Zendesk Agent Workspace for free.\u003c/p\u003e\r\n \u003c/div\u003e\r\n \u003c/div\u003e\r\n \u003cdiv class=\"accordion-item\"\u003e\r\n \u003cdiv class=\"accordion-closed\"\u003e\r\n \u003ch3\u003eWhat data security policies apply when using WhatsApp integrations?\u003c/h3\u003e\r\n \u003c/div\u003e\r\n \u003cdiv class=\"accordion-open\"\u003e\r\n \u003cp\u003eThe top data security policies that apply when using WhatsApp integrations are end-to-end encryption to protect user information and other data privacy protocols to restrict data from being stored on servers after messages are delivered. Plus, WhatsApp use requires compliance with regulations like GDPR, instructing companies to get explicit customer consent to use it for business, and SOC 2 to ensure data is handled carefully.\u003c/p\u003e\r\n \u003c/div\u003e\r\n \u003c/div\u003e\r\n \u003cdiv class=\"accordion-item\"\u003e\r\n \u003cdiv class=\"accordion-closed\"\u003e\r\n \u003ch3\u003eWhat are the best practices to consider when using the WhatsApp API?\u003c/h3\u003e\r\n \u003c/div\u003e\r\n \u003cdiv class=\"accordion-open\"\u003e\r\n \u003cp\u003eThe best practices companies should follow when using the WhatsApp API are complying with all guidelines and requirements, personalizing messages to build rapport with customers, using AI agents to communicate with customers around the clock in different languages, and integrating WhatsApp with their existing business systems to ensure ease of use across different support teams.\r\n\r\nWith a tool that centralizes \u003ca href=\"/blog/customer-support-vs-customer-service/\"\u003ecustomer support\u003c/a\u003e in one place, like Zendesk, you can easily follow these best practices to ensure top-quality customer support at scale on the world’s most popular messaging app.\u003c/p\u003e\r\n \u003c/div\u003e\r\n \u003c/div\u003e\r\n\u003c/div\u003e\r\n\r\n","tier-copy-image":"","tier-video-id":""}],"tier-footer-ctas":[{"tier-footer-cta-text":"","tier-footer-cta-url":""}],"_yoast_wpseo_focuskw":"Whatsapp integration","_yoast_wpseo_sitemap-html-include":"-","tier-center-screen-checkbox":"1","tier-center-screen-headline":"Get started integrating WhatsApp today","tier-center-screen-body":"\u003cspan id=\"Get started integrating WhatsApp today\"\u003e\u003c/span\u003e\r\n\r\nIt’s clear why WhatsApp stands out as the leading messaging platform for businesses today, particularly for those recognizing the growing importance of fast, consistent customer service. By seamlessly integrating WhatsApp with Zendesk, you enable \u003ca href=\"/blog/247-support-without-247-staff/\"\u003e24/7 support\u003c/a\u003e, centralize communications in one place for agents, and enable AI to do the heavy lifting to provide top-notch customer service at scale.","tier-resource-checkbox":"1","tier-resource-headline":"We have more to say about this","tier-resource-description":"Check out more ways Zendesk can expand your customer service capabilities beyond WhatsApp.","tier-resource-links":"\u003ca href=\"/service/messaging/apple-messages-for-business/\"\u003eApple Messages for Business\u003c/a\u003e\r\n\u003ca href=\"/sell/crm/mobile/\"\u003eWhat's a mobile CRM app?\u003c/a\u003e\r\n\u003ca href=\"/service/messaging/facebook-messenger-business/\"\u003eFacebook Messenger for business\u003c/a\u003e\r\n\u003ca href=\"/service/ticketing-system/social-media-customer-service/\"\u003eSocial media customer service software\u003c/a\u003e\r\n\u003ca href=\"https://www.zendesk.com/service/answer-bot/\"\u003eArtificial intelligence\u003c/a\u003e\r\n\r\n\u003ca href=\"/service/ticketing-system/customer-service-management-software/\"\u003eCustomer service software\u003c/a\u003e\r\n\u003ca href=\"/service/messaging/\"\u003eDeliver rich conversational experiences\u003c/a\u003e\r\n\u003ca href=\"/service/messaging/live-chat/\"\u003eLive chat software\u003c/a\u003e\r\n\u003ca href=\"/service/messaging/chatbot/\"\u003eComplete guide on AI chatbots\u003c/a\u003e\r\n\u003ca href=\"/service/messaging/wordpress-chatbot/\"\u003eBest WordPress chatbot for your website\u003c/a\u003e","tier-center-cta-text":"Free demo","tier-center-cta-url":"/demo/","tier-subheading":"Meet your customers on the world's most popular messaging platform with our WhatsApp API integration","last_modified_by":"rkennedy","tier-breadcrumb-text":"Reach more customers with an easy-to-use WhatsApp integration","tier-cta-checkbox":"1","tier-cta-headline":"Improve customer experiences with Zendesk","tier-cta-2-text":"View demo","tier-cta-2-url":"https://www.zendesk.com/demo/","canonical":"https://www.zendesk.com/service/messaging/whatsapp-business/","seoTitle":"WhatsApp integration","seoDescription":"Discover how to use the WhatsApp integration for Zendesk to improve customer experiences and deliver faster service.","seoImage":"https://web-assets.zendesk.com/images/social-share/zendesk-champions-of-customer-service-2.png","twitterImage":"https://web-assets.zendesk.com/images/social-share/zendesk-champions-of-customer-service-2.png","robots":"index,max-snippet:-1,max-image-preview:large,max-video-preview:-1,follow","path":"/service/messaging/whatsapp-business/","title":"Reach more customers with an easy-to-use WhatsApp integration","publishedAt":"2021-10-10 18:46:34","updatedAt":"2024-11-13 07:30:31","updatedAtFormatted":"November 13, 2024","content":"","related":[],"story":null},"preview":false,"id":614505,"locale":"in"},"__lang":"in","__namespaces":{"header":{"brand_logoname_blog":"Zendesk Blog","newsroom":"Newsroom","brand_subtitle_newsroom":"Company news and announcements","marketplace":"Marketplace","arialabel_toggle":"Toggle Mobile Menu","arialabel_search":"Search","contact_us":"Contact us","primary_btn":"Start free trial","primary_btn_blog":"Start free trial","secondary_btn_pricing":"Buy now","secondary_btn_login":"Sign in","secondary_btn_demo":"Watch demo","return_to_homepage":"Go to Zendesk homepage","newsroom_navlink_press_releases":"Press releases","newsroom_navlink_media":"Media resources","primary_btn_newsroom":"Contact","dropdown_products":"Products","dropdowns_service_title":"Zendesk for service","dropdowns_service_subtitle":"The complete service solution","dropdowns_sell_title":"Zendesk for sales","dropdowns_sell_subtitle":"The modern sales solution","dropdown_products_platform_title":"Sunshine platform","dropdown_products_platform_subtitle":"Fast, open and flexible","dropdown_products_marketplace_subtitle":"Apps, integrations and partners","dropdown_pricing":"Pricing","dropdown_solutions":"Solutions","dropdown_solutions_enterprise_title":"Enterprise","dropdown_solutions_enterprise_subtitle":"Have conversations at scale","dropdown_solutions_smb_title":"Small \u0026 medium businesses","dropdown_solutions_smb_subtitle":"Grow without growing pains","dropdown_solutions_startups_title":"Startups","dropdown_solutions_startups_subtitle":"Start off on the right foot","dropdown_solutions_helpdesk_title":"Employee experience","dropdown_solutions_helpdesk_subtitle":"Treat employees like customers","dropdown_solutions_industries_title":"Industries","dropdown_solutions_industries_subtitle":"Meet your market’s needs","dropdown_solutions_conv_crm_title":"Conversational CRM","dropdown_solutions_conv_crm_subtitle":"Create lasting customer 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Platform","col_products_marketplace":"Marketplace","col_products_whats_new":"Product updates","col_features":"Top Features","col_features_service_ticketing_system":"Ticketing system","col_features_messaging":"Messaging \u0026 live chat","col_features_help_center":"Help centre","col_features_voice":"Voice","col_features_community_forum":"Community forums","col_features_analytics":"Reporting \u0026 analytics","col_features_customer_service_software":"Customer service software","col_features_service_ticketing_system_software":"Ticketing system software","col_features_live_chat":"Live chat software","col_features_knowledge_base":"Knowledge base","col_features_community_software":"Forum software","col_features_help_desk_software":"Help desk software","col_features_workforce_management":"Workforce management","col_features_adpp":"Advanced Data Privacy and Protection","col_resources_trust_center":"Security","col_resources":"Resources","col_resources_local_help_center":"Product support","col_resources_demo":"Request a demo","col_resources_blog":"Blog","col_resources_training":"Training","col_resources_partner":"Partners","col_resources_webinars":"Webinars","col_resources_customers":"Customer stories","col_resources_customer_experience":"Services","col_company":"Company","col_company_about":"About us","col_company_newsroom":"Newsroom","col_company_press":"Press","col_company_investor":"Investors","col_company_events":"Events","col_company_careers":"Careers","col_company_dei":"Diversity \u0026 Inclusion","col_company_sustainability":"Sustainability","col_company_contact":"Contact us","col_company_sitemap":"Sitemap","col_company_status":"Systems status","col_company_legal":"Legal","col_favorite":"Favourite Things","col_favorite_what_is_zendesk":"What is Zendesk?","col_favorite_enterprise":"Zendesk for Enterprise","col_favorite_smb":"Zendesk for Small Business","col_favorite_startups":"Zendesk for Startups","col_favorite_benchmark":"Zendesk 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