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<style type="text/css">.recentcomments a{display:inline !important;padding:0 !important;margin:0 !important;}</style> </head> <body class="page-template page-template-page-templates page-template-corporate-communications page-template-page-templatescorporate-communications-php page page-id-126 page-child parent-pageid-70 preload">  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-WVFDC9SX" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <div id="MainMenu" class=""> <div class="wrapper"> <div class="logo"><a href="https://www.investorbrandnetwork.com/"><img class="ibn" src="https://www.investorbrandnetwork.com/wp-content/themes/investorbrandnetwork/images/ibn-logo.svg" alt="InvestorBrandNetwork Logo"></a></div> <div id="Hamburger"><i class="fas fa-bars"></i></div> <nav id="TopLevelMenu"> <div id="CloseTopLevelMenu"><i class="fal fa-times-circle"></i></div> <ul class="menu"> <li><a href="/about/">About</a></li> <li><a href="/clients/">Clients</a></li> <li><a href="/investorbrandnetwork-content-feeds/">Content</a></li> <li><a href="/events/">Events</a></li> <li><a href="/newsletters/">Newsletters</a></li> <li><a id="SolMenu" class="" tabindex=0 accesskey="s">Solutions</a></li> <li><a href="/contact/">Contact</a></li> </ul> </nav> <div class="search-icon"><a class="search-link" tabindex=0 accesskey="f"></a></div> </div> </div> <div id="Page">  <div class="billboard"> <div class="bg" style="background-image: url('https://www.investorbrandnetwork.com/wp-content/themes/investorbrandnetwork/images/home-billboard-bg.svg');"></div> <div class="container-flex"> <div class="logo"><a href="https://www.investorbrandnetwork.com/"><img src="https://www.investorbrandnetwork.com/wp-content/themes/investorbrandnetwork/images/ibn-logo-white.svg" alt="InvestorBrandNetwork Logo"></a></div> <div class="page-title"> Public Relations</div> <div class="content"> <h1>Crisis Communications</h1> <h5>A crisis is any situation that has the potential to damage your brand’s reputation or interrupt business.</h5> </div> </div> </div>  <div class="breadcrumbs"> <div class="breadcrumb"><span><span><a href="https://www.investorbrandnetwork.com/">Home</a></span> > <span><a href="https://www.investorbrandnetwork.com/solutions/">Platform Solutions</a></span> > <span><a href="https://www.investorbrandnetwork.com/solutions/corporate-communications/">Corporate Communications</a></span> > <span><a href="https://www.investorbrandnetwork.com/solutions/corporate-communications/public-relations/">Public Relations</a></span> > <span class="breadcrumb_last" aria-current="page">Crisis Communications</span></span></div> </div>  <article id="post-126" class="post-126 page type-page status-publish hentry"> <div class="entry-content"> <div class="wp-block-group pad-4"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"><div class="container-1400-flex"><div class="third"> <h3 class="wp-block-heading">Something as simple as a negative tweet or something as massive as a product recall or SEC investigation can rock and sink the ship you have spent years building. </h3> </div><div class="twothird"> <h4 class="wp-block-heading"><strong>How to Prepare</strong></h4> <p>It is unhealthy to constantly focus on the “what ifs,” but it is equally as unhealthy to lack a plan of action in case a crisis does happen. One of the first steps to drafting your plan is to assemble a crisis communications team that understands the potential damage and consequences that can unfold. On this team, you’ll also need well-spoken individuals who can deal with the press, if needed. </p> <p>Next, discuss with your team what potential crises might look like for your company – they could be specific to your industry or organization – and work together to find a solution. Conduct a vulnerability audit to see how susceptible your company is and what action you can take to minimize both damage and risk.</p> <p>It only takes a matter of minutes for a serious crisis to reach the media and/or cause a company’s stock price to plummet. It may take some time and additional resources, but building a crisis communications team could be the only thing standing between your company and catastrophe. If this seems like too much to handle, a third party often provides unique insight into a situation.</p> <p>IBN (InvestorBrandNetwork) provides a range of crisis communication solutions coordinated by professionals with years of relative experience. Should a potentially damaging event occur, our team steps in, sufficiently analyzes the situation, and creates and executes a strategy to minimize if not eliminate corporate damage. 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href="https://www.investorbrandnetwork.com/solutions/press-distribution-via-investorwire/">United States</a></li> <li id="menu-item-636" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-636"><a href="https://www.investorbrandnetwork.com/solutions/press-distribution-via-investorwire/">Canada</a></li> <li id="menu-item-637" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-637"><a href="https://www.investorbrandnetwork.com/solutions/press-distribution-via-investorwire/">North America</a></li> <li id="menu-item-638" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-638"><a href="https://www.investorbrandnetwork.com/solutions/press-distribution-via-investorwire/">Global</a></li> </ul> <h6>Add-on Solutions</h6> <ul id="menu-curtain-networkwire-addon" class="menu"><li id="menu-item-1317" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1317"><a href="https://www.investorbrandnetwork.com/solutions/press-distribution-via-investorwire/audiopressrelease-apr/">AudioPressRelease (APR)</a></li> <li id="menu-item-1318" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1318"><a href="https://www.investorbrandnetwork.com/solutions/brand-awareness/brand-awareness-distribution-bad/">Brand Awareness Distribution (BAD)</a></li> <li id="menu-item-1327" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1327"><a href="https://www.investorbrandnetwork.com/solutions/press-distribution-via-investorwire/cannabis-focused-distribution/">Cannabis-focused Distribution</a></li> <li id="menu-item-13232" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13232"><a href="https://www.investorbrandnetwork.com/solutions/press-distribution-via-investorwire/cryptocurrency-focused-distribution/">Cryptocurrency-focused Distribution</a></li> </ul> </div> <div class="mega-level-2--right"> <p><strong>5,000+ key syndication outlets across the country. </strong>IBN’s extensive system of strategic distribution points maximizes your exposure to an audience of millions, including journalists, investors, day traders, fund managers and a multitude of other interested individuals. Now your press releases, earnings statements, branded articles, shareholder updates, corporate achievements can reach a vast and diverse nationwide audience.</p> <p><a href="/solutions/press-distribution-via-investorwire/" class="btn">More About InvestorWire</a></p> </div> </div> <div id="Social"> <div class="mega-level-2--left"> <ul id="menu-curtain-social-media" class="menu"><li id="menu-item-652" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-652"><a href="https://www.investorbrandnetwork.com/solutions/social-media/account-setup/">Account Setup</a></li> <li id="menu-item-653" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-653"><a href="https://www.investorbrandnetwork.com/solutions/social-media/campaign-strategy/">Campaign Strategy</a></li> <li id="menu-item-654" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-654"><a href="https://www.investorbrandnetwork.com/solutions/social-media/content-creation/">Content Creation</a></li> <li id="menu-item-655" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-655"><a href="https://www.investorbrandnetwork.com/solutions/social-media/crisis-communications/">Crisis Communications</a></li> <li id="menu-item-656" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-656"><a href="https://www.investorbrandnetwork.com/solutions/social-media/editorial-calendars/">Editorial Calendars</a></li> <li id="menu-item-657" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-657"><a href="https://www.investorbrandnetwork.com/solutions/social-media/focus-groups/">Focus Groups</a></li> <li id="menu-item-658" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-658"><a href="https://www.investorbrandnetwork.com/solutions/social-media/full-management/">Full Management</a></li> <li id="menu-item-659" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-659"><a href="https://www.investorbrandnetwork.com/solutions/social-media/messaging-branding/">Messaging & Branding</a></li> <li id="menu-item-2577" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2577"><a href="https://www.investorbrandnetwork.com/solutions/social-media/social-media-amplification/">Social Media Amplification</a></li> <li id="menu-item-660" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-660"><a href="https://www.investorbrandnetwork.com/solutions/social-media/social-media-growth-strategy/">Social Media Growth Strategy</a></li> <li id="menu-item-661" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-661"><a href="https://www.investorbrandnetwork.com/solutions/social-media/social-media-optimization/">Social Media Optimization</a></li> <li id="menu-item-662" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-662"><a href="https://www.investorbrandnetwork.com/solutions/social-media/strategic-development/">Strategic Development</a></li> <li id="menu-item-663" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-663"><a href="https://www.investorbrandnetwork.com/solutions/social-media/targeted-advertising/">Targeted Advertising</a></li> <li id="menu-item-664" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-664"><a href="https://www.investorbrandnetwork.com/solutions/social-media/training-strategy/">Training & Strategy</a></li> </ul> </div> <div class="mega-level-2--right"> <p><strong>Make sure your message resonates. </strong>IBN integrates social media with traditional distribution channels to make sure your message resonates long after initial publication. This innovative model ensures that your news not only crosses the wire, but keeps reverberating via social conversation on Twitter, Facebook, LinkedIn and other social networks.</p> <p><a href="/solutions/social-media/" class="btn">More About Social Media</a><a href="/investor-social-media-network/" class="btn">IBN Social Media Network</a><a href="/solutions/social-media/social-media-statistics-faqs/" class="btn">Social Media Statistics & FAQs</a></p> </div> </div> <div id="Podcasts"> <div class="mega-level-2--left"> <ul id="menu-curtain-podcasts" class="menu"><li id="menu-item-3714" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3714"><a href="https://www.investorbrandnetwork.com/solutions/ibn-podcast-solutions/">IBN Podcast Solutions</a></li> <li id="menu-item-3713" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3713"><a href="https://www.investorbrandnetwork.com/solutions/ibn-podcast-solutions/ibn-podcast-packaged-solutions/">IBN Podcast Packaged Solutions</a></li> <li id="menu-item-3716" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3716"><a href="https://www.investorbrandnetwork.com/solutions/ibn-podcast-solutions/podcasts/">IBN Podcast Series</a></li> </ul> </div> <div class="mega-level-2--right"> <p><strong>A unique format with a traditionally different sensory input – hearing.</strong>As conferences and events continue to suffer cancellations and greatly reduced attendance, many businesses are wondering how to network with large investor audiences in the new normal. 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