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class="wccom-main-menu-item-wrapper"> <button href="#" class="wccom-main-menu-item is-top-level with-items" > <span class="wccom-main-menu-item__title"> Sell <svg class="gridicon gridicons-chevron-right wccom-main-menu-item__arrow" height="24" width="24" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"> <g> <path d="M10 20l8-8-8-8-1.414 1.414L15.172 12l-6.586 6.586z"></path> </g> </svg> </span> </button> </div><div class="wccom-main-menu-item-wrapper"> <button href="#" class="wccom-main-menu-item is-top-level with-items" > <span class="wccom-main-menu-item__title"> Extensions <svg class="gridicon gridicons-chevron-right wccom-main-menu-item__arrow" height="24" width="24" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"> <g> <path d="M10 20l8-8-8-8-1.414 1.414L15.172 12l-6.586 6.586z"></path> </g> </svg> </span> </button> </div><div class="wccom-main-menu-item-wrapper"> <button href="#" class="wccom-main-menu-item is-top-level with-items" > <span class="wccom-main-menu-item__title"> Resources <svg class="gridicon gridicons-chevron-right wccom-main-menu-item__arrow" height="24" width="24" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"> <g> <path d="M10 20l8-8-8-8-1.414 1.414L15.172 12l-6.586 6.586z"></path> </g> </svg> </span> </button> </div><div class="wccom-main-menu-item-wrapper"> <a href="https://woocommerce.com/enterprise-ecommerce/?woosource=nav_menu_click" class="wccom-main-menu-item is-top-level " > <span class="wccom-main-menu-item__title"> Enterprise ecommerce </span> </a> </div> </nav> </div> </div> </div> </div> </div> </div> </header> <main id="page" class="hfeed site"> <div class="marketing-page col-full"> <style> p { font-family: "Inter var", -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen, Ubuntu, Cantarell, "Fira Sans", "Droid Sans", "Helvetica Neue", sans-serif; font-size: 18px; } .wp-block-wccom-text-image[data-image-right] .wp-block-columns p { font-family: "Inter var", -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen, Ubuntu, Cantarell, "Fira Sans", "Droid Sans", "Helvetica Neue", sans-serif; font-size: 18px; } .wp-block-columns { margin-bottom: 1.618em; } @media screen and (min-width: 1024px) { .wccom-hero__text { width: 45%!important; } } </style><div class="wp-block-wccom-layout-full wccom-layout-full"><div class="wccom-hero wccom-component wccom-component--is-rendered style-reversed" style=""> <div class="wccom-hero__content"> <h1 class="wccom-hero__title">About Woo</h1> <div class="wccom-hero__text">Learn more about the open ecommerce platform that powers more than 3.9 million stores.</div> </div> </div></div><div style="height:75px" aria-hidden="true" class="wp-block-spacer"></div><p class="text-about">WooCommerce is a <strong>flexible, open-source commerce solution</strong> built on WordPress. The company started in 2008 as WooThemes and in 2017 decided to focus exclusively on ecommerce.</p><p class="text-about">Today, Woo empowers small and medium businesses to sell online by <strong>building exactly the store they wan</strong>t. Our legacy as an <strong>all-remote company</strong> endures, growing from three founders in Norway, the United Kingdom, and South Africa to 330+ team members in over 32 countries.</p><h2 class="wp-block-heading" id="h-our-mission">Our mission</h2><p class="text-about">WooCommerce is committed to <strong>democratizing commerce</strong> and putting you in control of your own livelihood. Our core platform is free and open source, empowering anyone to <strong>sell anything, anywhere</strong>.</p><h2 class="wp-block-heading" id="h-the-origin-story">The origin story</h2><figure class="wp-block-image alignright size-full is-resized"><img loading="lazy" decoding="async" width="870" height="492" src="https://woocommerce.com/wp-content/uploads/2020/02/about-woo-founders@2x.jpg" alt="A photograph of WooThemes co-founders Adii, Magnus, and Mark." class="wp-image-5420457" style="width:400px" srcset="https://woocommerce.com/wp-content/uploads/2020/02/about-woo-founders@2x.jpg 870w, https://woocommerce.com/wp-content/uploads/2020/02/about-woo-founders@2x.jpg?resize=768,434 768w, https://woocommerce.com/wp-content/uploads/2020/02/about-woo-founders@2x.jpg?resize=300,170 300w" sizes="auto, (max-width: 870px) 100vw, 870px" /></figure><p>In November 2007, Mark Forrester, Magnus Jepson, and Adii Pienaar teamed up online to <strong>build a new theme</strong> for WordPress. After a few months of selling themes together, they decided to <strong>make their working relationship official</strong> and jointly launch WooThemes.</p><p class="text-about">WooThemes was born as <strong>a globally distributed company</strong> with a small IRL presence in Cape Town. While growing a large portfolio of commercial themes, it became clear that our customers required more functionality. We decided to try something new, venturing into the world of <strong>plugin development</strong>.</p><p class="text-about">Our first plugin, <strong>WooCommerce</strong>, saw the light of day in 2011, enabling users to transform their WordPress site into <strong>a professional ecommerce storefront</strong>.</p><h2 class="wp-block-heading has-text-align-left section-heading" id="h-from-themes-to-carts">From themes to carts</h2><figure class="wp-block-image alignleft size-full is-resized"><img loading="lazy" decoding="async" width="870" height="542" src="https://woocommerce.com/wp-content/uploads/2020/02/about-wooconf-team-v2@2x.jpg" alt="The Woo Team at WooConf in San Francisco, CA." class="wp-image-5420535" style="width:350px" srcset="https://woocommerce.com/wp-content/uploads/2020/02/about-wooconf-team-v2@2x.jpg 870w, https://woocommerce.com/wp-content/uploads/2020/02/about-wooconf-team-v2@2x.jpg?resize=768,478 768w, https://woocommerce.com/wp-content/uploads/2020/02/about-wooconf-team-v2@2x.jpg?resize=300,187 300w" sizes="auto, (max-width: 870px) 100vw, 870px" /></figure><p>By pivoting from commercial themes to ecommerce, Woo quickly became <strong>the fastest-growing ecommerce platform</strong> on the internet. After passing seven million downloads and hosting the first-ever WooConf in San Francisco for 320 attendees, there was an appetite to go even further.</p><p class="text-about">We wanted to join forces with someone who shared our <strong>values, culture, and work ethic</strong> — a partner who could also help us grow our team and market share.</p><h2 class="wp-block-heading" id="h-joining-automattic">Joining Automattic</h2><div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"><div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow"><p class="has-text-align-left">WooThemes was acquired by <a aria-label="Automattic (opens in a new tab)" href="https://www.automattic.com/" target="_blank" rel="noreferrer noopener">Automattic</a>, the company best-known for WordPress.com and Jetpack, in 2015. 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