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</style> </head> <body> <div class="dropdown"> <span class="flag" onclick="changeLanguage('EN')">🇺🇸</span> <div class="dropdown-content"> <span class="flag" onclick="changeLanguage('BR')">🇧🇷</span> </div> </div> <script> function changeLanguage(language) { switch (language) { case 'EN': window.location.href = 'https://illow.io'; // URL para el idioma EN (Inglés) break; case 'FR': window.location.href = 'https://fr.illow.io'; // URL para el idioma FR (Francés) break; case 'BR': window.location.href = 'https://illow.io/lgpd/'; // URL para el idioma BR (Portugués) break; default: break; } } </script> </body> </html> </div> </div> </div> </div> </div> </header> </div> <div data-elementor-type="single-post" data-elementor-id="2596" class="elementor elementor-2596 elementor-location-single post-4834 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized" data-elementor-post-type="elementor_library"> <section class="elementor-section 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role="presentation" class="elementor-menu-toggle__icon--open elementor-animation-pop eicon-menu-bar"></i><i aria-hidden="true" role="presentation" class="elementor-menu-toggle__icon--close elementor-animation-pop eicon-close"></i> <span class="elementor-screen-only">Menu</span> </div> <nav class="elementor-nav-menu--dropdown elementor-nav-menu__container" aria-hidden="true"> <ul id="menu-2-5dd4d06" class="elementor-nav-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5018"><a href="https://illow.io/blog/" class="elementor-item" tabindex="-1">Blog</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-5031"><a href="https://illow.io/blog/category/privacy-regulations/" class="elementor-item" tabindex="-1">Privacy Regulations</a></li> </ul> </nav> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-5b47147 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="5b47147" data-element_type="section" data-settings="{"background_background":"gradient"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-37e9ddb" data-id="37e9ddb" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ea937f0 elementor-widget__width-initial elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading" data-id="ea937f0" data-element_type="widget" data-widget_type="theme-post-title.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.23.0 - 05-08-2024 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style><h1 class="elementor-heading-title elementor-size-default">Serving Ads with Google Consent Mode V2: A Comprehensive Guide</h1> </div> </div> <div class="elementor-element elementor-element-e5866c7 elementor-align-left elementor-widget elementor-widget-post-info" data-id="e5866c7" data-element_type="widget" data-widget_type="post-info.default"> <div class="elementor-widget-container"> <link rel="stylesheet" href="http://35.158.190.64/wp-content/uploads/elementor/css/custom-widget-icon-list.min.css?ver=1712734701"> <ul class="elementor-inline-items elementor-icon-list-items elementor-post-info"> <li class="elementor-icon-list-item elementor-repeater-item-fde9fb9 elementor-inline-item" itemprop="datePublished"> <a href="https://illow.io/blog/2023/12/28/"> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date"> <time>December 28, 2023</time> </span> </a> </li> </ul> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0aadca0" data-id="0aadca0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-42a46d5 elementor-widget__width-auto elementor-widget-mobile__width-initial elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image" data-id="42a46d5" 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". "}</style> <div class="elementor-toc__header"> <h4 class="elementor-toc__header-title"> On this post: </h4> <div class="elementor-toc__toggle-button elementor-toc__toggle-button--expand" role="button" tabindex="0" aria-controls="elementor-toc__33d5985" aria-expanded="true" aria-label="Open table of contents"><i aria-hidden="true" class="fas fa-chevron-down"></i></div> <div class="elementor-toc__toggle-button elementor-toc__toggle-button--collapse" role="button" tabindex="0" aria-controls="elementor-toc__33d5985" aria-expanded="true" aria-label="Close table of contents"><i aria-hidden="true" class="fas fa-chevron-up"></i></div> </div> <div id="elementor-toc__33d5985" class="elementor-toc__body"> <div class="elementor-toc__spinner-container"> <i class="elementor-toc__spinner eicon-animation-spin eicon-loading" aria-hidden="true"></i> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1d45ca7" data-id="1d45ca7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ef9e303 elementor-widget__width-initial elementor-widget elementor-widget-theme-post-excerpt" data-id="ef9e303" data-element_type="widget" data-widget_type="theme-post-excerpt.default"> <div class="elementor-widget-container"> From February 2024, all websites must implement Consent Mode V2 to serve ads and build audiences globally. Follow this guide to be up and running in minutes! </div> </div> <div class="elementor-element elementor-element-e615a54 elementor-widget elementor-widget-theme-post-content" data-id="e615a54" data-element_type="widget" data-widget_type="theme-post-content.default"> <div class="elementor-widget-container"> <div data-elementor-type="wp-post" data-elementor-id="4834" class="elementor elementor-4834" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-7fd2e346 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7fd2e346" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3298be37" data-id="3298be37" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7af75854 elementor-widget elementor-widget-text-editor" data-id="7af75854" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.23.0 - 05-08-2024 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}</style> <p></p> <p>Hello, illow community! We’re thrilled to share some exciting updates about the latest version of Google Consent Mode and how illow seamlessly integrates it to enhance your consent management experience. If you’re not already familiar, illow is your go-to Consent Management Platform (CMP), ensuring that your website complies with privacy regulations while still harnessing valuable user insights.</p> <p> </p> <p></p> <p></p> <h3><strong>A Quick Look Back at Google Consent Mode V1</strong></h3> <p></p> <p></p> <p>When Google launched their Consent Mode V1 back in 2020, it first built a bridge between users and Google services such as Google Ads and Google Analytics, <strong>allowing websites to adapt Google tags’ behavior based on user consent</strong>. Afterwards, Google added the possibility to trigger any tag in Google Tag Manager using this same framework.</p> <p></p> <p></p> <p>This means that whenever a website visitor grants consent by accepting conditions on the cookie banner, a consent signal is sent to Google Tag Manager allowing different services and tools to be triggered. In the same fashion, if the visitor rejects such notice, all services and tags remain blocked.</p> <p></p> <p></p> <p>Key features in Google Consent Mode V1 included consent communication, tag behavior adaptation, region-specific configurations, URL parameter-based consent signaling and conversion modeling. However, it had its limitations, such as less granular control and more restrictions for cookie-less environments.</p> <p></p> <p></p> <figure class="wp-block-image size-large"><img fetchpriority="high" fetchpriority="high" decoding="async" class="alignnone wp-image-4897 size-full" src="https://i0.wp.com/illow.io/wp-content/uploads/2023/12/gcm.png?resize=800%2C327&ssl=1" alt="" width="800" height="327" data-recalc-dims="1" srcset="https://i0.wp.com/illow.io/wp-content/uploads/2023/12/gcm.png?w=3580&ssl=1 3580w, https://i0.wp.com/illow.io/wp-content/uploads/2023/12/gcm.png?resize=300%2C123&ssl=1 300w, https://i0.wp.com/illow.io/wp-content/uploads/2023/12/gcm.png?resize=1024%2C418&ssl=1 1024w, https://i0.wp.com/illow.io/wp-content/uploads/2023/12/gcm.png?resize=768%2C314&ssl=1 768w, https://i0.wp.com/illow.io/wp-content/uploads/2023/12/gcm.png?resize=1536%2C627&ssl=1 1536w, https://i0.wp.com/illow.io/wp-content/uploads/2023/12/gcm.png?resize=2048%2C836&ssl=1 2048w, https://i0.wp.com/illow.io/wp-content/uploads/2023/12/gcm.png?w=1600&ssl=1 1600w, https://i0.wp.com/illow.io/wp-content/uploads/2023/12/gcm.png?w=2400&ssl=1 2400w" sizes="(max-width: 800px) 100vw, 800px" /></figure> <figure class="wp-block-image size-large"> <p></p> <p></p> <figure class="wp-block-table"> <table style="height: 218px;" width="388"> <tbody> <tr> <td style="text-align: left;"><strong>Consent Type</strong></td> <td class="has-text-align-center" style="text-align: left;" data-align="center"><strong>Description</strong></td> </tr> <tr> <td>ad_storage</td> <td class="has-text-align-center" style="text-align: left;" data-align="center">Enables storage (such as cookies) related to advertising</td> </tr> <tr> <td>analytics_storage</td> <td class="has-text-align-center" style="text-align: left;" data-align="center">Enables storage (such as cookies) related to analytics e.g. visit duration</td> </tr> <tr> <td>functionality_storage</td> <td class="has-text-align-center" style="text-align: left;" data-align="center">Enables storage that supports the functionality of the website or app e.g. language settings</td> </tr> <tr> <td>personalization_storage</td> <td class="has-text-align-center" style="text-align: left;" data-align="center">Enables storage related to personalization e.g. video recommendations</td> </tr> <tr> <td style="text-align: left;">security_storage</td> <td class="has-text-align-center" style="text-align: left;" data-align="center">Enables storage related to security such as authentication functionality, fraud prevention, and other user protection</td> </tr> </tbody> </table> </figure> </figure> <p></p> <p></p> <h3><strong style="color: var( --e-global-color-primary ); font-family: inherit; font-size: 1.75rem; word-spacing: var( --e-global-typography-text-word-spacing );">What’s New in Google Consent Mode V2?</strong></h3> <p></p> <p></p> <p>Firstly, additional consent parameters were added to the framework, making it more granular on visitor’s choices and enabling websites to tailor the experience more appropriately:</p> <figure class="wp-block-image size-large"></figure> <figure class="wp-block-image size-large"> <p></p> <p></p> <figure class="wp-block-table"> <table> <tbody> <tr> <td style="text-align: left;"><strong>Consent Type</strong></td> <td style="text-align: left;"><strong>Description</strong></td> </tr> <tr> <td>ad_user_data</td> <td style="text-align: left;">It controls whether user data related to advertising can be sent to Google.</td> </tr> <tr> <td>ad_personalization</td> <td style="text-align: left;">It controls whether personalized advertising is allowed.</td> </tr> </tbody> </table> </figure> </figure> <p></p> <p></p> <p></p> <p>This marks a <strong>huge difference</strong> with V1. In the previous versions, consent parameters were all related to the permission to <em><strong>store</strong></em> personal data and cookies, whereas these new parameters talk about its <em><strong>use</strong></em> for ads and personalization. If the visitor rejects the latter two, the website will not be able to build specific audiences (ad_user_data) and display personalized ads (ad_personalization) within the EEA region.</p> <p></p> <p></p> <figure class="wp-block-table"> <table> <tbody> <tr> <td><strong>Consent Parameters</strong></td> <td class="has-text-align-center" data-align="center"><strong>Google Consent Mode V1</strong></td> <td class="has-text-align-center" data-align="center"><strong>Google Consent Mode V2</strong></td> </tr> <tr> <td>ad_storage</td> <td class="has-text-align-center" data-align="center"><strong><img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/14.0.0/svg/2705.svg" alt="✅" /></strong></td> <td class="has-text-align-center" data-align="center"><img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/14.0.0/svg/2705.svg" alt="✅" /></td> </tr> <tr> <td>analytics_storage</td> <td class="has-text-align-center" data-align="center"><img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/14.0.0/svg/2705.svg" alt="✅" /></td> <td class="has-text-align-center" data-align="center"><img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/14.0.0/svg/2705.svg" alt="✅" /></td> </tr> <tr> <td>functionality_storage</td> <td class="has-text-align-center" data-align="center"><img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/14.0.0/svg/2705.svg" alt="✅" /></td> <td class="has-text-align-center" data-align="center"><img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/14.0.0/svg/2705.svg" alt="✅" /></td> </tr> <tr> <td>personalization_storage</td> <td class="has-text-align-center" data-align="center"><img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/14.0.0/svg/2705.svg" alt="✅" /></td> <td class="has-text-align-center" data-align="center"><img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/14.0.0/svg/2705.svg" alt="✅" /></td> </tr> <tr> <td>security_storage</td> <td class="has-text-align-center" data-align="center"><img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/14.0.0/svg/2705.svg" alt="✅" /></td> <td class="has-text-align-center" data-align="center"><img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/14.0.0/svg/2705.svg" alt="✅" /></td> </tr> <tr> <td>ad_user_data</td> <td class="has-text-align-center" data-align="center"><img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/14.0.0/svg/274c.svg" alt="❌" /></td> <td class="has-text-align-center" data-align="center"><img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/14.0.0/svg/2705.svg" alt="✅" /></td> </tr> <tr> <td>ad_personalization</td> <td class="has-text-align-center" data-align="center"><img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/14.0.0/svg/274c.svg" alt="❌" /></td> <td class="has-text-align-center" data-align="center"><img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/14.0.0/svg/2705.svg" alt="✅" /></td> </tr> </tbody> </table> </figure> <p></p> <p></p> <div class="wp-block-columns has-background" style="background-color: #ffdfdf;"> <p></p> <div class="wp-block-column is-vertically-aligned-center" style="flex-basis: 8%;"> <p></p> <p class="has-text-align-center" style="font-size: 33px;"><img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/14.0.0/svg/2757.svg" alt="❗" /></p> <p></p> </div> <p></p> <p></p> <div class="wp-block-column is-vertically-aligned-center"> <p></p> <p style="font-size: 16px;">Not having a consent notice certified by Google that integrates properly with Google Consent Mode V2 might cost your website 30% to 60% of your ads revenue.</p> <p></p> </div> <p></p> </div> <p></p> <p></p> <h3><strong style="color: var( --e-global-color-primary ); font-family: inherit; font-size: 1.75rem; word-spacing: var( --e-global-typography-text-word-spacing );">Why is the Upgrade Important?</strong></h3> <p></p> <p></p> <p>Google is enforcing the use of Google Consent Mode V2 by <strong>February 2024</strong> for all websites using Google Ads, Floodlight, Display, Google Analytics and other services. In other words, if your website does not use a CMP that implements it, you will not be able to do any audience building or remarketing and you might lose 60% (or even more) of your revenue in ads.</p> <p></p> <p></p> <h3><strong style="color: var( --e-global-color-primary ); font-family: inherit; font-size: 1.75rem; word-spacing: var( --e-global-typography-text-word-spacing );">Key Points to Remember</strong></h3> <p></p> <p></p> <ul> <li style="list-style-type: none;"> <ul></ul> </li> </ul> <ul> <li style="list-style-type: none;"> <ul> <li><strong>Striking the Right Balance:</strong> Consent Mode V2 is designed to balance privacy compliance with the need for data-driven insights.</li> </ul> </li> </ul> <p></p> <p></p> <ul> <li style="list-style-type: none;"> <ul> <li><strong>Flexibility is Key:</strong> Website owners and advertisers gain greater flexibility in tailoring data collection strategies based on user consent.</li> </ul> </li> </ul> <p></p> <p></p> <ul> <li style="list-style-type: none;"> <ul> <li><strong>Mandatory Upgrade:</strong> Upgrading to Consent Mode V2 is a must by February 2024 to ensure continued compliance.</li> </ul> </li> </ul> <p></p> <p></p> <ul> <li style="list-style-type: none;"> <ul> <li><strong>Leverage Features:</strong> Utilize region-specific configurations and redaction capabilities to enhance compliance and user privacy.</li> </ul> </li> </ul> <p></p> <p></p> <ul> <li style="list-style-type: none;"> <ul> <li><strong>Partial Data Collection:</strong> Use URL parameter-based consent signaling for partial data collection when necessary, ensuring flexibility in compliance.</li> </ul> </li> </ul> <p></p> <p></p> <p></p> <p></p> <p></p> <p><span style="color: #ad90fb;">Take Action Today!</span></p> <p>Ready to harness the power of Google Consent Mode V2 with illow? Creating a free account at <a href="https://illow.io/" target="_blank" rel="noopener">illow.io</a> gives you access to illow’s GTM Tag Template, <a href="https://illow.freshdesk.com/support/solutions/articles/73000602173-how-to-configure-google-consent-mode-v2" target="_blank" rel="noopener">making the integration a breeze</a>. Empower your website with enhanced privacy compliance and data-driven insights.</p> <p></p> <p></p> <p>Remember, with illow, navigating the complex world of consent management becomes seamless, allowing you to focus on what you do best – delivering a stellar online experience.</p> <p></p> <p></p> <p>Stay compliant. Stay empowered. Stay illow.</p> <p></p> <p></p> <p></p> </div> </div> <div class="elementor-element elementor-element-bc62298 elementor-align-center elementor-widget__width-initial elementor-mobile-align-center elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-button" data-id="bc62298" data-element_type="widget" data-settings="{"_animation_mobile":"fadeInUp"}" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-xl elementor-animation-pop" href="https://platform.illow.io/#/sign-up" target="_blank" id="get-started-07"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text"><b>Get started</b> </span> </span> </a> </div> </div> </div> <div class="elementor-element elementor-element-616ff1e elementor-widget elementor-widget-text-editor" data-id="616ff1e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p></p> <div class="wp-block-columns has-background" style="background-color: #ece3fc;"> <div class="wp-block-column is-vertically-aligned-center" style="flex-basis: 13%;"> <figure class="wp-block-image size-full is-resized"><img decoding="async" class="wp-image-4316" src="https://i0.wp.com/illow.io/wp-content/uploads/2023/12/googlecertifiedCMP-e1702578626186.png?resize=105%2C114&ssl=1" alt="" width="105" height="114" data-recalc-dims="1" srcset="https://i0.wp.com/illow.io/wp-content/uploads/2023/12/googlecertifiedCMP-e1702578626186.png?w=700&ssl=1 700w, https://i0.wp.com/illow.io/wp-content/uploads/2023/12/googlecertifiedCMP-e1702578626186.png?resize=275%2C300&ssl=1 275w" sizes="(max-width: 105px) 100vw, 105px" /></figure> <p></p> </div> <p></p> <p></p> <div class="wp-block-column is-vertically-aligned-center" style="flex-basis: 87%;"> <p></p> <p style="font-size: 16px;"><em><strong>illow is a Consent Management Platform and a Google Certified CMP Partner.</strong> We provide you with a great-looking consent notice which you can integrate in minutes and that will allow you to keep your ads revenue rate and user’s insights while being privacy compliant.</em></p> <p></p> </div> <p></p> </div> <p></p> <p></p> <p></p> </div> </div> </div> </div> </div> </section> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-570d8fc elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="570d8fc" data-element_type="section" data-settings="{"background_background":"gradient"}"> <div class="elementor-background-overlay"></div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd92c43" data-id="cd92c43" data-element_type="column"> <div 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