Best Marketing Software for B2C in 2024

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data-modal="#why-fo-free" title="Why FO is free" href="#"> Why is FinancesOnline free <img src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" data-src="https://financesonline.com/media/themes/fot/dist/img/why_blue.png" data-srcset="https://financesonline.com/media/themes/fot/dist/img/why_blue.png 1x, https://financesonline.com/media/themes/fot/dist/img/why_blue@2x.png 2x" alt="Why FO is free" class="lazyload"> </a> </div> <div class="clearfix"></div> </div> <div id="fo-category-tabs" class="page-category__tabs dynamic-tabs"> <div class="main-container"> <a class="page-category__tab active big-tab" href="/c/marketing-software/b2c/" data-target="#top20-tab" data-term="826" data-nojs="true" data-small-cat="true" > <h1>Best Marketing Software for B2C in 2024</h1> </a> <a class="page-category__tab " href="/c/marketing-software/b2c/?top10" data-target="#top10-tab" data-term="826">Product Comparisons</a> </div> </div> <div id="dynamic-tab-content"> <div id="cat-top20" class="page-category__tab-content"> <div id="category-top20" class="category category--white flex-order" data-cat="826"> <div id="category-what-is" class="main-container order-2 content-visibility"> <div class="category__sections no-border"> <h3><span class="cat-icon cat-icon--what-is"></span>What is Marketing Software for B2C?</h3> <p>Marketing Software is a collection of web systems and applications that help businesses expand their outreach with profitable and engaging campaigns. There are many types of marketing programs, but most of them are designed for campaign management and resource optimization, and offer features such as data collection, branding, event scheduling, content distribution, and lead nurturing and converting. <a href="#" class="show-more-js">Show more</a><span class="show-more-hidden"> The most advanced marketing products will also come with a handy analytical suite for you to generate accurate reports. To see how marketing systems work, check our frontrunner <a href='https://reviews.financesonline.com/p/hubspot-marketing-hub/'>HubSpot Marketing Hub</a> and other popular apps in this category.<a href="#" class="show-less-js">Show less</a></span></p> <h3 id="category-how"><span class="cat-icon cat-icon--ranking"></span>How was this ranking made?</h3> <p>In order to create this ranking of best Marketing Software for B2C we have examined trending tools currently present on the market, contrasting their features, ease-of-use, client support, available integrations as well as mobile support using our exclusive <a href="/scoring-methodology/" title="Scoring Methodology">SmartScore<sup>TM</sup></a> rating algorithm. This list has been developed by Louie Andre, our B2B authority responsible for the Marketing Software for B2C category.</p> </div> </div> <div class="main-container order-1"> <div class="col col--75 col--sm"> <div class="cats-tabs tabs"> <div class="cats-tabs__content"> <div id="cats-0" class="cats-tabs__content-inner tabs-content active"> <div class="category__rank"> <div class="category__rank-head"> <h3>List of Top 12 Marketing Software for B2C</h3> <div class="category__rank-sort"> <a data-modal="#why-fo-free" title="Why FO is free" href="#"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" data-src="https://financesonline.com/media/themes/fot/dist/img/why-smaller.png" data-srcset="https://financesonline.com/media/themes/fot/dist/img/why-smaller.png 1x, https://financesonline.com/media/themes/fot/dist/img/why-smaller@2x.png 2x" alt="Why FO is free" class="lazyload"> </a> Order by: <div class="category__rank-dd nice-dropdown" data-ajax="https://financesonline.com/wp-admin/admin-ajax.php" data-term="826" data-size="small_business" data-count="12" data-taxonomy="category_apps"> <span>Sponsored</span> <ul> <li data-sort="sponsored">Sponsored</li> <li data-sort="score">Score</li> </ul> </div> </div> </div> <div id="small_business_box"> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL2h1YnNwb3QtbWFya2V0aW5nLWh1Yi8="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="HubSpot Marketing Hub reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2019/08/hslogo2.png 186w, https://s.financesonline.com/uploads/2019/08/hslogo2-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-373528" data-id="373528" type="checkbox"> <span></span> <label for="compare-373528">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/hubspot-marketing-hub/" title="HubSpot Marketing Hub"> <span>1. </span> HubSpot Marketing Hub </a> </h4> <span>Our score: <span class="blue">9.5</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">98%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>HubSpot Marketing is an easy-to-use advanced digital marketing software solution. It is used for a variety of marketing needs and channels from SEO to social media. The platform has a CRM base complete with analytics. It has modules to manage blogs, lead generation, social monitoring, ads, and email marketing. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> <button type="button" data-dst="aHR0cHM6Ly9maW5hbmNlc29ubGluZS5jb20vc2VlL2h1YnNwb3RtYXJrZXRpbmcv" class=" btn" >VISIT WEBSITE</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL21vbmRheS8="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="200" height="103" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="monday.com reviews" sizes="(max-width: 200px) 100vw, 200px" data-srcset="https://s.financesonline.com/uploads/2018/01/monday1.png 200w, https://s.financesonline.com/uploads/2018/01/monday1-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-71200" data-id="71200" type="checkbox"> <span></span> <label for="compare-71200">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/monday/" title="monday.com"> <span>2. </span> monday.com </a> </h4> <span>Our score: <span class="blue">9.8</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">99%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>An industry-leading collaboration app for on-site and remote work teams. This leverages tools such as Kanban boards, Gantt charts, and workflow automations to help teams handle any type of project. It also seamlessly integrates with third-party apps to ensure easier adoption and extend its capabilities.</p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> <button type="button" data-dst="aHR0cHM6Ly9maW5hbmNlc29ubGluZS5jb20vc2VlL21vbmRheS8=" class=" btn" >VISIT WEBSITE</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL21haWxlcmxpdGUv"> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="MailerLite reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2020/01/vpdbd228d888009eafb9304609e8cb0ec7.png 186w, https://s.financesonline.com/uploads/2020/01/vpdbd228d888009eafb9304609e8cb0ec7-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-50436" data-id="50436" type="checkbox"> <span></span> <label for="compare-50436">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/mailerlite/" title="MailerLite"> <span>3. </span> MailerLite </a> </h4> <span>Our score: <span class="blue">9.0</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">89%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>An automated email marketing platform with powerful features for optimizing email campaigns. Using MailerLite, marketers can create dynamic, engaging email campaigns and set up workflows for automated email delivery. Built-in reports also provide data-backed insights into campaign results and metrics such as unsubscriber count and bounce rate. All these features come in an intuitive, visual interface for hassle-free use and onboarding. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> <button type="button" data-dst="aHR0cHM6Ly9maW5hbmNlc29ubGluZS5jb20vc2VlL21haWxlcmxpdGUv" class=" btn" >VISIT WEBSITE</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL3VuYm91bmNlLw=="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Unbounce reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2020/06/Unbounce-logo2.png 186w, https://s.financesonline.com/uploads/2020/06/Unbounce-logo2-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-31456" data-id="31456" type="checkbox"> <span></span> <label for="compare-31456">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/unbounce/" title="Unbounce"> <span>4. </span> Unbounce </a> </h4> <span>Our score: <span class="blue">9.1</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">94%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>A cloud-based platform designed to streamline the landing page building process. Equipped with powerful features for landing page creation and optimization, Unbounce aims to increase your conversion rate. Moreover, Unbounce is equipped with AI-powered tools to further enhance your audience’s online experience, encourage engagement, and drive your sales.</p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> <button type="button" data-dst="aHR0cHM6Ly9maW5hbmNlc29ubGluZS5jb20vc2VlL3VuYm91bmNlLw==" class=" btn" >VISIT WEBSITE</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL2FkZHNlYXJjaC8="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="AddSearch reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2019/10/AddSearch-logo2.png 186w, https://s.financesonline.com/uploads/2019/10/AddSearch-logo2-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-103844" data-id="103844" type="checkbox"> <span></span> <label for="compare-103844">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/addsearch/" title="AddSearch"> <span>5. </span> AddSearch </a> </h4> <span>Our score: <span class="blue">8.7</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">98%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>A comprehensive, visual site search for customer support, business and organizations, knowledge base websites, media and content websites, government and municipal websites, and schools and universities websites. Works on all devices, including mobile phones, tablets, and desktops. Provides instant search results with a modern interface. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> <button type="button" data-dst="aHR0cHM6Ly9maW5hbmNlc29ubGluZS5jb20vc2VlL2FkZHNlYXJjaC8=" class=" btn" >VISIT WEBSITE</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL3NlLXJhbmtpbmcv"> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="SE Ranking reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2019/08/SE-Ranking-logo2.png 186w, https://s.financesonline.com/uploads/2019/08/SE-Ranking-logo2-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-139667" data-id="139667" type="checkbox"> <span></span> <label for="compare-139667">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/se-ranking/" title="SE Ranking"> <span>6. </span> SE Ranking </a> </h4> <span>Our score: <span class="blue">9.6</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">94%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>A cloud-based marketing platform for SEO and marketing professionals, SE Ranking comes with tools for SEO auditing, advanced keyword analysis, keyword grouping, competitor analysis, website ranking, and others. For SEO newbies, SE Ranking also offers comprehensive checklists, SEO guides, and best practices.</p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> <button type="button" data-dst="aHR0cHM6Ly9maW5hbmNlc29ubGluZS5jb20vc2VlL3NlcmFua2luZy8=" class=" btn" >VISIT WEBSITE</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL2VuZ2FnZWJheS8="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="EngageBay reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2018/10/Engagebay-Logo-1-1.png 186w, https://s.financesonline.com/uploads/2018/10/Engagebay-Logo-1-1-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-123298" data-id="123298" type="checkbox"> <span></span> <label for="compare-123298">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/engagebay/" title="EngageBay"> <span>7. </span> EngageBay </a> </h4> <span>Our score: <span class="blue">8.9</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">100%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>EngageBay is an all-in-one marketing, sales, and CRM platform designed to be an affordable alternative to expensive solutions. Considered as a true alternative to more expensive business solutions, EngageBay automates key business processes and routines to free you up to create meaningful customer experiences. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> <button type="button" data-dst="aHR0cHM6Ly9maW5hbmNlc29ubGluZS5jb20vc2VlL2VuZ2FnZWJheS8=" class=" btn" >VISIT WEBSITE</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL21vYmlsZS10ZXh0LWFsZXJ0cy8="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Mobile Text Alerts reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2021/01/mobile-text-alerts-icon.png 186w, https://s.financesonline.com/uploads/2021/01/mobile-text-alerts-icon-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-275873" data-id="275873" type="checkbox"> <span></span> <label for="compare-275873">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/mobile-text-alerts/" title="Mobile Text Alerts"> <span>8. </span> Mobile Text Alerts </a> </h4> <span>Our score: <span class="blue">8.6</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">94%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>An affordable and easy business SMS service that lets online enterprises reach customers in seconds. Designed for small and medium-sized businesses, it allows them to communicate with their clients through messaging. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> <button type="button" data-dst="aHR0cHM6Ly9maW5hbmNlc29ubGluZS5jb20vc2VlL21vYmlsZXRleHRhbGVydHMv" class=" btn" >VISIT WEBSITE</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL21lc3NlbnRlLw=="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Messente reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2020/11/messente-small_thumbnail.png 186w, https://s.financesonline.com/uploads/2020/11/messente-small_thumbnail-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-270072" data-id="270072" type="checkbox"> <span></span> <label for="compare-270072">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/messente/" title="Messente"> <span>9. </span> Messente </a> </h4> <span>Our score: <span class="blue">8.8</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">94%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>A mobile marketing software that lets you reach out to your clients and prospects through 800 mobile networks from over 190 countries. It offers adaptive routing for faster and reliable delivery of messages, all while applying top security features to protect confidentiality and privacy.</p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL21hcmtldGluZy1jcmVhdGlvLw=="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Marketing Creatio reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2020/11/creatio-logo-2.png 186w, https://s.financesonline.com/uploads/2020/11/creatio-logo-2-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-189080" data-id="189080" type="checkbox"> <span></span> <label for="compare-189080">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/marketing-creatio/" title="Marketing Creatio"> <span>10. </span> Marketing Creatio </a> </h4> <span>Our score: <span class="blue">9.3</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">100%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>Marketing Creatio is a flexible CRM tool that automates lead collection and nurtures them until they turn into opportunities. The software comes with a multi-channel marketing module aligned with the brand’s core capabilities which allows application interactions from front-office to back-office.</p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL21hcmtldG8v"> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Adobe Marketo Engage reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2023/11/Adobe-Marketo-Engage-small-thumbnail-1.png 186w, https://s.financesonline.com/uploads/2023/11/Adobe-Marketo-Engage-small-thumbnail-1-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-12264" data-id="12264" type="checkbox"> <span></span> <label for="compare-12264">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/marketo/" title="Adobe Marketo Engage"> <span>11. </span> Adobe Marketo Engage </a> </h4> <span>Our score: <span class="blue">9.3</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">N/A</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>A software tool that helps marketers master the art and science of digital marketing. It is fitted with comprehensive features including modules for email marketing, event marketing, lead management, and ad spending. The software also provides automation options for key marketing processes. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL21hcm9wb3N0LW1hcmtldGluZy1jbG91ZC8="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Maropost Marketing Cloud reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2020/12/Maropost-small-thumbnail.png 186w, https://s.financesonline.com/uploads/2020/12/Maropost-small-thumbnail-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-25050" data-id="25050" type="checkbox"> <span></span> <label for="compare-25050">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/maropost-marketing-cloud/" title="Maropost Marketing Cloud"> <span>12. </span> Maropost Marketing Cloud </a> </h4> <span>Our score: <span class="blue">9.0</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">95%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>Maropost is a marketing automation tool that enhances multi-channel customer engagements through unified audience data. It allows you to map out a customer's journey through a campaign with its journey builder, customizable forms, and drag-and-drop interface. The platform's reporting accounts for the entire marketing process in real-time. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> </div> </div> </div> <div class="category__rank-sort category__rank-sort--mobile-show"> <a data-modal="#why-fo-free" title="Why FO is free" href="#"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" data-src="https://financesonline.com/media/themes/fot/dist/img/why-smaller.png" data-srcset="https://financesonline.com/media/themes/fot/dist/img/why-smaller.png 1x, https://financesonline.com/media/themes/fot/dist/img/why-smaller@2x.png 2x" alt="Why FO is free" class="lazyload"> </a> Order by: <div class="category__rank-dd nice-dropdown" data-ajax="https://financesonline.com/wp-admin/admin-ajax.php" data-term="826" data-size="small_business" data-count="12" data-taxonomy="category_apps"> <span>Sponsored</span> <ul> <li data-sort="sponsored">Sponsored</li> <li data-sort="score">Score</li> <li data-sort="user-reviews">User Score</li> </ul> </div> </div> </div> </div> </div> </div> </div> <div class="category__sidebar col col--25 col--sm content-visibility"> <div class="category__categories mini-hide"> <h4>Similar Categories:</h4> <p>In the event you didn't find just the solution you were looking for here's a list of various categories similar to Marketing Software for B2C that you might want to browse through:</p> <ul> <li><a href="/c/marketing-software/" title="Marketing Software">Marketing Software</a><li><a href="/c/campaign-management-software/" title="Campaign Management Software">Campaign Management Software</a><li><a href="/c/campaign-management-software/free/" title="Free Campaign Management Software">Free Campaign Management Software</a><li><a href="/c/content-marketing-software/" title="Content Marketing Software">Content Marketing Software</a><li><a 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href="/c/social-media-monitoring-software/small-business/" title="Social Media Monitoring Software for Small Business">Social Media Monitoring Software for Small Business</a> </ul> </div> </div> </div> <div class="order-3 content-visibility"> <div class="main-container"> <div class="col col--75 col--sm"> <div class="category__content"> <img width="1000" height="483" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload toc-img" alt="Marketing Software for B2C Guide" sizes="(max-width: 1000px) 100vw, 1000px" data-srcset="https://s.financesonline.com/uploads/2022/03/marketing-b2c-1.png 1000w, https://s.financesonline.com/uploads/2022/03/marketing-b2c-1-300x145.png 300w, https://s.financesonline.com/uploads/2022/03/marketing-b2c-1-768x371.png 768w, https://s.financesonline.com/uploads/2022/03/marketing-b2c-1-93x45.png 93w" /> </div> </div> </div> <div class="main-container"> <div class="col col--75 col--sm"> <h3 class="toc-header margin">Table of contents</h3> </div> <div class="clearfix"></div> </div> <div class="main-container"> <div class="col col--75 col--sm"> <div class="category__sections toggle"> <div class="article-section"> <div class="article-section__text"> <p>With a wide range of B2C marketing software solutions to choose from, it is easy to get overwhelmed with the nitty-gritty details during your product discovery research. This guide aims to help you zero in on the marketing software features that you need and shortlist the products you think best fits your requirements. The guide introduces you to the basics of marketing software, its core features and benefits, the top products in the market today, and much more. Once you get your bearing, you can further your reading, starting with this <a href="/top-10-marketing-software-solutions/">top 10 marketing software</a> compilation.</p> </div> </div><div class="article-section"> <h3 id="get-to-know-each-product-with-free-trial"><span class="cat-icon cat-icon--free-trial"></span>Get to know each product with free trial</h3> <div class="article-section__text"> <p>A key part of your product discovery is using the free trial offered by vendors. They are often commitment-free and will not require credit card information. After reading this guide, using the products of your choice firsthand should help you funnel your list further to the top marketing software of your liking. A free trial often gives you access to all features, including premium ones for a limited period. As you discover these features, take down notes to compare similar features and highlight the unique functionalities of each software. You can also refer to our list of top marketing software here to speed up your research. These products have scored the highest in our proprietary SmartScore and Customer Satisfaction Rating, which aggregate the insights of our team of expert reviewers and feedback from hundreds of user reviews found online: <a class="ProsemirrorEditor-link" href="https://reviews.financesonline.com/p/hubspot-marketing/">HubSpot Marketing</a>, <a class="ProsemirrorEditor-link" href="https://reviews.financesonline.com/p/monday/">monday.com</a>, <a class="ProsemirrorEditor-link" href="https://reviews.financesonline.com/p/maropost-marketing-cloud/">Maropost Marketing Cloud</a>, <a class="ProsemirrorEditor-link" href="https://reviews.financesonline.com/p/mailerlite/">MailerLite</a>, <a class="ProsemirrorEditor-link" href="https://reviews.financesonline.com/p/mayple/">Mayple</a> and <a class="ProsemirrorEditor-link" href="https://reviews.financesonline.com/p/marketing-creatio/">Marketing Creatio</a>.</p> </div> </div><div class="article-section"> <h3 id="targeted-businesses"><span class="cat-icon cat-icon--targeted-businesses"></span>Targeted Businesses</h3> <div class="article-section__text"> <p>Most B2C marketing software solutions are planned around the needs of small businesses, medium-size businesses, and large enterprises. In that way, they scale to your growing needs. Be sure to subscribe to a plan that fits your current business size, as to avoid paying for unused features or missing out on powerful ones. Typically, this is how a growing business scales the plans:</p> <ul> <li><strong>Small business.</strong> You might want to start with the basic plan or even a free plan. It has the core features to help you get started with email marketing and centralizing your contact details and laying down a marketing-sales pipeline.</li> <li><strong>Mid-sized business</strong>. As you require more powerful features like more users, more storage, and more advanced automation and analytics, you can check more robust plans often labeled as “standard” or “pro,” These plans tend to be “the most popular,” too, as they combine core and advanced features at a manageable price. These plans may also cover the wide gap between basic and enterprise needs, giving mid-sized companies more choices.</li> <li><strong>Large enterprises.</strong> An enterprise plan is often by-quote only, as the vendor tries to customize a plan or commit to dedicated customer service or server for you. Expect these plans to be at the higher price tier.</li> </ul> </div> </div><div class="article-section"> <h3 id="marketing-software-for-b2c-enterprise"><span class="cat-icon cat-icon--enterprises"></span>Marketing Software for B2C Enterprise</h3> <div class="article-section__text"> <p>Large enterprises require an expansive feature set and unique solutions to industry-specific cases. While subscription plans for small and midsize businesses often only involve straightforward scaling of features—for example, more users, more projects, higher storage—B2C marketing software enterprise needs a custom plan, hence vendors will require a price quote to determine the enterprise’s exact needs.</p> <p>Beyond the standard scaling of features, enterprise marketing software plans may include advanced tools such as a wider array of ad types, multiple domain traffic monitoring, an extensive dashboard and a range of custom objects and API integrations, the last being crucial to companies with built-in or legacy systems that need integrating with a paid plan.</p> <p>Other premium marketing software features to look for are enterprise-scale automation, advanced reporting and analytics, multilevel permission rules, and tailored customer support. These are actual features you will find in the marketing software examples below.</p> </div> </div><div class="article-section"> <h3 id="what-are-examples-of-marketing-software-for-b2c"><span class="cat-icon cat-icon--examples"></span>What are examples of marketing software for B2C?</h3> <div class="article-section__text"> <ol> <li aria-level="1"><a href="https://reviews.financesonline.com/p/hubspot-marketing/"><b>HubSpot Marketing</b></a>: Has core features for blogging, email marketing, lead management, website SEO, landing pages, marketing automation and social media monitoring. As part of HubSpot CRM, Sales and Service, the software expands your CRM reach, helping you keep more customers for the long haul.</li> <li aria-level="1"><a href="https://reviews.financesonline.com/p/monday/"><b>monday.com</b></a>: A work OS with solid task management features that adapt to marketing automation use cases. Key features include document management, dashboard & reporting, and project/campaign progress visibility.</li> <li aria-level="1"><a href="https://reviews.financesonline.com/p/maropost-marketing-cloud/"><b>Maropost Marketing Cloud</b></a>: A multichannel marketing platform that helps you personalize messages, launch SMS campaigns, create lightboxes and web forms, conduct retargeting ad campaigns, and perform A/B testing, among others.</li> <li aria-level="1"><a href="https://reviews.financesonline.com/p/mailerlite/"><b>MailerLite</b></a>: An email marketing software featuring a drag-and-drop editor,  a built-in photo editor, subscriber management, email automation, and a custom HTML editor. It also has embeddable web forms, an A/B testing, a developer API, and allows you to set user permissions.</li> </ol> <p>For more marketing software examples and to see how they differ from each other, visit our guide on the <a href="/15-best-marketing-software-systems-business/">top 15 marketing solutions</a>.</p> </div> </div><div class="article-section"> <h3 id="types-of-marketing-software-for-b2c"><span class="cat-icon cat-icon--types"></span>Types of Marketing Software for B2C</h3> <div class="article-section__text"> <p data-pm-slice='1 1 ["list",{},"list_item",{"indent":1,"type":"bulleted"}]'>B2C marketing platforms should be no different from any other marketing software. It is a broad category that encompasses any software aimed at helping you carry out your marketing efforts, including administrative and management.</p> <p>You can classify the types of marketing software in different ways, namely:</p> <p><b>By functional focus</b></p> <ul> <li aria-level="1">Email marketing software</li> <li aria-level="1">Marketing automation software</li> <li aria-level="1">Sales software</li> <li aria-level="1">Social media marketing software</li> <li aria-level="1">Online advertising software</li> <li aria-level="1">SEO software</li> <li aria-level="1">Affiliate marketing software</li> <li aria-level="1">CRM software</li> </ul> <p><b>By business size</b></p> <ul> <li aria-level="1">Freemiums</li> <li aria-level="1">Small business marketing software</li> <li aria-level="1">Enterprise marketing software</li> </ul> <p><b>By deployment</b></p> <ul> <li aria-level="1">Cloud-hosted (the vendor hosts the system)</li> <li aria-level="1">On-premise (you host the system)</li> </ul> <p>Take note, these classifications are not always clear-cut. In many instances, a software product has all the characteristics of all types because it can scale and adapt to different use cases.</p> </div> </div><div class="article-section"> <h3 id="key-features-of-marketing-software-for-b2c"><span class="cat-icon cat-icon--key-features"></span>Key Features of Marketing Software for B2C</h3> <div class="article-section__text"> <p>Modern marketing software should have the core features that will allow you to automate workflows, manage leads and launch email campaigns, and it should integrate seamlessly with key business apps like CRM, accounting, productivity tools, and analytics. Other advanced features like A/B testing, AI-powered tools and insights & analytics are useful, so do consider them.</p> <ul> <li><b>Marketing automation </b>– It automates routine marketing tasks, including repetitive admin processes, resulting in a streamlined workflow. This feature also allows for the personalization of one’s workflow. For instance, adding contact details, moving deals to the next stage, handing over leads to sales and opportunity alerts are easily automated with rules and triggers.</li> <li><b>Lead management</b> – It helps you track and manage top-of-the-funnel prospects and, based on your metrics, sort out the high-value ones so you can focus on leads with the highest ROI potential. Some of its key functions include generating leads from your online assets, hotline and existing customer base, classifying leads by your parameters, and consolidating details about leads for a more personalized approach.</li> <li><b>Email marketing </b>– It helps you plan, create and launch email campaigns. Some of its key features include a WYSIWYG editor, mailing list management, A/B testing for the subject line and copy, autoresponder, CAN-SPAM alert, and analytics for open clicks, forwarded or ignored emails.</li> <li><b>Social marketing </b>– A modern marketing software may have added social media tools that help you create, share and schedule posts, track and measure the engagement, and conduct social listening for mentions and trends. Some vendors peddle this feature as a separate module, if not a totally separate app that integrates with marketing software</li> <li><b>Campaign management </b>– This may be a premium feature that allows you to plan, execute, manage and measure campaigns over multiple channels such as on social media, your websites, PPC ads, affiliate links, and paid content distribution. At its core, the feature should let you segment the audience, run concurrent campaigns, collect leads, and measure campaign KPIs.</li> <li><b>Integrations</b> – A reliable marketing software should be able to integrate with your other key business apps like CRM, accounting, salesforce automation, productivity apps, CMS, business intelligence, and more. That way, you can further consolidate customer data with financial, operational and other key reports, and generate holistic insights.</li> </ul> </div> </div><div class="article-section"> <h3 id="benefits-of-marketing-software-for-b2c"><span class="cat-icon cat-icon--benefits"></span>Benefits of Marketing Software for B2C</h3> <div class="article-section__text"> <p>Marketing software offers a wide array of benefits such as streamlining your marketing processes, helping you focus on strategic planning and ensuring all marketing-related data and activities are consolidated in one place. Here are the top benefits to consider:</p> <p><b>Streamlining marketing workflow. </b>Marketing software automates mundane, repetitive tasks, speeding up your processes and ensuring that tasks are moved to the next step. Managers and staff are freed from time-consuming tasks that do not add to the bottom line.</p> <p><b>More time on strategy. </b>Marketing software gives you more time to focus on strategic planning and creative thinking. With automation, you can focus on high-level tasks and, abetted by insights generated by software, you can make smarter decisions even in real time.</p> <p><b>Nurture high-level leads.</b> Marketing software also helps you sort high-value leads from the rest. In this way, you can focus your efforts and budget on prospects with the best chances of delivering an ROI.</p> <p><b>Sales insights.</b> With data on campaigns, customer interactions, contact details, and other marketing-related activities consolidated in one system, a modern marketing software can help you generate insights quickly and with accuracy. You can pull out reports on lead volume rate, win-loss rate, conversion rate, etc. over a specified period. Many solutions also allow you to measure campaign KPIs and share actionable insights.</p> <p><b>Email marketing. </b>Marketing software usually features a built-in email marketing tool. This allows you to launch low-cost, measurable campaigns, re-engage customers or prospects, target audience segments with personal messaging and, with the right strategy, drive conversion rates. An A/B testing feature helps you build on your email marketing successes and best practices.</p> <p><b>Social marketing.</b> Some marketing software plans feature a social media marketing tool to help you engage prospects on popular social channels like Facebook, Instagram and Twitter. The feature helps you to reach out to where your potential customers are and drive them to your landing page. A marketing software with this feature also helps you to integrate your social media campaigns seamlessly with your PPC, email and other online campaigns, ensuring consistent brand messaging and omnichannel presence.</p> </div> </div><div class="article-section"> <h3 id="latest-trends"><span class="cat-icon cat-icon--latest-trends"></span>Latest Trends</h3> <div class="article-section__text"> <p>More companies will turn to marketing software as it delivers the critical tools to meet more complex, hyper-personalized customer expectations. Here are the latest developments related to marketing software.</p> <ul> <li><b>Market growth. </b>The <a href="/marketing-software-trends/">marketing software market is projected to grow</a> to a $25-billion industry by 2023. This can only mean more companies, including your competitors, will leverage this technology to get a market upper hand.</li> <li><b>AI/machine learning.</b> These cutting-edge technologies will up the ante on personalization, adding a predictive algorithm to how you communicate with prospects. Customers are starting to expect a hyper-personalized experience when engaging brands. This expectation can only go mainstream in the coming years.</li> <li><b>Chatbots.</b> AI-powered chatbots are becoming more conversational, able to go beyond greetings and being a glorified trunk line. In the 2020 State of Conversational Marketing report from Drift, chatbot use as a brand communication channel grew by 92% since 2019. More customers will be embracing chatbot communication in the near future.</li> <li><b>Customer lifetime value.</b> Predictive analytics will help marketers sort out key metrics behind a customer’s life cycle. They will have clearer benchmarks on customer lifetime value at different engagement levels, hence helping them profile customers based on potential future transactions.</li> <li><b></b><b>Social automation.</b> As tons of social media data inundate marketers, it will be impossible to keep track of all brand engagement happening across social channels. Next-generation marketing software will leverage machine learning to deliver to your doorstep social data that has been cleansed and consolidated around your KPIs.</li> </ul> </div> </div><div class="article-section"> <h3 id="potential-issues"><span class="cat-icon cat-icon--potential-issues"></span>Potential Issues</h3> <div class="article-section__text"> <p>Marketing software is not without the disadvantages, both valid and unfounded. These are the common issues you should expect when subscribing to a plan:</p> <ul> <li><b>Data breach. </b>With the vendor hosting your marketing data, it can get stressful thinking that a third party may have access to your sensitive data or someone might hack into it. Even tech giants like Google, Amazon and Facebook have faced cyberattacks in the past, what of a SaaS vendor? While your worry is legitimate, a quick risk-benefit analysis should ease your mind. Hosting your own data does not mean more security since your devices are internet-connected, too. In fact, without the bank-grade security typical in marketing software today, hackers may find it easier to breach your server sitting at your office that’s protected by a legacy and now clunky, firewall.</li> <li><b>Recurring billing. </b>The best marketing software are offered by SaaS vendors, which means recurring costs for you—forever. But it is only a budget spillage if you consider the fees a capex or a capital expense. In truth, running software is part of your operating expenses or opex. Looking at it this way, you will realize that even developing your own software has monthly costs hidden as the software developer’s retainer fees, regular updates, server costs, etc., not to mention the stress of maintaining your own system. A subscription software ensures that you get the latest system that is regularly checked for security and manned by, typically, the most qualified tech talents in the industry.</li> <li><b>Accessibility.</b> Although it is an advantage to have your employees and clients access your marketing data on the go for convenience and quick collaboration, it can easily take a sour turn when abused by a rogue employee or a spying user. Several marketing software feature a mobile app, that is, your employees can access it using their smartphones. Fortunately, you usually have permission levels in marketing software, which allows you to deny access to questionable users—or should they lose their phones—with a few clicks and taps.</li> <li><b>Unused paid features.</b> This can happen should you fail to pay attention to the plan’s details. With most marketing software offered in plans that target a broad user base, it is possible to pay for tools that others need, but you don’t. You can always talk to your vendor for a more customized feature set to circumvent this issue.</li> </ul> </div> </div> </div> </div> <div class="clearfix"></div> </div> </div> <div class="category category--white order-5 content-visibility"> <div class="main-container"> <div class="category__content category__content--margin col col--75 col--sm"> <h3>List of Marketing Software for B2C Companies</h3> <div class="soft__list"> <div class="pull-right"> <p>Order by:</p> <div id="soft-dd" class="soft__list__dd" data-ajax="https://financesonline.com/wp-admin/admin-ajax.php" data-term="826" data-count="15" data-taxonomy="category_apps"> <span>Newest</span> <ul> <li data-sort="newest">Newest</li> <li data-sort="score">Score</li> <li data-sort="user-reviews">User Score</li> </ul> </div> <div class="clearfix"></div> </div> <div id="soft-table" class="soft__table"> <div class="soft__head"> <div class="col col--33 s-name"> Product name: </div> <div class="col col--20 s-cat"> Category: </div> <div class="col col--10 s-ss"> Smart Score: </div> <div class="col col--10 s-price"> Price: </div> <div class="col col--10 s-us"> User Satisf. </div> <div class="col col--16 s-ur"> User reviews: </div> <div class="clearfix"></div> </div> <div id="soft-table-products"> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/hubspot-marketing-hub/" title="HubSpot Marketing Hub" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="HubSpot Marketing Hub reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2019/08/hslogo2-93x48.png 93w, https://s.financesonline.com/uploads/2019/08/hslogo2.png 186w" /> </div> <p>HubSpot Marketing Hub</p> </a> <div class="col col--20 s-cat "> Marketing Software for B2C </div> <div class="col col--10 s-ss"> 9.5 </div> <div class="col col--10 s-price"> free </div> <div class="col col--10 s-us"> 98% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/hubspot-marketing-hub/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>16 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/brevo/" title="Brevo" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Brevo reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2023/11/Brevo-small-thumbnail-93x48.png 93w, https://s.financesonline.com/uploads/2023/11/Brevo-small-thumbnail.png 186w" /> </div> <p>Brevo</p> </a> <div class="col col--20 s-cat "> Marketing Software for B2C </div> <div class="col col--10 s-ss"> 9.3 </div> <div class="col col--10 s-price"> $25 </div> <div class="col col--10 s-us"> - </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/brevo/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>14 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/mobile-text-alerts/" title="Mobile Text Alerts" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Mobile Text Alerts reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2021/01/mobile-text-alerts-icon-93x48.png 93w, https://s.financesonline.com/uploads/2021/01/mobile-text-alerts-icon.png 186w" /> </div> <p>Mobile Text Alerts</p> </a> <div class="col col--20 s-cat "> Marketing Software for B2C </div> <div class="col col--10 s-ss"> 8.6 </div> <div class="col col--10 s-price"> $24 </div> <div class="col col--10 s-us"> 94% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/mobile-text-alerts/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span ></span> <span ></span> <span ></span> <span ></span> <span ></span> </span> <span>0 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/messente/" title="Messente" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Messente reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2020/11/messente-small_thumbnail-93x48.png 93w, https://s.financesonline.com/uploads/2020/11/messente-small_thumbnail.png 186w" /> </div> <p>Messente</p> </a> <div class="col col--20 s-cat "> Marketing Software for B2C </div> <div class="col col--10 s-ss"> 8.8 </div> <div class="col col--10 s-price"> €0.016 </div> <div class="col col--10 s-us"> 94% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/messente/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span ></span> <span ></span> <span ></span> <span ></span> <span ></span> </span> <span>0 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/mayple/" title="Mayple" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Mayple reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2019/11/mayple-logo-thumbnail-1-93x48.png 93w, https://s.financesonline.com/uploads/2019/11/mayple-logo-thumbnail-1.png 186w" /> </div> <p>Mayple</p> </a> <div class="col col--20 s-cat "> Marketing Software for B2C </div> <div class="col col--10 s-ss"> 8.7 </div> <div class="col col--10 s-price"> $590 </div> <div class="col col--10 s-us"> 96% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/mayple/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>15 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/marketing-creatio/" title="Marketing Creatio" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Marketing Creatio reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2020/11/creatio-logo-2-93x48.png 93w, https://s.financesonline.com/uploads/2020/11/creatio-logo-2.png 186w" /> </div> <p>Marketing Creatio</p> </a> <div class="col col--20 s-cat "> Marketing Software for B2C </div> <div class="col col--10 s-ss"> 9.3 </div> <div class="col col--10 s-price"> $40 </div> <div class="col col--10 s-us"> 100% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/marketing-creatio/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span ></span> </span> <span>2 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/tune/" title="TUNE" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="TUNE reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2019/09/tune-logo2-93x48.png 93w, https://s.financesonline.com/uploads/2019/09/tune-logo2.png 186w" /> </div> <p>TUNE</p> </a> <div class="col col--20 s-cat "> Marketing Software for B2C </div> <div class="col col--10 s-ss"> 9.3 </div> <div class="col col--10 s-price"> $279 </div> <div class="col col--10 s-us"> 99% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/tune/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span ></span> </span> <span>10 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/se-ranking/" title="SE Ranking" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="SE Ranking reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2019/08/SE-Ranking-logo2-93x48.png 93w, https://s.financesonline.com/uploads/2019/08/SE-Ranking-logo2.png 186w" /> </div> <p>SE Ranking</p> </a> <div class="col col--20 s-cat "> Marketing Software for B2C </div> <div class="col col--10 s-ss"> 9.6 </div> <div class="col col--10 s-price"> $55 </div> <div class="col col--10 s-us"> 94% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/se-ranking/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span ></span> </span> <span>4 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/omnisend/" title="Omnisend" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Omnisend reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2024/11/Omnisend-app-icon-teal-1200x1200-2-93x48.png 93w, https://s.financesonline.com/uploads/2024/11/Omnisend-app-icon-teal-1200x1200-2-300x155.png 300w, https://s.financesonline.com/uploads/2024/11/Omnisend-app-icon-teal-1200x1200-2-232x120.png 232w" /> </div> <p>Omnisend</p> </a> <div class="col col--20 s-cat "> Marketing Software for B2C </div> <div class="col col--10 s-ss"> 9.1 </div> <div class="col col--10 s-price"> $16 </div> <div class="col col--10 s-us"> 100% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/omnisend/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>14 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/engagebay/" title="EngageBay" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="EngageBay reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2018/10/Engagebay-Logo-1-1-93x48.png 93w, https://s.financesonline.com/uploads/2018/10/Engagebay-Logo-1-1.png 186w" /> </div> <p>EngageBay</p> </a> <div class="col col--20 s-cat "> Marketing Software for B2C </div> <div class="col col--10 s-ss"> 8.9 </div> <div class="col col--10 s-price"> Free </div> <div class="col col--10 s-us"> 100% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/engagebay/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>44 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/addsearch/" title="AddSearch" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="AddSearch reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2019/10/AddSearch-logo2-93x48.png 93w, https://s.financesonline.com/uploads/2019/10/AddSearch-logo2.png 186w" /> </div> <p>AddSearch</p> </a> <div class="col col--20 s-cat "> Marketing Software for B2C </div> <div class="col col--10 s-ss"> 8.7 </div> <div class="col col--10 s-price"> $99 </div> <div class="col col--10 s-us"> 98% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/addsearch/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span ></span> </span> <span>2 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/hubspot-marketing/" title="HubSpot Marketing" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="HubSpot Marketing reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2019/08/hslogo2-93x48.png 93w, https://s.financesonline.com/uploads/2019/08/hslogo2.png 186w" /> </div> <p>HubSpot Marketing</p> </a> <div class="col col--20 s-cat "> Marketing Software for B2C </div> <div class="col col--10 s-ss"> 9.5 </div> <div class="col col--10 s-price"> free </div> <div class="col col--10 s-us"> - </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/hubspot-marketing/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>15 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/unbounce/" title="Unbounce" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Unbounce reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2020/06/Unbounce-logo2-93x48.png 93w, https://s.financesonline.com/uploads/2020/06/Unbounce-logo2.png 186w" /> </div> <p>Unbounce</p> </a> <div class="col col--20 s-cat "> Marketing Software for B2C </div> <div class="col col--10 s-ss"> 9.1 </div> <div class="col col--10 s-price"> $90 </div> <div class="col col--10 s-us"> 94% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/unbounce/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>13 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/maropost-marketing-cloud/" title="Maropost Marketing Cloud" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Maropost Marketing Cloud reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2020/12/Maropost-small-thumbnail-93x48.png 93w, https://s.financesonline.com/uploads/2020/12/Maropost-small-thumbnail.png 186w" /> </div> <p>Maropost Marketing Cloud</p> </a> <div class="col col--20 s-cat "> Marketing Software for B2C </div> <div class="col col--10 s-ss"> 9.0 </div> <div class="col col--10 s-price"> $500 </div> <div class="col col--10 s-us"> 95% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/maropost-marketing-cloud/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>7 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/marketo/" title="Adobe Marketo Engage" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Adobe Marketo Engage reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2023/11/Adobe-Marketo-Engage-small-thumbnail-1-93x48.png 93w, https://s.financesonline.com/uploads/2023/11/Adobe-Marketo-Engage-small-thumbnail-1.png 186w" /> </div> <p>Adobe Marketo Engage</p> </a> <div class="col col--20 s-cat "> Marketing Software for B2C </div> <div class="col col--10 s-ss"> 9.3 </div> <div class="col col--10 s-price"> By quote </div> <div class="col col--10 s-us"> - </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/marketo/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span ></span> </span> <span>14 user reviews</span> </a> </div> <div class="clearfix"></div> </div> </div> </div> </div> <div id="pagination" class="fot-pagination"><div class="fot-pagination__inner"><span class="mini-hide">Page 1 of 3</span><span class="fot-pagination__item fot-pagination__item--disabled">1</span><a class="fot-pagination__item" href="?page=2">2</a><a class="fot-pagination__item" href="?page=3">3</a><a class="fot-pagination__item fot-pagination__item--last" href="?page=3">Last »</a><div class="clearfix"></div></div></div> <h3>Things to consider when you invest in a SaaS</h3> <p>Pricing details are a key consideration when you analyze SaaS providers. Ask the vendor if they offer price protection and contractual flexibility. “Shelfware” has become a major problem in SaaS licensing as buyers end up shelling out for more than they need. Plus, to get pricing predictability, customers are forced to subscribe to long-term contracts. Make certain you don’t get saddled with perpetual licensing and get locked in for a long time with a single vendor. Ask about easy exit policies that enable you to migrate to another provider if you are not satisfied with the services offered by the current one. Select a vendor that offers a handy standard annual termination facility as well as long-term cost protection.</p> <p>Another key element to consider is whether the cloud vendor meets compliance and security requirements. Your business is accountable to employees, customers, business partners, and regulators. Therefore, you should choose a vendor that has implemented a technically sound and comprehensive security system. Map your security control requirements such as availability, integrity, confidentiality, privacy, and accountability to the vendor’s capabilities. Ask the potential provider about the procedures and systems they use to protect your private data. Do they meet general as well as industry-specific compliance and security regulations? Do they offer special measures to meet the unique security requirements of your specific industry? Get satisfactory answers to these questions before you make the investment. </p> <div class="fot-faq"> <h3><span class="icon icon--faq"></span>Frequently asked questions about Marketing Software for B2C</h3> <div class="fot-faq__item"> <a href="#">What is the best marketing sofware? <span class="icon icon--arrow-down"></span></a> <div class="fot-faq__answer" id="faq-q1"> <p><a href="https://reviews.financesonline.com/p/hubspot-marketing/">HubSpot Marketing</a> tops our list of B2C marketing software solutions for its comprehensive feature set that you can scale from small business to enterprise. Companies in retail will find it flexible to their requirements and adaptive to their workflow as they expand their customer base. Notably, HubSpot Marketing integrates with HubSpot’s popular sales, CRM and support apps, giving you a solid sales & marketing tech stack that helps you engage prospects throughout their customer lifecycle.</p> <p>The software allows you to focus on high-level leads and funnel them down to conversion. As all relevant data and activities are consolidated in one place, you can engage prospects with hyper-personalized messages at every buyer’s journey stage and towards a win.</p> <p>An omnichannel solution, HubSpot Marketing helps you track your marketing campaigns across your social media, email, landing pages and blogs and maintain consistent brand messaging. It also helps you segment messages to target specific audiences. With its marketing analytics, you get to make smarter decisions or discover opportunities buried in your data.</p> <p>HubSpot Marketing is free for a limited feature set. Paid monthly subscriptions start at $45.</p> </div> </div> <div class="fot-faq__item"> <a href="#">What are the benefits of marketing software? <span class="icon icon--arrow-down"></span></a> <div class="fot-faq__answer" id="faq-q2"> <p>The benefits of marketing software revolve around automating marketing workflow, sorting high-value leads and funneling them down to the sales pipeline and launching email campaigns.</p> <p>With automation, marketing software can help streamline repetitive and cumbersome tasks such as moving leads and deals to the next stage once requirements are met, adding contact details to prospects, sorting campaign results and more. Rule-based triggers and, in some cases, machine learning, allow you to set automation in ways that are meaningful to your process.</p> <p>In general, marketing software will help you scrape top-of-the-funnel leads off your campaigns or websites, and nurture them with personalized messages and offers until they are ready to be handed over to sales.</p> <p>As a campaign tool, marketing software helps you A/B test email campaigns, build landing pages and create autoresponders that match segments with the right messaging.</p> <p>Similarly, leveraging consolidated data from customer-related transactions and engagement, marketing software can run analytics on multiple KPIs to generate insights, not just information. You get multiple perspectives on your marketing activities and customer behavior, helping you make smarter decisions or personalize brand messaging.</p> <p>As an integrated system for your sales and customer service processes, marketing software gives you a solid CRM tech stack to engage prospects all the way to conversion.</p> </div> </div> <div class="fot-faq__item"> <a href="#">What are the features of marketing software? <span class="icon icon--arrow-down"></span></a> <div class="fot-faq__answer" id="faq-q3"> <p>The features of B2C marketing platforms vary per vendor, but, in general, they should have marketing automation, lead management, email marketing and campaign management.</p> <p>Advanced plans may also include tools for social marketing, landing page builder and PPC management. The latest marketing software products leverage AI and machine learning, which level up automation and lead scoring with predictive analytics.</p> <p>Aside from the core feature set and add-ons, marketing software should integrate with your sales, CRM and helpdesk software. This way, you can consolidate all customer-related data from the touchpoint to transaction.</p> </div> </div> <div class="fot-faq__item"> <a href="#">What is the easiest marketing software to use? <span class="icon icon--arrow-down"></span></a> <div class="fot-faq__answer" id="faq-q4"> <p><a href="https://reviews.financesonline.com/p/monday/">monday.com</a> is one of the easiest marketing software. It is designed to adapt to different use cases including handling marketing and creative projects. They include tracking campaigns, planning events, managing brand communications, addressing creative requests, conducting email marketing and more.</p> <p>It also delivers insights into your marketing efforts, enabling you to measure your marketing efforts with pinpoint accuracy. You can generate broad-based reports like ROI, campaign value and net value, which helps you in strategic planning.</p> <p>Likewise, it lets you automate workflows like notifications, deadline alerts and final approvals. Creatives will find it easier to collaborate using monday.com as a single source of truth and collaborative space to keep track of annotations, vesioning and, generally, their outputs.</p> <p>An added bonus, you can use monday.com for your other projects outside of marketing, for instance, task management, talent recruitment and I.T. ticket resolution.</p> </div> </div> <div class="fot-faq__item"> <a href="#">What is a good free marketing software? <span class="icon icon--arrow-down"></span></a> <div class="fot-faq__answer" id="faq-q5"> <p><a href="https://reviews.financesonline.com/p/hubspot-marketing/">HubSpot Marketing</a> has a free plan ideal for small businesses or any company that’s just starting out. The free plan has the essential tools to help jumpstart your online marketing campaigns, including 5 active lists for segmentation, a lightweight form builder, 2,000 emails per month (branded), ad management, limited Facebook Messenger integration, limited ad retargeting and email reply tracking.</p> <p>Not only that, the HubSpot Academy offers free marketing tools and courses on how to get, nurture and manage customer relationships.</p> <p>What makes HubSpot Marketing an appealing free plan is that it scales to robust enterprise features, allowing you to expand its capabilities to meet your growing requirements.</p> </div> </div> </div> <script type="application/ld+json">{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What is the best marketing sofware?", "acceptedAnswer": { "@type": "Answer", "@id": "#faq-q1", "text": "<p><a href=\"https://reviews.financesonline.com/p/hubspot-marketing/\">HubSpot Marketing</a> tops our list of B2C marketing software solutions for its comprehensive feature set that you can scale from small business to enterprise. Companies in retail will find it flexible to their requirements and adaptive to their workflow as they expand their customer base. Notably, HubSpot Marketing integrates with HubSpot\u2019s popular sales, CRM and support apps, giving you a solid sales & marketing tech stack that helps you engage prospects throughout their customer lifecycle.</p>\n<p>The software allows you to focus on high-level leads and funnel them down to conversion. As all relevant data and activities are consolidated in one place, you can engage prospects with hyper-personalized messages at every buyer\u2019s journey stage and towards a win.</p>\n<p>An omnichannel solution, HubSpot Marketing helps you track your marketing campaigns across your social media, email, landing pages and blogs and maintain consistent brand messaging. It also helps you segment messages to target specific audiences. With its marketing analytics, you get to make smarter decisions or discover opportunities buried in your data.</p>\n<p>HubSpot Marketing is free for a limited feature set. Paid monthly subscriptions start at $45.</p>\n" } }, { "@type": "Question", "name": "What are the benefits of marketing software?", "acceptedAnswer": { "@type": "Answer", "@id": "#faq-q2", "text": "<p>The benefits of marketing software revolve around automating marketing workflow, sorting high-value leads and funneling them down to the sales pipeline and launching email campaigns.</p>\n<p>With automation, marketing software can help streamline repetitive and cumbersome tasks such as moving leads and deals to the next stage once requirements are met, adding contact details to prospects, sorting campaign results and more. Rule-based triggers and, in some cases, machine learning, allow you to set automation in ways that are meaningful to your process.</p>\n<p>In general, marketing software will help you scrape top-of-the-funnel leads off your campaigns or websites, and nurture them with personalized messages and offers until they are ready to be handed over to sales.</p>\n<p>As a campaign tool, marketing software helps you A/B test email campaigns, build landing pages and create autoresponders that match segments with the right messaging.</p>\n<p>Similarly, leveraging consolidated data from customer-related transactions and engagement, marketing software can run analytics on multiple KPIs to generate insights, not just information. You get multiple perspectives on your marketing activities and customer behavior, helping you make smarter decisions or personalize brand messaging.</p>\n<p>As an integrated system for your sales and customer service processes, marketing software gives you a solid CRM tech stack to engage prospects all the way to conversion.</p>\n" } }, { "@type": "Question", "name": "What are the features of marketing software?", "acceptedAnswer": { "@type": "Answer", "@id": "#faq-q3", "text": "<p>The features of B2C marketing platforms vary per vendor, but, in general, they should have marketing automation, lead management, email marketing and campaign management.</p>\n<p>Advanced plans may also include tools for social marketing, landing page builder and PPC management. The latest marketing software products leverage AI and machine learning, which level up automation and lead scoring with predictive analytics.</p>\n<p>Aside from the core feature set and add-ons, marketing software should integrate with your sales, CRM and helpdesk software. This way, you can consolidate all customer-related data from the touchpoint to transaction.</p>\n" } }, { "@type": "Question", "name": "What is the easiest marketing software to use?", "acceptedAnswer": { "@type": "Answer", "@id": "#faq-q4", "text": "<p><a href=\"https://reviews.financesonline.com/p/monday/\">monday.com</a> is one of the easiest marketing software. It is designed to adapt to different use cases including handling marketing and creative projects. They include tracking campaigns, planning events, managing brand communications, addressing creative requests, conducting email marketing and more.</p>\n<p>It also delivers insights into your marketing efforts, enabling you to measure your marketing efforts with pinpoint accuracy. You can generate broad-based reports like ROI, campaign value and net value, which helps you in strategic planning.</p>\n<p>Likewise, it lets you automate workflows like notifications, deadline alerts and final approvals. Creatives will find it easier to collaborate using monday.com as a single source of truth and collaborative space to keep track of annotations, vesioning and, generally, their outputs.</p>\n<p>An added bonus, you can use monday.com for your other projects outside of marketing, for instance, task management, talent recruitment and I.T. ticket resolution.</p>\n" } }, { "@type": "Question", "name": "What is a good free marketing software?", "acceptedAnswer": { "@type": "Answer", "@id": "#faq-q5", "text": "<p><a href=\"https://reviews.financesonline.com/p/hubspot-marketing/\">HubSpot Marketing</a> has a free plan ideal for small businesses or any company that\u2019s just starting out. The free plan has the essential tools to help jumpstart your online marketing campaigns, including 5 active lists for segmentation, a lightweight form builder, 2,000 emails per month (branded), ad management, limited Facebook Messenger integration, limited ad retargeting and email reply tracking.</p>\n<p>Not only that, the HubSpot Academy offers free marketing tools and courses on how to get, nurture and manage customer relationships.</p>\n<p>What makes HubSpot Marketing an appealing free plan is that it scales to robust enterprise features, allowing you to expand its capabilities to meet your growing requirements.</p>\n" } } ] }</script> <div class="category__author" style="display: flex;"> <div class="category__avatar"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" data-src="https://sip.financesonline.com/uploads/2018/09/louie.jpg?width=100&token=cBF1qsThMBVm4GTC-uvIxg" alt="Louie Andre" class="lazyload"> </div> <div class="category__author__desc"> <h4>By <a href="/author/louie/" title="Louie Andre">Louie Andre</a></h4> <p>B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."</p> </div> <div class="clearfix"></div> </div> </div> <div class="clearfix"></div> <p class="updated">Updated <time datetime="2024-11-19T08:20:14+00:00" title="2024-11-19T08:20:14+00:00">November 19, 2024</time></p> </div> </div> </div> </div> </div> </div>  <div id="why-fo-free" class="fot-modal why-fo-free-modal"> <div class="fot-modal__close"><span></span><span></span></div> <h3> <img width="30" height="30" class="why_fo_free_modal_img" alt="Why is FinancesOnline free?" srcset="https://financesonline.com/media/themes/fot/dist/img/information.png 1x,https://financesonline.com/media/themes/fot/dist/img/information@2x.png 2x" src="https://financesonline.com/media/themes/fot/dist/img/information.png"> Why is FinancesOnline free? </h3> <p>FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. 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