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CarouselDesktop__arrow-right CarouselDesktop__arrow" type="button" aria-label="next item"><svg aria-hidden="true" class="pal-c-Icon pal-c-Icon--size-default pal-c-Button__icon pal-c-Button__icon--before" focusable="false" role="img"><use xlink:href="assets/3d385d80.svg#arrowforward"></use></svg></button></div></div></div></div><div class="ProductInformation" id="92384e5c-2234-4e8f-bef7-e80391889cfc"><h1 class="Text-ds Text-ds--body-1 Text-ds--left Text-ds--black"><span class="Text-ds Text-ds--body-1 Text-ds--left Text-ds--black"><a class="pal-c-Link pal-c-Link--primary pal-c-Link--compact" href="https://www.ulta.com/brand/ouidad" target="_self" iconsize="default">Ouidad</a></span><span class="Text-ds Text-ds--title-5 Text-ds--left Text-ds--black">Coil Infusion Soft Stretch Priming Milk</span></h1><p class="Text-ds Text-ds--body-3 Text-ds--left Text-ds--neutral-600"><span class="Text-ds Text-ds--body-3 Text-ds--left Text-ds--black">Item 2614038</span></p><div class="ReviewStars"><div class="ReviewStars__Content"><span class="Text-ds Text-ds--body-3 Text-ds--left Text-ds--black" aria-hidden="true">4</span><svg aria-hidden="true" alt="StarFilled" width="12" height="12"><path d="M5.999 1c.136 0 .262.076.324.198L7.81 4.144l2.862.284a.358.358 0 01.222.61L8.54 7.373l.873 3.172a.361.361 0 01-.31.452l-.051.002a.36.36 0 01-.15-.039L5.998 9.524 3.1 10.959a.361.361 0 01-.099.033l-.05.005a.361.361 0 01-.362-.454l.873-3.172-2.357-2.335a.358.358 0 01.222-.61l2.862-.284 1.485-2.944A.364.364 0 015.999 1z" fill="currentColor" fill-rule="nonzero"></path></svg><svg aria-hidden="true" alt="StarFilled" width="12" height="12"><path d="M5.999 1c.136 0 .262.076.324.198L7.81 4.144l2.862.284a.358.358 0 01.222.61L8.54 7.373l.873 3.172a.361.361 0 01-.31.452l-.051.002a.36.36 0 01-.15-.039L5.998 9.524 3.1 10.959a.361.361 0 01-.099.033l-.05.005a.361.361 0 01-.362-.454l.873-3.172-2.357-2.335a.358.358 0 01.222-.61l2.862-.284 1.485-2.944A.364.364 0 015.999 1z" fill="currentColor" fill-rule="nonzero"></path></svg><svg aria-hidden="true" alt="StarFilled" width="12" height="12"><path d="M5.999 1c.136 0 .262.076.324.198L7.81 4.144l2.862.284a.358.358 0 01.222.61L8.54 7.373l.873 3.172a.361.361 0 01-.31.452l-.051.002a.36.36 0 01-.15-.039L5.998 9.524 3.1 10.959a.361.361 0 01-.099.033l-.05.005a.361.361 0 01-.362-.454l.873-3.172-2.357-2.335a.358.358 0 01.222-.61l2.862-.284 1.485-2.944A.364.364 0 015.999 1z" fill="currentColor" fill-rule="nonzero"></path></svg><svg aria-hidden="true" alt="StarFilled" width="12" height="12"><path d="M5.999 1c.136 0 .262.076.324.198L7.81 4.144l2.862.284a.358.358 0 01.222.61L8.54 7.373l.873 3.172a.361.361 0 01-.31.452l-.051.002a.36.36 0 01-.15-.039L5.998 9.524 3.1 10.959a.361.361 0 01-.099.033l-.05.005a.361.361 0 01-.362-.454l.873-3.172-2.357-2.335a.358.358 0 01.222-.61l2.862-.284 1.485-2.944A.364.364 0 015.999 1z" fill="currentColor" fill-rule="nonzero"></path></svg><svg aria-hidden="true" alt="StarOutlined" width="12" height="12"><path d="M5.999 1c.136 0 .262.076.324.198L7.81 4.144l2.862.284a.358.358 0 01.222.61L8.54 7.373l.873 3.172a.361.361 0 01-.512.415L6 9.524 3.1 10.959a.361.361 0 01-.511-.416l.873-3.172-2.357-2.335a.358.358 0 01.222-.61l2.862-.284 1.485-2.944A.364.364 0 015.999 1zm0 1.036L4.785 4.442a.667.667 0 01-.462.354l-.067.01-2.215.218 1.891 1.873a.667.667 0 01.188.587l-.014.064-.692 2.512 2.289-1.134a.667.667 0 01.528-.027l.064.027 2.292 1.135-.691-2.511a.667.667 0 01.13-.603l.043-.048 1.89-1.872-2.215-.22a.667.667 0 01-.496-.304l-.033-.059z" fill="currentColor" fill-rule="nonzero"></path></svg></div><span class="sr-only">4 out of 5 stars. 3 reviews</span><a class="pal-c-Link pal-c-Link--primary pal-c-Link--iconName pal-c-Link--compact" href="#reviews" target="_self" aria-label="4 out of 5 stars. 3 reviews" iconsize="default" tabindex="0"><span class="Text-ds Text-ds--body-3 Text-ds--left Text-ds--black" aria-hidden="true">3 Reviews</span><span class="pal-c-Link__icon-after"><svg aria-hidden="true" class="pal-c-Icon pal-c-Icon--size-default" focusable="false" role="img"><use xlink:href="assets/3d385d80.svg#arrowdown"></use></svg></span></a><a class="pal-c-Link pal-c-Link--primary pal-c-Link--compact" href="https://www.ulta.com/p/ask-a-question/pimprod2042622" target="_self" iconsize="default"><span class="Text-ds Text-ds--body-3 Text-ds--left Text-ds--black">Ask A Question</span></a></div></div><div class="ProductPricing" id="1b7a3ab3-2765-4ee2-8367-c8a0e7230fa4" aria-live="polite" aria-atomic="true"><span class="Text-ds Text-ds--title-5 Text-ds--left Text-ds--black">$28.00</span><div class="AfterPay"><afterpay-placement data-is-eligible="true" data-locale="en_US" data-currency="USD" data-amount="28" data-show-upper-limit="false" data-size="xs" data-logo-type="lockup" data-lockup-theme="black"></afterpay-placement></div><div class="ProductOffersCard"><button class="pal-c-Button pal-c-Button--tertiary pal-c-Button--default ProductOffersCard_link ProductOffersCard_hasLabel" type="button" aria-label="Free Gift with purchase "><span class="pal-c-Button__text"><div class="ProductOffersCard_label"><span class="Text-ds Text-ds--body-3 Text-ds--left Text-ds--magenta-500">Free Gift with purchase </span></div></span><svg aria-hidden="true" class="pal-c-Icon pal-c-Icon--size-lg pal-c-Button__icon pal-c-Button__icon--after" focusable="false" role="img"><use xlink:href="assets/3d385d80.svg#arrowforward"></use></svg></button></div></div><div class="Spacer Spacer--02"></div><div class="ProductVariant" id="40b1ef54-01a7-4c3e-bc9c-8b8c0d3d1840"><div class="ProductVariant__info"><div class="ProductDimension"></div><div class="ProductDimension"><span class="Text-ds Text-ds--body-3 Text-ds--left Text-ds--neutral-600">Size:</span><span class="Text-ds Text-ds--body-3 Text-ds--left Text-ds--black">8.5 oz</span></div></div></div><div class="ProductActions ProductActions--border-bottom" id="01f28a62-1de4-4974-bdf2-d1cc09358e64"><div class="RoundedContainerGroup 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class="pal-c-Button pal-c-Button--link pal-c-Button--default" type="button"><span class="pal-c-Button__text">Check in-store availability</span></button></li><li><span class="ProductFulfillmentOptions__listItemIcon"><svg aria-hidden="true" width="24" height="24" viewBox="0 0 24 24"><g id="-----SDD" stroke="#000000" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g id="Base/Icons/UI/shipping-box-closed-Copy-2" transform="translate(0.750199, 0.750000)" stroke-width="1.5"><g id="Group-15"><polygon id="Stroke-1" stroke-linejoin="round" points="11.8403 0 1.1863 4.261 11.8403 8.523 22.4943 4.261"></polygon><polyline id="Stroke-3" stroke-linejoin="round" points="7.7423 19.8924 11.8403 21.3074 11.8403 8.5234 1.1863 4.2614 1.1863 7.1684"></polyline><polygon id="Stroke-5" stroke-linejoin="round" points="22.494 4.2615 22.494 17.0465 11.84 21.3075 11.84 8.5235"></polygon><line x1="17.6994" y1="6.1792" x2="7.0454" y2="1.9172" id="Stroke-7" 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focusable="false" role="img"><use xlink:href="assets/3d385d80.svg#heartempty"></use></svg></button></div></div></div></div><div class="ProductSummary" id="b46bc3ad-9907-43a6-9a95-88c160f02d7f"><h2 class="Text-ds Text-ds--title-6 Text-ds--left Text-ds--black">Summary</h2><div class="RoundedContainerGroup RoundedContainerGroup--vertical"><div class="RoundedContainer"><div class="SummaryCard"><h3 class="Text-ds Text-ds--body-1 Text-ds--left Text-ds--black"><strong><svg class="SummaryCard--titleIcon" aria-hidden="true" width="24" height="24"><g id="ConsciousBeauty"><path style="stroke:none;fill-rule:evenodd;fill:rgb(29.019608%,58.039216%,38.431373%);fill-opacity:1" d="M 8.738281 17.769531 C 11.066406 13.726562 14.921875 14.710938 15.402344 14.757812 C 15.40625 14.757812 15.414062 14.761719 15.421875 14.761719 C 11.957031 15.449219 10.34375 19.160156 10.78125 18.558594 C 12.550781 16.144531 14.953125 15.03125 17.757812 14.738281 C 17.765625 14.738281 17.765625 14.738281 17.769531 14.738281 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11.6050528,1.93518268 11.6707152,1.60562424 C11.7778667,1.06962424 11.9669576,4.84848489e-05 11.9669576,4.84848489e-05 Z" id="Icon-Color" fill="#000000" fill-rule="nonzero"></path></g></svg></span><span class="Text-ds Text-ds--body-2 Text-ds--left Text-ds--black">Sustainable Packaging Brand</span></li></ul></div></div></div><p class="Text-ds Text-ds--subtitle-1 Text-ds--left Text-ds--black">Ouidad Coil Infusion Soft Stretch Priming Milk minimizes shrinkage and fights frizz. Ultra-moisturizing ingredients like shea butter, acai, sunflower extract, and aloe leaf juice work to create a serum-like texture that quickly coats and elongates curls without residue.</p></div><div id="bb5f7945-7101-402b-b8b3-1ad025315d50" class="ProductDetail"><div class="ProductDetail__Wrapper"><div class="ProductDetail__Content"><div class="pal-c-Accordion" height=""><div class="pal-c-Accordion__header"><button class="pal-c-Accordion__button" aria-expanded="false"><div class="pal-c-Accordion__button--top"><h3 class="pal-c-Text pal-c-Text__style--title pal-c-Text__color--content-default pal-c-Text__align--left">Details</h3></div><div class="pal-c-Accordion__icon"><svg aria-hidden="true" class="pal-c-Icon pal-c-Icon--size-lg" focusable="false" role="img"><use xlink:href="assets/3d385d80.svg#add"></use></svg></div></button></div><section class="pal-c-Accordion__body" style="height:0"><div class="pal-c-Accordion__body--inner"><div class="Markdown Markdown--body-2 Markdown--left" data-test="markdown"><h4>Benefits</h4><ul><li>Revitalize coils with an infusion of moisturizing nutrients</li><li>Lengthen zig-zag curls without compromising their shape and definition</li><li>Strengthen hair against breakage thanks to black castor oil</li></ul></div></div></section></div><div class="pal-c-Accordion" height=""><div class="pal-c-Accordion__header"><button class="pal-c-Accordion__button" aria-expanded="false"><div class="pal-c-Accordion__button--top"><h3 class="pal-c-Text pal-c-Text__style--title pal-c-Text__color--content-default pal-c-Text__align--left">How To Use</h3></div><div class="pal-c-Accordion__icon"><svg aria-hidden="true" class="pal-c-Icon pal-c-Icon--size-lg" focusable="false" role="img"><use xlink:href="assets/3d385d80.svg#add"></use></svg></div></button></div><section class="pal-c-Accordion__body" style="height:0"><div class="pal-c-Accordion__body--inner"><div class="Markdown Markdown--body-2 Markdown--left" data-test="markdown"><p>Primer: Add primer to your hands first, then run through wet hair. Style as usual.</p><p>Treatment: Apply evenly to clean, wet or dry hair. Leave on overnight. Do not rinse out. Use by itself, or as a first layer to Ouidad Coil Infusion Boost Up Styling + Shaping Gel Cream before air-drying or heat styling.</p></div></div></section></div><div class="pal-c-Accordion" height=""><div class="pal-c-Accordion__header"><button class="pal-c-Accordion__button" aria-expanded="false"><div class="pal-c-Accordion__button--top"><h3 class="pal-c-Text pal-c-Text__style--title pal-c-Text__color--content-default pal-c-Text__align--left">Ingredients</h3></div><div class="pal-c-Accordion__icon"><svg aria-hidden="true" class="pal-c-Icon pal-c-Icon--size-lg" focusable="false" role="img"><use xlink:href="assets/3d385d80.svg#add"></use></svg></div></button></div><section class="pal-c-Accordion__body" style="height:0"><div class="pal-c-Accordion__body--inner"><div class="Markdown Markdown--body-2 Markdown--left" data-test="markdown"><p>Aqua/Water/Eau, Butyrospermum Parkii (Shea) Butter, Neopentyl Glycol Diheptanoate, Propylene Glycol Dibenzoate, Behentrimonium Methosulfate, Polyquaternium-37, Propanediol, Polysorbate 20, Ricinus Communis (Castor) Seed Oil, Oryza Sativa (Rice) Bran Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Helianthus Annuus (Sunflower) Extract, Euterpe Oleracea Fruit Extract, Garcinia Indica Seed Butter, Aloe Barbadensis Leaf Juice, Brassica Campestris/Aleurites Fordi Oil Copolymer, VP/Methacrylamide/Vinyl Imidazole Copolymer, Polyquaternium-68, Quaternium-87, Quaternium-95, Panthenol, Tocopherol, Tocopheryl Acetate, BHT, Hydroxyethylcellulose, Hydrogenated Polydecene, Steareth-21, Trideceth-6, Isoceteth-20, Polysorbate 60, Bis-PEG-18 Methyl Ether Dimethyl Silane, Disodium Phosphate, Potassium Cetyl Phosphate, Sodium Phosphate, Cinnamidopropyltrimonium Chloride, Caprylic/Capric Triglyceride, Glycerin, Citric Acid, Disodium EDTA, Tetrasodium EDTA, Phenylpropanol, Butylene Glycol, Caprylyl Glycol, Hexylene Glycol, Cetearyl Alcohol, Sodium Hydroxide, Potassium Sorbate, Chlorphenesin, Ethylhexylglycerin, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Phenoxyethanol, Benzyl Alcohol, Coumarin, Limonene, Linalool, Fragrance (Parfum).</p></div></div></section></div></div></div></div></div></div><div class="Spacer Spacer--04"></div><div class="AutomatedFreeGift"><div class="FreeGift" id="a6132d0b-5361-494d-a1d5-281aae49bf02"><div class="GridContainer"><div class="GridContainer__wrapper"><div class="GridContainer__content"><div class="FreeGift__mobileTitle"><h2 class="Text-ds Text-ds--title-5 Text-ds--left Text-ds--black">Free gift with purchase</h2></div><div class="FreeGift__container FreeGift__container--singleItem" role="region" aria-label="carousel"><div class="swiper-container"><div class="swiper-wrapper"><div class="swiper-slide"><div class="FreeGift__itemclass FreeGift__backgroundColor--magenta-100 FreeGift__itemclass--singleItem FreeGift__itemclass--firstItem"><div class="GiftItem"><div class="GiftItem__image"><div class="Image"><img class="Image--loading" alt="Ouidad Free Made For Curls 3-in-1 Universal Diffuser with $40 brand purchase Free Made For Curls 3-in-1 Universal Diffuser with $40 brand purchase" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" width="2000" height="2000"/></div></div><div class="GiftItem__textContent"><div class="GiftItem__DesktopTitle"><div class="GiftItem__title"><h2 class="Text-ds Text-ds--title-5 Text-ds--left Text-ds--black">Free gift with purchase</h2></div></div><div class="GiftItem__subtitle"><p class="Text-ds Text-ds--body-2 Text-ds--left Text-ds--neutral-800">Online Only Free 3-in-1 Diffuser with $40 Ouidad purchase (valid thru 12/7/24 or while quantities last)</p></div></div></div></div></div></div></div></div></div></div></div></div></div><div class="Spacer Spacer--06"></div><div class="Spacer Spacer--03"></div><div class="Spacer Spacer--04"></div><div class="Spacer Spacer--04"></div><div class="Spacer Spacer--03"></div><div class="Spacer Spacer--04"></div><div id="d6b95756-82e8-4a92-a3ee-277e9f8a317c" class="ExternalBrandContent"><div class="ExternalBrandContent__wrapper"><div class="ExternalBrandContent__content"><div class="JSscriptTag__divContainer" id="enhanced-content-container"></div></div></div></div><section class="ProductReviews"><div class="ProductReviews__Content"><script type="application/ld+json">{"@context":"https://schema.org/","@type":"Product","description":"Ouidad Coil Infusion Soft Stretch Priming Milk minimizes shrinkage and fights frizz. Ultra-moisturizing ingredients like shea butter, acai, sunflower extract, and aloe leaf juice work to create a serum-like texture that quickly coats and elongates curls without residue.","brand":"Ouidad","name":"Coil Infusion Soft Stretch Priming Milk","image":"https://media.ulta.com/i/ulta/2614038?w=500&h=500","productID":"pimprod2042622","sku":"2614038","offers":{"@type":"Offer","availability":"https://schema.org/InStock","price":"28.00","priceCurrency":"USD","url":"https://www.ulta.com/p/coil-infusion-soft-stretch-priming-milk-pimprod2042622?sku=2614038"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4,"reviewCount":3},"review":[{"@type":"Review","name":"I think the product is OK but the pump doesn't work","reviewBody":"This product seems to stretch curly hair so. But it's super annoying that the pump doesn't work so I have to pour it out in my hand and waste a bunch of product… better execution on the packaging definitely needed. I would recommend the product but not the one I have.","datePublished":"2024-10-02","author":{"@type":"Person","name":"Nat"},"locationCreated":{"@type":"AdministrativeArea","name":"Florida"},"reviewRating":{"@type":"Rating","ratingValue":2}},{"@type":"Review","name":"You have to try this!","reviewBody":"This is an amazing product! A little goes a long way. Perfect for 3rd day touchups! Ghh","datePublished":"2024-01-15","author":{"@type":"Person","name":"GeeGee"},"locationCreated":{"@type":"AdministrativeArea","name":"Chicago"},"reviewRating":{"@type":"Rating","ratingValue":5}},{"@type":"Review","name":"One of the best products for 4c hair","reviewBody":"As a black women it's hard for me to find a product that works perfectly for my 4c hair. This is heaven in a bottle. It works amazingly at defining my coils while also reducing frizz. I use the sandwhich method to put it on. Which is rubbing the product on my hands then sandwhiching my hair between both hands and gliding it down. Don't hesitate to buy!","datePublished":"2023-12-27","author":{"@type":"Person","name":"Monie"},"locationCreated":{"@type":"AdministrativeArea","name":"Florida"},"reviewRating":{"@type":"Rating","ratingValue":5}}]}</script><div id="productQA" class="ProductReviews__QA--wrapper"><div class="ProductReviews__QA--heading"><h2 class="Text-ds Text-ds--title-6 Text-ds--left Text-ds--black">Questions</h2><a class="pal-c-Link pal-c-Link--buttonSecondary pal-c-Link--default" href="https://www.ulta.com/p/ask-a-question/pimprod2042622" target="_self" iconsize="default">Ask a Question</a></div><div id="qaDisplay" class="ProductReviews__QA--container"></div></div><div id="reviews" class="ProductReviews__Reviews--wrapper"><div id="reviewsImages" class="ProductReviews__Reviews--containerImages"></div><div class="ProductReviews__Reviews--heading"><h2 class="Text-ds Text-ds--title-6 Text-ds--left Text-ds--black">Reviews</h2><a class="pal-c-Link pal-c-Link--buttonSecondary pal-c-Link--default" href="https://www.ulta.com/p/write-a-review/pimprod2042622" target="_self" iconsize="default">Write A REVIEW</a></div><div id="reviewsSnap" class="ProductReviews__Reviews--containerSnap"></div><div id="reviewsList" class="ProductReviews__Reviews--containerList"></div></div></div></section><div class="Spacer Spacer--03"></div><div class="Spacer Spacer--00"></div></main><footer class="Footer" role="contentinfo" id="FooterWrapper"><div class="Footer__wrapper"><div class="Footer__footerTagline"><div class="UltaAsset"><div class="Image"><img class="Image--loading" alt="the possibilities are beautiful" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" width="634" height="78"/></div></div></div><div class="StateWrapper"><div class="ColumnContainer"><div class="GridContainer"><div class="GridContainer__wrapper"><div class="GridContainer__content"><div class="GridContainer__content__startColumn-1 GridContainer__content__endColumn-2"><div class="FooterNavLinkGroup"><div class="FooterNavLinkGroup__title"><h2 class="Text-ds Text-ds--body-2 Text-ds--left Text-ds--neutral-600"><strong>Ulta Beauty Rewards™</strong></h2></div><ul><li><div class="NavigationLink"><a class="pal-c-Link pal-c-Link--tertiary pal-c-Link--default" href="https://www.ulta.com/rewards/all" target="_self" iconsize="default"><span class="Text-ds Text-ds--body-2 Text-ds--left Text-ds--black">Become a Member</span></a></div></li><li><div class="NavigationLink"><a class="pal-c-Link pal-c-Link--tertiary pal-c-Link--default" href="https://www.ulta.com/rewards/all" target="_self" iconsize="default"><span class="Text-ds Text-ds--body-2 Text-ds--left Text-ds--black">About Rewards</span></a></div></li></ul></div><div class="FooterNavLinkGroup"><div class="FooterNavLinkGroup__title"><h2 class="Text-ds Text-ds--body-2 Text-ds--left Text-ds--neutral-600"><strong>Ulta Beauty Rewards™ Credit Card</strong></h2></div><ul><li><div class="NavigationLink"><a class="pal-c-Link pal-c-Link--tertiary pal-c-Link--default" href="https://www.ulta.com/rewards/credit-card" target="_self" iconsize="default"><span class="Text-ds Text-ds--body-2 Text-ds--left Text-ds--black">Earn 2 Points per $1² + 20% off the first purchase¹ on your new card at Ulta Beauty. 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