Digital Marketing Management - University of Staffordshire

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placeholder="Search staffs.ac.uk"> </div> </div> <p class="global-search__hint">Hit enter to search or ESC to close</p> </div> </article>  <main id="main-content"> <div class="masthead masthead--course"> <div class="wrap"> <div class="masthead__course-info"> <div class="masthead__course-options"> <h1 class="title"> Digital Marketing Management <span class="masthead__award-type font-md" data-mode="msc-full-time-january-start">MSc</span> <span style="display: none;" class="masthead__award-type font-md" data-mode="msc-full-time-distance-learning-september-start">MSc</span> <span style="display: none;" class="masthead__award-type font-md" data-mode="msc-full-time-september-start">MSc</span> <span style="display: none;" class="masthead__award-type font-md" data-mode="msc-part-time-september-start">MSc</span> </h1> <label for="study-option-selector">Study options</label> <select id="study-option-selector--msc" class="masthead__study-option-selector " title="Study Options" data-award="msc" > <option value="msc-full-time-january-start">Full-time, January start</option> <option value="msc-full-time-distance-learning-september-start">Full-time, distance learning, September start</option> <option value="msc-full-time-september-start">Full-time, September start</option> <option value="msc-part-time-september-start">Part-time, September start</option> </select> <label for="award-selector">Award</label> <select id="award-selector" class="masthead__award-selector one-item " title="Award" > <option value="msc">MSc</option> </select> <div class="grid grid-2-cols grid--spaced"> <div> <h2 class="h4 title">Duration</h2> <p data-mode="msc-full-time-january-start" data-source="SITS" data-field="Duration">17 Months</p> <p style="display: none;" data-mode="msc-full-time-distance-learning-september-start" data-source="SITS" data-field="Duration">13 Months</p> <p style="display: none;" data-mode="msc-full-time-september-start" data-source="SITS" data-field="Duration">13 Months</p> <p style="display: none;" data-mode="msc-part-time-september-start" data-source="SITS" data-field="Duration">2 Years</p> </div> <div> <h2 class="h4 title">Location</h2> <p data-mode="msc-full-time-january-start" data-source="SITS" data-field="Delivery Location">Stoke-on-Trent campus</p> <p style="display: none;" data-mode="msc-full-time-distance-learning-september-start" data-source="SITS" data-field="Delivery Location">Stoke-on-Trent campus</p> <p style="display: none;" data-mode="msc-full-time-september-start" data-source="SITS" data-field="Delivery Location">Stoke-on-Trent campus</p> <p style="display: none;" data-mode="msc-part-time-september-start" data-source="SITS" data-field="Delivery Location">Stoke-on-Trent campus</p> </div> </div> <ul class="list--inline"> <li> <a href="#apply" class="button"> Apply now </a> </li> <li> <a href="/visit/postgraduate-open-event/?course=Digital Marketing Management" class="button button--grey"> Book an Open Event </a> </li> </ul> </div> <div class="masthead__course-hero"> <img src="/image-library/courses/hero-images/Digital-Marketing-Management.x8755cb5e.jpg" alt="" /> </div> </div> </div> </div>  <nav class="page-nav js-page-nav" id="js-page-nav"> <div class="page-nav__stickyContainer"> <div class="wrap"> <div class="page-nav__inner"> <ul class="page-nav__list"> <li class="page-nav__item"> <a class="page-nav__link is-active" href="#overview">Overview</a> </li> <li class="page-nav__item"> <a class="page-nav__link" href="#contents">Course content</a> </li> <li class="page-nav__item"> <a class="page-nav__link" href="#entry">Entry requirements</a> </li> <li class="page-nav__item"> <a class="page-nav__link" href="#facilities">Facilities</a> </li> <li class="page-nav__item"> <a class="page-nav__link" href="#careers">Careers</a> </li> <li class="page-nav__item"> <a class="page-nav__link" href="#teaching">Teaching and assessment</a> </li> <li class="page-nav__item"> <a class="page-nav__link" href="#fees">Fees</a> </li> <li class="page-nav__item"> <a class="page-nav__link" href="#apply">Apply</a> </li> </ul> </div> </div> </div> </nav>   <section class="slab" id="overview"> <div class="wrap"> <div class="grid grid--spaced"> <div class="col-3/4@tablet"> <div data-source="Contensis" data-field="Course introduction"> <p class="intro">Get a grip on the digital marketplace with our Digital Marketing Management MSc. This course will enable you to deal with digital marketing strategies and stay one step ahead in a fast-growing industry. </p> </div> <div data-mode="msc-full-time-january-start" data-source="Contensis" data-field="Purpose and key features"> <p>Climb the career ladder in the field of digital marketing, one of the fastest growing industries of the 21<sup>st</sup> century. With Staffordshire University, you will deal with modern world issues and the solutions offered up by contemporary digital marketing strategies. Through expert guidance, you will gain both technical and critical evaluation skills, and the ability to apply the most up-to-date digital techniques using new and emerging software.</p> <p>This postgraduate course will offer you the opportunity to keep up-to-date with the capabilities of modern internet banners, paid ads, SEO techniques and digital analytics, also, you’ll cover the rising importance of social media campaigning within organisations.</p> <p>Inspired by the thinking of the Institute of Direct and Digital Marketing (IDM) and Charted Institute of Marketing (CIM) we’ve designed a curriculum with a strong professional and practical ethos. Meaning we can focus on your employability and continued professional development.</p> </div> <div data-mode="msc-full-time-distance-learning-september-start" data-source="Contensis" data-field="Purpose and key features" style="display: none;"> <p>Climb the career ladder in the field of digital marketing, one of the fastest growing industries of the 21<sup>st</sup> century. With Staffordshire University, you will deal with modern world issues and the solutions offered up by contemporary digital marketing strategies. Through expert guidance, you will gain both technical and critical evaluation skills, and the ability to apply the most up-to-date digital techniques using new and emerging software.</p> <p>This postgraduate course will offer you the opportunity to keep up-to-date with the capabilities of modern internet banners, paid ads, SEO techniques and digital analytics, also, you’ll cover the rising importance of social media campaigning within organisations.</p> <p>Inspired by the thinking of the Institute of Direct and Digital Marketing (IDM) and Charted Institute of Marketing (CIM) we’ve designed a curriculum with a strong professional and practical ethos. Meaning we can focus on your employability and continued professional development.</p> </div> <div data-mode="msc-full-time-september-start" data-source="Contensis" data-field="Purpose and key features" style="display: none;"> <p>Climb the career ladder in the field of digital marketing, one of the fastest growing industries of the 21<sup>st</sup> century. With Staffordshire University, you will deal with modern world issues and the solutions offered up by contemporary digital marketing strategies. Through expert guidance, you will gain both technical and critical evaluation skills, and the ability to apply the most up-to-date digital techniques using new and emerging software.</p> <p>This postgraduate course will offer you the opportunity to keep up-to-date with the capabilities of modern internet banners, paid ads, SEO techniques and digital analytics, also, you’ll cover the rising importance of social media campaigning within organisations.</p> <p>Inspired by the thinking of the Institute of Direct and Digital Marketing (IDM) and Charted Institute of Marketing (CIM) we’ve designed a curriculum with a strong professional and practical ethos. Meaning we can focus on your employability and continued professional development.</p> </div> <div data-mode="msc-part-time-september-start" data-source="Contensis" data-field="Purpose and key features" style="display: none;"> <p>Climb the career ladder in the field of digital marketing, one of the fastest growing industries of the 21<sup>st</sup> century. With Staffordshire University, you will deal with modern world issues and the solutions offered up by contemporary digital marketing strategies. Through expert guidance, you will gain both technical and critical evaluation skills, and the ability to apply the most up-to-date digital techniques using new and emerging software.</p> <p>This postgraduate course will offer you the opportunity to keep up-to-date with the capabilities of modern internet banners, paid ads, SEO techniques and digital analytics, also, you’ll cover the rising importance of social media campaigning within organisations.</p> <p>Inspired by the thinking of the Institute of Direct and Digital Marketing (IDM) and Charted Institute of Marketing (CIM) we’ve designed a curriculum with a strong professional and practical ethos. Meaning we can focus on your employability and continued professional development.</p> </div> <div> <div data-source="Contensis" data-field="Name of award received"> <div data-mode="msc-full-time-january-start"> <p>On successful completion of study, we will issue the following award: MSc Digital Marketing Management</p> </div> <div style="display: none;" data-mode="msc-full-time-distance-learning-september-start"> <p>On successful completion of study, we will issue the following award: MSc Digital Marketing Management</p> </div> <div style="display: none;" data-mode="msc-full-time-september-start"> <p>On successful completion of study, we will issue the following award: MSc Digital Marketing Management</p> </div> <div style="display: none;" data-mode="msc-part-time-september-start"> <p>On successful completion of study, we will issue the following award: MSc Digital Marketing Management</p> </div> </div> <div data-mode="msc-full-time-january-start" data-source="Contensis" data-field="Part-time duration statement"> <h3 class="h4">Part-time study</h3> <p>You can study full-time over one year or part-time over two years. During part-time study each semester's teaching will be spread over a 12-month period.</p> </div> <div data-mode="msc-full-time-distance-learning-september-start" style="display:none;" data-source="Contensis" data-field="Part-time duration statement"> <h3>Part-time study</h3> <p>You can study full-time over one year or part-time over two years. During part-time study each semester's teaching will be spread over a 12-month period.</p> </div> <div data-mode="msc-full-time-september-start" style="display:none;" data-source="Contensis" data-field="Part-time duration statement"> <h3>Part-time study</h3> <p>You can study full-time over one year or part-time over two years. During part-time study each semester's teaching will be spread over a 12-month period.</p> </div> <div data-mode="msc-part-time-september-start" style="display:none;" data-source="Contensis" data-field="Part-time duration statement"> <h3>Part-time study</h3> <p>You can study full-time over one year or part-time over two years. During part-time study each semester's teaching will be spread over a 12-month period.</p> </div> <div data-mode="msc-full-time-january-start" data-source="Contensis" data-field="Placement locations"><p>You can find your own relevant placement for the Work Based Project module, but if you need a helping hand we have fantastic connections in the industry, including:</p> <ul> <li>Moddershall Oaks Spa</li> <li>Titanic Brewery</li> <li>Lucideon</li> <li>National Health Service (NHS)</li> </ul></div> <div style="display: none;" data-mode="msc-full-time-distance-learning-september-start" data-source="Contensis" data-field="Placement locations"><p>You can find your own relevant placement for the Work Based Project module, but if you need a helping hand we have fantastic connections in the industry, including:</p> <ul> <li>Moddershall Oaks Spa</li> <li>Titanic Brewery</li> <li>Lucideon</li> <li>National Health Service (NHS)</li> </ul></div> <div style="display: none;" data-mode="msc-full-time-september-start" data-source="Contensis" data-field="Placement locations"><p>You can find your own relevant placement for the Work Based Project module, but if you need a helping hand we have fantastic connections in the industry, including:</p> <ul> <li>Moddershall Oaks Spa</li> <li>Titanic Brewery</li> <li>Lucideon</li> <li>National Health Service (NHS)</li> </ul></div> <div style="display: none;" data-mode="msc-part-time-september-start" data-source="Contensis" data-field="Placement locations"><p>You can find your own relevant placement for the Work Based Project module, but if you need a helping hand we have fantastic connections in the industry, including:</p> <ul> <li>Moddershall Oaks Spa</li> <li>Titanic Brewery</li> <li>Lucideon</li> <li>National Health Service (NHS)</li> </ul></div> </div> </div> <div class="col-1/4@tablet"> <ul class="list--unstyled"> <li><a class="button button--primary button--block" href="http://www.staffs.ac.uk/enquiries">Enquire about this course</a></li> <li><a class="button button--dark-blue button--block" href="#apply" id="apply-scroll-btn">Apply now</a></li> </ul> <div data-source="Contensis" data-field="Social media accounts"> </div> </div> </div> </div> </section> <section class="slab" id="contents"> <div class="wrap"> <div class="title title--has-tail js-waypoint"> <h2>Course content</h2> </div> <div class="grid grid--spaced"> <div class="col-3/4@tablet"> <div data-mode="msc-full-time-january-start" data-source="Contensis" data-field="Course structure"><p>The flexible nature of this course will allow you the opportunity to explore specific aspects of digital marketing. In your first semester you will study four modules based around an advanced knowledge of the foundations of digital marketing: Scanning the Digital Environment, Strategic Marketing Communications and Media Management, Global Digital Consumer Behaviour and Experience, and Management Control and Internal Audit.</p> <p>After this you will tackle the content side of digital marketing and be given the knowledge to create a global digital marketing strategy. This will be taught in two modules: Content Curation and Development, and Global Strategic Digital Marketing Management. You will also take a Work Based Project Preparation module to set you up you for your final semester</p> <p>There's more, you'll end your course with the Co-creation with Brand Communities and Masters Work Based Project modules. The project module will provide you with the opportunity to focus on an live issue that is relevant to your workplace or placement. This will culminate in you leaving with experience, as well as knowledge, to help forward your career.</p></div> <div style="display: none;" data-mode="msc-full-time-distance-learning-september-start" data-source="Contensis" data-field="Course structure"><p>The flexible nature of this course will allow you the opportunity to explore specific aspects of digital marketing. In your first semester you will study four modules based around an advanced knowledge of the foundations of digital marketing: Scanning the Digital Environment, Strategic Marketing Communications and Media Management, Global Digital Consumer Behaviour and Experience, and Management Control and Internal Audit.</p> <p>After this you will tackle the content side of digital marketing and be given the knowledge to create a global digital marketing strategy. This will be taught in two modules: Content Curation and Development, and Global Strategic Digital Marketing Management. You will also take a Work Based Project Preparation module to set you up you for your final semester</p> <p>There's more, you'll end your course with the Co-creation with Brand Communities and Masters Work Based Project modules. The project module will provide you with the opportunity to focus on an live issue that is relevant to your workplace or placement. This will culminate in you leaving with experience, as well as knowledge, to help forward your career.</p></div> <div style="display: none;" data-mode="msc-full-time-september-start" data-source="Contensis" data-field="Course structure"><p>The flexible nature of this course will allow you the opportunity to explore specific aspects of digital marketing. In your first semester you will study four modules based around an advanced knowledge of the foundations of digital marketing: Scanning the Digital Environment, Strategic Marketing Communications and Media Management, Global Digital Consumer Behaviour and Experience, and Management Control and Internal Audit.</p> <p>After this you will tackle the content side of digital marketing and be given the knowledge to create a global digital marketing strategy. This will be taught in two modules: Content Curation and Development, and Global Strategic Digital Marketing Management. You will also take a Work Based Project Preparation module to set you up you for your final semester</p> <p>There's more, you'll end your course with the Co-creation with Brand Communities and Masters Work Based Project modules. The project module will provide you with the opportunity to focus on an live issue that is relevant to your workplace or placement. This will culminate in you leaving with experience, as well as knowledge, to help forward your career.</p></div> <div style="display: none;" data-mode="msc-part-time-september-start" data-source="Contensis" data-field="Course structure"><p>The flexible nature of this course will allow you the opportunity to explore specific aspects of digital marketing. In your first semester you will study four modules based around an advanced knowledge of the foundations of digital marketing: Scanning the Digital Environment, Strategic Marketing Communications and Media Management, Global Digital Consumer Behaviour and Experience, and Management Control and Internal Audit.</p> <p>After this you will tackle the content side of digital marketing and be given the knowledge to create a global digital marketing strategy. This will be taught in two modules: Content Curation and Development, and Global Strategic Digital Marketing Management. You will also take a Work Based Project Preparation module to set you up you for your final semester</p> <p>There's more, you'll end your course with the Co-creation with Brand Communities and Masters Work Based Project modules. The project module will provide you with the opportunity to focus on an live issue that is relevant to your workplace or placement. This will culminate in you leaving with experience, as well as knowledge, to help forward your career.</p></div> <div> <h3 data-mode="msc-full-time-january-start">Professional body accreditation</h3> <p data-mode="msc-full-time-january-start" data-source="SITS" data-field="Accreditation type">Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.</p> <h3 style="display:none;" data-mode="msc-full-time-distance-learning-september-start">Professional body accreditation</h3> <p style="display:none;" data-mode="msc-full-time-distance-learning-september-start" data-source="SITS" data-field="Accreditation type">Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.</p> <div style="display: none;" data-mode="msc-full-time-distance-learning-september-start" data-source="Contensis" data-field="Accreditation note"></div> <h3 style="display:none;" data-mode="msc-full-time-september-start">Professional body accreditation</h3> <p style="display:none;" data-mode="msc-full-time-september-start" data-source="SITS" data-field="Accreditation type">Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.</p> <div style="display: none;" data-mode="msc-full-time-september-start" data-source="Contensis" data-field="Accreditation note"></div> <h3 style="display:none;" data-mode="msc-part-time-september-start">Professional body accreditation</h3> <p style="display:none;" data-mode="msc-part-time-september-start" data-source="SITS" data-field="Accreditation type">Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.</p> <div style="display: none;" data-mode="msc-part-time-september-start" data-source="Contensis" data-field="Accreditation note"></div> </div> </div> <div class="col-1/4@tablet" data-source="Contensis" data-field="Content cards"> <div class="card card--flex card--slate"> <figure class="card__figure"> <img src="/image-library/content-cards/business-blog.x075066cc.jpg?w=320" loading="lazy" alt=""> </figure> <div class="card__content"> <h3 class="card__title h5"> <a href="https://blogs.staffs.ac.uk/business/2022/05/12/business-and-managment-ref-2021-results/" class="link--stretched" target="_blank">Business and Management REF 2021 Results</a> </h3> <p><span class="tag">Blog</span></p> Business and Management research has been highly rated by peers and stakeholders in the HE sector. </div> </div> </div> </div> <div class="grid" aria-label="Modules" id="course-modules"> <div> <div data-mode="msc-full-time-january-start" data-source="Contensis" data-field="Module statement [in Standard Statements]"> <h3>Modules</h3> <p>The tables provide an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module.</p> </div> </div> <div> <div class="pathway-container pathway-container--lead-course" data-mode="msc-full-time-january-start" data-source="SITS" data-field="Modules"> <section id="pathway-msc-full-time-january-start-standard-route"> <div class="js-slider--generic sits-course-modules"> <div> <div id="pathway-msc-full-time-january-start-standard-route-standard-route-1"> <div id="pathway-msc-full-time-january-start-standard-route-year-1-compulsary-modules"> <table class="table--modules"> <caption class="visually-hidden">Year 1 compulsory modules</caption> <thead> <tr> <th colspan="2">Year 1 compulsory modules</th> </tr> </thead> <tbody> <tr> <td> <a href="#" class="table--modules__modal-link open-modal-button" data-modal-trigger="contemporary-digital-marketing-strategy" data-modal-trigger-isunique> Contemporary Digital Marketing Strategy </a> </td> <td class="table--modules__credits">20 credits</td> </tr> <tr> <td> <a href="#" class="table--modules__modal-link open-modal-button" data-modal-trigger="cross-cultural-management-and-leadership" data-modal-trigger-isunique> Cross-Cultural Management And Leadership </a> </td> <td class="table--modules__credits">20 credits</td> </tr> <tr> <td> <a href="#" class="table--modules__modal-link open-modal-button" data-modal-trigger="digital-marketing-for-smes" data-modal-trigger-isunique> Digital Marketing For Sme's </a> </td> <td class="table--modules__credits">20 credits</td> </tr> <tr> <td> <a href="#" class="table--modules__modal-link open-modal-button" data-modal-trigger="digital-marketing-strategy-in-practice" data-modal-trigger-isunique> Digital Marketing Strategy In Practice </a> </td> <td class="table--modules__credits">20 credits</td> </tr> <tr> <td> <a href="#" class="table--modules__modal-link open-modal-button" data-modal-trigger="digital-marketing-with-impact" data-modal-trigger-isunique> Digital Marketing With Impact </a> </td> <td class="table--modules__credits">20 credits</td> </tr> <tr> <td> <a href="#" class="table--modules__modal-link open-modal-button" data-modal-trigger="global-digital-marketing-decisions" data-modal-trigger-isunique> Global Digital Marketing Decisions </a> </td> <td class="table--modules__credits">20 credits</td> </tr> </tbody> </table> </div> </div> </div> <div> <div id="pathway-msc-full-time-january-start-standard-route-standard-route-2"> <div id="pathway-msc-full-time-january-start-standard-route-year-2-compulsary-modules"> <table class="table--modules"> <caption class="visually-hidden">Year 2 compulsory modules</caption> <thead> <tr> <th colspan="2">Year 2 compulsory modules</th> </tr> </thead> <tbody> <tr> <td> <a href="#" class="table--modules__modal-link open-modal-button" data-modal-trigger="digital-marketing-work-placement" data-modal-trigger-isunique> Digital Marketing Work Placement </a> </td> <td class="table--modules__credits">60 credits</td> </tr> </tbody> </table> </div> </div> </div> </div> </section> </div> </div> <div> <div data-mode="msc-full-time-distance-learning-september-start" data-source="Contensis" data-field="Module statement [in Standard Statements]" style="display: none;"> <h3>Modules</h3> <p>The tables provide an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module.</p> </div> </div> <div data-mode="msc-full-time-distance-learning-september-start" style="display: none;"> <div class="pathway-container pathway-container--lead-course" data-mode="msc-full-time-distance-learning-september-start" data-source="SITS" data-field="Modules"> <section id="pathway-msc-full-time-distance-learning-september-start-standard-route"> <div class="col-3/4@tablet sits-course-modules"> <div> <div id="pathway-msc-full-time-distance-learning-september-start-standard-route-standard-route-1"> <div id="pathway-msc-full-time-distance-learning-september-start-standard-route-year-1-compulsary-modules"> <table class="table--modules"> <caption class="visually-hidden">Year 1 compulsory modules</caption> <thead> <tr> <th colspan="2">Year 1 compulsory modules</th> </tr> </thead> <tbody> <tr> <td> <a href="#" class="table--modules__modal-link open-modal-button" data-modal-trigger="contemporary-digital-marketing-strategy" data-modal-trigger-isunique> Contemporary Digital Marketing Strategy </a> </td> <td class="table--modules__credits">20 credits</td> </tr> <tr> <td> <a href="#" class="table--modules__modal-link open-modal-button" data-modal-trigger="cross-cultural-management-and-leadership" data-modal-trigger-isunique> Cross-Cultural Management And Leadership </a> </td> <td class="table--modules__credits">20 credits</td> </tr> <tr> <td> <a href="#" class="table--modules__modal-link open-modal-button" data-modal-trigger="digital-marketing-for-smes" data-modal-trigger-isunique> Digital Marketing For Sme's </a> </td> <td class="table--modules__credits">20 credits</td> </tr> <tr> <td> <a href="#" class="table--modules__modal-link open-modal-button" data-modal-trigger="digital-marketing-strategy-in-practice" data-modal-trigger-isunique> Digital Marketing Strategy In Practice </a> </td> <td class="table--modules__credits">20 credits</td> </tr> <tr> <td> <a href="#" class="table--modules__modal-link open-modal-button" data-modal-trigger="digital-marketing-with-impact" data-modal-trigger-isunique> Digital Marketing With Impact </a> </td> <td class="table--modules__credits">20 credits</td> </tr> <tr> <td> <a href="#" class="table--modules__modal-link open-modal-button" data-modal-trigger="digital-marketing-work-placement" data-modal-trigger-isunique> Digital Marketing Work Placement </a> </td> <td class="table--modules__credits">60 credits</td> </tr> <tr> <td> <a href="#" class="table--modules__modal-link open-modal-button" data-modal-trigger="global-digital-marketing-decisions" data-modal-trigger-isunique> Global Digital Marketing Decisions </a> </td> <td class="table--modules__credits">20 credits</td> </tr> </tbody> </table> </div> </div> </div> </div> </section> </div> </div> <div> <div data-mode="msc-full-time-september-start" data-source="Contensis" data-field="Module statement [in Standard Statements]" style="display: none;"> <h3>Modules</h3> <p>The tables provide an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module.</p> </div> </div> <div data-mode="msc-full-time-september-start" style="display: none;"> <div class="pathway-container pathway-container--lead-course" data-mode="msc-full-time-september-start" data-source="SITS" data-field="Modules"> <section id="pathway-msc-full-time-september-start-standard-route"> <div class="col-3/4@tablet sits-course-modules"> <div> <div id="pathway-msc-full-time-september-start-standard-route-standard-route-1"> <div id="pathway-msc-full-time-september-start-standard-route-year-1-compulsary-modules"> <table class="table--modules"> <caption class="visually-hidden">Year 1 compulsory modules</caption> <thead> <tr> <th colspan="2">Year 1 compulsory modules</th> </tr> </thead> <tbody> <tr> <td> <a href="#" class="table--modules__modal-link open-modal-button" data-modal-trigger="contemporary-digital-marketing-strategy" data-modal-trigger-isunique> Contemporary Digital Marketing Strategy </a> </td> <td class="table--modules__credits">20 credits</td> </tr> <tr> <td> <a href="#" class="table--modules__modal-link open-modal-button" data-modal-trigger="cross-cultural-management-and-leadership" data-modal-trigger-isunique> Cross-Cultural Management And Leadership </a> </td> <td class="table--modules__credits">20 credits</td> </tr> <tr> <td> <a href="#" class="table--modules__modal-link open-modal-button" data-modal-trigger="digital-marketing-for-smes" data-modal-trigger-isunique> Digital Marketing For Sme's </a> </td> <td class="table--modules__credits">20 credits</td> </tr> <tr> <td> <a href="#" class="table--modules__modal-link open-modal-button" data-modal-trigger="digital-marketing-strategy-in-practice" data-modal-trigger-isunique> Digital Marketing Strategy In Practice </a> </td> <td class="table--modules__credits">20 credits</td> </tr> <tr> <td> <a href="#" class="table--modules__modal-link open-modal-button" data-modal-trigger="digital-marketing-with-impact" data-modal-trigger-isunique> Digital Marketing With Impact </a> </td> <td class="table--modules__credits">20 credits</td> </tr> <tr> <td> <a href="#" class="table--modules__modal-link open-modal-button" data-modal-trigger="digital-marketing-work-placement" data-modal-trigger-isunique> Digital Marketing Work Placement </a> </td> <td class="table--modules__credits">60 credits</td> </tr> <tr> <td> <a href="#" class="table--modules__modal-link open-modal-button" data-modal-trigger="global-digital-marketing-decisions" data-modal-trigger-isunique> Global Digital Marketing Decisions </a> </td> <td class="table--modules__credits">20 credits</td> </tr> </tbody> </table> </div> </div> </div> </div> </section> </div> </div> <div> <div data-mode="msc-part-time-september-start" data-source="Contensis" data-field="Module statement [in Standard Statements]" style="display: none;"> <h3>Modules</h3> <p>The tables provide an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module.</p> </div> </div> <div data-mode="msc-part-time-september-start" style="display: none;"> <div class="pathway-container pathway-container--lead-course" data-mode="msc-part-time-september-start" data-source="SITS" data-field="Modules"> <section id="pathway-msc-part-time-september-start-standard-route"> <div class="js-slider--generic sits-course-modules"> <div> <div id="pathway-msc-part-time-september-start-standard-route-standard-route-1"> <div id="pathway-msc-part-time-september-start-standard-route-year-1-compulsary-modules"> <table class="table--modules"> <caption class="visually-hidden">Year 1 compulsory modules</caption> <thead> <tr> <th colspan="2">Year 1 compulsory modules</th> </tr> </thead> <tbody> <tr> <td> <a href="#" class="table--modules__modal-link open-modal-button" data-modal-trigger="contemporary-digital-marketing-strategy" data-modal-trigger-isunique> Contemporary Digital Marketing Strategy </a> </td> <td class="table--modules__credits">20 credits</td> </tr> <tr> <td> <a href="#" class="table--modules__modal-link open-modal-button" data-modal-trigger="digital-marketing-for-smes" data-modal-trigger-isunique> Digital Marketing For Sme's </a> </td> <td class="table--modules__credits">20 credits</td> </tr> <tr> <td> <a href="#" class="table--modules__modal-link open-modal-button" data-modal-trigger="digital-marketing-strategy-in-practice" data-modal-trigger-isunique> Digital Marketing Strategy In Practice </a> </td> <td class="table--modules__credits">20 credits</td> </tr> <tr> <td> <a href="#" class="table--modules__modal-link open-modal-button" data-modal-trigger="global-digital-marketing-decisions" data-modal-trigger-isunique> Global Digital Marketing Decisions </a> </td> <td class="table--modules__credits">20 credits</td> </tr> </tbody> </table> </div> </div> </div> <div> <div id="pathway-msc-part-time-september-start-standard-route-standard-route-2"> <div id="pathway-msc-part-time-september-start-standard-route-year-2-compulsary-modules"> <table class="table--modules"> <caption class="visually-hidden">Year 2 compulsory modules</caption> <thead> <tr> <th colspan="2">Year 2 compulsory modules</th> </tr> </thead> <tbody> <tr> <td> <a href="#" class="table--modules__modal-link open-modal-button" data-modal-trigger="cross-cultural-management-and-leadership" data-modal-trigger-isunique> Cross-Cultural Management And Leadership </a> </td> <td class="table--modules__credits">20 credits</td> </tr> <tr> <td> <a href="#" class="table--modules__modal-link open-modal-button" data-modal-trigger="digital-marketing-with-impact" data-modal-trigger-isunique> Digital Marketing With Impact </a> </td> <td class="table--modules__credits">20 credits</td> </tr> <tr> <td> <a href="#" class="table--modules__modal-link open-modal-button" data-modal-trigger="digital-marketing-work-placement" data-modal-trigger-isunique> Digital Marketing Work Placement </a> </td> <td class="table--modules__credits">60 credits</td> </tr> </tbody> </table> </div> </div> </div> </div> </section> </div> </div> </div>  <div class="modal modal-slide" aria-hidden="true" data-modal="cross-cultural-management-and-leadership" data-slider-isrefreshed="0"> <div class="modal__overlay"> <div class="modal__container" role="dialog"> <header class="modal__header"> <div></div> <button class="modal__close" aria-label="Close modal" data-modal-close="" type="button" /> </header> <div class="modal__content"> <div> <div> <div> <h3 class="h4 card__title">Cross-Cultural Management And Leadership</h3> <p>This module focuses on how HRM and management strategies can be used effectively to improve organisational performance. The module examines approaches to cross-cultural management and leadership and critically evaluates the strategies used.</p> <p><strong>Module code: </strong>HRMG70081</p> </div> </div> </div> </div> </div> </div> </div> <div class="modal modal-slide" aria-hidden="true" data-modal="digital-marketing-with-impact" data-slider-isrefreshed="0"> <div class="modal__overlay"> <div class="modal__container" role="dialog"> <header class="modal__header"> <div></div> <button class="modal__close" aria-label="Close modal" data-modal-close="" type="button" /> </header> <div class="modal__content"> <div> <div> <div> <h3 class="h4 card__title">Digital Marketing With Impact</h3> <p>This module enables you to enable your business objectives by digital marketing. It includes audience research, identifying key user journeys and touch points, to shape content for target segments and enabling customer to quickly and effectively reach the business Call to Actions (CTAs such as sales, customer details capture) using techniques such as Conversation Rate Optimisation, eCommerce and eCommerce SEO, and gaining customers plus sales via targeted social media marketing.</p> <p><strong>Module code: </strong>MKTG70359</p> </div> </div> </div> </div> </div> </div> </div> <div class="modal modal-slide" aria-hidden="true" data-modal="digital-marketing-for-smes" data-slider-isrefreshed="0"> <div class="modal__overlay"> <div class="modal__container" role="dialog"> <header class="modal__header"> <div></div> <button class="modal__close" aria-label="Close modal" data-modal-close="" type="button" /> </header> <div class="modal__content"> <div> <div> <div> <h3 class="h4 card__title">Digital Marketing For Sme's</h3> <p>In this hands-on module you will learn how to use digital marketing tools and techniques including the latest techniques for local/national/international SEO, driving sales from email marketing and paid online advertising. This includes using contemporary digital marketing tools such as SEMrush, Ubersuggest, Google Analytics, Search Console, Tag Manager and Data Studio.</p> <p><strong>Module code: </strong>MKTG70358</p> </div> </div> </div> </div> </div> </div> </div> <div class="modal modal-slide" aria-hidden="true" data-modal="contemporary-digital-marketing-strategy" data-slider-isrefreshed="0"> <div class="modal__overlay"> <div class="modal__container" role="dialog"> <header class="modal__header"> <div></div> <button class="modal__close" aria-label="Close modal" data-modal-close="" type="button" /> </header> <div class="modal__content"> <div> <div> <div> <h3 class="h4 card__title">Contemporary Digital Marketing Strategy</h3> <p>With a broad focus, this module is designed to allow you the scope to focus on the existing digital marketing framework and to explore new approaches to digital strategic planning. Additionally, you will consider the role of the digital consumer and how potential changes in consumer behaviour may impact an organisations approach to digital marketing planning.</p> <p><strong>Module code: </strong>MKTG70357</p> </div> </div> </div> </div> </div> </div> </div> <div class="modal modal-slide" aria-hidden="true" data-modal="global-digital-marketing-decisions" data-slider-isrefreshed="0"> <div class="modal__overlay"> <div class="modal__container" role="dialog"> <header class="modal__header"> <div></div> <button class="modal__close" aria-label="Close modal" data-modal-close="" type="button" /> </header> <div class="modal__content"> <div> <div> <div> <h3 class="h4 card__title">Global Digital Marketing Decisions</h3> <p>Global markets result in rapidly changing customers needs, driven by cultural norms and an accelerating pace of technological change. In this module you will address these challenges and how they impact on the digital marketing decisions facing marketers today.</p> <p><strong>Module code: </strong>MKTG70356</p> </div> </div> </div> </div> </div> </div> </div> <div class="modal modal-slide" aria-hidden="true" data-modal="digital-marketing-strategy-in-practice" data-slider-isrefreshed="0"> <div class="modal__overlay"> <div class="modal__container" role="dialog"> <header class="modal__header"> <div></div> <button class="modal__close" aria-label="Close modal" data-modal-close="" type="button" /> </header> <div class="modal__content"> <div> <div> <div> <h3 class="h4 card__title">Digital Marketing Strategy In Practice</h3> <p>This module is dedicated to you developing a Strategic Digital Marketing proposal with an external organisation which will give you a solid basis for your 60 CATS work placement at the end of the course. Oral presentations and a proforma will be used to develop your proposal through the module using an iterative process.</p> <p><strong>Module code: </strong>MKTG70368</p> </div> </div> </div> </div> </div> </div> </div> <div class="modal modal-slide" aria-hidden="true" data-modal="digital-marketing-work-placement" data-slider-isrefreshed="0"> <div class="modal__overlay"> <div class="modal__container" role="dialog"> <header class="modal__header"> <div></div> <button class="modal__close" aria-label="Close modal" data-modal-close="" type="button" /> </header> <div class="modal__content"> <div> <div> <div> <h3 class="h4 card__title">Digital Marketing Work Placement</h3> <p>This module is your digital marketing work placement and as such you will implement with an external organisation your skills and knowledge that you have learnt on the course. Placements can be in private, public or charity sector so that you can tailor your project to your career goals.</p> <p><strong>Module code: </strong>MKTG70367</p> </div> </div> </div> </div> </div> </div> </div>    </div> </section> <div class="wrap"> <div class="banner banner--bg-burgundy "> <div class="banner__body"> <div class="hgroup"> <div class="title"> <h2 class="h2">Research with impact</h2> </div> <div class="title"> <p>87% of the University's research impact has been rated as outstanding or very considerable in the Research Excellence Framework 2021.</p> </div> </div> <div class="banner__cta"> <a href="/news/2022/05/staffordshire-university-shows-substantial-improvement-in-ref-2021" class="button"> Read about our impact </a> </div> </div> <div class="banner__theme"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 280 450"> <path d="M535.93,338.12c-6.29,25.12-9.62,54.22-9.62,84.24-.05,62.83,12.19,111.16,36.4,143.65,25.95,35.96,58.68,51,90.63,40.83,18.25-5.71,41.38-22.1,51.55-50.97,10.09-27.52,5.83-58.18-11.97-86.61-34.56,36.16-70.96,69.08-108.22,97.88-.8-.9-1.6-1.81-2.39-2.75h.02c37.74-29.18,74.6-62.59,109.56-99.32l1.59-1.67,1.26,1.93c19.48,29.95,24.3,62.54,13.58,91.76-13.35,37.91-44.62,50.32-53.89,53.22-7.02,2.2-14.05,3.28-21.01,3.29-26.31,.12-52.33-15.96-73.62-45.41-25.04-33.6-37.18-81.3-37.12-145.82,0-30.67,3.44-60.42,9.95-86.03l.16-.62,1.29,.97c.59,.46,1.21,.94,1.86,1.45Zm18.61,174.89c.4,1.26,.8,2.49,1.2,3.69,22.67-18.04,29.12-23.46,61.46-53.11,40.53-38.49,56.89-58.21,66.67-70,1.26-1.52,2.4-2.89,3.49-4.18l-2.52-2.65c-1.17,1.38-2.4,2.86-3.76,4.5-9.73,11.72-26,31.34-66.35,69.66-31.74,29.09-38.38,34.71-60.19,52.08Zm137.33-133.37l1.59,1.67,1.26-1.93c19.48-29.97,24.31-62.56,13.58-91.79-9.87-26.89-31.72-47.6-57.03-54.06-23.95-6.11-49.07,.96-70.7,19.92l-.24,.21c1,.74,1.98,1.49,2.98,2.24,26.41-22.95,51.02-22.93,67.06-18.84,24.16,6.16,45.05,26.01,54.51,51.78,10.09,27.49,5.83,58.17-11.98,86.61-101.58-106.27-190.98-155.39-224.75-173.94l-.14-.08c-.43,1.14-.88,2.28-1.33,3.42,34.02,18.69,123.61,68.05,225.18,174.78Zm-147.82-56.05c17.36,13.52,49.67,38.68,91.82,81.06l.05,.05c.86-.91,1.68-1.79,2.49-2.66-42.29-42.52-74.71-67.76-92.15-81.34l-3.8-2.85c-19.18-14.42-48.15-36.21-101.53-65.57-.72,1-1.45,1.98-2.18,2.95l.1,.06c53.36,29.33,82.28,51.08,101.42,65.47l3.78,2.84Zm218.32-55.87c-9.64-25.06-40.26-84.32-116.38-93.41-25.22-2.61-54.36,3.92-77.92,17.49-12.68,7.3-24.76,16.8-35.89,28.23l-.18,.18c1.04,.67,2.08,1.34,3.12,2.02,10.8-11.04,22.49-20.21,34.76-27.27,22.93-13.2,51.24-19.56,75.7-17.02,74.12,8.85,103.99,66.66,113.38,91.07,18.31,49.92,8.2,105.41-27.73,152.24l-.85,1.11,.85,1.11c35.56,46.23,45.67,101.71,27.74,152.2-14.53,39.65-44.65,70.3-82.62,84.1-35.21,12.79-73.01,9.25-106.45-10-23.61-13.24-57.91-44.76-76.93-90.05-22.03-47.93-38.62-159.27-6.67-257-1.04-.68-2.09-1.36-3.16-2.05l-.14,.44c-32.47,98.78-15.65,211.58,6.64,260.08,19.35,46.08,54.37,78.23,78.46,91.75,34.23,19.68,72.95,23.5,109.5,10.26,38.98-14.17,69.89-45.61,84.8-86.28,18.22-51.29,8.21-107.54-27.43-154.55,36.02-47.61,46.02-103.88,27.41-154.63Zm-554.15,52.39l-.19,1.61,.62-.17c25.44-7.17,52.92-19.06,79.48-34.4,55.91-32.21,91.14-66.58,107.73-105.06,14.86-33.16,15.78-63.74,2.52-86.47-3.48-6.03-7.94-11.57-13.35-16.55-7.14-6.57-33.52-27.45-73.03-20.06-30.67,5.33-56.48,25.81-72.68,57.65l-1.04,2.05,2.24,.54c49.29,11.91,96.65,27.12,140.78,45.23h.02c.42-1.15,.81-2.29,1.18-3.44-43.57-17.87-90.28-32.93-138.87-44.78,15.72-29.62,40.14-48.65,69.02-53.67,30.09-5.63,55.85,6.2,69.92,19.16,24.79,22.59,28.12,58.45,9.96,98.9-16.03,37.21-51.76,71.98-106.2,103.35-25.99,15.01-52.86,26.67-77.77,33.79-.11,.81-.22,1.59-.32,2.33Zm142.48-105.9c.89-.97,1.76-1.94,2.6-2.89-26.96-10.61-34.88-13.49-76.73-26.67-53.6-15.86-78.86-20.17-93.95-22.74-1.94-.33-3.7-.63-5.36-.93l-1.03,3.51c1.78,.32,3.68,.65,5.78,1.01,15.01,2.56,40.14,6.85,93.5,22.63,41.06,12.94,49.25,15.88,75.19,26.08Zm-184.16-52.25l.65-2.21-2.3-.12c-35.69-1.89-66.34,10.23-86.28,34.13-18.35,21.99-25.37,51.27-18.3,76.41,6.69,23.8,25.36,42.01,52.59,51.27l.3,.1c.14-1.23,.3-2.46,.45-3.7-33.08-11.39-45.37-32.72-49.84-48.66-6.74-24.01,0-52.02,17.59-73.1,18.77-22.49,47.46-34.13,80.99-32.93-41.24,141.1-39.08,243.09-38.26,281.61v.16c1.21-.2,2.42-.38,3.63-.56-.82-38.81-2.87-141.07,38.78-282.41Zm25.37,156.04c3.03-21.79,8.66-62.36,24.29-120.05l.02-.07c-1.21-.29-2.39-.56-3.54-.83-15.67,57.89-21.33,98.58-24.37,120.48l-.57,4.71c-2.9,23.82-7.28,59.81-6.02,120.71,1.22,.12,2.43,.27,3.65,.41v-.12c-1.28-60.87,3.09-96.79,5.99-120.56l.57-4.69ZM34.37,156.87c-16.88,20.87-52.89,77.03-22.71,147.49,10.35,23.15,30.57,45.11,54.1,58.74,12.66,7.33,26.93,13.04,42.39,16.97l.25,.06c.06-1.24,.12-2.47,.18-3.71-14.96-3.84-28.75-9.37-41-16.46-22.89-13.26-42.55-34.6-52.59-57.05-29.39-68.62,5.73-123.39,22.18-143.72,34.08-40.82,87.19-59.81,145.71-52.1l1.39,.18,.53-1.29C207.06,52.05,250.05,15.56,302.75,5.84c41.6-7.24,83.2,3.52,114.14,29.5,28.69,24.09,44.52,58.61,44.57,97.19,.33,27.07-9.81,72.53-39.52,111.65-30.49,43.04-118.62,113.08-219.24,134.28-.07,1.24-.13,2.49-.19,3.76l.45-.09c101.78-21.27,191.06-92.24,221.91-135.79,30.23-39.8,40.57-86.2,40.22-113.82-.08-39.48-16.12-74.93-45.87-99.95C387.47,5.88,344.78-5.16,302.11,2.26c-53.53,9.87-97.24,46.66-120.13,101.03-59.24-7.39-112.97,12.08-147.61,53.58Zm322.44,453.72l1.49-.63-.46-.45c-18.93-18.45-42.97-36.3-69.53-51.64-55.85-32.31-103.23-45.64-144.85-40.76-36.15,3.71-63.09,18.2-76.14,41.05-3.48,6.03-6.05,12.66-7.66,19.84-2.12,9.47-7.01,42.76,19.14,73.27,19.95,23.89,50.59,36.01,86.26,34.12l2.3-.12-.65-2.21c-14.33-48.64-24.84-97.26-31.22-144.53v-.02c-1.22,.21-2.4,.45-3.58,.7,6.31,46.67,16.62,94.65,30.66,142.66-33.51,1.2-62.2-10.44-80.99-32.94-19.92-23.24-22.55-51.47-18.37-70.13,7.17-32.76,36.56-53.57,80.67-58.07,40.24-4.72,88.22,8.84,142.6,40.3,26,15.01,49.53,32.44,68.14,50.45,.76-.31,1.49-.61,2.18-.88Zm-162.95-70.44c-1.29-.29-2.56-.55-3.8-.8,4.29,28.65,5.76,36.95,1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/> </svg> </div> </div> </div> <section class="slab" id="entry"> <div class="wrap"> <div class="title title--has-tail js-waypoint"> <h2>Entry requirements</h2> </div> <div class="tabs js-tabs"> <nav class="tabs__nav"> <ul class="tabs__list"> <li class="tabs__item"><a class="tabs__link is-selected" href="#home__eu">UK qualifications</a></li> <li class="tabs__item"><a class="tabs__link" href="#international">International qualifications</a></li> </ul> </nav> <section class="tabs__section" id="home__eu"> <div class="grid row mini-template-grid"> <div class="col-3/4@tablet mini-template-grid__column"> <div data-mode="msc-full-time-january-start" data-source="Contensis" data-field="Additional entry requirements"><p>You will usually have achieved a 2:2 in a marketing, digital or business related subject with evidence of successful attainment of marketing modules.  Alternatively you may have professional qualifications and/or experience, please enquire.</p></div> <div style="display: none;" data-mode="msc-full-time-distance-learning-september-start" data-source="Contensis" data-field="Additional entry requirements"><p>You will usually have achieved a 2:2 in a marketing, digital or business related subject with evidence of successful attainment of marketing modules.  Alternatively you may have professional qualifications and/or experience, please enquire.</p></div> <div style="display: none;" data-mode="msc-full-time-september-start" data-source="Contensis" data-field="Additional entry requirements"><p>You will usually have achieved a 2:2 in a marketing, digital or business related subject with evidence of successful attainment of marketing modules.  Alternatively you may have professional qualifications and/or experience, please enquire.</p></div> <div style="display: none;" data-mode="msc-part-time-september-start" data-source="Contensis" data-field="Additional entry requirements"><p>You will usually have achieved a 2:2 in a marketing, digital or business related subject with evidence of successful attainment of marketing modules.  Alternatively you may have professional qualifications and/or experience, please enquire.</p></div> </div> </div> </section> <section class="tabs__section" id="international"> <div data-source="Contensis" data-field="International entry requirements"> <div style="display: none;" data-mode="msc-full-time-distance-learning-september-start"></div> <div style="display: none;" data-mode="msc-full-time-september-start"></div> <div style="display: none;" data-mode="msc-part-time-september-start"></div> </div> <p>For equivalent entry requirements in your home country, please see the information on our country pages. </p> <div id="country-selector"> <div class="card card--flex"> <div class="card__content"> <div class="title"> <h3 class="h4">Choose your country</h3> </div> <p>Check our entry and English language requirements for your country.</p> <label for="countryPicker" class="show-for-sr">Select country here</label> <select name="countryPicker" id="countryPicker" class="country-picker__dropdown"> <option value="" selected="selected">Please select</option> <option value="/international/your-country/afghanistan">Afghanistan</option> <option value="/international/your-country/algeria">Algeria</option> <option value="/international/your-country/angola">Angola</option> <option value="/international/your-country/australia">Australia</option> <option value="/international/your-country/austria">Austria</option> <option value="/international/your-country/azerbaijan">Azerbaijan</option> <option value="/international/your-country/bahamas">Bahamas</option> <option value="/international/your-country/bahrain">Bahrain</option> <option value="/international/your-country/bangladesh">Bangladesh</option> <option value="/international/your-country/belgium">Belgium</option> <option value="/international/your-country/belize">Belize</option> <option value="/international/your-country/bermuda">Bermuda</option> <option value="/international/your-country/botswana">Botswana</option> <option value="/international/your-country/brazil">Brazil</option> <option value="/international/your-country/brunei">Brunei</option> <option value="/international/your-country/bulgaria">Bulgaria</option> <option value="/international/your-country/cambodia">Cambodia</option> <option value="/international/your-country/cameroon">Cameroon</option> <option value="/international/your-country/canada-alberta">Canada - Alberta</option> <option value="/international/your-country/canada-british-columbia">Canada - British Columbia</option> <option value="/international/your-country/canada-new-brunswick">Canada - New Brunswick</option> <option value="/international/your-country/canada-newfoundland">Canada - Newfoundland</option> <option value="/international/your-country/canada-northwest-territories">Canada - Northwest Territories</option> <option value="/international/your-country/canada-nova-scotia">Canada - Nova Scotia</option> <option value="/international/your-country/canada-ontario">Canada - Ontario</option> <option value="/international/your-country/canada-prince-edward-island">Canada - Prince Edward Island</option> <option value="/international/your-country/canada-quebec">Canada - Quebec</option> <option value="/international/your-country/canada-saskatchewan">Canada - Saskatchewan</option> <option value="/international/your-country/canada-yukon">Canada - Yukon</option> <option value="/international/your-country/china">China</option> <option value="/international/your-country/colombia">Colombia</option> <option value="/international/your-country/croatia">Croatia</option> <option value="/international/your-country/cyprus">Cyprus</option> <option value="/international/your-country/czech-republic">Czech Republic</option> <option value="/international/your-country/denmark">Denmark</option> <option value="/international/your-country/egypt">Egypt</option> <option value="/international/your-country/estonia">Estonia</option> <option value="/international/your-country/fiji">Fiji</option> <option value="/international/your-country/finland">Finland</option> <option value="/international/your-country/france">France</option> <option value="/international/your-country/germany">Germany</option> <option value="/international/your-country/ghana">Ghana</option> <option value="/international/your-country/greece">Greece</option> <option value="/international/your-country/guyana">Guyana</option> <option value="/international/your-country/hong-kong">Hong Kong</option> <option value="/international/your-country/hungary">Hungary</option> <option value="/international/your-country/india">India</option> <option value="/international/your-country/indonesia">Indonesia</option> <option value="/international/your-country/iran">Iran</option> <option value="/international/your-country/iraq">Iraq</option> <option value="/international/your-country/italy">Italy</option> <option value="/international/your-country/jamaica">Jamaica</option> <option value="/international/your-country/japan">Japan</option> <option value="/international/your-country/jordan">Jordan</option> <option value="/international/your-country/kazakhstan">Kazakhstan</option> <option value="/international/your-country/kenya">Kenya</option> <option value="/international/your-country/kuwait">Kuwait</option> <option value="/international/your-country/latvia">Latvia</option> <option value="/international/your-country/lebanon">Lebanon</option> <option value="/international/your-country/libya">Libya</option> <option value="/international/your-country/lithuania">Lithuania</option> <option value="/international/your-country/luxembourg">Luxembourg</option> <option value="/international/your-country/malawi">Malawi</option> <option value="/international/your-country/malaysia">Malaysia</option> <option value="/international/your-country/malta">Malta</option> <option value="/international/your-country/mauritius">Mauritius</option> <option value="/international/your-country/mexico">Mexico</option> <option value="/international/your-country/lebanon-copy">Morocco</option> <option value="/international/your-country/mozambique">Mozambique</option> <option value="/international/your-country/namibia">Namibia</option> <option value="/international/your-country/nepal">Nepal</option> <option value="/international/your-country/netherlands">Netherlands</option> <option value="/international/your-country/new-zealand">New Zealand</option> <option value="/international/your-country/nigeria">Nigeria</option> <option value="/international/your-country/oman">Oman</option> <option value="/international/your-country/pakistan">Pakistan</option> <option value="/international/your-country/palestine">Palestine</option> <option value="/international/your-country/peru">Peru</option> <option value="/international/your-country/philippines">Philippines</option> <option value="/international/your-country/poland">Poland</option> <option value="/international/your-country/poland-1">Portugal</option> <option value="/international/your-country/qatar">Qatar</option> <option value="/international/your-country/romania">Romania</option> <option value="/international/your-country/russia">Russia</option> <option value="/international/your-country/rwanda">Rwanda</option> <option value="/international/your-country/saudi-arabia">Saudi Arabia</option> <option value="/international/your-country/seychelles">Seychelles</option> <option value="/international/your-country/sierra-leone">Sierra Leone</option> <option value="/international/your-country/singapore">Singapore</option> <option value="/international/your-country/slovakia">Slovakia</option> <option value="/international/your-country/slovenia">Slovenia</option> <option value="/international/your-country/somalia">Somalia</option> <option value="/international/your-country/south-africa">South Africa</option> <option value="/international/your-country/south-korea">South Korea</option> <option value="/international/your-country/spain">Spain</option> <option value="/international/your-country/sri-lanka">Sri Lanka</option> <option value="/international/your-country/sudan">Sudan</option> <option value="/international/your-country/sweden">Sweden</option> <option value="/international/your-country/taiwan">Taiwan</option> <option value="/international/your-country/tanzania">Tanzania</option> <option value="/international/your-country/thailand">Thailand</option> <option value="/international/your-country/trinidad-and-tobago">Trinidad and Tobago</option> <option value="/international/your-country/tunisia">Tunisia</option> <option value="/international/your-country/turkey">Turkey</option> <option value="/international/your-country/uganda">Uganda</option> <option value="/international/your-country/ukraine">Ukraine</option> <option value="/international/your-country/united-arab-emirates">United Arab Emirates</option> <option value="/international/your-country/france-copy">United Kingdom</option> <option value="/international/your-country/united-states-of-america">United States of America</option> <option value="/international/your-country/venezuela">Venezuela</option> <option value="/international/your-country/vietnam">Vietnam</option> <option value="/international/your-country/zambia">Zambia</option> <option value="/international/your-country/zimbabwe">Zimbabwe</option> </select> <div class="margin-top-sm"> <a href="#" class="button align-center" name="countrySubmit" id="countrySubmit">GO</a> </div> </div> </div> </div> </section> </div> </div> </section> <section class="slab slab--bg-offwhite" id="facilities"> <div class="wrap">  <h2 id="facilities-heading"> Facilities </h2> <div data-source="Contensis" data-field="Facilities"> <div class="slider--tiles js-slider--tiles slider--facilities has-cta tile-group"> <div> <article aria-label="Think Tank"> <span class="tile tile--facility tile--accent-pale-blue"> <figure class="tile__figure"> <img src="/image-library/courses/facilities/think-tank2.x968aea4f.jpg" class="tile__img" loading="lazy" alt="" /> </figure> <div class="tile__content"> <div class="title tile__title text-center"> <h3 class="h5 title__highlight"> Think Tank </h3> </div> <div class="tile__content-body"> <p>Business is not all about rushing around, mindfulness and thinking time is important to innovation. Use our Think Tank to come up with the next big thing – designed for entrepreneurs of the future.</p> <div class="facility-icons"> </div> </div> </div> </span> </article> </div> <div> <article aria-label="Transition Room"> <span class="tile tile--facility tile--accent-neon-light"> <figure class="tile__figure"> <img src="/image-library/courses/facilities/bs-breakout-space.x9e809d84.jpg" class="tile__img" loading="lazy" alt="" /> </figure> <div class="tile__content"> <div class="title tile__title text-center"> <h3 class="h5 title__highlight"> Transition Room </h3> </div> <div class="tile__content-body"> <p>A space dedicated to you. The room has all the tech you need to work in groups on assignments, project plan and talk through your ideas.</p> <div class="facility-icons"> </div> </div> </div> </span> </article> </div> <div> <article aria-label="Collaboratory"> <span class="tile tile--facility tile--accent-lavender"> <figure class="tile__figure"> <img src="/image-library/courses/facilities/collabratory.x7e73550a.jpg" class="tile__img" loading="lazy" alt="" /> </figure> <div class="tile__content"> <div class="title tile__title text-center"> <h3 class="h5 title__highlight"> Collaboratory </h3> </div> <div class="tile__content-body"> <p>A cleverly designed room to allow you to work together in teams, communication is key in business and this space allows you to practice team dynamics in a safe space.</p> <div class="facility-icons"> </div> </div> </div> </span> </article> </div> </div> </div>  </div> </section> <section class="slab slab--bg-dark-blue"> <div class="wrap"> <article class="playlist"> <h2 class="playlist__title">Featured videos</h2> <div class="grid"> <section class="playlist__list col-1/4@tablet"> <ol class="list--unstyled"> <li><a class="playlist__link selected" href="#" data-url="https://www.youtube.com/embed/dsppzfupQT4">MSc Digital Marketing Management - Craig Holdcroft</a></li> <li><a class="playlist__link " href="#" data-url="https://www.youtube.com/embed/5YocGbc5rKg">MSc Digital Marketing Management - Olivia Bethell</a></li> <li><a class="playlist__link " href="#" data-url="https://www.youtube.com/embed/dJ-oeIcC_oU">MSc Digital Marketing Management - Lewis Copeland</a></li> <li><a class="playlist__link " href="#" data-url="https://www.youtube.com/embed/vWf8xmpovik">Professor Jon Fairburn talks about the impact of his research</a></li> </ol> </section> <section class="playlist__video col-3/4@tablet"> <div id="playlist__item-container" class="ratio ratio--16x9"> <iframe id="playlist__item" src="https://www.youtube.com/embed/dsppzfupQT4" allowfullscreen></iframe> </div> </section> </div> </article> </div> </section> <section class="slab" id="careers"> <div class="wrap"> <div class="title title--has-tail js-waypoint"> <h2>Careers</h2> </div> <div class="grid grid--spaced"> <div class="col-3/4@tablet " data-source="Contensis" data-field="Careers and employability"> <p>After completing the Digital Marketing Management MSc you will be equipped to take on a variety of marketing management and leadership positions including:</p> <ul> <li>Digital Marketing Manager</li> <li>Senior Marketing Executive</li> <li>Campaign Manager</li> <li>SEO Executive</li> <li>PPC Executive</li> <li>Social Media Manager</li> <li>Brand Manager</li> </ul> <p>Eager for more knowledge? Upon completion, you’ll be ideally placed for further academic study at PhD level. </p> <p>All students have access to <a href="/student-life/opportunities/professional-experiences">Career Connect</a>, our dedicated careers team.</p> </div> </div> </div> </section> <div class="wrap"> <aside class="banner banner--with-image banner--bg-digital-blue" data-mode="msc-full-time-january-start"> <div class="banner__bg" style="background: url(/about/images/zebra/catalyst-banner.jpg);"> </div> <div class="banner__body"> <div class="hgroup"> <div class="title"> <h2>Postgraduate Open Day</h2> </div> <div class="title title--bg-slate"> <div class="h4 title__highlight"> Saturday 30 November 2024 </div> </div> <div class="title title--bg-white"> <p>Join us on campus to chat with lecturers from your postgraduate subject area of interest. </p> </div> </div> <div class="banner__cta"> <a href="/visit/postgraduate-open-event" class="button button--caps">Book now</a> </div> </div> </aside> </div> <div class="wrap"> <aside class="banner banner--with-image banner--bg-digital-blue" data-mode="msc-full-time-distance-learning-september-start" style="display: none;"> <div class="banner__bg" style="background: url(/about/images/zebra/catalyst-banner.jpg)"></div> <div class="banner__body"> <div class="hgroup"> <div class="title"> <h2>Postgraduate Open Day</h2> </div> <div class="title title--bg-slate"> <div class="h4 title__highlight"> Saturday 30 November 2024 </div> </div> <div class="title title--bg-white"> <p>Join us on campus to chat with lecturers from your postgraduate subject area of interest. </p> </div> </div> <div class="banner__cta"> <a href="/visit/postgraduate-open-event" class="button button--caps">Book now</a> </div> </div> </aside> </div> <div class="wrap"> <aside class="banner banner--with-image banner--bg-digital-blue" data-mode="msc-full-time-september-start" style="display: none;"> <div class="banner__bg" style="background: url(/about/images/zebra/catalyst-banner.jpg)"></div> <div class="banner__body"> <div class="hgroup"> <div class="title"> <h2>Postgraduate Open Day</h2> </div> <div class="title title--bg-slate"> <div class="h4 title__highlight"> Saturday 30 November 2024 </div> </div> <div class="title title--bg-white"> <p>Join us on campus to chat with lecturers from your postgraduate subject area of interest. </p> </div> </div> <div class="banner__cta"> <a href="/visit/postgraduate-open-event" class="button button--caps">Book now</a> </div> </div> </aside> </div> <div class="wrap"> <aside class="banner banner--with-image banner--bg-digital-blue" data-mode="msc-part-time-september-start" style="display: none;"> <div class="banner__bg" style="background: url(/about/images/zebra/catalyst-banner.jpg)"></div> <div class="banner__body"> <div class="hgroup"> <div class="title"> <h2>Postgraduate Open Day</h2> </div> <div class="title title--bg-slate"> <div class="h4 title__highlight"> Saturday 30 November 2024 </div> </div> <div class="title title--bg-white"> <p>Join us on campus to chat with lecturers from your postgraduate subject area of interest. </p> </div> </div> <div class="banner__cta"> <a href="/visit/postgraduate-open-event" class="button button--caps">Book now</a> </div> </div> </aside> </div> <section class="slab" id="teaching"> <div class="wrap"> <div class="title title--has-tail js-waypoint"> <h2>Teaching and assessment</h2> </div> <div class="tabs js-tabs"> <nav class="tab s__nav"> <ul class="tabs__list"> <li class="tabs__item"><a class="tabs__link is-selected" href="#teachingOverview">Overview</a></li> <li class="tabs__item"><a class="tabs__link" href="#teachingStudyTime">Study time</a></li> </ul> </nav> <section class="tabs__section" id="teachingOverview"> <div class="grid"> <div class="col-3/4@tablet"> <h3 class="h4">Teaching</h3> <div data-mode="msc-full-time-january-start" data-source="Contensis" data-field="Teaching"><p>We know that everyone learns differently. So not only do we use traditional ways of teaching like lectures, we also use problem-based learning to help you apply your skills.</p> <p>For this course, you'll:</p> <ul> <li>Work with others on group work</li> <li>Delve deeper into subject areas in workshops</li> <li>Be expected to study independently</li> <li>Participate in industry and trade visits</li> </ul> <p>Our teaching is supported through our Virtual Learning Environment called Blackboard. This means you can access a range of materials to support your lectures wherever you are.</p> <p>We’ll also assign you a supervisor to support you throughout your research project.</p></div> <div style="display: none;" data-mode="msc-full-time-distance-learning-september-start" data-source="Contensis" data-field="Teaching"><p>We know that everyone learns differently. So not only do we use traditional ways of teaching like lectures, we also use problem-based learning to help you apply your skills.</p> <p>For this course, you'll:</p> <ul> <li>Work with others on group work</li> <li>Delve deeper into subject areas in workshops</li> <li>Be expected to study independently</li> <li>Participate in industry and trade visits</li> </ul> <p>Our teaching is supported through our Virtual Learning Environment called Blackboard. This means you can access a range of materials to support your lectures wherever you are.</p> <p>We’ll also assign you a supervisor to support you throughout your research project.</p></div> <div style="display: none;" data-mode="msc-full-time-september-start" data-source="Contensis" data-field="Teaching"><p>We know that everyone learns differently. So not only do we use traditional ways of teaching like lectures, we also use problem-based learning to help you apply your skills.</p> <p>For this course, you'll:</p> <ul> <li>Work with others on group work</li> <li>Delve deeper into subject areas in workshops</li> <li>Be expected to study independently</li> <li>Participate in industry and trade visits</li> </ul> <p>Our teaching is supported through our Virtual Learning Environment called Blackboard. This means you can access a range of materials to support your lectures wherever you are.</p> <p>We’ll also assign you a supervisor to support you throughout your research project.</p></div> <div style="display: none;" data-mode="msc-part-time-september-start" data-source="Contensis" data-field="Teaching"><p>We know that everyone learns differently. So not only do we use traditional ways of teaching like lectures, we also use problem-based learning to help you apply your skills.</p> <p>For this course, you'll:</p> <ul> <li>Work with others on group work</li> <li>Delve deeper into subject areas in workshops</li> <li>Be expected to study independently</li> <li>Participate in industry and trade visits</li> </ul> <p>Our teaching is supported through our Virtual Learning Environment called Blackboard. This means you can access a range of materials to support your lectures wherever you are.</p> <p>We’ll also assign you a supervisor to support you throughout your research project.</p></div> <div class="toggle-read_more read-more__hidden"> <h3 class="h4">Assessment</h3> <div data-mode="msc-full-time-january-start" data-source="Contensis" data-field="Assessment"><p>There are two types of assessments: practice (also called formative) or formal (also called summative).</p> <p>Practice assessments do not count towards your final mark. These are your chance to test your understanding – and learn how to improve for the real thing.</p> <p>You’ll have formal assessments at the end of each module. These could include essays, exams, or portfolios.</p></div> <div style="display: none;" data-mode="msc-full-time-distance-learning-september-start" data-source="Contensis" data-field="Assessment"><p>There are two types of assessments: practice (also called formative) or formal (also called summative).</p> <p>Practice assessments do not count towards your final mark. These are your chance to test your understanding – and learn how to improve for the real thing.</p> <p>You’ll have formal assessments at the end of each module. These could include essays, exams, or portfolios.</p></div> <div style="display: none;" data-mode="msc-full-time-september-start" data-source="Contensis" data-field="Assessment"><p>There are two types of assessments: practice (also called formative) or formal (also called summative).</p> <p>Practice assessments do not count towards your final mark. These are your chance to test your understanding – and learn how to improve for the real thing.</p> <p>You’ll have formal assessments at the end of each module. These could include essays, exams, or portfolios.</p></div> <div style="display: none;" data-mode="msc-part-time-september-start" data-source="Contensis" data-field="Assessment"><p>There are two types of assessments: practice (also called formative) or formal (also called summative).</p> <p>Practice assessments do not count towards your final mark. These are your chance to test your understanding – and learn how to improve for the real thing.</p> <p>You’ll have formal assessments at the end of each module. These could include essays, exams, or portfolios.</p></div> <h3 class="h4">Learning support</h3> <div data-source="Contensis" data-field="Learning support [in Standard Statements]"> <p>Your course tutors will provide lots of support. But you can also take advantage of our Academic Skills team, who can help you with:</p> <ul> <li>Study skills (including reading, note-taking and presentation skills)</li> <li>Written English (including punctuation, grammar)</li> <li>Academic writing (including how to reference)</li> <li>Research skills</li> <li>Critical thinking</li> <li>Revision, assessment and exam skills (including time management)</li> </ul> </div> <h3 class="h4">Additional support</h3> <div data-source="Contensis" data-field="Additional needs support [in Standard Statements]"> <p>If you have additional needs like dyslexia or a sensory impairment, then our Student Inclusion Services are here to help make sure nothing stands in your way.</p> </div> <h3 class="h4">Feedback</h3> <div data-mode="msc-full-time-january-start" data-source="Contensis" data-field="Feedback"><p>We know that it’s important for you to be able to gauge your progress. So, your tutor will give you feedback on any practice assessments you do.</p> <p>We usually give you feedback on formal assessments within 20 working days, but the format will vary for each module.</p></div> <div style="display: none;" data-mode="msc-full-time-distance-learning-september-start" data-source="Contensis" data-field="Feedback"><p>We know that it’s important for you to be able to gauge your progress. So, your tutor will give you feedback on any practice assessments you do.</p> <p>We usually give you feedback on formal assessments within 20 working days, but the format will vary for each module.</p></div> <div style="display: none;" data-mode="msc-full-time-september-start" data-source="Contensis" data-field="Feedback"><p>We know that it’s important for you to be able to gauge your progress. So, your tutor will give you feedback on any practice assessments you do.</p> <p>We usually give you feedback on formal assessments within 20 working days, but the format will vary for each module.</p></div> <div style="display: none;" data-mode="msc-part-time-september-start" data-source="Contensis" data-field="Feedback"><p>We know that it’s important for you to be able to gauge your progress. So, your tutor will give you feedback on any practice assessments you do.</p> <p>We usually give you feedback on formal assessments within 20 working days, but the format will vary for each module.</p></div> </div> </div> </div> </section> <section class="tabs__section" id="teachingStudyTime"> <div> <div> <div data-mode="msc-full-time-january-start" data-source="Contensis" data-field="Study time"><p>Your study time will include scheduled classes, independent learning and assessments. It will vary depending on your module choices.</p></div> <div style="display: none;" data-mode="msc-full-time-distance-learning-september-start" data-source="Contensis" data-field="Study time"><p>Your study time will include scheduled classes, independent learning and assessments. It will vary depending on your module choices.</p></div> <div style="display: none;" data-mode="msc-full-time-september-start" data-source="Contensis" data-field="Study time"><p>Your study time will include scheduled classes, independent learning and assessments. It will vary depending on your module choices.</p></div> <div style="display: none;" data-mode="msc-part-time-september-start" data-source="Contensis" data-field="Study time"><p>Your study time will include scheduled classes, independent learning and assessments. It will vary depending on your module choices.</p></div> </div> <div> </div> </div> <div class="grid"> <div class="col-3/4@tablet"> <h3 class="h4">Independent learning</h3> <div data-mode="msc-full-time-january-start" data-source="Contensis" data-field="Independent learning"><p>As well as timetabled sessions, we know it’s important for you to discover things on your own terms. This could involve:</p> <ul> <li>Creating live content for digital platforms</li> <li>Working on projects, alone or in a group</li> <li>Researching in the library</li> <li>Preparing coursework</li> <li>Reading journals, articles and books</li> </ul> <p>We’ve invested in state-of-the-art facilities to help you make the most of your private study time. Whether you need a library, a computer, or a lab, you’ll find it at Staffordshire University.</p></div> <div style="display: none;" data-mode="msc-full-time-distance-learning-september-start" data-source="Contensis" data-field="Independent learning"><p>As well as timetabled sessions, we know it’s important for you to discover things on your own terms. This could involve:</p> <ul> <li>Creating live content for digital platforms</li> <li>Working on projects, alone or in a group</li> <li>Researching in the library</li> <li>Preparing coursework</li> <li>Reading journals, articles and books</li> </ul> <p>We’ve invested in state-of-the-art facilities to help you make the most of your private study time. Whether you need a library, a computer, or a lab, you’ll find it at Staffordshire University.</p></div> <div style="display: none;" data-mode="msc-full-time-september-start" data-source="Contensis" data-field="Independent learning"><p>As well as timetabled sessions, we know it’s important for you to discover things on your own terms. This could involve:</p> <ul> <li>Creating live content for digital platforms</li> <li>Working on projects, alone or in a group</li> <li>Researching in the library</li> <li>Preparing coursework</li> <li>Reading journals, articles and books</li> </ul> <p>We’ve invested in state-of-the-art facilities to help you make the most of your private study time. Whether you need a library, a computer, or a lab, you’ll find it at Staffordshire University.</p></div> <div style="display: none;" data-mode="msc-part-time-september-start" data-source="Contensis" data-field="Independent learning"><p>As well as timetabled sessions, we know it’s important for you to discover things on your own terms. This could involve:</p> <ul> <li>Creating live content for digital platforms</li> <li>Working on projects, alone or in a group</li> <li>Researching in the library</li> <li>Preparing coursework</li> <li>Reading journals, articles and books</li> </ul> <p>We’ve invested in state-of-the-art facilities to help you make the most of your private study time. Whether you need a library, a computer, or a lab, you’ll find it at Staffordshire University.</p></div> </div> </div> </section> <section class="tabs__section" id="teachingAssessment"> <div> <div class="grid grid-3-cols" data-mode="msc-full-time-january-start"> </div> <div class="grid grid-3-cols" style="display: none;" data-mode="msc-full-time-distance-learning-september-start"> </div> <div class="grid grid-3-cols" style="display: none;" data-mode="msc-full-time-september-start"> </div> <div class="grid grid-3-cols" style="display: none;" data-mode="msc-part-time-september-start"> </div> </div> </section> </div>  <section class="slab slab--bg-offwhite align-full"> <div class="wrap"> <h3>Staff</h3> <div class="grid"> <div class="col-1@tablet" data-source="Contensis" data-field="Staff profiles"> <div class="js-slider--generic" data-slick='{"slidesToShow": 2.1, "slidesToScroll": 2}'> <div> <div class="card card--flex card--profile card--grey-with-teal"> <figure class="card__figure"> <img src="/image-library/staff-profiles/paul-dobson.x651ad530.jpg?w=373&h=554&crop=300,300,36,68" alt='' > </figure> <div class="card__content"> <div class="title"> <h3 class="h5">Paul Dobson</h3> </div> <p class="strong">Senior Lecturer</p> <p>Senior Lecturer for over ten years, specialising in digital and strategic marketing. This includes Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), inbound and outbound Marketing, social media and influencer marketing.</p> <a href="/people/paul-dobson" class="button button button--outline"> Paul's profile </a> </div> </div> </div> <div> <div class="card card--flex card--profile card--teal-with-neon"> <figure class="card__figure"> <img src="/image-library/staff-profiles/joe-2023-photo.x08412b85.jpg?w=300&h=375&crop=300,300,0,75" alt='' > </figure> <div class="card__content"> <div class="title"> <h3 class="h5">Dr Joe Hazzam</h3> </div> <p class="strong">Interim Course Director</p> <p>Joe is a Senior Lecturer, and course leader of the BSc digital and social media programme. Joe delivers workshops and masterclasses on social media and digital marketing strategies with 17 years of experience in strategic and digital marketing</p> <a href="/people/joe-hazzam" class="button button button--outline"> Joe's profile </a> </div> </div> </div> <div> <div class="card card--flex card--profile card--grey-with-teal"> <figure class="card__figure"> <img src="/image-library/staff-profiles/jon-fairburn.x08c7d36e.jpg?w=150&h=150" alt='' > </figure> <div class="card__content"> <div class="title"> <h3 class="h5">Jon FAIRBURN</h3> </div> <p class="strong">Emeritus Professor</p> <p>Professor Jon Fairburn is active in teaching, research, bid writing and public engagement. He has incorporated credited work experience into geography and tourism degrees as well as the MSc Digital Marketing Management. </p> <a href="/people/jon-fairburn" class="button button button--outline"> Jon's profile </a> </div> </div> </div> <div> <div class="card card--flex card--profile card--grey-with-teal"> <figure class="card__figure"> <img src="/image-library/staff-profiles/c.hold.x7fdbcc97.jpg?w=300&h=300" alt='' > </figure> <div class="card__content"> <div class="title"> <h3 class="h5">Craig Holdcroft</h3> </div> <p class="strong">Lecturer In Business</p> <p>Craig is a lecturer in Business Management and Digital Marketing and has industry experience in both sales management and digital marketing. He has been lecturing and sharing knowledge of industry working and digital practices across all levels.</p> <a href="/people/craig-holdcroft" class="button button button--outline"> Craig's profile </a> </div> </div> </div> <div> <div class="card card--flex card--profile card--grey-with-teal"> <figure class="card__figure"> <img src="/image-library/staff-profiles/k-mitchell.x21d2f449.png?crop=300,300,0,48&w=150&h=150" alt='' > </figure> <div class="card__content"> <div class="title"> <h3 class="h5">Kathryn Mitchell</h3> </div> <p class="strong">Senior Lecturer</p> <p>Lecturer in Digital Marketing, specialising in developing strategy in changing and disruptive environments, assessing occupational competency and using technology to increase operational efficiency. Kathryn joined Staffordshire University in 2019.</p> <a href="/people/kathryn-taylor" class="button button button--outline"> Kathryn's profile </a> </div> </div> </div> </div> </div> </div> </div> </section>  </div> </section> <section class="slab" id="fees"> <div class="wrap">  <div class="title title--has-tail js-waypoint"> <h2>Fees</h2> </div> <div class="tabs js-tabs"> <nav class="tabs__nav"> <ul class="tabs__list"> <li class="tabs__item"><a class="tabs__link is-selected" href="#feesOverview">Overview</a></li> <li class="tabs__item"><a class="tabs__link" href="#feesAdditionalCosts">Additional costs</a></li> <li class="tabs__item"><a class="tabs__link" href="#feesFinancialSupport">Financial support</a></li> </ul> </nav> <section class="tabs__section" id="feesOverview"> <div class="grid"> <div class="col-3/4@tablet"> <div data-mode="msc-full-time-january-start"> <p><strong>For the course starting on 27 January 2025 the tuition fees are:</strong></p> <div class="row"> <div class="large-12 column"> <table class="table--modules"> <caption class="visually-hidden">Tuition fees for MSc-Full-time, January start</caption> <thead> <tr> <th>Study option</th> <th>UK / Channel Islands</th> <th>International</th> </tr> </thead> <tbody> <tr> <td>Full-time</td> <td id="home-fee-SSTK-F-S-C-0613-msc-full-time-january-start-starting-2025-01-27" data-source="SITS, as part of the Recruiting Year data" data-field="home-fee-SSTK-F-S-C-0613-msc-full-time-january-start-starting-2025-01-27">£8,900 per course</td> <td id="overseas-fee-SSTK-F-S-C-0613-msc-full-time-january-start-starting-2025-01-27" data-source="SITS, as part of the Recruiting Year data" data-field="overseas-fee-SSTK-F-S-C-0613-msc-full-time-january-start-starting-2025-01-27">£16,750 per course</td> </tr> </tbody> </table> </div> </div> </div> <div style="display:none;" data-mode="msc-full-time-distance-learning-september-start"> <p><strong>For the course starting on 22 September 2025 the tuition fees are:</strong></p> <div class="row"> <div class="large-12 column"> <table class="table--modules"> <caption class="visually-hidden">Tuition fees for MSc-Full-time, January start</caption> <thead> <tr> <th>Study option</th> </tr> </thead> <tbody> <tr> <td>Full-time</td> </tr> </tbody> </table> </div> </div> </div> <div style="display:none;" data-mode="msc-full-time-september-start"> <p><strong>For the course starting on 22 September 2025 the tuition fees are:</strong></p> <div class="row"> <div class="large-12 column"> <table class="table--modules"> <caption class="visually-hidden">Tuition fees for MSc-Full-time, January start</caption> <thead> <tr> <th>Study option</th> <th>UK / Channel Islands</th> <th>International</th> </tr> </thead> <tbody> <tr> <td>Full-time</td> <td data-source="SITS, as part of the Recruiting Year data" data-field="home-fee-SSTK-F-S-C-0550-msc-full-time-september-start-starting-2025-09-22">£9,165 per course</td> <td data-source="SITS, as part of the Recruiting Year data" data-field="overseas-fee-SSTK-F-S-C-0550-msc-full-time-september-start-starting-2025-09-22">£16,750 per course</td> </tr> </tbody> </table> </div> </div> </div> <div style="display:none;" data-mode="msc-part-time-september-start"> </div> <div data-mode="msc-full-time-january-start" data-source="Contensis"> <p>If you would like to know more about the fees listed and what this means to you then please get in touch with our <a href="http://www.staffs.ac.uk/enquiries">Enquiries Team</a>.</p> <h3>Alumni discount</h3> <p>If you've previously completed a University of Staffordshire undergraduate degree (excluding HND and foundation degrees) you may be entitled to a discount of up to 25% off your course fees for any subsequent postgraduate taught course (terms apply, see the <a href="https://www.staffs.ac.uk/student-life/fees-and-finance/additional-funding/alumni-discount">alumni discount</a> page for details). If you have any questions about how this relates to you, please contact <a href="mailto:feesandbursaries@staffs.ac.uk">feesandbursaries@staffs.ac.uk</a>.</p> </div> <div class="value" style="display: none;" data-mode="msc-full-time-distance-learning-september-start" data-source="Contensis"> <p>If you would like to know more about the fees listed and what this means to you then please get in touch with our <a href="http://www.staffs.ac.uk/enquiries">Enquiries Team</a>.</p> <h3>Alumni discount</h3> <p>If you've previously completed a University of Staffordshire undergraduate degree (excluding HND and foundation degrees) you may be entitled to a discount of up to 25% off your course fees for any subsequent postgraduate taught course (terms apply, see the <a href="https://www.staffs.ac.uk/student-life/fees-and-finance/additional-funding/alumni-discount">alumni discount</a> page for details). If you have any questions about how this relates to you, please contact <a href="mailto:feesandbursaries@staffs.ac.uk">feesandbursaries@staffs.ac.uk</a>.</p> </div> <div class="value" style="display: none;" data-mode="msc-full-time-september-start" data-source="Contensis"> <p>If you would like to know more about the fees listed and what this means to you then please get in touch with our <a href="http://www.staffs.ac.uk/enquiries">Enquiries Team</a>.</p> <h3>Alumni discount</h3> <p>If you've previously completed a University of Staffordshire undergraduate degree (excluding HND and foundation degrees) you may be entitled to a discount of up to 25% off your course fees for any subsequent postgraduate taught course (terms apply, see the <a href="https://www.staffs.ac.uk/student-life/fees-and-finance/additional-funding/alumni-discount">alumni discount</a> page for details). If you have any questions about how this relates to you, please contact <a href="mailto:feesandbursaries@staffs.ac.uk">feesandbursaries@staffs.ac.uk</a>.</p> </div> <div class="value" style="display: none;" data-mode="msc-part-time-september-start" data-source="Contensis"> <p>If you would like to know more about the fees listed and what this means to you then please get in touch with our <a href="http://www.staffs.ac.uk/enquiries">Enquiries Team</a>.</p> <h3>Alumni discount</h3> <p>If you have previously completed an undergraduate degree with us, you may be entitled to an <a href="https://www.staffs.ac.uk/courses/postgraduate/fees-and-funding/alumni-discount">alumni discount</a> off your course fee for any subsequent postgraduate taught course. For further information please contact <a href="mailto:feesandbursaries@staffs.ac.uk" target="_blank" rel="noreferrer noopener">feesandbursaries@staffs.ac.uk</a>.</p> </div> </div> </div> </section> <section class="tabs__section" id="feesAdditionalCosts"> <div class="grid grid-3-cols"> <div data-source="Contensis" data-field="Fee exclusions"> <table class="table--modules"> <caption class="visually-hidden">Not included in tuition fees</caption> <thead> <tr> <th>Not included in the fees:</th> </tr> </thead> <tbody> <tr> <td> <div data-mode="msc-full-time-january-start"><p>Any optional study trips</p> <p>Travel to and from any work placements</p></div> <div style="display: none;" data-mode="msc-full-time-distance-learning-september-start"><p>Any optional study trips</p> <p>Travel to and from any work placements</p></div> <div style="display: none;" data-mode="msc-full-time-september-start"><p>Any optional study trips</p> <p>Travel to and from any work placements</p></div> <div style="display: none;" data-mode="msc-part-time-september-start"><p>Any optional study trips</p> <p>Travel to and from any work placements</p></div> </td> </tr> </tbody> </table> </div> <div> <table class="table--modules"> <caption class="visually-hidden">Accommodation and living costs</caption> <thead> <tr> <th>Accommodation and living costs</th> </tr> </thead> <tbody> <tr> <td data-source="Contensis" data-field="Accommodation fee statement [in Standard Statements]"><p>Accommodation and living costs are not included in our fees. </p> <p>For more information on accommodation and living costs, please see: <a href="http://www.staffs.ac.uk/accommodation">Accommodation</a></p></td> </tr> </tbody> </table> </div> </div> </section> <section class="tabs__section" id="feesFinancialSupport"> <div class="grid"> <div class="col-3/4@tablet"> <div> <h3 class="h4">Sources of financial support</h3> <div data-source="Contensis" data-field="Financial support sources [in Standard Statements]"><p>Providing you are studying towards a full Masters qualification you may be able to apply for a postgraduate loan of up to £11,570 to help with tuition fees, maintenance and other associated costs. Student loans are available for many of our postgraduate degrees and are provided by the Student Loans Company (SLC). The loan can cover a wide range of postgraduate study options; part-time, full-time and distance learning. </p> <p>For more information and how to apply visit <a href="https://www.staffs.ac.uk/student-life/fees-and-finance/postgraduate/masters-loan">masters loan</a>.</p></div> </div> <div> </div> <div> </div> </div> </div> </section> </div> </div> </section> <section> <div class="wrap"> <div class="title title--has-tail js-waypoint"> <h2>Our students</h2> </div> <div data-source="Contensis" data-field="Student testimonials"> <section class="tabs__section" id="studentStories" data-slider-isrefreshed="0"> <div class="js-slider--generic" data-slick='{"slidesToShow": 3.1, "slidesToScroll": 3}'> <div> <article class="card card--testimonial card--burgundy" aria-label="Eerik Beeton"> <div class="card__content"> <blockquote> <figure class="blockquote__figure align-center align-size-md"> <img src="/image-library/courses/testimonials/erik-beeton400x400.xa15042c9.jpg?w=150&h=150" alt="" /> </figure> <q class="blockquote__title">I am highly satisfied of the structure of this course.</q> <div class="blockquote__prose"> <p>I’ve found the personal tutoring meeting as an invaluable part of the course. I’ve had the chance to discuss my future in academia with my course leader who has been able to give me like high-level understanding and practical advice on how to achieve my goals. Therefore, as an individual who was looking to improve my understanding of the current trends and tools to improve my career progression, I am highly satisfied of the structure of this course. This is due to both the high level of support and education provided. </p> </div> <footer class="blockquote__footer"> <p class="cite">Eerik Beeton </p> <p>Digital Marketing Management MSc Graduate</p> </footer> </blockquote> </div> </article> </div> <div> <article class="card card--testimonial card--burgundy" aria-label="Sohnia Butt"> <div class="card__content"> <blockquote> <figure class="blockquote__figure align-center align-size-md"> <img src="/image-library/courses/testimonials/sohnia-butt.xb3c1ff8e.jpg?w=150&h=150" alt="" /> </figure> <q class="blockquote__title">I would highly recommend this degree if you wish to strengthen your position in the industry.</q> <div class="blockquote__prose"> <p>I would highly recommend this degree if you wish to strengthen your position in the industry. This degree has far more to offer than I could have ever comprehended, I have learnt so much already and I am looking forward to learning more, through attending classes and my upcoming work-based project. I am extremely satisfied with level of professionalism and how well-defined the course has turned out to be. Even at master’s level the amount of support for students is amazing, I am looking forward to further learning and improving my skills in digital marketing.</p> </div> <footer class="blockquote__footer"> <p class="cite">Sohnia Butt </p> <p>Digital Marketing Management MSc</p> </footer> </blockquote> </div> </article> </div> <div> <article class="card card--testimonial card--burgundy" aria-label="Hirune Upeksha Rajaguru Senadipathige"> <div class="card__content"> <blockquote> <figure class="blockquote__figure align-center align-size-md"> <img src="/image-library/courses/testimonials/hirune-rajaguru-400x400.x731aa657.jpg?w=150&h=150" alt="" /> </figure> <q class="blockquote__title">The MSc in Digital Marketing is a fantastic course.</q> <div class="blockquote__prose"> <p>The MSc in Digital Marketing is a fantastic course. It provides you theoretical and practical knowledge of understanding and implementing digital marketing tools and techniques.The lectures are highly skilled and have first-hand experience in what they taught us, and the assessments will keep you up on your feet, but you will enjoy doing them.</p> </div> <footer class="blockquote__footer"> <p class="cite">Hirune Upeksha Rajaguru Senadipathige </p> <p>Digital Marketing Management MSc</p> </footer> </blockquote> </div> </article> </div> </div> </section> </div> </div> </section> <section class="slab slab--bg-dark-blue " id="apply"> <div class="wrap"> <div class="title title--has-tail js-waypoint"> <h2>Apply</h2> </div> <div class="box box--bg-slate"> <div class="box__content" data-mode="msc-full-time-january-start"> <table class="table--apply"> <thead> <tr> <th>Location</th> <th>Award</th> <th>Study option</th> <th>Start date</th> <th><span class="visually-hidden">Apply Link</span></th> </tr> </thead> <tbody data-source="SITS"> <tr> <td data-label="Location">Stoke-on-Trent campus</td> <td data-label="Award">MSc</td> <td data-label="Study option">Full-time, January start</td> <td data-label="Start date">27 January 2025</td> <td class="table--apply__buttonCell"> <a href="https://evision.staffs.ac.uk/urd/sits.urd/run/siw_ipp_lgn.login?process=siw_ipp_app&code1=DSSTKPTSMKT09&code2=0001" class="button button--block button--pointy">Apply now</a> </td> </tr> </tbody> </table> </div> <div class="box__content" data-mode="msc-full-time-september-start" style="display: none;"> <table class="table--apply"> <thead> <tr> <th>Location</th> <th>Award</th> <th>Study option</th> <th>Start date</th> <th><span class="visually-hidden">Apply Link</span></th> </tr> </thead> <tbody data-source="SITS"> <tr> <td data-label="Location">Stoke-on-Trent campus</td> <td data-label="Award">MSc</td> <td data-label="Study option">Full-time, September start</td> <td data-label="Start date">22 September 2025</td> <td class="table--apply__buttonCell"> <a href="https://evision.staffs.ac.uk/urd/sits.urd/run/siw_ipp_lgn.login?process=siw_ipp_app&code1=DSSTKPTSMKT05SE&code2=0003" class="button button--block button--pointy">Apply now</a> </td> </tr> </tbody> </table> </div> <div class="box__content" data-mode="msc-part-time-september-start" style="display: none;"> <table class="table--apply"> <thead> <tr> <th>Location</th> <th>Award</th> <th>Study option</th> <th>Start date</th> <th><span class="visually-hidden">Apply Link</span></th> </tr> </thead> <tbody data-source="SITS"> </tbody> </table> </div> </div> <div class="grid" data-mode="msc-full-time-distance-learning-september-start" style="display: none;"> <div class="col-1/2@desktop"> <div class="row text-white"> <div> <p>Applications are not currently available for this course.</p> </div> </div> </div> <div class="col-1/2@desktop"> <div> <a href="//www.staffs.ac.uk/enquiries/" class="button align-center">Enquire about this course </a> </div> </div> </div> </div> </section> <section> <div class="wrap"> <div class="slab"> <div class="grid"> <div class="col-3/4@tablet"> <h3 id="rules-heading">Rules and regulations</h3> <div data-source="Contensis" data-field="Rules and Regulations [in Standard Statements]"><p>If you are offered a place at University of Staffordshire, your offer will be subject to our rules, regulations and enrolment conditions, which may vary from time to time.</p> <p>Students of University of Staffordshire enter into a contract with us and are bound by these rules and regulations, which are subject to change. For more information, please see: <a href="https://www.staffs.ac.uk/students/course-administration/academic-policies-and-regulations">University Policies and Regulations</a>. </p></div> </div> </div> </div> </div> </section> <section class="slab slab--bg-offwhite"> <div class="wrap">  <h3 class="margin-bottom-xl">Have you considered?</h3> <div class="grid grid--flush grid-2-cols@mobile-wide grid-3-cols@tablet-wide tile-group" data-source="Automated OR Contensis" data-field="This shows courses in the same marketing group, or if entries have been selected, they will override the former"> <article class="card card--flex card--course card--burgundy" aria-label="Business Administration MBA"> <div class="card__content"> <h3 class="h5 card__title"><a href="/course/business-administration-mba" class="link--stretched">Business Administration MBA</a></h3> <p> Optional pathways in Finance, Marketing, Human Resource Management. </p> <dl class="meta--inline-dd"> <div class="meta__item"> <dt>Study options</dt> <dd>Full-time</dd> <dd>Part-time</dd> <dd>Placement year</dd> <dd>January start</dd> <dd>September start</dd> </div> </dl> </div> </article> <article class="card card--flex card--course card--burgundy" aria-label="Business Administration DBA"> <div class="card__content"> <h3 class="h5 card__title"><a href="/course/business-administration-dba" class="link--stretched">Business Administration DBA</a></h3> <dl class="meta--inline-dd"> <div class="meta__item"> <dt>Study options</dt> <dd>Part-time, blended learning</dd> <dd>September start</dd> </div> </dl> </div> </article> <article class="card card--flex card--course card--burgundy" aria-label="Entrepreneurship (Peter Coates) MSc"> <div class="card__content"> <h3 class="h5 card__title"><a href="/course/entrepreneurship-peter-coates-msc" class="link--stretched">Entrepreneurship (Peter Coates) MSc</a></h3> <dl class="meta--inline-dd"> <div class="meta__item"> <dt>Study options</dt> <dd>Full-time</dd> </div> </dl> </div> </article> <article class="card card--flex card--course card--burgundy" aria-label="International Business Management MSc"> <div class="card__content"> <h3 class="h5 card__title"><a href="/course/international-business-management-msc" class="link--stretched">International Business Management MSc</a></h3> <dl class="meta--inline-dd"> <div class="meta__item"> <dt>Study options</dt> <dd>Full-time</dd> <dd>January start</dd> <dd>September start</dd> </div> </dl> </div> </article> <article class="card card--flex card--course card--burgundy" aria-label="International Finance and Accounting MSc"> <div class="card__content"> <h3 class="h5 card__title"><a href="/course/accounting-finance-msc" class="link--stretched">International Finance and Accounting MSc</a></h3> <dl class="meta--inline-dd"> <div class="meta__item"> <dt>Study options</dt> <dd>Full-time</dd> <dd>January start</dd> <dd>September start</dd> </div> </dl> </div> </article> <article class="card card--flex card--course card--burgundy" aria-label="Strategic Human Resource Management MA"> <div class="card__content"> <h3 class="h5 card__title"><a href="/course/strategic-human-resource-management-ma" class="link--stretched">Strategic Human Resource Management MA</a></h3> <dl class="meta--inline-dd"> <div class="meta__item"> <dt>Study options</dt> <dd>Full-time</dd> <dd>January start</dd> <dd>September start</dd> </div> </dl> </div> </article> </div>  </div> </section> <section> <div class="wrap"> <aside class="system-info margin-top-md"> <p class="system-info__text" data-mode="msc-full-time-january-start">29/11/2024 04:15:25 / Digital Marketing Management / Full-time, January start / 9.0 / 40.0 / SSTK-F-S-C-0613 / <a href="/course/digital-marketing-management-msc?a=msc&m=msc-full-time-january-start" rel="nofollow" style="color:#1D1D1B">Direct link</a></p> <p style="display:none;" class="system-info__text" data-mode="msc-full-time-distance-learning-september-start">29/11/2024 04:15:25 / Digital Marketing 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var mode = ''; var award = ''; </script><noscript><p>Browser does not support script.</p></noscript> </main> <div id="accolade-slider" class="slab slab--bg-slate"> <div class="wrap"> <div class="accolade-slider js-slider--accolades"> <div> <article class="accolade-slider__item" aria-label="2nd in the UK for quality education: Sustainable Development Goal 4, Times Higher Education Impact Rankings 2024"> <figure class="accolade-slider__item-figure"> <svg version="1.1" id="svg-2nd-in-uk" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 300.7 289.9" style="enable-background:new 0 0 300.7 289.9;" xml:space="preserve"> <style type="text/css"> .svg--second{fill:currentColor;} </style> <path class="svg--second" d="M283.9,34.5c0-4.1-0.7-7.5-2.1-10.4c-1.4-2.9-3.3-5.2-5.7-7c-2.4-1.8-5.2-3.1-8.4-3.9 c-3.2-0.8-6.6-1.2-10.2-1.2h-14.7v44.5h16c3.3,0,6.5-0.5,9.5-1.4c3-1,5.7-2.4,8-4.2c2.3-1.9,4.1-4.2,5.5-6.9 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c-3.5,7.8-8,14.4-13.8,19.8c-5.7,5.4-12.9,8.1-21.5,8.1c-8.9,0-15.3-2.7-19.4-8.1c-4.1-5.4-6.8-12-8.1-19.8 c-1.3-7.8-1.6-15.9-1-24.3c0.6-8.4,1.4-15.7,2.3-21.7C177.8,112.5,179.1,105.3,180.8,96.9L180.8,96.9z"/> </svg> </figure> <div class="h6 accolade-slider__item-title">for Social Inclusion</div> <div class="accolade-slider__item-description"> <p>The Times and The Sunday Times Good University Guide 2023</p> </div> </article> </div> <div> <article class="accolade-slider__item" aria-label="87% of Research Impact is ‘Outstanding’ or ‘Very Considerable’: Research Excellence Framework 2021"> <figure class="accolade-slider__item-figure"> <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 492.9 291.2" style="enable-background:new 0 0 492.9 291.2;" xml:space="preserve"> <path style="fill:currentColor;" d="M492.9,69.1c0-3.2-0.6-6.1-1.8-8.9c-1.2-2.8-2.8-5.2-4.9-7.3c-2-2.1-4.5-3.7-7.2-4.9c-2.8-1.2-5.8-1.8-8.9-1.8 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of Research is “Internationally Excellent” or “World Leading”: Research Excellence Framework 2021"> <figure class="accolade-slider__item-figure"> <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 292.2 173.6" style="enable-background:new 0 0 292.2 173.6;" xml:space="preserve"> <path style="fill:currentColor;" d="M292.2,39.2c0-1.9-0.4-3.8-1.1-5.5c-0.7-1.7-1.7-3.2-3-4.5c-1.3-1.3-2.7-2.3-4.4-3c-1.7-0.7-3.5-1.1-5.5-1.1 s-3.8,0.4-5.5,1.1c-1.7,0.7-3.2,1.7-4.4,3c-1.3,1.3-2.2,2.8-3,4.5c-0.7,1.7-1.1,3.5-1.1,5.5c0,1.9,0.4,3.8,1.1,5.5 c0.7,1.7,1.7,3.2,3,4.5c1.3,1.3,2.7,2.3,4.4,3c1.7,0.7,3.5,1.1,5.5,1.1s3.8-0.4,5.5-1.1c1.7-0.7,3.2-1.7,4.4-3 c1.3-1.3,2.2-2.8,3-4.5C291.8,43,292.2,41.2,292.2,39.2L292.2,39.2z M284.9,39.2c0,1.9-0.6,3.6-2,4.9c-1.3,1.3-2.9,2-4.8,2 c-1.9,0-3.5-0.7-4.8-2c-1.3-1.3-2-3-2-4.9c0-1.9,0.7-3.5,2-4.8c1.3-1.3,2.9-2,4.8-2c1.9,0,3.5,0.7,4.8,2 C284.3,35.7,284.9,37.3,284.9,39.2L284.9,39.2z 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