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margin: 0 auto;"><div class="bg-wt-background text-wt-text-on-background"><div style="padding-top:1.5rem; padding-bottom:1.5rem;"><style> .bh__byline_wrapper { font-size: .875rem; line-height: 1.25rem; vertical-align: middle; justify-content: space-between; display: block; } .bh__byline_social_wrapper { display: flex; margin-top: 0.5rem; align-items: center; } .bh__byline_social_wrapper > * + * { margin-left: 1rem; } @media (min-width: 768px) { .bh__byline_wrapper { display: flex; } .bh__byline_social_wrapper { margin-top: 0rem; } } </style><div id="web-header" style="padding-left: 6px; padding-right: 6px; color: var(--wt-text-on-background-color) !important; padding-bottom: 2rem;"><h1 style="font-size: 36px; font-family:'Helvetica',Arial,sans-serif; line-height: 2.5rem; padding-bottom: 8px; font-weight: 700;">How This NYC Creator Keeps Producing Viral Events 🗽</h1><h2 style="font-size: 20px; font-family:'Helvetica',Arial,sans-serif; line-height: 1.75rem; padding-bottom: 20px; color: #222222; font-weight: 400;">We talked to Anthony Po's producer, Paige Nguyen</h2><div class="bh__byline_wrapper"><div><div style="display:flex;"><div style="display:flex; flex-direction:row; justify-content:flex-start;"><div style="display:flex;"></div><div style="display:flex; align-items:center;"><p style="left:24px;position:relative;font-family:'Helvetica',Arial,sans-serif;font-weight:normal;font-size:14px;color: var(--wt-text-on-background-color);margin:0px;line-height:20px;"><span class="text-wt-text-on-background" style="opacity:0.75;"> November 18, 2024 </span></p></div></div></div></div><div class="bh__byline_social_wrapper"><a href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fnews.thepublishpress.com%2Fp%2Fhow-this-nyc-creator-keeps-producing-viral-events" target="_blank"><div style="max-width:28px;"><svg fill="none" height="100%" viewBox="0 0 212 212" width="100%" xmlns="http://www.w3.org/2000/svg"><circle cx="106.214" cy="105.5" fill-opacity="0.15" 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90.4689H92.1797V143.799H108.831V115.801C108.831 100.135 128.812 98.8017 128.812 115.801V143.799H145.463V110.134C145.463 83.8026 115.824 84.8026 108.831 97.8018V90.4689Z" fill="#BAC2CE"></path></svg></div></a></div></div></div><div id="content-blocks"><div style="padding-bottom:10px;padding-left:6px;padding-right:6px;padding-top:20px;"><a href="https://artlist.io/blog/trend-report-2025?utm_source=pr&utm_medium=publishpress&utm_content=newsletter&utm_campaign=1124_trendreport" rel="nofollow noopener noreferrer" style="text-decoration: none;" target="_blank"><img alt="" style="margin:0 auto 0 auto;width:100%;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c59fe618-58af-4542-b30e-1792b3d1d08c/1118_Headerb__1_.png?t=1731953093"></a></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;"><p style="color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;"><b>Good morning.</b> <span style="color:rgb(34, 34, 34);">Whatever you thought of the W-sprayed, backside-exposed Mike Tyson vs. Jake Paul boxing event this weekend, one thing's for sure—people tuned in for it.</span><span style="color:rgb(34, 34, 34);"><b> </b></span><span style="color:rgb(34, 34, 34);">Here’s the fight, by the numbers:</span></p></div><div style="padding-bottom:12px;padding-left:26px;padding-right:18px;padding-top:12px;"><ul style="color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;"><li style="margin:5px 0px 0px 0px;"><p style="text-align:left;"><span style="color:rgb(34, 34, 34);">65 million → peak concurrent viewers</span></p></li><li style="margin:5px 0px 0px 0px;"><p style="text-align:left;"><span style="color:rgb(34, 34, 34);">60 million → households streamed globally</span></p></li><li style="margin:5px 0px 0px 0px;"><p style="text-align:left;"><span style="color:rgb(34, 34, 34);">100,000+ → streaming quality complaints issued to Netflix </span></p></li></ul></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;"><p style="color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;"><span style="color:rgb(34, 34, 34);"><b>PS–</b></span><span style="color:rgb(34, 34, 34);">We’re looking for a writer to report and find some of the best creator stories on the internet. Keep scrolling for more info!</span></p></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;"><p style="color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;"> — <b><a class="link" href="https://www.linkedin.com/in/hannah-doyle-51608628/?utm_source=news.thepublishpress.com&utm_medium=referral&utm_campaign=how-this-nyc-creator-keeps-producing-viral-events" target="_blank" style="-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;">Hannah Doyle</a></b><b> </b>&<b> </b><b><a class="link" href="https://www.linkedin.com/in/nathan-graber-lipperman/?utm_source=news.thepublishpress.com&utm_medium=referral&utm_campaign=how-this-nyc-creator-keeps-producing-viral-events" target="_blank" style="-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;">Nate Graber-Lipperman</a></b></p></div><div style="padding-bottom:10px;padding-left:6px;padding-right:6px;padding-top:20px;"><img alt="" style="margin:0 auto 0 auto;width:100%;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f8960ea-8852-407e-9156-52cb00e06e36/0623_Divider_B.png"></div><div id="how-paige-nguyen-produces-anthony-p" style="padding-bottom:2px;padding-left:6px;padding-right:6px;padding-top:10px;"><h1 style="color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:28px;font-weight:Bold;line-height:42px;margin:0;text-align:start;">How Paige Nguyen Produces Anthony Po’s Viral Events</h1></div><div style="padding-bottom:10px;padding-left:6px;padding-right:6px;padding-top:20px;"><img alt="" style="margin:0 auto 0 auto;width:100%;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ec3194bd-06b7-4b85-92d2-7bfac33a48ea/1118_Article_Photo_1__1_.png?t=1731951370"><div style="margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:6px;text-align:center;width:100%;"><small style="color:#a0a0a0;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#a0a0a0;text-decoration:none;"><p>Paige Nguyen (left) is part of the team who produces viral events with Anthony Po (far right), like the Cheeseball Man v. Cornhead Killer boxing match on Saturday (right) / <a class="link" href="https://www.youtube.com/watch?v=ZZP741D8Ks8&utm_source=news.thepublishpress.com&utm_medium=referral&utm_campaign=how-this-nyc-creator-keeps-producing-viral-events" target="_blank" style="-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;">OKPOP</a>, Photography by <a class="link" href="https://www.instagram.com/vicmystic/?utm_source=news.thepublishpress.com&utm_medium=referral&utm_campaign=how-this-nyc-creator-keeps-producing-viral-events" target="_blank" style="-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;">Vic Verbalaitis</a></p></small></div></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;"><p style="color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;"> On Saturday, a couple hundred patrons packed into Church Street Boxing in NYC for a night of musical performances and a boxing match—all hosted by comedy creator Anthony Po, aka <a class="link" href="https://www.youtube.com/@anthpo?utm_source=news.thepublishpress.com&utm_medium=referral&utm_campaign=how-this-nyc-creator-keeps-producing-viral-events" target="_blank" style="-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;">Anthpo</a>.  </p></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;"><p style="color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;"> We talked to Po’s producer, Paige Nguyen, about how their small team creates viral events such as the Timothée Chalamet <a class="link" href="https://www.youtube.com/watch?v=W0L9qs8rzfM&utm_source=news.thepublishpress.com&utm_medium=referral&utm_campaign=how-this-nyc-creator-keeps-producing-viral-events" target="_blank" style="-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;">lookalike contest</a> and the Cheeseball Man meetup <a class="link" href="https://www.youtube.com/watch?v=W0L9qs8rzfM&utm_source=news.thepublishpress.com&utm_medium=referral&utm_campaign=how-this-nyc-creator-keeps-producing-viral-events" target="_blank" style="-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;">in NYC</a> → </p></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;"><p style="color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;"><span style=""><b>Reading the room.</b></span> Nguyen described herself as someone who’s “chronically online.” In October, she observed that negative sentiment from the US presidential election was dominating online culture. </p></div><div style="padding-bottom:12px;padding-left:26px;padding-right:18px;padding-top:12px;"><ul style="color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;"><li style="margin:5px 0px 0px 0px;"><p style="text-align:left;"> Nguyen and Po wanted to encourage people to have fun and get together in public spaces, so they hung up 100 flyers around NYC advertising the lookalike contest and a $50 reward. </p></li><li style="margin:5px 0px 0px 0px;"><p style="text-align:left;"> The guerilla marketing resonated, as 10,000 people showed up (including <a class="link" href="https://www.nytimes.com/2024/10/28/nyregion/timothee-chalamet-lookalike-contest-new-york.html?utm_source=news.thepublishpress.com&utm_medium=referral&utm_campaign=how-this-nyc-creator-keeps-producing-viral-events" target="_blank" style="-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;">Chalamet himself</a>). </p></li><li style="margin:5px 0px 0px 0px;"><p style="text-align:left;"> The contest concept has since spread, with similar events taking place around <a class="link" href="https://chicago.suntimes.com/entertainment-and-culture/2024/11/16/glenview-therapist-wins-jeremy-allen-white-lookalike-contest-in-chicago?utm_source=news.thepublishpress.com&utm_medium=referral&utm_campaign=how-this-nyc-creator-keeps-producing-viral-events" target="_blank" style="-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;">the</a> <a class="link" href="https://variety.com/2024/music/global/harry-styles-lookalike-contest-london-1236205555/?utm_source=news.thepublishpress.com&utm_medium=referral&utm_campaign=how-this-nyc-creator-keeps-producing-viral-events" target="_blank" style="-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;">globe</a>. </p></li></ul></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;"><p style="color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;"><span style=""><b>Being flexible. </b></span>Nguyen has learned to bring Po’s attention to detail into event planning while still adjusting on the fly—such as having a backup location ready for the lookalike contest when police officers kicked them out of Washington Square Park. </p></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;"><p style="color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;"> “What people don’t see is just how much pre-production goes into events like these, but we like it that way,” Nguyen told us. “Anthony’s main goal is to foster community and make sure everyone is having a good time.” </p></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;"><p style="color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;"><span style=""><b>Collaboration is king.</b></span> Ahead of the boxing match, Nguyen helped curate a tight run-of-show that featured performances from fan favorite local superheros (including the Pickled Man and Sickly Sweet) to a rising underground rapper named <a class="link" href="https://www.instagram.com/khantrast/?hl=en&utm_source=news.thepublishpress.com&utm_medium=referral&utm_campaign=how-this-nyc-creator-keeps-producing-viral-events" target="_blank" style="-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;">Khantrast</a>. </p></div><div style="padding-bottom:12px;padding-left:26px;padding-right:18px;padding-top:12px;"><ul style="color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;"><li style="margin:5px 0px 0px 0px;"><p style="text-align:left;"> Those guests helped increase the event’s awareness by collectively <a class="link" href="https://www.instagram.com/p/DCfEzHxP4IX/?hl=en&utm_source=news.thepublishpress.com&utm_medium=referral&utm_campaign=how-this-nyc-creator-keeps-producing-viral-events" target="_blank" style="-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;">sharing</a> <a class="link" href="https://www.instagram.com/p/DCfheLrxmnN/?hl=en&utm_source=news.thepublishpress.com&utm_medium=referral&utm_campaign=how-this-nyc-creator-keeps-producing-viral-events" target="_blank" style="-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;">content</a> out to their local audiences. </p></li><li style="margin:5px 0px 0px 0px;"><p style="text-align:left;"> “There are so many moving parts that make up a successful event, and as the producer, you have to know what’s going on with each part at all times…[and] make sure everyone on set knows, too,” Nguyen said. </p></li></ul></div><div style="padding-bottom:10px;padding-left:6px;padding-right:6px;padding-top:20px;"><img alt="" style="margin:0 auto 0 auto;width:100%;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a1cc932b-0769-4a4f-87e2-678b46b62e66/0623_Divider_C.png"></div><div id="why-amazon-is-investing-in-the-crea" style="padding-bottom:2px;padding-left:6px;padding-right:6px;padding-top:10px;"><h1 style="color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:28px;font-weight:Bold;line-height:42px;margin:0;text-align:left;"><span style="font-size:2rem;">Why Amazon is Investing in the Creator Economy</span></h1></div><div style="padding-bottom:10px;padding-left:6px;padding-right:6px;padding-top:20px;"><img alt="" style="margin:0 auto 0 auto;width:100%;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/53749785-099f-4945-9d4b-aad9824b5558/1118_Article_Photo_2b.png?t=1731953163"><div style="margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:6px;text-align:center;width:100%;"><small style="color:#a0a0a0;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#a0a0a0;text-decoration:none;"><p>Spotter and Amazon join forces / Illustration by Moy Zhong</p></small></div></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;"><p style="color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;"> Amazon just made a big move in the creator economy by <a class="link" href="https://variety.com/2024/digital/news/amazon-invests-spotter-digital-creator-economy-1236194916/?utm_source=news.thepublishpress.com&utm_medium=referral&utm_campaign=how-this-nyc-creator-keeps-producing-viral-events" target="_blank" style="-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;">investing in Spotter</a>. The two companies are teaming up to open new opportunities for Spotter’s creators within the streaming and ecommerce giant.  </p></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;"><p style="color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;"><span style=""><b>Our own Samir Chaudry sat down with Spotter CEO Aaron DeBevoise</b></span> to <a class="link" href="https://open.spotify.com/episode/4ZO7zrmAdw6BupNhTkQyOH?si=p_aMtjLoRhatDxf04pCEGQ&utm_source=news.thepublishpress.com&utm_medium=referral&utm_campaign=how-this-nyc-creator-keeps-producing-viral-events" target="_blank" style="-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;">hear about</a> what the partnership means for creators → </p></div><div style="padding-bottom:12px;padding-left:26px;padding-right:18px;padding-top:12px;"><ul style="color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;"><li style="margin:5px 0px 0px 0px;"><p style="text-align:left;"><span style=""><b>New opportunities across video and commerce. </b></span>“This partnership could redefine content distribution, allowing creators to develop series for Prime Video, tap into new audiences, and integrate product lines within Amazon's retail framework,” DeBevoise said.  </p></li><li style="margin:5px 0px 0px 0px;"><p style="text-align:left;"><span style=""><b>Educate Amazon on creator video. </b></span>“It’s a no-brainer for Amazon to want to be involved in the creator ecosystem that exists today, but the question that is so daunting to even them is, ‘Where do you start?’” DeBevoise said. Spotter is utilizing data to help the platform make informed decisions on which creators to work with.  </p></li></ul></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;"><p style="color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;"><span style=""><b>Big picture: </b></span>Amazon made its first multi-million dollar creator investment with MrBeast’s <i><a class="link" href="https://news.thepublishpress.com/p/inside-mrbeasts-new-amazon-game-show" target="_blank" style="-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;">Beast Games</a></i> earlier this year, a deal which Spotter was intimately involved in.  </p></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;"><p style="color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;"> As Amazon <a class="link" href="https://www.hollywoodreporter.com/tv/tv-news/amazon-shut-down-freevee-1235780333/?utm_source=news.thepublishpress.com&utm_medium=referral&utm_campaign=how-this-nyc-creator-keeps-producing-viral-events" target="_blank" style="-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;">folds</a> its ad-supported streaming service Freevee into Prime Video, this Spotter partnership could provide a blueprint for how streamers engage with creators in the future, utilizing platforms as a guide to navigate the creator economy. </p></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;"><p style="color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;"> Check out the full conversation with DeBevoise on <i><a class="link" href="https://open.spotify.com/episode/4ZO7zrmAdw6BupNhTkQyOH?si=p_aMtjLoRhatDxf04pCEGQ&utm_source=news.thepublishpress.com&utm_medium=referral&utm_campaign=how-this-nyc-creator-keeps-producing-viral-events" target="_blank" style="-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;">The Colin and Samir Show</a></i><a class="link" href="https://open.spotify.com/episode/4ZO7zrmAdw6BupNhTkQyOH?si=p_aMtjLoRhatDxf04pCEGQ&utm_source=news.thepublishpress.com&utm_medium=referral&utm_campaign=how-this-nyc-creator-keeps-producing-viral-events" target="_blank" style="-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;"> </a>audio feed. </p></div><div style="padding-bottom:10px;padding-left:6px;padding-right:6px;padding-top:20px;"><img alt="" style="margin:0 auto 0 auto;width:100%;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a1cc932b-0769-4a4f-87e2-678b46b62e66/0623_Divider_C.png"></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;"><p style="color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;"> Sponsored by <a class="link" href="https://artlist.io/blog/trend-report-2025?utm_source=pr&utm_medium=publishpress&utm_content=newsletter&utm_campaign=1124_trendreport" target="_blank" style="-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;">Artlist Business</a></p></div><div id="prepare-for-whats-next-in-2025" style="padding-bottom:2px;padding-left:6px;padding-right:6px;padding-top:10px;"><h1 style="color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:28px;font-weight:Bold;line-height:42px;margin:0;text-align:left;">Prepare for What’s Next in 2025</h1></div><div style="padding-bottom:10px;padding-left:6px;padding-right:6px;padding-top:20px;"><a href="https://artlist.io/blog/trend-report-2025?utm_source=pr&utm_medium=publishpress&utm_content=newsletter&utm_campaign=1124_trendreport" rel="nofollow noopener noreferrer" style="text-decoration: none;" target="_blank"><img alt="" style="margin:0 auto 0 auto;width:100%;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f1b052b0-3679-4093-b7d1-ef5727e66835/Publish_Ad_Image__2_.png?t=1731604958"></a></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;"><p style="color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;"> How critical will human touch be as AI continues to rise? What should brands and creators do to cultivate more trust? </p></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;"><p style="color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;"> These questions and more are answered in <a class="link" href="https://artlist.io/blog/trend-report-2025?utm_source=pr&utm_medium=publishpress&utm_content=newsletter&utm_campaign=1124_trendreport" target="_blank" style="-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;"><b>Artlist’s 2025 Trend Report.</b></a></p></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;"><p style="color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;"> The annual report features insights from 5,000+ creators and business leaders at Google, Meta, and Canva (just to name a few). With it you can master strategies to keep you ahead of the competition in the coming year. </p></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;"><p style="color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;"> “In a world where the pace of change is accelerating, understanding and anticipating trends is critical to giving you the foresight needed to stay competitive," said Artlist co-founder and co-CEO Itzik Elbaz. </p></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;"><p style="color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;"> Learn how to stand out in today’s ongoing content revolution. <a class="link" href="https://artlist.io/blog/trend-report-2025?utm_source=pr&utm_medium=publishpress&utm_content=newsletter&utm_campaign=1124_trendreport" target="_blank" style="-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;">Dig into the Artlist Trend Report 2025.</a></p></div><div style="padding-bottom:10px;padding-left:6px;padding-right:6px;padding-top:20px;"><img alt="" style="margin:0 auto 0 auto;width:100%;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a1cc932b-0769-4a4f-87e2-678b46b62e66/0623_Divider_C.png"></div><div id="2024-streamer-awards-nominates-top-" style="padding-bottom:2px;padding-left:6px;padding-right:6px;padding-top:10px;"><h1 style="color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:28px;font-weight:Bold;line-height:42px;margin:0;text-align:left;"><span style="font-size:2rem;">2024 Streamer Awards Nominates Top Creators</span></h1></div><div style="padding-bottom:10px;padding-left:6px;padding-right:6px;padding-top:20px;"><img alt="" style="margin:0 auto 0 auto;width:100%;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fb9c5ba1-1602-4660-ad4f-742afe9a32de/1118_Article_Photo_3.png?t=1731950561"><div style="margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:6px;text-align:center;width:100%;"><small style="color:#a0a0a0;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#a0a0a0;text-decoration:none;"><p>Voting for the Streamer Awards is open until November 26 / <a class="link" href="https://thestreamerawards.com/vote?utm_source=news.thepublishpress.com&utm_medium=referral&utm_campaign=how-this-nyc-creator-keeps-producing-viral-events" target="_blank" style="-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;">The Streamer Awards</a></p></small></div></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;"><p style="color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:start;"> The award show founded by streamer QTCinderella recently <a class="link" href="https://thestreamerawards.com/vote?utm_source=news.thepublishpress.com&utm_medium=referral&utm_campaign=how-this-nyc-creator-keeps-producing-viral-events" target="_blank" style="-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;">opened voting</a> for its 2024 awards, which features over 100 creators across 27 categories. </p></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;"><p style="color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;"><span style=""><b>Context: </b></span>QT started the Streamer Awards in 2022 as a way to celebrate streamers across a variety of categories like “Best Strategy Game Streamer” and “Best VTuber.” Her last show <a class="link" href="https://news.thepublishpress.com/p/streamer-award-goes" target="_blank" style="-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;">broke viewership records</a>, with over 600,000 concurrent viewers. </p></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;"><p style="color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;"> 2024 standouts include Kai Cenat, who is nominated in five categories and has broken <a class="link" href="https://news.thepublishpress.com/p/jomboy-s-blitzball-hits-a-homer" target="_blank" style="-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;">a handful</a> of streaming records this year, as well as game developer PirateSoftware, who has experienced a <a class="link" href="https://mashable.com/article/how-streamer-pirate-software-gained-nearly-2-million-subs-in-6-months?utm_source=news.thepublishpress.com&utm_medium=referral&utm_campaign=how-this-nyc-creator-keeps-producing-viral-events" target="_blank" style="-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;">big leap</a> in subscribers and helped launch <a class="link" href="https://news.thepublishpress.com/p/inside-the-creator-author-boom" target="_blank" style="-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;">Offbrand Games</a> in February.  </p></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;"><p style="color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;"> The Streamer Awards is set to stream live December 7th on QTCinderella’s <a class="link" href="https://www.twitch.tv/qtcinderella?utm_source=news.thepublishpress.com&utm_medium=referral&utm_campaign=how-this-nyc-creator-keeps-producing-viral-events" target="_blank" style="-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;">Twitch channel</a>. </p></div><div style="padding-bottom:10px;padding-left:6px;padding-right:6px;padding-top:20px;"><img alt="" style="margin:0 auto 0 auto;width:100%;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f8960ea-8852-407e-9156-52cb00e06e36/0623_Divider_B.png"></div><div id="creator-moves" style="padding-bottom:2px;padding-left:6px;padding-right:6px;padding-top:10px;"><h1 style="color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:28px;font-weight:Bold;line-height:42px;margin:0;text-align:left;">👀<span style="font-size:2rem;"> </span><span style="color:rgb(231, 48, 42);font-size:2rem;">Creator Moves</span></h1></div><div style="padding-bottom:12px;padding-left:26px;padding-right:18px;padding-top:12px;"><ul style="color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;"><li style="margin:5px 0px 0px 0px;"><p style="text-align:left;"><span style=""><b>The Publish Press</b></span> (yep, that’s us! 👋) is hiring a <a class="link" href="https://jobs.thepublishpress.com/job/1611224-full-time-writer-the-publish-press?utm_source=news.thepublishpress.com&utm_medium=referral&utm_campaign=how-this-nyc-creator-keeps-producing-viral-events" target="_blank" style="-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;">full-time writer</a> with a passion for the creator world and strong writing skills. </p></li><li style="margin:5px 0px 0px 0px;"><p style="text-align:left;"><span style=""><b>Tech creator Kallaway</b></span> is looking for a <a class="link" href="https://jobs.thepublishpress.com/job/1602850-short-form-video-editor-kallaway?utm_source=news.thepublishpress.com&utm_medium=referral&utm_campaign=how-this-nyc-creator-keeps-producing-viral-events" target="_blank" style="-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;">short-form video editor</a> with at least two years of experience. </p></li><li style="margin:5px 0px 0px 0px;"><p style="text-align:left;"><span style=""><b>Complexly</b></span> is hiring a <a class="link" href="https://jobs.thepublishpress.com/job/1602649-motion-designer-complexly?utm_source=news.thepublishpress.com&utm_medium=referral&utm_campaign=how-this-nyc-creator-keeps-producing-viral-events" target="_blank" style="-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;">motion designer</a> to create background assets and animated compositions. </p></li></ul></div><style> p span[style*="font-size"] { line-height: 1.6; 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auto;width:100%;\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c59fe618-58af-4542-b30e-1792b3d1d08c/1118_Headerb__1_.png?t=1731953093\"/\u003e\u003c/a\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e\u003cb\u003eGood morning.\u003c/b\u003e \u003cspan style=\"color:rgb(34, 34, 34);\"\u003eWhatever you thought of the W-sprayed, backside-exposed Mike Tyson vs. Jake Paul boxing event this weekend, one thing\u0026#39;s for sure—people tuned in for it.\u003c/span\u003e\u003cspan style=\"color:rgb(34, 34, 34);\"\u003e\u003cb\u003e \u003c/b\u003e\u003c/span\u003e\u003cspan style=\"color:rgb(34, 34, 34);\"\u003eHere’s the fight, by the numbers:\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:26px;padding-right:18px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cspan style=\"color:rgb(34, 34, 34);\"\u003e65 million → peak concurrent viewers\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cspan style=\"color:rgb(34, 34, 34);\"\u003e60 million → households streamed globally\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cspan style=\"color:rgb(34, 34, 34);\"\u003e100,000+ → streaming quality complaints issued to Netflix \u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e\u003cspan style=\"color:rgb(34, 34, 34);\"\u003e\u003cb\u003ePS–\u003c/b\u003e\u003c/span\u003e\u003cspan style=\"color:rgb(34, 34, 34);\"\u003eWe’re looking for a writer to report and find some of the best creator stories on the internet. Keep scrolling for more info!\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e — \u003cb\u003e\u003ca class=\"link\" href=\"https://www.linkedin.com/in/hannah-doyle-51608628/?utm_source=news.thepublishpress.com\u0026utm_medium=referral\u0026utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eHannah Doyle\u003c/a\u003e\u003c/b\u003e\u003cb\u003e \u003c/b\u003e\u0026\u003cb\u003e \u003c/b\u003e\u003cb\u003e\u003ca class=\"link\" href=\"https://www.linkedin.com/in/nathan-graber-lipperman/?utm_source=news.thepublishpress.com\u0026utm_medium=referral\u0026utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eNate Graber-Lipperman\u003c/a\u003e\u003c/b\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:10px;padding-left:6px;padding-right:6px;padding-top:20px;\"\u003e\u003cimg alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f8960ea-8852-407e-9156-52cb00e06e36/0623_Divider_B.png\"/\u003e\u003c/div\u003e\u003cdiv id=\"how-paige-nguyen-produces-anthony-p\" style=\"padding-bottom:2px;padding-left:6px;padding-right:6px;padding-top:10px;\"\u003e\u003ch1 style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:28px;font-weight:Bold;line-height:42px;margin:0;text-align:start;\"\u003eHow Paige Nguyen Produces Anthony Po’s Viral Events\u003c/h1\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:10px;padding-left:6px;padding-right:6px;padding-top:20px;\"\u003e\u003cimg alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ec3194bd-06b7-4b85-92d2-7bfac33a48ea/1118_Article_Photo_1__1_.png?t=1731951370\"/\u003e\u003cdiv style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:6px;text-align:center;width:100%;\"\u003e\u003csmall style=\"color:#a0a0a0;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#a0a0a0;text-decoration:none;\"\u003e\u003cp\u003ePaige Nguyen (left) is part of the team who produces viral events with Anthony Po (far right), like the Cheeseball Man v. Cornhead Killer boxing match on Saturday (right) / \u003ca class=\"link\" href=\"https://www.youtube.com/watch?v=ZZP741D8Ks8\u0026utm_source=news.thepublishpress.com\u0026utm_medium=referral\u0026utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eOKPOP\u003c/a\u003e, Photography by \u003ca class=\"link\" href=\"https://www.instagram.com/vicmystic/?utm_source=news.thepublishpress.com\u0026utm_medium=referral\u0026utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eVic Verbalaitis\u003c/a\u003e\u003c/p\u003e\u003c/small\u003e\u003c/div\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e On Saturday, a couple hundred patrons packed into Church Street Boxing in NYC for a night of musical performances and a boxing match—all hosted by comedy creator Anthony Po, aka \u003ca class=\"link\" href=\"https://www.youtube.com/@anthpo?utm_source=news.thepublishpress.com\u0026utm_medium=referral\u0026utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eAnthpo\u003c/a\u003e. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e We talked to Po’s producer, Paige Nguyen, about how their small team creates viral events such as the Timothée Chalamet \u003ca class=\"link\" href=\"https://www.youtube.com/watch?v=W0L9qs8rzfM\u0026utm_source=news.thepublishpress.com\u0026utm_medium=referral\u0026utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003elookalike contest\u003c/a\u003e and the Cheeseball Man meetup \u003ca class=\"link\" href=\"https://www.youtube.com/watch?v=W0L9qs8rzfM\u0026utm_source=news.thepublishpress.com\u0026utm_medium=referral\u0026utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003ein NYC\u003c/a\u003e → \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eReading the room.\u003c/b\u003e\u003c/span\u003e Nguyen described herself as someone who’s “chronically online.” In October, she observed that negative sentiment from the US presidential election was dominating online culture. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:26px;padding-right:18px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Nguyen and Po wanted to encourage people to have fun and get together in public spaces, so they hung up 100 flyers around NYC advertising the lookalike contest and a $50 reward. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e The guerilla marketing resonated, as 10,000 people showed up (including \u003ca class=\"link\" href=\"https://www.nytimes.com/2024/10/28/nyregion/timothee-chalamet-lookalike-contest-new-york.html?utm_source=news.thepublishpress.com\u0026utm_medium=referral\u0026utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eChalamet himself\u003c/a\u003e). \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e The contest concept has since spread, with similar events taking place around \u003ca class=\"link\" href=\"https://chicago.suntimes.com/entertainment-and-culture/2024/11/16/glenview-therapist-wins-jeremy-allen-white-lookalike-contest-in-chicago?utm_source=news.thepublishpress.com\u0026utm_medium=referral\u0026utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003ethe\u003c/a\u003e \u003ca class=\"link\" href=\"https://variety.com/2024/music/global/harry-styles-lookalike-contest-london-1236205555/?utm_source=news.thepublishpress.com\u0026utm_medium=referral\u0026utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eglobe\u003c/a\u003e. \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eBeing flexible. \u003c/b\u003e\u003c/span\u003eNguyen has learned to bring Po’s attention to detail into event planning while still adjusting on the fly—such as having a backup location ready for the lookalike contest when police officers kicked them out of Washington Square Park. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e “What people don’t see is just how much pre-production goes into events like these, but we like it that way,” Nguyen told us. “Anthony’s main goal is to foster community and make sure everyone is having a good time.” \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eCollaboration is king.\u003c/b\u003e\u003c/span\u003e Ahead of the boxing match, Nguyen helped curate a tight run-of-show that featured performances from fan favorite local superheros (including the Pickled Man and Sickly Sweet) to a rising underground rapper named \u003ca class=\"link\" href=\"https://www.instagram.com/khantrast/?hl=en\u0026utm_source=news.thepublishpress.com\u0026utm_medium=referral\u0026utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eKhantrast\u003c/a\u003e. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:26px;padding-right:18px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Those guests helped increase the event’s awareness by collectively \u003ca class=\"link\" href=\"https://www.instagram.com/p/DCfEzHxP4IX/?hl=en\u0026utm_source=news.thepublishpress.com\u0026utm_medium=referral\u0026utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003esharing\u003c/a\u003e \u003ca class=\"link\" href=\"https://www.instagram.com/p/DCfheLrxmnN/?hl=en\u0026utm_source=news.thepublishpress.com\u0026utm_medium=referral\u0026utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003econtent\u003c/a\u003e out to their local audiences. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e “There are so many moving parts that make up a successful event, and as the producer, you have to know what’s going on with each part at all times…[and] make sure everyone on set knows, too,” Nguyen said. \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:10px;padding-left:6px;padding-right:6px;padding-top:20px;\"\u003e\u003cimg alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a1cc932b-0769-4a4f-87e2-678b46b62e66/0623_Divider_C.png\"/\u003e\u003c/div\u003e\u003cdiv id=\"why-amazon-is-investing-in-the-crea\" style=\"padding-bottom:2px;padding-left:6px;padding-right:6px;padding-top:10px;\"\u003e\u003ch1 style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:28px;font-weight:Bold;line-height:42px;margin:0;text-align:left;\"\u003e\u003cspan style=\"font-size:2rem;\"\u003eWhy Amazon is Investing in the Creator Economy\u003c/span\u003e\u003c/h1\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:10px;padding-left:6px;padding-right:6px;padding-top:20px;\"\u003e\u003cimg alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/53749785-099f-4945-9d4b-aad9824b5558/1118_Article_Photo_2b.png?t=1731953163\"/\u003e\u003cdiv style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:6px;text-align:center;width:100%;\"\u003e\u003csmall style=\"color:#a0a0a0;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#a0a0a0;text-decoration:none;\"\u003e\u003cp\u003eSpotter and Amazon join forces / Illustration by Moy Zhong\u003c/p\u003e\u003c/small\u003e\u003c/div\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e Amazon just made a big move in the creator economy by \u003ca class=\"link\" href=\"https://variety.com/2024/digital/news/amazon-invests-spotter-digital-creator-economy-1236194916/?utm_source=news.thepublishpress.com\u0026utm_medium=referral\u0026utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003einvesting in Spotter\u003c/a\u003e. The two companies are teaming up to open new opportunities for Spotter’s creators within the streaming and ecommerce giant. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eOur own Samir Chaudry sat down with Spotter CEO Aaron DeBevoise\u003c/b\u003e\u003c/span\u003e to \u003ca class=\"link\" href=\"https://open.spotify.com/episode/4ZO7zrmAdw6BupNhTkQyOH?si=p_aMtjLoRhatDxf04pCEGQ\u0026utm_source=news.thepublishpress.com\u0026utm_medium=referral\u0026utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003ehear about\u003c/a\u003e what the partnership means for creators → \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:26px;padding-right:18px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eNew opportunities across video and commerce. \u003c/b\u003e\u003c/span\u003e“This partnership could redefine content distribution, allowing creators to develop series for Prime Video, tap into new audiences, and integrate product lines within Amazon\u0026#39;s retail framework,” DeBevoise said. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eEducate Amazon on creator video. \u003c/b\u003e\u003c/span\u003e“It’s a no-brainer for Amazon to want to be involved in the creator ecosystem that exists today, but the question that is so daunting to even them is, ‘Where do you start?’” DeBevoise said. Spotter is utilizing data to help the platform make informed decisions on which creators to work with. \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eBig picture: \u003c/b\u003e\u003c/span\u003eAmazon made its first multi-million dollar creator investment with MrBeast’s \u003ci\u003e\u003ca class=\"link\" href=\"https://news.thepublishpress.com/p/inside-mrbeasts-new-amazon-game-show\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eBeast Games\u003c/a\u003e\u003c/i\u003e earlier this year, a deal which Spotter was intimately involved in. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e As Amazon \u003ca class=\"link\" href=\"https://www.hollywoodreporter.com/tv/tv-news/amazon-shut-down-freevee-1235780333/?utm_source=news.thepublishpress.com\u0026utm_medium=referral\u0026utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003efolds\u003c/a\u003e its ad-supported streaming service Freevee into Prime Video, this Spotter partnership could provide a blueprint for how streamers engage with creators in the future, utilizing platforms as a guide to navigate the creator economy. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e Check out the full conversation with DeBevoise on \u003ci\u003e\u003ca class=\"link\" href=\"https://open.spotify.com/episode/4ZO7zrmAdw6BupNhTkQyOH?si=p_aMtjLoRhatDxf04pCEGQ\u0026utm_source=news.thepublishpress.com\u0026utm_medium=referral\u0026utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eThe Colin and Samir Show\u003c/a\u003e\u003c/i\u003e\u003ca class=\"link\" href=\"https://open.spotify.com/episode/4ZO7zrmAdw6BupNhTkQyOH?si=p_aMtjLoRhatDxf04pCEGQ\u0026utm_source=news.thepublishpress.com\u0026utm_medium=referral\u0026utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003e \u003c/a\u003eaudio feed. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:10px;padding-left:6px;padding-right:6px;padding-top:20px;\"\u003e\u003cimg alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a1cc932b-0769-4a4f-87e2-678b46b62e66/0623_Divider_C.png\"/\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e Sponsored by \u003ca class=\"link\" href=\"https://artlist.io/blog/trend-report-2025?utm_source=pr\u0026utm_medium=publishpress\u0026utm_content=newsletter\u0026utm_campaign=1124_trendreport\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eArtlist Business\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv id=\"prepare-for-whats-next-in-2025\" style=\"padding-bottom:2px;padding-left:6px;padding-right:6px;padding-top:10px;\"\u003e\u003ch1 style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:28px;font-weight:Bold;line-height:42px;margin:0;text-align:left;\"\u003ePrepare for What’s Next in 2025\u003c/h1\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:10px;padding-left:6px;padding-right:6px;padding-top:20px;\"\u003e\u003ca href=\"https://artlist.io/blog/trend-report-2025?utm_source=pr\u0026utm_medium=publishpress\u0026utm_content=newsletter\u0026utm_campaign=1124_trendreport\" rel=\"nofollow noopener noreferrer\" style=\"text-decoration: none;\" target=\"_blank\"\u003e\u003cimg alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f1b052b0-3679-4093-b7d1-ef5727e66835/Publish_Ad_Image__2_.png?t=1731604958\"/\u003e\u003c/a\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e How critical will human touch be as AI continues to rise? What should brands and creators do to cultivate more trust? \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e These questions and more are answered in \u003ca class=\"link\" href=\"https://artlist.io/blog/trend-report-2025?utm_source=pr\u0026utm_medium=publishpress\u0026utm_content=newsletter\u0026utm_campaign=1124_trendreport\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003e\u003cb\u003eArtlist’s 2025 Trend Report.\u003c/b\u003e\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e The annual report features insights from 5,000+ creators and business leaders at Google, Meta, and Canva (just to name a few). With it you can master strategies to keep you ahead of the competition in the coming year. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e “In a world where the pace of change is accelerating, understanding and anticipating trends is critical to giving you the foresight needed to stay competitive,\u0026quot; said Artlist co-founder and co-CEO Itzik Elbaz. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e Learn how to stand out in today’s ongoing content revolution. \u003ca class=\"link\" href=\"https://artlist.io/blog/trend-report-2025?utm_source=pr\u0026utm_medium=publishpress\u0026utm_content=newsletter\u0026utm_campaign=1124_trendreport\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eDig into the Artlist Trend Report 2025.\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:10px;padding-left:6px;padding-right:6px;padding-top:20px;\"\u003e\u003cimg alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a1cc932b-0769-4a4f-87e2-678b46b62e66/0623_Divider_C.png\"/\u003e\u003c/div\u003e\u003cdiv id=\"2024-streamer-awards-nominates-top-\" style=\"padding-bottom:2px;padding-left:6px;padding-right:6px;padding-top:10px;\"\u003e\u003ch1 style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:28px;font-weight:Bold;line-height:42px;margin:0;text-align:left;\"\u003e\u003cspan style=\"font-size:2rem;\"\u003e2024 Streamer Awards Nominates Top Creators\u003c/span\u003e\u003c/h1\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:10px;padding-left:6px;padding-right:6px;padding-top:20px;\"\u003e\u003cimg alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fb9c5ba1-1602-4660-ad4f-742afe9a32de/1118_Article_Photo_3.png?t=1731950561\"/\u003e\u003cdiv style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:6px;text-align:center;width:100%;\"\u003e\u003csmall style=\"color:#a0a0a0;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#a0a0a0;text-decoration:none;\"\u003e\u003cp\u003eVoting for the Streamer Awards is open until November 26 / \u003ca class=\"link\" href=\"https://thestreamerawards.com/vote?utm_source=news.thepublishpress.com\u0026utm_medium=referral\u0026utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eThe Streamer Awards\u003c/a\u003e\u003c/p\u003e\u003c/small\u003e\u003c/div\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:start;\"\u003e The award show founded by streamer QTCinderella recently \u003ca class=\"link\" href=\"https://thestreamerawards.com/vote?utm_source=news.thepublishpress.com\u0026utm_medium=referral\u0026utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eopened voting\u003c/a\u003e for its 2024 awards, which features over 100 creators across 27 categories. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eContext: \u003c/b\u003e\u003c/span\u003eQT started the Streamer Awards in 2022 as a way to celebrate streamers across a variety of categories like “Best Strategy Game Streamer” and “Best VTuber.” Her last show \u003ca class=\"link\" href=\"https://news.thepublishpress.com/p/streamer-award-goes\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003ebroke viewership records\u003c/a\u003e, with over 600,000 concurrent viewers. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e 2024 standouts include Kai Cenat, who is nominated in five categories and has broken \u003ca class=\"link\" href=\"https://news.thepublishpress.com/p/jomboy-s-blitzball-hits-a-homer\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003ea handful\u003c/a\u003e of streaming records this year, as well as game developer PirateSoftware, who has experienced a \u003ca class=\"link\" href=\"https://mashable.com/article/how-streamer-pirate-software-gained-nearly-2-million-subs-in-6-months?utm_source=news.thepublishpress.com\u0026utm_medium=referral\u0026utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003ebig leap\u003c/a\u003e in subscribers and helped launch \u003ca class=\"link\" href=\"https://news.thepublishpress.com/p/inside-the-creator-author-boom\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eOffbrand Games\u003c/a\u003e in February. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e The Streamer Awards is set to stream live December 7th on QTCinderella’s \u003ca class=\"link\" href=\"https://www.twitch.tv/qtcinderella?utm_source=news.thepublishpress.com\u0026utm_medium=referral\u0026utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eTwitch channel\u003c/a\u003e. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:10px;padding-left:6px;padding-right:6px;padding-top:20px;\"\u003e\u003cimg alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f8960ea-8852-407e-9156-52cb00e06e36/0623_Divider_B.png\"/\u003e\u003c/div\u003e\u003cdiv id=\"creator-moves\" style=\"padding-bottom:2px;padding-left:6px;padding-right:6px;padding-top:10px;\"\u003e\u003ch1 style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:28px;font-weight:Bold;line-height:42px;margin:0;text-align:left;\"\u003e👀\u003cspan style=\"font-size:2rem;\"\u003e \u003c/span\u003e\u003cspan style=\"color:rgb(231, 48, 42);font-size:2rem;\"\u003eCreator Moves\u003c/span\u003e\u003c/h1\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:26px;padding-right:18px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eThe Publish Press\u003c/b\u003e\u003c/span\u003e (yep, that’s us! 👋) is hiring a \u003ca class=\"link\" href=\"https://jobs.thepublishpress.com/job/1611224-full-time-writer-the-publish-press?utm_source=news.thepublishpress.com\u0026utm_medium=referral\u0026utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003efull-time writer\u003c/a\u003e with a passion for the creator world and strong writing skills. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eTech creator Kallaway\u003c/b\u003e\u003c/span\u003e is looking for a \u003ca class=\"link\" href=\"https://jobs.thepublishpress.com/job/1602850-short-form-video-editor-kallaway?utm_source=news.thepublishpress.com\u0026utm_medium=referral\u0026utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eshort-form video editor\u003c/a\u003e with at least two years of experience. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eComplexly\u003c/b\u003e\u003c/span\u003e is hiring a \u003ca class=\"link\" href=\"https://jobs.thepublishpress.com/job/1602649-motion-designer-complexly?utm_source=news.thepublishpress.com\u0026utm_medium=referral\u0026utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003emotion designer\u003c/a\u003e to create background assets and animated compositions. \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e\u003ci\u003eLooking to bring on new team members? \u003c/i\u003e\u003cspan style=\"text-decoration:underline;\"\u003e\u003ca class=\"link\" href=\"https://jobs.thepublishpress.com/?utm_source=news.thepublishpress.com\u0026utm_medium=referral\u0026utm_campaign=olympic-swimmer-dives-into-ig-video-series\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003e\u003cspan style=\"color: rgb(231, 48, 42)\"\u003eYou can post opportunities on our (free) job board here\u003c/span\u003e\u003c/a\u003e\u003c/span\u003e\u003ci\u003e.\u003c/i\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:10px;padding-left:6px;padding-right:6px;padding-top:20px;\"\u003e\u003cimg alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d0141a07-61e9-44f1-91b4-c74570da2db6/Divider_C.png\"/\u003e\u003c/div\u003e\u003cdiv id=\"press-worthy\" style=\"padding-bottom:2px;padding-left:6px;padding-right:6px;padding-top:10px;\"\u003e\u003ch1 style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:28px;font-weight:Bold;line-height:42px;margin:0;text-align:left;\"\u003e🔥\u003cspan style=\"font-size:2rem;\"\u003e \u003c/span\u003e\u003cspan style=\"color:#e7302a;font-size:2rem;\"\u003ePress Worthy\u003c/span\u003e\u003c/h1\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:26px;padding-right:18px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://www.linkedin.com/posts/jordanschwarzenberger_the-sidemen-have-sold-out-wembley-activity-7264249781839872000-mqtb?utm_source=news.thepublishpress.com\u0026utm_medium=referral\u0026utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eThe Sidemen\u003c/a\u003e sell out 90,000 seats in just three hours for their 2025 charity soccer match. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://www.ign.com/articles/exclusive-tom-scott-youtube-podcast-lateral-book?utm_source=news.thepublishpress.com\u0026utm_medium=referral\u0026utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eTom Scott\u003c/a\u003e is releasing a book based on his podcast, Lateral. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e \u0026#39;Lectures on Tap\u0026#39; is the creator-led event series taking NYC by storm. \u003ca class=\"link\" href=\"https://www.thepublishpress.com/felecia?utm_source=news.thepublishpress.com\u0026utm_medium=referral\u0026utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eHere\u0026#39;s how Felecia Freely did it\u003c/a\u003e.* \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://whitney.org/exhibitions/maya-man?utm_source=substack\u0026utm_medium=email\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eArt creator Maya On The Internet\u003c/a\u003e makes a digital installation for The Whitney Museum. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://www.instagram.com/reel/DCfQ4JUMFRL/?utm_source=news.thepublishpress.com\u0026utm_medium=referral\u0026utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eVictoria Paris\u003c/a\u003e is launching a jewelry brand. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://usa.visa.com/about-visa/newsroom/press-releases.releaseId.20961.html?utm_source=news.thepublishpress.com\u0026utm_medium=referral\u0026utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eVisa\u003c/a\u003e officially recognizes creators as small businesses. \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; 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font-family:'Helvetica',Arial,sans-serif; line-height: 2.5rem; padding-bottom: 8px; font-weight: 700;\"\u003eHow This NYC Creator Keeps Producing Viral Events 🗽\u003c/h1\u003e\u003ch2 style=\"font-size: 20px; font-family:'Helvetica',Arial,sans-serif; line-height: 1.75rem; padding-bottom: 20px; color: #222222; font-weight: 400;\"\u003eWe talked to Anthony Po's producer, Paige Nguyen\u003c/h2\u003e\u003cdiv class=\"bh__byline_wrapper\"\u003e\u003cdiv\u003e\u003cdiv style=\"display:flex;\"\u003e\u003cdiv style=\"display:flex; flex-direction:row; justify-content:flex-start;\"\u003e\u003cdiv style=\"display:flex;\"\u003e\u003c/div\u003e\u003cdiv style=\"display:flex; align-items:center;\"\u003e\u003cp style=\"left:24px;position:relative;font-family:'Helvetica',Arial,sans-serif;font-weight:normal;font-size:14px;color: var(--wt-text-on-background-color);margin:0px;line-height:20px;\"\u003e\u003cspan class=\"text-wt-text-on-background\" style=\"opacity:0.75;\"\u003e November 18, 2024 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90.4689H92.1797V143.799H108.831V115.801C108.831 100.135 128.812 98.8017 128.812 115.801V143.799H145.463V110.134C145.463 83.8026 115.824 84.8026 108.831 97.8018V90.4689Z\" fill=\"#BAC2CE\"\u003e\u003c/path\u003e\u003c/svg\u003e\u003c/div\u003e\u003c/a\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003cdiv id=\"content-blocks\"\u003e\u003cdiv style=\"padding-bottom:10px;padding-left:6px;padding-right:6px;padding-top:20px;\"\u003e\u003ca href=\"https://artlist.io/blog/trend-report-2025?utm_source=pr\u0026amp;utm_medium=publishpress\u0026amp;utm_content=newsletter\u0026amp;utm_campaign=1124_trendreport\" rel=\"nofollow noopener noreferrer\" style=\"text-decoration: none;\" target=\"_blank\"\u003e\u003cimg alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c59fe618-58af-4542-b30e-1792b3d1d08c/1118_Headerb__1_.png?t=1731953093\"\u003e\u003c/a\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e\u003cb\u003eGood morning.\u003c/b\u003e\u0026nbsp;\u003cspan style=\"color:rgb(34, 34, 34);\"\u003eWhatever you thought of the W-sprayed, backside-exposed Mike Tyson vs. Jake Paul boxing event this weekend, one thing's for sure—people tuned in for it.\u003c/span\u003e\u003cspan style=\"color:rgb(34, 34, 34);\"\u003e\u003cb\u003e\u0026nbsp;\u003c/b\u003e\u003c/span\u003e\u003cspan style=\"color:rgb(34, 34, 34);\"\u003eHere’s the fight, by the numbers:\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:26px;padding-right:18px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cspan style=\"color:rgb(34, 34, 34);\"\u003e65 million → peak concurrent viewers\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cspan style=\"color:rgb(34, 34, 34);\"\u003e60 million → households streamed globally\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cspan style=\"color:rgb(34, 34, 34);\"\u003e100,000+ → streaming quality complaints issued to Netflix\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e\u003cspan style=\"color:rgb(34, 34, 34);\"\u003e\u003cb\u003ePS–\u003c/b\u003e\u003c/span\u003e\u003cspan style=\"color:rgb(34, 34, 34);\"\u003eWe’re looking for a writer to report and find some of the best creator stories on the internet. Keep scrolling for more info!\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e — \u003cb\u003e\u003ca class=\"link\" href=\"https://www.linkedin.com/in/hannah-doyle-51608628/?utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eHannah Doyle\u003c/a\u003e\u003c/b\u003e\u003cb\u003e\u0026nbsp;\u003c/b\u003e\u0026amp;\u003cb\u003e\u0026nbsp;\u003c/b\u003e\u003cb\u003e\u003ca class=\"link\" href=\"https://www.linkedin.com/in/nathan-graber-lipperman/?utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eNate Graber-Lipperman\u003c/a\u003e\u003c/b\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:10px;padding-left:6px;padding-right:6px;padding-top:20px;\"\u003e\u003cimg alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f8960ea-8852-407e-9156-52cb00e06e36/0623_Divider_B.png\"\u003e\u003c/div\u003e\u003cdiv id=\"how-paige-nguyen-produces-anthony-p\" style=\"padding-bottom:2px;padding-left:6px;padding-right:6px;padding-top:10px;\"\u003e\u003ch1 style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:28px;font-weight:Bold;line-height:42px;margin:0;text-align:start;\"\u003eHow Paige Nguyen Produces Anthony Po’s Viral Events\u003c/h1\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:10px;padding-left:6px;padding-right:6px;padding-top:20px;\"\u003e\u003cimg alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ec3194bd-06b7-4b85-92d2-7bfac33a48ea/1118_Article_Photo_1__1_.png?t=1731951370\"\u003e\u003cdiv style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:6px;text-align:center;width:100%;\"\u003e\u003csmall style=\"color:#a0a0a0;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#a0a0a0;text-decoration:none;\"\u003e\u003cp\u003ePaige Nguyen (left) is part of the team who produces viral events with Anthony Po (far right), like the Cheeseball Man v. Cornhead Killer boxing match on Saturday (right) /\u0026nbsp;\u003ca class=\"link\" href=\"https://www.youtube.com/watch?v=ZZP741D8Ks8\u0026amp;utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eOKPOP\u003c/a\u003e, Photography by\u0026nbsp;\u003ca class=\"link\" href=\"https://www.instagram.com/vicmystic/?utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eVic Verbalaitis\u003c/a\u003e\u003c/p\u003e\u003c/small\u003e\u003c/div\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e On Saturday, a couple hundred patrons packed into Church Street Boxing in NYC for a night of musical performances and a boxing match—all hosted by comedy creator Anthony Po, aka \u003ca class=\"link\" href=\"https://www.youtube.com/@anthpo?utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eAnthpo\u003c/a\u003e.\u0026nbsp; \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e We talked to Po’s producer, Paige Nguyen, about how their small team creates viral events such as the Timothée Chalamet \u003ca class=\"link\" href=\"https://www.youtube.com/watch?v=W0L9qs8rzfM\u0026amp;utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003elookalike contest\u003c/a\u003e and the Cheeseball Man meetup \u003ca class=\"link\" href=\"https://www.youtube.com/watch?v=W0L9qs8rzfM\u0026amp;utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003ein NYC\u003c/a\u003e → \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eReading the room.\u003c/b\u003e\u003c/span\u003e Nguyen described herself as someone who’s “chronically online.” In October, she observed that negative sentiment from the US presidential election was dominating online culture. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:26px;padding-right:18px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Nguyen and Po wanted to encourage people to have fun and get together in public spaces, so they hung up 100 flyers around NYC advertising the lookalike contest and a $50 reward. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e The guerilla marketing resonated, as 10,000 people showed up (including \u003ca class=\"link\" href=\"https://www.nytimes.com/2024/10/28/nyregion/timothee-chalamet-lookalike-contest-new-york.html?utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eChalamet himself\u003c/a\u003e). \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e The contest concept has since spread, with similar events taking place around \u003ca class=\"link\" href=\"https://chicago.suntimes.com/entertainment-and-culture/2024/11/16/glenview-therapist-wins-jeremy-allen-white-lookalike-contest-in-chicago?utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003ethe\u003c/a\u003e\u0026nbsp;\u003ca class=\"link\" href=\"https://variety.com/2024/music/global/harry-styles-lookalike-contest-london-1236205555/?utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eglobe\u003c/a\u003e. \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eBeing flexible. \u003c/b\u003e\u003c/span\u003eNguyen has learned to bring Po’s attention to detail into event planning while still adjusting on the fly—such as having a backup location ready for the lookalike contest when police officers kicked them out of Washington Square Park. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e “What people don’t see is just how much pre-production goes into events like these, but we like it that way,” Nguyen told us. “Anthony’s main goal is to foster community and make sure everyone is having a good time.” \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eCollaboration is king.\u003c/b\u003e\u003c/span\u003e Ahead of the boxing match, Nguyen helped curate a tight run-of-show that featured performances from fan favorite local superheros (including the Pickled Man and Sickly Sweet) to a rising underground rapper named \u003ca class=\"link\" href=\"https://www.instagram.com/khantrast/?hl=en\u0026amp;utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eKhantrast\u003c/a\u003e. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:26px;padding-right:18px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Those guests helped increase the event’s awareness by collectively \u003ca class=\"link\" href=\"https://www.instagram.com/p/DCfEzHxP4IX/?hl=en\u0026amp;utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003esharing\u003c/a\u003e\u0026nbsp;\u003ca class=\"link\" href=\"https://www.instagram.com/p/DCfheLrxmnN/?hl=en\u0026amp;utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003econtent\u003c/a\u003e out to their local audiences. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e “There are so many moving parts that make up a successful event, and as the producer, you have to know what’s going on with each part at all times…[and] make sure everyone on set knows, too,” Nguyen said. \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:10px;padding-left:6px;padding-right:6px;padding-top:20px;\"\u003e\u003cimg alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a1cc932b-0769-4a4f-87e2-678b46b62e66/0623_Divider_C.png\"\u003e\u003c/div\u003e\u003cdiv id=\"why-amazon-is-investing-in-the-crea\" style=\"padding-bottom:2px;padding-left:6px;padding-right:6px;padding-top:10px;\"\u003e\u003ch1 style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:28px;font-weight:Bold;line-height:42px;margin:0;text-align:left;\"\u003e\u003cspan style=\"font-size:2rem;\"\u003eWhy Amazon is Investing in the Creator Economy\u003c/span\u003e\u003c/h1\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:10px;padding-left:6px;padding-right:6px;padding-top:20px;\"\u003e\u003cimg alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/53749785-099f-4945-9d4b-aad9824b5558/1118_Article_Photo_2b.png?t=1731953163\"\u003e\u003cdiv style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:6px;text-align:center;width:100%;\"\u003e\u003csmall style=\"color:#a0a0a0;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#a0a0a0;text-decoration:none;\"\u003e\u003cp\u003eSpotter and Amazon join forces / Illustration by Moy Zhong\u003c/p\u003e\u003c/small\u003e\u003c/div\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e Amazon just made a big move in the creator economy by \u003ca class=\"link\" href=\"https://variety.com/2024/digital/news/amazon-invests-spotter-digital-creator-economy-1236194916/?utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003einvesting in Spotter\u003c/a\u003e. The two companies are teaming up to open new opportunities for Spotter’s creators within the streaming and ecommerce giant.\u0026nbsp; \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eOur own Samir Chaudry sat down with Spotter CEO Aaron DeBevoise\u003c/b\u003e\u003c/span\u003e to \u003ca class=\"link\" href=\"https://open.spotify.com/episode/4ZO7zrmAdw6BupNhTkQyOH?si=p_aMtjLoRhatDxf04pCEGQ\u0026amp;utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003ehear about\u003c/a\u003e what the partnership means for creators → \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:26px;padding-right:18px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eNew opportunities across video and commerce. \u003c/b\u003e\u003c/span\u003e“This partnership could redefine content distribution, allowing creators to develop series for Prime Video, tap into new audiences, and integrate product lines within Amazon's retail framework,” DeBevoise said.\u0026nbsp; \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eEducate Amazon on creator video. \u003c/b\u003e\u003c/span\u003e“It’s a no-brainer for Amazon to want to be involved in the creator ecosystem that exists today, but the question that is so daunting to even them is, ‘Where do you start?’” DeBevoise said. Spotter is utilizing data to help the platform make informed decisions on which creators to work with.\u0026nbsp; \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eBig picture: \u003c/b\u003e\u003c/span\u003eAmazon made its first multi-million dollar creator investment with MrBeast’s \u003ci\u003e\u003ca class=\"link\" href=\"https://news.thepublishpress.com/p/inside-mrbeasts-new-amazon-game-show\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eBeast Games\u003c/a\u003e\u003c/i\u003e earlier this year, a deal which Spotter was intimately involved in.\u0026nbsp; \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e As Amazon \u003ca class=\"link\" href=\"https://www.hollywoodreporter.com/tv/tv-news/amazon-shut-down-freevee-1235780333/?utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003efolds\u003c/a\u003e its ad-supported streaming service Freevee into Prime Video, this Spotter partnership could provide a blueprint for how streamers engage with creators in the future, utilizing platforms as a guide to navigate the creator economy. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e Check out the full conversation with DeBevoise on \u003ci\u003e\u003ca class=\"link\" href=\"https://open.spotify.com/episode/4ZO7zrmAdw6BupNhTkQyOH?si=p_aMtjLoRhatDxf04pCEGQ\u0026amp;utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eThe Colin and Samir Show\u003c/a\u003e\u003c/i\u003e\u003ca class=\"link\" href=\"https://open.spotify.com/episode/4ZO7zrmAdw6BupNhTkQyOH?si=p_aMtjLoRhatDxf04pCEGQ\u0026amp;utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003e\u0026nbsp;\u003c/a\u003eaudio feed. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:10px;padding-left:6px;padding-right:6px;padding-top:20px;\"\u003e\u003cimg alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a1cc932b-0769-4a4f-87e2-678b46b62e66/0623_Divider_C.png\"\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e Sponsored by \u003ca class=\"link\" href=\"https://artlist.io/blog/trend-report-2025?utm_source=pr\u0026amp;utm_medium=publishpress\u0026amp;utm_content=newsletter\u0026amp;utm_campaign=1124_trendreport\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eArtlist Business\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv id=\"prepare-for-whats-next-in-2025\" style=\"padding-bottom:2px;padding-left:6px;padding-right:6px;padding-top:10px;\"\u003e\u003ch1 style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:28px;font-weight:Bold;line-height:42px;margin:0;text-align:left;\"\u003ePrepare for What’s Next in 2025\u003c/h1\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:10px;padding-left:6px;padding-right:6px;padding-top:20px;\"\u003e\u003ca href=\"https://artlist.io/blog/trend-report-2025?utm_source=pr\u0026amp;utm_medium=publishpress\u0026amp;utm_content=newsletter\u0026amp;utm_campaign=1124_trendreport\" rel=\"nofollow noopener noreferrer\" style=\"text-decoration: none;\" target=\"_blank\"\u003e\u003cimg alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f1b052b0-3679-4093-b7d1-ef5727e66835/Publish_Ad_Image__2_.png?t=1731604958\"\u003e\u003c/a\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e How critical will human touch be as AI continues to rise? What should brands and creators do to cultivate more trust? \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e These questions and more are answered in\u0026nbsp;\u003ca class=\"link\" href=\"https://artlist.io/blog/trend-report-2025?utm_source=pr\u0026amp;utm_medium=publishpress\u0026amp;utm_content=newsletter\u0026amp;utm_campaign=1124_trendreport\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003e\u003cb\u003eArtlist’s 2025 Trend Report.\u003c/b\u003e\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e The annual report features insights from 5,000+ creators and business leaders at Google, Meta, and Canva (just to name a few). With it you can master strategies to keep you ahead of the competition in the coming year. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e “In a world where the pace of change is accelerating, understanding and anticipating trends is critical to giving you the foresight needed to stay competitive,\" said Artlist co-founder and co-CEO Itzik Elbaz. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e Learn how to stand out in today’s ongoing content revolution. \u003ca class=\"link\" href=\"https://artlist.io/blog/trend-report-2025?utm_source=pr\u0026amp;utm_medium=publishpress\u0026amp;utm_content=newsletter\u0026amp;utm_campaign=1124_trendreport\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eDig into the Artlist Trend Report 2025.\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:10px;padding-left:6px;padding-right:6px;padding-top:20px;\"\u003e\u003cimg alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a1cc932b-0769-4a4f-87e2-678b46b62e66/0623_Divider_C.png\"\u003e\u003c/div\u003e\u003cdiv id=\"2024-streamer-awards-nominates-top-\" style=\"padding-bottom:2px;padding-left:6px;padding-right:6px;padding-top:10px;\"\u003e\u003ch1 style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:28px;font-weight:Bold;line-height:42px;margin:0;text-align:left;\"\u003e\u003cspan style=\"font-size:2rem;\"\u003e2024 Streamer Awards Nominates Top Creators\u003c/span\u003e\u003c/h1\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:10px;padding-left:6px;padding-right:6px;padding-top:20px;\"\u003e\u003cimg alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fb9c5ba1-1602-4660-ad4f-742afe9a32de/1118_Article_Photo_3.png?t=1731950561\"\u003e\u003cdiv style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:6px;text-align:center;width:100%;\"\u003e\u003csmall style=\"color:#a0a0a0;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#a0a0a0;text-decoration:none;\"\u003e\u003cp\u003eVoting for the Streamer Awards is open until November 26 /\u0026nbsp;\u003ca class=\"link\" href=\"https://thestreamerawards.com/vote?utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eThe Streamer Awards\u003c/a\u003e\u003c/p\u003e\u003c/small\u003e\u003c/div\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:start;\"\u003e The award show founded by streamer QTCinderella recently \u003ca class=\"link\" href=\"https://thestreamerawards.com/vote?utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eopened voting\u003c/a\u003e for its 2024 awards, which features over 100 creators across 27 categories. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eContext: \u003c/b\u003e\u003c/span\u003eQT started the Streamer Awards in 2022 as a way to celebrate streamers across a variety of categories like “Best Strategy Game Streamer” and “Best VTuber.” Her last show \u003ca class=\"link\" href=\"https://news.thepublishpress.com/p/streamer-award-goes\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003ebroke viewership records\u003c/a\u003e, with over 600,000 concurrent viewers. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e 2024 standouts include Kai Cenat, who is nominated in five categories and has broken \u003ca class=\"link\" href=\"https://news.thepublishpress.com/p/jomboy-s-blitzball-hits-a-homer\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003ea handful\u003c/a\u003e of streaming records this year, as well as game developer PirateSoftware, who has experienced a \u003ca class=\"link\" href=\"https://mashable.com/article/how-streamer-pirate-software-gained-nearly-2-million-subs-in-6-months?utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003ebig leap\u003c/a\u003e in subscribers and helped launch \u003ca class=\"link\" href=\"https://news.thepublishpress.com/p/inside-the-creator-author-boom\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eOffbrand Games\u003c/a\u003e in February.\u0026nbsp; \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e The Streamer Awards is set to stream live December 7th on QTCinderella’s \u003ca class=\"link\" href=\"https://www.twitch.tv/qtcinderella?utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eTwitch channel\u003c/a\u003e. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:10px;padding-left:6px;padding-right:6px;padding-top:20px;\"\u003e\u003cimg alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f8960ea-8852-407e-9156-52cb00e06e36/0623_Divider_B.png\"\u003e\u003c/div\u003e\u003cdiv id=\"creator-moves\" style=\"padding-bottom:2px;padding-left:6px;padding-right:6px;padding-top:10px;\"\u003e\u003ch1 style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:28px;font-weight:Bold;line-height:42px;margin:0;text-align:left;\"\u003e👀\u003cspan style=\"font-size:2rem;\"\u003e\u0026nbsp;\u003c/span\u003e\u003cspan style=\"color:rgb(231, 48, 42);font-size:2rem;\"\u003eCreator Moves\u003c/span\u003e\u003c/h1\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:26px;padding-right:18px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eThe Publish Press\u003c/b\u003e\u003c/span\u003e (yep, that’s us! 👋) is hiring a \u003ca class=\"link\" href=\"https://jobs.thepublishpress.com/job/1611224-full-time-writer-the-publish-press?utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003efull-time writer\u003c/a\u003e with a passion for the creator world and strong writing skills. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eTech creator Kallaway\u003c/b\u003e\u003c/span\u003e is looking for a \u003ca class=\"link\" href=\"https://jobs.thepublishpress.com/job/1602850-short-form-video-editor-kallaway?utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eshort-form video editor\u003c/a\u003e with at least two years of experience. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eComplexly\u003c/b\u003e\u003c/span\u003e is hiring a \u003ca class=\"link\" href=\"https://jobs.thepublishpress.com/job/1602649-motion-designer-complexly?utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003emotion designer\u003c/a\u003e to create background assets and animated compositions. \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e\u003ci\u003eLooking to bring on new team members? \u003c/i\u003e\u003cspan style=\"text-decoration:underline;\"\u003e\u003ca class=\"link\" href=\"https://jobs.thepublishpress.com/?utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=olympic-swimmer-dives-into-ig-video-series\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003e\u003cspan style=\"color: rgb(231, 48, 42)\"\u003eYou can post opportunities on our (free) job board here\u003c/span\u003e\u003c/a\u003e\u003c/span\u003e\u003ci\u003e.\u003c/i\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:10px;padding-left:6px;padding-right:6px;padding-top:20px;\"\u003e\u003cimg alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d0141a07-61e9-44f1-91b4-c74570da2db6/Divider_C.png\"\u003e\u003c/div\u003e\u003cdiv id=\"press-worthy\" style=\"padding-bottom:2px;padding-left:6px;padding-right:6px;padding-top:10px;\"\u003e\u003ch1 style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:28px;font-weight:Bold;line-height:42px;margin:0;text-align:left;\"\u003e🔥\u003cspan style=\"font-size:2rem;\"\u003e\u0026nbsp;\u003c/span\u003e\u003cspan style=\"color:#e7302a;font-size:2rem;\"\u003ePress Worthy\u003c/span\u003e\u003c/h1\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:26px;padding-right:18px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://www.linkedin.com/posts/jordanschwarzenberger_the-sidemen-have-sold-out-wembley-activity-7264249781839872000-mqtb?utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eThe Sidemen\u003c/a\u003e sell out 90,000 seats in just three hours for their 2025 charity soccer match. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://www.ign.com/articles/exclusive-tom-scott-youtube-podcast-lateral-book?utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eTom Scott\u003c/a\u003e is releasing a book based on his podcast, Lateral. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e 'Lectures on Tap' is the creator-led event series taking NYC by storm. \u003ca class=\"link\" href=\"https://www.thepublishpress.com/felecia?utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eHere's how Felecia Freely did it\u003c/a\u003e.* \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://whitney.org/exhibitions/maya-man?utm_source=substack\u0026amp;utm_medium=email\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eArt creator Maya On The Internet\u003c/a\u003e makes a digital installation for The Whitney Museum. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://www.instagram.com/reel/DCfQ4JUMFRL/?utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eVictoria Paris\u003c/a\u003e is launching a jewelry brand. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://usa.visa.com/about-visa/newsroom/press-releases.releaseId.20961.html?utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eVisa\u003c/a\u003e officially recognizes creators as small businesses. \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e\u003cspan style=\"font-size:0.6rem;\"\u003e\u003csub\u003e\u003ci\u003e*This is sponsored advertising content.\u003c/i\u003e\u003c/sub\u003e\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:10px;padding-left:6px;padding-right:6px;padding-top:20px;\"\u003e\u003cimg alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a1cc932b-0769-4a4f-87e2-678b46b62e66/0623_Divider_C.png\"\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e","truncatedHtml":"\u003cdiv\u003e\u003cdiv\u003e\u003clink href=\"https://fonts.gstatic.com\" rel=\"preconnect\"\u003e\u003clink href=\"https://fonts.googleapis.com/css2?family=Poppins+Bold\u0026amp;display=swap\" rel=\"stylesheet\"\u003e\u003clink href=\"https://fonts.googleapis.com/css2?family=Helvetica\u0026amp;display=swap\" rel=\"stylesheet\"\u003e\u003clink href=\"https://fonts.googleapis.com/css2?family=Poppins\u0026amp;display=swap\" rel=\"stylesheet\"\u003e\u003cstyle type=\"text/css\"\u003e\n:root {\n --wt-primary-color: #e7302a;\n --wt-text-on-primary-color: #FFFFFF;\n\n --wt-secondary-color: #F9FAFB;\n --wt-text-on-secondary-color: #030712;\n\n --wt-tertiary-color: #FFFFFF;\n --wt-text-on-tertiary-color: #222222;\n\n --wt-background-color: #FFFFFF;\n --wt-text-on-background-color: #222222;\n\n --wt-subscribe-background-color: #FFFFFF;\n --wt-text-on-subscribe-background-color: #222222;\n\n --wt-header-font: \"Poppins Bold\", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto,\"Helvetica Neue\", Arial, \"Noto Sans\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\", \"Noto Color Emoji\";\n --wt-body-font: \"Helvetica\", ui-sans-serif, system-ui, -apple-system, 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var(--wt-button-font); }\n\ninput:focus { --tw-ring-color: transparent !important; }\n\nli a { word-break: break-word; }\n\n@media only screen and (max-width:667px) {\n .mob-stack {\n display: block !important;\n width: 100% !important;\n }\n\n .mob-w-full {\n width: 100% !important;\n }\n}\n\n\u003c/style\u003e\u003cstyle\u003e\n @font-face {\n font-family: 'Poppins';\n font-style: normal;\n font-weight: 400;\n src: url('https://fonts.gstatic.com/s/poppins/v19/pxiEyp8kv8JHgFVrJJfecnFHGPc.woff2') format('woff2');\n }\n @font-face {\n font-family: 'Poppins';\n font-style: normal;\n font-weight: 700;\n src: url('https://fonts.gstatic.com/s/poppins/v19/pxiByp8kv8JHgFVrLCz7Z1xlFd2JQEk.woff2') format('woff2');\n }\n @font-face {\n font-family: 'Poppins';\n font-style: italic;\n font-weight: 400;\n src: url('https://fonts.gstatic.com/s/poppins/v19/pxiGyp8kv8JHgFVrJJLucHtAOvWDSA.woff2') format('woff2');\n }\n @font-face {\n font-family: 'Poppins';\n font-style: italic;\n font-weight: 700;\n 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!important;\"\u003e\u003cdiv class=\"rendered-post\" style=\"max-width: 672px; margin: 0 auto;\"\u003e\u003cdiv class=\"bg-wt-background text-wt-text-on-background\"\u003e\u003cdiv style=\"padding-top:1.5rem; padding-bottom:1.5rem;\"\u003e\u003cstyle\u003e\n .bh__byline_wrapper {\n font-size: .875rem;\n line-height: 1.25rem;\n vertical-align: middle;\n justify-content: space-between;\n display: block;\n }\n \n .bh__byline_social_wrapper {\n display: flex;\n margin-top: 0.5rem;\n align-items: center;\n }\n \n .bh__byline_social_wrapper \u003e * + * {\n margin-left: 1rem;\n }\n \n @media (min-width: 768px) {\n .bh__byline_wrapper {\n display: flex;\n }\n \n .bh__byline_social_wrapper {\n margin-top: 0rem;\n }\n }\n\u003c/style\u003e\u003cdiv id=\"web-header\" style=\"padding-left: 6px; padding-right: 6px; color: var(--wt-text-on-background-color) !important; padding-bottom: 2rem;\"\u003e\u003ch1 style=\"font-size: 36px; font-family:'Helvetica',Arial,sans-serif; line-height: 2.5rem; padding-bottom: 8px; font-weight: 700;\"\u003eHow This NYC Creator Keeps Producing Viral Events 🗽\u003c/h1\u003e\u003ch2 style=\"font-size: 20px; font-family:'Helvetica',Arial,sans-serif; line-height: 1.75rem; padding-bottom: 20px; color: #222222; font-weight: 400;\"\u003eWe talked to Anthony Po's producer, Paige Nguyen\u003c/h2\u003e\u003cdiv class=\"bh__byline_wrapper\"\u003e\u003cdiv\u003e\u003cdiv style=\"display:flex;\"\u003e\u003cdiv style=\"display:flex; flex-direction:row; justify-content:flex-start;\"\u003e\u003cdiv style=\"display:flex;\"\u003e\u003c/div\u003e\u003cdiv style=\"display:flex; align-items:center;\"\u003e\u003cp style=\"left:24px;position:relative;font-family:'Helvetica',Arial,sans-serif;font-weight:normal;font-size:14px;color: var(--wt-text-on-background-color);margin:0px;line-height:20px;\"\u003e\u003cspan class=\"text-wt-text-on-background\" style=\"opacity:0.75;\"\u003e November 18, 2024 \u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003cdiv class=\"bh__byline_social_wrapper\"\u003e\u003ca href=\"https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fnews.thepublishpress.com%2Fp%2Fhow-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\"\u003e\u003cdiv style=\"max-width:28px;\"\u003e\u003csvg fill=\"none\" height=\"100%\" viewBox=\"0 0 212 212\" width=\"100%\" xmlns=\"http://www.w3.org/2000/svg\"\u003e\u003ccircle cx=\"106.214\" cy=\"105.5\" fill-opacity=\"0.15\" fill=\"#9CA3AF\" r=\"105.5\"\u003e\u003c/circle\u003e\u003cpath d=\"M96.9223 92.1778H87.0327V105.498H96.9223V145.461H113.405V105.498H125.273L126.591 92.1778H113.405V86.5165C113.405 83.5193 114.064 82.1873 117.031 82.1873H126.591V65.5364H114.064C102.197 65.5364 96.9223 70.8647 96.9223 80.8552V92.1778Z\" fill=\"#BAC2CE\"\u003e\u003c/path\u003e\u003c/svg\u003e\u003c/div\u003e\u003c/a\u003e\u003ca href=\"https://twitter.com/intent/tweet?text=We+talked+to+Anthony+Po%27s+producer%2C+Paige+Nguyen\u0026amp;url=https%3A%2F%2Fnews.thepublishpress.com%2Fp%2Fhow-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\"\u003e\u003cdiv style=\"max-width:28px;\"\u003e\u003csvg fill=\"none\" height=\"100%\" viewBox=\"0 0 52 52\" width=\"100%\" xmlns=\"http://www.w3.org/2000/svg\"\u003e\u003ccircle cx=\"26\" cy=\"26\" fill-opacity=\"0.15\" fill=\"#9CA3AF\" r=\"26\"\u003e\u003c/circle\u003e\u003cpath d=\"M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z\" fill=\"#BAC2CE\" transform=\"translate(14,14)\"\u003e\u003c/path\u003e\u003c/svg\u003e\u003c/div\u003e\u003c/a\u003e\u003ca href=\"https://www.threads.net/intent/post?text=We+talked+to+Anthony+Po%27s+producer%2C+Paige+Nguyen+https%3A%2F%2Fnews.thepublishpress.com%2Fp%2Fhow-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\"\u003e\u003cdiv style=\"max-width:28px;\"\u003e\u003csvg fill=\"none\" height=\"100%\" viewBox=\"0 0 211 211\" width=\"100%\" xmlns=\"http://www.w3.org/2000/svg\"\u003e\u003ccircle cx=\"105.5\" cy=\"105.5\" fill-opacity=\"0.15\" fill=\"#9CA3AF\" r=\"105.5\"\u003e\u003c/circle\u003e\u003cpath d=\"M125.185 102.469C124.828 102.298 124.465 102.133 124.097 101.975C123.456 90.1702 117.006 83.4121 106.175 83.3429C106.126 83.3426 106.077 83.3426 106.028 83.3426C99.5502 83.3426 94.1624 86.1078 90.8463 91.1396L96.8028 95.2256C99.2801 91.4671 103.168 90.6658 106.031 90.6658C106.064 90.6658 106.097 90.6658 106.13 90.6661C109.696 90.6889 112.387 91.7257 114.129 93.7477C115.397 95.2198 116.244 97.254 116.664 99.8213C113.502 99.2839 110.083 99.1187 106.427 99.3283C96.13 99.9214 89.5101 105.927 89.9547 114.272C90.1803 118.505 92.2891 122.147 95.8924 124.526C98.9389 126.537 102.863 127.52 106.941 127.297C112.326 127.002 116.551 124.948 119.498 121.19C121.737 118.337 123.152 114.64 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90.4689H92.1797V143.799H108.831V115.801C108.831 100.135 128.812 98.8017 128.812 115.801V143.799H145.463V110.134C145.463 83.8026 115.824 84.8026 108.831 97.8018V90.4689Z\" fill=\"#BAC2CE\"\u003e\u003c/path\u003e\u003c/svg\u003e\u003c/div\u003e\u003c/a\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003cdiv id=\"content-blocks\"\u003e\u003cdiv style=\"padding-bottom:10px;padding-left:6px;padding-right:6px;padding-top:20px;\"\u003e\u003ca href=\"https://artlist.io/blog/trend-report-2025?utm_source=pr\u0026amp;utm_medium=publishpress\u0026amp;utm_content=newsletter\u0026amp;utm_campaign=1124_trendreport\" rel=\"nofollow noopener noreferrer\" style=\"text-decoration: none;\" target=\"_blank\"\u003e\u003cimg alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c59fe618-58af-4542-b30e-1792b3d1d08c/1118_Headerb__1_.png?t=1731953093\"\u003e\u003c/a\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e\u003cb\u003eGood morning.\u003c/b\u003e\u0026nbsp;\u003cspan style=\"color:rgb(34, 34, 34);\"\u003eWhatever you thought of the W-sprayed, backside-exposed Mike Tyson vs. Jake Paul boxing event this weekend, one thing's for sure—people tuned in for it.\u003c/span\u003e\u003cspan style=\"color:rgb(34, 34, 34);\"\u003e\u003cb\u003e\u0026nbsp;\u003c/b\u003e\u003c/span\u003e\u003cspan style=\"color:rgb(34, 34, 34);\"\u003eHere’s the fight, by the numbers:\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:26px;padding-right:18px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cspan style=\"color:rgb(34, 34, 34);\"\u003e65 million → peak concurrent viewers\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cspan style=\"color:rgb(34, 34, 34);\"\u003e60 million → households streamed globally\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cspan style=\"color:rgb(34, 34, 34);\"\u003e100,000+ → streaming quality complaints issued to Netflix\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e\u003cspan style=\"color:rgb(34, 34, 34);\"\u003e\u003cb\u003ePS–\u003c/b\u003e\u003c/span\u003e\u003cspan style=\"color:rgb(34, 34, 34);\"\u003eWe’re looking for a writer to report and find some of the best creator stories on the internet. Keep scrolling for more info!\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e — \u003cb\u003e\u003ca class=\"link\" href=\"https://www.linkedin.com/in/hannah-doyle-51608628/?utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eHannah Doyle\u003c/a\u003e\u003c/b\u003e\u003cb\u003e\u0026nbsp;\u003c/b\u003e\u0026amp;\u003cb\u003e\u0026nbsp;\u003c/b\u003e\u003cb\u003e\u003ca class=\"link\" href=\"https://www.linkedin.com/in/nathan-graber-lipperman/?utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eNate Graber-Lipperman\u003c/a\u003e\u003c/b\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:10px;padding-left:6px;padding-right:6px;padding-top:20px;\"\u003e\u003cimg alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f8960ea-8852-407e-9156-52cb00e06e36/0623_Divider_B.png\"\u003e\u003c/div\u003e\u003cdiv id=\"how-paige-nguyen-produces-anthony-p\" style=\"padding-bottom:2px;padding-left:6px;padding-right:6px;padding-top:10px;\"\u003e\u003ch1 style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:28px;font-weight:Bold;line-height:42px;margin:0;text-align:start;\"\u003eHow Paige Nguyen Produces Anthony Po’s Viral Events\u003c/h1\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:10px;padding-left:6px;padding-right:6px;padding-top:20px;\"\u003e\u003cimg alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ec3194bd-06b7-4b85-92d2-7bfac33a48ea/1118_Article_Photo_1__1_.png?t=1731951370\"\u003e\u003cdiv style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:6px;text-align:center;width:100%;\"\u003e\u003csmall style=\"color:#a0a0a0;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#a0a0a0;text-decoration:none;\"\u003e\u003cp\u003ePaige Nguyen (left) is part of the team who produces viral events with Anthony Po (far right), like the Cheeseball Man v. Cornhead Killer boxing match on Saturday (right) /\u0026nbsp;\u003ca class=\"link\" href=\"https://www.youtube.com/watch?v=ZZP741D8Ks8\u0026amp;utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eOKPOP\u003c/a\u003e, Photography by\u0026nbsp;\u003ca class=\"link\" href=\"https://www.instagram.com/vicmystic/?utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eVic Verbalaitis\u003c/a\u003e\u003c/p\u003e\u003c/small\u003e\u003c/div\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e On Saturday, a couple hundred patrons packed into Church Street Boxing in NYC for a night of musical performances and a boxing match—all hosted by comedy creator Anthony Po, aka \u003ca class=\"link\" href=\"https://www.youtube.com/@anthpo?utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eAnthpo\u003c/a\u003e.\u0026nbsp; \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e We talked to Po’s producer, Paige Nguyen, about how their small team creates viral events such as the Timothée Chalamet \u003ca class=\"link\" href=\"https://www.youtube.com/watch?v=W0L9qs8rzfM\u0026amp;utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003elookalike contest\u003c/a\u003e and the Cheeseball Man meetup \u003ca class=\"link\" href=\"https://www.youtube.com/watch?v=W0L9qs8rzfM\u0026amp;utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003ein NYC\u003c/a\u003e → \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eReading the room.\u003c/b\u003e\u003c/span\u003e Nguyen described herself as someone who’s “chronically online.” In October, she observed that negative sentiment from the US presidential election was dominating online culture. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:26px;padding-right:18px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Nguyen and Po wanted to encourage people to have fun and get together in public spaces, so they hung up 100 flyers around NYC advertising the lookalike contest and a $50 reward. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e The guerilla marketing resonated, as 10,000 people showed up (including \u003ca class=\"link\" href=\"https://www.nytimes.com/2024/10/28/nyregion/timothee-chalamet-lookalike-contest-new-york.html?utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eChalamet himself\u003c/a\u003e). \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e The contest concept has since spread, with similar events taking place around \u003ca class=\"link\" href=\"https://chicago.suntimes.com/entertainment-and-culture/2024/11/16/glenview-therapist-wins-jeremy-allen-white-lookalike-contest-in-chicago?utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003ethe\u003c/a\u003e\u0026nbsp;\u003ca class=\"link\" href=\"https://variety.com/2024/music/global/harry-styles-lookalike-contest-london-1236205555/?utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eglobe\u003c/a\u003e. \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eBeing flexible. \u003c/b\u003e\u003c/span\u003eNguyen has learned to bring Po’s attention to detail into event planning while still adjusting on the fly—such as having a backup location ready for the lookalike contest when police officers kicked them out of Washington Square Park. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e “What people don’t see is just how much pre-production goes into events like these, but we like it that way,” Nguyen told us. “Anthony’s main goal is to foster community and make sure everyone is having a good time.” \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eCollaboration is king.\u003c/b\u003e\u003c/span\u003e Ahead of the boxing match, Nguyen helped curate a tight run-of-show that featured performances from fan favorite local superheros (including the Pickled Man and Sickly Sweet) to a rising underground rapper named \u003ca class=\"link\" href=\"https://www.instagram.com/khantrast/?hl=en\u0026amp;utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eKhantrast\u003c/a\u003e. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:26px;padding-right:18px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Those guests helped increase the event’s awareness by collectively \u003ca class=\"link\" href=\"https://www.instagram.com/p/DCfEzHxP4IX/?hl=en\u0026amp;utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003esharing\u003c/a\u003e\u0026nbsp;\u003ca class=\"link\" href=\"https://www.instagram.com/p/DCfheLrxmnN/?hl=en\u0026amp;utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003econtent\u003c/a\u003e out to their local audiences. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e “There are so many moving parts that make up a successful event, and as the producer, you have to know what’s going on with each part at all times…[and] make sure everyone on set knows, too,” Nguyen said. \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:10px;padding-left:6px;padding-right:6px;padding-top:20px;\"\u003e\u003cimg alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a1cc932b-0769-4a4f-87e2-678b46b62e66/0623_Divider_C.png\"\u003e\u003c/div\u003e\u003cdiv id=\"why-amazon-is-investing-in-the-crea\" style=\"padding-bottom:2px;padding-left:6px;padding-right:6px;padding-top:10px;\"\u003e\u003ch1 style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:28px;font-weight:Bold;line-height:42px;margin:0;text-align:left;\"\u003e\u003cspan style=\"font-size:2rem;\"\u003eWhy Amazon is Investing in the Creator Economy\u003c/span\u003e\u003c/h1\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:10px;padding-left:6px;padding-right:6px;padding-top:20px;\"\u003e\u003cimg alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/53749785-099f-4945-9d4b-aad9824b5558/1118_Article_Photo_2b.png?t=1731953163\"\u003e\u003cdiv style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:6px;text-align:center;width:100%;\"\u003e\u003csmall style=\"color:#a0a0a0;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#a0a0a0;text-decoration:none;\"\u003e\u003cp\u003eSpotter and Amazon join forces / Illustration by Moy Zhong\u003c/p\u003e\u003c/small\u003e\u003c/div\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e Amazon just made a big move in the creator economy by \u003ca class=\"link\" href=\"https://variety.com/2024/digital/news/amazon-invests-spotter-digital-creator-economy-1236194916/?utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003einvesting in Spotter\u003c/a\u003e. The two companies are teaming up to open new opportunities for Spotter’s creators within the streaming and ecommerce giant.\u0026nbsp; \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eOur own Samir Chaudry sat down with Spotter CEO Aaron DeBevoise\u003c/b\u003e\u003c/span\u003e to \u003ca class=\"link\" href=\"https://open.spotify.com/episode/4ZO7zrmAdw6BupNhTkQyOH?si=p_aMtjLoRhatDxf04pCEGQ\u0026amp;utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003ehear about\u003c/a\u003e what the partnership means for creators → \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:26px;padding-right:18px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eNew opportunities across video and commerce. \u003c/b\u003e\u003c/span\u003e“This partnership could redefine content distribution, allowing creators to develop series for Prime Video, tap into new audiences, and integrate product lines within Amazon's retail framework,” DeBevoise said.\u0026nbsp; \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eEducate Amazon on creator video. \u003c/b\u003e\u003c/span\u003e“It’s a no-brainer for Amazon to want to be involved in the creator ecosystem that exists today, but the question that is so daunting to even them is, ‘Where do you start?’” DeBevoise said. Spotter is utilizing data to help the platform make informed decisions on which creators to work with.\u0026nbsp; \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eBig picture: \u003c/b\u003e\u003c/span\u003eAmazon made its first multi-million dollar creator investment with MrBeast’s \u003ci\u003e\u003ca class=\"link\" href=\"https://news.thepublishpress.com/p/inside-mrbeasts-new-amazon-game-show\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eBeast Games\u003c/a\u003e\u003c/i\u003e earlier this year, a deal which Spotter was intimately involved in.\u0026nbsp; \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e As Amazon \u003ca class=\"link\" href=\"https://www.hollywoodreporter.com/tv/tv-news/amazon-shut-down-freevee-1235780333/?utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003efolds\u003c/a\u003e its ad-supported streaming service Freevee into Prime Video, this Spotter partnership could provide a blueprint for how streamers engage with creators in the future, utilizing platforms as a guide to navigate the creator economy. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e Check out the full conversation with DeBevoise on \u003ci\u003e\u003ca class=\"link\" href=\"https://open.spotify.com/episode/4ZO7zrmAdw6BupNhTkQyOH?si=p_aMtjLoRhatDxf04pCEGQ\u0026amp;utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eThe Colin and Samir Show\u003c/a\u003e\u003c/i\u003e\u003ca class=\"link\" href=\"https://open.spotify.com/episode/4ZO7zrmAdw6BupNhTkQyOH?si=p_aMtjLoRhatDxf04pCEGQ\u0026amp;utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003e\u0026nbsp;\u003c/a\u003eaudio feed. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:10px;padding-left:6px;padding-right:6px;padding-top:20px;\"\u003e\u003cimg alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a1cc932b-0769-4a4f-87e2-678b46b62e66/0623_Divider_C.png\"\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e Sponsored by \u003ca class=\"link\" href=\"https://artlist.io/blog/trend-report-2025?utm_source=pr\u0026amp;utm_medium=publishpress\u0026amp;utm_content=newsletter\u0026amp;utm_campaign=1124_trendreport\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eArtlist Business\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv id=\"prepare-for-whats-next-in-2025\" style=\"padding-bottom:2px;padding-left:6px;padding-right:6px;padding-top:10px;\"\u003e\u003ch1 style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:28px;font-weight:Bold;line-height:42px;margin:0;text-align:left;\"\u003ePrepare for What’s Next in 2025\u003c/h1\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:10px;padding-left:6px;padding-right:6px;padding-top:20px;\"\u003e\u003ca href=\"https://artlist.io/blog/trend-report-2025?utm_source=pr\u0026amp;utm_medium=publishpress\u0026amp;utm_content=newsletter\u0026amp;utm_campaign=1124_trendreport\" rel=\"nofollow noopener noreferrer\" style=\"text-decoration: none;\" target=\"_blank\"\u003e\u003cimg alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f1b052b0-3679-4093-b7d1-ef5727e66835/Publish_Ad_Image__2_.png?t=1731604958\"\u003e\u003c/a\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e How critical will human touch be as AI continues to rise? What should brands and creators do to cultivate more trust? \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e These questions and more are answered in\u0026nbsp;\u003ca class=\"link\" href=\"https://artlist.io/blog/trend-report-2025?utm_source=pr\u0026amp;utm_medium=publishpress\u0026amp;utm_content=newsletter\u0026amp;utm_campaign=1124_trendreport\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003e\u003cb\u003eArtlist’s 2025 Trend Report.\u003c/b\u003e\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e The annual report features insights from 5,000+ creators and business leaders at Google, Meta, and Canva (just to name a few). With it you can master strategies to keep you ahead of the competition in the coming year. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e “In a world where the pace of change is accelerating, understanding and anticipating trends is critical to giving you the foresight needed to stay competitive,\" said Artlist co-founder and co-CEO Itzik Elbaz. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e Learn how to stand out in today’s ongoing content revolution. \u003ca class=\"link\" href=\"https://artlist.io/blog/trend-report-2025?utm_source=pr\u0026amp;utm_medium=publishpress\u0026amp;utm_content=newsletter\u0026amp;utm_campaign=1124_trendreport\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eDig into the Artlist Trend Report 2025.\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:10px;padding-left:6px;padding-right:6px;padding-top:20px;\"\u003e\u003cimg alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a1cc932b-0769-4a4f-87e2-678b46b62e66/0623_Divider_C.png\"\u003e\u003c/div\u003e\u003cdiv id=\"2024-streamer-awards-nominates-top-\" style=\"padding-bottom:2px;padding-left:6px;padding-right:6px;padding-top:10px;\"\u003e\u003ch1 style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:28px;font-weight:Bold;line-height:42px;margin:0;text-align:left;\"\u003e\u003cspan style=\"font-size:2rem;\"\u003e2024 Streamer Awards Nominates Top Creators\u003c/span\u003e\u003c/h1\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:10px;padding-left:6px;padding-right:6px;padding-top:20px;\"\u003e\u003cimg alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/fb9c5ba1-1602-4660-ad4f-742afe9a32de/1118_Article_Photo_3.png?t=1731950561\"\u003e\u003cdiv style=\"margin:0 auto 0 auto;padding-left:0px;padding-right:0px;padding-top:6px;text-align:center;width:100%;\"\u003e\u003csmall style=\"color:#a0a0a0;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-style:italic;text-decoration-color:#a0a0a0;text-decoration:none;\"\u003e\u003cp\u003eVoting for the Streamer Awards is open until November 26 /\u0026nbsp;\u003ca class=\"link\" href=\"https://thestreamerawards.com/vote?utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eThe Streamer Awards\u003c/a\u003e\u003c/p\u003e\u003c/small\u003e\u003c/div\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:start;\"\u003e The award show founded by streamer QTCinderella recently \u003ca class=\"link\" href=\"https://thestreamerawards.com/vote?utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eopened voting\u003c/a\u003e for its 2024 awards, which features over 100 creators across 27 categories. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eContext: \u003c/b\u003e\u003c/span\u003eQT started the Streamer Awards in 2022 as a way to celebrate streamers across a variety of categories like “Best Strategy Game Streamer” and “Best VTuber.” Her last show \u003ca class=\"link\" href=\"https://news.thepublishpress.com/p/streamer-award-goes\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003ebroke viewership records\u003c/a\u003e, with over 600,000 concurrent viewers. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e 2024 standouts include Kai Cenat, who is nominated in five categories and has broken \u003ca class=\"link\" href=\"https://news.thepublishpress.com/p/jomboy-s-blitzball-hits-a-homer\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003ea handful\u003c/a\u003e of streaming records this year, as well as game developer PirateSoftware, who has experienced a \u003ca class=\"link\" href=\"https://mashable.com/article/how-streamer-pirate-software-gained-nearly-2-million-subs-in-6-months?utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003ebig leap\u003c/a\u003e in subscribers and helped launch \u003ca class=\"link\" href=\"https://news.thepublishpress.com/p/inside-the-creator-author-boom\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eOffbrand Games\u003c/a\u003e in February.\u0026nbsp; \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e The Streamer Awards is set to stream live December 7th on QTCinderella’s \u003ca class=\"link\" href=\"https://www.twitch.tv/qtcinderella?utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eTwitch channel\u003c/a\u003e. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:10px;padding-left:6px;padding-right:6px;padding-top:20px;\"\u003e\u003cimg alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f8960ea-8852-407e-9156-52cb00e06e36/0623_Divider_B.png\"\u003e\u003c/div\u003e\u003cdiv id=\"creator-moves\" style=\"padding-bottom:2px;padding-left:6px;padding-right:6px;padding-top:10px;\"\u003e\u003ch1 style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:28px;font-weight:Bold;line-height:42px;margin:0;text-align:left;\"\u003e👀\u003cspan style=\"font-size:2rem;\"\u003e\u0026nbsp;\u003c/span\u003e\u003cspan style=\"color:rgb(231, 48, 42);font-size:2rem;\"\u003eCreator Moves\u003c/span\u003e\u003c/h1\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:26px;padding-right:18px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eThe Publish Press\u003c/b\u003e\u003c/span\u003e (yep, that’s us! 👋) is hiring a \u003ca class=\"link\" href=\"https://jobs.thepublishpress.com/job/1611224-full-time-writer-the-publish-press?utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003efull-time writer\u003c/a\u003e with a passion for the creator world and strong writing skills. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eTech creator Kallaway\u003c/b\u003e\u003c/span\u003e is looking for a \u003ca class=\"link\" href=\"https://jobs.thepublishpress.com/job/1602850-short-form-video-editor-kallaway?utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eshort-form video editor\u003c/a\u003e with at least two years of experience. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eComplexly\u003c/b\u003e\u003c/span\u003e is hiring a \u003ca class=\"link\" href=\"https://jobs.thepublishpress.com/job/1602649-motion-designer-complexly?utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003emotion designer\u003c/a\u003e to create background assets and animated compositions. \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;text-align:left;\"\u003e\u003ci\u003eLooking to bring on new team members? \u003c/i\u003e\u003cspan style=\"text-decoration:underline;\"\u003e\u003ca class=\"link\" href=\"https://jobs.thepublishpress.com/?utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=olympic-swimmer-dives-into-ig-video-series\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003e\u003cspan style=\"color: rgb(231, 48, 42)\"\u003eYou can post opportunities on our (free) job board here\u003c/span\u003e\u003c/a\u003e\u003c/span\u003e\u003ci\u003e.\u003c/i\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:10px;padding-left:6px;padding-right:6px;padding-top:20px;\"\u003e\u003cimg alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d0141a07-61e9-44f1-91b4-c74570da2db6/Divider_C.png\"\u003e\u003c/div\u003e\u003cdiv id=\"press-worthy\" style=\"padding-bottom:2px;padding-left:6px;padding-right:6px;padding-top:10px;\"\u003e\u003ch1 style=\"color:#000000;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:28px;font-weight:Bold;line-height:42px;margin:0;text-align:left;\"\u003e🔥\u003cspan style=\"font-size:2rem;\"\u003e\u0026nbsp;\u003c/span\u003e\u003cspan style=\"color:#e7302a;font-size:2rem;\"\u003ePress Worthy\u003c/span\u003e\u003c/h1\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:26px;padding-right:18px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:18px;line-height:27px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://www.linkedin.com/posts/jordanschwarzenberger_the-sidemen-have-sold-out-wembley-activity-7264249781839872000-mqtb?utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eThe Sidemen\u003c/a\u003e sell out 90,000 seats in just three hours for their 2025 charity soccer match. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://www.ign.com/articles/exclusive-tom-scott-youtube-podcast-lateral-book?utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eTom Scott\u003c/a\u003e is releasing a book based on his podcast, Lateral. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e 'Lectures on Tap' is the creator-led event series taking NYC by storm. \u003ca class=\"link\" href=\"https://www.thepublishpress.com/felecia?utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eHere's how Felecia Freely did it\u003c/a\u003e.* \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://whitney.org/exhibitions/maya-man?utm_source=substack\u0026amp;utm_medium=email\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eArt creator Maya On The Internet\u003c/a\u003e makes a digital installation for The Whitney Museum. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://www.instagram.com/reel/DCfQ4JUMFRL/?utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eVictoria Paris\u003c/a\u003e is launching a jewelry brand. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://usa.visa.com/about-visa/newsroom/press-releases.releaseId.20961.html?utm_source=news.thepublishpress.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=how-this-nyc-creator-keeps-producing-viral-events\" target=\"_blank\" style=\"-webkit-text-decoration:underline #e7302a;color:#e7302a;text-decoration:underline #e7302a;word-break:break-word;;\"\u003eVisa\u003c/a\u003e officially recognizes creators as small businesses. \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:8px;padding-left:6px;padding-right:6px;padding-top:8px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) 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