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le r\u00e9seau pr\u00e9f\u00e9r\u00e9 des jeunes ?","datePublished":"2024-01-25T15:57:42+01:00","dateModified":"2024-01-25T15:57:42+01:00","publisher":{"@type":"NewsMediaOrganization","name":"International Business Times France","url":"https:\/\/www.ibtimes.fr","logo":{"@type":"ImageObject","url":"https:\/\/g.ibtimes.fr\/themes\/favicons\/apple-touch-icon.png","width":180,"height":180},"sameAs":["https:\/\/www.linkedin.com\/company\/ibt-media","https:\/\/twitter.com\/ibtimes"]},"description":"Pour r\u00e9pondre \u00e0 cet int\u00e9r\u00eat grandissant pour la vie priv\u00e9e, l'entreprise lancera, d\u00e8s le 6 f\u00e9vrier prochain, RealBrands et RealPeople, deux nouveaux canaux de communication respectivement destin\u00e9s...","articleBody":"Vous connaissez BeReal ? Cette plateforme sociale, lancée en 2020 par deux entrepreneurs français - Alexis Barreyat et Kévin Perreau - encourage les utilisateurs à partager leur quotidien en dévoilant, chaque jour, une photo prise sur le vif, à n'importe quel moment de la journée décidé par l'application. À ce jour, selon les données de BeReal, 25 millions de personnes sont quotidiennement actifs sur le réseau social.Et pour pousser encore plus loin ce besoin de transparence et répondre à cet intérêt grandissant pour la vie privée, l'entreprise lancera, dès le 6 février prochain, RealBrands et RealPeople, deux nouveaux canaux de communication respectivement destinés aux marques et aux personnalités publiques.Grâce à la certification des comptes officiels qui sera ainsi prochainement mise en place, les stars pourront partager des moments en coulisses et ainsi offrir à leur communauté un aperçu de leur vie lorsqu'ils ne sont pas sur la scène mondiale : \"Des moments non filtrés, non édités et non scénarisés\". De leur côté, les entreprises pourront également bénéficier de ce nouveau flux pour partager le quotidien de leurs employés ou de leurs dirigeants, un phénomène déjà tendance sur le réseau social chinois TikTok.\"Notre mission est de créer un monde plus authentique et de vous garder en contact avec les personnes qui vous tiennent vraiment à c&oelig;ur. Nous pensons qu'en montrant que des personnes et des marques notables sont en réalité des personnes comme nous – tout aussi ennuyeuses et intéressantes à différents moments – nous contribuons à atténuer la négativité inhérente aux plateformes sociales modernes\", explique BeReal dans un communiqué.Une manière de renflouer les caisses ?Parallèlement, ces deux lancements donneront la possibilité aux utilisateurs d'interagir avec leurs idoles et de les mentionner dans leurs propres posts à condition d'obtenir le statut de RealFan. Pour l'heure, aucun détail relatif à l'obtention de ce titre n'a été dévoilé par l'entreprise. De même, les noms des marques et des personnalités qui participeront à ce programme ne sont pas encore rendus publics. Ou la liste n'est pas encore tout à fait définie. Il faudra donc être patient et attendre le 6 février. En attendant, les potentiels futurs utilisateurs sont prévenus : \"Les titulaires de comptes officiels devront publier, comme tout le monde, sans filtre, leur quotidien à tout moment\", précise la plateforme.Quant aux utilisateurs qui utilisent l'application uniquement pour interagir avec leurs proches, l'équipe de BeReal s'est voulue rassurante : \"Pour ceux d'entre vous qui craignent que cela change notre orientation, nous pouvons vous assurer que BeReal sera toujours avant tout une question d'amis et de relations étroites. Nous sommes faits pour ça. C'est ce qui rend BeReal spécial et nous en ferons toujours notre priorité\", assure la plateforme.Peut-être aussi que cette nouvelle étape visant à accueillir les marques et les personnalités publiques donnera à la plateforme l'occasion de renflouer un peu ses caisses ? 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data-gtm-action="Breadcrumb"><div class="content"><div class="breadcrumb-wrapper"><div class="breadcrumb"> <span> <a href="/tech-web3"> <span>Tech & Web3</span> </a> </span></div></div></div> <script>if(document.querySelector(".breadcrumb").innerHTML.trim()==''){document.querySelector(".breadcrumb").parentNode.parentNode.removeChild(document.querySelector(".breadcrumb").parentNode)}</script> </div> <header class="article-header"><h1>BeReal : L'arrivée des marques et des influenceurs va t-elle tuer le réseau préféré des jeunes ?</h1> </header><article id="node-104543" class="node-article node node-article KonaBody node-sidebar flc ibtwall"> <header class="article-header"><div class="byline-social flex-xs flex-wrap jc-sb ai-c"><div class="byline"> <span class="by">Par</span> <span class="author"> <a href="https://www.ibtimes.fr/reporters/matis-demazeau" class="author-name" rel="author"> Matis Demazeau </a> </span> <br> <time datetime="31">25/01/2024 - 15:57 CET</time></div><div 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srcset="https://d.ibtimes.fr/en/full/1008728/bereal-accueille-les-stars-et-les-marques.png?w=480&f=b71efb2ff303fda7f80a95965408d81e 480w"><source type="image/webp" srcset="https://d.ibtimes.fr/en/full/1008728/bereal-accueille-les-stars-et-les-marques.webp?w=736&f=572116ed631e6f60cd4693147ed51f93"><img class="mapping-embed imgPhoto" id="i1008728" src="https://d.ibtimes.fr/en/full/1008728/bereal-accueille-les-stars-et-les-marques.png?w=736&f=572116ed631e6f60cd4693147ed51f93" alt="BeReal accueille les stars et les marques" width="736" height="423" height="423" /></picture></div> <figcaption class="caption" style="max-width:945px;"> <span class="credit">Unsplash</span> </figcaption></div> </figure><div class="article-paywall-contents"><p>Vous connaissez BeReal ? <a href="https://www.ibtimes.fr/pourquoi-les-enfants-delaissent-de-plus-en-plus-leur-telephone-et-les-reseaux-sociaux-103012">Cette plateforme sociale</a>, lancée en 2020 par deux entrepreneurs français - Alexis Barreyat et Kévin Perreau - encourage les utilisateurs à partager leur quotidien en dévoilant, chaque jour, une photo prise sur le vif, à n'importe quel moment de la journée décidé par l'application. À ce jour, selon les données de BeReal, 25 millions de personnes sont quotidiennement actifs sur le réseau social.</p><p>Et pour pousser encore plus loin ce besoin de transparence et répondre à cet intérêt grandissant pour la vie privée, l'entreprise lancera, dès le 6 février prochain, RealBrands et RealPeople, deux nouveaux canaux de communication respectivement destinés aux marques <a href="https://www.ibtimes.fr/classement-2024-les-celebrites-les-plus-suivies-sur-les-reseaux-sociaux-104199">et aux personnalités publiques</a>.</p><p>Grâce à la certification des comptes officiels qui sera ainsi prochainement mise en place, les stars pourront partager des moments en coulisses et ainsi offrir à leur communauté un aperçu de leur vie lorsqu'ils ne sont pas sur la scène mondiale : "<em>Des moments non filtrés, non édités et non scénarisés</em>". De leur côté, les entreprises pourront également bénéficier de ce nouveau flux pour partager le quotidien de leurs employés ou de leurs dirigeants, <a href="https://www.ibtimes.fr/quand-la-vie-au-bureau-est-racontee-sur-tiktok-de-quoi-embarrasser-les-patrons-104536" title="Quand la vie au bureau est racontée… sur TikTok : De quoi embarrasser les patrons ?">un phénomène déjà tendance sur le réseau social chinois TikTok</a>.</p><p>"<em>Notre mission est de créer un monde plus authentique et de vous garder en contact avec les personnes qui vous tiennent vraiment à c&oelig;ur. Nous pensons qu'en montrant que des personnes et des marques notables sont en réalité des personnes comme nous – tout aussi ennuyeuses et intéressantes à différents moments – nous contribuons à atténuer la négativité inhérente aux plateformes sociales modernes</em>", explique BeReal dans un communiqué.</p><h2>Une manière de renflouer les caisses ?</h2><p>Parallèlement, ces deux lancements donneront la possibilité aux utilisateurs d'interagir avec leurs idoles et de les mentionner dans leurs propres posts à condition d'obtenir le statut de RealFan. Pour l'heure, aucun détail relatif à l'obtention de ce titre n'a été dévoilé par l'entreprise. De même, les noms des marques et des personnalités qui participeront à ce programme ne sont pas encore rendus publics. Ou la liste n'est pas encore tout à fait définie. Il faudra donc être patient et attendre le 6 février. En attendant, les potentiels futurs utilisateurs sont prévenus : "<em>Les titulaires de comptes officiels devront publier, comme tout le monde, sans filtre, leur quotidien à tout moment</em>", précise la plateforme.</p><figure class="imageBox" style=""><div class="inBox"><div class="innerBox" style="height:0;padding-bottom:61.9437%"> <picture class="mapping-embed" width="736" height="456"><source type="image/webp" media="(min-width: 1100px)" sizes="736px" srcset="https://d.ibtimes.fr/en/full/1008730/bereal-lance-realpeople-et-realbrands.webp?w=736&f=4d1e224a4d0309fb4770da4f5e0a27e5 736w"><source type="image/png" media="(min-width: 1100px)" sizes="736px" srcset="https://d.ibtimes.fr/en/full/1008730/bereal-lance-realpeople-et-realbrands.png?w=736&f=4d1e224a4d0309fb4770da4f5e0a27e5 736w"><source type="image/webp" media="(min-width: 768px)" sizes="1100px" srcset="https://d.ibtimes.fr/en/full/1008730/bereal-lance-realpeople-et-realbrands.webp?w=1100&f=5d59264e83acea459c48b6e6de96edea 1100w"><source type="image/png" media="(min-width: 768px)" sizes="1100px" srcset="https://d.ibtimes.fr/en/full/1008730/bereal-lance-realpeople-et-realbrands.png?w=1100&f=5d59264e83acea459c48b6e6de96edea 1100w"><source type="image/webp" media="(min-width: 480px)" sizes="736px" srcset="https://d.ibtimes.fr/en/full/1008730/bereal-lance-realpeople-et-realbrands.webp?w=736&f=4d1e224a4d0309fb4770da4f5e0a27e5 736w"><source type="image/png" media="(min-width: 480px)" sizes="736px" srcset="https://d.ibtimes.fr/en/full/1008730/bereal-lance-realpeople-et-realbrands.png?w=736&f=4d1e224a4d0309fb4770da4f5e0a27e5 736w"><source type="image/webp" media="(min-width: 0px)" sizes="480px" srcset="https://d.ibtimes.fr/en/full/1008730/bereal-lance-realpeople-et-realbrands.webp?w=480&f=2f904149bc0c8e8df4712f3f6fd26dd5 480w"><source type="image/png" media="(min-width: 0px)" sizes="480px" srcset="https://d.ibtimes.fr/en/full/1008730/bereal-lance-realpeople-et-realbrands.png?w=480&f=2f904149bc0c8e8df4712f3f6fd26dd5 480w"><source type="image/webp" srcset="https://d.ibtimes.fr/en/full/1008730/bereal-lance-realpeople-et-realbrands.webp?w=736&f=4d1e224a4d0309fb4770da4f5e0a27e5"><img loading="lazy" class="mapping-embed imgPhoto" id="i1008730" src="https://d.ibtimes.fr/en/full/1008730/bereal-lance-realpeople-et-realbrands.png?w=736&f=4d1e224a4d0309fb4770da4f5e0a27e5" alt="BeReal lance RealPeople et RealBrands" width="736" height="456" height="456" /></picture></div> <figcaption class="caption" style="max-width:1101px;"> <span class="credit">BeReal</span> </figcaption></div> </figure><p>Quant aux utilisateurs qui utilisent l'application uniquement pour interagir avec leurs proches, l'équipe de BeReal s'est voulue rassurante : "<em>Pour ceux d'entre vous qui craignent que cela change notre orientation, nous pouvons vous assurer que BeReal sera toujours avant tout une question d'amis et de relations étroites. Nous sommes faits pour ça. C'est ce qui rend BeReal spécial et nous en ferons toujours notre priorité</em>", assure la plateforme.</p><p>Peut-être aussi que cette nouvelle étape visant à accueillir les marques et les personnalités publiques donnera à la plateforme l'occasion <a href="https://www.ibtimes.fr/les-reseaux-sociaux-ont-ils-tue-lindustrie-du-luxe-104394" title="Les réseaux sociaux ont-ils tué l'industrie du luxe ?">de renflouer un peu ses caisses</a> ? Cette dernière propose en effet depuis le début un service entièrement gratuit - contrairement à de nombreux autres réseaux qui ont lancé des versions premium - et n'inclut, à l'heure actuelle, aucune annonce publicitaire à son application.</p><div id="block-ibtimes-article-related-stories-block" class="block block-ibtimes-article" data-gtm-action="Related_Stories" style="border-bottom: 1px solid #eee; border-top: 1px solid #eee;"><div class="content"><div class="small-related"><div class="block-title" style="margin:0;">A lire aussi</div><div><div class="t"><a data-gtm-category="Related In-Text A" data-gtm-action="Click" data-gtm-label="Article 1" href="/befake-lapplication-anti-bereal-qui-rend-lia-ludique-101855">BeFake : l'application anti-BeReal qui rend l'IA ludique</a></div><div class="t"><a data-gtm-category="Related In-Text A" data-gtm-action="Click" data-gtm-label="Article 2" href="/pourquoi-les-enfants-delaissent-de-plus-en-plus-leur-telephone-et-les-reseaux-sociaux-103012">Les enfants délaissent-ils de plus en plus leur téléphone et les réseaux sociaux ?</a></div></div></div></div></div><div class="filed-under"></div></div></div><div class="source"><p>© Copyright 2024 IBTimes FR. 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