Why are Your Conversions Rates Low? How to Improve Your Conversion Rates?

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type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="base-sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://www.linkedin.com/pulse/why-your-conversions-rates-low-how-improve-conversion-dipen" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=pulse-article_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="pulse-article_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="pulse-article_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary 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href="/legal/user-agreement?trk=pulse-article_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="pulse-article_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=pulse-article_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="pulse-article_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=pulse-article_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="pulse-article_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center"></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fwhy-your-conversions-rates-low-how-improve-conversion-dipen&trk=pulse-article_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="pulse-article_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fwhy-your-conversions-rates-low-how-improve-conversion-dipen&trk=pulse-article_contextual-sign-in-modal_join-link" data-tracking-control-name="pulse-article_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div>  </section> </div> </div> </div> </div> <div class="cta-modal overflow-hidden container-raised z-10 fixed bottom-3 right-3 min-h-[56px] p-2 babybear:hidden windows-app-upsell windows-app-upsell--msft flex flex-col p-2 w-[359px] !bg-[#F1F8FA] opacity-90 backdrop-blur-[2px] z-1" data-impression-id="pulse-article_windows-app-upsell_cta-modal" role="dialog" aria-labelledby="cta-modal-header" aria-describedby="cta-modal-subheader"> <div class="windows-app-upsell__linkedin-title-container pt-[6px] mb-1.5 flex align-center"> <icon class="windows-app-upsell__linkedin-bug-icon block w-[21px] h-[21px]" 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How to Improve Your Conversion Rates?"> </div> </div>  </figure> <header> <section class="core-section-container relative my-3"> <h1 class="pulse-title text-display-md text-color-text lg:text-display-lg font-bold w-11/12">Why are Your Conversions Rates Low? How to Improve Your Conversion Rates?</h1> <div class="ellipsis-menu absolute right-0 top-0"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-pulse_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fwhy-your-conversions-rates-low-how-improve-conversion-dipen&trk=article-ssr-frontend-pulse_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=PONCHO_ARTICLE&_f=guest-reporting" data-tracking-control-name="article-ssr-frontend-pulse_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="PONCHO_ARTICLE" data-semaphore-content-urn="urn:li:linkedInArticle:6980441092739489792" data-semaphore-tracking-prefix="article-ssr-frontend-pulse_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this article </a>  </li>  </ul>  </div> </div> <div class="core-section-container__content break-words"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link publisher-author-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://in.linkedin.com/in/digitaldipen" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> <span class="sr-only"> Dipen Mashru (digitaldipen) </span> </a> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQEKKXsM1vjWKw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1681279186769?e=2147483647&v=beta&t=1tOZ-wTir9BDSWtgaYLoRyBAhM6vFiZ3UwUd2VdOrB8" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Dipen Mashru (digitaldipen)"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Dipen Mashru (digitaldipen) </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Digital Marketing Trainer (Classroom|Online) , Trained 50k+ Students since 2009 | Visiting Faculty for Colleges/MBA Institutions| Co-Founder of DMTI SOFTPRO </h4>  <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> Published Sep 27, 2022 </div>  </div> <div class="base-main-card__ctas z-[3] self-center ml-3 babybear:ml-1 babybear:self-start"> <a class="base-main-card__cta btn-sm btn-secondary" href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fwhy-your-conversions-rates-low-how-improve-conversion-dipen&trk=article-ssr-frontend-pulse_publisher-author-card" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> + Follow </a> </div> </div> </div> </section> </header> <div data-test-id="article-content-blocks">  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class>Why are your conversion rates low? How to increase your conversion rates?</span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>One of the biggest problems that digital marketing advertisers face is low conversion rates for their digital marketing ad campaigns.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>In this article I will be discussing what are the reasons conversion rates are not as per expectations and how to increase the conversion rates. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class="font-[700]">First what are conversions?</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Conversions, also known as Events, are the actions that the visitor takes on your website that adds </span><span class="font-[700]">value to your business. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Your first objective is to get as many visitors as possible from your ad campaigns.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>After that you want as many of these visitors to perform the conversion action on your website.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>All the social media ad platforms and google ad platforms provides tracking codes for you to measure the conversion actions on your website. You can also use the Events Setup Tools provided to do the same.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">What are some of the different conversions actions that you may want to measure on your website?</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="underline">For Ecommerce Sites:</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="italic">Purchases</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="italic">Adding Items to Shopping Cart </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="italic">Begin Checkout</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="italic">Subscribe</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="underline">For Leads Generation Websites:</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="italic">Contact</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="italic">Submit Lead Form</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="italic">Book Appointment</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="italic">Sign-Up</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="italic">Request quote</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="italic">Get Directions</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="underline">Or simply for any website:</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="italic">View of a Key Page</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class="font-[700]">So Why are Your Conversion Rates Low in Your Ad campaigns? How to Increase Conversions? </span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Let's Divide that into </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Backend </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">and Frontend</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700] italic underline">Backend-Your Ads</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>This refers to your Ad campaigns and conversion setup.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ol> <li><span class="underline">Ad Campaigns</span></li> </ol> </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Check your Ad campaigns. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>You may be getting a lot visitors to your website from your ad campaigns, but are these qualified visitors? </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>In other words, you may be targeting too large an audience or you are not targeting the right audiences, and thus some of the visitors coming to your website are not people who most likely may not perform the conversion action on your website. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Also very importantly check the location targeting of the Ads. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="underline">2. Conversion window settings</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Are your conversion windows too narrow? </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="underline">3. Ad Creatives.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Check your Ad Creatives. Change your ad creatives to see which Ad creatives are getting you most clicks and most conversions. Ad Platforms also allows you to run Test Campaigns, use those to see which audiences and ad creatives are getting you the best results. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="underline">4. Ad Schedules.</span> </p> </div> <div class="inline-articles bg-color-surface-new border-hidden rounded-sm p-1 mx-auto my-1.5 mamabear:w-2/3 inline-articles__after"> <h2 class="text-xl font-medium ml-1.5 my-1 text-color-text mamabear:text-center">Recommended by LinkedIn</h2> <div class="flex flex-wrap mx-0.5 babybear:mx-1.5"> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/how-improve-google-ads-conversion-rate-expert-strategies-pathmonk"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQH41pG3jwpmhw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1680531850402?e=2147483647&v=beta&t=fbuMMEEl6btWgBnCVEzaYoxPNFYIJXC2PtHUIO1_IFg"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">How to Improve Google Ads Conversion Rate With Expert…</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Pathmonk </span> <span class="before:middot pt-0.5 inline-article-published-date"> 1 year ago </span> </div> </a>  </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/how-evaluate-your-google-ads-performance-pamela-salon-djmnc"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQFsICXS5nR4BQ/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1715320443788?e=2147483647&v=beta&t=ieTiip2XsX_BFsiiw0rKDoMWTvg2S6Jmq2T3UMQgXSA"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">How to Evaluate Your Google Ads Performance</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Pamela Salon </span> <span class="before:middot pt-0.5 inline-article-published-date"> 6 months ago </span> </div> </a>  </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/optimize-google-ads-new-query-matching-jean-ginzburg-06y5e"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQFt2z_wboIeVw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1726663868387?e=2147483647&v=beta&t=_3vR59-b0o9vZKsZnOy3GmV5SmWi35Q0U6EK1SRBdXw"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">Optimize Google Ads with New Query Matching</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Jean Ginzburg </span> <span class="before:middot pt-0.5 inline-article-published-date"> 2 months ago </span> </div> </a>  </div> </div> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>I was consulting a client and I noticed that the previous digital marketer they had hired had blocked out the late evening and early morning times in the ad schedule. What I noticed was that even though the ad was comparatively getting less ad clicks in these timings, the conversion rates were sky high! </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="underline">5. Keywords in Search Ads</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Check your conversion rates of each keyword. exclude keywords that are getting low conversion rates. Check you Search Terms Reports and find out for which search terms your ads are showing and for inconsequential search terms add them to your negative keyword list. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="underline">6. Audiences and Devices.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Check your audience reports. For certain age groups , gender, and household income(in google ads) you may be getting clicks but not enough conversions, target only those age groups, gender, and household income levels that are most likely to perform the conversion actions on your website. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Check your device report, which devices are getting you the most conversions, maybe reduce the bidding rates of devices that are not getting you enough conversions. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <blockquote class="w-auto"><span class>All you Ad Platforms provides you detailed reports, use those to analyze your ad campaigns and change them and optimize them to get you the best conversion rates. </span></blockquote> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="underline">7. Remarketing Ads.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Have you created ads to target your remarketing audiences. if yes, then do mention a discount code in the remarketing ads to entice those who have visited your website to revisit and perform the conversion action on your website. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class><a href="https://www.linkedin.com/pulse/what-remarketing-why-important-run-ads-dipen-mashru-digitaldipen-?trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>To know more about Remarketing , please check out my article on Remarketing </a></span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="underline">8. Brand Awareness. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Besides Ad Campaigns, you have to make sure that you are posting regularly on social media to build brand awareness. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>You get so obsessed with conversion ads that you do not focus on brand building online and also do not run brand awareness ads. These are very important as more familiar audiences get with your brand the conversion rates will improve over time. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>I had mentioned in my previous article as to what conversion rates you should aim for in your ad campaigns and in that I had mentioned also the time factor. To hit the right conversion rates you have to run your ads and other digital marketing activities for a long time.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="italic">Today they see you ad and they are not interested in buying what you are selling. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="italic">Not tomorrow </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="italic">Not next week </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="italic">But the next month they see your ad, they are now familiar with your brand, and they want to buy what you are selling , and now they will click your ad and perform the conversion action on your website.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700] italic underline">Front End-Your Website/ Your Products. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Now we come to your website. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ol> <li><span class="underline">Site Speed.</span></li> </ol> </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>You will be shocked to know that majority of your visitors will leave your website if it does not load within 3 seconds!</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>That's a massive amount of potential customers you are losing because of slow site speed. Ask your web developer to work on this and reduce the improve the site speed of your website. Check your site speed regularly.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="underline">2. Broken Links.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>If you have a lot of broken links on your website then the visitor may get frustrated and may not be able to view the products that they want to buy or progress through the website and perform the conversion action. Check your website regularly for broken links and make the necessary corrections.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="underline">3. Payment Gateway.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Check your payment gateway regularly to make sure it is working properly. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Are you offering enough payment options to your clients?</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="underline">4. Lead Forms.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Is your lead form page working properly?</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Are your fields labelled correctly?</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Is your lead form asking for too much information? It is has been proven that shorter the lead form, more the lead form signups. Only ask for the most necessary information.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="underline">5. Products/Services</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Are your products/services highly priced as compared to competitor websites? </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Is your products/services getting bad reviews? </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>I have tried to list as many reasons as possible for your conversion rates being low and how to improve them. Do you have any suggestions? </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>See you next week!</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">For digital marketing consultation please email me on digitaldipen@gmail.com</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">For downloading my Digital Marketing Course Brochure, </span><span class="font-[700]"><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fdigital-marketing-courses%2Ein%2Fdigital-marketing-details%2FDMTI-Digital-Marketing%2Epdf&urlhash=kSWu&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>click here </a></span> </p> </div>  </div>   </article> <div class="base-card 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class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ko_KR" data-locale="ko_KR" role="menuitem" lang="ko_KR"> 한국어 (Korean) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="मराठी (Marathi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-mr_IN" data-locale="mr_IN" role="menuitem" lang="mr_IN"> मराठी (Marathi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Bahasa Malaysia (Malay)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer 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focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-no_NO" data-locale="no_NO" role="menuitem" lang="no_NO"> Norsk (Norwegian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ਪੰਜਾਬੀ (Punjabi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pa_IN" data-locale="pa_IN" role="menuitem" lang="pa_IN"> ਪੰਜਾਬੀ (Punjabi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Polski (Polish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" 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role="menuitem" lang="ro_RO"> Română (Romanian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Русский (Russian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ru_RU" data-locale="ru_RU" role="menuitem" lang="ru_RU"> Русский (Russian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Svenska (Swedish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-sv_SE" data-locale="sv_SE" role="menuitem" lang="sv_SE"> Svenska (Swedish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="తెలుగు (Telugu)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-te_IN" data-locale="te_IN" role="menuitem" lang="te_IN"> తెలుగు (Telugu) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ภาษาไทย (Thai)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-th_TH" data-locale="th_TH" role="menuitem" lang="th_TH"> ภาษาไทย (Thai) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tagalog (Tagalog)" 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