Yahoo beats Google in traffic for first time in 2 years

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href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://cnn.com/specials/tech/unhackable">Unhackable</a></li> </ul></li> <li class="section-column"><h3 class="column-header"><a class="js-link" href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://cnn.com/business/media">Media</a></h3> <ul class="subsection-column"> <li><a class="js-link" href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://cnn.com/shows/reliable-sources">Reliable Sources</a></li> </ul></li> <li class="section-column"><h3 class="column-header"><a class="js-link" href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://cnn.com/business/success">Success</a></h3> <ul class="subsection-column"> <li><a class="js-link" href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://cnn.com/business/success/boss-files">Boss Files</a></li> <li><a class="js-link" href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://cnn.com/business/success/fresh-money">Fresh Money</a></li> <li><a class="js-link" href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://cnn.com/business/cars">Cars</a></li> <li><a class="js-link" href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://cnn.com/business/homes">Homes</a></li> <li><a class="js-link" href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://cnn.com/specials/success/biz-leisure">Biz + Leisure</a></li> </ul></li> <li class="section-column"><h3 class="column-header"><a href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://edition.cnn.com/specials/business/center-piece">Center Piece</a></h3> <ul class="subsection-column"> </ul></li> <li class="section-column"><h3 class="column-header"><a 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href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://cnn.com/more">More...</a></h4></li> </ul> </div> <div class="subnav-business--social desktop"><span>Follow CNN Business</span> <ul> <li><a href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=http://facebook.com/cnn" target="_blank noreferrer" rel="noopener" data-icon="facebook" aria-label="Facebook" name="Facebook"> <div class="cnn-icon icon--social-facebook"></div></a></li> <li><a href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://twitter.com/cnn" target="_blank noreferrer" rel="noopener" data-icon="twitter" aria-label="Twitter" name="Twitter"> <div class="cnn-icon icon--social-twitter"></div></a></li> <li><a href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://instagram.com/cnnbusiness" target="_blank noreferrer" rel="noopener" data-icon="instagram" aria-label="Instagram" name="Instagram"> <div class="cnn-icon 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.main-banner.cnn-business li, .main-banner.cnn-business h3, .main-banner.cnn-business a, .main-banner.cnn-business ul { -webkit-touch-callout: none; -webkit-user-select: none; -khtml-user-select: none; -moz-user-select: none; -ms-user-select: none; user-select: none; } .main-banner.cnn-business { position: relative; background-color: #0C0C0C; height: 50px !important; /* override */ border-bottom: 0px; /* override */ font-family: 'CNN',Helvetica Neue,Helvetica,Arial,Utkal,sans-serif !important; z-index: 9999; } .main-banner.cnn-business.fixed { position: fixed; top: 0px; left: 0px; right: 0px; } .main-banner.cnn-business > .container { display: flex; justify-content: space-between; align-items: center; padding: 0; position: relative; width: 100%; } .main-banner.cnn-business > .container > div:first-child { flex-grow: 1; display: flex; align-items: center; } .main-banner--logo { position: relative; height: 100%; display: flex; align-items: center; } .main-banner--logo .logo-cnn { height: 50px; width: 50px; } .main-banner--logo .logo-business { height: 31px; width: 115px; /* override */ margin-left: .4rem; } .nav-business-subsections { display: none; margin-left: 70px; } .nav-business-subsections li { list-style: none; line-height: 22px; } .nav-business-subsections li a { font-weight: 400; font-size: 15px; color: #d9d9d9; margin: 0 .4em 0 0; padding: 0 .3em 0 0; transition: color 0.3s ease-in; } .nav-business-subsections li:hover a, .nav-business-subsections li a:hover { color: #fff; text-decoration: none; } .main-banner--search { position: absolute; top: 84px; left: 6px; width: 100%; z-index: 999; display: none; } .open .main-banner--search { display: block; } .main-banner--search form, .main-banner--search form.active { display: block; position: absolute; width: calc(100% - 70px); right: 52px; bottom: -21px; overflow: hidden; background: #0c0c0c; padding: 15px 8px 10px 19px; } .main-banner--search form input[type="text"] { width: 100%; height: 30px; border: none; padding: 0px 8px; outline: none; font-size: 16px; } .main-banner--search form input[type="text"]::placeholder { text-indent: 0px; font-size: 16px; } .main-banner--search form input[type="submit"] { display: none; } .main-banner--search .search-icon:before { content: "\f12b"; font-family: cnn-icons; font-size: 1.4666666667rem; font-weight: 700; line-height: 1.3636363636; color: #fff; width: 40px; margin-right: 12px; position: absolute; top: -38px; right: -4px; background: #0c0c0c; padding: 18px 7px 9px 9px; } .main-banner--menu { display: flex; align-items: center; width: 40px; height: 40px; position: absolute; right: -9px; } .js-toggle-subnav .menu-icon:before { content: "\f127"; font-family: cnn-icons; font-size: 1.4666666667rem; font-weight: 300; line-height: 1.3636363636; color: #a6a6a6; transition: color .3s; } .js-toggle-subnav .menu-icon:hover:before { color: white; } .js-toggle-subnav .menu-icon.open:before { content: "\f10a"; font-family: cnn-icons; font-size: 1.4666666667rem; font-weight: 300; line-height: 1.3636363636; color: #c00; transition: transform .3s, color .3s; } .main-banner .edition-placeholder { display: block; width: 100%; height: 40px; border-bottom: 1px solid #bfbfbf; margin-top: 50px; } header .ccpa-doNotSell-link { display: none; color: white; width: 100%; } header .ccpa-doNotSell-link p { font-size: 24px; font-weight: 500; } header .ccpa-doNotSell-link.show { display: inline-block; text-align:center; } /* EDITION SWITCHER */ /* .edition-switcher { display: flex; flex-direction: column; align-items: center; } .subav .edition-switcher { margin-top: 24px; } .edition-switcher { margin-right: 24px; position: relative; height: } .edition-switcher--dropdown ul li:hover { cursor: pointer; } .edition-switcher--dropdown { position: absolute; top: 100%; background: white; right: -10px; padding: 5px 24px; z-index: 100; border-radius: 0 0 4px 4px; box-shadow: 0 2px 6px 0 rgba(0, 0, 0, .25); } .edition-switcher--dropdown:before { content: ''; position: absolute; width: 0; height: 0; top: -5px; right: 10px; border-left: 5px solid transparent; border-right: 5px solid transparent; border-bottom: 5px solid white; } .edition-switcher--dropdown ul { text-align: left; } .edition-switcher--dropdown ul li { margin: 8px 0px; color: #737373; } .edition-switcher--dropdown ul li:hover { color: #232323; } .edition-switcher button { position: relative; height: 40px; } .edition-switcher button strong { font-size: 12px; } .edition-switcher svg { height: 10px; } .subnav .edition-switcher { margin-top: 24px; } .edition-switcher button { display: flex; align-items: center; border: none; outline: none; background: transparent; } .edition-switcher button strong { font-size: 18px; font-weight: bold; color: #fefefe; padding-right: 8px; } .edition-switcher svg { fill: #fefefe; height: 14px; transform: rotate(0deg); transform-origin: center; transition: transform 0.25s; } .edition-switcher.open svg { transform: rotate(180deg); } .edition-switcher--dropdown { display: none; } .edition-switcher.open .edition-switcher--dropdown { display: block; } .edition-switcher--dropdown ul { text-align: center; } .edition-switcher--dropdown ul li { list-style: none; margin: 16px 0; font-size: 14px; font-weight: normal; color: #efefef; } .edition-switcher--dropdown ul li.selected { color: #cc0000 !important; } */ /* SUBNAV */ .main-banner.cnn-business .subnav { display: none; position: absolute; top: 100%; height: calc(100vh - 40px); width: 100%; background-color: #0C0C0C; color: #d9d9d9; padding: 0; overflow-y: scroll; -webkit-overflow-scrolling: touch; } .main-banner.cnn-business ul { padding: 1rem; } .main-banner.cnn-business .subnav.open { display: block; background-color: #0C0C0C; } .subnav .section-column .column-header a { color: #fff; display: block; font-size: 22px; font-weight: 400; padding: .2em 0; text-decoration: none; } .subnav .section-column .column-header a:hover { text-decoration: none; } .subnav-business--subsections { border-bottom: 1px solid #404040; padding-bottom: 0px; } .subnav-cnn--sections { padding-top: 20px; border-bottom: 1px solid #404040; padding-bottom: 0px; } .subnav-business--subsections ul .section-column, .subnav-cnn--sections ul .section-column { display: block; text-align: left; } .subnav-business--subsections ul .section-column.section-column-morelink { display: none; } .subnav-business--subsections ul .section-column:last-child, .subnav-cnn--sections ul .section-column:last-child { margin-bottom: 0px; } .subnav-bordered-zone { border-top: 1px solid #404040; border-bottom: 1px solid #404040; padding: 22px 16px 24px; } .subnav .section-column .subsection-column { display: none; } .subnav .section-column .subsection-column li { list-style: none; padding: 0px; display: inline; } .subnav .section-column .subsection-column li a:hover { text-decoration: none; color: white; } .subnav .section-column .subsection-column li a { font-size: 13px; line-height: 1.5; font-weight: 400; color: #bfbfbf; -webkit-touch-callout: none; -webkit-user-select: none; -khtml-user-select: none; -moz-user-select: none; -ms-user-select: none; user-select: none; } .subnav-business--subsections ul { padding: 15px 0 0; } .main-banner.cnn-business .subnav { opacity: .95; } /* SOCIAL */ .subnav-business--social.desktop { display: block; padding: 25px 0 140px; text-align: right; position: relative; } .subnav-business--social.desktop:before { background-color: #d9d9d9; content: ""; display: block; height: 1px; left: 0; margin: 0 auto; position: absolute; right: 0; top: 0; width: 88px; } .subnav-business--social { display: flex; flex-direction: column; align-items: center; margin-bottom: 24px; text-transform: uppercase; color: #a3a3a3; } .subnav-business--social span { font-size: 15px; letter-spacing: -0.4px; font-weight: 500; margin-bottom: 12px; padding-right: 16px; } .subnav-business--social ul { display: flex; float: right; margin-right: 18px; margin-top: -13px; } .subnav-business--social ul li { list-style: none; } .subnav-business--social ul li ~ li { margin-left: 10px; } .subnav-business--social ul li:hover { cursor: pointer; text-decoration: none; } .subnav-business--social .cnn-icon:before { font-family: 'cnn-icons'; font-size: 20px; color: #a3a3a3; line-height: 50px; } .subnav-business--social li a:hover { text-decoration: none; } .subnav-business--social li a:hover .cnn-icon:before { text-decoration: none; color: #00C59E; } @media (min-width: 768px) { .nav-business-subsections { display: flex; margin-left: 28px; width: 600px; } .nav-business-subsections.open li a { color: #595959; } .main-banner--search form, .main-banner--search form.active { width: calc(100% - 32px); right: 38px; } .main-banner--search .search-icon:before { margin-right: 2px; right: 3px; padding-right: 0; width: 40px; } .main-banner .edition-placeholder { display: none; } .main-banner.cnn-business .subnav { opacity: .95; margin-top: 50px; } .subnav-business--subsections, .subnav-cnn--sections { text-align: left; margin-left: 40px; padding-bottom: 0; } .subnav-business--subsections { margin-top: 30px; } .main-banner.cnn-business ul { padding: 0; } .subnav-business--subsections ul .section-column, .subnav-cnn--sections ul .section-column { display: inline-block; padding: 0 1rem 2rem 0; width: 22%; vertical-align: top; } } @media (min-width: 900px) { .subnav-business--social.desktop:before { display: none; } } @media (min-width: 1024px) { .subnav-business--subsections ul .section-column.section-column-morelink { display: block; } } @media (max-width: 1119px) and (min-width: 1024px) { .main-banner .edition-placeholder { display: none; } .subnav-business--subsections ul .section-column, .subnav-cnn--sections ul .section-column { padding: 0 1rem 25px 0; width: 16%; } .subnav-business--subsections, .subnav-cnn--sections { margin-left: 24px; } .subnav-cnn--sections { padding-top: 0; } .subnav .section-column .subsection-column { display: block; } .subnav .section-column 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anchorDistanceFromTop = stickyAnchor.getBoundingClientRect().top; if (anchorDistanceFromTop < 0) { console.log('duck') stickyAnchor.style.height = headerHeight + 'px'; stickyHeader.classList.add('fixed') } else { stickyAnchor.style.height = 'auto'; stickyHeader.classList.remove('fixed') } } if (WM && WM.UserConsent && WM.UserConsent.isInCcpaRegion()) { let doNotSellLink = document.getElementById('js-ccpa-do-not-sell-header'); doNotSellLink.className += ' show'; doNotSellLink.text = window.WM.UserConsent.getLinkTitle() || doNotSellLink.text; } document.addEventListener('scroll', handleStickyHeader) </script> </div> </div> </div> <main class="container js-social-anchor-start" role="main"> <header> <div class="row"> <div class="column"> <div class="breadcrumb"> </div> <h1 class="article-title speakable">Yahoo beats Google in traffic for first time since 2011</h1> <style> #ad_ns_atf_02 { float: right; margin-bottom: 8px; display: inline-block; } </style> <div id="ad_ns_atf_02"></div> </div> </div> <div class="row"> <div class="column share-byline-timestamp"><span class="byline-timestamp"> <span id="js-byline-icon"> </span> <span class="cnnbyline "> <span class="byline">by Melanie Hicken </span>  <a href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://twitter.com/intent/user?screen_name%3Dmelhicken" class="soc-twtname">@melhicken</a> </span> <span class="cnnDateStamp"> August 22, 2013: 11:50 AM ET </span> </span> <div class="share-tools share-tools--main" id="js-sharebar-main"></div> </div> </div> </header> <div class="row two-columns-fixed-rr"> <section class="column"> <article class="module"> <div id="storycontent"> <div id="storytext"> <div id="js-ie-storytop" class="ie--storytop"> <figure id="ie_dottop"><img src="https://i2.cdn.turner.com/money/dam/assets/130821182753-marissa-mayer-yahoo-1024x576.jpg" width="780" height="439" alt="marissa mayer yahoo" border="0"> <figcaption class="caption"> Marissa Mayer has said she wants the company to focus on consumers' "daily habits" in order to make products that will become a part of users' routines. </figcaption> </figure> </div> <div class="share-tools share-tools--floater" id="js-sharebar-floater"></div> <h2 class="speakable">In the longstanding battle of Yahoo vs. Google, score one for the<strong> </strong>underdog.</h2> <p class="speakable">For the first time in more than two years, Yahoo sites were the most visited in the country in July, according to a monthly report from comScore, which tracks unique visitors to U.S. properties across the Web.</p> <div id="ie_column"> </div> <p class="speakable">With 196.6 million visitors to 192.3 million who visited Google properties, <span>Yahoo</span> <span>(<span class="inlink_chart"><a href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=http://money.cnn.com/quote/quote.html?symb%3DYHOO%26source%3Dstory_quote_link" class="inlink">YHOO</a></span>)</span> bested its competitor, which has long held onto the top spot, for the first time since May 2011. Yahoo's unique visitors were up by roughly 20% compared to July of last year, when it came in third behind Google and <span>Microsoft</span> <span>(<span class="inlink_chart"><a href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=http://money.cnn.com/quote/quote.html?symb%3DMSFT%26source%3Dstory_quote_link" class="inlink">MSFT</a></span>)</span>, according to comScore.</p> <p>July's no. 1 spot is a notable win for Yahoo CEO Marissa Mayer, who has made a number of changes since <a href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=http://money.cnn.com/2012/07/17/technology/yahoo-earnings-mess/index.htm">taking over the troubled company last July</a>. Yahoo did not respond to a request for comment.</p> <p>The comScore report is inclusive of desktop traffic only. A more comprehensive report is due out next week. Though Google typically beats Yahoo handily in mobile traffic, Mayer has noted that Yahoo has seen a recent uptick in mobile.</p> <div id="ad_nat_btf_03"></div> <p>Since Mayer took the reins, the Sunnyvale, Calif.-based company has acquired more than a dozen <a href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=http://money.cnn.com/2013/05/20/technology/yahoo-buys-tumblr/index.html">start-ups, most notably Tumblr</a>, and revamped a number of the sites.</p> <p><a href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=http://money.cnn.com/2013/08/20/technology/enterprise/google-states/index.html"><span class="inStoryHeading">Related: Study: Smarter, richer people use Google</span></a></p> <p>Traffic for Tumblr -- which was the web's 28th most popular U.S. property in July, according to the report -- did not directly contribute to Yahoo's visitor tally, said Andrew Lipsman, comScore's vice president of industry analysis.</p> <p>In an earnings call last month, Mayer noted that <a href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=http://money.cnn.com/2013/07/16/technology/yahoo-earnings/index.html">Yahoo page views were rising</a> after more than a year of declines, citing recently refreshed versions of Yahoo mail, weather, sports, news and Tumblr, both on desktop and mobile.</p> <p>The revamped Yahoo mail app for tablets, for instance, <a href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=http://money.cnn.com/2013/07/16/technology/yahoo-earnings/index.html">brought a 120% increase in daily active Yahoo mail</a> users, according to the company.</p> <p>Mayer has repeatedly said that she wants the company to focus on consumers' "daily habits" in order to make products that will become a part of users' routines.</p> <p>Yahoo's stock was down slightly Wednesday, but is up more than 80% from a year ago.</p> <div id="storyFooter"></div> <div class="clearfix"></div> <div class="storytimestamp"><span class="cnnStorySource"> CNNMoney (New York) </span> <span class="cnnDateStamp">First published August 21, 2013: 6:49 PM ET</span> </div> </div> <div class="foot"> <div id="postedin"></div> <div class="clearFloat"></div> </div> </div> </article> <div class="cnnoutbrain outbrain-recommended" id="js-outbrain-recommended"></div> <div class="cnnoutbrain outbrain-relateds" id="js-outbrain-relateds"></div> <script type="text/javascript"> window._mNHandle = window._mNHandle || {}; window._mNHandle.queue = window._mNHandle.queue || []; medianet_versionId = "121199"; (function() { isSSL = 'https:' == document.location.protocol; var src = (isSSL ? 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