Intellectual Property and Tourism

<!doctype html> <html class="ltr" dir="ltr" lang="en-US"> <head> <base href="https://www.wipo.int/web/tourism/"> <title>Intellectual Property and Tourism</title> <meta content="initial-scale=1.0, width=device-width" name="viewport"> <meta content="text/html; charset=UTF-8" http-equiv="content-type"> <script type="importmap">{"imports":{"react-dom":"/o/frontend-js-react-web/__liferay__/exports/react-dom.js","@clayui/breadcrumb":"/o/frontend-taglib-clay/__liferay__/exports/@clayui$breadcrumb.js","@clayui/form":"/o/frontend-taglib-clay/__liferay__/exports/@clayui$form.js","@clayui/popover":"/o/frontend-taglib-clay/__liferay__/exports/@clayui$popover.js","@clayui/charts":"/o/frontend-taglib-clay/__liferay__/exports/@clayui$charts.js","@clayui/shared":"/o/frontend-taglib-clay/__liferay__/exports/@clayui$shared.js","@clayui/localized-input":"/o/frontend-taglib-clay/__liferay__/exports/@clayui$localized-input.js","@clayui/modal":"/o/frontend-taglib-clay/__liferay__/exports/@clayui$modal.js","@clayui/empty-state":"/o/frontend-taglib-clay/__liferay__/exports/@clayui$empty-state.js","react":"/o/frontend-js-react-web/__liferay__/exports/react.js","@clayui/navigation-bar":"/o/frontend-taglib-clay/__liferay__/exports/@clayui$navigation-bar.js","@clayui/color-picker":"/o/frontend-taglib-clay/__liferay__/exports/@clayui$color-picker.js","@clayui/pagination":"/o/frontend-taglib-clay/__liferay__/exports/@clayui$pagination.js","@clayui/icon":"/o/frontend-taglib-clay/__liferay__/exports/@clayui$icon.js","@clayui/table":"/o/frontend-taglib-clay/__liferay__/exports/@clayui$table.js","@clayui/autocomplete":"/o/frontend-taglib-clay/__liferay__/exports/@clayui$autocomplete.js","@clayui/slider":"/o/frontend-taglib-clay/__liferay__/exports/@clayui$slider.js","@clayui/management-toolbar":"/o/frontend-taglib-clay/__liferay__/exports/@clayui$management-toolbar.js","@clayui/multi-select":"/o/frontend-taglib-clay/__liferay__/exports/@clayui$multi-select.js","@clayui/nav":"/o/frontend-taglib-clay/__liferay__/exports/@clayui$nav.js","@clayui/time-picker":"/o/frontend-taglib-clay/__liferay__/exports/@clayui$time-picker.js","@clayui/provider":"/o/frontend-taglib-clay/__liferay__/exports/@clayui$provider.js","@clayui/upper-toolbar":"/o/frontend-taglib-clay/__liferay__/exports/@clayui$upper-toolbar.js","@clayui/panel":"/o/frontend-taglib-clay/__liferay__/exports/@clayui$panel.js","@clayui/loading-indicator":"/o/frontend-taglib-clay/__liferay__/exports/@clayui$loading-indicator.js","@clayui/list":"/o/frontend-taglib-clay/__liferay__/exports/@clayui$list.js","@clayui/drop-down":"/o/frontend-taglib-clay/__liferay__/exports/@clayui$drop-down.js","@clayui/date-picker":"/o/frontend-taglib-clay/__liferay__/exports/@clayui$date-picker.js","@clayui/label":"/o/frontend-taglib-clay/__liferay__/exports/@clayui$label.js","@clayui/data-provider":"/o/frontend-taglib-clay/__liferay__/exports/@clayui$data-provider.js","@liferay/frontend-js-api/data-set":"/o/frontend-js-dependencies-web/__liferay__/exports/@liferay$js-api$data-set.js","@clayui/core":"/o/frontend-taglib-clay/__liferay__/exports/@clayui$core.js","@clayui/pagination-bar":"/o/frontend-taglib-clay/__liferay__/exports/@clayui$pagination-bar.js","@clayui/layout":"/o/frontend-taglib-clay/__liferay__/exports/@clayui$layout.js","@clayui/multi-step-nav":"/o/frontend-taglib-clay/__liferay__/exports/@clayui$multi-step-nav.js","@liferay/frontend-js-api":"/o/frontend-js-dependencies-web/__liferay__/exports/@liferay$js-api.js","@clayui/toolbar":"/o/frontend-taglib-clay/__liferay__/exports/@clayui$toolbar.js","@clayui/css":"/o/frontend-taglib-clay/__liferay__/exports/@clayui$css.js","@clayui/badge":"/o/frontend-taglib-clay/__liferay__/exports/@clayui$badge.js","@clayui/alert":"/o/frontend-taglib-clay/__liferay__/exports/@clayui$alert.js","@clayui/link":"/o/frontend-taglib-clay/__liferay__/exports/@clayui$link.js","@clayui/card":"/o/frontend-taglib-clay/__liferay__/exports/@clayui$card.js","@clayui/progress-bar":"/o/frontend-taglib-clay/__liferay__/exports/@clayui$progress-bar.js","@clayui/tooltip":"/o/frontend-taglib-clay/__liferay__/exports/@clayui$tooltip.js","@clayui/button":"/o/frontend-taglib-clay/__liferay__/exports/@clayui$button.js","@clayui/tabs":"/o/frontend-taglib-clay/__liferay__/exports/@clayui$tabs.js","@clayui/sticker":"/o/frontend-taglib-clay/__liferay__/exports/@clayui$sticker.js"},"scopes":{}}</script> <script data-senna-track="permanent" src="/o/frontend-js-svg4everybody-web/index.js?&mac=xBimnpl6PfodLjk5lbNNRjGpEMw=&browserId=other&languageId=en_US&minifierType=js" type="text/javascript"></script> <script data-senna-track="temporary">var Liferay = window.Liferay || {};Liferay.Icons = Liferay.Icons || {};Liferay.Icons.controlPanelSpritemap = 'https://cdn.webcms.wipo.int/o/admin-theme/images/clay/icons.svg';Liferay.Icons.spritemap = 'https://cdn.webcms.wipo.int/o/wipo-universal-theme/images/clay/icons.svg';</script> <link data-senna-track="permanent" href="https://cdn.webcms.wipo.int/o/frontend-theme-font-awesome-web/css/main.css?&mac=KWb8CY3oOhD728SI0G+NfXJbH/E=&browserId=other&languageId=en_US&minifierType=css&themeId=wipouniversaltheme_WAR_wipouniversaltheme" rel="stylesheet" type="text/css"> <script data-senna-track="permanent" src="/combo?browserId=other&minifierType=js&languageId=en_US&t=1733222947347&/o/frontend-js-jquery-web/jquery/jquery.min.js&/o/frontend-js-jquery-web/jquery/init.js&/o/frontend-js-jquery-web/jquery/ajax.js&/o/frontend-js-jquery-web/jquery/bootstrap.bundle.min.js&/o/frontend-js-jquery-web/jquery/collapsible_search.js&/o/frontend-js-jquery-web/jquery/fm.js&/o/frontend-js-jquery-web/jquery/form.js&/o/frontend-js-jquery-web/jquery/popper.min.js&/o/frontend-js-jquery-web/jquery/side_navigation.js" type="text/javascript"></script> <link data-senna-track="temporary" data-senna-off="true" href="https://www.wipo.int/en/web/tourism" rel="canonical"> <link data-senna-track="temporary" data-senna-off="true" href="https://www.wipo.int/es/web/tourism" hreflang="es-ES" rel="alternate"> <link data-senna-track="temporary" data-senna-off="true" href="https://www.wipo.int/zh/web/tourism" hreflang="zh-CN" rel="alternate"> <link data-senna-track="temporary" data-senna-off="true" href="https://www.wipo.int/ru/web/tourism" hreflang="ru-RU" rel="alternate"> <link data-senna-track="temporary" data-senna-off="true" href="https://www.wipo.int/ar/web/tourism" hreflang="ar-SA" rel="alternate"> <link data-senna-track="temporary" data-senna-off="true" href="https://www.wipo.int/fr/web/tourism" hreflang="fr-FR" rel="alternate"> <link data-senna-track="temporary" data-senna-off="true" href="https://www.wipo.int/en/web/tourism" hreflang="en-US" rel="alternate"> <link data-senna-track="temporary" data-senna-off="true" href="https://www.wipo.int/en/web/tourism" hreflang="x-default" rel="alternate"> <meta property="og:locale" content="en_US"> <meta property="og:locale:alternate" content="ar_SA"> <meta property="og:locale:alternate" content="en_US"> <meta property="og:locale:alternate" content="es_ES"> <meta property="og:locale:alternate" content="fr_FR"> <meta property="og:locale:alternate" content="ru_RU"> <meta property="og:locale:alternate" content="zh_CN"> <meta property="og:site_name" content="tourism"> <meta property="og:title" content="Intellectual Property and Tourism"> <meta property="og:type" content="website"> <meta property="og:url" content="https://www.wipo.int/web/tourism"> <link href="https://cdn.webcms.wipo.int/o/wipo-universal-theme/images/favicon.ico" rel="apple-touch-icon"> <link href="https://cdn.webcms.wipo.int/o/wipo-universal-theme/images/favicon.ico" rel="icon"> <link class="lfr-css-file" data-senna-track="temporary" data-senna-off="true" href="https://www.wipo.int/o/wipo-universal-theme/css/clay.css?browserId=other&themeId=wipouniversaltheme_WAR_wipouniversaltheme&minifierType=css&languageId=en_US&t=1733222948000" id="liferayAUICSS" rel="stylesheet" type="text/css"> <link href="/combo?browserId=other&minifierType=css&themeId=wipouniversaltheme_WAR_wipouniversaltheme&languageId=en_US&com_liferay_product_navigation_product_menu_web_portlet_ProductMenuPortlet:%2Fo%2Fproduct-navigation-product-menu-web%2Fcss%2Fmain.css&com_liferay_product_navigation_user_personal_bar_web_portlet_ProductNavigationUserPersonalBarPortlet:%2Fo%2Fcom.liferay.product.navigation.user.personal.bar.web%2Fcss%2Fmain.css&com_liferay_site_navigation_menu_web_portlet_SiteNavigationMenuPortlet:%2Fo%2Fsite-navigation-menu-web%2Fcss%2Fmain.css&t=1733222948000" rel="stylesheet" type="text/css" data-senna-track="temporary" id="b2d5b00a"> <script data-senna-track="temporary" type="text/javascript"> // <![CDATA[ var Liferay = Liferay || {}; Liferay.Browser = { acceptsGzip: function() { return false; }, getMajorVersion: function() { return 0; }, getRevision: function() { return ''; }, getVersion: function() { return ''; }, isAir: function() { return false; }, isChrome: function() { return false; }, isEdge: function() { return false; }, isFirefox: function() { return false; }, isGecko: function() { return false; }, isIe: function() { return false; }, isIphone: function() { return false; }, isLinux: function() { return false; }, isMac: function() { return false; }, isMobile: function() { return false; }, isMozilla: function() { return false; }, isOpera: function() { return false; }, isRtf: function() { return false; }, isSafari: function() { return false; }, isSun: function() { return false; }, isWebKit: function() { return false; }, isWindows: function() { return false; } }; Liferay.Data = Liferay.Data || {}; Liferay.Data.ICONS_INLINE_SVG = true; Liferay.Data.NAV_SELECTOR = '#navigation'; Liferay.Data.NAV_SELECTOR_MOBILE = '#navigationCollapse'; Liferay.Data.isCustomizationView = function() { return false; }; Liferay.Data.notices = [ ]; (function () { var available = {}; var direction = {}; available['en_US'] = 'English\x20\x28United\x20States\x29'; direction['en_US'] = 'ltr'; available['es_ES'] = 'Spanish\x20\x28Spain\x29'; direction['es_ES'] = 'ltr'; available['fr_FR'] = 'French\x20\x28France\x29'; direction['fr_FR'] = 'ltr'; available['ru_RU'] = 'Russian\x20\x28Russia\x29'; direction['ru_RU'] = 'ltr'; available['zh_CN'] = 'Chinese\x20\x28China\x29'; direction['zh_CN'] = 'ltr'; available['ar_SA'] = 'Arabic\x20\x28Saudi\x20Arabia\x29'; direction['ar_SA'] = 'rtl'; available['de_DE'] = 'German\x20\x28Germany\x29'; direction['de_DE'] = 'ltr'; available['pt_PT'] = 'Portuguese\x20\x28Portugal\x29'; direction['pt_PT'] = 'ltr'; available['ja_JP'] = 'Japanese\x20\x28Japan\x29'; direction['ja_JP'] = 'ltr'; available['ko_KR'] = 'Korean\x20\x28South\x20Korea\x29'; direction['ko_KR'] = 'ltr'; Liferay.Language = { available, direction, get: function(key) { return key; } }; })(); var featureFlags = {"LPS-170122":false,"LPS-190890":false,"COMMERCE-9410":false,"LPS-172903":false,"LPS-178642":false,"LPS-187284":false,"LRAC-10632":false,"LPS-187285":false,"LPS-189187":false,"LPS-114786":false,"COMMERCE-8087":false,"LRAC-10757":false,"LPS-180090":false,"LPS-170809":false,"LPS-178052":false,"LPS-189856":false,"LPS-188645":false,"LPS-182184":false,"LPS-157670":false,"COMMERCE-11026":false,"LPS-180328":false,"COMMERCE-11028":false,"LPS-169923":false,"LPS-171364":false,"LPS-192282":false,"COMMERCE-11181":false,"LPS-153714":false,"COMMERCE-10890":false,"LPS-170670":false,"LPS-169981":false,"LPS-177664":false,"LPS-177027":false,"LPS-177668":false,"LPS-172416":false,"LPS-172017":false,"LPS-163118":false,"LPS-135430":false,"LPS-134060":false,"LPS-164563":false,"LPS-122920":false,"LPS-148856":false,"LPS-173135":false,"LPS-182728":false,"LPS-167253":false,"LPS-169992":false,"LPS-187142":false,"LPS-183498":false,"LRAC-14055":false,"LPS-187854":false,"LPS-179483":false,"LPS-166479":false,"LPS-165346":false,"LPS-144527":false,"COMMERCE-8949":false,"LPS-188060":false,"LPS-149256":false,"LPS-165482":false,"COMMERCE-11287":false,"LPS-174939":false,"LPS-174816":false,"LPS-186360":false,"LPS-189430":false,"LPS-153332":false,"LPS-179669":false,"LPS-174417":false,"LPS-183882":false,"LPS-155284":false,"LPS-186558":false,"LPS-176083":false,"LPS-158675":false,"LPS-184413":false,"LPS-184016":false,"LPS-180292":false,"LPS-159643":false,"LPS-161033":false,"LPS-164948":false,"LPS-184255":false,"LPS-129412":false,"LPS-183727":false,"LPS-166126":false,"LPS-182512":false,"LPS-187846":false,"LPS-186757":false}; Liferay.FeatureFlags = Object.keys(featureFlags).reduce( (acc, key) => ({ ...acc, [key]: featureFlags[key] === 'true' || featureFlags[key] === true }), {} ); Liferay.PortletKeys = { DOCUMENT_LIBRARY: 'com_liferay_document_library_web_portlet_DLPortlet', DYNAMIC_DATA_MAPPING: 'com_liferay_dynamic_data_mapping_web_portlet_DDMPortlet', ITEM_SELECTOR: 'com_liferay_item_selector_web_portlet_ItemSelectorPortlet' }; Liferay.PropsValues = { JAVASCRIPT_SINGLE_PAGE_APPLICATION_TIMEOUT: 0, UPLOAD_SERVLET_REQUEST_IMPL_MAX_SIZE: 104857600 }; Liferay.ThemeDisplay = { getLayoutId: function() { return '14'; }, getLayoutRelativeControlPanelURL: function() { return '/group/tourism/~/control_panel/manage'; }, getLayoutRelativeURL: function() { return '/web/tourism/index'; }, getLayoutURL: function() { return 'https://www.wipo.int/web/tourism/index'; }, getParentLayoutId: function() { return '0'; }, isControlPanel: function() { return false; }, isPrivateLayout: function() { return 'false'; }, isVirtualLayout: function() { return false; }, getBCP47LanguageId: function() { return 'en-US'; }, getCanonicalURL: function() { return 'https\x3a\x2f\x2fwww\x2ewipo\x2eint\x2fweb\x2ftourism'; }, getCDNBaseURL: function() { return 'https://cdn.webcms.wipo.int'; }, getCDNDynamicResourcesHost: function() { return ''; }, getCDNHost: function() { return 'https://cdn.webcms.wipo.int'; }, getCompanyGroupId: function() { return '20123'; }, getCompanyId: function() { return '20097'; }, getDefaultLanguageId: function() { return 'en_US'; }, getDoAsUserIdEncoded: function() { return ''; }, getLanguageId: function() { return 'en_US'; }, getParentGroupId: function() { return '741051'; }, getPathContext: function() { return ''; }, getPathImage: function() { return '/image'; }, getPathJavaScript: function() { return '/o/frontend-js-web'; }, getPathMain: function() { return '/c'; }, getPathThemeImages: function() { return 'https://cdn.webcms.wipo.int/o/wipo-universal-theme/images'; }, getPathThemeRoot: function() { return '/o/wipo-universal-theme'; }, getPlid: function() { return '3576'; }, getPortalURL: function() { return 'https://www.wipo.int'; }, getRealUserId: function() { return '20102'; }, getRemoteAddr: function() { return '10.44.247.20'; }, getRemoteHost: function() { return '10.44.247.20'; }, getScopeGroupId: function() { return '741051'; }, getScopeGroupIdOrLiveGroupId: function() { return '741051'; }, getSessionId: function() { return ''; }, getSiteAdminURL: function() { return 'https://www.wipo.int/group/tourism/~/control_panel/manage?p_p_lifecycle=0&p_p_state=maximized&p_p_mode=view'; }, getSiteGroupId: function() { return '741051'; }, getURLControlPanel: function() { return '/group/control_panel?refererPlid=3576'; }, getURLHome: function() { return 'https\x3a\x2f\x2fwww\x2ewipo\x2eint\x2fweb\x2fguest'; }, getUserEmailAddress: function() { return ''; }, getUserId: function() { return '20102'; }, getUserName: function() { return ''; }, isAddSessionIdToURL: function() { return false; }, isImpersonated: function() { return false; }, isSignedIn: function() { return false; }, isStagedPortlet: function() { return false; }, isStateExclusive: function() { return false; }, isStateMaximized: function() { return false; }, isStatePopUp: function() { return false; } }; var themeDisplay = Liferay.ThemeDisplay; Liferay.AUI = { getCombine: function() { return true; }, getComboPath: function() { return '/combo/?browserId=other&minifierType=&languageId=en_US&t=1733222945416&'; }, getDateFormat: function() { return '%m/%d/%Y'; }, getEditorCKEditorPath: function() { return '/o/frontend-editor-ckeditor-web'; }, getFilter: function() { var filter = 'raw'; filter = 'min'; return filter; }, getFilterConfig: function() { var instance = this; var filterConfig = null; if (!instance.getCombine()) { filterConfig = { replaceStr: '.js' + instance.getStaticResourceURLParams(), searchExp: '\\.js$' }; } return filterConfig; }, getJavaScriptRootPath: function() { return '/o/frontend-js-web'; }, getPortletRootPath: function() { return '/html/portlet'; }, getStaticResourceURLParams: function() { return '?browserId=other&minifierType=&languageId=en_US&t=1733222945416'; } }; Liferay.authToken = 'Sg3KNhGh'; Liferay.currentURL = '\x2fweb\x2ftourism\x2f'; Liferay.currentURLEncoded = '\x252Fweb\x252Ftourism\x252F'; // ]]> </script> <script data-senna-track="temporary" type="text/javascript">window.__CONFIG__= {basePath: '',combine: true, defaultURLParams: null, explainResolutions: false, exposeGlobal: false, logLevel: 'warn', moduleType: 'module', namespace:'Liferay', reportMismatchedAnonymousModules: 'warn', resolvePath: '/o/js_resolve_modules/f26f78e2-9032-44dc-ae2a-0816e7ab27d5', url: '/combo/?browserId=other&minifierType=js&languageId=en_US&t=1733222945416&', waitTimeout: 60000};</script> <script data-senna-track="permanent" src="https://cdn.webcms.wipo.int/o/frontend-js-loader-modules-extender/loader.js?&mac=kuyYLzgmJRuntKLenfFpZdHstco=&browserId=other&languageId=en_US&minifierType=js" type="text/javascript"></script> <script data-senna-track="permanent" src="/combo?browserId=other&minifierType=js&languageId=en_US&t=1733222945416&/o/frontend-js-aui-web/aui/aui/aui-min.js&/o/frontend-js-aui-web/liferay/modules.js&/o/frontend-js-aui-web/liferay/aui_sandbox.js&/o/frontend-js-aui-web/aui/attribute-base/attribute-base-min.js&/o/frontend-js-aui-web/aui/attribute-complex/attribute-complex-min.js&/o/frontend-js-aui-web/aui/attribute-core/attribute-core-min.js&/o/frontend-js-aui-web/aui/attribute-observable/attribute-observable-min.js&/o/frontend-js-aui-web/aui/attribute-extras/attribute-extras-min.js&/o/frontend-js-aui-web/aui/event-custom-base/event-custom-base-min.js&/o/frontend-js-aui-web/aui/event-custom-complex/event-custom-complex-min.js&/o/frontend-js-aui-web/aui/oop/oop-min.js&/o/frontend-js-aui-web/aui/aui-base-lang/aui-base-lang-min.js&/o/frontend-js-aui-web/liferay/dependency.js&/o/frontend-js-aui-web/liferay/util.js&/o/frontend-js-web/liferay/dom_task_runner.js&/o/frontend-js-web/liferay/events.js&/o/frontend-js-web/liferay/lazy_load.js&/o/frontend-js-web/liferay/liferay.js&/o/frontend-js-web/liferay/global.bundle.js&/o/frontend-js-web/liferay/portlet.js&/o/frontend-js-web/liferay/workflow.js&/o/oauth2-provider-web/js/liferay.js" type="text/javascript"></script> <script data-senna-track="temporary" type="text/javascript">window.Liferay = Liferay || {}; window.Liferay.OAuth2 = {getAuthorizeURL: function() {return 'https://www.wipo.int/o/oauth2/authorize';}, getBuiltInRedirectURL: function() {return 'https://www.wipo.int/o/oauth2/redirect';}, getIntrospectURL: function() { return 'https://www.wipo.int/o/oauth2/introspect';}, getTokenURL: function() {return 'https://www.wipo.int/o/oauth2/token';}, getUserAgentApplication: function(externalReferenceCode) {return Liferay.OAuth2._userAgentApplications[externalReferenceCode];}, _userAgentApplications: {}}</script> <script data-senna-track="temporary" type="text/javascript">try {var MODULE_MAIN='portal-workflow-task-web@5.0.62/index';var MODULE_PATH='/o/portal-workflow-task-web';AUI().applyConfig({groups:{workflowtasks:{base:MODULE_PATH+"/js/",combine:Liferay.AUI.getCombine(),filter:Liferay.AUI.getFilterConfig(),modules:{"liferay-workflow-tasks":{path:"main.js",requires:["liferay-util-window"]}},root:MODULE_PATH+"/js/"}}}); } catch(error) {console.error(error);}try {var MODULE_MAIN='commerce-product-content-web@4.0.102/index';var MODULE_PATH='/o/commerce-product-content-web';AUI().applyConfig({groups:{productcontent:{base:MODULE_PATH+"/js/",combine:Liferay.AUI.getCombine(),modules:{"liferay-commerce-product-content":{path:"product_content.js",requires:["aui-base","aui-io-request","aui-parse-content","liferay-portlet-base","liferay-portlet-url"]}},root:MODULE_PATH+"/js/"}}}); } catch(error) {console.error(error);}try {var MODULE_MAIN='dynamic-data-mapping-web@5.0.93/index';var MODULE_PATH='/o/dynamic-data-mapping-web';!function(){const a=Liferay.AUI;AUI().applyConfig({groups:{ddm:{base:MODULE_PATH+"/js/",combine:Liferay.AUI.getCombine(),filter:a.getFilterConfig(),modules:{"liferay-ddm-form":{path:"ddm_form.js",requires:["aui-base","aui-datatable","aui-datatype","aui-image-viewer","aui-parse-content","aui-set","aui-sortable-list","json","liferay-form","liferay-map-base","liferay-translation-manager","liferay-util-window"]},"liferay-portlet-dynamic-data-mapping":{condition:{trigger:"liferay-document-library"},path:"main.js",requires:["arraysort","aui-form-builder-deprecated","aui-form-validator","aui-map","aui-text-unicode","json","liferay-menu","liferay-translation-manager","liferay-util-window","text"]},"liferay-portlet-dynamic-data-mapping-custom-fields":{condition:{trigger:"liferay-document-library"},path:"custom_fields.js",requires:["liferay-portlet-dynamic-data-mapping"]}},root:MODULE_PATH+"/js/"}}})}(); } catch(error) {console.error(error);}try {var MODULE_MAIN='@liferay/frontend-taglib@12.3.5/index';var MODULE_PATH='/o/frontend-taglib';AUI().applyConfig({groups:{"frontend-taglib":{base:MODULE_PATH+"/",combine:Liferay.AUI.getCombine(),filter:Liferay.AUI.getFilterConfig(),modules:{"liferay-management-bar":{path:"management_bar/js/management_bar.js",requires:["aui-component","liferay-portlet-base"]},"liferay-sidebar-panel":{path:"sidebar_panel/js/sidebar_panel.js",requires:["aui-base","aui-debounce","aui-parse-content","liferay-portlet-base"]}},root:MODULE_PATH+"/"}}}); } catch(error) {console.error(error);}try {var MODULE_MAIN='staging-taglib@7.0.46/index';var MODULE_PATH='/o/staging-taglib';AUI().applyConfig({groups:{stagingTaglib:{base:MODULE_PATH+"/",combine:Liferay.AUI.getCombine(),filter:Liferay.AUI.getFilterConfig(),modules:{"liferay-export-import-management-bar-button":{path:"export_import_entity_management_bar_button/js/main.js",requires:["aui-component","liferay-search-container","liferay-search-container-select"]}},root:MODULE_PATH+"/"}}}); } catch(error) {console.error(error);}try {var MODULE_MAIN='journal-web@5.0.151/index';var MODULE_PATH='/o/journal-web';AUI().applyConfig({groups:{journal:{base:MODULE_PATH+"/js/",combine:Liferay.AUI.getCombine(),filter:Liferay.AUI.getFilterConfig(),modules:{"liferay-journal-navigation":{path:"navigation.js",requires:["aui-component","liferay-portlet-base","liferay-search-container"]},"liferay-portlet-journal":{path:"main.js",requires:["aui-base","liferay-portlet-base","liferay-util-window"]}},root:MODULE_PATH+"/js/"}}}); } catch(error) {console.error(error);}try {var MODULE_MAIN='frontend-editor-alloyeditor-web@5.0.42/index';var MODULE_PATH='/o/frontend-editor-alloyeditor-web';AUI().applyConfig({groups:{alloyeditor:{base:MODULE_PATH+"/js/",combine:Liferay.AUI.getCombine(),filter:Liferay.AUI.getFilterConfig(),modules:{"liferay-alloy-editor":{path:"alloyeditor.js",requires:["aui-component","liferay-portlet-base","timers"]},"liferay-alloy-editor-source":{path:"alloyeditor_source.js",requires:["aui-debounce","liferay-fullscreen-source-editor","liferay-source-editor","plugin"]}},root:MODULE_PATH+"/js/"}}}); } catch(error) {console.error(error);}try {var MODULE_MAIN='frontend-js-components-web@2.0.53/index';var MODULE_PATH='/o/frontend-js-components-web';AUI().applyConfig({groups:{components:{mainModule:MODULE_MAIN}}}); } catch(error) {console.error(error);}try {var MODULE_MAIN='invitation-invite-members-web@5.0.29/index';var MODULE_PATH='/o/invitation-invite-members-web';AUI().applyConfig({groups:{"invite-members":{base:MODULE_PATH+"/invite_members/js/",combine:Liferay.AUI.getCombine(),filter:Liferay.AUI.getFilterConfig(),modules:{"liferay-portlet-invite-members":{path:"main.js",requires:["aui-base","autocomplete-base","datasource-io","datatype-number","liferay-portlet-base","liferay-util-window","node-core"]}},root:MODULE_PATH+"/invite_members/js/"}}}); } catch(error) {console.error(error);}try {var MODULE_MAIN='item-selector-taglib@5.3.14/index.es';var MODULE_PATH='/o/item-selector-taglib';AUI().applyConfig({groups:{"item-selector-taglib":{base:MODULE_PATH+"/",combine:Liferay.AUI.getCombine(),filter:Liferay.AUI.getFilterConfig(),modules:{"liferay-image-selector":{path:"image_selector/js/image_selector.js",requires:["aui-base","liferay-item-selector-dialog","liferay-portlet-base","uploader"]}},root:MODULE_PATH+"/"}}}); } catch(error) {console.error(error);}try {var MODULE_MAIN='contacts-web@5.0.52/index';var MODULE_PATH='/o/contacts-web';AUI().applyConfig({groups:{contactscenter:{base:MODULE_PATH+"/js/",combine:Liferay.AUI.getCombine(),filter:Liferay.AUI.getFilterConfig(),modules:{"liferay-contacts-center":{path:"main.js",requires:["aui-io-plugin-deprecated","aui-toolbar","autocomplete-base","datasource-io","json-parse","liferay-portlet-base","liferay-util-window"]}},root:MODULE_PATH+"/js/"}}}); } catch(error) {console.error(error);}try {var MODULE_MAIN='calendar-web@5.0.78/index';var MODULE_PATH='/o/calendar-web';AUI().applyConfig({groups:{calendar:{base:MODULE_PATH+"/js/",combine:Liferay.AUI.getCombine(),filter:Liferay.AUI.getFilterConfig(),modules:{"liferay-calendar-a11y":{path:"calendar_a11y.js",requires:["calendar"]},"liferay-calendar-container":{path:"calendar_container.js",requires:["aui-alert","aui-base","aui-component","liferay-portlet-base"]},"liferay-calendar-date-picker-sanitizer":{path:"date_picker_sanitizer.js",requires:["aui-base"]},"liferay-calendar-interval-selector":{path:"interval_selector.js",requires:["aui-base","liferay-portlet-base"]},"liferay-calendar-interval-selector-scheduler-event-link":{path:"interval_selector_scheduler_event_link.js",requires:["aui-base","liferay-portlet-base"]},"liferay-calendar-list":{path:"calendar_list.js",requires:["aui-template-deprecated","liferay-scheduler"]},"liferay-calendar-message-util":{path:"message_util.js",requires:["liferay-util-window"]},"liferay-calendar-recurrence-converter":{path:"recurrence_converter.js",requires:[]},"liferay-calendar-recurrence-dialog":{path:"recurrence.js",requires:["aui-base","liferay-calendar-recurrence-util"]},"liferay-calendar-recurrence-util":{path:"recurrence_util.js",requires:["aui-base","liferay-util-window"]},"liferay-calendar-reminders":{path:"calendar_reminders.js",requires:["aui-base"]},"liferay-calendar-remote-services":{path:"remote_services.js",requires:["aui-base","aui-component","liferay-calendar-util","liferay-portlet-base"]},"liferay-calendar-session-listener":{path:"session_listener.js",requires:["aui-base","liferay-scheduler"]},"liferay-calendar-simple-color-picker":{path:"simple_color_picker.js",requires:["aui-base","aui-template-deprecated"]},"liferay-calendar-simple-menu":{path:"simple_menu.js",requires:["aui-base","aui-template-deprecated","event-outside","event-touch","widget-modality","widget-position","widget-position-align","widget-position-constrain","widget-stack","widget-stdmod"]},"liferay-calendar-util":{path:"calendar_util.js",requires:["aui-datatype","aui-io","aui-scheduler","aui-toolbar","autocomplete","autocomplete-highlighters"]},"liferay-scheduler":{path:"scheduler.js",requires:["async-queue","aui-datatype","aui-scheduler","dd-plugin","liferay-calendar-a11y","liferay-calendar-message-util","liferay-calendar-recurrence-converter","liferay-calendar-recurrence-util","liferay-calendar-util","liferay-scheduler-event-recorder","liferay-scheduler-models","promise","resize-plugin"]},"liferay-scheduler-event-recorder":{path:"scheduler_event_recorder.js",requires:["dd-plugin","liferay-calendar-util","resize-plugin"]},"liferay-scheduler-models":{path:"scheduler_models.js",requires:["aui-datatype","dd-plugin","liferay-calendar-util"]}},root:MODULE_PATH+"/js/"}}}); } catch(error) {console.error(error);}try {var MODULE_MAIN='staging-processes-web@5.0.49/index';var MODULE_PATH='/o/staging-processes-web';AUI().applyConfig({groups:{stagingprocessesweb:{base:MODULE_PATH+"/",combine:Liferay.AUI.getCombine(),filter:Liferay.AUI.getFilterConfig(),modules:{"liferay-staging-processes-export-import":{path:"js/main.js",requires:["aui-datatype","aui-dialog-iframe-deprecated","aui-modal","aui-parse-content","aui-toggler","liferay-portlet-base","liferay-util-window"]}},root:MODULE_PATH+"/"}}}); } catch(error) {console.error(error);}try {var MODULE_MAIN='commerce-frontend-impl@4.0.49/index';var MODULE_PATH='/o/commerce-frontend-impl';AUI().applyConfig({groups:{commercefrontend:{base:MODULE_PATH+"/js/",combine:Liferay.AUI.getCombine(),modules:{"liferay-commerce-frontend-management-bar-state":{condition:{trigger:"liferay-management-bar"},path:"management_bar_state.js",requires:["liferay-management-bar"]}},root:MODULE_PATH+"/js/"}}}); } catch(error) {console.error(error);}try {var MODULE_MAIN='product-navigation-taglib@6.0.54/index';var MODULE_PATH='/o/product-navigation-taglib';AUI().applyConfig({groups:{controlmenu:{base:MODULE_PATH+"/",combine:Liferay.AUI.getCombine(),filter:Liferay.AUI.getFilterConfig(),modules:{"liferay-product-navigation-control-menu":{path:"control_menu/js/product_navigation_control_menu.js",requires:["aui-node","event-touch"]}},root:MODULE_PATH+"/"}}}); } catch(error) {console.error(error);}try {var MODULE_MAIN='@liferay/document-library-web@6.0.163/document_library/js/index';var MODULE_PATH='/o/document-library-web';AUI().applyConfig({groups:{dl:{base:MODULE_PATH+"/document_library/js/legacy/",combine:Liferay.AUI.getCombine(),filter:Liferay.AUI.getFilterConfig(),modules:{"document-library-upload-component":{path:"DocumentLibraryUpload.js",requires:["aui-component","aui-data-set-deprecated","aui-overlay-manager-deprecated","aui-overlay-mask-deprecated","aui-parse-content","aui-progressbar","aui-template-deprecated","liferay-search-container","querystring-parse-simple","uploader"]}},root:MODULE_PATH+"/document_library/js/legacy/"}}}); } catch(error) {console.error(error);}try {var MODULE_MAIN='exportimport-web@5.0.76/index';var MODULE_PATH='/o/exportimport-web';AUI().applyConfig({groups:{exportimportweb:{base:MODULE_PATH+"/",combine:Liferay.AUI.getCombine(),filter:Liferay.AUI.getFilterConfig(),modules:{"liferay-export-import-export-import":{path:"js/main.js",requires:["aui-datatype","aui-dialog-iframe-deprecated","aui-modal","aui-parse-content","aui-toggler","liferay-portlet-base","liferay-util-window"]}},root:MODULE_PATH+"/"}}}); } catch(error) {console.error(error);}try {var MODULE_MAIN='@liferay/frontend-js-state-web@1.0.18/index';var MODULE_PATH='/o/frontend-js-state-web';AUI().applyConfig({groups:{state:{mainModule:MODULE_MAIN}}}); } catch(error) {console.error(error);}try {var MODULE_MAIN='@liferay/frontend-js-react-web@5.0.31/index';var MODULE_PATH='/o/frontend-js-react-web';AUI().applyConfig({groups:{react:{mainModule:MODULE_MAIN}}}); } catch(error) {console.error(error);}try {var MODULE_MAIN='portal-search-web@6.0.114/index';var MODULE_PATH='/o/portal-search-web';AUI().applyConfig({groups:{search:{base:MODULE_PATH+"/js/",combine:Liferay.AUI.getCombine(),filter:Liferay.AUI.getFilterConfig(),modules:{"liferay-search-bar":{path:"search_bar.js",requires:[]},"liferay-search-custom-filter":{path:"custom_filter.js",requires:[]},"liferay-search-facet-util":{path:"facet_util.js",requires:[]},"liferay-search-modified-facet":{path:"modified_facet.js",requires:["aui-form-validator","liferay-search-facet-util"]},"liferay-search-modified-facet-configuration":{path:"modified_facet_configuration.js",requires:["aui-node"]},"liferay-search-sort-configuration":{path:"sort_configuration.js",requires:["aui-node"]},"liferay-search-sort-util":{path:"sort_util.js",requires:[]}},root:MODULE_PATH+"/js/"}}}); } catch(error) {console.error(error);}try {var MODULE_MAIN='portal-workflow-kaleo-designer-web@5.0.115/index';var MODULE_PATH='/o/portal-workflow-kaleo-designer-web';AUI().applyConfig({groups:{"kaleo-designer":{base:MODULE_PATH+"/designer/js/legacy/",combine:Liferay.AUI.getCombine(),filter:Liferay.AUI.getFilterConfig(),modules:{"liferay-kaleo-designer-autocomplete-util":{path:"autocomplete_util.js",requires:["autocomplete","autocomplete-highlighters"]},"liferay-kaleo-designer-definition-diagram-controller":{path:"definition_diagram_controller.js",requires:["liferay-kaleo-designer-field-normalizer","liferay-kaleo-designer-utils"]},"liferay-kaleo-designer-dialogs":{path:"dialogs.js",requires:["liferay-util-window"]},"liferay-kaleo-designer-editors":{path:"editors.js",requires:["aui-ace-editor","aui-ace-editor-mode-xml","aui-base","aui-datatype","aui-node","liferay-kaleo-designer-autocomplete-util","liferay-kaleo-designer-utils"]},"liferay-kaleo-designer-field-normalizer":{path:"field_normalizer.js",requires:["liferay-kaleo-designer-remote-services"]},"liferay-kaleo-designer-nodes":{path:"nodes.js",requires:["aui-datatable","aui-datatype","aui-diagram-builder","liferay-kaleo-designer-editors","liferay-kaleo-designer-utils"]},"liferay-kaleo-designer-remote-services":{path:"remote_services.js",requires:["aui-io","liferay-portlet-url"]},"liferay-kaleo-designer-templates":{path:"templates.js",requires:["aui-tpl-snippets-deprecated"]},"liferay-kaleo-designer-utils":{path:"utils.js",requires:[]},"liferay-kaleo-designer-xml-definition":{path:"xml_definition.js",requires:["aui-base","aui-component","dataschema-xml","datatype-xml"]},"liferay-kaleo-designer-xml-definition-serializer":{path:"xml_definition_serializer.js",requires:["escape","liferay-kaleo-designer-xml-util"]},"liferay-kaleo-designer-xml-util":{path:"xml_util.js",requires:["aui-base"]},"liferay-portlet-kaleo-designer":{path:"main.js",requires:["aui-ace-editor","aui-ace-editor-mode-xml","aui-tpl-snippets-deprecated","dataschema-xml","datasource","datatype-xml","event-valuechange","io-form","liferay-kaleo-designer-autocomplete-util","liferay-kaleo-designer-editors","liferay-kaleo-designer-nodes","liferay-kaleo-designer-remote-services","liferay-kaleo-designer-utils","liferay-kaleo-designer-xml-util","liferay-util-window"]}},root:MODULE_PATH+"/designer/js/legacy/"}}}); } catch(error) {console.error(error);}</script> <script data-senna-track="temporary" type="text/javascript"> // <![CDATA[ // ]]> </script> <link class="lfr-css-file" data-senna-track="temporary" data-senna-off="true" href="https://www.wipo.int/o/wipo-universal-theme/css/main.css?browserId=other&themeId=wipouniversaltheme_WAR_wipouniversaltheme&minifierType=css&languageId=en_US&t=1733222948000" id="liferayThemeCSS" rel="stylesheet" type="text/css"> <style data-senna-track="temporary" type="text/css"> </style> <script data-senna-track="temporary">var Liferay = window.Liferay || {}; Liferay.CommerceContext = {"commerceAccountGroupIds":[],"accountEntryAllowedTypes":["person"],"commerceChannelId":"0","currency":{"currencyId":"1277304","currencyCode":"USD"},"commerceSiteType":0};</script> <link href="/o/commerce-frontend-js/styles/main.css" rel="stylesheet" type="text/css"> <style data-senna-track="temporary" type="text/css"> </style> <script> Liferay.Loader.require( '@liferay/frontend-js-state-web@1.0.18', function(FrontendJsState) { try { } catch (err) { console.error(err); } }); </script> <script> Liferay.Loader.require( 'frontend-js-spa-web@5.0.40/init', function(frontendJsSpaWebInit) { try { (function() { frontendJsSpaWebInit.default({"navigationExceptionSelectors":":not([target=\"_blank\"]):not([data-senna-off]):not([data-resource-href]):not([data-cke-saved-href]):not([data-cke-saved-href])","cacheExpirationTime":-1,"clearScreensCache":false,"portletsBlacklist":["com_liferay_nested_portlets_web_portlet_NestedPortletsPortlet","com_liferay_site_navigation_directory_web_portlet_SitesDirectoryPortlet","com_liferay_questions_web_internal_portlet_QuestionsPortlet","com_liferay_account_admin_web_internal_portlet_AccountUsersRegistrationPortlet","com_liferay_portal_language_override_web_internal_portlet_PLOPortlet","com_liferay_login_web_portlet_LoginPortlet","com_liferay_login_web_portlet_FastLoginPortlet"],"validStatusCodes":[221,490,494,499,491,492,493,495,220],"debugEnabled":false,"loginRedirect":"","excludedPaths":["/c/document_library","/documents","/image"],"userNotification":{"message":"It looks like this is taking longer than expected.","title":"Oops","timeout":30000},"requestTimeout":0}) })(); } catch (err) { console.error(err); } }); </script> <link data-senna-track="temporary" href="/o/layout-common-styles/main.css?plid=3576&segmentsExperienceId=2524393&t=1719405729551" rel="stylesheet" type="text/css"> <script type="text/javascript"> Liferay.on( 'ddmFieldBlur', function(event) { if (window.Analytics) { Analytics.send( 'fieldBlurred', 'Form', { fieldName: event.fieldName, focusDuration: event.focusDuration, formId: event.formId, formPageTitle: event.formPageTitle, page: event.page, title: event.title } ); } } ); Liferay.on( 'ddmFieldFocus', function(event) { if (window.Analytics) { Analytics.send( 'fieldFocused', 'Form', { fieldName: event.fieldName, formId: event.formId, formPageTitle: event.formPageTitle, page: event.page, title:event.title } ); } } ); Liferay.on( 'ddmFormPageShow', function(event) { if (window.Analytics) { Analytics.send( 'pageViewed', 'Form', { formId: event.formId, formPageTitle: event.formPageTitle, page: event.page, title: event.title } ); } } ); Liferay.on( 'ddmFormSubmit', function(event) { if (window.Analytics) { Analytics.send( 'formSubmitted', 'Form', { formId: event.formId, title: event.title } ); } } ); Liferay.on( 'ddmFormView', function(event) { if (window.Analytics) { Analytics.send( 'formViewed', 'Form', { formId: event.formId, title: event.title } ); } } ); </script> <script> </script> <script data-senna-track="temporary" type="text/javascript"> if (window.Analytics) { window._com_liferay_document_library_analytics_isViewFileEntry = false; } </script>  <link rel="stylesheet" href="https://webcomponents.wipo.int/wipo-navbar/ulf-fonts.css">  <style> @font-face { font-family: 'simplon'; font-weight: 400; src: url("https://webcomponents.wipo.int/fonts/SimplonNorm-Regular-WebXL.woff2") } @font-face { font-family: 'simplon'; font-weight: 500; src: url("https://webcomponents.wipo.int/fonts/SimplonNorm-Medium-WebXL.woff2") } @font-face { font-family: 'simplon'; font-weight: 700; src: url("https://webcomponents.wipo.int/fonts/SimplonNorm-Bold-WebXL.woff2") } </style> <script src="https://cdn.webcms.wipo.int/o/wipo-universal-theme/js/cookie.js"></script> <script type="module" src="https://cdnjs.wipo.int/universal-lf-webcomponents/latest/components/wipo-footer.js"></script> <link rel="stylesheet" href="https://cdnjs.wipo.int/universal-lf-webcomponents/latest/style/footer.css"> <script src="https://webcomponents.wipo.int/polyfills/webcomponents-loader.js"></script> <script src="https://webcomponents.wipo.int/wipo-navbar/wipo-navbar.js"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('consent', 'default', { 'ad_storage': 'granted', 'ad_user_data': 'denied', 'ad_personalization': 'denied', 'analytics_storage': 'granted' }); </script> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer','GTM-P7RLS2');</script>  <script type="text/javascript" src="https://webcomponents.wipo.int/wipo-analytics/wipo-analytics-oj6DkAWh.js"></script>  <script> var _hmt = _hmt || []; (function() { var hm = document.createElement("script"); hm.src = "https://hm.baidu.com/hm.js?95e64d347633bfd0a2462e25c93606d6"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(hm, s); })(); </script>  <script type="text/javascript" src="//script.crazyegg.com/pages/scripts/0115/2064.js" async></script> <meta http-equiv="X-Translated-By" content="Google"> <meta http-equiv="X-Translated-To" content="en"> <script type="text/javascript" src="https://www.gstatic.com/_/translate_http/_/js/k=translate_http.tr.en_GB.GpBUSUHKStA.O/am=DAY/d=1/rs=AN8SPfpnhu_nvpYDqAHombzc6qodF4eg2A/m=corsproxy" data-sourceurl="https://www.wipo.int/web/tourism/"></script> <link href="https://fonts.googleapis.com/css2?family=Material+Symbols+Outlined:opsz,wght,FILL,GRAD@20..48,100..700,0..1,-50..200" rel="stylesheet"> <script type="text/javascript" src="https://www.gstatic.com/_/translate_http/_/js/k=translate_http.tr.en_GB.GpBUSUHKStA.O/am=DAY/d=1/exm=corsproxy/ed=1/rs=AN8SPfpnhu_nvpYDqAHombzc6qodF4eg2A/m=phishing_protection" data-phishing-protection-enabled="false" data-forms-warning-enabled="true" data-source-url="https://www.wipo.int/web/tourism/"></script> <meta name="robots" content="none"> </head> <body class="ulf-wipo" data-spy="scroll" data-target="#ulf-toc" id="wipo-int"> <script type="text/javascript" src="https://www.gstatic.com/_/translate_http/_/js/k=translate_http.tr.en_GB.GpBUSUHKStA.O/am=DAY/d=1/exm=corsproxy,phishing_protection/ed=1/rs=AN8SPfpnhu_nvpYDqAHombzc6qodF4eg2A/m=navigationui" data-environment="prod" data-proxy-url="https://www-wipo-int.translate.goog" data-proxy-full-url="https://www-wipo-int.translate.goog/web/tourism/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB" data-source-url="https://www.wipo.int/web/tourism/" data-source-language="auto" data-target-language="en" data-display-language="en-GB" data-detected-source-language="en" data-is-source-untranslated="false" data-source-untranslated-url="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://www.wipo.int/web/tourism/&anno=2" data-client="tr"></script> <nav aria-label="Quick Links" class="bg-dark cadmin quick-access-nav text-center text-white" id="divw_quickAccessNav"><a class="d-block p-2 sr-only sr-only-focusable text-reset" href="https://www-wipo-int.translate.goog/web/tourism/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#main-content"> Skip to Main Content </a> </nav> <div class="d-flex flex-column min-vh-100"> <header class="container-navbar-outer" id="container-navbar-outer"> <nav class="container-fluid container-fluid-max-xl"><wipo-navbar full-mode language="en" languageoptions="[{"code":"ar","link":"/c/portal/update_language?p_l_id=3576&redirect=%2Fweb%2Ftourism%2F&languageId=ar_SA"},{"code":"en"},{"code":"es","link":"/c/portal/update_language?p_l_id=3576&redirect=%2Fweb%2Ftourism%2F&languageId=es_ES"},{"code":"fr","link":"/c/portal/update_language?p_l_id=3576&redirect=%2Fweb%2Ftourism%2F&languageId=fr_FR"},{"code":"ru","link":"/c/portal/update_language?p_l_id=3576&redirect=%2Fweb%2Ftourism%2F&languageId=ru_RU"},{"code":"zh","link":"/c/portal/update_language?p_l_id=3576&redirect=%2Fweb%2Ftourism%2F&languageId=zh_CN"}]" custombreadcrumbs="[{"itemName":"IP and Tourism","itemURL":"/en/web/tourism"}]" helpoptions="[{ "code": "contact", "link": "https://www3.wipo.int/contact/en/area.jsp?area=", "sameTab": "false" }, { "code": "termsOfUse", "link": "https://www.wipo.int/tools/en/disclaim-ipportal.html" }, { "code": "privacyPolicy", "link": "https://www.wipo.int/tools/en/privacy_policy-ipportal.html" }]"> <div style="height: 48px; width: 100%"></div> </wipo-navbar> </nav> </header> <div id="wipo-seo-links" class="hide"> <div style="display: none"><a data-senna-off="true" href="https://www-wipo-int.translate.goog/about-ip/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">About Intellectual Property</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/about-ip/en/index.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#training">IP Training</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/respect-for-ip/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Respect for IP</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/ip-outreach/en/tools/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">IP Outreach</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/about-ip/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#ip_for">IP for…</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/about-ip/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#ip_and">IP and...</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/about-ip/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#ip_in">IP in...</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/patents/en/patent-information.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Patent & Technology Information</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/reference/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#trademarks">Trademark Information</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/reference/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#designs">Industrial Design Information</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/reference/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#geographical">Geographical Indication Information</a> <a href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://www.upov.int/">Plant Variety Information (UPOV)</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/reference/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#legal">IP Laws, Treaties & Judgements</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/reference/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#info">IP Resources</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/reference/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#analysis">IP Reports</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/patents/en/protection.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Patent Protection</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/trademarks/en/protection.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Trademark Protection</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/designs/en/protection.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Industrial Design Protection</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/geo_indications/en/protection.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Geographical Indication Protection</a> <a href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://www.upov.int/portal/index.html.en">Plant Variety Protection (UPOV)</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/amc/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">IP Dispute Resolution</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/global_ip/en/activities/ip_office_business_solutions/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">IP Office Business Solutions</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/finance/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Paying for IP Services</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/policy/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Negotiation & Decision-Making</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/cooperation/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Development Cooperation</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/patents/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#technology">Innovation Support</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/cooperation/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#ppp">Public-Private Partnerships</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/en/web/ai-tools-services?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">AI Tools & Services</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/about-wipo/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">The Organization</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/about-wipo/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#working">Working with WIPO</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/about-wipo/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#accountability">Accountability</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/patents/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Patents</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/trademarks/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Trademarks</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/designs/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Industrial Designs</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/geo_indications/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Geographical Indications</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/copyright/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Copyright</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/tradesecrets/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Trade Secrets</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/academy/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">WIPO Academy</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/meetings/en/topic_type.jsp?group_id=242&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Workshops & Seminars</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/en/web/ip-enforcement?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">IP Enforcement</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/wipo-alert/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">WIPO ALERT</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/respect-for-ip/en/awareness-raising.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Raising Awareness</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/en/web/ipday/2024-sdgs?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">World IP Day</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/wipo_magazine/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">WIPO Magazine</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/ipadvantage/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Case Studies & Success Stories</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/news/en/search.jsp?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">IP News</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/ip-outreach/en/awards/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">WIPO Awards</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/sme/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Business</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/about-ip/en/universities_research/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Universities</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/tk/en/engagement.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Indigenous Peoples</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/about-ip/en/judiciaries/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Judiciaries</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/tk/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Genetic Resources, Traditional Knowledge and Traditional Cultural Expressions</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/econ_stat/en/economics/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Economics</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/en/web/ip-financing?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Finance</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/en/web/intangible-assets?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Intangible Assets</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/women-and-ip/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Gender Equality</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/policy/en/global_health/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Global Health</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/policy/en/climate_change/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Climate Change</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/ip-competition/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Competition Policy</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/sdgs/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Sustainable Development Goals</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/about-ip/en/frontier_technologies/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Frontier Technologies</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/ip-development/en/agenda/ip_mobile_apps/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Mobile Applications</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/sports/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Sports</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/sme/en/ip-tourism.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Tourism</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/patentscope/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">PATENTSCOPE</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/patents/en/patent-analytics.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Patent Analytics</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/classifications/ipc/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">International Patent Classification</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/ardi/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">ARDI – Research for Innovation</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/aspi/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">ASPI – Specialized Patent Information</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/reference/en/branddb/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Global Brand Database</a> <a href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://www3.wipo.int/madrid/monitor/en/">Madrid Monitor</a> <a href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://6ter.wipo.int/struct-search">Article 6ter Express Database</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/classifications/nice/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Nice Classification</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/classifications/vienna/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Vienna Classification</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/reference/en/designdb/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Global Design Database</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/haguebulletin/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">International Designs Bulletin</a> <a href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://www3.wipo.int/designdb/hague/en/index.jsp">Hague Express Database</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/classifications/locarno/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Locarno Classification</a> <a href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://lisbon-express.wipo.int/">Lisbon Express Database</a> <a href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://branddb.wipo.int/en/IPO-LISBON/quicksearch?by%3DbrandName%26v%3D%26start%3D0%26_%3D1676544734688">Global Brand Database for GIs</a> <a href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://pluto.upov.int/">PLUTO Plant Variety Database</a> <a href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://www.upov.int/genie/">GENIE Database</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/treaties/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">WIPO-Administered Treaties</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/wipolex/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">WIPO Lex - IP Laws, Treaties & Judgments</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/standards/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">WIPO Standards</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/ipstats/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">IP Statistics</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/reference/en/wipopearl/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">WIPO Pearl (Terminology)</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/publications/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">WIPO Publications</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/directory/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Country IP Profiles</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/library/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">WIPO Knowledge Center</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/tech_trends/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">WIPO Technology Trends</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/global_innovation_index/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Global Innovation Index</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/wipr/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">World Intellectual Property Report</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/pct/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">PCT – The International Patent System</a> <a href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://pct.wipo.int/ePCT/">ePCT</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/budapest/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Budapest – The International Microorganism Deposit System</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/madrid/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Madrid – The International Trademark System</a> <a href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://madrid.wipo.int/">eMadrid</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/article6ter/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Article 6ter (armorial bearings, flags, state emblems)</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/hague/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Hague – The International Design System</a> <a href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://hague.wipo.int/">eHague</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/lisbon/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Lisbon – The International System of Appellations of Origin and Geographical Indications</a> <a href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://lisbon-system.wipo.int/">eLisbon</a> <a href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://www3.wipo.int/upovprisma">UPOV PRISMA</a> <a href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://vn.upovepvp.upov.int/">UPOV e-PVP Administration</a> <a href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://dus.upovepvp.upov.int/">UPOV e-PVP DUS Exchange</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/amc/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#mediation">Mediation</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/amc/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#arbitration">Arbitration</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/amc/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#expert-determination">Expert Determination</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/amc/en/domains/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Domain Name Disputes</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/case/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Centralized Access to Search and Examination (CASE)</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/das/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Digital Access Service (DAS)</a> <a href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://www3.wipo.int/epayweb/public/index.xhtml">WIPO Pay</a> <a href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://www3.wipo.int/currentaccount/public/index.xhtml">Current Account at WIPO</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/about-wipo/en/assemblies/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">WIPO Assemblies</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/policy/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#bodies">Standing Committees</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/meetings/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Calendar of Meetings</a> <a href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://webcast.wipo.int/">WIPO Webcast</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/meetings/en/archive.jsp?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">WIPO Official Documents</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/ip-development/en/agenda/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Development Agenda</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/cooperation/en/technical_assistance/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Technical Assistance</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/academy/en/training_institutions.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">IP Training Institutions</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/covid-19/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">COVID-19 Support</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/ipstrategies/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">National IP Strategies</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/ip-development/en/policy_legislative_assistance/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Policy & Legislative Advice</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/cooperation/en/south_south/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Cooperation Hub</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/tisc/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Technology and Innovation Support Centers (TISC)</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/technology-transfer/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Technology Transfer</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/iap/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Inventor Assistance Program</a> <a href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://www3.wipo.int/wipogreen/en/">WIPO GREEN</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/pat-informed/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">WIPO's Pat-INFORMED</a> <a href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://www.accessiblebooksconsortium.org/en/web/abc/portal/index">Accessible Books Consortium</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/wipoforcreators/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">WIPO for Creators</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/en/web/ai-tools-services/wipo-translate?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">WIPO Translate</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/en/web/ai-tools-services/speech-to-text?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Speech-to-Text</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/en/web/ai-tools-services/classification-assistant?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Classification Assistant</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/members/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Member States</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/about-wipo/en/observers/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Observers</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/about-wipo/en/dg_tang/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Director General</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/about-wipo/en/activities_by_unit/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Activities by Unit</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/about-wipo/en/offices/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">External Offices</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/jobs/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Job Vacancies</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/procurement/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Procurement</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/about-wipo/en/budget/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Results & Budget</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/about-wipo/en/budget/financial/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Financial Reporting</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/about-wipo/en/oversight/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Oversight</a> </div> </div> <div class="d-flex flex-column flex-fill position-relative" id="wrapper"> <section class=" flex-fill" id="content"> <div class="layout-content portlet-layout" id="main-content" role="main"> <style data-senna-track="temporary" type="text/css"> .portlet-borderless .portlet-content {padding: 0;}</style> <div class="lfr-layout-structure-item-bc18608c-2c2a-a921-d1e2-50357f56ada3 lfr-layout-structure-item-container ulf-section container-fluid container-fluid-max-xl" style=""> <div class="lfr-layout-structure-item-block-id-include--copy- lfr-layout-structure-item-a17e8ff0-5970-0d55-5c9a-51fc13cf8ba6 " style=""> <div id="fragment-f60f7a8c-68cd-dd06-6477-2fce32852a3e"> <div class="row row-heading" id="1"> <div class="col-md-9"> <div> <div class="lfr-layout-structure-item-basic-component-heading lfr-layout-structure-item-c007f215-a462-e620-91d7-80c8ed97ab23 " style=""> <div id="fragment-6f59443a-6bef-1c87-d59c-0a21bc2deaf9"> <h1 class="component-heading mb-0 text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="text">Intellectual Property and Tourism</h1> </div> <style>.fragment-heading-text-colored a { color: inherit; }</style> </div> </div> </div> </div> </div> </div> <div class="lfr-layout-structure-item-208f64d4-4c8a-8ea3-b2f3-09512c0a3bef lfr-layout-structure-item-row " style=""> <div class="row align-items-lg-start align-items-sm-start align-items-start align-items-md-start flex-lg-row flex-sm-row flex-row flex-md-row"> <div class="col col-lg-8 col-sm-12 col-12 col-md-8"> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-45fc1cf7-c2c6-5338-a336-4e0a7ab093ad " style=""> <div id="fragment-96b97cf3-0c1c-b934-ecc9-9d7681e3f5c3"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> <p><span class="lead">Do you own a hotel or restaurant or run a car rental company or travel agency? Do you work for a museum, organize cultural festivals or supply services and goods for tourists? If you are involved in the tourism sector in any way, then IP rights may be helpful for:</span></p> <ul> </ul> </div> </div> <style>.component-paragraph img { max-width: 100%; }</style> </div> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-c456a3d1-b82e-87e6-2c71-4dd946d390f3 " style=""> <div id="fragment-ce63c60d-3831-cdad-cd93-345647a6562a"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> <ul> <li><span class="lead">creating a distinctive identity in the market</span></li> <li><span class="lead">protecting your competitive advantage</span></li> <li><span class="lead">promoting national culture and heritage or</span></li> <li><span class="lead">adding a revenue stream that would otherwise have not been possible.</span></li> </ul> </div> </div> </div> </div> <div class="col col-lg-4 col-sm-12 col-12 col-md-4"> <div class="lfr-layout-structure-item-card-modal-video-u lfr-layout-structure-item-842b71ea-f267-70b8-b466-7b5f39b81554 " style=""> <div id="fragment-16da4b36-c4ee-1e2a-124a-9a4185519aed"> <div class="card "> <figure class="figure"> <a href="https://www-wipo-int.translate.goog/web/tourism/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#" data-toggle="modal" data-target="#Modal-iwbr"> <div class="video-cover"> <picture data-fileentryid="2528258"> <source media="(max-width:300px)" srcset="https://www-wipo-int.translate.goog/o/adaptive-media/image/2528258/Thumbnail-300x300/ip_tourism_845_2.jpg?t=1733254297736&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"> <source media="(max-width:845px) and (min-width:300px)" srcset="https://www-wipo-int.translate.goog/o/adaptive-media/image/2528258/Preview-1000x0/ip_tourism_845_2.jpg?t=1733254297736&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"> <img alt="Image" src="/documents/d/tourism/ip_tourism_845_2.jpg?imagePreview=1" class="card-img-top" data-lfr-editable-id="card-image" data-lfr-editable-type="image" data-fileentryid="2528258"> </picture> <div class="video-play-icon"> <span class="material-symbols-outlined">play_circle</span> </div> </div></a> </figure> <div class="card-body"> <div> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-7e1ab53b-85cf-c928-7e68-378225027749 " style=""> <div id="fragment-044c6b9e-ecb4-d176-9755-e10d5c29321c"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> Video: How to Boost Tourism Development with Intellectual Property </div> </div> </div> </div> </div> </div> <div class="modal fade" id="Modal-iwbr" style="display:none" tabindex="-1" aria-labelledby="" aria-hidden="true" data-backdrop="static" role="dialog"> <div class="modal-dialog modal-dialog-centered modal-lg"> <div class="modal-content"> <div class="modal-header"> <h4 class="modal-title" id=""></h4><button type="button" class="close btn-secondary" data-dismiss="modal" aria-label="Close"> <span class="material-symbols-outlined">close</span> </button> </div> <div class="modal-body bg-gray-10"> <video id="VideoItem-iwbr" width="100%" controls="" crossorigin="anonymous"> <source src="https://multimedia.wipo.int/wipo/en/about-ip/ip_tourism-720p.mp4" type="video/mp4"> <track default label="English" srclang="en" kind="subtitles" src="https://multimedia.wipo.int/subtitles/ip_tourism_en.vtt"> </video> </div> </div> </div> </div> </div> <script>(function() {const configuration = {"cardImage":"","videoSource":"https://multimedia.wipo.int/wipo/en/about-ip/ip_tourism-720p.mp4","subtitleSource":"https://multimedia.wipo.int/subtitles/ip_tourism_en.vtt","cardStyle":"","headingLevel":"h2","showHeading":"no"}; const fragmentElement = document.querySelector('#fragment-16da4b36-c4ee-1e2a-124a-9a4185519aed'); const fragmentEntryLinkNamespace = 'iwbr'; const fragmentNamespace = 'iwbr'; const layoutMode = 'view';$("#Modal-"+fragmentEntryLinkNamespace).on('shown.bs.modal', function () { console.log("shown event fired"); $('#VideoItem-'+fragmentEntryLinkNamespace).get(0).play(); }); $("#Modal-"+fragmentEntryLinkNamespace).on('hide.bs.modal', function () { console.log("hide event fired"); $('#VideoItem-'+fragmentEntryLinkNamespace).get(0).pause(); });}());</script> </div> </div> </div> </div> </div> <div class="lfr-layout-structure-item-11841b60-ce29-fee7-d32b-ab8c9d221a16 lfr-layout-structure-item-container ulf-section ulf-line container-fluid container-fluid-max-xl" style=""> <div class="lfr-layout-structure-item-block-id-include--copy- lfr-layout-structure-item-326daeb0-6780-e5cd-ef0a-05e58cd14889 " style=""> <div id="fragment-3c3ad958-f840-bef2-070d-034bf011c6ab"> <div class="row row-heading" id="1"> <div class="col-md-9"> <div> <div class="lfr-layout-structure-item-basic-component-heading lfr-layout-structure-item-b5c02021-b441-be0f-c04f-a43b1076a966 " style=""> <div id="fragment-b2c4e282-595a-f069-5061-73830449a3c3"> <h2 class="component-heading mb-0 text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="text">Projects on IP and tourism</h2> </div> <style>.fragment-heading-text-colored a { color: inherit; }</style> </div> </div> </div> </div> </div> </div> <div class="lfr-layout-structure-item-40a2710a-e9fc-a51b-bdd1-d4f2c202eeb9 lfr-layout-structure-item-row " style=""> <div class="row align-items-lg-start align-items-sm-start align-items-start align-items-md-start flex-lg-row flex-sm-row flex-row flex-md-row"> <div class="col col-lg-6 col-sm-12 col-12 col-md-6"> <div class="lfr-layout-structure-item-card-publication-top-u lfr-layout-structure-item-b051fe52-51c1-f313-f883-84bfc8c6efaf " style=""> <div id="fragment-77a69de8-78ec-700c-ab5e-86d40c4ed2a9"> <div class="card publication card-img-top-no-bg"> <figure class="figure"> <picture data-fileentryid="2528241"> <source media="(max-width:300px)" srcset="https://www-wipo-int.translate.goog/o/adaptive-media/image/2528241/Thumbnail-300x300/ip_tourism_845.jpg?t=1733254326424&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"> <source media="(max-width:845px) and (min-width:300px)" srcset="https://www-wipo-int.translate.goog/o/adaptive-media/image/2528241/Preview-1000x0/ip_tourism_845.jpg?t=1733254326424&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"> <img src="/documents/d/tourism/ip_tourism_845.jpg?imagePreview=1" class="card-img-top" alt="" data-lfr-editable-id="card-image" data-lfr-editable-type="image" data-fileentryid="2528241"> </picture> </figure> <div class="card-body">  <h2 class="card-title" data-lfr-editable-id="card-title" data-lfr-editable-type="text"><a data-senna-off="true" href="https://www-wipo-int.translate.goog/ip-development/en/agenda/news/2021/news_0004.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Boosting tourism development</a></h2> <p class="small" data-lfr-editable-id="card-small-text" data-lfr-editable-type="text">PUBLICATION YEAR: 2021</p> <div> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-62c96996-a22a-0ae6-02d1-d1d780929510 " style=""> <div id="fragment-080f694f-70e0-858b-707e-9bef73340619"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> <p>A <a data-senna-off="true" href="https://www-wipo-int.translate.goog/publications/en/details.jsp?id=4543&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">report published jointly by WIPO and the World Tourism Organization (UNWTO)</a> shows how the IP system creates a favorable ecosystem for innovation, entrepreneurship and investment in the sector.</p> </div> </div> <style>.component-paragraph img { max-width: 100%; }</style> </div> <div class="lfr-layout-structure-item-basic-component-button lfr-layout-structure-item-f482eaa5-c3c3-3393-ab11-87bfa18e626c " style=""> <div id="fragment-699b018f-8546-6363-bdf9-682187806923"> <div class="component-button text-break"> <a class="btn btn-nm btn-primary" data-lfr-editable-id="link" data-lfr-editable-type="link" data-senna-off="true" href="https://www-wipo-int.translate.goog/edocs/pubdocs/en/wipo_pub_1054.pdf?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB" id="fragment-whgh-link" target="_blank">Download report</a> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="col col-lg-6 col-sm-12 col-12 col-md-6"> <div class="lfr-layout-structure-item-card-0 lfr-layout-structure-item-4ae1e898-b7c8-7493-5c82-d37145a9c2d9 " style=""> <div id="fragment-ed0e1d80-8f13-25f4-50bf-7b185e4f47fd"> <div class="card card-ver-no-bg"> <figure class="figure"> <picture data-fileentryid="659413"> <source media="(max-width:300px)" srcset="https://www-wipo-int.translate.goog/o/adaptive-media/image/659413/Thumbnail-300x300/ip-gastronomic-tourism-845.png?t=1729136684860&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"> <source media="(max-width:845px) and (min-width:300px)" srcset="https://www-wipo-int.translate.goog/o/adaptive-media/image/659413/Preview-1000x0/ip-gastronomic-tourism-845.png?t=1729136684860&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"> <img src="/documents/d/wipo/ip-gastronomic-tourism-845?imagePreview=1" class="card-img-top" alt="" data-lfr-editable-id="card-image" data-lfr-editable-type="image" data-fileentryid="659413"> </picture> </figure> <div class="card-body"> <h2 class="card-title" data-lfr-editable-id="card-title" data-lfr-editable-type="text"><a data-senna-off="true" href="https://www-wipo-int.translate.goog/ip-development/en/agenda/projects/ip-and-gastronomic-tourism.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">IP and gastronomic tourism</a></h2> <div> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-573722cf-9d51-7c51-5a9a-775cadb2f55b " style=""> <div id="fragment-f1f1feff-bb7d-d2ad-2cc2-136621799395"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> <p>The  project on <a data-senna-off="true" href="https://www-wipo-int.translate.goog/ip-development/en/agenda/projects/ip-and-gastronomic-tourism.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">IP and gastronomic tourism</a> aims to promote the use of intellectual property in culinary traditions (food and beverages) for application in the tourism sector.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="lfr-layout-structure-item-d4eeff46-d427-d161-e6af-d3a6088e94be lfr-layout-structure-item-container ulf-section ulf-line container-fluid container-fluid-max-xl" style=""> <div class="lfr-layout-structure-item-block-id-include--copy- lfr-layout-structure-item-20b926f5-0b70-e2bd-eb72-7e381d7d6315 " style=""> <div id="fragment-fe3b4ffd-ab47-bf12-c5b3-f75ad67f983a"> <div class="row row-heading" id="1"> <div class="col-md-9"> <div> <div class="lfr-layout-structure-item-basic-component-heading lfr-layout-structure-item-ba733e73-1c2a-cce5-32fd-92e051a15385 " style=""> <div id="fragment-01732600-c97b-802f-a378-dff1372ac8d0"> <h2 class="component-heading mb-0 text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="text">Creating a distinctive identity</h2> </div> <style>.fragment-heading-text-colored a { color: inherit; }</style> </div> </div> </div> </div> </div> </div> <div class="lfr-layout-structure-item-900a4d0c-da74-82d0-4edd-1aa7f6c2830d lfr-layout-structure-item-row " style=""> <div class="row align-items-lg-start align-items-sm-start align-items-start align-items-md-start flex-lg-row flex-sm-row flex-row flex-md-row"> <div class="col col-lg-8 col-sm-12 col-12 col-md-8"> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-c6fa06c6-86a2-d104-3244-c142ccb48984 " style=""> <div id="fragment-98ce028e-2450-7d55-10ba-c7131b317cee"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> <p>Creating a distinctive presence in the market is not only of interest to individual businesses. Cities, regions and even countries may rely on the IP system to create a unique identity.</p> </div> </div> <style>.component-paragraph img { max-width: 100%; }</style> </div> <div class="lfr-layout-structure-item-basic-component-heading lfr-layout-structure-item-0f676fd7-5cb8-e22f-2d06-57fa2c7c08a0 " style=""> <div id="fragment-32f70fa8-5a77-d210-a3ba-ed822282cae4"> <h3 class="component-heading mb-0 text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="text">Brands</h3> </div> <style>.fragment-heading-text-colored a { color: inherit; }</style> </div> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-08da29c4-ce91-38cb-9887-0153b39614f0 " style=""> <div id="fragment-6368951e-025f-9b63-2608-491970555fbf"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> <p>“Destination branding” is an example of efforts by cities or regions to create a distinctive appeal that will resonate amongst visitors and they have done so by relying on a <a data-senna-off="true" href="https://www-wipo-int.translate.goog/trademarks/en/index.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">trademark</a>, whether by virtue of a registered logo or tagline.</p> </div> </div> <style>.component-paragraph img { max-width: 100%; }</style> </div> </div> <div class="col col-lg-4 col-sm-12 col-12 col-md-4"></div> </div> </div> <div class="lfr-layout-structure-item-dcf66a93-6d4f-cdb2-5c2b-5cf8f49967fe lfr-layout-structure-item-row " style=""> <div class="row align-items-lg-start align-items-sm-start align-items-start align-items-md-start flex-lg-row flex-sm-row flex-row flex-md-row"> <div class="col col-lg-3 col-sm-12 col-12 col-md-3"> <div class="lfr-layout-structure-item-card-0 lfr-layout-structure-item-981683c6-3a19-4109-3567-7015e8a6a25f " style=""> <div id="fragment-84871c20-a23c-9019-cd31-9a026b23172c"> <div class="card card-ver-no-bg"> <figure class="figure"> <picture data-fileentryid="2527979"> <source media="(max-width:300px)" srcset="https://www-wipo-int.translate.goog/o/adaptive-media/image/2527979/Thumbnail-300x300/st-moritz-845.jpg?t=1704961531801&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"> <source media="(max-width:845px) and (min-width:300px)" srcset="https://www-wipo-int.translate.goog/o/adaptive-media/image/2527979/Preview-1000x0/st-moritz-845.jpg?t=1704961531801&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"> <img src="/documents/d/tourism/st-moritz-845.jpg?imagePreview=1" class="card-img-top" alt="" data-lfr-editable-id="card-image" data-lfr-editable-type="image" data-fileentryid="2527979"> </picture> </figure> <div class="card-body"> <h2 class="card-title" data-lfr-editable-id="card-title" data-lfr-editable-type="text">St. Moritz – Top of the World</h2> <div> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-2b5afb70-2a61-2c71-c948-f921af10b83b " style=""> <div id="fragment-4b0fe729-5160-4317-8b8d-42869c8bed02"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> <p>The Swiss mountain resort St Moritz was one of the first to register the name “St Moritz” and the tag line “Top of the World”, not only in Switzerland but also in the Office of Harmonization for the Internal Market, the Trademark Office of the European Community.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="col col-lg-3 col-sm-12 col-12 col-md-3"> <div class="lfr-layout-structure-item-card-0 lfr-layout-structure-item-780b0aeb-9bd9-0793-513c-62cb54e40273 " style=""> <div id="fragment-ec76f583-c3c6-10e5-ae64-ee1a48510952"> <div class="card card-ver-no-bg"> <figure class="figure"> <picture data-fileentryid="2527963"> <source media="(max-width:300px)" srcset="https://www-wipo-int.translate.goog/o/adaptive-media/image/2527963/Thumbnail-300x300/kerala-845.png?t=1704961530812&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"> <source media="(max-width:845px) and (min-width:300px)" srcset="https://www-wipo-int.translate.goog/o/adaptive-media/image/2527963/Preview-1000x0/kerala-845.png?t=1704961530812&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"> <img src="/documents/d/tourism/kerala-845.png?imagePreview=1" class="card-img-top" alt="" data-lfr-editable-id="card-image" data-lfr-editable-type="image" data-fileentryid="2527963"> </picture> </figure> <div class="card-body"> <h2 class="card-title" data-lfr-editable-id="card-title" data-lfr-editable-type="text">Kerala – Gods Own Country</h2> <div> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-fde0fb2b-a2ce-5066-d777-bd46329b34c0 " style=""> <div id="fragment-cd1efe91-9b17-fe53-1259-3b482d19e957"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> <p>Similarly “Kerala – Gods Own Country” has been registered as a trademark in India.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="col col-lg-3 col-sm-12 col-12 col-md-3"> <div class="lfr-layout-structure-item-card-0 lfr-layout-structure-item-4ac2e612-3665-0e33-1083-4f99008c4d41 " style=""> <div id="fragment-7d89973d-43f9-6f23-f34f-4b7b824e0676"> <div class="card card-ver-no-bg"> <figure class="figure"> <picture data-fileentryid="2527994"> <source media="(max-width:300px)" srcset="https://www-wipo-int.translate.goog/o/adaptive-media/image/2527994/Thumbnail-300x300/tri-valley-california-845.jpg?t=1704961532759&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"> <source media="(max-width:845px) and (min-width:300px)" srcset="https://www-wipo-int.translate.goog/o/adaptive-media/image/2527994/Preview-1000x0/tri-valley-california-845.jpg?t=1704961532759&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"> <img src="/documents/d/tourism/tri-valley-california-845.jpg?imagePreview=1" class="card-img-top" alt="" data-lfr-editable-id="card-image" data-lfr-editable-type="image" data-fileentryid="2527994"> </picture> </figure> <div class="card-body"> <h2 class="card-title" data-lfr-editable-id="card-title" data-lfr-editable-type="text">Tri-valley California</h2> <div> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-e731dfaa-f875-c9bd-5ca7-2f6004d31b64 " style=""> <div id="fragment-5ee41874-db67-446d-db33-828dda6086aa"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> <p>Tri-valley California trademark is owned by the Tri-Valley Visitor and Convention Bureau representing the region which comprises three adjacent valleys.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="col col-lg-3 col-sm-12 col-12 col-md-3"> <div class="lfr-layout-structure-item-card-0 lfr-layout-structure-item-908faf3a-4685-a340-fb1a-3d70af0de9c9 " style=""> <div id="fragment-96f96852-99a6-033b-e7e8-f067fdb2f170"> <div class="card card-ver-no-bg"> <figure class="figure"> <picture data-fileentryid="2528225"> <source media="(max-width:300px)" srcset="https://www-wipo-int.translate.goog/o/adaptive-media/image/2528225/Thumbnail-300x300/i-love-new-york-845.jpg?t=1704961535089&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"> <source media="(max-width:845px) and (min-width:300px)" srcset="https://www-wipo-int.translate.goog/o/adaptive-media/image/2528225/Preview-1000x0/i-love-new-york-845.jpg?t=1704961535089&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"> <img src="/documents/d/tourism/i-love-new-york-845.jpg?imagePreview=1" class="card-img-top" alt="" data-lfr-editable-id="card-image" data-lfr-editable-type="image" data-fileentryid="2528225"> </picture> </figure> <div class="card-body"> <h2 class="card-title" data-lfr-editable-id="card-title" data-lfr-editable-type="text">I love NY</h2> <div> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-96a99549-cbc8-c53b-966d-981e66c3d351 " style=""> <div id="fragment-0c677440-164e-f48d-995f-b3b0200c5155"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> <p>“I love NY” has succeeded in capturing the hearts and minds of millions who see New York through this logo as a vivacious, lively and dynamic city with something for all.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="lfr-layout-structure-item-23dbf3c1-4182-f456-62d7-ceebf5b4e994 lfr-layout-structure-item-row " style=""> <div class="row align-items-lg-start align-items-sm-start align-items-start align-items-md-start flex-lg-row flex-sm-row flex-row flex-md-row"> <div class="col col-lg-6 col-sm-12 col-12 col-md-6"> <div class="lfr-layout-structure-item-basic-component-heading lfr-layout-structure-item-1d33477e-5c7c-2431-d462-84e53a6a233d " style=""> <div id="fragment-6ccaf791-141a-5cd1-4bcf-49a2dc53fcdf"> <h3 class="component-heading mb-0 text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="text">Certificate trademarks</h3> </div> <style>.fragment-heading-text-colored a { color: inherit; }</style> </div> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-6c6a9b95-41ff-75f5-3287-6235bf72a8ee " style=""> <div id="fragment-866dfef0-f70e-e85c-b704-08537c974f27"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> <p>In the tourism industry small businesses can acquire a certain distinctiveness and visibility through the application of <a data-senna-off="true" href="https://www-wipo-int.translate.goog/trademarks/en/index.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">certification marks</a>. There are a number of profit or not for profit authorities that lend their logos to enterprises in the tourism sector, certifying that they have complied with such criteria as are important for tourists. The Green Globe Certification, a global “eco-tourism label” that promotes sustainable tourism, is one such example.</p> </div> </div> <style>.component-paragraph img { max-width: 100%; }</style> </div> </div> <div class="col col-lg-6 col-sm-12 col-12 col-md-6"> <div class="lfr-layout-structure-item-basic-component-heading lfr-layout-structure-item-cd616d4b-47a8-e00a-14e4-cab41176729f " style=""> <div id="fragment-ce11da1e-2ec2-5654-1b14-ab196abeaee6"> <h3 class="component-heading mb-0 text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="text">Collective marks</h3> </div> <style>.fragment-heading-text-colored a { color: inherit; }</style> </div> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-3f6c4030-19e0-f012-004d-e65e511f5033 " style=""> <div id="fragment-34976cf4-a9a3-9f07-a0f5-3346f295c637"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> <p>Another way in which small businesses have gained in visibility and reputation is <a data-senna-off="true" href="https://www-wipo-int.translate.goog/collective-marks/en/index.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">collective marks</a>. “Logis” is a registered mark of the <a href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://www.logishotels.com/en/learn-more-about-us/our-values" rel="noopener" target="_blank">Fédération Internationale des Logis</a>, which is an association of independent hoteliers bound together with the objective of promoting privately owned hotels in a rural setting grouped under the same label.</p> </div> </div> <style>.component-paragraph img { max-width: 100%; }</style> </div> </div> </div> </div> <div class="lfr-layout-structure-item-31bb2a24-4cac-f63e-06b8-98d73f47e882 lfr-layout-structure-item-row " style=""> <div class="row align-items-lg-start align-items-sm-start align-items-start align-items-md-start flex-lg-row flex-sm-row flex-row flex-md-row"> <div class="col col-lg-8 col-sm-12 col-12 col-md-8"> <div class="lfr-layout-structure-item-basic-component-heading lfr-layout-structure-item-8d39c77d-ee57-09b5-d549-cc794ca42ebc " style=""> <div id="fragment-02d2d6f0-01b9-1975-18c1-419130efc69b"> <h3 class="component-heading mb-0 text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="text">Other IP rights</h3> </div> <style>.fragment-heading-text-colored a { color: inherit; }</style> </div> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-b4fa7ad5-fd96-7ec4-a0b6-a2773b7a87b8 " style=""> <div id="fragment-e7e97a5a-f761-517b-f30f-59e52b85fb7f"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> <p>For creating a distinctive identity, other IP rights can also be useful. Tourism companies can look at <a data-senna-off="true" href="https://www-wipo-int.translate.goog/designs/en/protection.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">design rights</a> and <a data-senna-off="true" href="https://www-wipo-int.translate.goog/copyright/en/protection.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">copyright</a> to protect their logos. Design rights, though traditionally used to protect the shape and form of industrial goods, have – through their applicability to two dimensional products such as textiles – made them useful also for protecting logos. Similarly, given that a logo is often a work of artistic creation, copyright may also be usefully relied upon for protecting logos.</p> </div> </div> <style>.component-paragraph img { max-width: 100%; }</style> </div> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-dba7c27d-76fe-aabc-94e9-0028a7a6c6f6 " style=""> <div id="fragment-0158e4cb-c3c7-3914-3f2e-f2accd110f8f"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> <p><a data-senna-off="true" href="https://www-wipo-int.translate.goog/geo_indications/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Geographical indications</a> can support the growth of tourism in agricultural rural (non-urban) areas. They may fall under an umbrella brand applicable to a whole region or they may be an independent, stand-alone destination brand. Earliest and best examples of such tourism are built around the wine industry.</p> </div> </div> </div> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-0c55f657-0821-b90a-080f-4540197a14a8 " style=""> <div id="fragment-874652fc-4c4d-3b69-5afd-6ff6b2386490"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> <p>For example, around Bordeaux wine a number of industries have arisen to cater to wine lovers who can now enjoy tours to see how wine is produced, stay in wineries, engage in wine tasting, participate in wine festivals, or simply enjoy walking and biking around vineyards. Similarly the Barossa region in south Australia has leveraged the geographical indication of Barossa made famous by the wines produced in that region to make its region an attractive destination for tourists interested in wine, food and the joie de vivre that goes with it.</p> </div> </div> </div> </div> <div class="col col-lg-4 col-sm-12 col-12 col-md-4"></div> </div> </div> </div> <div class="lfr-layout-structure-item-cee2f659-899e-9d7c-0e89-6f7749fbcda6 lfr-layout-structure-item-container ulf-section ulf-line container-fluid container-fluid-max-xl" style=""> <div class="lfr-layout-structure-item-block-id-include--copy- lfr-layout-structure-item-129e3f1f-dd7a-cf05-fa60-b26d980820e3 " style=""> <div id="fragment-9917fbdd-9544-2d5a-514a-9d684c145229"> <div class="row row-heading" id="1"> <div class="col-md-9"> <div> <div class="lfr-layout-structure-item-basic-component-heading lfr-layout-structure-item-d4000875-4a90-49ce-6d26-d31d93e6df58 " style=""> <div id="fragment-9bd38a89-0cc1-212e-4bd3-f3477799d4d8"> <h2 class="component-heading mb-0 text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="text">Protecting competitive advantage</h2> </div> <style>.fragment-heading-text-colored a { color: inherit; }</style> </div> </div> </div> </div> </div> </div> <div class="lfr-layout-structure-item-28a13b13-4910-8bb0-b1ed-e7bd9afd0aff lfr-layout-structure-item-row " style=""> <div class="row align-items-lg-start align-items-sm-start align-items-start align-items-md-start flex-lg-row flex-sm-row flex-row flex-md-row"> <div class="col col-lg-8 col-sm-12 col-12 col-md-8"> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-ca4066aa-c846-f7d5-963d-f6cb66f8860a " style=""> <div id="fragment-947e2aad-d634-26db-3034-ed8549c53b1d"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> <p>Having created a distinctive identity that makes it identifiable to its customers – an essential prerequisite for product loyalty – companies need to protect and secure that identity from imitators and free riders. In this context, IP rights are powerful tool that can be used to boost tourism development and competitiveness.</p> </div> </div> <style>.component-paragraph img { max-width: 100%; }</style> </div> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-a03c7c34-6329-dddf-0f7a-cbd40200c1e6 " style=""> <div id="fragment-f04ebdbc-62fc-15f0-6bb2-4af683db58f5"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> <p>What is it that makes a company competitive? It may be a particular way of doing business, the type of customers, the customer preferences that it caters to, the suppliers, the pricing systems, discount systems, plans and strategies, research data – all information that allows a business to compete more effectively, and if your IP assets are exploited by competitors, this advantage would be lost.</p> </div> </div> </div> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-6431adf7-0f2b-2ba7-7451-cb91d901fe06 " style=""> <div id="fragment-c9946134-f115-8f14-d7d7-8dbf27ec2f16"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> <p>For example, booking and reservations systems and other such solutions through information technology may be protected by trade secrets, copyright or patents, or a combination of these rights, depending on the national law of the country.</p> </div> </div> </div> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-9646bfab-c5ff-b1e0-5ded-a25109cafd2d " style=""> <div id="fragment-6ad94fe0-3bef-7d92-6702-b4fe3f3967e4"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> <p>Similarly, promotional materials, guidebooks, leaflets, advertisements etc. are protectable under copyright. Their unauthorized use by others could cause harm to the reputation and image of the company.</p> </div> </div> </div> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-1135c481-667d-1a4f-5108-3749f36f5825 " style=""> <div id="fragment-b8e10e88-ad59-8160-c293-9816adb1024e"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> <p>Further, many of these different rights and copyright in particular would become relevant in the context of websites which companies in the tourism sector would be relying on.</p> </div> </div> </div> </div> <div class="col col-lg-4 col-sm-12 col-12 col-md-4"></div> </div> </div> </div> <div class="lfr-layout-structure-item-b4d11596-ab10-886e-dd3e-1f12260a7a48 lfr-layout-structure-item-container ulf-section ulf-line container-fluid container-fluid-max-xl" style=""> <div class="lfr-layout-structure-item-block-id-include--copy- lfr-layout-structure-item-9dee61ce-dfd4-90e5-6d14-ef6835859828 " style=""> <div id="fragment-ee715b84-5544-6746-2872-136d869bb168"> <div class="row row-heading" id="1"> <div class="col-md-9"> <div> <div class="lfr-layout-structure-item-basic-component-heading lfr-layout-structure-item-3c9b75fa-8950-3c76-2dd1-a5a1a5f86672 " style=""> <div id="fragment-39bb3888-ce84-b63d-8fff-fd6fc5833f89"> <h2 class="component-heading mb-0 text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="text">Promoting national culture and heritage</h2> </div> <style>.fragment-heading-text-colored a { color: inherit; }</style> </div> </div> </div> </div> </div> </div> <div class="lfr-layout-structure-item-873d2e85-6008-8fb8-b4f2-71cc43ef35e6 lfr-layout-structure-item-row " style=""> <div class="row align-items-lg-start align-items-sm-start align-items-start align-items-md-start flex-lg-row flex-sm-row flex-row flex-md-row"> <div class="col col-lg-8 col-sm-12 col-12 col-md-8"> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-32998ef0-9096-a799-305b-bbd17100174c " style=""> <div id="fragment-2c655800-6119-f286-fe19-0729dea50021"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> <p>Many countries and destinations see local culture and heritage, including local arts and handicrafts, indigenous music and recordings of local performers, locally produced food, etc., as an asset in developing their tourism sector.</p> </div> </div> <style>.component-paragraph img { max-width: 100%; }</style> </div> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-480b4755-0d77-00d0-59da-d104056eea56 " style=""> <div id="fragment-f53a485c-0b40-67ba-1ea7-fe8f15ca2386"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> <p><a data-senna-off="true" href="https://www-wipo-int.translate.goog/sme/en/traditional-knowledge.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Traditional cultural expressions and traditional knowledge</a> in tourism have their potential as an asset that can serve as a foundation for the creation or development of tourism products and services. Different IP rights might be used to preserve and promote a valuable part of national, regional and/or local knowledge, traditions and cultural heritage.</p> </div> </div> </div> </div> <div class="col col-lg-4 col-sm-12 col-12 col-md-4"></div> </div> </div> </div> <div class="lfr-layout-structure-item-3b420afd-f455-46a7-84b1-4d670c7babd5 lfr-layout-structure-item-container ulf-section ulf-line container-fluid container-fluid-max-xl" style=""> <div class="lfr-layout-structure-item-block-id-include--copy- lfr-layout-structure-item-3d908952-dde9-87e1-c4d7-62fe1ff76f06 " style=""> <div id="fragment-c6f70cb8-7866-4ae6-4721-0bbde823eb5d"> <div class="row row-heading" id="1"> <div class="col-md-9"> <div> <div class="lfr-layout-structure-item-basic-component-heading lfr-layout-structure-item-323aa076-f15c-0727-ccb9-d39ae19e6708 " style=""> <div id="fragment-4fcf640a-0c9b-3327-5611-ed5ae9b97458"> <h2 class="component-heading mb-0 text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="text">Creating additional revenue streams</h2> </div> <style>.fragment-heading-text-colored a { color: inherit; }</style> </div> </div> </div> </div> </div> </div> <div class="lfr-layout-structure-item-11b2e6f6-86f2-6c49-5e94-3f4ed82c32b5 lfr-layout-structure-item-row " style=""> <div class="row align-items-lg-start align-items-sm-start align-items-start align-items-md-start flex-lg-row flex-sm-row flex-row flex-md-row"> <div class="col col-lg-8 col-sm-12 col-12 col-md-8"> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-faff5cef-0a92-7796-9840-dc6a4b2c4cd2 " style=""> <div id="fragment-3f5762c8-d327-7eb9-4c1b-0895317e5bc0"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> <p>IP rights can be commercialized, which makes them particularly relevant to the tourism sector. They can be incorporated into the promotional or marketing strategy of any goods, services, activities, products or destinations.</p> </div> </div> <style>.component-paragraph img { max-width: 100%; }</style> </div> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-af6b863f-2267-7dfd-0ecc-fa489d97981e " style=""> <div id="fragment-7ce35c00-88e0-9029-50ae-f83b6a7b0f29"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> <p>For instance, a logo created and protected by a tourism destination is an IP right that is unique to that destination. The logo can be exclusively used by its owner in a promotional video campaign or it can be traded through a licensing agreement with third parties. These third parties might then use it for promotional giftware and souvenirs, such as cups and T-shirts, generating revenue for the tourism destination.</p> </div> </div> </div> <div class="lfr-layout-structure-item-basic-component-heading lfr-layout-structure-item-9a0c610a-1457-979f-9459-5c8f1feeb087 " style=""> <div id="fragment-f0052810-364b-3c04-33af-ef6f2c8909a0"> <h3 class="component-heading mb-0 text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="text">Licensing, franchising and merchandising in the tourism sector</h3> </div> <style>.fragment-heading-text-colored a { color: inherit; }</style> </div> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-d5dadca7-6456-ea62-2ea2-c4aeaee396cc " style=""> <div id="fragment-f9dd5588-c7f3-d53a-ddb7-d94135586ea8"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> <p>The IP rights owner may, apart from using them to create brand recognition or protect competitive advantage, use these rights to create additional revenue streams by giving third parties the permission to use these rights against a fee. The <a data-senna-off="true" href="https://www-wipo-int.translate.goog/sme/en/assignment-licensing.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">licensing, franchising and merchandising</a> are at the core of a substantial and growing practice in the tourism sector.</p> </div> </div> <style>.component-paragraph img { max-width: 100%; }</style> </div> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-b9eaf4ee-9e38-4999-b2df-9cb591442000 " style=""> <div id="fragment-e375a1b9-d1ee-ee8c-9e4a-7d7470bd2b61"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> <p>For instance, the trademark “St. Moritz – Top of the world” has been widely licensed to businesses, ensuring a steady and additional revenue stream to the St. Moritz tourism board. One of the licensees is “Fashion Box”, a clothing company, which carries St. Moritz as one of its brand labels for its clothing.</p> </div> </div> </div> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-a89ca14d-dfcb-2f6c-d4c3-2ce9c22a38b1 " style=""> <div id="fragment-6d97ff2d-81bb-731a-6fa9-cdd3c28ea276"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> <p>Hotels and restaurants are often franchised businesses. A leading name in the hotel industry, Hilton, is a franchised business. In other words, the Hilton in a particular location is owned by an independent entity who is entitled to use the trademark Hilton and all other relevant IP assets as well as the whole business model of running that hotel.</p> </div> </div> </div> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-1371147b-726f-3c31-0bd6-2bf8abada4c5 " style=""> <div id="fragment-78c0fb38-577e-edf4-bf91-452a91786548"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> <p>Most souvenirs that are available for purchase by tourists, whether it is models of the Eiffel tower, t-shirts with a particular slogan that is a registered trademark or mugs bearing Maori designs, have been produced under the merchandising scheme.</p> </div> </div> </div> </div> <div class="col col-lg-4 col-sm-12 col-12 col-md-4"> <div class="lfr-layout-structure-item-image--copy--0 lfr-layout-structure-item-0b07afcb-f343-7355-53e3-4249c5200230 " style=""> <div id="fragment-098d46ad-2c07-3be3-42c6-3e504efe1dd9"> <figure class="figure"> <picture data-fileentryid="2528210"> <source media="(max-width:300px)" srcset="https://www-wipo-int.translate.goog/o/adaptive-media/image/2528210/Thumbnail-300x300/getty_1139379177_845.jpg?t=1704961533798&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"> <source media="(max-width:845px) and (min-width:300px)" srcset="https://www-wipo-int.translate.goog/o/adaptive-media/image/2528210/Preview-1000x0/getty_1139379177_845.jpg?t=1704961533798&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"> <img src="/documents/d/tourism/getty_1139379177_845.jpg?imagePreview=1" class="img-fluid rounded" data-lfr-editable-id="image-square" data-lfr-editable-type="image" alt="#" data-fileentryid="2528210"> </picture> <figcaption class="credit" data-lfr-editable-id="image-credit" data-lfr-editable-type="text"> IMAGE: GETTY/Z_WEI </figcaption> </figure> </div> </div> </div> </div> </div> </div> <div class="lfr-layout-structure-item-286d8995-310d-ba73-d27a-07d1f8d3bbf3 lfr-layout-structure-item-container ulf-section ulf-line container-fluid container-fluid-max-xl" style=""> <div class="lfr-layout-structure-item-block-id-include--copy- lfr-layout-structure-item-0891a4ad-d065-1641-5c9c-4f1c06a8232e " style=""> <div id="fragment-760482a9-c128-2377-36fc-150fe25a203f"> <div class="row row-heading" id="1"> <div class="col-md-9"> <div> <div class="lfr-layout-structure-item-basic-component-heading lfr-layout-structure-item-536cf8c2-d88e-096d-4ad0-a852b0b1c518 " style=""> <div id="fragment-ccbae04e-ae57-61fc-2c57-e94acfecace6"> <h2 class="component-heading mb-0 text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="text">Find out more</h2> </div> <style>.fragment-heading-text-colored a { color: inherit; }</style> </div> </div> </div> </div> </div> </div> <div class="lfr-layout-structure-item-138c4487-0e4b-2081-8ee2-051476c70714 lfr-layout-structure-item-row " style=""> <div class="row align-items-lg-start align-items-sm-start align-items-start align-items-md-start flex-lg-row flex-sm-row flex-row flex-md-row"> <div class="col col-lg-6 col-sm-12 col-12 col-md-6"> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-d21bcb83-43b7-d5aa-42dd-9f5670651b58 " style=""> <div id="fragment-b8490169-59a1-cf2d-e6c7-1cc8d209dcd2"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> <ul> <li>Role of IP in Enhancing the Competitiveness of the Tourism Industry (<a href="https://www-wipo-int.translate.goog/documents/d/tourism/tourism_ip.pdf?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB" rel="noopener noreferrer" target="_blank">PDF</a>)</li> <li><a data-senna-off="true" href="https://www-wipo-int.translate.goog/wipo_magazine/en/2019/02/article_0005.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">IP, Sports and Tourism: A Perfect Match</a></li> </ul> </div> </div> <style>.component-paragraph img { max-width: 100%; }</style> </div> </div> <div class="col col-lg-6 col-sm-12 col-12 col-md-6"> <div class="lfr-layout-structure-item-card-publication-side-u lfr-layout-structure-item-5db5b925-db8d-d870-c75c-d44361b6e059 " style=""> <div id="fragment-737ce04c-02fb-a06d-edfd-2524cf19bbdb"> <div class="card publication card-img-side-no-bg"> <div class="row no-gutters"> <div class="col-4"> <figure class="figure"> <img src="https://www.wipo.int/edocs/pubdocs/en/cover/wipo_pub_900_1.jpg" class="card-img-left" alt="#" data-lfr-editable-id="card-image" data-lfr-editable-type="image"> </figure> </div> <div class="col-8"> <div class="card-body"> <h2 class="card-title" data-lfr-editable-id="card-title" data-lfr-editable-type="text"><a data-senna-off="true" href="https://www-wipo-int.translate.goog/publications/en/details.jsp?id=4208&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Making a Mark: An Introduction to Trademarks for Small and Medium-Sized Enterprises</a></h2> <p class="small" data-lfr-editable-id="card-small-text" data-lfr-editable-type="text">PUBLICATION YEAR: 2017</p> <div> <div class="lfr-layout-structure-item-basic-component-button lfr-layout-structure-item-030607fb-51b1-8fec-d4da-5ac2d5ba597e " style=""> <div id="fragment-623c6dd7-4410-699e-e423-34467436707c"> <div class="component-button text-break"> <a class="btn btn-nm btn-secondary" data-lfr-editable-id="link" data-lfr-editable-type="link" data-senna-off="true" href="https://www-wipo-int.translate.goog/publications/en/series/index.jsp?id=181&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB" id="fragment-vpev-link">Other IP for Business Guides</a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <form action="#" aria-hidden="true" class="hide" id="hrefFm" method="post" name="hrefFm"> <span></span><button hidden type="submit">Hidden</button> </form> </section> </div> <div class="container-footer-outer"> <div class="container-fluid container-fluid-max-xl"><wipo-footer id="footer"> <span slot="contact">https://www3.wipo.int/contact/en/</span> <span slot="media">https://www.wipo.int/pressroom/en/</span> <span slot="terms">https://www.wipo.int/tools/en/disclaim.html</span> <span slot="privacy">https://www.wipo.int/en/web/privacy-policy</span> <span slot="accessibility">https://www.wipo.int/en/web/accessibility</span> <span slot="sitemap">https://www.wipo.int/tools/en/sitemap.html</span> <span slot="newsletters">https://www3.wipo.int/newsletters/en/</span> <span slot="podcast">https://www.wipo.int/en/web/podcasts</span> <span slot="rss-feed">https://www.wipo.int/news/en/</span> </wipo-footer> </div> </div> </div> <script type="text/javascript"> </script> <script> </script> <script type="text/javascript"> // <![CDATA[ Liferay.currentURL = '\x2fweb\x2ftourism\x2f'; Liferay.currentURLEncoded = '\x252Fweb\x252Ftourism\x252F'; // ]]> </script> <script type="text/javascript"> // <![CDATA[ // ]]> </script> <script type="text/javascript"> (function() {var $ = AUI.$;var _ = AUI._; var onDestroyPortlet = function () { Liferay.detach('messagePosted', onMessagePosted); Liferay.detach('destroyPortlet', onDestroyPortlet); }; Liferay.on('destroyPortlet', onDestroyPortlet); var onMessagePosted = function (event) { if (window.Analytics) { const eventProperties = { className: event.className, classPK: event.classPK, commentId: event.commentId, text: event.text, }; const blogNode = document.querySelector( '[data-analytics-asset-id="' + event.classPK + '"]' ); const dmNode = document.querySelector( '[data-analytics-file-entry-id="' + event.classPK + '"]' ); if (blogNode) { eventProperties.title = blogNode.dataset.analyticsAssetTitle; } else if (dmNode) { eventProperties.title = dmNode.dataset.analyticsFileEntryTitle; } Analytics.send('posted', 'Comment', eventProperties); } }; Liferay.on('messagePosted', onMessagePosted); })(); (function() {var $ = AUI.$;var _ = AUI._; var onVote = function (event) { if (window.Analytics) { let title = event.contentTitle; if (!title) { const dmNode = document.querySelector( '[data-analytics-file-entry-id="' + event.classPK + '"]' ); if (dmNode) { title = dmNode.dataset.analyticsFileEntryTitle; } } Analytics.send('VOTE', 'Ratings', { className: event.className, classPK: event.classPK, ratingType: event.ratingType, score: event.score, title, }); } }; var onDestroyPortlet = function () { Liferay.detach('ratings:vote', onVote); Liferay.detach('destroyPortlet', onDestroyPortlet); }; Liferay.on('ratings:vote', onVote); Liferay.on('destroyPortlet', onDestroyPortlet); })(); function getValueByAttribute(node, attr) { return ( node.dataset[attr] || (node.parentElement && node.parentElement.dataset[attr]) ); } function sendAnalyticsEvent(anchor) { var fileEntryId = getValueByAttribute(anchor, 'analyticsFileEntryId'); var title = getValueByAttribute(anchor, 'analyticsFileEntryTitle'); var version = getValueByAttribute(anchor, 'analyticsFileEntryVersion'); if (fileEntryId) { Analytics.send('documentDownloaded', 'Document', { groupId: themeDisplay.getScopeGroupId(), fileEntryId, preview: !!window._com_liferay_document_library_analytics_isViewFileEntry, title, version, }); } } function handleDownloadClick(event) { if (window.Analytics) { if (event.target.nodeName.toLowerCase() === 'a') { sendAnalyticsEvent(event.target); } else if ( event.target.parentNode && event.target.parentNode.nodeName.toLowerCase() === 'a' ) { sendAnalyticsEvent(event.target.parentNode); } else { var target = event.target; var matchTitle = target.title && target.title.toLowerCase() === 'download'; var matchAction = target.action === 'download'; var matchLexiconIcon = !!target.querySelector( '.lexicon-icon-download' ); var matchLexiconClassName = target.classList.contains( 'lexicon-icon-download' ); var matchParentTitle = target.parentNode && target.parentNode.title && target.parentNode.title.toLowerCase() === 'download'; var matchParentLexiconClassName = target.parentNode && target.parentNode.classList.contains('lexicon-icon-download'); if ( matchTitle || matchParentTitle || matchAction || matchLexiconIcon || matchLexiconClassName || matchParentLexiconClassName ) { var selectedFiles = document.querySelectorAll( '.form .custom-control-input:checked' ); selectedFiles.forEach(({value}) => { var selectedFile = document.querySelector( '[data-analytics-file-entry-id="' + value + '"]' ); sendAnalyticsEvent(selectedFile); }); } } } } Liferay.once('destroyPortlet', () => { document.body.removeEventListener('click', handleDownloadClick); }); Liferay.once('portletReady', () => { document.body.addEventListener('click', handleDownloadClick); }); (function() {var $ = AUI.$;var _ = AUI._; var onShare = function (data) { if (window.Analytics) { Analytics.send('shared', 'SocialBookmarks', { className: data.className, classPK: data.classPK, type: data.type, url: data.url, }); } }; var onDestroyPortlet = function () { Liferay.detach('socialBookmarks:share', onShare); Liferay.detach('destroyPortlet', onDestroyPortlet); }; Liferay.on('socialBookmarks:share', onShare); Liferay.on('destroyPortlet', onDestroyPortlet); })(); (function() {var $ = AUI.$;var _ = AUI._; function showDialog(uri, title) { Liferay.Util.openModal({ id: 'sharingDialog', iframeBodyCssClass: 'sharing-dialog', height: '475px', size: 'md', title: title, url: uri, }); } var Sharing = { manageCollaborators: function (classNameId, classPK) { var manageCollaboratorsParameters = { classNameId: classNameId, classPK: classPK, }; var manageCollaboratorsURL = Liferay.Util.PortletURL.createPortletURL( 'https://www.wipo.int/group/tourism/~/control_panel/manage?p_p_id=com_liferay_sharing_web_portlet_ManageCollaboratorsPortlet&p_p_lifecycle=0&p_p_state=pop_up&p_p_auth=69x8BTIE', manageCollaboratorsParameters ); showDialog( manageCollaboratorsURL.toString(), 'Manage Collaborators' ); }, share: function (classNameId, classPK, title) { var sharingParameters = { classNameId: classNameId, classPK: classPK, }; var sharingURL = Liferay.Util.PortletURL.createPortletURL( 'https://www.wipo.int/group/tourism/~/control_panel/manage?p_p_id=com_liferay_sharing_web_portlet_SharingPortlet&p_p_lifecycle=0&p_p_state=pop_up&p_p_auth=fvn4Hduy', sharingParameters ); showDialog(sharingURL.toString(), title); }, }; Liferay.Sharing = Sharing; })(); if (window.svg4everybody && Liferay.Data.ICONS_INLINE_SVG) { svg4everybody( { polyfill: true, validate: function (src, svg, use) { return !src || !src.startsWith('#'); } } ); } </script> <script> Liferay.Loader.require( 'layout-taglib@16.0.1/render_layout_structure/js/InfoItemActionHandler', 'frontend-js-web/index', function(InfoItemActionHandler, frontendJsWeb) { try { AUI().use( 'liferay-menu', function(A) { (function() { Liferay.component('infoItemActionComponent', new InfoItemActionHandler.default({"executeInfoItemActionURL":"https:\/\/www.wipo.int\/c\/portal\/execute_info_item_action?p_l_mode=view&plid=3576","namespace":"","spritemap":"https:\/\/cdn.webcms.wipo.int\/o\/wipo-universal-theme\/images\/clay\/icons.svg"}), { destroyOnNavigate: true, portletId: ''}); })(); (function() { var $ = AUI.$;var _ = AUI._; var {delegate} = frontendJsWeb; delegate( document, 'focusin', '.portlet', function(event) { event.delegateTarget.closest('.portlet').classList.add('open'); } ); delegate( document, 'focusout', '.portlet', function(event) { event.delegateTarget.closest('.portlet').classList.remove('open'); } ); })(); (function() { var $ = AUI.$;var _ = AUI._; new Liferay.Menu(); var liferayNotices = Liferay.Data.notices; for (var i = 0; i < liferayNotices.length; i++) { Liferay.Util.openToast(liferayNotices[i]); } })(); (function() { var $ = AUI.$;var _ = AUI._; var {openToast} = frontendJsWeb; AUI().use( 'liferay-session', function() { Liferay.Session = new Liferay.SessionBase( { autoExtend: true, redirectOnExpire: false, redirectUrl: 'https\x3a\x2f\x2fwww\x2ewipo\x2eint\x2fweb\x2fguest', sessionLength: 600, sessionTimeoutOffset: 130, warningLength: 60 } ); } ); })(); }); } catch (err) { console.error(err); } }); </script> <script src="https://cdn.webcms.wipo.int/o/wipo-universal-theme/js/main.js?browserId=other&minifierType=js&languageId=en_US&t=1733222948000" type="text/javascript"></script> <script> Liferay.Loader.require( 'frontend-js-collapse-support-web@2.0.17/index', function(CollapseProvider) { try { (function() { CollapseProvider.default() })(); } catch (err) { console.error(err); } }); </script> <script> Liferay.Loader.require( 'frontend-js-dropdown-support-web@2.0.14/index', function(DropdownProvider) { try { (function() { DropdownProvider.default() })(); } catch (err) { console.error(err); } }); </script> <script> Liferay.Loader.require( 'frontend-js-tabs-support-web@2.0.15/index', function(TabsProvider) { try { (function() { TabsProvider.default() })(); } catch (err) { console.error(err); } }); </script> <script> Liferay.Loader.require( 'frontend-js-tooltip-support-web@4.0.22/index', function(TooltipSupport) { try { (function() { TooltipSupport.default() })(); } catch (err) { console.error(err); } }); </script> <script> Liferay.Loader.require( 'frontend-js-alert-support-web@2.0.13/index', function(AlertProvider) { try { (function() { AlertProvider.default() })(); } catch (err) { console.error(err); } }); </script> <script type="text/javascript"> Liferay.CustomDialogs = {enabled: false}; </script> <script> </script> <script src="https://cdnjs.wipo.int/npm/popper.js@1.16.0/popper.min.js" integrity="sha384-Q6E9RHvbIyZFJoft+2mJbHaEWldlvI9IOYy5n3zV9zzTtmI3UksdQRVvoxMfooAo" crossorigin="anonymous"></script> <script src="https://cdnjs.wipo.int/npm/bootstrap@4.4.1/bootstrap.min.js" integrity="sha384-wfSDF2E50Y2D1uUdj0O3uMBJnjuUD4Ih7YwaYd1iqfktj0Uod8GCExl3Og8ifwB6" crossorigin="anonymous"></script> <script src="https://cdn.webcms.wipo.int/o/wipo-universal-theme/js/universal.js"></script> <script>function gtElInit() {var lib = new google.translate.TranslateService();lib.translatePage('en', 'en', function () {});}</script> <script src="https://translate.google.com/translate_a/element.js?cb=gtElInit&hl=en-GB&client=wt" type="text/javascript"></script> </body> </html>

CINXE.COM

Intellectual Property and Tourism