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Hootsuite Boosts Reach, Recruiting, and Revenue with Employee Advocacy</div></h1><div class="sc-ce229623-9 imoMeq"><p>Yes, Hootsuite built the best platform for employee advocacy. No, we weren’t using it as well as we could have been. Here’s how we fixed that.</p></div><div class="sc-8c54a58b-0 jGsRAK sc-ce229623-11 dTfMoU"><div class="sc-8c54a58b-1 fhQtyN"><span data-button-type="outline" class="sc-84c8dcdb-1 fcZlZj"><a class="sc-84c8dcdb-2 sc-84c8dcdb-3 kPbhHD cOaxGh" target="_blank" data-contentful-entry-id="1ohOc4XE9lRxEt01aJXgyR" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="1ohOc4XE9lRxEt01aJXgyR" rel="noopener noreferrer" href="/resources/amplify-case-study">Download full case study</a></span></div><div class="sc-8c54a58b-1 fhQtyN"><span data-button-type="primary" class="sc-84c8dcdb-1 fcZlZj"><a class="sc-84c8dcdb-2 sc-84c8dcdb-3 jWPGCS cOaxGh" data-contentful-entry-id="2zblQZ9ra4baAYz9wjkcLj" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="2zblQZ9ra4baAYz9wjkcLj" href="/request-demo">Request a demo</a></span></div></div></div></div></div></div></section><section class="sc-2a7ff812-0 ePIFfo"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D huhQbX"><section class="sc-2a7ff812-0 ePIFfo"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D hfmOZj"><ul class="sc-9b0a176d-3 jSWjSR"><li class="sc-9b0a176d-4 hgdkuH"><div class="sc-d0da441b-0 bLgrjC"><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><div class="sc-6a910af3-0 jpwxRq">250%</div><div class="sc-6a910af3-1 giOSUM">YOY increase in sourced revenue</div></div></div></div></li><li class="sc-9b0a176d-4 hgdkuH"><div class="sc-d0da441b-0 bLgrjC"><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><div class="sc-6a910af3-0 jpwxRq">80%</div><div class="sc-6a910af3-1 giOSUM">Amplify sign-up rate—up 9% YOY</div></div></div></div></li><li class="sc-9b0a176d-4 hgdkuH"><div class="sc-d0da441b-0 bLgrjC"><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 coBtKU"><div class="sc-6a910af3-0 jpwxRq">4.1M</div><div class="sc-6a910af3-1 giOSUM">employer brand impressions in Q1 attributed to employee posts via Amplify</div></div></div></div></li></ul><p class="sc-9827fdd0-6 Ttea-d sc-9b0a176d-2 kZtyOK"></p></div></section></div></section><section class="sc-2a7ff812-0 ePIFfo sc-4b357bdc-0 dvGojJ"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D hfmOZj"><div class="sc-4b357bdc-1 rvacw"><div class="sc-4b357bdc-2 lobMEV"><h2 class="sc-9827fdd0-1 kIivKZ"><span>Who they are </span></h2></div><div class="sc-4b357bdc-3 gZkFrG"><p>You probably already know that employee advocacy is great for employers. LinkedIn <span class="sc-84c8dcdb-1 fcZlZj sc-d784fc60-0 iawtOT" data-button-type="text"><a href="https://business.linkedin.com/content/dam/me/business/en-us/elevate/Resources/pdf/official-guide-to-employee-advocacy-ebook.pdf" class="sc-84c8dcdb-2 sc-84c8dcdb-3 dRoelC cOaxGh" aria-label="link to https://business.linkedin.com/content/dam/me/business/en-us/elevate/Resources/pdf/official-guide-to-employee-advocacy-ebook.pdf">reports</a></span> that, on average, an organization’s employees have ten times more combined followers on social media than the organization itself—so tapping into that reach is a powerful and proven way to increase reach and reputation.</p><p>And you likely also know that advocacy is equally effective at helping employees enhance their credibility and position themselves as industry experts. In a report by Hinge Research Institute, nearly <span class="sc-84c8dcdb-1 fcZlZj sc-d784fc60-0 iawtOT" data-button-type="text"><a href="https://hingemarketing.com/uploads/hinge-research-employee-advocacy.pdf" class="sc-84c8dcdb-2 sc-84c8dcdb-3 dRoelC cOaxGh" aria-label="link to https://hingemarketing.com/uploads/hinge-research-employee-advocacy.pdf">86%</a></span> of employees involved in a formal advocacy program agreed that it had a positive effect on their careers.</p><p>So you’d think that for a world-class example of a high-performing employee advocacy program, you could look to Hootsuite. After all, we’re the company that created Hootsuite Amplify—the tool used by leading organizations like Sodexo, Meliá Hotels, Ochsner Health, and Georgia State University to manage their highly successful advocacy programs.</p><p>But after so many years in the business—and after helping top brands build their own advocacy programs—our own internal program had lost focus. Our social team was struggling to find the right content to share on the platform. We weren’t effectively engaging with the rest of the organization to deliver the content they wanted. We had not created clear benchmarks to understand our performance and identify areas for improvement.</p><p>It was time to take a hard look at our strategy and get started on a plan that would set us up to fully leverage our own suite of leading-edge tools.</p></div></div></div></section><section class="sc-2a7ff812-0 ePIFfo"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D huhQbX"><section class="sc-de8257da-0 hlKTXx"><div order="2" class="sc-de8257da-1 dBmrHP"><div class="sc-4e88a7c-1 fibOlu"><h2 class="sc-9827fdd0-1 kIivKZ"><span>Let's do this</span></h2></div><div class="sc-4e88a7c-1 fibOlu"><h3 class="sc-9827fdd0-3 blffnD sc-4e88a7c-3 kGWqMT"><span>Products used in this study</span></h3></div><a class="sc-4e88a7c-4 ejZDaT" aria-label="View details of the Hootsuite Amplify product" href="/products/amplify"><svg xmlns="http://www.w3.org/2000/svg" xml:space="preserve" style="enable-background:new 0 0 500 500" viewBox="0 0 500 500" width="48px" height="48px" aria-hidden="true"><style>.owly-face_svg__st1{fill:#fff}</style><switch><g><path d="m413.8 128.5-108.4 9.7c-18.7-10.9-37.3-15.2-57-15.2-5.2 0-10.5.5-15.8 1.4l-113-42.1c-4.5-1.7-7.8 4.3-4 7.2l69.6 53.8c-14.7 9.2-28.5 21-40.5 34.7-20.9 23.8-46.9 89.3-59.6 123.5-5.4 14.6-2.7 30.9 7.1 42.9 23 28 70.9 73.5 162.9 73.5 84.4 0 127-37.8 147-65.6 11.1-15.4 14.3-35 8.9-53.2-9.2-30.7-28.3-83.9-59.4-120.4-1.1-1.3-2.2-2.6-3.3-3.8l67.5-40c3.3-1.8 1.8-6.7-2-6.4z" style="fill:#ff4c46"></path><path d="M300.9 326.1c-8.1 2.9-26.3 7.2-46.4-3.2-1-.5-2 .8-1.2 1.6 6.4 6.9 17.8 18.9 24.7 24.8 1.4 1.2 3.6 1.1 4.9-.3l19.2-21.2c.7-.8-.2-2.1-1.2-1.7z" class="owly-face_svg__st1"></path><path d="M375.7 237.9c-10.3-22.2-25.6-43-48.8-45.7-4.2-.5-8.4.5-12.1 2.6l-25.3 15c-6.3 3.7-14.3 3.2-20-1.3l-22-17c-7.4-5.7-15.8-9.9-24.9-12-37.8-8.9-63.4 10.9-82.7 48.1-18.5 35.5-8.2 86.5 37.4 98.7 48.1 12.8 79.9-40.6 92.6-58.4 2.4-3.4 7.5-3.4 10 0 19.7 26.8 46.3 55.5 74.7 49.8 37.1-7.6 32.7-54.7 21.1-79.8zm-139.2 28.3c-9.2 6.2-21.1 4.8-28.1-5.7-7.1-10.5-3.9-22 5.3-28.2 9.2-6.2 21.1-4.8 28.1 5.7 7.1 10.5 4 22-5.3 28.2zm98.4 1.8c-9.2 6.2-21.1 4.8-28.1-5.7-7.1-10.5-3.9-22 5.3-28.2 9.2-6.2 21.1-4.8 28.1 5.7 7.1 10.5 3.9 22-5.3 28.2z" class="owly-face_svg__st1"></path><path d="M279.1 281.7c-1.9-2.2-5.3-2.1-7.2.1l-20.2 24c-.9 1.1-.7 2.8.4 3.7 4.6 3.3 16.1 10.6 27.2 10.6 10.3 0 19.6-4 24.1-6.3 1.5-.7 1.8-2.7.7-3.9l-25-28.2z" class="owly-face_svg__st1"></path><path d="M0 0h500v500H0z" style="fill:none"></path></g></switch></svg><div class="sc-4e88a7c-5 bVynIq">Hootsuite Amplify</div><div class="sc-4e88a7c-9 gsxPQr"><div class="sc-4e88a7c-6 cOLcFq">View Details</div><svg xmlns="http://www.w3.org/2000/svg" xml:space="preserve" viewBox="0 0 512 512" width="16px" height="16px" class="sc-4e88a7c-8 hYhmld"><title>angle right</title><path d="m149.3 512-42.7-42.7L320 256 106.7 42.7 149.3 0l256 256-256 256z"></path></svg></div></a><br/><section class="sc-2a7ff812-0 ePIFfo sc-4b357bdc-0 dvGojJ"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D hfmOZj"><div class="sc-4b357bdc-1 rvacw"><div class="sc-4b357bdc-2 lobMEV"><h4 class="sc-9827fdd0-3 blffnD"><span>How we did it</span></h4></div><div class="sc-4b357bdc-3 gZkFrG"><p>Beginning with the lessons we had learned as the first customers of our own product, we assembled an expert team to revitalize our employee advocacy program. The team’s focus was threefold: Help make advocacy relevant across departments and roles, curate the right content mix, and roll out a redesigned program built to last.</p><h4 class="sc-9827fdd0-3 blffnD"><span>Starting with lessons we learned as Customer Zero</span></h4><p>Hootsuite builds tools to help brands of all sizes manage social media. And from the start, our own social marketing team has been “Customer Zero” for the software, using it in their day-to-day work and sending their feedback and insights back to the product team. </p><p>By testing different strategies and tactics—like using Amplify for marketing campaigns and running internal contests to increase adoption rates—the team has become a repository of knowledge and best practices for developing high-performing employee advocacy programs. But after years spent developing great products, training, and resources for our customers, we had fallen out of the habit of implementing our own expertise right here at Hootsuite.</p><p> Ironically, one of the most important lessons we’ve learned is that advocacy is most effective when it’s leveraged horizontally across an organization—not just within the social team or the marketing department. With that in mind, we knew it was time to completely revamp our own advocacy program. And to lead the charge, we turned to our own superstar social marketing and employee advocacy team lead, Brayden Cohen.</p></div></div></div></section><section class="sc-2a7ff812-0 ePIFfo sc-4b357bdc-0 dvGojJ"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D hfmOZj"><div class="sc-4b357bdc-1 rvacw"><div class="sc-4b357bdc-2 lobMEV"><h4 class="sc-9827fdd0-3 blffnD"><span>Making advocacy make sense for every department and role</span></h4></div><div class="sc-4b357bdc-3 gZkFrG"><p>To make the program a success, the team needed to ensure that content would be relevant and appealing for different roles and departments. </p><p>By surveying employees across the organization, identifying key use cases, and collaborating on program planning, the team took a holistic approach to identify goals and content that would resonate across the company. This approach helped ensure that all employees would be able to find content specific to their expertise and interests, which they could then use to amplify their own social voices and grow their networks. And the benefit to Hootsuite has been considerable, with the company garnering measurably greater reach and awareness for key campaigns and objectives as a result.</p></div></div></div></section><section class="sc-2a7ff812-0 ePIFfo sc-4b357bdc-0 dvGojJ"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D hfmOZj"><div class="sc-4b357bdc-1 rvacw"><div class="sc-4b357bdc-2 lobMEV"><h4 class="sc-9827fdd0-3 blffnD"><span>Curating the right mix of strategic content to boost brand health</span></h4></div><div class="sc-4b357bdc-3 gZkFrG"><p>In our own research and across reports from industry experts, we’ve seen that brand health and trust improve with employee advocacy. Eighty-four percent of mature organizations <span class="sc-84c8dcdb-1 fcZlZj sc-d784fc60-0 iawtOT" data-button-type="text"><a href="https://www.hootsuite.com/pages/social-transformation-report" class="sc-84c8dcdb-2 sc-84c8dcdb-3 dRoelC cOaxGh" aria-label="link to https://www.hootsuite.com/pages/social-transformation-report">surveyed</a></span> for our Social Transformation Report saw significant success in improving key brand health metrics, such as relevancy and positive sentiment, with the use of employee advocacy tools. And Edelman <span class="sc-84c8dcdb-1 fcZlZj sc-d784fc60-0 iawtOT" data-button-type="text"><a href="https://www.edelman.com/trustbarometer" class="sc-84c8dcdb-2 sc-84c8dcdb-3 dRoelC cOaxGh" aria-label="link to https://www.edelman.com/trustbarometer">reports</a></span> that more people trust a company expert over the brand itself. So naturally, when it came time to plan a content mix for our redesigned advocacy program, brand health and awareness were top of mind for Brayden and team. The team identified four key categories of content to help drive these objectives: internal announcements, product announcements, thought leadership, and recruitment.</p></div></div></div></section><section class="sc-2a7ff812-0 ePIFfo sc-4b357bdc-0 dvGojJ"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D hfmOZj"><div class="sc-4b357bdc-1 rvacw"><div class="sc-4b357bdc-2 lobMEV"><h4 class="sc-9827fdd0-3 blffnD"><span>Boosting program adoption and results with a six-step approach</span></h4></div><div class="sc-4b357bdc-3 gZkFrG"><p>To ensure the revamp of the program would be a success for everyone involved, Cohen worked with stakeholders across the company to design a six-step approach.</p><p><b>1. Create a content council to lead a platform-wide content makeover</b></p><p>Brayden and team surveyed Hootsuite employees and asked what would make them want to share more content from Amplify directly to their social channels. Throughout the responses, a common theme was that employees wanted more content relevant to their area of expertise.</p><p>To respond to this need, the team created the Amplify Content Council, a diverse group of experts from across the business. By administering and advocating for Amplify within their region, department, and team, the council ensures all aspects of the organization are highlighted in quality content that’s made available in Amplify for employees to share on their social channels.</p><p><b>2. Add variety and diversity with curated third-party content</b><br/>To offer a greater scope of topics and content sources, the team uses Hootsuite’s <span class="sc-84c8dcdb-1 fcZlZj sc-d784fc60-0 iawtOT" data-button-type="text"><a href="https://apps.hootsuite.com/apps/upcontent" class="sc-84c8dcdb-2 sc-84c8dcdb-3 dRoelC cOaxGh" aria-label="link to https://apps.hootsuite.com/apps/upcontent">Curate by UpContent</a></span> integration, an integral partner in its ecosystem of best-of-breed systems. The integration allows Amplify users to discover high-quality third-party content—based on user interests— directly from within the Hootsuite dashboard. They then add it to Amplify for employees to share. In the last year, Hootsuite has seen organizations actively leveraging UpContent for Amplify posts—adding up to 15,833 posts or 10% of all published content.</p><p><b>3. Make it easy to share key information and announcements<br/></b>To build a bigger buzz around major announcements and top-tier marketing campaigns, the team set up Amplify to send push notifications for those topics to all employees with the Amplify mobile app, helping get more eyes on this important content. And to ensure it matches their voice and best represents their truth, employees are also encouraged to modify the content before sharing it to their social channels.</p><p><b>4. Reward program participants with incentives and recognition<br/></b>To encourage adoption and build excitement, the team launched the Amplify Recognition Program, an internal incentive program to reward employees for sharing content from Amplify to their social channels.The program features different contests every month, with prizes varying by month and quarter. Prizes like a gift card awarded to a small business of the employee’s choice, or a quarterly donation to a charitable organization the employee wants to support, encourage participation and help employees feel good about giving back to the online and offline communities where they work and live.</p><p><b>5. Set up new employees for success</b><br/>To help new employees get up and running with the program, the team created training for all new employees that covers how to set up an account and use the Amplify mobile app. The on-demand video is available to employees at all times, and Brayden and team are available to answer any product or advocacy-related questions that different teams may have around the value Amplify has to their personal brand and Hootsuite’s customers.</p><p><b>6. Measure and report on success<br/></b>To measure the success of the revamped program, Brayden and team use two Amplify reports in Hootsuite Analytics, with one focused on user adoption and the other focused on the performance of posts shared by employees.To keep things simple, the team focuses on three key performance indicators:</p><ul><li><p><b>Adoption rate: </b>Active users as a percentage of the users who signed up for Amplify</p></li><li><p><b>Sign-up rate: </b>User sign-ups as a percentage of the users invited</p></li><li><p><b>Share rate: </b>Sharers as a percentage of active users</p></li></ul><p></p></div></div></div></section><section class="sc-2a7ff812-0 ePIFfo sc-4b357bdc-0 dvGojJ"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D hfmOZj"><div class="sc-4b357bdc-1 rvacw"><div class="sc-4b357bdc-2 lobMEV"><h2 class="sc-9827fdd0-1 kIivKZ"><span>The results</span></h2></div><div class="sc-4b357bdc-3 gZkFrG"><p>A year after the revamp of our employee advocacy program, we’re once again using our own tool to the best of its capability. The Amplify Content Council alone pours 10 posts into Amplify per week, or 38 pieces per month, and has added almost 500 posts into the tool in the past year overall—equipping employees with a wealth of high-quality content to share.</p><p>The Amplify Recognition Program continues to be a resounding success. With a 94% adoption rate (up 9% YOY), an 86% sign-up rate (up 8%), and a 64% share rate (up 3%), the program is winning adoption across the organization and helping more employees enhance their credibility and position themselves as industry experts.</p><p>As we work to recruit top talent in the highly competitive tech industry, Amplify has been a powerhouse for our employer brand. Employee advocacy contributed to an amazing 94% of all organic employer brand content impressions, with Amplify shares accounting for 4,178,623 organic content impressions in the first quarter of the year alone.</p><p>Amplify also played a key role in helping our people build deeper connections across their networks at times of both crisis and celebration. During the COVID-19 pandemic, Hootsuite’s “Stay Connected” content reached over 268,000 individuals in less than two weeks through employee sharing alone. And content related to our Wellness Week—where the whole company took a week off to stave off burnout—saw a 32% share rate on Amplify with a reach of 440,000 and a positive sentiment score of 52%.</p><p>Today, Amplify plays a vital role in rolling out major updates like annual reports and marketing campaigns, and it has gained global adoption in every region where our people work.</p></div></div></div></section></div><div order="1" class="sc-de8257da-1 eFpMLV"><section class="sc-2a7ff812-0 kSgtdj sc-ba473fba-0 fmvQdG sc-4e88a7c-7 kxQSDH"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D hfmOZj"><div class="sc-ba473fba-8 cJQQaw"><span class="sc-b39372b9-0 dLctAT"><img alt="" fetchpriority="auto" loading="lazy" width="315" height="250" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr sc-ba473fba-1 idkjUb" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F0q9PaYTVPQxJKsq0TSWBD%2F93883fa13ea7466aaee18c9119104f61%2Fimage_10.png%3Fh%3D250&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F0q9PaYTVPQxJKsq0TSWBD%2F93883fa13ea7466aaee18c9119104f61%2Fimage_10.png%3Fh%3D250&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F0q9PaYTVPQxJKsq0TSWBD%2F93883fa13ea7466aaee18c9119104f61%2Fimage_10.png%3Fh%3D250&w=640&q=75"/></span><div class="sc-ba473fba-2 dwdPOE"><h2 class="sc-9827fdd0-1 kIivKZ sc-ba473fba-6 dGeZkD"><span>Put social media to work in every corner of your business</span></h2><div class="sc-ba473fba-3 ldSzaC"><p>Trusted by 22+ million users in 175+ countries for managing social media.</p></div><div class="sc-8c54a58b-0 jGsRAK sc-ba473fba-5 fNBoNn"><div class="sc-8c54a58b-1 fhQtyN"><span data-button-type="primary" class="sc-84c8dcdb-1 fcZlZj"><a class="sc-84c8dcdb-2 sc-84c8dcdb-3 jWPGCS cOaxGh" href="/request-demo">Request a demo</a></span></div></div></div></div></div></section></div></section></div></section><div class="sc-d0da441b-0 enWkvL sc-a847bffd-0 fNehdy"><svg xmlns="http://www.w3.org/2000/svg" width="32px" height="32px" class="sc-a847bffd-2 Xhet" aria-hidden="true"><circle cx="25" cy="25" r="25" fill="#E03035"></circle><path fill="#fff" d="M20.352 24.015c.8.352 1.424.88 1.872 1.584.448.704.672 1.536.672 2.496 0 1.376-.432 2.496-1.296 3.36-.864.832-1.968 1.248-3.312 1.248-1.344 0-2.464-.432-3.36-1.296-.864-.864-1.296-1.968-1.296-3.312 0-.64.08-1.28.24-1.92.16-.64.512-1.6 1.056-2.88l2.784-6.912h4.752l-2.112 7.632Zm11.328 0c.8.352 1.424.88 1.872 1.584.448.704.672 1.536.672 2.496 0 1.376-.432 2.496-1.296 3.36-.864.832-1.968 1.248-3.312 1.248-1.344 0-2.464-.432-3.36-1.296-.864-.864-1.296-1.968-1.296-3.312 0-.64.08-1.28.24-1.92.16-.64.512-1.6 1.056-2.88l2.784-6.912h4.752l-2.112 7.632Z"></path></svg><blockquote lang="en-US" class="sc-a847bffd-1 eTuwrh">Amplify has become part of my daily and weekly routine of working at Hootsuite. The more I use it, the more empowered I feel to build credibility with our potential or existing customers. And I love that it also provides me with the right content depending on the region I’m working with.</blockquote><div class="sc-a847bffd-9 bmMQmw"><div><cite class="sc-a847bffd-6 hWNvbx">Naksha Ruiz</cite><div class="sc-a847bffd-8 dyFNkV">Enterprise Solutions Consultant</div><div class="sc-a847bffd-7 kYcovV">Hootsuite</div></div></div></div><section class="sc-2a7ff812-0 ePIFfo sc-dd844c22-0 gIBviE"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D huhQbX"><h2 class="sc-9827fdd0-1 kIivKZ"><span>Related Case Studies </span></h2><section class="sc-2a7ff812-0 ePIFfo"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D huhQbX"><ul class="sc-9b0a176d-3 efPUcY"><li class="sc-9b0a176d-4 hgdkuH"><div class="sc-dd844c22-1 eOKNpN"><div class="sc-dd844c22-3 eayMdX"><span class="sc-b39372b9-0 dLctAT"><img alt="" data-contentful-id="37utwY2u6L2Adj2mojA1K5" data-contentful-entry-id="37utwY2u6L2Adj2mojA1K5" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" 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","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"By testing different strategies and tactics—like using Amplify for marketing campaigns and running internal contests to increase adoption rates—the team has become a repository of knowledge and best practices for developing high-performing employee advocacy programs. But after years spent developing great products, training, and resources for our customers, we had fallen out of the habit of implementing our own expertise right here at Hootsuite.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":" Ironically, one of the most important lessons we’ve learned is that advocacy is most effective when it’s leveraged horizontally across an organization—not just within the social team or the marketing department. With that in mind, we knew it was time to completely revamp our own advocacy program. And to lead the charge, we turned to our own superstar social marketing and employee advocacy team lead, Brayden Cohen.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"__typename":"CaseStudyTemplateParagraph1Body","links":{"__typename":"CaseStudyTemplateParagraph1BodyLinks","entries":{"__typename":"CaseStudyTemplateParagraph1BodyEntries","inline":[],"block":[]}}},"paragraph2Body":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"To make the program a success, the team needed to ensure that content would be relevant and appealing for different roles and departments. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"By surveying employees across the organization, identifying key use cases, and collaborating on program planning, the team took a holistic approach to identify goals and content that would resonate across the company. 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Eighty-four percent of mature organizations ","nodeType":"text"},{"data":{"uri":"https://www.hootsuite.com/pages/social-transformation-report"},"content":[{"data":{},"marks":[],"value":"surveyed","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" for our Social Transformation Report saw significant success in improving key brand health metrics, such as relevancy and positive sentiment, with the use of employee advocacy tools. And Edelman ","nodeType":"text"},{"data":{"uri":"https://www.edelman.com/trustbarometer"},"content":[{"data":{},"marks":[],"value":"reports","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" that more people trust a company expert over the brand itself. So naturally, when it came time to plan a content mix for our redesigned advocacy program, brand health and awareness were top of mind for Brayden and team. 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Create a content council to lead a platform-wide content makeover","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Brayden and team surveyed Hootsuite employees and asked what would make them want to share more content from Amplify directly to their social channels. Throughout the responses, a common theme was that employees wanted more content relevant to their area of expertise.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"To respond to this need, the team created the Amplify Content Council, a diverse group of experts from across the business. 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Amplify Case Study","description":"See Hootsuite's employee advocacy tool in action with an Amplify case study, featuring real data showing how Amplify boosts reach, recruiting, and revenue.","image":null,"noIndex":false,"noFollow":false,"twitterCard":null,"twitterTitle":null,"twitterDescription":null,"twitterUrl":null,"twitterSite":null,"ogTitle":null,"ogUrl":null,"ogDescription":null,"ogSiteName":null,"ogLocale":null,"canonical":null,"structuredData":null}}},"slug":"/resources/amplify-case-study","_nextI18Next":{"initialI18nStore":{"en-US":{"translation":{"404":"404","500":"500","Next slide":"Next slide","Previous slide":"Previous slide","TikTok video":"TikTok video","filter updated":"filter updated","Filter":"Filter","Apply":"Apply","Clear":"Clear","App Store":"App Store","Google Play":"Google Play","Hootsuite Inc. All Rights Reserved.":"Hootsuite Inc. All Rights Reserved.","Get Hootsuite for iOS on the App Store":"Get Hootsuite for iOS on the App Store","Get Hootsuite for Android on the Google Play Store":"Get Hootsuite for Android on the Google Play Store","Footer":"Footer","Language selector":"Language selector","Hootsuite homepage":"Hootsuite homepage","Legal Center":"Legal Center","Trust Center":"Trust Center","Privacy":"Privacy","Cookie preferences":"Cookie preferences","Accessibility":"Accessibility","Find Hootsuite on Instagram":"Find Hootsuite on Instagram","Find Hootsuite on Facebook":"Find Hootsuite on Facebook","Find Hootsuite on Twitter":"Find Hootsuite on Twitter","Find Hootsuite on Youtube":"Find Hootsuite on Youtube","Find Hootsuite on LinkedIn":"Find Hootsuite on LinkedIn","Find Hootsuite on Pinterest":"Find Hootsuite on Pinterest","Find Hootsuite on TikTok":"Find Hootsuite on TikTok","Score":"Score","Log Out":"Log Out","Dashboard":"Dashboard","link to help page":"link to help page","Need Help?":"Need Help?","Log In":"Log In","Start your free trial":"Start your free trial","homepage":"homepage","close navigation menu":"close navigation menu","Go back to {{previousMenu}}":"Go back to {{previousMenu}}","open navigation menu":"open navigation menu","back to previous menu section":"back to previous menu section","Main menu":"Main menu","What you’ll learn":"What you’ll learn","animation start stop":"animation start stop","page {{pageNumber}}":"page {{pageNumber}}","go to page {{pageNumber}}":"go to page {{pageNumber}}","previous page":"previous page","next page":"next page","or":"or","Current plan":"Current plan","Contact Sales":"Contact Sales","See What It Includes":"See What It Includes","Learn more about the {{planName}} Plan":"Learn more about the {{planName}} Plan","Learn More":"Learn More","per year":"per year","per month":"per month","Custom":"Custom","Try for free!":"Try for free!","Learn more about {{name}}":"Learn more about {{name}}","Includes {{feature}}":"Includes {{feature}}","Does not include {{feature}}":"Does not include {{feature}}","social accounts":"social accounts","Schedule {{numberOfPosts}} posts":"Schedule {{numberOfPosts}} posts","plus":"plus","Compare Hootsuite features side-by-side":"Compare Hootsuite features side-by-side","mo, billed annually":"mo, billed annually","per month, billed annually":"per month, billed annually","Legend":"Legend","Included with plan":"Included with plan","Not included with plan":"Not included with plan","* Available with multiple users":"* Available with multiple users","Contact for pricing":"Contact for pricing","Copied to Clipboard!":"Copied to Clipboard!","Skip to content":"Skip to content","Read more on LinkedIn":"Read more on LinkedIn","View on website":"View on website","sub navigation":"sub navigation","Employees":"Employees","followers":"followers","likes":"likes","Calculate Your Reach":"Calculate Your Reach","This field is required.":"This field is required.","Please enter a number.":"Please enter a number.","The potential impact of employee advocacy:":"The potential impact of employee advocacy:","new people could be seeing your content":"new people could be seeing your content","potential increase in your social reach":"potential increase in your social reach","Here is how we calculate these numbers":"Here is how we calculate these numbers","To calculate your maximum social reach, we add together all of your followers and fans.":"To calculate your maximum social reach, we add together all of your followers and fans.","To calculate your potential social reach with Amplify, we add the average number of unique friends and followers individuals have, then multiply that by your total number of employees. Finally, we add that total to your current maximum social reach.":"To calculate your potential social reach with Amplify, we add the average number of unique friends and followers individuals have, then multiply that by your total number of employees. Finally, we add that total to your current maximum social reach.","Your current maximum social reach":"Your current maximum social reach","Your potential social reach with Amplify":"Your potential social reach with Amplify","Failed to display the content due to safety concerns and non-compliance with our policies. Please retry using different data.":"Failed to display the content due to safety concerns and non-compliance with our policies. Please retry using different data.","Something went wrong, refresh and try again.":"Something went wrong, refresh and try again.","Generate Content":"Generate Content","Reset":"Reset","Type Your {{label}}":"Type Your {{label}}","--":"--","Validating Email...":"Validating Email...","Your Email has been validated!":"Your Email has been validated!","Invalid Email":"Invalid Email"," - did you mean":" - did you mean"," - please check and try again.":" - please check and try again.","Invalid Email format, please check and try again.":"Invalid Email format, please check and try again.","We were unable to validate your email, please check and try again.":"We were unable to validate your email, please check and try again.","Please verify you are not a robot to proceed":"Please verify you are not a robot to proceed","Sorry, this token has expired.":"Sorry, this token has expired.","Click here to get an updated validation token.":"Click here to get an updated validation token.","Sorry, you are not eligible. Please refer to our HootGiving eligibility guidelines for more information.":"Sorry, you are not eligible. Please refer to our HootGiving eligibility guidelines for more information.","Invalid token. Please try again or visit":"Invalid token. Please try again or visit","TechSoup":"TechSoup","to register your non-profit.":"to register your non-profit.","indicates required fields":"indicates required fields","Field must be filled":"Field must be filled","Choose file":"Choose file","Valid file formats for documents are jpg, png, and pdf. The max file size is 5MB.":"Valid file formats for documents are jpg, png, and pdf. The max file size is 5MB.","Apply using Goodstack":"Apply using Goodstack","Where is your organization registered?":"Where is your organization registered?","Please select...":"Please select...","If you can't find your country or region, it means that we may not support your country or region yet.":"If you can't find your country or region, it means that we may not support your country or region yet.","Next step":"Next step","What's the full name and nonprofit ID that is registered with the government?":"What's the full name and nonprofit ID that is registered with the government?","Organization Name":"Organization Name","Enter your organization name":"Enter your organization name","Registry Name":"Registry Name","Select registry name":"Select registry name","Organization registration ID":"Organization registration ID","Enter your organization registration ID":"Enter your organization registration ID","Evidence of your official nonprofit status":"Evidence of your official nonprofit status","What's the full legal name of your organization?":"What's the full legal name of your organization?","Search for your nonprofit":"Search for your nonprofit","Nonprofit name":"Nonprofit name","I can't find my nonprofit. I want to add it.":"I can't find my nonprofit. I want to add it.","page {{pageNumber}}, current page":"page {{pageNumber}}, current page","Previous":"Previous","Next":"Next","Learn more about":"Learn more about","Calculate your return":"Calculate your return","Calculate your investment":"Calculate your investment","Add the total Facebook visits from your campaign. You can track these with UTM parameters. Or use a timeframe such as the start and end of your Facebook ads. Never heard of UTMs?":"Add the total Facebook visits from your campaign. You can track these with UTM parameters. Or use a timeframe such as the start and end of your Facebook ads. Never heard of UTMs?","Follow the steps in this video":"Follow the steps in this video","https://www.youtube.com/watch?v=ixXUFiwdUl8":"https://www.youtube.com/watch?v=ixXUFiwdUl8","It’s a good idea to send all campaign traffic to a dedicated landing page. This landing page should have some type of lead capture such as email sign-ups. Calculate your conversion rate by dividing the total number of emails collected by the number of page views to the landing page. Then multiply this number by 100 to turn this into a percentage. Example: 100 email addresses collected / 1000 Facebook visits = 0.1 X 100 = 10% Page Conversion Rate.":"It’s a good idea to send all campaign traffic to a dedicated landing page. This landing page should have some type of lead capture such as email sign-ups. Calculate your conversion rate by dividing the total number of emails collected by the number of page views to the landing page. Then multiply this number by 100 to turn this into a percentage. Example: 100 email addresses collected / 1000 Facebook visits = 0.1 X 100 = 10% Page Conversion Rate.","Close rate means the number of sales calls, presentations, or email outreach activities versus the number of sales you close. To get this number, speak to your sales team. This number is important as it allows us to show that for every 1,000 leads we generate on Facebook, we can expect (as an example) 10 sales.":"Close rate means the number of sales calls, presentations, or email outreach activities versus the number of sales you close. To get this number, speak to your sales team. This number is important as it allows us to show that for every 1,000 leads we generate on Facebook, we can expect (as an example) 10 sales.","This is the total revenue you expect the customer to generate over their lifetime. Speak to your sales or analyst team to get this number. Confused?":"This is the total revenue you expect the customer to generate over their lifetime. Speak to your sales or analyst team to get this number. Confused?","Follow the steps in our blog post here.":"Follow the steps in our blog post here.","Add the total cost of your Facebook ads. This is the total campaign spend.":"Add the total cost of your Facebook ads. This is the total campaign spend.","For a more accurate view, you can also include the cost of creating the ads. For example, if you hired an agency to design the ads or if you created a video for the campaign, add those numbers to your total campaign spend. If you created other content for the campaign—such as a white paper for lead generation—include that cost here.":"For a more accurate view, you can also include the cost of creating the ads. For example, if you hired an agency to design the ads or if you created a video for the campaign, add those numbers to your total campaign spend. If you created other content for the campaign—such as a white paper for lead generation—include that cost here.","How many hours did your team work on the campaign? Multiply your total hours by your hourly rate.":"How many hours did your team work on the campaign? Multiply your total hours by your hourly rate.","Total Facebook visits from campaign":"Total Facebook visits from campaign","Landing page conversion rate":"Landing page conversion rate","Close rate":"Close rate","Lifetime customer value":"Lifetime customer value","Total ad spend":"Total ad spend","Content creation costs":"Content creation costs","Labor costs":"Labor costs","Please choose a value between {min}-{max}":"Please choose a value between {min}-{max}","Your Return On Investment":"Your Return On Investment","Total Revenue":"Total Revenue","Total Investment":"Total Investment","Leads":"Leads","Sales":"Sales","How to get the most out of this calculator":"How to get the most out of this calculator","For this calculator, we’re assuming you’ve used three marketing tactics:":"For this calculator, we’re assuming you’ve used three marketing tactics:","You’ve launched a paid or organic campaign on Facebook":"You’ve launched a paid or organic campaign on Facebook"," You’ve used a dedicated landing page with some form of lead capture such as email sign-ups":" You’ve used a dedicated landing page with some form of lead capture such as email sign-ups","You’re sending leads to a sales team who will then turn those leads into sales":"You’re sending leads to a sales team who will then turn those leads into sales","Note: Feel free to substitute Facebook for another social network.":"Note: Feel free to substitute Facebook for another social network.","Your data is beautiful. Share it.":"Your data is beautiful. Share it.","Did your campaign produce a mountain of money?":"Did your campaign produce a mountain of money?","Click the button below to share your results with your team, boss, clients, or supportive parent.":"Click the button below to share your results with your team, boss, clients, or supportive parent.","Copy Your Link":"Copy Your Link","Let's get you posting consistently and bring your engagement up":"Let's get you posting consistently and bring your engagement up","Right now, your social presence is a bit behind other businesses. Let's change that. We suggest scheduling a few more posts each week to increase your overall activity and engagement. The Hootsuite Professional Plan has all the tools to unlock your true potential for social.":"Right now, your social presence is a bit behind other businesses. Let's change that. We suggest scheduling a few more posts each week to increase your overall activity and engagement. The Hootsuite Professional Plan has all the tools to unlock your true potential for social.","Get your Twitter score":"Get your Twitter score","How many followers do you have?":"How many followers do you have?","What are your total engagements over the last 30 days?":"What are your total engagements over the last 30 days?","How many posts have you made over the last 30 days?":"How many posts have you made over the last 30 days?","Get my social score":"Get my social score","Freshly hatched":"Freshly hatched","Perfectly birdinary":"Perfectly birdinary","You've really outflown yourself!":"You've really outflown yourself!","Score breakdown":"Score breakdown","Follower":"Follower","Engagement":"Engagement","Frequency":"Frequency","See the details":"See the details","Try another account":"Try another account","Let’s go back home and start this adventure over again.":"Let’s go back home and start this adventure over again.","Homepage":"Homepage","Features":"Features","Resources":"Resources","Education":"Education","Blog":"Blog","Help":"Help","Compare Plans":"Compare Plans","Filter by":"Filter by","Topic":"Topic","Tag":"Tag","Loading...":"Loading...","Oops! We don't have anything on that topic yet.":"Oops! We don't have anything on that topic yet.","{{numberOfOffers}} available":"{{numberOfOffers}} available","click to see offers":"click to see offers","close":"close","*Prices displayed in {{currency}}, based on annual billing, but do not include applicable taxes.":"*Prices displayed in {{currency}}, based on annual billing, but do not include applicable taxes.","Globally, the average social media practitioner makes":"Globally, the average social media practitioner makes","You make":"You make","more":"more","less":"less","than average.":"than average.","Read the latest Social Media Career Report to see details on how much your peers make plus breakdowns by gender, region, seniority, and more.":"Read the latest Social Media Career Report to see details on how much your peers make plus breakdowns by gender, region, seniority, and more.","How much do social media managers make? Find out if you’re getting paid\n as much as your peers in two seconds flat.":"How much do social media managers make? Find out if you’re getting paid\n as much as your peers in two seconds flat.","What is your annual salary in US dollars?":"What is your annual salary in US dollars?","Enter your salary in USD":"Enter your salary in USD","Please enter a valid salary amount":"Please enter a valid salary amount","Compare your salary":"Compare your salary","Save {{amount}}":"Save {{amount}}","{{discountPercentage}}% discount, save {{discountAmount}}*":"{{discountPercentage}}% discount, save {{discountAmount}}*","Pay {{monthlyCost}}/mo, includes {{discountPercentage}}% off for your first year, (billed annually at {{annualCost}})":"Pay {{monthlyCost}}/mo, includes {{discountPercentage}}% off for your first year, (billed annually at {{annualCost}})","Details":"Details","to":"to","Events":"Events","Please complete the form to watch":"Please complete the form to watch","Interested in learning more?":"Interested in learning more?","Request a Demo":"Request a Demo","Hootsuite Help Center":"Hootsuite Help Center","Search our help articles for answers or browse the resources below":"Search our help articles for answers or browse the resources below","What can we help you with?":"What can we help you with?","contact us":"contact us","Help articles":"Help articles","Need someone to help you?":"Need someone to help you?","Need help? Give us a shout. Be sure to include the email address associated with your Hootsuite account and a description of your issue. We also welcome new feature suggestions and crowd-pleasing guacamole recipes.":"Need help? Give us a shout. Be sure to include the email address associated with your Hootsuite account and a description of your issue. We also welcome new feature suggestions and crowd-pleasing guacamole recipes.","Get in touch with customer support:":"Get in touch with customer support:","Message us from your Hootsuite dashboard; or ":"Message us from your Hootsuite dashboard; or ","Email your account rep for support with your Enterprise plan; or ":"Email your account rep for support with your Enterprise plan; or ","If all else fails, submit a help request here.":"If all else fails, submit a help request here.","Operational hours":"Operational hours","Monday to Friday 9:00 am - 5:00 pm":"Monday to Friday 9:00 am - 5:00 pm","PST GMT-8, CST GMT-6, EST GMT-5, EET GMT+2, CET GMT+1":"PST GMT-8, CST GMT-6, EST GMT-5, EET GMT+2, CET GMT+1","Monday to Friday 9:00 am - 1:00 pm, 3:00 pm - 5:00 pm":"Monday to Friday 9:00 am - 1:00 pm, 3:00 pm - 5:00 pm","SGT GMT +8":"SGT GMT +8","Monday to Friday 9:00 am - 4:00 pm":"Monday to Friday 9:00 am - 4:00 pm","AEDT GMT + 11":"AEDT GMT + 11","Monday to Friday 9:00 am - 5:00 pm ":"Monday to Friday 9:00 am - 5:00 pm ","NZDT GMT +12":"NZDT GMT +12","Languages Supported:":"Languages Supported:","English, French (email) and Spanish (email)":"English, French (email) and Spanish (email)","Other resources":"Other resources","Hootsuite Academy":"Hootsuite Academy","Master Hootsuite with free online courses.":"Master Hootsuite with free online courses.","Link to blog for social media tips, strategy, and advice.":"Link to blog for social media tips, strategy, and advice.","Social media tips, strategy, and advice.":"Social media tips, strategy, and advice.","Resource library":"Resource library","Hundreds of free resources to help you succeed in social.":"Hundreds of free resources to help you succeed in social.","Webinars":"Webinars","Learn from industry experts on a wide range of social topics.":"Learn from industry experts on a wide range of social topics.","What’s new":"What’s new","New features, fixes, and other improvements to Hootsuite.":"New features, fixes, and other improvements to Hootsuite.","Social media bootcamp":"Social media bootcamp","Learn the fundamentals of social media marketing.":"Learn the fundamentals of social media marketing.","Get help on social":"Get help on social","Contact us on Twitter":"Contact us on Twitter","Contact us on Facebook":"Contact us on Facebook","Check out our security page":"Check out our security page","Security":"Security","Check system status":"Check system status","System Status":"System Status","Still can’t find what you’re looking for?":"Still can’t find what you’re looking for?","Check existing ticket":"Check existing ticket","Submit a support ticket":"Submit a support ticket","No results available":"No results available","{{number}} search results available. Keyboard users, use up and down arrows to review and enter to select. Touch device users, explore by touch or with swipe gestures.":"{{number}} search results available. Keyboard users, use up and down arrows to review and enter to select. Touch device users, explore by touch or with swipe gestures.","hootsuite help search bar":"hootsuite help search bar","Connect with customers at every step of the journey with Hootsuite Enterprise":"Connect with customers at every step of the journey with Hootsuite Enterprise","Centralize and streamline social media management":"Centralize and streamline social media management","Plan and create campaigns as a team":"Plan and create campaigns as a team","Capture actionable insights to enhance your social strategy":"Capture actionable insights to enhance your social strategy","Pick the plan that’s right for you":"Pick the plan that’s right for you","Manage all of your social media in one place.":"Manage all of your social media in one place.","monthly billing":"monthly billing","annual billing":"annual billing","*Prices displayed in {{currency}}, based on {{pricingInterval}}, but do not include applicable taxes.":"*Prices displayed in {{currency}}, based on {{pricingInterval}}, but do not include applicable taxes.","Pay annually (Save up to 38%)":"Pay annually (Save up to 38%)","Pay monthly":"Pay monthly","PRESS RELEASES":"PRESS RELEASES","About Hootsuite":"About Hootsuite","Hootsuite is a leading global provider":"Hootsuite is a leading global provider","Contact":"Contact","Hootsuite Media Team":"Hootsuite Media Team","Resource Library":"Resource Library","All Categories":"All Categories","Share this resource":"Share this resource","Related Resources":"Related Resources","Hootsuite Mobile App":"Hootsuite Mobile App","Hootsuite Dashboard":"Hootsuite Dashboard","Hootsuite Insights":"Hootsuite Insights","Hootsuite Amplify":"Hootsuite Amplify","Hootsuite App Directory":"Hootsuite App Directory","AdEspresso by Hootsuite":"AdEspresso by Hootsuite","Hootsuite Social Ads":"Hootsuite Social Ads","Hootsuite Advanced Analytics":"Hootsuite Advanced Analytics","Product Updates":"Product Updates","New features, fixes, and other improvements to help you get the most out of Hootsuite":"New features, fixes, and other improvements to help you get the most out of Hootsuite","New":"New","Improved":"Improved","Fixed":"Fixed","View this Webinar":"View this Webinar","View this Event":"View this Event","EVENTS":"EVENTS","Events and Recordings":"Events and Recordings","Get details on upcoming events so you can attend in person or online, and find video recordings of past events.":"Get details on upcoming events so you can attend in person or online, and find video recordings of past events.","Upcoming events":"Upcoming events","No upcoming events at this time. Check back later!":"No upcoming events at this time. Check back later!","Past event recordings":"Past event recordings","No past event recordings available at this time. Check back later!":"No past event recordings available at this time. Check back later!","Sorry, there are no results matching your criteria.":"Sorry, there are no results matching your criteria.","Try again, or clear your filters.":"Try again, or clear your filters.","Continue reading":"Continue reading","All Dates":"All Dates","All Types":"All Types","Featured Coverage":"Featured Coverage","Press Release":"Press Release","NEWSROOM":"NEWSROOM","When we’re not spreading the news, we’re making it":"When we’re not spreading the news, we’re making it","Subscribe for updates":"Subscribe for updates","Hootsuite in the news":"Hootsuite in the news","We have amazing customers":"We have amazing customers","We have 4,000+ enterprise customers worldwide.":"We have 4,000+ enterprise customers worldwide.","We are socially responsible":"We are socially responsible","Our social impact strategy focuses on positively impacting our employees, customers, neighbourhoods, communities, and our environment for the long term.":"Our social impact strategy focuses on positively impacting our employees, customers, neighbourhoods, communities, and our environment for the long term.","We’re the leader in social media management":"We’re the leader in social media management","We’re trusted by more than 18 million customers and employees at more than 80% of the Fortune 1000.":"We’re trusted by more than 18 million customers and employees at more than 80% of the Fortune 1000.","We connect with the tools you use every day":"We connect with the tools you use every day","With more than 150 technology partners and integrated applications, our collaborative ecosystem helps boost the adoption and integration of social media across your organization.":"With more than 150 technology partners and integrated applications, our collaborative ecosystem helps boost the adoption and integration of social media across your organization.","Brand Assets and Logos":"Brand Assets and Logos","Visit our media portal for brand guidelines, logos, photography, and other brand assets.":"Visit our media portal for brand guidelines, logos, photography, and other brand assets.","View Brand Assets":"View Brand Assets","Loved by our customers, partners, and employees":"Loved by our customers, partners, and employees","Here’s a few awards we’ve picked up in the last few years:":"Here’s a few awards we’ve picked up in the last few years:","Hootsuite leads the pack with its seller focus and scale.":"Hootsuite leads the pack with its seller focus and scale.","Hootsuite awarded the Forrester New Wave Leader 2019 award in the Sales Social Engagement Tools category":"Hootsuite awarded the Forrester New Wave Leader 2019 award in the Sales Social Engagement Tools category","Leader in the categories of:\nBrand Advocacy, Employee Advocacy, Social Media Suites, Social Media Management, Social Media Monitoring, Social Media Analytics":"Leader in the categories of:\nBrand Advocacy, Employee Advocacy, Social Media Suites, Social Media Management, Social Media Monitoring, Social Media Analytics","Badge commemorating Hootsuites ranking in multiple G2 categories":"Badge commemorating Hootsuites ranking in multiple G2 categories","Hootsuite was ranked #3 of the top 25 companies to work for in Canada.":"Hootsuite was ranked #3 of the top 25 companies to work for in Canada.","Badge commemorating Hootsuite being ranked in LinkedIn's 2018 Top Companies":"Badge commemorating Hootsuite being ranked in LinkedIn's 2018 Top Companies","The social data and insights that Hootsuite delivers are powerful, and help our joint customers achieve competitive advantage.":"The social data and insights that Hootsuite delivers are powerful, and help our joint customers achieve competitive advantage.","Badge commemorating Hootsuite being awarded Adobe Experience Cloud Exchange Partner of the Year":"Badge commemorating Hootsuite being awarded Adobe Experience Cloud Exchange Partner of the Year","Thank you for subscribing! You will receive a confirmation email shortly.":"Thank you for subscribing! You will receive a confirmation email shortly.","Submit":"Submit","Research \u0026 Trends":"Research \u0026 Trends","Strategy \u0026 Tactics":"Strategy \u0026 Tactics","Case Studies":"Case Studies","Toolkits":"Toolkits","Products \u0026 Services":"Products \u0026 Services","All Industries":"All Industries","Agency":"Agency","Financial Services":"Financial Services","Government":"Government","Health Care":"Health Care","Higher Education":"Higher Education","Hospitality \u0026 Tourism":"Hospitality \u0026 Tourism","Media \u0026 Entertainment":"Media \u0026 Entertainment","Non-Profit":"Non-Profit","Retail \u0026 CPG":"Retail \u0026 CPG","Sports":"Sports","Technology":"Technology","Real Estate":"Real Estate","Social media is in our DNA":"Social media is in our DNA","Explore hundreds of free resources to help you succeed in social.":"Explore hundreds of free resources to help you succeed in social.","Sorry, there are no results found":"Sorry, there are no results found","Try again, or reset your filters.":"Try again, or reset your filters.","Put social media to work in every corner of your business":"Put social media to work in every corner of your business","Trusted by 22+ million users in 175+ countries for managing social media.":"Trusted by 22+ million users in 175+ countries for managing social media.","Request a demo":"Request a demo","View details of the {{product}} product":"View details of the {{product}} product","View Details":"View Details","Let's do this":"Let's do this","Products used in this study":"Products used in this study","What's next":"What's next","Read the full story":"Read the full story","View all case studies":"View all case studies","Category:":"Category:","Register now":"Register now","Watch now":"Watch now","Time Saving Strategies \u0026 Tips":"Time Saving Strategies \u0026 Tips","How to Prove the Value of Social ROI":"How to Prove the Value of Social ROI","Brand Protection Best Practices":"Brand Protection Best Practices","How to Hootsuite: Product Demos":"How to Hootsuite: Product Demos","Social Media Essentials":"Social Media Essentials","Watch Webinar":"Watch Webinar","Register Now":"Register Now","Watch on Demand":"Watch on Demand","Upcoming live":"Upcoming live","Watch webinar":"Watch webinar","Browse all our webinars":"Browse all our webinars","link to {{name}}'s Facebook page":"link to {{name}}'s Facebook page","link to {{name}}'s Twitter page":"link to {{name}}'s Twitter page","link to {{name}}'s LinkedIn page":"link to {{name}}'s LinkedIn page","On-demand":"On-demand","Please complete the form to register":"Please complete the form to register","Share this webinar":"Share this webinar","Transcript":"Transcript","Speakers":"Speakers","Speaker":"Speaker","Related resources":"Related resources","Interested in learning more with Hootsuite?":"Interested in learning more with Hootsuite?","link to the request a demo page":"link to the request a demo page","ALL WEBINARS":"ALL WEBINARS","Webinar categories":"Webinar categories","Go":"Go","Elevate your social media strategy now with Hootsuite":"Elevate your social media strategy now with Hootsuite","We couldn't find an account with that email address":"We couldn't find an account with that email address","Oops! Your verification link has expired":"Oops! Your verification link has expired","Would you like to create a Hootsuite account?":"Would you like to create a Hootsuite account?","Please select Resend email and we'll send you a new verification link.":"Please select Resend email and we'll send you a new verification link.","Sign up":"Sign up","here":"here","Resend email":"Resend email","Welcome back!":"Welcome back!","You are now logged in to your account.":"You are now logged in to your account.","Go to Dashboard":"Go to Dashboard","Oh snap! We got lost.":"Oh snap! We got lost.","Oh snap! Something went wrong.":"Oh snap! Something went wrong.","Thank you for registering for the recording":"Thank you for registering for the recording","Thank you for registering for the webinar":"Thank you for registering for the webinar","you will receive an email with a personalized link shortly.":"you will receive an email with a personalized link shortly.","Ready to take the next step toward becoming a social business?":"Ready to take the next step toward becoming a social business?","Request a demo now and see how Hootsuite Enterprise can help you drive business-wide results from your social outreach.":"Request a demo now and see how Hootsuite Enterprise can help you drive business-wide results from your social outreach.","Demo Request Received":"Demo Request Received","Thanks for your interest in Hootsuite Enterprise. An Enterprise Development Representative will be in touch shortly to schedule your interactive demo.":"Thanks for your interest in Hootsuite Enterprise. 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