CINXE.COM
Technorati: Discussion about “MobileBeat: Taking mobile marketing mainstream”
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head profile="http://gmpg.org/xfn/11"><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("http://web.archive.org/web"); __wm.wombat("http://technorati.com:80/posts/qPJJv7nTuBvox8_nRLZSK12fgsq8NXbouutxKDqlUFU%3D","20090721002905","http://web.archive.org/","web","/_static/", "1248136145"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" /> <!-- End Wayback Rewrite JS Include --> <meta http-equiv="Content-Type" content="text/html; charset=utf-8"/> <title>Technorati: Discussion about “MobileBeat: Taking mobile marketing mainstream”</title> <link href="http://web.archive.org/web/20090721002905cs_/http://scm-l3.technorati.com/x/static/css/global.css?1247682673" rel="stylesheet" type="text/css"/> <link href="http://web.archive.org/web/20090721002905cs_/http://scm-l3.technorati.com/x/static/css/post.css?1236965826" rel="stylesheet" type="text/css"/> <link href="http://web.archive.org/web/20090721002905cs_/http://scm-l3.technorati.com/x/static/css/comment.css?1237409759" rel="stylesheet" type="text/css"/> <script src="http://web.archive.org/web/20090721002905js_/http://scm-l3.technorati.com/x/static/js/base.js?1238784807" type="text/javascript"></script> <script src="http://web.archive.org/web/20090721002905js_/http://scm-l3.technorati.com/x/static/js/global.js?1236895195" type="text/javascript"></script> <script src="http://web.archive.org/web/20090721002905js_/http://scm-l3.technorati.com/x/static/js/post.js?1217125054" type="text/javascript"></script> <script src="http://web.archive.org/web/20090721002905js_/http://scm-l3.technorati.com/x/static/js/comments.js?1236834524" type="text/javascript"></script> <meta name="robots" content="noindex,follow"/> <link rel="alternate" hreflang="ja" href="http://web.archive.org/web/20090721002905/http://www.technorati.jp/" title="Technorati Japan"/> <link rel="canonical" href="http://web.archive.org/web/20090721002905/http://technorati.com/posts/qPJJv7nTuBvox8_nRLZSK12fgsq8NXbouutxKDqlUFU="/> <link rel="search" type="application/opensearchdescription+xml" href="http://web.archive.org/web/20090721002905/http://technorati.com/osd.xml" title="Technorati Search"/> <link rel="copyright" href="#copyright"/> </head> <body id="technorati"> <div class="tracking"> <!-- Begin pageImpression --> <script type="text/javascript"> var zzt=new Image(); zzt.src="http://web.archive.org/web/20090721002905/http://static.technorati.com/z/5054548913.gif?anM9MSZyZWY9LSZ2aXNpdG9yaWQ9NjcuMjAyLjU0LjE5MS4xMjQ4MTM2MTA0Nzg2NTU4JnVzZXJpZD0tJnNlc3Npb25pZD0tJnVzZXJjbGFzcz0tJmFiY2xhc3M9LSZhYnN3aXRjaD0tJm1lbWJlcj0tJnNlc3Npb25zdGFydHRpbWU9MTI0ODEzNjEzOSZzZXNzaW9uZHVyYXRpb249LSZ2aXNpdGNvdW50PTEmdmlzaXRzdGFydHRpbWU9MTI0ODEzNjEzOSZ2aXNpdGR1cmF0aW9uPS0mdmlzaXRwYWdlY291bnQ9MSZuZXdiaWVmbGFnPTAmYXV0aG9yaXplZD0wJmJsb2djbGFpbXM9MA=="; </script> <noscript> <div><img width="1" height="1" alt="" src="http://web.archive.org/web/20090721002905im_/http://static.technorati.com/z/5054548913.gif?anM9MCZyZWY9LSZ2aXNpdG9yaWQ9NjcuMjAyLjU0LjE5MS4xMjQ4MTM2MTA0Nzg2NTU4JnVzZXJpZD0tJnNlc3Npb25pZD0tJnVzZXJjbGFzcz0tJmFiY2xhc3M9LSZhYnN3aXRjaD0tJm1lbWJlcj0tJnNlc3Npb25zdGFydHRpbWU9MTI0ODEzNjEzOSZzZXNzaW9uZHVyYXRpb249LSZ2aXNpdGNvdW50PTEmdmlzaXRzdGFydHRpbWU9MTI0ODEzNjEzOSZ2aXNpdGR1cmF0aW9uPS0mdmlzaXRwYWdlY291bnQ9MSZuZXdiaWVmbGFnPTAmYXV0aG9yaXplZD0wJmJsb2djbGFpbXM9MA=="/></div> </noscript> <!-- End pageImpression --> <!-- Start Quantcast --> <script type="text/javascript" src="http://web.archive.org/web/20090721002905js_/http://edge.quantserve.com/quant.js"></script> <script type="text/javascript"> _qoptions = { tags:"tri.posts" }; _qacct="p-6cp0NSw2i2sSA";quantserve();</script> <noscript><div><a href="http://web.archive.org/web/20090721002905/http://www.quantcast.com/p-6cp0NSw2i2sSA"><img src="http://web.archive.org/web/20090721002905im_/http://pixel.quantserve.com/pixel/p-6cp0NSw2i2sSA.gif?tags=tri.posts" height="1" width="1" alt=""/></a></div></noscript> <!-- End Quantcast --> <!-- BEGIN lotame header --> <script src="http://web.archive.org/web/20090721002905js_/http://technorati.tags.crwdcntrl.net/cc.js" type="text/javascript"></script> <script type="text/javascript">LOTCC.client=157;</script> <!-- end lotame header --> <script type="text/javascript"> var gaJsHost = (("https:" == document.location.protocol) ? "http://web.archive.org/web/20090721002905/https://ssl." : "http://web.archive.org/web/20090721002905/http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); </script> <script type="text/javascript"> var pageTracker = _gat._getTracker("UA-4781905-1"); pageTracker._initData(); </script> </div> <div id="container"> <div id="banner-ad" class="ad"> <div class="doubleclick"> <!-- Begin DoubleClick Ad --> <script type="text/javascript"> <!-- document.write('<script type="text/javascript" src="http://web.archive.org/web/20090721002905/http://ad.doubleclick.net/adj/tri.posts;tile=1;pos=top;ad=rb;member=0;sz=728x90;ord=8051734296604991?" type="text/javascript"></scr' + 'ipt>'); //--> </script> <noscript><div><a href="http://web.archive.org/web/20090721002905/http://ad.doubleclick.net/jump/tri.posts;tile=1;pos=top;ad=rb;member=0;sz=728x90;ord=8051734296604991"><img src="http://web.archive.org/web/20090721002905im_/http://ad.doubleclick.net/ad/tri.posts;tile=1;pos=top;ad=rb;member=0;sz=728x90;ord=8051734296604991" width="728" height="90" alt=""/></a></div></noscript> <!-- End DoubleClick Ad --> </div> </div> <div id="header-channels"> <span>Explore Technorati:</span> <a rel="nofollow" onclick="pageTracker._trackEvent('Header Channels', 'Click Explore - Technology');" href="/web/20090721002905/http://technorati.com/technology/">Technology</a> / <a rel="nofollow" onclick="pageTracker._trackEvent('Header Channels', 'Click Explore - Business');" href="/web/20090721002905/http://technorati.com/business/">Business</a> / <a rel="nofollow" onclick="pageTracker._trackEvent('Header Channels', 'Click Explore - Entertainment');" href="/web/20090721002905/http://technorati.com/entertainment/">Entertainment</a> / <a rel="nofollow" onclick="pageTracker._trackEvent('Header Channels', 'Click Explore - Lifestyle');" href="/web/20090721002905/http://technorati.com/lifestyle/">Lifestyle</a> / <a rel="nofollow" onclick="pageTracker._trackEvent('Header Channels', 'Click Explore - Politics');" href="/web/20090721002905/http://technorati.com/politics/">Politics</a> / <a rel="nofollow" onclick="pageTracker._trackEvent('Header Channels', 'Click Explore - Sports');" href="/web/20090721002905/http://technorati.com/sports/">Sports</a> / <a rel="nofollow" onclick="pageTracker._trackEvent('Header Channels', 'Click Explore - Boating');" href="/web/20090721002905/http://technorati.com/sports/boating/">Boating</a> / <a rel="nofollow" onclick="pageTracker._trackEvent('Header Channels', 'Click Explore - Motorcycles');" href="/web/20090721002905/http://technorati.com/lifestyle/motorcycles/">Motorcycles</a> / <a rel="nofollow" onclick="pageTracker._trackEvent('Header Channels', 'Click Explore - Celebrity');" href="/web/20090721002905/http://technorati.com/entertainment/celebrity/">Celebrity</a> / <a rel="nofollow" onclick="pageTracker._trackEvent('Header Channels', 'Click Explore - IT');" href="/web/20090721002905/http://technorati.com/technology/it/">IT</a> / <a rel="nofollow" onclick="pageTracker._trackEvent('Header Channels', 'Click Explore - Film');" href="/web/20090721002905/http://technorati.com/entertainment/film/">Film</a> / <a rel="nofollow" onclick="pageTracker._trackEvent('Header Channels', 'Click Explore - Music');" href="/web/20090721002905/http://technorati.com/entertainment/music/">Music</a> / <a rel="nofollow" onclick="pageTracker._trackEvent('Header Channels', 'Click Explore - Advertising');" href="/web/20090721002905/http://technorati.com/business/advertising/">Advertising</a> </div> <div id="header"><div id="header-inner"> <a id="logo" href="/web/20090721002905/http://technorati.com/">Technorati</a> <form id="search" action="/web/20090721002905/http://technorati.com/query.php" method="post"> <div> <label for="q">search the blogosphere…</label> <input type="text" id="q" name="q" value=""/> <input class="submit" type="image" src="http://web.archive.org/web/20090721002905im_/http://scm-l3.technorati.com/x/static/images/global/search-submit.png?1224789392" alt="Go"/> <a href="/web/20090721002905/http://technorati.com/search?advanced">advanced</a> </div> </form> <ul id="account"> <li><a id="join-link" href="/web/20090721002905/http://technorati.com/account/signup/?destination=/posts/qPJJv7nTuBvox8_nRLZSK12fgsq8NXbouutxKDqlUFU=">Join</a></li> <li><a id="_please-pardon-this-crappy-hack_sign-in-link" href="/web/20090721002905/http://technorati.com/account/signup/?destination=/posts/qPJJv7nTuBvox8_nRLZSK12fgsq8NXbouutxKDqlUFU=">Sign in</a></li> <li><a href="http://web.archive.org/web/20090721002905/http://support.technorati.com/">Help</a></li> </ul> </div></div> <div id="nav" onclick="$(this).track('/nav');"><div id="nav-inner"> <ul> <li id="channels-menu" onclick="$(this).track('channels');LOTCC.addAction('channels');" class="complex-menu featured"> <a href="" onclick="$(this).track('menu');LOTCC.addAction('menu');">Channels</a> <ul class="dropdown"> <li class="dropdown-promo"> <a href="/web/20090721002905/http://technorati.com/business/" onclick="$(this).track('/promo/editorial/nav-channel/20090715');">Whither the markets in Business</a> </li> <li class="complex-li first-block"> <h3><a href="/web/20090721002905/http://technorati.com/business/" onclick="$(this).track('business');LOTCC.addAction('business');">Business</a></h3> <ul> <li><a href="/web/20090721002905/http://technorati.com/business/advertising/" onclick="$(this).track('advertising');LOTCC.addAction('advertising');">Advertising</a></li> <li><a href="/web/20090721002905/http://technorati.com/business/finance/" onclick="$(this).track('finance');LOTCC.addAction('finance');">Finance</a></li> <li><a href="/web/20090721002905/http://technorati.com/business/small-business/" onclick="$(this).track('smallbusiness');LOTCC.addAction('smallbusiness');">Small Business</a></li> </ul> </li> <li class="complex-li second-block"> <h3><a href="/web/20090721002905/http://technorati.com/entertainment/" onclick="$(this).track('entertainment');LOTCC.addAction('entertainment');">Entertainment</a></h3> <ul> <li><a href="/web/20090721002905/http://technorati.com/entertainment/celebrity/" onclick="$(this).track('celebrity');LOTCC.addAction('celebrity');">Celebrity</a></li> <li><a href="/web/20090721002905/http://technorati.com/entertainment/film/" onclick="$(this).track('film');LOTCC.addAction('film');">Film</a></li> <li><a href="/web/20090721002905/http://technorati.com/entertainment/gaming/" onclick="$(this).track('gaming');LOTCC.addAction('gaming');">Gaming</a></li> <li><a href="/web/20090721002905/http://technorati.com/entertainment/indie-film/" onclick="$(this).track('indiefilm');LOTCC.addAction('indiefilm');">Indie Film</a></li> <li><a href="/web/20090721002905/http://technorati.com/entertainment/music/" onclick="$(this).track('music');LOTCC.addAction('music');">Music</a></li> <li><a href="/web/20090721002905/http://technorati.com/entertainment/tv/" onclick="$(this).track('tv');LOTCC.addAction('tv');">TV</a></li> </ul> </li> <li class="complex-li third-block"> <h3><a href="/web/20090721002905/http://technorati.com/lifestyle/" onclick="$(this).track('lifestyle');LOTCC.addAction('lifestyle');">Lifestyle</a></h3> <ul> <li><a href="/web/20090721002905/http://technorati.com/lifestyle/autos/" onclick="$(this).track('autos');LOTCC.addAction('autos');">Autos</a></li> <li><a href="/web/20090721002905/http://technorati.com/lifestyle/family/" onclick="$(this).track('family');LOTCC.addAction('family');">Family</a></li> <li><a href="/web/20090721002905/http://technorati.com/lifestyle/green/" onclick="$(this).track('green');LOTCC.addAction('green');">Green</a></li> <li><a href="/web/20090721002905/http://technorati.com/lifestyle/motorcycles/" onclick="$(this).track('motorcycles');LOTCC.addAction('motorcycles');">Motorcycles</a></li> <li><a href="/web/20090721002905/http://technorati.com/lifestyle/travel/" onclick="$(this).track('travel');LOTCC.addAction('travel');">Travel</a></li> </ul> </li> <li class="complex-li fourth-block"> <h3><a href="/web/20090721002905/http://technorati.com/politics/" onclick="$(this).track('politics');LOTCC.addAction('politics');">Politics</a></h3> <ul> <li><a href="/web/20090721002905/http://technorati.com/politics/election-2008/" onclick="$(this).track('election2008');LOTCC.addAction('election2008');">Election 2008</a></li> </ul> </li> <li class="complex-li fifth-block"> <h3><a href="/web/20090721002905/http://technorati.com/sports/" onclick="$(this).track('sports');LOTCC.addAction('sports');">Sports</a></h3> <ul> <li><a href="/web/20090721002905/http://technorati.com/sports/baseball/" onclick="$(this).track('baseball');LOTCC.addAction('baseball');">Baseball</a></li> <li><a href="/web/20090721002905/http://technorati.com/sports/football/" onclick="$(this).track('football');LOTCC.addAction('football');">Football</a></li> <li><a href="/web/20090721002905/http://technorati.com/sports/olympics/" onclick="$(this).track('olympics');LOTCC.addAction('olympics');">Olympics</a></li> <li><a href="/web/20090721002905/http://technorati.com/sports/boating/" onclick="$(this).track('boating');LOTCC.addAction('boating');">Boating</a></li> </ul> </li> <li class="complex-li sixth-block"> <h3><a href="/web/20090721002905/http://technorati.com/technology/" onclick="$(this).track('technology');LOTCC.addAction('technology');">Technology</a></h3> <ul> <li><a href="/web/20090721002905/http://technorati.com/technology/gadgets/" onclick="$(this).track('gadgets');LOTCC.addAction('gadgets');">Gadgets</a></li> <li><a href="/web/20090721002905/http://technorati.com/technology/it/" onclick="$(this).track('it');LOTCC.addAction('it');">IT</a></li> </ul> </li> </ul> </li> <li id="blogs-menu" onclick="$(this).track('blogs');LOTCC.addAction('blogs');" class=" "> <a href="/web/20090721002905/http://technorati.com/blogs/directory/" onclick="$(this).track('menu');LOTCC.addAction('menu');">Blogs</a> <ul class="dropdown"> <li> <h3><a href="/web/20090721002905/http://technorati.com/account/claims/" onclick="$(this).track('myblogs');LOTCC.addAction('myblogs');">My Blogs</a></h3> </li> <li> <h3><a href="/web/20090721002905/http://technorati.com/blogs/directory/" onclick="$(this).track('blogdirectory');LOTCC.addAction('blogdirectory');">Blog Directory</a></h3> </li> <li> <h3><a href="/web/20090721002905/http://technorati.com/pop/blogs/" onclick="$(this).track('top100blogs');LOTCC.addAction('top100blogs');">Top 100 Blogs</a></h3> </li> <li> <h3><a href="/web/20090721002905/http://technorati.com/weblog/" onclick="$(this).track('technoratiblog');LOTCC.addAction('technoratiblog');">Technorati Blog</a></h3> </li> </ul> </li> <li id="photos-menu" class="no-subitems"><a href="/web/20090721002905/http://technorati.com/photos/" onclick="$(this).track('photos'); LOTCC.addAction('photos');">Photos</a></li> <li id="videos-menu" class="no-subitems"><a href="/web/20090721002905/http://technorati.com/videos/" onclick="$(this).track('videos'); LOTCC.addAction('videos');">Videos</a></li> <li id="favorites-menu" onclick="$(this).track('favorites');LOTCC.addAction('favorites');" class=" "> <a href="/web/20090721002905/http://technorati.com/faves/" onclick="$(this).track('menu');LOTCC.addAction('menu');">Favorites</a> <ul class="dropdown"> <li> <h3><a href="/web/20090721002905/http://technorati.com/faves/" onclick="$(this).track('favorites');LOTCC.addAction('favorites');">Favorites</a></h3> </li> <li> <h3><a href="/web/20090721002905/http://technorati.com/watchlist/" onclick="$(this).track('watchlists');LOTCC.addAction('watchlists');">Watchlists</a></h3> </li> </ul> </li> <li id="popular-menu" onclick="$(this).track('popular');LOTCC.addAction('popular');" class=" "> <a href="/web/20090721002905/http://technorati.com/pop/" onclick="$(this).track('menu');LOTCC.addAction('menu');">Popular</a> <ul class="dropdown"> <li> <h3><a href="/web/20090721002905/http://technorati.com/pop/" onclick="$(this).track('whatspopular');LOTCC.addAction('whatspopular');">What's Popular</a></h3> </li> <li> <h3><a href="/web/20090721002905/http://technorati.com/tag/" onclick="$(this).track('populartags');LOTCC.addAction('populartags');">Popular Tags</a></h3> </li> <li> <h3><a href="/web/20090721002905/http://technorati.com/pop/youtube/" onclick="$(this).track('popularvideos');LOTCC.addAction('popularvideos');">Popular Videos</a></h3> </li> <li> <h3><a href="/web/20090721002905/http://technorati.com/pop/movies/" onclick="$(this).track('popularmovies');LOTCC.addAction('popularmovies');">Popular Movies</a></h3> </li> <li> <h3><a href="/web/20090721002905/http://technorati.com/pop/news/" onclick="$(this).track('popularnews');LOTCC.addAction('popularnews');">Popular News</a></h3> </li> <li> <h3><a href="/web/20090721002905/http://technorati.com/pop/music/" onclick="$(this).track('popularmusic');LOTCC.addAction('popularmusic');">Popular Music</a></h3> </li> <li> <h3><a href="/web/20090721002905/http://technorati.com/pop/games/" onclick="$(this).track('populargames');LOTCC.addAction('populargames');">Popular Games</a></h3> </li> <li> <h3><a href="/web/20090721002905/http://technorati.com/pop/dvds/" onclick="$(this).track('populardvds');LOTCC.addAction('populardvds');">Popular DVDs</a></h3> </li> <li> <h3><a href="/web/20090721002905/http://technorati.com/pop/books/" onclick="$(this).track('popularbooks');LOTCC.addAction('popularbooks');">Popular Books</a></h3> </li> </ul> </li> <li id="bloggercentral-menu" onclick="$(this).track('bloggercentral');LOTCC.addAction('bloggercentral');" class=" "> <a href="/web/20090721002905/http://technorati.com/blogging/" onclick="$(this).track('menu');LOTCC.addAction('menu');">Blogger Central</a> <ul class="dropdown"> <li> <h3><a href="/web/20090721002905/http://technorati.com/blogging/" onclick="$(this).track('bloggercentral');LOTCC.addAction('bloggercentral');">Blogger Central</a></h3> </li> <li> <h3><a href="/web/20090721002905/http://technorati.com/blogging/state-of-the-blogosphere/" onclick="$(this).track('sob');LOTCC.addAction('sob');">State of the Blogosphere</a></h3> </li> <li> <h3><a href="/web/20090721002905/http://technorati.com/ping/" onclick="$(this).track('ping');LOTCC.addAction('ping');">Ping Your Blog</a></h3> </li> <li> <h3><a href="/web/20090721002905/http://technorati.com/account/claims/" onclick="$(this).track('claimyourblog');LOTCC.addAction('claimyourblog');">Claim Your Blog</a></h3> </li> <li> <h3><a href="/web/20090721002905/http://technorati.com/widgets/" onclick="$(this).track('widgets');LOTCC.addAction('widgets');">Widgets</a></h3> </li> <li> <h3><a href="/web/20090721002905/http://technorati.com/chart/" onclick="$(this).track('chart');LOTCC.addAction('chart');">Charts</a></h3> </li> <li> <h3><a href="/web/20090721002905/http://technorati.com/developers/" onclick="$(this).track('developers');LOTCC.addAction('developers');">Developers</a></h3> </li> </ul> </li> <li id="support-menu" onclick="$(this).track('support');LOTCC.addAction('support');" class=" "> <a href="http://web.archive.org/web/20090721002905/http://support.technorati.com/" onclick="$(this).track('menu');LOTCC.addAction('menu');">Support</a> <ul class="dropdown"> <li> <h3><a href="http://web.archive.org/web/20090721002905/http://support.technorati.com/" onclick="$(this).track('support-home');LOTCC.addAction('support-home');">Support Home</a></h3> </li> <li> <h3><a href="http://web.archive.org/web/20090721002905/http://support.technorati.com/blog/" onclick="$(this).track('sitestatus');LOTCC.addAction('sitestatus');">Site Status</a></h3> </li> <li> <h3><a href="http://web.archive.org/web/20090721002905/http://support.technorati.com/guidelines/" onclick="$(this).track('blogquality');LOTCC.addAction('blogquality');">Blog Quality</a></h3> </li> <li> <h3><a href="http://web.archive.org/web/20090721002905/http://support.technorati.com/faq/" onclick="$(this).track('topfaqs');LOTCC.addAction('topfaqs');">Top FAQs</a></h3> <ul class=""> <li><a href="http://web.archive.org/web/20090721002905/http://support.technorati.com/faq/topic/87" onclick="$(this).track('what');LOTCC.addAction('what');">What does Claiming my blog do?</a></li> <li><a href="http://web.archive.org/web/20090721002905/http://support.technorati.com/faq/topic/34" onclick="$(this).track('how');LOTCC.addAction('how');">How do I get indexed?</a></li> <li><a href="http://web.archive.org/web/20090721002905/http://support.technorati.com/faq/topic/47" onclick="$(this).track('whattag');LOTCC.addAction('whattag');">What is a Tag?</a></li> <li><a href="http://web.archive.org/web/20090721002905/http://support.technorati.com/faq/topic/71" onclick="$(this).track('whatauthority');LOTCC.addAction('whatauthority');">What is Authority?</a></li> <li><a href="http://web.archive.org/web/20090721002905/http://support.technorati.com/faq/topic/60" onclick="$(this).track('howspam');LOTCC.addAction('howspam');">How do I report Spam?</a></li> </ul> </li> <li> <h3><a href="http://web.archive.org/web/20090721002905/http://support.technorati.com/support/siteguide/" onclick="$(this).track('siteguide');LOTCC.addAction('siteguide');">Site Guide</a></h3> <ul class=""> <li><a href="http://web.archive.org/web/20090721002905/http://support.technorati.com/support/siteguide/" onclick="$(this).track('bloggingbasics');LOTCC.addAction('bloggingbasics');">Blogging Basics</a></li> <li><a href="http://web.archive.org/web/20090721002905/http://support.technorati.com/support/siteguide/search/" onclick="$(this).track('sg-search');LOTCC.addAction('sg-search');">Search</a></li> <li><a href="http://web.archive.org/web/20090721002905/http://support.technorati.com/support/siteguide/tags/" onclick="$(this).track('sg-tags');LOTCC.addAction('sg-tags');">Tags</a></li> <li><a href="http://web.archive.org/web/20090721002905/http://support.technorati.com/support/siteguide/directory/" onclick="$(this).track('sg-blogs');LOTCC.addAction('sg-blogs');">Blogs</a></li> <li><a href="http://web.archive.org/web/20090721002905/http://support.technorati.com/support/siteguide/photos/" onclick="$(this).track('sg-photos');LOTCC.addAction('sg-photos');">Photos</a></li> <li><a href="http://web.archive.org/web/20090721002905/http://support.technorati.com/support/siteguide/videos/" onclick="$(this).track('sg-videos');LOTCC.addAction('sg-videos');">Videos</a></li> <li><a href="http://web.archive.org/web/20090721002905/http://support.technorati.com/support/siteguide/faves/" onclick="$(this).track('sg-favorites');LOTCC.addAction('sg-favorites');">Favorites</a></li> <li><a href="http://web.archive.org/web/20090721002905/http://support.technorati.com/support/siteguide/channels/" onclick="$(this).track('sg-channels');LOTCC.addAction('sg-channels');">Channels</a></li> </ul> </li> <li> <h3><a href="http://web.archive.org/web/20090721002905/http://support.technorati.com/discussions/" onclick="$(this).track('supportforum');LOTCC.addAction('supportforum');">Support Forum</a></h3> </li> </ul> </li> <li id="twittorati-menu" class="no-subitems"><a href="http://web.archive.org/web/20090721002905/http://twittorati.com/" onclick="$(this).track('twittorati'); LOTCC.addAction('twittorati');">Twittorati</a></li> <li id="navigation-promo" class="no-subitems"><a onclick="$(this).track('/promo/editorial/nav/20090618');" href="/web/20090721002905/http://technorati.com/entertainment/celebrity/">Britney, Kate, Kim romp in Celebrity</a></li> </ul> </div></div> <script>initNavigation();</script> <div id="content"><div id="content-inner"> <h1 id="content-header"> <span class="inner"> Posts / <em>MobileBeat: Taking mobile marketing …</em> <div id="header-adsense-no-feed"> <script type="text/javascript"><!-- google_ad_client = "pub-4235192077789322"; /* Tag Header 1/7/9 */ google_kw = "MobileBeat: Taking mobile marketing mainstream"; google_kw_type = "broad"; google_ad_slot = "4260830958"; google_ad_width = 468; google_ad_height = 15; //--> </script> <script type="text/javascript" src="http://web.archive.org/web/20090721002905js_/http://pagead2.googlesyndication.com/pagead/show_ads.js"> </script> </div> </span> </h1> <div id="main"> <div id="featured-item" class="module"><div class="module-inner"> <div class="item"> <h2>MobileBeat: Taking mobile marketing mainstream</h2> <a class="url external" href="http://web.archive.org/web/20090721002905/http://venturebeat.com/2009/07/16/mobilebeat-taking-mobile-marketing-mainstream/">http://venturebeat.com/ 2009/ 07/ 16/ mobilebeat-takin...</a> <blockquote class="entry-summary"><p> <p>“Nobody ever got fired for buying TV,” our panelists agreed, yet mobile video traffic is catching up to mainstream television, with traffic growing 30 percent per month at some sites. Mobile traffic is becoming easier to track in detail than PC traffic, with location and user data spelled out in higher detail. Mobile marketers will need to figure out their customers are really doing. A significant fraction of Google requests are navigational, our panel agreed, as customers type in the names of websites, pages or products they want to reach. </p> </blockquote> <div class="meta"> <span class="updated"> 4 days ago</span> </div> </div> <div class="source"> <h2 class="subject">Source: <a href="/web/20090721002905/http://technorati.com/blogs/venturebeat.com">VentureBeat</a></h2> <a class="url external" href="http://web.archive.org/web/20090721002905/http://venturebeat.com/">http://venturebeat.com</a> <div class="thumbnail"> <a class="image-link" href=""><img src="http://web.archive.org/web/20090721002905im_/http://direct.shots.snap.com/preview?url=http%3A%2F%2Fventurebeat.com&key=e2ed42e51891a2e6ffddef4171b23cf0&src=technorati.com&cp=api_shot_preview!preview!208.66.65.12&v=6.0.0.1&ex=0&ol=0&origin=api&tok=00034a6e464b4a8b48538294def61fca00d1144aa0" width="128" height="94" alt=" thumbnail"/></a> <a class="snap_shot" href="http://web.archive.org/web/20090721002905/http://venturebeat.com/">visit this site</a> </div> <ul> <li><a class="links" href="/web/20090721002905/http://technorati.com/blogs/venturebeat.com?reactions" title="View blog reactions">Authority: 3,590</a> </li> <li><a class="favorite" href="/web/20090721002905/http://technorati.com/faves/?add=http%3A%2F%2Fventurebeat.com" title="Add this to your favorites"> Favorite it</a></li> </ul> </div> <div id="share-this"> <!-- Share This --> <script type="text/javascript" src="http://web.archive.org/web/20090721002905js_/http://w.sharethis.com/widget/?tabs=email%2Cweb&charset=utf-8&style=default&publisher=d4257290-7e88-444c-b499-41b774b6ec2f&linkfg=%234261DF"></script> </div> </div></div> <div class="column" id="col-comments"> <div class="module"><div class="module-inner"> <h2>Blurb this post</h2> <p>Welcome to the Technorati Post page for "MobileBeat: Taking mobile marketing mainstream". This page features information and blog reactions about this post from "VentureBeat" in Technorati's community. Have something to say about this post? Write a review or a comment about it! You can write a review that will appear right here and, if you choose, in your twitter stream as well.</p> <div class="comments"> <p>No blurbs yet.</p> <h3>Add a blurb</h3> <form id="create_comment" method="POST" action="/web/20090721002905/http://technorati.com/blurbs/create"> <input type="hidden" name="itemCode" value="qPJJv7nTuBvox8_nRLZSK12fgsq8NXbouutxKDqlUFU="/> <input type="hidden" name="redirTo" value="/posts/qPJJv7nTuBvox8_nRLZSK12fgsq8NXbouutxKDqlUFU%3D"/> <input type="hidden" name="objectId" value="2191351217"/> <input type="hidden" name="objectTypeId" value="1"/> <div class="title"> <label for="title">Title <span>[ <span class="chars">0</span> / <span class="maxlength">100</span> ]</span></label> <input type="text" name="title" maxlength="100" value=""/> </div> <div class="body"> <label for="body">Body <span>[ <span class="chars">0</span> / <span class="maxlength">250</span> ]</span></label> <textarea name="body"></textarea> </div> <div class="note">Note: <b><a> <b> <i></b> HTML tags allowed.</div> <div id="twitter-checkbox-container"> <input type="checkbox" id="twitter_this" name="twitter_this" value="true"/> <label for="twitter_this"><img class="twitter-logo" src="http://web.archive.org/web/20090721002905im_/http://scm-l3.technorati.com/x/static/images/icons/twitter-on-white.png?1236903569"/>this?</label> </div> <div class="twitter-container"><div class="inner"> <div class="tweet-result">Sending tweet...</div> <div class="tweet-inner-form"> <div class="tweet-login-info"> <label for="twitter_user"><img class="twitter-logo" src="http://web.archive.org/web/20090721002905im_/http://scm-l3.technorati.com/x/static/images/icons/twitter-on-blue.png?1236903569"/>username</label> <input type="text" class="twitter_user" name="twitter_user" length="20" maxlength="100" value=""/> </div> <div class="tweet-login-info"> <label for="twitter_pass"><img class="twitter-logo" src="http://web.archive.org/web/20090721002905im_/http://scm-l3.technorati.com/x/static/images/icons/twitter-on-blue.png?1236903569"/>password</label> <input type="password" class="twitter_pass" name="twitter_pass" length="20" maxlength="100" value=""/> </div> <div class="tweet-divider"></div> <div> <label for="twitter_message">Your tweet: <span>[ <span class="chars">0</span> / <span class="maxlength">115</span> ]</span></label> <input type="text" class="twitter_message" name="twitter_message" maxlength="115"/> </div> <p id="tweet-this">This information will only be used to post to twitter, and is not shared or stored. <em>A link back to this url will be appended to your tweet.<em></p> </div> </div></div> <script> $('#twitter_this').click(function() { if (this.checked) { var tweet = $('#create_comment .title input').val(); var tweetLength = tweet.length; $('.twitter-container:last, .twitter-container:last .tweet-inner-form').show(); $('.twitter-container:last .twitter_message').val(tweet); $('.twitter-container:last .chars').html('' + tweetLength + ''); } else{ $('.twitter-container:last, .twitter-container:last .tweet-inner-form').hide(); } }); </script> <input type="submit" value="add blurb"/> <p>By writing a review you agree to the <a href="http://web.archive.org/web/20090721002905/http://support.technorati.com/faq/topic/88">Technorati Moderation Rules</a></p> </form></div> </div></div> </div> <div class="column" id="col-posts-reactions"> </div> </div> <div id="extra"> <div id="ad" class="module"><div class="module-inner"> <div class="doubleclick"> <!-- Begin DoubleClick Ad --> <script type="text/javascript"> <!-- document.write('<script type="text/javascript" src="http://web.archive.org/web/20090721002905/http://ad.doubleclick.net/adj/tri.posts;kw=MobileBeat%3A+Taking+mobile+marketing+mainstream;tile=2;pos=top;ad=rb;member=0;sz=300x250,300x600;ord=8051734296604991?" type="text/javascript"></scr' + 'ipt>'); //--> </script> <noscript><div><a href="http://web.archive.org/web/20090721002905/http://ad.doubleclick.net/jump/tri.posts;kw=MobileBeat%3A+Taking+mobile+marketing+mainstream;tile=2;pos=top;ad=rb;member=0;sz=300x250,300x600;ord=8051734296604991"><img src="http://web.archive.org/web/20090721002905im_/http://ad.doubleclick.net/ad/tri.posts;kw=MobileBeat%3A+Taking+mobile+marketing+mainstream;tile=2;pos=top;ad=rb;member=0;sz=300x250,300x600;ord=8051734296604991" width="300" height="250" alt=""/></a></div></noscript> <!-- End DoubleClick Ad --> </div> <p><a href="/web/20090721002905/http://technorati.com/about/media.html">Advertise on Technorati</a></p> </div></div> <div id="recent-items-from-source" class="module"><div class="module-inner"> <h2>Recent posts from <a href="/web/20090721002905/http://technorati.com/blogs/venturebeat.com">VentureBeat</a></h2> <ul> <li> <h3><a href="/web/20090721002905/http://technorati.com/posts/DM8SXuxb_IrMDuSNHvDmlWxcLAMFAqosUTVKz4N%2BW8s%3D">Drupal solutions provider Acquia closes $8M round B</a></h3> <span>1 hour ago </span> </li> <li> <h3><a href="/web/20090721002905/http://technorati.com/posts/ySkP5bOQC2Acso_OflguZpmt9pa4f7IkEnfNSm7f3UI%3D">Apple and RIM to share more than half of cellphone industry profits this year</a></h3> <span>5 hours ago </span> </li> <li> <h3><a href="/web/20090721002905/http://technorati.com/posts/vAY382967CtHGGSrUz88x792JylqQiZ8M8fnQ%2BhQ5BM%3D">Google Earth adds a detailed Moon map</a></h3> <span>6 hours ago </span> </li> </ul> <a href="/web/20090721002905/http://technorati.com/blogs/venturebeat.com?posts">View all</a> » </div></div> <div id="ad" class="module"><div class="module-inner"> <div class="doubleclick"> <!-- Begin DoubleClick Ad --> <script type="text/javascript"> <!-- document.write('<script type="text/javascript" src="http://web.archive.org/web/20090721002905/http://ad.doubleclick.net/adj/tri.posts;kw=MobileBeat%3A+Taking+mobile+marketing+mainstream;tile=3;pos=bot;member=0;sz=300x250;ord=8051734296604991?" type="text/javascript"></scr' + 'ipt>'); //--> </script> <noscript><div><a href="http://web.archive.org/web/20090721002905/http://ad.doubleclick.net/jump/tri.posts;kw=MobileBeat%3A+Taking+mobile+marketing+mainstream;tile=3;pos=bot;member=0;sz=300x250;ord=8051734296604991"><img src="http://web.archive.org/web/20090721002905im_/http://ad.doubleclick.net/ad/tri.posts;kw=MobileBeat%3A+Taking+mobile+marketing+mainstream;tile=3;pos=bot;member=0;sz=300x250;ord=8051734296604991" width="300" height="250" alt=""/></a></div></noscript> <!-- End DoubleClick Ad --> </div> <p><a href="/web/20090721002905/http://technorati.com/about/media.html">Advertise on Technorati</a></p> </div></div> </div> <script type="text/javascript" src="http://web.archive.org/web/20090721002905js_/http://shots.snap.com/snap_shots.js?ap=0&key=5aec858cac9eb5d9acde60418d9e3792&sb=0&th=silver&cl=0&si=0&po=1&df=0&oi=0&size=small&lang=en-us&domain=technorati.com/"></script> <div style="clear: both;"></div> <div id="content-bottom-corners"></div> </div></div> </div> <div id="footer" class="wide-rounded"><div class="wide-rounded-inner" onclick="$(this).track('/footer');"> <div class="promo"> <ul> <li class="promo-item"> <h2 class="channel"> <a href="/web/20090721002905/http://technorati.com/tag" onclick="$(this).track('/promo/editorial/footer-left/20090715');">Tags</a> »</h2> <div> <a href="/web/20090721002905/http://technorati.com/tag/jessica-simpson" style="float: left; margin: 0 5px 20px 0; border: none;" onclick="$(this).track('/promo/editorial/footer-left/20090715');"><img style="display:block" src="http://web.archive.org/web/20090721002905im_/http://scm-l3.technorati.com/x/static/images/promos/20090715/jessica-simpson-46x46.png?1247682673" width="46" height="46" alt="Jessica Simpson"/></a> </div> <p>Tony Romo passes on <a href="/web/20090721002905/http://technorati.com/tag/jessica-simpson" onclick="$(this).track('/promo/editorial/footer-left/20090715');" rel="nofollow">Jessica Simpson</a></p> </li> <li class="promo-item second-promo"> <h2 class="channel">Channels »</h2> <div><a href="/web/20090721002905/http://technorati.com/lifestyle/motorcycles/" style="float: left; margin: 0 5px 20px 0; border: none;" onclick="$(this).track('/promo/editorial/footer-left-middle/20090618');"><img style="display:block" src="http://web.archive.org/web/20090721002905im_/http://scm-l3.technorati.com/x/static/images/promos/20090618/motorcycle-girl-2-46x46.png?1245433252" width="46" height="46" alt="Motorcycle babe"/></a></div> <p>Bikers rally around <a href="/web/20090721002905/http://technorati.com/lifestyle/motorcycles/" onclick="$(this).track('/promo/editorial/footer-left-middle/20090618');" rel="nofollow">Motorcycle channel</a></p> </li> <li> <div class="channel"><h2><a href="/web/20090721002905/http://technorati.com/photos/" onclick="$(this).track('/promo/footer-photos/text-link');">Today in Photos</a> »</h2></div> <a id="photos-anchor" href="/web/20090721002905/http://technorati.com/photos/" onclick="$(this).track('/promo/footer-photos/image-link');"><img src="http://web.archive.org/web/20090721002905im_/http://static.technorati.com/asset/img/collage_212x92.jpg" width="212" height="92" alt="Photos from popular blog posts"/></a> </li> <li class="partner"> <h2 class="channel">Technorati Media Partner »</h2> <p>Visit these great blogs in our network:</p> <ul> <li><h3><a class="external" href="http://web.archive.org/web/20090721002905/http://www.wesay.com/" onclick="$(this).track('/promo/footer-media-partner/first-link');">We Say</a></h3></li> <li><h3><a class="external" href="http://web.archive.org/web/20090721002905/http://www.groundreport.com/" onclick="$(this).track('/promo/footer-media-partner/second-link');">GroundReport</a></h3></li> <li><h3><a class="external" href="http://web.archive.org/web/20090721002905/http://geeks.pirillo.com/" onclick="$(this).track('/promo/footer-media-partner/third-link');">Geeks</a></h3></li> </ul> <div class="logo"><a href="http://web.archive.org/web/20090721002905/http://technoratimedia.com/" onclick="$(this).track('technoratimedia-image');"><img src="http://web.archive.org/web/20090721002905im_/http://scm-l3.technorati.com/x/static/images/global/technoratimedia-logo.png?1225228279" alt="Technorati Media"/></a></div> </li> </ul> </div> <div style="clear: both;"></div> </div></div> <div id="footer-links" onclick="$(this).track('/global-footer');"> <ul> <li>© Technorati, Inc.</li> <li><a href="http://web.archive.org/web/20090721002905/http://www.technorati.jp/" onclick="$(this).track('technorati-japan');">Technorati Japan</a></li> <li><a href="/web/20090721002905/http://technorati.com/ping/" onclick="$(this).track('ping');">Ping Us</a></li> <li><a href="http://web.archive.org/web/20090721002905/http://creativecommons.org/licenses/by-nc/3.0/" rel="license" title="Creative Commons Attribution-NonCommercial License" onclick="$(this).track('creative-commons-license');">CC License</a></li> <li><a href="/web/20090721002905/http://technorati.com/about/tos.html" onclick="$(this).track('terms-of-service');">Terms of Service</a></li> <li><a href="http://web.archive.org/web/20090721002905/http://technoratimedia.com/" onclick="$(this).track('about-us');">About Us</a></li> <li><a href="http://web.archive.org/web/20090721002905/http://technoratimedia.com/contact/" onclick="$(this).track('contact-us');">Contact Us</a></li> <li><a href="http://web.archive.org/web/20090721002905/http://technoratimedia.com/advertisers/" onclick="$(this).track('advertise');">Advertise</a></li> </ul> </div> <!-- elapsed render: 5.405 10.12.112.112 --> <!-- Begin comScore Tag --> <script> document.write(unescape("%3Cscript src='" + (document.location.protocol == "https:" ? "http://web.archive.org/web/20090721002905/https://sb" : "http://b") + ".scorecardresearch.com/beacon.js' %3E%3C/script%3E")); </script> <script> COMSCORE.beacon({ c1: 2, c2: '6036211', c3: '', c4: '', c5: '', c6: '', c15: '' }); </script> <noscript> <img src="http://web.archive.org/web/20090721002905im_/http://b.scorecardresearch.com/b?c1=2&c2=&c3=&c4=&c5=&c6=&c15=&cv=1.3&cj=1" style="display:none" width="0" height="0" alt=""/> </noscript> <!-- End comScore Tag --> <script type="text/javascript"> pageTracker._trackPageview(); </script> <!-- BEGIN lotame footer --> <script type="text/javascript">LOTCC.bcp();</script> <!-- END lotame footer --> </body> </html> <!-- FILE ARCHIVED ON 00:29:05 Jul 21, 2009 AND RETRIEVED FROM THE INTERNET ARCHIVE ON 23:22:05 Nov 25, 2024. JAVASCRIPT APPENDED BY WAYBACK MACHINE, COPYRIGHT INTERNET ARCHIVE. ALL OTHER CONTENT MAY ALSO BE PROTECTED BY COPYRIGHT (17 U.S.C. SECTION 108(a)(3)). --> <!-- playback timings (ms): captures_list: 1.382 exclusion.robots: 0.032 exclusion.robots.policy: 0.023 esindex: 0.009 cdx.remote: 36.632 LoadShardBlock: 223.839 (3) PetaboxLoader3.datanode: 249.496 (4) PetaboxLoader3.resolve: 99.204 (2) load_resource: 163.104 -->