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Adaptogens in Non-Alcoholic Beverages - Industry Insights

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The rising popularity of introducing adaptogens in NABs is closely related to the emergence of many interconnected trends. Some of these are Guided Health, Added Functionality, and Vitality &amp; Balance. Consumers driven by these concepts will seek products that improve their overall well-being, provide additional benefits, and help them soothe anxiety and stress, thus they might be particularly appealing to adaptogens as added ingredients." /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Adaptogens in Non-Alcoholic Beverages - Industry Insights" /> <meta property="og:description" content="The Adaptogens in Non-Alcoholic Beverages industry report offers in-depth consumer demand analysis, market development, innovation landscape, and brand actions. The rising popularity of introducing adaptogens in NABs is closely related to the emergence of many interconnected trends. Some of these are Guided Health, Added Functionality, and Vitality &amp; Balance. 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href="mailto:?subject=Thought%20you%20might%20be%20interested%20in%20this%20report%20from%20GlobalData&body=Hi%20–%20check%20out%20this%20report%20from%20GlobalData%0A%0Ahttps://www.globaldata.com/store/report/adaptogens-in-non-alcoholic-beverages-trend-analysis/?utm_source=RS%26utm_medium=recommend%26utm_campaign=shareviaemail%0A"> <i class="gd-ico gd-contact-email-address " ></i> <span >Share via Email</span> </a> </li> <li role="menuitem"> <a id="copy_link" href="https://www.globaldata.com/store/report/adaptogens-in-non-alcoholic-beverages-trend-analysis/?utm_source=RS&utm_medium=recommend&utm_campaign=shareviaemail"> <i class="gd-ico gd-clip " ></i> <span >Copy Link</span> </a> </li> </ul> </div> </div> </div> </div> </main> </header> </div> <div class="cell medium-8 large-9"> <div class="menu-revealer hide-for-medium" data-responsive-toggle="TabReport" data-hide-for="medium"> <a class="button clear" data-toggle="TabReport" data-stick='{"top":"pg-top","class":["stick"]}'> <span >Select Item</span><i class="gd-ico gd-chevron-down color-border" data-toggler='gd-chevron-down gd-chevron-up'></i> </a> </div> <ul class="tabs unbound" id="TabReport" data-tabs data-menu-revealer data-stick='{"top":"pg-top","class":["stick"]}'> <li class="tabs-title is-active"> <a data-tabs-target="TabReport_0" href="#TabReport_0"><span>Report Overview</span></a> </li> <li class="tabs-title"> <a data-tabs-target="TabReport_1" href="#TabReport_1"><span>Key Players</span></a> </li> <li class="tabs-title"> <a data-tabs-target="TabReport_2" href="#TabReport_2"><span>Table of Contents</span></a> </li> <li class="tabs-title"> <a data-tabs-target="TabReport_5" href="#TabReport_5"><span>FAQs</span></a> </li> </ul> <div class="tabs-content unbound" data-tabs-content="TabReport"> <div class="tabs-panel is-active" id="TabReport_0"> <div> <h2 style="text-align: justify"><strong>Adaptogens in Non-Alcoholic Beverages Industry Report Overview</strong></h2> <p style="text-align: justify">Adaptogens have gained popularity among global audiences due to the wide range of functionalities they provide. To stand out in the market, attract new groups of consumers, and differentiate products from the competitors&#8217; offers, brands operating in the market for non-alcoholic beverages (NABs) often incorporate new ingredients. One of the ingredient groups that is rapidly gaining popularity is adaptogens. Adaptogens are synthetic or plant-based substances that are claimed to support stress management, anxiety-easing, and balance restoration.</p> <p style="text-align: justify">The Adaptogens in Non-Alcoholic Beverages industry report offers in-depth consumer demand analysis, market development, innovation landscape, and brand actions. The rising popularity of introducing adaptogens in NABs is closely related to the emergence of many interconnected trends. Some of these are Guided Health, Added Functionality, and Vitality &amp; Balance. Consumers driven by these concepts will seek products that improve their overall well-being, provide additional benefits, and help them soothe anxiety and stress, thus they might be particularly appealing to adaptogens as added ingredients.</p> <p style="text-align: center"><strong>TrendSights Framework<br /> </strong><strong><a href="https://www.globaldata.com/store/talk-to-us/?report=4492194"><img fetchpriority="high" decoding="async" class=" wp-image-4501992 aligncenter" src="https://www.globaldata.com/store/wp-content/uploads/sites/2/2024/05/TrendSights-Framework.png" alt="TrendSights Framework" width="952" height="630" srcset="https://www.globaldata.com/store/wp-content/uploads/sites/2/2024/05/TrendSights-Framework.png 1404w, https://www.globaldata.com/store/wp-content/uploads/sites/2/2024/05/TrendSights-Framework-250x165.png 250w, https://www.globaldata.com/store/wp-content/uploads/sites/2/2024/05/TrendSights-Framework-700x463.png 700w, https://www.globaldata.com/store/wp-content/uploads/sites/2/2024/05/TrendSights-Framework-768x508.png 768w, https://www.globaldata.com/store/wp-content/uploads/sites/2/2024/05/TrendSights-Framework-120x79.png 120w, https://www.globaldata.com/store/wp-content/uploads/sites/2/2024/05/TrendSights-Framework-600x397.png 600w" sizes="(max-width: 952px) 100vw, 952px" /></a>Buy the Full Report for TrendSights Framework, </strong><a href="https://www.globaldata.com/store/talk-to-us/?report=4492194"><strong>Download a Free Sample Report</strong></a></p> <h2>Adaptogens in Non-Alcoholic Beverages Industry – Trend Overview</h2><p style="text-align: justify">Adaptogens gradually became one of the most popular added ingredients in non-alcoholic beverages. Adaptogens are synthetic or plant-based compounds. They can be described as substances that support stress relief and anxiety-easing as they exhibit neuroprotective, anti-fatigue, and anti-depressive proprieties. They present stress-protective activities, which can be associated with their positive impact on homeostasis. Adaptogens can be derived from plants or created in the laboratory; however, all of them provide beneficial functionalities.</p> <p style="text-align: justify">Over the last few years, terms such as adaptogens, nootropics, and immunomodulators have been gaining popularity in the health and wellness spaces due to their beneficial functionalities. Nootropics are classified as a group of substances that support cognitive functions by supporting the production of neurotransmitters and improving the blood flow. Immunomodulators are defined as medicines that improve the effectiveness of one&#8217;s immunity system.</p> <p style="text-align: center"><strong>Buy the Full Report for More Insights about the Adaptogens in Non-Alcoholic Beverages Industry Trends Overview, </strong><a href="https://www.globaldata.com/store/talk-to-us/?report=4492194"><strong>Download a Free Sample Report</strong></a></p> <h2>Adaptogens in Non-Alcoholic Beverages Industry – Consumer Demand</h2><p style="text-align: justify">Adaptogens-infused drinks can provide multiple functionalities to help buyers manage their stress, anxiety, and alcohol intake. Adaptogenic drink as a potential driver of mindful drinking and sobriety trends. Modern audience actively seeks more no/low alcohol options in the market, thus adaptogens can drive this trend even further. Adaptogenic drinks offer a sweet spot between alcoholic buzz and a moderate approach. Beverages infused with adaptogens can actively help individuals control and lower stress levels. Products enhancing relaxation as an answer to the needs of global consumers. These drinks offer opportunities to combine novel, functional, and wellness-oriented features in new NAB launches.</p> <p style="text-align: center"><strong>Buy the Full Report for More Insights on the Key Consumer Demands of the Adaptogens in Non-Alcoholic Beverages Industry, </strong><a href="https://www.globaldata.com/store/talk-to-us/?report=4492194"><strong>Download a Free Sample Report</strong></a></p> <h2>Adaptogens in Non-Alcoholic Beverages Industry – Market Development</h2><p style="text-align: justify">Adaptogens as an opportunity to rise the value-for-money of non-alcoholic drinks. Beneficial functionalities of adaptogenic drinks can drive their value, compared to regular non-alcoholic beverages. Adaptogens and their highly specific proprieties can facilitate the demand for better-quality, functional, and higher-value products. These substances can not only provide new health-oriented benefits but also tap into consumers&#8217; rising curiosity for newly added ingredients and the uncommon functionalities they provide. Moreover, positioning products with specific functionalities, such as stress-easing or mind-calming, can be particularly appealing to the modern audience, as it can be perceived as a more personalized and tailored approach. Although low price and high quality can be considered contradictive claims, the highest share of global consumers chose them as a definition of good value for money in non-alcoholic drinks. Therefore, it will be essential for brands to create a sweet spot between a reasonable price and a high-quality beverage.</p> <p style="text-align: center"><strong>Buy the Full Report for More Insights on the Key Market Developments in the Adaptogens in Non-Alcoholic Beverages Industry, </strong><a href="https://www.globaldata.com/store/talk-to-us/?report=4492194"><strong>Download a Free Sample Report</strong></a></p> <h2>Adaptogens in Non-Alcoholic Beverages Industry – Brand Actions and Innovation Landscape</h2><p style="text-align: justify">New product launches with adaptogens are often positioned as substitutes to alcoholic drinks with added benefits. Due to the functional proprieties of adaptogens, beverages infused with these ingredients can serve as natural energy drinks. Adaptogens can play a crucial role in products supporting sleep quality due to their active functionalities. Hence brands are launching adaptogens can play a crucial role in products supporting sleep quality due to their active functionalities. Three Spirit, Kin Euphorics, Brite, Ten PM, and Tru Energy Drinks among others are the key brands leveraging adaptogens in NAB industry.</p> <p style="text-align: justify"><strong>Three Spirit—Nightcap functional drink: </strong>This product is positioned as a functional spirit alternative, which contains active ingredients such as ashwagandha, lemon balm and white willow bark. It is claimed to have a soothing effect, ease stress, and bring comfort.</p> <p style="text-align: justify"><strong>Three Spirits—Blurred Vines—Spark &amp; Sharp: </strong>These non-alcoholic wines are described as &#8220;drinks for celebration&#8221;, which offer a new ritual for socializing and drinking beyond alcohol. The Spark variation is argued to help improve focus and lift the mood, and it contains active ingredients such as natural caffeine, L-theanine from tea, and guayusa.</p> <p style="text-align: center"><strong>Key Brands and Innovations<br /> </strong><strong><a href="https://www.globaldata.com/store/talk-to-us/?report=4492194"><img decoding="async" class="aligncenter size-full wp-image-4501993" src="https://www.globaldata.com/store/wp-content/uploads/sites/2/2024/05/Key-Brands-and-Innovations.png" alt="Key Brands and Innovations" width="930" height="328" srcset="https://www.globaldata.com/store/wp-content/uploads/sites/2/2024/05/Key-Brands-and-Innovations.png 930w, https://www.globaldata.com/store/wp-content/uploads/sites/2/2024/05/Key-Brands-and-Innovations-250x88.png 250w, https://www.globaldata.com/store/wp-content/uploads/sites/2/2024/05/Key-Brands-and-Innovations-700x247.png 700w, https://www.globaldata.com/store/wp-content/uploads/sites/2/2024/05/Key-Brands-and-Innovations-768x271.png 768w, https://www.globaldata.com/store/wp-content/uploads/sites/2/2024/05/Key-Brands-and-Innovations-120x42.png 120w, https://www.globaldata.com/store/wp-content/uploads/sites/2/2024/05/Key-Brands-and-Innovations-600x212.png 600w" sizes="(max-width: 930px) 100vw, 930px" /></a>Buy the Full Report for More Insights on the Key Brand Actions and Innovation Landscape in the Adaptogens in Non-Alcoholic Beverages Industry, </strong><a href="https://www.globaldata.com/store/talk-to-us/?report=4492194"><strong>Download a Free Sample Report</strong></a></p> <h2>Scope</h2> <ul><p><li style="text-align: justify">Global consumers see appeal in adaptogenic beverages as they help them enhance relaxation and control stress, and therefore, they can serve as alcohol, energy drinks, or regular soft drink replacements.</li><p><li style="text-align: justify">Added functionalities, particularly those that address health and wellbeing, can be associated with a better value for money.</li><p><li style="text-align: justify">Consumers who choose functional drinks over regular choices might see them as having a better quality-to-price option.</li><p></ul><p> <h2>Reasons to Buy</h2> <ul><p><li style="text-align: justify">Understand adaptogens in non-alcoholic beverages as a trend, and learn about different types of adaptogens.</li><p><li style="text-align: justify">Learn about other ingredient groups that provide similar benefits to adaptogens such as nootropics and immunomodulators.</li><p><li style="text-align: justify">Identify the incentives behind choosing beverages with adaptogens over &#8220;regular&#8221; drinks and how adaptogens-infused drinks can provide multiple functionalities to help buyers manage their stress, anxiety, and alcohol intake.</li><p></ul><p> </span> </div> </div> <div class="tabs-panel" id="TabReport_1"> <span>Three Spirit</span><br/> <span>Kin Euphorics</span><br/> <span>Brite</span><br/> <span>Tru</span><br/> <span>Ten PM</span><br/> </div> <div class="tabs-panel" id="TabReport_2"> <div> <h2>Table of Contents </h2> <div class="tblc_show_hide removebrtag hidecontentdata" id="tblc_content"> <p>1. Executive Summary<br /><p>2. TrendSights Overview<br /><p>3. Trend Overview &#8211; Adaptogens in Non Alcoholic Beverages<br /><p>4. Consumer Demand<br /><p>5. Market Development &#8211; Benefits and Challenges of Adaptogens incorporation in NABs<br /><p>6. Innovation Landscape<br /><p>7. Brand Actions<br /><p>Contact Us</p><p> </div> </div> </div> <div class="tabs-panel" id="TabReport_3"> <div> </div> </div> <div class="tabs-panel" id="TabReport_4"> <div> </div> </div> <div class="tabs-panel" id="TabReport_5"> <div class="grid-x"> <div class="cell"> <h2>Frequently asked questions</h2> </div> <div class="cell"> <ul class="accordion faq" data-accordion data-allow-all-closed="true" data-multi-expand="true"> <li class="accordion-item" data-accordion-item> <a class="accordion-title"> <i class="gd-ico gd-chevron-right color-border" ></i> <span >What are Adaptogens?</span> </a> <div class="accordion-content" data-tab-content> <p><p style="text-align: justify">Adaptogens are synthetic or plant-based compounds. They can be described as substances that support stress relief and anxiety-easing as they exhibit neuroprotective, anti-fatigue, and anti-depressive proprieties.</p> </p> </div> </li> <li class="accordion-item" data-accordion-item> <a class="accordion-title"> <i class="gd-ico gd-chevron-right color-border" ></i> <span >Which are the interconnected megatrends with adaptogens in non-alcoholic beverages industry?</span> </a> <div class="accordion-content" data-tab-content> <p><p style="text-align: justify">Guided Health, Added Functionality, and Vitality &amp; Balance are the interconnected megatrends with adaptogens in non-alcoholic beverages industry.</p> </p> </div> </li> <li class="accordion-item" data-accordion-item> <a class="accordion-title"> <i class="gd-ico gd-chevron-right color-border" ></i> <span >Which are the key players innovating with adaptogens in non-alcoholic beverages industry?</span> </a> <div class="accordion-content" data-tab-content> <p><p>Three Spirit, Kin Euphorics, Brite, Ten PM, and Tru Energy Drinks among others are the key brands leveraging adaptogens in NAB industry.</p> </p> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="cell medium-4 large-3"> <figure> <img class="hide-for-small show-for-medium" width="280" height="157" src="https://www.globaldata.com/store/wp-content/uploads/sites/2/2023/11/PowerGRC.webp" alt="Adaptogens in Non-Alcoholic Beverages &#8211; Industry Insights standard reports" loading="lazy"> </figure> <div class="report-subscription " data-stick='{"event":"level-to-pg-top","for":"report-subscription-level-stickto","class":["compact","stick"],"top":"pg-top","topextra":"10"}'> <div class="ddp-button-group"> <span>Currency</span> <a class="brand trim clear button rotator" data-toggle="ddp-header-action-" data-ddp-transpose> <span class="check-currency currency_color" data-value="currency">USD</span> </a> <span class="brand trim clear button rotator" data-toggle="ddp-header-action-" data-ddp-transpose><i class="gd-ico gd-chevron-down color-border" ></i></span> </div> <span ><div id="ddp-header-action-" class="dropdown-pane gutter-collapse " data-v-offset="6" data-close-on-click="true" data-dropdown> <ul id="DDPMenuddp-header-action-" class="menu vertical dropdown currency right js-currency-chooser convertjssingle" data-dropdown-menu data-disable-hover="true" data-click-open="true" > <li role="menuitem"><span class="info">Currency Conversion is for Indicative purpose only. 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