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</li> </ul> <aside> <h4>Our 501c3 Foundation</h4> <img src="/getmedia/e6b6ddfe-2226-48b4-ae21-f2c1febf197e/CISR-menu-short.png?width=900&height=500&ext=.png" alt=" " loading="lazy"> <a href="/about/cisr" class="btn btn--secondary">Learn About CISR</a> </aside> <footer> <a href="/about" class="btn btn--secondary">What Is BBB National Programs?</a> </footer> </section> </div> </header> </div> <main id="main-content" class="main-content" tabindex="-1"> <div class="hero hero--no-bg"> <div class="container"> <nav class="breadcrumb" aria-label="Breadcrumb"> <ol class="breadcrumb__items"> <li><a href="/">Home</a></li> <li> <a href="/programs">Programs</a> </li> <li> <ul class="breadcrumb__sibling-selector"> <li class="current"> <a href="/programs/advertising" aria-current="page">Advertising Self-Regulation</a> </li> <li> <a href="/programs/privacy">Privacy Accountability</a> </li> <li> <a href="/programs/children">Children's Initiatives</a> </li> <li> <a href="/programs/dr">Dispute Resolution</a> </li> <li> <a href="/programs/emerging">Emerging</a> </li> </ul> </li> </ol> </nav> <div class="hero__content"> <h1 class="hero__heading"> Advertising Self-Regulation </h1> <div class="hero__text"> Promoting truthful, transparent, responsible advertising through self-regulation, monitoring, and enforcement </div> </div> <div class="hero__footer"> <a href="/programs/advertising/challenge" class=" btn btn--primary">File a Challenge</a> </div> </div> </div> <div class="anchor-to__section" id="" data-anchor-omit="false" data-anchor-name=""> <div class="spotlight theme-normal"> <div class="container"> <div class="embla"> <div class="embla__container"> <article class="slide-out-of-view"> <h3>50+ Years of Advertising Self-Regulation</h3> <div class="spotlight__article-copy">In 1971 the advertising industry established the U.S. mechanism of independent self-regulation that has stood the test of time and technological innovation.</div> <footer><a href="/programs/advertising/nad/50th" class="btn btn--secondary">Visit NAD50th.org</a></footer> </article> <article class="slide-out-of-view"> <h3>Children’s Advertising Review Unit Turns 50</h3> <div class="spotlight__article-copy">Celebrate 50 years of advancing responsible child-directed marketing & privacy.</div> <footer><a href="/programs/children/caru/50th" class="btn btn--secondary">Visit CARU50th.org</a></footer> </article> <article class="slide-out-of-view"> <h3>DSSRC Wins ICAS "Best Initiative" Award</h3> <div class="spotlight__article-copy">Direct Selling Self-Regulatory Council Announced Winner for “Best Sectoral Initiative” by International Council for Advertising Self-Regulation</div> <footer><a href="/media/newsroom/press/u-s-based-bbb-national-programs-announced-as-winner-for-best-sectoral-initiative-by-international" class="btn btn--secondary" target="_blank">Read the Press Release</a></footer> </article> </div> </div> </div> </div> <div class="horizontal-rule White"> <div class="container"> <div class="horizontal-rule__rule"></div> </div> </div> <div class="services theme-normal"> <div class="text-section text-section--cols-1 text-section--text-adjacent"> <div class="container"> <section> <h2>Our Work</h2> <div class="richtext"> <p>Investment in advertising is at an all-time high – and so is the cost for misleading consumers with false advertising claims. Brands can hold each other accountable through advertising self-regulation.</p> <footer> <a href="http://bbbprograms.org/media/resources/program-guidance?filter=AdvertisingSelf-Regulation" class="btn btn--secondary">View Advertising Guidance</a> </footer> </div> </section> </div> </div> <div class="container"> <article class="article-card"> <div class="article-card__wrap"> <div class="article-card__bg-wrap"> <img src="/getmedia/3e211481-3ce5-4724-bdb0-10de7ea7c3fa/BBBNP-Beige-Thumbnail.svg?ext=.svg" alt="" loading="lazy"> </div><button class="article-card__btn" aria-label="View details" aria-expanded="true"></button> <div class="article-card__content"> <h3>National Advertising Division (NAD)</h3> <div class="article-card__copy"> The U.S. advertising industry founded the National Advertising Division (NAD) in 1971 to build consumer trust in advertising and support fair competition in the marketplace. NAD holds national advertising across all media types to high standards of truth and accuracy by reviewing truth-in-advertising challenges from businesses, trade associations, consumers, or on its own initiative. Through its work, thousands of misleading advertising claims have been removed from the marketplace. </div> <footer> <a href="/programs/advertising/nad">Learn More</a> </footer> </div> </div> </article> <article class="article-card"> <div class="article-card__wrap"> <div class="article-card__bg-wrap"> <img src="/getmedia/565be950-0d80-44a6-9484-cfafc5911826/BBBNP-Red-Thumbnail.svg?ext=.svg" alt="" loading="lazy"> </div><button class="article-card__btn" aria-label="View details" aria-expanded="true"></button> <div class="article-card__content"> <h3>National Advertising Review Board (NARB)</h3> <div class="article-card__copy"> The National Advertising Review Board (NARB), established in 1971, is the appellate body for the U.S. system of advertising industry self-regulation. Five-member NARB panels hear cases appealing an NAD or CARU decision and provide independent industry peer review, ensuring truthfulness and accuracy in national advertising and helping promote voluntary compliance of its decisions—a key pillar of industry self-regulation. </div> <footer> <a href="/programs/advertising/narb">Learn More</a> </footer> </div> </div> </article> <article class="article-card"> <div class="article-card__wrap"> <div class="article-card__bg-wrap"> <img src="/getmedia/ff7488e0-f6fd-4930-9555-d5e502dfa14c/BBBNP-DarkBlue-Thumbnail.svg?ext=.svg" alt="" loading="lazy"> </div><button class="article-card__btn" aria-label="View details" aria-expanded="true"></button> <div class="article-card__content"> <h3>Children’s Advertising Review Unit (CARU)</h3> <div class="article-card__copy"> The Children’s Advertising Review Unit (CARU) helps companies comply with laws and guidelines that protect children under age 13 from deceptive or inappropriate advertising and ensure that, in an online environment, children's data is collected and handled responsibly.<br /> <br /> Separately, CARU is the nation’s first Safe Harbor Program under the Children’s Online Privacy Protection Act (COPPA). </div> <footer> <a href="/programs/children/caru">Learn More</a> </footer> </div> </div> </article> <article class="article-card"> <div class="article-card__wrap"> <div class="article-card__bg-wrap"> <img src="/getmedia/487b7785-5fe1-45ae-8ae4-6b71d58f0b6e/BBBNP-Yellow-Thumbnail.svg?ext=.svg" alt="" loading="lazy"> </div><button class="article-card__btn" aria-label="View details" aria-expanded="true"></button> <div class="article-card__content"> <h3>Children’s Food and Beverage Advertising Initiative (CFBAI)</h3> <div class="article-card__copy"> The Children’s Food and Beverage Advertising Initiative (CFBAI) was created to improve the landscape of food advertising to children. Under CFBAI, participants voluntarily commit that, in advertising primarily directed to children, they will either not advertise foods or beverages to children at all or advertise only products that meet CFBAI’s strict Uniform Nutrition Criteria. Participants also do not advertise in elementary or middle schools. </div> <footer> <a href="/programs/children/cfbai">Learn More</a> </footer> </div> </div> </article> <article class="article-card"> <div class="article-card__wrap"> <div class="article-card__bg-wrap"> <img src="/getmedia/be32e866-99ac-41b0-bb05-bad69749617a/BBBNP-DarkGrey-Thumbnail.svg?ext=.svg" alt="" loading="lazy"> </div><button class="article-card__btn" aria-label="View details" aria-expanded="true"></button> <div class="article-card__content"> <h3>Children’s Confection Advertising Initiative (CCAI)</h3> <div class="article-card__copy"> Modeled after CFBAI and created in 2016 in partnership with the National Confectioners Association (NCA), the Children’s Confection Advertising Initiative (CCAI) was created to allow small-to-medium sized confectionery companies to take part in industry self-regulation. </div> <footer> <a href="/programs/children/ccai">Learn More</a> </footer> </div> </div> </article> <article class="article-card"> <div class="article-card__wrap"> <div class="article-card__bg-wrap"> <img src="/getmedia/f5ed479e-5f5e-4ccd-a418-f41b943ce8d8/BBBNP-Green-Thumbnail.svg?ext=.svg" alt="" loading="lazy"> </div><button class="article-card__btn" aria-label="View details" aria-expanded="true"></button> <div class="article-card__content"> <h3>Direct Selling Self-Regulatory Council (DSSRC)</h3> <div class="article-card__copy"> The Direct Selling Self-Regulatory Council (DSSRC) provides impartial monitoring, enforcement, and dispute resolution regarding product claims or income representations (including lifestyle claims) disseminated by direct selling companies and their sales force members. 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