Social Media Data Collection: Methods + Tools for Growth

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5.5 6.21402 5.5 5.7998C5.5 5.38559 5.83579 5.0498 6.25 5.0498C6.66421 5.0498 7 5.38559 7 5.7998Z" fill="#364141"/> <path d="M1.5 10.5C2.32843 10.5 3 9.82843 3 9C3 8.17157 2.32843 7.5 1.5 7.5C0.671573 7.5 0 8.17157 0 9C0 9.82843 0.671573 10.5 1.5 10.5Z" fill="#364141"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M6.25 14.5C7.49264 14.5 8.5 13.4926 8.5 12.25C8.5 11.0074 7.49264 10 6.25 10C5.00736 10 4 11.0074 4 12.25C4 13.4926 5.00736 14.5 6.25 14.5ZM6.25 13C6.66421 13 7 12.6642 7 12.25C7 11.8358 6.66421 11.5 6.25 11.5C5.83579 11.5 5.5 11.8358 5.5 12.25C5.5 12.6642 5.83579 13 6.25 13Z" fill="#364141"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M12.375 11.6299C13.8247 11.6299 15 10.4546 15 9.00488C15 7.55514 13.8247 6.37988 12.375 6.37988C10.9253 6.37988 9.75 7.55514 9.75 9.00488C9.75 10.4546 10.9253 11.6299 12.375 11.6299ZM12.375 10.1299C12.9963 10.1299 13.5 9.6262 13.5 9.00488C13.5 8.38356 12.9963 7.87988 12.375 7.87988C11.7537 7.87988 11.25 8.38356 11.25 9.00488C11.25 9.6262 11.7537 10.1299 12.375 10.1299Z" fill="#364141"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M15 15.375C15 16.8247 13.8247 18 12.375 18C10.9253 18 9.75 16.8247 9.75 15.375C9.75 13.9253 10.9253 12.75 12.375 12.75C13.8247 12.75 15 13.9253 15 15.375ZM13.5 15.375C13.5 15.9963 12.9963 16.5 12.375 16.5C11.7537 16.5 11.25 15.9963 11.25 15.375C11.25 14.7537 11.7537 14.25 12.375 14.25C12.9963 14.25 13.5 14.7537 13.5 15.375Z" fill="#364141"/> </svg> <span class="f300 f400-m f400-xm f300-l ml300">Employee Advocacy<span class="screenreader"> Login</span></span> </div> <svg class="dn dib-l" height="16" role="img" viewBox="0 0 256 512" width="16" xmlns="http://www.w3.org/2000/svg" title="Employee Advocacy Login" aria-labelledby="fa_angle_right_1141743809" > <title id="fa_angle_right_1141743809">Employee Advocacy Login</title> <path fill="currentColor" d="M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z"></path> </svg> </a> </div> </div> </div> <a href="/demo/" class="button-reset interaction--hover dib ba bw600 br500 b--neutral-1100 hover-b--neutral-900 bg--transparent c--neutral-1100 hover-c--neutral-900 w-100p w-auto-l py300 px350 f300 fw-bold tc no-underline hover-no-underline"> <span>Schedule a demo</span> </a> <div class="px0-l px450 pl0-ns pr450-ns flex-auto w-100p w-auto-ns"> <a href="/trial/" class="button-reset interaction--hover dib ba bw600 br500 hover-c--neutral-0 b--neutral-1100 hover-b--neutral-900 bg--neutral-1100 hover-bg--neutral-900 c--neutral-0 w-100p w-auto-l py300 px350 f300 fw-bold tc no-underline hover-no-underline"> <span>Try for free</span> </a> </div> </div> </div> </div> <nav class="dn db-l" > <div class="b--neutral-200-l bb-l bg--blue-1100 bg--neutral-0-l c--text-inverse c--text-l flex flex-auto flex-column flex-row-l relative z2"> <div class="f300 flex flex-column flex-row-l items-center-l justify-between-l mw900 mx-auto pb750 pb0-l px350-l w-100p"> <ul class="flex flex-auto flex-column flex-row-l flex-wrap-l list pl0 w-100p w-auto-l "> <li class="flex items-center mr400"> <a class="flex" href="https://sproutsocial.com/insights/"> <span class="screenreader">Blog Home</span> <span class="button-reset dn-l fw-bold inline-flex items-center justify-between mr400-l pa400 px200-l relative w-100p w-auto-l wsnw"> <span class="c--neutral-0 f500 f300-l">Home</span> </span> <svg class="c--primary dn db-l" height="16" role="img" viewBox="0 0 576 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M280.37 148.26L96 300.11V464a16 16 0 0 0 16 16l112.06-.29a16 16 0 0 0 15.92-16V368a16 16 0 0 1 16-16h64a16 16 0 0 1 16 16v95.64a16 16 0 0 0 16 16.05L464 480a16 16 0 0 0 16-16V300L295.67 148.26a12.19 12.19 0 0 0-15.3 0zM571.6 251.47L488 182.56V44.05a12 12 0 0 0-12-12h-56a12 12 0 0 0-12 12v72.61L318.47 43a48 48 0 0 0-61 0L4.34 251.47a12 12 0 0 0-1.6 16.9l25.5 31A12 12 0 0 0 45.15 301l235.22-193.74a12.19 12.19 0 0 1 15.3 0L530.9 301a12 12 0 0 0 16.9-1.6l25.5-31a12 12 0 0 0-1.7-16.93z"></path> </svg> </a> </li> <li class="flex flex-column items-center mt0 relative w-100p w-auto-ns"> <button id="header-nav-social-media" class="button-reset fw-bold inline-flex items-center justify-between mr400-l pa400 px200-l relative w-100p w-auto-l wsnw" title="Open Social Media menu" aria-controls="header-nav-social-media-id" aria-expanded="false" aria-label="Open Social Media menu" > <span class="f300 f400-m f400-xm f300-l ">Social Media</span> <span class="rotate-caret ml300" > <svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path> </svg> </span> </button> <div aria-labelledby="header-nav-social-media" class="dn" id="header-nav-social-media-id" role="region" > <div class="pointer-events-none absolute-l left0 overflow-hidden pa400-l pt0-l ml-400-l mr-400-l top-100p w450-l z8"> <div class="pointer-events-all b--neutral-200-l br--bottom br600 bt-l bg--blue-1100 bg--neutral-0-l c--text-inverse f300 flex flex-column pb450 pl600 pl0-l py350-l shadow200-l tl"> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/social-strategy/" rel="nofollow" > <span class="wsnw">Strategy</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/social-trends/" > <span class="wsnw">Trends</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/analytics/" rel="nofollow" > <span class="wsnw">Analytics</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/social-listening/" rel="nofollow" > <span class="wsnw">Listening</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/engagement/" rel="nofollow" > <span class="wsnw">Engagement</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/community-management/" > <span class="wsnw">Community Management</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/customer-care-service/" rel="nofollow" > <span class="wsnw">Customer Care</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="https://sproutsocial.com/insights/social-commerce-and-ecommerce/" > <span class="wsnw">Commerce</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/social-media-scheduling/" rel="nofollow" > <span class="wsnw">Scheduling</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/advertising/" rel="nofollow" > <span class="wsnw">Advertising</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/advocacy/" rel="nofollow" > <span class="wsnw">Employee Advocacy</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/influencers/" > <span class="wsnw">Influencers</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/team-collaboration/" > <span class="wsnw">Team Collaboration</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-semibold c--text-inverse c--link-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/all-social-media/" > <span class="wsnw">All Social Media</span> </a> </div> </div> </div> </li> <li class="flex flex-column items-center mt0 relative w-100p w-auto-ns"> <button id="header-nav-networks" class="button-reset fw-bold inline-flex items-center justify-between mr400-l pa400 px200-l relative w-100p w-auto-l wsnw" title="Open Networks menu" aria-controls="header-nav-networks-id" aria-expanded="false" aria-label="Open Networks menu" > <span class="f300 f400-m f400-xm f300-l ">Networks</span> <span class="rotate-caret ml300" > <svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path> </svg> </span> </button> <div aria-labelledby="header-nav-networks" class="dn" id="header-nav-networks-id" role="region" > <div class="pointer-events-none absolute-l left0 overflow-hidden pa400-l pt0-l ml-400-l mr-400-l top-100p w450-l z8"> <div class="pointer-events-all b--neutral-200-l br--bottom br600 bt-l bg--blue-1100 bg--neutral-0-l c--text-inverse f300 flex flex-column pb450 pl600 pl0-l py350-l shadow200-l tl"> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/facebook/" > <span class="wsnw">Facebook</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/instagram/" > <span class="wsnw">Instagram</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/linkedin/" > <span class="wsnw">LinkedIn</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/pinterest/" > <span class="wsnw">Pinterest</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/review-sites/" > <span class="wsnw">Review Sites</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="https://sproutsocial.com/insights/social-platforms/" > <span class="wsnw">Social Platforms</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="https://sproutsocial.com/insights/tiktok/" > <span class="wsnw">TikTok</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/twitter/" > <span class="wsnw">Twitter</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/youtube/" > <span class="wsnw">YouTube</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/other-platforms/" > <span class="wsnw">Other</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-semibold c--text-inverse c--link-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/all-platforms/" > <span class="wsnw">All Networks</span> </a> </div> </div> </div> </li> <li class="flex flex-column items-center mt0 relative w-100p w-auto-ns"> <button id="header-nav-industries" class="button-reset fw-bold inline-flex items-center justify-between mr400-l pa400 px200-l relative w-100p w-auto-l wsnw" title="Open Industries menu" aria-controls="header-nav-industries-id" aria-expanded="false" aria-label="Open Industries menu" > <span class="f300 f400-m f400-xm f300-l ">Industries</span> <span class="rotate-caret ml300" > <svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path> </svg> </span> </button> <div aria-labelledby="header-nav-industries" class="dn" id="header-nav-industries-id" role="region" > <div class="pointer-events-none absolute-l left0 overflow-hidden pa400-l pt0-l ml-400-l mr-400-l top-100p w450-l z8"> <div class="pointer-events-all b--neutral-200-l br--bottom br600 bt-l bg--blue-1100 bg--neutral-0-l c--text-inverse f300 flex flex-column pb450 pl600 pl0-l py350-l shadow200-l tl"> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/tech-companies/" > <span class="wsnw">Tech/Software</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/higher-education/" > <span class="wsnw">Higher Education</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/retail/" > <span class="wsnw">Retail</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/healthcare/" rel="nofollow" > <span class="wsnw">Healthcare</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/nonprofit/" > <span class="wsnw">Nonprofit</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/agency/" > <span class="wsnw">Agency</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/government/" > <span class="wsnw">Government</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/travel-and-hospitality/" > <span class="wsnw">Travel & Hospitality</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-semibold c--text-inverse c--link-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/industries/" > <span class="wsnw">All Industries</span> </a> </div> </div> </div> </li> <li class="flex flex-column items-center mt0 relative w-100p w-auto-ns"> <button id="header-nav-career-growth" class="button-reset fw-bold inline-flex items-center justify-between mr400-l pa400 px200-l relative w-100p w-auto-l wsnw" title="Open Career Growth menu" aria-controls="header-nav-career-growth-id" aria-expanded="false" aria-label="Open Career Growth menu" > <span class="f300 f400-m f400-xm f300-l ">Career Growth</span> <span class="rotate-caret ml300" > <svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path> </svg> </span> </button> <div aria-labelledby="header-nav-career-growth" class="dn" id="header-nav-career-growth-id" role="region" > <div class="pointer-events-none absolute-l left0 overflow-hidden pa400-l pt0-l ml-400-l mr-400-l top-100p w450-l z8"> <div class="pointer-events-all b--neutral-200-l br--bottom br600 bt-l bg--blue-1100 bg--neutral-0-l c--text-inverse f300 flex flex-column pb450 pl600 pl0-l py350-l shadow200-l tl"> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/marketing/" > <span class="wsnw">Marketing Disciplines</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/leveling-up/" > <span class="wsnw">Leveling Up</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/leadership/" > <span class="wsnw">Leadership</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/diversity-equity-inclusion/" > <span class="wsnw">Diversity, Equity & Inclusion</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-semibold c--text-inverse c--link-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/career-growth/" > <span class="wsnw">All Career Growth</span> </a> </div> </div> </div> </li> <li class="flex flex-column items-center mt0 relative w-100p w-auto-ns"> <button id="header-nav-marketing-insights" class="button-reset fw-bold inline-flex items-center justify-between mr400-l pa400 px200-l relative w-100p w-auto-l wsnw" title="Open Marketing Insights menu" aria-controls="header-nav-marketing-insights-id" aria-expanded="false" aria-label="Open Marketing Insights menu" > <span class="f300 f400-m f400-xm f300-l ">Marketing Insights</span> <span class="rotate-caret ml300" > <svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path> </svg> </span> </button> <div aria-labelledby="header-nav-marketing-insights" class="dn" id="header-nav-marketing-insights-id" role="region" > <div class="pointer-events-none absolute-l left0 overflow-hidden pa400-l pt0-l ml-400-l mr-400-l top-100p w450-l z8"> <div class="pointer-events-all b--neutral-200-l br--bottom br600 bt-l bg--blue-1100 bg--neutral-0-l c--text-inverse f300 flex flex-column pb450 pl600 pl0-l py350-l shadow200-l tl"> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/corporate-communications/" > <span class="wsnw">Corporate Communications</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/culture/" > <span class="wsnw">Culture Strategies</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/customer-experience/" > <span class="wsnw">Customer Experience</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/digital-transformation/" > <span class="wsnw">Digital Transformation</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/whats-next/" > <span class="wsnw">What's Next</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-semibold c--text-inverse c--link-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/marketing-insights/" > <span class="wsnw">All Marketing Insights</span> </a> </div> </div> </div> </li> <li class="flex flex-column items-center mt0 relative w-100p w-auto-ns"> <button id="header-nav-sprout" class="button-reset fw-bold inline-flex items-center justify-between mr400-l pa400 px200-l relative w-100p w-auto-l wsnw" title="Open Sprout menu" aria-controls="header-nav-sprout-id" aria-expanded="false" aria-label="Open Sprout menu" > <span class="f300 f400-m f400-xm f300-l ">Sprout</span> <span class="rotate-caret ml300" > <svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path> </svg> </span> </button> <div aria-labelledby="header-nav-sprout" class="dn" id="header-nav-sprout-id" role="region" > <div class="pointer-events-none absolute-l left0 overflow-hidden pa400-l pt0-l ml-400-l mr-400-l top-100p w450-l z8"> <div class="pointer-events-all b--neutral-200-l br--bottom br600 bt-l bg--blue-1100 bg--neutral-0-l c--text-inverse f300 flex flex-column pb450 pl600 pl0-l py350-l shadow200-l tl"> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/using-sprout/" > <span class="wsnw">Sprout in Action</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/product-updates/" > <span class="wsnw">Updates & Enhancements</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/team-sprout/" > <span class="wsnw">Team Sprout</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/sprout-engineering/" > <span class="wsnw">Sprout Engineering</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="https://learning.sproutsocial.com/" > <span class="wsnw">Learning Portal</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/press/" > <span class="wsnw">Press</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-semibold c--text-inverse c--link-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/sprout/" > <span class="wsnw">All Sprout Social</span> </a> </div> </div> </div> </li> <li class="flex flex-column items-center mt0 relative w-100p w-auto-ns"> <button id="header-nav-resources" class="button-reset fw-bold inline-flex items-center justify-between mr400-l pa400 px200-l relative w-100p w-auto-l wsnw" title="Open Resources menu" aria-controls="header-nav-resources-id" aria-expanded="false" aria-label="Open Resources menu" > <span class="f300 f400-m f400-xm f300-l ">Resources</span> <span class="rotate-caret ml300" > <svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path> </svg> </span> </button> <div aria-labelledby="header-nav-resources" class="dn" id="header-nav-resources-id" role="region" > <div class="pointer-events-none absolute-l left0 overflow-hidden pa400-l pt0-l ml-400-l mr-400-l top-100p w450-l z8"> <div class="pointer-events-all b--neutral-200-l br--bottom br600 bt-l bg--blue-1100 bg--neutral-0-l c--text-inverse f300 flex flex-column pb450 pl600 pl0-l py350-l shadow200-l tl"> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/resources/" > <span class="wsnw">Resource Center</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/case-studies/" > <span class="wsnw">Case Studies</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/guides/" > <span class="wsnw">Guides</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/webinars/" > <span class="wsnw">Webinars</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/data/" > <span class="wsnw">Data Reports</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/templates/" > <span class="wsnw">Templates</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/interactive/" > <span class="wsnw">Interactive</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/events/" > <span class="wsnw">Events</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/podcasts/" > <span class="wsnw">Podcasts</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="https://community.sproutsocial.com/" > <span class="wsnw">Community</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="https://sproutsocial.com/free-tools/" > <span class="wsnw">Free Social Media Tools</span> </a> </div> </div> </div> </li> <li class="mt0 w-100p w-auto-ns"> <a class="c--text-inverse c--text-l db fw-bold mr400-l pa400 wsnw" href="/insights/all-topics/"> <span class="f300 f400-m f400-xm f300-l ">All Topics</span> </a> </li> </ul> <div class="dn db-l mt0"> <button class="button-reset flex items-center pa0 ma0 py300" aria-controls="header-nav-search" aria-label="Open simple search form" > <svg class="mr200" height="16" role="img" viewBox="0 0 512 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M505 442.7L405.3 343c-4.5-4.5-10.6-7-17-7H372c27.6-35.3 44-79.7 44-128C416 93.1 322.9 0 208 0S0 93.1 0 208s93.1 208 208 208c48.3 0 92.7-16.4 128-44v16.3c0 6.4 2.5 12.5 7 17l99.7 99.7c9.4 9.4 24.6 9.4 33.9 0l28.3-28.3c9.4-9.4 9.4-24.6.1-34zM208 336c-70.7 0-128-57.2-128-128 0-70.7 57.2-128 128-128 70.7 0 128 57.2 128 128 0 70.7-57.2 128-128 128z"></path> </svg> Search </button> <div id="header-nav-search" aria-labelledby="header-nav-search-label" class="dn" role="region" > <div class="pointer-events-none absolute-l b--neutral-200-l bt-l c--text-dark left0 pb400-l overflow-hidden-l top-100p w-100p z8"> <div class="bg--neutral-0 shadow200-l"> <div class="pointer-events-all mw900 mx-auto py650-l relative"> <button class="button-reset absolute mt300 right0 top0 js-sprout-nav-close" aria-label="Close simple search form" > <svg class="c--text-dark" height="18" role="img" viewBox="0 0 320 512" width="18" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M207.6 256l107.72-107.72c6.23-6.23 6.23-16.34 0-22.58l-25.03-25.03c-6.23-6.23-16.34-6.23-22.58 0L160 208.4 52.28 100.68c-6.23-6.23-16.34-6.23-22.58 0L4.68 125.7c-6.23 6.23-6.23 16.34 0 22.58L112.4 256 4.68 363.72c-6.23 6.23-6.23 16.34 0 22.58l25.03 25.03c6.23 6.23 16.34 6.23 22.58 0L160 303.6l107.72 107.72c6.23 6.23 16.34 6.23 22.58 0l25.03-25.03c6.23-6.23 6.23-16.34 0-22.58L207.6 256z"></path> </svg> </button> <div class="c--text-inverse c--text-l f300 mw700 mx-auto"> <p id="header-nav-search-label" class="fw-extrabold f600 mb300">Search the Blog</p> <div class="mt0 relative"> <form id="header-nav-search-form-desktop" action="https://sproutsocial.com/insights" novalidate="novalidate" class="flex"> <input name="s" type="text" class="pl500 js-search-field" placeholder="What are you searching for?" /> <button class="button-reset br500 bg--primary hover-bg--primary-hover interaction--hover c--neutral-0 db fw-bold ml400 mx350 px600 py300 tc"> Search </button> </form> <div class="pointer-events-none absolute flex h-100p items-center left0 px350 top0"> <svg class="c--text-dark" height="16" role="img" viewBox="0 0 512 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M505 442.7L405.3 343c-4.5-4.5-10.6-7-17-7H372c27.6-35.3 44-79.7 44-128C416 93.1 322.9 0 208 0S0 93.1 0 208s93.1 208 208 208c48.3 0 92.7-16.4 128-44v16.3c0 6.4 2.5 12.5 7 17l99.7 99.7c9.4 9.4 24.6 9.4 33.9 0l28.3-28.3c9.4-9.4 9.4-24.6.1-34zM208 336c-70.7 0-128-57.2-128-128 0-70.7 57.2-128 128-128 70.7 0 128 57.2 128 128 0 70.7-57.2 128-128 128z"></path> </svg> </div> </div> </div> </div> </div> </div> </div> </div> <div class="relative-l my-auto w-100p w-auto-l dn-l "> <button id="header-nav-login-mobile" class="button-reset c--text-inverse c--text-l fw-bold inline-flex items-center justify-between mr400-l pa400 pa0-l w-100p w-auto-l" title="Open Login Menu" aria-controls="header-nav-login-mobile-modal" aria-expanded="false" aria-label="Open Login Menu" > <span class="f300 f400-m f400-xm f300-l ">Login</span> <span aria-hidden="true" class="rotate-caret ml300" > <svg class="h400 h350-l" height="14" role="img" viewBox="0 0 448 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M441.9 167.3l-19.8-19.8c-4.7-4.7-12.3-4.7-17 0L224 328.2 42.9 147.5c-4.7-4.7-12.3-4.7-17 0L6.1 167.3c-4.7 4.7-4.7 12.3 0 17l209.4 209.4c4.7 4.7 12.3 4.7 17 0l209.4-209.4c4.7-4.7 4.7-12.3 0-17z"></path> </svg> </span> </button> <div id="header-nav-login-mobile-modal" class="dn" > <div class="login-modal pointer-events-all absolute-l bg--neutral-0-l mt400-l pl600 pl0-l pb450 pb0-l right0-l w-100p w425-l"> <a aria-label="Sprout Social Login" class="c--text-inverse c--text-l flex fw-bold-l hover-bg--neutral-200-l hover-no-underline items-center justify-between py350 pa400-l w-100p" href="https://app.sproutsocial.com/dashboard/" rel="noopener noreferrer" target="_blank" title="Sprout Social Login" > <div class="flex items-center"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="18" viewBox="0 0 16 18" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M9.5 14.5H5L1.70711 17.7929C1.5745 17.9255 1.39464 18 1.20711 18C0.816583 18 0.5 17.6834 0.5 17.2929V6C0.5 2.68629 3.18629 0 6.5 0H15.5V8.5C15.5 11.8137 12.8137 14.5 9.5 14.5ZM12.9393 1.5H7.75V6.68934L12.9393 1.5ZM14 2.56065L8.81066 7.75H14V2.56065ZM13.9378 9.25C13.5807 11.3783 11.7297 13 9.5 13H4.37868L2 15.3787V14.5607L7.31066 9.25H13.9378ZM2 12.4393L6.25 8.18933V1.50683C3.881 1.63655 2 3.59861 2 6V12.4393Z" fill="#364141"/> </svg> <span class="f300 f400-m f400-xm f300-l ml300">Sprout Social<span class="screenreader"> Login</span></span> </div> <svg class="dn dib-l" height="16" role="img" viewBox="0 0 256 512" width="16" xmlns="http://www.w3.org/2000/svg" title="Sprout Social Login" aria-labelledby="fa_angle_right_1250832504" > <title id="fa_angle_right_1250832504">Sprout Social Login</title> <path fill="currentColor" d="M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z"></path> </svg> </a> <a aria-label="Employee Advocacy Login" class="c--text-inverse c--text-l flex fw-bold-l hover-bg--neutral-200-l hover-no-underline items-center justify-between py350 pa400-l w-100p" href="https://advocacy.sproutsocial.com/login" rel="noopener noreferrer" target="_blank" title="Employee Advocacy Login" > <div class="flex items-center"> <svg xmlns="http://www.w3.org/2000/svg" width="15" height="18" viewBox="0 0 15 18" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M15 2.625C15 4.07475 13.8247 5.25 12.375 5.25C10.9253 5.25 9.75 4.07475 9.75 2.625C9.75 1.17525 10.9253 0 12.375 0C13.8247 0 15 1.17525 15 2.625ZM13.5 2.625C13.5 3.24632 12.9963 3.75 12.375 3.75C11.7537 3.75 11.25 3.24632 11.25 2.625C11.25 2.00368 11.7537 1.5 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d="M12.375 11.6299C13.8247 11.6299 15 10.4546 15 9.00488C15 7.55514 13.8247 6.37988 12.375 6.37988C10.9253 6.37988 9.75 7.55514 9.75 9.00488C9.75 10.4546 10.9253 11.6299 12.375 11.6299ZM12.375 10.1299C12.9963 10.1299 13.5 9.6262 13.5 9.00488C13.5 8.38356 12.9963 7.87988 12.375 7.87988C11.7537 7.87988 11.25 8.38356 11.25 9.00488C11.25 9.6262 11.7537 10.1299 12.375 10.1299Z" fill="#364141"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M15 15.375C15 16.8247 13.8247 18 12.375 18C10.9253 18 9.75 16.8247 9.75 15.375C9.75 13.9253 10.9253 12.75 12.375 12.75C13.8247 12.75 15 13.9253 15 15.375ZM13.5 15.375C13.5 15.9963 12.9963 16.5 12.375 16.5C11.7537 16.5 11.25 15.9963 11.25 15.375C11.25 14.7537 11.7537 14.25 12.375 14.25C12.9963 14.25 13.5 14.7537 13.5 15.375Z" fill="#364141"/> </svg> <span class="f300 f400-m f400-xm f300-l ml300">Employee Advocacy<span class="screenreader"> Login</span></span> </div> <svg class="dn dib-l" height="16" role="img" viewBox="0 0 256 512" width="16" 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w-100p"><div class="f300 f200-l px450 px350-l w-100p"><div class="dn-p"><nav class="Post-breadcrumbs fw-bold pb450 pt500" aria-label="Breadcrumbs"><span><span><a href="https://sproutsocial.com/insights/">Sprout Blog</a></span> / <span><a href="https://sproutsocial.com/insights/all-social-media/">All Social Media</a></span> / <span><a href="https://sproutsocial.com/insights/analytics/">Social Media Analytics</a></span></span></nav></div><h1 class="fw-extrabold">How to collect and mine your social media data for growth</h1></div></div><div class="flex mw900 mx-auto w-100p"><div class="f300 f200-l flex items-center px450 px350-l py500 w-100p js-social-share"><a href="https://sproutsocial.com/insights/author/aubreesmith/" title="Aubree Smith" style="" aria-hidden="true" tabindex="-1" class="db" ><img src="https://media.sproutsocial.com/uploads/2022/02/AS_Headshot-96x96.jpg" class="Avatar b--neutral-200 ba square650 square500-ns mr350" loading="lazy"/><span class="screenreader">Aubree Smith</span></a><div class="flex-ns items-center"><p><span class="screenreader">Written by</span><span aria-hidden="true">by </span><a href="https://sproutsocial.com/insights/author/aubreesmith/"> Aubree Smith</a></p><svg class="dn db-ns ml500 mr300 mt0" height="14" role="img" viewBox="0 0 448 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M0 464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V192H0v272zm320-196c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM192 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM64 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 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aria-label="Share this article" layout="intrinsic" height="20" width="20" ><div class="absolute flex top0 left0 w-100p h-100p"><svg width="12" height="18" viewBox="0 0 12 18" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M6.09497 1V9.00943" stroke="#273333" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"/><path d="M3.42493 3.7725L6.09474 1L8.86724 3.7725" stroke="#273333" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"/><path d="M9.70455 6.51025H11.3969C11.4897 6.51025 11.4897 6.51025 11.4897 6.60147V16.9088C11.4897 17 11.4897 17 11.3969 17H1.09283C1 17 1 17 1 16.9088V6.60147C1 6.51025 1 6.51025 1.09283 6.51025H2.69235" stroke="#273333" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"/></svg><span class="ml400">Share Resource</span></div></amp-social-share></section> </div> </div> <div class="mw-83p-m mw-83p-xm mx-auto-m mx-auto-xm mw600-l px350 w-100p"> <div class="Post-content"> <p>Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to <a href="https://sproutsocial.com/insights/data/harris-insights-report-2023/">The 2023 State of Social Media report</a>. From building brand reputation to understanding customers and improving competitive positioning, social data is the missing piece you need to solve your leadership team’s most pressing challenges.</p> <figure class="tc"><img fetchpriority="high" decoding="async" class="db mx-auto alignnone" src="https://media.sproutsocial.com/uploads/2023/06/Harris-Report-7-chart-1.png" alt="A data visualization that reads: Impact of social media data and insights on business priorities. The visualization lists building brand and reputation loyalty, improving competitive positioning, gaining a better understanding of our customers, predicting future trends and moving business forward with reduced budget as business priorities more than three quarters of leaders agree are positively impacted by social media data collection and analysis. " width="620" height="746" /></figure> <p>But raw data points without context don’t tell the full story. To prove how social fulfills business objectives, it’s essential to dig deeper.</p> <p>In this guide, we break down the benefits of <a href="https://sproutsocial.com/insights/social-data-in-action/">social media data</a> collection, how to mine for meaningful data and tools you can use to automate your data collection workflows. No matter your internal audience or business focus, a data-driven approach to social media delivers transformative insights.</p> <ul> <li><a href="#what-is-social-media-data">What is social media data?</a></li> <li><a href="#how-does-analyzing-work">How does analyzing social media data work?</a></li> <li><a href="#benefits">What are the benefits of social media data collection?</a></li> <li><a href="#collection-methods">3 social media data collection methods</a></li> <li><a href="#collection-tools">6 social media data collection tools</a></li> </ul> <h2 id="what-is-social-media-data">What is social media data?</h2> <p>Social media data is information collected from social media networks that demonstrates how users share, view or engage with your content or profiles, and the content or profiles of your competitors. Raw social data includes:</p> <ul> <li>Shares</li> <li>Likes</li> <li>Mentions</li> <li>Impressions</li> <li>Hashtag usage</li> <li>URL clicks</li> <li>Keyword analysis</li> <li>Follower count</li> <li>Comments</li> <li>Message volume</li> <li>Message response rate and time</li> </ul> <blockquote><p>For a full list of social media metrics sorted by funnel stage, download our social media metrics map.</p></blockquote> <p class="tc"><a class="button" href="https://sproutsocial.com/insights/templates/social-metrics-map/" target="_blank" rel="noopener noreferrer">Download the social media metrics map</a></p> <p>Social media data also includes the insights you glean from <a href="https://sproutsocial.com/insights/social-media-listening/">social listening</a> when analyzing conversations and trends related to your brand. These include conversations relevant to your company, competitors and industry at large, and often hold the answers to questions the C-suite asks (example: how are people talking about our brand online?).</p> <figure class="tc"><img decoding="async" class="db mx-auto" src="https://media.sproutsocial.com/uploads/2023/06/Competitive-analysis-definition-1.png" alt="A green graphic that reads, What is social media data? Information collected from across social media networks that demonstrates how users share, view or engage with your content or profiles, and the content or profiles of your competitors. It also includes insights gleaned from social listening." width="685" height="685" /></figure> <h2 id="how-does-analyzing-work">How does analyzing social media data work?</h2> <p>Collecting raw social media data and measuring it against your goals and objectives is the process of <a href="https://sproutsocial.com/insights/social-media-analytics/">social media data analysis</a>. This is a vital step that reveals what is and isn’t working—both for you and your competitors.</p> <p>While raw social media data can be powerful, what’s most influential is the value you provide when you make sense of the data and analyze the metrics in compelling ways. For example, many <a href="https://sproutsocial.com/insights/social-media-cfo/">CFOs</a> aren’t well-versed in the business impact of increased impressions or engagements. But when you share social data in the context of org-wide impacts and combine it with other data sources, you help future-proof your company and propel your business forward.</p> <p>Through Sprout Social’s <a href="https://sproutsocial.com/insights/sprout-social-salesforce-integration/">integration with Salesforce and Tableau</a>, you can present social data alongside metrics from other digital channels. This customizable dashboard gives you visualizations of social, ad and email performance data without requiring time-consuming work.</p> <figure class="tc"><img decoding="async" class="db mx-auto" src="https://media.sproutsocial.com/uploads/2022/12/PI_Tableau_Dashboard.png" alt="A screenshot of a Tableau dashboard populated with Sprout Social data and other marketing data." width="1400" height="853" /></figure> <h2 id="benefits">What are the benefits of social media data collection?</h2> <p>Social media data collection has far-reaching benefits that extend to every area of your organization. According to The 2023 State of Social Media report, most business leaders agree that social media data and insights play a pivotal role across companies—including PR, trendspotting, <a href="https://sproutsocial.com/insights/competitive-analysis/">competitor analysis</a>, proactive crisis management and communication functions.</p> <figure class="tc"><img loading="lazy" decoding="async" class="db mx-auto alignnone" src="https://media.sproutsocial.com/uploads/2023/06/Harris-Report-22-chart.png" alt="A bar graph in the shape of a circle with the header: Business leaders agree that social media data and insights... The data lists PR strategies, identifying industry news, competitor analysis, proactive crisis management and primary communication tool as benefits of using social media data and insights. " width="644" height="906" /></figure> <p>When social data is presented in an influential way, here are some specific ways it can improve your brand’s performance, prove the ROI of social to stakeholders and provide value to other teams.</p> <h3>Track metrics and KPIs</h3> <p>By regularly collecting social metrics, you can assess your performance to test if your strategy successfully meets your <a href="https://sproutsocial.com/insights/social-media-kpis/">KPIs</a>. This empowers you to make adjustments to your content and workflows on a regular basis—whether it’s quarterly, monthly or even weekly—and share reports with stakeholders to keep them informed of your progress.</p> <h3>Benchmark performance</h3> <p>Collecting social media data enables you to benchmark your <a href="https://sproutsocial.com/insights/create-social-media-content-with-data/">content</a> and <a href="https://sproutsocial.com/insights/customer-service-metrics/">customer care performance</a>. With these metrics, you can compare your performance to your past data, industry averages and competitors to make sure your brand stays on track.</p> <h3>Understand your audience better</h3> <p>Insights from social provide a direct line to your <a href="https://sproutsocial.com/insights/target-audience/">target audience</a> that will help you rise above your competition and ensure the long-term health of your business. Not only will you learn what is going well regarding your social performance, you will also better understand what your customers need from your brand and products. Essential intel you can pass along to your brand and R&D teams.</p> <h3>Find your best time to post</h3> <p>Though there are general <a href="https://sproutsocial.com/insights/best-times-to-post-on-social-media/">best times to post on social media</a>, you should consult social data to find your unique best practices. Through analysis, you can discover when your target audience is active and most likely to engage, and adjust your posting schedule accordingly.</p> <p>Because this can be a heavy lift, try automating it to unburden your bandwidth. Sprout’s <a href="https://sproutsocial.com/features/viralpost/">ViralPost</a>® feature calculates your best times for you—so you always publish at optimal times without stretching your team too thin.</p> <figure class="tc"><img loading="lazy" decoding="async" class="db mx-auto" src="https://media.sproutsocial.com/uploads/2023/05/PI_Publishing_Calendar_List_View_Compose_ViralPost_Twitter.png" alt="Screenshot of Sprout's Publishing Calendar in list view, with the compose flyout box and the mouse curser over the ViralPost Optimal Send Times feature." width="2000" height="1218" /></figure> <h3>Improve ROI</h3> <p>Social data is a primary source of business intelligence that can help move your business forward. By regularly collecting social data, you can calculate and share your <a href="https://sproutsocial.com/insights/social-media-roi/">social media ROI</a>—proving how essential it is to invest in social even if you face a tight budget or looming economic uncertainty. By demonstrating the value social provides your company, you set yourself up to gain critical leadership buy-in for additional tools and resources in the future.</p> <h3>Help reach organization-wide goals</h3> <p>Social data is a source of truth that will help your company refine product development, strengthen your employer brand and recruit top talent, and directly drive revenue—essential steps toward growing your bottom line. Used correctly, social insights make it easy to prove organization-wide value and facilitate cross-collaboration.</p> <p>Need help presenting your social data in a captivating way? Read our Senior Social Media Manager’s tips for telling <a href="https://sproutsocial.com/insights/storytelling-with-data/">impactful data stories</a>.</p> <h2 id="collection-methods">3 social media data collection methods</h2> <p>Let’s get into the details. Here are actionable ways to collect meaningful social media data that actually delivers the metrics you need.</p> <h3>1. Ask specific questions</h3> <p>Your social media data collection is only as good as the questions you ask. Simple questions like “how many followers do we have?” might be relatively easy to answer, but they don’t usually provide attention-grabbing insights or get to the root of what you can learn about your customers.</p> <p>To ask the right questions, the social team needs a seat at the table.</p> <p>As Jamie Gilpin, Sprout’s CMO, explained at a recent <a href="https://www.linkedin.com/events/sprout-sexecutiveroundtableseri7067540784731860992/comments/" target="_blank" rel="noopener">LinkedIn Roundtable event</a>, “If you don’t know your organization’s most important business priorities or objectives, how can you deliver results that matter to leaders?”</p> <p>If you aren’t already briefed on your company’s goals, now is the time to meet with leaders and develop a regular discourse. Or, if you don’t have direct access to your leadership team, seek support from other stakeholders who can help you uncover the information you need. Find out what keeps your <a href="https://www.youtube.com/watch?v=2XD91GyTd-0">CMO up at night</a>. Learn what challenges the revenue org is facing. Discover the insights R&D wishes they had.</p> <p>Through this exploration, you will uncover the right questions to ask and jumpstart high-impact data mining.</p> <h3>2. Find your core social media KPIs and metrics</h3> <p>Based on the insights you learned in step #1, you need to define core KPIs that ladder-up to your organization’s goals and keep a pulse on your social performance. These metrics will be the foundation of how you define success for your business on social. By evaluating these metrics consistently, you get the intel you need to offer thoughtful and deep understanding of your audience and the future of your business.</p> <p>For example, some common KPIs for brands include audience reach, customer engagement, response times and social listening volume. You will notice these metrics aren’t always easily accessible in native social platforms.</p> <p>By using a platform like Sprout Social, you can fully leverage all the data available on social and swiftly prepare presentation-ready reports. Some of our platform’s <a href="https://sproutsocial.com/features/social-media-analytics/">analytics</a> highlights include:</p> <ul> <li><strong>Cross-Network Performance Reports: </strong>Aggregate data across networks from your profiles and posts. From these various reports, you can access an overview of key metrics like impressions, engagements, video views, clicks, audience growth and message volume. You can also export granular data points to dig into day-to-day performance and compare your performance across different date ranges.</li> </ul> <figure class="tc"><img loading="lazy" decoding="async" class="db mx-auto alignnone" src="https://media.sproutsocial.com/uploads/2021/09/Cross-Network-Profile-Performance-Report.png" alt="A screenshot of Sprout's Cross Network Profile Performance report. It displays impressions, engagements, post link clicks and audience growth by network. " width="2000" height="1218" /></figure> <ul> <li><strong>Inbox Activity Report:</strong> Sprout’s <a href="https://sproutsocial.com/features/smart-inbox/">Smart Inbox</a> unifies your social channels into a single view so you can quickly monitor incoming messages, cultivate conversations and respond to your audience. The report gives a comprehensive overview of your team’s social care efforts. It shows trends in message volume and identifies how quickly and frequently your teams respond to messages.</li> </ul> <figure class="tc"><img loading="lazy" decoding="async" class="db mx-auto" src="https://media.sproutsocial.com/uploads/2023/03/PI_Analytics_Internal_Performance_Inbox_Activity.png" alt="A screenshot of Sprout's Inbox Activity Report. In the report, you can see a summary of all key performance metrics for received messages and inbox actions and a change over time in inbox volume." width="2000" height="1218" /></figure> <ul> <li><strong>Listening Topic Insights Summary: </strong>AI-driven technology does the hard work for you by combing through billions of data points to find trends related to your brand. The report pulls total volume, engagements, impressions, unique authors and sentiment of specific topics and keywords—whether it’s your branded hashtags or the name of your new product.</li> </ul> <figure class="tc"><img loading="lazy" decoding="async" class="db mx-auto" src="https://media.sproutsocial.com/uploads/2023/04/PI_Listening_Performance_Topic_Summary.png" alt="A screenshot of Sprout's Performance Summary tool which demonstrates key metrics (like volume, engagements and impressions) related to a Topic." width="2000" height="1218" /></figure> <h3>3. Track conversations around your brand</h3> <p>Social is like a 24/7 focus group. Your audience is always sharing things they’re excited about, their challenges and their favorite products. They even share unfiltered thoughts about you and your competitors. But trying to sift through the noise to find these valuable insights can be frustrating.</p> <p>Social listening can help you zero-in on this <a href="https://sproutsocial.com/insights/paid-owned-and-earned-media/">earned data</a> and give stakeholders the answers they’re looking for. Set up a <a href="https://sproutsocial.com/insights/templates/social-listening-guide/">social listening query</a> to start tracking what discussions are trending in your industry, what your audience cares about and to figure out the “why” behind you and your competitors’ performances.</p> <p>Sprout’s <a href="https://sproutsocial.com/features/social-media-listening/">listening solution</a> uncovers critical insights in seconds, including:</p> <ul> <li><strong>Listening Topic Conversation Insights: </strong>The Conversation tab of the Listening topic mentioned above provides details about the top keywords, hashtags, mentions and emoticons popular with your audience. The Smart Categories feature automatically groups trending people, places and things being discussed together, and shares performance metrics for each subject group.</li> </ul> <figure class="tc"><img loading="lazy" decoding="async" class="db mx-auto" src="https://media.sproutsocial.com/uploads/2023/05/wordcloud-copy.png" alt="A screenshot of the Sprout Word Cloud that shows popular keywords mentioned around a topic using Sprout's social listening tool." width="2000" height="1218" /></figure> <ul> <li><strong>Competitive Analysis Listening tool: </strong>Compare your competitors’ fundamental metrics side-by-side with your own—including audience growth, engagement, <a href="https://sproutsocial.com/insights/share-of-voice/">share of voice</a>, sentiment, impressions and post volume for each network.</li> </ul> <figure class="tc"><img loading="lazy" decoding="async" class="db mx-auto" src="https://media.sproutsocial.com/uploads/2023/01/PI_Listening_Competitive_Analysis_Performance.png" alt="A screenshot of Sprout Social's Competitive Analysis dashboard that demonstrates how three competitors compare in share of voice, impressions, engagements and sentiment." width="2000" height="1218" /></figure> <h2 id="collection-tools">6 social media data collection tools</h2> <p>Here’s a recap of the data benefits Sprout Social offers, and a look at some of the most popular native social media data collection tools.</p> <h3>Sprout Social</h3> <p>Sprout Social empowers you to give metrics meaning. Quickly gather, explore and share detailed data from one platform. With Sprout, you have the tools you need to demonstrate impact and influence decision making, and more time to focus on ways to reach your KPIs, fortify your strategy and prove ROI.</p> <figure class="tc"><img loading="lazy" decoding="async" class="db mx-auto alignnone" src="https://media.sproutsocial.com/uploads/2023/06/PI_Global_Dashboard.png" alt="The Sprout Social dashboard, which gives you an at-a-glance view of today's publishing calendar, to do items, recent post performance and engagement trends by day. " width="2000" height="1218" /></figure> <ul> <li><strong>Analytics: </strong>Sprout’s built-in and <a href="https://sproutsocial.com/features/social-media-analytics/#premium-features">Premium Analytics</a> enable you to speed up and automate data collection and reporting so you can illustrate the full value of social to stakeholders, colleagues and clients alike. Hone in on performance at the post level or zoom out to focus on your holistic impact, and easily share recurring and customizable reports everyone can understand.</li> <li><strong>Listening solution: </strong>Harness the power of global conversations with Sprout’s powerful enterprise-ready social listening solution, built on intuitive workflows and proprietary AI-driven technology. Go beyond easily accessible raw metrics, and incorporate insights from Reddit communities, Twitter DMs, LinkedIn mentions and TikTok comments into your social data.</li> <li><strong>Business intelligence integrations: </strong>Through Sprout’s integration with Tableau, customize your social data in an omnichannel view to pull business insights and performance metrics from a single source of truth. These dashboards contextualize social data and provide teams a more complete view of all data, making it easier for social data to influence business decisions.</li> </ul> <h3>Meta Business Suite analytics</h3> <p><a href="https://www.facebook.com/business/tools/meta-business-suite?content_id=dxR17TaPLmD3Sdl&refsem_smb&utm_termdsa-1456248249043&gclidCj0KCQjw4s-kBhDqARIsAN-ipH2rw8z7xgEtcWBn8O2k-oj0zag8RE2LW9iyMsW_bShGDGPj-2UBtY4aAvv7EALw_wcB&gclid=Cj0KCQjw4s-kBhDqARIsAN-ipH2rw8z7xgEtcWBn8O2k-oj0zag8RE2LW9iyMsW_bShGDGPj-2UBtY4aAvv7EALw_wcB" target="_blank" rel="noopener">Meta Business Suite</a> consolidates the results of your organic and paid social media efforts across <a href="https://sproutsocial.com/insights/facebook-analytics/">Facebook</a> and <a href="https://sproutsocial.com/insights/instagram-analytics/#how-to-access-instagram-analytics">Instagram</a> in one place. You can also access the data in each of the individual apps.</p> <p>With these insights, you can see metrics, trends and visual reports that can help you understand which Facebook Page and Instagram strategies work well and where to make improvements. Gain insights about your account, platform and post level, such as:</p> <ul> <li>The performance of your Facebook Page and Instagram business profile, like trends in reach.</li> <li>Your ad account’s cross-platform spend.</li> <li>Organic and boosted post content engagement, including likes and comments.</li> <li>Demographic and geographic summaries of people who like your Page and follow your Instagram business profile.</li> </ul> <figure class="tc"><img loading="lazy" decoding="async" class="db mx-auto alignnone" src="https://media.sproutsocial.com/uploads/2023/06/facebook-analysis.png" alt="A screenshot of Meta Business Suite. In the image, you can see a pop-up giving you instructions for how to export insights data. You can select data type, date range and file format." width="1012" height="471" /></figure> <h3>TikTok analytics</h3> <p><a href="https://sproutsocial.com/insights/tiktok-analytics/">TikTok analytics</a> help you track the performance of your videos. The platform offers video metrics, such as views, likes, comments and shares, as well as information about your profile and followers.</p> <p>This data enables you to refine your content topics, identify your best posting times and find relevant trends and creators to partner with.</p> <figure class="tc"><img loading="lazy" decoding="async" class="db mx-auto alignnone" src="https://media.sproutsocial.com/uploads/2023/06/tiktok-analytics-7.png" alt="A screenshot of the Analytics tab in TikTok. In the image you can see the Overview which provides engagement data including video and profile views, likes, comments and shares." width="2556" height="946" /></figure> <h3>Twitter analytics</h3> <p><a href="https://sproutsocial.com/insights/twitter-analytics/">Twitter analytics</a> collect and analyze audience actions on your posts or profile, such as clicks, follows, likes and expands. This data helps you track performance and improve your strategy. It’s critical for understanding who’s interacting with your Tweets and how your account is performing overall.</p> <figure class="tc"><img loading="lazy" decoding="async" class="db mx-auto alignnone" src="https://media.sproutsocial.com/uploads/2023/06/Screen-Shot-2022-09-01-at-10.09.39-AM.png" alt="A screenshot of a Tweet Activity dashboard on Twitter. The metrics demonstrate number of Tweets, impressions, profile visits, mentions and follower count. The dashboard also features Top Tweets, mentions, followers and a monthly performance summary." width="2448" height="1396" /></figure> <h3>LinkedIn Analytics</h3> <p><a href="https://sproutsocial.com/insights/linkedin-analytics/">LinkedIn analytics</a> is a collection of metrics that helps you measure the effectiveness of your posts, updates and strategy on the platform. From the Analytics drop-down in the platform, you can track a variety of analytics, including:</p> <ul> <li><strong>Visitor analytics: </strong>Page views, unique visitors, demographics</li> <li><strong>Follower analytics: </strong>Followers, follower trends, organic followers, sponsored followers, demographics</li> <li><strong>Engagement analytics:</strong> Impressions, views, reactions, comments, shares, CTR, follows, engagement rate</li> </ul> <figure class="tc"><img loading="lazy" decoding="async" class="db mx-auto alignnone" src="https://media.sproutsocial.com/uploads/2023/06/linkedin-page-analytics.png" alt="A screenshot of the LinkedIn for Business Analytics dropdown menu. You can select metrics including visitors, followers, leads, content and competitors." width="784" height="498" /></figure> <h3>Google Analytics</h3> <p>While it’s not strictly a social media data collection tool, <a href="https://sproutsocial.com/insights/google-analytics-social-media/">Google Analytics</a> can track the conversion-generating rate of social content, which ultimately helps prove ROI.</p> <p>You can set up specific reports to see how much traffic comes to your website from each social network, or <a href="https://sproutsocial.com/insights/utm-tracking-url-shortening/">use UTM parameters</a> to track specific social media campaigns. From your dashboard, you’ll be able to keep track of metrics such as impressions, clicks, conversions, CTR, revenue per click and more.</p> <figure class="tc"><img loading="lazy" decoding="async" class="db mx-auto alignnone" src="https://media.sproutsocial.com/uploads/2023/06/Screen-Shot-2023-04-12-at-3.52.10-PM.png" alt="A screenshot of traffic acquisition metrics displayed in Google Analytics. A line graph displays users by organic social, direct, organic search and unassigned sources over time. The same data is displayed in a bar graph. " width="2872" height="1422" /></figure> <h2>Start collecting social media data today</h2> <p>Social data has massive potential for informing business decisions. Yet, much of it goes untapped. Social networks have inconsistent reporting styles that make it difficult to manually mine data effectively, and surfacing data when you aren’t tagged or mentioned is like navigating a labyrinth.</p> <p>If organizations want to capitalize on all that social offers, they must refine data collection processes and tools. Using a sophisticated platform like Sprout Social to collect and analyze data empowers organizations to access real-time social insights quickly—giving companies a holistic view of their customers and a competitive advantage.</p> <p>For more on commonly overlooked ways to use social data, download our <a href="https://sproutsocial.com/insights/guides/best-ways-to-use-social-data/">guide to the 40 best ways to use social data. </a></p> </div> <footer class="pt500 dn-p"> <div class="mw900 mx-auto w-100p"> <div class="flex w-100p"> <div class="flex items-center pr300 pt200"> <svg class="" height="16" role="img" viewBox="0 0 512 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M0 252.118V48C0 21.49 21.49 0 48 0h204.118a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882L293.823 497.941c-18.745 18.745-49.137 18.745-67.882 0L14.059 286.059A48 48 0 0 1 0 252.118zM112 64c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.49-48-48-48z"></path> </svg> </div> <span class="screenreader">Categories</span> <ul class="flex flex-wrap items-center list pl0"> <li class="mt0 px300 py400 py0-l pb200-l"> <a href="https://sproutsocial.com/insights/social-listening/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > Social Listening </a> </li> <li class="mt0 px300 py400 py0-l pb200-l"> <a href="https://sproutsocial.com/insights/analytics/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" > Social Media Analytics </a> </li> </ul> </div> <div class="mt450 mb600"> </div> </div> <div class="mw900 mx-auto pt500 w-100p"> <div class="b--neutral-200 bb bt flex py500 w-100p"> <div class="pr450 flex-none"> <a href="https://sproutsocial.com/insights/author/aubreesmith/" title="" style="" aria-hidden="true" tabindex="-1" class="db" > <img src="https://media.sproutsocial.com/uploads/2022/02/AS_Headshot-96x96.jpg" class="Avatar b--neutral-200 ba square700" loading="lazy"/> </a> </div> <div> <p class="f300 fw-bold">Aubree Smith</p> <p class="f300 f200-l mt0">Aubree Smith is a Content Strategist at Sprout Social with a passion for helping others grow as social media marketers. 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Medium Businesses <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Social Management"><a href="/social-media-management/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Social Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Customer Care"><a href="/social-customer-service/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Customer Care <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Brand Awareness"><a href="/brand-awareness/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Brand Awareness <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Social Insights"><a href="/social-media-insights/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Social Insights <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200 " aria-label="Industries"><button class="button-reset db c--neutral-700 hover-c--neutral-800 f200 px0 tl w-100p js-accordion-button flex items-center" aria-label="Industries" aria-expanded="false" aria-controls="Solutions-sublist8"><span id="Solutions-footer-dropdown8" class="flex items-center fw-normal">Industries</span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path></svg></span></button><div id="Solutions-sublist8" role="region" hidden><ul class="list ma0 pa0 tl" aria-labelledby="Solutions-sublist8"><li class="mt200 fw-normal"><a href="/travel-industry/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Travel and Hospitality </a></li><li class="mt200 fw-normal"><a href="/software-industry/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Computer and Software </a></li><li class="mt200 fw-normal"><a href="/retail-industry/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Retail </a></li><li class="mt200 fw-normal"><a href="/higher-education-industry/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Higher Education </a></li></ul></div></li><li class="mt200" aria-label="Premier Success"><a href="/premier-success/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Premier Success <span style="font-size:9px;" class="v-top"></span></a></li></ul></div><div class="mw-50p-ns mw-33p-m mw-33p-xm mw-16p-l px400-ns w-100p mt0"><div class="mt0 dn-ns"><button class="f200 fw-bold py300 button-reset pa0 js-accordion-button hover-c--neutral-800 flex items-center w-100p" aria-labelledby="Platform-m-footer-dropdown2" aria-expanded="false" aria-controls="Platform-m-sublist2"><span id="Platform-m-footer-dropdown2" class="flex justify-between items-center w-100p"><span class="db"> Platform </span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l px200 fw-extrabold" height="14" role="img" viewBox="0 0 448 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M441.9 167.3l-19.8-19.8c-4.7-4.7-12.3-4.7-17 0L224 328.2 42.9 147.5c-4.7-4.7-12.3-4.7-17 0L6.1 167.3c-4.7 4.7-4.7 12.3 0 17l209.4 209.4c4.7 4.7 12.3 4.7 17 0l209.4-209.4c4.7-4.7 4.7-12.3 0-17z"></path></svg></span></span></button><div id="Platform-m-sublist2" role="region" hidden><nav class="Summary f200 fw-normal"><ul class="list ma0 pa0" aria-label="Platform"><li class="mt0" aria-label="Social Analytics"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/features/social-media-analytics/" > Social Analytics </a></li><li class="mt0" aria-label="Social Engagement"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/features/social-media-engagement/" > Social Engagement </a></li><li class="mt0" aria-label="Social Publishing"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/features/social-media-publishing/" > Social Publishing </a></li><li class="mt0" aria-label="Social Listening"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/features/social-media-listening/" > Social Listening </a></li><li class="mt0" aria-label="Social Automation"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/features/social-media-automation/" > Social Automation </a></li><li class="mt0" aria-label="Social Collaboration"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/features/team-collaboration/" > Social Collaboration </a></li><li class="mt0" aria-label="AI & Automation"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/ai/" > AI & Automation </a></li></ul></nav></div></div><p class="f200 fw-semibold mt400-m mt400-xm dn db-ns" id="Platform"> Platform </p><ul class="list pl0-ns dn db-ns mt400 mt0-ns f200 fw-semibold" aria-labelledby="Platform"><li class="mt200" aria-label="Social Analytics"><a href="/features/social-media-analytics/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Social Analytics <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Social Engagement"><a href="/features/social-media-engagement/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Social Engagement <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Social Publishing"><a href="/features/social-media-publishing/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Social Publishing <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Social Listening"><a href="/features/social-media-listening/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Social Listening <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Social Automation"><a href="/features/social-media-automation/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Social Automation <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Social Collaboration"><a href="/features/team-collaboration/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Social Collaboration <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="AI & Automation"><a href="/ai/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > AI & Automation <span style="font-size:9px;" class="v-top"></span></a></li></ul></div><div class="mw-50p-ns mw-33p-m mw-33p-xm mw-16p-l px400-ns w-100p mt0"><div class="mt0 dn-ns"><button class="f200 fw-bold py300 button-reset pa0 js-accordion-button hover-c--neutral-800 flex items-center w-100p" aria-labelledby="Integrations-m-footer-dropdown3" aria-expanded="false" aria-controls="Integrations-m-sublist3"><span id="Integrations-m-footer-dropdown3" class="flex justify-between items-center w-100p"><span class="db"> Integrations </span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l px200 fw-extrabold" height="14" role="img" viewBox="0 0 448 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M441.9 167.3l-19.8-19.8c-4.7-4.7-12.3-4.7-17 0L224 328.2 42.9 147.5c-4.7-4.7-12.3-4.7-17 0L6.1 167.3c-4.7 4.7-4.7 12.3 0 17l209.4 209.4c4.7 4.7 12.3 4.7 17 0l209.4-209.4c4.7-4.7 4.7-12.3 0-17z"></path></svg></span></span></button><div id="Integrations-m-sublist3" role="region" hidden><nav class="Summary f200 fw-normal"><ul class="list ma0 pa0" aria-label="Integrations"><li class="mt0" aria-label="Facebook Management"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/facebook/" > Facebook Management </a></li><li class="mt0" aria-label="X Management"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/twitter/" > X Management </a></li><li class="mt0" aria-label="Instagram Management"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/instagram/" > Instagram Management </a></li><li class="mt0" aria-label="LinkedIn Management"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/linkedin/" > LinkedIn Management </a></li><li class="mt0" aria-label="Pinterest Management"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/pinterest/" > Pinterest Management </a></li><li class="mt0" aria-label="TikTok Management"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/tiktok/" > TikTok Management </a></li><li class="mt0" aria-label="YouTube Management"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/youtube/" > YouTube Management </a></li><li class="mt0" aria-label="Salesforce"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/salesforce/" > Salesforce </a></li><li class="mt0" aria-label="All Integrations"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/" > All Integrations </a></li></ul></nav></div></div><p class="f200 fw-semibold mt400-m mt400-xm dn db-ns" id="Integrations"> Integrations </p><ul class="list pl0-ns dn db-ns mt400 mt0-ns f200 fw-semibold" aria-labelledby="Integrations"><li class="mt200" aria-label="Facebook Management"><a href="/integrations/facebook/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Facebook Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="X Management"><a href="/integrations/twitter/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > X Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Instagram Management"><a href="/integrations/instagram/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Instagram Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="LinkedIn Management"><a href="/integrations/linkedin/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > LinkedIn Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Pinterest Management"><a href="/integrations/pinterest/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Pinterest Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="TikTok Management"><a href="/integrations/tiktok/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > TikTok Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="YouTube Management"><a href="/integrations/youtube/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > YouTube Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Salesforce"><a href="/salesforce/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Salesforce <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="All Integrations"><a href="/integrations/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > All Integrations <span style="font-size:9px;" class="v-top"></span></a></li></ul></div><div class="mw-50p-ns mw-33p-m mw-33p-xm mw-16p-l px400-ns w-100p mt0"><div class="mt0 dn-ns"><button class="f200 fw-bold py300 button-reset pa0 js-accordion-button hover-c--neutral-800 flex items-center w-100p" aria-labelledby="Company-m-footer-dropdown4" aria-expanded="false" aria-controls="Company-m-sublist4"><span id="Company-m-footer-dropdown4" class="flex justify-between items-center w-100p"><span class="db"> Company </span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l px200 fw-extrabold" height="14" role="img" viewBox="0 0 448 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M441.9 167.3l-19.8-19.8c-4.7-4.7-12.3-4.7-17 0L224 328.2 42.9 147.5c-4.7-4.7-12.3-4.7-17 0L6.1 167.3c-4.7 4.7-4.7 12.3 0 17l209.4 209.4c4.7 4.7 12.3 4.7 17 0l209.4-209.4c4.7-4.7 4.7-12.3 0-17z"></path></svg></span></span></button><div id="Company-m-sublist4" role="region" hidden><nav class="Summary f200 fw-normal"><ul class="list ma0 pa0" aria-label="Company"><li class="mt0" aria-label="About Sprout"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/about/" > About Sprout </a></li><li class="mt0" aria-label="Pricing"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/pricing/" > Pricing </a></li><li class="mt0" aria-label="Contact Us"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/contact-us/" > Contact Us </a></li><li class="mt0" aria-label="Careers"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 sl_norewrite f200" href="/careers/" > Careers </a></li><li class="mt0" aria-label="Customers"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/customers/" > Customers </a></li><li class="mt0" aria-label="Investors"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 sl_norewrite f200" href="https://investors.sproutsocial.com" target="_blank" > Investors </a></li><li class="mt0" aria-label="Sustainability"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/sustainability/" > Sustainability </a></li><li class="mt0" aria-label="Security"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/security/" > Security </a></li><li class="mt0" aria-label="Trust Center"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/trust-center/" > Trust Center </a></li></ul></nav></div></div><p class="f200 fw-semibold mt400-m mt400-xm dn db-ns" id="Company"> Company </p><ul class="list pl0-ns dn db-ns mt400 mt0-ns f200 fw-semibold" aria-labelledby="Company"><li class="mt200" aria-label="About Sprout"><a href="/about/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > About Sprout <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Pricing"><a href="/pricing/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Pricing <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Contact Us"><a href="/contact-us/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Contact Us <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Careers"><a href="/careers/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 sl_norewrite" > Careers <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Customers"><a href="/customers/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Customers <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Investors"><a href="https://investors.sproutsocial.com" class="db c--link-subtle hover-c--link-subtle fw-normal f200 sl_norewrite" target="_blank" rel="noopener noreferrer" > Investors <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Sustainability"><a href="/sustainability/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Sustainability <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Security"><a href="/security/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Security <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Trust Center"><a href="/trust-center/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Trust Center <span style="font-size:9px;" class="v-top"></span></a></li></ul></div><div class="mw-50p-ns mw-33p-m mw-33p-xm mw-16p-l px400-ns w-100p mt0"><div class="mt0 dn-ns"><button class="f200 fw-bold py300 button-reset pa0 js-accordion-button hover-c--neutral-800 flex items-center w-100p" aria-labelledby="Resources-m-footer-dropdown5" aria-expanded="false" aria-controls="Resources-m-sublist5"><span id="Resources-m-footer-dropdown5" class="flex justify-between items-center w-100p"><span class="db"> Resources </span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l px200 fw-extrabold" height="14" role="img" viewBox="0 0 448 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M441.9 167.3l-19.8-19.8c-4.7-4.7-12.3-4.7-17 0L224 328.2 42.9 147.5c-4.7-4.7-12.3-4.7-17 0L6.1 167.3c-4.7 4.7-4.7 12.3 0 17l209.4 209.4c4.7 4.7 12.3 4.7 17 0l209.4-209.4c4.7-4.7 4.7-12.3 0-17z"></path></svg></span></span></button><div id="Resources-m-sublist5" role="region" hidden><nav class="Summary f200 fw-normal"><ul class="list ma0 pa0" aria-label="Resources"><li class="mt0" aria-label="The Sprout Social Index"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/index/" > The Sprout Social Index <span style="font-size:9px;" class="v-top">TM</span></a></li><li class="mt0" aria-label="Sprout Blog"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/" > Sprout Blog </a></li><li class="mt0" aria-label="Arboretum"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 sl_norewrite f200" href="https://community.sproutsocial.com/" > Arboretum </a></li><li class="mt0" aria-label="Resource Center"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 sl_norewrite f200" href="/insights/resources/" > Resource Center </a></li><li class="mt0" aria-label="Social Media Glossary"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 sl_norewrite f200" href="/glossary/" > Social Media Glossary </a></li><li class="mt0" aria-label="Find Influencers"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 sl_norewrite f200" href="/influencer-marketing/find-influencers/" > Find Influencers </a></li><li class="mt0" aria-label="Agency Partner Directory"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 sl_norewrite f200" href="/partner-directory" > Agency Partner Directory </a></li><li class="mt0" aria-label="Affiliate and Referrals"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/partnership-program/" > Affiliate and Referrals </a></li><li class="mt0" aria-label="Brand Assets"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 sl_norewrite f200" href="https://seeds.sproutsocial.com/brand-assets/" > Brand Assets </a></li><li class="f200 mt0 " aria-label="Free Social Media Tools"><button class="button-reset db w-100p pa0 js-accordion-button c--neutral-700 hover-c--neutral-800 py300 flex items-center" aria-labelledby="Resources-m-footer-dropdown10" aria-expanded="false" aria-controls="Resources-m-sublist10"><span id="Resources-m-footer-dropdown10" class="flex items-center"> Free Social Media Tools </span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path></svg></span></button><div id="Resources-m-sublist10" role="region" hidden><ul class="list ma0 pa0 tl" aria-labelledby="Resources-sublist10"><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/landscape/" > Landscape Image Resizer </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/templates/" > Free Social Media Templates </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/free-tools/" > All Free Social Media Tools </a></li></ul></div></li><li class="f200 mt0 " aria-label="Social Media Topics"><button class="button-reset db w-100p pa0 js-accordion-button c--neutral-700 hover-c--neutral-800 py300 flex items-center" aria-labelledby="Resources-m-footer-dropdown11" aria-expanded="false" aria-controls="Resources-m-sublist11"><span id="Resources-m-footer-dropdown11" class="flex items-center"> Social Media Topics </span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path></svg></span></button><div id="Resources-m-sublist11" role="region" hidden><ul class="list ma0 pa0 tl" aria-labelledby="Resources-sublist11"><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/social-media-scheduling-tools/" > Social Media Scheduling </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/crisis-communication-examples/" > Crisis Communications </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/reputation-management/" > Reputation Management </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/social-media-statistics/" > Social Media Statistics </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/competitive-analysis/" > Social Competitive Analysis </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/what-is-employee-advocacy/" > Employee Advocacy </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/social-media-reporting/" > Social Media Reporting </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/social-media-roi/" > Social Media ROI </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/social-media-management/" > Social Media Management </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" 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