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Marketing – UEFA.com

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd"><html lang="en" xmlns:og="http://opengraphprotocol.org/schema/" xmlns:fb="http://www.facebook.com/2008/fbml"><head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("http://www.uefa.com/uefa/events/marketing/index.html","20110919091351","https://web.archive.org/","web","/_static/", "1316423631"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" /> <!-- End Wayback Rewrite JS Include --> <title>Marketing – UEFA.com</title><meta http-equiv="Content-Type" content="text/html; charset=utf-8"/><meta name="description" content="Europe's football website, uefa.com, is the official site of UEFA, the Union of European Football Associations, and the governing body of football in Europe. UEFA organises some of the most famous and prestigious football competitions on the European continent including the UEFA Champions League, the UEFA Cup and the UEFA European Football Championship (UEFA EURO 2008, UEFA EURO 2012, etc). The website features live video streaming of many UEFA competitions together with an extensive video archive and mobile service. In addition, via the Football Europe section, there is coverage of the 53 national association domestic leagues, the route to UEFA's club competitions; the UEFA Organisation section covers all corporate activities at UEFA, while Training Ground promotes grassroots football initiatives and elearning modules."/><meta name="keywords" content="marketing"/><meta name="author" content="uefa.com"/><meta name="thumb" content="/multimediafiles/photo/competitions/comp_matches/01/45/43/06/1454306_s5.jpg"/><meta name="date" content="Monday 4 January 2010"/><meta name="isodate" content="2010-01-04"/><meta name="roofline" content="Marketing"/><meta name="phototitle" content="The UEFA Champions League is UEFA's flagship club competition"/><link rel="canonical" href="https://web.archive.org/web/20110919091351/http://www.uefa.com/uefa/events/marketing/index.html"/><link rel="image_src" href="https://web.archive.org/web/20110919091351im_/http://www.uefa.com/multimediafiles/photo/competitions/comp_matches/01/45/43/06/1454306_s5.jpg"> </link><link type="text/css" title="standard" rel="stylesheet" media="screen" href="/web/20110919091351cs_/http://www.uefa.com/inc/css/main.css?20110919095247"/> <link type="text/css" title="standard" rel="stylesheet" media="print" href="/web/20110919091351cs_/http://www.uefa.com/inc/css/print.css?20110919095247"/> <link type="text/css" title="standard" rel="stylesheet" media="screen" href="/web/20110919091351cs_/http://www.uefa.com/inc/css/sections/aboutuefa.css?20110913165809"/> <script type="text/javascript" src="/web/20110919091351js_/http://www.uefa.com/inc/js/main.js?20110914142522"> </script> <link rel="shortcut icon" href="/web/20110919091351im_/http://www.uefa.com/imgml/favicon/favicon.ico"/></head><body id="uefa" class="events marketing langE artPage"><script type="text/javascript"><!-- SCW.Initialize();SCW.AllowedJSContent = new Array("title","id","author");SCW.ContentProperties = {"sec":"uefa","subsec1":"events","subsec2":"marketing","type":"article:news","lang":"EN"};SCW.Events = new Array();SCW.EVars = {};SCW.Props = {"43":"web"};SCW.CustomSocialNetwork = {"hp":"uefacom hp"};//--></script><div id="fb-root"> </div><div class="d3cmsMaster"><div class="d3cmsHeader"><!--googleoff: all--><script type="text/javascript"> var _MSGDETECTALERT ='Do not ask me again?'; function setCookie(name, value, expires, path, domain, secure) { var today = new Date(); today.setTime(today.getTime()); if (expires) { expires = expires * 1000 * 60 * 60 * 24; }; var expires_date = new Date(today.getTime() + (expires)); var d = (domain !== undefined && domain != null && domain != '') ? 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players</a></li><li id="ml0_cg"><a href="/web/20110919091351/http://www.uefa.com/community/index.html" onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Header'});">Community &amp; games</a></li><li id="ml0_mc"><a href="/web/20110919091351/http://www.uefa.com/mobile/index.html" onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Header'});">Mobile centre</a></li><li id="ml0_st"><a href="/web/20110919091351/http://www.uefa.com/store/index.html" onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Header'});">Store</a></li></ul></div><!--googleon:snippet--> <!--googleoff:snippet--><div id="menuLevel1"><ul><li id="ml1_au" class="current"><a href="/web/20110919091351/http://www.uefa.com/uefa/index.html" onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Header'});">About UEFA</a></li><li id="ml1_ma" class=""><a href="/web/20110919091351/http://www.uefa.com/memberassociations/index.html" onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Header'});">Member associations</a></li><li id="ml1_tg" class=""><a href="/web/20110919091351/http://www.uefa.com/trainingground/index.html" onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Header'});">UEFA Training Ground</a></li><li id="ml1_cl" class=""><a href="/web/20110919091351/http://www.uefa.com/uefachampionsleague/index.html" onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Header'});">UEFA Champions League</a></li><li id="ml1_el" class=""><a href="/web/20110919091351/http://www.uefa.com/uefaeuropaleague/index.html" onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Header'});">UEFA Europa League</a></li><li id="ml1_eu" class=""><a href="/web/20110919091351/http://www.uefa.com/uefaeuro2012/index.html" onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Header'});">UEFA EURO 2012™</a></li><li id="ml1_u21" class=""><a href="/web/20110919091351/http://www.uefa.com/under21/index.html" onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Header'});">Under-21</a></li><li id="ml1_ac" class="fadeThis "><a href="#">All competitions</a><div id="ml1_ac_items" class="hover"><div id="ml1_ac_top"> </div><div id="ml1_ac_content"><div id="ml1_ac_lside"><div class="ml1_ac_box_top"> </div><div><span>- Club -</span><ul><li><a href="/web/20110919091351/http://www.uefa.com/uefachampionsleague/index.html" onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Header'});">UEFA Champions League</a></li><li><a href="/web/20110919091351/http://www.uefa.com/uefaeuropaleague/index.html" onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Header'});">UEFA Europa League</a></li><li><a href="/web/20110919091351/http://www.uefa.com/uefasupercup/index.html" onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Header'});">UEFA Super Cup</a></li></ul></div><div class="ml1_ac_box_bottom"> </div><div class="ml1_ac_box_top"> </div><div><span>- National -</span><ul><li><a href="/web/20110919091351/http://www.uefa.com/uefaeuro2012/index.html" onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Header'});">UEFA EURO 2012</a></li><li><a href="/web/20110919091351/http://www.uefa.com/uefaeuro2012/abouteuro/uefaeuro2016/index.html" onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Header'});">UEFA EURO 2016</a></li><li><a href="/web/20110919091351/http://www.uefa.com/worldcup/index.html" onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Header'});">FIFA World Cup</a></li><li><a href="/web/20110919091351/http://www.uefa.com/under21/index.html" onclick="SCW.TL(this,'o','HP Content Area Click',{linkTrackVars:'events,eVar46',linkTrackEvents:'event3',events:'event3',eVar46:'Header'});">Under-21</a></li></ul></div><div class="ml1_ac_box_bottom"> </div></div><div id="ml1_ac_rside"><div class="ml1_ac_box_top"> </div><div><span>- Youth &amp; 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The division is also responsible for the implementation of such strategies, through direct sales or external marketing agencies. Brand management and business research are also services provided by the Marketing division.</p> </div></div></div><!--googleoff: all--><p class="copyright innerText">©UEFA.com 1998-2011. 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