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height="150"/></a> <h3><a href="http://web.archive.org/web/20100102014852/http://technorati.com/business/article/social-media-marketing-a-necessary-evil/">Social Media Marketing: A Necessary Evil?</a></h3> <p> <span class="bold"> by <a href="http://web.archive.org/web/20100102014852/http://technorati.com/people/jweishaar/">Julie Weishaar </a> </span> — Social media marketing is the topic of many debates about whether or not it has value and should be used by business owners. </p>  <a href="http://web.archive.org/web/20100102014852/http://technorati.com/business/article/social-media-marketing-a-necessary-evil/" class="bold">Read the entire article</a> </div> <div id="botd-all"> <div id="botd-current" class="botd"> <a href="http://web.archive.org/web/20100102014852/http://technorati.com/blogs/rawstory.com"><img class="inset" src="http://web.archive.org/web/20100102014852im_/http://newthumbs-l3.technorati.com/xino.php?embed=1&STWAccessKeyId=0120d27529c3bb6&stwsize=lg&inside=1&stwUrl=http://rawstory.com" width="60" height="60" alt=""/></a> <h4 class="bold">Blog of the Day</h4> <a href="http://web.archive.org/web/20100102014852/http://technorati.com/blogs/rawstory.com">Raw Story</a> </div> <div class="subfeatured-promos "> <a class="thumbnail" href="http://web.archive.org/web/20100102014852/http://technorati.com/blogging/article/connecting-olympic-athletes-and-supporters-through/"><img width="60" height="60" src="http://web.archive.org/web/20100102014852im_/http://static.technorati.com/promo/2515/london-olympic-logo.jpg" class="inset" alt=""/></a> <a title="Connecting Olympic Athletes And Supporters Through Blogging" rel="nofollow" href="http://web.archive.org/web/20100102014852/http://technorati.com/blogging/article/connecting-olympic-athletes-and-supporters-through/">Connecting Olympic Athletes And Supporters Through...</a><br/> <div class="small-copy alignbottom"> by <a href="http://web.archive.org/web/20100102014852/http://technorati.com/people/jbtutor/">Jeremiah Bourque </a> </div> </div> <div class="subfeatured-promos last"> <a class="thumbnail" href="http://web.archive.org/web/20100102014852/http://technorati.com/blogging/article/mom-comes-under-fire-for-tweeting/"><img width="60" height="60" src="http://web.archive.org/web/20100102014852im_/http://static.technorati.com/09/12/18/2451/mother-and-child.jpg" class="inset" alt=""/></a> <a title="Mom Comes Under Fire For Tweeting Son's Death" rel="nofollow" href="http://web.archive.org/web/20100102014852/http://technorati.com/blogging/article/mom-comes-under-fire-for-tweeting/">Mom Comes Under Fire For Tweeting Son's Death</a><br/> <div class="small-copy alignbottom"> by <a href="http://web.archive.org/web/20100102014852/http://technorati.com/people/dmdo/">Dawn Olsen</a> </div> </div> <div class="clear"></div> </div> </div> </div> <div id="insitu" class="round-rect"> <div class="inner"> <iframe src="/web/20100102014852if_/http://technorati.com/insitu/amex-blogging/606x120.html" width="606" height="300" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe> </div> </div> <div id="hottest-blog-items" class="round-rect"> <div class="inner"> <h2>Hottest Blogging Blog Posts</h2> <ul class="post-list"> <li> <h3><a class="offsite" href="http://web.archive.org/web/20100102014852/http://gawker.com/5438026/live-blogging-jersey-shore-new-years-eve-edition">Live Blogging Jersey Shore , New Years Eve Edition [Jersey Shore]</a></h3><br/> <a href="/web/20100102014852/http://technorati.com/blogs/gawker.com"><strong>Gawker</strong></a> — <img src="/web/20100102014852im_/http://technorati.com/images/trussite/icon/technorati.gif" width="13" height="11" alt="Authority"/> Authority: 859<br/> Just because the ball is going to drop for 2010 doesnt mean we can drop the ball on documenting every single second of the sociological experiment of Jersey Shore . We will never forget these new acquaintances. Lets learn more! For those of you taking time out of your December 31 to watch the show, leave your ... <div> 23 hours ago</div> </li> <li> <h3><a class="offsite" href="http://web.archive.org/web/20100102014852/http://googleblog.blogspot.com/2009/12/five-years-of-google-blogging.html">Five years of Google blogging</a></h3><br/> <a href="/web/20100102014852/http://technorati.com/blogs/googleblog.blogspot.com"><strong>The Official Google Blog</strong></a> — <img src="/web/20100102014852im_/http://technorati.com/images/trussite/icon/technorati.gif" width="13" height="11" alt="Authority"/> Authority: 834<br/> Its time again for our annual wrap-up of blogging at Google. You may have noticed 2009 marked our fifth year here on the Official Google Blog — our first post was in April 2004 — and it was our busiest year yet. This is our 423rd post of 2009 — a 15 percent increase over last year . Were also pleased to note ... <div> 1 day ago</div> </li> <li> <h3><a class="offsite" href="http://web.archive.org/web/20100102014852/http://www.socialmediatoday.com/SMC/161219">What Type Of Social Media Engagement Is Right For Your Brand?</a></h3><br/> <a href="/web/20100102014852/http://technorati.com/blogs/socialmediatoday.com%2FSMC"><strong>Social Media Today</strong></a> — <img src="/web/20100102014852im_/http://technorati.com/images/trussite/icon/technorati.gif" width="13" height="11" alt="Authority"/> Authority: 620<br/> Ice Cream Flavors Originally uploaded by Chiots Run In a post that addresses the communications professionals new understanding that there is a need to engage customers within social media, Clark Fredricksen of the eMarketer blog asks "What type of social media engagement is right for your brand?" If you look at ... <div> 1 day ago</div> </li> <li> <h3><a class="offsite" href="http://web.archive.org/web/20100102014852/http://marketingartfully.com/2009/12/30/small-business-marketing-how-to-get-more-traffic/">Small Business Marketing – How To Get More Traffic</a></h3><br/> <a href="/web/20100102014852/http://technorati.com/blogs/marketingartfully.com"><strong>Business Marketing For Entrepreneurs - Email Newsletters - Internet Marketing - Realtor Marketing</strong></a> — <img src="/web/20100102014852im_/http://technorati.com/images/trussite/icon/technorati.gif" width="13" height="11" alt="Authority"/> Authority: 419<br/> All small business marketers want more traffic to their website, blog or facebook pages. These are where you can actually make content and build a brand and a following rather than just talking to your readers. So how can you get more traffic? This is NOT a get traffic quick scheme! This is a slog it out, build a ... <div> 2 days ago</div> </li> <li> <h3><a class="offsite" href="http://web.archive.org/web/20100102014852/http://www.socialmediaexaminer.com/top-5-social-media-articles-from-2009/">Top 5 Social Media Articles from 2009</a></h3><br/> <a href="/web/20100102014852/http://technorati.com/blogs/socialmediaexaminer.com"><strong>Social Media Examiner</strong></a> — <img src="/web/20100102014852im_/http://technorati.com/images/trussite/icon/technorati.gif" width="13" height="11" alt="Authority"/> Authority: 514<br/> The year is coming to a close and there’s been lots of great social media content developed. Here are our top five articles (in order of popularity) from this year… #1: Five Must Read Social Media Marketing Studies Here’s a quick overview of the this article: Study 1: By 2010, 26 Million (1 in 7) U.S. ... <div> 2 days ago</div> </li> <li class="inline-ad span-16 last"> <script language="javascript" type="text/javascript"> zoneIdentifier="CB041998F5ED4C06"; var varCheckURL = (("https:" == document.location.protocol) ? "https://" : "http://"); document.write(unescape("%3Cscript src='" + varCheckURL + "adcode.technoratimedia.com/bootstrap/tti.js' type='text/javascript'%3E%3C/script%3E")); </script> </li> <li> <h3><a class="offsite" href="http://web.archive.org/web/20100102014852/http://www.socialmediatoday.com/SMC/160504">How to Balance Your Personal and Professional Lives in Social Media</a></h3><br/> <a href="/web/20100102014852/http://technorati.com/blogs/socialmediatoday.com%2FSMC"><strong>Social Media Today</strong></a> — <img src="/web/20100102014852im_/http://technorati.com/images/trussite/icon/technorati.gif" width="13" height="11" alt="Authority"/> Authority: 620<br/> Does social media make you more comfortable, or less comfortable? For me, it’s both. As my friend Amber Naslund said when I interviewed her on Twitter , social media enables her to have friends that are not dictated by geography or circumstance. 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