CINXE.COM
Erfolgreiche Kampagnen auf Twitter
<!DOCTYPE html> <html lang="de" dir="ltr" prefix="og: http://ogp.me/ns#" data-behavior="i18n" data-environment="prod" data-server-mode="publish" data-dc="p"> <head> <meta charset="utf-8"/> <meta name="viewport" content="width=device-width, initial-scale=1"/> <title>Erfolgreiche Kampagnen auf Twitter</title> <meta name="description"/> <link rel="canonical" href="https://marketing.x.com/de/success-stories"/> <meta property="og:url" content="https://marketing.x.com/de/success-stories"/> <meta property="og:type" content="article"/> <meta property="og:title" content="Erfolgreiche Kampagnen auf Twitter"/> <meta name="keywords"/> <meta name="twitter:card" content="summary"/> <meta name="twitter:site" content="TwitterMktg"/> <link rel="alternate" hreflang="en" href="https://marketing.x.com/en/success-stories"/> <link rel="alternate" hreflang="es" href="https://marketing.x.com/es/success-stories"/> <link rel="alternate" hreflang="ar" href="https://marketing.x.com/ar/success-stories"/> <link rel="alternate" hreflang="fr" href="https://marketing.x.com/fr/success-stories"/> <link rel="alternate" hreflang="de" href="https://marketing.x.com/de/success-stories"/> <link rel="alternate" hreflang="ja" href="https://marketing.x.com/ja/success-stories"/> <link rel="alternate" hreflang="ko" href="https://marketing.x.com/ko/success-stories"/> <link rel="alternate" hreflang="pt" href="https://marketing.x.com/pt/success-stories"/> <meta name="twitter:widgets:new-embed-design" content="on"/> <meta name="twitter:widgets:csp" content="on"/> <link href="https://abs.twimg.com/favicons/twitter.3.ico" rel="shortcut icon" type="image/x-icon"/> <script type="application/json" id="analytics-settings">{"google":{"accounts":["UA-30775-89"],"options":{"displayAdvertisingFeatures":false,"trackerUrl":"https://g.twimg.com/googleanalytics/analytics.js"}},"scribe":{"scribeSectionWithImpression":false},"trackingPixel":{"pixel_ids":["nva5m"]},"bing":{}}</script> <script type="application/json" class="u14-data-layer" data-component="u14-data-layer" id="data-layer">{"page":{"pageId":"","pageKey":"de-de","pageName":"Erfolgreiche Kampagnen auf Twitter","pagePath":"/content/marketing-twitter/de/success-stories","pageType":"content-page","pagePublishDate":"","language":"de","geoRegion":"de","category":{"tags":{"tagIDs":[],"tagNames":[]},"scribe":{"section":"success-stories","page":"marketing","element":"page"}},"attribute":{}}}</script> <link rel="stylesheet" href="https://cdn.cms-twdigitalassets.com/etc/designs/marketing2-twitter/public/css/core.css.twhash.p.f.9722806dcfcf9c751bf180a9614374a2.css" media="screen" type="text/css"/> <link rel="stylesheet" href="https://cdn.cms-twdigitalassets.com/etc/designs/marketing2-twitter/public/css/legacy-colors.css.twhash.p.f.20fd26d638816cbce52d44904fc9c3c2.css" type="text/css"/> <link rel="stylesheet" href="https://cdn.cms-twdigitalassets.com/etc/designs/marketing2-twitter/public/css/project.css.twhash.p.f.6f54c0626190460ac7421a5e9b2111e3.css" media="screen" type="text/css"/> <link rel="stylesheet" href="https://cdn.cms-twdigitalassets.com/etc/designs/marketing2-twitter/public/css/print.css.twhash.p.f.67de1c964d9398cbf614aab841910ad6.css" media="print" type="text/css"/> </head> <body class=" twtr-theme--blue page content-page page-- twtr-color-bg--white-neutral js-no-scroll atm-light " style="--theme-color: var(--blue-dark)" data-analytics-page="marketing" data-analytics-section="success-stories" data-analytics-component="success-stories" data-analytics-element="page"> <div style="--nav-height: var(--navbar-tall)"> <div id="twBearerToken" data-value="AAAAAAAAAAAAAAAAAAAAACHguwAAAAAAaSlT0G31NDEyg%2BSnBN5JuyKjMCU%3Dlhg0gv0nE7KKyiJNEAojQbn8Y3wJm1xidDK7VnKGBP4ByJwHPb" style="display:none"></div> <div id="twAuthenticationFlag" data-value="guest" style="display:none"></div> <div id="twGeoLocationRegion" data-value="other" style="display:none"></div> <div class="u01b__page-padding"></div> <div class="u01b js-twtr-nav u01b--white u01b--text-dark twtr-color-bg--white-neutral is-fixed"> <div class="twtr-container--wide"> <div class="twtr-grid"> <div class="twtr-col-12"> <div class="u01b__nav-content"> <a class="u01b__skip-nav-content" href="#twtr-main">Skip to main content</a> <div class="u01b__nav-home"> <div class="u01b__nav-controls"> <a class="u01b__logo twtr-scribe-clicks" href="https://marketing.x.com/de" data-twtr-scribe-section="u01b-navigation" data-twtr-scribe-element="UT7M" data-twtr-scribe-component="twitter-logo-icon" aria-label="Marketing home"> <svg viewbox="0 0 1200 1227" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" role="none" class="u01b__icon-home"> <path d="M714.163 519.284L1160.89 0H1055.03L667.137 450.887L357.328 0H0L468.492 681.821L0 1226.37H105.866L515.491 750.218L842.672 1226.37H1200L714.137 519.284H714.163ZM569.165 687.828L521.697 619.934L144.011 79.6944H306.615L611.412 515.685L658.88 583.579L1055.08 1150.3H892.476L569.165 687.854V687.828Z" /> </svg> <span class="u01b__home-link twtr-type--bold-24"> Marketing </span> </a> </div> </div> <div class="u01b__dynamic-nav" data-links-json="[{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Einblicke","linkDisabled":false,"title":"Einblicke","path":"https://marketing.x.com/de/insights"},{"isActive":true,"hasActiveChild":false,"children":[],"overviewTitle":"Erfolgsstorys","linkDisabled":false,"title":"Erfolgsstorys","path":"https://marketing.x.com/de/success-stories"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Lösungen","linkDisabled":false,"title":"Lösungen","path":"https://marketing.x.com/de/solutions"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Inspiration ","linkDisabled":false,"title":"Inspiration ","path":"https://marketing.x.com/de/collections"}]" data-icon-chevron-right="<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" aria-hidden="true" focusable="false" role="none" class="twtr-icon"> <path opacity="0" d="M0 0h24v24H0z" /> <path d="M17.207 11.293l-7.5-7.5c-.39-.39-1.023-.39-1.414 0s-.39 1.023 0 1.414L15.086 12l-6.793 6.793c-.39.39-.39 1.023 0 1.414.195.195.45.293.707.293s.512-.098.707-.293l7.5-7.5c.39-.39.39-1.023 0-1.414z" /> </svg>" data-icon-arrow-left="<svg width="28px" height="28px" viewbox="0 0 28 28" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" aria-hidden="true" focusable="false" role="none" class="twtr-icon u01b__icon-arrow-left"> <g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"> <g transform="translate(-1216.000000, -298.000000)" stroke-width="2.25"> <g transform="translate(1200.000000, 282.000000)"> <g transform="translate(17.000000, 17.000000)"> <path d="M0.756410256,12.8589744 L25.7179487,12.8589744"></path> <path d="M13.2371795,25.3397436 L25.7179487,12.8589744"></path> <path d="M13.2371795,12.4807692 L25.3397436,0.378205128" transform="translate(19.288462, 6.429487) rotate(-90.000000) translate(-19.288462, -6.429487) "></path> </g> </g> </g> </g> </svg>" data-icon-chevron-down="<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" aria-hidden="true" focusable="false" role="none" class="twtr-icon"> <path opacity="0" d="M0 0h24v24H0z" /> <path d="M20.207 7.043c-.39-.39-1.023-.39-1.414 0L12 13.836 5.207 7.043c-.39-.39-1.023-.39-1.414 0s-.39 1.023 0 1.414l7.5 7.5c.195.195.45.293.707.293s.512-.098.707-.293l7.5-7.5c.39-.39.39-1.023 0-1.414z" /> </svg>" data-icon-close="<svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewbox="0 0 24 24" style="enable-background:new 0 0 24 24;" xml:space="preserve" aria-hidden="true" focusable="false" role="none" class="twtr-icon--md"> <g> <g> <defs> <rect id="SVGID_1_" x="-468" y="-1360" width="1440" height="3027" /> </defs> <clippath id="SVGID_2_"> <use xlink:href="#SVGID_1_" style="overflow:visible;" /> </clippath> </g> </g> <rect x="-468" y="-1360" class="st0" width="1440" height="3027" style="fill:rgb(0,0,0,0);stroke-width:3;stroke:rgb(0,0,0)" /> <path d="M13.4,12l5.8-5.8c0.4-0.4,0.4-1,0-1.4c-0.4-0.4-1-0.4-1.4,0L12,10.6L6.2,4.8c-0.4-0.4-1-0.4-1.4,0c-0.4,0.4-0.4,1,0,1.4 l5.8,5.8l-5.8,5.8c-0.4,0.4-0.4,1,0,1.4c0.2,0.2,0.4,0.3,0.7,0.3s0.5-0.1,0.7-0.3l5.8-5.8l5.8,5.8c0.2,0.2,0.5,0.3,0.7,0.3 s0.5-0.1,0.7-0.3c0.4-0.4,0.4-1,0-1.4L13.4,12z" /> </svg>" data-icon-search="<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" aria-hidden="true" focusable="false" role="none" class="twtr-icon"> <path opacity="0" d="M0 0h24v24H0z" /> <path d="M22.06 19.94l-3.73-3.73C19.38 14.737 20 12.942 20 11c0-4.97-4.03-9-9-9s-9 4.03-9 9 4.03 9 9 9c1.943 0 3.738-.622 5.21-1.67l3.73 3.73c.292.294.676.44 1.06.44s.768-.146 1.06-.44c.586-.585.586-1.535 0-2.12zM11 17c-3.308 0-6-2.692-6-6s2.692-6 6-6 6 2.692 6 6-2.692 6-6 6z" /> </svg>" data-icon-search-submit="<svg width="21" height="21" viewbox="0 0 21 21" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" role="none" class="twtr-icon"> <path fill-rule="evenodd" clip-rule="evenodd" d="M16.33 14.21L20.06 17.94C20.646 18.525 20.646 19.475 20.06 20.06C19.768 20.354 19.384 20.5 19 20.5C18.616 20.5 18.232 20.354 17.94 20.06L14.21 16.33C12.738 17.378 10.943 18 9 18C4.03 18 0 13.97 0 9C0 4.03 4.03 0 9 0C13.97 0 18 4.03 18 9C18 10.942 17.38 12.737 16.33 14.21ZM3 9C3 12.308 5.692 15 9 15C12.308 15 15 12.308 15 9C15 5.692 12.308 3 9 3C5.692 3 3 5.692 3 9Z" fill="white" /> </svg>" data-bg-color="white-neutral" data-root-page-title="Marketing" data-search-placeholder="Suche" data-search-enabled="true" data-search-page="https://marketing.x.com/de/search" data-search-query-key="q" data-search-query-type="?" data-scribe-element="UT7M" data-scribe-section="u01b-navigation" data-cta-enabled="true" data-profile-enabled="true" data-cta-text="Abonnieren" data-cta-link="https://marketing.x.com/de/subscribe.html?subscribe_cta=subscribe-header" data-cta-link-new-tab="false"> </div> <div class="u01b__static-nav"> </div> </div> </div> </div> </div> </div> <main class="twtr-color-bg--white-neutral marketing__header-banner-margin" id="twtr-main"> <div class="b04-image"> <div class="b04 "> <div class="b04__image b04__image--auto"> <picture> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/emea/de/masthead-updates/mtc-de-mob-ss.jpg.twimg.768.jpg" media="(max-width: 767px)"/> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/emea/de/masthead-updates/mtc-de-banner-ss.jpg.twimg.2560.jpg" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 2400 401%22%3E%3C/svg%3E" width="2400" height="401" data-src="/content/dam/marketing-twitter/emea/de/masthead-updates/mtc-de-banner-ss.jpg.twimg.1920.jpg" alt="Erfolgsstorys" data-object-fit="cover" class="b04__img b04__img-cover b04__img--auto is-aligned-center lazyload "/> </picture> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__block--top twtr-padding__section--bottom twtr-background--gray-50 "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="b02-rich-text-v2 twtr-rte-v2 twtr-component twtr-component--first"> <div class="b02-v2 twtr-rte-spacing--200 twtr-type--roman-50r twtr-color--gray-900 twtr-component-space--md"> <h1><span style="color: rgb(12,20,26);"><span class="twtr-type--bold-600"><b>Erfolgreiche Kampagnen auf Twitter</b></span></span></h1> </div> </div> <div class="ct01-columns twtr-component"> <div class="ct01 twtr-padding__nested--top twtr-padding__section--bottom has-no-gutter "> <div class="ct01__content "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 twtr-order-0-xs twtr-order-0-md none "> <div class="ct01__wrapper "> <div class="b04-image twtr-component--last twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--auto"> <a href="/na/en/success-stories/how-lego-brand-used-twitter-to-rebuildtheworld.html" target="_self" class="b04__image-link"> <picture> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/emea/de/success-stories/audi/Audi_Image1.jpg.twimg.768.jpg" media="(max-width: 767px)"/> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/emea/de/success-stories/audi/Audi_Image1.jpg.twimg.2560.jpg" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 2000 1509%22%3E%3C/svg%3E" width="2000" height="1509" data-src="/content/dam/marketing-twitter/emea/de/success-stories/audi/Audi_Image1.jpg.twimg.1920.jpg" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--auto is-aligned-center lazyload "/> </picture> </a> </div> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-5 twtr-offset-1-md twtr-order-2-xs twtr-order-2-md none "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--medium " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--dark-gray-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="Q560"> <p><b>Fallstudie</b></p> </div> </div> <div class="b02-rich-text-v2 twtr-rte-v2 twtr-component"> <div class="b02-v2 twtr-rte-spacing--200 twtr-type--roman-50r twtr-color--gray-900 twtr-component-space--md"> <p><span class="twtr-type--bold-500r">Wie Twitter die Launchkampagne für den Audi e-tron GT ankurbelte</span></p> </div> </div> <div class="b03-button twtr-component--last twtr-component"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--tertiary twtr-btn--size-jumbo twtr-btn-color--tertiary-blue twtr-btn__icon--right twtr-scribe-clicks" href="https://marketing.x.com/de/success-stories/wie-twitter-die-launchkampagne-fuer-den-audi-e-tron-gt-ankurbelt" target="_self" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="WX91" data-twtr-scribe-component="fallstudie-anzeigen" data-text="Fallstudie anzeigen"> <!--/* Button text --> Fallstudie anzeigen <svg width="20px" height="20px" viewbox="0 0 20 20" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" aria-hidden="true" role="none" class="b03__icon twtr-icon twtr-color-fill--white-neutral"> <title>bracket@1x</title> <g id="bracket" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="Group-2-Copy" transform="translate(10.000000, 10.000000) rotate(-90.000000) translate(-10.000000, -10.000000) "> <g id="Group-2"> <rect id="Rectangle" x="0" y="0" width="20" height="20"></rect> <polyline id="Path-2" stroke="#1DA1F2" stroke-linecap="round" stroke-linejoin="round" points="6 8 10 12 14 8"></polyline> </g> </g> </g> </svg> </a> </div> </div> </div> </div> </div> </div> </div> </div> <div class="c04-article-card-grid twtr-component--last twtr-component"> <div class="c04" data-chevron-svg="<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" aria-hidden="true" focusable="false" role="none" class="c04__pagination-chevron"> <path opacity="0" d="M0 0h24v24H0z" /> <path d="M20.207 14.543l-7.5-7.5c-.39-.39-1.023-.39-1.414 0l-7.5 7.5c-.39.39-.39 1.023 0 1.414.195.195.45.293.707.293s.512-.098.707-.293L12 9.164l6.793 6.793c.195.195.45.293.707.293s.512-.098.707-.293c.39-.39.39-1.023 0-1.414z" /> </svg>" data-exclude="/content/marketing-twitter/de/success-stories" data-card-size="b23--height-md" data-drop-shadow="false" data-link-target="false" data-image-animated="true" data-card-type="article-card" data-path="/content/marketing-twitter/de/success-stories" data-limit="9" data-all-tags="["marketing-twitter:content","marketing-twitter:article-type/case-study"]" data-hide-image="false" data-hide-eyebrow="false" data-hide-title="false" data-hide-subtitle="false" data-hide-cta="true" data-filters="{"dropdowns":[{"placeholder":"Nach Industrie filtern","multiselectEnabled":false,"tag":{"id":"marketing-twitter:content/industry","title":"Branche","children":[{"id":"marketing-twitter:content/industry/alcohol","title":"Alkoholische Getränke"},{"id":"marketing-twitter:content/industry/automotive","title":"Kfz"},{"id":"marketing-twitter:content/industry/b2c","title":"B2C"},{"id":"marketing-twitter:content/industry/b2b","title":"B2B"},{"id":"marketing-twitter:content/industry/cpg","title":"Verbrauchsgüter"},{"id":"marketing-twitter:content/industry/education","title":"Bildung"},{"id":"marketing-twitter:content/industry/dining-restaurants","title":"Restaurants"},{"id":"marketing-twitter:content/industry/financial-services","title":"Finanzdienstleistungen"},{"id":"marketing-twitter:content/industry/government-and-politics","title":"Behörden und Politik"},{"id":"marketing-twitter:content/industry/healthcare-pharma","title":"Gesundheits- und Pharmabereich"},{"id":"marketing-twitter:content/industry/manufacturing-industries","title":"Fertigungsbranche"},{"id":"marketing-twitter:content/industry/media-entertainment","title":"Medien und Unterhaltung"},{"id":"marketing-twitter:content/industry/mobile-apps","title":"Mobile-First-Firmen"},{"id":"marketing-twitter:content/industry/nonprofit-organisations","title":"Gemeinnützige Einrichtungen"},{"id":"marketing-twitter:content/industry/professional-services","title":"Professionelle Dienstleistungen"},{"id":"marketing-twitter:content/industry/retail","title":"Einzelhandel"},{"id":"marketing-twitter:content/industry/telecommunications","title":"Telekommunikation"},{"id":"marketing-twitter:content/industry/travel-leisure","title":"Reise und Freizeit"},{"id":"marketing-twitter:content/industry/transportation","title":"Transport"},{"id":"marketing-twitter:content/industry/banking","title":"Banking"},{"id":"marketing-twitter:content/industry/fashion","title":"Fashion"},{"id":"marketing-twitter:content/industry/foods-drinks","title":"Foods \u0026 Drinks"}]}},{"placeholder":"Filtern nach Marketingziel","multiselectEnabled":false,"tag":{"id":"marketing-twitter:content/marketing-objective","title":"Marketingziel","children":[{"id":"marketing-twitter:content/marketing-objective/drive-performance","title":"Leistung verbessern"},{"id":"marketing-twitter:content/marketing-objective/create-engagement","title":"Interaktion fördern"},{"id":"marketing-twitter:content/marketing-objective/measure-results","title":"Ergebnisse messen"},{"id":"marketing-twitter:content/marketing-objective/learning-to-fly","title":"Lass dir Flügel wachsen"},{"id":"marketing-twitter:content/marketing-objective/power-of-video","title":"Die starke Wirkung von Videos"}]}}]}" data-dropdowns="[{"placeholder":"Nach Industrie filtern","multiselectEnabled":false,"tag":{"id":"marketing-twitter:content/industry","title":"Branche","children":[{"id":"marketing-twitter:content/industry/alcohol","title":"Alkoholische Getränke"},{"id":"marketing-twitter:content/industry/automotive","title":"Kfz"},{"id":"marketing-twitter:content/industry/b2c","title":"B2C"},{"id":"marketing-twitter:content/industry/b2b","title":"B2B"},{"id":"marketing-twitter:content/industry/cpg","title":"Verbrauchsgüter"},{"id":"marketing-twitter:content/industry/education","title":"Bildung"},{"id":"marketing-twitter:content/industry/dining-restaurants","title":"Restaurants"},{"id":"marketing-twitter:content/industry/financial-services","title":"Finanzdienstleistungen"},{"id":"marketing-twitter:content/industry/government-and-politics","title":"Behörden und Politik"},{"id":"marketing-twitter:content/industry/healthcare-pharma","title":"Gesundheits- und Pharmabereich"},{"id":"marketing-twitter:content/industry/manufacturing-industries","title":"Fertigungsbranche"},{"id":"marketing-twitter:content/industry/media-entertainment","title":"Medien und Unterhaltung"},{"id":"marketing-twitter:content/industry/mobile-apps","title":"Mobile-First-Firmen"},{"id":"marketing-twitter:content/industry/nonprofit-organisations","title":"Gemeinnützige Einrichtungen"},{"id":"marketing-twitter:content/industry/professional-services","title":"Professionelle Dienstleistungen"},{"id":"marketing-twitter:content/industry/retail","title":"Einzelhandel"},{"id":"marketing-twitter:content/industry/telecommunications","title":"Telekommunikation"},{"id":"marketing-twitter:content/industry/travel-leisure","title":"Reise und Freizeit"},{"id":"marketing-twitter:content/industry/transportation","title":"Transport"},{"id":"marketing-twitter:content/industry/banking","title":"Banking"},{"id":"marketing-twitter:content/industry/fashion","title":"Fashion"},{"id":"marketing-twitter:content/industry/foods-drinks","title":"Foods \u0026 Drinks"}]}},{"placeholder":"Filtern nach Marketingziel","multiselectEnabled":false,"tag":{"id":"marketing-twitter:content/marketing-objective","title":"Marketingziel","children":[{"id":"marketing-twitter:content/marketing-objective/drive-performance","title":"Leistung verbessern"},{"id":"marketing-twitter:content/marketing-objective/create-engagement","title":"Interaktion fördern"},{"id":"marketing-twitter:content/marketing-objective/measure-results","title":"Ergebnisse messen"},{"id":"marketing-twitter:content/marketing-objective/learning-to-fly","title":"Lass dir Flügel wachsen"},{"id":"marketing-twitter:content/marketing-objective/power-of-video","title":"Die starke Wirkung von Videos"}]}}]" data-pagination="loadMore" data-search-enabled="false" data-sort-enabled="false" data-default-sort="descDate" data-placeholder-position="inside"> </div> </div> </div> </div> </div> </div> </div> </div> </main> <div> <div class="ct01_columns ct01-columns"> <div class="ct01 twtr-padding__section--top twtr-padding__section--bottom twtr-background--gray-900 "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-9 none "> <div class="ct01__wrapper "> <div class="b02-rich-text-v2 twtr-rte-v2 twtr-component--last twtr-component twtr-component--first"> <div class="b02-v2 twtr-rte-spacing--200 twtr-color--gray-700 twtr-component-space--md"> <p><span class="twtr-type--bold-500r"><span class="twtr-color--gray-0">Die neuesten Marketinganalysen von X. </span></span></p> <p><span class="twtr-type--bold-500r"><span class="twtr-color--blue-400">Bequem per E-Mail erhalten.</span></span></p> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-3 none "> <div class="ct01__wrapper "> <div class="b03-button twtr-component--last twtr-component twtr-component--first"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--secondary twtr-btn--size-default twtr-btn-color--secondary-white twtr-btn__icon--noicon twtr-scribe-clicks" href="https://marketing.twitter.com/de/subscribe?subscribe_cta=subscribe-footer.html" target="_self" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="Y4G5" data-twtr-scribe-component="abonnieren" data-text="Abonnieren"> <!--/* Button text --> Abonnieren </a> </div> </div> </div> </div> </div> </div> </div> </div> <footer class="u02 twtr-background--gray-900"> <div class="twtr-container"> <div class="u02__wrapper"> <div class="u02__row u02__network-map"> <div class="twtr-grid u02__twtr-grid"> <div class="js-accordion u02__column"> <h4 class="u02__column__parent twtr-type--bold-14 twtr-color--gray-0 is-opaque"> <button class="u02__trigger" type="button"> X Plattform <span class="u02__icon twtr-color-fill--gray-0 twtr-hidden--md twtr-hidden--lg twtr-hidden--xl"> <svg xmlns="http://www.w3.org/2000/svg" width="17" height="9.5" viewbox="0 0 17 9.5" aria-hidden="true" focusable="false" role="none" class="twtr-icon--sm"> <path d="M16.707.293c-.39-.39-1.023-.39-1.414 0L8.5 7.086 1.707.293c-.39-.39-1.023-.39-1.414 0s-.39 1.023 0 1.414l7.5 7.5c.195.195.45.293.707.293s.512-.098.707-.293l7.5-7.5c.39-.39.39-1.023 0-1.414z" /> </svg> </span> </button> </h4> <ul class="u02__column__list" role="region"> <li class="u02__link-item"> <a href="https://x.com/" title="X.com" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="HICL" data-twtr-scribe-component="x-com" rel="noopener"> X.com </a> </li> <li class="u02__link-item"> <a href="https://status.twitterstat.us/" title="Status" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="HICL" data-twtr-scribe-component="status" rel="noopener"> Status </a> </li> <li class="u02__link-item"> <a href="https://help.x.com/resources/accessibility" title="Barrierefreiheit" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="HICL" data-twtr-scribe-component="barrierefreiheit" rel="noopener"> Barrierefreiheit </a> </li> <li class="u02__link-item"> <a href="https://publish.x.com" title="Post einbetten" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="HICL" data-twtr-scribe-component="post-einbetten" rel="noopener"> Post einbetten </a> </li> <li class="u02__link-item"> <a href="https://privacy.x.com/" title="Privacy Center" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="HICL" data-twtr-scribe-component="privacy-center" rel="noopener"> Privacy Center </a> </li> <li class="u02__link-item"> <a href="https://transparency.x.com/" title="Transparency Center" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="HICL" data-twtr-scribe-component="transparency-center" rel="noopener"> Transparency Center </a> </li> <li class="u02__link-item"> <a href="https://help.x.com/using-x/download-the-x-app" title="X App herunterladen" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="HICL" data-twtr-scribe-component="x-app-herunterladen" rel="noopener"> X App herunterladen </a> </li> </ul> </div> <div class="js-accordion u02__column"> <h4 class="u02__column__parent twtr-type--bold-14 twtr-color--gray-0 is-opaque"> <button class="u02__trigger" type="button"> X Corp. <span class="u02__icon twtr-color-fill--gray-0 twtr-hidden--md twtr-hidden--lg twtr-hidden--xl"> <svg xmlns="http://www.w3.org/2000/svg" width="17" height="9.5" viewbox="0 0 17 9.5" aria-hidden="true" focusable="false" role="none" class="twtr-icon--sm"> <path d="M16.707.293c-.39-.39-1.023-.39-1.414 0L8.5 7.086 1.707.293c-.39-.39-1.023-.39-1.414 0s-.39 1.023 0 1.414l7.5 7.5c.195.195.45.293.707.293s.512-.098.707-.293l7.5-7.5c.39-.39.39-1.023 0-1.414z" /> </svg> </span> </button> </h4> <ul class="u02__column__list" role="region"> <li class="u02__link-item"> <a href="https://about.x.com/en/who-we-are/our-company.html" title="Über das Unternehmen" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="HICL" data-twtr-scribe-component="-ber-das-unternehmen" rel="noopener"> Über das Unternehmen </a> </li> <li class="u02__link-item"> <a href="https://blog.x.com/" title="Unternehmens-News" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="HICL" data-twtr-scribe-component="unternehmens-news" rel="noopener"> Unternehmens-News </a> </li> <li class="u02__link-item"> <a href="https://about.x.com/en/who-we-are/brand-toolkit.html" title="Marken-Toolkit" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="HICL" data-twtr-scribe-component="marken-toolkit" rel="noopener"> Marken-Toolkit </a> </li> <li class="u02__link-item"> <a href="https://careers.x.com/" title="Jobs und Praktika" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="HICL" data-twtr-scribe-component="jobs-und-praktika" rel="noopener"> Jobs und Praktika </a> </li> <li class="u02__link-item"> <a href="https://investor.twitterinc.com/" title="Investor*innen" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="HICL" data-twtr-scribe-component="investor-innen" rel="noopener"> Investor*innen </a> </li> </ul> </div> <div class="js-accordion u02__column"> <h4 class="u02__column__parent twtr-type--bold-14 twtr-color--gray-0 is-opaque"> <button class="u02__trigger" type="button"> Hilfe <span class="u02__icon twtr-color-fill--gray-0 twtr-hidden--md twtr-hidden--lg twtr-hidden--xl"> <svg xmlns="http://www.w3.org/2000/svg" width="17" height="9.5" viewbox="0 0 17 9.5" aria-hidden="true" focusable="false" role="none" class="twtr-icon--sm"> <path d="M16.707.293c-.39-.39-1.023-.39-1.414 0L8.5 7.086 1.707.293c-.39-.39-1.023-.39-1.414 0s-.39 1.023 0 1.414l7.5 7.5c.195.195.45.293.707.293s.512-.098.707-.293l7.5-7.5c.39-.39.39-1.023 0-1.414z" /> </svg> </span> </button> </h4> <ul class="u02__column__list" role="region"> <li class="u02__link-item"> <a href="https://help.x.com/" title="Hilfe-Center" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="HICL" data-twtr-scribe-component="hilfe-center" rel="noopener"> Hilfe-Center </a> </li> <li class="u02__link-item"> <a href="https://help.x.com/en/using-twitter" title="Nutzung von X" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="HICL" data-twtr-scribe-component="nutzung-von-x" rel="noopener"> Nutzung von X </a> </li> <li class="u02__link-item"> <a href="https://create.x.com/" title="X für Gestalter*innen" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="HICL" data-twtr-scribe-component="x-f-r-gestalter-innen" rel="noopener"> X für Gestalter*innen </a> </li> <li class="u02__link-item"> <a href="https://business.x.com/en/help.html" title="Ads-Hilfe-Center" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="HICL" data-twtr-scribe-component="ads-hilfe-center" rel="noopener"> Ads-Hilfe-Center </a> </li> <li class="u02__link-item"> <a href="https://help.x.com/en/managing-your-account" title="Account-Verwaltung" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="HICL" data-twtr-scribe-component="account-verwaltung" rel="noopener"> Account-Verwaltung </a> </li> <li class="u02__link-item"> <a href="https://preferencecenter.x.com/" title="E-Mail-Einstellungen" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="HICL" data-twtr-scribe-component="e-mail-einstellungen" rel="noopener"> E-Mail-Einstellungen </a> </li> <li class="u02__link-item"> <a href="https://help.x.com/en/rules-and-policies" title="Regeln und Richtlinien" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="HICL" data-twtr-scribe-component="regeln-und-richtlinien" rel="noopener"> Regeln und Richtlinien </a> </li> <li class="u02__link-item"> <a href="https://help.x.com/de/forms.html" title="Kontakt" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="HICL" data-twtr-scribe-component="kontakt" rel="noopener"> Kontakt </a> </li> </ul> </div> <div class="js-accordion u02__column"> <h4 class="u02__column__parent twtr-type--bold-14 twtr-color--gray-0 is-opaque"> <button class="u02__trigger" type="button"> Entwicklerressourcen <span class="u02__icon twtr-color-fill--gray-0 twtr-hidden--md twtr-hidden--lg twtr-hidden--xl"> <svg xmlns="http://www.w3.org/2000/svg" width="17" height="9.5" viewbox="0 0 17 9.5" aria-hidden="true" focusable="false" role="none" class="twtr-icon--sm"> <path d="M16.707.293c-.39-.39-1.023-.39-1.414 0L8.5 7.086 1.707.293c-.39-.39-1.023-.39-1.414 0s-.39 1.023 0 1.414l7.5 7.5c.195.195.45.293.707.293s.512-.098.707-.293l7.5-7.5c.39-.39.39-1.023 0-1.414z" /> </svg> </span> </button> </h4> <ul class="u02__column__list" role="region"> <li class="u02__link-item"> <a href="https://developer.x.com/en" title="Entwickler-Home" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="HICL" data-twtr-scribe-component="entwickler-home" rel="noopener"> Entwickler-Home </a> </li> <li class="u02__link-item"> <a href="https://developer.x.com/en/docs" title="Dokumentation" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="HICL" data-twtr-scribe-component="dokumentation" rel="noopener"> Dokumentation </a> </li> <li class="u02__link-item"> <a href="https://twittercommunity.com/" title="Foren" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="HICL" data-twtr-scribe-component="foren" rel="noopener"> Foren </a> </li> <li class="u02__link-item"> <a href="https://developer.x.com/en/community" title="Communities" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="HICL" data-twtr-scribe-component="communities" rel="noopener"> Communities </a> </li> <li class="u02__link-item"> <a href="https://blog.x.com/developer/" title="Entwickler-Blog" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="HICL" data-twtr-scribe-component="entwickler-blog" rel="noopener"> Entwickler-Blog </a> </li> <li class="u02__link-item"> <a href="https://blog.x.com/engineering/en_us.html" title="Engineering-Blog" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="HICL" data-twtr-scribe-component="engineering-blog" rel="noopener"> Engineering-Blog </a> </li> <li class="u02__link-item"> <a href="https://developer.x.com/en/more/developer-terms" title="Entwicklerbedingungen" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="HICL" data-twtr-scribe-component="entwicklerbedingungen" rel="noopener"> Entwicklerbedingungen </a> </li> </ul> </div> <div class="js-accordion u02__column"> <h4 class="u02__column__parent twtr-type--bold-14 twtr-color--gray-0 is-opaque"> <button class="u02__trigger" type="button"> Unternehmensressourcen <span class="u02__icon twtr-color-fill--gray-0 twtr-hidden--md twtr-hidden--lg twtr-hidden--xl"> <svg xmlns="http://www.w3.org/2000/svg" width="17" height="9.5" viewbox="0 0 17 9.5" aria-hidden="true" focusable="false" role="none" class="twtr-icon--sm"> <path d="M16.707.293c-.39-.39-1.023-.39-1.414 0L8.5 7.086 1.707.293c-.39-.39-1.023-.39-1.414 0s-.39 1.023 0 1.414l7.5 7.5c.195.195.45.293.707.293s.512-.098.707-.293l7.5-7.5c.39-.39.39-1.023 0-1.414z" /> </svg> </span> </button> </h4> <ul class="u02__column__list" role="region"> <li class="u02__link-item"> <a href="https://business.x.com/en/advertising.html" title="Werben" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="HICL" data-twtr-scribe-component="werben" rel="noopener"> Werben </a> </li> <li class="u02__link-item"> <a href="https://business.x.com/" title="X für Unternehmen" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="HICL" data-twtr-scribe-component="x-f-r-unternehmen" rel="noopener"> X für Unternehmen </a> </li> <li class="u02__link-item"> <a href="https://business.x.com/en/resources.html" title="Ressourcen u. Leitfäden" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="HICL" data-twtr-scribe-component="ressourcen-u-leitf-den" rel="noopener"> Ressourcen u. Leitfäden </a> </li> <li class="u02__link-item"> <a href="https://marketing.x.com/" title="X für Marketer*innen" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="HICL" data-twtr-scribe-component="x-f-r-marketer-innen"> X für Marketer*innen </a> </li> <li class="u02__link-item"> <a href="https://marketing.x.com/en/insights" title="Marketing-Insights" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="HICL" data-twtr-scribe-component="marketing-insights"> Marketing-Insights </a> </li> <li class="u02__link-item"> <a href="https://marketing.x.com/en/success-stories" title="Markeninspiration" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="HICL" data-twtr-scribe-component="markeninspiration"> Markeninspiration </a> </li> <li class="u02__link-item"> <a href="https://www.xadsacademy.com/sl/5c3e29ed" title="X Ads Academy" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="HICL" data-twtr-scribe-component="x-ads-academy" rel="noopener"> X Ads Academy </a> </li> </ul> </div> </div> </div> <div class="u02__row u02__legal"> <div class="twtr-grid u02__twtr-grid u02__bottom-container"> <div class="u02__column u02__column--bottom"> <span class="u02__column-footnote twtr-type--roman-14 twtr-color--gray-0 is-opaque"> © 2025 X Corp. </span> </div> <div class="u02__column u02__column--bottom"> <a href="https://help.x.com/rules-and-policies/twitter-cookies" title="Cookies" target="_blank" class="u02__column-footnote u02__meta-links twtr-type--roman-14 twtr-color--gray-0 is-opaque has-hover twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="HICL" data-twtr-scribe-component="cookies" rel="noopener"> Cookies </a> </div> <div class="u02__column u02__column--bottom"> <a href="https://x.com/privacy" title="Datenschutz" target="_blank" class="u02__column-footnote u02__meta-links twtr-type--roman-14 twtr-color--gray-0 is-opaque has-hover twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="HICL" data-twtr-scribe-component="datenschutz" rel="noopener"> Datenschutz </a> </div> <div class="u02__column u02__column--bottom"> <a href="https://x.com/tos" title="AGB" target="_blank" class="u02__column-footnote u02__meta-links twtr-type--roman-14 twtr-color--gray-0 is-opaque has-hover twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="HICL" data-twtr-scribe-component="agb" rel="noopener"> AGB </a> </div> <div class="u02__column u02__column--bottom"> <div class="u03"> <button class="u03__current-region js-open twtr-type--roman-14 twtr-color--gray-0 is-opaque has-hover" aria-label="Select Region" type="button"> German <svg xmlns="http://www.w3.org/2000/svg" width="17" height="9.5" viewbox="0 0 17 9.5" aria-hidden="true" focusable="false" role="none" class="twtr-icon--sm twtr-color-fill--white-neutral has-hover"> <path d="M16.707.293c-.39-.39-1.023-.39-1.414 0L8.5 7.086 1.707.293c-.39-.39-1.023-.39-1.414 0s-.39 1.023 0 1.414l7.5 7.5c.195.195.45.293.707.293s.512-.098.707-.293l7.5-7.5c.39-.39.39-1.023 0-1.414z" /> </svg> </button> <div class="u03__modal twtr-color-bg--blue-extra-dark" role="dialog" aria-label="Select language" aria-modal="true"> <button type='button' class="u03__close-button js-close" aria-label="close"> <span class="twtr-hidden--xs twtr-hidden--sm"><svg xmlns="http://www.w3.org/2000/svg" width="46" height="72" viewbox="0 0 46 72" aria-hidden="true" focusable="false" role="none" class="twtr-icon--lg twtr-color-fill--white-neutral has-hover"> <path d="M27.243 36l14.879-14.879a2.998 2.998 0 0 0 0-4.242 2.998 2.998 0 0 0-4.242 0L23 31.758 8.122 16.879a2.998 2.998 0 0 0-4.242 0 2.998 2.998 0 0 0 0 4.242L18.758 36 3.879 50.879A2.998 2.998 0 0 0 6.001 56a2.99 2.99 0 0 0 2.121-.879L23 40.242l14.879 14.879A2.991 2.991 0 0 0 40 56a2.998 2.998 0 0 0 2.121-5.121L27.243 36z" /> </svg></span> <span class="twtr-hidden--md twtr-hidden--lg twtr-hidden--xl"><svg xmlns="http://www.w3.org/2000/svg" width="46" height="72" viewbox="0 0 46 72" aria-hidden="true" focusable="false" role="none" class="twtr-icon--lg twtr-color-fill--white-neutral has-hover"> <path d="M27.243 36l14.879-14.879a2.998 2.998 0 0 0 0-4.242 2.998 2.998 0 0 0-4.242 0L23 31.758 8.122 16.879a2.998 2.998 0 0 0-4.242 0 2.998 2.998 0 0 0 0 4.242L18.758 36 3.879 50.879A2.998 2.998 0 0 0 6.001 56a2.99 2.99 0 0 0 2.121-.879L23 40.242l14.879 14.879A2.991 2.991 0 0 0 40 56a2.998 2.998 0 0 0 2.121-5.121L27.243 36z" /> </svg></span> </button> <!-- From accessibility standpoint close button goes first, logo should be second when displayed, as close button is always displayed in all views (desktop and mobile). --> <a href="https://marketing.x.com/de" class="u03__brand"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" aria-hidden="true" focusable="false" role="none" class="u03__brand-icon twtr-icon--base twtr-color-fill--white-neutral"> <path opacity="0" d="M0 0h24v24H0z" /> <path d="M23.643 4.937c-.835.37-1.732.62-2.675.733.962-.576 1.7-1.49 2.048-2.578-.9.534-1.897.922-2.958 1.13-.85-.904-2.06-1.47-3.4-1.47-2.572 0-4.658 2.086-4.658 4.66 0 .364.042.718.12 1.06-3.873-.195-7.304-2.05-9.602-4.868-.4.69-.63 1.49-.63 2.342 0 1.616.823 3.043 2.072 3.878-.764-.025-1.482-.234-2.11-.583v.06c0 2.257 1.605 4.14 3.737 4.568-.392.106-.803.162-1.227.162-.3 0-.593-.028-.877-.082.593 1.85 2.313 3.198 4.352 3.234-1.595 1.25-3.604 1.995-5.786 1.995-.376 0-.747-.022-1.112-.065 2.062 1.323 4.51 2.093 7.14 2.093 8.57 0 13.255-7.098 13.255-13.254 0-.2-.005-.402-.014-.602.91-.658 1.7-1.477 2.323-2.41z" /> </svg> <span class="u03__site-name twtr-type--bold-16 twtr-color--gray-0">Marketing</span> </a> <div class="u03__region-list-container"> <div class="twtr-container"> <ul class="u03__region-list twtr-grid" data-choose-text="Region auswählen" data-back-text="Zurück"> <li class="u03__region-list-item twtr-col-md-4"> <a href="https://marketing.x.com/en/success-stories" class="twtr-color--gray-0 twtr-type--bold-24 has-hover u03__region-link"> English - North America </a> </li> <li class="u03__region-list-item twtr-col-md-4"> <a href="https://marketing.x.com/es/success-stories" class="twtr-color--gray-0 twtr-type--bold-24 has-hover u03__region-link"> Español - América Latina </a> </li> <li class="u03__region-list-item twtr-col-md-4"> <a href="https://marketing.x.com/ar/success-stories" class="twtr-color--gray-0 twtr-type--bold-24 has-hover u03__region-link"> تسويق </a> </li> <li class="u03__region-list-item twtr-col-md-4"> <a href="https://marketing.x.com/fr/success-stories" class="twtr-color--gray-0 twtr-type--bold-24 has-hover u03__region-link"> Français </a> </li> <li class="u03__region-list-item twtr-col-md-4"> <a href="https://marketing.x.com/de/success-stories" class="twtr-color--blue-light u03__region-list-item--underline twtr-type--bold-24 has-hover u03__region-link" aria-current="page"> German </a> </li> <li class="u03__region-list-item twtr-col-md-4"> <a href="https://marketing.x.com/ja/success-stories" class="twtr-color--gray-0 twtr-type--bold-24 has-hover u03__region-link"> 日本語 </a> </li> <li class="u03__region-list-item twtr-col-md-4"> <a href="https://marketing.x.com/ko/success-stories" class="twtr-color--gray-0 twtr-type--bold-24 has-hover u03__region-link"> 한국어 </a> </li> <li class="u03__region-list-item twtr-col-md-4"> <a href="https://marketing.x.com/pt/success-stories" class="twtr-color--gray-0 twtr-type--bold-24 has-hover u03__region-link"> Português - Brasil </a> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </footer> <div class="m04-dynamic-data"> <script type="application/json" id="data-layer" data-component="m04-dynamic-data-layer"> {"datalayer":{"page":{"pageId":"","pageKey":"de-de","pageType":"content-page","pageLanguageCode":"de","pageRegionCode":"de","tagNames":[],"tagIDs":[]}}} </script> </div> </div> <div id="page-props" data-privacy-config="enabled" data-page-title="Erfolgreiche Kampagnen auf Twitter" data-page-path="/content/marketing-twitter/de/success-stories"> </div> <script type="text/javascript" src="https://platform.twitter.com/widgets.js"></script> <script type="text/javascript" src="/etc/designs/marketing2-twitter/public/js/core.js.twhash.p.f.c0a06ce3def1bf9035729fcf1b100bd4.js"></script> <script type="text/javascript" src="/etc/designs/marketing2-twitter/public/js/project.js.twhash.p.f.5a7ed5db9ce763ac9f207ba6468e4d0b.js"></script> <div id="u12" class="u12-data-protection-notice"> <div class="u12-data-protection-notice__item u12-data-protection-notice__item--b is-hidden"> <div class="u12b-opt-in" id="u12b" data-cname="twtr_pixel_opt_in"> <div class="u12b-opt-in__item u12-data-protection-notice__notice"> <div class="u12b-opt-in__content"> <div class="u12b-opt-in__copy"> <p class="mtc-font twtr-font"> <b>Cookies… aber nicht zum Essen...</b><br /><br /> X und seine Partner möchten dir mit Cookies einen besseren, sichereren und schnelleren Service bieten und unser Geschäft unterstützen. Einige Cookies sind erforderlich, wenn du unsere Services nutzen möchtest, verbessern unsere Services und sorgen dafür, dass sie korrekt funktionieren. <a href="https://help.twitter.com/rules-and-policies/twitter-cookies" target="_blank" rel="noopener">Mehr über deine Wahlmöglichkeiten erfahren</a>. </p> </div> <div class="u12b-opt-in__choice twtr-scribe-clicks-within"> <ul class="u12b-opt-in__choice-list"> <li class="u12b-opt-in__choice-list-item"> <button class="u12b-opt-in__button is-blue u12b-opt-in__button--accept mtc-font twtr-font js-accept twtr-scribe-clicks" data-twtr-scribe-section="u12-data-protection-notice" data-twtr-scribe-element="Q2WR" data-twtr-scribe-component="data-protection-notice"> Alle Cookies akzeptieren </button> </li> <li class="u12b-opt-in__choice-list-item"> <button class="u12b-opt-in__button is-naked u12b-opt-in__button--decline mtc-font twtr-font js-decline twtr-scribe-clicks" data-twtr-scribe-section="u12-data-protection-notice" data-twtr-scribe-element="Q2WR" data-twtr-scribe-component="data-protection-notice"> Unwesentliche Cookies ablehnen </button> </li> </ul> </div> </div> </div> </div> </div> </div> <div id="gtag" data-gtag-csv="G-FZ8G0T1V74"></div> <link rel="stylesheet" href="https://cdn.cms-twdigitalassets.com/etc/designs/common-twitter/clientlib-u12-data-protection-notice.min.twhash.p.cl.8d93205985d36dea4268f79e373e2b02.css" type="text/css"> <script src="/etc/designs/common-twitter/clientlib-u12-data-protection-notice.min.twhash.p.cl.6e7bf832b5adc4162fc58b1b629a7c6c.js"></script> <script src="/etc/designs/boilerplate-twitter/clientlibs-refsource.min.twhash.p.cl.7130200325ea3a5900605ca508f725b9.js"></script> </div> </body> </html>