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Google Shopping - Wikipedia
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id="siteNotice"></div> </div> <div class="pre-content heading-holder"> <div class="page-heading"> <h1 id="firstHeading" class="firstHeading mw-first-heading"><span class="mw-page-title-main">Google Shopping</span></h1> <div class="tagline"></div> </div> <ul id="p-associated-pages" class="minerva__tab-container"> <li class="minerva__tab selected"> <a class="minerva__tab-text" href="/wiki/Google_Shopping" rel="" data-event-name="tabs.subject">Article</a> </li> <li class="minerva__tab "> <a class="minerva__tab-text" href="/wiki/Talk:Google_Shopping" rel="discussion" data-event-name="tabs.talk">Talk</a> </li> </ul> <nav class="page-actions-menu"> <ul id="p-views" class="page-actions-menu__list"> <li id="language-selector" class="page-actions-menu__list-item"> <a role="button" href="#p-lang" data-mw="interface" data-event-name="menu.languages" title="Language" class="cdx-button cdx-button--size-large cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--icon-only 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class="minerva-icon minerva-icon--edit"></span> <span>Edit</span> </a> </li> </ul> </nav> <!-- version 1.0.2 (change every time you update a partial) --> <div id="mw-content-subtitle"></div> </div> <div id="bodyContent" class="content"> <div id="mw-content-text" class="mw-body-content"><script>function mfTempOpenSection(id){var block=document.getElementById("mf-section-"+id);block.className+=" open-block";block.previousSibling.className+=" open-block";}</script><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><section class="mf-section-0" id="mf-section-0"> <p class="mw-empty-elt"> </p> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><p><b>Google Shopping</b>,<sup id="cite_ref-Google_Commerce:_Building_a_better_shopping_experience_2-0" class="reference"><a href="#cite_note-Google_Commerce:_Building_a_better_shopping_experience-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> formerly <b>Google Product Search</b>, <b>Google Products</b> and <b>Froogle</b>, is a <a href="/wiki/Google" title="Google">Google</a> service created by <a href="/wiki/Craig_Nevill-Manning" title="Craig Nevill-Manning">Craig Nevill-Manning</a> which allows users to search for products on online shopping websites and compare prices between different vendors. Google announced at its Marketing Live event in May 2019 that the new Google Shopping will integrate the existing Google Express marketplace into a revamped shopping experience.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> In the US, Google Shopping is accessible from the web and mobile apps, available on Android and iOS. Google Shopping is also available in France, accessible from the web only.<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> Like its predecessor, Google Shopping is free and requires a personal Google account in order to purchase from the platform. A colored price tag icon replaces the parachute icon from Google Express. </p><table class="infobox vcard"><caption class="infobox-title fn org">Google Shopping</caption><tbody><tr><td colspan="2" class="infobox-image"><span typeof="mw:File"><a href="/wiki/File:Google_Shopping.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/c/ce/Google_Shopping.svg/64px-Google_Shopping.svg.png" decoding="async" width="64" height="64" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/c/ce/Google_Shopping.svg/96px-Google_Shopping.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/c/ce/Google_Shopping.svg/128px-Google_Shopping.svg.png 2x" data-file-width="512" data-file-height="512"></a></span></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Type of site</div></th><td class="infobox-data">Price comparison</td></tr><tr><th scope="row" class="infobox-label">Owner</th><td class="infobox-data"><a href="/wiki/Google_LLC" class="mw-redirect" title="Google LLC">Google LLC</a></td></tr><tr><th scope="row" class="infobox-label">Created by</th><td class="infobox-data"><a href="/wiki/Craig_Nevill-Manning" title="Craig Nevill-Manning">Craig Nevill-Manning</a></td></tr><tr><th scope="row" class="infobox-label">URL</th><td class="infobox-data url"><span class="url"><a rel="nofollow" class="external text" href="https://shopping.google.com">shopping<wbr></wbr>.google<wbr></wbr>.com</a></span></td></tr><tr><th scope="row" class="infobox-label">Commercial</th><td class="infobox-data">Yes</td></tr><tr><th scope="row" class="infobox-label">Registration</th><td class="infobox-data">Optional</td></tr><tr><th scope="row" class="infobox-label">Launched</th><td class="infobox-data">December 12, 2002<span class="noprint">; 21 years ago</span><span style="display:none"> (<span class="bday dtstart published updated">2002-12-12</span>)</span> (as Froogle)</td></tr><tr><td colspan="2" class="infobox-below"><sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup></td></tr></tbody></table> <p>On the web, shoppers can either go to the <a href="/wiki/Google_Search" title="Google Search">Google Search</a> homepage to enter a search query and then select the Shopping tab under the navigation bar, or go directly to the Google Shopping site to search for specific items, browse departments, and see trending items and promotional offers. The Google Shopping mobile app opens directly to the shopping homepage, where shoppers can similarly search or browse, and access their shopping lists, order history and notification settings. Currently, the product inventory available on the app is less robust than what is available on the web, since it currently reflects items shoppers can only buy directly on Google. In addition to shopping from well-known online stores, users can shop with confidence at lesser-known online stores when they choose to buy directly on Google, which includes a Google-backed guarantee.<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> The guarantee includes Google customer support, available 7 days a week, and added assistance if the order is late, if something is wrong with the shipment, and to simplify the return and refund process - regardless of the seller. When on the web, shoppers can identify products they can buy on Google by either looking for the colored cart icon within a product image, or by selecting the Buy on Google filter. Free delivery is available on qualifying orders that meet the store's minimum order amount. </p><p>Shoppers can see personalized product recommendations and promotional offers on the Google Shopping homepage depending on their Google account settings. Other features geared to help shoppers find the best prices and places to buy include the ability to track the price of a product, compare the total order cost at online or nearby stores, and access product reviews and related video content. </p><p>Over the coming year, additional shopping capabilities will be rolled-out and tied into other Google products and platforms in order to simplify a shopper's buying journey. </p><p>Originally, the service listed prices submitted by merchants, and was monetized through <a href="/wiki/AdWords" class="mw-redirect" title="AdWords">AdWords</a> advertising like other Google services. However, in May 2012, Google announced that the service (which was also immediately renamed Google Shopping) would shift in late-2012 to a paid model where merchants would have to pay the company in order to list their products on the service.<sup id="cite_ref-Google_Commerce:_Building_a_better_shopping_experience_2-1" class="reference"><a href="#cite_note-Google_Commerce:_Building_a_better_shopping_experience-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-wsj-p2p_6-0" class="reference"><a href="#cite_note-wsj-p2p-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> </p><p>In June 2017, Google Shopping was fined a record €2.4 billion by the EU Commission for giving its own online shopping services top priority in search results.<sup id="cite_ref-rapid-1784_7-0" class="reference"><a href="#cite_note-rapid-1784-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> </p> <div id="toc" class="toc" role="navigation" aria-labelledby="mw-toc-heading"><input type="checkbox" role="button" id="toctogglecheckbox" class="toctogglecheckbox" style="display:none"><div class="toctitle" lang="en" dir="ltr"><h2 id="mw-toc-heading">Contents</h2><span class="toctogglespan"><label class="toctogglelabel" for="toctogglecheckbox"></label></span></div> <ul> <li class="toclevel-1 tocsection-1"><a href="#History"><span class="tocnumber">1</span> <span class="toctext">History</span></a> <ul> <li class="toclevel-2 tocsection-2"><a href="#Change_to_paid_listings"><span class="tocnumber">1.1</span> <span class="toctext">Change to paid listings</span></a></li> </ul> </li> <li class="toclevel-1 tocsection-3"><a href="#Naming"><span class="tocnumber">2</span> <span class="toctext">Naming</span></a></li> <li class="toclevel-1 tocsection-4"><a href="#Antitrust_fine"><span class="tocnumber">3</span> <span class="toctext">Antitrust fine</span></a></li> <li class="toclevel-1 tocsection-5"><a href="#Countries"><span class="tocnumber">4</span> <span class="toctext">Countries</span></a></li> <li class="toclevel-1 tocsection-6"><a href="#See_also"><span class="tocnumber">5</span> <span class="toctext">See also</span></a></li> <li class="toclevel-1 tocsection-7"><a href="#References"><span class="tocnumber">6</span> <span class="toctext">References</span></a></li> <li class="toclevel-1 tocsection-8"><a href="#External_links"><span class="tocnumber">7</span> <span class="toctext">External links</span></a></li> </ul> </div> </section><div class="mw-heading mw-heading2 section-heading" onclick="mfTempOpenSection(1)"><span class="indicator mf-icon mf-icon-expand mf-icon--small"></span><h2 id="History">History</h2><span class="mw-editsection"> <a role="button" href="/w/index.php?title=Google_Shopping&action=edit&section=1" title="Edit section: History" class="cdx-button cdx-button--size-large cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--icon-only cdx-button--weight-quiet "> <span class="minerva-icon minerva-icon--edit"></span> <span>edit</span> </a> </span> </div><section class="mf-section-1 collapsible-block" id="mf-section-1"> <p>Created by <a href="/wiki/Craig_Nevill-Manning" title="Craig Nevill-Manning">Craig Nevill-Manning</a><sup id="cite_ref-ViseMalseed2006_8-0" class="reference"><a href="#cite_note-ViseMalseed2006-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> and launched in December 2002, Froogle was different from most other <a href="/wiki/Price_comparison_service" class="mw-redirect" title="Price comparison service">price comparison services</a> in that it used Google's <a href="/wiki/Web_crawler" title="Web crawler">web crawler</a> to index product data from the websites of vendors instead of using paid submissions. As with Google Search, Froogle was instead monetized using Google's <a href="/wiki/AdWords" class="mw-redirect" title="AdWords">AdWords</a> keyword advertising platform.<sup id="cite_ref-cnet-frooglelaunch_9-0" class="reference"><a href="#cite_note-cnet-frooglelaunch-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-bw-froogle_10-0" class="reference"><a href="#cite_note-bw-froogle-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> </p><p>With its re-branding as Google Product Search, the service was modified to emphasize integration with <a href="/wiki/Google_Search" title="Google Search">Google Search</a>; listings from the service could now appear alongside web search results.<sup id="cite_ref-cnet-pun_11-0" class="reference"><a href="#cite_note-cnet-pun-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> </p><p>Google prominently featured the service result in <a href="/wiki/Google_Search" title="Google Search">Google Search</a> starting in January 2008 in Germany and the United Kingdom. It subsequently extended the practice to France in October 2010, Italy, the Netherlands, and Spain in May 2011, the Czech Republic in February 2013 and Austria, Belgium, Denmark, Norway, Poland and Sweden in November 2013.<sup id="cite_ref-rapid-1784_7-1" class="reference"><a href="#cite_note-rapid-1784-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Change_to_paid_listings">Change to paid listings</h3><span class="mw-editsection"> <a role="button" href="/w/index.php?title=Google_Shopping&action=edit&section=2" title="Edit section: Change to paid listings" class="cdx-button cdx-button--size-large cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--icon-only cdx-button--weight-quiet "> <span class="minerva-icon minerva-icon--edit"></span> <span>edit</span> </a> </span> </div> <p>Alongside the announcement of an immediate re-brand to <b>Google Shopping</b> on May 31, 2012, Google also announced that in late 2012, it would change the service to use a "pay-to-play" model, where merchants would have to pay Google to list their products on the service, with results influenced by both relevance and the bid amounts they pay. Google justified the move by stating that it would allow the service to "deliver the best answers for people searching for products and help connect merchants with the right customers."<sup id="cite_ref-Google_Commerce:_Building_a_better_shopping_experience_2-2" class="reference"><a href="#cite_note-Google_Commerce:_Building_a_better_shopping_experience-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-Google_Product_Search_To_Become_Google_Shopping_12-0" class="reference"><a href="#cite_note-Google_Product_Search_To_Become_Google_Shopping-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> </p><p>The change proved controversial; some small businesses showed concern that they would not be able to compete with larger companies that can afford a larger advertising budget.<sup id="cite_ref-wsj-p2p_6-1" class="reference"><a href="#cite_note-wsj-p2p-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> <a href="/wiki/Microsoft" title="Microsoft">Microsoft</a>'s <a href="/wiki/Bing_(search_engine)" class="mw-redirect" title="Bing (search engine)">Bing</a> also attacked the move in an advertising campaign known as "<a href="/wiki/Scroogled" title="Scroogled">Scroogled</a>," which called Google out for using "deceptive advertising practices" and suggesting that users use its competing Bing Shopping service instead.<sup id="cite_ref-iw-scroogled_13-0" class="reference"><a href="#cite_note-iw-scroogled-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> </p><p>Google also revealed plans to integrate <a href="/wiki/Google_Catalogs" title="Google Catalogs">Google Catalogs</a> with Google Shopping, to give users "more ways to find ideas and inspiration as you shop and engage with your favorite brand."<sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> </p><p>In June 2017, Google Shopping was fined a record €2.4 billion by the EU Commission for giving its own online shopping services top priority in search results.<sup id="cite_ref-rapid-1784_7-2" class="reference"><a href="#cite_note-rapid-1784-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> </p><p>In March 2018, Google introduced Shopping Actions, a commission based model, where customers can shop "on the Google Assistant and Search with a universal cart, whether they're on mobile, desktop, or even a Google Home device"<sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> </p><p>Initial case studies on the impact of Shopping Actions vs Google Shopping alone show positive results, with higher Average Order Value, increase in basket size, and higher revenue to merchants.<sup id="cite_ref-16" class="reference"><a href="#cite_note-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup> </p> </section><div class="mw-heading mw-heading2 section-heading" onclick="mfTempOpenSection(2)"><span class="indicator mf-icon mf-icon-expand mf-icon--small"></span><h2 id="Naming">Naming</h2><span class="mw-editsection"> <a role="button" href="/w/index.php?title=Google_Shopping&action=edit&section=3" title="Edit section: Naming" class="cdx-button cdx-button--size-large cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--icon-only cdx-button--weight-quiet "> <span class="minerva-icon minerva-icon--edit"></span> <span>edit</span> </a> </span> </div><section class="mf-section-2 collapsible-block" id="mf-section-2"> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Froogle_BETA_TM_logo.gif" class="mw-file-description"><noscript><img alt="Froogle Logo" src="//upload.wikimedia.org/wikipedia/en/thumb/5/52/Froogle_BETA_TM_logo.gif/220px-Froogle_BETA_TM_logo.gif" decoding="async" width="220" height="92" class="mw-file-element" data-file-width="276" data-file-height="115"></noscript><span class="lazy-image-placeholder" style="width: 220px;height: 92px;" data-src="//upload.wikimedia.org/wikipedia/en/thumb/5/52/Froogle_BETA_TM_logo.gif/220px-Froogle_BETA_TM_logo.gif" data-alt="Froogle Logo" data-width="220" data-height="92" data-srcset="//upload.wikimedia.org/wikipedia/en/5/52/Froogle_BETA_TM_logo.gif 1.5x" data-class="mw-file-element"> </span></a><figcaption></figcaption></figure> <p>Google Shopping was originally known as <b>Froogle</b>, a pun on the term "<a href="/wiki/Frugal" class="mw-redirect" title="Frugal">frugal</a>." On April 18, 2007, the product was renamed <b>Google Product Search</b>; the original name was dropped due to concerns surrounding internationalization, people not understanding the <a href="/wiki/Pun" title="Pun">pun</a> or understanding what the service was actually about, and concerns related to the company's <a href="/wiki/Trademark_infringement" title="Trademark infringement">trademark infringement</a> lawsuit against competing website Froogles.<sup id="cite_ref-cnet-pun_11-1" class="reference"><a href="#cite_note-cnet-pun-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> On May 31, 2012, the product was renamed to <b>Google Shopping</b>.<sup id="cite_ref-Google_Commerce:_Building_a_better_shopping_experience_2-3" class="reference"><a href="#cite_note-Google_Commerce:_Building_a_better_shopping_experience-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> The URL "froogle.com" remains as a redirect to Google Shopping's website. </p> </section><div class="mw-heading mw-heading2 section-heading" onclick="mfTempOpenSection(3)"><span class="indicator mf-icon mf-icon-expand mf-icon--small"></span><h2 id="Antitrust_fine">Antitrust fine</h2><span class="mw-editsection"> <a role="button" href="/w/index.php?title=Google_Shopping&action=edit&section=4" title="Edit section: Antitrust fine" class="cdx-button cdx-button--size-large cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--icon-only cdx-button--weight-quiet "> <span class="minerva-icon minerva-icon--edit"></span> <span>edit</span> </a> </span> </div><section class="mf-section-3 collapsible-block" id="mf-section-3"> <p>On June 27, 2017, the European Commissioner for Competition, <a href="/wiki/Margrethe_Vestager" title="Margrethe Vestager">Margrethe Vestager</a>, fined Google €2.4 billion for breaching EU antitrust rules. Google was found to have abused its market dominance as a search engine by giving illegal advantages to another Google product, its own comparison shopping service.<sup id="cite_ref-europa_17-0" class="reference"><a href="#cite_note-europa-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup> </p><p>According to the European Commission, Google started giving its own Froogle significantly better treatment than rivals as early as 2008. It first began in <a href="/wiki/Germany" title="Germany">Germany</a> and the <a href="/wiki/United_Kingdom" title="United Kingdom">United Kingdom</a>, followed by <a href="/wiki/France" title="France">France</a>, <a href="/wiki/Italy" title="Italy">Italy</a>, the <a href="/wiki/Netherlands" title="Netherlands">Netherlands</a>, <a href="/wiki/Spain" title="Spain">Spain</a>, then the <a href="/wiki/Czech_Republic" title="Czech Republic">Czech Republic</a> and finally <a href="/wiki/Austria" title="Austria">Austria</a>, <a href="/wiki/Belgium" title="Belgium">Belgium</a>, <a href="/wiki/Denmark" title="Denmark">Denmark</a>, <a href="/wiki/Norway" title="Norway">Norway</a>, <a href="/wiki/Poland" title="Poland">Poland</a> and <a href="/wiki/Sweden" title="Sweden">Sweden</a>. A total 418 million citizens of the <a href="/wiki/European_Economic_Area" title="European Economic Area">European Economic Area</a> are claimed to have been deprived of the full benefits of competition, genuine choice and innovation.<sup id="cite_ref-europa_17-1" class="reference"><a href="#cite_note-europa-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup> </p><p>In 2021, the <a href="/wiki/General_Court_(European_Union)" title="General Court (European Union)">General Court</a> upheld the fine<sup id="cite_ref-18" class="reference"><a href="#cite_note-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-19" class="reference"><a href="#cite_note-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup> and an appeal is pending As of 2023<sup class="plainlinks noexcerpt noprint asof-tag update" style="display:none;"><a class="external text" href="https://en.wikipedia.org/w/index.php?title=Google_Shopping&action=edit">[update]</a></sup>.<sup id="cite_ref-20" class="reference"><a href="#cite_note-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup> </p> </section><div class="mw-heading mw-heading2 section-heading" onclick="mfTempOpenSection(4)"><span class="indicator mf-icon mf-icon-expand mf-icon--small"></span><h2 id="Countries">Countries</h2><span class="mw-editsection"> <a role="button" href="/w/index.php?title=Google_Shopping&action=edit&section=5" title="Edit section: Countries" class="cdx-button cdx-button--size-large cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--icon-only cdx-button--weight-quiet "> <span class="minerva-icon minerva-icon--edit"></span> <span>edit</span> </a> </span> </div><section class="mf-section-4 collapsible-block" id="mf-section-4"> <style data-mw-deduplicate="TemplateStyles:r1251242444">.mw-parser-output .ambox{border:1px solid #a2a9b1;border-left:10px solid #36c;background-color:#fbfbfb;box-sizing:border-box}.mw-parser-output .ambox+link+.ambox,.mw-parser-output .ambox+link+style+.ambox,.mw-parser-output .ambox+link+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+style+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+link+.ambox{margin-top:-1px}html body.mediawiki .mw-parser-output .ambox.mbox-small-left{margin:4px 1em 4px 0;overflow:hidden;width:238px;border-collapse:collapse;font-size:88%;line-height:1.25em}.mw-parser-output .ambox-speedy{border-left:10px solid #b32424;background-color:#fee7e6}.mw-parser-output .ambox-delete{border-left:10px solid #b32424}.mw-parser-output .ambox-content{border-left:10px solid #f28500}.mw-parser-output .ambox-style{border-left:10px solid #fc3}.mw-parser-output .ambox-move{border-left:10px solid #9932cc}.mw-parser-output .ambox-protection{border-left:10px solid #a2a9b1}.mw-parser-output .ambox .mbox-text{border:none;padding:0.25em 0.5em;width:100%}.mw-parser-output .ambox .mbox-image{border:none;padding:2px 0 2px 0.5em;text-align:center}.mw-parser-output .ambox .mbox-imageright{border:none;padding:2px 0.5em 2px 0;text-align:center}.mw-parser-output .ambox .mbox-empty-cell{border:none;padding:0;width:1px}.mw-parser-output .ambox .mbox-image-div{width:52px}@media(min-width:720px){.mw-parser-output .ambox{margin:0 10%}}@media print{body.ns-0 .mw-parser-output .ambox{display:none!important}}</style><table class="box-Missing_information plainlinks metadata ambox ambox-content" role="presentation"><tbody><tr><td class="mbox-text"><div class="mbox-text-span">This article <b>is missing information</b> about adding more Country .<span class="hide-when-compact"> Please expand the article to include this information. Further details may exist on the <a href="/wiki/Talk:Google_Shopping" title="Talk:Google Shopping">talk page</a>.</span> <span class="date-container"><i>(<span class="date">December 2023</span>)</i></span></div></td></tr></tbody></table> <p>Google Shopping is currently available in 121 countries and territories:<sup id="cite_ref-21" class="reference"><a href="#cite_note-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup> </p> </section><div class="mw-heading mw-heading2 section-heading" onclick="mfTempOpenSection(5)"><span class="indicator mf-icon mf-icon-expand mf-icon--small"></span><h2 id="See_also">See also</h2><span class="mw-editsection"> <a role="button" href="/w/index.php?title=Google_Shopping&action=edit&section=6" title="Edit section: See also" class="cdx-button cdx-button--size-large cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--icon-only cdx-button--weight-quiet "> <span class="minerva-icon minerva-icon--edit"></span> <span>edit</span> </a> </span> </div><section class="mf-section-5 collapsible-block" id="mf-section-5"> <ul><li><a href="/wiki/Comparison_shopping_website" title="Comparison shopping website">Comparison shopping website</a></li></ul> </section><div class="mw-heading mw-heading2 section-heading" onclick="mfTempOpenSection(6)"><span class="indicator mf-icon mf-icon-expand mf-icon--small"></span><h2 id="References">References</h2><span class="mw-editsection"> <a role="button" href="/w/index.php?title=Google_Shopping&action=edit&section=7" title="Edit section: References" class="cdx-button cdx-button--size-large cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--icon-only cdx-button--weight-quiet "> <span class="minerva-icon minerva-icon--edit"></span> <span>edit</span> </a> </span> </div><section class="mf-section-6 collapsible-block" id="mf-section-6"> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap mw-references-columns"><ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.internetnews.com/ec-news/article.php/1556221/Google+Feels+a+Little+Froogle.htm">"Google Feels a Little Froogle - InternetNews"</a>. <i>Internet News</i>. December 12, 2002<span class="reference-accessdate">. Retrieved <span class="nowrap">March 12,</span> 2016</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Internet+News&rft.atitle=Google+Feels+a+Little+Froogle+-+InternetNews.&rft.date=2002-12-12&rft_id=http%3A%2F%2Fwww.internetnews.com%2Fec-news%2Farticle.php%2F1556221%2FGoogle%2BFeels%2Ba%2BLittle%2BFroogle.htm&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGoogle+Shopping" class="Z3988"></span></span> </li> <li id="cite_note-Google_Commerce:_Building_a_better_shopping_experience-2"><span class="mw-cite-backlink">^ <a href="#cite_ref-Google_Commerce:_Building_a_better_shopping_experience_2-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-Google_Commerce:_Building_a_better_shopping_experience_2-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-Google_Commerce:_Building_a_better_shopping_experience_2-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-Google_Commerce:_Building_a_better_shopping_experience_2-3"><sup><i><b>d</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFSamat2012" class="citation web cs1">Samat, Sameer (May 31, 2012). <a rel="nofollow" class="external text" href="http://googlecommerce.blogspot.com/2012/05/building-better-shopping-experience.html">"Google Commerce: Building a better shopping experience"</a>. <i>Google Commerce Blog</i><span class="reference-accessdate">. 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Retrieved <span class="nowrap">December 6,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Kluwer+Competition+Law+Blog&rft.atitle=Google+Shopping%3A+The+General+Court+takes+its+position&rft.date=2021-11-15&rft.aulast=Persch&rft.aufirst=Johannes&rft_id=https%3A%2F%2Fcompetitionlawblog.kluwercompetitionlaw.com%2F2021%2F11%2F15%2Fgoogle-shopping-the-general-court-takes-its-position%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGoogle+Shopping" class="Z3988"></span></span> </li> <li id="cite_note-19"><span class="mw-cite-backlink"><b><a href="#cite_ref-19">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://eur-lex.europa.eu/legal-content/en/TXT/?uri=CELEX:62017TJ0612">"Judgment of the General Court (Ninth Chamber, Extended Composition) of 10 November 2021. Google LLC, formerly Google Inc. and Alphabet, Inc. v European Commission. Case T-612/17"</a>. <q>THE GENERAL COURT (Ninth Chamber, Extended Composition) hereby: 1. Annuls Article 1 of Commission Decision C(2017) 4444 final of 27 June 2017 relating to proceedings under Article 102 TFEU and Article 54 of the EEA Agreement (Case AT.39740 – Google Search (Shopping)) in so far only as the European Commission found an infringement of those provisions by Google LLC and Alphabet, Inc. in 13 national markets for general search services within the European Economic Area (EEA) on the basis of the existence of anticompetitive effects in those markets; 2. Dismisses the action as to the remainder;</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Judgment+of+the+General+Court+%28Ninth+Chamber%2C+Extended+Composition%29+of+10+November+2021.+Google+LLC%2C+formerly+Google+Inc.+and+Alphabet%2C+Inc.+v+European+Commission.+Case+T-612%2F17.&rft_id=https%3A%2F%2Feur-lex.europa.eu%2Flegal-content%2Fen%2FTXT%2F%3Furi%3DCELEX%3A62017TJ0612&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGoogle+Shopping" class="Z3988"></span></span> </li> <li id="cite_note-20"><span class="mw-cite-backlink"><b><a href="#cite_ref-20">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://curia.europa.eu/juris/fiche.jsf?id=C%3B48%3B22%3BPV%3B1%3BP%3B1%3BC2022%2F0048%2FP&nat=or&mat=or&pcs=Oor&jur=C%2CT%2CF&num=C-48%252F22&for=&jge=&dates=&language=en&pro=&cit=none%252CC%252CCJ%252CR%252C2008E%252C%252C%252C%252C%252C%252C%252C%252C%252C%252Ctrue%252Cfalse%252Cfalse&oqp=&td=%3BALL&avg=&lgrec=en&lg=&cid=5028160">"Google and Alphabet v Commission (Google Shopping): Case C-48/22 P"</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Google+and+Alphabet+v+Commission+%28Google+Shopping%29%3A+Case+C-48%2F22+P&rft_id=https%3A%2F%2Fcuria.europa.eu%2Fjuris%2Ffiche.jsf%3Fid%3DC%253B48%253B22%253BPV%253B1%253BP%253B1%253BC2022%252F0048%252FP%26nat%3Dor%26mat%3Dor%26pcs%3DOor%26jur%3DC%252CT%252CF%26num%3DC-48%25252F22%26for%3D%26jge%3D%26dates%3D%26language%3Den%26pro%3D%26cit%3Dnone%25252CC%25252CCJ%25252CR%25252C2008E%25252C%25252C%25252C%25252C%25252C%25252C%25252C%25252C%25252C%25252Ctrue%25252Cfalse%25252Cfalse%26oqp%3D%26td%3D%253BALL%26avg%3D%26lgrec%3Den%26lg%3D%26cid%3D5028160&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGoogle+Shopping" class="Z3988"></span></span> </li> <li id="cite_note-21"><span class="mw-cite-backlink"><b><a href="#cite_ref-21">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="https://support.google.com/merchants/answer/160637?hl=en">Use the right language and currency</a>. Google Merchant Center Help. Retrieved on June 13, 2019.</span> </li> </ol></div></div> </section><div class="mw-heading mw-heading2 section-heading" onclick="mfTempOpenSection(7)"><span class="indicator mf-icon mf-icon-expand mf-icon--small"></span><h2 id="External_links">External links</h2><span class="mw-editsection"> <a role="button" href="/w/index.php?title=Google_Shopping&action=edit&section=8" title="Edit section: External links" class="cdx-button cdx-button--size-large cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--icon-only cdx-button--weight-quiet "> <span class="minerva-icon minerva-icon--edit"></span> <span>edit</span> </a> </span> </div><section class="mf-section-7 collapsible-block" id="mf-section-7"> <ul><li><span class="official-website"><span class="url"><a rel="nofollow" class="external text" href="https://shopping.google.com">Official website</a></span></span></li></ul> <div class="navbox-styles"><style data-mw-deduplicate="TemplateStyles:r1129693374">.mw-parser-output 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Rendering was triggered because: api-parse --> </section></div> <!-- MobileFormatter took 0.027 seconds --><!--esi <esi:include src="/esitest-fa8a495983347898/content" /> --><noscript><img src="https://login.m.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1&mobile=1" alt="" width="1" height="1" style="border: none; position: absolute;"></noscript> <div class="printfooter" data-nosnippet="">Retrieved from "<a dir="ltr" href="https://en.wikipedia.org/w/index.php?title=Google_Shopping&oldid=1245538300">https://en.wikipedia.org/w/index.php?title=Google_Shopping&oldid=1245538300</a>"</div></div> </div> <div class="post-content" id="page-secondary-actions"> </div> </main> <footer class="mw-footer minerva-footer" role="contentinfo"> <a class="last-modified-bar" href="/w/index.php?title=Google_Shopping&action=history"> <div class="post-content last-modified-bar__content"> <span class="minerva-icon minerva-icon-size-medium minerva-icon--modified-history"></span> <span class="last-modified-bar__text modified-enhancement" data-user-name="Leonidlednev" data-user-gender="male" data-timestamp="1726241347"> <span>Last edited on 13 September 2024, at 15:29</span> </span> <span class="minerva-icon minerva-icon-size-small minerva-icon--expand"></span> </div> </a> <div class="post-content footer-content"> <div id='mw-data-after-content'> <div class="read-more-container"></div> </div> <div id="p-lang"> <h4>Languages</h4> <section> <ul id="p-variants" class="minerva-languages"></ul> <ul class="minerva-languages"><li class="interlanguage-link interwiki-ar mw-list-item"><a href="https://ar.wikipedia.org/wiki/%D8%AC%D9%88%D8%AC%D9%84_%D9%84%D9%84%D8%AA%D8%B3%D9%88%D9%82" title="جوجل للتسوق – Arabic" lang="ar" hreflang="ar" data-title="جوجل للتسوق" data-language-autonym="العربية" data-language-local-name="Arabic" class="interlanguage-link-target"><span>العربية</span></a></li><li class="interlanguage-link interwiki-de mw-list-item"><a href="https://de.wikipedia.org/wiki/Google_Shopping" title="Google Shopping – German" lang="de" hreflang="de" data-title="Google Shopping" data-language-autonym="Deutsch" data-language-local-name="German" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-es mw-list-item"><a href="https://es.wikipedia.org/wiki/Google_Shopping" title="Google Shopping – Spanish" lang="es" hreflang="es" data-title="Google Shopping" data-language-autonym="Español" data-language-local-name="Spanish" class="interlanguage-link-target"><span>Español</span></a></li><li class="interlanguage-link interwiki-fa mw-list-item"><a href="https://fa.wikipedia.org/wiki/%DA%AF%D9%88%DA%AF%D9%84_%D8%B4%D8%A7%D9%BE%DB%8C%D9%86%DA%AF" title="گوگل شاپینگ – Persian" lang="fa" hreflang="fa" data-title="گوگل شاپینگ" data-language-autonym="فارسی" data-language-local-name="Persian" class="interlanguage-link-target"><span>فارسی</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/Google_Shopping" title="Google Shopping – French" lang="fr" hreflang="fr" data-title="Google Shopping" data-language-autonym="Français" data-language-local-name="French" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-ko mw-list-item"><a href="https://ko.wikipedia.org/wiki/%EA%B5%AC%EA%B8%80_%EC%87%BC%ED%95%91" title="구글 쇼핑 – Korean" lang="ko" hreflang="ko" data-title="구글 쇼핑" data-language-autonym="한국어" data-language-local-name="Korean" class="interlanguage-link-target"><span>한국어</span></a></li><li class="interlanguage-link interwiki-hi mw-list-item"><a href="https://hi.wikipedia.org/wiki/%E0%A4%97%E0%A5%82%E0%A4%97%E0%A4%B2_%E0%A4%96%E0%A4%B0%E0%A5%80%E0%A4%A6%E0%A4%BE%E0%A4%B0%E0%A5%80" title="गूगल खरीदारी – Hindi" lang="hi" hreflang="hi" data-title="गूगल खरीदारी" data-language-autonym="हिन्दी" data-language-local-name="Hindi" class="interlanguage-link-target"><span>हिन्दी</span></a></li><li class="interlanguage-link interwiki-id mw-list-item"><a href="https://id.wikipedia.org/wiki/Google_Product_Search" title="Google Product Search – Indonesian" lang="id" hreflang="id" data-title="Google Product Search" data-language-autonym="Bahasa Indonesia" data-language-local-name="Indonesian" class="interlanguage-link-target"><span>Bahasa Indonesia</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/Google_Shopping" title="Google Shopping – Italian" lang="it" hreflang="it" data-title="Google Shopping" data-language-autonym="Italiano" data-language-local-name="Italian" class="interlanguage-link-target"><span>Italiano</span></a></li><li class="interlanguage-link interwiki-ms mw-list-item"><a href="https://ms.wikipedia.org/wiki/Google_Shopping" title="Google Shopping – Malay" lang="ms" hreflang="ms" data-title="Google Shopping" data-language-autonym="Bahasa Melayu" data-language-local-name="Malay" class="interlanguage-link-target"><span>Bahasa Melayu</span></a></li><li class="interlanguage-link interwiki-nl mw-list-item"><a href="https://nl.wikipedia.org/wiki/Google_Shopping" title="Google Shopping – Dutch" lang="nl" hreflang="nl" data-title="Google Shopping" data-language-autonym="Nederlands" data-language-local-name="Dutch" class="interlanguage-link-target"><span>Nederlands</span></a></li><li class="interlanguage-link interwiki-ja mw-list-item"><a href="https://ja.wikipedia.org/wiki/Google_%E3%82%B7%E3%83%A7%E3%83%83%E3%83%94%E3%83%B3%E3%82%B0" title="Google ショッピング – Japanese" lang="ja" hreflang="ja" data-title="Google ショッピング" data-language-autonym="日本語" data-language-local-name="Japanese" class="interlanguage-link-target"><span>日本語</span></a></li><li class="interlanguage-link interwiki-no mw-list-item"><a href="https://no.wikipedia.org/wiki/Google_Shopping" title="Google Shopping – Norwegian Bokmål" lang="nb" hreflang="nb" data-title="Google Shopping" data-language-autonym="Norsk bokmål" data-language-local-name="Norwegian Bokmål" class="interlanguage-link-target"><span>Norsk bokmål</span></a></li><li class="interlanguage-link interwiki-pl mw-list-item"><a href="https://pl.wikipedia.org/wiki/Google_Shopping" title="Google Shopping – Polish" lang="pl" hreflang="pl" data-title="Google Shopping" data-language-autonym="Polski" data-language-local-name="Polish" class="interlanguage-link-target"><span>Polski</span></a></li><li class="interlanguage-link interwiki-pt mw-list-item"><a href="https://pt.wikipedia.org/wiki/Google_Shopping" title="Google Shopping – Portuguese" lang="pt" hreflang="pt" data-title="Google Shopping" data-language-autonym="Português" data-language-local-name="Portuguese" class="interlanguage-link-target"><span>Português</span></a></li><li class="interlanguage-link interwiki-ru mw-list-item"><a href="https://ru.wikipedia.org/wiki/Google_%D0%9F%D0%BE%D0%BA%D1%83%D0%BF%D0%BA%D0%B8" title="Google Покупки – Russian" lang="ru" hreflang="ru" data-title="Google Покупки" data-language-autonym="Русский" data-language-local-name="Russian" class="interlanguage-link-target"><span>Русский</span></a></li><li class="interlanguage-link interwiki-ckb mw-list-item"><a href="https://ckb.wikipedia.org/wiki/%D8%A8%D8%A7%D8%B2%D8%A7%DA%95%DB%8C_%DA%AF%D9%88%D9%88%DA%AF%DA%B5" title="بازاڕی گووگڵ – Central Kurdish" lang="ckb" hreflang="ckb" data-title="بازاڕی گووگڵ" data-language-autonym="کوردی" data-language-local-name="Central Kurdish" class="interlanguage-link-target"><span>کوردی</span></a></li><li class="interlanguage-link interwiki-fi mw-list-item"><a href="https://fi.wikipedia.org/wiki/Google_Shopping" title="Google Shopping – Finnish" lang="fi" hreflang="fi" data-title="Google Shopping" data-language-autonym="Suomi" data-language-local-name="Finnish" class="interlanguage-link-target"><span>Suomi</span></a></li><li class="interlanguage-link interwiki-sv mw-list-item"><a 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