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href="https://sell.amazon.co.uk/programmes/amazon-business?ref_=sduk_soa_b2b_n">Sell to Business Customers</a></li><li class=" "><a href="https://sell.amazon.co.uk/programmes/handmade?ref_=sduk_soa_shg_n">Sell handcrafted goods</a></li><li class=" "><a href="https://sell.amazon.co.uk/global-selling?ref_=sduk_soa_sg_n">Sell globally</a></li><li class=" "><a href="https://sell.amazon.co.uk/compliance-solutions?ref_=sduk_soa_cs_n">Get help with compliance</a></li><li class=" "><a href="https://sell.amazon.co.uk/programmes/sell-across-europe?ref_=sduk_soa_sae_n">Sell across Europe</a></li><li class=" "><a href="https://sell.amazon.co.uk/programmes/strategic-account-services?ref_=sduk_sas_n">Strategic Account Services</a></li><li class=" "><a href="https://sell.amazon.co.uk/brand-registry?ref_=sduk_soa_br_n">Brand Registry</a></li></ul></li><li class="has-children "><a href="https://sell.amazon.co.uk/learn?ref_=sduk_soa_learn_n">Learn</a><ul><li class="nav-back"><button 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class=\"inline-link\" href=\"https://sell.amazon.co.uk/search?search=Fulfilment%20by%20Amazon\">Fulfilment by Amazon</a></li></ul></div></form></div>","searchDomain":"https://sell.amazon.co.uk","searchResultsPath":"https://sell.amazon.co.uk/search","isDesktop":true}); })();</script><div class="popup-layover hide" id="pre-nav-language-picker-popup"><div class="popup"><div class="popup-close-container"><a class="hide close-popup" data-popup-id="pre-nav-language-picker-popup" aria-label="Close language popup">✕</a></div><div class="popup-container max-width-800px"><h3 class="language-picker-heading">Select your preferred language</h3><ul class="language-popup-list single-col"><li class="language-selector" data-lang="zh-CN"><a href="?mons_sel_locale=zh_CN" class="language-picker-language ">中文 - CN</a></li><li class="language-selector" data-lang="en-GB"><a href="?mons_sel_locale=en_GB" class="language-picker-language ">English - GB</a></li></ul></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><script type="text/javascript">;(function() { function script(csmMarker){if(window.ue){var uet=window.uet;"function"==typeof uet&&csmMarker&&uet(csmMarker)}} script("ne"); })();</script></div><div class="background-color-horizon border-color-prime-morning padding-left-xxlarge padding-right-xxlarge padding-top-xxlarge padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-1px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-prime-morning design-Sell" id="top" style="width:100%"><div class="has-max-width"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-xxlarge padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-center flex-justify-content flex-justify-content-center flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell is-fluid" id="" style="width:100%"><div class="background-color-prime-afternoon border-color-prime-afternoon border-radius-4px padding-left-mini padding-right-mini padding-top-xmini padding-bottom-xmini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-flex-start amsg-2018 fonts-loaded border-color-prime-afternoon design-Sell is-fluid" id="" style="width:50%"><div class="border-color-prime-afternoon padding-left-zero padding-right-mini padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-prime-afternoon design-Sell" id="" style="width:50%"><div class=" image image-size-custom align-center "><img src="https://m.media-amazon.com/images/G/01/sell/images/icons/icon-time-24px.svg" alt="" title="" style="height:18px;width:auto"/></div></div><div class="border-color-prime-afternoon border-radius-4px padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-prime-afternoon design-Sell" id="" style="width:50%"><div class="text align-start color-white font-size-xsmall ember-mono font-normal">10 MIN. READ</div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><div class="spacer"></div></div></div><div class="border-color-squid-ink padding-left-xxlarge padding-right-xxlarge padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h1 class="heading align-center font-size-xxxlarge color-squid-ink ember font-heavy">Build your brand using an online store</h1></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-xsmall padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-center color-squid-ink font-size-large ember font-normal">How to create custom storefronts and product detail pages on Amazon</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-base padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="AS_UK_SOA_BOS_SIGN_T" style="width:100%"><div class="align-center"><a href="https://sellercentral.amazon.co.uk/gp/on-board/workflow/Registration/login.html?ref_=sduk_soa_sem_rp_h&passthrough%2Faccount=b2b_fba_soa&passthrough%2FsuperSource=OAR&passthrough%2FmarketplaceID=A1F83G8C2ARO7P" class="link button button-type-primary font-size-xlarge button-focus-default" data-ld-append="SDRP_BOS_H_UA" aria-label="Sign up">Sign up</a></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-xmini padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-center color-storm font-size-xsmall ember font-normal">£25 (excl. VAT) per month + selling fees</div></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><script type="text/javascript">;(function() { function script(csmMarker){if(window.ue){var uet=window.uet;"function"==typeof uet&&csmMarker&&uet(csmMarker)}} script("af"); })();</script></div><div class="border-color-squid-ink padding-left-xxlarge padding-right-xxlarge padding-top-zero padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="has-max-width"><div class="border-color-squid-ink padding-left-zero padding-right-base padding-top-xxlarge padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:25%"><div class="sidecar-widget theme-light "><ul><li class=" "><a href="#top">BACK TO TOP</a></li><li class=" "><a href="#opportunity">Get started</a></li><li class="has-children "><a href="#register">Enrol your brand</a><ul><li class="active-marker"></li><li class=" "><a href="#brand-registry">Sign up for Amazon Brand Registry</a></li></ul></li><li class="has-children "><a href="#customize">Use A+</a><ul><li class="active-marker"></li><li class=" "><a href="#a-content">Add A+ content</a></li><li class=" "><a href="#tips">Quick tips</a></li></ul></li><li class="has-children "><a href="#build">Create a storefront</a><ul><li class="active-marker"></li><li class=" "><a href="#stores">Using Amazon Stores</a></li></ul></li><li class="has-children "><a href="#bonus">Bonus steps</a><ul><li class="active-marker"></li><li class=" "><a href="#optimise">Optimise</a></li><li class=" "><a href="#tools">Use more tools</a></li></ul></li></ul></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:75%"><div class="border-color-snow padding-left-zero padding-right-zero padding-top-xxlarge padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-1px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-snow design-Sell" id="opportunity" style="width:100%"><div class="has-max-width"><div class="background-color-white border-color-siren border-radius-10px padding-left-base padding-right-base padding-top-base padding-bottom-base border-left-8px border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-siren design-Sell has-box-shadow box-shadow-light" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:91.66666666666667%"><h4 class="heading align-start h4 color-squid-ink ember font-heavy">Steps to build your brand store</h4></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-small padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-squid-ink font-size-medium ember font-normal">Follow these steps to showcase your brand on Amazon. Keep reading for detailed instructions.</div></div><div class="border-color-squid-ink padding-left-xmini padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><ol class="list " start="1"><li class="color-squid-ink font-size-default ember ">Get started: <a href="#professional">Create a Professional seller account</a>.</li><li class="color-squid-ink font-size-default ember ">Enrol your brand in <a href="#register">Amazon Brand Registry</a>.</li><li class="color-squid-ink font-size-default ember ">Add products and <a href="#customize">use A+ Content</a> to customise your Amazon listings.</li><li class="color-squid-ink font-size-default ember ">Create a unique storefront for your brand using the <a href="#build">Amazon Stores tool</a>.</li></ol></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-small padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-squid-ink font-size-medium ember font-normal">Bonus steps:</div></div><div class="border-color-squid-ink padding-left-xmini padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><ul class="list "><li class="color-squid-ink font-size-default ember ">Optimise your customers' <a href="#optimise">mobile brand experience</a>.</li><li class="color-squid-ink font-size-default ember ">What's next? Use more tools to <a href="#next-steps">grow and distinguish your brand</a>—all included with your seller account.</li></ul></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-minibase padding-bottom-minibase border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="spacer"></div></div><div class="border-color-cumulus padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-cumulus design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-minibase padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="professional" style="width:100%"><h2 class="heading align-center font-size-xlarge color-squid-ink ember font-heavy">Get started: Create a Professional account</h2></div><div class="border-color-squid-ink padding-left-xxlarge padding-right-xxlarge padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-center flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">Amazon is a popular store—which makes it a great opportunity for online sellers. In fact, independent third-party sellers sold more than a billion items during the 2019 holiday season alone, using Amazon to reach hundreds of millions of customers, build their brands, and grow their business.<br/> <br/>Still, it can be a little daunting to start an online business. </div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><div class="border-color-squid-ink padding-left-xxlarge padding-right-zero padding-top-xmini padding-bottom-xmini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-squid-ink font-size-xsmall ember font-normal"><strong>New to Amazon?</strong></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="AS_UK_SOA_BOS_CRSIGN_I" style="width:100%"><div class="align-center"><a href="https://sellercentral.amazon.co.uk/gp/on-board/workflow/Registration/login.html?ref_=sduk_soa_byb_rp_i&passthrough%2Faccount=b2b_fba_soa&passthrough%2FsuperSource=OAR&passthrough%2FmarketplaceID=A1F83G8C2ARO7P" class="link button button-type-secondary-dark font-size-regular button-focus-default" data-ld-append="SDRP_BOS_I_UA" aria-label="Sign up">Sign up</a></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><div class="spacer"></div></div></div><div class="border-color-squid-ink padding-left-xxlarge padding-right-xxlarge padding-top-base padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-center flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">One of the best ways to stand out and look good on Amazon is to sell your own brand of products. Not only can that give you the opportunity to sell your unique product, but we’ve also built a lot of free tools that allow you to build an online store for your brand, as well as help protect your brand name, showcase your wares, and connect with customers. <br/><br/>See an example brand store below. </div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="100" data-aos-duration="900"><div class=" image image-size-fit align-center "><img src="https://m.media-amazon.com/images/G/01/sell/images/stores-mocks-hope-henry.jpg" alt="Example of an Amazon storefront using Amazon Stores" title=""/></div></div></div><div class="background-color-white border-color-squid-ink border-radius-8px padding-left-zero padding-right-zero padding-top-xxlarge padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-center flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-center color-storm font-size-medium ember font-normal">Next, to showcase your brand on Amazon without diminishing your style, you’ll need to:</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-center flex-justify-content flex-justify-content-center flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell is-fluid" id="" style="width:100%"><div class="background-color-horizon border-color-white border-radius-8px padding-left-xsmall padding-right-xsmall padding-top-xmini padding-bottom-xmini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-white design-Sell hover-scale-up hover-length-fast" id="AS_UK_SOA_BOS_REG_I" style="width:16.666666666666668%"><div class="align-start"><a href="#register" class="link link-type-anchor-dark" aria-label="Register your brand anchor link">1. Register your brand</a></div></div><div class="border-color-squid-ink padding-left-zero padding-right-small padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:16.666666666666668%"><div class="spacer"></div></div><div class="background-color-horizon border-color-squid-ink border-radius-8px padding-left-xsmall padding-right-xsmall padding-top-xmini padding-bottom-xmini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell hover-scale-up hover-length-fast" id="AS_UK_SOA_BOS_DRESS_I" style="width:16.666666666666668%"><div class="align-start"><a href="#customize" class="link link-type-anchor-dark" aria-label="Dress up your detail pages anchor link">2. Dress up your detail pages</a></div></div><div class="border-color-squid-ink padding-left-zero padding-right-small padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:33.333333333333336%"><div class="spacer"></div></div><div class="background-color-horizon border-color-squid-ink border-radius-8px padding-left-xsmall padding-right-xsmall padding-top-xmini padding-bottom-xmini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell hover-scale-up hover-length-fast" id="AS_UK_SOA_BOS_STOREF_I" style="width:16.666666666666668%"><div class="align-start"><a href="#build" class="link link-type-anchor-dark" aria-label="Build your storefront anchor link">3. Build your storefront</a></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-small padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-center flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-center color-storm font-size-medium ember font-normal">Let’s take a closer look at each of these tasks.</div></div></div></div></div><div class="border-color-snow padding-left-zero padding-right-zero padding-top-xxlarge padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-1px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-snow design-Sell" id="" style="width:100%"><div class="has-max-width"><div class="border-color-squid-ink padding-left-xxlarge padding-right-xxlarge padding-top-zero padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="register" style="width:100%"><h2 class="heading align-center font-size-xlarge color-squid-ink ember font-heavy">Enrol your brand</h2></div><div class="border-color-squid-ink border-radius-12px padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%" data-aos="fade" data-aos-once="true" data-aos-delay="100" data-aos-duration="900"><div class=" image image-size-fit align-start inherit-container-props "><img src="https://m.media-amazon.com/images/G/01/sell/images/posters/hope-and-henry-01.1.jpg" alt="Man looking at fashion clothing designs on a computer" title=""/></div></div><div class="border-color-squid-ink padding-left-xxlarge padding-right-xxlarge padding-top-base padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal"><a href="https://brandservices.amazon.co.uk?ref_=sduk_soa_oos_brandreg_i">Amazon Brand Registry</a> helps protect your intellectual property and guard your brand’s good name on Amazon.<br/><br/>Amazon Brand Registry automatically registers your brand in all European countries at no extra cost.<br/><br/>Adding your company to Brand Registry is also how you get access to all of the free tools, reports, and benefits that come with selling your brand in the Amazon store.<br/><br/>To enrol your business in Amazon Brand Registry, you’ll need:</div></div><div class="border-color-squid-ink padding-left-xxlarge padding-right-xxlarge padding-top-small padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><ul class="list "><li class="color-storm font-size-medium ember ">An Amazon seller account (<a href="https://sellercentral.amazon.com/gp/on-board/workflow/Registration/login.html?passthrough%2Faccount=fba_soa&passthrough%2FmarketplaceID=ATVPDKIKX0DER&passthrough%2FsuperSource=OAR&ref_=sduk_soa_oos_sign_i">sign up now</a>).</li><li class="color-storm font-size-medium ember ">An active registered trademark in the country where you want to enrol, or a pending trademark application filed through <a href="https://brandservices.amazon.co.uk/ipaccelerator?ref_=sduk_soa_oos_ip_accelerator_i">Amazon IP Accelerator.</a></li><li class="color-storm font-size-medium ember ">Your brand name or logo displayed prominently on your products and packaging.</li></ul></div><div class="background-color-horizon border-color-prime-morning border-radius-12px padding-left-xxlarge padding-right-xxlarge padding-top-base padding-bottom-small border-left-1px border-right-1px border-top-1px border-bottom-1px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-prime-morning design-Sell" id="brand-registry" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="add" style="width:100%"><h3 class="heading align-start font-size-medium color-squid-ink ember font-heavy">If you meet the criteria, here’s how to sign up for Amazon Brand Registry:</h3></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><ol class="list " start="1"><li class="color-squid-ink font-size-medium ember ">Go to <a href="https://brandservices.amazon.co.uk/eligibility?ref_=sduk_soa_oos_brand_elig_i">brandservices.amazon.co.uk/eligibility</a> and click “Enrol now.”</li><li class="color-squid-ink font-size-medium ember ">Choose the country-specific marketplace in which you want to enroll your brand.</li><li class="color-squid-ink font-size-medium ember ">Follow the prompt to log in to Seller Central.</li><li class="color-squid-ink font-size-medium ember ">Complete the brief form by providing information about your business as it appears on legal documents or trademark applications.</li><li class="color-squid-ink font-size-medium ember ">After you submit the form, you’ll be directed to the Brand Registry page connected to your seller account. Select Manage >> Enrol a brand</li><li class="color-squid-ink font-size-medium ember ">Follow the steps to submit your enrolment for review.</li></ol></div></div><div class="border-color-squid-ink padding-left-xxlarge padding-right-xxlarge padding-top-base padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">The information you provide during enrollment will depend on the country-specific marketplace where you want to enroll. In the United Kingdom, for example, Amazon Brand Registry requests:<br/></div></div><div class="border-color-squid-ink padding-left-xxlarge padding-right-xxlarge padding-top-small padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><ul class="list "><li class="color-storm font-size-medium ember ">Trademark registration number with the <a href="https://www.gov.uk/topic/intellectual-property/trade-marks">UK Intellectual Property Office (UK IPO)</a></li><li class="color-storm font-size-medium ember ">Your “brand marks,” which could be words/text or an images/designs (such as a logo).</li><li class="color-storm font-size-medium ember ">Product categories in which your brand products should be listed for example, apparel, sporting goods, electronics, etc.).</li><li class="color-storm font-size-medium ember ">Countries where your brand’s products are manufactured and distributed.</li></ul></div><div class="border-color-squid-ink padding-left-xxlarge padding-right-xxlarge padding-top-small padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="AS_UK_SOA_BOS_FAQ_I" style="width:100%"><div class="align-start"><a href="https://brandservices.amazon.co.uk/brandregistry/faq?ref_=sduk_soa_oos_faq_i" class="link link-type-standard-dark" aria-label="Visit Brand Services FAQ">Visit the Brand Services FAQ for more information</a></div></div></div></div><div class="border-color-snow padding-left-zero padding-right-zero padding-top-xxlarge padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-1px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-snow design-Sell" id="" style="width:100%"><div class="has-max-width"><div class="border-color-squid-ink padding-left-xxlarge padding-right-xxlarge padding-top-zero padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="customize" style="width:100%"><h2 class="heading align-center font-size-xlarge color-squid-ink ember font-heavy">Customise product detail pages with A+ Content</h2></div><div class="border-color-squid-ink border-radius-12px padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%" data-aos="fade" data-aos-once="true" data-aos-delay="100" data-aos-duration="900"><div class=" image image-size-fit align-start inherit-container-props "><img src="https://m.media-amazon.com/images/G/01/sell/images/stock/AdobeStock_338800979-1000-2.1.jpg" alt="Computer screen showing products in an amazon.com detail page with A+ content" title=""/></div></div><div class="border-color-snow padding-left-xxlarge padding-right-xxlarge padding-top-base padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-snow design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">Once your brand is approved for Amazon Brand Registry, it’s time for the fun stuff. Brand Registry unlocks free tools that help you manage your brand products behind the scenes and manage your brand story as it appears for customers shopping the Amazon store.<br/><br/>With A+ Content and Stores, you can build a beautiful brand experience on Amazon. A+ Content enhances your product listings, and Stores allows you to create a multi-page shopping experience within the Amazon store.</div></div><div class="background-color-diamond border-color-snow border-radius-12px padding-left-small padding-right-small padding-top-base padding-bottom-base border-left-1px border-right-1px border-top-1px border-bottom-1px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-snow design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-granite font-size-small ember font-normal">When you add a product to the Amazon store, customers will see the offer on a product detail page. The standard version looks something like this:</div></div><div class="border-color-squid-ink border-radius-11px padding-left-zero padding-right-zero padding-top-mini padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-flex-start flex-align-content-flex-start flex-justify-content flex-justify-content-center flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="100" data-aos-duration="900"><div class=" image image-size-custom align-center "><img src="https://m.media-amazon.com/images/G/01/sell/images/lofi/detail-page-2x._SL50_FMpng_BL5_.png" alt="Amazon.com product detail page" title="" style="height:auto;width:400px" data-src="https://m.media-amazon.com/images/G/01/sell/images/lofi/detail-page-2x.png"/></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-granite font-size-small ember font-normal">With A+ Content, you can enhance the product detail page by adding your own brand flourish to create something like this:</div></div><div class="border-color-squid-ink border-radius-11px padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-flex-start flex-align-content-flex-start flex-justify-content flex-justify-content-center flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="900"><div class=" image image-size-custom align-center "><img src="https://m.media-amazon.com/images/G/01/sell/images/lofi/ebc-2x._SL50_FMpng_BL5_.png" alt="Amazon.com product detail page with A+ content" title="" style="height:auto;width:400px" data-src="https://m.media-amazon.com/images/G/01/sell/images/lofi/ebc-2x.png"/></div></div></div></div><div class="border-color-squid-ink padding-left-xxlarge padding-right-xxlarge padding-top-zero padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="spacer"></div></div><div class="background-color-horizon border-color-prime-morning border-radius-12px padding-left-xxlarge padding-right-xxlarge padding-top-base padding-bottom-zero border-left-1px border-right-1px border-top-1px border-bottom-1px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-prime-morning design-Sell" id="a-content" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="add" style="width:100%"><h3 class="heading align-start font-size-medium color-squid-ink ember font-heavy">Add A+ Content to your brand products on Amazon by following these steps:</h3></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><ol class="list " start="1"><li class="color-squid-ink font-size-medium ember ">Log in to Seller Central.</li><li class="color-squid-ink font-size-medium ember ">In the navigation menu, select Advertising >> Enhanced Brand Content</li><li class="color-squid-ink font-size-medium ember ">Enter the SKU of the product to which you want to add content. If you add content at the parent level, the template will publish to every child as well.</li><li class="color-squid-ink font-size-medium ember ">Select from the available modules or select from one of the pre-defined templates</li><li class="color-squid-ink font-size-medium ember ">Follow the prompts at the top of the page: Add images that maximise the allotted space, add text to the designated text boxes to describe the details or features of your product.</li><li class="color-squid-ink font-size-medium ember ">Preview the page to make sure all the images are loaded properly and it looks like your other branded pages to provide customers a consistent experience with your brand.</li><li class="color-squid-ink font-size-medium ember ">Submit to Amazon. Review can take 7 business days (longer during peak periods), and content status will update on your dashboard Approved content can take 24 hours to appear.</li><li class="color-squid-ink font-size-medium ember ">If your content submission is not approved, select “edit” in your dashboard to modify the page and then resubmit. To avoid having to edit and resubmit your content make sure your content:</li><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><ul class="list "><li class="color-squid-ink font-size-medium ember ">Has clear images that are visible on desktop and mobile devices</li><li class="color-squid-ink font-size-medium ember ">Is free of spelling or grammatical errors.</li><li class="color-squid-ink font-size-medium ember ">Does not contain specific pricing or promotion details.</li><li class="color-squid-ink font-size-medium ember ">Does not reference warranties, guarantees, customer service, websites, or contact information</li><li class="color-squid-ink font-size-medium ember ">Complies with A+ guidelines</li></ul></div></ol></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-base padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="spacer"></div></div><div class="border-color-squid-ink padding-left-xxlarge padding-right-xxlarge padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="tips" style="width:100%"><h3 class="heading align-start font-size-medium color-squid-ink ember font-heavy">Tips for how to use A+ Content features:</h3></div><div class="border-color-squid-ink padding-left-xxlarge padding-right-xxlarge padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><ul class="list "><li class="color-storm font-size-medium ember "><strong>Text:</strong> Provide detailed explanations with specific words and numbers to help customers become experts on your product.</li><li class="color-storm font-size-medium ember "><strong>Tables:</strong> Use comparison tables to highlight features across your product line.</li><li class="color-storm font-size-medium ember "><strong>Banners:</strong> Use banner images to show your products in use. Add your brand logo and content to all of your products to create a consistent brand experience.</li><li class="color-storm font-size-medium ember "><strong>Images:</strong> Use professional-quality, high-resolution images that highlight product features or show your product in use. If you add brand text to your images, make sure it’s large enough to be readable on mobile devices.</li><li class="color-storm font-size-medium ember "><strong>Fields:</strong> Use text fields—rather than embedding text in images—to improve your visibility in search results (SEO).</li><li class="color-storm font-size-medium ember "><strong>Mix and match:</strong> A+ Content modules offer 100+ combinations of image and text fields. Explore them all to find the right mix for your brand.</li><li class="color-storm font-size-medium ember "><strong>Mine reviews: </strong>Use information from customer reviews, returns, and communication to figure out what topics to cover. Address purchasing barriers. Think about why customers <em>wouldn’t</em> buy your product and discuss those concerns in advance.</li><li class="color-storm font-size-medium ember "><strong>Tell a story:</strong> Describe your brand’s mission, story, and unique production process. Provide detailed feature information with specific data. Use a helpful, informative voice.</li></ul></div></div></div><div class="border-color-snow padding-left-zero padding-right-zero padding-top-xxlarge padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-1px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-snow design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-xxlarge padding-right-xxlarge padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="build" style="width:100%"><h2 class="heading align-center font-size-xlarge color-squid-ink ember font-heavy">Build a store for your brand within the Amazon store</h2></div><div class="border-color-squid-ink border-radius-12px padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%" data-aos="fade" data-aos-once="true" data-aos-delay="100" data-aos-duration="900"><div class=" image image-size-fit align-start inherit-container-props "><img src="https://m.media-amazon.com/images/G/01/sell/images/posters/new-republic-03.jpg" alt="A man looking at a computer screen showing an online store on amazon.com for the fashion brand New Republic" title=""/></div></div><div class="border-color-squid-ink padding-left-xxlarge padding-right-xxlarge padding-top-base padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">Amazon is an online store, and brands that sell products in the Amazon store can build their own online store within the store using a free tool we call...um, Stores.<br/><br/>Once you create a seller account and enrol in Amazon Brand Registry, you can build a store that provides customers with a multi-page, immersive experience that introduces customers to your brand story and entire product catalogue through customised rich media—text, image, and video.<br/><br/>You also get your own Amazon.co.uk web address to use in marketing campaigns (amazon.co.uk/yourbrand). Think of it as your Amazon real estate, where you can showcase new products and best sellers, and even provide personalised recommendations for shoppers who visit.<br/><br/>Behind the scenes, Stores also provides you with performance metrics about visits, traffic sources, and sales so you can optimize the experience.<br/><br/>Using Store Builder in Seller Central, you can create an ecommerce storefront on Amazon—no coding or design expertise required. The page is automatically set up for desktop, mobile, and tablet browsers.</div></div><div class="background-color-horizon border-color-prime-morning border-radius-12px padding-left-xxlarge padding-right-xxlarge padding-top-base padding-bottom-small border-left-1px border-right-1px border-top-1px border-bottom-1px flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-prime-morning design-Sell" id="stores" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="add" style="width:100%"><h3 class="heading align-start font-size-medium color-squid-ink ember font-heavy">Build your own brand experience using Amazon Stores by following these steps:</h3></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><ol class="list " start="1"><li class="color-squid-ink font-size-medium ember ">Create a seller account and enrol your brand in Amazon Brand Registry.</li><li class="color-squid-ink font-size-medium ember ">Log in to Seller Central.</li><li class="color-squid-ink font-size-medium ember ">In the navigation menu, select Stores >> Manage Stores</li><li class="color-squid-ink font-size-medium ember ">Click the “Create Store” button.</li><li class="color-squid-ink font-size-medium ember ">Choose a template for your Store. Each one includes adjustable tiles for images, text, video, and other content. The template options include:</li><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><ul class="list "><li class="color-squid-ink font-size-medium ember "><strong>Product Grid</strong> - A simple way to display your brand selection.</li><li class="color-squid-ink font-size-medium ember "><strong>Marquee</strong> - Include a curated product display with additional space for imagery, product descriptions, and customer quotes.</li><li class="color-squid-ink font-size-medium ember "><strong>Showcase</strong> - A flexible option for brands with a broad selection of products, featuring plenty of space for product information and rich visual content.</li></ul></div><li class="color-squid-ink font-size-medium ember ">Open <strong>Store Builder</strong> to build an online store for your brand within the Amazon store.</li><li class="color-squid-ink font-size-medium ember ">Click on <strong>Page Manager</strong> and select "Add a page" to add a page to your online store. Enter the page name and description, and choose a page template.</li><li class="color-squid-ink font-size-medium ember ">Use the <strong>Tile Manager</strong> to add and arrange content to the page. Combine product images, text, and video to create an engaging experience.</li><li class="color-squid-ink font-size-medium ember ">Handpick products to feature in your store or use dynamic widgets to automatically populate different product displays, such as best-selling products or recommendations based on visitor behaviour. Dynamic widgets use Amazon data such as keyword search, best-selling products, and/or recommendation history to help you optimise and update the products that appear on your store.</li><li class="color-squid-ink font-size-medium ember ">Use the <strong>Preview Window</strong> to see how your store will appear for desktop and mobile browsers. Click on an individual tile within the page to edit.</li><li class="color-squid-ink font-size-medium ember ">Repeat steps 5–7 to create multiple pages in your store as needed to showcase different features, product categories, top sellers, etc. Each page can navigate to a different page within your store, up to three levels deep.</li><li class="color-squid-ink font-size-medium ember ">Once you’ve finished building your store, click “Submit for publishing.” Publishing your online store involves a moderation process that can take several days. Keep an eye on the <strong>Status Bar</strong> to monitor progress. To avoid rejection during moderation, please review the <a href="https://advertising.amazon.com/resources/ad-specs/stores?ref_=sduk_soa_oos_guide_i">Creative Guidelines.</a></li><li class="color-squid-ink font-size-medium ember ">After your store is live, go to Store Builder >> Insights to see how your online store is performing. Track page views, visitors, traffic sources, and sales to update and optimize your store.</li></ol></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-xxlarge padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="border-color-cumulus padding-left-xxlarge padding-right-xxlarge padding-top-zero padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-cumulus design-Sell" id="bonus" style="width:100%"><h2 class="heading align-center font-size-xlarge color-squid-ink ember font-heavy">Bonus steps</h2></div><div class="border-color-squid-ink border-radius-12px padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%" data-aos="fade" data-aos-once="true" data-aos-delay="100" data-aos-duration="900"><div class=" image image-size-fit align-center inherit-container-props "><img src="https://m.media-amazon.com/images/G/02/selldot/migration/Optimise_your_store.png" alt="Optimise your store" title="Optimise your store"/></div></div><div class="border-color-squid-ink padding-left-xxlarge padding-right-zero padding-top-small padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="optimise" style="width:100%"><h5 class="heading align-start h5 color-squid-ink ember font-heavy">Optimise your Store for mobile</h5></div><div class="border-color-squid-ink padding-left-xxlarge padding-right-xxlarge padding-top-base padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">Consumers are spending more and more time on their mobile devices and this is fuelling the growth in mobile retail. Mobile has changed the way people shop. In the first quarter of 2020, two-thirds of Store visits were made from a mobile device.<sup>1</sup><br/><br/>With such a large number of shoppers using mobile devices to access your Store, it makes sense to prioritise a mobile-friendly design.<br/><br/>We know that with the myriad of screen sizes, resolutions, device types, and browsers, designing for both mobile and desktop customers is complex and constantly evolving. To get you started, we're sharing 6 tips from the Stores design team that will help you optimise your Store for mobile shoppers.<br/><br/><sup>1</sup>Amazon internal data, WW, 2020.</div></div><div class="border-color-squid-ink padding-left-xxlarge padding-right-zero padding-top-large padding-bottom-minibase border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h5 class="heading align-start font-size-medium color-squid-ink ember font-heavy">6 tips to optimise your Store for mobile</h5></div></div><div class="border-color-squid-ink padding-left-xxlarge padding-right-zero padding-top-zero padding-bottom-mini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div itemscope="" itemProp="mainEntity" itemType="https://schema.org/Question" class="accordion accordion-border-bottom accordion-type-light" data-is-faq="true"><div itemProp="name" class="title align-start"><strong>Test on mobile device</strong></div><div itemscope="" itemProp="acceptedAnswer" itemType="https://schema.org/Answer" class="content"><div itemProp="text"><div class="border-color-squid-ink padding-left-xsmall padding-right-zero padding-top-zero padding-bottom-mini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-default ember font-normal">Testing your Store on mobile will help you discover errors that can affect your mobile shoppers’ experience. The best way to make the right adjustments is by discovering for yourself what type of customer experience your Store provides on mobile. Step away from your desktop/laptop computer and access your Store on a phone or tablet. Tap through pages and tiles. Is your Store easy to navigate? Are the texts and graphics easy to read?</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-zero padding-top-zero padding-bottom-xmini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-default ember font-normal">To test out your Stores experience:</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-zero padding-top-zero padding-bottom-xmini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-default ember font-normal">1. Click Preview > Share Preview in Store builder.</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class=" image image-size-fit align-start "><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/blog/SharePreview._TTW_.jpg" alt="Test on mobile device" title="Test on mobile device"/></div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-zero padding-top-zero padding-bottom-xmini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-default ember font-normal">2. Copy the preview link</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-zero padding-top-zero padding-bottom-xmini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-default ember font-normal">3. Paste this preview link in an email or anywhere where you can access from your phone (Tip: Include the preview link’s password on a separate line so it’s easier to copy and insert it later on).</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-zero padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-default ember font-normal">4. Navigate through your Store on your mobile device as if you were a shopper and take notes on what needs to be improved. Is it easy to navigate? Can you find the products or information that you’re looking for? How do your images look on a mobile device?</div></div></div></div></div></div><div class="border-color-squid-ink padding-left-xxlarge padding-right-zero padding-top-zero padding-bottom-mini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div itemscope="" itemProp="mainEntity" itemType="https://schema.org/Question" class="accordion accordion-border-bottom accordion-type-light" data-is-faq="true"><div itemProp="name" class="title align-start"><strong>Use the custom mobile layout option</strong></div><div itemscope="" itemProp="acceptedAnswer" itemType="https://schema.org/Answer" class="content"><div itemProp="text"><div class="border-color-squid-ink padding-left-xsmall padding-right-zero padding-top-zero padding-bottom-mini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-default ember font-normal">Because of the screen size difference between a desktop monitor and a phone screen, sometimes a tile design is legible on desktop but not on mobile. Although Stores will automatically adjust images for different screen sizes, this doesn’t mean every element will be legible on mobile, especially if the text looks small on desktop to begin with.</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-zero padding-top-zero padding-bottom-xmini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-default ember font-normal">In these cases, we recommend using the custom mobile layout option in Store builder. This allows you to add two separate images, one optimised for desktop and one for mobile. This option is only available for image tiles, and it can be found by scrolling down on the “Editing: Image” panel.</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class=" image image-size-fit align-start "><img src="https://m.media-amazon.com/images/G/02/selldot/migration/Mens_clothing.png" alt="Editing image panel" title=""/></div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-zero padding-top-xsmall padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-default ember font-normal">Example of a custom mobile layout:</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-zero padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class=" image image-size-fit align-start "><img src="https://m.media-amazon.com/images/G/02/icons/Custom.jpg" alt="Mobile layout " title=""/></div></div></div></div></div></div><div class="border-color-squid-ink padding-left-xxlarge padding-right-zero padding-top-zero padding-bottom-mini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div itemscope="" itemProp="mainEntity" itemType="https://schema.org/Question" class="accordion accordion-border-bottom accordion-type-light" data-is-faq="true"><div itemProp="name" class="title align-start"><strong>Make sure content appears in the right order</strong></div><div itemscope="" itemProp="acceptedAnswer" itemType="https://schema.org/Answer" class="content"><div itemProp="text"><div class="border-color-squid-ink padding-left-xsmall padding-right-zero padding-top-zero padding-bottom-mini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-default ember font-normal">Mobile screens are narrower and designed for faster scrolling, which means that the order and layout of content is not precisely the same for your Store on desktop and mobile. Mobile Stores use a left-to-right row prioritisation for the order of content. See below for an example.</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class=" image image-size-fit align-start "><img src="https://m.media-amazon.com/images/G/02/icons/Lefttoright.jpg" alt="Make sure content appears in the right order" title=""/></div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-zero padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-default ember font-normal">Check your Store on a mobile device to confirm that content is appearing in the right order.</div></div></div></div></div></div><div class="border-color-squid-ink padding-left-xxlarge padding-right-zero padding-top-zero padding-bottom-mini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div itemscope="" itemProp="mainEntity" itemType="https://schema.org/Question" class="accordion accordion-border-bottom accordion-type-light" data-is-faq="true"><div itemProp="name" class="title align-start"><strong>Optimise your header image</strong></div><div itemscope="" itemProp="acceptedAnswer" itemType="https://schema.org/Answer" class="content"><div itemProp="text"><div class="border-color-squid-ink padding-left-xsmall padding-right-zero padding-top-zero padding-bottom-mini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-default ember font-normal">Even with custom mobile layout, you can only use a single image for your header. The header image is 3000 pixels wide on desktop and is automatically reduced to half (1500 pixels) on mobile. This dynamic resizing shrinks all graphic elements within the header, including text.</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-zero padding-top-zero padding-bottom-xmini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-default ember font-normal">Because of this, please keep in mind the following:</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><ul class="list "><li class="color-storm font-size-default ember ">Try limiting the number of products on a header to three. The more products you use in the header, the more cluttered it will look on mobile.</li><li class="color-storm font-size-default ember ">The copy in the header should be less than 30 characters so you can increase the size of the text to be legible on mobile and desktop versions without overwhelming the header. For this we recommend a minimum font size of 100pt Arial regular font or equivalent.</li></ul></div></div></div></div></div><div class="border-color-squid-ink padding-left-xxlarge padding-right-zero padding-top-zero padding-bottom-mini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div itemscope="" itemProp="mainEntity" itemType="https://schema.org/Question" class="accordion accordion-border-bottom accordion-type-light" data-is-faq="true"><div itemProp="name" class="title align-start"><strong>Choose an effective call-to-action (CTA) placement</strong></div><div itemscope="" itemProp="acceptedAnswer" itemType="https://schema.org/Answer" class="content"><div itemProp="text"><div class="border-color-squid-ink padding-left-xsmall padding-right-zero padding-top-zero padding-bottom-mini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-default ember font-normal">Research has shown readers typically read top to bottom, scanning left to right. Keeping this flow in mind can help you choose an effective placement for your call-to-action (CTA) button on mobile.</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-zero padding-top-zero padding-bottom-xmini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-default ember font-normal">Consider the importance of above-the-fold elements, which are the parts of the Store page that are viewable before scrolling down. If a CTA is placed at the bottom of a vertical tile, it is unlikely to appear above the fold, making it less visible to customers.</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-zero padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-default ember font-normal">CTAs on mobile should also have decent spacing around them, or “breathing room,” so it's easy for customers to find and click on it. Having limited space for a CTA can cause it to merge with its surroundings and lose hierarchy and visibility.</div></div></div></div></div></div><div class="border-color-squid-ink padding-left-xxlarge padding-right-zero padding-top-zero padding-bottom-mini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div itemscope="" itemProp="mainEntity" itemType="https://schema.org/Question" class="accordion accordion-border-bottom accordion-type-light" data-is-faq="true"><div itemProp="name" class="title align-start"><strong>Provide alternatives to menu navigation</strong></div><div itemscope="" itemProp="acceptedAnswer" itemType="https://schema.org/Answer" class="content"><div itemProp="text"><div class="border-color-squid-ink padding-left-xsmall padding-right-zero padding-top-zero padding-bottom-mini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-default ember font-normal">The navigation menu on a Store appears differently on desktop than on mobile. On desktop, shoppers see multiple tabs along the navigation bar. On mobile, shoppers see a single drop-down menu. See the images below for a comparison.</div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class=" image image-size-fit align-start "><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/blog/MENU._TTW_.jpg" alt="Provide alternatives to menu navigation" title=""/></div></div><div class="border-color-squid-ink padding-left-xsmall padding-right-zero padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-default ember font-normal">This is an important factor to consider when it comes to highlighting your top categories or tabs on a Store. Putting those top pages in the menu is one good strategy, but you can also use image or text tiles to create an additional way to navigate your Store. Adding these tiles at the top of your Store, along with a strong CTA, ensures shoppers can find your most important content even if they don’t expand the drop-down menu.</div></div></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-base padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="spacer"></div></div><div class="background-color-diamond border-color-squid-ink border-radius-13px padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="has-max-width"><div class="border-color-squid-ink padding-left-minibase padding-right-minibase padding-top-minibase padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h4 class="heading align-center h4 color-squid-ink ember font-heavy">Ready to start optimising the mobile experience of your Store?</h4></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-justify-content flex-justify-content-center flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell is-fluid is-nowrap" id="" style="width:100%"><div class="has-max-width"><div class="dual-cta ember"><div class="cta-wrapper first-cta button-spacing-base"><p class="top-text color-squid-ink font-size-xsmall">Already sell with Amazon?</p><a href="https://advertising.amazon.com/register?ref_=sduk_soa_oos_manage_b" class="link button button-type-secondary-dark font-size-regular " data-ld-append="SDRP_BYSMYS_M" id="AS_UK_SOA_BOS_MANAGE_B" aria-label="Manage your store">Manage your Store</a><p class="bottom-text color-squid-ink font-size-xsmall"><span> </span></p></div><div class="cta-wrapper second-cta"><p class="top-text color-squid-ink font-size-xsmall">New to Amazon Advertising?</p><a href="https://sellercentral.amazon.co.uk/gp/on-board/workflow/Registration/login.html?ref_=sduk_fba_eu_su_f&passthrough%2Faccount=b2b_fba_soa&passthrough%2FsuperSource=OAR&passthrough%2FmarketplaceID=A1F83G8C2ARO7P" class="link button button-type-secondary-dark font-size-regular " data-ld-append="SDRG_BOS_I_UA" id="AS_UK_SOA_BOS_GET_B" aria-label="Get started">Get started</a><p class="bottom-text color-squid-ink font-size-xsmall"><span> </span></p></div></div></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-small padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="spacer"></div></div><div class="border-color-cumulus padding-left-zero padding-right-zero padding-top-xxlarge padding-bottom-zero border-left-zero border-right-zero border-top-1px border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-cumulus design-Sell" id="" style="width:100%"><div class="border-color-cumulus padding-left-xxlarge padding-right-xxlarge padding-top-zero padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-cumulus design-Sell" id="tools" style="width:100%"><h5 class="heading align-start font-size-medium color-squid-ink ember font-heavy">What's next? Use more tools to grow and distinguish your brand</h5></div><div class="border-color-squid-ink padding-left-xxlarge padding-right-xxlarge padding-top-base padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">You’re enrolled in Amazon Brand Registry. <a href="https://sell.amazon.co.uk/learn/what-is-ecommerce">Your ecommerce business</a> has an Amazon storefront and your own Amazon.co.uk web address. Your product detail pages feature rich information added with A+ Content.<br/><br/>What next?<br/><br/>Once you build an online store within the Amazon store, take advantage of the many other ecommerce marketing and online seller tools we’ve created to help brands reach more customers.<br/><br/>Drive traffic to your Amazon store and product listings using Sponsored Brands, Sponsored Products, and other Amazon Advertising strategies. Use your unique Amazon URL to marketing campaigns on and off Amazon.<br/></div></div></div><div class="border-color-squid-ink padding-left-xxlarge padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="AS_UK_SOA_BOS_BO_I" style="width:100%"><div class="align-start"><a href="https://sell.amazon.co.uk/brand-owners?ref_=sduk_soa_oos_brand_b" class="link link-type-standard-dark" aria-label="Learn about tools">Learn about tools available exclusively for brand owners on Amazon</a></div></div></div></div></div><div class="border-color-squid-ink padding-left-xxlarge padding-right-xxlarge padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="has-max-width"><div class="bg-no-repeat border-color-squid-ink border-radius-12px padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell has-box-shadow box-shadow-light" id="" style="width:100%;background-image:url('https://m.media-amazon.com/images/G/01/sell/images/AdobeStock_329065630-1920-drk._SL1280_FMjpg_.jpg');background-size:cover;background-position:center center"><div class="border-color-squid-ink border-radius-8px padding-left-xxlarge padding-right-xxlarge padding-top-xxlarge padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-center flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h4 class="heading align-center font-size-xxlarge color-white ember font-heavy">Start selling today</h4></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-base padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="AS_UK_SOA_BOS_SIGN_B" style="width:100%"><div class="align-center"><a href="https://sellercentral.amazon.co.uk/gp/on-board/workflow/Registration/login.html?ref_=sduk_soa_sem_rp_h&passthrough%2Faccount=b2b_fba_soa&passthrough%2FsuperSource=OAR&passthrough%2FmarketplaceID=A1F83G8C2ARO7P" class="link button button-type-primary font-size-xlarge button-focus-default" data-ld-append="SDRP_BOS_PF_UA" aria-label="Sign up">Sign up</a></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-xmini padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-center color-white font-size-xsmall ember font-normal">£25 (excl. VAT) per month + selling fees</div></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-xxlarge padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="spacer"></div></div></div></div><div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="spacer"></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="background-color-squid-ink-dark border-color-squid-ink padding-left-xxlarge padding-right-xxlarge padding-top-small padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="has-max-width"><nav class="nav-type-footer nav-style-dark "><section class="nav-footer-top"><article class="nav-footer-breadcrumbs"></article><article class="nav-footer-button-wrap"><button class="link popup-link button button-type-secondary-light button-type-language" data-popup-id="footer-nav-language-picker-popup">English</button><button class="country-picker country-picker-style-undefined button-type-country button-type-secondary-undefined country-UK link popup-link button button-type-secondary-light" data-popup-id="footer-nav-country-picker-popup">United Kingdom</button><div class="popup-layover hide" id="footer-nav-country-picker-popup"><div class="popup"><div class="popup-close-container"><a class="hide close-popup" data-popup-id="footer-nav-country-picker-popup" aria-label="Close country popup">✕</a></div><div class="popup-container max-width-800px"><h3 class="country-picker-heading">Explore selling on Amazon around the world</h3><ul class="country-popup-list"><li><a href="https://sell.amazon.com.au" class="country-picker-country country-AU">Australia</a></li><li><a href="https://sell.amazon.com.be" class="country-picker-country country-BE">Belgium</a></li><li><a href="https://venda.amazon.com.br" class="country-picker-country country-BR">Brazil</a></li><li><a href="https://sell.amazon.ca" class="country-picker-country country-CA">Canada</a></li><li><a href="https://gs.amazon.cn" class="country-picker-country country-CN">China</a></li><li><a href="https://sell.amazon.fr" class="country-picker-country country-FR">France</a></li><li><a href="https://sell.amazon.de" class="country-picker-country country-DE">Germany</a></li><li><a href="https://sell.amazon.in" class="country-picker-country country-IN">India</a></li><li><a href="https://sellercentral.amazon.ie/welcome" class="country-picker-country country-IE">Ireland</a></li><li><a href="https://sell.amazon.it" class="country-picker-country country-IT">Italy</a></li><li><a href="https://sell.amazon.co.jp" class="country-picker-country country-JP">Japan</a></li><li><a href="https://sell.amazon.co.kr" class="country-picker-country country-KR">Korea</a></li><li><a href="https://vender.amazon.com.mx" class="country-picker-country country-MX">Mexico</a></li><li><a href="https://sell.amazon.nl" class="country-picker-country country-NL">Netherlands</a></li><li><a href="https://sell.amazon.pl" class="country-picker-country country-PL">Poland</a></li><li><a href="https://sell.amazon.sa" class="country-picker-country country-SA">Saudi Arabia</a></li><li><a href="https://sell.amazon.com.sg" class="country-picker-country country-SG">Singapore</a></li><li><a href="https://sell.amazon.com/global-selling/south-africa" class="country-picker-country country-ZA">South Africa</a></li><li><a href="https://sell.amazon.es" class="country-picker-country country-ES">Spain</a></li><li><a href="https://sell.amazon.se" class="country-picker-country country-SE">Sweden</a></li><li><a href="https://gs.amazon.com.tw" class="country-picker-country country-TW">Taiwan</a></li><li><a href="https://sell.amazon.co.th" class="country-picker-country country-TH">Thailand</a></li><li><a href="https://satis.amazon.com.tr" class="country-picker-country country-TR">Turkey</a></li><li><a href="https://sell.amazon.ae" class="country-picker-country country-AE">United Arab Emirates</a></li><li><a href="https://sell.amazon.co.uk" class="country-picker-country current country-UK">United Kingdom</a></li><li><a href="https://sell.amazon.com" class="country-picker-country country-US">United States</a></li><li><a href="https://sell.amazon.vn" class="country-picker-country country-VN">Vietnam</a></li></ul><p class="country-picker-footnote">Amazon operates stores worldwide, allowing you to grow your business internationally regardless of where you’re located.</p></div></div></div><button class="link popup-link button button-type-secondary-light button-type-hmd" data-popup-id="hmd-picker-popup">Feedback</button></article></section><section class="nav-footer-wrap"><ul><li class="has-children "><a>Sell on Amazon</a><ul><li class=" "><a href="https://sell.amazon.co.uk/sell-online/beginners-guide?ref_=sduk_soa_tbg_fnav">Beginner's guide</a></li><li class=" "><a href="https://sell.amazon.co.uk/programmes/amazon-business?ref_=sduk_soa_ab_fnav">Amazon Business</a></li><li class=" "><a href="https://sell.amazon.co.uk/programmes/sell-across-europe?ref_=sduk_soa_sae_fnav">Sell across Europe</a></li><li class=" "><a href="https://sell.amazon.co.uk/learn/what-is-dropshipping?ref_=sduk_soa_wid_fnav">What is dropshipping?</a></li><li class=" "><a href="https://sell.amazon.co.uk/learn/sell-clothes-online?ref_=sduk_soa_sco_fnav">Selling clothes online</a></li><li class=" "><a href="https://sell.amazon.co.uk/learn/sell-books-online?ref_=sduk_soa_sbo_fnav">Selling books online</a></li><li class=" "><a href="https://sell.amazon.co.uk/learn/inventory-management?ref_=sduk_soa_wiim_fnav">What is inventory management?</a></li><li class=" "><a href="https://sell.amazon.co.uk/learn/selling-online-blog?ref_=sduk_soa_sob_fnav">Selling online blog</a></li></ul></li><li class="has-children "><a>Fulfil orders</a><ul><li class=" "><a href="https://sell.amazon.co.uk/fulfilment-by-amazon?ref_=sduk_soa_fba_fnav">Fulfilment by Amazon</a></li><li class=" "><a href="https://sell.amazon.co.uk/fulfilment-by-amazon/fba-new-selection-program?ref_=sduk_soa_fbansp_fnav">FBA New Selection Program</a></li><li class=" "><a href="https://sell.amazon.co.uk/fulfilment-by-amazon/fba-europe?ref_=sduk_soa_fbaes_fnav">Fulfil in Europe</a></li><li class=" "><a href="https://sell.amazon.co.uk/low-price-fba-rates?ref_=sduk_soa_fbasl_fnav">Low-Price FBA rates</a></li><li class=" "><a href="https://sell.amazon.co.uk/fulfilment-by-amazon/fba-multi-channel?ref_=sduk_soa_fbamc_fnav">Multi-Channel Fulfilment</a></li><li class=" "><a href="https://www.veeqo.com/gb?utm_source=Amazon&utm_medium=Website%20&utm_campaign=Selldotwebsite-homepage-footer&utm_content=Veeqo-shippingsoftware">Veeqo – Shipping Software</a></li><li class=" "><a href="https://sell.amazon.co.uk/learn/ecommerce-fulfilment-guide?ref_=sduk_soa_efg_fnav">Ecommerce fulfillment guide</a></li><li class=" "><a href="https://sell.amazon.co.uk/freight-logistics?ref_=sduk_soa_freight_fnav">Amazon Freight</a></li></ul></li><li class="has-children "><a>Programmes</a><ul><li class=" "><a href="https://sell.amazon.co.uk/global-selling?ref_=sduk_soa_gs_fnav">Amazon Global Selling</a></li><li class=" "><a href="https://sell.amazon.co.uk/advertising?ref_=sduk_soa_ads_fnav">Advertising</a></li><li class=" "><a href="https://sell.amazon.co.uk/programmes/strategic-account-services?ref_=sduk_sas_fnav">Strategic Account Services</a></li><li class=" "><a href="https://sell.amazon.co.uk/programmes/amazon-lending?ref_=sduk_soa_ldn_fnav">Amazon Lending</a></li><li class=" "><a href="https://sell.amazon.co.uk/programmes/renewed">Sell refurbished products</a></li><li class=" "><a href="https://sell.amazon.co.uk/programmes?ref_=sduk_soa_prog_fnav">See all Programmes</a></li></ul></li><li class="has-children "><a>Amazon for Brands</a><ul><li class=" "><a href="https://sell.amazon.co.uk/brand-owners?ref_=sduk_soa_bo_fnav">Launch and register your brand </a></li><li class=" "><a href="https://sell.amazon.co.uk/build-an-online-store?ref_=sduk_soa_baos_fnav">Build an online store</a></li><li class=" "><a href="https://sell.amazon.co.uk/grow?ref_=sduk_soa_grow_fnav">New Seller Guide programmes</a></li><li class=" "><a href="https://sell.amazon.co.uk/learn/seller-stories?ref_=sduk_soa_sst_fnav">Brand stories</a></li><li class=" "><a href="https://sell.amazon.co.uk/brand-owners?ref_=sduk_soa_abr_fnav#register">Amazon Brand Registry</a></li><li class=" "><a href="https://sell.amazon.co.uk/brand-owners?ref_=sduk_soa_ba_fnav#brandanalytics">Brand Analytics</a></li><li class=" "><a href="https://sell.amazon.co.uk/brand-owners?ref_=sduk_soa_p_fnav#protect">Protect your brand</a></li><li class=" "><a href="https://sell.amazon.co.uk/brand-registry?ref_=sduk_soa_br_fnav">Brand Registry</a></li></ul></li><li class="has-children "><a>Resources</a><ul><li class=" "><a href="https://sellercentral.amazon.co.uk/?ref_=sduk_soa_xass_fnav">Login to Seller Central</a></li><li class=" "><a href="https://sell.amazon.co.uk/sell-online/seller-university?ref_=sduk_soa_selleruni_fnav">Seller University</a></li><li class=" "><a href="https://sell.amazon.co.uk/learn/vat-resources?ref_=sduk_soa_vatrc_fnav">VAT Knowledge Centre</a></li><li class=" "><a href="https://sell.amazon.co.uk/selling-partner-compliance-hub?ref_=sduk_soa_spch_fnav">Selling Partner Compliance Hub</a></li><li class=" "><a href="https://sell.amazon.co.uk/learn/events-and-webinar?ref_=sduk_soa_evtweb_fnav">Events and Webinars</a></li><li class=" "><a href="https://sell.amazon.co.uk/selling-partner-appstore?ref_=sduk_soa_spa_fnav">Selling Partner Appstore</a></li><li class=" "><a href="https://m.media-amazon.com/images/G/02/sell/images/P2B_2023_UK_.pdf"> European Selling Partner Report 2023</a></li><li class=" "><a href="https://sell.amazon.co.uk/contact-us?ref_=sduk_soa_contactus_fnav">Contact us</a></li></ul></li></ul></section></nav><div class="popup-layover hide" data-is-sc="false" id="hmd-picker-popup"><div class="popup"><div class="popup-close-container"><a class="hide close-popup" data-popup-id="hmd-picker-popup" aria-label="Close feedback popup">✕</a></div><div class="popup-container" id="hmd-main-popup"><div class="hmd-title">Rate this page</div><form id="hmd-survey-form"><div class="ratings-title">Rate your experience with this page</div><div class="ratings-container"><fieldset 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class="tooltip-text">Do not include any personal or sensitive data. By submitting feedback, you acknowledge that no personal or sensitive data is included with your response (e.g. names, addresses, telephone numbers or email addresses).</span></span></label></div><button class="form-button link hmd-submit-button" disabled="" id="submit-button" type="submit">Submit</button></div></form></div><div class="hmd-feedback-message"><div class="thank-you-image-div"><label class="thank-you-image"></label></div><div class=" thank-you-title">Thanks for the feedback!</div><div class=" thank-you-message">Your feedback helps us improve our website.</div></div></div></div><div class="popup-layover hide" id="footer-nav-language-picker-popup"><div class="popup"><div class="popup-close-container"><a class="hide close-popup" data-popup-id="footer-nav-language-picker-popup" aria-label="Close language popup">✕</a></div><div class="popup-container max-width-800px"><h3 class="language-picker-heading">Select your preferred language</h3><ul class="language-popup-list 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target="_blank"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class=" image image-size-original align-center "><img src="https://m.media-amazon.com/images/G/01/sell/icons/linkedin-logo-white.png" alt="LinkedIn logo" title=""/></div></div></a></div><div class="border-color-squid-ink padding-left-zero padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="AS_UK_FNAV_TT" style="width:33.333333333333336%"><a class="link-container " href="https://www.tiktok.com/@sellonamazoneurope" 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