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class="CircularProfile_mck-c-circular-profile__wrapper-text__0Kp97"><h1 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-2"><span>Yuval Atsmon</span></h1><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8">Senior Partner, and Chief Financial Officer<a data-component="mdc-c-link" href="/uk/overview" class="mdc-c-link___lBbY1_2734c4f"><span class="mdc-c-link__label___Pfqtd_2734c4f">London</span></a></div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7 mdc-u-mt-3"><p>Advises companies on strategy and growth-led transformations, and leads McKinsey鈥檚 global finance function</p></div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--display-column___X0HDD_2734c4f mdc-u-mb-2 mdc-u-mt-3 mdc-u-grid-gutter-md"><a data-component="mdc-c-link" href="#" class="mdc-c-link-icon___SEKyg_2734c4f" aria-haspopup="dialog" title="Email" aria-label="Email" data-sid="B8600C5D-1CE0-41D8-AA00-9263B34419CF" data-layer-event-prefix="Exit Link" data-layer-action="click" data-layer-category="social" data-layer-subcategory="partner" data-layer-subcategory2="email" data-layer-text="Share this profile on email"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--radial___y3csX_2734c4f mdc-c-icon--size-xl___3BEee_2734c4f mdc-c-icon--primary mck-email-icon"></span></a><a data-component="mdc-c-link" href="https://www.linkedin.com/in/yuvalatsmon/" class="mdc-c-link-icon___SEKyg_2734c4f" target="_blank" title="LinkedIn" data-sid="" aria-label="LinkedIn" data-layer-event-prefix="Exit Link" data-layer-action="click" data-layer-category="social" data-layer-subcategory="partner" data-layer-subcategory2="LinkedIn" data-layer-text="Share this profile on LinkedIn"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--radial___y3csX_2734c4f mdc-c-icon--size-xl___3BEee_2734c4f 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He is especially focused on helping companies with growth-led transformations. Based in London, he previously spent six years in Shanghai, helping companies navigate China's rapidly changing economic landscape, accelerate growth, and improve profitability.</p> <p>Yuval has since supported a range of global companies on topics related to corporate and growth strategy, innovation, consumer insights, branding, marketing effectiveness, and route to market. He recently helped a fast-moving consumer goods company accelerate its growth trajectory from low single digits and market underperformance to strong growth and market overperformance, architecting an organizational transformation and achieving improvement across operations, marketing, and sales activities. He also worked closely with a media company on an ambitious digital and analytics agenda and with a high-tech company on a series of major acquisitions and alliances, and post-merger value capture.</p> <p>Yuval previously led McKinsey鈥檚 strategy work in the Greater China region, leveraging consumer insights and private-sector collaboration for economic development.</p> <p>A prolific author, Yuval is a regular contributor to <em>McKinsey Quarterly</em>, Harvard Business Review Online, and a LinkedIn Top Voice.</p></div><div class="Profile_mck-c-profile__area-a__YIGXu container-placeholder mdc-u-grid mdc-u-grid-gutter-lg"></div></div><div class="Profile_mck-c-profile__sidebar-wrapper__E52KM"><div class="container-sidebar mdc-u-grid mdc-u-grid-gutter-xxl"><button data-component="mdc-c-button" aria-label="" type="button" id="button_id" class="mdc-c-button___U4iY2_2734c4f mdc-c-button--primary___Ed-lT_2734c4f mdc-c-button--size-large___jwpUy_2734c4f" data-layer-event-prefix="Exit Link" 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mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Consumer Packaged Goods</span></a></li><li><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/how-we-help-clients" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Growth, Marketing & Sales</span></a></li></ul></div></div></div></div></div><div class="mdc-o-content-body Profile_mck-c-profile__content-body__r8B5S Profile_mck-c-profile__additional-body__hv_Ft"><h3>PUBLISHED WORK</h3> <p>“<a href="/industries/technology-media-and-telecommunications/our-insights/the-ai-native-telco-radical-transformation-to-thrive-in-turbulent-times">The AI-native telco: Radical transformation to thrive in turbulent times</a>,” McKinsey & Company, February 2023</p> <p>“<a href="/capabilities/strategy-and-corporate-finance/our-insights/artificial-intelligence-in-strategy">Artificial intelligence in strategy</a>,” McKinsey & Company, January 2023</p> <p>“<a href="/capabilities/strategy-and-corporate-finance/our-insights/why-bad-strategy-is-a-social-contagion">Why bad strategy is a ‘social contagion’</a>,” McKinsey & Company, November 2022</p> <p>“<a href="/capabilities/strategy-and-corporate-finance/our-insights/does-your-idea-have-the-voltage-to-scale">Does your idea have the ‘voltage’ to scale?</a>,” McKinsey & Company, August 2022</p> <p>“<a href="/featured-insights/europe/facing-the-future-how-uk-businesses-can-thrive-in-the-next-normal">Facing the future: How UK businesses can thrive in the next normal</a>,” McKinsey & Company, March 2021</p> <p>“<a href="/capabilities/strategy-and-corporate-finance/our-insights/the-war-on-the-coronavirus">The war on the coronavirus</a>,” McKinsey & Company, June 2020</p> <p>“<a href="/capabilities/strategy-and-corporate-finance/our-insights/lessons-from-the-generals-decisive-action-amid-the-chaos-of-crisis">Lesson from the generals: Decisive action amid the chaos of crisis</a>,” McKinsey & Company, May 2020</p> <p>“<a href="/capabilities/strategy-and-corporate-finance/our-insights/getting-ahead-of-the-next-stage-of-the-coronavirus-crisis">Getting ahead of the next stage of the coronavirus crisis</a>,” McKinsey & Company, April 2020</p> <p>“<a href="/capabilities/strategy-and-corporate-finance/our-insights/where-how-much-and-how-answering-the-hardest-questions-of-resource-allocation">Where, how much, and how: Answering the hardest questions of resource allocation</a>,” McKinsey & Company, October 2016</p> <p>“<a href="/industries/retail/our-insights/chinese-consumers-revisiting-our-predictions">Chinese consumers: Revisiting our predictions</a>,” <em>McKinsey Quarterly</em>, October 2016</p> <p>“<a href="/capabilities/strategy-and-corporate-finance/our-insights/how-nimble-resource-allocation-can-double-your-companys-value">How nimble resource allocation can double your company’s value</a>,” McKinsey & Company, August 2016</p> <p>“<a href="/featured-insights/employment-and-growth/why-its-still-a-world-of-grow-or-go">Why it’s still a world of ‘grow or go’</a>,” <em>McKinsey Quarterly</em>, October 2015</p> <p>“<a href="/capabilities/strategy-and-corporate-finance/our-insights/parsing-the-growth-advantage-of-emerging-market-companies">Parsing the growth advantage of emerging-market companies</a>,” <em>McKinsey Quarterly</em>, May 2012</p> <p>“<a href="/featured-insights/asia-pacific/meet-the-chinese-consumer-of-2020">Meet the Chinese consumer of 2020</a>,” <em>McKinsey Quarterly</em>, March 2012</p> <p>“<a href="/featured-insights/asia-pacific/chinas-confident-consumers">China's confident consumers</a>,” McKinsey & Company, November 2011</p> <p>“<a href="/capabilities/growth-marketing-and-sales/our-insights/tapping-chinas-luxury-goods-market">Tapping China's luxury-goods market</a>,” McKinsey & Company, April 2011</p> <p>“<a href="/featured-insights/employment-and-growth/is-your-emerging-market-strategy-local-enough">Is your emerging-market strategy local enough?</a>,” <em>McKinsey Quarterly</em>, April 2011</p> <h3>PAST EXPERIENCE</h3> <p><strong>Israel Defense Forces</strong><br /> Company commander</p> <h3>EDUCATION</h3> <p><strong>Harvard Business School</strong><br /> MBA</p> <p><strong>Buchmann Faculty of Law at Tel Aviv University</strong><br /> LLB</p></div></div><div class="mdc-u-grid mdc-u-grid-gutter-xl mdc-u-mt-5"></div></div></div></main></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"locale":"en","dictionary":{},"sitecoreContext":{"route":{"name":"Yuval Atsmon","displayName":"Yuval Atsmon","fields":null,"databaseName":"web","deviceId":"fe5d7fdf-89c0-4d99-9aa3-b5fbd009c9f3","itemId":"b8600c5d-1ce0-41d8-aa00-9263b34419cf","itemLanguage":"en","itemVersion":1,"layoutId":"ae753eb4-a035-40b4-83bf-4b4438df6742","templateId":"882cb5bd-9600-43d9-9d6b-de8134d4a7eb","templateName":"Profile","placeholders":{"jss-main":[{"uid":"8babdffb-0cfb-45a5-8364-eb32fa63d241","componentName":"Profile","dataSource":"","fields":{"data":{"profile":{"id":"B8600C5D1CE041D8AA009263B34419CF","name":"Yuval Atsmon","engTitle":"Yuval Atsmon","displayName":"Yuval Atsmon","url":"/sitecore/content/McKinsey/Home/Our People/Yuval Atsmon","template":{"name":"Profile"},"title":{"jsonValue":{"value":"Yuval Atsmon"}},"background":{"jsonValue":{"value":"\u003ch3\u003ePUBLISHED WORK\u003c/h3\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/technology-media-and-telecommunications/our-insights/the-ai-native-telco-radical-transformation-to-thrive-in-turbulent-times\"\u003eThe AI-native telco: Radical transformation to thrive in turbulent times\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, February 2023\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/capabilities/strategy-and-corporate-finance/our-insights/artificial-intelligence-in-strategy\"\u003eArtificial intelligence in strategy\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, January 2023\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/capabilities/strategy-and-corporate-finance/our-insights/why-bad-strategy-is-a-social-contagion\"\u003eWhy bad strategy is a \u0026lsquo;social contagion\u0026rsquo;\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, November 2022\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/capabilities/strategy-and-corporate-finance/our-insights/does-your-idea-have-the-voltage-to-scale\"\u003eDoes your idea have the \u0026lsquo;voltage\u0026rsquo; to scale?\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, August 2022\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/featured-insights/europe/facing-the-future-how-uk-businesses-can-thrive-in-the-next-normal\"\u003eFacing the future: How UK businesses can thrive in the next normal\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, March 2021\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/capabilities/strategy-and-corporate-finance/our-insights/the-war-on-the-coronavirus\"\u003eThe war on the coronavirus\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, June 2020\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/capabilities/strategy-and-corporate-finance/our-insights/lessons-from-the-generals-decisive-action-amid-the-chaos-of-crisis\"\u003eLesson from the generals: Decisive action amid the chaos of crisis\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, May 2020\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/capabilities/strategy-and-corporate-finance/our-insights/getting-ahead-of-the-next-stage-of-the-coronavirus-crisis\"\u003eGetting ahead of the next stage of the coronavirus crisis\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, April 2020\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/capabilities/strategy-and-corporate-finance/our-insights/where-how-much-and-how-answering-the-hardest-questions-of-resource-allocation\"\u003eWhere, how much, and how: Answering the hardest questions of resource allocation\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, October 2016\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/retail/our-insights/chinese-consumers-revisiting-our-predictions\"\u003eChinese consumers: Revisiting our predictions\u003c/a\u003e,\u0026rdquo; \u003cem\u003eMcKinsey Quarterly\u003c/em\u003e, October 2016\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/capabilities/strategy-and-corporate-finance/our-insights/how-nimble-resource-allocation-can-double-your-companys-value\"\u003eHow nimble resource allocation can double your company\u0026rsquo;s value\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, August 2016\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/featured-insights/employment-and-growth/why-its-still-a-world-of-grow-or-go\"\u003eWhy it\u0026rsquo;s still a world of \u0026lsquo;grow or go\u0026rsquo;\u003c/a\u003e,\u0026rdquo; \u003cem\u003eMcKinsey Quarterly\u003c/em\u003e, October 2015\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/capabilities/strategy-and-corporate-finance/our-insights/parsing-the-growth-advantage-of-emerging-market-companies\"\u003eParsing the growth advantage of emerging-market companies\u003c/a\u003e,\u0026rdquo; \u003cem\u003eMcKinsey Quarterly\u003c/em\u003e, May 2012\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/featured-insights/asia-pacific/meet-the-chinese-consumer-of-2020\"\u003eMeet the Chinese consumer of 2020\u003c/a\u003e,\u0026rdquo; \u003cem\u003eMcKinsey Quarterly\u003c/em\u003e, March 2012\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/featured-insights/asia-pacific/chinas-confident-consumers\"\u003eChina's confident consumers\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, November 2011\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/capabilities/growth-marketing-and-sales/our-insights/tapping-chinas-luxury-goods-market\"\u003eTapping China's luxury-goods market\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, April 2011\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/featured-insights/employment-and-growth/is-your-emerging-market-strategy-local-enough\"\u003eIs your emerging-market strategy local enough?\u003c/a\u003e,\u0026rdquo; \u003cem\u003eMcKinsey Quarterly\u003c/em\u003e, April 2011\u003c/p\u003e\n\u003ch3\u003ePAST EXPERIENCE\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIsrael Defense Forces\u003c/strong\u003e\u003cbr /\u003e\nCompany commander\u003c/p\u003e\n\u003ch3\u003eEDUCATION\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHarvard Business School\u003c/strong\u003e\u003cbr /\u003e\nMBA\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuchmann Faculty of Law at Tel Aviv University\u003c/strong\u003e\u003cbr /\u003e\nLLB\u003c/p\u003e"}},"about":{"jsonValue":{"value":"\u003cp\u003eYuval serves as McKinsey's chief financial officer and is a client-serving senior partner in the firm's Technology, Media \u0026amp; Telecommunications and Consumer Packaged Goods practices. He is especially focused on helping companies with growth-led transformations. Based in London, he previously spent six years in Shanghai, helping companies navigate China's rapidly changing economic landscape, accelerate growth, and improve profitability.\u003c/p\u003e\n\u003cp\u003eYuval has since supported a range of global companies on topics related to corporate and growth strategy, innovation, consumer insights, branding, marketing effectiveness, and route to market. He recently helped a fast-moving consumer goods company accelerate its growth trajectory from low single digits and market underperformance to strong growth and market overperformance, architecting an organizational transformation and achieving improvement across operations, marketing, and sales activities. He also worked closely with a media company on an ambitious digital and analytics agenda and with a high-tech company on a series of major acquisitions and alliances, and post-merger value capture.\u003c/p\u003e\n\u003cp\u003eYuval previously led McKinsey\u0026rsquo;s strategy work in the Greater China region, leveraging consumer insights and private-sector collaboration for economic development.\u003c/p\u003e\n\u003cp\u003eA prolific author, Yuval is a regular contributor to \u003cem\u003eMcKinsey Quarterly\u003c/em\u003e, Harvard Business Review Online, and a LinkedIn Top Voice.\u003c/p\u003e"}},"additionalExpertise":{"jsonValue":{"value":""}},"expertisePosition":{"jsonValue":null},"autoFetchPublishedWork":{"boolValue":false},"externalPublishedWork":{"jsonValue":{"value":""}},"aboutName":{"jsonValue":{"value":"Yuval"}},"expertise":{"jsonValue":[{"id":"d2036e61-3d6a-4c84-9f6b-7c65812f91d7","url":"","name":"Strategy and Corporate Finance","displayName":"Strategy \u0026 Corporate Finance","fields":{"Related Link":{"value":{"href":""}},"Title":{"value":"Strategy \u0026 Corporate Finance"},"Faceted Search":[],"Practice E-mail":{"value":"strategy_practice_webmail@mckinsey.com, corporate_finance_practice@mckinsey.com"},"Closer Tout Link":{"value":{"href":"/capabilities/strategy-and-corporate-finance/our-insights","id":"{6FC6FF30-E964-4D27-94F0-A71008220644}","querystring":"","text":"","title":"","class":"","url":"/McKinsey/Home/Business Functions/Strategy and Corporate Finance/Our Insights","linktype":"internal","name":"Strategy \u0026 Corporate Finance Insights"}},"Working With Us Link":{"value":{"href":"/capabilities/strategy-and-corporate-finance/how-we-help-clients","id":"{41B32E8A-7984-40B8-A14A-13388F33B72C}","querystring":"","text":"","title":"","class":"","url":"/McKinsey/Home/Business Functions/Strategy and Corporate Finance/How We Help Clients","linktype":"internal","name":"How We Help Clients"}},"Global Landing Links":{"value":[]},"Synonym":{"value":"Strategy \u0026 Corporate Finance Practice"}}},{"id":"84d2cffe-05f6-499c-94d2-c333be643b66","url":"","name":"Growth and Innovation","displayName":"Growth \u0026 Innovation","fields":{"Related Link":{"value":{"href":""}},"Title":{"value":"Growth \u0026 Innovation"},"Description":{"value":"We have a unique perspective on what it takes to achieve profitable growth. 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