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<!doctype html><html lang="en"><head> <meta charset="utf-8"> <title>How to address donors effectively in online fundraising</title> <link rel="shortcut icon" href="https://blog.iraiser.com/hubfs/iRaiser%20Flavicon%20-%20Black.png"> <meta name="description" content="Maximise your online fundraising with iRaiser. Tips for effectively engaging donors from social media, SEO and more."> <style>@font-face { font-family: "Inter"; font-weight: 400; font-style: normal; font-display: swap; src: url("/_hcms/googlefonts/Inter/regular.woff2") format("woff2"), url("/_hcms/googlefonts/Inter/regular.woff") format("woff"), url("/_hcms/googlefonts/Inter/regular.woff2") format("woff2"), url("/_hcms/googlefonts/Inter/regular.woff") format("woff"); } @font-face { font-family: "Inter"; font-weight: 500; font-style: normal; font-display: swap; src: url("/_hcms/googlefonts/Inter/500.woff2") format("woff2"), url("/_hcms/googlefonts/Inter/500.woff") format("woff"), url("/_hcms/googlefonts/Inter/regular.woff2") format("woff2"), url("/_hcms/googlefonts/Inter/regular.woff") format("woff"); } @font-face { font-family: "Inter"; font-weight: 700; font-style: normal; font-display: swap; src: url("/_hcms/googlefonts/Inter/700.woff2") format("woff2"), url("/_hcms/googlefonts/Inter/700.woff") format("woff"), url("/_hcms/googlefonts/Inter/regular.woff2") format("woff2"), url("/_hcms/googlefonts/Inter/regular.woff") format("woff"); } body { font-family: Inter; } </style> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta property="og:description" content="Maximise your online fundraising with iRaiser. Tips for effectively engaging donors from social media, SEO and more."> <meta property="og:title" content="How to address donors effectively in online fundraising"> <meta name="twitter:description" content="Maximise your online fundraising with iRaiser. Tips for effectively engaging donors from social media, SEO and more."> <meta name="twitter:title" content="How to address donors effectively in online fundraising"> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Organization", "name": "iRaiser Group", "logo": { "@type": "ImageObject", "url": "https://25786111.fs1.hubspotusercontent-eu1.net/hubfs/25786111/iraiser_logo_black_2024.svg" }, "url": "https://blog.iraiser.com/how-to-address-donors-effectively-in-online-fundraising", "address": { "@type": "PostalAddress", "addressCountry": "", "addressRegion": "Australia", "addressLocality": "Netherlands, Ireland, Italy, Nordics", "postalCode":"", "streetAddress": "France, Belgium, UK, Germany" }, "knowsLanguage": "en" } </script>  <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage" }, "name": "How to address donors effectively in online fundraising", "headline": "How to address donors effectively in online fundraising", "image": "https://25786111.fs1.hubspotusercontent-eu1.net/hubfs/25786111/approcher%20vos%20donateurs-1.png", "author": { "@type": "Person", "name": "iRaiser Team" }, "datePublished": "September 3, 2024 9 AM", "dateModified": "September 3, 2024 9 AM", "abstract": "Maximise your online fundraising with iRaiser. Tips for effectively engaging donors from social media, SEO and more.", "text": "Online fundraising for charities requires knowing how to attract and engage donors effectively. Each donor has their own journey and preferences, influenced by how they first hear about your organisation. By identifying these channels and adapting your approach, you can maximise the impact of your fundraising campaigns. Let's look at the different types of donors you may encounter. We will learn how to approach them tactfully and efficiently. 1. Donors from social media: engaging Generation Z 2. Email Donors: rewarding loyalty 3. Converting one-off donors into regulars: transforming commitment 4. Face-to-face fundraising: optimising direct interactions 5. SEO donors: targeting those who are passionate about content 6. Direct traffic: capturing the interest of engaged visitors 1. Donors from social media: engaging Generation Z Social media is a crucial channel for reaching younger generations, such as Generation Z. These donors are often attracted by visually engaging campaigns and messages that resonate with their social and environmental values. Here are 3 tips for your donation page to engage donors from social media platforms: Opt for simplicity: A simplified online donation form that is easy to complete on a mobile phone is essential. Young donors prefer quick and intuitive processes. Create an emotional connection: Use captivating images and videos that clearly illustrate the impact of their donation. This strengthens their emotional connection with your cause. Ensure transparency: Display the concrete results that each donation helps to achieve. Include modern payment options to facilitate transactions. 2. Email Donors: rewarding loyalty Donations received by email often come from regular donors who support your charity regularly. For these donors, recognition and personalisation are essential. We therefore recommend that you: Customise the online donation form: Pre-fill information where possible to simplify the donation process. Don't hesitate to offer slightly higher donation options based on contribution history, to increase the funds you raise. Express your gratitude: Send personalised thank-you messages and, if possible, include video messages from your team. This will strengthen the bond with your donors, as well as their loyalty. A great example is the Cha\u00EEne de l'Espoir's donation form! Here's what the donation form for their donor, Marie Aguillon, who gave \u20AC200 last year, might look like. The system pre-fills her personal details and adapts the donation grid to simplify and personalise her donation process. 3. Converting one-off donors into regulars: transforming commitment For donors who make one-off donations, the aim is to convert them into regular donors. A regular commitment can considerably stabilise your charity's financial resources and increase your online fundraising. We recommend that you: Dedicate a fundraising page to regular giving. Create a clear page explaining the benefits of recurring donations. Use striking visuals and messages to illustrate the impact of these regular contributions. Offer flexible options. Allow donors to choose the frequency of their donations, giving them a sense of control and comfort. Offer a variety of payment methods. Make sure your payment options include methods suitable for regular donations, such as direct debits. See what a form dedicated to regular donations could look like. This example from the Irish Cancer Society shows a one-step donation form dedicated to recurring donations. It combines striking images and dynamic donation equivalents! 4. Face-to-face fundraising: optimising direct interactions Face-to-face fundraising, or street fundraising, is an effective method of engaging donors who prefer a live interaction. The use of digital technology can greatly improve the effectiveness of this approach. Here are some tips to raise money through face to face fundraising: Use digital tools: equip your fundraisers with tablets to make it easier to collect donations online. This simplifies the process and enables efficient data management via an online fundraising platform. Personalise interactions: Include fields for the fundraiser's name to personalise follow-ups and strengthen your bond with the donor. Offer pledges: Offer donors the opportunity to commit to a donation at a later date. This can include email guides to complete their donation, without the pressure, at home and can help increase conversion rates. 5. SEO donors: targeting those who are passionate about content People who visit your website through online searches are interested in specific causes that align with their personal interests. Tailoring the content of your online donation platform to their expectations is crucial. Aligning the content: Make sure that the online donation form matches the theme of the user's search. Use simple forms and clear messages linked to the specific cause. Display donation equivalents. Highlight how each amount makes a concrete contribution to the mission, such as funding equipment for specific projects. Integrate modern payment options. Use popular, secure payment methods to make it easy to process donations, and encourage conversion. 6. Direct traffic: capturing the interest of engaged visitors Visitors who land on your site through a direct search already demonstrate a keen interest in your not-for-profit organisation. They are often ready to support a cause with which they are already familiar. We recommend that you: Simplify the donation process. Use a single-page donation form to reduce friction and encourage donations. Offer diversified options. Offer both one-off and regular donations. This helps capture different types of support and increase your chances to raise funds. Utilise tools to incentivise donors. Integrate widgets that display the most popular donation amounts or recent contributions with automatic updates to encourage more giving. Additionally, consider adding tax deduction calculations based on your region to further motivate donations. Tailoring your approach to the profile of each donor is essential to optimising your fundraising activities. That's why understanding the different sources of donors and adjusting your strategies accordingly is vital. You can make your donation requests more effective and create long-term connections with your supporters. Successful fundraising relies on personalisation and attention to detail to create a positive experience for every donor. Would you like to read about other techniques for engaging your donors, particularly the younger generation? Read our article: How to engage younger donors in your fundraising campaigns.", "url": "https://blog.iraiser.com/how-to-address-donors-effectively-in-online-fundraising", "publisher": { "@type": "Organization", "name": "iRaiser Group", "logo": { "@type": "ImageObject", "url": "https://25786111.fs1.hubspotusercontent-eu1.net/hubfs/25786111/iraiser_logo_black_2024.svg" } }, "inLanguage": "en", "wordCount": "2099", "keywords": "[Donation forms]" } </script> <style> a.cta_button{-moz-box-sizing:content-box !important;-webkit-box-sizing:content-box !important;box-sizing:content-box !important;vertical-align:middle}.hs-breadcrumb-menu{list-style-type:none;margin:0px 0px 0px 0px;padding:0px 0px 0px 0px}.hs-breadcrumb-menu-item{float:left;padding:10px 0px 10px 10px}.hs-breadcrumb-menu-divider:before{content:'›';padding-left:10px}.hs-featured-image-link{border:0}.hs-featured-image{float:right;margin:0 0 20px 20px;max-width:50%}@media (max-width: 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86, 107, 1.0) 100%); "> <div class="pwr-adc__content-wrappers "><div class="pwr-adc__content-wrapper pwr-adc__content-wrapper--ix-1-1-1 pwr--align-fcol-m pwr--align-l pwr--relative lazyload" style=" " data-index="1"> <div class="pwr-adc-content pwr-adc-content--text "><div class="pwr-adc-content__text pwr-rich-text"><p style="font-size: 16px;">Unleash generosity with a full range of solutions and allow charities to create their own donor experiences.</p></div></div></div></div> </div> <div class="pwr-adc__col pwr-adc__col--width-3 pwr--align-fcol-t pwr--relative lazyload" style=""> <div class="pwr-adc__content-wrappers "><div class="pwr-adc__content-wrapper pwr-adc__content-wrapper--ix-1-2-1 pwr--align-fcol-t pwr--align-l pwr--relative lazyload" style=" " data-index="1"> <div class="pwr-adc-content pwr-adc-content--text "><div class="pwr-adc-content__text pwr-rich-text"><h3 style="font-size: 18px;"><strong>SOLUTIONS</strong></h3></div></div></div><a 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cover;object-position: center;width:100%;height:100%;" fetchpriority="high" decoding="sync"> </picture><div class="pwr--abs-full pwr-bg-overlay" style="background-color: rgba(30, 24, 51, 0.6)"></div> <div class="pwr-post-featured__info-box"> <div class="pwr-post-item__author" id="hubspot-author_data" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author"><span class="pwr-post-item__n-min-read">5 min read</span></div> <h1 class="pwr-post-featured__title pwr-post-header__title--reduced pwr--toc-ignore"><span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">How to address donors effectively in online fundraising</span></h1> </div> </div></div></div><div id="hs_cos_wrapper_prev-next-nav" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="pwr-sec-prev-next-nav 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hs_cos_wrapper_type_blog_social_sharing" style="" data-hs-cos-general-type="widget" data-hs-cos-type="blog_social_sharing"> <div class="hs-blog-social-share"> <ul class="hs-blog-social-share-list"> </ul> </div> </span></div><div class="pwr-post-content"> <span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text"><p style="font-size: 18px;"><span style="color: #191b23;">Online fundraising for charities requires knowing how to attract and engage donors effectively. Each donor has their own journey and preferences, influenced by how they first hear about your organisation. </span></p>  <p style="font-size: 18px;"><span style="color: #191b23;">By identifying these channels and adapting your approach, you can maximise the impact of your fundraising campaigns. Let's look at the different types of donors you may encounter. We will learn how to approach them tactfully and efficiently.</span></p> <p style="font-size: 18px; line-height: 1.5; font-weight: bold;"><span style="color: #59c77e;"><a href="#donors" rel="noopener" style="color: #59c77e;">1. Donors from social media: engaging Generation Z</a></span></p> <p style="font-size: 18px; line-height: 1.5; font-weight: bold;"><span style="color: #59c77e;"><a href="#email" rel="noopener" style="color: #59c77e;">2. Email Donors: rewarding loyalty</a></span></p> <p style="font-size: 18px; line-height: 1.5; font-weight: bold;"><span style="color: #59c77e;"><a href="#converting" rel="noopener" style="color: #59c77e;">3. Converting one-off donors into regulars: transforming commitment</a></span></p> <p style="font-size: 18px; line-height: 1.5; font-weight: bold;"><span style="color: #59c77e;"><a href="#face" rel="noopener" style="color: #59c77e;">4. Face-to-face fundraising: optimising direct interactions</a></span></p> <p style="font-size: 18px; line-height: 1.5; font-weight: bold;"><span style="color: #59c77e;"><a href="#SEO" rel="noopener" style="color: #59c77e;">5. SEO donors: targeting those who are passionate about content</a></span></p> <p style="font-size: 18px; line-height: 1.5; font-weight: bold;"><span style="color: #59c77e;"><a href="#direct" rel="noopener" style="color: #59c77e;">6. Direct traffic: capturing the interest of engaged visitors</a></span></p> <p style="font-size: 18px; line-height: 1.5;"> </p> <a id="donors" data-hs-anchor="true"></a> <h2 id="1.-donors-from-social-media-engaging-generation-z" style="font-size: 38px;"><strong><span style="color: #191b23;">1. Donors from social media: engaging Generation Z</span></strong></h2> <p style="font-size: 18px;"><span style="color: #191b23;">Social media is a crucial channel for reaching younger generations, such as Generation Z. These donors are often attracted by visually engaging campaigns and messages that resonate with their social and environmental values.</span></p> <p style="font-size: 18px;"><span style="color: #191b23;">Here are 3 tips for your donation page to engage donors from social media platforms:</span></p> <ul style="font-size: 18px;"> <li aria-level="1"><strong><span style="color: #191b23;">Opt for simplicity: </span></strong><span style="color: #191b23;">A simplified online donation form that is easy to complete on a mobile phone is essential. Young donors prefer quick and intuitive processes.</span></li> <li aria-level="1"><strong><span style="color: #191b23;">Create an emotional connection: </span></strong><span style="color: #191b23;">Use captivating images and videos that clearly illustrate the impact of their donation. This strengthens their emotional connection with your cause.</span></li> <li aria-level="1"><strong><span style="color: #191b23;">Ensure transparency: </span></strong><span style="color: #191b23;">Display the concrete results that each donation helps to achieve. Include modern payment options to facilitate transactions.</span><br><span style="color: #191b23;"></span></li> </ul> <p> </p> <a id="email" data-hs-anchor="true"></a> <h2 id="2.-email-donors-rewarding-loyalty" style="font-size: 38px;"><strong><span style="color: #191b23;">2. Email Donors: rewarding loyalty</span></strong></h2> <p style="font-size: 18px;"><span style="color: #191b23;">Donations received by email often come from regular donors who support your charity regularly. For these donors, recognition and personalisation are essential. We therefore recommend that you:</span></p> <ul style="font-size: 18px;"> <li aria-level="1"><strong><span style="color: #191b23;">Customise the online donation form: </span></strong><span style="color: #191b23;">Pre-fill information where possible to simplify the donation process. Don't hesitate to offer slightly higher donation options based on contribution history, to increase the funds you raise.</span></li> <li aria-level="1"><strong><span style="color: #191b23;">Express your gratitude: </span></strong><span style="color: #191b23;">Send personalised thank-you messages and, if possible, include video messages from your team. This will strengthen the bond with your donors, as well as their loyalty.</span></li> </ul> <p style="font-size: 18px;"><span style="color: #191b23;">A great example is the</span><span style="font-size: 18px;"> <a href="https://donner.chainedelespoir.org/emailing/~mon-don" rel="noopener" target="_blank" style="font-weight: bold;">Chaîne de l'Espoir</a>'s</span><span style="color: #191b23;"> donation form! Here's what the donation form for their donor, Marie Aguillon, who gave €200 last year, might look like. The system pre-fills her personal details and adapts the donation grid to simplify and personalise her donation process.</span><span style="color: #191b23;"><br></span><span style="color: #191b23;"><img src="https://blog.iraiser.com/hs-fs/hubfs/image%2011.png?width=655&height=421&name=image%2011.png" width="655" height="421" loading="lazy" alt="online fundraising" style="margin-left: auto; margin-right: auto; display: block; height: auto; max-width: 100%; width: 655px;" srcset="https://blog.iraiser.com/hs-fs/hubfs/image%2011.png?width=328&height=211&name=image%2011.png 328w, https://blog.iraiser.com/hs-fs/hubfs/image%2011.png?width=655&height=421&name=image%2011.png 655w, https://blog.iraiser.com/hs-fs/hubfs/image%2011.png?width=983&height=632&name=image%2011.png 983w, https://blog.iraiser.com/hs-fs/hubfs/image%2011.png?width=1310&height=842&name=image%2011.png 1310w, https://blog.iraiser.com/hs-fs/hubfs/image%2011.png?width=1638&height=1053&name=image%2011.png 1638w, https://blog.iraiser.com/hs-fs/hubfs/image%2011.png?width=1965&height=1263&name=image%2011.png 1965w" sizes="(max-width: 655px) 100vw, 655px"></span></p> <p style="font-size: 18px;"> </p> <a id="converting" data-hs-anchor="true"></a> <h2 id="3.-converting-one-off-donors-into-regulars-transforming-commitment" style="font-size: 38px;"><strong><span style="color: #191b23;">3. Converting one-off donors into regulars: transforming commitment</span></strong></h2> <p style="font-size: 18px;"><span style="color: #191b23;">For donors who make one-off donations, the aim is to convert them into regular donors. A regular commitment can considerably stabilise your charity's financial resources and increase your online fundraising. We recommend that you: </span></p> <ul style="font-size: 18px;"> <li aria-level="1"><strong><span style="color: #191b23;">Dedicate a fundraising page to regular giving.</span></strong><span style="color: #191b23;"> Create a clear page explaining the benefits of recurring donations. Use striking visuals and messages to illustrate the impact of these regular contributions.</span></li> <li aria-level="1"><strong><span style="color: #191b23;">Offer flexible options. </span></strong><span style="color: #191b23;">Allow donors to choose the frequency of their donations, giving them a sense of control and comfort.</span></li> <li aria-level="1"><strong><span style="color: #191b23;">Offer a variety of payment methods.</span></strong><span style="color: #191b23;"> Make sure your payment options include methods suitable for regular donations, such as direct debits.</span></li> </ul> <p style="font-size: 18px;"><span style="color: #191b23;">See what a form dedicated to regular donations could look like. This example from the</span><span> </span><span style="color: #59c77e; font-size: 18px;"><a href="https://demoukie.iraiser.eu/monthly-donor/~my-donation" rel="noopener" target="_blank" style="font-weight: bold;">Irish Cancer Society</a></span><span style="color: #191b23;"> shows a one-step donation form dedicated to recurring donations. It combines striking images and dynamic donation equivalents!</span></p> <p style="font-size: 18px;"><span style="color: #191b23;"><img src="https://blog.iraiser.com/hs-fs/hubfs/image%2012.png?width=317&height=417&name=image%2012.png" width="317" height="417" loading="lazy" alt="online donation form" style="margin-left: auto; margin-right: auto; display: block; height: auto; max-width: 100%; width: 317px;" srcset="https://blog.iraiser.com/hs-fs/hubfs/image%2012.png?width=159&height=209&name=image%2012.png 159w, https://blog.iraiser.com/hs-fs/hubfs/image%2012.png?width=317&height=417&name=image%2012.png 317w, https://blog.iraiser.com/hs-fs/hubfs/image%2012.png?width=476&height=626&name=image%2012.png 476w, https://blog.iraiser.com/hs-fs/hubfs/image%2012.png?width=634&height=834&name=image%2012.png 634w, https://blog.iraiser.com/hs-fs/hubfs/image%2012.png?width=793&height=1043&name=image%2012.png 793w, https://blog.iraiser.com/hs-fs/hubfs/image%2012.png?width=951&height=1251&name=image%2012.png 951w" sizes="(max-width: 317px) 100vw, 317px"></span></p> <p style="font-size: 18px;"> </p> <a id="face" data-hs-anchor="true"></a> <h2 id="4.-face-to-face-fundraising-optimising-direct-interactions" style="font-size: 38px;"><strong><span style="color: #191b23;">4. Face-to-face fundraising: optimising direct interactions</span></strong></h2> <p style="font-size: 18px;"><span style="color: #191b23;">Face-to-face fundraising, or street fundraising, is an effective method of engaging donors who prefer a live interaction. The use of digital technology can greatly improve the effectiveness of this approach. Here are some tips to raise money through face to face fundraising: </span></p> <ul style="font-size: 18px;"> <li aria-level="1"><strong><span style="color: #191b23;">Use digital tools: </span></strong><span style="color: #191b23;">equip your fundraisers with tablets to make it easier to collect donations online. This simplifies the process and enables efficient data management via an online fundraising platform.</span></li> <li aria-level="1"><strong><span style="color: #191b23;">Personalise interactions:</span></strong><span style="color: #191b23;"> Include fields for the fundraiser's name to personalise follow-ups and strengthen your bond with the donor.</span></li> <li aria-level="1"><strong><span style="color: #191b23;">Offer pledges: </span></strong><span style="color: #191b23;">Offer donors the opportunity to commit to a donation at a later date. This can include email guides to complete their donation, without the pressure, at home and can help increase conversion rates.</span></li> </ul> <p> </p> <a id="SEO" data-hs-anchor="true"></a> <h2 id="5.-seo-donors-targeting-those-who-are-passionate-about-content" style="font-size: 38px;"><strong><span style="color: #191b23;">5. SEO donors: targeting those who are passionate about content</span></strong></h2> <p style="font-size: 18px;"><span style="color: #191b23;">People who visit your website through online searches are interested in specific causes that align with their personal interests. Tailoring the content of your online donation platform to their expectations is crucial.</span></p> <ul style="font-size: 18px;"> <li aria-level="1"><strong><span style="color: #191b23;">Aligning the content:</span></strong><span style="color: #191b23;"> Make sure that the online donation form matches the theme of the user's search. Use simple forms and clear messages linked to the specific cause.</span></li> <li aria-level="1"><strong><span style="color: #191b23;">Display donation equivalents. </span></strong><span style="color: #191b23;">Highlight how each amount makes a concrete contribution to the mission, such as funding equipment for specific projects.</span></li> <li aria-level="1"><strong><span style="color: #191b23;">Integrate modern payment options. </span></strong><span style="color: #191b23;">Use popular, secure payment methods to make it easy to process donations, and encourage conversion.</span><br><span style="color: #191b23;"></span></li> </ul> <p> </p> <a id="direct" data-hs-anchor="true"></a> <h2 id="6.-direct-traffic-capturing-the-interest-of-engaged-visitors" style="font-size: 38px;"><strong><span style="color: #191b23;">6. Direct traffic: capturing the interest of engaged visitors</span></strong></h2> <p style="font-size: 18px;"><span style="color: #191b23;">Visitors who land on your site through a direct search already demonstrate a keen interest in your not-for-profit organisation. They are often ready to support a cause with which they are already familiar. We recommend that you: </span></p> <ul style="font-size: 18px;"> <li aria-level="1"><strong><span style="color: #191b23;">Simplify the donation process.</span></strong><span style="color: #191b23;"> Use a single-page donation form to reduce friction and encourage donations.</span></li> <li aria-level="1"><strong><span style="color: #191b23;">Offer diversified options. </span></strong><span style="color: #191b23;">Offer both one-off and regular donations. This helps capture different types of support and increase your chances to raise funds.</span></li> <li aria-level="1"><strong><span style="color: #191b23;">Utilise tools to incentivise donors. </span></strong><span style="color: #191b23;">Integrate widgets that display the most popular donation amounts or recent contributions with automatic updates to encourage more giving. Additionally, consider adding tax deduction calculations based on your region to further motivate donations.</span></li> </ul> <p style="font-size: 18px;"><span style="color: #191b23;">Tailoring your approach to the profile of each donor is essential to optimising your fundraising activities. That's why understanding the different sources of donors and adjusting your strategies accordingly is vital. You can make your donation requests more effective and create long-term connections with your supporters.</span></p> <p style="font-size: 18px;"><span style="color: #191b23;">Successful fundraising relies on personalisation and attention to detail to create a positive experience for every donor. Would you like to read about other techniques for engaging your donors, particularly the younger generation? 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