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<!DOCTYPE html> <html lang="ro"> <head> <meta charset="UTF-8"> <meta content="Consiliul Roman pentru Publicitate sau Romanian Advertising Council (RAC) este o organizatie profesionala, non-guvernamentala, non profit si independenta. Activitatea de baza a Consiliului este autoreglementarea in publicitate. 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Este punctul de referin葲膬 pentru aproape [..] <a href="/ro/news/icc-advertising-and-marketing-communications-code-varianta-noua"> Citeste mai mult » </a></p> </div> </div> </div> <br/> <div class="row"> <div class="second-news col-md-3 col-sm-6 col-xs-12"> <div class='news-container'> <a href="/ro/news/festivalul-international-de-publicitate-de-la-lisabon"> <div class="second-news-img" style="background-image:url('uploads/news/2024/09/16/festivalul-international-de-publicitate-de-la-lisabon.png')"></div> </a> <div class="pic-overlay text-left"> <a href="/ro/news/festivalul-international-de-publicitate-de-la-lisabon"> <h3 class="news-caption-small">FESTIVALUL INTERNATIONAL DE PUBLICITATE DE LA LISABONA</h3> </a> </div> </div> </div> <div class="second-news col-md-3 col-sm-6 col-xs-12"> <div class='news-container'> <a href="/ro/news/priaevents-conferinta-competition-in-healthcare"> <div class="second-news-img" style="background-image:url('uploads/news/2024/07/23/priaevents-conferinta-competition-in-healthcare.png')"></div> </a> <div class="pic-overlay text-left"> <a href="/ro/news/priaevents-conferinta-competition-in-healthcare"> <h3 class="news-caption-small">PRIAEVENTS CONFERINTA COMPETITION IN HEALTHCARE</h3> </a> </div> </div> </div> <div class="second-news col-md-3 col-sm-6 col-xs-12"> <div class='news-container'> <a href="/ro/news/webinarii-si-traininguri-despre-bune-practici"> <div class="second-news-img" style="background-image:url('uploads/news/2024/06/20/webinarii-si-traininguri-despre-bune-practici.png')"></div> </a> <div class="pic-overlay text-left"> <a href="/ro/news/webinarii-si-traininguri-despre-bune-practici"> <h3 class="news-caption-small">WEBINARII SI TRAININGURI DESPRE BUNE PRACTICI </h3> </a> </div> </div> </div> <div class="second-news col-md-3 col-sm-6 col-xs-12"> <a class="read-more-btn" href="https://www.rac.ro/ro/news"> Vezi alte stiri <span>+</span> </a> </div> </div> </div> </section> <section class="features" id="autoreglementarea"> <div class="container">  <div class="section-header wow fadeIn animated" data-wow-duration="1.5s" data-wow-offset="120">  <h2 class="dark-text">Ce este Auto-Reglementarea?</h2> <div class="colored-line"></div> </div>  <div class="row">  <div class="col-md-12 col-sm-12 features-right wow fadeInRight animated" data-wow-duration="1.5s" data-wow-offset="10"> <div class="hidden-text" id="autoreglementarea-text"> <p>Autoreglementarea este un sistem prin care industria publicitatii isi asuma responsabilitatea auto-controlului. In acest sistem sunt cuprinse toate cele trei dimensiuni ale industriei: Anuntatorii, care investesc in publicitate; Agentiile, responsabile pentru forma si continutul publicitatii; Media care transporta publicitatea catre public. Cele trei parti colaboreaza direct, stabilesc standarde de activitate si pun la punct un mecanism prin care se asigura eliminarea sau corectarea acelor comunicari publicitare ce nu intrunesc aceste standarde.<br /> <br /> Standardele sunt organizate intr-un cod, asa cum este Codul de Practica in Publicitate al RAC, iar industria se angajeaza voluntar sa le respecte. Prevederile Codului sunt implementate de un organism special creat pentru aceasta, organism finantat chiar de industrie.<br /> <br /> La baza autoreglementarii, in oricare dintre tarile care dispun de un astfel de sistem, stau onestitatea, decenta, legalitatea si corectitudinea.<br /> <br /> Rolul autoreglementarii este recunoscut prin mai multe initiative ale Uniunii Europene: Audiovisual Media Services Directive, DG Sanco Advertising Roundtable Report etc.<br /> <br /> Autoreglementarea nu inlocuieste legislatia. Este bine cunoscut faptul ca autoreglementarea functioneaza cel mai bine in interiorul unui anumit cadru legislativ. Fie ca legislatia este mai restrictiva si mai detaliata, fie ca stabileste numai principii generale si o ultima portita pentru cazurile in care alte metode au esuat.<br /> <br /> De obicei, un organism de autoreglementare (SRO) este format din trei structuri:</p> <ul> <li>Structura de realizare a Codului – reprezentanti ai celor trei dimensiuni ale industriei publicitatii, responsabili cu scrierea si revizuirea periodica a Codului;</li> <li>Structura ce aplica Codul, numita de cele mai multe ori Comitet sau Juriu – de obicei, sunt persoane independente fata de industria publicitatii, care sunt responsabile cu interpretarea Codului in situatii concrete declansate de sesizari si cu stabilirea unei masuri reparatoare;</li> <li>Secretariatul permanent – personalul responsabil cu activitatile zilnice necesare bunului mers al SRO-ului.</li> </ul> <p> </p> <div class="read-more-box"> <span class="show-text" onClick="arataText('autoreglementarea-text')">Citeste mai mult »</span> <span class="hide-text" onClick="ascundeText('autoreglementarea-text')">« Restrange</span> </div> </div> </div> </div>  </div>  </section>  <section class="app-brief grey-bg" id="rac"> <div class="container">  <div class="section-header wow fadeIn animated" data-wow-duration="1.5s" data-wow-offset="120">  <h2 class="dark-text">Ce este RAC?</h2> <div class="colored-line"></div> </div>  <div class="row"> <div class="col-md-4 col-sm-12 features-left wow fadeInLeft animated" data-wow-duration="1.5s" data-wow-offset="10"> <img src="https://www.rac.ro/images/rac_logo_large_ro.png" class="img-responsive"/> </div>  <div class="col-md-8 col-sm-12 features-right wow fadeInRight animated" data-wow-duration="1.5s" data-wow-offset="10"> <div class="hidden-text text-left" id="ce-e-rac-text"> <p>Consiliul Roman pentru Publicitate sau Romanian Advertising Council (RAC) este o organizatie profesionala, non-guvernamentala, non profit si independenta. Activitatea de baza a Consiliului este autoreglementarea in publicitate. In prezent Consiliul Roman pentru Publicitate ofera si serviciul de copy advice si Marca Etica.<br /> <br /> RAC a fost infiintat in anul 1999. Initiativa constituirii unei uniuni care sa vina in sprijinul industriei de publicitate din Romania a apartinut mai multor companii si organizatiei International Advertising Association (IAA). Companiile care au fondat RAC, alaturi de IAA, sunt: Brewery Holding S.R.L. , Henkel Romania S.R.L., Procter&Gamble Marketing Romania S.R.L. si Unilever Romania S.A.<br /> <br /> Activitatea Consiliului Roman pentru Publicitate se bazeaza pe Codul de Practica in Publicitate, elaborat de membrii sai. Codul reprezinta un set de reguli etice de respectat de catre toti cei implicati in domeniul publicitatii si in orice forma de comunicare comerciala. Scopul documentului este sa sprijine dezvoltarea unui mediu de afaceri decent si onest in Romania prin oferirea unui ghid de forma si continut pentru o informare corecta, cinstita si decenta fata de consumator si industrie.<br /> <br /> RAC numara 83 de membri: companii, agentii de publicitate, media si asociatii profesionale.</p> <p>La randul sau, Consiliul este membru in alte organizatii europene cum este <a href="http://www.easa-alliance.org/">EASA</a>  incepand din 2000 - <a href="http://www.easa-alliance.org/">European Advertising Standards Alliance</a> sau globale: <a href="http://www.iaaglobal.org/">IAA</a>  -<a href="http://www.iaaglobal.org/"> International Advertising Alliance</a>, IAB -<a href="https://iab-romania.ro/"> International Advertising Bureau</a>,  iar  din   2016 ICAS - <a href="http://www.iaaglobal.org/">International Council of Ad Selfregulation</a> .</p> <div class="read-more-box"> <span class="show-text" onClick="arataText('ce-e-rac-text')">Citeste mai mult »</span> <span class="hide-text" onClick="ascundeText('ce-e-rac-text')">« Restrange</span> </div> </div> </div> </div>  </div> </section>  <section class="app-brief grey-bg" id="marca"> <div class="container">  <div class="section-header wow fadeIn animated" data-wow-duration="1.5s" data-wow-offset="120">  <h2 class="dark-text" style="font-weight: 300;">Marca Etic膬</h2> <h4>Adaug膬 un plus de încredere în comunicarea ta!</h4> <div class="colored-line"></div> </div>  <div class="row"> <div class="col-md-4 col-sm-12 features-left wow fadeInLeft animated" data-wow-duration="1.5s" data-wow-offset="10"> <a class="show-text" href="https://marca-etica.rac.ro/"> <img src="images/marca-logo.png" class="img-responsive"/> </a> </div>  <div class="col-md-8 col-sm-12 features-right wow fadeInRight animated" data-wow-duration="1.5s" data-wow-offset="10"> <div class="text-left" id="marca-etica-text"> <p> </p> <p> </p> <p>Este o marc膬 de încredere care atest膬 respectarea principiilor etice de c膬tre anun牛膬torii de pe pia牛a de publicitate din România 艧i confirmarea faptului c膬 respectiva comunicare comercial膬 este în acord cu prevederile 艧i în spiritul Codului de Practic膬 pentru Publicitate al RAC (&bdquo;Codul RAC”).</p> <p><strong>Orice persoan膬 fizic膬 sau juridic膬 </strong>care are comunicare comercial膬, indiferent de apartenen牛a sau nu la RAC, poate solicita acordarea dreptului de folosire a M膬rcii Etice <strong>per brand</strong> (艧i nu per companie/ întreg portofoliul de produse), în condi牛iile în care are cel putin 12 (dou膬sprezece) luni de comunicare comercial膬 pe pia牛a de publicitate TV din Romania. În  2022 se poate beneficia de o promotie de lansare atat pentru membri cat si pentru alte companii, oferta supusa unor termene si condi葲ii. </p> </div> <a class="show-text" href="https://marca-etica.rac.ro/">Afl膬 mai multe aici</a> </div> </div>  </div> </section> <section class="" id="parteneri"> <div class="color-overlay"> <div class="container">  <div class="section-header wow fadeIn animated" data-wow-duration="1.5s" data-wow-offset="120">  <h2 class="white-text"> Parteneri </h2> <div class="colored-line"></div> </div>  <div class="row"> <div class="col-md-12 col-sm-12 features-right wow fadeInRight animated" data-wow-duration="1.5s" data-wow-offset="10"> <h3 class="white-text" style="cursor: pointer;" data-toggle="collapse" data-target="#partener-easa">EASA</h3> <div id="partener-easa" class="text-left collapse"> <p><b>European Advertising Standards Alliance (EASA)</b> promoveaza standarde etice inalte in comunicarea comerciala europeana, avand insa in vedere diferentele nationale privind cultura, legislatia si practicile comerciale.<br>EASA este o organizatie non-profit cu sediul 卯n Bruxelles. EASA aduce impreuna organismele nationale de autoreglementare si organizatii ce reprezinta industria publicitatii in Europa.<br>EASA promoveaza publicitatea responsabila oferind asistenta detaliata in abordarea autoreglementarii publicitatii in Piata Unica. EASA actioneaza in beneficiul consumatorilor si al mediului de afaceri.<br><br>Pentru a vizita pagina de internet a EASA, click <a target="_blank" href="http://www.easa-alliance.org/">aici</a>.</p> </div> <div class="logo" style="cursor: pointer;" data-toggle="collapse" data-target="#partener-easa"> <img src="/images/parteneri/easa.png?1546187600" class="img-responsive"> </div> </div> <div class="col-md-12 col-sm-12 features-right wow fadeInRight animated" data-wow-duration="1.5s" data-wow-offset="10"> <h3 class="white-text" style="cursor: pointer;" data-toggle="collapse" data-target="#partener-cna">CNA</h3> <div id="partener-cna" class="text-left collapse"> <p><b>Consiliul National al Audiovizualului</b> este unica autoritate romana de reglementare in domeniul programelor audiovizuale, o institutie publica autonoma aflata sub control parlamentar, condusa de un consiliu format din 11 membri.<br>Rolul institutiei este de a asigura o piata a audiovizualului bazata pe libertate de exprimare, pluralism si libera concurenta. In acelasi timp, CNA trebuie sa asigure respectarea de catre posturile de televiziune si radio a normelor privind informarea corecta, viata privata, demnitatea umana si protectia minorilor.<br><br>Pentru a vizita pagina de internet a CNA, click <a target="_blank" href="http://www.cna.ro/">aici</a>.</p> </div> <div class="logo" style="cursor: pointer;" data-toggle="collapse" data-target="#partener-cna"> <img src="/images/parteneri/cna.png" class="img-responsive"> </div> </div> <div class="col-md-12 col-sm-12 features-right wow fadeInRight animated" data-wow-duration="1.5s" data-wow-offset="10"> <h3 class="white-text" style="cursor: pointer;" data-toggle="collapse" data-target="#partener-mfp">MFP</h3> <div id="partener-mfp" class="text-left collapse"> <p>Ministerul Finantelor Publice - Directia Generala Ajutor de Stat, Practici Neloiale si Preturi Reglementate este organizata si functioneaza la nivel de directie generala in subordinea secretarului de stat coordonator.<br><br>Detalii <a target="_blank" href="http://discutii.mfinante.ro/static/10/Mfp/rof_mfp2009/4_35.pdf">aici</a></p> </div> <div class="logo" style="cursor: pointer;" data-toggle="collapse" data-target="#partener-mfp"> <img src="/images/parteneri/mfp.png" class="img-responsive"> </div> </div> <div class="col-md-12 col-sm-12 features-right wow fadeInRight animated" data-wow-duration="1.5s" data-wow-offset="10"> <h3 class="white-text" style="cursor: pointer;" data-toggle="collapse" data-target="#partener-icas">ICAS</h3> <div id="partener-icas" class="text-left collapse"> <p><b>ICAS</b> a fost infiintat in 2008 de catre EASA pentru a facilita schimbul de informatii si discutiile cu privire la bunele practici dintre SRO (Organizatiile de Auto Reglementare) din intreaga lume.<br><br>Pentru a vizita pagina de internet a ICAS, click <a target="_blank" href="https://icas.global/">aici</a>.</p> </div> <div class="logo" style="cursor: pointer;" data-toggle="collapse" data-target="#partener-icas"> <img src="/images/parteneri/icas.png" class="img-responsive"> </div> </div> <div class="col-md-12 col-sm-12 features-right wow fadeInRight animated" data-wow-duration="1.5s" data-wow-offset="10"> <h3 class="white-text" style="cursor: pointer;" data-toggle="collapse" data-target="#partener-anpc">ANPC</h3> <div id="partener-anpc" class="text-left collapse"> <p>Pentru a vizita pagina de internet a ANPC, click <a target="_blank" href="http://www.anpc.ro/">aici</a>.</p> </div> <div class="logo" style="cursor: pointer;" data-toggle="collapse" data-target="#partener-anpc"> <img src="/images/parteneri/anpc.png?1648623960" class="img-responsive"> </div> </div> </div>  </div> </div> </section> <section id="membri" class="screenshots grey-bg"> <div class="container">  <div data-wow-offset="10" data-wow-duration="1.5s" class="section-header wow fadeIn animated animated" style="visibility: visible;-webkit-animation-duration: 1.5s; -moz-animation-duration: 1.5s; animation-duration: 1.5s;">  <h2 class="dark-text">Membrii RAC<small> (90)</small></h2> <div class="colored-line"></div> <br> <a class="link" href="/ro/members">Vezi aici toti membrii</a> </div>  <div class="row wow bounceIn animated" data-wow-duration="1.5s" data-wow-offset="10"> <div class="owl-carousel owl-theme" id="screenshots"> <div class="shot members" onclick="window.open('/ro/members');" > <div> <img src="https://www.rac.ro/images/membri/BVMCCANNERICKSON.jpg" alt="BV MCCANN ERICKSON"> <h4>BV MCCANN ERICKSON</h4> </div> <p class="member-detail"> <br> <strong>BEATRICE IFTIMI</strong> <br> Telefon: 021.232.37.27 </p> </div> <div class="shot members" onclick="window.open('/ro/members');" > <div> <img src="https://www.rac.ro/images/membri/MEDLIFESA.jpg" alt="MEDLIFE SA"> <h4>MEDLIFE SA</h4> </div> <p class="member-detail"> <br> <strong>SINZIANA OGHINA</strong> <br> Telefon: +40756.565.638 </p> </div> <div class="shot members" onclick="window.open('/ro/members');" > <div> <img src="https://www.rac.ro/images/membri/ORANGEROMANIA.jpg" alt="ORANGE ROMANIA"> <h4>ORANGE ROMANIA</h4> </div> <p class="member-detail"> <br> <strong>ANCA STANCOV</strong> <br> Telefon: 021.203.30.97 </p> </div> <div class="shot members" onclick="window.open('/ro/members');" > <div> <img src="https://www.rac.ro/images/membri/IABRomania.jpg" alt="IAB ROMANIA"> <h4>IAB ROMANIA</h4> </div> <p class="member-detail"> <br> <strong>GABRIEL PATRU</strong> <br> Telefon: 021.312.25.83 </p> </div> <div class="shot members" onclick="window.open('/ro/members');" > <div> <img src="https://www.rac.ro/images/membri/ALTEX.jpg" alt="ALTEX"> <h4>ALTEX</h4> </div> <p class="member-detail"> <br> <strong>CARMEN CAPITANESCU</strong> <br> Telefon: +4021 9196 </p> </div> <div class="shot members" onclick="window.open('/ro/members');" > <div> <img src="https://www.rac.ro/images/membri/ROTELESHOP.jpg" alt="RO TELESHOP"> <h4>RO TELESHOP</h4> </div> <p class="member-detail"> <br> <strong>DRAGOS VASILESCU</strong> <br> Telefon: 031 22 600 22 </p> </div> <div class="shot members" onclick="window.open('/ro/members');" > <div> <img src="https://www.rac.ro/images/membri/VODAFONEROMANIA.jpg" alt="VODAFONE ROMANIA"> <h4>VODAFONE ROMANIA</h4> </div> <p class="member-detail"> <br> <strong>MARIUS OPRESCU</strong> <br> Telefon: 021.302.29.35 </p> </div> <div class="shot members" onclick="window.open('/ro/members');" > <div> <img src="https://www.rac.ro/images/membri/PremierRestaurantsRomania.jpg" alt="PREMIER RESTAURANTS ROMANIA"> <h4>PREMIER RESTAURANTS ROMANIA</h4> </div> <p class="member-detail"> <br> <strong>ELENA GOTI</strong> <br> Telefon: 021 202 68 00. </p> </div> </div>  </div> </div>  </section> <section> <div class="color-overlay"> </div> </section> <section id="consiliu" class="screenshots grey-bg"> <div class="container"> <div data-wow-offset="10" data-wow-duration="1.5s" class="section-header wow fadeIn animated animated" style="visibility: visible;-webkit-animation-duration: 1.5s; -moz-animation-duration: 1.5s; animation-duration: 1.5s;">  <h3 class="dark-text">Membrii Consililui Director</h3> <div class="colored-line"></div> </div> <div class="row wow bounceIn animated" data-wow-duration="1.5s" data-wow-offset="10"> <div class="owl-carousel owl-theme" id="council"> <a class="shot members" href="https://www.rac.ro/images/consiliuDirector/OanaCociasu.jpg" > <div> <img src="https://www.rac.ro/images/consiliuDirector/OanaCociasu-small.jpg" alt="OANA COCIASU"> <h4>OANA COCIASU</h4> </div> <p class="concil-detail"> PRESEDINTE <br> <strong>MULLENLOWE</strong> <br> Telefon: +4021.301.00.01 </p> </a> <a class="shot members" href="https://www.rac.ro/images/consiliuDirector/LaurentiuGheorghiu.jpg" > <div> <img src="https://www.rac.ro/images/consiliuDirector/LaurentiuGheorghiu-small.jpg" alt="LAURENTIU GHEORGHIU"> <h4>LAURENTIU GHEORGHIU</h4> </div> <p class="concil-detail"> VICEPRESEDINTE <br> <strong>PRO TV </strong> <br> Telefon: 021.312.25.83 </p> </a> <a class="shot members" href="https://www.rac.ro/images/consiliuDirector/IleanaCocias.jpg" > <div> <img src="https://www.rac.ro/images/consiliuDirector/IleanaCocias-small.jpg" alt="ILEANA COCIAS FLORESCU"> <h4>ILEANA COCIAS FLORESCU</h4> </div> <p class="concil-detail"> TREZORIER <br> <strong>PROCTER & GAMBLE MARKETING ROMANIA</strong> <br> Telefon: 021.301.11.10 </p> </a> <a class="shot members" href="https://www.rac.ro/images/consiliuDirector/GeraldFilip.jpg" > <div> <img src="https://www.rac.ro/images/consiliuDirector/GeraldFilip-small.jpg" alt="GERALD FILIP FLINTOACA"> <h4>GERALD FILIP FLINTOACA</h4> </div> <p class="concil-detail"> <br> <strong>PRISA</strong> <br> Telefon: 021 322 0171 </p> </a> <a class="shot members" href="https://www.rac.ro/images/consiliuDirector/GabrielPatru.jpg" > <div> <img src="https://www.rac.ro/images/consiliuDirector/GabrielPatru-small.jpg" alt="GABRIEL PATRU"> <h4>GABRIEL PATRU</h4> </div> <p class="concil-detail"> <br> <strong>IAB ROMANIA</strong> <br> Telefon: 021.312.25.83 </p> </a> <a class="shot members" href="https://www.rac.ro/images/consiliuDirector/DanaDobrescu.jpg" > <div> <img src="https://www.rac.ro/images/consiliuDirector/DanaDobrescu-small.jpg" alt="DANA DOBRESCU"> <h4>DANA DOBRESCU</h4> </div> <p class="concil-detail"> <br> <strong>MONDELEZ ROMANIA</strong> <br> Telefon: 021.303.33.64 </p> </a> <a class="shot members" href="https://www.rac.ro/images/consiliuDirector/VictorDobre.jpg" > <div> <img src="https://www.rac.ro/images/consiliuDirector/VictorDobre-small.jpg" alt="VICTOR DOBRE"> <h4>VICTOR DOBRE</h4> </div> <p class="concil-detail"> <br> <strong>IAA ROMANIA</strong> <br> Telefon: 0311 052414 </p> </a> <a class="shot members" href="https://www.rac.ro/images/consiliuDirector/LauraFrunzeti.jpg" > <div> <img src="https://www.rac.ro/images/consiliuDirector/LauraFrunzeti-small.jpg" alt="LAURA FRUNZETI"> <h4>LAURA FRUNZETI</h4> </div> <p class="concil-detail"> <br> <strong>DIRECTOR EXECUTIV</strong> <br> Telefon: +40722.621.613 </p> </a> <a class="shot members" href="https://www.rac.ro/images/consiliuDirector/AndaDan.jpg" > <div> <img src="https://www.rac.ro/images/consiliuDirector/AndaDan-small.jpg" alt="ANDA IRINA DAN"> <h4>ANDA IRINA DAN</h4> </div> <p class="concil-detail"> <br> <strong>SECRETAR EXECUTIV</strong> <br> Telefon: +40733024589 </p> </a> </div>  </div>  </div>  </section> <section class="app-brief" id="copy"> <div class="container">  <div class="section-header wow fadeIn animated" data-wow-duration="1.5s" data-wow-offset="120">  <h2 class="dark-text">Copy advice</h2> <div class="colored-line"></div> </div>  <div class="row"> <div class="col-md-4 col-sm-12 features-left wow fadeInLeft animated" data-wow-duration="1.5s" data-wow-offset="10"> <img src="images/copy.png" class="img-responsive"/> </div>  <div class="col-md-8 col-sm-12 features-right wow fadeInRight animated" data-wow-duration="1.5s" data-wow-offset="10"> <div class="hidden-text text-left" id="copy-advice-text"> <p>Consiliul Roman pentru Publicitate (RAC) a lansat serviciul de Copy Advice in august 2009. Serviciul se adreseaza companiilor sau agentiilor de publicitate care doresc sa obtina o recomandare privind realizarea unei comunicari comerciale in conformitate cu principiile si standardele etice reunite in Codul de Practica in Publicitate elaborat de RAC.</p> </div> <a class="show-text" href="/ro/copy-advice">Citeste mai mult »</a> </div> </div>  </div> </section> <section class="app-brief" id="influencers"> <div class="container">  <div class="section-header wow fadeIn animated" data-wow-duration="1.5s" data-wow-offset="120">  <h2 class="dark-text">Influenceri</h2> <div class="colored-line"></div> </div>  <div class="row"> <div class="col-md-4 col-sm-12 features-left wow fadeInLeft animated" data-wow-duration="1.5s" data-wow-offset="10"> <a href="https://www.easa-alliance.org/discloseme/" target="_blank"> <img src="images/influencers-logo.png" class="img-responsive"/> </a> </div>  <div class="col-md-8 col-sm-12 features-right wow fadeInRight animated" data-wow-duration="1.5s" data-wow-offset="10"> <div class="text-left" id="copy-advice-text"> <p style="text-align:justify"><strong><span style="background-color:white"><span style="color:#313131">INFLUENCER</span></span></strong><span style="background-color:white"><span style="color:#313131"> (de ex. blogger/vlogger/ini葲iator de recomand膬ri):  persoan膬 care  face public punctul s膬u de vedere 葯i/sau  sfatul asupra unor produse 葯i/sau servicii ale unui anun葲膬tor în temeiul unui raport contractual, într-o manier膬葯i cu un stil care îi sunt proprii. Un influencer poate interveni intr-un context editorial sau în colaborare cu un brand în scopul de a publica un con葲inut comecial specific.</span></span></p> <p style="text-align:justify"><span style="background-color:white"><span style="color:#500050"><strong><strong><span style="color:#313131">Art. 4 – Comunicarea comercial膬 prin intermediul influencerilor</span></strong></strong></span></span></p> <p style="text-align:justify"><span style="background-color:white"><span style="color:#500050"><span style="color:#313131">4.1 - Anun葲膬torii sunt resposabili pentru comunicarea f膬cut膬 de influenceri.</span></span></span></p> <p style="text-align:justify"><span style="background-color:white"><span style="color:#500050"><span style="color:#313131">4.2 - Raportul contractual dintre influencer 葯i anun葲膬tor trebuie divulgat clar 葯i vizibil in cadrul comunic膬rilor. Divulgarea trebuie efectuat膬 în cadrul fiec膬rui articol, postare, videoclip, tweet, etc., în partea de început.</span></span></span></p> <p style="text-align:justify"><span style="background-color:white"><span style="color:#500050"><span style="color:#313131">4.3- Afirma葲iile f膬cute de influenceri trebuie s膬 fie veridice, neîn葯el膬toare 葯i verificabile (sus葲inute de documente de substan葲iere) 葯i trebuie s膬 respecte principiile comunic膬rii comerciale enun葲ate de prezentul Cod.</span></span></span></p> <p style="text-align:justify"><span style="background-color:white"><span style="color:#500050"><span style="color:#313131">4.4 - Pentru post膬rile privind utilizarea produsului de c膬tre influenceri, ace葯tia trebuie s膬 fac膬 afirma葲ii care reprezint膬 p膬rerile lor oneste 葯i experien葲a lor personal膬, autentic膬 cu produsul, bazate pe dovezile pe care le de葲in, oferind, dac膬 este cazul, m膬rturiile corespunz膬toare.</span></span></span></p> </div> <a class="show-text" target="_blank" href="/ro/cod/codul-de-practic膫-În-comunicarea-comercial膫">Citeste mai mult »</a> </div> </div>  </div> </section> <section class="sectiuneCoduri" id="coduri"> <div class="color-overlay"> <div class="container">  <div class="section-header wow fadeIn animated" data-wow-duration="1.5s" data-wow-offset="120">  <h2 class="white-text"> Cod & Anexe </h2> <div class="colored-line"></div> </div>  <div class="row"> <div class="col-md-10 col-md-offset-1">  <div class="download-container">  <div data-wow-offset="10" data-wow-duration="1.5s" class="buttons wow fadeInRight animated animated" style="visibility: visible;-webkit-animation-duration: 1.5s; -moz-animation-duration: 1.5s; animation-duration: 1.5s;"> <a target="_blank" href="/ro/cod/codul-de-practic膫-În-comunicarea-comercial膫" class="text-coduri" style="font-size: 18px; text-decoration: underline">CODUL DE PRACTIC膫 ÎN COMUNICAREA COMERCIAL膫</a> <br> <a target="_blank" href="/ro/cod/reguli-privind-comunicarea-comerciala-responsabila-privind-berea" class="text-coduri" style="font-size: 18px; text-decoration: underline">Reguli privind comunicarea comerciala responsabila privind berea</a> <br> <a target="_blank" href="/ro/cod/codul-spirits-romania" class="text-coduri" style="font-size: 18px; text-decoration: underline">Codul Spirits Romania</a> <br> <a target="_blank" href="/ro/cod/codul-etic-pentru-publicitatea-adresata-copiilor-referitoare-la-produse-alimentare" class="text-coduri" style="font-size: 18px; text-decoration: underline">Codul etic pentru publicitatea adresata copiilor referitoare la produse alimentare</a> <br> <a target="_blank" href="/ro/cod/bune-practici-in-etichetarea-si-publicitatea-suplimentelor-alimentare" class="text-coduri" style="font-size: 18px; text-decoration: underline">Bune practici in etichetarea si publicitatea suplimentelor alimentare</a> <br> <a target="_blank" href="/ro/cod/principii-privind-publicitatea-si-comunicarile-de-marketing-responsabile-pentru-produsele-cosmetice" class="text-coduri" style="font-size: 18px; text-decoration: underline">Principii privind publicitatea si comunicarile de marketing responsabile pentru produsele cosmetice</a> <br> <a target="_blank" href="/ro/cod/reguli-de-comunicare-comerciala-privind-serviciile-葯i-produsele-de-telecomunica葲ii" class="text-coduri" style="font-size: 18px; text-decoration: underline">Reguli de comunicare comerciala privind serviciile 葯i produsele de telecomunica葲ii</a> <br> <a target="_blank" href="/ro/cod/statutul-rac" class="text-coduri" style="font-size: 18px; text-decoration: underline">Statutul RAC</a> <br> </div>  </div>  </div>  </div>  </div> </div> </section> <section class="app-brief grey-bg" id="sesizari"> <div class="container">  <div class="section-header wow fadeIn animated" data-wow-duration="1.5s" data-wow-offset="120">  <h2 class="dark-text"> Cum depun o sesizare? </h2> <div class="colored-line"></div> <br> <a href="/ro/intimations" target="_blank" class="text-danger" style="font-size: 18px; text-decoration: underline"><i class="icon_error-circle_alt"></i> Formular sesizari</a> </div>  <div class="row">  <div class="col-md-8 col-sm-12 features-right wow fadeInRight animated" data-wow-duration="1.5s" data-wow-offset="10"> <div class="hidden-text text-left" id="sesizari-text"> <p>Oricine (persoana fizica, persoana juridica sau entitate a Statului) poate sesiza Consiliul Roman pentru Publicitate privind o comunicare comerciala. Pentru a depune corect o sesizare, simplificand astfel inregistrarea si solutionarea acesteia, va rugam sa respectati urmatoarele sfaturi:<br /> <br /> Redactati cu maxima concizie si claritate sesizarea si specificati intotdeauna: obiectul sesizarii, care sunt elementele pasibile de incalcarea Codului de Practica in Publicitate elaborat de RAC si ce prevederi pot incalca in opinia dumneavoastra, rezolutia asteptata in urma solutionarii sesizarii (incetarea sau modificarea campaniei) si, nu in ultimul rand, datele dumneavoastra de contact pentru a va informa cu privire la progresul inregistrat in rezolvarea cazului sesizat.<br /> <br /> La fel de importanta ca redactarea sesizarii este si transmiterea materialelor care fac obiectul sesizarii. Pentru a ne asigura ca ne-am oprit asupra aceleiasi comunicari comerciale ca cea sesizata de dumneavoastra, va rugam atasati si materialele la care faceti referire sau, in cazul in care nu puteti face acest lucru, mentionati intotdeauna, cu exactitate, unde a fost vazuta comunicarea comerciala in cauza (de exemplu, pentru spoturi TV - pe ce post, ziua si ora; pentru print - publicatia, numarul publicatiei si pagina; pentru internet - adresa paginii etc)<br /> <br /> Sesizarile pot fi depuse prin email la adresa office [at] rac.ro, prin completarea formularului de pe site, prin fax sau prin posta la datele specificate in pagina de Contact. Nu pot fi depuse sesizari telefonice sau verbale.<br /> <br /> Pentru a consulta in detaliu procedura de solutionare a unei sesizari, va rugam sa consultati Capitolul IV - Implementarea Codului din Codul de Practica in Publicitate.</p> <div class="read-more-box"> <span class="show-text" onClick="arataText('sesizari-text')">Citeste mai mult »</span> <span class="hide-text" onClick="ascundeText('sesizari-text')">« Restrange</span> </div> </div> </div> <div class="col-md-4 col-sm-12 features-left wow fadeInLeft animated" data-wow-duration="1.5s" data-wow-offset="10"> <img src="images/sesizari.png" class="img-responsive"/> </div> </div>  </div> </section> <section class="features" id="contact"> <div class="container"> <div class="section-header wow fadeIn animated" data-wow-duration="1.5s" data-wow-offset="120">  <h2 class="dark-text"> CONTACT </h2> <div class="colored-line"></div> <br> <div class="row"> Strada Buzesti nr. 61, bloc A6, etaj 8, apartament 55 <br> Sector 1, Bucuresti, ROMANIA <br> Tel: +4021.312.25.83 </div> <br> <strong>Persoane de contact:</strong> <div class="row"> <div class="col-md-6 col-sm-6 col-xs-12"> <br> <strong>LAURA FRUNZETI </strong> <br> <em style="text-transform: uppercase;">DIRECTOR EXECUTIV</em> <br> Email: laura.frunzeti@rac.ro <br> Tel: +40722.621.613 </div> <div class="col-md-6 col-sm-6 col-xs-12"> <br> <strong>ANDA IRINA DAN </strong> <br> <em style="text-transform: uppercase;">SECRETAR EXECUTIV</em> <br> Email: andairina.dan@rac.ro <br> Tel: +40733024589 </div> </div> </div> <div class="contact-box wow rotateIn animated" data-wow-duration="1.5s" data-wow-offset="10">  <a class="btn contact-button expand-form expanded icon_mail_alt" ></a>  <div class="row expanded-contact-form"> <div class="col-md-8 col-md-offset-2">  <form class="contact-form" id="contact-form" method="POST" action="contact">  <h4 class="success-message"><i class="icon_check"></i> <span id="contact-success">Mesajul a fost trimis cu success</span> </h4>  <h4 class="error-message"><i class="icon_error-circle_alt"></i> <span id="contact-error">Mesajul nu a putut fi trimis</span> </h4> <div class="col-md-6"> <input id="csrf" type="hidden" value=""> <input class="form-control input-box" id="name" name="name" placeholder="Nume" type="text" data-validation="length" data-validation-length="3-40"> </div> <div class="col-md-6"> <input class="form-control input-box" id="email" name="email" placeholder="Email" type="email" data-validation="email"> </div> <div class="col-md-12"> <input class="form-control input-box" id="phone" name="phone" placeholder="Telefon" type="text" data-validation="custom" data-validation-regexp="(\+)[0-9]{11}|[0-9]{13}|[0-9]{10}"> </div> <div class="col-md-12"> <textarea class="form-control textarea-box" id="message" placeholder="Mesajul tau..." rows="8" data-validation="length" name="message" data-validation-length="10-1000"></textarea> </div> <div class="col-md-6"><div data-sitekey="6LfvtygTAAAAABrC6f86jpdH_HDv3BY-7AiyWLtt" class="g-recaptcha"></div></div> <div class="col-md-6"> <button class="btn btn-primary standard-button2 ladda-button" data-style="expand-left" id="submit" name="submit" type="submit">Trimite mesajul</button> </div> </form>  </div> </div>  </div> </div> </section> <div class="modal fade" id="consent-modal" tabindex="-1" role="dialog" data-backdrop="static" data-keyboard="false"> <div class="modal-dialog" role="document"> <div class="modal-content"> <form id="consent-form" method="POST" action="/ro/cookie-policy"> <input type="hidden" name="_token" value="Hc5L3jyz5OtTPD1SEcz2sDOlVvXXNgKN8lIK5Jk2"> <div class="modal-header"> <h4 class="modal-title">Accept cookies</h4> </div> <div class="modal-body text-left"> <p>Acest site foloseste cookies pentru a colecta informatii statistice anonime ce ne ajuta sa imbunatatim performanta site-ului. 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