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Climbing the mountain together: how Søstrene Grene is embedding decarbonisation into its growing supply chain | Maersk

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clipboard"> Copy link </button> </div> </div> <script type="application/ld+json">{"@context":"https://schema.org","@type":"NewsArticle","headline":"Climbing the mountain together: how Søstrene Grene is embedding decarbonisation into its growing supply chain","image":["https://www.maersk.com/~/media_sc9/maersk/news/case-studies/images/2024/05/the-background-sostrene-case-study_1024x576_v2.jpg"],"datePublished":"2024-05-15T06:54:00.0000000Z","dateModified":"2024-12-20T06:51:00.0000000Z","author":[{"@type":"Organization","name":"Maersk"}]}</script> </div> <figure class="media-image media-image--16x9 p-section__article__meta__child p-section__article__meta__child--large "> <div class="media-image__placeholder"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="/~/media_sc9/maersk/news/case-studies/images/2024/05/the-background-sostrene-case-study_1024x576_v2.jpg?w=877&amp;hash=4BE71DFA9908EEA778A519EF0394ABC1" alt="S&#248;strene Grene logo on a wooden box" class="media-image__asset"> </div> </figure> </div> <div class="rich-text p-page__section__child " data-deep-link="RichText" data-r-name="Rich Text" data-r-ds="Rich Text 1"> <p>This leading Danish retailer has ambitious plans. But how do you embed decarbonisation into a growing supply chain? In a multi-pronged approach, a close collaboration with your logistics partners is key.</p> </div><div class="p-section__text-with-media p-page__section__child " data-deep-link="TextWithMedia" data-r-name="Text With Media" data-r-ds="Text With Media 1"> <div class="p-section__text-with-media__row"> <div class="p-section__text-with-media__col p-section__text-with-media__col--media"> <figure class="media-image media-image--16x9 "> <div class="media-image__placeholder"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="/~/media_sc9/maersk/news/case-studies/images/2024/05/the-challenge-sostrene-case-study_1024x576_v3.jpg?w=900&amp;hash=3F158FE3879BCB59C19070C0EAC34406" alt="Shot of a shop" class="media-image__asset"> </div> </figure> </div> <div class="p-section__text-with-media__col"> <div class="rich-text"> <h3>The background</h3> <p>S&oslash;strene Grene is a Danish family-owned retailer that&rsquo;s known across the world for its one-of-a-kind ambience and unique collection of Scandinavian design, home accessories, furnishings, hobby items, gifts and stationery.</p> <p>Founded in 1973, what started as a single store in Aarhus (Denmark), has grown to become a global brand with more than 278 stores across 16 different markets.</p> <p>The company is now owned and run by the second generation of the Grene family who have plans to more than double the number of stores by 2030.</p> </div> </div> </div> </div><div class="rich-text p-page__section__child " data-deep-link="RichText" data-r-name="Rich Text" data-r-ds="Rich Text 2"> <p>With a deep understanding of the responsibility they hold for minimising greenhouse gas (GHG) emissions across its supply chain, decarbonisation is front of mind.</p> <p>This led S&oslash;strene Grene to a challenge: how do you scale your operations while reducing your impact on the climate? As part of this, the family-owned company turned to Maersk to help embed decarbonisation-focused solutions into their rapidly expanding supply chain.</p> </div> <blockquote class="quote quote--with-avatar quote--small p-page__section__child " data-deep-link="Quote" data-r-name="Quote" data-r-ds="Quote 1"> <p class="quote__text"> We needed to work with a transportation partner who has decarbonising high on their agenda, taking concrete actions and having concrete plans to meet the goals and initiatives, and demands from the public, the government and our side. </p> <footer class="quote__author"> <div class="quote__author__avatar"> <figure class="media-image media-image--1x1 "> <div class="media-image__placeholder"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="/~/media_sc9/maersk/news/case-studies/images/2024/05/claus-tjaerby_100x100.png" alt="Claus Tj&#230;rby headshot" class="media-image__asset"> </div> </figure> </div> <div class="quote__author__name">Claus Tj&#230;rby</div> <div class="quote__author__role">Chief Supply Chain Officer</div> </footer> </blockquote> <div class="p-section__text-with-media p-section__text-with-media--reversed p-page__section__child " data-deep-link="TextWithMedia" data-r-name="Text With Media" data-r-ds="Text With Media 2"> <div class="p-section__text-with-media__row"> <div class="p-section__text-with-media__col p-section__text-with-media__col--media"> <figure class="media-image media-image--16x9 "> <div class="media-image__placeholder"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="/~/media_sc9/maersk/news/case-studies/images/2024/05/the-solution-sostrene-case-study_1024x576_v2.jpg?w=900&amp;hash=82736CCC3BD48B85DAFC1B95DAD30923" alt="S&#248;strene Grene logo" class="media-image__asset"> </div> </figure> </div> <div class="p-section__text-with-media__col"> <div class="rich-text"> <h3>The challenge</h3> <p>Traditionally, Søstrene Grene has operated with a relatively straightforward supply structure. The majority of its products were shipped via container from manufacturers in Asia to stores in Europe. However, as the business has grown, that simple point-to-point structure has become a spider’s web. </p> <p>Today, items are shipped from all over Asia to locations across Europe. Now, with plans to expand its business to include more than 500 stores by 2027, things are set to become more complex.</p> </div> </div> </div> </div><div class="rich-text p-page__section__child " data-deep-link="RichText" data-r-name="Rich Text" data-r-ds="Rich Text 3"> <p><span style="letter-spacing: 0px;">Meanwhile, ESG has been propelled to the top of the corporate agenda.</span></p> <p><span style="letter-spacing: 0px;"></span><span style="letter-spacing: 0px;">After taking steps to track its GHG emissions and explore opportunities for reductions, S&oslash;strene Grene realised the scale of the challenge it faced. But as a retailer, they can only directly influence a small portion of their supply chain.&nbsp;</span></p> <p><span style="letter-spacing: 0px;"></span><span style="letter-spacing: 0px;">With as much as 98% of their GHG emissions originating from indirect activities of the supply chain - Scope 3 emissions - the company knew they&rsquo;d need support from partners to make an impact.</span></p> <p><span style="letter-spacing: 0px;"></span><span style="letter-spacing: 0px;">Maersk, a potential logistics partner, has set its sights on achieving net zero GHG emissions by 2040. This goal prompts the development of new supply chain solutions that can help companies like S&oslash;strene Grene reduce GHG emissions in their own operations.&nbsp;</span></p> </div> <blockquote class="quote quote--with-avatar quote--small p-page__section__child " data-deep-link="Quote" data-r-name="Quote" data-r-ds="Quote 2"> <p class="quote__text"> When we first started to look at decarbonisation it was like gazing up at a huge mountain that seemed impossible to scale. But by measuring our greenhouse gas emissions and embracing initiatives to reduce them, we now see a path up that mountain. </p> <footer class="quote__author"> <div class="quote__author__avatar"> <figure class="media-image media-image--1x1 "> <div class="media-image__placeholder"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="/~/media_sc9/maersk/news/case-studies/images/2024/05/mikkel-grene_100x100.png" alt="Mikkel Grene Headshot" class="media-image__asset"> </div> </figure> </div> <div class="quote__author__name">Mikkel Grene</div> <div class="quote__author__role">Chief Executive Officer at S&#248;strene Grene</div> </footer> </blockquote> <div class="p-section__text-with-media p-page__section__child " data-deep-link="TextWithMedia" data-r-name="Text With Media" data-r-ds="Text With Media 3"> <div class="p-section__text-with-media__row"> <div class="p-section__text-with-media__col p-section__text-with-media__col--media"> <figure class="media-image media-image--16x9 "> <div class="media-image__placeholder"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="/~/media_sc9/maersk/news/case-studies/images/2024/05/sostrene-grene-case-study-banner_1024x576_v2.jpg?w=900&amp;hash=5C774D22FE93CE9FA33A82602040A265" alt="Mearsk methanol vessel in an ocean" class="media-image__asset"> </div> </figure> </div> <div class="p-section__text-with-media__col"> <div class="rich-text"> <h3>The solution</h3> <p>With direct control over a small portion of its GHG emissions footprint, S&oslash;strene Grene must rely on partners with the relevant level of control and influence to help lower its climate impact.</p> <p>For over two years, Maersk has been one of those partners. Maersk&rsquo;s ECO Delivery offering enables S&oslash;strene Grene to allocate GHG emission savings to their ocean shipments by using lower GHG emission fuels*.</p> </div> </div> </div> </div> <blockquote class="quote quote--with-avatar quote--small p-page__section__child " data-deep-link="Quote" data-r-name="Quote" data-r-ds="Quote 3"> <p class="quote__text"> The resilience, stability and flexibility of the supply chain is crucial to us. </p> <footer class="quote__author"> <div class="quote__author__avatar"> <figure class="media-image media-image--1x1 "> <div class="media-image__placeholder"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="/~/media_sc9/maersk/news/case-studies/images/2024/05/claus-tjaerby_100x100.png" alt="Claus Tj&#230;rby headshot" class="media-image__asset"> </div> </figure> </div> <div class="quote__author__name">Claus Tj&#230;rby</div> <div class="quote__author__role">Chief Supply Chain Officer</div> </footer> </blockquote> <div class="rich-text p-page__section__child " data-deep-link="RichText" data-r-name="Rich Text" data-r-ds="Rich Text 4"> <p>There is an increase in investment when choosing this type of offering but one that S&oslash;strene Grene - determined to make a difference where it matters - was sure it wanted to make.</p> <p>Growing your business without growing GHG emissions can seem like an uphill struggle, but S&oslash;strene Grene are taking a step-by-step approach to the task, driven by the leadership team, to provide the flexibility and scalability they need. To build a resilient supply chain, they have opted to work with Maersk, and are working on a number of initiatives to make a difference &ndash; immediately and for the future.</p> <h3>Introducing electric vehicles</h3> <p>It&rsquo;s not just on the ocean that Maersk is supporting the drive for decarbonising logistics - as part of its pledge to deliver best-in-class supply chain capabilities, Maersk is working to introduce electric-powered vehicles to further reduce GHG emissions from S&oslash;strene Grene&rsquo;s operations. Offering a new alternative to traditional inland transportation; it&rsquo;s another example of how these two organisations are working together towards decarbonising global retail logistics.</p> </div><div class="p-section__text-with-media p-section__text-with-media--reversed p-page__section__child " data-deep-link="TextWithMedia" data-r-name="Text With Media" data-r-ds="Text With Media 4"> <div class="p-section__text-with-media__row"> <div class="p-section__text-with-media__col p-section__text-with-media__col--media"> <figure class="media-image media-image--16x9 "> <div class="media-image__placeholder"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="/~/media_sc9/maersk/news/case-studies/images/2024/05/the-result-sostrene-case-study_1024x576_v2.jpg?w=900&amp;hash=3E3B3C22B6A0BAABB5F6A53ABF2DE57C" alt="Maersk truck driving on a road" class="media-image__asset"> </div> </figure> </div> <div class="p-section__text-with-media__col"> <div class="rich-text"> <h3>The result</h3> <p>With such clear ambitions to minimise their greenhouse gas emissions, Søstrene Grene are focused on building an efficient supply chain with careful consideration over the greenhouse gas emissions at each stage and how these could be reduced.</p> <p>Maersk’s commitment to decarbonising global logistics and comprehensive strategy emphasising the importance of decarbonising for them and the partners they work with, helped Søstrene Grene to choose their logistics provider.</p> </div> </div> </div> </div><div class="rich-text p-page__section__child " data-deep-link="RichText" data-r-name="Rich Text" data-r-ds="Rich Text 5"> <p>Maersk has been a chosen logistics partner since 2021, happily contributing to S&oslash;strene Grene&rsquo;s decarbonisation mission, where they are already making waves&hellip;</p> <p>To support its efforts to reduce its GHG emissions footprint, the company committed to the Science Based Targets initiative in 2022 and is continually tracking progress against the ambitious targets that S&oslash;strene Grene has set itself. The good news is that progress is already being made as, in 2023, the company reduced GHG emissions in relation to turnover.</p> <p>It&rsquo;s an achievement that proves that it is possible to expand retail operations while reducing one&rsquo;s organisational impact on the climate. A significant step as S&oslash;strene Grene and Maersk begin to scale the &ldquo;mountain&rdquo; of decarbonisation, together.&nbsp;</p> <h3>ECO Delivery</h3> <p>More responsible shipping choices can help you move closer to achieving your decarbonisation ambitions. Maersk ECO Delivery is an innovative product that offers GHG emissions savings through a value chain decarbonisation allocation method.</p> <p>As shown in S&oslash;strene Grene&rsquo;s 2023 stats, by shipping 1585 FFEs on ECO Delivery they reduced emissions with 2825 t CO2e (well-to-wheel)**, a reduction in GHG emissions of 85% compared to transportation on conventional fossil fuels over the full life cycle.</p> <h3>A final word</h3> <p>Feeling inspired? Read S&oslash;strene Grene&rsquo;s leadership team&rsquo;s final words to others who are looking to reduce their greenhouse gas emissions:</p> </div> <blockquote class="quote quote--with-avatar quote--small p-page__section__child " data-deep-link="Quote" data-r-name="Quote" data-r-ds="Quote 4"> <p class="quote__text"> If you haven&#39;t started yet then start measuring. Once you start measuring you will open your eyes to where your emissions are and what you can actually do about it. </p> <footer class="quote__author"> <div class="quote__author__avatar"> <figure class="media-image media-image--1x1 "> <div class="media-image__placeholder"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="/~/media_sc9/maersk/news/case-studies/images/2024/05/claus-tjaerby_100x100.png" alt="Claus Tj&#230;rby headshot" class="media-image__asset"> </div> </figure> </div> <div class="quote__author__name">Claus Tj&#230;rby</div> <div class="quote__author__role">Chief Supply Chain Officer</div> </footer> </blockquote> <div class="p-section__heading p-page__section__child p-section__heading--left " data-deep-link="SectionHeader" data-r-name="Section Header" data-r-ds="Section Header 1"> <div class="p-section__heading__content"> <div class="heading "> <h3 class="font--display-2"> Get more information on how your company can reduce its supply chain greenhouse gas emissions&#160; </h3> </div> </div> <div class="button-group "> <a class="button button-group__button button--secondary" id="d0a800f740d348ac824020f24cf1adfe-button1" data-action="primary" title="Learn more" data-action-tag="ga-learn-more | https://www.maersk.com/news/articles/2024/05/15/how-sostrene-grene-embedding-decarbonisation-into-growing-supply-chain" href="/transportation-services/eco-delivery">Learn more</a> </div> </div> <div class="rich-text p-page__section__child " data-deep-link="RichText" data-r-name="Rich Text" data-r-ds="Rich Text 6"> <hr> <p>*<em>Maersk defines reduced / lower GHG emissions fuels as fuels with at least 65% reductions in GHG emissions on a lifecycle basis compared to fossil of 94 g CO2e/MJ</em></p> <p>**<em>Carbon emissions savings calculations are based on Round Table for Sustainable green fuels (RSB) methodology and are independently audited according to ISAE 3410 &ndash; Assurance Engagements on Greenhouse Gas Statements. 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