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<!DOCTYPE html><html data-wf-domain="www.wesgay.com" data-wf-page="650356a8f7feeff714b2f57b" data-wf-site="650356a8f7feeff714b2f544" lang="en"><head><meta charset="utf-8"/><title>Wes Gay - StoryBrand Guide</title><meta content="Businesses struggle because they confuse people. I help people replace confusion with clarity. As a result, marketing and sales bring in more people and you make more money." name="description"/><meta content="Wes Gay - StoryBrand Guide" property="og:title"/><meta content="https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/6546b8fd5fd8fa6155e0f1a1_Open%20Graph%20Image.jpeg" property="og:image"/><meta content="Wes Gay - StoryBrand Guide" property="twitter:title"/><meta content="https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/6546b8fd5fd8fa6155e0f1a1_Open%20Graph%20Image.jpeg" property="twitter:image"/><meta content="width=device-width, initial-scale=1" name="viewport"/><meta content="bzN8kahj9KNd51vs3avuTbos6tN64w075cZsjTls2BU" name="google-site-verification"/><meta content="Webflow" name="generator"/><link href="https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/css/wes-gays-site.webflow.2dbedfc90.css" rel="stylesheet" type="text/css"/><link href="https://fonts.googleapis.com" rel="preconnect"/><link href="https://fonts.gstatic.com" rel="preconnect" crossorigin="anonymous"/><script src="https://ajax.googleapis.com/ajax/libs/webfont/1.6.26/webfont.js" type="text/javascript"></script><script type="text/javascript">WebFont.load({ google: { families: ["Montserrat:100,100italic,200,200italic,300,300italic,400,400italic,500,500italic,600,600italic,700,700italic,800,800italic,900,900italic","Varela:400","PT Serif:400,400italic,700,700italic","Open Sans:300,300italic,400,400italic,600,600italic,700,700italic,800,800italic","Lato:100,100italic,300,300italic,400,400italic,700,700italic,900,900italic"] }});</script><script type="text/javascript">!function(o,c){var n=c.documentElement,t=" w-mod-";n.className+=t+"js",("ontouchstart"in o||o.DocumentTouch&&c instanceof DocumentTouch)&&(n.className+=t+"touch")}(window,document);</script><link href="https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/6549a288843a555ece065c40_New%20Website%20Icons-01.png" rel="shortcut icon" type="image/x-icon"/><link href="https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/6549a290843a555ece065f3c_New%20Website%20Icons-02.png" rel="apple-touch-icon"/><script async="" src="https://www.googletagmanager.com/gtag/js?id=G-FX4Y4NGPZ1"></script><script type="text/javascript">window.dataLayer = window.dataLayer || [];function gtag(){dataLayer.push(arguments);}gtag('js', new Date());gtag('set', 'developer_id.dZGVlNj', true);gtag('config', 'G-FX4Y4NGPZ1');</script> <script async src="https://cdn.jsdelivr.net/npm/@finsweet/attributes-cmsfilter@1/cmsfilter.js"></script></head><body><div data-animation="default" data-collapse="medium" data-duration="400" data-easing="ease" data-easing2="ease" role="banner" class="lynx-navbar w-nav"><div class="lynx-nav-block"><div class="lynx-nav"><a href="#" class="lynx-brand w-nav-brand"><img src="https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/653fcdf6e4c110f83b040206_Logo%20Color%20Dark%20%402x.png" loading="lazy" alt="" class="lynx-logo"/></a></div><div class="lynx-nav"><nav role="navigation" class="lynx-nav-menu w-nav-menu"><a href="/blog" class="lynx-nav-link w-nav-link">Blog</a><a href="/donald-miller" class="lynx-nav-link w-nav-link">Donald Miller Says</a></nav><div class="lynx-nav-buttons"><a href="https://calendly.com/wesgay/storybrand-intro/" target="_blank" class="lynx-nav-button w-button">Let's Talk</a></div><div class="lynx-menu-button w-nav-button"><div class="lynx-icon-menu w-icon-nav-menu"></div></div></div></div></div><div class="lynx-hero-large"><div class="lynx-block-hero-large"><h1 class="display-heading text-white">I help brands find the right words so they <strong>make more money</strong></h1><p class="lynx-paragraph-white">A <strong>StoryBrand Guide </strong>bringing clarity to your marketing, sales, and strategy. Best part?聽Let's get it done in<strong> one day.</strong></p><a href="https://calendly.com/wesgay/storybrand-intro/" target="_blank" class="lynx-button-white w-button">Let's Talk</a></div></div><section class="section"><div class="main-container"><div class="lynx-block-reviews-large"><h4 class="large-heading text-center"><strong><em>"Go with Wes. </em></strong><em>I vouch for him. <br/>He knows how to get a </em><strong><em>return on your investment</em></strong><em>."</em></h4><div class="lynx-client"><img src="https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/653fcbc56a70160599ca0dcd_Wes-Don.png" loading="lazy" width="400" height="400" alt="" class="lynx-image-client"/><div class="lynx-text-client"><h6 class="lynx-heading-client">Donald Miller</h6><div class="lynx-client-info">Author of Building a StoryBrand</div></div></div></div></div></section><section class="section"><div class="container-60"><div class="w-layout-grid grid-two-halves"><h3 id="w-node-_224d1fb4-5bc2-8151-3fe2-d785982b8ec0-14b2f57b" class="large-heading align-center">Confusion is the <br/><strong>#1 enemy in business.</strong></h3><div id="w-node-_75609307-27a2-27c0-54ac-e4ded9b32c42-14b2f57b" class="rich-text-block w-richtext"><ul role="list"><li>Everyone on the team has a <strong>different answer</strong> for what you do. </li><li>The sales process takes<strong> too much time and effort</strong>, only to achieve average results. </li><li>People don鈥檛 understand your prices because you <strong>don't solve a problem</strong>. </li><li>Marketing feels like<strong> lighting money on fire</strong>.</li></ul></div></div></div></section><section class="section"><div class="main-container"><div class="lynx-content-3"><div class="lynx-block-center-2"><div class="subtitle">Confusion is expensive. </div><h3 class="large-heading">When you replace confusion with clarity, <strong>you win. </strong></h3></div><div class="w-layout-grid three-column-grid"><div id="w-node-_999ba75b-bfe1-3f0c-b0dd-b910f560981c-14b2f57b" class="lynx-features"><div class="lynx-block-features-purple"><img src="https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/653fe3fd8291b72b325f6afe_noun-sales-3812672-00284A.png" loading="lazy" sizes="65px" srcset="https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/653fe3fd8291b72b325f6afe_noun-sales-3812672-00284A-p-500.png 500w, https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/653fe3fd8291b72b325f6afe_noun-sales-3812672-00284A-p-800.png 800w, https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/653fe3fd8291b72b325f6afe_noun-sales-3812672-00284A-p-1080.png 1080w, https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/653fe3fd8291b72b325f6afe_noun-sales-3812672-00284A.png 1200w" alt="" class="lynx-icon-features-small"/></div><h6 class="lynx-heading-features-small">Accelerate sales</h6><p class="lynx-paragraph-features">Know exactly what to say so more people buy. </p></div><div id="w-node-_43c66c1b-846b-fb80-190c-6adcb076dca0-14b2f57b" class="lynx-features"><div class="lynx-block-features-green"><img src="https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/653fe3caf8eaba4596d9447f_noun-megaphone-1563801-1F2F16.png" loading="lazy" sizes="65px" srcset="https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/653fe3caf8eaba4596d9447f_noun-megaphone-1563801-1F2F16-p-500.png 500w, https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/653fe3caf8eaba4596d9447f_noun-megaphone-1563801-1F2F16-p-800.png 800w, https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/653fe3caf8eaba4596d9447f_noun-megaphone-1563801-1F2F16-p-1080.png 1080w, https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/653fe3caf8eaba4596d9447f_noun-megaphone-1563801-1F2F16.png 1200w" alt="" class="lynx-icon-features-small"/></div><h6 class="lynx-heading-features-small">Amplify your brand</h6><p class="lynx-paragraph-features">Reach more customers with the clarity they deserve to hear.</p></div><div id="w-node-_76232221-359a-fd8a-d5f4-32cae3023cf8-14b2f57b" class="lynx-features"><div class="lynx-block-features-pink"><img src="https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/653fe430b15c70cf56ffd125_noun-high-five-4311193-629677.png" loading="lazy" sizes="65px" srcset="https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/653fe430b15c70cf56ffd125_noun-high-five-4311193-629677-p-500.png 500w, https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/653fe430b15c70cf56ffd125_noun-high-five-4311193-629677-p-800.png 800w, https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/653fe430b15c70cf56ffd125_noun-high-five-4311193-629677-p-1080.png 1080w, https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/653fe430b15c70cf56ffd125_noun-high-five-4311193-629677.png 1200w" alt="" class="lynx-icon-features-small"/></div><h6 class="lynx-heading-features-small">Align your team </h6><p class="lynx-paragraph-features">Everyone knows exactly what you do and the problems you solve.</p></div></div></div></div></section><section class="section bg-gray"><div class="container-80"><div class="w-layout-grid lynx-grid-image-left"><img src="https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/665689da0bb40fe903ef0412_BM005134-2.jpg" loading="lazy" sizes="(max-width: 479px) 80vw, (max-width: 767px) 71vw, (max-width: 991px) 75vw, (max-width: 1796px) 76vw, 1365px" srcset="https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/665689da0bb40fe903ef0412_BM005134-2-p-500.jpg 500w, https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/665689da0bb40fe903ef0412_BM005134-2-p-800.jpg 800w, https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/665689da0bb40fe903ef0412_BM005134-2-p-1080.jpg 1080w, https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/665689da0bb40fe903ef0412_BM005134-2.jpg 1365w" alt="" class="lynx-image"/><div id="w-node-_90dc6d9e-7620-4cb7-1dfe-ce11085ba5fc-14b2f57b" class="lynx-block-right"><div class="subtitle">I'm Wes Gay.</div><h3 class="large-heading">Since 2016, I've helped hundreds of brands unlock clarity in marketing and sales. </h3><div class="body-text">When you get the words right, everything else falls into place. In one day we can nail your messaging, clarity your best audience, craft a marketing strategy, and more. How?聽By following a process designed to get results, fast. Get the right people in the room and watch the A HA moments unfold. </div></div></div></div></section><section class="section"><div class="main-container bg-gray"><h2 class="large-heading text-center">What other leaders say</h2><div data-delay="4000" data-animation="slide" class="lynx-slider w-slider" data-autoplay="false" data-easing="ease" data-hide-arrows="false" data-disable-swipe="false" data-autoplay-limit="0" data-nav-spacing="3" data-duration="500" data-infinite="true"><div class="lynx-mask w-slider-mask"><div class="lynx-slide-reviews w-slide"><div class="lynx-block-slide-reviews"><img sizes="(max-width: 767px) 90vw, 48vw" height="Auto" alt="" src="https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/66569213aec4980bc3d9fef6_Ken%20Joslin.webp" loading="lazy" srcset="https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/66569213aec4980bc3d9fef6_Ken%20Joslin-p-500.webp 500w, https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/66569213aec4980bc3d9fef6_Ken%20Joslin.webp 600w" class="lynx-image-slide"/><div class="lynx-block-slide"><p class="body-text muted">"Wes spent a day with our team, and the language that he helped us craft that day was a game changer for us. His words have helped me do <strong>over $100 million</strong> in real estate transactions."</p><h6 class="subtitle">Ken Joslin</h6><div class="lynx-client-info-2">Ken Joslin Team<br/>CREATE, the #1 Faith-Based Entrepreneur Conference</div></div></div></div><div class="lynx-slide-reviews w-slide"><div class="lynx-block-slide-reviews"><img sizes="(max-width: 767px) 90vw, 48vw" srcset="https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/653fd5ec57d708bec3ede289_Clark%20Headshot-p-500.jpeg 500w, https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/653fd5ec57d708bec3ede289_Clark%20Headshot.jpeg 751w" alt="" src="https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/653fd5ec57d708bec3ede289_Clark%20Headshot.jpeg" loading="lazy" class="lynx-image-slide"/><div class="lynx-block-slide"><p class="body-text muted">鈥淎s a StoryBrand Agency, we know the power of clarity. So when we get stuck, we call Wes. If your organization wants to find the right words to reach your audience, <strong>I highly recommend Wes." </strong></p><h6 class="subtitle">Clark Campbell</h6><div class="lynx-client-info-2">CEO, RVRB, a StoryBrand Certified Agency</div></div></div></div><div class="lynx-slide-reviews w-slide"><div class="lynx-block-slide-reviews"><img sizes="(max-width: 767px) 90vw, 48vw" srcset="https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/653fd6a7ede60199139abc02_Bob%20Ruffalo%20Headshot-p-500.jpeg 500w, https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/653fd6a7ede60199139abc02_Bob%20Ruffalo%20Headshot.jpeg 800w" alt="" src="https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/653fd6a7ede60199139abc02_Bob%20Ruffalo%20Headshot.jpeg" loading="lazy" class="lynx-image-slide"/><div class="lynx-block-slide"><p class="body-text muted">"We help companies figure out what to say. When it was time to do the same thing for our own company, we called Wes Gay. <strong>I highly recommend Wes for any company that wants to grow."</strong></p><h6 class="subtitle">Bob Ruffalo</h6><div class="lynx-client-info-2">CEO, ImpactPlus, home of <em>They Ask, You Answer</em></div></div></div></div></div><div class="lynx-left-arrow w-slider-arrow-left"></div><div class="lynx-right-arrow w-slider-arrow-right"></div><div class="lynx-slide-nav w-slider-nav w-round"></div></div></div></section><section class="section"><div class="container-60"><div class="lynx-block-center-2"><div class="subtitle">Your path to clarity starts with the right Words.</div><h3 class="large-heading">Tell the story of your audience and they<strong> buy from you</strong>. And let's figure it out in a day.</h3><div class="body-text w-richtext"><p>It's simple Pick a location and gather the people with a vote or veto in the final result. Then we go to work:</p><ul role="list"><li>Clarifying your message (know the <strong>best audience </strong>to attract and the<strong> core problem you solve</strong>). We'll get this done before lunch</li><li>Crafting a strategy that <strong>helps you win, </strong>because that's what a strategy <em>should do</em> (anything else is not a strategy)</li><li>Crafting any deliverables <strong>live in the room, </strong>like writing a new home page or creating a sales plan that makes money</li></ul><p>We get more done in a few hours that your competitors get done in a year. All by focusing on knowing what to say to the right people.</p></div></div></div></section><section class="section"><div class="main-container"><div class="w-layout-grid grid-two-halves"><div id="w-node-_00428309-9ff6-29a1-b80b-76e4d3c0bfa0-14b2f57b" class="lynx-block-image"><div class="lynx-block-absolute"><div class="lynx-block-icon-heading"><h6 class="lynx-icon-heading">What's next?聽</h6></div><p class="lynx-paragraph-features">Once we nail the right story, <br/><strong>we build a smart strategy.</strong></p></div><img src="https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/653feca4b8d2d4325611eab5_2022.10.14_StoryBrand_TV-4759.jpeg" loading="lazy" sizes="(max-width: 767px) 90vw, (max-width: 991px) 95vw, 96vw" srcset="https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/653feca4b8d2d4325611eab5_2022.10.14_StoryBrand_TV-4759-p-500.jpeg 500w, https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/653feca4b8d2d4325611eab5_2022.10.14_StoryBrand_TV-4759-p-800.jpeg 800w, https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/653feca4b8d2d4325611eab5_2022.10.14_StoryBrand_TV-4759-p-1080.jpeg 1080w, https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/653feca4b8d2d4325611eab5_2022.10.14_StoryBrand_TV-4759-p-1600.jpeg 1600w, https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/653feca4b8d2d4325611eab5_2022.10.14_StoryBrand_TV-4759-p-2000.jpeg 2000w, https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/653feca4b8d2d4325611eab5_2022.10.14_StoryBrand_TV-4759-p-2600.jpeg 2600w, https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/653feca4b8d2d4325611eab5_2022.10.14_StoryBrand_TV-4759-p-3200.jpeg 3200w, https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/653feca4b8d2d4325611eab5_2022.10.14_StoryBrand_TV-4759.jpeg 6615w" alt="" class="lynx-image-2"/></div><div id="w-node-_00428309-9ff6-29a1-b80b-76e4d3c0bfab-14b2f57b" class="lynx-block-right"><h3 class="large-heading">With clear messaging in place, what's next?<br/></h3><h4>The #1 question I've heard from hundreds of clients is "Now what?" <br/></h4><div class="lynx-check"><div class="lynx-text-check"><strong>Option 1:聽Guided Implementation</strong><br/>After our day together, I聽train your team to implement the StoryBrand messaging &聽methodology in all they do.<br/><br/><strong>Option 2: Build the Sales Funnel</strong><br/>My team builds the website, email campaigns, or whatever needs to be done.<br/><br/><strong>Option 3: Fractional CMO<br/></strong>I drive all things marketing and strategy to support your sales growth. 聽 </div></div></div></div></div></section><section class="section no-top-padding"><div class="main-container"><div class="lynx-newsletter"><div class="lynx-subtitle-white-2">Ever wonder what to say in marketing and sales?聽</div><h2 class="lynx-heading-white-small">Each week I send a short, actionable email helping you know exactly what to say. </h2><div class="w-embed w-script"><script async data-uid="a3aa87d779" src="https://wayfinder-consulting-llc.ck.page/a3aa87d779/index.js"></script></div><div class="w-embed"></div></div></div></section><div class="section"><div class="container"><div class="footer-wrap"><div class="lynx-footer"></div><div class="lynx-footer"><div class="lynx-block-footer-center"><div class="lynx-text-footer">2024 All rights reserved</div><img src="https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/653fcdf6e4c110f83b040206_Logo%20Color%20Dark%20%402x.png" loading="lazy" alt="" class="lynx-logo-footer-center"/></div></div></div></div></div><script src="https://d3e54v103j8qbb.cloudfront.net/js/jquery-3.5.1.min.dc5e7f18c8.js?site=650356a8f7feeff714b2f544" type="text/javascript" integrity="sha256-9/aliU8dGd2tb6OSsuzixeV4y/faTqgFtohetphbbj0=" crossorigin="anonymous"></script><script src="https://cdn.prod.website-files.com/650356a8f7feeff714b2f544/js/webflow.a086a8780350cbe67b7c9fbf548cd232.js" type="text/javascript"></script></body></html>