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Códigos de barra 2D de Bitly | Crea y gestiona códigos de barras 2D compatibles con GS1

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style="margin-bottom: 18px; margin-top: 14px; font-weight: 400; text-align: center; text-wrap: balance;">Añade un GTIN (Global Trade Identification Number o Número Global de Identificación de Artículo) a los códigos QR diseñados para las etiquetas y el empaquetado de productos.</p> <p style="text-align: center;text-wrap:balance"><a data-testid="sdet-cta-hero-button" id="heroSignupBtn" class="btn btn-dark" href="https://bitly.com/pages/es/descubre-enterprise">Solicitar presupuesto</a></p> </div> </div> </div> </div> </section> </div> </hero> </aside><div class="content" id="content"> <div class="inner-content"> <main class="main" role="main"> <article id="post-30235" class="post-30235 page type-page status-publish has-post-thumbnail" role="article" itemscope itemtype="http://schema.org/WebPage"> <div class="entry-content" itemprop="text"> <div class="redesign-2024"> <section class="two-columns-redesign text-content" style="background-image:url();background-color:"> <div class="grid-container img-right"> <div class="inner-content grid-x grid-margin-x grid-padding-x align-center"> <div class="cell large-6"> <div class="content-padding two-columns-redesign__content"><h3 class="h3">¿Qué son los códigos de barras 2D?</h3> <p><span style="font-weight: 400">Los códigos de barras 2D de Bitly compatibles con GS1 son un tipo de códigos QR diseñados para empaquetados y etiquetas de productos. Contienen el GTIN del producto para que pueda ser escaneado con un lector de códigos de barras. También puedes vincularlos a un enlace para que tu clientela pueda acceder a información sobre los productos que está comprando.</span></p> <p><span style="font-weight: 400">Los códigos de barras 2D almacenan muchos más datos que los códigos de barras «1D» tradicionales, ofreciendo a las empresas y a la clientela un acceso instantáneo a la información con un solo escaneado. Mediante el uso de códigos de barras 2D en paquetes y etiquetas de productos, las empresas pueden mejorar la gestión de inventarios, establecer conexiones de marca más profundas y obtener información valiosa sobre tu clientela. Se espera que el sector minorista haga la transición para <a href="https://www.gs1us.org/industries-and-insights/by-topic/sunrise-2027" target="_blank" rel="noopener">aceptar plenamente los códigos de barras 2D</a> en los puntos de venta en 2027.</span></p> </div> </div> <div class="cell large-6"> <div class="content-padding two-columns-redesign__image"> <div class="img-wrap pullright"> <picture> <source srcset="https://docrdsfx76ssb.cloudfront.net/static/1732572292/pages/wp-content/uploads/2024/05/01_2d-barcodes_feature-img_mobile@2x.png" media="(max-width: 481px)"></source> <img src="https://docrdsfx76ssb.cloudfront.net/static/1732572292/pages/wp-content/uploads/2024/05/01_2d-barcodes_feature-img_desktop@2x.png" alt=""> </picture> </div> </div> </div> </div> </div> </section> <section class="two-columns-redesign text-content" style="background-image:url();background-color:"> <div class="grid-container img-left"> <div class="inner-content grid-x grid-margin-x grid-padding-x align-center"> <div class="cell large-6"> <div class="content-padding two-columns-redesign__content"><h3 class="h3">Establece una conexión duradera con tu público</h3> <ul> <li style="font-weight: 400"><span style="font-weight: 400">Ayuda a tu clientela a estar mejor informados sobre sus compras con información sobre el origen, los ingredientes y los materiales de los productos.</span></li> <li style="font-weight: 400"><span style="font-weight: 400">Fomenta la fidelidad a la marca compartiendo vídeos de instrucciones, promocionando ofertas especiales e incluso mostrando tus esfuerzos en materia de sostenibilidad.</span></li> <li style="font-weight: 400"><span style="font-weight: 400">Simplifica la experiencia de consumo con enlaces a reseñas u otros artículos similares a la venta.</span></li> </ul> </div> </div> <div class="cell large-6"> <div class="content-padding two-columns-redesign__image"> <div class="img-wrap pullleft"> <picture> <source srcset="https://docrdsfx76ssb.cloudfront.net/static/1732572292/pages/wp-content/uploads/2024/05/02_2d-barcodes_feature-img_mobile@2x.png" media="(max-width: 481px)"></source> <img src="https://docrdsfx76ssb.cloudfront.net/static/1732572292/pages/wp-content/uploads/2024/05/02_2d-barcodes_feature-img_desktop@2x.png" alt=""> </picture> </div> </div> </div> </div> </div> </section> <section class="two-columns-redesign text-content" style="background-image:url();background-color:"> <div class="grid-container img-right"> <div class="inner-content grid-x grid-margin-x grid-padding-x align-center"> <div class="cell large-6"> <div class="content-padding two-columns-redesign__content"><h3 class="h3">Aprovecha las oportunidades más allá del punto de venta</h3> <ul> <li style="font-weight: 400"><span style="font-weight: 400">Rastrea los productos a lo largo de todo su ciclo de vida, desde la tienda hasta la papelera de reciclaje.</span></li> <li style="font-weight: 400"><span style="font-weight: 400">Recopila datos de ubicación para orientar con precisión las oportunidades del mercado geográfico.</span></li> <li style="font-weight: 400"><span style="font-weight: 400">Rastrea el comportamiento y las tendencias de tus consumidores y consumidoras en tiempo real para que puedas responder rápidamente y aventajar a la competencia.</span></li> </ul> </div> </div> <div class="cell large-6"> <div class="content-padding two-columns-redesign__image"> <div class="img-wrap pullright"> <picture> <source srcset="https://docrdsfx76ssb.cloudfront.net/static/1732572292/pages/wp-content/uploads/2024/05/03_2d-barcodes_feature-img_mobile-@2x.png" media="(max-width: 481px)"></source> <img src="https://docrdsfx76ssb.cloudfront.net/static/1732572292/pages/wp-content/uploads/2024/05/03_2d-barcodes_feature-img_desktop@2x.png" alt=""> </picture> </div> </div> </div> </div> </div> </section> <section class="two-columns-redesign text-content" style="background-image:url();background-color:"> <div class="grid-container img-left"> <div class="inner-content grid-x grid-margin-x grid-padding-x align-center"> <div class="cell large-6"> <div class="content-padding two-columns-redesign__content"><h3 class="h3">¿Qué es GS1?</h3> <ul> <li><a href="https://www.gs1us.org/who-we-are/about-us" target="_blank" rel="noopener"><span style="font-weight: 400">GS1</span></a><span style="font-weight: 400"> es una ONG mundial que desarrolla y mantiene el sistema de normas para códigos de barras más utilizado en el mundo. GS1 trabaja en colaboración con más de dos millones de empresas, y las ayuda a adoptar y utilizar los códigos de barras estándar GS1.</span></li> </ul> </div> </div> <div class="cell large-6"> <div class="content-padding two-columns-redesign__image"> <div class="img-wrap pullleft"> <picture> <source srcset="https://docrdsfx76ssb.cloudfront.net/static/1732572292/pages/wp-content/uploads/2024/05/04_2d-barcodes_feature-img_mobile@2x.png" media="(max-width: 481px)"></source> <img src="https://docrdsfx76ssb.cloudfront.net/static/1732572292/pages/wp-content/uploads/2024/05/04_2d-barcodes_feature-img_desktop@2x.png" alt=""> </picture> </div> </div> </div> </div> </div> </section> <section class="full-width-content text-content form-center" style="background-image:url();background-color:#031f39"> <div class="grid-container"> <div class="inner-content grid-x grid-margin-x grid-padding-x"> <div class="cell"> <p><a id="form" name="form"></a></p> <div class="hb-style2"> <script charset="utf-8" src="//js-eu1.hsforms.net/forms/embed/v2.js"></script> <br> <script> hbspt.forms.create({ region: "eu1", portalId: "26740822", formId: "5213f248-1132-408b-b2db-aca6b0601d00", redirectUrl: "https://bitly.com/pages/es/gracias" }); </script> </div> </div> </div> </div> </section> <div class="reusable-content"> <img src="https://docrdsfx76ssb.cloudfront.net/static/1732572292/pages/wp-content/uploads/2024/04/stars-effects.svg" class="hide"> <section class="full-width-content text-content dark-row no-padding-bottom background-no-repeat" style="background-image:url(https://docrdsfx76ssb.cloudfront.net/static/1732572292/pages/wp-content/uploads/2024/04/stars-effects.svg);background-color:#031f39"> <div class="grid-container"> <div class="inner-content grid-x grid-margin-x grid-padding-x"> <div class="cell"> <h3 class="h1" style="text-align: center; color: #ff950a;">Llega a tu público objetivo<br> y amplía tu clientela hoy mismo</h3> <p class="p0" style="text-align: center; font-weight: 400; text-wrap: balance; color: #fffdf8;">Saber cómo funcionan tus enlaces cortos y códigos QR es tan fácil como crearlos. 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