CINXE.COM

<!DOCTYPE html><html lang="en-US" prefix="og: http://ogp.me/ns#"><head><link rel="icon" href="/static/favicon.ico" sizes="any"/><link rel="icon" href="/static/favicon.svg?v=07062022" type="image/svg+xml"/><link rel="apple-touch-icon" href="/static/touch-icon.png"/><link rel="manifest" href="/static/site.webmanifest"/><meta content="@wistia" name="twitter:site"/><meta content="O3XRqIESONUDEua4qL2B0_79Ksh3RspqYImqrqotmnk" name="google-site-verification"/><meta content="22408537" property="fb:admins"/><meta content="Wistia" property="og:site_name"/><meta content="ea79880fd81b4cef38f56c86eb673c3832ab4d552ab7d30d13913fe878ba1947" name="ahrefs-site-verification"/><style> html { box-sizing: border-box; height: 100%; line-height: 1.2; } blockquote, body, button, dd, dl, dt, fieldset, figure, h1, h2, h3, h4, h5, h6, hr, html, iframe, input, legend, li, menu, ol, p, pre, select, td, textarea, th, ul { margin: 0; padding: 0; } button { background-color: transparent; border: none; border-radius: 0; display: inline-block; padding: 0; } button, input[type="submit"] { -webkit-appearance: none; -webkit-border-radius: 5px; border-radius: 0; } h1, h2, h3, h4, h5, h6 { font-size: inherit; font-weight: inherit; } iframe { border: 0; } main { display: block; } table { border-collapse: collapse; border-spacing: 0; } td, th { text-align: left; } ul { list-style: none; } *, *::before, *::after { box-sizing: inherit; } img:not(.cover) { max-width: 100%; height: auto } </style><style> @font-face { font-display: block; font-family: 'Walsheim'; font-stretch: normal; font-style: normal; font-weight: 300; src: url('/static/fonts/WalsheimLightSF-v3.woff2') format("woff2"); } @font-face { font-display: block; font-family: 'Walsheim'; font-stretch: normal; font-style: normal; font-weight: normal; src: url('/static/fonts/WalsheimRegularSF-v2.woff2') format("woff2"); } @font-face { font-display: block; font-family: 'Inter'; font-weight: 1 999; src: url('/static/fonts/InterSF-v3.woff2') format("woff2"); } body, button, input, select, textarea { font-family: Inter, Helvetica, Arial, sans-serif; font-synthesis: none; /* prevents double slanting in Firefox */ font-weight: 400; ; } em, i { font-style: italic; } @supports (font-variation-settings: normal) { em, i { font-variation-settings: 'slnt' -10; font-style: oblique 10deg; } } b, strong { font-weight: bold; } @supports (font-variation-settings: normal) { b, strong { font-variation-settings: 'wght' 700; } } body { font-size: 16px; line-height: 1.75; overflow-x: hidden; position: relative; } body, #__next { height: 100%; min-height: 100vh; } #__next:empty { display: none; } #__next:empty + #__next-error { height: 100%; min-height: 100vh; } body.high-density-osx-or-ios { -moz-osx-font-smoothing: grayscale; -webkit-font-smoothing: antialiased; } #__next { display: flex; flex-direction: column; } #__next > * { flex-shrink: 0; } #__next > *:only-child { flex-grow: 1; } h1, h2, h3, h4, h5, h6, h1.markdown, h2.markdown, h3.markdown, h4.markdown, .Heading--1, .Heading--2, .Heading--3, .Heading--4 { font-family: Walsheim, Georgia, serif; ; } .Heading--1, .Heading--2, .Heading--3, .Heading--4 { margin: 1em 0 0.5em 0; } .Heading--1:first-child, .Heading--2:first-child, .Heading--3:first-child, .Heading--4:first-child { margin-top: 0; } .Heading--1 { font-size: 36px; } .Heading--2 { font-size: 26px; } .Heading--3 { font-size: 20px; } .Heading--4 { font-size: 18px; text-transform: uppercase; } .Text { font-size: 18px; line-height: 1.7; } .Text a:link { color: #174bd2; transition: color linear 80ms; } .Text a:visited { color: #a07eff; } .Text a:hover { color: #229fff; } .Text a:active { color: #91ceff; } .Text p { margin: 15px 0; } .all-uppercase { font-size: 0.9em; letter-spacing: 0.04em; } .hljs-comment { color: #a3a3aa; font-weight: 600; } .hljs-attr { color: #62626c; } .hljs-built_in { color: #229fff; } .hljs-class { color: #fa50a0; } .hljs-class .hljs-keyword { color: #fa50a0; font-style: italic; } .hljs-function { color: #dc9601; } .hljs-function .hljs-keyword { color: #dc9601; font-style: italic; } .hljs-function .hljs-params { color: #fa50a0; } .hljs-keyword { color: #1e64f0; } .hljs-literal, .hljs-number { color: #a07eff; font-weight: 600; } .hljs-meta { color: #a3a3aa; } .hljs-regexp { color: #41d0a3; } .hljs-string { color: #00c185; } .hljs-subst { background-color: #f8f8f9; border-radius: 2px; color: #1f1f22; } .hljs-symbol { color: #5387fa; } .hljs-tag { color: #fabe1f; } .hljs-tag .hljs-attr { color: #fabe1f; font-weight: 600; } .hljs-tag .hljs-name { color: #dc9601; font-weight: 600; } .hljs-tag .hljs-string { color: #229fff; } .hljs-title { font-weight: 600; } input::placeholder { color: #a3a3aa; } </style><script> void function() { var h = history, w = window, ps = h.pushState, rs = h.replaceState, c = { get length() { return h.length; }, get scrollRestoration() { return h.scrollRestoration; }, set scrollRestoration(n) { h.scrollRestoration = n; }, get state() { return Object(Object(h.state).options).channelState || null; }, back: h.back.bind(h), forward: h.forward.bind(h), go: h.go.bind(h), pushState: function(channelState, title, href) { ps.call(h, { url: toNextURL(href), as: href, options: { shallow: true, channelState: channelState, fromChannel: true } }, title, href); }, replaceState: function(channelState, title, href) { rs.call(h, { url: toNextURL(href), as: href, options: { shallow: true, channelState: channelState, fromChannel: true } }, title, href); } }; var firstTime = true; h.pushState = function(state) { state = state || {}; state.options = state.options || {}; state.options.channelState = h.state; state.options.fromChannel = false; ps.apply(h, arguments); }; h.replaceState = function(state) { state = state || {}; state.options = state.options || {}; state.options.channelState = firstTime ? h.state : null; state.options.fromChannel = false; rs.apply(h, arguments); firstTime = false; }; w._wcq = [ { id: '_all', options: { history: c } } ]; function toNextURL(as) { if (w.URL && h.state && 'url' in h.state) { var url = new URL(h.state.url, location); url.search = new URL(as).search; return url.href; } return as; } }(); </script><script type="application/ld+json">{"@context":"http://schema.org","@type":"Corporation","name":"Wistia","description":"Video hosting for B2B businesses. Wistia is a leading video hosting platform that enables marketers to get bigger results from their videos and podcasts.","logo":"http://wistia.com/static/images/logos/wistia-flags.png","url":"http://wistia.com","sameAs":["https://twitter.com/wistia","https://www.linkedin.com/company/wistia/mycompany/","https://www.facebook.com/wistia","https://www.instagram.com/wistia"]}</script><meta charSet="utf-8"/><meta content="initial-scale=1.0, width=device-width" name="viewport"/><link href="https://wistia.com/show-business/episodes" rel="canonical"/><title>How to create a brand show | Show Business by Wistia Studios</title><meta content="Show Business by Wistia Studios" property="og:title"/><meta content="Experience Show Business (a show about making shows), and learn what it takes to create a compelling video series or podcast for your brand. Sign up to start watching." name="description"/><meta content="Experience Show Business (a show about making shows), and learn what it takes to create a compelling video series or podcast for your brand. Sign up to start watching." property="og:description"/><meta content="https://images.ctfassets.net/j7pfe8y48ry3/42GoUvllSmPVAKrHVR1U7J/2c9b601f58106a8b3ebe1b6fb1af4cee/Show-Business-Teaser-OG-image_2x.jpg" property="og:image"/><meta content="1200" property="og:image:width"/><meta content="627" property="og:image:height"/><meta content="https://images.ctfassets.net/j7pfe8y48ry3/42GoUvllSmPVAKrHVR1U7J/2c9b601f58106a8b3ebe1b6fb1af4cee/Show-Business-Teaser-OG-image_2x.jpg" name="twitter:image"/><meta content="https://wistia.com/show-business/episodes" name="twitter:site"/><meta content="summary_large_image" name="twitter:card"/><noscript data-n-css="true"></noscript><link rel="preload" href="/_next/static/chunks/main-fb4f411a3ef1986b5504.js" as="script"/><link rel="preload" href="/_next/static/chunks/webpack-eb080e3f091731f228fb.js" as="script"/><link rel="preload" href="/_next/static/chunks/framework.abb8ae433da272263fe5.js" as="script"/><link rel="preload" href="/_next/static/chunks/commons.6cfcfded1fababf6fd3d.js" as="script"/><link rel="preload" href="/_next/static/chunks/fd522714bf5740cd80c86b9754a6e5f950796fa7.64af732f1c53e4d4498e.js" as="script"/><link rel="preload" href="/_next/static/chunks/520ae7aaf359e5c0544b4ca1137866146fbd1e4f.fb1f214cebf3aec21e99.js" as="script"/><link rel="preload" href="/_next/static/chunks/515240b876a621c9072d20f174f895a6ba12cd9a.f5ad7c714c43f425bce0.js" as="script"/><link rel="preload" href="/_next/static/chunks/330fbe027847827d3a5608defe10e7ebcaa3d570.effe53535eef51caa956.js" as="script"/><link rel="preload" href="/_next/static/chunks/a61be30813ad506dc09bf5f7e7ff113bd3a1d3be.ca93650dc9d72f41c536.js" as="script"/><link rel="preload" href="/_next/static/chunks/8df7e660525ef4512e5aa2c63f59921e8359a300.14e24714954c0a6ce0ad.js" as="script"/><link rel="preload" href="/_next/static/chunks/5edd1fbbb08fe3c163efcc02854b305c368db032.16b0d9277704b59f08e1.js" as="script"/><link rel="preload" href="/_next/static/chunks/9cd42114c354aee7da9c410337a2723d4b7b082c.9cf6e0d1d63dd8788c9e.js" as="script"/><link rel="preload" href="/_next/static/chunks/40cc4eaf2c099882084d74eae688c962751852db.8ddd380cfa90d3d4a6b0.js" as="script"/><link rel="preload" href="/_next/static/chunks/188581b5dd27e7dc2192fed6255d353f63bce7cd.c256f224c65d26f095fe.js" as="script"/><link rel="preload" href="/_next/static/chunks/c5b9069fd580ba964815a48fa66f7b73928fbf7c.37138b2ad2ba8961fa6b.js" as="script"/><link rel="preload" href="/_next/static/chunks/614c6ef001aef023d1bd5c7a1595dfdccf10949b.0feeb225b7ca9ff73313.js" as="script"/><link rel="preload" href="/_next/static/chunks/5be3d6e1159f18e3712574209c6e09dc2daf4ab7.71360663eaa7e2a14972.js" as="script"/><link rel="preload" href="/_next/static/chunks/c34316bbe068691c2c8996d6af57bd7e80360eea.d4d493b122a97c0ee450.js" as="script"/><link rel="preload" href="/_next/static/chunks/d514acc9c4632d67ef7744504db95b3e28132581.0fe77406639d967fc01c.js" as="script"/><link rel="preload" href="/_next/static/chunks/ce101d8a1aecac5c527cf5f265975de695211384.41818262237b3db43769.js" as="script"/><link rel="preload" href="/_next/static/chunks/f6bb32b5ee09e5758a7e125c81ac02c81ea5bd49.c96ce3a87e7089d7a2a7.js" as="script"/><link rel="preload" href="/_next/static/chunks/0214f44f2608a9a3de00ee5c1f0841b37b278eea.f957167dff2f1035c665.js" as="script"/><link rel="preload" href="/_next/static/chunks/pages/_app-ebb618b841b98c33fe6b.js" as="script"/><link rel="preload" href="/_next/static/chunks/775d10aeb5be9f7fb5f1f37388df0e63c95471f0.d7fb2d76d90a409a881f.js" as="script"/><link rel="preload" href="/_next/static/chunks/pages/show-business/episodes-daf4f5d719f6a836567a.js" as="script"/><style id="__jsx-3723562805">.Menu__open.jsx-3723562805{cursor:pointer;height:36px;left:55px;position:absolute;top:33px;width:40px;}.Menu__open.jsx-3723562805:focus.jsx-3723562805:not(:focus-visible){outline:0;}@media (max-width:430px){.Menu__open.jsx-3723562805{ left: 18px; top: 29px; width: 30px; ;}}</style><style id="__jsx-1777478519">.ReactModalPortal{position:relative;z-index:1;}.ReactModal__Body--open{overflow:hidden;}.ReactModal__Overlay{opacity:0;-webkit-transition:opacity 350ms ease-in-out;transition:opacity 350ms ease-in-out;}.ReactModal__Overlay--after-open{opacity:1;}.ReactModal__Overlay--before-close{opacity:0;}@media (prefers-reduced-motion:reduce){.ReactModal__Overlay{-webkit-transition:none !important;transition:none !important;}}</style><style id="__jsx-2393605791">.Menu__portal{height:100vh;position:fixed;z-index:2;}.Menu.jsx-2393605791{left:0;position:absolute;top:0;z-index:3;}@media (min-width:1600px){.Menu.jsx-2393605791{position:fixed;}}.Menu__header.jsx-2393605791{color:white;}.Menu__header-link.jsx-2393605791{-webkit-text-decoration:none;text-decoration:none;color:currentColor;}.Menu__header.jsx-2393605791 > * + *{margin-top:6px;}.Menu__panel.jsx-2393605791 .Menu__logo{max-width:100%;width:294px;}.Menu__inner.jsx-2393605791{color:#FBDE4B;margin-bottom:68px;margin-top:44px;}.Menu__link.jsx-2393605791{color:white;-webkit-text-decoration:none;text-decoration:none;}.Menu__link[aria-current='page'].jsx-2393605791{color:#FBDE4B;}.Menu__panel.jsx-2393605791{background-color:#174bd2;color:white;height:100%;overflow:auto;padding:105px 55px 50px;}@media (max-width:430px){.Menu__panel.jsx-2393605791{padding-left:20px;padding-right:20px;}}.Menu__inner.jsx-2393605791 .ShowSection{margin-bottom:30px;}.Menu__item.jsx-2393605791{margin-top:22px;}.ReactModal__Content:focus{outline:0;}.ReactModal__Overlay{-webkit-transform:translateX(-517px) translateZ(0);-ms-transform:translateX(-517px) translateZ(0);transform:translateX(-517px) translateZ(0);-webkit-transition:all 350ms ease-out;transition:all 350ms ease-out;}.ReactModal__Overlay--after-open{-webkit-transform:translateX(0);-ms-transform:translateX(0);transform:translateX(0);}.ReactModal__Overlay--before-close{-webkit-transform:translateX(-517px);-ms-transform:translateX(-517px);transform:translateX(-517px);}.ReactModal__Body--open{overflow:auto;}</style><style id="__jsx-4016324953">.jsx-4016324953{color:currentColor;font-family:'Walsheim Bold',Walsheim, Georgia, serif;font-size:28px;font-weight:undefined || 600;-webkit-letter-spacing:undefinedpx;-moz-letter-spacing:undefinedpx;-ms-letter-spacing:undefinedpx;letter-spacing:undefinedpx;line-height:40px;margin-bottom:0px;text-transform:none;;}@media (max-width:430px){.jsx-4016324953{;}}</style><style id="__jsx-1628766537">.jsx-1628766537{color:currentColor;font-family:'Walsheim Bold',Walsheim, Georgia, serif;font-size:55px;font-weight:undefined || 600;-webkit-letter-spacing:2px;-moz-letter-spacing:2px;-ms-letter-spacing:2px;letter-spacing:2px;line-height:60px;margin-bottom:0px;text-transform:none; -webkit-text-fill-color: transparent; -webkit-text-stroke-width: 2px; -webkit-text-stroke-color: currentColor; ;}@media (max-width:430px){.jsx-1628766537{ font-size: 35px; letter-spacing: 4px; line-height: 41px; ;}}</style><style id="__jsx-2476547268">.jsx-2476547268{color:currentColor;font-family:'Walsheim Bold',Walsheim, Georgia, serif;font-size:16px;font-weight:undefined || 600;-webkit-letter-spacing:undefinedpx;-moz-letter-spacing:undefinedpx;-ms-letter-spacing:undefinedpx;letter-spacing:undefinedpx;line-height:19px;margin-bottom:0px;text-transform:uppercase;;}@media (max-width:430px){.jsx-2476547268{;}}</style><style id="__jsx-838331985">.Squiggle.jsx-838331985{background-image:url('data:image/svg+xml;charset=US-ASCII,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2226.44%22%20height%3D%228.46%22%3E%0D%0A%20%20%20%20%3Cpath%0D%0A%20%20%20%20%20%20d%3D%22M-2.5%206.34C1.13%207.44%203%207%206.49%204%209.76%201.16%2013%20.21%2018.21%204s10%203.24%2012%202%22%0D%0A%20%20%20%20%20%20fill%3D%22none%22%0D%0A%20%20%20%20%20%20stroke%3D%22%2300966e%22%0D%0A%20%20%20%20%20%20stroke-linecap%3D%22square%22%0D%0A%20%20%20%20%20%20stroke-width%3D%223%22%0D%0A%20%20%20%20%2F%3E%0D%0A%20%20%3C%2Fsvg%3E');background-repeat:repeat-x;height:9px;width:100%;}</style><style id="__jsx-436802161">.PlayButton.jsx-436802161{vertical-align:bottom;}.PlayButton__fill.jsx-436802161{fill-opacity:0.7;-webkit-transition:fill-opacity 0.25s ease-in-out;transition:fill-opacity 0.25s ease-in-out;}</style><style id="__jsx-1658266809">.Overlay.jsx-1658266809{display:grid;grid-template-columns:100%;place-content:center;pointer-events:none;-webkit-transition:opacity 0.25s ease-in-out;transition:opacity 0.25s ease-in-out;}.Overlay__contents.jsx-1658266809{display:grid;place-self:center;max-width:110px;-webkit-transition:inherit;transition:inherit;width:35%;}</style><style id="__jsx-1758642523">.PlayButtonOverlay.jsx-1758642523{display:inline-grid;}.PlayButtonOverlay.jsx-1758642523 > *{display:grid;grid-area:1 / 1 / 2 / 2;}.PlayButtonOverlay.jsx-1758642523 .Overlay{opacity:1;}.PlayButtonOverlay.jsx-1758642523 > *:focus ~ .Overlay{opacity:1;}.PlayButtonOverlay.jsx-1758642523:focus-within > * ~ .Overlay .PlayButton__fill{fill-opacity: 0.9;}@media (hover:hover){.PlayButtonOverlay.jsx-1758642523 > *:hover ~ .Overlay{opacity:1;}.PlayButtonOverlay.jsx-1758642523 > *:hover ~ .Overlay .PlayButton__fill{fill-opacity: 0.9;}}</style><style id="__jsx-1845251977">.EpisodeTemplate.jsx-1845251977{position:relative;}.EpisodeTemplate.jsx-1845251977 .EpisodeTemplate__image{border-radius:18px;}.EpisodeTemplate.jsx-1845251977 > * + *{margin:5px 0 5px;}.EpisodeTemplate__header.jsx-1845251977{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column-reverse;-ms-flex-direction:column-reverse;flex-direction:column-reverse;}.EpisodeTemplate__duration.jsx-1845251977{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;margin-right:10px;margin-bottom:5px;margin-top:10px;}.EpisodeTemplate.jsx-1845251977 .Squiggle{opacity:0;-webkit-transition:opacity 0.2s ease-in-out;transition:opacity 0.2s ease-in-out;}.EpisodeTemplate__duration.jsx-1845251977 > *:first-child{-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;margin-right:10px;}.EpisodeTemplate__link.jsx-1845251977{color:inherit;-webkit-hyphens:none;-moz-hyphens:none;-ms-hyphens:none;hyphens:none;overflow-wrap:normal;-webkit-text-decoration:none;text-decoration:none;word-break:normal;}.EpisodeTemplate__link.jsx-1845251977::after{content:'';height:100%;left:0;position:absolute;top:0;width:100%;}.EpisodeTemplate__link.jsx-1845251977:hover{-webkit-text-decoration:underline;text-decoration:underline;}.EpisodeTemplate__link.jsx-1845251977:hover~.EpisodeTemplate__duration.jsx-1845251977 .Squiggle,.EpisodeTemplate__link.jsx-1845251977:focus~.EpisodeTemplate__duration.jsx-1845251977 .Squiggle{opacity:1;}.EpisodeTemplate__link.jsx-1845251977~ .EpisodeTemplate__playbutton .EpisodeTemplate__playbutton__overlay{opacity:0;}.EpisodeTemplate__link.jsx-1845251977:hover~ .EpisodeTemplate__playbutton .EpisodeTemplate__playbutton__overlay,.EpisodeTemplate__link.jsx-1845251977:focus~ .EpisodeTemplate__playbutton .EpisodeTemplate__playbutton__overlay{opacity:1;}</style><style id="__jsx-1397611103">.CardGrid__shim.CardGrid__shim.CardGrid__shim.jsx-1397611103{ margin: 40px 0 0 20px !important; ;margin-bottom:0 !important;margin-top:0 !important;}</style><style id="__jsx-2011434389">.CardGrid__inner.jsx-2011434389{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;-webkit-box-pack:start;-webkit-justify-content:flex-start;-ms-flex-pack:start;justify-content:flex-start; margin-left: -20px; margin-top: -40px; ;}.CardGrid__inner.CardGrid__inner.jsx-2011434389 > *{-webkit-flex-basis:calc(310px - 20px);-ms-flex-preferred-size:calc(310px - 20px);flex-basis:calc(310px - 20px);-webkit-box-flex:1;-webkit-flex-grow:1;-ms-flex-positive:1;flex-grow:1;-webkit-flex-shrink:1;-ms-flex-negative:1;flex-shrink:1; margin: 40px 0 0 20px !important; ;}</style><style id="__jsx-1944253896">.SectionTemplate.jsx-1944253896{margin-bottom:100px;}.SectionTemplate__header.jsx-1944253896{color:#00966e;margin-bottom:35px;}.SectionTemplate.jsx-1944253896 .SectionTemplate__grid{position:relative;z-index:1;}.SectionTemplate__decoration.jsx-1944253896{margin:0 calc(50% - 50vw);position:relative;}.SectionTemplate.jsx-1944253896 .SectionTemplate__image{bottom:-40px;position:absolute;right:0;z-index:0;}@media (max-width:800px){.SectionTemplate.jsx-1944253896 .SectionTemplate__image{display:none;}}</style><style id="__jsx-3677935445">.Squiggle.jsx-3677935445{background-image:url('data:image/svg+xml;charset=US-ASCII,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2226.44%22%20height%3D%228.46%22%3E%0D%0A%20%20%20%20%3Cpath%0D%0A%20%20%20%20%20%20d%3D%22M-2.5%206.34C1.13%207.44%203%207%206.49%204%209.76%201.16%2013%20.21%2018.21%204s10%203.24%2012%202%22%0D%0A%20%20%20%20%20%20fill%3D%22none%22%0D%0A%20%20%20%20%20%20stroke%3D%22%23d63180%22%0D%0A%20%20%20%20%20%20stroke-linecap%3D%22square%22%0D%0A%20%20%20%20%20%20stroke-width%3D%223%22%0D%0A%20%20%20%20%2F%3E%0D%0A%20%20%3C%2Fsvg%3E');background-repeat:repeat-x;height:9px;width:100%;}</style><style id="__jsx-3512599116">.SectionTemplate.jsx-3512599116{margin-bottom:100px;}.SectionTemplate__header.jsx-3512599116{color:#d63180;margin-bottom:35px;}.SectionTemplate.jsx-3512599116 .SectionTemplate__grid{position:relative;z-index:1;}.SectionTemplate__decoration.jsx-3512599116{margin:0 calc(50% - 50vw);position:relative;}.SectionTemplate.jsx-3512599116 .SectionTemplate__image{bottom:-40px;position:absolute;right:0;z-index:0;}@media (max-width:800px){.SectionTemplate.jsx-3512599116 .SectionTemplate__image{display:none;}}</style><style id="__jsx-2434375691">.Squiggle.jsx-2434375691{background-image:url('data:image/svg+xml;charset=US-ASCII,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2226.44%22%20height%3D%228.46%22%3E%0D%0A%20%20%20%20%3Cpath%0D%0A%20%20%20%20%20%20d%3D%22M-2.5%206.34C1.13%207.44%203%207%206.49%204%209.76%201.16%2013%20.21%2018.21%204s10%203.24%2012%202%22%0D%0A%20%20%20%20%20%20fill%3D%22none%22%0D%0A%20%20%20%20%20%20stroke%3D%22%23174bd2%22%0D%0A%20%20%20%20%20%20stroke-linecap%3D%22square%22%0D%0A%20%20%20%20%20%20stroke-width%3D%223%22%0D%0A%20%20%20%20%2F%3E%0D%0A%20%20%3C%2Fsvg%3E');background-repeat:repeat-x;height:9px;width:100%;}</style><style id="__jsx-1706397906">.SectionTemplate.jsx-1706397906{margin-bottom:100px;}.SectionTemplate__header.jsx-1706397906{color:#174bd2;margin-bottom:35px;}.SectionTemplate.jsx-1706397906 .SectionTemplate__grid{position:relative;z-index:1;}.SectionTemplate__decoration.jsx-1706397906{margin:0 calc(50% - 50vw);position:relative;}.SectionTemplate.jsx-1706397906 .SectionTemplate__image{bottom:-40px;position:absolute;right:0;z-index:0;}@media (max-width:800px){.SectionTemplate.jsx-1706397906 .SectionTemplate__image{display:none;}}</style><style id="__jsx-2865643458">.Squiggle.jsx-2865643458{background-image:url('data:image/svg+xml;charset=US-ASCII,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2226.44%22%20height%3D%228.46%22%3E%0D%0A%20%20%20%20%3Cpath%0D%0A%20%20%20%20%20%20d%3D%22M-2.5%206.34C1.13%207.44%203%207%206.49%204%209.76%201.16%2013%20.21%2018.21%204s10%203.24%2012%202%22%0D%0A%20%20%20%20%20%20fill%3D%22none%22%0D%0A%20%20%20%20%20%20stroke%3D%22%23815fe0%22%0D%0A%20%20%20%20%20%20stroke-linecap%3D%22square%22%0D%0A%20%20%20%20%20%20stroke-width%3D%223%22%0D%0A%20%20%20%20%2F%3E%0D%0A%20%20%3C%2Fsvg%3E');background-repeat:repeat-x;height:9px;width:100%;}</style><style id="__jsx-2186821179">.SectionTemplate.jsx-2186821179{margin-bottom:100px;}.SectionTemplate__header.jsx-2186821179{color:#815fe0;margin-bottom:35px;}.SectionTemplate.jsx-2186821179 .SectionTemplate__grid{position:relative;z-index:1;}.SectionTemplate__decoration.jsx-2186821179{margin:0 calc(50% - 50vw);position:relative;}.SectionTemplate.jsx-2186821179 .SectionTemplate__image{bottom:-40px;position:absolute;right:0;z-index:0;}@media (max-width:800px){.SectionTemplate.jsx-2186821179 .SectionTemplate__image{display:none;}}</style><style id="__jsx-3627489666">.IndexMain.jsx-3627489666{margin:0 auto 200px;max-width:970px;}</style><style id="__jsx-3176289252">.Index__header.jsx-3176289252{min-height:400px;margin:108px 0 50px;}</style><style id="__jsx-2384243694">.Grid.jsx-2384243694{margin:0 auto 18px;max-width:1300px;position:relative;}.Grid__inner.jsx-2384243694{-webkit-align-items:start;-webkit-box-align:start;-ms-flex-align:start;align-items:start;display:grid;grid-template-columns:1fr 10fr 1fr;}@media (min-width:431px){.Grid__inner.jsx-2384243694{margin-left:-18px;}.Grid__inner.jsx-2384243694 > *{margin:0 0 0 18px !important; overflow-wrap: break-word; word-wrap: break-word; -ms-word-break: break-all; word-break: break-all; word-break: break-word; -ms-hyphens: auto; -moz-hyphens: auto; -webkit-hyphens: auto; hyphens: auto; ;}.Grid__inner.jsx-2384243694::before{content:'';display:block;}.Grid__inner.jsx-2384243694::after{content:'';display:block;}}@media (max-width:430px){.Grid__inner.jsx-2384243694{grid-template-columns:1fr;}.Grid__inner.jsx-2384243694 > * + *{margin:18px 0 0 0 !important;}}.Grid__inner.jsx-2384243694 > *{ overflow-wrap: break-word; word-wrap: break-word; -ms-word-break: break-all; word-break: break-all; word-break: break-word; -ms-hyphens: auto; -moz-hyphens: auto; -webkit-hyphens: auto; hyphens: auto; ;}.Grid__inner.jsx-2384243694 img{max-width:100%;}</style><style id="__jsx-1912545126">@font-face{font-display:block;font-family:'Walsheim Regular';font-stretch:normal;font-style:normal;font-weight:normal;src:url('/static/fonts/WalsheimRegularSF-v2.woff2') format('woff2');}@font-face{font-display:block;font-family:'Walsheim Bold';font-stretch:normal;font-style:normal;font-weight:600;src:url('/static/fonts/walsheim-bold.woff2') format('woff2');}.ShowBusinessLayout.jsx-1912545126{color:#37373c;font-family:'Walsheim Regular',Walsheim, Georgia, serif;font-size:20px;font-weight:normal;line-height:28px;margin:0 20px;min-height:100vh;}</style><style id="__jsx-1564093702">.BackgroundImage.jsx-1564093702{background-attachment:scroll;background-color:undefined;background-image:undefined;background-position:top left;background-size:auto;background-repeat:repeat;overflow:visible;position:relative;width:auto;}</style><style id="__jsx-650640103">.CommonLayout__main.jsx-650640103{-webkit-flex:1 0 auto;-ms-flex:1 0 auto;flex:1 0 auto;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;margin:0 auto;max-width:100vw;z-index:0;width:100%;}.CommonLayout__main--constrained.jsx-650640103{-webkit-align-self:center;-ms-flex-item-align:center;align-self:center;box-sizing:border-box;max-width:1300px;}.CommonLayout__main--padded.jsx-650640103{max-width:calc(1300px + 7vw);padding:3.5vw;padding-bottom:0;}@media (max-width:600px){.CommonLayout__main--padded.jsx-650640103{padding:20px;width:100%;}}</style></head><body><div id="__next"><main class="jsx-650640103 CommonLayout__main"><div data-testid="background-image" class="jsx-1564093702 BackgroundImage"><img alt="" style="height:100%;position:absolute;top:0;visibility:hidden;width:100%" src="https://images.ctfassets.net/j7pfe8y48ry3/1Tb4KPdeuuXK3AhSR72jfU/ab9618dae26e2e8d43c46b4b463e1cd8/Show_biz_background_seamless_2x.jpg" srcSet="https://images.ctfassets.net/j7pfe8y48ry3/1Tb4KPdeuuXK3AhSR72jfU/ab9618dae26e2e8d43c46b4b463e1cd8/Show_biz_background_seamless_2x.jpg?fm=jpg&q=70&w=377 377w, https://images.ctfassets.net/j7pfe8y48ry3/1Tb4KPdeuuXK3AhSR72jfU/ab9618dae26e2e8d43c46b4b463e1cd8/Show_biz_background_seamless_2x.jpg?fm=jpg&q=70&w=753 753w, https://images.ctfassets.net/j7pfe8y48ry3/1Tb4KPdeuuXK3AhSR72jfU/ab9618dae26e2e8d43c46b4b463e1cd8/Show_biz_background_seamless_2x.jpg?fm=jpg&q=70&w=1130 1130w, https://images.ctfassets.net/j7pfe8y48ry3/1Tb4KPdeuuXK3AhSR72jfU/ab9618dae26e2e8d43c46b4b463e1cd8/Show_biz_background_seamless_2x.jpg?fm=jpg&q=70&w=1506 1506w, https://images.ctfassets.net/j7pfe8y48ry3/1Tb4KPdeuuXK3AhSR72jfU/ab9618dae26e2e8d43c46b4b463e1cd8/Show_biz_background_seamless_2x.jpg?fm=jpg&q=70&w=1883 1883w"/><div class="jsx-1912545126 ShowBusinessLayout"><div class="jsx-2393605791 Menu"><button aria-label="Open menu" class="jsx-3723562805 Menu__open"><svg fill="#1e64f0" role="presentation" viewBox="0 0 40 36" class="jsx-3723562805"><path d="M38.465 27.831L38.249 36 .034 34.549l.837-6.909 37.594.191zM39.71 14.456l.11 6.792-38.102-.073.83-6.908 37.162.189zM39.224.19l.091 7.365L1.72 7.496 2.556.003 39.224.19z" class="jsx-3723562805"></path></svg></button><div class="jsx-1777478519"></div></div><div class="jsx-2384243694 Grid"><div class="jsx-2384243694 Grid__inner"><div class="jsx-3176289252"><div class="jsx-3176289252 Index__header"></div><main class="jsx-3627489666 IndexMain"><section class="jsx-1944253896 SectionTemplate"><header class="jsx-1944253896 SectionTemplate__header"><div role="doc-subtitle" class="jsx-4016324953 ShowBusinessHeading">PART 1</div><h2 class="jsx-1628766537 ShowBusinessHeading">DEVELOPMENT</h2></header><div class="jsx-2011434389 CardGrid SectionTemplate__grid"><div class="jsx-2011434389 CardGrid__inner"><article class="jsx-1845251977 EpisodeTemplate"><header class="jsx-1845251977 EpisodeTemplate__header"><a class="jsx-1845251977 EpisodeTemplate__link" href="/show-business/welcome-to-show-business"><h3 class="jsx-4016324953 ShowBusinessHeading">Episode 1: Welcome To Show聽Business</h3></a><div class="jsx-1845251977 EpisodeTemplate__duration"><div role="doc-subtitle" class="jsx-2476547268 ShowBusinessHeading">2 MIN</div><div class="jsx-838331985 Squiggle"></div></div><div class="jsx-1758642523 PlayButtonOverlay EpisodeTemplate__playbutton"><picture><source srcSet="https://images.ctfassets.net/j7pfe8y48ry3/3yCPzR119cBbJQzN0UkS6s/4e75a2b09460c0becc5f289270a44154/Show-Business-Index-Thumbnail_E01_2x.jpg?fm=webp&w=124 124w, https://images.ctfassets.net/j7pfe8y48ry3/3yCPzR119cBbJQzN0UkS6s/4e75a2b09460c0becc5f289270a44154/Show-Business-Index-Thumbnail_E01_2x.jpg?fm=webp&w=248 248w, https://images.ctfassets.net/j7pfe8y48ry3/3yCPzR119cBbJQzN0UkS6s/4e75a2b09460c0becc5f289270a44154/Show-Business-Index-Thumbnail_E01_2x.jpg?fm=webp&w=372 372w, https://images.ctfassets.net/j7pfe8y48ry3/3yCPzR119cBbJQzN0UkS6s/4e75a2b09460c0becc5f289270a44154/Show-Business-Index-Thumbnail_E01_2x.jpg?fm=webp&q=90&w=496 496w, https://images.ctfassets.net/j7pfe8y48ry3/3yCPzR119cBbJQzN0UkS6s/4e75a2b09460c0becc5f289270a44154/Show-Business-Index-Thumbnail_E01_2x.jpg?fm=webp&q=90&w=620 620w" type="image/webp"/><img height="350" width="620" alt="" class="EpisodeTemplate__image" src="https://images.ctfassets.net/j7pfe8y48ry3/3yCPzR119cBbJQzN0UkS6s/4e75a2b09460c0becc5f289270a44154/Show-Business-Index-Thumbnail_E01_2x.jpg" srcSet="https://images.ctfassets.net/j7pfe8y48ry3/3yCPzR119cBbJQzN0UkS6s/4e75a2b09460c0becc5f289270a44154/Show-Business-Index-Thumbnail_E01_2x.jpg?w=124 124w, https://images.ctfassets.net/j7pfe8y48ry3/3yCPzR119cBbJQzN0UkS6s/4e75a2b09460c0becc5f289270a44154/Show-Business-Index-Thumbnail_E01_2x.jpg?w=248 248w, https://images.ctfassets.net/j7pfe8y48ry3/3yCPzR119cBbJQzN0UkS6s/4e75a2b09460c0becc5f289270a44154/Show-Business-Index-Thumbnail_E01_2x.jpg?w=372 372w, https://images.ctfassets.net/j7pfe8y48ry3/3yCPzR119cBbJQzN0UkS6s/4e75a2b09460c0becc5f289270a44154/Show-Business-Index-Thumbnail_E01_2x.jpg?w=496 496w, https://images.ctfassets.net/j7pfe8y48ry3/3yCPzR119cBbJQzN0UkS6s/4e75a2b09460c0becc5f289270a44154/Show-Business-Index-Thumbnail_E01_2x.jpg?w=620 620w"/></picture><div class="jsx-1658266809 Overlay EpisodeTemplate__playbutton__overlay"><div class="jsx-1658266809 Overlay__contents"><svg fill="none" role="presentation" viewBox="0 0 110 70" xmlns="http://www.w3.org/2000/svg" class="jsx-436802161 PlayButton"><path fill="#00966e" d="M0 0h109.375v70H0z" class="jsx-436802161 PlayButton__fill"></path><path d="M44 19v31.5l22.75-15.75L44 19z" fill="white" class="jsx-436802161"></path></svg></div></div></div></header><p class="jsx-1845251977">You're about to learn from the experts what it takes to create a lovable, brand-building show.</p></article><article class="jsx-1845251977 EpisodeTemplate"><header class="jsx-1845251977 EpisodeTemplate__header"><a class="jsx-1845251977 EpisodeTemplate__link" href="/show-business/finding-your-niche"><h3 class="jsx-4016324953 ShowBusinessHeading">Episode 2: Finding Your聽Niche</h3></a><div class="jsx-1845251977 EpisodeTemplate__duration"><div role="doc-subtitle" class="jsx-2476547268 ShowBusinessHeading">5 MIN</div><div class="jsx-838331985 Squiggle"></div></div><div class="jsx-1758642523 PlayButtonOverlay EpisodeTemplate__playbutton"><picture><source srcSet="https://images.ctfassets.net/j7pfe8y48ry3/5Y6JhcxNMDMvCZTMYttHUe/5305aa77a3051fef194db51c021a411e/Show-Business-Index-Thumbnail_E02_2x.jpg?fm=webp&w=124 124w, https://images.ctfassets.net/j7pfe8y48ry3/5Y6JhcxNMDMvCZTMYttHUe/5305aa77a3051fef194db51c021a411e/Show-Business-Index-Thumbnail_E02_2x.jpg?fm=webp&w=248 248w, https://images.ctfassets.net/j7pfe8y48ry3/5Y6JhcxNMDMvCZTMYttHUe/5305aa77a3051fef194db51c021a411e/Show-Business-Index-Thumbnail_E02_2x.jpg?fm=webp&w=372 372w, https://images.ctfassets.net/j7pfe8y48ry3/5Y6JhcxNMDMvCZTMYttHUe/5305aa77a3051fef194db51c021a411e/Show-Business-Index-Thumbnail_E02_2x.jpg?fm=webp&q=90&w=496 496w, https://images.ctfassets.net/j7pfe8y48ry3/5Y6JhcxNMDMvCZTMYttHUe/5305aa77a3051fef194db51c021a411e/Show-Business-Index-Thumbnail_E02_2x.jpg?fm=webp&q=90&w=620 620w" type="image/webp"/><img height="348" width="620" alt="" class="EpisodeTemplate__image" src="https://images.ctfassets.net/j7pfe8y48ry3/5Y6JhcxNMDMvCZTMYttHUe/5305aa77a3051fef194db51c021a411e/Show-Business-Index-Thumbnail_E02_2x.jpg" srcSet="https://images.ctfassets.net/j7pfe8y48ry3/5Y6JhcxNMDMvCZTMYttHUe/5305aa77a3051fef194db51c021a411e/Show-Business-Index-Thumbnail_E02_2x.jpg?w=124 124w, https://images.ctfassets.net/j7pfe8y48ry3/5Y6JhcxNMDMvCZTMYttHUe/5305aa77a3051fef194db51c021a411e/Show-Business-Index-Thumbnail_E02_2x.jpg?w=248 248w, https://images.ctfassets.net/j7pfe8y48ry3/5Y6JhcxNMDMvCZTMYttHUe/5305aa77a3051fef194db51c021a411e/Show-Business-Index-Thumbnail_E02_2x.jpg?w=372 372w, https://images.ctfassets.net/j7pfe8y48ry3/5Y6JhcxNMDMvCZTMYttHUe/5305aa77a3051fef194db51c021a411e/Show-Business-Index-Thumbnail_E02_2x.jpg?w=496 496w, https://images.ctfassets.net/j7pfe8y48ry3/5Y6JhcxNMDMvCZTMYttHUe/5305aa77a3051fef194db51c021a411e/Show-Business-Index-Thumbnail_E02_2x.jpg?w=620 620w"/></picture><div class="jsx-1658266809 Overlay EpisodeTemplate__playbutton__overlay"><div class="jsx-1658266809 Overlay__contents"><svg fill="none" role="presentation" viewBox="0 0 110 70" xmlns="http://www.w3.org/2000/svg" class="jsx-436802161 PlayButton"><path fill="#00966e" d="M0 0h109.375v70H0z" class="jsx-436802161 PlayButton__fill"></path><path d="M44 19v31.5l22.75-15.75L44 19z" fill="white" class="jsx-436802161"></path></svg></div></div></div></header><p class="jsx-1845251977">Before you make a show for your business, you'll need to figure out who you're making it for first.</p></article><article class="jsx-1845251977 EpisodeTemplate"><header class="jsx-1845251977 EpisodeTemplate__header"><a class="jsx-1845251977 EpisodeTemplate__link" href="/show-business/your-great-idea"><h3 class="jsx-4016324953 ShowBusinessHeading">Episode 3: Your Great聽Idea</h3></a><div class="jsx-1845251977 EpisodeTemplate__duration"><div role="doc-subtitle" class="jsx-2476547268 ShowBusinessHeading">9 MIN</div><div class="jsx-838331985 Squiggle"></div></div><div class="jsx-1758642523 PlayButtonOverlay EpisodeTemplate__playbutton"><picture><source srcSet="https://images.ctfassets.net/j7pfe8y48ry3/1XZnsQ6O9a7MHu5Ow5BtZ6/acbb0399164aec2fb3185c85eb15c207/Show-Business-Index-Thumbnail_E03_2x.jpg?fm=webp&w=124 124w, https://images.ctfassets.net/j7pfe8y48ry3/1XZnsQ6O9a7MHu5Ow5BtZ6/acbb0399164aec2fb3185c85eb15c207/Show-Business-Index-Thumbnail_E03_2x.jpg?fm=webp&w=248 248w, https://images.ctfassets.net/j7pfe8y48ry3/1XZnsQ6O9a7MHu5Ow5BtZ6/acbb0399164aec2fb3185c85eb15c207/Show-Business-Index-Thumbnail_E03_2x.jpg?fm=webp&w=372 372w, https://images.ctfassets.net/j7pfe8y48ry3/1XZnsQ6O9a7MHu5Ow5BtZ6/acbb0399164aec2fb3185c85eb15c207/Show-Business-Index-Thumbnail_E03_2x.jpg?fm=webp&q=90&w=496 496w, https://images.ctfassets.net/j7pfe8y48ry3/1XZnsQ6O9a7MHu5Ow5BtZ6/acbb0399164aec2fb3185c85eb15c207/Show-Business-Index-Thumbnail_E03_2x.jpg?fm=webp&q=90&w=620 620w" type="image/webp"/><img height="350" width="620" alt="" class="EpisodeTemplate__image" src="https://images.ctfassets.net/j7pfe8y48ry3/1XZnsQ6O9a7MHu5Ow5BtZ6/acbb0399164aec2fb3185c85eb15c207/Show-Business-Index-Thumbnail_E03_2x.jpg" srcSet="https://images.ctfassets.net/j7pfe8y48ry3/1XZnsQ6O9a7MHu5Ow5BtZ6/acbb0399164aec2fb3185c85eb15c207/Show-Business-Index-Thumbnail_E03_2x.jpg?w=124 124w, https://images.ctfassets.net/j7pfe8y48ry3/1XZnsQ6O9a7MHu5Ow5BtZ6/acbb0399164aec2fb3185c85eb15c207/Show-Business-Index-Thumbnail_E03_2x.jpg?w=248 248w, https://images.ctfassets.net/j7pfe8y48ry3/1XZnsQ6O9a7MHu5Ow5BtZ6/acbb0399164aec2fb3185c85eb15c207/Show-Business-Index-Thumbnail_E03_2x.jpg?w=372 372w, https://images.ctfassets.net/j7pfe8y48ry3/1XZnsQ6O9a7MHu5Ow5BtZ6/acbb0399164aec2fb3185c85eb15c207/Show-Business-Index-Thumbnail_E03_2x.jpg?w=496 496w, https://images.ctfassets.net/j7pfe8y48ry3/1XZnsQ6O9a7MHu5Ow5BtZ6/acbb0399164aec2fb3185c85eb15c207/Show-Business-Index-Thumbnail_E03_2x.jpg?w=620 620w"/></picture><div class="jsx-1658266809 Overlay EpisodeTemplate__playbutton__overlay"><div class="jsx-1658266809 Overlay__contents"><svg fill="none" role="presentation" viewBox="0 0 110 70" xmlns="http://www.w3.org/2000/svg" class="jsx-436802161 PlayButton"><path fill="#00966e" d="M0 0h109.375v70H0z" class="jsx-436802161 PlayButton__fill"></path><path d="M44 19v31.5l22.75-15.75L44 19z" fill="white" class="jsx-436802161"></path></svg></div></div></div></header><p class="jsx-1845251977">Deciding what your show is about can be tricky! Follow these three steps to nail the perfect idea.</p></article><article class="jsx-1845251977 EpisodeTemplate"><header class="jsx-1845251977 EpisodeTemplate__header"><a class="jsx-1845251977 EpisodeTemplate__link" href="/show-business/pitching-internally"><h3 class="jsx-4016324953 ShowBusinessHeading">Episode 4: Pitching聽Internally</h3></a><div class="jsx-1845251977 EpisodeTemplate__duration"><div role="doc-subtitle" class="jsx-2476547268 ShowBusinessHeading">8 MIN</div><div class="jsx-838331985 Squiggle"></div></div><div class="jsx-1758642523 PlayButtonOverlay EpisodeTemplate__playbutton"><picture><source srcSet="https://images.ctfassets.net/j7pfe8y48ry3/4wvjGzZRyZLfkAw7N9QrsC/9507389fe81175a04f71eafaa9409027/Show-Business-Index-Thumbnail_E04_2x.jpg?fm=webp&w=124 124w, https://images.ctfassets.net/j7pfe8y48ry3/4wvjGzZRyZLfkAw7N9QrsC/9507389fe81175a04f71eafaa9409027/Show-Business-Index-Thumbnail_E04_2x.jpg?fm=webp&w=248 248w, https://images.ctfassets.net/j7pfe8y48ry3/4wvjGzZRyZLfkAw7N9QrsC/9507389fe81175a04f71eafaa9409027/Show-Business-Index-Thumbnail_E04_2x.jpg?fm=webp&w=372 372w, https://images.ctfassets.net/j7pfe8y48ry3/4wvjGzZRyZLfkAw7N9QrsC/9507389fe81175a04f71eafaa9409027/Show-Business-Index-Thumbnail_E04_2x.jpg?fm=webp&q=90&w=496 496w, https://images.ctfassets.net/j7pfe8y48ry3/4wvjGzZRyZLfkAw7N9QrsC/9507389fe81175a04f71eafaa9409027/Show-Business-Index-Thumbnail_E04_2x.jpg?fm=webp&q=90&w=620 620w" type="image/webp"/><img height="350" width="620" alt="" class="EpisodeTemplate__image" src="https://images.ctfassets.net/j7pfe8y48ry3/4wvjGzZRyZLfkAw7N9QrsC/9507389fe81175a04f71eafaa9409027/Show-Business-Index-Thumbnail_E04_2x.jpg" srcSet="https://images.ctfassets.net/j7pfe8y48ry3/4wvjGzZRyZLfkAw7N9QrsC/9507389fe81175a04f71eafaa9409027/Show-Business-Index-Thumbnail_E04_2x.jpg?w=124 124w, https://images.ctfassets.net/j7pfe8y48ry3/4wvjGzZRyZLfkAw7N9QrsC/9507389fe81175a04f71eafaa9409027/Show-Business-Index-Thumbnail_E04_2x.jpg?w=248 248w, https://images.ctfassets.net/j7pfe8y48ry3/4wvjGzZRyZLfkAw7N9QrsC/9507389fe81175a04f71eafaa9409027/Show-Business-Index-Thumbnail_E04_2x.jpg?w=372 372w, https://images.ctfassets.net/j7pfe8y48ry3/4wvjGzZRyZLfkAw7N9QrsC/9507389fe81175a04f71eafaa9409027/Show-Business-Index-Thumbnail_E04_2x.jpg?w=496 496w, https://images.ctfassets.net/j7pfe8y48ry3/4wvjGzZRyZLfkAw7N9QrsC/9507389fe81175a04f71eafaa9409027/Show-Business-Index-Thumbnail_E04_2x.jpg?w=620 620w"/></picture><div class="jsx-1658266809 Overlay EpisodeTemplate__playbutton__overlay"><div class="jsx-1658266809 Overlay__contents"><svg fill="none" role="presentation" viewBox="0 0 110 70" xmlns="http://www.w3.org/2000/svg" class="jsx-436802161 PlayButton"><path fill="#00966e" d="M0 0h109.375v70H0z" class="jsx-436802161 PlayButton__fill"></path><path d="M44 19v31.5l22.75-15.75L44 19z" fill="white" class="jsx-436802161"></path></svg></div></div></div></header><p class="jsx-1845251977">Getting your boss onboard with making shows...kind of important, right? Learn how to win them over. </p></article><article class="jsx-1845251977 EpisodeTemplate"><header class="jsx-1845251977 EpisodeTemplate__header"><a class="jsx-1845251977 EpisodeTemplate__link" href="/show-business/building-your-team"><h3 class="jsx-4016324953 ShowBusinessHeading">Episode 5: Building Your聽Team</h3></a><div class="jsx-1845251977 EpisodeTemplate__duration"><div role="doc-subtitle" class="jsx-2476547268 ShowBusinessHeading">8 MIN</div><div class="jsx-838331985 Squiggle"></div></div><div class="jsx-1758642523 PlayButtonOverlay EpisodeTemplate__playbutton"><picture><source srcSet="https://images.ctfassets.net/j7pfe8y48ry3/28RzocHaQXbzxO1aWGBgkA/1ec9b36b18b9ce330cf8c92922d0f472/Show-Business-Index-Thumbnail_E05_2x.jpg?fm=webp&w=124 124w, https://images.ctfassets.net/j7pfe8y48ry3/28RzocHaQXbzxO1aWGBgkA/1ec9b36b18b9ce330cf8c92922d0f472/Show-Business-Index-Thumbnail_E05_2x.jpg?fm=webp&w=248 248w, https://images.ctfassets.net/j7pfe8y48ry3/28RzocHaQXbzxO1aWGBgkA/1ec9b36b18b9ce330cf8c92922d0f472/Show-Business-Index-Thumbnail_E05_2x.jpg?fm=webp&w=372 372w, https://images.ctfassets.net/j7pfe8y48ry3/28RzocHaQXbzxO1aWGBgkA/1ec9b36b18b9ce330cf8c92922d0f472/Show-Business-Index-Thumbnail_E05_2x.jpg?fm=webp&q=90&w=496 496w, https://images.ctfassets.net/j7pfe8y48ry3/28RzocHaQXbzxO1aWGBgkA/1ec9b36b18b9ce330cf8c92922d0f472/Show-Business-Index-Thumbnail_E05_2x.jpg?fm=webp&q=90&w=620 620w" type="image/webp"/><img height="350" width="620" alt="" class="EpisodeTemplate__image" src="https://images.ctfassets.net/j7pfe8y48ry3/28RzocHaQXbzxO1aWGBgkA/1ec9b36b18b9ce330cf8c92922d0f472/Show-Business-Index-Thumbnail_E05_2x.jpg" srcSet="https://images.ctfassets.net/j7pfe8y48ry3/28RzocHaQXbzxO1aWGBgkA/1ec9b36b18b9ce330cf8c92922d0f472/Show-Business-Index-Thumbnail_E05_2x.jpg?w=124 124w, https://images.ctfassets.net/j7pfe8y48ry3/28RzocHaQXbzxO1aWGBgkA/1ec9b36b18b9ce330cf8c92922d0f472/Show-Business-Index-Thumbnail_E05_2x.jpg?w=248 248w, https://images.ctfassets.net/j7pfe8y48ry3/28RzocHaQXbzxO1aWGBgkA/1ec9b36b18b9ce330cf8c92922d0f472/Show-Business-Index-Thumbnail_E05_2x.jpg?w=372 372w, https://images.ctfassets.net/j7pfe8y48ry3/28RzocHaQXbzxO1aWGBgkA/1ec9b36b18b9ce330cf8c92922d0f472/Show-Business-Index-Thumbnail_E05_2x.jpg?w=496 496w, https://images.ctfassets.net/j7pfe8y48ry3/28RzocHaQXbzxO1aWGBgkA/1ec9b36b18b9ce330cf8c92922d0f472/Show-Business-Index-Thumbnail_E05_2x.jpg?w=620 620w"/></picture><div class="jsx-1658266809 Overlay EpisodeTemplate__playbutton__overlay"><div class="jsx-1658266809 Overlay__contents"><svg fill="none" role="presentation" viewBox="0 0 110 70" xmlns="http://www.w3.org/2000/svg" class="jsx-436802161 PlayButton"><path fill="#00966e" d="M0 0h109.375v70H0z" class="jsx-436802161 PlayButton__fill"></path><path d="M44 19v31.5l22.75-15.75L44 19z" fill="white" class="jsx-436802161"></path></svg></div></div></div></header><p class="jsx-1845251977">There are lots of ways to build a successful show creation team鈥攁nd we're covering all your options.</p></article><div class="jsx-1397611103 CardGrid__shim"></div><div class="jsx-1397611103 CardGrid__shim"></div><div class="jsx-1397611103 CardGrid__shim"></div><div class="jsx-1397611103 CardGrid__shim"></div><div class="jsx-1397611103 CardGrid__shim"></div></div></div><div class="jsx-1944253896 SectionTemplate__decoration"><picture><source srcSet="https://images.ctfassets.net/j7pfe8y48ry3/78reIVE5L47bYfmSea3FB/5b0a8fa8e0b9b82ec197b64cd2903980/show-business-parachute-box_2x-2.png?fm=webp&w=166 166w, https://images.ctfassets.net/j7pfe8y48ry3/78reIVE5L47bYfmSea3FB/5b0a8fa8e0b9b82ec197b64cd2903980/show-business-parachute-box_2x-2.png?fm=webp&w=331 331w, https://images.ctfassets.net/j7pfe8y48ry3/78reIVE5L47bYfmSea3FB/5b0a8fa8e0b9b82ec197b64cd2903980/show-business-parachute-box_2x-2.png?fm=webp&w=497 497w, https://images.ctfassets.net/j7pfe8y48ry3/78reIVE5L47bYfmSea3FB/5b0a8fa8e0b9b82ec197b64cd2903980/show-business-parachute-box_2x-2.png?fm=webp&w=662 662w, https://images.ctfassets.net/j7pfe8y48ry3/78reIVE5L47bYfmSea3FB/5b0a8fa8e0b9b82ec197b64cd2903980/show-business-parachute-box_2x-2.png?fm=webp&w=828 828w" type="image/webp"/><img height="516" width="414" alt="Box with a parachute" class="SectionTemplate__image" src="https://images.ctfassets.net/j7pfe8y48ry3/78reIVE5L47bYfmSea3FB/5b0a8fa8e0b9b82ec197b64cd2903980/show-business-parachute-box_2x-2.png" srcSet="https://images.ctfassets.net/j7pfe8y48ry3/78reIVE5L47bYfmSea3FB/5b0a8fa8e0b9b82ec197b64cd2903980/show-business-parachute-box_2x-2.png?w=166 166w, https://images.ctfassets.net/j7pfe8y48ry3/78reIVE5L47bYfmSea3FB/5b0a8fa8e0b9b82ec197b64cd2903980/show-business-parachute-box_2x-2.png?w=331 331w, https://images.ctfassets.net/j7pfe8y48ry3/78reIVE5L47bYfmSea3FB/5b0a8fa8e0b9b82ec197b64cd2903980/show-business-parachute-box_2x-2.png?w=497 497w, https://images.ctfassets.net/j7pfe8y48ry3/78reIVE5L47bYfmSea3FB/5b0a8fa8e0b9b82ec197b64cd2903980/show-business-parachute-box_2x-2.png?w=662 662w, https://images.ctfassets.net/j7pfe8y48ry3/78reIVE5L47bYfmSea3FB/5b0a8fa8e0b9b82ec197b64cd2903980/show-business-parachute-box_2x-2.png?w=828 828w"/></picture></div></section><section class="jsx-3512599116 SectionTemplate"><header class="jsx-3512599116 SectionTemplate__header"><div role="doc-subtitle" class="jsx-4016324953 ShowBusinessHeading">PART 2</div><h2 class="jsx-1628766537 ShowBusinessHeading">PRE-PRODUCTION</h2></header><div class="jsx-2011434389 CardGrid SectionTemplate__grid"><div class="jsx-2011434389 CardGrid__inner"><article class="jsx-1845251977 EpisodeTemplate"><header class="jsx-1845251977 EpisodeTemplate__header"><a class="jsx-1845251977 EpisodeTemplate__link" href="/show-business/pre-production"><h3 class="jsx-4016324953 ShowBusinessHeading">Episode 6: Pre-Production</h3></a><div class="jsx-1845251977 EpisodeTemplate__duration"><div role="doc-subtitle" class="jsx-2476547268 ShowBusinessHeading">5 MIN</div><div class="jsx-3677935445 Squiggle"></div></div><div class="jsx-1758642523 PlayButtonOverlay EpisodeTemplate__playbutton"><picture><source srcSet="https://images.ctfassets.net/j7pfe8y48ry3/6lOoQKmHFmTIoSeeFLAl0q/1b24f6845f1de6edadf88d49a6b26121/Show-Business-Index-Thumbnail_E06_2x.jpg?fm=webp&w=124 124w, https://images.ctfassets.net/j7pfe8y48ry3/6lOoQKmHFmTIoSeeFLAl0q/1b24f6845f1de6edadf88d49a6b26121/Show-Business-Index-Thumbnail_E06_2x.jpg?fm=webp&w=248 248w, https://images.ctfassets.net/j7pfe8y48ry3/6lOoQKmHFmTIoSeeFLAl0q/1b24f6845f1de6edadf88d49a6b26121/Show-Business-Index-Thumbnail_E06_2x.jpg?fm=webp&w=372 372w, https://images.ctfassets.net/j7pfe8y48ry3/6lOoQKmHFmTIoSeeFLAl0q/1b24f6845f1de6edadf88d49a6b26121/Show-Business-Index-Thumbnail_E06_2x.jpg?fm=webp&q=90&w=496 496w, https://images.ctfassets.net/j7pfe8y48ry3/6lOoQKmHFmTIoSeeFLAl0q/1b24f6845f1de6edadf88d49a6b26121/Show-Business-Index-Thumbnail_E06_2x.jpg?fm=webp&q=90&w=620 620w" type="image/webp"/><img height="350" width="620" alt="" class="EpisodeTemplate__image" src="https://images.ctfassets.net/j7pfe8y48ry3/6lOoQKmHFmTIoSeeFLAl0q/1b24f6845f1de6edadf88d49a6b26121/Show-Business-Index-Thumbnail_E06_2x.jpg" srcSet="https://images.ctfassets.net/j7pfe8y48ry3/6lOoQKmHFmTIoSeeFLAl0q/1b24f6845f1de6edadf88d49a6b26121/Show-Business-Index-Thumbnail_E06_2x.jpg?w=124 124w, https://images.ctfassets.net/j7pfe8y48ry3/6lOoQKmHFmTIoSeeFLAl0q/1b24f6845f1de6edadf88d49a6b26121/Show-Business-Index-Thumbnail_E06_2x.jpg?w=248 248w, https://images.ctfassets.net/j7pfe8y48ry3/6lOoQKmHFmTIoSeeFLAl0q/1b24f6845f1de6edadf88d49a6b26121/Show-Business-Index-Thumbnail_E06_2x.jpg?w=372 372w, https://images.ctfassets.net/j7pfe8y48ry3/6lOoQKmHFmTIoSeeFLAl0q/1b24f6845f1de6edadf88d49a6b26121/Show-Business-Index-Thumbnail_E06_2x.jpg?w=496 496w, https://images.ctfassets.net/j7pfe8y48ry3/6lOoQKmHFmTIoSeeFLAl0q/1b24f6845f1de6edadf88d49a6b26121/Show-Business-Index-Thumbnail_E06_2x.jpg?w=620 620w"/></picture><div class="jsx-1658266809 Overlay EpisodeTemplate__playbutton__overlay"><div class="jsx-1658266809 Overlay__contents"><svg fill="none" role="presentation" viewBox="0 0 110 70" xmlns="http://www.w3.org/2000/svg" class="jsx-436802161 PlayButton"><path fill="#d63180" d="M0 0h109.375v70H0z" class="jsx-436802161 PlayButton__fill"></path><path d="M44 19v31.5l22.75-15.75L44 19z" fill="white" class="jsx-436802161"></path></svg></div></div></div></header><p class="jsx-1845251977">Antsy to start shooting your show? You'll want to put this pre-production prep into play first.</p></article><article class="jsx-1845251977 EpisodeTemplate"><header class="jsx-1845251977 EpisodeTemplate__header"><a class="jsx-1845251977 EpisodeTemplate__link" href="/show-business/scripting"><h3 class="jsx-4016324953 ShowBusinessHeading">Episode 7: Scripting</h3></a><div class="jsx-1845251977 EpisodeTemplate__duration"><div role="doc-subtitle" class="jsx-2476547268 ShowBusinessHeading">7 MIN</div><div class="jsx-3677935445 Squiggle"></div></div><div class="jsx-1758642523 PlayButtonOverlay EpisodeTemplate__playbutton"><picture><source srcSet="https://images.ctfassets.net/j7pfe8y48ry3/fZh8sYRbDj9S5nRqxjvnU/8a23b3541450280ccd088ad3a6b539a0/Show-Business-Index-Thumbnail-E07_2x.jpg?fm=webp&w=124 124w, https://images.ctfassets.net/j7pfe8y48ry3/fZh8sYRbDj9S5nRqxjvnU/8a23b3541450280ccd088ad3a6b539a0/Show-Business-Index-Thumbnail-E07_2x.jpg?fm=webp&w=248 248w, https://images.ctfassets.net/j7pfe8y48ry3/fZh8sYRbDj9S5nRqxjvnU/8a23b3541450280ccd088ad3a6b539a0/Show-Business-Index-Thumbnail-E07_2x.jpg?fm=webp&w=372 372w, https://images.ctfassets.net/j7pfe8y48ry3/fZh8sYRbDj9S5nRqxjvnU/8a23b3541450280ccd088ad3a6b539a0/Show-Business-Index-Thumbnail-E07_2x.jpg?fm=webp&q=90&w=496 496w, https://images.ctfassets.net/j7pfe8y48ry3/fZh8sYRbDj9S5nRqxjvnU/8a23b3541450280ccd088ad3a6b539a0/Show-Business-Index-Thumbnail-E07_2x.jpg?fm=webp&q=90&w=620 620w" type="image/webp"/><img height="349" width="620" alt="" class="EpisodeTemplate__image" src="https://images.ctfassets.net/j7pfe8y48ry3/fZh8sYRbDj9S5nRqxjvnU/8a23b3541450280ccd088ad3a6b539a0/Show-Business-Index-Thumbnail-E07_2x.jpg" srcSet="https://images.ctfassets.net/j7pfe8y48ry3/fZh8sYRbDj9S5nRqxjvnU/8a23b3541450280ccd088ad3a6b539a0/Show-Business-Index-Thumbnail-E07_2x.jpg?w=124 124w, https://images.ctfassets.net/j7pfe8y48ry3/fZh8sYRbDj9S5nRqxjvnU/8a23b3541450280ccd088ad3a6b539a0/Show-Business-Index-Thumbnail-E07_2x.jpg?w=248 248w, https://images.ctfassets.net/j7pfe8y48ry3/fZh8sYRbDj9S5nRqxjvnU/8a23b3541450280ccd088ad3a6b539a0/Show-Business-Index-Thumbnail-E07_2x.jpg?w=372 372w, https://images.ctfassets.net/j7pfe8y48ry3/fZh8sYRbDj9S5nRqxjvnU/8a23b3541450280ccd088ad3a6b539a0/Show-Business-Index-Thumbnail-E07_2x.jpg?w=496 496w, https://images.ctfassets.net/j7pfe8y48ry3/fZh8sYRbDj9S5nRqxjvnU/8a23b3541450280ccd088ad3a6b539a0/Show-Business-Index-Thumbnail-E07_2x.jpg?w=620 620w"/></picture><div class="jsx-1658266809 Overlay EpisodeTemplate__playbutton__overlay"><div class="jsx-1658266809 Overlay__contents"><svg fill="none" role="presentation" viewBox="0 0 110 70" xmlns="http://www.w3.org/2000/svg" class="jsx-436802161 PlayButton"><path fill="#d63180" d="M0 0h109.375v70H0z" class="jsx-436802161 PlayButton__fill"></path><path d="M44 19v31.5l22.75-15.75L44 19z" fill="white" class="jsx-436802161"></path></svg></div></div></div></header><p class="jsx-1845251977">You've got your idea, your format, and your team. Time to put pen to, uh...paper and write a script!</p></article><article class="jsx-1845251977 EpisodeTemplate"><header class="jsx-1845251977 EpisodeTemplate__header"><a class="jsx-1845251977 EpisodeTemplate__link" href="/show-business/casting"><h3 class="jsx-4016324953 ShowBusinessHeading">Episode 8: Casting</h3></a><div class="jsx-1845251977 EpisodeTemplate__duration"><div role="doc-subtitle" class="jsx-2476547268 ShowBusinessHeading">7 MIN</div><div class="jsx-3677935445 Squiggle"></div></div><div class="jsx-1758642523 PlayButtonOverlay EpisodeTemplate__playbutton"><picture><source srcSet="https://images.ctfassets.net/j7pfe8y48ry3/3tSjkNZTYiUoPF7kYzZSy6/c40b6d02de11c5dcfd3085f9d93b9a50/Show-Business-Index-Thumbnail_E08_2x.jpg?fm=webp&w=124 124w, https://images.ctfassets.net/j7pfe8y48ry3/3tSjkNZTYiUoPF7kYzZSy6/c40b6d02de11c5dcfd3085f9d93b9a50/Show-Business-Index-Thumbnail_E08_2x.jpg?fm=webp&w=248 248w, https://images.ctfassets.net/j7pfe8y48ry3/3tSjkNZTYiUoPF7kYzZSy6/c40b6d02de11c5dcfd3085f9d93b9a50/Show-Business-Index-Thumbnail_E08_2x.jpg?fm=webp&w=372 372w, https://images.ctfassets.net/j7pfe8y48ry3/3tSjkNZTYiUoPF7kYzZSy6/c40b6d02de11c5dcfd3085f9d93b9a50/Show-Business-Index-Thumbnail_E08_2x.jpg?fm=webp&q=90&w=496 496w, https://images.ctfassets.net/j7pfe8y48ry3/3tSjkNZTYiUoPF7kYzZSy6/c40b6d02de11c5dcfd3085f9d93b9a50/Show-Business-Index-Thumbnail_E08_2x.jpg?fm=webp&q=90&w=620 620w" type="image/webp"/><img height="350" width="620" alt="" class="EpisodeTemplate__image" src="https://images.ctfassets.net/j7pfe8y48ry3/3tSjkNZTYiUoPF7kYzZSy6/c40b6d02de11c5dcfd3085f9d93b9a50/Show-Business-Index-Thumbnail_E08_2x.jpg" srcSet="https://images.ctfassets.net/j7pfe8y48ry3/3tSjkNZTYiUoPF7kYzZSy6/c40b6d02de11c5dcfd3085f9d93b9a50/Show-Business-Index-Thumbnail_E08_2x.jpg?w=124 124w, https://images.ctfassets.net/j7pfe8y48ry3/3tSjkNZTYiUoPF7kYzZSy6/c40b6d02de11c5dcfd3085f9d93b9a50/Show-Business-Index-Thumbnail_E08_2x.jpg?w=248 248w, https://images.ctfassets.net/j7pfe8y48ry3/3tSjkNZTYiUoPF7kYzZSy6/c40b6d02de11c5dcfd3085f9d93b9a50/Show-Business-Index-Thumbnail_E08_2x.jpg?w=372 372w, https://images.ctfassets.net/j7pfe8y48ry3/3tSjkNZTYiUoPF7kYzZSy6/c40b6d02de11c5dcfd3085f9d93b9a50/Show-Business-Index-Thumbnail_E08_2x.jpg?w=496 496w, https://images.ctfassets.net/j7pfe8y48ry3/3tSjkNZTYiUoPF7kYzZSy6/c40b6d02de11c5dcfd3085f9d93b9a50/Show-Business-Index-Thumbnail_E08_2x.jpg?w=620 620w"/></picture><div class="jsx-1658266809 Overlay EpisodeTemplate__playbutton__overlay"><div class="jsx-1658266809 Overlay__contents"><svg fill="none" role="presentation" viewBox="0 0 110 70" xmlns="http://www.w3.org/2000/svg" class="jsx-436802161 PlayButton"><path fill="#d63180" d="M0 0h109.375v70H0z" class="jsx-436802161 PlayButton__fill"></path><path d="M44 19v31.5l22.75-15.75L44 19z" fill="white" class="jsx-436802161"></path></svg></div></div></div></header><p class="jsx-1845251977">Hosts, co-hosts, guests鈥攐h my! Whether you pick internal or external talent, we've got some advice.</p></article><article class="jsx-1845251977 EpisodeTemplate"><header class="jsx-1845251977 EpisodeTemplate__header"><a class="jsx-1845251977 EpisodeTemplate__link" href="/show-business/branding"><h3 class="jsx-4016324953 ShowBusinessHeading">Episode 9: Branding</h3></a><div class="jsx-1845251977 EpisodeTemplate__duration"><div role="doc-subtitle" class="jsx-2476547268 ShowBusinessHeading">6 MIN</div><div class="jsx-3677935445 Squiggle"></div></div><div class="jsx-1758642523 PlayButtonOverlay EpisodeTemplate__playbutton"><picture><source srcSet="https://images.ctfassets.net/j7pfe8y48ry3/7hJhiWgmxyb9pUpuDVGLFa/6b237c2584a33f79c301e5fa908d21cf/Show-Business-Index-Thumbnail_E09_2x.jpg?fm=webp&w=124 124w, https://images.ctfassets.net/j7pfe8y48ry3/7hJhiWgmxyb9pUpuDVGLFa/6b237c2584a33f79c301e5fa908d21cf/Show-Business-Index-Thumbnail_E09_2x.jpg?fm=webp&w=248 248w, https://images.ctfassets.net/j7pfe8y48ry3/7hJhiWgmxyb9pUpuDVGLFa/6b237c2584a33f79c301e5fa908d21cf/Show-Business-Index-Thumbnail_E09_2x.jpg?fm=webp&w=372 372w, https://images.ctfassets.net/j7pfe8y48ry3/7hJhiWgmxyb9pUpuDVGLFa/6b237c2584a33f79c301e5fa908d21cf/Show-Business-Index-Thumbnail_E09_2x.jpg?fm=webp&q=90&w=496 496w, https://images.ctfassets.net/j7pfe8y48ry3/7hJhiWgmxyb9pUpuDVGLFa/6b237c2584a33f79c301e5fa908d21cf/Show-Business-Index-Thumbnail_E09_2x.jpg?fm=webp&q=90&w=620 620w" type="image/webp"/><img height="350" width="620" alt="" class="EpisodeTemplate__image" src="https://images.ctfassets.net/j7pfe8y48ry3/7hJhiWgmxyb9pUpuDVGLFa/6b237c2584a33f79c301e5fa908d21cf/Show-Business-Index-Thumbnail_E09_2x.jpg" srcSet="https://images.ctfassets.net/j7pfe8y48ry3/7hJhiWgmxyb9pUpuDVGLFa/6b237c2584a33f79c301e5fa908d21cf/Show-Business-Index-Thumbnail_E09_2x.jpg?w=124 124w, https://images.ctfassets.net/j7pfe8y48ry3/7hJhiWgmxyb9pUpuDVGLFa/6b237c2584a33f79c301e5fa908d21cf/Show-Business-Index-Thumbnail_E09_2x.jpg?w=248 248w, https://images.ctfassets.net/j7pfe8y48ry3/7hJhiWgmxyb9pUpuDVGLFa/6b237c2584a33f79c301e5fa908d21cf/Show-Business-Index-Thumbnail_E09_2x.jpg?w=372 372w, https://images.ctfassets.net/j7pfe8y48ry3/7hJhiWgmxyb9pUpuDVGLFa/6b237c2584a33f79c301e5fa908d21cf/Show-Business-Index-Thumbnail_E09_2x.jpg?w=496 496w, https://images.ctfassets.net/j7pfe8y48ry3/7hJhiWgmxyb9pUpuDVGLFa/6b237c2584a33f79c301e5fa908d21cf/Show-Business-Index-Thumbnail_E09_2x.jpg?w=620 620w"/></picture><div class="jsx-1658266809 Overlay EpisodeTemplate__playbutton__overlay"><div class="jsx-1658266809 Overlay__contents"><svg fill="none" role="presentation" viewBox="0 0 110 70" xmlns="http://www.w3.org/2000/svg" class="jsx-436802161 PlayButton"><path fill="#d63180" d="M0 0h109.375v70H0z" class="jsx-436802161 PlayButton__fill"></path><path d="M44 19v31.5l22.75-15.75L44 19z" fill="white" class="jsx-436802161"></path></svg></div></div></div></header><p class="jsx-1845251977">The look and feel of your show plays a big part in forming its identity. Here's how to ace the vibe.</p></article><div class="jsx-1397611103 CardGrid__shim"></div><div class="jsx-1397611103 CardGrid__shim"></div><div class="jsx-1397611103 CardGrid__shim"></div><div class="jsx-1397611103 CardGrid__shim"></div></div></div></section><section class="jsx-1706397906 SectionTemplate"><header class="jsx-1706397906 SectionTemplate__header"><div role="doc-subtitle" class="jsx-4016324953 ShowBusinessHeading">PART 3</div><h2 class="jsx-1628766537 ShowBusinessHeading">PRODUCTION</h2></header><div class="jsx-2011434389 CardGrid SectionTemplate__grid"><div class="jsx-2011434389 CardGrid__inner"><article class="jsx-1845251977 EpisodeTemplate"><header class="jsx-1845251977 EpisodeTemplate__header"><a class="jsx-1845251977 EpisodeTemplate__link" href="/show-business/on-gear"><h3 class="jsx-4016324953 ShowBusinessHeading">Episode 10: On聽Gear</h3></a><div class="jsx-1845251977 EpisodeTemplate__duration"><div role="doc-subtitle" class="jsx-2476547268 ShowBusinessHeading">12 MIN</div><div class="jsx-2434375691 Squiggle"></div></div><div class="jsx-1758642523 PlayButtonOverlay EpisodeTemplate__playbutton"><picture><source srcSet="https://images.ctfassets.net/j7pfe8y48ry3/3KKBau5InZSSNzqKXPA311/f3c518607a7e1e27457e758e396a7f9a/Show-Business-Index-Thumbnail_E10_2x.jpg?fm=webp&w=124 124w, https://images.ctfassets.net/j7pfe8y48ry3/3KKBau5InZSSNzqKXPA311/f3c518607a7e1e27457e758e396a7f9a/Show-Business-Index-Thumbnail_E10_2x.jpg?fm=webp&w=248 248w, https://images.ctfassets.net/j7pfe8y48ry3/3KKBau5InZSSNzqKXPA311/f3c518607a7e1e27457e758e396a7f9a/Show-Business-Index-Thumbnail_E10_2x.jpg?fm=webp&w=372 372w, https://images.ctfassets.net/j7pfe8y48ry3/3KKBau5InZSSNzqKXPA311/f3c518607a7e1e27457e758e396a7f9a/Show-Business-Index-Thumbnail_E10_2x.jpg?fm=webp&q=90&w=496 496w, https://images.ctfassets.net/j7pfe8y48ry3/3KKBau5InZSSNzqKXPA311/f3c518607a7e1e27457e758e396a7f9a/Show-Business-Index-Thumbnail_E10_2x.jpg?fm=webp&q=90&w=620 620w" type="image/webp"/><img height="350" width="620" alt="" class="EpisodeTemplate__image" src="https://images.ctfassets.net/j7pfe8y48ry3/3KKBau5InZSSNzqKXPA311/f3c518607a7e1e27457e758e396a7f9a/Show-Business-Index-Thumbnail_E10_2x.jpg" srcSet="https://images.ctfassets.net/j7pfe8y48ry3/3KKBau5InZSSNzqKXPA311/f3c518607a7e1e27457e758e396a7f9a/Show-Business-Index-Thumbnail_E10_2x.jpg?w=124 124w, https://images.ctfassets.net/j7pfe8y48ry3/3KKBau5InZSSNzqKXPA311/f3c518607a7e1e27457e758e396a7f9a/Show-Business-Index-Thumbnail_E10_2x.jpg?w=248 248w, https://images.ctfassets.net/j7pfe8y48ry3/3KKBau5InZSSNzqKXPA311/f3c518607a7e1e27457e758e396a7f9a/Show-Business-Index-Thumbnail_E10_2x.jpg?w=372 372w, https://images.ctfassets.net/j7pfe8y48ry3/3KKBau5InZSSNzqKXPA311/f3c518607a7e1e27457e758e396a7f9a/Show-Business-Index-Thumbnail_E10_2x.jpg?w=496 496w, https://images.ctfassets.net/j7pfe8y48ry3/3KKBau5InZSSNzqKXPA311/f3c518607a7e1e27457e758e396a7f9a/Show-Business-Index-Thumbnail_E10_2x.jpg?w=620 620w"/></picture><div class="jsx-1658266809 Overlay EpisodeTemplate__playbutton__overlay"><div class="jsx-1658266809 Overlay__contents"><svg fill="none" role="presentation" viewBox="0 0 110 70" xmlns="http://www.w3.org/2000/svg" class="jsx-436802161 PlayButton"><path fill="#174bd2" d="M0 0h109.375v70H0z" class="jsx-436802161 PlayButton__fill"></path><path d="M44 19v31.5l22.75-15.75L44 19z" fill="white" class="jsx-436802161"></path></svg></div></div></div></header><p class="jsx-1845251977">Everyone loves gear. Check out the basic, intermediate, and advanced gear options for any budget. </p></article><article class="jsx-1845251977 EpisodeTemplate"><header class="jsx-1845251977 EpisodeTemplate__header"><a class="jsx-1845251977 EpisodeTemplate__link" href="/show-business/on-set"><h3 class="jsx-4016324953 ShowBusinessHeading">Episode 11: On聽Set</h3></a><div class="jsx-1845251977 EpisodeTemplate__duration"><div role="doc-subtitle" class="jsx-2476547268 ShowBusinessHeading">7 MIN</div><div class="jsx-2434375691 Squiggle"></div></div><div class="jsx-1758642523 PlayButtonOverlay EpisodeTemplate__playbutton"><picture><source srcSet="https://images.ctfassets.net/j7pfe8y48ry3/2u2gtKMSyranm2koSc9Yug/931a9cba9c883fbc4237ea103aa0f944/Show-Business-Index-Thumbnail_E11_2x.jpg?fm=webp&w=124 124w, https://images.ctfassets.net/j7pfe8y48ry3/2u2gtKMSyranm2koSc9Yug/931a9cba9c883fbc4237ea103aa0f944/Show-Business-Index-Thumbnail_E11_2x.jpg?fm=webp&w=248 248w, https://images.ctfassets.net/j7pfe8y48ry3/2u2gtKMSyranm2koSc9Yug/931a9cba9c883fbc4237ea103aa0f944/Show-Business-Index-Thumbnail_E11_2x.jpg?fm=webp&w=372 372w, https://images.ctfassets.net/j7pfe8y48ry3/2u2gtKMSyranm2koSc9Yug/931a9cba9c883fbc4237ea103aa0f944/Show-Business-Index-Thumbnail_E11_2x.jpg?fm=webp&q=90&w=496 496w, https://images.ctfassets.net/j7pfe8y48ry3/2u2gtKMSyranm2koSc9Yug/931a9cba9c883fbc4237ea103aa0f944/Show-Business-Index-Thumbnail_E11_2x.jpg?fm=webp&q=90&w=620 620w" type="image/webp"/><img height="350" width="620" alt="" class="EpisodeTemplate__image" src="https://images.ctfassets.net/j7pfe8y48ry3/2u2gtKMSyranm2koSc9Yug/931a9cba9c883fbc4237ea103aa0f944/Show-Business-Index-Thumbnail_E11_2x.jpg" srcSet="https://images.ctfassets.net/j7pfe8y48ry3/2u2gtKMSyranm2koSc9Yug/931a9cba9c883fbc4237ea103aa0f944/Show-Business-Index-Thumbnail_E11_2x.jpg?w=124 124w, https://images.ctfassets.net/j7pfe8y48ry3/2u2gtKMSyranm2koSc9Yug/931a9cba9c883fbc4237ea103aa0f944/Show-Business-Index-Thumbnail_E11_2x.jpg?w=248 248w, https://images.ctfassets.net/j7pfe8y48ry3/2u2gtKMSyranm2koSc9Yug/931a9cba9c883fbc4237ea103aa0f944/Show-Business-Index-Thumbnail_E11_2x.jpg?w=372 372w, https://images.ctfassets.net/j7pfe8y48ry3/2u2gtKMSyranm2koSc9Yug/931a9cba9c883fbc4237ea103aa0f944/Show-Business-Index-Thumbnail_E11_2x.jpg?w=496 496w, https://images.ctfassets.net/j7pfe8y48ry3/2u2gtKMSyranm2koSc9Yug/931a9cba9c883fbc4237ea103aa0f944/Show-Business-Index-Thumbnail_E11_2x.jpg?w=620 620w"/></picture><div class="jsx-1658266809 Overlay EpisodeTemplate__playbutton__overlay"><div class="jsx-1658266809 Overlay__contents"><svg fill="none" role="presentation" viewBox="0 0 110 70" xmlns="http://www.w3.org/2000/svg" class="jsx-436802161 PlayButton"><path fill="#174bd2" d="M0 0h109.375v70H0z" class="jsx-436802161 PlayButton__fill"></path><path d="M44 19v31.5l22.75-15.75L44 19z" fill="white" class="jsx-436802161"></path></svg></div></div></div></header><p class="jsx-1845251977">Make being on set less stressful, and take inspiration from key roles found on traditional film sets.</p></article><article class="jsx-1845251977 EpisodeTemplate"><header class="jsx-1845251977 EpisodeTemplate__header"><a class="jsx-1845251977 EpisodeTemplate__link" href="/show-business/on-camera"><h3 class="jsx-4016324953 ShowBusinessHeading">Episode 12: On聽Camera</h3></a><div class="jsx-1845251977 EpisodeTemplate__duration"><div role="doc-subtitle" class="jsx-2476547268 ShowBusinessHeading">5 MIN</div><div class="jsx-2434375691 Squiggle"></div></div><div class="jsx-1758642523 PlayButtonOverlay EpisodeTemplate__playbutton"><picture><source srcSet="https://images.ctfassets.net/j7pfe8y48ry3/cFzFF9lUGj6E9Hc6gkgeR/8a6dc19856331dc9a13dee195126cf53/Show-Business-Index-Thumbnail_E12_2x.jpg?fm=webp&w=124 124w, https://images.ctfassets.net/j7pfe8y48ry3/cFzFF9lUGj6E9Hc6gkgeR/8a6dc19856331dc9a13dee195126cf53/Show-Business-Index-Thumbnail_E12_2x.jpg?fm=webp&w=248 248w, https://images.ctfassets.net/j7pfe8y48ry3/cFzFF9lUGj6E9Hc6gkgeR/8a6dc19856331dc9a13dee195126cf53/Show-Business-Index-Thumbnail_E12_2x.jpg?fm=webp&w=372 372w, https://images.ctfassets.net/j7pfe8y48ry3/cFzFF9lUGj6E9Hc6gkgeR/8a6dc19856331dc9a13dee195126cf53/Show-Business-Index-Thumbnail_E12_2x.jpg?fm=webp&q=90&w=496 496w, https://images.ctfassets.net/j7pfe8y48ry3/cFzFF9lUGj6E9Hc6gkgeR/8a6dc19856331dc9a13dee195126cf53/Show-Business-Index-Thumbnail_E12_2x.jpg?fm=webp&q=90&w=620 620w" type="image/webp"/><img height="350" width="620" alt="" class="EpisodeTemplate__image" src="https://images.ctfassets.net/j7pfe8y48ry3/cFzFF9lUGj6E9Hc6gkgeR/8a6dc19856331dc9a13dee195126cf53/Show-Business-Index-Thumbnail_E12_2x.jpg" srcSet="https://images.ctfassets.net/j7pfe8y48ry3/cFzFF9lUGj6E9Hc6gkgeR/8a6dc19856331dc9a13dee195126cf53/Show-Business-Index-Thumbnail_E12_2x.jpg?w=124 124w, https://images.ctfassets.net/j7pfe8y48ry3/cFzFF9lUGj6E9Hc6gkgeR/8a6dc19856331dc9a13dee195126cf53/Show-Business-Index-Thumbnail_E12_2x.jpg?w=248 248w, https://images.ctfassets.net/j7pfe8y48ry3/cFzFF9lUGj6E9Hc6gkgeR/8a6dc19856331dc9a13dee195126cf53/Show-Business-Index-Thumbnail_E12_2x.jpg?w=372 372w, https://images.ctfassets.net/j7pfe8y48ry3/cFzFF9lUGj6E9Hc6gkgeR/8a6dc19856331dc9a13dee195126cf53/Show-Business-Index-Thumbnail_E12_2x.jpg?w=496 496w, https://images.ctfassets.net/j7pfe8y48ry3/cFzFF9lUGj6E9Hc6gkgeR/8a6dc19856331dc9a13dee195126cf53/Show-Business-Index-Thumbnail_E12_2x.jpg?w=620 620w"/></picture><div class="jsx-1658266809 Overlay EpisodeTemplate__playbutton__overlay"><div class="jsx-1658266809 Overlay__contents"><svg fill="none" role="presentation" viewBox="0 0 110 70" xmlns="http://www.w3.org/2000/svg" class="jsx-436802161 PlayButton"><path fill="#174bd2" d="M0 0h109.375v70H0z" class="jsx-436802161 PlayButton__fill"></path><path d="M44 19v31.5l22.75-15.75L44 19z" fill="white" class="jsx-436802161"></path></svg></div></div></div></header><p class="jsx-1845251977">With a little fun and a lot of practice, these tips will help you feel natural on camera in no time.</p></article><article class="jsx-1845251977 EpisodeTemplate"><header class="jsx-1845251977 EpisodeTemplate__header"><a class="jsx-1845251977 EpisodeTemplate__link" href="/show-business/on-failure"><h3 class="jsx-4016324953 ShowBusinessHeading">Episode 13: On聽Failure</h3></a><div class="jsx-1845251977 EpisodeTemplate__duration"><div role="doc-subtitle" class="jsx-2476547268 ShowBusinessHeading">5 MIN</div><div class="jsx-2434375691 Squiggle"></div></div><div class="jsx-1758642523 PlayButtonOverlay EpisodeTemplate__playbutton"><picture><source srcSet="https://images.ctfassets.net/j7pfe8y48ry3/VV7AyeOilW9hHEZb9Is3N/56d04e5d947c7c9b631e7efac2eebdeb/Show-Business-Index-Thumbnail_E13_2x.jpg?fm=webp&w=124 124w, https://images.ctfassets.net/j7pfe8y48ry3/VV7AyeOilW9hHEZb9Is3N/56d04e5d947c7c9b631e7efac2eebdeb/Show-Business-Index-Thumbnail_E13_2x.jpg?fm=webp&w=248 248w, https://images.ctfassets.net/j7pfe8y48ry3/VV7AyeOilW9hHEZb9Is3N/56d04e5d947c7c9b631e7efac2eebdeb/Show-Business-Index-Thumbnail_E13_2x.jpg?fm=webp&w=372 372w, https://images.ctfassets.net/j7pfe8y48ry3/VV7AyeOilW9hHEZb9Is3N/56d04e5d947c7c9b631e7efac2eebdeb/Show-Business-Index-Thumbnail_E13_2x.jpg?fm=webp&q=90&w=496 496w, https://images.ctfassets.net/j7pfe8y48ry3/VV7AyeOilW9hHEZb9Is3N/56d04e5d947c7c9b631e7efac2eebdeb/Show-Business-Index-Thumbnail_E13_2x.jpg?fm=webp&q=90&w=620 620w" type="image/webp"/><img height="350" width="620" alt="" class="EpisodeTemplate__image" src="https://images.ctfassets.net/j7pfe8y48ry3/VV7AyeOilW9hHEZb9Is3N/56d04e5d947c7c9b631e7efac2eebdeb/Show-Business-Index-Thumbnail_E13_2x.jpg" srcSet="https://images.ctfassets.net/j7pfe8y48ry3/VV7AyeOilW9hHEZb9Is3N/56d04e5d947c7c9b631e7efac2eebdeb/Show-Business-Index-Thumbnail_E13_2x.jpg?w=124 124w, https://images.ctfassets.net/j7pfe8y48ry3/VV7AyeOilW9hHEZb9Is3N/56d04e5d947c7c9b631e7efac2eebdeb/Show-Business-Index-Thumbnail_E13_2x.jpg?w=248 248w, https://images.ctfassets.net/j7pfe8y48ry3/VV7AyeOilW9hHEZb9Is3N/56d04e5d947c7c9b631e7efac2eebdeb/Show-Business-Index-Thumbnail_E13_2x.jpg?w=372 372w, https://images.ctfassets.net/j7pfe8y48ry3/VV7AyeOilW9hHEZb9Is3N/56d04e5d947c7c9b631e7efac2eebdeb/Show-Business-Index-Thumbnail_E13_2x.jpg?w=496 496w, https://images.ctfassets.net/j7pfe8y48ry3/VV7AyeOilW9hHEZb9Is3N/56d04e5d947c7c9b631e7efac2eebdeb/Show-Business-Index-Thumbnail_E13_2x.jpg?w=620 620w"/></picture><div class="jsx-1658266809 Overlay EpisodeTemplate__playbutton__overlay"><div class="jsx-1658266809 Overlay__contents"><svg fill="none" role="presentation" viewBox="0 0 110 70" xmlns="http://www.w3.org/2000/svg" class="jsx-436802161 PlayButton"><path fill="#174bd2" d="M0 0h109.375v70H0z" class="jsx-436802161 PlayButton__fill"></path><path d="M44 19v31.5l22.75-15.75L44 19z" fill="white" class="jsx-436802161"></path></svg></div></div></div></header><p class="jsx-1845251977">Don't fear failure! When the going gets tough, there are a few tricks for snapping out of your funk.</p></article><article class="jsx-1845251977 EpisodeTemplate"><header class="jsx-1845251977 EpisodeTemplate__header"><a class="jsx-1845251977 EpisodeTemplate__link" href="/show-business/post-production"><h3 class="jsx-4016324953 ShowBusinessHeading">Episode 14: Post聽Production</h3></a><div class="jsx-1845251977 EpisodeTemplate__duration"><div role="doc-subtitle" class="jsx-2476547268 ShowBusinessHeading">9 MIN</div><div class="jsx-2434375691 Squiggle"></div></div><div class="jsx-1758642523 PlayButtonOverlay EpisodeTemplate__playbutton"><picture><source srcSet="https://images.ctfassets.net/j7pfe8y48ry3/7N02G1Zwp8pcVhtVz2o2V5/08ecf7f62f83078e08b53e8b8cf62fbc/Show-Business-Index-Thumbnail_E14_2x.jpg?fm=webp&w=124 124w, https://images.ctfassets.net/j7pfe8y48ry3/7N02G1Zwp8pcVhtVz2o2V5/08ecf7f62f83078e08b53e8b8cf62fbc/Show-Business-Index-Thumbnail_E14_2x.jpg?fm=webp&w=248 248w, https://images.ctfassets.net/j7pfe8y48ry3/7N02G1Zwp8pcVhtVz2o2V5/08ecf7f62f83078e08b53e8b8cf62fbc/Show-Business-Index-Thumbnail_E14_2x.jpg?fm=webp&w=372 372w, https://images.ctfassets.net/j7pfe8y48ry3/7N02G1Zwp8pcVhtVz2o2V5/08ecf7f62f83078e08b53e8b8cf62fbc/Show-Business-Index-Thumbnail_E14_2x.jpg?fm=webp&q=90&w=496 496w, https://images.ctfassets.net/j7pfe8y48ry3/7N02G1Zwp8pcVhtVz2o2V5/08ecf7f62f83078e08b53e8b8cf62fbc/Show-Business-Index-Thumbnail_E14_2x.jpg?fm=webp&q=90&w=620 620w" type="image/webp"/><img height="350" width="620" alt="" class="EpisodeTemplate__image" src="https://images.ctfassets.net/j7pfe8y48ry3/7N02G1Zwp8pcVhtVz2o2V5/08ecf7f62f83078e08b53e8b8cf62fbc/Show-Business-Index-Thumbnail_E14_2x.jpg" srcSet="https://images.ctfassets.net/j7pfe8y48ry3/7N02G1Zwp8pcVhtVz2o2V5/08ecf7f62f83078e08b53e8b8cf62fbc/Show-Business-Index-Thumbnail_E14_2x.jpg?w=124 124w, https://images.ctfassets.net/j7pfe8y48ry3/7N02G1Zwp8pcVhtVz2o2V5/08ecf7f62f83078e08b53e8b8cf62fbc/Show-Business-Index-Thumbnail_E14_2x.jpg?w=248 248w, https://images.ctfassets.net/j7pfe8y48ry3/7N02G1Zwp8pcVhtVz2o2V5/08ecf7f62f83078e08b53e8b8cf62fbc/Show-Business-Index-Thumbnail_E14_2x.jpg?w=372 372w, https://images.ctfassets.net/j7pfe8y48ry3/7N02G1Zwp8pcVhtVz2o2V5/08ecf7f62f83078e08b53e8b8cf62fbc/Show-Business-Index-Thumbnail_E14_2x.jpg?w=496 496w, https://images.ctfassets.net/j7pfe8y48ry3/7N02G1Zwp8pcVhtVz2o2V5/08ecf7f62f83078e08b53e8b8cf62fbc/Show-Business-Index-Thumbnail_E14_2x.jpg?w=620 620w"/></picture><div class="jsx-1658266809 Overlay EpisodeTemplate__playbutton__overlay"><div class="jsx-1658266809 Overlay__contents"><svg fill="none" role="presentation" viewBox="0 0 110 70" xmlns="http://www.w3.org/2000/svg" class="jsx-436802161 PlayButton"><path fill="#174bd2" d="M0 0h109.375v70H0z" class="jsx-436802161 PlayButton__fill"></path><path d="M44 19v31.5l22.75-15.75L44 19z" fill="white" class="jsx-436802161"></path></svg></div></div></div></header><p class="jsx-1845251977">See how your post-production can create a polished final product that's engaging and entertaining.</p></article><div class="jsx-1397611103 CardGrid__shim"></div><div class="jsx-1397611103 CardGrid__shim"></div><div class="jsx-1397611103 CardGrid__shim"></div><div class="jsx-1397611103 CardGrid__shim"></div><div class="jsx-1397611103 CardGrid__shim"></div></div></div><div class="jsx-1706397906 SectionTemplate__decoration"><picture><source srcSet="https://images.ctfassets.net/j7pfe8y48ry3/4va0k6moqLwJps5X8acH0f/3da5387e8c3bb391cdd62057f5fa0c6e/show-business-movie-camera_2x-2.png?fm=webp&w=210 210w, https://images.ctfassets.net/j7pfe8y48ry3/4va0k6moqLwJps5X8acH0f/3da5387e8c3bb391cdd62057f5fa0c6e/show-business-movie-camera_2x-2.png?fm=webp&w=419 419w, https://images.ctfassets.net/j7pfe8y48ry3/4va0k6moqLwJps5X8acH0f/3da5387e8c3bb391cdd62057f5fa0c6e/show-business-movie-camera_2x-2.png?fm=webp&w=629 629w, https://images.ctfassets.net/j7pfe8y48ry3/4va0k6moqLwJps5X8acH0f/3da5387e8c3bb391cdd62057f5fa0c6e/show-business-movie-camera_2x-2.png?fm=webp&w=838 838w, https://images.ctfassets.net/j7pfe8y48ry3/4va0k6moqLwJps5X8acH0f/3da5387e8c3bb391cdd62057f5fa0c6e/show-business-movie-camera_2x-2.png?fm=webp&w=1048 1048w" type="image/webp"/><img height="447.5" width="524" alt="Old fashioned movie camera" class="SectionTemplate__image" src="https://images.ctfassets.net/j7pfe8y48ry3/4va0k6moqLwJps5X8acH0f/3da5387e8c3bb391cdd62057f5fa0c6e/show-business-movie-camera_2x-2.png" srcSet="https://images.ctfassets.net/j7pfe8y48ry3/4va0k6moqLwJps5X8acH0f/3da5387e8c3bb391cdd62057f5fa0c6e/show-business-movie-camera_2x-2.png?w=210 210w, https://images.ctfassets.net/j7pfe8y48ry3/4va0k6moqLwJps5X8acH0f/3da5387e8c3bb391cdd62057f5fa0c6e/show-business-movie-camera_2x-2.png?w=419 419w, https://images.ctfassets.net/j7pfe8y48ry3/4va0k6moqLwJps5X8acH0f/3da5387e8c3bb391cdd62057f5fa0c6e/show-business-movie-camera_2x-2.png?w=629 629w, https://images.ctfassets.net/j7pfe8y48ry3/4va0k6moqLwJps5X8acH0f/3da5387e8c3bb391cdd62057f5fa0c6e/show-business-movie-camera_2x-2.png?w=838 838w, https://images.ctfassets.net/j7pfe8y48ry3/4va0k6moqLwJps5X8acH0f/3da5387e8c3bb391cdd62057f5fa0c6e/show-business-movie-camera_2x-2.png?w=1048 1048w"/></picture></div></section><section class="jsx-2186821179 SectionTemplate"><header class="jsx-2186821179 SectionTemplate__header"><div role="doc-subtitle" class="jsx-4016324953 ShowBusinessHeading">PART 4</div><h2 class="jsx-1628766537 ShowBusinessHeading">PROMOTION</h2></header><div class="jsx-2011434389 CardGrid SectionTemplate__grid"><div class="jsx-2011434389 CardGrid__inner"><article class="jsx-1845251977 EpisodeTemplate"><header class="jsx-1845251977 EpisodeTemplate__header"><a class="jsx-1845251977 EpisodeTemplate__link" href="/show-business/launch-phase"><h3 class="jsx-4016324953 ShowBusinessHeading">Episode 15: Launch聽Phase</h3></a><div class="jsx-1845251977 EpisodeTemplate__duration"><div role="doc-subtitle" class="jsx-2476547268 ShowBusinessHeading">4 MIN</div><div class="jsx-2865643458 Squiggle"></div></div><div class="jsx-1758642523 PlayButtonOverlay EpisodeTemplate__playbutton"><picture><source srcSet="https://images.ctfassets.net/j7pfe8y48ry3/4E8l6n1FE4XBfbLEZ4INdJ/af60a771276f25a66c1d744cbbba9336/Show-Business-Index-Thumbnail_E15_2x.jpg?fm=webp&w=124 124w, https://images.ctfassets.net/j7pfe8y48ry3/4E8l6n1FE4XBfbLEZ4INdJ/af60a771276f25a66c1d744cbbba9336/Show-Business-Index-Thumbnail_E15_2x.jpg?fm=webp&w=248 248w, https://images.ctfassets.net/j7pfe8y48ry3/4E8l6n1FE4XBfbLEZ4INdJ/af60a771276f25a66c1d744cbbba9336/Show-Business-Index-Thumbnail_E15_2x.jpg?fm=webp&w=372 372w, https://images.ctfassets.net/j7pfe8y48ry3/4E8l6n1FE4XBfbLEZ4INdJ/af60a771276f25a66c1d744cbbba9336/Show-Business-Index-Thumbnail_E15_2x.jpg?fm=webp&q=90&w=496 496w, https://images.ctfassets.net/j7pfe8y48ry3/4E8l6n1FE4XBfbLEZ4INdJ/af60a771276f25a66c1d744cbbba9336/Show-Business-Index-Thumbnail_E15_2x.jpg?fm=webp&q=90&w=620 620w" type="image/webp"/><img height="350" width="620" alt="" class="EpisodeTemplate__image" src="https://images.ctfassets.net/j7pfe8y48ry3/4E8l6n1FE4XBfbLEZ4INdJ/af60a771276f25a66c1d744cbbba9336/Show-Business-Index-Thumbnail_E15_2x.jpg" srcSet="https://images.ctfassets.net/j7pfe8y48ry3/4E8l6n1FE4XBfbLEZ4INdJ/af60a771276f25a66c1d744cbbba9336/Show-Business-Index-Thumbnail_E15_2x.jpg?w=124 124w, https://images.ctfassets.net/j7pfe8y48ry3/4E8l6n1FE4XBfbLEZ4INdJ/af60a771276f25a66c1d744cbbba9336/Show-Business-Index-Thumbnail_E15_2x.jpg?w=248 248w, https://images.ctfassets.net/j7pfe8y48ry3/4E8l6n1FE4XBfbLEZ4INdJ/af60a771276f25a66c1d744cbbba9336/Show-Business-Index-Thumbnail_E15_2x.jpg?w=372 372w, https://images.ctfassets.net/j7pfe8y48ry3/4E8l6n1FE4XBfbLEZ4INdJ/af60a771276f25a66c1d744cbbba9336/Show-Business-Index-Thumbnail_E15_2x.jpg?w=496 496w, https://images.ctfassets.net/j7pfe8y48ry3/4E8l6n1FE4XBfbLEZ4INdJ/af60a771276f25a66c1d744cbbba9336/Show-Business-Index-Thumbnail_E15_2x.jpg?w=620 620w"/></picture><div class="jsx-1658266809 Overlay EpisodeTemplate__playbutton__overlay"><div class="jsx-1658266809 Overlay__contents"><svg fill="none" role="presentation" viewBox="0 0 110 70" xmlns="http://www.w3.org/2000/svg" class="jsx-436802161 PlayButton"><path fill="#815fe0" d="M0 0h109.375v70H0z" class="jsx-436802161 PlayButton__fill"></path><path d="M44 19v31.5l22.75-15.75L44 19z" fill="white" class="jsx-436802161"></path></svg></div></div></div></header><p class="jsx-1845251977">Marketing like a media company will help you get the most from your content at launch and beyond.</p></article><article class="jsx-1845251977 EpisodeTemplate"><header class="jsx-1845251977 EpisodeTemplate__header"><a class="jsx-1845251977 EpisodeTemplate__link" href="/show-business/supporting-content"><h3 class="jsx-4016324953 ShowBusinessHeading">Episode 16: Supporting聽Content</h3></a><div class="jsx-1845251977 EpisodeTemplate__duration"><div role="doc-subtitle" class="jsx-2476547268 ShowBusinessHeading">7 MIN</div><div class="jsx-2865643458 Squiggle"></div></div><div class="jsx-1758642523 PlayButtonOverlay EpisodeTemplate__playbutton"><picture><source srcSet="https://images.ctfassets.net/j7pfe8y48ry3/ypqoLd6btb67k9lA7vPCx/b9222f1f7b7aeec6cd287719d1a0d281/Show-Business-Index-Thumbnail_E16_2x.jpg?fm=webp&w=124 124w, https://images.ctfassets.net/j7pfe8y48ry3/ypqoLd6btb67k9lA7vPCx/b9222f1f7b7aeec6cd287719d1a0d281/Show-Business-Index-Thumbnail_E16_2x.jpg?fm=webp&w=248 248w, https://images.ctfassets.net/j7pfe8y48ry3/ypqoLd6btb67k9lA7vPCx/b9222f1f7b7aeec6cd287719d1a0d281/Show-Business-Index-Thumbnail_E16_2x.jpg?fm=webp&w=372 372w, https://images.ctfassets.net/j7pfe8y48ry3/ypqoLd6btb67k9lA7vPCx/b9222f1f7b7aeec6cd287719d1a0d281/Show-Business-Index-Thumbnail_E16_2x.jpg?fm=webp&q=90&w=496 496w, https://images.ctfassets.net/j7pfe8y48ry3/ypqoLd6btb67k9lA7vPCx/b9222f1f7b7aeec6cd287719d1a0d281/Show-Business-Index-Thumbnail_E16_2x.jpg?fm=webp&q=90&w=620 620w" type="image/webp"/><img height="350" width="620" alt="" class="EpisodeTemplate__image" src="https://images.ctfassets.net/j7pfe8y48ry3/ypqoLd6btb67k9lA7vPCx/b9222f1f7b7aeec6cd287719d1a0d281/Show-Business-Index-Thumbnail_E16_2x.jpg" srcSet="https://images.ctfassets.net/j7pfe8y48ry3/ypqoLd6btb67k9lA7vPCx/b9222f1f7b7aeec6cd287719d1a0d281/Show-Business-Index-Thumbnail_E16_2x.jpg?w=124 124w, https://images.ctfassets.net/j7pfe8y48ry3/ypqoLd6btb67k9lA7vPCx/b9222f1f7b7aeec6cd287719d1a0d281/Show-Business-Index-Thumbnail_E16_2x.jpg?w=248 248w, https://images.ctfassets.net/j7pfe8y48ry3/ypqoLd6btb67k9lA7vPCx/b9222f1f7b7aeec6cd287719d1a0d281/Show-Business-Index-Thumbnail_E16_2x.jpg?w=372 372w, https://images.ctfassets.net/j7pfe8y48ry3/ypqoLd6btb67k9lA7vPCx/b9222f1f7b7aeec6cd287719d1a0d281/Show-Business-Index-Thumbnail_E16_2x.jpg?w=496 496w, https://images.ctfassets.net/j7pfe8y48ry3/ypqoLd6btb67k9lA7vPCx/b9222f1f7b7aeec6cd287719d1a0d281/Show-Business-Index-Thumbnail_E16_2x.jpg?w=620 620w"/></picture><div class="jsx-1658266809 Overlay EpisodeTemplate__playbutton__overlay"><div class="jsx-1658266809 Overlay__contents"><svg fill="none" role="presentation" viewBox="0 0 110 70" xmlns="http://www.w3.org/2000/svg" class="jsx-436802161 PlayButton"><path fill="#815fe0" d="M0 0h109.375v70H0z" class="jsx-436802161 PlayButton__fill"></path><path d="M44 19v31.5l22.75-15.75L44 19z" fill="white" class="jsx-436802161"></path></svg></div></div></div></header><p class="jsx-1845251977">You can never have too many promotional assets for your show. Luckily, we have some ideas to help.</p></article><article class="jsx-1845251977 EpisodeTemplate"><header class="jsx-1845251977 EpisodeTemplate__header"><a class="jsx-1845251977 EpisodeTemplate__link" href="/show-business/build-the-hype"><h3 class="jsx-4016324953 ShowBusinessHeading">Episode 17: Build The聽Hype</h3></a><div class="jsx-1845251977 EpisodeTemplate__duration"><div role="doc-subtitle" class="jsx-2476547268 ShowBusinessHeading">7 MIN</div><div class="jsx-2865643458 Squiggle"></div></div><div class="jsx-1758642523 PlayButtonOverlay EpisodeTemplate__playbutton"><picture><source srcSet="https://images.ctfassets.net/j7pfe8y48ry3/5OUHpOWwqTiC9E0HrVjxUN/01db2582b5b428e2ad779fe143dd0791/Show-Business-Index-Thumbnail_E17_2x.jpg?fm=webp&w=124 124w, https://images.ctfassets.net/j7pfe8y48ry3/5OUHpOWwqTiC9E0HrVjxUN/01db2582b5b428e2ad779fe143dd0791/Show-Business-Index-Thumbnail_E17_2x.jpg?fm=webp&w=248 248w, https://images.ctfassets.net/j7pfe8y48ry3/5OUHpOWwqTiC9E0HrVjxUN/01db2582b5b428e2ad779fe143dd0791/Show-Business-Index-Thumbnail_E17_2x.jpg?fm=webp&w=372 372w, https://images.ctfassets.net/j7pfe8y48ry3/5OUHpOWwqTiC9E0HrVjxUN/01db2582b5b428e2ad779fe143dd0791/Show-Business-Index-Thumbnail_E17_2x.jpg?fm=webp&q=90&w=496 496w, https://images.ctfassets.net/j7pfe8y48ry3/5OUHpOWwqTiC9E0HrVjxUN/01db2582b5b428e2ad779fe143dd0791/Show-Business-Index-Thumbnail_E17_2x.jpg?fm=webp&q=90&w=620 620w" type="image/webp"/><img height="350" width="620" alt="" class="EpisodeTemplate__image" src="https://images.ctfassets.net/j7pfe8y48ry3/5OUHpOWwqTiC9E0HrVjxUN/01db2582b5b428e2ad779fe143dd0791/Show-Business-Index-Thumbnail_E17_2x.jpg" srcSet="https://images.ctfassets.net/j7pfe8y48ry3/5OUHpOWwqTiC9E0HrVjxUN/01db2582b5b428e2ad779fe143dd0791/Show-Business-Index-Thumbnail_E17_2x.jpg?w=124 124w, https://images.ctfassets.net/j7pfe8y48ry3/5OUHpOWwqTiC9E0HrVjxUN/01db2582b5b428e2ad779fe143dd0791/Show-Business-Index-Thumbnail_E17_2x.jpg?w=248 248w, https://images.ctfassets.net/j7pfe8y48ry3/5OUHpOWwqTiC9E0HrVjxUN/01db2582b5b428e2ad779fe143dd0791/Show-Business-Index-Thumbnail_E17_2x.jpg?w=372 372w, https://images.ctfassets.net/j7pfe8y48ry3/5OUHpOWwqTiC9E0HrVjxUN/01db2582b5b428e2ad779fe143dd0791/Show-Business-Index-Thumbnail_E17_2x.jpg?w=496 496w, https://images.ctfassets.net/j7pfe8y48ry3/5OUHpOWwqTiC9E0HrVjxUN/01db2582b5b428e2ad779fe143dd0791/Show-Business-Index-Thumbnail_E17_2x.jpg?w=620 620w"/></picture><div class="jsx-1658266809 Overlay EpisodeTemplate__playbutton__overlay"><div class="jsx-1658266809 Overlay__contents"><svg fill="none" role="presentation" viewBox="0 0 110 70" xmlns="http://www.w3.org/2000/svg" class="jsx-436802161 PlayButton"><path fill="#815fe0" d="M0 0h109.375v70H0z" class="jsx-436802161 PlayButton__fill"></path><path d="M44 19v31.5l22.75-15.75L44 19z" fill="white" class="jsx-436802161"></path></svg></div></div></div></header><p class="jsx-1845251977">Remember those promo assets from episode 16? Now's the time to use those gems to build some hype.</p></article><article class="jsx-1845251977 EpisodeTemplate"><header class="jsx-1845251977 EpisodeTemplate__header"><a class="jsx-1845251977 EpisodeTemplate__link" href="/show-business/build-your-channel"><h3 class="jsx-4016324953 ShowBusinessHeading">Episode 18: Build Your聽Channel</h3></a><div class="jsx-1845251977 EpisodeTemplate__duration"><div role="doc-subtitle" class="jsx-2476547268 ShowBusinessHeading">4 MIN</div><div class="jsx-2865643458 Squiggle"></div></div><div class="jsx-1758642523 PlayButtonOverlay EpisodeTemplate__playbutton"><picture><source srcSet="https://images.ctfassets.net/j7pfe8y48ry3/2Hew8Mby9vwXIVuLBb1TMB/6f796f2b23a3d3d25622012f524cf480/Show-Business-Index-Thumbnail_E18_2x.jpg?fm=webp&w=124 124w, https://images.ctfassets.net/j7pfe8y48ry3/2Hew8Mby9vwXIVuLBb1TMB/6f796f2b23a3d3d25622012f524cf480/Show-Business-Index-Thumbnail_E18_2x.jpg?fm=webp&w=248 248w, https://images.ctfassets.net/j7pfe8y48ry3/2Hew8Mby9vwXIVuLBb1TMB/6f796f2b23a3d3d25622012f524cf480/Show-Business-Index-Thumbnail_E18_2x.jpg?fm=webp&w=372 372w, https://images.ctfassets.net/j7pfe8y48ry3/2Hew8Mby9vwXIVuLBb1TMB/6f796f2b23a3d3d25622012f524cf480/Show-Business-Index-Thumbnail_E18_2x.jpg?fm=webp&q=90&w=496 496w, https://images.ctfassets.net/j7pfe8y48ry3/2Hew8Mby9vwXIVuLBb1TMB/6f796f2b23a3d3d25622012f524cf480/Show-Business-Index-Thumbnail_E18_2x.jpg?fm=webp&q=90&w=620 620w" type="image/webp"/><img height="350" width="620" alt="" class="EpisodeTemplate__image" src="https://images.ctfassets.net/j7pfe8y48ry3/2Hew8Mby9vwXIVuLBb1TMB/6f796f2b23a3d3d25622012f524cf480/Show-Business-Index-Thumbnail_E18_2x.jpg" srcSet="https://images.ctfassets.net/j7pfe8y48ry3/2Hew8Mby9vwXIVuLBb1TMB/6f796f2b23a3d3d25622012f524cf480/Show-Business-Index-Thumbnail_E18_2x.jpg?w=124 124w, https://images.ctfassets.net/j7pfe8y48ry3/2Hew8Mby9vwXIVuLBb1TMB/6f796f2b23a3d3d25622012f524cf480/Show-Business-Index-Thumbnail_E18_2x.jpg?w=248 248w, https://images.ctfassets.net/j7pfe8y48ry3/2Hew8Mby9vwXIVuLBb1TMB/6f796f2b23a3d3d25622012f524cf480/Show-Business-Index-Thumbnail_E18_2x.jpg?w=372 372w, https://images.ctfassets.net/j7pfe8y48ry3/2Hew8Mby9vwXIVuLBb1TMB/6f796f2b23a3d3d25622012f524cf480/Show-Business-Index-Thumbnail_E18_2x.jpg?w=496 496w, https://images.ctfassets.net/j7pfe8y48ry3/2Hew8Mby9vwXIVuLBb1TMB/6f796f2b23a3d3d25622012f524cf480/Show-Business-Index-Thumbnail_E18_2x.jpg?w=620 620w"/></picture><div class="jsx-1658266809 Overlay EpisodeTemplate__playbutton__overlay"><div class="jsx-1658266809 Overlay__contents"><svg fill="none" role="presentation" viewBox="0 0 110 70" xmlns="http://www.w3.org/2000/svg" class="jsx-436802161 PlayButton"><path fill="#815fe0" d="M0 0h109.375v70H0z" class="jsx-436802161 PlayButton__fill"></path><path d="M44 19v31.5l22.75-15.75L44 19z" fill="white" class="jsx-436802161"></path></svg></div></div></div></header><p class="jsx-1845251977">Don't leave your show's success up to algorithms. Here's why you should host it on your site.</p></article><article class="jsx-1845251977 EpisodeTemplate"><header class="jsx-1845251977 EpisodeTemplate__header"><a class="jsx-1845251977 EpisodeTemplate__link" href="/show-business/launch"><h3 class="jsx-4016324953 ShowBusinessHeading">Episode 19: Launch</h3></a><div class="jsx-1845251977 EpisodeTemplate__duration"><div role="doc-subtitle" class="jsx-2476547268 ShowBusinessHeading">8 MIN</div><div class="jsx-2865643458 Squiggle"></div></div><div class="jsx-1758642523 PlayButtonOverlay EpisodeTemplate__playbutton"><picture><source srcSet="https://images.ctfassets.net/j7pfe8y48ry3/4iRLZppnIuNcEvvGR2InGS/52d1899074ebf447afd497f591a0a6c9/Show-Business-Index-Thumbnail_E19_2x.jpg?fm=webp&w=124 124w, https://images.ctfassets.net/j7pfe8y48ry3/4iRLZppnIuNcEvvGR2InGS/52d1899074ebf447afd497f591a0a6c9/Show-Business-Index-Thumbnail_E19_2x.jpg?fm=webp&w=248 248w, https://images.ctfassets.net/j7pfe8y48ry3/4iRLZppnIuNcEvvGR2InGS/52d1899074ebf447afd497f591a0a6c9/Show-Business-Index-Thumbnail_E19_2x.jpg?fm=webp&w=372 372w, https://images.ctfassets.net/j7pfe8y48ry3/4iRLZppnIuNcEvvGR2InGS/52d1899074ebf447afd497f591a0a6c9/Show-Business-Index-Thumbnail_E19_2x.jpg?fm=webp&q=90&w=496 496w, https://images.ctfassets.net/j7pfe8y48ry3/4iRLZppnIuNcEvvGR2InGS/52d1899074ebf447afd497f591a0a6c9/Show-Business-Index-Thumbnail_E19_2x.jpg?fm=webp&q=90&w=620 620w" type="image/webp"/><img height="350" width="620" alt="" class="EpisodeTemplate__image" src="https://images.ctfassets.net/j7pfe8y48ry3/4iRLZppnIuNcEvvGR2InGS/52d1899074ebf447afd497f591a0a6c9/Show-Business-Index-Thumbnail_E19_2x.jpg" srcSet="https://images.ctfassets.net/j7pfe8y48ry3/4iRLZppnIuNcEvvGR2InGS/52d1899074ebf447afd497f591a0a6c9/Show-Business-Index-Thumbnail_E19_2x.jpg?w=124 124w, https://images.ctfassets.net/j7pfe8y48ry3/4iRLZppnIuNcEvvGR2InGS/52d1899074ebf447afd497f591a0a6c9/Show-Business-Index-Thumbnail_E19_2x.jpg?w=248 248w, https://images.ctfassets.net/j7pfe8y48ry3/4iRLZppnIuNcEvvGR2InGS/52d1899074ebf447afd497f591a0a6c9/Show-Business-Index-Thumbnail_E19_2x.jpg?w=372 372w, https://images.ctfassets.net/j7pfe8y48ry3/4iRLZppnIuNcEvvGR2InGS/52d1899074ebf447afd497f591a0a6c9/Show-Business-Index-Thumbnail_E19_2x.jpg?w=496 496w, https://images.ctfassets.net/j7pfe8y48ry3/4iRLZppnIuNcEvvGR2InGS/52d1899074ebf447afd497f591a0a6c9/Show-Business-Index-Thumbnail_E19_2x.jpg?w=620 620w"/></picture><div class="jsx-1658266809 Overlay EpisodeTemplate__playbutton__overlay"><div class="jsx-1658266809 Overlay__contents"><svg fill="none" role="presentation" viewBox="0 0 110 70" xmlns="http://www.w3.org/2000/svg" class="jsx-436802161 PlayButton"><path fill="#815fe0" d="M0 0h109.375v70H0z" class="jsx-436802161 PlayButton__fill"></path><path d="M44 19v31.5l22.75-15.75L44 19z" fill="white" class="jsx-436802161"></path></svg></div></div></div></header><p class="jsx-1845251977">It's go time! Find out what type of launch will work for your show, your team, and your audience. </p></article><article class="jsx-1845251977 EpisodeTemplate"><header class="jsx-1845251977 EpisodeTemplate__header"><a class="jsx-1845251977 EpisodeTemplate__link" href="/show-business/post-launch"><h3 class="jsx-4016324953 ShowBusinessHeading">Episode 20: Post聽Launch</h3></a><div class="jsx-1845251977 EpisodeTemplate__duration"><div role="doc-subtitle" class="jsx-2476547268 ShowBusinessHeading">7 MIN</div><div class="jsx-2865643458 Squiggle"></div></div><div class="jsx-1758642523 PlayButtonOverlay EpisodeTemplate__playbutton"><picture><source srcSet="https://images.ctfassets.net/j7pfe8y48ry3/21yt2784UADKr400aQ76jd/5a4fa1b004e1039c948af77859f024b5/Show-Business-Index-Thumbnail_E20_2x.jpg?fm=webp&w=124 124w, https://images.ctfassets.net/j7pfe8y48ry3/21yt2784UADKr400aQ76jd/5a4fa1b004e1039c948af77859f024b5/Show-Business-Index-Thumbnail_E20_2x.jpg?fm=webp&w=248 248w, https://images.ctfassets.net/j7pfe8y48ry3/21yt2784UADKr400aQ76jd/5a4fa1b004e1039c948af77859f024b5/Show-Business-Index-Thumbnail_E20_2x.jpg?fm=webp&w=372 372w, https://images.ctfassets.net/j7pfe8y48ry3/21yt2784UADKr400aQ76jd/5a4fa1b004e1039c948af77859f024b5/Show-Business-Index-Thumbnail_E20_2x.jpg?fm=webp&q=90&w=496 496w, https://images.ctfassets.net/j7pfe8y48ry3/21yt2784UADKr400aQ76jd/5a4fa1b004e1039c948af77859f024b5/Show-Business-Index-Thumbnail_E20_2x.jpg?fm=webp&q=90&w=620 620w" type="image/webp"/><img height="350" width="620" alt="" class="EpisodeTemplate__image" src="https://images.ctfassets.net/j7pfe8y48ry3/21yt2784UADKr400aQ76jd/5a4fa1b004e1039c948af77859f024b5/Show-Business-Index-Thumbnail_E20_2x.jpg" srcSet="https://images.ctfassets.net/j7pfe8y48ry3/21yt2784UADKr400aQ76jd/5a4fa1b004e1039c948af77859f024b5/Show-Business-Index-Thumbnail_E20_2x.jpg?w=124 124w, https://images.ctfassets.net/j7pfe8y48ry3/21yt2784UADKr400aQ76jd/5a4fa1b004e1039c948af77859f024b5/Show-Business-Index-Thumbnail_E20_2x.jpg?w=248 248w, https://images.ctfassets.net/j7pfe8y48ry3/21yt2784UADKr400aQ76jd/5a4fa1b004e1039c948af77859f024b5/Show-Business-Index-Thumbnail_E20_2x.jpg?w=372 372w, https://images.ctfassets.net/j7pfe8y48ry3/21yt2784UADKr400aQ76jd/5a4fa1b004e1039c948af77859f024b5/Show-Business-Index-Thumbnail_E20_2x.jpg?w=496 496w, https://images.ctfassets.net/j7pfe8y48ry3/21yt2784UADKr400aQ76jd/5a4fa1b004e1039c948af77859f024b5/Show-Business-Index-Thumbnail_E20_2x.jpg?w=620 620w"/></picture><div class="jsx-1658266809 Overlay EpisodeTemplate__playbutton__overlay"><div class="jsx-1658266809 Overlay__contents"><svg fill="none" role="presentation" viewBox="0 0 110 70" xmlns="http://www.w3.org/2000/svg" class="jsx-436802161 PlayButton"><path fill="#815fe0" d="M0 0h109.375v70H0z" class="jsx-436802161 PlayButton__fill"></path><path d="M44 19v31.5l22.75-15.75L44 19z" fill="white" class="jsx-436802161"></path></svg></div></div></div></header><p class="jsx-1845251977">You've started building brand affinity. Keep it going with these show-supporting tips. You got this!</p></article><div class="jsx-1397611103 CardGrid__shim"></div><div class="jsx-1397611103 CardGrid__shim"></div><div class="jsx-1397611103 CardGrid__shim"></div><div class="jsx-1397611103 CardGrid__shim"></div><div class="jsx-1397611103 CardGrid__shim"></div><div class="jsx-1397611103 CardGrid__shim"></div></div></div></section></main></div></div></div></div></div></main></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{},"headers":{"host":"wistia.com","x-forwarded-for":"23.235.35.51, 167.82.233.40","x-forwarded-proto":"https","x-forwarded-port":"443","x-amzn-trace-id":"Root=1-67f73079-7b1989ad13fd22b209c9e1a3","cloudfront-viewer-ja4-fingerprint":"t12d490700_119ac02b6b6f_3c5a66c06c35","x-timer":"S1744253049.122602,VS0,VS0","fastly-orig-accept-encoding":"gzip","fastly-client":"1","fastly-ff":"bUqguAAZkRaaPRrhqch+FRzk4qQ2ePQj3L8s10ikInA=!QPG!cache-qpg1240-QPG, bUqguAAZkRaaPRrhqch+FRzk4qQ2ePQj3L8s10ikInA=!QPG!cache-qpg1251-QPG, bUqguAAZkRaaPRrhqch+FRzk4qQ2ePQj3L8s10ikInA=!IAD!cache-iad-kiad7000040-IAD","user-agent":"Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 6.0; SLCC1; .NET CLR 2.0.50727; .NET CLR 3.0.04506; .NET CLR 3.5.21022; .NET CLR 1.0.3705; .NET CLR 1.1.4322)","via":"1.1 ff57be90471f9a747547dbdeaf42a3ea.cloudfront.net (CloudFront)","x-amz-cf-id":"GuxxAP7vgltwjsTEUjD2iBI-4C1UyT76u3yLn5F2org-TN4GTiP-eQ==","cloudfront-viewer-ja3-fingerprint":"ad54396f26b299d8d0bb7fdf7301c42d","cdn-loop":"Fastly, Fastly, Fastly","accept":"*/*","accept-encoding":"gzip","if-none-match":"\"1d4fa-tfiCOXySu2dAu3ZvluJuCCWZVWs\"","x-varnish":"2654767752, 3935968298, 754819877","x-routed-via-cloudfront":"true","x-storefront-loggedin":"false","x-storefront-mobile":"false","x-forwarded-host":"wistia.com","x-storefront-build":"modern","fastly-ssl":"1","fastly-client-ip":"8.222.208.146","x-forwarded-server":"cache-qpg1240-QPG, cache-iad-kiad7000040-IAD","x-request-id":"9804cd29-db40-4d81-9eb1-05ce852df70c","x-envoy-expected-rq-timeout-ms":"30000","x-envoy-original-path":"/show-business/episodes"},"pathname":"/show-business/episodes","navData":[{"label":"Product","id":"product","description":"Use our software and your videos to grow your business.","accentColor":"#58b7fe","href":"/product","trackingLabel":"product-menu","trackingProperty":"main-nav-legacy","secondaryNav":[],"tertiaryNav":[{"label":"Video management","id":"hosting","icon":"gear","children":[{"href":"/product/hosting","name":"Hosting","description":"Upload and store all your videos.","trackingLabel":"product-hosting","trackingProperty":"main-nav-legacy"},{"href":"/product/embeds","name":"Embedding","description":"Publish your videos wherever you want.","trackingLabel":"product-embedding","trackingProperty":"main-nav-legacy"},{"href":"/product/player","name":"Ad-free player","description":"Fast playback without any distractions.","trackingLabel":"product-ad-free-player","trackingProperty":"main-nav-legacy"},{"href":"/product/channels","name":"Channels","description":"Give your video series a home.","trackingLabel":"product-galleries","trackingProperty":"main-nav-legacy"},{"href":"/product/localize","name":"Localization","description":"Dub \u0026 translate your videos in 30+ languages.","trackingLabel":"product-localization","trackingProperty":"main-nav-legacy"}]},{"label":"Video marketing","id":"marketing","icon":"channel","children":[{"href":"/product/live-streaming","name":"Webinar hosting","description":"Whip up seamless live events in no time.","trackingLabel":"product-webinar-hosting","trackingProperty":"main-nav-legacy"},{"href":"/product/lead-generation","name":"Lead generation","description":"Amp up ROI with lead gen forms.","trackingLabel":"product-lead-generation","trackingProperty":"main-nav-legacy"},{"href":"/product/video-seo","name":"SEO","description":"Get more eyeballs on your videos.","trackingLabel":"product-seo","trackingProperty":"main-nav-legacy"},{"href":"/product/interactive-video","name":"Engagement","description":"Encourage interaction with your content.","trackingLabel":"product-engagement","trackingProperty":"main-nav-legacy"},{"href":"/product/platform","name":"Wistia API","description":"Build custom video experiences for your site.","trackingLabel":"product-platform","trackingProperty":"main-nav-legacy"}]},{"label":"Video creation","id":"create","icon":"soapbox","children":[{"href":"/product/video-recording","name":"Recording","description":"Capture yourself, your screen, or both.","trackingLabel":"product-recording","trackingProperty":"main-nav-legacy"},{"href":"/product/video-editing","name":"Editing","description":"Trim and polish videos in a snap.","trackingLabel":"product-editing","trackingProperty":"main-nav-legacy"},{"href":"/product/collaboration","name":"Collaboration","description":"Your team鈥檚 feedback, all in one place.","trackingLabel":"product-collaboration","trackingProperty":"main-nav-legacy"}]},{"label":"Video analytics","id":"analytics","icon":"stats","children":[{"href":"/product/analytics","name":"Analytics","description":"All things video performance.","trackingLabel":"product-analytics","trackingProperty":"main-nav-legacy"}]},{"label":"Video integrations","id":"integrations","icon":"integrations","children":[{"href":"/product/marketing-automation","name":"Marketing automation","description":"Use video with HubSpot, Marketo, or Pardot","trackingLabel":"product-marketing-automation","trackingProperty":"main-nav-legacy"},{"href":"/integrations","name":"All integrations","description":"See Wistia鈥檚 full integrations library.","trackingLabel":"product-all-integrations","trackingProperty":"main-nav-legacy"}]}],"cta":{"buttonText":"Features Overview","buttonUrl":"/product","trackingLabel":"product-features-overview","trackingProperty":"main-nav-legacy"}},{"label":"Learning Center","id":"learn","description":"Go from a camera-shy beginner to a video marketing pro.","href":"/learn","trackingLabel":"learning-center-menu","trackingProperty":"main-nav-legacy","featuredLinks":[{"href":"/learn/marketing/video-marketing-statistics","name":"2025 State of Video Report","description":"Level up your video strategy with insights from millions of videos, 2.7 million hours of content, and 1,300+ professionals.","image":"/static/images/nav/sov-2025-report-concert-ticket-desktop.jpg","mobileImage":"/static/images/nav/sov-2025-report-concert-ticket-mobile.jpg","trackingData":{"action":"click","category":"sov2025","label":"sov-learning-center-menu","property":"sov-learning-center-menu"}}],"secondaryNav":[{"href":"/learn","name":"Blog","trackingLabel":"learning-center-blog","trackingProperty":"main-nav-legacy"},{"href":"https://support.wistia.com","name":"Support","trackingLabel":"learning-center-support","trackingProperty":"main-nav-legacy"},{"href":"https://docs.wistia.com","name":"Developer Docs","trackingLabel":"learning-center-developer-docs","trackingProperty":"main-nav-legacy"},{"href":"/learn/showcase","name":"Customer Stories","trackingLabel":"learning-center-customer-stories","trackingProperty":"main-nav-legacy"},{"href":"/events","name":"Webinars","trackingLabel":"learning-center-events","trackingProperty":"main-nav-legacy"},{"href":"/watch","name":"Tutorial Videos","trackingLabel":"learning-center-watch","trackingProperty":"main-nav-legacy"},{"href":"/resources/free-downloads","name":"Asset Library","trackingLabel":"learning-center-asset-library","trackingProperty":"main-nav-legacy"}],"accentColor":"#00c185","tertiaryNav":[{"label":"Blog Categories","id":"blog-categories","children":[{"href":"/learn/marketing","name":"Marketing","trackingLabel":"learning-center-marketing","trackingProperty":"main-nav-legacy"},{"href":"/learn/production","name":"Production","trackingLabel":"learning-center-production","trackingProperty":"main-nav-legacy"},{"href":"/learn/product-updates","name":"Product Updates","trackingLabel":"learning-center-product-updates","trackingProperty":"main-nav-legacy"},{"href":"/learn/culture","name":"Wistia Culture","trackingLabel":"learning-center-wistia-culture","trackingProperty":"main-nav-legacy"}]}],"cta":{"buttonText":"Subscribe now","buttonUrl":"/learn#subscribe","trackingLabel":"learning-center-subscribe-now","trackingProperty":"main-nav-legacy"}},{"label":"Pricing","id":"pricing","accentColor":"#815fe0","href":"/pricing","trackingLabel":"pricing-nav","trackingProperty":"main-nav-legacy"},{"label":"Watch Demo","id":"watch-demo","accentColor":"#fa50a0","href":"/demo","trackingLabel":"watch-a-demo-nav","trackingProperty":"main-nav-legacy"}],"pageAssets":{"EpisodeIndexAssets":{"bgImage":{"__type":"asset","contentType":"image/jpeg","fileName":"Show biz background_seamless@2x.jpg","height":1061,"id":"1Tb4KPdeuuXK3AhSR72jfU","size":34758,"title":"Show-biz-background@2x","url":"https://images.ctfassets.net/j7pfe8y48ry3/1Tb4KPdeuuXK3AhSR72jfU/ab9618dae26e2e8d43c46b4b463e1cd8/Show_biz_background_seamless_2x.jpg","width":1883},"cameraImage":{"__type":"asset","contentType":"image/png","description":"Old fashioned movie camera","fileName":"show-business-movie-camera@2x-2.png","height":895,"id":"4va0k6moqLwJps5X8acH0f","size":240435,"title":"show-business-movie-camera@2x","url":"https://images.ctfassets.net/j7pfe8y48ry3/4va0k6moqLwJps5X8acH0f/3da5387e8c3bb391cdd62057f5fa0c6e/show-business-movie-camera_2x-2.png","width":1048},"headerImage":{"__type":"asset","contentType":"image/png","description":"Television, headphones, mic, and floppy disks on a tropical island","fileName":"image 153@2x 2.png","height":736,"id":"2FnaqSBpDIQ3j2UnxgTVM1","size":238088,"title":"show-business-index-header@2x","url":"https://images.ctfassets.net/j7pfe8y48ry3/2FnaqSBpDIQ3j2UnxgTVM1/f25408462245da7823b5806d026f2f9c/image_153_2x_2.png","width":1120},"menuImage":{"__type":"asset","contentType":"image/png","description":"Trophy containing a movie camera","fileName":"show-business-trophy@2x.png","height":387,"id":"4GBPlX2kyOIneSoTahbgNj","size":88889,"title":"show-business-trophy@2x","url":"https://images.ctfassets.net/j7pfe8y48ry3/4GBPlX2kyOIneSoTahbgNj/88466200c298f93e5202ce0e50778f8d/show-business-trophy_2x.png","width":240},"metaImage":{"__type":"asset","contentType":"image/jpeg","description":"Show Business from Wistia Studios","fileName":"Show-Business-Teaser-OG-image@2x.jpg","height":627,"id":"42GoUvllSmPVAKrHVR1U7J","size":38890,"title":"Show-Business-Teaser-OG-image@2x","url":"https://images.ctfassets.net/j7pfe8y48ry3/42GoUvllSmPVAKrHVR1U7J/2c9b601f58106a8b3ebe1b6fb1af4cee/Show-Business-Teaser-OG-image_2x.jpg","width":1200},"parachuteImage":{"__type":"asset","contentType":"image/png","description":"Box with a parachute","fileName":"show-business-parachute-box@2x-2.png","height":1032,"id":"78reIVE5L47bYfmSea3FB","size":85971,"title":"show-business-parachute-box@2x","url":"https://images.ctfassets.net/j7pfe8y48ry3/78reIVE5L47bYfmSea3FB/5b0a8fa8e0b9b82ec197b64cd2903980/show-business-parachute-box_2x-2.png","width":828},"episodeThumbnail1":{"__type":"asset","contentType":"image/jpeg","fileName":"Show-Business-Index-Thumbnail_E01@2x.jpg","height":350,"id":"3yCPzR119cBbJQzN0UkS6s","size":216160,"title":"Show-Business-Index-Thumbnail E01@2x","url":"https://images.ctfassets.net/j7pfe8y48ry3/3yCPzR119cBbJQzN0UkS6s/4e75a2b09460c0becc5f289270a44154/Show-Business-Index-Thumbnail_E01_2x.jpg","width":620},"episodeThumbnail2":{"__type":"asset","contentType":"image/jpeg","fileName":"Show-Business-Index-Thumbnail_E02@2x.jpg","height":348,"id":"5Y6JhcxNMDMvCZTMYttHUe","size":157685,"title":"Show-Business-Index-Thumbnail E02@2x","url":"https://images.ctfassets.net/j7pfe8y48ry3/5Y6JhcxNMDMvCZTMYttHUe/5305aa77a3051fef194db51c021a411e/Show-Business-Index-Thumbnail_E02_2x.jpg","width":620},"episodeThumbnail3":{"__type":"asset","contentType":"image/jpeg","fileName":"Show-Business-Index-Thumbnail_E03@2x.jpg","height":350,"id":"1XZnsQ6O9a7MHu5Ow5BtZ6","size":59207,"title":"Show-Business-Index-Thumbnail E03@2x","url":"https://images.ctfassets.net/j7pfe8y48ry3/1XZnsQ6O9a7MHu5Ow5BtZ6/acbb0399164aec2fb3185c85eb15c207/Show-Business-Index-Thumbnail_E03_2x.jpg","width":620},"episodeThumbnail4":{"__type":"asset","contentType":"image/jpeg","fileName":"Show-Business-Index-Thumbnail_E04@2x.jpg","height":350,"id":"4wvjGzZRyZLfkAw7N9QrsC","size":152989,"title":"Show-Business-Index-Thumbnail E04@2x","url":"https://images.ctfassets.net/j7pfe8y48ry3/4wvjGzZRyZLfkAw7N9QrsC/9507389fe81175a04f71eafaa9409027/Show-Business-Index-Thumbnail_E04_2x.jpg","width":620},"episodeThumbnail5":{"__type":"asset","contentType":"image/jpeg","fileName":"Show-Business-Index-Thumbnail_E05@2x.jpg","height":350,"id":"28RzocHaQXbzxO1aWGBgkA","size":216665,"title":"Show-Business-Index-Thumbnail E05@2x","url":"https://images.ctfassets.net/j7pfe8y48ry3/28RzocHaQXbzxO1aWGBgkA/1ec9b36b18b9ce330cf8c92922d0f472/Show-Business-Index-Thumbnail_E05_2x.jpg","width":620},"episodeThumbnail6":{"__type":"asset","contentType":"image/jpeg","fileName":"Show-Business-Index-Thumbnail_E06@2x.jpg","height":350,"id":"6lOoQKmHFmTIoSeeFLAl0q","size":287181,"title":"Show-Business-Index-Thumbnail E06@2x","url":"https://images.ctfassets.net/j7pfe8y48ry3/6lOoQKmHFmTIoSeeFLAl0q/1b24f6845f1de6edadf88d49a6b26121/Show-Business-Index-Thumbnail_E06_2x.jpg","width":620},"episodeThumbnail7":{"__type":"asset","contentType":"image/jpeg","fileName":"Show-Business-Index-Thumbnail-E07@2x.jpg","height":349,"id":"fZh8sYRbDj9S5nRqxjvnU","size":17187,"title":"Show-Business-Index-Thumbnail E07@2x","url":"https://images.ctfassets.net/j7pfe8y48ry3/fZh8sYRbDj9S5nRqxjvnU/8a23b3541450280ccd088ad3a6b539a0/Show-Business-Index-Thumbnail-E07_2x.jpg","width":620},"episodeThumbnail8":{"__type":"asset","contentType":"image/jpeg","fileName":"Show-Business-Index-Thumbnail_E08@2x.jpg","height":350,"id":"3tSjkNZTYiUoPF7kYzZSy6","size":198790,"title":"Show-Business-Index-Thumbnail E08@2x","url":"https://images.ctfassets.net/j7pfe8y48ry3/3tSjkNZTYiUoPF7kYzZSy6/c40b6d02de11c5dcfd3085f9d93b9a50/Show-Business-Index-Thumbnail_E08_2x.jpg","width":620},"episodeThumbnail9":{"__type":"asset","contentType":"image/jpeg","fileName":"Show-Business-Index-Thumbnail_E09@2x.jpg","height":350,"id":"7hJhiWgmxyb9pUpuDVGLFa","size":233651,"title":"Show-Business-Index-Thumbnail E09@2x","url":"https://images.ctfassets.net/j7pfe8y48ry3/7hJhiWgmxyb9pUpuDVGLFa/6b237c2584a33f79c301e5fa908d21cf/Show-Business-Index-Thumbnail_E09_2x.jpg","width":620},"episodeThumbnail10":{"__type":"asset","contentType":"image/jpeg","fileName":"Show-Business-Index-Thumbnail_E10@2x.jpg","height":350,"id":"3KKBau5InZSSNzqKXPA311","size":193481,"title":"Show-Business-Index-Thumbnail E10@2x","url":"https://images.ctfassets.net/j7pfe8y48ry3/3KKBau5InZSSNzqKXPA311/f3c518607a7e1e27457e758e396a7f9a/Show-Business-Index-Thumbnail_E10_2x.jpg","width":620},"episodeThumbnail11":{"__type":"asset","contentType":"image/jpeg","fileName":"Show-Business-Index-Thumbnail_E11@2x.jpg","height":350,"id":"2u2gtKMSyranm2koSc9Yug","size":157812,"title":"Show-Business-Index-Thumbnail E11@2x","url":"https://images.ctfassets.net/j7pfe8y48ry3/2u2gtKMSyranm2koSc9Yug/931a9cba9c883fbc4237ea103aa0f944/Show-Business-Index-Thumbnail_E11_2x.jpg","width":620},"episodeThumbnail12":{"__type":"asset","contentType":"image/jpeg","fileName":"Show-Business-Index-Thumbnail_E12@2x.jpg","height":350,"id":"cFzFF9lUGj6E9Hc6gkgeR","size":281665,"title":"Show-Business-Index-Thumbnail E12@2x","url":"https://images.ctfassets.net/j7pfe8y48ry3/cFzFF9lUGj6E9Hc6gkgeR/8a6dc19856331dc9a13dee195126cf53/Show-Business-Index-Thumbnail_E12_2x.jpg","width":620},"episodeThumbnail13":{"__type":"asset","contentType":"image/jpeg","fileName":"Show-Business-Index-Thumbnail_E13@2x.jpg","height":350,"id":"VV7AyeOilW9hHEZb9Is3N","size":235587,"title":"Show-Business-Index-Thumbnail E13@2x","url":"https://images.ctfassets.net/j7pfe8y48ry3/VV7AyeOilW9hHEZb9Is3N/56d04e5d947c7c9b631e7efac2eebdeb/Show-Business-Index-Thumbnail_E13_2x.jpg","width":620},"episodeThumbnail14":{"__type":"asset","contentType":"image/jpeg","fileName":"Show-Business-Index-Thumbnail_E14@2x.jpg","height":350,"id":"7N02G1Zwp8pcVhtVz2o2V5","size":214213,"title":"Show-Business-Index-Thumbnail E14@2x","url":"https://images.ctfassets.net/j7pfe8y48ry3/7N02G1Zwp8pcVhtVz2o2V5/08ecf7f62f83078e08b53e8b8cf62fbc/Show-Business-Index-Thumbnail_E14_2x.jpg","width":620},"episodeThumbnail15":{"__type":"asset","contentType":"image/jpeg","fileName":"Show-Business-Index-Thumbnail_E15@2x.jpg","height":350,"id":"4E8l6n1FE4XBfbLEZ4INdJ","size":259539,"title":"Show-Business-Index-Thumbnail E15@2x","url":"https://images.ctfassets.net/j7pfe8y48ry3/4E8l6n1FE4XBfbLEZ4INdJ/af60a771276f25a66c1d744cbbba9336/Show-Business-Index-Thumbnail_E15_2x.jpg","width":620},"episodeThumbnail16":{"__type":"asset","contentType":"image/jpeg","fileName":"Show-Business-Index-Thumbnail_E16@2x.jpg","height":350,"id":"ypqoLd6btb67k9lA7vPCx","size":136210,"title":"Show-Business-Index-Thumbnail E16@2x","url":"https://images.ctfassets.net/j7pfe8y48ry3/ypqoLd6btb67k9lA7vPCx/b9222f1f7b7aeec6cd287719d1a0d281/Show-Business-Index-Thumbnail_E16_2x.jpg","width":620},"episodeThumbnail17":{"__type":"asset","contentType":"image/jpeg","fileName":"Show-Business-Index-Thumbnail_E17@2x.jpg","height":350,"id":"5OUHpOWwqTiC9E0HrVjxUN","size":229759,"title":"Show-Business-Index-Thumbnail E17@2x","url":"https://images.ctfassets.net/j7pfe8y48ry3/5OUHpOWwqTiC9E0HrVjxUN/01db2582b5b428e2ad779fe143dd0791/Show-Business-Index-Thumbnail_E17_2x.jpg","width":620},"episodeThumbnail18":{"__type":"asset","contentType":"image/jpeg","fileName":"Show-Business-Index-Thumbnail_E18@2x.jpg","height":350,"id":"2Hew8Mby9vwXIVuLBb1TMB","size":230540,"title":"Show-Business-Index-Thumbnail E18@2x","url":"https://images.ctfassets.net/j7pfe8y48ry3/2Hew8Mby9vwXIVuLBb1TMB/6f796f2b23a3d3d25622012f524cf480/Show-Business-Index-Thumbnail_E18_2x.jpg","width":620},"episodeThumbnail19":{"__type":"asset","contentType":"image/jpeg","fileName":"Show-Business-Index-Thumbnail_E19@2x.jpg","height":350,"id":"4iRLZppnIuNcEvvGR2InGS","size":213181,"title":"Show-Business-Index-Thumbnail E19@2x","url":"https://images.ctfassets.net/j7pfe8y48ry3/4iRLZppnIuNcEvvGR2InGS/52d1899074ebf447afd497f591a0a6c9/Show-Business-Index-Thumbnail_E19_2x.jpg","width":620},"episodeThumbnail20":{"__type":"asset","contentType":"image/jpeg","fileName":"Show-Business-Index-Thumbnail_E20@2x.jpg","height":350,"id":"21yt2784UADKr400aQ76jd","size":239788,"title":"Show-Business-Index-Thumbnail E20@2x","url":"https://images.ctfassets.net/j7pfe8y48ry3/21yt2784UADKr400aQ76jd/5a4fa1b004e1039c948af77859f024b5/Show-Business-Index-Thumbnail_E20_2x.jpg","width":620}}}},"page":"/show-business/episodes","query":{"protocol":null,"slashes":null,"auth":null,"host":null,"port":null,"hostname":null,"hash":null,"search":null,"query":{},"pathname":"/show-business/episodes","path":"/show-business/episodes","href":"/show-business/episodes"},"buildId":"C0pFa6GjK-qeGG2y4aLUn","isFallback":false,"customServer":true,"appGip":true,"head":[["meta",{"charSet":"utf-8"}],["meta",{"content":"initial-scale=1.0, width=device-width","name":"viewport"}],["link",{"href":"https://wistia.com/show-business/episodes","rel":"canonical"}],["title",{"children":"How to create a brand show | Show Business by Wistia Studios"}],["meta",{"content":"Show Business by Wistia Studios","property":"og:title"}],["meta",{"content":"Experience Show Business (a show about making shows), and learn what it takes to create a compelling video series or podcast for your brand. Sign up to start watching.","name":"description"}],["meta",{"content":"Experience Show Business (a show about making shows), and learn what it takes to create a compelling video series or podcast for your brand. Sign up to start watching.","property":"og:description"}],["meta",{"content":"https://images.ctfassets.net/j7pfe8y48ry3/42GoUvllSmPVAKrHVR1U7J/2c9b601f58106a8b3ebe1b6fb1af4cee/Show-Business-Teaser-OG-image_2x.jpg","property":"og:image"}],["meta",{"content":1200,"property":"og:image:width"}],["meta",{"content":627,"property":"og:image:height"}],["meta",{"content":"https://images.ctfassets.net/j7pfe8y48ry3/42GoUvllSmPVAKrHVR1U7J/2c9b601f58106a8b3ebe1b6fb1af4cee/Show-Business-Teaser-OG-image_2x.jpg","name":"twitter:image"}],["meta",{"content":"https://wistia.com/show-business/episodes","name":"twitter:site"}],["meta",{"content":"summary_large_image","name":"twitter:card"}]]}</script><script nomodule="" src="/_next/static/chunks/polyfills-dbf1901ee27df8c480f4.js"></script><script src="/_next/static/chunks/main-fb4f411a3ef1986b5504.js" async=""></script><script src="/_next/static/chunks/webpack-eb080e3f091731f228fb.js" async=""></script><script src="/_next/static/chunks/framework.abb8ae433da272263fe5.js" async=""></script><script src="/_next/static/chunks/commons.6cfcfded1fababf6fd3d.js" async=""></script><script src="/_next/static/chunks/fd522714bf5740cd80c86b9754a6e5f950796fa7.64af732f1c53e4d4498e.js" async=""></script><script src="/_next/static/chunks/520ae7aaf359e5c0544b4ca1137866146fbd1e4f.fb1f214cebf3aec21e99.js" async=""></script><script src="/_next/static/chunks/515240b876a621c9072d20f174f895a6ba12cd9a.f5ad7c714c43f425bce0.js" async=""></script><script src="/_next/static/chunks/330fbe027847827d3a5608defe10e7ebcaa3d570.effe53535eef51caa956.js" async=""></script><script src="/_next/static/chunks/a61be30813ad506dc09bf5f7e7ff113bd3a1d3be.ca93650dc9d72f41c536.js" async=""></script><script src="/_next/static/chunks/8df7e660525ef4512e5aa2c63f59921e8359a300.14e24714954c0a6ce0ad.js" async=""></script><script src="/_next/static/chunks/5edd1fbbb08fe3c163efcc02854b305c368db032.16b0d9277704b59f08e1.js" async=""></script><script src="/_next/static/chunks/9cd42114c354aee7da9c410337a2723d4b7b082c.9cf6e0d1d63dd8788c9e.js" async=""></script><script src="/_next/static/chunks/40cc4eaf2c099882084d74eae688c962751852db.8ddd380cfa90d3d4a6b0.js" async=""></script><script src="/_next/static/chunks/188581b5dd27e7dc2192fed6255d353f63bce7cd.c256f224c65d26f095fe.js" async=""></script><script src="/_next/static/chunks/c5b9069fd580ba964815a48fa66f7b73928fbf7c.37138b2ad2ba8961fa6b.js" async=""></script><script src="/_next/static/chunks/614c6ef001aef023d1bd5c7a1595dfdccf10949b.0feeb225b7ca9ff73313.js" async=""></script><script src="/_next/static/chunks/5be3d6e1159f18e3712574209c6e09dc2daf4ab7.71360663eaa7e2a14972.js" async=""></script><script src="/_next/static/chunks/c34316bbe068691c2c8996d6af57bd7e80360eea.d4d493b122a97c0ee450.js" async=""></script><script src="/_next/static/chunks/d514acc9c4632d67ef7744504db95b3e28132581.0fe77406639d967fc01c.js" async=""></script><script src="/_next/static/chunks/ce101d8a1aecac5c527cf5f265975de695211384.41818262237b3db43769.js" async=""></script><script src="/_next/static/chunks/f6bb32b5ee09e5758a7e125c81ac02c81ea5bd49.c96ce3a87e7089d7a2a7.js" async=""></script><script src="/_next/static/chunks/0214f44f2608a9a3de00ee5c1f0841b37b278eea.f957167dff2f1035c665.js" async=""></script><script src="/_next/static/chunks/pages/_app-ebb618b841b98c33fe6b.js" async=""></script><script src="/_next/static/chunks/775d10aeb5be9f7fb5f1f37388df0e63c95471f0.d7fb2d76d90a409a881f.js" async=""></script><script src="/_next/static/chunks/pages/show-business/episodes-daf4f5d719f6a836567a.js" async=""></script><script src="/_next/static/C0pFa6GjK-qeGG2y4aLUn/_buildManifest.js" async=""></script><script src="/_next/static/C0pFa6GjK-qeGG2y4aLUn/_ssgManifest.js" async=""></script><script>window.dataLayer = [ { 'gtm.start': Date.now(), event: 'gtm.js' } ];</script><script async="" src="https://www.googletagmanager.com/gtm.js?id=GTM-WJT32MJ"></script><script> window.addEventListener('load', function() { setTimeout(function() { window.dataLayer.push({ event: 'storefront.pageView' }); }); });; </script><div id="fb-root"></div><script async="" defer="" crossorigin="anonymous" src="https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v12.0" nonce="MJ9T9bH9"></script></body></html>