CINXE.COM

<!DOCTYPE html> <html lang="en" dir="ltr"> <head><script type="text/javascript" src="https://web-static.archive.org/_static/js/bundle-playback.js?v=7YQSqjSh" charset="utf-8"></script> <script type="text/javascript" src="https://web-static.archive.org/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="https://web-static.archive.org/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("https://www.networkadvertising.org/code-enforcement/code","20200516174417","https://web.archive.org/","web","https://web-static.archive.org/_static/", "1589651057"); </script> <link rel="stylesheet" type="text/css" href="https://web-static.archive.org/_static/css/banner-styles.css?v=p7PEIJWi" /> <link rel="stylesheet" type="text/css" href="https://web-static.archive.org/_static/css/iconochive.css?v=3PDvdIFv" />  <meta charset="utf-8"/> <meta http-equiv="x-dns-prefetch-control" content="on"/> <link rel="dns-prefetch" href="//web.archive.org/web/20200516174417/https://dg1pu8fiy5cr6.cloudfront.net/"/>  <link rel="shortcut icon" href="https://web.archive.org/web/20200516174417im_/https://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/nai_favicon.png" type="image/png"/> <link rel="shortlink" href="/web/20200516174417/https://www.networkadvertising.org/node/381/"/> <meta name="Generator" content="Drupal 7 (http://drupal.org)"/> <link rel="canonical" href="/web/20200516174417/https://www.networkadvertising.org/code-enforcement/code/"/> <title>The NAI Code of Conduct | NAI: Network Advertising Initiative</title> <meta name="MobileOptimized" content="width"> <meta name="HandheldFriendly" content="true"> <meta name="viewport" content="width=device-width"> <link type="text/css" rel="stylesheet" href="https://web.archive.org/web/20200516174417cs_/https://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/cdn/css/https/css_z-LkkQhno1Us3jf7DDv392kDx47ss6n0iBpM3La05XA.css" media="all"/> <link type="text/css" rel="stylesheet" href="https://web.archive.org/web/20200516174417cs_/https://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/cdn/css/https/css_EHOFByR2xFtNh_6F1oj0UyU3LM5AU9wjOBlpemqdGWw.css" media="all"/> <link type="text/css" rel="stylesheet" href="https://web.archive.org/web/20200516174417cs_/https://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/cdn/css/https/css_W10L-5unh91Qx_3N6jnOei2Xllik_KkhqEOkz-fraks.css" media="all"/> <link type="text/css" rel="stylesheet" href="https://web.archive.org/web/20200516174417cs_/https://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/cdn/css/https/css_yzbWgwkKtJqoUlNh-nbMABIVmFIXhB3y0OVN4N8eBT0.css" media="print"/> <style type="text/css"> @import url(//web.archive.org/web/20200516174417cs_/https://fonts.googleapis.com/css?family=Oswald::400,300,700); @import url(//web.archive.org/web/20200516174417cs_/https://fonts.googleapis.com/css?family=Gudea:700,400,400italic); </style> <script src="https://web.archive.org/web/20200516174417js_/https://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/js/js_0RyHJ63yYLuaWsodCPCgSD8dcTIA0dqcDf8-7c2XdBw.js"></script> <script src="https://web.archive.org/web/20200516174417js_/https://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/js/js_QniX-x7pWSCZJ9V1D0zMDUy1N2mdDbna4mXE_9gkRAo.js"></script> <script src="https://web.archive.org/web/20200516174417js_/https://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/js/js_FbUgRVtZbOTBXXstJZj8W1tcF3dygHsgTXpv_zoWaxs.js"></script> <script src="https://web.archive.org/web/20200516174417js_/https://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/js/js_gPqjYq7fqdMzw8-29XWQIVoDSWTmZCGy9OqaHppNxuQ.js"></script> <script>(function(i,s,o,g,r,a,m){i["GoogleAnalyticsObject"]=r;i[r]=i[r]||function(){(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)})(window,document,"script","//web.archive.org/web/20200516174417/https://www.google-analytics.com/analytics.js","ga");ga("create", "UA-2473248-1", {"cookieDomain":"auto"});ga("send", "pageview");</script> <script src="https://web.archive.org/web/20200516174417js_/https://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/js/js_eL1VXHjp07g71Ejg0mCHEIu67phuviHizpAnKlHdVw4.js"></script> <script>jQuery.extend(Drupal.settings, {"basePath":"\/","pathPrefix":"","ajaxPageState":{"theme":"nai2","theme_token":"NeFDnEXayqCOQ2UeqxHg5LeJ7zDx-IlkUO7iutNCh4k","js":{"sites\/all\/modules\/jquery_update\/replace\/jquery\/1.7\/jquery.min.js":1,"misc\/jquery-extend-3.4.0.js":1,"misc\/jquery.once.js":1,"misc\/drupal.js":1,"sites\/all\/modules\/nice_menus\/js\/jquery.bgiframe.js":1,"sites\/all\/modules\/nice_menus\/js\/jquery.hoverIntent.js":1,"sites\/all\/modules\/nice_menus\/js\/superfish.js":1,"sites\/all\/modules\/nice_menus\/js\/nice_menus.js":1,"sites\/all\/modules\/nai\/js\/nai.js":1,"sites\/all\/modules\/google_analytics\/googleanalytics.js":1,"0":1,"sites\/all\/libraries\/slidejs\/jquery.slides.js":1,"sites\/all\/themes\/nai2\/js\/nai_slider.js":1,"sites\/all\/themes\/nai2\/js\/agree.js":1,"sites\/all\/themes\/nai2\/js\/hover-menu-mobile.js":1},"css":{"modules\/system\/system.base.css":1,"modules\/system\/system.menus.css":1,"modules\/system\/system.messages.css":1,"modules\/system\/system.theme.css":1,"modules\/comment\/comment.css":1,"sites\/all\/modules\/date\/date_api\/date.css":1,"sites\/all\/modules\/date\/date_popup\/themes\/datepicker.1.7.css":1,"modules\/field\/theme\/field.css":1,"modules\/node\/node.css":1,"modules\/user\/user.css":1,"sites\/all\/modules\/calendar\/css\/calendar_multiday.css":1,"sites\/all\/modules\/views\/css\/views.css":1,"sites\/all\/modules\/ckeditor\/css\/ckeditor.css":1,"sites\/all\/modules\/ctools\/css\/ctools.css":1,"sites\/all\/modules\/nice_menus\/css\/nice_menus.css":1,"sites\/all\/modules\/nice_menus\/css\/nice_menus_default.css":1,"sites\/all\/modules\/panels\/css\/panels.css":1,"sites\/all\/themes\/nai2\/system.base.css":1,"sites\/all\/themes\/nai2\/system.menus.css":1,"sites\/all\/themes\/nai2\/system.messages.css":1,"sites\/all\/themes\/nai2\/system.theme.css":1,"sites\/all\/themes\/nai2\/comment.css":1,"sites\/all\/themes\/nai2\/node.css":1,"sites\/all\/themes\/nai2\/old_css\/html-reset.css":1,"sites\/all\/themes\/nai2\/old_css\/wireframes.css":1,"sites\/all\/themes\/nai2\/old_css\/layout-fixed.css":1,"sites\/all\/themes\/nai2\/old_css\/tabs.css":1,"sites\/all\/themes\/nai2\/old_css\/messages.css":1,"sites\/all\/themes\/nai2\/old_css\/pages.css":1,"sites\/all\/themes\/nai2\/old_css\/block-editing.css":1,"sites\/all\/themes\/nai2\/old_css\/blocks.css":1,"sites\/all\/themes\/nai2\/old_css\/navigation.css":1,"sites\/all\/themes\/nai2\/old_css\/panels-styles.css":1,"sites\/all\/themes\/nai2\/old_css\/views-styles.css":1,"sites\/all\/themes\/nai2\/old_css\/nodes.css":1,"sites\/all\/themes\/nai2\/old_css\/comments.css":1,"sites\/all\/themes\/nai2\/old_css\/forms.css":1,"sites\/all\/themes\/nai2\/old_css\/fields.css":1,"sites\/all\/themes\/nai2\/fontawesome\/css\/font-awesome.min.css":1,"sites\/all\/themes\/nai2\/old_css\/slideshow.css":1,"sites\/all\/themes\/nai2\/old_css\/nai.css":1,"sites\/all\/themes\/nai2\/old_css\/primary-links.css":1,"sites\/all\/themes\/nai2\/old_css\/print.css":1}},"nice_menus_options":{"delay":"800","speed":"fast"},"googleanalytics":{"trackOutbound":1,"trackMailto":1,"trackDownload":1,"trackDownloadExtensions":"7z|aac|arc|arj|asf|asx|avi|bin|csv|doc(x|m)?|dot(x|m)?|exe|flv|gif|gz|gzip|hqx|jar|jpe?g|js|mp(2|3|4|e?g)|mov(ie)?|msi|msp|pdf|phps|png|ppt(x|m)?|pot(x|m)?|pps(x|m)?|ppam|sld(x|m)?|thmx|qtm?|ra(m|r)?|sea|sit|tar|tgz|torrent|txt|wav|wma|wmv|wpd|xls(x|m|b)?|xlt(x|m)|xlam|xml|z|zip"}});</script>  </head> <body class="html not-front not-logged-in one-sidebar sidebar-second page-node page-node- page-node-381 node-type-page section-code-enforcement">  <p class="skip-link__wrapper"> <a href="#main-menu" class="skip-link visually-hidden visually-hidden--focusable" id="skip-link">Jump to navigation</a> </p> <div id="page-wrapper"> <div id="page" class=" page"> <div id="header"> <div class="section clearfix with-navigation"> <div id="social-media-wrapper"> <ul> <li> <a href="https://web.archive.org/web/20200516174417/https://www.linkedin.com/company/network-advertising-initiative-nai-"> <img src="/web/20200516174417im_/https://www.networkadvertising.org/sites/all/themes/nai2/images/linkedin-2.png" alt="" height="25"/> </a> </li> <li> <a href="https://web.archive.org/web/20200516174417/https://www.facebook.com/pages/Network-Advertising-Initiative/1404760919736948"> <img src="/web/20200516174417im_/https://www.networkadvertising.org/sites/all/themes/nai2/images/facebook-3.png" alt="" height="25"/> </a> </li> <li> <a href="https://web.archive.org/web/20200516174417/https://twitter.com/NAI"> <img src="/web/20200516174417im_/https://www.networkadvertising.org/sites/all/themes/nai2/images/twitter.png" alt="" height="25"/> </a> </li> </ul> </div> <a href="/web/20200516174417/https://www.networkadvertising.org/" title="Home" rel="home" id="logo"><img src="https://web.archive.org/web/20200516174417im_/https://dg1pu8fiy5cr6.cloudfront.net/sites/all/themes/nai2/logo.png" alt="Home"/></a> <div id="navigation"> <div class="section clearfix"> <ul class="nice-menu nice-menu-down nice-menu-main-menu" id="nice-menu-0"><li class="menu__item menu-162 menuparent menu-path-about-nai first odd "><a href="/web/20200516174417/https://www.networkadvertising.org/about-nai/" title="" class="menu__link">Who We Are</a><ul><li class="menu__item menu-300 menu-path-about-nai-our-team first odd "><a href="/web/20200516174417/https://www.networkadvertising.org/about-nai/our-team/" title="" class="menu__link">Our Team</a></li> <li class="menu__item menu-283 menu-path-about-nai-board-of-directors even "><a href="/web/20200516174417/https://www.networkadvertising.org/about-nai/board-of-directors/" class="menu__link">Board</a></li> <li class="menu__item menu-175 menu-path-participating-networks odd "><a href="/web/20200516174417/https://www.networkadvertising.org/participating-networks/" title="" class="menu__link">Members</a></li> <li class="menu__item menu-165 menu-path-node-9 even "><a href="/web/20200516174417/https://www.networkadvertising.org/about-nai/about-nai/" class="menu__link">About NAI</a></li> <li class="menu__item menu-166 menu-path-node-10 odd "><a href="/web/20200516174417/https://www.networkadvertising.org/about-nai/nai-news/" class="menu__link">NAI in the News</a></li> <li class="menu__item menu-1394 menu-path-node-483 even last"><a href="/web/20200516174417/https://www.networkadvertising.org/about-nai/careers/" class="menu__link">Careers</a></li> </ul></li> <li class="menu__item menu-177 menuparent menu-path-node-321 even "><a href="/web/20200516174417/https://www.networkadvertising.org/understanding-online-advertising/" title="" class="menu__link">About Online Advertising</a><ul><li class="menu__item menu-976 menu-path-node-328 first odd "><a href="/web/20200516174417/https://www.networkadvertising.org/understanding-online-advertising/what-is-it/" class="menu__link">What is it?</a></li> <li class="menu__item menu-977 menu-path-node-329 even "><a href="/web/20200516174417/https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work/" class="menu__link">How does it work?</a></li> <li class="menu__item menu-978 menu-path-node-330 odd "><a href="/web/20200516174417/https://www.networkadvertising.org/understanding-online-advertising/how-does-it-benefit-me/" class="menu__link">How does it benefit me?</a></li> <li class="menu__item menu-979 menu-path-node-331 even "><a href="/web/20200516174417/https://www.networkadvertising.org/understanding-online-advertising/what-are-my-options/" class="menu__link">What are my options?</a></li> <li class="menu__item menu-2513 menu-path-faq-page odd "><a href="/web/20200516174417/https://www.networkadvertising.org/faq/" title="" class="menu__link">FAQs</a></li> <li class="menu__item menu-1280 menu-path-understanding-online-advertising-glossary even last"><a href="/web/20200516174417/https://www.networkadvertising.org/understanding-online-advertising/glossary/" title="" class="menu__link">Glossary</a></li> </ul></li> <li class="menu__item menu-287 menuparent menu-path-node-164 odd "><a href="/web/20200516174417/https://www.networkadvertising.org/code-enforcement/" class="menu__link">Code & Enforcement</a><ul><li class="menu__item menu-1392 menu-path-networkadvertisingorg-code-enforcement-code first odd "><a href="https://web.archive.org/web/20200516174417/http://www.networkadvertising.org/code-enforcement/code" title="" class="menu__link">Code</a></li> <li class="menu__item menu-285 menu-path-node-163 even last"><a href="/web/20200516174417/https://www.networkadvertising.org/code-enforcement/enforcement/" class="menu__link">Enforcement</a></li> </ul></li> <li class="menu__item menu-169 menu-path-blog even "><a href="/web/20200516174417/https://www.networkadvertising.org/blog/" title="" class="menu__link">Blog</a></li> <li class="menu__item menu-2671 menu-path-node-983 odd "><a href="/web/20200516174417/https://www.networkadvertising.org/public-policy-updates/" class="menu__link">Public Policy</a></li> <li class="menu__item menu-290 menuparent menu-path-contact-support even "><a href="/web/20200516174417/https://www.networkadvertising.org/contact-support/" title="" class="menu__link">Contact & Support</a><ul><li class="menu__item menu-808 menu-path-node-166 first odd last"><a href="/web/20200516174417/https://www.networkadvertising.org/contact-support/report-problem/" title="Report a Problem" class="menu__link">Report a Problem</a></li> </ul></li> <li class="menu__item menu-172 menu-path-node-15 odd last"><a href="/web/20200516174417/https://www.networkadvertising.org/join-nai/" class="menu__link">Join NAI</a></li> </ul> </div> </div> </div> <div id="banner"> <a href="https://web.archive.org/web/20200516174417/http://optout.networkadvertising.org/#!/"><span id="opt-out-small"></span></a> </div> </div> <div id="main-wrapper"> <div id="main" class="clearfix"> <div id="content" class="column"> <div class="section"> <a href="#skip-link" class="visually-hidden visually-hidden--focusable" id="main-content">Back to top</a> <h1 class="title">The NAI Code of Conduct</h1> <nav class="breadcrumb" role="navigation"><h2 class="breadcrumb__title">You are here</h2><ol class="breadcrumb__list"><li class="breadcrumb__item"><a href="/web/20200516174417/https://www.networkadvertising.org/">Home</a><span class="breadcrumb__separator"> › </span></li></ol></nav> <div id="content-area"> <div id="node-381" class="node node-page view-mode-full clearfix"> <div class="content"> <div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><h2><strong>The NAI Code of Conduct</strong></h2> <p>The <a href="https://web.archive.org/web/20200516174417/https://www.networkadvertising.org/sites/default/files/nai_code2020.pdf" target="_blank">NAI Code of Conduct</a><a href="https://web.archive.org/web/20200516174417/https://www.networkadvertising.org/sites/default/files/nai_code2020.pdf"> </a>is a set of self-regulatory principles that require NAI member companies to provide notice and choice with respect to Interest-Based Advertising (IBA), Cross-App Advertising (CAA), and Retargeting (collectively, Tailored Advertising) as well as Ad Delivery and Reporting (ADR) activities. The Code, initially published in 2000 to cover web-based data collection and use, was significantly revised in 2008, 2013, and 2015, and before a major revision for 2020. The Mobile Application Code, addressing data collection and use in the mobile application space, was first published in 2013, and was updated in 2015 before being integrated into the 2018 Code.</p> <p>The <a href="https://web.archive.org/web/20200516174417/https://www.networkadvertising.org/sites/default/files/nai_code2020.pdf" target="_blank">2020 Code</a> is a major update to the 2018 Code, which merged the <a href="https://web.archive.org/web/20200516174417/https://www.networkadvertising.org/sites/default/files/NAI_Code15encr.pdf">2015 update to the NAI Code of Conduct </a><a href="/web/20200516174417/https://www.networkadvertising.org/mobile/NAI_MobileCode15_NLT.pdf">2015 Update to the Mobile Application Code</a> and includes references to all NAI Guidance documents current at the time of publication, including <a href="/web/20200516174417/https://www.networkadvertising.org/pdfs/NAI_Cross_Device_Guidance.pdf">Cross Device Guidance</a>. The 2020 Code expands its scope to cover the use of user-level offline data for certain targeted advertising uses, it expands Opt-In Consent requirements for new uses of data such as Precise Location Information, it incorporates the Guidance for NAI Members: Viewed Content Advertising, and it introduces several new definitions and terminology updates. NAI staff began enforcing the 2020 Code on January 1, 2020.</p> <p>The Code addresses the types of data that member companies can use for advertising purposes and imposes a host of substantive restrictions on member companies' collection, use, and transfer of data used for Tailored Advertising.</p> <p>In the web space, these activities were traditionally conducted using HTTP cookies. However, as new technologies emerge additional guidance was needed to help clarify how the requirements of the Code apply to these new technologies. In May 2015, the NAI released its Guidance for NAI Members: Use of Non-Cookie Technologies for Interest-Based Advertising Consistent with the NAI principles and Code of Conduct (<a href="/web/20200516174417/https://www.networkadvertising.org/sites/default/files/NAI_BeyondCookies_NL.pdf">Beyond Cookies Guidance</a>). Please see our <a href="/web/20200516174417/https://www.networkadvertising.org/code-enforcement/faqs-non-cookie-technologies">Non-Cookie Technologies FAQ</a> for more information.</p> <p>The NAI Code mandates that member companies provide users a means to opt out of Tailored Advertising. For web-based Tailored Advertising, the <a href="https://web.archive.org/web/20200516174417/http://optout.networkadvertising.org/"> NAI provides an opt-out tool</a> -- a simple web-based utility that allows users to opt out of receiving targeted ads from member companies. Integration with this tool requires member companies to provide consumers a means to opt out of Interest-Based Advertising via HTTP cookies. The NAI also requires its members to provide users with a means to opt out of Tailored Advertising in the mobile application space, and offers information about the <a href="/web/20200516174417/https://www.networkadvertising.org/mobile-choice">choices available to users on mobile devices.</a></p> <p>To help ensure that members abide by the NAI Code, the NAI has a robust compliance program, including sanctions mechanisms. Find out more about our <a href="/web/20200516174417/https://www.networkadvertising.org/code-enforcement/enforcement">enforcement program here</a>. Or, you can also <a href="https://web.archive.org/web/20200516174417/http://www.networkadvertising.org/contact-support/report-problem/i-would-report-violation-of-nai-principles-nai-member-company">file a complaint about a member</a>.</p> <p><span style="font-size:1.3em"><strong><a href="https://web.archive.org/web/20200516174417/http://www.networkadvertising.org/code-enforcement/code/FAQs" style="font-size: 1.3em; line-height: 1.3em;">Click here for answers to the following questions about the NAI Code.</a></strong></span></p> <ol><li><a href="https://web.archive.org/web/20200516174417/http://www.networkadvertising.org/code-enforcement/code/FAQs#1" target="_self">How does the NAI Code of Conduct work?</a></li> <li><a href="https://web.archive.org/web/20200516174417/http://www.networkadvertising.org/code-enforcement/code/FAQs#2" target="_self">What version of the NAI Code will be in effect in 2020?</a></li> <li><a href="https://web.archive.org/web/20200516174417/http://www.networkadvertising.org/code-enforcement/code/FAQs#3" target="_self">Does the Code cover business practices on mobile devices?</a></li> <li><a href="https://web.archive.org/web/20200516174417/http://www.networkadvertising.org/code-enforcement/code/FAQs#4" target="_self">What is the purpose of the commentary to the Code?</a></li> <li><a href="https://web.archive.org/web/20200516174417/http://www.networkadvertising.org/code-enforcement/code/FAQs#5" target="_self">How detailed should my privacy policy be in describing my data collection and use practices?</a></li> <li><a href="https://web.archive.org/web/20200516174417/http://www.networkadvertising.org/code-enforcement/code/FAQs#6" target="_self">There are already new developments that are not covered in the NAI Code. Doesn’t this create a major gap in your program?</a></li> <li><a href="https://web.archive.org/web/20200516174417/http://www.networkadvertising.org/code-enforcement/code/FAQs#7" target="_self">When was the NAI Code last revised?</a></li> <li><a href="https://web.archive.org/web/20200516174417/http://www.networkadvertising.org/code-enforcement/code/FAQs#8">Who can enforce the NAI Code?</a></li> </ol></div></div></div> </div> </div> </div> </div> </div> <div class="region region-sidebar-second column sidebar"> <div class="section"> <div class="block block-block first last odd" id="block-block-12"> <p><strong>More info . . .</strong></p> <p><a href="/web/20200516174417/https://www.networkadvertising.org/sites/default/files/nai_code2020.pdf" target="_blank"><img alt="" src="https://web.archive.org/web/20200516174417im_/https://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/imce/nai_pdf.png" style="height:71px; width:209px"/></a></p> <ul><li><strong><a href="/web/20200516174417/https://www.networkadvertising.org/sites/default/files/nai_code2020.pdf">Download the 2020 NAI Code</a></strong></li> <li><strong><a href="/web/20200516174417/https://www.networkadvertising.org/sites/default/files/nai_healthtargeting2020.pdf">Download Health Audience Segments Guidance</a></strong></li> <li><strong><a href="/web/20200516174417/https://www.networkadvertising.org/sites/default/files/final_nai_optinconsent-guidance19_final.pdf">Download Opt-In Consent Guidance</a></strong></li> <li><strong><a href="/web/20200516174417/https://www.networkadvertising.org/sites/default/files/naiguidance_viewedcontentadvertising.pdf">Download Viewed Content Advertising Guidance</a></strong></li> <li><strong><a href="/web/20200516174417/https://www.networkadvertising.org/pdfs/NAI_Cross_Device_Guidance.pdf">Download Cross Device Guidance</a></strong></li> <li><strong><a href="/web/20200516174417/https://www.networkadvertising.org/sites/default/files/NAI_BeyondCookies_NL.pdf">Download Beyond Cookies Guidance</a></strong></li> <li><strong><a href="/web/20200516174417/https://www.networkadvertising.org/code-enforcement/faqs-non-cookie-technologies">Read Non-Cookie Technologies FAQs</a></strong></li> <li><strong><a href="https://web.archive.org/web/20200516174417/http://www.networkadvertising.org/sites/default/files/nai_impreciselocation2.pdf">Download NAI Imprecise Location Guidance</a></strong></li> <li><a href="/web/20200516174417/https://www.networkadvertising.org/code-enforcement/enforcement">Learn about Code enforcement</a></li> <li><a href="/web/20200516174417/https://www.networkadvertising.org/about-nai">Learn more about the NAI</a></li> <li><a href="/web/20200516174417/https://www.networkadvertising.org/understanding-online-advertising">Learn more about Interest-Based Advertising</a></li> <li><a href="/web/20200516174417/https://www.networkadvertising.org/pdfs/NAIConfidentialityPolicy.pdf">Our Confidentiality Policy</a></li> </ul> </div> </div> </div> </div> </div> </div> </div> <div id="footer"> <div class="section"> <div class="section"> <h2 class="element-invisible">Main menu</h2><ul class="links inline links__system_secondary_menu" id="secondary-menu"><li class="menu-1267 first"><a href="/web/20200516174417/https://www.networkadvertising.org/choices/" title="">Opt Out</a></li> <li class="menu-1578"><a href="/web/20200516174417/https://www.networkadvertising.org/mobile-choice/" title="">Mobile Opt Out</a></li> <li class="menu-811"><a href="/web/20200516174417/https://www.networkadvertising.org/privacy-policy/" title="">Privacy</a></li> <li class="menu-187"><a href="/web/20200516174417/https://www.networkadvertising.org/terms-of-use/" title="">Terms</a></li> <li class="menu-185 last"><a href="/web/20200516174417/https://www.networkadvertising.org/user/login/" title="">Members Only Login</a></li> </ul> <footer class="footer region region-footer" role="contentinfo"> <div class="block block-block first last odd" id="block-block-37"> <p>© 2020 Network Advertising Initiative. All Rights Reserved.</p> </div> </footer> </div> </div> </div> </body> </html>