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data-has-ssr-src="" style="--wix-img-max-width:max(64px, 100%)"><img alt="Writer's picture"/></wow-image></span><span title="John Sviokla" class="tQ0Q1A user-name dlINDG" data-hook="user-name">John Sviokla</span></span></span></span><span class="F4tRtJ"><span class="Ki_0_s rmqd9q blog-separator-background-color"></span></span><span class="F4tRtJ"><div class="xUuoH9 MBUSKJ"><span class="UZa2Xr"><span title="Nov 17, 2022" class="post-metadata__date time-ago" data-hook="time-ago">Nov 17, 2022</span></span></div></span></div><div class="UPa2xo JDQ812"><button class="u5Zxn8 jG7PL8 _EA3Ke more-button" type="button" aria-pressed="false" aria-label="More actions" id="more-button-6f60fd56-1239-4f77-9543-b80eae514909" data-hook="more-button"><span class="Bvf4SR"><svg xmlns="http://www.w3.org/2000/svg" width="19" viewBox="0 0 19 19" role="img" class="blog-icon-fill blog-post-homepage-link-hashtag-hover-fill"><path d="M2.44398805,5.99973295 C1.62345525,5.9690612 0.980075653,5.28418875 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blog-post-title-font blog-post-title-color blog-text-color post-title blog-hover-container-element-color FG3qXk blog-post-page-title-font" data-hook="post-title"><span class="post-title__text blog-post-title-font blog-post-title-color"><span class="blog-post-title-font blog-post-title-color">Are You Swimming in Data? Three benefits of Data Visualization</span></span></h1></div></div></div></div><div class="nLG8d5" data-hook="post-description"><article class="blog-post-page-font"><div class="post-content__body stSKMK"><div class="moHCnT"><div class="moHCnT"><div style="--rce-text-color:rgb(255, 255, 255);--rce-opaque-background-color:rgb(96, 101, 128);--rce-divider-color:rgba(255, 255, 255, 0.2);--rce-active-divider-color:rgba(255, 255, 255, 0.5);--rce-highlighted-color:rgb(1, 209, 193);--rce-link-hashtag-color:rgb(255, 255, 255);--rce-mobile-font-size:15px;--rce-header-two-font-size:28px;--rce-header-three-font-size:22px;--rce-header-four-font-size:20px;--rce-header-five-font-size:18px;--rce-header-six-font-size:16px;--rce-mobile-header-two-font-size:24px;--rce-mobile-header-three-font-size:20px;--rce-mobile-header-four-font-size:20px;--rce-mobile-header-five-font-size:20px;--rce-mobile-header-six-font-size:20px;--rce-mobile-quotes-font-size:20px" class="fTEXDR" data-rce-version="10.105.3"><div 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193;--ricos-custom-p-font-weight:normal;--ricos-custom-p-font-style:normal;--ricos-custom-p-line-height:1.5;--ricos-custom-p-font-size:18px;--ricos-custom-p-font-family:raleway-semibold,raleway,sans-serif;--ricos-custom-p-text-decoration:none;--ricos-custom-p-color:rgba(255,255,255,1);--ricos-custom-h1-font-weight:normal;--ricos-custom-h1-font-style:normal;--ricos-custom-h1-line-height:1.5;--ricos-custom-h1-font-size:40px;--ricos-custom-h1-font-family:adobe-caslon-w01-smbd,adobe-caslon-w08-smbd,serif;--ricos-custom-h1-color:rgba(255,255,255,1);--ricos-custom-h2-font-weight:normal;--ricos-custom-h2-font-style:normal;--ricos-custom-h2-line-height:1.5;--ricos-custom-h2-font-size:28px;--ricos-custom-h2-font-family:adobe-caslon-w01-smbd,adobe-caslon-w08-smbd,serif;--ricos-custom-h2-color:rgba(255,255,255,1);--ricos-custom-h3-font-weight:normal;--ricos-custom-h3-font-style:normal;--ricos-custom-h3-line-height:1.5;--ricos-custom-h3-font-size:22px;--ricos-custom-h3-font-family:adobe-caslon-w01-smbd,adobe-caslon-w08-smbd,serif;--ricos-custom-h3-color:rgba(255,255,255,1);--ricos-custom-h4-font-weight:normal;--ricos-custom-h4-font-style:normal;--ricos-custom-h4-line-height:1.5;--ricos-custom-h4-font-size:20px;--ricos-custom-h4-font-family:adobe-caslon-w01-smbd,adobe-caslon-w08-smbd,serif;--ricos-custom-h4-color:rgba(255,255,255,1);--ricos-custom-h5-font-weight:normal;--ricos-custom-h5-font-style:normal;--ricos-custom-h5-line-height:1.5;--ricos-custom-h5-font-size:18px;--ricos-custom-h5-font-family:adobe-caslon-w01-smbd,adobe-caslon-w08-smbd,serif;--ricos-custom-h5-color:rgba(255,255,255,1);--ricos-custom-h6-font-weight:normal;--ricos-custom-h6-font-style:normal;--ricos-custom-h6-line-height:1.5;--ricos-custom-h6-font-size:16px;--ricos-custom-h6-font-family:adobe-caslon-w01-smbd,adobe-caslon-w08-smbd,serif;--ricos-custom-h6-color:rgba(255,255,255,1);--ricos-custom-quote-line-height:1.5;--ricos-custom-quote-font-size:24px;--ricos-custom-quote-font-family:adobe-caslon-w01-smbd,adobe-caslon-w08-smbd,serif;--ricos-custom-quote-color:rgba(255,255,255,1);--ricos-custom-quote-border-color:rgb(255, 255, 255);--ricos-custom-quote-margin-inline-start:var(--ricosQuoteMarginInlineStart);--ricos-custom-code-block-line-height:1.5;--ricos-custom-link-text-decoration:inherit;--ricos-custom-link-color:rgba(255,255,255,1);--ricos-custom-link-font-style:inherit;--ricos-custom-link-font-weight:inherit;--ricos-custom-hashtag-text-decoration:inherit;--ricos-custom-hashtag-color:rgba(255,255,255,1);--ricos-custom-hashtag-font-style:inherit;--ricos-custom-hashtag-font-weight:inherit;--ricos-custom-footer-toolbar-padding-inline-start:var(--ricosFooterPadding);--ricos-custom-footer-toolbar-padding-inline-end:var(--ricosFooterPadding);--ricos-custom-editor-add-plugin-button-position-inline-start:var(--ricosAddPluginButtonStart);--ricos-breakout-normal-padding-start:var(--ricosNormalPadding);--ricos-breakout-normal-padding-end:var(--ricosNormalPadding);--ricos-breakout-full-width-padding-start:var(--ricosFullWidthPadding);--ricos-breakout-full-width-padding-end:var(--ricosFullWidthPadding)" data-id="content-viewer"><div class="daUSD"><div type="first" data-hook="rcv-block-first"></div><div class="lo-do"><div data-breakout="normal"><div class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-foo"><span class="cluSW"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block1"></div><div data-breakout="normal"><p class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-81mf821850"><span class="cluSW"><span>"A good sketch is better than a long speech..." -- a quote often </span><a target="_blank" href="https://en.wikipedia.org/wiki/A_picture_is_worth_a_thousand_words" rel="noopener noreferrer" class="IMX5w ra8vj" data-hook="WebLink"><u style="text-decoration:underline"><span>attributed </span></u></a><span>to Napoleon Bonaparte The ability to visualize the implications of data is as old as humanity itself, and due to the vast quantities, sources, and sinks of data being pumped around our global economy at an ever increasing rate -- the need for superior visualization is great and growing. To give dimension to the size of the challenge, we should remember that EMC reports that</span><a target="_blank" href="https://www.emc.com/digital_universe" rel="noopener noreferrer" class="IMX5w ra8vj" data-hook="WebLink"><u style="text-decoration:underline"><span> "digital universe"</span></u></a><span> added 487 exabytes, which is 487 billion gigabytes in 2008. By 2012, we will add five times as much digital information as we did in last year!</span></span></p></div><div type="paragraph" data-hook="rcv-block2"></div><div data-breakout="normal"><div class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-z9aeg21859"><span class="cluSW"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block3"></div><div data-breakout="normal"><p class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-y78py21860"><span class="cluSW"><span>I believe that we will naturally migrate toward superior visualizations to cope with this information ocean. Since the days of the cave paintings, graphic depiction has always been an integral part of how people think, communication, and make sense of the world. In the modern world, new information systems are at the heart of all management processes and organizational activities. About ten years ago, I vividly remember visiting the basement of Whitehall, where Churchill had his war room during WW II. Below is a picture in which you can see the desks full of phones, and the walls covered with maps and posted data. On the one hand, I was struck by how primitive their information environment was only sixty years ago, but on the other hand I found it reassuring to see how similar their approach was to war fighting today. Today's mode, quality and speed of data capture changed greatly from the 1940s, but the paradigm for visualization of the terrain, forces, and strategy are almost identical to those of WW II. So, the good news is that even in a world of information surplus, we can draw upon deep human habits on how to visualize information to make sense of a dynamic reality.</span></span></p></div><div type="paragraph" data-hook="rcv-block4"></div><div data-breakout="normal"><div class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-tbbwa22253"><span class="cluSW"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block5"></div><div data-breakout="normal"><div class="gm5ci" id="viewer-35qf922061"><div class="aAAHs" style="width:min(100%, 491px)"><figure role="button" data-hook="imageViewer" tabindex="0" class="_8jXxT" aria-haspopup="true"><div style="--dim-height:184;--dim-width:462" id="35qf922061" class="_3EYSQ _1b9c4 J5XSD"><wow-image id="4236c0_f517691a89474a809e24d39b1439d0c2~mv2.jpg" class="undefined _8-nkH" data-image-info="{"containerId":"35qf922061","displayMode":"fill","isLQIP":true,"isSEOBot":false,"lqipTransition":"blur","imageData":{"width":462,"height":184,"uri":"4236c0_f517691a89474a809e24d39b1439d0c2~mv2.jpg","name":"","displayMode":"fill"}}" data-bg-effect-name="" data-has-ssr-src="true" data-animate-blur=""><img src="https://static.wixstatic.com/media/4236c0_f517691a89474a809e24d39b1439d0c2~mv2.jpg/v1/fill/w_116,h_46,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/4236c0_f517691a89474a809e24d39b1439d0c2~mv2.jpg" alt="" style="width:100%;height:100%;object-fit:cover;object-position:50% 50%;max-width:100%" data-pin-url="https://www.sviokla.com/post/are-you-swimming-in-data-three-benefits-of-data-visualization" data-pin-media="https://static.wixstatic.com/media/4236c0_f517691a89474a809e24d39b1439d0c2~mv2.jpg/v1/fill/w_647,h_258,al_c,lg_1,q_80/4236c0_f517691a89474a809e24d39b1439d0c2~mv2.jpg"/></wow-image></div><div class="_3r1-q" role="button" tabindex="0"><svg viewBox="0 0 19 19" xmlns="http://www.w3.org/2000/svg" class="ZkEJy"><path d="M15.071 8.371V4.585l-4.355 4.356a.2.2 0 0 1-.283 0l-.374-.374a.2.2 0 0 1 0-.283l4.356-4.355h-3.786a.2.2 0 0 1-.2-.2V3.2c0-.11.09-.2.2-.2H16v5.371a.2.2 0 0 1-.2.2h-.529a.2.2 0 0 1-.2-.2zm-6.5 6.9v.529a.2.2 0 0 1-.2.2H3v-5.371c0-.11.09-.2.2-.2h.529c.11 0 .2.09.2.2v3.786l4.355-4.356a.2.2 0 0 1 .283 0l.374.374a.2.2 0 0 1 0 .283L4.585 15.07h3.786c.11 0 .2.09.2.2z" fill="#000" fill-rule="nonzero"></path></svg></div></figure></div></div></div><div type="image" data-hook="rcv-block6"></div><div data-breakout="normal"><div class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-kz0yz22063"><span class="cluSW"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block7"></div><div data-breakout="normal"><div class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-etr7m22178"><span class="cluSW"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block8"></div><div data-breakout="normal"><div class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-wlz6422185"><span class="cluSW"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block9"></div><div data-breakout="normal"><div class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-0e8xy22192"><span class="cluSW"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block10"></div><div data-breakout="normal"><div class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-j318e22199"><span class="cluSW"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block11"></div><div data-breakout="normal"><div class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-aqwio22206"><span class="cluSW"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block12"></div><div data-breakout="normal"><div class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-06fns22213"><span class="cluSW"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block13"></div><div data-breakout="normal"><div class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-xgr6z22220"><span class="cluSW"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block14"></div><div data-breakout="normal"><div class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-n2neq22234"><span class="cluSW"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block15"></div><div data-breakout="normal"><p class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-lsbxl22266"><span class="cluSW"><span>What has changed since Churchill was chomping on his favorite cigars, and sleeping in what looked like a very uncomfortable cot in the basement of Whitehall? The quality, timeliness, granularity, and volume of data has increased greatly. Also, with the ever improving assistance of Moore's Law, we have the power to recombine and analyze the vast stream of information at a price point that makes even very advanced visualization techniques within the reach of any business. So what? In my work with clients, I've seen three primary benefits of superior graphic representation: first, great visualizations are efficient -- they let people look at vast quantities of data quickly. Second, visualizations can help an analyst or a group achieve more insight into the nature of a problem and discover new understanding. Third, a great visualization can help create a shared view of a situation and align folks on needed actions.</span></span></p></div><div type="paragraph" data-hook="rcv-block16"></div><div data-breakout="normal"><div class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-8c2vm22274"><span class="cluSW"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block17"></div><div data-breakout="normal"><p class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-vcbh622275"><span class="cluSW"><span>Below is an example of a data visualization used by one of our property casualty insurance clients that takes information from Google Earth, and overlays flood plain data onto an ariel photo of their client's commercial building. One can clearly see that a big portion of the building complex framed in the top of the picture lies within the flood plain. This picture makes it much easier for the insurance sales person to show the company why they may be paying a higher premium. It also allows for clearer internal dialog between the salesperson and the underwriter -- speeding communication and collaboration.</span></span></p></div><div type="paragraph" data-hook="rcv-block18"></div><div data-breakout="normal"><div class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-g50vo22615"><span class="cluSW"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block19"></div><div data-breakout="normal"><div class="gm5ci" id="viewer-u0l5f22420"><div class="aAAHs" style="width:min(100%, 429px)"><figure role="button" data-hook="imageViewer" tabindex="0" class="_8jXxT" aria-haspopup="true"><div style="--dim-height:297;--dim-width:462" id="u0l5f22420" class="_3EYSQ _1b9c4 J5XSD"><wow-image id="4236c0_421e70514f1049c1b3fc6134df6d0231~mv2.jpg" class="undefined _8-nkH" 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role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block27"></div><div data-breakout="normal"><div class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-o3re322678"><span class="cluSW"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block28"></div><div data-breakout="normal"><div class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-np9yp22687"><span class="cluSW"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block29"></div><div data-breakout="normal"><div class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-csmal22696"><span class="cluSW"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block30"></div><div data-breakout="normal"><div class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-w03l422705"><span class="cluSW"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block31"></div><div data-breakout="normal"><div class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-xq6iu22714"><span class="cluSW"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block32"></div><div data-breakout="normal"><p class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-j29jz22723"><span class="cluSW"><span>In addition to arranging the information to create shared understanding, the ability to combine data in order to create new insight -- fast, and clear. Wired has a wonderful </span><a target="_blank" href="https://www.wired.com/culture/education/magazine/17-09/st_sinmaps" rel="noopener noreferrer" class="IMX5w ra8vj" data-hook="WebLink"><u style="text-decoration:underline"><span>graphic</span></u></a><span> showing the seven deadly sins by state across the USA. As I've written about before, my firm is working on a system we call the Demand Estimator, which makes it easy for management teams to overlay information -- both internal and external data -- onto a map. This enables analysis of key dimensions of performance. When I was a professor at Harvard Business School, my degree was in management information systems and we often looked at how managerial control systems focused the effort of the organization, and helped leaders keep the many folks inside an organization focused on the right things, day in and day out. One of the great challenges in any field force is to make sure that they are always turning their attention to the customers and markets that have the most potential. Furthermore, a perennial problem in managing any field salesforce is the evaluation of salespeople. A key question you want to answer is: is my salesperson strong? or are they simply in a very good market? For property casualty insurance companies this is often a difficult question to answer. The graphic below shows a big section of Iowa and a little of the surrounding states, depicting potential demand in the market by darker colors. We gathered this information from external sources and matched it down to localities by state. This "layer", if you will depicts the market potential. The next layer was to add the performance of agencies -- which you can see is annotated by having different colored markers. In the graphic below, we can see that there are "good agencies" in "bad markets" and vice versa. This is vital information for sales management to know when they are allocating resources to train and build up agencies.</span></span></p></div><div type="paragraph" data-hook="rcv-block33"></div><div data-breakout="normal"><div class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-b39pq23220"><span class="cluSW"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block34"></div><div data-breakout="normal"><div class="gm5ci" id="viewer-wf8xf22983"><div class="aAAHs" style="width:min(100%, 443px)"><figure role="button" data-hook="imageViewer" tabindex="0" class="_8jXxT" aria-haspopup="true"><div style="--dim-height:290;--dim-width:462" id="wf8xf22983" class="_3EYSQ _1b9c4 J5XSD"><wow-image id="4236c0_6609c898cf184f9ca89e27d7513a408f~mv2.jpg" class="undefined _8-nkH" data-image-info="{"containerId":"wf8xf22983","displayMode":"fill","isLQIP":true,"isSEOBot":false,"lqipTransition":"blur","imageData":{"width":462,"height":290,"uri":"4236c0_6609c898cf184f9ca89e27d7513a408f~mv2.jpg","name":"","displayMode":"fill"}}" data-bg-effect-name="" data-has-ssr-src="true" data-animate-blur=""><img src="https://static.wixstatic.com/media/4236c0_6609c898cf184f9ca89e27d7513a408f~mv2.jpg/v1/fill/w_116,h_73,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/4236c0_6609c898cf184f9ca89e27d7513a408f~mv2.jpg" alt="" style="width:100%;height:100%;object-fit:cover;object-position:50% 50%;max-width:100%" data-pin-url="https://www.sviokla.com/post/are-you-swimming-in-data-three-benefits-of-data-visualization" data-pin-media="https://static.wixstatic.com/media/4236c0_6609c898cf184f9ca89e27d7513a408f~mv2.jpg/v1/fill/w_647,h_406,al_c,lg_1,q_80/4236c0_6609c898cf184f9ca89e27d7513a408f~mv2.jpg"/></wow-image></div><div class="_3r1-q" role="button" tabindex="0"><svg viewBox="0 0 19 19" xmlns="http://www.w3.org/2000/svg" class="ZkEJy"><path d="M15.071 8.371V4.585l-4.355 4.356a.2.2 0 0 1-.283 0l-.374-.374a.2.2 0 0 1 0-.283l4.356-4.355h-3.786a.2.2 0 0 1-.2-.2V3.2c0-.11.09-.2.2-.2H16v5.371a.2.2 0 0 1-.2.2h-.529a.2.2 0 0 1-.2-.2zm-6.5 6.9v.529a.2.2 0 0 1-.2.2H3v-5.371c0-.11.09-.2.2-.2h.529c.11 0 .2.09.2.2v3.786l4.355-4.356a.2.2 0 0 1 .283 0l.374.374a.2.2 0 0 1 0 .283L4.585 15.07h3.786c.11 0 .2.09.2.2z" fill="#000" fill-rule="nonzero"></path></svg></div></figure></div></div></div><div type="image" data-hook="rcv-block35"></div><div data-breakout="normal"><div class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-i2hbt22985"><span class="cluSW"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block36"></div><div data-breakout="normal"><div class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-kj98s23173"><span class="cluSW"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block37"></div><div 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role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block42"></div><div data-breakout="normal"><div class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-91b9h23268"><span class="cluSW"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block43"></div><div data-breakout="normal"><div class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-npijy23280"><span class="cluSW"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block44"></div><div data-breakout="normal"><div class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-wcu1m23292"><span class="cluSW"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block45"></div><div data-breakout="normal"><div class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-6sqm523304"><span class="cluSW"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block46"></div><div data-breakout="normal"><div class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-6szhv23316"><span class="cluSW"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block47"></div><div data-breakout="normal"><p class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-zheq223328"><span class="cluSW"><span>In addition to arranging the information to create shared understanding, the ability to combine data in order to create new insight -- fast, and clear. Wired has a wonderful graphic showing the seven deadly sins by state across the USA. As I've written about before, my firm is working on a system we call the Demand Estimator, which makes it easy for management teams to overlay information -- both internal and external data -- onto a map. This enables analysis of key dimensions of performance. When I was a professor at Harvard Business School, my degree was in management information systems and we often looked at how managerial control systems focused the effort of the organization, and helped leaders keep the many folks inside an organization focused on the right things, day in and day out. One of the great challenges in any field force is to make sure that they are always turning their attention to the customers and markets that have the most potential. Furthermore, a perennial problem in managing any field salesforce is the evaluation of salespeople. A key question you want to answer is: is my salesperson strong? or are they simply in a very good market? For property casualty insurance companies this is often a difficult question to answer. The graphic below shows a big section of Iowa and a little of the surrounding states, depicting potential demand in the market by darker colors. We gathered this information from external sources and matched it down to localities by state. This "layer", if you will depicts the market potential. The next layer was to add the performance of agencies -- which you can see is annotated by having different colored markers. In the graphic below, we can see that there are "good agencies" in "bad markets" and vice versa. This is vital information for sales management to know when they are allocating resources to train and build up agencies.Where is all this going in the future? I believe that we will continue to get more and more large screens and projectors, with high resolution to display data. The average American household has increased its "screen-estate" significantly in the past few years -- with big TVs, more and larger computer monitors. The same is becoming true of companies -- and this will help to set the stage for more visualization. The quality of cheap mapping tools and the availability of vast quantities of data for very little money is growing. The planet is becoming "smart" in the sense that we can track, monitor and see much more of both the built and the natural environment.</span></span></p></div><div type="paragraph" data-hook="rcv-block48"></div><div data-breakout="normal"><div class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-28bpu23341"><span class="cluSW"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block49"></div><div data-breakout="normal"><p class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-6fw8k23342"><span class="cluSW"><span>The challenge is that if management teams do not consciously build in great visualizations, their organizations will waste an inordinate amount of time sifting through the river of bits, and not get the effective insights needed. Perhaps most perniciously, people will each be looking at their own part of the puzzle, and not getting to a share understanding in a way that motivates teams to take corrective action in the time window needed.</span></span></p></div><div type="paragraph" data-hook="rcv-block50"></div><div data-breakout="normal"><div class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-q6dj223344"><span class="cluSW"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block51"></div><div data-breakout="normal"><p class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-wo8gr23345"><span class="cluSW"><span>Ask yourself the following questions:</span></span></p></div><div type="paragraph" data-hook="rcv-block52"></div><div data-breakout="normal"><div class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-zd78l23361"><span class="cluSW"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block53"></div><div data-breakout="normal"><ol class="FI3Pv D4VE2"><li dir="auto" aria-level="1" class="omQtW" style="text-align:AUTO;margin-inline-start:1.5em;list-style-type:decimal"><p class="wsU3o OlIbR D4VE2 BqjLQ" dir="" id="viewer-ogr1f23376"><span class="cluSW"><span>Is there a simple map or maps of information that could make my life easier?</span><span> </span></span><br role="presentation"/></p></li><li dir="auto" aria-level="1" class="omQtW" style="text-align:AUTO;margin-inline-start:1.5em;list-style-type:decimal"><p class="wsU3o OlIbR D4VE2 BqjLQ" dir="" id="viewer-rgi9k23392"><span class="cluSW"><span>Do we have the ability to take the myriad data and synthesize it into these new forms?</span><span> </span></span><br role="presentation"/></p></li><li dir="auto" aria-level="1" class="omQtW" style="text-align:AUTO;margin-inline-start:1.5em;list-style-type:decimal"><p class="wsU3o OlIbR D4VE2 BqjLQ" dir="" id="viewer-egzer23394"><span class="cluSW"><span>How much time does the organization waste arguing about the facts instead of deepening understanding or crafting solutions?</span></span></p></li></ol></div><div type="ordered_list" data-hook="rcv-block54"></div></div><div type="last" data-hook="rcv-block-last"></div></div></div></div></div></div></div></article></div><div class="BL3dva"><div class="OSxNQL"><div id="post-footer" class="OFA52E jG7PL8"><div style="text-align:left" class="nITq6z"><nav aria-label="tags" class="lokQqY" style="margin-left:-8px;margin-top:-8px"><ul><li class="ZjhmPV" style="margin-left:8px;margin-top:8px"><a href="https://www.sviokla.com/blog/tags/busienss-strategy" class="ZjhmPV sM3gbq NMMoeu zkjxsb NUPGYU PYiOy1 FKW5xK H_6Rhn Q4OKcc">Busienss Strategy</a></li><li class="ZjhmPV" style="margin-left:8px;margin-top:8px"><a href="https://www.sviokla.com/blog/tags/cio" class="ZjhmPV sM3gbq NMMoeu zkjxsb NUPGYU PYiOy1 FKW5xK H_6Rhn Q4OKcc">cio</a></li><li class="ZjhmPV" style="margin-left:8px;margin-top:8px"><a href="https://www.sviokla.com/blog/tags/visualization" class="ZjhmPV sM3gbq 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Wired has a wonderful \",\"decorations\":[]}},{\"type\":\"TEXT\",\"id\":\"\",\"nodes\":[],\"textData\":{\"text\":\"graphic\",\"decorations\":[{\"type\":\"LINK\",\"linkData\":{\"link\":{\"url\":\"https:\/\/www.wired.com\/culture\/education\/magazine\/17-09\/st_sinmaps\",\"target\":\"BLANK\",\"rel\":{\"noreferrer\":true}}}},{\"type\":\"UNDERLINE\",\"underlineData\":true}]}},{\"type\":\"TEXT\",\"id\":\"\",\"nodes\":[],\"textData\":{\"text\":\" showing the seven deadly sins by state across the USA. As I've written about before, my firm is working on a system we call the Demand Estimator, which makes it easy for management teams to overlay information -- both internal and external data -- onto a map. This enables analysis of key dimensions of performance. When I was a professor at Harvard Business School, my degree was in management information systems and we often looked at how managerial control systems focused the effort of the organization, and helped leaders keep the many folks inside an organization focused on the right things, day in and day out. One of the great challenges in any field force is to make sure that they are always turning their attention to the customers and markets that have the most potential. Furthermore, a perennial problem in managing any field salesforce is the evaluation of salespeople. A key question you want to answer is: is my salesperson strong? or are they simply in a very good market? For property casualty insurance companies this is often a difficult question to answer. The graphic below shows a big section of Iowa and a little of the surrounding states, depicting potential demand in the market by darker colors. 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Wired has a wonderful graphic showing the seven deadly sins by state across the USA. As I've written about before, my firm is working on a system we call the Demand Estimator, which makes it easy for management teams to overlay information -- both internal and external data -- onto a map. This enables analysis of key dimensions of performance. When I was a professor at Harvard Business School, my degree was in management information systems and we often looked at how managerial control systems focused the effort of the organization, and helped leaders keep the many folks inside an organization focused on the right things, day in and day out. One of the great challenges in any field force is to make sure that they are always turning their attention to the customers and markets that have the most potential. Furthermore, a perennial problem in managing any field salesforce is the evaluation of salespeople. A key question you want to answer is: is my salesperson strong? or are they simply in a very good market? For property casualty insurance companies this is often a difficult question to answer. The graphic below shows a big section of Iowa and a little of the surrounding states, depicting potential demand in the market by darker colors. We gathered this information from external sources and matched it down to localities by state. This \\\"layer\\\", if you will depicts the market potential. The next layer was to add the performance of agencies -- which you can see is annotated by having different colored markers. In the graphic below, we can see that there are \\\"good agencies\\\" in \\\"bad markets\\\" and vice versa. This is vital information for sales management to know when they are allocating resources to train and build up agencies.Where is all this going in the future? I believe that we will continue to get more and more large screens and projectors, with high resolution to display data. The average American household has increased its \\\"screen-estate\\\" significantly in the past few years -- with big TVs, more and larger computer monitors. The same is becoming true of companies -- and this will help to set the stage for more visualization. The quality of cheap mapping tools and the availability of vast quantities of data for very little money is growing. The planet is becoming \\\"smart\\\" in the sense that we can track, monitor and see much more of both the built and the natural environment.\",\"decorations\":[]}}],\"paragraphData\":{\"textStyle\":{\"textAlignment\":\"AUTO\"},\"indentation\":0}},{\"type\":\"PARAGRAPH\",\"id\":\"28bpu23341\",\"nodes\":[],\"paragraphData\":{\"textStyle\":{\"textAlignment\":\"AUTO\"},\"indentation\":0}},{\"type\":\"PARAGRAPH\",\"id\":\"6fw8k23342\",\"nodes\":[{\"type\":\"TEXT\",\"id\":\"\",\"nodes\":[],\"textData\":{\"text\":\"The challenge is that if management teams do not consciously build in great visualizations, their organizations will waste an inordinate amount of time sifting through the river of bits, and not get the effective insights needed. 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Post duplicated.\",\"messages.post-fields-required\":\"To publish add a title & a few words.\",\"messages.post-moved\":\"Post successfully moved.\",\"messages.post-pinned\":\"This post is now pinned to your feed.\",\"messages.post-published\":\"Great, post published!\",\"messages.post-published-link\":\"Check it out\",\"messages.not-published-blog-post-published\":\"To see your posts live, first Publish your site.\",\"messages.post-subscribed\":\"You are now following this post!\",\"messages.post-title-required\":\"Add a title to go ahead and publish.\",\"messages.post-unpinned\":\"This post is no longer pinned to your feed.\",\"messages.post-unsubscribed\":\"You are no longer following this post!\",\"messages.post-updated\":\"Your post has been updated.\",\"messages.profile-cover-uploading\":\"Please wait profile <strong>cover<\/strong> is uploading.\",\"messages.profile-image-uploading\":\"Please wait profile <strong>image<\/strong> is uploading.\",\"messages.profile-name-required\":\"Add a your <strong>name<\/strong> and continue.\",\"messages.profile-unknown-error\":\"Unknown error please contact Support.\",\"messages.profile-update-failed\":\"Failed to update profile\",\"messages.profile-updated\":\"Your profile's updated.\",\"messages.user-blocked\":\"Member successfully <strong>blocked<\/strong>.\",\"messages.user-demoted-writer\":\"This member is no longer a writer of your blog\",\"messages.user-promoted-writer\":\"This member is now a writer of your blog\",\"messages.user-subscribed\":\"You are now <strong>following<\/strong> this member!\",\"messages.user-unblocked\":\"Member successfully <strong>unblocked<\/strong>.\",\"messages.user-unsubscribed\":\"You are <strong>no longer following<\/strong> this member!\",\"messages.logo-saved\":\"You updated your logo. \",\"messages.settings-saved\":\"Your blog settings have been saved.\",\"messages.post-reverted-to-draft\":\"Post moved to drafts.\",\"messages.post-changes-discarded\":\"Post changes have been discarded.\",\"messages.post-submitted-for-moderation\":\"Post submitted for review.\",\"messages.post-updated-in-moderation\":\"Post updated and resubmitted for review.\",\"messages.post-changes-not-published\":\"You have post changes that aren't published yet.\",\"messages.technical-issue\":\"We ran into a technical issue. Please try again.\",\"more-button.more-actions\":\"More actions\",\"new-post-message.new-posts\":\"New posts\",\"no-comments.content\":\"Comments will show up here.\",\"no-comments.title\":\"No comments posted yet\",\"no-drafts-allowed.content\":\"Want to write for the blog? Contact us.\",\"no-drafts-allowed.title\":\"No Drafts Yet\",\"no-drafts.content\":\"Every great post begins with a single word.\",\"no-drafts.title\":\"No Drafts Yet\",\"no-likes.content\":\"Liked posts will show up here.\",\"no-likes.title\":\"No posts liked yet\",\"no-member-results.no-members-found\":\"We couldn't find any members with the name {name}.\",\"no-member-results.nothings-coming-up\":\"Nothing's Coming Up\",\"no-member-results.try-again\":\"Try another search.\",\"no-posts-allowed.content\":\"Want to write for the blog? Contact us.\",\"no-posts-allowed.title\":\"No Posts Yet\",\"no-posts-feed-writer.create-first-post\":\"Create Your First Post\",\"no-posts-feed-writer.create-posts\":\"Fill up this page with posts for your readers.\",\"no-posts-feed.on-the-way\":\"Check back soon\",\"no-posts-feed.no-posts-to-show\":\"Looks like you don’t have any posts to show\",\"no-posts-feed.update-settings-to-see-posts\":\"Update your display settings to see posts here.\",\"no-posts-feed.no-published-posts-multilingual\":\"No posts published in this language yet\",\"no-posts-feed.stay-tuned\":\"Once posts are published, you’ll see them here.\",\"no-posts-feed.publish-posts-to-see-them\":\"Publish your posts to see them here.\",\"no-posts-writer.create-posts\":\"Add Posts to This Category\",\"no-posts-writer.readers-would-love\":\"Readers would love to hear about this topic!\",\"no-posts.content\":\"Check back soon.\",\"no-posts.explore-other-categories\":\"Explore other categories in this blog or check back later.\",\"no-posts.posts-coming-soon\":\"Posts Coming Soon\",\"no-posts.title\":\"Working On My First Post\",\"no-post-found.title\":\"This is your post page\",\"no-post-found.message\":\"Once you write a post, you’ll be able to read it here. \\n\\nThis page acts like a template. Any change you make to its design will appear on all your post pages.\",\"no-search-results.no-results-found-title\":\"No Results Found\",\"no-search-results.try-again\":\"Looks like we couldn’t find what you’re looking for. Try another search.\",\"no-user-posts.check-back-soon\":\"Once this member adds posts, you can follow and share them here. Check back soon!\",\"no-user-posts.nothing-here-yet\":\"Nothing Here Yet\",\"not-found.back\":\"See More Posts\",\"not-found.head-back\":\"Check out some of the other great posts in this blog.\",\"not-found.nothings-showing-up\":\"We Couldn’t Find This Page\",\"notifications-settings.comments-description\":\"Notify me when members comment on my posts\",\"notifications-settings.comments\":\"Comments\",\"notifications-settings.description\":\"Manage your likes, comments & the people you’re following.\",\"notifications-settings.email-notifications\":\"Email Notifications\",\"notifications-settings.email\":\"Email\",\"notifications-settings.general-description\":\"Notify me about forum updates\",\"notifications-settings.general\":\"General\",\"notifications-settings.likes-description\":\"Notify me when members like my posts\",\"notifications-settings.likes\":\"Likes\",\"notifications-settings.notifications\":\"Notifications\",\"notifications-settings.push-notifications\":\"Push Notifications\",\"notifications-settings.push\":\"Push\",\"notifications-settings.subscriptions-description\":\"Notify me when members & discussions I follow post updates\",\"notifications-settings.subscriptions\":\"Follows\",\"pagination.first-page\":\"First page\",\"pagination.last-page\":\"Last page\",\"pagination.next-page\":\"Next page\",\"pagination.page\":\"Page {page, number}\",\"pagination.previous-page\":\"Previous page\",\"post-actions.move-to-trash\":\"Move to Trash\",\"post-actions.delete-draft\":\"Delete Draft\",\"post-actions.delete-post\":\"Move to Trash\",\"post-actions.disable-commenting\":\"Turn Off Commenting\",\"post-actions.duplicate-draft\":\"Duplicate Draft\",\"post-actions.duplicate-post-copy-of\":\"Copy of\",\"post-actions.duplicate-post\":\"Duplicate Post\",\"post-actions.edit-post\":\"Edit Post\",\"post-actions.enable-commenting\":\"Turn On Commenting\",\"post-actions.follow\":\"Follow Post\",\"post-actions.move-to-cateogory\":\"Move To Category\",\"post-actions.pin-post\":\"Pin to Feed\",\"post-actions.report-post\":\"Report Post\",\"post-actions.share-post\":\"Share Post\",\"post-actions.unfollow\":\"Unfollow Post\",\"post-actions.unpin-post\":\"Unpin Post\",\"post-actions.view-post\":\"View Post\",\"post-actions.preview-post\":\"Preview Post\",\"post-actions.preview-draft\":\"Preview Draft\",\"post-actions.revert-to-draft\":\"Revert to Draft\",\"post-actions.print\":\"Print Post\",\"post-actions.delete.content\":\"Are you sure you want to move this post to trash? Its views, likes and comments will be deleted.\",\"post-create-actions.move-post\":\"Move Post\",\"post-edit-in-progress-modal.cannot-edit-message\":\"Someone else is working on this post right now. Come back later.\",\"post-edit-in-progress-modal.cannot-edit-title\":\"Edit in Progress\",\"post-edit-in-progress-modal.got-it\":\"Got It\",\"post-editor-header.back-button-label\":\"Back to Manage Posts\",\"post-editor-mobile-header.close-button-label\":\"Cancel\",\"post-editor-mobile-header.save-button-label\":\"Save & Continue\",\"post-editor-mobile-header.status-saved\":\"Saved\",\"post-editor-mobile-header.status-saving\":\"Saving...\",\"post-editor-mobile-header.update-button-label\":\"Update\",\"post-footer.share\":\"Share\",\"post-footer.total-comments_plural\":\"{count, number} comments\",\"post-footer.total-comments\":\"{count, plural, one {# comment} other {# comments}}\",\"post-footer.view-count_plural\":\"{count, number} views\",\"post-footer.view-count\":\"{count, plural, one {# view} other {# views}}\",\"post-form-action-sheet.category-button-label\":\"Choose Category\",\"post-form-action-sheet.publish-button-label\":\"Save & Publish\",\"post-form-action-sheet.save-button-label\":\"Save as Draft\",\"post-form-action-sheet.schedule-post-button-label\":\"Schedule Post\",\"post-form-actions.category-button-label\":\"Choose Category\",\"post-form-actions.delete-button-label\":\"Delete Post\",\"post-form-actions.discard-button-label\":\"Discard Changes\",\"post-form-actions.post-settings-button-label\":\"Post Settings\",\"post-form-actions.revert-to-draft-button-label\":\"Cancel Scheduling\",\"post-form-actions.reschedule-button-label\":\"Reschedule Post\",\"post-form-actions.publish-button-label\":\"Save & Publish\",\"post-form-actions.publish-scheduled-button-label\":\"Publish Now\",\"post-form-actions.save-button-label\":\"Save Changes\",\"post-form-actions.save-draft-button-label\":\"Save as Draft\",\"post-form-actions.preview-button-label\":\"Preview Post\",\"post-form-actions.revert-to-draft\":\"Revert to Draft\",\"post-form-actions.update-scheduled-button-label\":\"Update\",\"post-form.cancel\":\"Cancel\",\"post-form.content-error-tooltip\":\"Post title area appears to be blank. Please write something to publish your post.\",\"post-form.give-this-post-a-title\":\"Add a Catchy Title\",\"post-form.publish\":\"Publish\",\"post-form.require-content\":\"Add a description to go ahead and publish.\",\"post-form.submit-for-review-require-content\":\"Add a description to go ahead and submit for review.\",\"post-form.update-in-moderation-require-content\":\"Add a description to go ahead and update submission.\",\"post-form.require-fields\":\"To publish add a title & a few words.\",\"post-form.submit-for-review-require-fields\":\"To submit post for review add a title & a few words.\",\"post-form.update-in-moderation-require-fields\":\"To update submission add a title & a few words.\",\"post-form.require-title\":\"Add a title to go ahead and publish.\",\"post-form.submit-for-review-require-title\":\"Add a title to go ahead and submit post for review.\",\"post-form.update-in-moderation-require-title\":\"Add a title to go ahead and update submission.\",\"post-form.something-went-wrong-error\":\"Hmm… something’s not right. Try to reload the page.\",\"post-form.status-saved\":\"Saved\",\"post-form.status-saving\":\"Saving...\",\"post-editor-action-bar.save\":\"Save\",\"post-editor-action-bar.status-saving\":\"Saving...\",\"post-editor-action-bar.status-saved\":\"Saved\",\"post-editor-action-bar.autosave-tooltip.title\":\"Autosave is On\",\"post-editor-action-bar.autosave-tooltip.draft-post\":\"This post is automatically saved as a draft.\",\"post-editor-action-bar.autosave-tooltip.scheduled-post\":\"This post is automatically saved.\",\"post-editor-action-bar.autosave-tooltip.published-post\":\"Changes to this post are auto saved, but not published. Hit Publish to update this post.\",\"post-editor-action-bar.publish\":\"Publish\",\"post-editor-action-bar.publish-disabled-tooltip\":\"To publish your post, give it a title then add text or an image.\",\"post-editor-action-bar.update\":\"Publish Changes\",\"post-editor-action-bar.back-to-posts\":\"Back to Posts\",\"post-editor-action-bar.preview\":\"Preview\",\"post-editor-action-bar.preview-disabled-tooltip\":\"To preview your post, give it a title then add text or an image.\",\"post-form.update\":\"Publish Changes\",\"post-form.update-scheduled\":\"Update\",\"post-form.submit-for-review\":\"Submit for Review\",\"post-form.update-post-in-moderation\":\"Update\",\"post-form.uploading\":\"Just a sec. Hit Publish once your upload's done.\",\"post-form.submit-for-review-uploading\":\"Just a sec. Hit Submit for Review once your upload's done.\",\"post-form.update-in-moderation-uploading\":\"Just a sec. Hit Update once your upload's done.\",\"post-form.schedule-time-picker-title\":\"Schedule Post\",\"post-form.schedule-time-picker-description\":\"When do you want to publish your post?\",\"post-form.schedule-time-picker-cancel-scheduling\":\"Cancel Scheduling\",\"post-form.schedule-time-picker-time\":\"Time\",\"post-form.schedule-time-picker-timezone\":\"Timezone\",\"post-form.schedule-time-picker-timezone-tooltip\":\"The timezone is based on your browser settings.\",\"post-form.schedule-time-picker-button-schedule\":\"Schedule\",\"post-form.schedule-time-picker-button-cancel\":\"Cancel\",\"post-form.schedule-time-picker-time-error\":\"Choose a time at least {threshold} minutes in the future. \",\"post-list-classic.comments\":\"Comments\",\"post-list-classic.likes\":\"Likes\",\"post-list-classic.recent-activity\":\"Recent Activity\",\"post-list-classic.title\":\"Title\",\"post-list-classic.views\":\"Views\",\"post-main-actions.share\":\"Share\",\"post-mobile-header.back-button-label\":\"All Posts\",\"post-page.back-to-forum\":\"View Members\",\"post-page.commenting-blocked\":\"You are unable to comment\",\"post-page.commenting-disabled\":\"Commenting is disabled on this post.\",\"post-page.edited\":\"Edited:\",\"post-page.not-found-title\":\"We Couldn't Find This Page\",\"post-page.not-fount-content\":\"Check out some of the other great posts in this blog.\",\"post-page.post-cannot-be-displayed\":\"This post cannot be displayed\",\"post-page.comment-cannot-be-displayed\":\"This comment cannot be displayed\",\"post-page.tags-label\":\"Tags:\",\"post-settings-buttons.cancel-label\":\"Cancel\",\"post-settings-buttons.submit-label\":\"Done\",\"post-settings-buttons.save\":\"Save\",\"post-settings-buttons.save-and-publish\":\"Save & Publish\",\"post-settings-buttons.saving\":\"Saving...\",\"post-settings-buttons.tooltip.published\":\"To publish, add a valid Canonical URL.\",\"post-settings-buttons.tooltip.not-published\":\"To save, add a valid Canonical URL.\",\"post-settings-category-form.button\":\"Create New Category\",\"post-settings-category-form.label\":\"Category label\",\"post-settings-category-form.placeholder\":\"e.g. Travel, Food, etc.\",\"post-settings-category-select.hint\":\"Choose a category\",\"post-settings-category-select.no-categories-hint\":\"There are no categories in this blog yet.\",\"post-settings-label.title\":\"Post Settings\",\"post-settings-page-metadata.title\":\"Manage post\",\"post-settings-general.featured-post-label\":\"Set as featured post\",\"post-settings-general.featured-post-tooltip\":\"Featured posts can be displayed anywhere on your site using a Custom Feed. To create a feed with your featured posts, go to the Editor > double click on your blog > Add-Ons > Custom Feed.\",\"post-settings-general.change-owner-label\":\"Writer\",\"post-settings-general.change-owner-tooltip\":\"Switch ownership of this post to another writer. You can still edit posts when they’re under another writer’s name.\",\"post-settings-general.change-owner-tooltip-no-options\":\"To add writers to the list, go to Main Menu > Settings > Roles & Permissions.\",\"post-settings-general.excerpt-label\":\"Excerpt\",\"post-settings-general.excerpt-placeholder\":\"Add an excerpt...\",\"post-settings-general.excerpt-tooltip\":\"This shows when you display blog descriptions in your post list. If left blank, the first few lines of the post will show.\",\"post-settings-general.schedule-date-tooltip\":\"Your post is scheduled to be published on this date. To change it, reschedule the post. \",\"post-settings-general.draft-date-tooltip\":\"Your publish date can be for today or for a past date. This will impact the chronological order of your posts.\",\"post-settings-seo.base-url\":\"www.your-site-name.com\",\"post-settings-seo.description-label\":\"What’s the post about? Add a description\",\"post-settings-seo.description-placeholder\":\"What makes this post unique? Tell Google what it’s all about.\",\"post-settings-seo.description-tooltip\":\"Describe this post using relevant keywords and encourage new readers to check it out. It’s a great way to boost your Google page rank.\",\"post-settings-seo.publish-date-edit\":\"Edit\",\"post-settings-seo.publish-date-input-label\":\"Publish Date\",\"post-settings-seo.publish-date-input-today-button\":\"Today\",\"post-settings-seo.publish-date-input-tooltip\":\"You can schedule your post for today or a past date to change the chronological order of your posts.\",\"post-settings-seo.publish-date-label\":\"Post Publish Date:\",\"post-settings-seo.publish-date-reset\":\"Reset\",\"post-settings-seo.slug-label\":\"What's the post URL slug?\",\"post-settings-seo.slug-placeholder\":\"Post-Name\",\"post-settings-seo.slug-tooltip\":\"This is the link to your post. Make it relevant and easy for people to remember.\",\"post-settings-seo.title-label\":\"What's the title on search engines?\",\"post-settings-seo.title-placeholder\":\"Add a post title...\",\"post-settings-seo.title-tooltip\":\"This is the first thing people see about this post on Google. Add the title of the post and the name of your site or blog so people know what to expect.\",\"post-settings-seo.canonical-url-label\":\"Canonical URL\",\"post-settings-seo.canonical-url-placeholder\":\"Add a canonical URL...\",\"post-settings-seo.canonical-url-tooltip\":\"Does the content in this post appear on other pages or sites? Your canonical URL is the URL you want your readers to find.\",\"post-settings-tabs.categories\":\"Categories\",\"post-settings-tabs.settings\":\"Settings\",\"post-settings-tabs.general\":\"General\",\"post-settings-tabs.seo\":\"SEO\",\"post-settings.skip-post-page\":\"Use old post version\",\"post-settings.cover-image.label\":\"Cover Image\",\"post-settings.cover-image.tooltip\":\"You can upload a custom cover image here. By default we take the first image in your post.\",\"post-settings.cover-image.reset-button\":\"Reset\",\"post-settings.cover-image.upload-button\":\"Upload Cover Image\",\"post-settings.cover-image.change-button\":\"Change Cover Image\",\"post-settings.cover-image.toggle-label\":\"Display cover image\",\"post-settings.cover-image.toggle-tooltip\":\"Choose whether to show or hide your post's cover image. If hidden, people will still see it when the post is shared on social media.\",\"post-social-actions.preview-mode-tooltip\":\"You're in preview mode. To share posts, head to your live site.\",\"post-stats.view-count_plural\":\"{count, number} views\",\"post.update-date\":\"Updated: {date}\",\"post.update-date-new\":\"Updated: <0>date<\/0>\",\"private-profile-actions.create-post\":\"Create a Post\",\"private-profile-actions.logout\":\"Logout\",\"private-profile-actions.my-drafts\":\"My Drafts\",\"private-profile-actions.profile-page\":\"My Profile\",\"private-profile-actions.settings\":\"Settings\",\"profile-blog-comments.blog-comments\":\"Blog Comments\",\"profile-blog-drafts.blog-drafts\":\"Blog Drafts\",\"profile-blog-likes.blog-likes\":\"Blog Likes\",\"profile-blog-posts.blog-posts\":\"Blog Posts\",\"profile-menu-item.comments-count\":\"{count, number}\",\"profile-menu-item.comments-label\":\"Blog Comments\",\"profile-menu-item.drafts-count\":\"{count, number}\",\"profile-menu-item.drafts-label\":\"Blog Drafts\",\"profile-menu-item.likes-count\":\"{count, number}\",\"profile-menu-item.likes-label\":\"Blog Likes\",\"profile-menu-item.posts-count\":\"{count, number}\",\"profile-menu-item.posts-label\":\"Blog Posts\",\"profile-menu.notifications\":\"Notifications\",\"profile-page.edit-profile\":\"Edit Profile\",\"profile.cancel\":\"Cancel\",\"profile.confirm\":\"Confirm\",\"profile.joined\":\"Joined: {date, date, timeRelative}\",\"promote-writer-modal.add-new-posts\":\"Add posts to this blog\",\"promote-writer-modal.cancel\":\"Cancel\",\"promote-writer-modal.confirm\":\"Set as Writer\",\"promote-writer-modal.get-more-content\":\"Adding writers to your blog is a great way get more fresh content and grow your community.\",\"promote-writer-modal.manage-own-posts-comments\":\"Manage their post comments\",\"promote-writer-modal.manage-own-posts\":\"Manage their own posts\",\"promote-writer-modal.title\":\"Make This Member a Writer\",\"promote-writer-modal.what-they-can-do\":\"Here’s what writers can do:\",\"public-profile-actions.block-member\":\"Block Member\",\"public-profile-actions.demote-writer\":\"Remove Writer\",\"public-profile-actions.promote-writer\":\"Set as Writer\",\"public-profile-actions.report-member\":\"Report member\",\"public-profile-actions.unblock-member\":\"Unblock member\",\"publish-button.publish\":\"Publish\",\"recent-posts.all-posts-link\":\"See All\",\"recent-posts.title\":\"Recent Posts\",\"related-posts.title\":\"Related Posts\",\"report-abuse-form.cancel-button\":\"Cancel\",\"report-abuse-form.offensive-content\":\"Offensive Content\",\"report-abuse-form.offensive-media\":\"Offensive Media\",\"report-abuse-form.spam\":\"Spam\",\"report-abuse-form.submit-button\":\"Report\",\"report-comment-modal.help-us-understand\":\"Help us understand what is wrong with this comment\",\"report-comment-modal.report-comment\":\"Report Comment\",\"report-member-modal.help-us-understand\":\"Help us understand what is wrong with this member\",\"report-member-modal.report-member\":\"Report Member\",\"report-post-modal.help-us-understand\":\"Help us understand what is wrong with this post.\",\"report-post-modal.report-post\":\"Report Post\",\"restriction.content\":\"This category is members only, sign up to join in.\",\"restriction.title\":\"Join the discussion\",\"search-button.search\":\"Search\",\"search-input.placeholder\":\"Search\",\"search-menu.members\":\"Members\",\"search-menu.posts\":\"Posts\",\"search-page.no-results-content\":\"Search for posts and comments here.\",\"search-page.no-results-title\":\"Looking for Something?\",\"server-error-page.text\":\"This page isn't loading right now but we're working on a fix. 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To give dimension to the size of the challenge, we should remember that EMC reports that\\\",\\\"decorations\\\":[]}},{\\\"type\\\":\\\"TEXT\\\",\\\"id\\\":\\\"\\\",\\\"nodes\\\":[],\\\"textData\\\":{\\\"text\\\":\\\" \\\\\\\"digital universe\\\\\\\"\\\",\\\"decorations\\\":[{\\\"type\\\":\\\"LINK\\\",\\\"linkData\\\":{\\\"link\\\":{\\\"url\\\":\\\"https:\/\/www.emc.com\/digital_universe\\\",\\\"target\\\":\\\"BLANK\\\",\\\"rel\\\":{\\\"noreferrer\\\":true}}}},{\\\"type\\\":\\\"UNDERLINE\\\",\\\"underlineData\\\":true}]}},{\\\"type\\\":\\\"TEXT\\\",\\\"id\\\":\\\"\\\",\\\"nodes\\\":[],\\\"textData\\\":{\\\"text\\\":\\\" added 487 exabytes, which is 487 billion gigabytes in 2008. By 2012, we will add five times as much digital information as we did in last year!\\\",\\\"decorations\\\":[]}}],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"z9aeg21859\\\",\\\"nodes\\\":[],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"y78py21860\\\",\\\"nodes\\\":[{\\\"type\\\":\\\"TEXT\\\",\\\"id\\\":\\\"\\\",\\\"nodes\\\":[],\\\"textData\\\":{\\\"text\\\":\\\"I believe that we will naturally migrate toward superior visualizations to cope with this information ocean. Since the days of the cave paintings, graphic depiction has always been an integral part of how people think, communication, and make sense of the world. In the modern world, new information systems are at the heart of all management processes and organizational activities. About ten years ago, I vividly remember visiting the basement of Whitehall, where Churchill had his war room during WW II. Below is a picture in which you can see the desks full of phones, and the walls covered with maps and posted data. On the one hand, I was struck by how primitive their information environment was only sixty years ago, but on the other hand I found it reassuring to see how similar their approach was to war fighting today. Today's mode, quality and speed of data capture changed greatly from the 1940s, but the paradigm for visualization of the terrain, forces, and strategy are almost identical to those of WW II. So, the good news is that even in a world of information surplus, we can draw upon deep human habits on how to visualize information to make sense of a dynamic reality.\\\",\\\"decorations\\\":[]}}],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"tbbwa22253\\\",\\\"nodes\\\":[],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"IMAGE\\\",\\\"id\\\":\\\"35qf922061\\\",\\\"nodes\\\":[],\\\"imageData\\\":{\\\"containerData\\\":{\\\"width\\\":{\\\"custom\\\":\\\"491\\\"},\\\"alignment\\\":\\\"LEFT\\\",\\\"textWrap\\\":true},\\\"image\\\":{\\\"src\\\":{\\\"id\\\":\\\"4236c0_f517691a89474a809e24d39b1439d0c2~mv2.jpg\\\"},\\\"width\\\":462,\\\"height\\\":184}}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"kz0yz22063\\\",\\\"nodes\\\":[],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"etr7m22178\\\",\\\"nodes\\\":[],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"wlz6422185\\\",\\\"nodes\\\":[],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"0e8xy22192\\\",\\\"nodes\\\":[],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"j318e22199\\\",\\\"nodes\\\":[],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"aqwio22206\\\",\\\"nodes\\\":[],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"06fns22213\\\",\\\"nodes\\\":[],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"xgr6z22220\\\",\\\"nodes\\\":[],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"n2neq22234\\\",\\\"nodes\\\":[],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"lsbxl22266\\\",\\\"nodes\\\":[{\\\"type\\\":\\\"TEXT\\\",\\\"id\\\":\\\"\\\",\\\"nodes\\\":[],\\\"textData\\\":{\\\"text\\\":\\\"What has changed since Churchill was chomping on his favorite cigars, and sleeping in what looked like a very uncomfortable cot in the basement of Whitehall? The quality, timeliness, granularity, and volume of data has increased greatly. Also, with the ever improving assistance of Moore's Law, we have the power to recombine and analyze the vast stream of information at a price point that makes even very advanced visualization techniques within the reach of any business. So what? In my work with clients, I've seen three primary benefits of superior graphic representation: first, great visualizations are efficient -- they let people look at vast quantities of data quickly. Second, visualizations can help an analyst or a group achieve more insight into the nature of a problem and discover new understanding. Third, a great visualization can help create a shared view of a situation and align folks on needed actions.\\\",\\\"decorations\\\":[]}}],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"8c2vm22274\\\",\\\"nodes\\\":[],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"vcbh622275\\\",\\\"nodes\\\":[{\\\"type\\\":\\\"TEXT\\\",\\\"id\\\":\\\"\\\",\\\"nodes\\\":[],\\\"textData\\\":{\\\"text\\\":\\\"Below is an example of a data visualization used by one of our property casualty insurance clients that takes information from Google Earth, and overlays flood plain data onto an ariel photo of their client's commercial building. One can clearly see that a big portion of the building complex framed in the top of the picture lies within the flood plain. This picture makes it much easier for the insurance sales person to show the company why they may be paying a higher premium. It also allows for clearer internal dialog between the salesperson and the underwriter -- speeding communication and collaboration.\\\",\\\"decorations\\\":[]}}],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"g50vo22615\\\",\\\"nodes\\\":[],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"IMAGE\\\",\\\"id\\\":\\\"u0l5f22420\\\",\\\"nodes\\\":[],\\\"imageData\\\":{\\\"containerData\\\":{\\\"width\\\":{\\\"custom\\\":\\\"429\\\"},\\\"alignment\\\":\\\"LEFT\\\",\\\"textWrap\\\":true},\\\"image\\\":{\\\"src\\\":{\\\"id\\\":\\\"4236c0_421e70514f1049c1b3fc6134df6d0231~mv2.jpg\\\"},\\\"width\\\":462,\\\"height\\\":297}}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"ubkqn22422\\\",\\\"nodes\\\":[],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"c21g922624\\\",\\\"nodes\\\":[],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"m0czc22633\\\",\\\"nodes\\\":[],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"yc88y22642\\\",\\\"nodes\\\":[],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"nl36h22651\\\",\\\"nodes\\\":[],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"bez2022660\\\",\\\"nodes\\\":[],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"qbnw122669\\\",\\\"nodes\\\":[],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"o3re322678\\\",\\\"nodes\\\":[],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"np9yp22687\\\",\\\"nodes\\\":[],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"csmal22696\\\",\\\"nodes\\\":[],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"w03l422705\\\",\\\"nodes\\\":[],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"xq6iu22714\\\",\\\"nodes\\\":[],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"j29jz22723\\\",\\\"nodes\\\":[{\\\"type\\\":\\\"TEXT\\\",\\\"id\\\":\\\"\\\",\\\"nodes\\\":[],\\\"textData\\\":{\\\"text\\\":\\\"In addition to arranging the information to create shared understanding, the ability to combine data in order to create new insight -- fast, and clear. Wired has a wonderful \\\",\\\"decorations\\\":[]}},{\\\"type\\\":\\\"TEXT\\\",\\\"id\\\":\\\"\\\",\\\"nodes\\\":[],\\\"textData\\\":{\\\"text\\\":\\\"graphic\\\",\\\"decorations\\\":[{\\\"type\\\":\\\"LINK\\\",\\\"linkData\\\":{\\\"link\\\":{\\\"url\\\":\\\"https:\/\/www.wired.com\/culture\/education\/magazine\/17-09\/st_sinmaps\\\",\\\"target\\\":\\\"BLANK\\\",\\\"rel\\\":{\\\"noreferrer\\\":true}}}},{\\\"type\\\":\\\"UNDERLINE\\\",\\\"underlineData\\\":true}]}},{\\\"type\\\":\\\"TEXT\\\",\\\"id\\\":\\\"\\\",\\\"nodes\\\":[],\\\"textData\\\":{\\\"text\\\":\\\" showing the seven deadly sins by state across the USA. As I've written about before, my firm is working on a system we call the Demand Estimator, which makes it easy for management teams to overlay information -- both internal and external data -- onto a map. This enables analysis of key dimensions of performance. When I was a professor at Harvard Business School, my degree was in management information systems and we often looked at how managerial control systems focused the effort of the organization, and helped leaders keep the many folks inside an organization focused on the right things, day in and day out. One of the great challenges in any field force is to make sure that they are always turning their attention to the customers and markets that have the most potential. Furthermore, a perennial problem in managing any field salesforce is the evaluation of salespeople. A key question you want to answer is: is my salesperson strong? or are they simply in a very good market? For property casualty insurance companies this is often a difficult question to answer. The graphic below shows a big section of Iowa and a little of the surrounding states, depicting potential demand in the market by darker colors. We gathered this information from external sources and matched it down to localities by state. This \\\\\\\"layer\\\\\\\", if you will depicts the market potential. The next layer was to add the performance of agencies -- which you can see is annotated by having different colored markers. In the graphic below, we can see that there are \\\\\\\"good agencies\\\\\\\" in \\\\\\\"bad markets\\\\\\\" and vice versa. This is vital information for sales management to know when they are allocating resources to train and build up agencies.\\\",\\\"decorations\\\":[]}}],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"b39pq23220\\\",\\\"nodes\\\":[],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"IMAGE\\\",\\\"id\\\":\\\"wf8xf22983\\\",\\\"nodes\\\":[],\\\"imageData\\\":{\\\"containerData\\\":{\\\"width\\\":{\\\"custom\\\":\\\"443\\\"},\\\"alignment\\\":\\\"LEFT\\\",\\\"textWrap\\\":true},\\\"image\\\":{\\\"src\\\":{\\\"id\\\":\\\"4236c0_6609c898cf184f9ca89e27d7513a408f~mv2.jpg\\\"},\\\"width\\\":462,\\\"height\\\":290}}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"i2hbt22985\\\",\\\"nodes\\\":[],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"kj98s23173\\\",\\\"nodes\\\":[],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"vbxyh23185\\\",\\\"nodes\\\":[],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"6l19423197\\\",\\\"nodes\\\":[],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"xsicv23232\\\",\\\"nodes\\\":[],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"ut4pn23244\\\",\\\"nodes\\\":[],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"glvxa23256\\\",\\\"nodes\\\":[],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"91b9h23268\\\",\\\"nodes\\\":[],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"npijy23280\\\",\\\"nodes\\\":[],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"wcu1m23292\\\",\\\"nodes\\\":[],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"6sqm523304\\\",\\\"nodes\\\":[],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"6szhv23316\\\",\\\"nodes\\\":[],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"zheq223328\\\",\\\"nodes\\\":[{\\\"type\\\":\\\"TEXT\\\",\\\"id\\\":\\\"\\\",\\\"nodes\\\":[],\\\"textData\\\":{\\\"text\\\":\\\"In addition to arranging the information to create shared understanding, the ability to combine data in order to create new insight -- fast, and clear. Wired has a wonderful graphic showing the seven deadly sins by state across the USA. As I've written about before, my firm is working on a system we call the Demand Estimator, which makes it easy for management teams to overlay information -- both internal and external data -- onto a map. This enables analysis of key dimensions of performance. When I was a professor at Harvard Business School, my degree was in management information systems and we often looked at how managerial control systems focused the effort of the organization, and helped leaders keep the many folks inside an organization focused on the right things, day in and day out. One of the great challenges in any field force is to make sure that they are always turning their attention to the customers and markets that have the most potential. Furthermore, a perennial problem in managing any field salesforce is the evaluation of salespeople. A key question you want to answer is: is my salesperson strong? or are they simply in a very good market? For property casualty insurance companies this is often a difficult question to answer. The graphic below shows a big section of Iowa and a little of the surrounding states, depicting potential demand in the market by darker colors. We gathered this information from external sources and matched it down to localities by state. This \\\\\\\"layer\\\\\\\", if you will depicts the market potential. The next layer was to add the performance of agencies -- which you can see is annotated by having different colored markers. In the graphic below, we can see that there are \\\\\\\"good agencies\\\\\\\" in \\\\\\\"bad markets\\\\\\\" and vice versa. This is vital information for sales management to know when they are allocating resources to train and build up agencies.Where is all this going in the future? I believe that we will continue to get more and more large screens and projectors, with high resolution to display data. The average American household has increased its \\\\\\\"screen-estate\\\\\\\" significantly in the past few years -- with big TVs, more and larger computer monitors. The same is becoming true of companies -- and this will help to set the stage for more visualization. The quality of cheap mapping tools and the availability of vast quantities of data for very little money is growing. The planet is becoming \\\\\\\"smart\\\\\\\" in the sense that we can track, monitor and see much more of both the built and the natural environment.\\\",\\\"decorations\\\":[]}}],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"28bpu23341\\\",\\\"nodes\\\":[],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"6fw8k23342\\\",\\\"nodes\\\":[{\\\"type\\\":\\\"TEXT\\\",\\\"id\\\":\\\"\\\",\\\"nodes\\\":[],\\\"textData\\\":{\\\"text\\\":\\\"The challenge is that if management teams do not consciously build in great visualizations, their organizations will waste an inordinate amount of time sifting through the river of bits, and not get the effective insights needed. Perhaps most perniciously, people will each be looking at their own part of the puzzle, and not getting to a share understanding in a way that motivates teams to take corrective action in the time window needed.\\\",\\\"decorations\\\":[]}}],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"q6dj223344\\\",\\\"nodes\\\":[],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"wo8gr23345\\\",\\\"nodes\\\":[{\\\"type\\\":\\\"TEXT\\\",\\\"id\\\":\\\"\\\",\\\"nodes\\\":[],\\\"textData\\\":{\\\"text\\\":\\\"Ask yourself the following questions:\\\",\\\"decorations\\\":[]}}],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"zd78l23361\\\",\\\"nodes\\\":[],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"ORDERED_LIST\\\",\\\"id\\\":\\\"jrja35gfetw02z1595784\\\",\\\"nodes\\\":[{\\\"type\\\":\\\"LIST_ITEM\\\",\\\"id\\\":\\\"i5rh55gfetw02z1595778\\\",\\\"nodes\\\":[{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"ogr1f23376\\\",\\\"nodes\\\":[{\\\"type\\\":\\\"TEXT\\\",\\\"id\\\":\\\"\\\",\\\"nodes\\\":[],\\\"textData\\\":{\\\"text\\\":\\\"Is there a simple map or maps of information that could make my life 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Check back soon!\\\",\\\"no-user-posts.nothing-here-yet\\\":\\\"Nothing Here Yet\\\",\\\"not-found.back\\\":\\\"See More Posts\\\",\\\"not-found.head-back\\\":\\\"Check out some of the other great posts in this blog.\\\",\\\"not-found.nothings-showing-up\\\":\\\"We Couldn’t Find This Page\\\",\\\"notifications-settings.comments-description\\\":\\\"Notify me when members comment on my posts\\\",\\\"notifications-settings.comments\\\":\\\"Comments\\\",\\\"notifications-settings.description\\\":\\\"Manage your likes, comments & the people you’re following.\\\",\\\"notifications-settings.email-notifications\\\":\\\"Email Notifications\\\",\\\"notifications-settings.email\\\":\\\"Email\\\",\\\"notifications-settings.general-description\\\":\\\"Notify me about forum updates\\\",\\\"notifications-settings.general\\\":\\\"General\\\",\\\"notifications-settings.likes-description\\\":\\\"Notify me when members like my posts\\\",\\\"notifications-settings.likes\\\":\\\"Likes\\\",\\\"notifications-settings.notifications\\\":\\\"Notifications\\\",\\\"notifications-settings.push-notifications\\\":\\\"Push Notifications\\\",\\\"notifications-settings.push\\\":\\\"Push\\\",\\\"notifications-settings.subscriptions-description\\\":\\\"Notify me when members & discussions I follow post updates\\\",\\\"notifications-settings.subscriptions\\\":\\\"Follows\\\",\\\"pagination.first-page\\\":\\\"First page\\\",\\\"pagination.last-page\\\":\\\"Last page\\\",\\\"pagination.next-page\\\":\\\"Next page\\\",\\\"pagination.page\\\":\\\"Page {page, number}\\\",\\\"pagination.previous-page\\\":\\\"Previous page\\\",\\\"post-actions.move-to-trash\\\":\\\"Move to Trash\\\",\\\"post-actions.delete-draft\\\":\\\"Delete Draft\\\",\\\"post-actions.delete-post\\\":\\\"Move to Trash\\\",\\\"post-actions.disable-commenting\\\":\\\"Turn Off Commenting\\\",\\\"post-actions.duplicate-draft\\\":\\\"Duplicate Draft\\\",\\\"post-actions.duplicate-post-copy-of\\\":\\\"Copy of\\\",\\\"post-actions.duplicate-post\\\":\\\"Duplicate Post\\\",\\\"post-actions.edit-post\\\":\\\"Edit Post\\\",\\\"post-actions.enable-commenting\\\":\\\"Turn On Commenting\\\",\\\"post-actions.follow\\\":\\\"Follow Post\\\",\\\"post-actions.move-to-cateogory\\\":\\\"Move To Category\\\",\\\"post-actions.pin-post\\\":\\\"Pin to Feed\\\",\\\"post-actions.report-post\\\":\\\"Report Post\\\",\\\"post-actions.share-post\\\":\\\"Share Post\\\",\\\"post-actions.unfollow\\\":\\\"Unfollow Post\\\",\\\"post-actions.unpin-post\\\":\\\"Unpin Post\\\",\\\"post-actions.view-post\\\":\\\"View Post\\\",\\\"post-actions.preview-post\\\":\\\"Preview Post\\\",\\\"post-actions.preview-draft\\\":\\\"Preview Draft\\\",\\\"post-actions.revert-to-draft\\\":\\\"Revert to Draft\\\",\\\"post-actions.print\\\":\\\"Print Post\\\",\\\"post-actions.delete.content\\\":\\\"Are you sure you want to move this post to trash? Its views, likes and comments will be deleted.\\\",\\\"post-create-actions.move-post\\\":\\\"Move Post\\\",\\\"post-edit-in-progress-modal.cannot-edit-message\\\":\\\"Someone else is working on this post right now. Come back later.\\\",\\\"post-edit-in-progress-modal.cannot-edit-title\\\":\\\"Edit in Progress\\\",\\\"post-edit-in-progress-modal.got-it\\\":\\\"Got It\\\",\\\"post-editor-header.back-button-label\\\":\\\"Back to Manage Posts\\\",\\\"post-editor-mobile-header.close-button-label\\\":\\\"Cancel\\\",\\\"post-editor-mobile-header.save-button-label\\\":\\\"Save & Continue\\\",\\\"post-editor-mobile-header.status-saved\\\":\\\"Saved\\\",\\\"post-editor-mobile-header.status-saving\\\":\\\"Saving...\\\",\\\"post-editor-mobile-header.update-button-label\\\":\\\"Update\\\",\\\"post-footer.share\\\":\\\"Share\\\",\\\"post-footer.total-comments_plural\\\":\\\"{count, number} comments\\\",\\\"post-footer.total-comments\\\":\\\"{count, plural, one {# comment} other {# comments}}\\\",\\\"post-footer.view-count_plural\\\":\\\"{count, number} views\\\",\\\"post-footer.view-count\\\":\\\"{count, plural, one {# view} other {# views}}\\\",\\\"post-form-action-sheet.category-button-label\\\":\\\"Choose Category\\\",\\\"post-form-action-sheet.publish-button-label\\\":\\\"Save & Publish\\\",\\\"post-form-action-sheet.save-button-label\\\":\\\"Save as Draft\\\",\\\"post-form-action-sheet.schedule-post-button-label\\\":\\\"Schedule Post\\\",\\\"post-form-actions.category-button-label\\\":\\\"Choose Category\\\",\\\"post-form-actions.delete-button-label\\\":\\\"Delete Post\\\",\\\"post-form-actions.discard-button-label\\\":\\\"Discard Changes\\\",\\\"post-form-actions.post-settings-button-label\\\":\\\"Post Settings\\\",\\\"post-form-actions.revert-to-draft-button-label\\\":\\\"Cancel Scheduling\\\",\\\"post-form-actions.reschedule-button-label\\\":\\\"Reschedule Post\\\",\\\"post-form-actions.publish-button-label\\\":\\\"Save & Publish\\\",\\\"post-form-actions.publish-scheduled-button-label\\\":\\\"Publish Now\\\",\\\"post-form-actions.save-button-label\\\":\\\"Save Changes\\\",\\\"post-form-actions.save-draft-button-label\\\":\\\"Save as Draft\\\",\\\"post-form-actions.preview-button-label\\\":\\\"Preview Post\\\",\\\"post-form-actions.revert-to-draft\\\":\\\"Revert to Draft\\\",\\\"post-form-actions.update-scheduled-button-label\\\":\\\"Update\\\",\\\"post-form.cancel\\\":\\\"Cancel\\\",\\\"post-form.content-error-tooltip\\\":\\\"Post title area appears to be blank. Please write something to publish your post.\\\",\\\"post-form.give-this-post-a-title\\\":\\\"Add a Catchy Title\\\",\\\"post-form.publish\\\":\\\"Publish\\\",\\\"post-form.require-content\\\":\\\"Add a description to go ahead and publish.\\\",\\\"post-form.submit-for-review-require-content\\\":\\\"Add a description to go ahead and submit for review.\\\",\\\"post-form.update-in-moderation-require-content\\\":\\\"Add a description to go ahead and update submission.\\\",\\\"post-form.require-fields\\\":\\\"To publish add a title & a few words.\\\",\\\"post-form.submit-for-review-require-fields\\\":\\\"To submit post for review add a title & a few words.\\\",\\\"post-form.update-in-moderation-require-fields\\\":\\\"To update submission add a title & a few words.\\\",\\\"post-form.require-title\\\":\\\"Add a title to go ahead and publish.\\\",\\\"post-form.submit-for-review-require-title\\\":\\\"Add a title to go ahead and submit post for review.\\\",\\\"post-form.update-in-moderation-require-title\\\":\\\"Add a title to go ahead and update submission.\\\",\\\"post-form.something-went-wrong-error\\\":\\\"Hmm… something’s not right. Try to reload the page.\\\",\\\"post-form.status-saved\\\":\\\"Saved\\\",\\\"post-form.status-saving\\\":\\\"Saving...\\\",\\\"post-editor-action-bar.save\\\":\\\"Save\\\",\\\"post-editor-action-bar.status-saving\\\":\\\"Saving...\\\",\\\"post-editor-action-bar.status-saved\\\":\\\"Saved\\\",\\\"post-editor-action-bar.autosave-tooltip.title\\\":\\\"Autosave is On\\\",\\\"post-editor-action-bar.autosave-tooltip.draft-post\\\":\\\"This post is automatically saved as a draft.\\\",\\\"post-editor-action-bar.autosave-tooltip.scheduled-post\\\":\\\"This post is automatically saved.\\\",\\\"post-editor-action-bar.autosave-tooltip.published-post\\\":\\\"Changes to this post are auto saved, but not published. Hit Publish to update this post.\\\",\\\"post-editor-action-bar.publish\\\":\\\"Publish\\\",\\\"post-editor-action-bar.publish-disabled-tooltip\\\":\\\"To publish your post, give it a title then add text or an image.\\\",\\\"post-editor-action-bar.update\\\":\\\"Publish Changes\\\",\\\"post-editor-action-bar.back-to-posts\\\":\\\"Back to Posts\\\",\\\"post-editor-action-bar.preview\\\":\\\"Preview\\\",\\\"post-editor-action-bar.preview-disabled-tooltip\\\":\\\"To preview your post, give it a title then add text or an image.\\\",\\\"post-form.update\\\":\\\"Publish Changes\\\",\\\"post-form.update-scheduled\\\":\\\"Update\\\",\\\"post-form.submit-for-review\\\":\\\"Submit for Review\\\",\\\"post-form.update-post-in-moderation\\\":\\\"Update\\\",\\\"post-form.uploading\\\":\\\"Just a sec. Hit Publish once your upload's done.\\\",\\\"post-form.submit-for-review-uploading\\\":\\\"Just a sec. Hit Submit for Review once your upload's done.\\\",\\\"post-form.update-in-moderation-uploading\\\":\\\"Just a sec. Hit Update once your upload's done.\\\",\\\"post-form.schedule-time-picker-title\\\":\\\"Schedule Post\\\",\\\"post-form.schedule-time-picker-description\\\":\\\"When do you want to publish your post?\\\",\\\"post-form.schedule-time-picker-cancel-scheduling\\\":\\\"Cancel Scheduling\\\",\\\"post-form.schedule-time-picker-time\\\":\\\"Time\\\",\\\"post-form.schedule-time-picker-timezone\\\":\\\"Timezone\\\",\\\"post-form.schedule-time-picker-timezone-tooltip\\\":\\\"The timezone is based on your browser settings.\\\",\\\"post-form.schedule-time-picker-button-schedule\\\":\\\"Schedule\\\",\\\"post-form.schedule-time-picker-button-cancel\\\":\\\"Cancel\\\",\\\"post-form.schedule-time-picker-time-error\\\":\\\"Choose a time at least {threshold} minutes in the future. \\\",\\\"post-list-classic.comments\\\":\\\"Comments\\\",\\\"post-list-classic.likes\\\":\\\"Likes\\\",\\\"post-list-classic.recent-activity\\\":\\\"Recent Activity\\\",\\\"post-list-classic.title\\\":\\\"Title\\\",\\\"post-list-classic.views\\\":\\\"Views\\\",\\\"post-main-actions.share\\\":\\\"Share\\\",\\\"post-mobile-header.back-button-label\\\":\\\"All Posts\\\",\\\"post-page.back-to-forum\\\":\\\"View Members\\\",\\\"post-page.commenting-blocked\\\":\\\"You are unable to comment\\\",\\\"post-page.commenting-disabled\\\":\\\"Commenting is disabled on this post.\\\",\\\"post-page.edited\\\":\\\"Edited:\\\",\\\"post-page.not-found-title\\\":\\\"We Couldn't Find This Page\\\",\\\"post-page.not-fount-content\\\":\\\"Check out some of the other great posts in this blog.\\\",\\\"post-page.post-cannot-be-displayed\\\":\\\"This post cannot be displayed\\\",\\\"post-page.comment-cannot-be-displayed\\\":\\\"This comment cannot be displayed\\\",\\\"post-page.tags-label\\\":\\\"Tags:\\\",\\\"post-settings-buttons.cancel-label\\\":\\\"Cancel\\\",\\\"post-settings-buttons.submit-label\\\":\\\"Done\\\",\\\"post-settings-buttons.save\\\":\\\"Save\\\",\\\"post-settings-buttons.save-and-publish\\\":\\\"Save & Publish\\\",\\\"post-settings-buttons.saving\\\":\\\"Saving...\\\",\\\"post-settings-buttons.tooltip.published\\\":\\\"To publish, add a valid Canonical URL.\\\",\\\"post-settings-buttons.tooltip.not-published\\\":\\\"To save, add a valid Canonical URL.\\\",\\\"post-settings-category-form.button\\\":\\\"Create New Category\\\",\\\"post-settings-category-form.label\\\":\\\"Category label\\\",\\\"post-settings-category-form.placeholder\\\":\\\"e.g. Travel, Food, etc.\\\",\\\"post-settings-category-select.hint\\\":\\\"Choose a category\\\",\\\"post-settings-category-select.no-categories-hint\\\":\\\"There are no categories in this blog yet.\\\",\\\"post-settings-label.title\\\":\\\"Post Settings\\\",\\\"post-settings-page-metadata.title\\\":\\\"Manage post\\\",\\\"post-settings-general.featured-post-label\\\":\\\"Set as featured post\\\",\\\"post-settings-general.featured-post-tooltip\\\":\\\"Featured posts can be displayed anywhere on your site using a Custom Feed. To create a feed with your featured posts, go to the Editor > double click on your blog > Add-Ons > Custom Feed.\\\",\\\"post-settings-general.change-owner-label\\\":\\\"Writer\\\",\\\"post-settings-general.change-owner-tooltip\\\":\\\"Switch ownership of this post to another writer. You can still edit posts when they’re under another writer’s name.\\\",\\\"post-settings-general.change-owner-tooltip-no-options\\\":\\\"To add writers to the list, go to Main Menu > Settings > Roles & Permissions.\\\",\\\"post-settings-general.excerpt-label\\\":\\\"Excerpt\\\",\\\"post-settings-general.excerpt-placeholder\\\":\\\"Add an excerpt...\\\",\\\"post-settings-general.excerpt-tooltip\\\":\\\"This shows when you display blog descriptions in your post list. If left blank, the first few lines of the post will show.\\\",\\\"post-settings-general.schedule-date-tooltip\\\":\\\"Your post is scheduled to be published on this date. To change it, reschedule the post. \\\",\\\"post-settings-general.draft-date-tooltip\\\":\\\"Your publish date can be for today or for a past date. This will impact the chronological order of your posts.\\\",\\\"post-settings-seo.base-url\\\":\\\"www.your-site-name.com\\\",\\\"post-settings-seo.description-label\\\":\\\"What’s the post about? Add a description\\\",\\\"post-settings-seo.description-placeholder\\\":\\\"What makes this post unique? Tell Google what it’s all about.\\\",\\\"post-settings-seo.description-tooltip\\\":\\\"Describe this post using relevant keywords and encourage new readers to check it out. It’s a great way to boost your Google page rank.\\\",\\\"post-settings-seo.publish-date-edit\\\":\\\"Edit\\\",\\\"post-settings-seo.publish-date-input-label\\\":\\\"Publish Date\\\",\\\"post-settings-seo.publish-date-input-today-button\\\":\\\"Today\\\",\\\"post-settings-seo.publish-date-input-tooltip\\\":\\\"You can schedule your post for today or a past date to change the chronological order of your posts.\\\",\\\"post-settings-seo.publish-date-label\\\":\\\"Post Publish Date:\\\",\\\"post-settings-seo.publish-date-reset\\\":\\\"Reset\\\",\\\"post-settings-seo.slug-label\\\":\\\"What's the post URL slug?\\\",\\\"post-settings-seo.slug-placeholder\\\":\\\"Post-Name\\\",\\\"post-settings-seo.slug-tooltip\\\":\\\"This is the link to your post. Make it relevant and easy for people to remember.\\\",\\\"post-settings-seo.title-label\\\":\\\"What's the title on search engines?\\\",\\\"post-settings-seo.title-placeholder\\\":\\\"Add a post title...\\\",\\\"post-settings-seo.title-tooltip\\\":\\\"This is the first thing people see about this post on Google. Add the title of the post and the name of your site or blog so people know what to expect.\\\",\\\"post-settings-seo.canonical-url-label\\\":\\\"Canonical URL\\\",\\\"post-settings-seo.canonical-url-placeholder\\\":\\\"Add a canonical URL...\\\",\\\"post-settings-seo.canonical-url-tooltip\\\":\\\"Does the content in this post appear on other pages or sites? Your canonical URL is the URL you want your readers to find.\\\",\\\"post-settings-tabs.categories\\\":\\\"Categories\\\",\\\"post-settings-tabs.settings\\\":\\\"Settings\\\",\\\"post-settings-tabs.general\\\":\\\"General\\\",\\\"post-settings-tabs.seo\\\":\\\"SEO\\\",\\\"post-settings.skip-post-page\\\":\\\"Use old post version\\\",\\\"post-settings.cover-image.label\\\":\\\"Cover Image\\\",\\\"post-settings.cover-image.tooltip\\\":\\\"You can upload a custom cover image here. By default we take the first image in your post.\\\",\\\"post-settings.cover-image.reset-button\\\":\\\"Reset\\\",\\\"post-settings.cover-image.upload-button\\\":\\\"Upload Cover Image\\\",\\\"post-settings.cover-image.change-button\\\":\\\"Change Cover Image\\\",\\\"post-settings.cover-image.toggle-label\\\":\\\"Display cover image\\\",\\\"post-settings.cover-image.toggle-tooltip\\\":\\\"Choose whether to show or hide your post's cover image. If hidden, people will still see it when the post is shared on social media.\\\",\\\"post-social-actions.preview-mode-tooltip\\\":\\\"You're in preview mode. To share posts, head to your live site.\\\",\\\"post-stats.view-count_plural\\\":\\\"{count, number} views\\\",\\\"post.update-date\\\":\\\"Updated: {date}\\\",\\\"post.update-date-new\\\":\\\"Updated: <0>date<\/0>\\\",\\\"private-profile-actions.create-post\\\":\\\"Create a Post\\\",\\\"private-profile-actions.logout\\\":\\\"Logout\\\",\\\"private-profile-actions.my-drafts\\\":\\\"My Drafts\\\",\\\"private-profile-actions.profile-page\\\":\\\"My Profile\\\",\\\"private-profile-actions.settings\\\":\\\"Settings\\\",\\\"profile-blog-comments.blog-comments\\\":\\\"Blog Comments\\\",\\\"profile-blog-drafts.blog-drafts\\\":\\\"Blog Drafts\\\",\\\"profile-blog-likes.blog-likes\\\":\\\"Blog Likes\\\",\\\"profile-blog-posts.blog-posts\\\":\\\"Blog Posts\\\",\\\"profile-menu-item.comments-count\\\":\\\"{count, number}\\\",\\\"profile-menu-item.comments-label\\\":\\\"Blog Comments\\\",\\\"profile-menu-item.drafts-count\\\":\\\"{count, number}\\\",\\\"profile-menu-item.drafts-label\\\":\\\"Blog Drafts\\\",\\\"profile-menu-item.likes-count\\\":\\\"{count, number}\\\",\\\"profile-menu-item.likes-label\\\":\\\"Blog Likes\\\",\\\"profile-menu-item.posts-count\\\":\\\"{count, number}\\\",\\\"profile-menu-item.posts-label\\\":\\\"Blog Posts\\\",\\\"profile-menu.notifications\\\":\\\"Notifications\\\",\\\"profile-page.edit-profile\\\":\\\"Edit Profile\\\",\\\"profile.cancel\\\":\\\"Cancel\\\",\\\"profile.confirm\\\":\\\"Confirm\\\",\\\"profile.joined\\\":\\\"Joined: {date, date, timeRelative}\\\",\\\"promote-writer-modal.add-new-posts\\\":\\\"Add posts to this blog\\\",\\\"promote-writer-modal.cancel\\\":\\\"Cancel\\\",\\\"promote-writer-modal.confirm\\\":\\\"Set as Writer\\\",\\\"promote-writer-modal.get-more-content\\\":\\\"Adding writers to your blog is a great way get more fresh content and grow your community.\\\",\\\"promote-writer-modal.manage-own-posts-comments\\\":\\\"Manage their post comments\\\",\\\"promote-writer-modal.manage-own-posts\\\":\\\"Manage their own posts\\\",\\\"promote-writer-modal.title\\\":\\\"Make This Member a Writer\\\",\\\"promote-writer-modal.what-they-can-do\\\":\\\"Here’s what writers can do:\\\",\\\"public-profile-actions.block-member\\\":\\\"Block Member\\\",\\\"public-profile-actions.demote-writer\\\":\\\"Remove Writer\\\",\\\"public-profile-actions.promote-writer\\\":\\\"Set as Writer\\\",\\\"public-profile-actions.report-member\\\":\\\"Report member\\\",\\\"public-profile-actions.unblock-member\\\":\\\"Unblock member\\\",\\\"publish-button.publish\\\":\\\"Publish\\\",\\\"recent-posts.all-posts-link\\\":\\\"See All\\\",\\\"recent-posts.title\\\":\\\"Recent Posts\\\",\\\"related-posts.title\\\":\\\"Related Posts\\\",\\\"report-abuse-form.cancel-button\\\":\\\"Cancel\\\",\\\"report-abuse-form.offensive-content\\\":\\\"Offensive Content\\\",\\\"report-abuse-form.offensive-media\\\":\\\"Offensive Media\\\",\\\"report-abuse-form.spam\\\":\\\"Spam\\\",\\\"report-abuse-form.submit-button\\\":\\\"Report\\\",\\\"report-comment-modal.help-us-understand\\\":\\\"Help us understand what is wrong with this comment\\\",\\\"report-comment-modal.report-comment\\\":\\\"Report Comment\\\",\\\"report-member-modal.help-us-understand\\\":\\\"Help us understand what is wrong with this member\\\",\\\"report-member-modal.report-member\\\":\\\"Report Member\\\",\\\"report-post-modal.help-us-understand\\\":\\\"Help us understand what is wrong with this post.\\\",\\\"report-post-modal.report-post\\\":\\\"Report Post\\\",\\\"restriction.content\\\":\\\"This category is members only, sign up to join in.\\\",\\\"restriction.title\\\":\\\"Join the discussion\\\",\\\"search-button.search\\\":\\\"Search\\\",\\\"search-input.placeholder\\\":\\\"Search\\\",\\\"search-menu.members\\\":\\\"Members\\\",\\\"search-menu.posts\\\":\\\"Posts\\\",\\\"search-page.no-results-content\\\":\\\"Search for posts and comments here.\\\",\\\"search-page.no-results-title\\\":\\\"Looking for Something?\\\",\\\"server-error-page.text\\\":\\\"This page isn't loading right now but we're working on a fix. 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