Campaign status definitions in Campaign Manager

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href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Fanswer%2Fa420182&trk=help_me_menu" data-test-id="me-menu-sign-in"> Sign in </a> </div> </div> <a class="site-navigation__sign-in artdeco-button artdeco-button--2 artdeco-button--secondary artdeco-button--inverse mobile-excluded" href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Fanswer%2Fa420182" data-test-id="sign-in-button">Sign in</a> </nav> </div> </header> <main role="main" tabindex="-1" id="a11y-main" class="layout layout--one-column" aria-label="Help content" data-inert-toggle-target="me-menu-inert-toggle-target"> <div class="article-details-page"> <div class="hue-page-heading" data-test-selector="heading-container"> <div class="page-width-content"> <h2 class="hue-page-heading__title hue-default-color t-24 t-bold" data-test-selector="heading-title"> Campaign status definitions in Campaign Manager </h2> <span class="hue-default-secondary-color t-14" data-test-selector="relativeTime-container"> Last updated: 8 months ago </span> </div> </div> <div class="page-width-content article-details-content"> <div class="article-details-content__main"> <article data-test-selector="article" data-article-source="urn:li:helpCenterArticle:(420182,LITHOGRAPH)"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>You can check the status of your campaign to help determine if your ads can be displayed to members of your target audience. For an ad to be displayed, the campaign group status, campaign status, and ad status must be active.</p> </div> <div class="article-content-callout article-content-callout__background--note" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Here's a tip </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p><p></p><p></p>If your campaign status isn’t <strong>Active</strong>, you might need further action for your ads to be displayed.<p></p><p></p><p></p> </div> </div>  </div> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text-table" data-test-selector="preRenderedMarkup-container"> <table class="artdeco-table--striped"> <thead class="artdeco-table-header"> <tr class="artdeco-table-row"> <th class="artdeco-table-header">Campaign status</th> <th class="artdeco-table-header">Definition</th> </tr> </thead> <tbody> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Active</td> <td class="artdeco-table-cell">The campaign is active and can display ads to members in your target audience. </td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Draft</td> <td class="artdeco-table-cell">The campaign hasn't been launched and isn’t running. You can edit the campaign to finish launching it. </td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Paused</td> <td class="artdeco-table-cell">The campaign has been paused and isn't running. You can edit your campaign while it's paused and reactivate it later. </td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Completed</td> <td class="artdeco-table-cell"> <p>The campaign has reached its end date or lifetime budget and has stopped running. You can reactivate a completed campaign if needed.</p> <p>A campaign might show as completed if the campaign’s daily budget has been reached for the day. If only the daily budget has been reached, the campaign will automatically start running again the next day.</p> </td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Archived</td> <td class="artdeco-table-cell">The campaign has been archived and isn’t running. You can only edit conversion tracking on an archived campaign. </td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Deleted</td> <td class="artdeco-table-cell">The campaign has been deleted. Once a campaign has been deleted, the action can't be reversed. When you delete a campaign, all ads in that campaign will also be deleted. If you’ve used the ad in other places (for example, if it’s been sponsored or duplicated), it won’t be deleted in those places. </td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Not delivering - Scheduled </td> <td class="artdeco-table-cell">The campaign will start displaying ads once the campaign start date is reached. </td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Not delivering - Audience too small</td> <td class="artdeco-table-cell">The campaign’s audience size needs to be increased to allow the campaign to run. The minimum audience size is 300 members. </td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Not delivering - No active ads</td> <td class="artdeco-table-cell">The campaign can’t display impressions because there are no active ads in the campaign. You can review the status of ads in the campaign or add new ads to the campaign. </td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Not delivering - Group is paused</td> <td class="artdeco-table-cell">The campaign can’t display impressions because the campaign group it’s in is paused. Activate the campaign group to allow campaigns to run. </td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Not delivering - Group budget reached</td> <td class="artdeco-table-cell">The campaign can’t display impressions because the group budget has been reached. Increase the campaign group budget to allow campaigns to run. </td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Not delivering - Group scheduled</td> <td class="artdeco-table-cell">The campaign can’t display impressions because the campaign group start date hasn’t been reached yet. The campaigns will start running once the campaign group start date is reached. </td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Not delivering - Account on hold</td> <td class="artdeco-table-cell">Your campaign can’t display impressions until the account is no longer on hold.</td> </tr> </tbody> </table> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Related tasks</strong></p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <ul> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/a424556" target="_blank">Reactivate a campaign in Campaign Manager</a></li> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/a425248" target="_self">Edit campaigns in Campaign Manager</a> </li> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/a422647" target="_blank">Pause a campaign in Campaign Manager</a></li> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/a420095" target="_self">Archive campaign groups, campaigns, and ads</a></li> </ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Learn more</strong></p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <ul> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/a420701" target="_self">Remove hold status from a LinkedIn Ads account</a> </li> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/a423690" target="_self">Target audience size best practices</a> </li> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/a415996" target="_self">Campaign group settings</a> </li> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/a423055" target="_self">Campaign group status definitions in Campaign Manager</a> </li> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/a415873" target="_self">Ad status definitions in Campaign Manager</a> </li> </ul> </div> </article> <section class="people-also-viewed"> <h3 class="people-also-viewed__header t-bold t-black t-20">People also viewed</h3> <ul class="people-also-viewed__article-list"> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-5jodf" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Campaign group status definitions in Campaign Manager </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-5jodf" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>The status of a campaign group indicates if the ad campaigns within the group can display impressions. You can also filter which campaign groups you’re viewing by status. </p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Related tasks</strong></p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <ul> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/a424128" target="_self">Create campaign groups</a></li> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/a425447" target="_self">Edit campaign groups</a></li> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/a424694" target="_self">Troubleshoot campaign groups errors</a></li> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/a420701" target="_self">Remove hold status from a LinkedIn Ads account</a> </li> </ul> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a423055?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Campaign group status definitions in Campaign Manager”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-hvik7" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Ad status definitions in Campaign Manager </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-hvik7" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Your ad’s status indicates whether it has been reviewed and is ready to run, or if it needs further attention. You can view an ad’s status from the Ads tab in Campaign Manager.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Related tasks</strong></p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <ul> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/a420369" target="_blank">Edit your ad creatives</a> </li> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/a424153" target="_blank">Create video ads troubleshooting</a> </li> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/a425248" target="_blank">Edit your campaigns</a> </li> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/a424556" target="_blank">Restart a campaign</a> </li> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/a420701" target="_blank">Remove hold status from a LinkedIn Ads account</a> </li> </ul> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a415873?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Ad status definitions in Campaign Manager”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-y7fwy" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Delete a Campaign </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-y7fwy" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>You can delete LinkedIn ad campaigns that were created by mistake or aren't needed.  </p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>To delete a campaign: </p> </div> <ol class="article-content__ordered-list" data-test-selector="orderedList-container"> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="https://www.linkedin.com/campaignmanager/" target="_blank">Sign in to Campaign Manager</a>.</p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>If you need to switch accounts, click the account name in the upper-left corner of the page and select the correct account name from the dropdown.</p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Click the correct campaign group name. </p> </div> </li> </ol> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a421253?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Delete a Campaign”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-n7gi1" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Edit campaign groups </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-n7gi1" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>You can edit your campaign group settings to manage the corresponding Classic and Accelerate campaigns at scale and change the budget and schedule.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>After a campaign group is active, you can’t edit the campaign group objective or turn off Dynamic Group Budget.  </p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>If you need to edit which campaigns are in a group, keep in mind campaigns can’t be moved from one campaign group to another. Instead, create a copy of the campaign in a different campaign group by duplicating it. </p> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a425447?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Edit campaign groups”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-kw0me" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Receiving quick reply InMail messages from candidates </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-kw0me" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>We’ve recently updated the candidate InMail experience to provide quicker and clearer responses to InMail messages with one-click reply buttons. Candidates can now accept or decline your InMail message with a quick reply before responding to your message with additional details. Because of this, when a candidate responds with only the <strong>No thanks</strong> or <strong>Yes</strong> quick reply and no text, the InMail message notification you receive won’t show any additional information.</p> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a414465?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Receiving quick reply InMail messages from candidates”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> </ul> </section>  <div class="placeholder " id="helpfulness-rating"> </div> </div> <div class="article-details-content__delimiter"></div> <aside class="article-details-content__aside"> <div class="article-details-content__tags"> <h3 id="tagged-header" class="hue-web__header--aside t-bold t-16" data-test-selector="topicTags-header"> Tagged in </h3> <ul class="pill-list article-page-pill-list hue-artdeco-pill" data-test-selector="topicTags-container"> <li class="pill-list__item" id="topic-link-a139129" data-test-selector="topicTags-list-item"> <a class="pill basePadding label" href="/help/lms/topic/a139129" data-test-selector="topic-tag-link" aria-describedby="tagged-header"> <span data-test-selector="topicTags-title-a139129"> Manage Classic Campaigns </span> </a> </li> </ul> </div>  </aside> </div>  </div> </main> <div class="placeholder " id="toasts__wormhole" data-inert-toggle-target="me-menu-inert-toggle-target"> </div> <footer class="global-footer" data-inert-toggle-target="me-menu-inert-toggle-target" data-component-selector="global-footer" data-test-id="global-footer" role="contentinfo"> <div class="global-footer__upper-row-wrapper"> <div class="page-width-content"> <ul class="global-footer__upper-row-items t-12 t-black"> <li class="global-footer__upper-row-item global-footer__logo"> <a class="global-footer__upper-row-item-link" href="https://www.linkedin.com"> <li-icon size="14dp" color="brand" tabindex="-1" aria-hidden="true" type="linkedin-logo"></li-icon> <span class="visually-hidden">LinkedIn</span> </a> </li> <li class="global-footer__upper-row-item "> <a class="global-footer__upper-row-item-link" data-test-id="footer-contact-us" href="https://www.linkedin.com/help/lms/ask"> Contact us </a> </li>     <li class="global-footer__upper-row-item global-footer__language-switcher-wrapper"> <form action method="GET" class="language-switcher__form">  <label class="language-switcher__select-label"> <span class="visually-hidden">Select a language. 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Campaign status definitions in Campaign Manager | Marketing Solutions Help