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Clicks#Clicks Comment - 117738587#ATF"><span class="asSprite c_icon"></span><span class="cmnt_count hidden"></span><span>Comment</span></div></div></div></div><div class="edition clearfix"><div class="pageContent flt"><div style="position:absolute; height:250px; width:300px; top:12px; right:1%" id="primuser_ad_absolute"><div data-loc="All" data-user="subscribed" data-size="[[300,250]]" data-adsSlot="ET_Prime/ET_Prime_AS/ET_Prime_AS_ATF_Mid_Banner" id="primead_117738587" class="primeuser_asmidad"></div></div><div class="artSyn bgPink"><div class="bold">Synopsis</div><h2 class="summary">Dubai’s digital ecosystem is pivotal to the Middle East’s e-commerce revolution, with the market set to soar to $50 billion by 2025. What’s fuelling this surge, and why is Dubai the ultimate launchpad for Indian businesses seeking global expansion? Discover the dynamics of AI-powered retail, government-backed incentives, and a tech-savvy consumer base, as this emirate rewrites the e-commerce playbook.</h2></div><article competitionClients="" currency_ad="1" data-apw="" class="artData clr "><div class="imgBox"><figure class="artImg"><img height="225" width="300" alt="1200x900_ET-Ecommerce-1" src="https://img.etimg.com/thumb/msid-117738576,width-300,height-225,imgsize-139818,resizemode-75/1200x900_et-ecommerce-1.jpg"><span class="imgAgency">ET Spotlight</span></figure></div><div data-brCount="42" class="artText">With a market expected to hit a staggering <a data-ga-onclick="Inarticle articleshow link click#News#href" href="https://www.deloitte.com/middle-east/en/our-thinking/mepov-magazine/swift-moves/thriving-e-commerce-landscape-in-the-middle-east.html" data-type="tilCustomLink" target="_blank" rel="nofollow">US$50 billion by 2025</a><a data-ga-onclick="Inarticle articleshow link click#News#href" href="https://www.deloitte.com/middle-east/en/our-thinking/mepov-magazine/swift-moves/thriving-e-commerce-landscape-in-the-middle-east.html" rel="nofollow"></a>, Dubai is well on its way towards cementing itself as a powerhouse in the Middle East’s e-commerce boom. Driving this growth are advanced technologies and government initiatives designed to foster innovation and attract investment, placing the emirate at the forefront of the region’s digital transformation.<br><br><style> #sr_widget.onDemand p, #stock_pro.onDemand p{font-size: 14px;line-height: 1.28;} .onDemand .live_stock{left:17px;padding:1px 3px 1px 5px;font-size:12px;font-weight:600;line-height:18px;top:9px} #sr_widget.onDemand .sr_desc{margin:0 auto 0;} #sr_widget.onDemand .sr_desc{color: #024d99;margin-top:10px;} #sr_widget.onDemand .crypto .live_stock .lb-icon{8px 6px 5px 3px !important} #sr_widget.crypto.onDemand a.text{border-bottom:1px solid #ccc;padding-bottom:5px;display:block;width:100%} #sr_widget.onDemand .sr_desc .text p, #stock_pro.onDemand .sr_desc .text p{font-size:12px;font-weight:400;} </style><div class="crypto onDemand" data-ga-impression="On Demand CTA articleshow#Impressions | On Demand CTA | Articleshow#" id="sr_widget"><div class="live live_stock"><p>Trump-Modi Meet</p></div><div style="margin-top: 10px;float: left;width: 100%;"><a class="text" target="_blank" data-ga-onclick="On Demand CTA articleshow#Clicks | On Demand CTA | Articleshow#https://economictimes.indiatimes.com/news/economy/policy/trump-modi-talk-fighter-jets-trade-wars-china-making-india-great-again-leave-out-adani/articleshow/118233685.cms" href="https://economictimes.indiatimes.com/news/economy/policy/trump-modi-talk-fighter-jets-trade-wars-china-making-india-great-again-leave-out-adani/articleshow/118233685.cms"><p style="font-size:14px;font-weight:400;margin-top: 5px;" class="sr_desc">The mega MIGA, MAGA plans of India's Modi and US' Trump</p></a><a class="text" target="_blank" data-ga-onclick="On Demand CTA articleshow#Clicks | On Demand CTA | Articleshow#https://economictimes.indiatimes.com/news/economy/foreign-trade/trump-announces-reciprocal-tariffs-says-india-has-more-tariffs-than-any-other-country/articleshow/118224384.cms" href="https://economictimes.indiatimes.com/news/economy/foreign-trade/trump-announces-reciprocal-tariffs-says-india-has-more-tariffs-than-any-other-country/articleshow/118224384.cms"><p style="font-size:14px;font-weight:400;margin-top: 5px;" class="sr_desc">Trump says India has more tariffs than others</p></a><a class="text" target="_blank" data-ga-onclick="On Demand CTA articleshow#Clicks | On Demand CTA | Articleshow#https://economictimes.indiatimes.com/news/international/global-trends/trumps-golden-rule-for-imposing-reciprocal-tariffs-and-what-they-mean-for-us-allies-explained/articleshow/118234227.cms" href="https://economictimes.indiatimes.com/news/international/global-trends/trumps-golden-rule-for-imposing-reciprocal-tariffs-and-what-they-mean-for-us-allies-explained/articleshow/118234227.cms"><p style="font-size:14px;font-weight:400;margin-top: 5px;" class="sr_desc">Trump's 'golden rule' for imposing reciprocal tariffs</p></a></div></div>With a tech-savvy, youthful population and increasing disposable incomes, the Middle East is ripe for e-commerce expansion, and Dubai is leading the charge. The city’s nearly universal internet and smartphone penetration provide a solid foundation for digital-first businesses, while its reputation as a hub for ambition and innovation continues to attract global and regional players.<br><div data-mid-newpos-mgid="mgid_117738587" id="div-mgid-mid-newpos-117738587"></div><br>Sectors such as fashion and beauty are seeing rapid growth, reflecting the evolving tastes of a diverse consumer base. Dubai's digital readiness offers a clear competitive advantage for startups like Eyewa, an omnichannel eyewear retailer that recently raised $100 million.<br><br>“Dubai has one of the most digitalised economies in the world. This allows digital-native startups like ours to leapfrog. We move from idea to roll-out at lightning speed and are met with customer adoption very quickly,” says Anass Boumediene, Co-founder and CEO of Eyewa, an omnichannel eyewear retailer, that recently raised $100 million.<br><br><strong>Driving forces behind the boom<br></strong>The Dubai Chamber of Commerce and Industry forecasts e-commerce to generate $8 billion in sales by 2025, mirroring the global market, which is <a data-ga-onclick="Inarticle articleshow link click#News#href" href="https://www.deloitte.com/middle-east/en/our-thinking/mepov-magazine/swift-moves/thriving-e-commerce-landscape-in-the-middle-east.html" data-type="tilCustomLink" target="_blank" rel="nofollow">projected</a><a data-ga-onclick="Inarticle articleshow link click#News#href" href="https://www.deloitte.com/middle-east/en/our-thinking/mepov-magazine/swift-moves/thriving-e-commerce-landscape-in-the-middle-east.html" rel="nofollow"></a> to reach a revenue of US$6.35 Trillion by 2027, as highlighted in the paper by Deloitte, <a data-ga-onclick="Inarticle articleshow link click#News#href" href="https://www.deloitte.com/middle-east/en/our-thinking/mepov-magazine/swift-moves/thriving-e-commerce-landscape-in-the-middle-east.html" data-type="tilCustomLink" target="_blank" rel="nofollow">The thriving e-commerce landscape in the Middle East</a><a data-ga-onclick="Inarticle articleshow link click#News#href" href="https://www.deloitte.com/middle-east/en/our-thinking/mepov-magazine/swift-moves/thriving-e-commerce-landscape-in-the-middle-east.html" rel="nofollow"></a>. <br><div data-ga-impression="GrowFast_Web#Impression#url" class="growfast_widget custom_ad"><a data-ga-onclick="GrowFast_Web#Click#url" target="_blank" title="Growfast Logo" href="https://growfast.indiatimes.com/?ag=ET_Web"><img src="https://img.etimg.com/thumb/width-513,height-50,msid-115075348/growfast.jpg" alt="Growfast" height="40" width="410" loading="lazy"></a><div class="growfast_slider"><ul class="sliderContainer"><li><a data-ga-onclick="GrowFast_Web#Click#Java Programming with ChatGPT: Learn using Generative AI" title="Java Programming with ChatGPT: Learn using Generative AI" href="https://growfast.indiatimes.com/courses/testing-masterclass-yf/1239?ag=ET_Web"><div class="images_wrap"><img class="cover_img" src="https://img.etb2bimg.com/files/retail_files/1239_cover_image_1723549896_42701.jpg" loading="lazy" height="80" width="300" alt="Java Programming with ChatGPT: Learn using Generative AI"><img class="author_img" loading="lazy" height="56" width="56" alt="" src="https://img.etb2bimg.com/files/retail_files/expert_picture_1723545629_1723545629_26628.jpg"></div><div class="details"><p class="category">Artificial Intelligence(AI)</p><p class="course_name">Java Programming with ChatGPT: Learn using Generative AI</p><p class="author_name">By - 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Additionally, the global demand for quick-fix solutions and rapid delivery services has taken hold in Dubai as well.<br><br><div data-size="[[300, 250], [600, 250], [600, 300]]" data-adsSlot="/7176/Economictimes/ET_News/ET_News_InternationalBusiness/ET_ROS_MID_NWS_IBZ_AS_300" data-loc="100" id="div-gpt-ad-858478126-117738587" class="country_specAD"></div>Policy-driven initiatives and government interventions have also played a pivotal role in this growth. Beyond significant investment in digital infrastructure, Dubai has created specialised e-commerce zones, offering businesses attractive incentives to establish and expand their operations.<br> <div data-align="" data-msid="117738928" data-type="image" class="midImg clearfix"><figure class="imgBg"><img title="700x500_ET-Ecommerce-2" alt="700x500_ET-Ecommerce-2" src="https://img.etimg.com/photo/msid-42031747/et-logo.jpg" class="lazy gwt-Image" data-msid="117738928" data-original="https://img.etimg.com/photo/msid-117738928/700x500_et-ecommerce-2.jpg"><span class="imgAgency">ET Spotlight</span></figure><div><div class="imgActions flr"><span class="asSprite imgZoom zoomIcon"></span></div></div></div><strong>Several key drivers shape Dubai’s e-commerce boom:</strong><br><div data-size="[[300, 250], [600, 250], [600, 300]]" data-adsSlot="/7176/Economictimes/ET_News/ET_News_InternationalBusiness/ET_ROS_MID1_NWS_IBZ_AS_300" data-loc="2" id="div-gpt-ad-858478132-117738587" class="country_specAD2nd"></div><div data-size="[[300, 250], [600, 250], [600, 300]]" data-adsSlot="/7176/Economictimes/ET_News/ET_News_InternationalBusiness/ET_ROS_MID1_NWS_IBZ_AS_300" data-loc="5" id="div-gpt-ad-858478132-117738587" class="country_specAD2nd"></div><div data-size="[[300, 250], [600, 250], [600, 300]]" data-adsSlot="/7176/Economictimes/ET_News/ET_News_InternationalBusiness/ET_ROS_MID1_NWS_IBZ_AS_300" data-loc="3" id="div-gpt-ad-858478132-117738587" class="country_specAD2nd"></div><ul><li><strong>Technological advancements: </strong>Technological advancements, the use of artificial intelligence (AI) and machine learning (ML), in particular, play a crucial role in shaping the e-commerce landscape in the Middle East, especially in personalising shopping experiences.</li></ul><ul><li><strong>Robust digital payments: </strong>Increasing adoption of secure and user-friendly digital payment systems has removed significant barriers to online shopping.</li></ul><ul><li><strong>Government support and policies: </strong>The UAE e-commerce law<a data-ga-onclick="Inarticle articleshow link click#News#href" href="https://www.legal500.com/developments/thought-leadership/the-e-commerce-law-in-the-uae-navigating-the-regulatory-landscape/" rel="nofollow"></a> (Federal Decree-Law on Trading by Modern Technological Means) aims to regulate and reorganise e-commerce activities, fostering a favourable environment for digital trade.</li></ul><ul><li><strong>Freezones, e-commerce zones, accelerator programmes:</strong> Freezone DMCC and the Dubai Government have launched the DMCC E-Commerce Ecosystem to accelerate the growth of the e-commerce sector across the MENA region, which is currently valued at $32bn and is expected to reach $50bn by 2025.</li></ul><ul><li><strong>Diverse consumer demographics:</strong> Dubai’s multicultural population and rising disposable incomes fuel demand for various product categories, from fashion and electronics to health and wellness products.</li></ul><strong>Landmark achievements<br></strong>Some of the recent business tidings from the region are also a testament to Dubai’s growing resilience and adaptability and the maturity of its startup space. Talabat, the leading on-demand delivery platform in the MENA region, made its debut on the Dubai Financial Market (DFM) on December 10, marking the largest global technology IPO of 2024<a data-ga-onclick="Inarticle articleshow link click#News#href" href="https://www.menabytes.com/talabat-shares-fall-ipo/#:~:text=The%20IPO%20initially%20planned%20to,and%20Emirates%20International%20Investment%20Company." rel="nofollow"></a>. <br><br>Meanwhile, WORLDEF—the largest e-commerce fair in the Gulf region—hosted its Dubai edition in December 2024<a data-ga-onclick="Inarticle articleshow link click#News#href" href="https://worldef.com/events/dubai-2024/" rel="nofollow"></a>, featuring insights into how its state-of-the-art infrastructure, seamless logistics, and strategic location enable businesses to scale globally.<br><br><strong>India-Dubai: Strengthening ties<br></strong>The UAE government actively supports businesses through various programmes and resources, making it easier for Indian entrepreneurs to thrive in the competitive landscape. <br><br>The<a data-ga-onclick="Inarticle articleshow link click#News#href" href="https://pib.gov.in/PressReleasePage.aspx?PRID=2062860" rel="nofollow"> </a><a data-ga-onclick="Inarticle articleshow link click#News#href" href="https://pib.gov.in/PressReleasePage.aspx?PRID=2062860" data-type="tilCustomLink" target="_blank" rel="nofollow"> India-UAE Comprehensive Economic Partnership Agreement (CEPA)</a> was signed between the two countries on 18 February 2022. This historic agreement is expected to accelerate trade between UAE and India and benefit exporters from the country. This allows Indian exporters in various sectors such as textiles, agriculture, dry fruits, gems, and jewellery to get duty-free access to the UAE market.<br><br><strong>Opportunities for Indian entrepreneurs<br></strong>For Indian businesses, Dubai is more than an opportunity—it’s a gateway to a world of possibilities, offering the perfect blend of growth, innovation, and global reach.<br><strong><br></strong><ul><li><strong>A booming market: </strong>Dubai’s vibrant economy and diverse customer base offer endless growth opportunities, making it a prime hub for ambitious businesses.</li></ul><ul><li><strong>Affluent consumers: </strong>High disposable incomes translate into significant spending power, creating a lucrative market for quality products and services.</li></ul><ul><li><strong>Ease of doing business: </strong>Low taxes and straightforward registration processes make it hassle-free for Indian enterprises to set up and operate.</li></ul><ul><li><strong>Strategic gateway: </strong>Perfectly positioned at the crossroads of East and West, Dubai provides seamless access to key markets across the Middle East, Africa, and Asia.</li></ul><ul><li><strong>World-class infrastructure: </strong>From top-tier logistics to cutting-edge technology, Dubai ensures smooth operations and efficient delivery, helping businesses stay ahead.</li></ul><ul><li><strong>A melting pot of tastes: </strong>With a multicultural population, Dubai offers the chance to appeal to a wide range of preferences, unlocking new market potential.</li></ul><ul><li><strong>Innovation-friendly environment: </strong>A hub for creativity and technology, Dubai encourages businesses to adopt fresh ideas and innovative practices.</li></ul><ul><li><strong>Networking goldmine: </strong>The city’s trade shows and industry events provide invaluable opportunities to connect with partners, investors, and thought leaders.</li></ul><ul><li><strong>E-commerce on the rise: </strong>With online shopping gaining rapid traction, now is the perfect time for e-commerce businesses to establish a presence in this thriving market.</li></ul>Having worked across India and the UAE, Aina Garg, Regional CEO - of Lenskart, Dubai, says the UAE spearheads an “omnichannel revolution”. While she credits government-backed fintech and logistics investments in Dubai, she also acknowledges “the influx of new residents” in reshaping consumer demand. <br><br>“Dubai’s advanced digital ecosystem and high connectivity are transforming how consumers shop, creating a frictionless retail environment,” says Garg.<br><br><strong>Emerging trends: The road ahead<br></strong>Personalisation and customer experience have become crucial aspects of e-commerce in the Middle East. Online retailers employ data analytics and customer segmentation strategies to deliver personalised product recommendations, targeted promotions, and tailored shopping experiences. For instance, Boumediene says, “Eyewa has quickly become the largest network of optical stores in the GCC, having surpassed 150 stores in less than four years from the opening of our first store…This (the) approach of being hyper-local and focused on our customer base has made us successful.” <br><br>Investments in logistics infrastructure, fulfilment centres, and innovative delivery solutions are essential to respond to evolving consumer demands and optimise the e-commerce supply chain. <br><br>Looking ahead, the future of e-commerce in the Middle East appears promising with heightening opportunities for cross-border e-commerce. <br><br>Click this <a data-ga-onclick="Inarticle articleshow link click#News#href" href="https://economictimes.indiatimes.com/spotlight/business_in_dubai"></a><a data-ga-onclick="Inarticle articleshow link click#News#href" href="https://economictimes.indiatimes.com/spotlight/business_in_dubai" data-type="tilCustomLink" target="_blank">link</a> for more on Business in Dubai.<br><br> <em>Disclaimer - This article is a part of featured content series on Business in Dubai.</em><br><ul></ul><style> #sr_widget.onDemand p, #stock_pro.onDemand p{font-size: 14px;line-height: 1.28;} .onDemand .live_stock{left:17px;padding:1px 3px 1px 5px;font-size:12px;font-weight:600;line-height:18px;top:9px} #sr_widget.onDemand .sr_desc{margin:0 auto 0;} #sr_widget.onDemand .sr_desc{color: #024d99;margin-top:10px;} #sr_widget.onDemand .crypto .live_stock .lb-icon{8px 6px 5px 3px !important} #sr_widget.crypto.onDemand a.text{border-bottom:1px solid #ccc;padding-bottom:5px;display:block;width:100%} #sr_widget.onDemand .sr_desc .text p, #stock_pro.onDemand .sr_desc .text p{font-size:12px;font-weight:400;} </style><div class="inSideInd"><br><br><em>(You can now subscribe to our <a rel="nofollow" href="https://whatsapp.com/channel/0029Va54SU83rZZYg2XcdM0K" target="_blank" data-ga-onclick="WhtsApChnl#Click_Web#News">Economic Times WhatsApp channel</a>)<br></em></div></div><div class="clearfix orig_date">( Originally published on Jan 30, 2025 )</div><div class="clr"></div><div style="font-size:16px; font-style:italic; margin-bottom:12px;"> (This article is generated and published by <a target="_blank" href="/etspotlight" class="uline">ET Spotlight</a> team. 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Whats fuelling this surge, and why is Dubai the ultimate launchpad for Indian businesses seeking global expansion? Discover the dynamics of AI-powered retail, government-backed incentives, and a tech-savvy consumer base, as this emirate rewrites the e-commerce playbook.", "datePublished": "2025-01-30T17:11:00+05:30", "dateModified": "2025-01-31T17:42:00+05:30", "url":"https://economictimes.indiatimes.com/news/international/uae/from-startups-to-giants-dubais-role-in-the-middle-easts-projected-50-billion-e-commerce-boom/articleshow/117738587.cms", "mainEntityOfPage":"https://economictimes.indiatimes.com/news/international/uae/from-startups-to-giants-dubais-role-in-the-middle-easts-projected-50-billion-e-commerce-boom/articleshow/117738587.cms", "articleSection" : "News", "articleBody":"With a market expected to hit a staggering US$50 billion by 2025, Dubai is well on its way towards cementing itself as a powerhouse in the Middle East’s e-commerce boom. Driving this growth are advanced technologies and government initiatives designed to foster innovation and attract investment, placing the emirate at the forefront of the region’s digital transformation.With a tech-savvy, youthful population and increasing disposable incomes, the Middle East is ripe for e-commerce expansion, and Dubai is leading the charge. The city’s nearly universal internet and smartphone penetration provide a solid foundation for digital-first businesses, while its reputation as a hub for ambition and innovation continues to attract global and regional players.Sectors such as fashion and beauty are seeing rapid growth, reflecting the evolving tastes of a diverse consumer base. Dubai's digital readiness offers a clear competitive advantage for startups like Eyewa, an omnichannel eyewear retailer that recently raised $100 million.“Dubai has one of the most digitalised economies in the world. This allows digital-native startups like ours to leapfrog. We move from idea to roll-out at lightning speed and are met with customer adoption very quickly,” says Anass Boumediene, Co-founder and CEO of Eyewa, an omnichannel eyewear retailer, that recently raised $100 million.Driving forces behind the boomThe Dubai Chamber of Commerce and Industry forecasts e-commerce to generate $8 billion in sales by 2025, mirroring the global market, which is projected to reach a revenue of US$6.35 Trillion by 2027, as highlighted in the paper by Deloitte, The thriving e-commerce landscape in the Middle East. This surge in e-commerce can be attributed to factors like the widespread adoption of smartphones, enhanced internet connectivity, and the convenience of online shopping, according to the report. Additionally, the global demand for quick-fix solutions and rapid delivery services has taken hold in Dubai as well.Policy-driven initiatives and government interventions have also played a pivotal role in this growth. Beyond significant investment in digital infrastructure, Dubai has created specialised e-commerce zones, offering businesses attractive incentives to establish and expand their operations. 117738928Several key drivers shape Dubai’s e-commerce boom:Technological advancements: Technological advancements, the use of artificial intelligence (AI) and machine learning (ML), in particular, play a crucial role in shaping the e-commerce landscape in the Middle East, especially in personalising shopping experiences.Robust digital payments: Increasing adoption of secure and user-friendly digital payment systems has removed significant barriers to online shopping.Government support and policies: The UAE e-commerce law (Federal Decree-Law on Trading by Modern Technological Means) aims to regulate and reorganise e-commerce activities, fostering a favourable environment for digital trade.Freezones, e-commerce zones, accelerator programmes: Freezone DMCC and the Dubai Government have launched the DMCC E-Commerce Ecosystem to accelerate the growth of the e-commerce sector across the MENA region, which is currently valued at $32bn and is expected to reach $50bn by 2025.Diverse consumer demographics: Dubai’s multicultural population and rising disposable incomes fuel demand for various product categories, from fashion and electronics to health and wellness products.Landmark achievementsSome of the recent business tidings from the region are also a testament to Dubai’s growing resilience and adaptability and the maturity of its startup space. Talabat, the leading on-demand delivery platform in the MENA region, made its debut on the Dubai Financial Market (DFM) on December 10, marking the largest global technology IPO of 2024. Meanwhile, WORLDEF—the largest e-commerce fair in the Gulf region—hosted its Dubai edition in December 2024, featuring insights into how its state-of-the-art infrastructure, seamless logistics, and strategic location enable businesses to scale globally.India-Dubai: Strengthening tiesThe UAE government actively supports businesses through various programmes and resources, making it easier for Indian entrepreneurs to thrive in the competitive landscape. The India-UAE Comprehensive Economic Partnership Agreement (CEPA) was signed between the two countries on 18 February 2022. This historic agreement is expected to accelerate trade between UAE and India and benefit exporters from the country. This allows Indian exporters in various sectors such as textiles, agriculture, dry fruits, gems, and jewellery to get duty-free access to the UAE market.Opportunities for Indian entrepreneursFor Indian businesses, Dubai is more than an opportunity—it’s a gateway to a world of possibilities, offering the perfect blend of growth, innovation, and global reach.A booming market: Dubai’s vibrant economy and diverse customer base offer endless growth opportunities, making it a prime hub for ambitious businesses.Affluent consumers: High disposable incomes translate into significant spending power, creating a lucrative market for quality products and services.Ease of doing business: Low taxes and straightforward registration processes make it hassle-free for Indian enterprises to set up and operate.Strategic gateway: Perfectly positioned at the crossroads of East and West, Dubai provides seamless access to key markets across the Middle East, Africa, and Asia.World-class infrastructure: From top-tier logistics to cutting-edge technology, Dubai ensures smooth operations and efficient delivery, helping businesses stay ahead.A melting pot of tastes: With a multicultural population, Dubai offers the chance to appeal to a wide range of preferences, unlocking new market potential.Innovation-friendly environment: A hub for creativity and technology, Dubai encourages businesses to adopt fresh ideas and innovative practices.Networking goldmine: The city’s trade shows and industry events provide invaluable opportunities to connect with partners, investors, and thought leaders.E-commerce on the rise: With online shopping gaining rapid traction, now is the perfect time for e-commerce businesses to establish a presence in this thriving market.Having worked across India and the UAE, Aina Garg, Regional CEO - of Lenskart, Dubai, says the UAE spearheads an “omnichannel revolution”. While she credits government-backed fintech and logistics investments in Dubai, she also acknowledges “the influx of new residents” in reshaping consumer demand. “Dubai’s advanced digital ecosystem and high connectivity are transforming how consumers shop, creating a frictionless retail environment,” says Garg.Emerging trends: The road aheadPersonalisation and customer experience have become crucial aspects of e-commerce in the Middle East. Online retailers employ data analytics and customer segmentation strategies to deliver personalised product recommendations, targeted promotions, and tailored shopping experiences. For instance, Boumediene says, “Eyewa has quickly become the largest network of optical stores in the GCC, having surpassed 150 stores in less than four years from the opening of our first store…This (the) approach of being hyper-local and focused on our customer base has made us successful.” Investments in logistics infrastructure, fulfilment centres, and innovative delivery solutions are essential to respond to evolving consumer demands and optimise the e-commerce supply chain. Looking ahead, the future of e-commerce in the Middle East appears promising with heightening opportunities for cross-border e-commerce. Click this link for more on Business in Dubai. 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