CINXE.COM
Unlocking success in retail and consumer goods | Implement
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class="page__breadcrumbs"><div class="breadcrumb-list" style=""><!----></div></div><div class="hero-article" style="--theme-text:240 6% 13%;--theme-bg:16 42% 80%;" body="- and how they impact your business"><div class="hero-article__inner"><div class="hero-article__content"><div class="hero-article__content-inner"><span class="hero-article__breadcrumb"><div class="breadcrumb-list" style=""><!----></div></span><div class="hero-article__heading-container"><span class="hero-article__trumpet ts-trumpet o-6">Article</span><h1 class="heading ts-h2 out"><div class="heading_wrapper"><span class="placeholder">Six themes shaping the future of retail and consumer goods</span><div class="heading_fade hidden" style="transform:scale(1);"><!--[--><!--]--></div><div class="heading_animated" style="transform:scale(1);"><!--[--><!--]--></div><!----></div><!----></h1><span class="hero-article__body ts-body-2">The future of retail is no longer in the future – the future of retail is now.</span></div><div class="hero-article__links"><!----><div class="article-link-list"><ul class="article-link-list__list"><!--[--><!--]--></ul></div></div></div></div><div class="hero-article__media-container"><!--[--><!----><img class="image hidden media-loading" loading="lazy" decoding="async" src="https://implementconsultinggroup.imgix.net/uploads/articles/2024/Six-themes-shaping-the-future-of-retail-and-consumer-goods/james-yarema-qbGauEOjoAs-unsplash.jpg?auto=compress%2Cformat&fit=clip&q=75&w=2600" srcset="https://implementconsultinggroup.imgix.net/uploads/articles/2024/Six-themes-shaping-the-future-of-retail-and-consumer-goods/james-yarema-qbGauEOjoAs-unsplash.jpg?auto=compress%2Cformat&fit=clip&q=75&w=2600 2600w, https://implementconsultinggroup.imgix.net/uploads/articles/2024/Six-themes-shaping-the-future-of-retail-and-consumer-goods/james-yarema-qbGauEOjoAs-unsplash.jpg?auto=compress%2Cformat&fit=clip&q=75&w=1880 1880w, 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https://implementconsultinggroup.imgix.net/uploads/articles/2024/Six-themes-shaping-the-future-of-retail-and-consumer-goods/james-yarema-qbGauEOjoAs-unsplash.jpg?auto=compress%2Cformat&fit=clip&q=75&w=320 320w" width="2600" height="2591" alt="James yarema qb Gau E Ojo As unsplash" style="--object-fit:cover;--object-position:50% 50%;" data-v-f1ab9a9a data-v-0e7d2a70><!--]--><span class="hero-article__media-gradient"></span></div><!----></div></div><div class="article-main" id="561945" title="Six themes shaping the future of retail and consumer goods" teasertitle="Six themes shaping the future of retail and consumer goods" hiddenpage="false" slug="six-themes-shaping-the-future-of-retail-and-consumer-goods" uri="article/six-themes-shaping-the-future-of-retail-and-consumer-goods" url="/article/six-themes-shaping-the-future-of-retail-and-consumer-goods" section="articles" author="Susanne Kinnerup Andersen" dateupdated="2024-04-15T14" summary="- and how they impact your business" sectionrank="2"><div class="article-main__inner"><div class="article-main__meta"><div class="tag-list hidden"><!--[--><button class="ts-nodeco tag small hidden animated" style="transition-delay:0.5s;" id="21066" level="2"><span class="tag__icon-dot"><svg width="100%" height="100%" viewbox="0 0 3 3" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="1.5" cy="1.5" r="1.25" stroke="currentColor" stroke-width="0.5"></circle></svg></span><!----><!----><span class="tag__label ts-noselect ts-tag" style="opacity:1;">Data, AI and an...</span><div class="tag__label-carousel ts-noselect ts-tag" style="opacity:0;"><span class="label1 static" style="animation-duration:2.6399999999999997s;">Data, AI and analytics</span><span class="label2 static" style="animation-duration:2.6399999999999997s;">Data, AI and analytics</span></div></button><button class="ts-nodeco tag small hidden animated" style="transition-delay:0.7s;" id="21149" level="2"><span class="tag__icon-dot"><svg width="100%" 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class="tag__label-carousel ts-noselect ts-tag" style="opacity:0;"><span class="label1 static" style="animation-duration:3.12s;">Customer-Centricity and CX</span><span class="label2 static" style="animation-duration:3.12s;">Customer-Centricity and CX</span></div></button><!--]--></div><!----><!----><!----><div class="people-list"><span></span></div><!----><!----></div><div class="article-main__main"><div class="article-main__trumpet ts-trumpet o-6"> Published <p class="date">22 February 2024</p></div><span class="article-main__body ts-body-a"><h4 class="ts-h6">Winning in today’s retail and consumer goods industry can be summarised by the following: excelling with your people, processes and technology. Inspired by the world’s largest retail conference NRF 2024: Retail’s Big Show, we have identified six themes that will shape the future of retail. </h4> <h4 class="ts-h6"><br /></h4> <p class="ts-body-a">The retail and consumer goods industry is undergoing rapid and profound transformation, driven by changing consumer preferences, technological innovation and global forces shaping the industry. At Implement, we want to stay at the forefront of industry developments. Therefore, we recently attended the world’s largest retail conference in New York – <strong>NRF 2024: Retail’s Big Show</strong>. </p> <p class="ts-body-a"><strong><strong><strong><br /></strong></strong></strong></p> <h4 class="ts-h6"><br /></h4> <h4 class="ts-h6">Conversational AI is retail's game-changer in 2024 and beyond</h4> <p class="ts-body-a"><br /></p> <p class="ts-body-a">To no one’s surprise, the topic of <strong>conversational AI </strong>was taking most of the spotlight. Numerous keynotes and on-stage conversations held by industry front-runners and senior executives highlighted some of the key challenges that the world’s leading retailers and brands are facing. </p> <p class="ts-body-a"><br /></p> <p>Generative AI has the potential to transform the retail and consumer goods industry in many ways. By creating new content based on data and models, it has the potential to <strong>enhance product innovation</strong> and <strong>build personalisation</strong>, <strong>optimise pricing and promotions</strong>, <strong>improve customer engagement and loyalty and reduce costs and waste</strong>. The success of it depends on how you choose to apply it in your company. </p> <p><br /></p> <p>Retail employees and brands typically interact with around 12 tools and systems throughout the day. This may sound like a lot, but when you think about the number of tools and systems you interact with throughout the day, doesn’t it sound about right? </p> <p><br /></p> <p class="ts-body-a">With AI, we expect to see a continued high rate of new tools, but adding generative AI as a 13th tool to your portfolio is not necessarily the solution to working smarter. Instead, think about how you can <strong>implement AI tools horizontally across the organisation</strong> – across teams, departments and functional areas. As with many other things, AI should be tied closely to your business strategy and connected to your business goals to support the direction of your company. </p> <p class="ts-body-a"><br /></p> <p class="ts-body-a">From its breakout year in 2023, we believe 2024 will be the year of adoption, testing and experimenting. We expect that the longer you wait to experiment with AI, the higher the risk of falling behind. <strong>Start small but act fast</strong>. Start by isolating small data sources that you trust and use them to acquire new learning to improve your business – remember that data quality does not have to be perfect to start experimenting.<br /></p></span></div></div></div><div class="page-modules"><!--[--><div class="step-list" style="--theme-text:49 55% 94%;--theme-bg:354 38% 20%;"><div class="step-list__inner"><h2 class="heading ts-h2 out"><div class="heading_wrapper"><span class="placeholder">Six themes shaping the future of retail and consumer goods:</span><div class="heading_fade fade-out" style="transform:scale(1);"><!--[--><!--]--></div><!----><!----></div><!----></h2><div class="hidden step-list__list"><!--[--><div class="step-item hidden animated" id="562011"><div class="step-item__number-wrapper"><span class="step-item__number" style="transition-delay:0.15s;">1</span></div><div class="step-item__inner"><div class="step-item__inner__line" style="transition-delay:0.15s;"></div><h4 class="ts-subhead-1">External influences: global forces shaping the industry</h4><!----><!----></div></div><div class="step-item hidden animated" id="562063"><div class="step-item__number-wrapper"><span class="step-item__number" style="transition-delay:0.3s;">2</span></div><div class="step-item__inner"><div class="step-item__inner__line" style="transition-delay:0.3s;"></div><h4 class="ts-subhead-1">Revolutionising retail: elevating your customer experience</h4><!----><!----></div></div><div class="step-item hidden animated" id="562064"><div class="step-item__number-wrapper"><span class="step-item__number" style="transition-delay:0.44999999999999996s;">3</span></div><div class="step-item__inner"><div class="step-item__inner__line" style="transition-delay:0.44999999999999996s;"></div><h4 class="ts-subhead-1">The future of shopping: redefining channels and omnichannel</h4><!----><!----></div></div><div class="step-item hidden animated" id="562065"><div class="step-item__number-wrapper"><span class="step-item__number" style="transition-delay:0.6s;">4</span></div><div class="step-item__inner"><div class="step-item__inner__line" style="transition-delay:0.6s;"></div><h4 class="ts-subhead-1">Empowering teams: attracting and retaining employees</h4><!----><!----></div></div><div class="step-item hidden animated" id="562066"><div class="step-item__number-wrapper"><span class="step-item__number" style="transition-delay:0.75s;">5</span></div><div class="step-item__inner"><div class="step-item__inner__line" style="transition-delay:0.75s;"></div><h4 class="ts-subhead-1">The AI revolution: leveraging generative AI to win today</h4><!----><!----></div></div><div class="step-item hidden animated" id="562067"><div class="step-item__number-wrapper"><span class="step-item__number" style="transition-delay:0.8999999999999999s;">6</span></div><div class="step-item__inner"><div class="step-item__inner__line" style="transition-delay:0.8999999999999999s;"></div><h4 class="ts-subhead-1">Sustainable tomorrow: trends to commercialise sustainability</h4><!----><!----></div></div><!--]--></div></div></div><div class="text text--article" style="--theme-text:240 6% 13%;--theme-bg:49 55% 94%;"><div class="text__inner"><span class="text__body ts-body-a"><h4 class="ts-h6">Navigating the urgent shifts in retail landscape and consumer expectations</h4> <h3 class="ts-h5"><br /></h3> <p class="ts-body-a">The conversations were not focused exclusively on AI but also on customers and consumers, pricing and channel strategies. </p> <p class="ts-body-a"><br /></p> <p class="ts-body-a">Based on a survey distributed to our clients, we see that these “traditional” aspects remain top of mind for retailers and consumer goods companies. While we are busy discussing how to implement AI into daily business operations (which is crucial!), another major threat is just around the corner. The future of retail is no longer in the future – the future of retail is now. </p> <p class="ts-body-a"><br /></p> <p class="ts-body-a">The retail market is still growing and is <strong>expected to reach USD 8.9 trillion by 2028, from a USD 6.8 trillion market in 2022</strong>. It is highly important that companies do not ignore the urgency of the changes we are seeing in the industry. </p> <p class="ts-body-a"><br /></p> <p class="ts-body-a">In the past, companies were able to differentiate themselves on parameters such as low prices, a good customer experience or a sustainable business profile. However, <strong>the new generation of consumers demands more</strong>, and if you do not live up to customer expectations, you can expect that a competitor will. Knowing that over <strong>50 per cent of customers will switch to a competitor after a single unsatisfactory customer experience</strong>, can your business afford not to be at the forefront? </p> <p class="ts-body-a"><br /></p> <h4 class="ts-h6"><br /></h4> <h4 class="ts-h6">Six themes that will shape the future of the industry</h4> <p class="ts-body-a"><br /></p> <p class="ts-body-a">To help our clients navigate this complex and dynamic landscape, we have identified six themes that will shape the future of the industry and the implications for retailers and brands.</p> <p class="ts-body-a"><br /></p> <p class="ts-body-a">The themes are:</p> <ul><li>External influences: global forces shaping the industry </li><li>Revolutionising retail: elevating your customer experience</li><li>The future of shopping: redefining channels and omnichannel</li><li>Empowering teams: attracting and retaining employees</li><li>The AI revolution: leveraging generative AI to win today </li><li>Sustainable tomorrow: trends to commercialise sustainability</li></ul> <p class="ts-body-a"> We have created an inspiring slide deck that outlines these six themes and the business implications for retailers and brands. The document also includes selected use cases from the conference, illustrating how leading retailers are addressing these themes and creating value for their customers and stakeholders. </p> <p class="ts-body-a"><br /></p> <p class="ts-body-a"><strong>If you would like to receive the material, please contact us at <a href="mailto:growthforum@implement.dk" target="_blank" rel="noreferrer noopener">growthforum@implement.dk</a>.</strong></p></span></div></div><div class="content-section" style="--theme-text:240 6% 13%;--theme-bg:16 42% 80%;"><div class="content-card content-card--horisontal" style=""><div class="content-card__inner"><div class="content-card__text-container"><h2 class="heading ts-h3 out"><div class="heading_wrapper"><span class="placeholder">Consumer goods and services</span><div class="heading_fade fade-out" style="transform:scale(1);"><!--[--><!--]--></div><!----><!----></div><!----></h2><div class="content-card__body"><span class="ts-body-2"><p>Learn more about how we 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Kinnerup Andersen",{"handle":467,"name":468},"article","Article","2024-02-22T09","2024-04-15T14",[472,476,480],{"id":473,"level":135,"title":474,"slug":475,"url":145},21066,"Data, AI and analytics","data-ai-and-analytics",{"id":477,"level":135,"title":478,"slug":479,"url":145},21149,"Commercial strategy","commercial-strategy",{"id":481,"level":135,"title":482,"slug":483,"url":145},21151,"Customer-Centricity and CX","customer-centricity-and-cx",[485],{"id":486,"type":328,"extension":329,"focalPoint":487,"placeholder":488,"attributes":489},562132,{"x":331,"y":331},"https://implementconsultinggroup.imgix.net/uploads/articles/2024/Six-themes-shaping-the-future-of-retail-and-consumer-goods/james-yarema-qbGauEOjoAs-unsplash.jpg?auto=compress%2Cformat&fit=clip&q=0.1&w=2",{"loading":334,"decoding":335,"src":490,"srcset":491,"width":338,"height":492,"alt":493},"https://implementconsultinggroup.imgix.net/uploads/articles/2024/Six-themes-shaping-the-future-of-retail-and-consumer-goods/james-yarema-qbGauEOjoAs-unsplash.jpg?auto=compress%2Cformat&fit=clip&q=75&w=2600","https://implementconsultinggroup.imgix.net/uploads/articles/2024/Six-themes-shaping-the-future-of-retail-and-consumer-goods/james-yarema-qbGauEOjoAs-unsplash.jpg?auto=compress%2Cformat&fit=clip&q=75&w=2600 2600w, 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https://implementconsultinggroup.imgix.net/uploads/articles/2024/Six-themes-shaping-the-future-of-retail-and-consumer-goods/james-yarema-qbGauEOjoAs-unsplash.jpg?auto=compress%2Cformat&fit=clip&q=75&w=580 580w, https://implementconsultinggroup.imgix.net/uploads/articles/2024/Six-themes-shaping-the-future-of-retail-and-consumer-goods/james-yarema-qbGauEOjoAs-unsplash.jpg?auto=compress%2Cformat&fit=clip&q=75&w=320 320w",2591,"James yarema qb Gau E Ojo As unsplash","- and how they impact your business",[496],{"id":486,"type":328,"extension":329,"focalPoint":497,"placeholder":488,"attributes":498},{"x":331,"y":331},{"loading":334,"decoding":335,"src":490,"srcset":491,"width":338,"height":492,"alt":493},[500],{"id":486,"type":328,"extension":329,"focalPoint":501,"placeholder":488,"attributes":502},{"x":331,"y":331},{"loading":334,"decoding":335,"src":490,"srcset":491,"width":338,"height":492,"alt":493},[504,505,508],{"id":135,"url":372,"title":131,"heading":145},{"id":506,"url":344,"title":507,"heading":343},10610,"Article overview",{"id":459,"url":463,"title":134,"heading":145},{"type":468,"theme":510,"trumpet":519,"links":520,"heading":134,"media":521,"body":494,"contentElement":145,"gatedContent":525},{"hex":511,"name":512,"textName":513,"text":514,"background":515},"E1C1B5","pink","black","240 6% 13%",[516,517,518],"16","42%","80%","The future of retail is no longer in the future – the future of retail is now.",[],[522],{"id":486,"type":328,"extension":329,"focalPoint":523,"placeholder":488,"attributes":524},{"x":331,"y":331},{"loading":334,"decoding":335,"src":490,"srcset":491,"width":338,"height":492,"alt":493},[],{"body":527,"people":528,"authors":535},"\u003Ch4 class=\"ts-h6\">Winning in today’s retail and consumer goods industry can be summarised by the following: excelling with your people, processes and technology. Inspired by the world’s largest retail conference NRF 2024: Retail’s Big Show, we have identified six themes that will shape the future of retail. \u003C/h4>\n\u003Ch4 class=\"ts-h6\">\u003Cbr />\u003C/h4>\n\u003Cp class=\"ts-body-a\">The retail and consumer goods industry is undergoing rapid and profound transformation, driven by changing consumer preferences, technological innovation and global forces shaping the industry. At Implement, we want to stay at the forefront of industry developments. Therefore, we recently attended the world’s largest retail conference in New York – \u003Cstrong>NRF 2024: Retail’s Big Show\u003C/strong>. \u003C/p>\n\u003Cp class=\"ts-body-a\">\u003Cstrong>\u003Cstrong>\u003Cstrong>\u003Cbr />\u003C/strong>\u003C/strong>\u003C/strong>\u003C/p>\n\u003Ch4 class=\"ts-h6\">\u003Cbr />\u003C/h4>\n\u003Ch4 class=\"ts-h6\">Conversational AI is retail's game-changer in 2024 and beyond\u003C/h4>\n\u003Cp class=\"ts-body-a\">\u003Cbr />\u003C/p>\n\u003Cp class=\"ts-body-a\">To no one’s surprise, the topic of \u003Cstrong>conversational AI \u003C/strong>was taking most of the spotlight. Numerous keynotes and on-stage conversations held by industry front-runners and senior executives highlighted some of the key challenges that the world’s leading retailers and brands are facing. \u003C/p>\n\u003Cp class=\"ts-body-a\">\u003Cbr />\u003C/p>\n\u003Cp>Generative AI has the potential to transform the retail and consumer goods industry in many ways. By creating new content based on data and models, it has the potential to \u003Cstrong>enhance product innovation\u003C/strong> and \u003Cstrong>build personalisation\u003C/strong>, \u003Cstrong>optimise pricing and promotions\u003C/strong>, \u003Cstrong>improve customer engagement and loyalty and reduce costs and waste\u003C/strong>. The success of it depends on how you choose to apply it in your company. \u003C/p>\n\u003Cp>\u003Cbr />\u003C/p>\n\u003Cp>Retail employees and brands typically interact with around 12 tools and systems throughout the day. This may sound like a lot, but when you think about the number of tools and systems you interact with throughout the day, doesn’t it sound about right? \u003C/p>\n\u003Cp>\u003Cbr />\u003C/p>\n\u003Cp class=\"ts-body-a\">With AI, we expect to see a continued high rate of new tools, but adding generative AI as a 13th tool to your portfolio is not necessarily the solution to working smarter. Instead, think about how you can \u003Cstrong>implement AI tools horizontally across the organisation\u003C/strong> – across teams, departments and functional areas. As with many other things, AI should be tied closely to your business strategy and connected to your business goals to support the direction of your company. \u003C/p>\n\u003Cp class=\"ts-body-a\">\u003Cbr />\u003C/p>\n\u003Cp class=\"ts-body-a\">From its breakout year in 2023, we believe 2024 will be the year of adoption, testing and experimenting. We expect that the longer you wait to experiment with AI, the higher the risk of falling behind. \u003Cstrong>Start small but act fast\u003C/strong>. Start by isolating small data sources that you trust and use them to acquire new learning to improve your business – remember that data quality does not have to be perfect to start experimenting.\u003Cbr />\u003C/p>",[529],{"personName":530,"jobTitle":145,"phoneNumber":531,"emailAddress":532,"linkedInLink":145,"office":145,"image":145,"online":533,"imgSrc":534},"Mette Holm Bertelsen","+45 5150 0395","mehb@implement.dk",true,"https://implementemployee.blob.core.windows.net/portrait/MEHB.jpg",[],[537,571,583],{"parentId":145,"id":538,"type":539,"data":540},562010,"stepList",{"theme":541,"heading":550,"headingClass":551,"items":552},{"hex":542,"name":543,"textName":544,"text":545,"background":546},"451F23","deep-red","white","49 55% 94%",[547,548,549],"354","38%","20%","Six themes shaping the future of retail and consumer goods:","ts-h2",[553,556,559,562,565,568],{"id":554,"heading":555,"body":145,"callToAction":145},562011,"External influences: global forces shaping the industry",{"id":557,"heading":558,"body":145,"callToAction":145},562063,"Revolutionising retail: elevating your customer experience",{"id":560,"heading":561,"body":145,"callToAction":145},562064,"The future of shopping: redefining channels and omnichannel",{"id":563,"heading":564,"body":145,"callToAction":145},562065,"Empowering teams: attracting and retaining employees",{"id":566,"heading":567,"body":145,"callToAction":145},562066,"The AI revolution: leveraging generative AI to win today",{"id":569,"heading":570,"body":145,"callToAction":145},562067,"Sustainable tomorrow: trends to commercialise sustainability",{"parentId":145,"id":572,"type":573,"data":574},562099,"text",{"theme":575,"body":582},{"hex":576,"name":577,"textName":513,"text":514,"background":578},"F8F5E7","offwhite",[579,580,581],"49","55%","94%","\u003Ch4 class=\"ts-h6\">Navigating the urgent shifts in retail landscape and consumer expectations\u003C/h4>\n\u003Ch3 class=\"ts-h5\">\u003Cbr />\u003C/h3>\n\u003Cp class=\"ts-body-a\">The conversations were not focused exclusively on AI but also on customers and consumers, pricing and channel strategies. \u003C/p>\n\u003Cp class=\"ts-body-a\">\u003Cbr />\u003C/p>\n\u003Cp class=\"ts-body-a\">Based on a survey distributed to our clients, we see that these “traditional” aspects remain top of mind for retailers and consumer goods companies. While we are busy discussing how to implement AI into daily business operations (which is crucial!), another major threat is just around the corner. The future of retail is no longer in the future – the future of retail is now. \u003C/p>\n\u003Cp class=\"ts-body-a\">\u003Cbr />\u003C/p>\n\u003Cp class=\"ts-body-a\">The retail market is still growing and is \u003Cstrong>expected to reach USD 8.9 trillion by 2028, from a USD 6.8 trillion market in 2022\u003C/strong>. It is highly important that companies do not ignore the urgency of the changes we are seeing in the industry. \u003C/p>\n\u003Cp class=\"ts-body-a\">\u003Cbr />\u003C/p>\n\u003Cp class=\"ts-body-a\">In the past, companies were able to differentiate themselves on parameters such as low prices, a good customer experience or a sustainable business profile. However, \u003Cstrong>the new generation of consumers demands more\u003C/strong>, and if you do not live up to customer expectations, you can expect that a competitor will. Knowing that over \u003Cstrong>50 per cent of customers will switch to a competitor after a single unsatisfactory customer experience\u003C/strong>, can your business afford not to be at the forefront? \u003C/p>\n\u003Cp class=\"ts-body-a\">\u003Cbr />\u003C/p>\n\u003Ch4 class=\"ts-h6\">\u003Cbr />\u003C/h4>\n\u003Ch4 class=\"ts-h6\">Six themes that will shape the future of the industry\u003C/h4>\n\u003Cp class=\"ts-body-a\">\u003Cbr />\u003C/p>\n\u003Cp class=\"ts-body-a\">To help our clients navigate this complex and dynamic landscape, we have identified six themes that will shape the future of the industry and the implications for retailers and brands.\u003C/p>\n\u003Cp class=\"ts-body-a\">\u003Cbr />\u003C/p>\n\u003Cp class=\"ts-body-a\">The themes are:\u003C/p>\n\u003Cul>\u003Cli>External influences: global forces shaping the industry \u003C/li>\u003Cli>Revolutionising retail: elevating your customer experience\u003C/li>\u003Cli>The future of shopping: redefining channels and omnichannel\u003C/li>\u003Cli>Empowering teams: attracting and retaining employees\u003C/li>\u003Cli>The AI revolution: leveraging generative AI to win today \u003C/li>\u003Cli>Sustainable tomorrow: trends to commercialise sustainability\u003C/li>\u003C/ul>\n\u003Cp class=\"ts-body-a\"> We have created an inspiring slide deck that outlines these six themes and the business implications for retailers and brands. The document also includes selected use cases from the conference, illustrating how leading retailers are addressing these themes and creating value for their customers and stakeholders. \u003C/p>\n\u003Cp class=\"ts-body-a\">\u003Cbr />\u003C/p>\n\u003Cp class=\"ts-body-a\">\u003Cstrong>If you would like to receive the material, please contact us at \u003Ca href=\"mailto:growthforum@implement.dk\" target=\"_blank\" rel=\"noreferrer noopener\">growthforum@implement.dk\u003C/a>.\u003C/strong>\u003C/p>",{"parentId":145,"id":584,"type":585,"data":586},610512,"contentSection",{"theme":587,"heading":309,"headingClass":589,"body":590,"media":145,"hasOffset":460,"layout":591,"callToAction":592,"caption":145},{"hex":511,"name":512,"textName":513,"text":514,"background":588},[516,517,518],"ts-h3","\u003Cp>Learn more about how we help consumer goods and retail companies navigate their most significant challenges. \u003C/p>","horisontal",{"title":593,"url":310,"target":145},"Read more.",{"heading":595,"items":596},"Related",[597,634,669,700],{"meta":598},{"id":599,"title":600,"teaserTitle":600,"hiddenPage":460,"slug":601,"uri":602,"url":603,"section":464,"office":145,"techCollective":145,"city":145,"level":145,"author":604,"type":605,"postDate":608,"dateUpdated":609,"tags":610,"media":615,"summary":625,"teaserImage":626,"overlayMedia":630,"publisher":145,"document":145,"showPdfInCarousel":145,"sectionRank":135},921868,"Semler Gruppen","semler-gruppen","case/semler-gruppen","/case/semler-gruppen","Sidsel 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tkachenko Y Ne E0 Klla Zw unsplash","Successfully kickstarting the adoption of generative AI.",[627],{"id":617,"type":328,"extension":329,"focalPoint":628,"placeholder":619,"attributes":629},{"x":331,"y":331},{"loading":334,"decoding":335,"src":621,"srcset":622,"width":338,"height":623,"alt":624},[631],{"id":617,"type":328,"extension":329,"focalPoint":632,"placeholder":619,"attributes":633},{"x":331,"y":331},{"loading":334,"decoding":335,"src":621,"srcset":622,"width":338,"height":623,"alt":624},{"meta":635},{"id":636,"title":637,"teaserTitle":637,"hiddenPage":460,"slug":638,"uri":639,"url":640,"section":464,"office":145,"techCollective":145,"city":145,"level":145,"author":604,"type":641,"postDate":642,"dateUpdated":643,"tags":644,"media":649,"summary":660,"teaserImage":661,"overlayMedia":665,"publisher":145,"document":145,"showPdfInCarousel":145,"sectionRank":135},916042,"The modern history of 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