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text-theme-secondary">Capabilities</h3><ul class="flex flex-col gap-lg-sm"><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <mask id="qszrzsgvph-path-1-inside-1_476_22970" fill="#fff"> <path fill-rule="evenodd" clip-rule="evenodd" d="M2 20a2 2 0 0 0-2 2v6a2 2 0 0 0 2 2h10a2 2 0 0 0 2-2v-6a2 2 0 0 0-2-2H2Zm8 4H4v2h6v-2Z"></path> </mask> <path fill-rule="evenodd" clip-rule="evenodd" d="M2 20a2 2 0 0 0-2 2v6a2 2 0 0 0 2 2h10a2 2 0 0 0 2-2v-6a2 2 0 0 0-2-2H2Zm8 4H4v2h6v-2Z" fill="#004CFF"></path> <path d="M4 24v-2H2v2h2Zm6 0h2v-2h-2v2Zm-6 2H2v2h2v-2Zm6 0v2h2v-2h-2Zm-8-4v-4a4 4 0 0 0-4 4h4Zm0 6v-6h-4v6h4Zm0 0h-4a4 4 0 0 0 4 4v-4Zm10 0H2v4h10v-4Zm0 0v4a4 4 0 0 0 4-4h-4Zm0-6v6h4v-6h-4Zm0 0h4a4 4 0 0 0-4-4v4ZM2 22h10v-4H2v4Zm2 4h6v-4H4v4Zm2 0v-2H2v2h4Zm4-2H4v4h6v-4Zm-2 0v2h4v-2H8Z" fill="#004CFF" mask="url(#qszrzsgvph-path-1-inside-1_476_22970)"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M30 22H20v6h10v-6Zm-10-2a2 2 0 0 0-2 2v6a2 2 0 0 0 2 2h10a2 2 0 0 0 2-2v-6a2 2 0 0 0-2-2H20Z" fill="#00002D"></path> <path fill="#00002D" stroke="#00002D" d="M21.5 24.5h7v1h-7z"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M28 3H4v6h24V3ZM4 1a2 2 0 0 0-2 2v6a2 2 0 0 0 2 2h24a2 2 0 0 0 2-2V3a2 2 0 0 0-2-2H4Z" fill="#00002D"></path> <path fill="#00002D" d="M6 5h11v2H6z"></path> <path fill="#00002D" d="M19 5h7v2h-7z"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M15 15v-4h2v4h9v5h-2v-3H8v3H6v-5h9Z" fill="#00002D"></path> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/platform/marketing-automation" class="type-h5 text-theme-color" data-card-link >Marketing Automation</a></div> <span class="text-theme-color-secondary">Automate your growth</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <g clip-path="url(#wpfeyydiaj-clip0_476_22331)"> <path d="M4 8V5h4v1c0 .364-.097.706-.268 1h-.318l.192.192C7.242 7.682 6.658 8 6 8H4Z" fill="#00002D"></path> <path d="M4 10v11.019a6.619 6.619 0 0 1 2 .155V10H4Z" fill="#00002D"></path> <path d="M7.352 9.766 14.586 17l-5.702 5.701a6.53 6.53 0 0 1 1.259 1.57L16 18.414l6.61 6.61 1.06-1.768L17.415 17l6.953-6.953-1.414-1.414L16 15.586 9.028 8.614a4.007 4.007 0 0 1-1.676 1.152Z" fill="#00002D"></path> <path d="M9.874 7c.082-.32.126-.655.126-1V5h10.666c.056.706.3 1.399.73 2H9.874Z" fill="#00002D"></path> <path d="M24.367 7.219 24.586 7h-.438l-.91-.91a1.991 1.991 0 0 1-.56-1.09H28v4.23a2 2 0 0 1-2-.383v-.433l-.219.22-1.414-1.415Z" fill="#00002D"></path> <path d="M26 11.123v9.916a3.041 3.041 0 0 1 2 .17V11.29a4.017 4.017 0 0 1-2-.167Z" fill="#00002D"></path> <path d="M28 24.072V29h-5.443l1.2-2h.829l-.518-.518 1.06-1.768.872.872v-2.297a1 1 0 0 1 1.614.14l.386.643Z" fill="#00002D"></path> <path d="m21.424 27-1.2 2h-9.398a6.52 6.52 0 0 0 .155-2h10.443Z" fill="#00002D"></path> <path d="M8.652 25.762 7.414 27h1.559a4.552 4.552 0 0 1-.23 2H4v-5.973a4.537 4.537 0 0 1 2 .23v2.329l1.468-1.468c.51.447.918 1.009 1.184 1.644Z" fill="#00002D"></path> <path d="M0 2a2 2 0 0 1 2-2h4a2 2 0 0 1 2 2v4a2 2 0 0 1-2 2H2a2 2 0 0 1-2-2V2Z" fill="#00002D"></path> <path d="M25.9 23.43a1 1 0 0 1 1.714 0l4.234 7.055A1 1 0 0 1 30.991 32h-8.468a1 1 0 0 1-.857-1.515l4.233-7.056Z" fill="#00002D"></path> <path d="M0 27.5a4.5 4.5 0 1 1 9 0 4.5 4.5 0 0 1-9 0Z" fill="#004CFF"></path> <path d="M25.91.59a2 2 0 0 1 2.828 0l2.672 2.672a2 2 0 0 1 0 2.828l-2.672 2.672a2 2 0 0 1-2.828 0L23.238 6.09a2 2 0 0 1 0-2.828L25.91.59Z" fill="#004CFF"></path> </g> <defs> <clipPath id="wpfeyydiaj-clip0_476_22331"> <path fill="#fff" d="M0 0h32v32H0z"></path> </clipPath> </defs> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/platform/omnichannel-marketing" class="type-h5 text-theme-color" data-card-link >Omnichannel Marketing</a></div> <span class="text-theme-color-secondary">Message across all channels</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 33" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <g clip-path="url(#dzejvcjqqp-clip0_4629_41556)"> <path fill-rule="evenodd" clip-rule="evenodd" d="M12.737 21.5 1.237 33 0 31.762l11.5-11.5 1.237 1.238Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="m19.263 21.5 11.5 11.5L32 31.762l-11.5-11.5-1.237 1.238Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M7.25 2.75v13.265l8.578 8.169a.25.25 0 0 0 .344 0l8.578-8.17V2.75H7.25ZM6.5 1a1 1 0 0 0-1 1v14.336a1 1 0 0 0 .31.724l8.81 8.391a2 2 0 0 0 2.76 0l8.81-8.39a1 1 0 0 0 .31-.725V2a1 1 0 0 0-1-1h-19Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M14.746 25.548.415 12.65l1.17-1.3 14.331 12.897c.048.043.12.043.168 0l14.33-12.897 1.171 1.3-14.33 12.898a1.875 1.875 0 0 1-2.51 0Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M0 12.163c0-.76.616-1.375 1.375-1.375H5.91v1.75H1.75V31.25h28.498V12.538h-4.32v-1.75h4.695c.76 0 1.375.616 1.375 1.375v19.462c0 .76-.616 1.375-1.375 1.375H1.375C.615 33 0 32.384 0 31.625V12.163Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="m11.837 6.635 8.326 3.982-3.62 1.312 2.715 3.62-1.584 1.086-2.488-3.756-2.444 2.941-.905-9.185Z" fill="#004CFF"></path> </g> <defs> <clipPath id="dzejvcjqqp-clip0_4629_41556"> <path fill="#fff" transform="translate(0 .983)" d="M0 0h32v32H0z"></path> </clipPath> </defs> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/platform/content-creation" class="type-h5 text-theme-color" data-card-link >Content Creation</a></div> <span class="text-theme-color-secondary">Design emails, forms, and landing pages</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <g clip-path="url(#irsyhqsvya-clip0_476_23199)"> <g clip-path="url(#irsyhqsvya-clip1_476_23199)"> <path fill-rule="evenodd" clip-rule="evenodd" d="M16 17.23c2.72 0 4.92-2.2 4.92-4.92 0-2.72-2.2-4.92-4.92-4.92-2.72 0-4.92 2.2-4.92 4.92 0 2.72 2.2 4.92 4.92 4.92Zm-12.28 7.6c.55-3.79 8.33-5.14 12.28-5.14 3.95 0 11.72 1.35 12.28 5.14.04.28-.03.57-.17.82-.82 1.42-4.21 6.36-12.11 6.36-7.9 0-11.29-4.93-12.11-6.36-.14-.25-.21-.53-.17-.82Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M30 16c0 7.73-6.27 14-14 14S2 23.73 2 16 8.27 2 16 2c2.24 0 4.36.53 6.24 1.46.21-.65.55-1.24.99-1.74C21.06.62 18.6 0 16 0 7.16 0 0 7.16 0 16s7.16 16 16 16 16-7.16 16-16c0-2.6-.62-5.06-1.72-7.23-.5.44-1.09.78-1.74.99.94 1.88 1.46 4 1.46 6.24Z" fill="#00002D"></path> <path d="M27 8a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z" fill="#004CFF"></path> </g> </g> <defs> <clipPath id="irsyhqsvya-clip0_476_23199"> <path fill="#fff" d="M0 0h32v32H0z"></path> </clipPath> <clipPath id="irsyhqsvya-clip1_476_23199"> <path fill="#fff" d="M0 0h32v32H0z"></path> </clipPath> </defs> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/platform/audience-management" class="type-h5 text-theme-color" data-card-link >Audience Management</a></div> <span class="text-theme-color-secondary">Build smart contact lists</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <path fill-rule="evenodd" clip-rule="evenodd" d="M29 2H3a1 1 0 0 0-1 1v26a1 1 0 0 0 1 1h26a1 1 0 0 0 1-1V3a1 1 0 0 0-1-1ZM3 0a3 3 0 0 0-3 3v26a3 3 0 0 0 3 3h26a3 3 0 0 0 3-3V3a3 3 0 0 0-3-3H3Z" fill="#00002D"></path> <path fill="#004CFF" d="M5 18.126h5.428v9.931H5z"></path> <path fill="#004CFF" d="M21.855 20.495h5.428v7.562h-5.428z"></path> <path fill="#004CFF" d="M13.428 10h5.428v18.057h-5.428z"></path> <path fill="#00002D" d="M0 6h32v2H0z"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M3 3.242h1.5v1.5H3v-1.5Zm2.5 0H7v1.5H5.5v-1.5Zm4 0H8v1.5h1.5v-1.5Z" fill="#00002D"></path> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/platform/analytics-and-reporting" class="type-h5 text-theme-color" data-card-link >Analytics & Reporting</a></div> <span class="text-theme-color-secondary">Validate your impact</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 33" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <path fill-rule="evenodd" clip-rule="evenodd" d="M26.0612 15.2693L28.499 15.6593H28.5234C30.2055 15.9275 30.2055 18.341 28.5234 18.6091L25.4517 19.0967C21.1855 19.7793 17.8457 23.0947 17.1875 27.361L16.6999 30.4326L16.0904 30.3351L16.6755 30.4326C16.4074 32.1147 13.9939 32.1147 13.7257 30.4326L13.2382 27.361C12.5556 23.0947 9.2401 19.7549 4.97389 19.0967L1.90221 18.6091L1.99972 18.0484V17.9997L1.90221 18.6091C0.220098 18.341 0.220098 15.9275 1.90221 15.6593L4.97389 15.1718C9.2401 14.4892 12.5799 11.1737 13.2382 6.90748L13.7257 3.8358L14.2864 3.93331H14.3352L13.7257 3.8358C13.9939 2.15369 16.4074 2.15369 16.6755 3.8358L17.0656 6.27364C17.7969 10.9055 21.4293 14.5379 26.0612 15.2693ZM28.5228 5.29872L30.0587 5.59126C31.497 5.83505 31.497 7.90721 30.0587 8.17537L28.5228 8.46791C28.4984 8.46791 28.4497 8.54105 28.4497 8.54105L28.1571 10.0769C27.9134 11.5152 25.8412 11.5152 25.573 10.0769L25.2805 8.54105C25.2805 8.51667 25.2074 8.46791 25.2074 8.46791L23.6715 8.17537C22.2332 7.93159 22.2332 5.85942 23.6715 5.59126L25.2074 5.29872C25.2317 5.29872 25.2805 5.22559 25.2805 5.22559L25.573 3.68975C25.8168 2.25142 27.889 2.25142 28.1571 3.68975L28.4497 5.22559C28.4497 5.24996 28.5228 5.29872 28.5228 5.29872Z" fill="#004CFF"></path> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/platform/artificial-intelligence" class="type-h5 text-theme-color" data-card-link >Integrated AI</a></div> <span class="text-theme-color-secondary">Adapt with intelligence</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg 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</svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/apps" class="type-h5 text-theme-color" data-card-link >Integrations</a></div> <span class="text-theme-color-secondary">Connect your favorite tools</span></div></div></li></ul></div></div><div class="col-span-12 md:col-span-6 xl:col-span-4 flex flex-col gap-lg-sm"><div><h3 class="text-2xs leading-tight tracking-wider uppercase block mb-lg-sm text-theme-secondary">Top Features</h3><ul class="flex flex-col gap-lg-sm"><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <g clip-path="url(#ewdzyuswgw-clip0_476_23400)"> <path 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</svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/platform/email-marketing" class="type-h5 text-theme-color" data-card-link >Email Marketing</a></div> <span class="text-theme-color-secondary">Send emails that convert</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <path fill-rule="evenodd" clip-rule="evenodd" d="M16 29c7.18 0 13-5.82 13-13S23.18 3 16 3 3 8.82 3 16s5.82 13 13 13Zm0 2c8.284 0 15-6.716 15-15 0-8.284-6.716-15-15-15C7.716 1 1 7.716 1 16c0 8.284 6.716 15 15 15Z" fill="#00002D"></path> <path d="M12.5 10v7.583h2.333V24l4.667-8.167h-2.333L19.5 10h-7Z" fill="#004CFF"></path> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/platform/dynamic-content" class="type-h5 text-theme-color" data-card-link >Dynamic Content</a></div> <span class="text-theme-color-secondary">Personalize for every customer</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 33" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <path fill-rule="evenodd" clip-rule="evenodd" d="M15 24.006v-12.7h2v12.7h-2Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M5.043 18.069a2 2 0 0 1 2-2h17.915a2 2 0 0 1 2 2v4.658h-2V18.07H7.043v4.658h-2V18.07Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M4.043 24.727v4h4v-4h-4Zm-1-2a1 1 0 0 0-1 1v6a1 1 0 0 0 1 1h6a1 1 0 0 0 1-1v-6a1 1 0 0 0-1-1h-6Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M14 24.727v4h4v-4h-4Zm-1-2a1 1 0 0 0-1 1v6a1 1 0 0 0 1 1h6a1 1 0 0 0 1-1v-6a1 1 0 0 0-1-1h-6Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M23.958 24.727v4h4v-4h-4Zm-1-2a1 1 0 0 0-1 1v6a1 1 0 0 0 1 1h6a1 1 0 0 0 1-1v-6a1 1 0 0 0-1-1h-6Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M26.25 4.983H5.75v4.75h20.5v-4.75Zm-20.5-2a2 2 0 0 0-2 2v4.75a2 2 0 0 0 2 2h20.5a2 2 0 0 0 2-2v-4.75a2 2 0 0 0-2-2H5.75Z" fill="#00002D"></path> <path fill="#004CFF" d="M7.25 6.483h9.625v1.75H7.25z"></path> <path fill="#004CFF" d="M18.625 6.483h6.125v1.75h-6.125z"></path> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/platform/segmentation" class="type-h5 text-theme-color" data-card-link >Segmentation</a></div> <span class="text-theme-color-secondary">Sort and automate contacts</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <g clip-path="url(#oxkxgjzark-clip0_476_22392)"> <path fill-rule="evenodd" clip-rule="evenodd" d="M30 4.933H19v20h11v-20Zm-13-2v22a2 2 0 0 0 2 2h11a2 2 0 0 0 2-2v-22H17Z" fill="#00002D"></path> <path d="M17.875 2.002c0-.623.504-1.127 1.127-1.127h10.996c.623 0 1.127.504 1.127 1.127v3.123h-13.25V2.002Z" fill="#004CFF" stroke="#004CFF" stroke-width="1.75"></path> <circle cx="21.25" cy="9.433" r="1" fill="#004CFF"></circle> <path fill="#00002D" d="M23.25 8.433h5.5v2h-5.5z"></path> <circle cx="21.25" cy="14.933" r="1" fill="#004CFF"></circle> <path fill="#00002D" d="M23.25 13.933h5.5v2h-5.5z"></path> <circle cx="21.25" cy="20.433" r="1" fill="#004CFF"></circle> <path fill="#00002D" d="M23.25 19.433h5.5v2h-5.5z"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M13 5H2v25h11V5ZM0 3v27a2 2 0 0 0 2 2h11a2 2 0 0 0 2-2V3H0Z" fill="#00002D"></path> <path d="M.875 2.002c0-.623.504-1.127 1.127-1.127h10.996c.623 0 1.127.504 1.127 1.127v3.123H.875V2.002Z" fill="#004CFF" stroke="#004CFF" stroke-width="1.75"></path> <circle cx="4.25" cy="9.433" r="1" fill="#004CFF"></circle> <path fill="#00002D" d="M6.25 8.433h5.5v2h-5.5z"></path> <circle cx="4.25" cy="14.933" r="1" fill="#004CFF"></circle> <path fill="#00002D" d="M6.25 13.933h5.5v2h-5.5z"></path> <circle cx="4.25" cy="20.433" r="1" fill="#004CFF"></circle> <path fill="#00002D" d="M6.25 19.433h5.5v2h-5.5z"></path> <circle cx="4.25" cy="25.933" r="1" fill="#004CFF"></circle> <path fill="#00002D" d="M6.25 24.933h5.5v2h-5.5z"></path> </g> <defs> <clipPath id="oxkxgjzark-clip0_476_22392"> <path fill="#fff" d="M0 0h32v32H0z"></path> </clipPath> </defs> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/platform/sales-crm" class="type-h5 text-theme-color" data-card-link >CRM</a></div> <span class="text-theme-color-secondary">Track all your opportunities</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <g clip-path="url(#bnswortchm-clip0_476_22845)"> <path fill-rule="evenodd" clip-rule="evenodd" d="M29 9.75H11c-.69 0-1.25.56-1.25 1.25v18c0 .69.56 1.25 1.25 1.25h18c.69 0 1.25-.56 1.25-1.25V11c0-.69-.56-1.25-1.25-1.25ZM11 8a3 3 0 0 0-3 3v18a3 3 0 0 0 3 3h18a3 3 0 0 0 3-3V11a3 3 0 0 0-3-3H11Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M11 11h1.046v1.046H11V11Zm1.977 0h1.046v1.047h-1.046V11ZM16 11h-1.046v1.047H16V11Z" fill="#00002D"></path> <path fill="#00002D" d="M8 13.133h24v1.75H8z"></path> <path fill="#00002D" d="M12 17.701h16v1.75H12z"></path> <path fill="#00002D" d="M12 21.652h16v1.75H12z"></path> <path fill="#004CFF" d="M12 25.603h8v1.75h-8z"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M3 3h1.047v1.047H3V3Zm1.977 0h1.046v1.047H4.977V3.001ZM8 3H6.953v1.047H8V3.001Z" fill="#00002D"></path> <path fill="#00002D" d="M0 5.148h24v1.75H0z"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M0 2.95a3 3 0 0 1 3-3h18a3 3 0 0 1 3 3v5.854h-2V2.95a1 1 0 0 0-1-1H3a1 1 0 0 0-1 1v20a1 1 0 0 0 1 1h5.2v2H3a3 3 0 0 1-3-3v-20Z" fill="#00002D"></path> </g> <defs> <clipPath id="bnswortchm-clip0_476_22845"> <path fill="#fff" d="M0 0h32v32H0z"></path> </clipPath> </defs> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/platform/landing-pages" class="type-h5 text-theme-color" data-card-link >Landing Pages</a></div> <span class="text-theme-color-secondary">Effortlessly capture leads</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <path fill-rule="evenodd" clip-rule="evenodd" d="M20 8V2H6v28h20V8h-6Zm7.82-2a2 2 0 0 1 .18.828V30a2 2 0 0 1-2 2H6a2 2 0 0 1-2-2V2a2 2 0 0 1 2-2h15.172a2 2 0 0 1 1.414.586l4.828 4.828A2 2 0 0 1 27.82 6ZM22 2.828 25.172 6H22V2.828Z" fill="#00002D"></path> <path fill="#00002D" d="M8 6h6v2H8z"></path> <path fill="#00002D" d="M8 18h12v2H8z"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M22 12H10v2h12v-2ZM8 10v6h16v-6H8Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M22 24H10v2h12v-2ZM8 22v6h16v-6H8Z" fill="#004CFF"></path> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/platform/forms" class="type-h5 text-theme-color" data-card-link >Forms</a></div> <span class="text-theme-color-secondary">Gather valuable info</span></div></div></li></ul></div></div><div class="col-span-12 md:col-span-6 xl:col-span-4 flex flex-col gap-lg-sm"><div><h3 class="text-2xs leading-tight tracking-wider uppercase block mb-lg-sm text-theme-secondary">How we Deliver</h3><ul class="flex flex-col gap-lg-sm"><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 33" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <g clip-path="url(#dffpzhojya-clip0_5550_36055)"> <path fill-rule="evenodd" clip-rule="evenodd" d="M5 2.983v28h22v-28H5Zm-.5-2a1.5 1.5 0 0 0-1.5 1.5v29a1.5 1.5 0 0 0 1.5 1.5h23a1.5 1.5 0 0 0 1.5-1.5v-29a1.5 1.5 0 0 0-1.5-1.5h-23Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M15 28.241V5.726h2V28.24h-2Z" fill="#004CFF"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M13.605 12.96H7v-2h6.605v2Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M13.605 17.983H7v-2h6.605v2Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M13.605 23.005H7v-2h6.605v2Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M25.303 23.005h-6.605v-2h6.605v2Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M25.303 12.96h-6.605v-2h6.605v2Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M25.303 17.983h-6.605v-2h6.605v2Z" fill="#00002D"></path> </g> <defs> <clipPath id="dffpzhojya-clip0_5550_36055"> <path fill="#fff" transform="translate(0 .983)" d="M0 0h32v32H0z"></path> </clipPath> </defs> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/compare" class="type-h5 text-theme-color" data-card-link >Compare</a></div> <span class="text-theme-color-secondary">See how we stack up</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg 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clip-rule="evenodd" d="M20 8V2H6v28h20V8h-6Zm7.82-2a2 2 0 0 1 .18.828V30a2 2 0 0 1-2 2H6a2 2 0 0 1-2-2V2a2 2 0 0 1 2-2h15.172a2 2 0 0 1 1.414.586l4.828 4.828A2 2 0 0 1 27.82 6ZM22 2.828 25.172 6H22V2.828Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M11 0v14a2 2 0 1 0 4 0V6.5a.5.5 0 0 0-1 0v5h-2v-5a2.5 2.5 0 0 1 5 0V14a4 4 0 0 1-8 0V0h2Z" fill="#004CFF"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M23 21H9v2h14v-2Zm-4 4H9v2h10v-2Z" fill="#00002D"></path> </svg></div><div class="flex items-start gap-3xs mt-md-lg"><h3 class="type-h5"> <a href="https://www.activecampaign.com/agency-partners" class="text-theme-color" data-card-link >Agency & Consulting</a></h3></div><p class="mt-4xs text-xs">Drive client results</p></div></div></li><li class="flex"><div class="link-card w-full p-sm-md border rounded-lg" data-card ><div class="flex flex-col"><div class="self-end w-md-lg h-md-lg"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" 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4.426c.04.142.171.24.32.24h1.296l-.676-4.666Zm2.697 4.666-.677-4.666h3.29v4.666h-2.614Zm4.613 0h1.932l.882-4.666h-2.814v4.666Zm0-6.666h3.192l.883-4.667h-4.075v4.667Zm-2-4.667h-4.255l.676 4.667h3.579V7.962Zm6.85 6.667-.883 4.666h.607a.333.333 0 0 0 .312-.215l1.683-4.451h-1.72Zm2.476-2H25.69l.882-4.667h2.98l-1.764 4.667Z" fill="#004CFF"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M1 2.372h4.683c1.08 0 2.024.732 2.293 1.778l.466 1.812H30.01a1.684 1.684 0 0 1 1.575 2.28l-4.358 11.523a2.367 2.367 0 0 1-2.215 1.53H12.557a2.367 2.367 0 0 1-2.274-1.708L6.703 7.226l-.663-2.578a.368.368 0 0 0-.356-.276H1v-2Zm7.998 5.59 3.206 11.068c.046.157.19.265.353.265h12.455c.153 0 .29-.094.344-.237l4.197-11.096H8.998Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="m6.881 22.949 3.981-3.413 1.302 1.519-3.332 2.856h18.954v2H7.976c-1.562 0-2.282-1.945-1.095-2.962Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M12.847 26.983a.322.322 0 1 0 0 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6.69563 1.60382L4.58213 6.76289C4.31259 7.42084 4.79647 8.14198 5.50749 8.14198H25.9896C26.7006 8.14198 27.1845 7.42084 26.9149 6.76289L24.8014 1.60382C24.6476 1.22824 24.2819 0.98291 23.8761 0.98291H7.62099Z" fill="#00002D"></path> <mask id="ksxluutpap-path-8-inside-1_6070_47492" fill="white"> <path d="M12.8577 11.1064C12.8577 10.5542 13.3054 10.1064 13.8577 10.1064H17.6393C18.1916 10.1064 18.6393 10.5542 18.6393 11.1064V18.8848H12.8577V11.1064Z"></path> </mask> <path d="M12.8577 11.1064C12.8577 10.5542 13.3054 10.1064 13.8577 10.1064H17.6393C18.1916 10.1064 18.6393 10.5542 18.6393 11.1064V18.8848H12.8577V11.1064Z" fill="#004CFF" stroke="#004CFF" stroke-width="4" mask="url(#ksxluutpap-path-8-inside-1_6070_47492)"></path> </g> <defs> <clipPath id="ksxluutpap-clip0_6070_47492"> <rect width="32" height="32" fill="white" transform="translate(0 0.98291)"></rect> </clipPath> </defs> </svg></div><div class="flex items-start gap-3xs mt-md-lg"><h3 class="type-h5"> <a 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0 3 3h26a3 3 0 0 0 3-3V3a3 3 0 0 0-3-3H3Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M31.5 7.5H.5v-2h31v2Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M3 3h1.5v1.5H3V3Zm2.25 0h1.5v1.5h-1.5V3ZM9 3H7.5v1.5H9V3Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="m23.797 18.24-4.691-3.518 1.05-1.4 5.625 4.219a.875.875 0 0 1 0 1.4l-5.625 4.218-1.05-1.4 4.691-3.518Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="m8.203 18.24 4.691 3.52-1.05 1.4-5.625-4.22a.875.875 0 0 1 0-1.4l5.625-4.218 1.05 1.4-4.691 3.518Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="m13.494 25.271 2.77-14.021 1.697.43-2.77 14.02-1.697-.428Z" fill="#004CFF"></path> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/industry/saas-and-technology" class="type-h5 text-theme-color" data-card-link >SaaS & 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max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <path fill-rule="evenodd" clip-rule="evenodd" d="M.002 13.483h12v16h-12v-16Zm2 2v12h8v-12h-8Z" fill="#00002D"></path> <path d="M6.002 25.483c.55 0 1-.45 1-1s-.45-1-1-1-1 .45-1 1 .45 1 1 1Z" fill="#004CFF"></path> <path d="M19.502 29.483c-1.04 0-2.1-.07-3.18-.27-1.34-.26-2.59-.69-3.69-1.08-.67-.23-1.31-.46-1.9-.62a.994.994 0 0 1-.74-.96v-10.29c0-.55.45-1 1-1h.16s1.4.07 1.91-.86c.9-1.64 1.54-2.57 2-3.25.59-.85.81-1.17.98-2.07.17-.94-.03-3.14-.28-4.78-.05-.36.06-.69.29-.96.51-.59 1.66-.79 2.05-.82 1.78-.2 3.43.8 4.11 2.49.57 1.44.63 2.63.67 3.68.09 1.5-.16 3.01-.41 4.12h6.84c.82 0 1.58.37 2.09 1.02.54.68.72 1.57.51 2.43a2.73 2.73 0 0 1-1.08 1.61c.29.59.36 1.27.2 1.94a2.73 2.73 0 0 1-1.08 1.61c.29.59.36 1.27.2 1.94a2.73 2.73 0 0 1-1.08 1.61c.29.59.36 1.27.2 1.94-.29 1.17-1.27 2.01-2.44 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object-cover select-none" src="https://active-campaign.transforms.svdcdn.com/production/portraits/mcasaril.png?w=1600&h=1600&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731686125&s=992b4305f96b1dc8d372e8917832d42f" srcset="https://active-campaign.transforms.svdcdn.com/production/portraits/mcasaril.png?w=1600&h=1600&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731686125&s=992b4305f96b1dc8d372e8917832d42f 1600w, https://active-campaign.transforms.svdcdn.com/production/portraits/mcasaril.png?w=1440&h=1440&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731686125&s=60a2791cc96b310de9c744df745a114c 1440w, https://active-campaign.transforms.svdcdn.com/production/portraits/mcasaril.png?w=990&h=990&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731686125&s=aa0d10919e521272da9ad146c51ecbe2 990w, https://active-campaign.transforms.svdcdn.com/production/portraits/mcasaril.png?w=768&h=768&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731686125&s=8e398d4c6e22a69faa33dac855554fb9 768w, https://active-campaign.transforms.svdcdn.com/production/portraits/mcasaril.png?w=512&h=512&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731686125&s=590d65324ffe8baf92bee48df4a5ebce 512w, https://active-campaign.transforms.svdcdn.com/production/portraits/mcasaril.png?w=300&h=300&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731686125&s=cab2340661a3740f5e4048c55ade5fb5 300w" width="150" height="150" alt="" sizes="50vw" decoding="sync" draggable="false" fetchpriority="high"><noscript><img id="img-1388493-101456241" class="absolute inset-0 w-full h-full object-cover select-none" src="https://active-campaign.transforms.svdcdn.com/production/portraits/mcasaril.png?w=1600&h=1600&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731686125&s=992b4305f96b1dc8d372e8917832d42f" width="150" height="150" alt="" decoding="sync"></noscript></div></div><div class="flex flex-col gap-4xs-3xs"><a class="text-xs" href="https://www.activecampaign.com/authors/mcasaril">Marina Casaril</a></div></div> <span class="text-[6.5px]" aria-hidden="true"> <svg class="w-em h-em" focusable="false" role="presentation"><use href="https://www.activecampaign.com/dist/images/svg/sprite.icon.svg?v=5244debfe4b872020a8998f42a791eb32f92bd16#icon-bullet" aria-hidden="true"></use></svg> </span> <span><time datetime="2024-07-24T14:57:30-05:00">July 24, 2024</time> </span></div></div><div class="col-span-12 lg:col-span-6"><div class="relative overflow-hidden pointer-events-none aspect-16/9 rounded-lg"><img id="img-1434141-790903895" class="absolute inset-0 w-full h-full object-cover select-none" src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_email-marketing.png?w=1600&h=900&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731940810&s=5ddd6417d5b3b7b97c7bfa1bf0b89059" srcset="https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_email-marketing.png?w=1600&h=900&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731940810&s=5ddd6417d5b3b7b97c7bfa1bf0b89059 1600w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_email-marketing.png?w=1440&h=810&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731940810&s=5f6cf4c2c53e913f619d2d4e0a35a1fb 1440w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_email-marketing.png?w=990&h=557&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731940810&s=50c6aef1b9a92a5d0302fac6a0a722d6 990w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_email-marketing.png?w=768&h=432&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731940810&s=4fa21ecbae6070857abbae7e14757db3 768w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_email-marketing.png?w=512&h=288&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731940810&s=d9f071151b288122e45fcd78b70ce9ad 512w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_email-marketing.png?w=300&h=169&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731940810&s=4e5b7687808bfa348929cdf020d18277 300w" width="599" height="594" alt="email marketing" sizes="50vw" decoding="sync" draggable="false" fetchpriority="high"><noscript><img id="img-1434141-790903895" class="absolute inset-0 w-full h-full object-cover select-none" src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_email-marketing.png?w=1600&h=900&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731940810&s=5ddd6417d5b3b7b97c7bfa1bf0b89059" width="599" height="594" alt="email marketing" decoding="sync"></noscript></div></div></div></section><section class="section section--post-body py-2xl-3xl" data-color-theme="light"><div class="container w-full grid grid-cols-12 gap-x-sm-xl gap-y-xl-2xl"><aside class="col-span-full lg:col-span-3"><div class="lg:sticky lg:top-3xl"><div class="flex flex-col gap-md-lg"><div class="flex flex-col gap-sm lg:gap-2xs-xs"><h3 class="text-2xs leading-tight tracking-wider uppercase">Topics</h3><ul class="flex flex-wrap gap-2xs text-root" role="list"><li> <a class="badge inline-block rounded-full uppercase select-none badge--category py-3xs-2xs px-2xs-xs text-2xs uppercase" href="https://www.activecampaign.com/blog/category/email-marketing">Email Marketing</a></li></ul></div><div class="flex flex-col gap-sm lg:gap-2xs-xs"><h3 class="text-2xs leading-tight tracking-wider uppercase">Contents</h3><ul class="flex flex-col gap-sm lg:gap-2xs-xs text-root" role="list"><li> <a class="inline-flex items-center gap-2xs-xs" href="#what-is-email-marketing"> <span class="text-pretty">What is email marketing?</span> </a></li><li> <a class="inline-flex items-center gap-2xs-xs" href="#why-use-email-marketing"> <span class="text-pretty">Why use email marketing?</span> </a></li><li> <a class="inline-flex items-center gap-2xs-xs" href="#what-are-the-benefits-of-email-marketing"> <span class="text-pretty">What are the benefits of email marketing?</span> </a></li><li> <a class="inline-flex items-center gap-2xs-xs" href="#email-marketing-step-by-step"> <span class="text-pretty">Email marketing: step-by-step</span> </a></li><li> <a class="inline-flex items-center gap-2xs-xs" href="#automate-your-email-marketing"> <span class="text-pretty">Automate your email marketing</span> </a></li><li> <a class="inline-flex items-center gap-2xs-xs" href="#3-steps-to-grow-your-email-list"> <span class="text-pretty">3 steps to grow your email list</span> </a></li><li> <a class="inline-flex items-center gap-2xs-xs" href="#email-marketing-best-practices"> <span class="text-pretty">Email marketing best practices</span> </a></li><li> <a class="inline-flex items-center gap-2xs-xs" href="#frequently-asked-questions"> <span class="text-pretty">Frequently asked questions</span> </a></li><li> <a class="inline-flex items-center gap-2xs-xs" href="#ready-to-get-started-with-email-marketing"> <span class="text-pretty">Ready to get started with email marketing?</span> </a></li></ul></div></div></div></aside><div class="col-span-full lg:col-span-9 grid grid-cols-12 auto-rows-min gap-x-sm-xl lg:grid-cols-9"><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p><br />Email marketing involves sending emails to customers or (hopefully) soon-to-be customers. When done correctly, it can create strong brand relationships and reinforce existing brand awareness. Consumers feel connected to companies that execute their email marketing campaigns well because email allows for a targeted but human approach.</p></div></div><div class="post-block post-block--heading col-span-full lg:col-span-6 lg:col-start-2"><h2 id="what-is-email-marketing" class="type-h2" tabindex="-1">What is email marketing?</h2></div><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>Email marketing is a digital marketing strategy in which a business sends commercial messages, promotional content, or newsletters to a target audience. The communication aims to develop a relationship with prospects or existing customers by generating brand awareness, promoting products or services, and generating more sales.</p><p>With the right email marketing campaign strategy, your brand has the opportunity to continuously discover new leads and thanks to automation, those potential customers quickly translate to more subscribers and e-commerce sales without much work on your part.</p><p>When it comes to genuine conversions that turn casual shoppers into loyal customers, email is the best of the marketing channels.</p><p><strong>After reading our guide, you’ll know how to:</strong></p><ul><li>Create an email list with engaged customers who want to hear from you</li><li>Get those customers to click through to your website regularly</li></ul><p>This page is meant to be used as a reference guide for email marketing. You’ll get a lot out of reading it from top to bottom but you can also use the navigation bar to the right to find the topics you’re most interested in.</p></div></div><div class="post-block post-block--heading col-span-full lg:col-span-6 lg:col-start-2"><h2 id="why-use-email-marketing" class="type-h2" tabindex="-1">Why use email marketing?</h2></div><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>Email marketing is a powerful digital marketing strategy that involves sending targeted and personalized emails to a specific audience to promote products and services or nurture relationships. It allows businesses to communicate directly with their customers or prospects, share valuable content, and drive desired actions like sales or engagement.</p><p><strong>Here are five reasons why businesses should use email marketing:</strong></p><ul><li><strong>Cost-effective: </strong>Email marketing is an affordable way to reach a large audience with minimal investment in time and resources. Many email marketing software platforms offer scalable pricing plans, allowing businesses of all sizes to implement and benefit from email marketing.</li><li><strong>Targeted and personalized communication:</strong> Email marketing allows businesses to segment their audience based on various criteria, such as demographics or previous interactions, and tailor marketing emails accordingly. This ensures customers receive content relevant to their needs and interests, leading to higher engagement and conversion rates.</li><li><strong>Measurable results:</strong> Email marketing platforms provide a wealth of data, such as open rates, click-through rates, and conversions, which can be analyzed to gauge the success of campaigns and make data-driven improvements. This helps businesses continuously optimize their strategies for better results.</li><li><strong>Strengthen customer relationships:</strong> Email marketing is an excellent tool for nurturing customer relationships by providing regular updates, sharing valuable content, and offering personalized promotions. Businesses can foster loyalty and encourage repeat business by consistently engaging with customers through email (as long as they’re not unsolicited emails).</li><li><strong>High return on investment (ROI): </strong>According to various studies, email marketing consistently delivers a high ROI compared to other marketing channels. This is primarily due to its cost-effective nature, targeted approach, and ability to drive direct actions such as purchases or sign-ups. By implementing a well-planned email marketing strategy, businesses can experience significant returns on their investment and enjoy successful email marketing campaigns.</li></ul><p>In 2020, more than 306 billion emails were sent and received each day worldwide</p><p>(Statista, 2020)</p></div></div><figure class="post-block post-block--image col-span-full lg:col-span-6 lg:col-start-2 grid grid-cols-subgrid"><div class="relative overflow-hidden pointer-events-none aspect-auto rounded-md col-span-full" style="padding-top: 47.424892703863%;"><img id="img-1422162-527087477" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_02_test.png?w=1600&q=80&auto=format&fit=clip&dm=1731940810&s=8e71e6b32b6d877f3246917783c0f3c2" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="466" height="221" alt="Connected world Icon" data-src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_02_test.png?w=1600&q=80&auto=format&fit=clip&dm=1731940810&s=8e71e6b32b6d877f3246917783c0f3c2" data-srcset="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_02_test.png?w=1600&q=80&auto=format&fit=clip&dm=1731940810&s=8e71e6b32b6d877f3246917783c0f3c2 1600w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_02_test.png?w=1440&q=80&auto=format&fit=clip&dm=1731940810&s=ee6f1d2fd9a8a5608cb4fb1d271ca3b0 1440w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_02_test.png?w=990&q=80&auto=format&fit=clip&dm=1731940810&s=db65960d86008ac7f12f4cd86ffeb5ef 990w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_02_test.png?w=768&q=80&auto=format&fit=clip&dm=1731940810&s=a297ea1b908ff32363afe87b605ae8c8 768w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_02_test.png?w=512&q=80&auto=format&fit=clip&dm=1731940810&s=9ca0391b67cf63270d87db33eb375e33 512w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_02_test.png?w=300&q=80&auto=format&fit=clip&dm=1731940810&s=886432c677e8febeff4f71fb11d9990e 300w" data-sizes="auto" decoding="async" draggable="false" fetchpriority="auto"><noscript><img id="img-1422162-527087477" class="absolute inset-0 w-full h-full object-cover select-none " src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_02_test.png?w=1600&q=80&auto=format&fit=clip&dm=1731940810&s=8e71e6b32b6d877f3246917783c0f3c2" width="466" height="221" alt="Connected world Icon" decoding="async"></noscript></div></figure><div class="post-block post-block--heading col-span-full lg:col-span-6 lg:col-start-2"><h2 id="what-are-the-benefits-of-email-marketing" class="type-h2" tabindex="-1">What are the benefits of email marketing?</h2></div><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>While there are many benefits of email marketing, many of which are specific to each company, the main benefits include improved customer engagement, increased conversion rates, greater retention, customer loyalty, and the ability to be flexible and scale with your needs. Let’s dive into each one of these in more detail.</p><h3>Improved customer engagement</h3></div></div><figure class="post-block post-block--image col-span-full lg:col-span-6 lg:col-start-2 grid grid-cols-subgrid"><div class="relative overflow-hidden pointer-events-none aspect-auto rounded-md col-span-full" style="padding-top: 85%;"><img id="img-1434114-1782931590" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_customer-engagement-1.jpg?w=1600&q=80&auto=format&fit=clip&dm=1731940810&s=e49a29986cd847f1dce5a9235aa60cb0" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="800" height="680" alt="customer engagement 1" data-src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_customer-engagement-1.jpg?w=1600&q=80&auto=format&fit=clip&dm=1731940810&s=e49a29986cd847f1dce5a9235aa60cb0" data-srcset="https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_customer-engagement-1.jpg?w=1600&q=80&auto=format&fit=clip&dm=1731940810&s=e49a29986cd847f1dce5a9235aa60cb0 1600w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_customer-engagement-1.jpg?w=1440&q=80&auto=format&fit=clip&dm=1731940810&s=fd3d8e8dc314f67a3dff1cee305ed66b 1440w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_customer-engagement-1.jpg?w=990&q=80&auto=format&fit=clip&dm=1731940810&s=d913010537fff6113456e0b013727530 990w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_customer-engagement-1.jpg?w=768&q=80&auto=format&fit=clip&dm=1731940810&s=0f0135c99e7a619bdfe44d5e57099310 768w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_customer-engagement-1.jpg?w=512&q=80&auto=format&fit=clip&dm=1731940810&s=f4377e25b1a1ce30ea85b6357dfe7e90 512w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_customer-engagement-1.jpg?w=300&q=80&auto=format&fit=clip&dm=1731940810&s=f0953bae30ebf20070ba4e7153a7e124 300w" data-sizes="auto" decoding="async" draggable="false" fetchpriority="auto"><noscript><img id="img-1434114-1782931590" class="absolute inset-0 w-full h-full object-cover select-none " src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_customer-engagement-1.jpg?w=1600&q=80&auto=format&fit=clip&dm=1731940810&s=e49a29986cd847f1dce5a9235aa60cb0" width="800" height="680" alt="customer engagement 1" decoding="async"></noscript></div></figure><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>One of the primary benefits of email marketing is its ability to drive customer engagement by sending targeted and relevant content to your subscribers. These types of emails encourage them to interact with your brand and ultimately lead to higher click-through rates, website visits, and social media engagement.</p><p>Email marketing also provides a platform for you to share valuable information, such as industry news, product updates, or educational content. This keeps your audience informed and positions your brand as a thought leader. By delivering content that adds value to your subscribers’ lives, you foster a stronger connection with them and encourage brand loyalty.</p><h3>Boost conversion rates</h3></div></div><figure class="post-block post-block--image col-span-full lg:col-span-6 lg:col-start-2 grid grid-cols-subgrid"><div class="relative overflow-hidden pointer-events-none aspect-auto rounded-md col-span-full" style="padding-top: 126.875%;"><img id="img-1433943-583647789" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_Email-Marketing-2.jpg?w=1600&q=80&auto=format&fit=clip&dm=1731940810&s=553f8f74a4992714d2b585cfc715b111" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="800" height="1015" alt="Email Marketing 2" data-src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_Email-Marketing-2.jpg?w=1600&q=80&auto=format&fit=clip&dm=1731940810&s=553f8f74a4992714d2b585cfc715b111" data-srcset="https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_Email-Marketing-2.jpg?w=1600&q=80&auto=format&fit=clip&dm=1731940810&s=553f8f74a4992714d2b585cfc715b111 1600w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_Email-Marketing-2.jpg?w=1440&q=80&auto=format&fit=clip&dm=1731940810&s=a72eb229d5cdd8715569a317f3152c4f 1440w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_Email-Marketing-2.jpg?w=990&q=80&auto=format&fit=clip&dm=1731940810&s=43be271f51f9ecb2e2b53874706e29cd 990w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_Email-Marketing-2.jpg?w=768&q=80&auto=format&fit=clip&dm=1731940810&s=c19cb62f2be26294eb4c454d3e3ab378 768w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_Email-Marketing-2.jpg?w=512&q=80&auto=format&fit=clip&dm=1731940810&s=b6a3a0f1fe5c3bc7c0969327e9ad7ffd 512w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_Email-Marketing-2.jpg?w=300&q=80&auto=format&fit=clip&dm=1731940810&s=08fb12593ab587530291d91124fb592a 300w" data-sizes="auto" decoding="async" draggable="false" fetchpriority="auto"><noscript><img id="img-1433943-583647789" class="absolute inset-0 w-full h-full object-cover select-none " src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_Email-Marketing-2.jpg?w=1600&q=80&auto=format&fit=clip&dm=1731940810&s=553f8f74a4992714d2b585cfc715b111" width="800" height="1015" alt="Email Marketing 2" decoding="async"></noscript></div></figure><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>Email marketing is known for its ability to drive conversions, allowing your business to deliver timely and personalized offers to your subscribers. By segmenting your audience based on their preferences, behaviors, or past interactions, you can tailor your messages to cater to their unique needs. This targeted approach can lead to higher conversion rates, as subscribers are more likely to read promotional emails and take action on offers that resonate with them.</p><p>Furthermore, email marketing allows for advanced tracking and analysis of user behavior, which helps you to identify trends and optimize your strategy accordingly. This data-driven approach ensures you can continuously improve your email marketing efforts and maximize your conversion potential.</p><h3>Scalability and flexibility</h3></div></div><figure class="post-block post-block--image col-span-full lg:col-span-6 lg:col-start-2 grid grid-cols-subgrid"><div class="relative overflow-hidden pointer-events-none aspect-auto rounded-md col-span-full" style="padding-top: 79.625%;"><img id="img-1434072-1451784233" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_ab-testing.jpg?w=1600&q=80&auto=format&fit=clip&dm=1731940810&s=c8b5ea4d59f5b7faaca4431e22a0535d" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="800" height="637" alt="ab testing" data-src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_ab-testing.jpg?w=1600&q=80&auto=format&fit=clip&dm=1731940810&s=c8b5ea4d59f5b7faaca4431e22a0535d" data-srcset="https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_ab-testing.jpg?w=1600&q=80&auto=format&fit=clip&dm=1731940810&s=c8b5ea4d59f5b7faaca4431e22a0535d 1600w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_ab-testing.jpg?w=1440&q=80&auto=format&fit=clip&dm=1731940810&s=1cc53b4a902ef2c0065e1a360a5816ae 1440w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_ab-testing.jpg?w=990&q=80&auto=format&fit=clip&dm=1731940810&s=e3e68144b92b0b10ec0c95de4a48013f 990w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_ab-testing.jpg?w=768&q=80&auto=format&fit=clip&dm=1731940810&s=64fe13eac018cfe006b19b847ee28d01 768w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_ab-testing.jpg?w=512&q=80&auto=format&fit=clip&dm=1731940810&s=a4460c6bf6e8d351074f9e07eeffbf3b 512w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_ab-testing.jpg?w=300&q=80&auto=format&fit=clip&dm=1731940810&s=b6990f7db0d175a8d11045c0673f7c44 300w" data-sizes="auto" decoding="async" draggable="false" fetchpriority="auto"><noscript><img id="img-1434072-1451784233" class="absolute inset-0 w-full h-full object-cover select-none " src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_ab-testing.jpg?w=1600&q=80&auto=format&fit=clip&dm=1731940810&s=c8b5ea4d59f5b7faaca4431e22a0535d" width="800" height="637" alt="ab testing" decoding="async"></noscript></div></figure><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>Businesses of all sizes can benefit from email marketing as these platforms often offer various pricing plans and features to suit different needs. This means that companies can scale their email marketing efforts as they grow without incurring significant additional costs.</p><p>Additionally, email marketing allows businesses to test and iterate their strategies quickly and easily. From <a href="https://www.activecampaign.com/blog/ab-testing-guide">A/B testing</a> email subject lines to refreshing your template design to trying out different types of email campaigns, businesses can experiment to determine what resonates with their audience and drives results. This flexibility ensures they can continuously optimize their email marketing strategies for maximum impact.</p><h3>Greater retention and customer loyalty</h3></div></div><figure class="post-block post-block--image col-span-full lg:col-span-6 lg:col-start-2 grid grid-cols-subgrid"><div class="relative overflow-hidden pointer-events-none aspect-auto rounded-md col-span-full" style="padding-top: 70.375%;"><img id="img-1434117-336364584" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_customer-loyalty.jpg?w=1600&q=80&auto=format&fit=clip&dm=1731940810&s=3a2781d12cebb705c5c88384b1de761c" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="800" height="563" alt="customer loyalty" data-src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_customer-loyalty.jpg?w=1600&q=80&auto=format&fit=clip&dm=1731940810&s=3a2781d12cebb705c5c88384b1de761c" data-srcset="https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_customer-loyalty.jpg?w=1600&q=80&auto=format&fit=clip&dm=1731940810&s=3a2781d12cebb705c5c88384b1de761c 1600w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_customer-loyalty.jpg?w=1440&q=80&auto=format&fit=clip&dm=1731940810&s=67381b2487f19b6a1bcb18420387abfd 1440w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_customer-loyalty.jpg?w=990&q=80&auto=format&fit=clip&dm=1731940810&s=945f41ec54822a874dae018673458223 990w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_customer-loyalty.jpg?w=768&q=80&auto=format&fit=clip&dm=1731940810&s=e0ad8fca660563de8c11a89ee0887358 768w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_customer-loyalty.jpg?w=512&q=80&auto=format&fit=clip&dm=1731940810&s=1aa1a17edd6f06cb2e44a491a9940889 512w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_customer-loyalty.jpg?w=300&q=80&auto=format&fit=clip&dm=1731940810&s=0bcdf0724cc335535e14e6d7c9dbe7ee 300w" data-sizes="auto" decoding="async" draggable="false" fetchpriority="auto"><noscript><img id="img-1434117-336364584" class="absolute inset-0 w-full h-full object-cover select-none " src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_customer-loyalty.jpg?w=1600&q=80&auto=format&fit=clip&dm=1731940810&s=3a2781d12cebb705c5c88384b1de761c" width="800" height="563" alt="customer loyalty" decoding="async"></noscript></div></figure><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>Email marketing plays a crucial role in nurturing customer relationships and fostering loyalty. By consistently engaging with your audience through personalized content, promotions, and updates, you can maintain a strong connection with your customers and encourage repeat business.</p><p>By utilizing automation tools, businesses can send targeted emails based on specific triggers, such as a customer’s recent purchase or subscription anniversary. These timely and relevant messages can strengthen the customer-brand relationship and keep your brand top-of-mind, leading to greater retention and loyalty.</p></div></div><div class="post-block post-block--heading col-span-full lg:col-span-6 lg:col-start-2"><h2 id="email-marketing-step-by-step" class="type-h2" tabindex="-1">Email marketing: step-by-step</h2></div><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>Now, let’s learn how to build an email marketing strategy. Below, we provide a step-by-step plan to launch an email marketing campaign for your brand.</p><p>Want to jump right into a specific section? Use the links below.</p><ul><li><a href="https://www.activecampaign.com/email-marketing#email-list">Build an email list</a></li><li><a href="https://www.activecampaign.com/email-marketing#email-service-provider">Pick an email service provider</a></li><li><a href="https://www.activecampaign.com/email-marketing#automate-analyze">Automate and analyze</a></li></ul><h3>Build an email list</h3><p>Email marketing centers around your subscriber list. Without a list, there’s nowhere to send your campaigns. Maybe more importantly, if the wrong people are on your list, anything you do send will be ineffective.</p><p>Building an email list takes time, but you can do things to speed up the process. Later, we’ll dig into growth tools like lead magnets and <a href="https://www.activecampaign.com/email-marketing/subscription-forms">opt-in forms</a> to help your list grow faster. For now, just know that having the list and getting the right people on the list is crucial.</p><h3>Pick an email service provider</h3><p>Once you have your list started, you’ll need an email service provider (ESP). Great email marketing services offer tools and templates that allow you to break your list up by market <a href="https://www.activecampaign.com/email-marketing/list-segmentation">segmentation</a> and analyzing critical stats.</p><p>Looking at your open rates, click-through rates, and other core metrics will help you optimize your email marketing strategy so your brand continues to grow.</p><p>There are several ESPs out there, and they all have slightly different offerings. To make it simple for you, <a href="https://www.activecampaign.com/compare">here’s how ActiveCampaign</a> compares to other email clients. That way you can decide which one is best for your company’s goals and needs.</p><h3>Automate and analyze</h3><p>Once you have your list and ESP, it comes down to automation and analysis. Your ESP will let you set up autoresponders, which are vital in moving potential customers through your marketing funnel. Essentially, they translate to more profit for less work, but we’ll give them a closer look towards the end of the guide.</p><p>By analyzing stats and metrics provided by your ESP, you can tweak your email marketing strategy more effectively. We’ll go over tools like A/B testing to help you optimize customer engagement a little later on.</p><p>Want to dive deeper into email marketing? Here is even more free resources.</p><p><a href="https://www.activecampaign.com/blog/how-to-collect-emails">15 Proven Ways to Grow Your Email List</a></p><p><a href="https://www.activecampaign.com/blog/welcome-email-series">Welcome Email Series: A 6-Email Welcome Sequence You Can Steal</a></p><p><a href="https://www.activecampaign.com/blog/types-of-emails">The Email Campaigns You Should Send Your Customers</a></p><p><a href="https://www.activecampaign.com/email-templates">250+ Marketing Templates You Can Use Right Now</a></p></div></div><div class="post-block post-block--heading col-span-full lg:col-span-6 lg:col-start-2"><h2 id="automate-your-email-marketing" class="type-h2" tabindex="-1">Automate your email marketing</h2></div><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>Alright, you’ve created your email list, you’ve grown it to massive heights, and you’ve optimized your emails to increase open and click-through rates. Now it’s time to consider automation.</p><p><a href="https://www.activecampaign.com/marketing-automation">Marketing automation</a> will increase conversions and build brand loyalty. It might be your most powerful email marketing tool. Best of all, once you have it set up, it does the work for you.</p><p><strong>Dive deeper: </strong>Check out our video showcasing a much closer look at email automation and the benefits you can expect from setting up an automation strategy.</p><p><strong>In this next section, we’ll tackle:</strong></p><ul><li><a href="https://www.activecampaign.com/email-marketing?elementor-preview=6661&ver=1693337477#autoresponder">Autoresponders</a></li><li><a href="https://www.activecampaign.com/email-marketing?elementor-preview=6661&ver=1693337477#email-sequence-maps">Email sequence maps</a></li><li><a href="https://www.activecampaign.com/email-marketing?elementor-preview=6661&ver=1693337477#measure-adjust">Measuring your results and adjusting your strategy</a></li></ul><h3>Autoresponders</h3><p>An autoresponder is a series of emails triggered by a customer’s specific action. If a subscriber <a href="https://www.activecampaign.com/blog/abandoned-cart-emails">abandons their cart</a> without checking out, for example, you could set up an autoresponder to follow up. It might send an email with a subject line like, “Hey, did you forget something?” and then redirect back to the customer’s cart.</p><p>To use an autoresponder, you’ll need to pick a goal first. In the example above, the goal is to minimize cart abandonment.</p><p>You also could use an autoresponder for new subscribers to send them a confirmation email and welcome them to your website or community. Maybe it provides a list of your most popular content or simply includes a link to download the lead magnet you promised.</p><p>Autoresponders are also perfect for encouraging repeat customers. You can set one so that an email sends a few days, weeks, or months after an initial product purchase. The email might feature a refill at a discounted price or advertise a product accessory the customer might want.</p><h4>Write autoresponders that convert</h4><p>With an email sequence outlined, you’re ready to write out your autoresponder. This is where sales-based writing is crucial. You may even want to hire a professional rather than attempt the copy yourself.</p><p><strong>If you do decide to give your writing skills a whirl, keep the following in mind: </strong></p><ul><li>The writing isn’t about you; it’s about your reader. It’s about your customer and what value you can bring them. Keeping that front of mind will improve your marketing copy.</li><li>Personalize the emails with more than a name and subject line. Use jargon that the customer segment is familiar with, and cater your website’s features towards the benefits they’re seeking.</li><li>Make sure your subject line is strong. Otherwise, your customers are never opening the email. The <a href="https://www.activecampaign.com/blog/win-back-email-subject-lines">subject line</a> may only be a few words, but it can easily take up 80% of your time to develop.</li></ul><h3>Create an email sequence map</h3><p>Once you have an autoresponder goal in mind, you need to create an email sequence map. A sequence map is simply a way for you to lay out what emails your customers will receive and when.</p><p>You’ll need to consider how long you want your sequence to be and how many emails you want to include. In general, you shouldn’t send these types of email campaigns more than once every two days for educational purposes, but there are exceptions.</p><p>For example, during a major sale, it might be appropriate to send three emails in one day, advertising continued price reductions or changing inventory. You should, however, always send more value emails than sales or transactional emails. Value emails provide some sort of value to your customer; maybe a reward, a free tool, or a piece of helpful advice. As a guideline, <strong>80% of your emails should add value; 20% can drive sales directly.</strong></p><h3>Measure results and adjust</h3><p>Finally, monitor and evaluate your autoresponder emails regularly. You can use A/B tests to adjust them and improve engagement rates.</p><p><strong>The key metrics you should be watching are: </strong></p><ul><li>Click-through rate</li><li>Open rate</li><li>Unsubscribe rates</li></ul><p>If your open rates aren’t where you want them to be, focus on your subject lines and timing. Also, make sure the customer segment you’re emailing will find the content you’re sending relevant.</p><p>When you see subscribers are opening your emails but not taking action by clicking through to your site, look at your email’s copy. Make sure it’s relevant to your subject line and offers value to the reader.</p><p>Lastly, if you see your unsubscribe rate increase, look back at your original goals. Are you delivering what you promised when your customers subscribed?</p><p><a href="https://www.activecampaign.com/blog/unsubscribe-message">Unsubscribers</a> are a given and you shouldn’t take it personally. You want your list to be full of engaged customers who want to hear from you. If the unsubscribe rate is substantial, you may need to do some digging to ensure what you promise is what you’re delivering.</p></div></div><figure class="post-block post-block--image col-span-full lg:col-span-6 lg:col-start-2 grid grid-cols-subgrid"><div class="relative overflow-hidden pointer-events-none aspect-auto rounded-md col-span-full" style="padding-top: 74.626865671642%;"><img id="img-1431081-1690606178" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_ac-dashboard-comments.png?w=1600&q=80&auto=format&fit=clip&dm=1732095319&s=d9bc2472c5f3b7e19a25532e9e7f211c" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="737" height="550" alt="Illustration of the ActiveCampaign user dashboard." data-src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_ac-dashboard-comments.png?w=1600&q=80&auto=format&fit=clip&dm=1732095319&s=d9bc2472c5f3b7e19a25532e9e7f211c" data-srcset="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_ac-dashboard-comments.png?w=1600&q=80&auto=format&fit=clip&dm=1732095319&s=d9bc2472c5f3b7e19a25532e9e7f211c 1600w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_ac-dashboard-comments.png?w=1440&q=80&auto=format&fit=clip&dm=1732095319&s=09e49a3a5b7c3ead22b2bd9f4b340d8e 1440w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_ac-dashboard-comments.png?w=990&q=80&auto=format&fit=clip&dm=1732095319&s=0070bd304e427d07a83b0eb016e3a2e0 990w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_ac-dashboard-comments.png?w=768&q=80&auto=format&fit=clip&dm=1732095319&s=12651aa90f14a907f8100615a195efab 768w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_ac-dashboard-comments.png?w=512&q=80&auto=format&fit=clip&dm=1732095319&s=e79cb8c3726d38455ceff4f4347335a4 512w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_ac-dashboard-comments.png?w=300&q=80&auto=format&fit=clip&dm=1732095319&s=9e7fd3c542c416101774ee4c40e8b2f6 300w" data-sizes="auto" decoding="async" draggable="false" fetchpriority="auto"><noscript><img id="img-1431081-1690606178" class="absolute inset-0 w-full h-full object-cover select-none " src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_ac-dashboard-comments.png?w=1600&q=80&auto=format&fit=clip&dm=1732095319&s=d9bc2472c5f3b7e19a25532e9e7f211c" width="737" height="550" alt="Illustration of the ActiveCampaign user dashboard." decoding="async"></noscript></div></figure><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>GET STARTED QUICK WITH AUTOMATION TEMPLATES</p><p>Create your welcome automation in just a few minutes using ActiveCampaign automation recipes</p><p><a href="https://www.activecampaign.com/marketplace/recipe/welcome-series-ac">Get it here</a></p></div></div><div class="post-block post-block--heading col-span-full lg:col-span-6 lg:col-start-2"><h2 id="3-steps-to-grow-your-email-list" class="type-h2" tabindex="-1">3 steps to grow your email list</h2></div><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>Now that you know the basic steps to email marketing you might have more questions than answers. And what better place to star than the top? Your email list is everything when it comes to email marketing, which means you need to know how to grow one.</p><p>Companies will often place a simple opt-in form on their website’s sidebar and consider that enough. It’s not.</p><p><strong>To effectively grow an email list, you need to:</strong></p><ul><li><a href="https://www.activecampaign.com/email-marketing#lead-magnet">Offer an incentive, such as a lead magnet</a></li><li><a href="https://www.activecampaign.com/email-marketing#optimize-opt-in">Optimize your opt-in form</a></li></ul><h3>Lead magnets</h3><p>A lead magnet is an incentive. It’s some sort of offer, typically in the form of a discount, free sample, or digital content that entices potential customers to leave their email address behind.</p><p><strong>Some examples of a lead magnet include: </strong></p><ul><li>Ebooks</li><li>Webinars</li><li>Discount or coupon</li><li>Self-assessment quiz</li><li>Free consultation or quote</li><li>Checklist</li><li>Cheat sheet or how-to guide</li><li>Access to exclusive online community</li></ul><p><br />Whatever you choose, it has to be relevant to your business and something your customers want. You might think your grandma’s recipe for chocolate chip cookies is enticing (and it is), but if you’re selling swimsuits, it might not be the best lead magnet.</p><p>The best lead magnets include the following three elements.</p><h4>Instant availability</h4><p>A lead magnet should be something that lands in the customer’s email inbox. If you have to ship it separately, it won’t have the same effect and probably requires the customer to leave too much personal information. We’re looking for emails, not physical addresses.</p><h4>Quick to consume</h4><p>Quick to consume means that your lead magnet is short and easy to digest. If it’s a recipe book, keep it short with five or ten of your top offerings. If it’s a how-to guide, make sure it’s not too lengthy.</p><p>Customers who like what they receive can always purchase more in-depth tools and books via your online store. Think of your lead magnet as a useful preview of what you have to offer.</p><h4>Relevant, useful, and applicable</h4><p>If it’s quick to consume and the information within it is applicable, your customers will use it to solve their problems. If it works, they’ll fall in love with your brand. They become more than customers. At that point, they’re loyal fans and <a href="https://www.activecampaign.com/glossary/brand-evangelist">brand advocates</a>.</p><p>You gave them something they could use and may have even needed in return for a simple email address. So subscribers are much more likely to click “open” the next time they see your brand is the sender. They’ll start associating your brand with positive feelings and when they see your name, they’ll know that can trust that whatever you’re offering is relevant and useful.</p><h3>Optimize opt-in forms</h3><p>New subscribers respond to lead magnets, but only if you present the lead magnet in an engaging way. Having an attention-grabbing opt-in form is vital to capture potential customers. Opt-in forms should highlight your lead magnet’s benefits. What is the potential subscriber getting out of signing up?</p><p>Narrow the benefit down to a simple statement or even a few words, something like: “Free Checklist to Optimize Your Email Marketing Strategy” or “10% Off When You Subscribe”.</p><p>Next, make sure your opt-in form has all of the following.</p><h4>Attention-grabbing visuals</h4><p>Humans can extract the meaning of an image in about 13 milliseconds, far faster than they can read text. So if you can provide a picture of your lead magnet, do it!</p><p>Whether that’s the cover shot of your free ebook or a bright-colored representative graphic, having an attractive photo will help boost conversions.</p><p>If you don’t have a picture of your lead magnet, try using a photo of someone reading the opt-in form. Including a human face is always more engaging than showing a static object.</p><h4>Skimmable details</h4><p>No one spends long looking at an opt-in form. The second it appears on their screen, your potential customers are probably searching for a way to close it or look around it. But that won’t be the case if it gets its point across quickly.</p><p>Visuals are essential for providing meaning at a glance, but bullet-point details can be useful as well. Keep things brief and clear by avoiding full sentences and using action verbs that highlight your lead magnet’s benefits.</p><h4>Compelling call to action</h4><p>The subscribe button is the most important part of the opt-in form. You need it to stand out and be quick to find. Use a contrasting color on the button itself and a simple word or call to action like “Subscribe” or “Give Me My Discount.”</p></div></div><figure class="post-block post-block--image col-span-full lg:col-span-6 lg:col-start-2 grid grid-cols-subgrid"><div class="relative overflow-hidden pointer-events-none aspect-auto rounded-md col-span-full" style="padding-top: 73.74749498998%;"><img id="img-1434162-1272673269" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_opt-in-form.png?w=1600&q=80&auto=format&fit=clip&dm=1731940811&s=acdc171e3a3367983b5b7802fe657c83" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="499" height="368" alt="opt in form" data-src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_opt-in-form.png?w=1600&q=80&auto=format&fit=clip&dm=1731940811&s=acdc171e3a3367983b5b7802fe657c83" data-srcset="https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_opt-in-form.png?w=1600&q=80&auto=format&fit=clip&dm=1731940811&s=acdc171e3a3367983b5b7802fe657c83 1600w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_opt-in-form.png?w=1440&q=80&auto=format&fit=clip&dm=1731940811&s=626dd65e43c25b82364fa4db6fc1a428 1440w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_opt-in-form.png?w=990&q=80&auto=format&fit=clip&dm=1731940811&s=b3f9b4c8a5e0ec41e393831721de0b88 990w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_opt-in-form.png?w=768&q=80&auto=format&fit=clip&dm=1731940811&s=f838e14483dc9f06006de8cf8cbeed19 768w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_opt-in-form.png?w=512&q=80&auto=format&fit=clip&dm=1731940811&s=bf481d62016df38bdb15673858b0d878 512w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_opt-in-form.png?w=300&q=80&auto=format&fit=clip&dm=1731940811&s=5038ebb6b2d716e7e067eb23d9001575 300w" data-sizes="auto" decoding="async" draggable="false" fetchpriority="auto"><noscript><img id="img-1434162-1272673269" class="absolute inset-0 w-full h-full object-cover select-none " src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_opt-in-form.png?w=1600&q=80&auto=format&fit=clip&dm=1731940811&s=acdc171e3a3367983b5b7802fe657c83" width="499" height="368" alt="opt in form" decoding="async"></noscript></div><figcaption class="rich-text mt-sm text-xs text-theme-color-secondary col-span-full">ActiveCampaign allows you to edit all aspects of your opt-in forms.</figcaption></figure><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>Don’t ask for more customer information than you need. Asking for a first name and email is about the limit. If you ask for last names, birthdays, or other information, your website’s visitors may lose interest and not finish giving you their information. They’ll probably leave your site without subscribing.</p><p>That’s information you can ask for down the line once you’ve created a strong relationship with the customer.</p><h3>Opt-in form placement</h3><p>Once you have an opt-in form (also called signup forms), there are several places you can put it on your website to maximize conversions. You probably shouldn’t use all of these at once, but picking out a few strategic spots will help you grow your email marketing list.</p><p><strong>Ideal placements include:</strong></p><ul><li>Blog header</li><li>Landing pages</li><li>Blog archive pages</li><li>Sidebar</li><li>Within blog posts</li><li>Timed popups</li><li>Scroll boxes</li><li>Footer</li></ul><p>Some of the most effective opt-in forms show up as timed popups. Website users will get annoyed if you overuse this tactic, but a well-timed popup can work wonders.</p><p>Getting a visitor to subscribe to your email list is easier if you’ve already engaged them with your site’s content. Timed popups allow users to engage first and only include a signup form once the user has shown interest by browsing your site for a set period of time.</p><p>Remember, the key to good email marketing is having a list full of people who want to be on it. Having a signup form ensures that you won’t end up spamming people. Not using too many popups for your opt-in form is also better than going overboard.</p></div></div><div class="post-block post-block--heading col-span-full lg:col-span-6 lg:col-start-2"><h2 id="email-marketing-best-practices" class="type-h2" tabindex="-1">Email marketing best practices</h2></div><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>As you dive deeper into email marketing, here are four tips that the top ActiveCampaign customers use to get the most from their emails.</p><p><strong>Feel free to jump ahead using these links:</strong></p><ul><li><a href="https://www.activecampaign.com/email-marketing#spam-filters">Avoid spam filters</a></li><li><a href="https://www.activecampaign.com/email-marketing#subject-lines">Create eye-catching subject lines</a></li><li><a href="https://www.activecampaign.com/email-marketing#personalize-emails">Personalize your emails</a></li></ul><h3>Avoid spam filters</h3><p>If your emails are ending up in the spam folder, your customers aren’t seeing them. There are a few things you can do to help avoid this fate.</p><ul><li>First, ensure that everyone on your list opted in. If they didn’t, you’re spamming them (and that could result in spam complaints). That’s not only a bad business practice, but it’s also <a href="https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business" target="_blank" rel="noreferrer noopener">potentially illegal</a>. Assuming that’s not the case, you want to make sure you’re sending from a good IP address. If the IP address has been flagged for spamming in the past, email servers will flag it again.</li><li>When picking an email template from your ESP, make sure you keep the coding clean and personalize the “To” field with merge tags if you can. A vague “To: Valued Subscribers” could cause the email to go to the spam box. You want to ensure your email includes your company or brand location and makes it easy to unsubscribe. Most reliable ESPs will take care of this part for you, but it’s good to be aware of the process they require.</li><li>Lastly, educate your audience on how to add your company or brand to their address book. That’s the surest way to avoid the spam filter. If your customers are engaged and looking for your emails, they’ll have no issue taking this extra step.</li></ul><h3>Create eye-catching subject lines</h3><p>We touched on subject lines earlier under A/B testing, but we didn’t delve into what makes a subject line great. Just like the first line of a book or movie, a subject line needs to create intrigue. It should have your customers asking a question right from the start. Their curiosity will lead them to open your email and hopefully click through to your website.</p></div></div><figure class="post-block post-block--image col-span-full lg:col-span-6 lg:col-start-2 grid grid-cols-subgrid"><div class="relative overflow-hidden pointer-events-none aspect-auto rounded-md col-span-full" style="padding-top: 46.916299559471%;"><img id="img-1434198-168632561" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_subject-lines-activecampaign.png?w=1600&q=80&auto=format&fit=clip&dm=1731940811&s=1d4292f7d6b241e66978c02a4ba0aed2" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="908" height="426" alt="subject lines activecampaign" data-src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_subject-lines-activecampaign.png?w=1600&q=80&auto=format&fit=clip&dm=1731940811&s=1d4292f7d6b241e66978c02a4ba0aed2" data-srcset="https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_subject-lines-activecampaign.png?w=1600&q=80&auto=format&fit=clip&dm=1731940811&s=1d4292f7d6b241e66978c02a4ba0aed2 1600w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_subject-lines-activecampaign.png?w=1440&q=80&auto=format&fit=clip&dm=1731940811&s=46d41248a8f38ddd026541f1a4961953 1440w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_subject-lines-activecampaign.png?w=990&q=80&auto=format&fit=clip&dm=1731940811&s=920f892a38c3998076f9f0f2a448159c 990w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_subject-lines-activecampaign.png?w=768&q=80&auto=format&fit=clip&dm=1731940811&s=a55280ed81fa9b011a38eee62cac0762 768w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_subject-lines-activecampaign.png?w=512&q=80&auto=format&fit=clip&dm=1731940811&s=f7171cd57273d5937ecd161e1f080ce4 512w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_subject-lines-activecampaign.png?w=300&q=80&auto=format&fit=clip&dm=1731940811&s=152f836c30463873b5c4574c6b831bee 300w" data-sizes="auto" decoding="async" draggable="false" fetchpriority="auto"><noscript><img id="img-1434198-168632561" class="absolute inset-0 w-full h-full object-cover select-none " src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_08_subject-lines-activecampaign.png?w=1600&q=80&auto=format&fit=clip&dm=1731940811&s=1d4292f7d6b241e66978c02a4ba0aed2" width="908" height="426" alt="subject lines activecampaign" decoding="async"></noscript></div><figcaption class="rich-text mt-sm text-xs text-theme-color-secondary col-span-full">Your subject line is your foot in the door. Craft one that’s intriguing.</figcaption></figure><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>However, there’s a caveat to creating curiosity. You can’t be so vague that you leave your customer frustrated. It’s a delicate balance between giving them a little but not too much. A/B testing is very helpful in figuring the balance out.</p><p>In general, subject lines that feature a conversational tone do best. Write as if you’re talking to a friend. And, if you can, try to include numbers. It will make your subject line stand out in a cluttered inbox.</p><p><a href="https://www.activecampaign.com/free-marketing-tools/subject-line-generator">Get your customers hooked by using our free email subject line generator.</a></p><h3>Personalize your emails</h3><p>Part of effective writing involves knowing your audience. It’s tempting to think of thousands of people reading your <a href="https://www.activecampaign.com/newsletters">email newsletters</a>, but remember those thousands aren’t sitting in a room together. Each one is by themselves in front of a screen.</p><p>So really, your audience is one individual at a time. Write as if you’re talking to one person because you are.</p><p>You can personalize using your email marketing tool’s merge tags. With them, you can insert details like the customer’s first name, which helps it seem like you’re speaking solely to them even when it’s an email for a large customer segment.</p><h3>Optimize for mobile</h3><p>Many of us check our emails multiple times a day, but not necessarily on a desktop. More often than not, we’re messaging on our mobile devices. So, you need to optimize your marketing emails for mobile viewing if you’re going to maximize open and click-through rates.</p><p><strong>To do this:</strong></p><ul><li>Use fast-loading media. Don’t bog down your emails with giant photos or graphics, which could limit <a href="https://www.activecampaign.com/glossary/email-deliverability">email deliverability</a>.</li><li>Don’t rely on pictures to be displayed. Android, for example, removes email images by default for faster loading.</li></ul></div></div><div class="post-block post-block--heading col-span-full lg:col-span-6 lg:col-start-2"><h2 id="frequently-asked-questions" class="type-h2" tabindex="-1">Frequently asked questions</h2></div><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>How do I choose an email service provider?</p><p>There are many email marketing platforms out there, and they offer services that range from free to relatively expensive. What your company needs has to do with the size of your brand and your marketing budget.</p><p><strong>Here are eight questions you should ask yourself before choosing an email service provider:</strong></p><ul><li>How intuitive and easy-to-set-up is it?</li><li>Has this provider been around for a while?</li><li>How often do they update their platform? (This can be both good and bad)</li><li>How many options do they have for email design and templates?</li><li>What type of email and marketing automation is available?</li><li>What type of payment structure do they use?</li><li>Who is their ideal customer (is it you)?</li><li>Does it track revenue and tie into your CRM?</li></ul></div></div><div class="post-block post-block--heading col-span-full lg:col-span-6 lg:col-start-2"><h2 id="ready-to-get-started-with-email-marketing" class="type-h2" tabindex="-1">Ready to get started with email marketing?</h2></div><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>Whether you own a small business or work for a larger company, using targeted emails is a cost-effective way to improve your conversion rate. Email marketing will help you build a long-term relationship with your customers that translates to better bottom lines.</p><p>You can use email for advertising a new product or promote epic pricing on your online store. More importantly, you can connect directly to your email subscribers. With personalized and valuable information, your customers will become more than one-time buyers; they’ll become brand loyalists.</p><p><strong>If you’re ready to become a full fledged email marketer, start your free trial with ActiveCampaign by entering your email address below! Let’s craft that first email today.</strong></p><p>Jump to a section</p><ul><li><a href="https://www.activecampaign.com/email-marketing#what-email-marketing">What is email marketing?</a></li><li><a href="https://www.activecampaign.com/email-marketing#why-email-marketing">Why email marketing?</a></li><li><a href="https://www.activecampaign.com/email-marketing#benefits-email-marketing">Benefits of email marketing</a></li><li><a href="https://www.activecampaign.com/email-marketing#email-marketing-steps">Step-by-step guide to email marketing</a></li><li><a href="https://www.activecampaign.com/email-marketing#automate-email-marketing">Automate your email marketing</a></li><li><a href="https://www.activecampaign.com/email-marketing#grow-email-list">Grow your email list</a></li><li><a href="https://www.activecampaign.com/email-marketing#email-marketing-best-practices">Email marketing best practices</a></li><li><a href="https://www.activecampaign.com/email-marketing#email-marketing-faq">Frequently asked questions</a></li></ul></div></div></div></div></section></article><section class="section py-3xl-4xl" data-color-theme="dark"><div class="container w-full grid grid-cols-12 gap-x-sm-xl gap-y-lg-xl"><div class="col-span-12 grid grid-cols-subgrid gap-y-2xs items-end"><div class="col-span-12 lg:col-span-6 xl:col-span-5 flex flex-col gap-2xs"><h2 class="type-h2">Email Marketing</h2></div><div class="col-span-12 lg:col-span-3 lg:col-start-10"><div> <a class="cta-link inline-flex items-center gap-xs text-sm select-none" href="https://www.activecampaign.com/blog/category/email-marketing" text="All email marketing posts"> <span>All email marketing posts</span> <span> <svg class="w-xs-sm h-xs-sm" focusable="false" role="presentation"><use href="https://www.activecampaign.com/dist/images/svg/sprite.icon.svg?v=5244debfe4b872020a8998f42a791eb32f92bd16#icon-chevron-right" aria-hidden="true"></use></svg></span> </a></div></div></div><div class="col-span-12 lg:col-span-6"><article class="post-blog flex flex-col rounded-md justify-between w-full" data-card data-card-size="sm" data-color-theme="blue-dark"><div class="flex flex-col flex-1 p-sm-md"><div class="flex flex-wrap gap-2xs-sx mb-lg-xl"> <a class="badge inline-block rounded-full uppercase select-none badge--category py-3xs-2xs px-2xs-xs text-2xs uppercase" href="https://www.activecampaign.com/blog/category/ecommerce">Ecommerce</a></div><div class="flex flex-col gap-2xs mb-md"><h3 class="type-h3"><a class="text-theme-color" href="https://www.activecampaign.com/blog/cyber-monday-emails" data-card-link>10 Cyber Monday Emails to Inspire Your Next Campaign</a></h3></div><div class="flex flex-wrap items-center gap-2xs-xs text-xs mt-auto"><div class="flex gap-2xs items-center"><div class="w-md h-md border border-theme-border-color-weak overflow-hidden rounded-full"><div class="relative overflow-hidden pointer-events-none aspect-1/1 rounded-full"><img id="img-1255671-1634305975" class="absolute inset-0 w-full h-full object-cover select-none" src="https://active-campaign.transforms.svdcdn.com/production/portraits/rburns.png?w=1600&h=1600&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731620333&s=b265c5c2f8d1ace9a5cffb2c97b5a2e9" srcset="https://active-campaign.transforms.svdcdn.com/production/portraits/rburns.png?w=1600&h=1600&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731620333&s=b265c5c2f8d1ace9a5cffb2c97b5a2e9 1600w, https://active-campaign.transforms.svdcdn.com/production/portraits/rburns.png?w=1440&h=1440&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731620333&s=004a54247769e5f2ef60fd12be5e4f9a 1440w, https://active-campaign.transforms.svdcdn.com/production/portraits/rburns.png?w=990&h=990&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731620333&s=eace84a1657a6087670c8f3c8e20faf9 990w, https://active-campaign.transforms.svdcdn.com/production/portraits/rburns.png?w=768&h=768&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731620333&s=074cb9491769895a5fe6ecdb93dced39 768w, https://active-campaign.transforms.svdcdn.com/production/portraits/rburns.png?w=512&h=512&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731620333&s=8640c156c74a6d13d886df9bcd71a7f1 512w, https://active-campaign.transforms.svdcdn.com/production/portraits/rburns.png?w=300&h=300&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731620333&s=e25349732a837088f9d45f513ecb7d02 300w" width="150" height="150" alt="" sizes="50vw" decoding="sync" draggable="false" fetchpriority="high"><noscript><img id="img-1255671-1634305975" class="absolute inset-0 w-full h-full object-cover select-none" src="https://active-campaign.transforms.svdcdn.com/production/portraits/rburns.png?w=1600&h=1600&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731620333&s=b265c5c2f8d1ace9a5cffb2c97b5a2e9" width="150" height="150" alt="" decoding="sync"></noscript></div></div><div class="flex flex-col gap-4xs-3xs"><div class="text-xs">Rachel Burns</div></div></div><span class="text-[6.5px]" aria-hidden="true"> <svg class="w-em h-em" focusable="false" role="presentation"><use href="https://www.activecampaign.com/dist/images/svg/sprite.icon.svg?v=5244debfe4b872020a8998f42a791eb32f92bd16#icon-bullet" aria-hidden="true"></use></svg> </span> <span><time datetime="2024-10-18T21:14:18-05:00">October 18, 2024</time> </span></div></div><div class=""><div class="relative overflow-hidden pointer-events-none aspect-16/9 rounded-lg"><img id="img-1419429-1422791207" class="absolute inset-0 w-full h-full object-cover select-none" src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2021_10_o9kfkpdj2_blog_giftmail.png?w=1600&h=900&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731931071&s=834fd002748c1bb06d9b9d279d832574" srcset="https://active-campaign.transforms.svdcdn.com/production/general/wp/2021_10_o9kfkpdj2_blog_giftmail.png?w=1600&h=900&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731931071&s=834fd002748c1bb06d9b9d279d832574 1600w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2021_10_o9kfkpdj2_blog_giftmail.png?w=1440&h=810&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731931071&s=6ddd1e2147eb327433c0bb37f376ac43 1440w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2021_10_o9kfkpdj2_blog_giftmail.png?w=990&h=557&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731931071&s=8fe3583ff2a51cd95de85e8d77d5a325 990w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2021_10_o9kfkpdj2_blog_giftmail.png?w=768&h=432&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731931071&s=d25d99806d5af53e321e3ff9c39826cd 768w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2021_10_o9kfkpdj2_blog_giftmail.png?w=512&h=288&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731931071&s=eeb9cff254899493e088a0f3f063d36f 512w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2021_10_o9kfkpdj2_blog_giftmail.png?w=300&h=169&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731931071&s=0faab9e7f93faaca12fb98f6af27dea1 300w" width="5001" height="2617" alt="" sizes="50vw" decoding="sync" draggable="false" fetchpriority="high"><noscript><img id="img-1419429-1422791207" class="absolute inset-0 w-full h-full object-cover select-none" 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src="https://active-campaign.transforms.svdcdn.com/production/portraits/adrake.jpeg?w=1600&h=1600&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731620335&s=82370bf4d31d19a8893926e77511e0ca" width="150" height="150" alt="" decoding="sync"></noscript></div></div><div class="flex flex-col gap-4xs-3xs"><div class="text-xs">Alexa Drake</div></div></div><span class="text-[6.5px]" aria-hidden="true"> <svg class="w-em h-em" focusable="false" role="presentation"><use href="https://www.activecampaign.com/dist/images/svg/sprite.icon.svg?v=5244debfe4b872020a8998f42a791eb32f92bd16#icon-bullet" aria-hidden="true"></use></svg> </span> <span><time datetime="2024-10-07T12:50:33-05:00">October 7, 2024</time> </span></div></div><div class="w-full md:w-1/2"><div class="relative overflow-hidden pointer-events-none aspect-16/9 rounded-lg"><img id="img-1433844-437524407" class="absolute inset-0 w-full h-full object-cover select-none" src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_07_email-blast-software.png?w=1600&h=900&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1732062188&s=baadf32bb21562aa2083491fe0f342e3" srcset="https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_07_email-blast-software.png?w=1600&h=900&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1732062188&s=baadf32bb21562aa2083491fe0f342e3 1600w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_07_email-blast-software.png?w=1440&h=810&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1732062188&s=34c58bca4d684b9a8a3b43b97eaa656a 1440w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_07_email-blast-software.png?w=990&h=557&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1732062188&s=fc3f387b8bb8e9e24c2b2327595e8083 990w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_07_email-blast-software.png?w=768&h=432&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1732062188&s=8e1bb78c396c77b1551db51182c937ed 768w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_07_email-blast-software.png?w=512&h=288&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1732062188&s=6fd88cbc04d8d017801bad30ed2c3233 512w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_07_email-blast-software.png?w=300&h=169&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1732062188&s=6b0e6d39e81fddeafb3d3b1ae823386d 300w" width="2400" height="1256" alt="email blast sofware" sizes="50vw" decoding="sync" draggable="false" fetchpriority="high"><noscript><img id="img-1433844-437524407" class="absolute inset-0 w-full h-full object-cover select-none" src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2023_07_email-blast-software.png?w=1600&h=900&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1732062188&s=baadf32bb21562aa2083491fe0f342e3" width="2400" height="1256" alt="email blast sofware" decoding="sync"></noscript></div></div></article></div></div></section></main><section class="section section--ctaCompact py-2xl-3xl relative z-10 -mt-5 rounded-t-lg" data-color-theme="blue-bright"><div class="container w-full grid grid-cols-12 gap-x-sm-xl gap-y-lg-xl"><div class="col-span-12 lg:col-span-6 flex justify-center text-center lg:justify-start lg:text-left"><div ><h2 class="type-h2">Ready to take ActiveCampaign for a spin?</h2><div class="rich-text text-sm mt-3xs-2xs"><p>Try it free for 14 days.</p></div></div></div><div class="col-span-12 lg:col-span-5 lg:col-start-8 2xl:col-span-4 2xl:col-start-9 flex justify-center text-center lg:justify-start lg:text-left"><div><form class="form w-full" data-module="FreeTrialForm" data-module-options='{"errorText":"Please enter a valid email address"}' novalidate><div class="flex flex-col gap-2xs-xs"><div class="px-sm-md">Free 14-day trial with email sign-up</div><div class="form__nested-fields"><div class="form__field"> <label class="sr-only" for="signupEmail">Email address</label><div class="form__input-container"><input type="email" id="signupEmail" class="form__input" name="om_e" placeholder="Email address" required></div></div> <button type="submit" class="button button--secondary relative inline-flex items-center justify-center gap-2xs py-xs px-md rounded-full text-sm leading-snug"><span class="button__text">Get started</span></button></div><div class="inline-block w-full px-sm-md text-2xs text-theme-color-secondary">Join over 180k customers. No credit card needed. Instant setup.</div></div><input type="hidden" name="locale" value="en"> <input type="hidden" name="salmon" value='{"version": 6, "status": -1}'></form></div></div></div></section><section class="section section--integrations py-2xl-3xl relative z-10 -mt-5 rounded-t-lg" data-color-theme="midday-pastel"><div class="container w-full grid grid-cols-12 gap-x-sm-xl gap-y-lg-xl"><div class="col-span-12 grid grid-cols-subgrid gap-y-md-lg"><div class="col-span-12 md:col-span-10 md:col-start-2 lg:col-span-6 lg:col-start-4"><div class="flex flex-col gap-sm-md items-center text-center"><div class="flex flex-col gap-2xs-xs"><h2 class="type-h4">Connect with all your favorite tools</h2></div></div></div><div class="col-span-12 flex flex-wrap justify-center gap-2xs"> <a class="integration-link flex items-center border rounded-md overflow-hidden" href="https://www.activecampaign.com/apps/salesforce-integration"><div class="py-xs-sm md:py-sm-md pl-sm-md pr-xs-sm"><div aria-hidden="true" class="w-[25px]"><div class="relative overflow-hidden pointer-events-none aspect-1/1"><img id="img-2580-1797750389" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async" draggable="false" fetchpriority="auto" data-src="https://active-campaign.files.svdcdn.com/production/logos/integrations/mark/color/salesforce-mark.svg?dm=1711415058" role="img"><noscript><img id="img-2580-1797750389" class="absolute inset-0 w-full h-full object-cover select-none " src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async"></noscript></div></div></div><span class="type-h4 pr-md-lg">Salesforce</span> </a> <a class="integration-link flex items-center border rounded-md overflow-hidden" href="https://www.activecampaign.com/apps/woocommerce-integration"><div class="py-xs-sm md:py-sm-md pl-sm-md pr-xs-sm"><div aria-hidden="true" class="w-[25px]"><div class="relative overflow-hidden pointer-events-none aspect-1/1"><img id="img-2584-230524281" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async" draggable="false" fetchpriority="auto" data-src="https://active-campaign.files.svdcdn.com/production/logos/integrations/mark/color/woocommerce-mark.svg?dm=1711415064" role="img"><noscript><img id="img-2584-230524281" class="absolute inset-0 w-full h-full object-cover select-none " src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async"></noscript></div></div></div><span class="type-h4 pr-md-lg">WooCommerce</span> </a> <a class="integration-link flex items-center border rounded-md overflow-hidden" href="https://www.activecampaign.com/apps/shopify-integration"><div class="py-xs-sm md:py-sm-md pl-sm-md pr-xs-sm"><div aria-hidden="true" class="w-[25px]"><div class="relative overflow-hidden pointer-events-none aspect-1/1"><img id="img-2581-1023308291" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async" draggable="false" fetchpriority="auto" data-src="https://active-campaign.files.svdcdn.com/production/logos/integrations/mark/color/shopify-mark.svg?dm=1711415059" role="img"><noscript><img id="img-2581-1023308291" class="absolute inset-0 w-full h-full object-cover select-none " src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async"></noscript></div></div></div><span class="type-h4 pr-md-lg">Shopify</span> </a> <a class="integration-link flex items-center border rounded-md overflow-hidden" href="https://www.activecampaign.com/apps/wordpress-integration"><div class="py-xs-sm md:py-sm-md pl-sm-md pr-xs-sm"><div aria-hidden="true" class="w-[25px]"><div class="relative overflow-hidden pointer-events-none aspect-1/1"><img id="img-2585-806233520" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async" draggable="false" fetchpriority="auto" data-src="https://active-campaign.files.svdcdn.com/production/logos/integrations/mark/color/wordpress-mark.svg?dm=1711415065" role="img"><noscript><img id="img-2585-806233520" class="absolute inset-0 w-full h-full object-cover select-none " src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async"></noscript></div></div></div><span class="type-h4 pr-md-lg">WordPress</span> </a> <a class="integration-link flex items-center border rounded-md overflow-hidden" href="https://www.activecampaign.com/apps/slack-integration"><div class="py-xs-sm md:py-sm-md pl-sm-md pr-xs-sm"><div aria-hidden="true" class="w-[25px]"><div class="relative overflow-hidden pointer-events-none aspect-1/1"><img id="img-2582-344885139" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async" draggable="false" fetchpriority="auto" data-src="https://active-campaign.files.svdcdn.com/production/logos/integrations/mark/color/slack-mark.svg?dm=1711415060" role="img"><noscript><img id="img-2582-344885139" class="absolute inset-0 w-full h-full object-cover select-none " src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async"></noscript></div></div></div><span class="type-h4 pr-md-lg">Slack</span> </a> <a class="integration-link flex items-center border rounded-md overflow-hidden" href="https://www.activecampaign.com/apps/calendly-integration"><div class="py-xs-sm md:py-sm-md pl-sm-md pr-xs-sm"><div aria-hidden="true" class="w-[25px]"><div class="relative overflow-hidden pointer-events-none aspect-1/1"><img id="img-2577-1445664876" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async" draggable="false" fetchpriority="auto" data-src="https://active-campaign.files.svdcdn.com/production/logos/integrations/mark/color/calendly-mark.svg?dm=1711415051" role="img"><noscript><img id="img-2577-1445664876" class="absolute inset-0 w-full h-full object-cover select-none " src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async"></noscript></div></div></div><span class="type-h4 pr-md-lg">Calendly</span> </a> <a class="integration-link flex items-center border rounded-md overflow-hidden" href="https://www.activecampaign.com/apps/zapier-integration"><div class="py-xs-sm md:py-sm-md pl-sm-md pr-xs-sm"><div aria-hidden="true" class="w-[25px]"><div class="relative overflow-hidden pointer-events-none aspect-1/1"><img id="img-6256-1897882332" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async" draggable="false" fetchpriority="auto" data-src="https://active-campaign.files.svdcdn.com/production/logos/integrations/mark/color/zapier-mark.svg?dm=1711415066" role="img"><noscript><img id="img-6256-1897882332" class="absolute inset-0 w-full h-full object-cover select-none " src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async"></noscript></div></div></div><span class="type-h4 pr-md-lg">Zapier</span> </a> <a class="integration-link flex items-center border rounded-md overflow-hidden" href="https://www.activecampaign.com/apps/squarespace-integration"><div class="py-xs-sm md:py-sm-md pl-sm-md pr-xs-sm"><div aria-hidden="true" class="w-[25px]"><div class="relative overflow-hidden pointer-events-none aspect-1/1"><img id="img-6253-2030541818" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async" draggable="false" fetchpriority="auto" data-src="https://active-campaign.files.svdcdn.com/production/logos/integrations/mark/color/squarespace-mark.svg?dm=1711415061" role="img"><noscript><img id="img-6253-2030541818" class="absolute inset-0 w-full h-full object-cover select-none " src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async"></noscript></div></div></div><span class="type-h4 pr-md-lg">Squarespace</span> </a> <a class="integration-link flex items-center border rounded-md overflow-hidden" href="https://www.activecampaign.com/apps/square-integration"><div class="py-xs-sm md:py-sm-md pl-sm-md pr-xs-sm"><div aria-hidden="true" class="w-[25px]"><div class="relative overflow-hidden pointer-events-none aspect-1/1"><img id="img-6252-2015311050" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async" draggable="false" fetchpriority="auto" data-src="https://active-campaign.files.svdcdn.com/production/logos/integrations/mark/color/square-mark.svg?dm=1711415060" role="img"><noscript><img id="img-6252-2015311050" class="absolute inset-0 w-full h-full object-cover select-none " src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async"></noscript></div></div></div><span class="type-h4 pr-md-lg">Square</span> </a> <a class="integration-link flex items-center border rounded-md overflow-hidden" href="https://www.activecampaign.com/apps/callrail-integration"><div class="py-xs-sm md:py-sm-md pl-sm-md pr-xs-sm"><div aria-hidden="true" class="w-[25px]"><div class="relative overflow-hidden pointer-events-none aspect-1/1"><img id="img-21129-850712379" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async" draggable="false" fetchpriority="auto" data-src="https://active-campaign.files.svdcdn.com/production/logos/integrations/mark/color/callrail-mark.svg?dm=1711414975" role="img"><noscript><img id="img-21129-850712379" class="absolute inset-0 w-full h-full object-cover select-none " src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async"></noscript></div></div></div><span class="type-h4 pr-md-lg">CallRail</span> </a> <a class="integration-link flex items-center border rounded-md overflow-hidden" href="https://www.activecampaign.com/apps/canva"><div class="py-xs-sm md:py-sm-md pl-sm-md pr-xs-sm"><div aria-hidden="true" class="w-[25px]"><div class="relative overflow-hidden pointer-events-none aspect-1/1"><img id="img-21132-718831363" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async" draggable="false" fetchpriority="auto" data-src="https://active-campaign.files.svdcdn.com/production/logos/integrations/mark/color/canva-mark.svg?dm=1711414975" role="img"><noscript><img id="img-21132-718831363" class="absolute inset-0 w-full h-full object-cover select-none " src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async"></noscript></div></div></div><span class="type-h4 pr-md-lg">Canva</span> </a> <a class="integration-link flex items-center border rounded-md overflow-hidden" href="https://www.activecampaign.com/apps/docusign-integration"><div class="py-xs-sm md:py-sm-md pl-sm-md pr-xs-sm"><div aria-hidden="true" class="w-[25px]"><div class="relative overflow-hidden pointer-events-none aspect-1/1"><img id="img-6246-1684685937" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async" draggable="false" fetchpriority="auto" data-src="https://active-campaign.files.svdcdn.com/production/logos/integrations/mark/color/docusign-1.svg?dm=1714574556" role="img"><noscript><img id="img-6246-1684685937" class="absolute inset-0 w-full h-full object-cover select-none " src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async"></noscript></div></div></div><span class="type-h4 pr-md-lg">DocuSign</span> </a> <a class="integration-link flex items-center border rounded-md overflow-hidden" href="https://www.activecampaign.com/apps/google-analytics-integration"><div class="py-xs-sm md:py-sm-md pl-sm-md pr-xs-sm"><div aria-hidden="true" class="w-[25px]"><div class="relative overflow-hidden pointer-events-none aspect-1/1"><img id="img-21213-346695115" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async" draggable="false" fetchpriority="auto" data-src="https://active-campaign.files.svdcdn.com/production/logos/integrations/mark/color/googleanalytics-mark.svg?dm=1711415363" role="img"><noscript><img id="img-21213-346695115" class="absolute inset-0 w-full h-full object-cover select-none " src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async"></noscript></div></div></div><span class="type-h4 pr-md-lg">Google Analytics</span> </a> <a class="integration-link flex items-center border rounded-md overflow-hidden" href="https://www.activecampaign.com/apps/typeform-integration"><div class="py-xs-sm md:py-sm-md pl-sm-md pr-xs-sm"><div aria-hidden="true" class="w-[25px]"><div class="relative overflow-hidden pointer-events-none aspect-1/1"><img id="img-21402-814660345" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async" draggable="false" fetchpriority="auto" data-src="https://active-campaign.files.svdcdn.com/production/logos/integrations/mark/color/typeform-mark.svg?dm=1711415033" role="img"><noscript><img id="img-21402-814660345" class="absolute inset-0 w-full h-full object-cover select-none " src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async"></noscript></div></div></div><span class="type-h4 pr-md-lg">Typeform</span> </a> <a class="integration-link flex items-center border rounded-md overflow-hidden" href="https://www.activecampaign.com/apps/zendesk-sell-integration"><div class="py-xs-sm md:py-sm-md pl-sm-md pr-xs-sm"><div aria-hidden="true" class="w-[25px]"><div class="relative overflow-hidden pointer-events-none aspect-1/1"><img id="img-6257-1763300481" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async" draggable="false" fetchpriority="auto" data-src="https://active-campaign.files.svdcdn.com/production/logos/integrations/mark/color/zendesk-mark.svg?dm=1711415067" role="img"><noscript><img id="img-6257-1763300481" class="absolute inset-0 w-full h-full object-cover select-none " src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async"></noscript></div></div></div><span class="type-h4 pr-md-lg">Zendesk Sell</span> </a></div></div></div></section><footer class="site-footer antialiased text-optimize-speed font-sans content-visibility-auto relative z-10 flex flex-col gap-xl-2xl py-xl-2xl rounded-t-lg -mt-5" data-color-theme="dark" ><div class="container w-full grid grid-cols-12 gap-y-xs-sm gap-x-sm-xl"><div class="col-span-12 lg:col-span-3 flex flex-col gap-y-xs-sm lg:gap-lg-xl"><nav aria-labelledby="footer-nav-platform" class="w-full *:border-none" ><div data-module="Accordion" data-module-options='{"id":"accordion-1152307821","initiallyOpen":false,"maxWidth":"lg"}' ><h2 class="pt-xs-sm" data-accordion-heading> <span class="type-h4" id="footer-nav-platform">Platform</span></h2><div data-accordion-content><div class="flex flex-col gap-md-lg pt-sm-md"><div class="flex flex-col gap-sm lg:gap-2xs-xs "><h3 class="text-2xs leading-tight tracking-wider uppercase text-white-64%">Capabilities</h3><ul class="flex flex-col gap-sm lg:gap-2xs-xs" role="list"><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/platform/omnichannel-marketing">Omnichannel Marketing</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/platform/content-creation">Content Creation</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/platform/audience-management">Audience Management</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/platform/marketing-automation">Marketing Automation</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/platform/analytics-and-reporting">Analytics & Reporting</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/platform/artificial-intelligence">Artificial Intelligence</a></li></ul></div><div class="flex flex-col gap-sm lg:gap-2xs-xs "><h3 class="text-2xs leading-tight tracking-wider uppercase text-white-64%">Top features</h3><ul class="flex flex-col gap-sm lg:gap-2xs-xs" role="list"><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/platform/email-marketing">Email Marketing</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/platform/dynamic-content">Dynamic Content</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/platform/segmentation">Segmentation</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/platform/sales-crm">CRM</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/platform/landing-pages">Landing Pages</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/platform/forms">Forms</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/platform">All Features</a></li></ul></div><div class="flex flex-col gap-sm lg:gap-2xs-xs pb-sm-md lg:pb-0"><h3 class="text-2xs leading-tight tracking-wider uppercase text-white-64%">How we deliver</h3><ul class="flex flex-col gap-sm lg:gap-2xs-xs" role="list"><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/compare">Compare</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://help.activecampaign.com/hc/en-us/categories/360000819880-ActiveCampaign-Release-Notes">Product Updates</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/customers">Customers</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/marketing-automation-buyers-guide">Buyer's Guide</a></li></ul></div></div></div></div></nav></div><div class="col-span-12 lg:col-span-3 flex flex-col gap-y-xs-sm lg:gap-lg-xl"><nav aria-labelledby="footer-nav-solutions" class="w-full " ><div data-module="Accordion" data-module-options='{"id":"accordion-1170843867","initiallyOpen":false,"maxWidth":"lg"}' ><h2 class="pt-xs-sm" data-accordion-heading> <span class="type-h4" id="footer-nav-solutions">Solutions</span></h2><div data-accordion-content><div class="flex flex-col gap-md-lg pt-sm-md"><div class="flex flex-col gap-sm lg:gap-2xs-xs "><h3 class="text-2xs leading-tight tracking-wider uppercase text-white-64%">By industry</h3><ul class="flex flex-col gap-sm lg:gap-2xs-xs" role="list"><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/industry/ecommerce">Ecommerce & Retail</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/industry/healthcare">Healthcare</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/industry/higher-education">Education & Online Courses</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/industry/non-profit">Non-profit</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/industry/agency-marketing">Agency & Consulting</a></li></ul></div><div class="flex flex-col gap-sm lg:gap-2xs-xs pb-sm-md lg:pb-0"><h3 class="text-2xs leading-tight tracking-wider uppercase text-white-64%">By business size</h3><ul class="flex flex-col gap-sm lg:gap-2xs-xs" role="list"><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/solutions/solopreneurs">Solopreneurs</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/solutions/smb">Small & Medium Businesses</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/solutions/enterprise">Enterprise</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/franchise">Multi-location & Franchise</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/enterprise/demo/">Request a Demo</a></li></ul></div></div></div></div></nav></div><div class="col-span-12 lg:col-span-3 flex flex-col gap-y-xs-sm lg:gap-lg-xl"><nav aria-labelledby="footer-nav-resources" class="w-full " ><div data-module="Accordion" data-module-options='{"id":"accordion-1602950706","initiallyOpen":false,"maxWidth":"lg"}' ><h2 class="pt-xs-sm" data-accordion-heading> <span class="type-h4" id="footer-nav-resources">Resources</span></h2><div data-accordion-content><div class="flex flex-col gap-md-lg pt-sm-md"><div class="flex flex-col gap-sm lg:gap-2xs-xs "><h3 class="text-2xs leading-tight tracking-wider uppercase text-white-64%">Build</h3><ul class="flex flex-col gap-sm lg:gap-2xs-xs" role="list"><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/apps">Integrations</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/recipes">Automation Recipes</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/email-templates">Email Templates</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/free-marketing-tools">Marketing Tools</a></li></ul></div><div class="flex flex-col gap-sm lg:gap-2xs-xs "><h3 class="text-2xs leading-tight tracking-wider uppercase text-white-64%">Learn</h3><ul class="flex flex-col gap-sm lg:gap-2xs-xs" role="list"><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/blog">Blog</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/activetraining">Training & Events</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/glossary">Glossary</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/about/faq">FAQ</a></li></ul></div><div class="flex flex-col gap-sm lg:gap-2xs-xs "><h3 class="text-2xs leading-tight tracking-wider uppercase text-white-64%">Connect</h3><ul class="flex flex-col gap-sm lg:gap-2xs-xs" role="list"><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://community.activecampaign.com/">Community</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://community.activecampaign.com/latest">Forum</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/login/?section=ideas">Ideas Portal</a></li></ul></div><div 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data-accordion-heading> <span class="type-h4" id="footer-nav-channel-partners">Channel partners</span></h2><div data-accordion-content><div class="flex flex-col gap-md-lg pt-sm-md"><div class="flex flex-col gap-sm lg:gap-2xs-xs pb-sm-md lg:pb-0"><ul class="flex flex-col gap-sm lg:gap-2xs-xs" role="list"><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/partner/agency">Agency & Reseller</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/partner">Affiliate</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://developers.activecampaign.com/">App & Developer</a></li></ul></div></div></div></div></nav><nav aria-labelledby="footer-nav-company" class="w-full " ><div data-module="Accordion" data-module-options='{"id":"accordion-576628454","initiallyOpen":false,"maxWidth":"lg"}' ><h2 class="pt-xs-sm" data-accordion-heading> <span 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emails to customers or (hopefully) soon-to-be customers. Consumers feel connected to companies that execute their email marketing campaigns well because email allows for a targeted but human approach. What is email marketing? Email marketing is a digital marketing strategy in which a business sends commercial messages, promotional content, or newsletters to a target audience. With the right email marketing campaign strategy, your brand has the opportunity to continuously discover new leads and thanks to automation, those potential customers quickly translate to more subscribers and e-commerce sales without much work on your part. When it comes to genuine conversions that turn casual shoppers into loyal customers, email is the best of the marketing channels. After reading our guide, you’ll know how to: Create an email list with engaged customers who want to hear from you Get those customers to click through to your website regularly This page is meant to be used as a reference guide for email marketing. Why use email marketing? Email marketing is a powerful digital marketing strategy that involves sending targeted and personalized emails to a specific audience to promote products and services or nurture relationships. Here are five reasons why businesses should use email marketing: Cost-effective: Email marketing is an affordable way to reach a large audience with minimal investment in time and resources. Many email marketing software platforms offer scalable pricing plans, allowing businesses of all sizes to implement and benefit from email marketing. Targeted and personalized communication: Email marketing allows businesses to segment their audience based on various criteria, such as demographics or previous interactions, and tailor marketing emails accordingly. Measurable results: Email marketing platforms provide a wealth of data, such as open rates, click-through rates, and conversions, which can be analyzed to gauge the success of campaigns and make data-driven improvements. Strengthen customer relationships: Email marketing is an excellent tool for nurturing customer relationships by providing regular updates, sharing valuable content, and offering personalized promotions. High return on investment (ROI): According to various studies, email marketing consistently delivers a high ROI compared to other marketing channels. By implementing a well-planned email marketing strategy, businesses can experience significant returns on their investment and enjoy successful email marketing campaigns. In 2020, more than 306 billion emails were sent and received each day worldwide (Statista, 2020) What are the benefits of email marketing? While there are many benefits of email marketing, many of which are specific to each company, the main benefits include improved customer engagement, increased conversion rates, greater retention, customer loyalty, and the ability to be flexible and scale with your needs. Improved customer engagement One of the primary benefits of email marketing is its ability to drive customer engagement by sending targeted and relevant content to your subscribers. Email marketing also provides a platform for you to share valuable information, such as industry news, product updates, or educational content. Boost conversion rates Email marketing is known for its ability to drive conversions, allowing your business to deliver timely and personalized offers to your subscribers. Furthermore, email marketing allows for advanced tracking and analysis of user behavior, which helps you to identify trends and optimize your strategy accordingly. This data-driven approach ensures you can continuously improve your email marketing efforts and maximize your conversion potential. This means that companies can scale their email marketing efforts as they grow without incurring significant additional costs. 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