Web Push Notifications | The new marketing channel

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fa-search"></i></button> </form> </div> </div> </div> </div> </header> <div id="main" > <div class="page_title"> <div class="container"> <div class="breadcrumbs">  <span typeof="v:Breadcrumb"><a rel="v:url" property="v:title" title="Go to AGNITAS." href="https://www.agnitas.de/en/" class="home">Home</a></span><span><i class="fa fa-angle-right"></i></span><span property="itemListElement" typeof="ListItem"><span property="name">Web Push Notifications</span><meta property="position" content="2"></span> </div> <h1 class="h2"> Web Push Notifications </h1> </div> </div> <div class="container"> <div class="content-area"> <article id="post-2200" class="post-2200 page type-page status-publish hentry"> <div class="entry-content"> <section class="wpb-content-wrapper"><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner "><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element vc_custom_1521620262688" > <div class="wpb_wrapper"> <p><img decoding="async" class="alignnone wp-image-4354 size-full" src="https://www.agnitas.de/wp-content/uploads/2018/02/Pixabay_agreement-2548138_k.jpg" alt="Web Push Notifications" width="1920" height="1099" srcset="https://www.agnitas.de/wp-content/uploads/2018/02/Pixabay_agreement-2548138_k.jpg 1920w, https://www.agnitas.de/wp-content/uploads/2018/02/Pixabay_agreement-2548138_k-300x172.jpg 300w, https://www.agnitas.de/wp-content/uploads/2018/02/Pixabay_agreement-2548138_k-768x440.jpg 768w, https://www.agnitas.de/wp-content/uploads/2018/02/Pixabay_agreement-2548138_k-1024x586.jpg 1024w" sizes="(max-width: 1920px) 100vw, 1920px" /></p> </div> </div> <div class="vc_custom_heading text_align_left title_no_stripe" ><h2 style="text-align: left" class="consulting-custom-title">The new marketing channel for your advertising messages</h2></div><div class="vc_custom_heading text_align_left" ><h3 style="text-align: left" class="consulting-custom-title">Provide your customers with up-to-date news in their browser!</h3></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>The Web Push Service from AGNITAS lets you reach consumers directly while they surf the Web via an overlay window. When a prospect or customer registers for the notification service on your site, they will receive your short messages via their browser directly while surfing. The browser only needs to be open in the background, no matter what website they are currently using. No additional application like an app or email client is required. You easily manage and control the web push notifications in the <a href="/en/e-marketing_manager/">E-Marketing Manager</a>.</p> </div> </div> <div class="vc_custom_heading text_align_left title_no_stripe" ><h3 style="text-align: left" class="consulting-custom-title">Your benefits</h3></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p><strong>Your message will be seen:<img decoding="async" loading="lazy" class="alignright wp-image-4357" src="https://www.agnitas.de/wp-content/uploads/2018/02/iStock_000034595752_vgajic.400px-200x300.jpg" alt="More attention with Web Push Notifications" width="300" height="450" srcset="https://www.agnitas.de/wp-content/uploads/2018/02/iStock_000034595752_vgajic.400px-200x300.jpg 200w, https://www.agnitas.de/wp-content/uploads/2018/02/iStock_000034595752_vgajic.400px.jpg 400w" sizes="(max-width: 300px) 100vw, 300px" /></strong><br /> There is no Adblocker for web push notifications</p> <p><strong>Reach your customers easily:</strong><br /> No additional application required</p> <p><strong>Advertising messages at the right time:</strong><br /> You can reach your customers directly while they surf the Web</p> <p><strong>Communicate quickly, react actively:</strong><br /> You can set time-limits for the information</p> <p><strong>PC or smartphone, it doesn’t matter:</strong><br /> Your message appears on desktops and mobile devices</p> <p><strong>Personalization and customization:</strong><br /> Link the opt-in for push notifications and the newsletter to personalize the process.</p> </div> </div> <div class="vc_empty_space" style="height: 32px"><span class="vc_empty_space_inner"></span></div></div></div></div></div><div data-vc-full-width="true" data-vc-full-width-init="false" class="vc_row wpb_row vc_row-fluid vc_custom_1518616563774 vc_row-has-fill vc_row-o-content-middle vc_row-flex"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner "><div class="wpb_wrapper"><div class="vc_empty_space" style="height: 20px"><span class="vc_empty_space_inner"></span></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p><strong><span style="font-size: 18pt; color: #ffffff;">0% Adblocker – 100% attention</span></strong></p> </div> </div> <div class="vc_empty_space" style="height: 5px"><span class="vc_empty_space_inner"></span></div></div></div></div></div><div class="vc_row-full-width vc_clearfix"></div><div class="vc_row wpb_row vc_row-fluid vc_custom_1521620668580"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner "><div class="wpb_wrapper"><div class="vc_empty_space" style="height: 32px"><span class="vc_empty_space_inner"></span></div><div class="vc_custom_heading text_align_left title_no_stripe" ><h3 style="text-align: left" class="consulting-custom-title">Structure of a web push notification: Short, concise and effective</h3></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>The short messages get the full attention of your customers. The structure of a web push notification is straightforward:</p> <ul> <li>Headline: Heading for your message</li> <li>Text: Your (promotional) message (not too long, because the browser may not show everything).</li> <li>Image: Your message can include a small image (icon or logo). An image link is inserted.</li> <li>Link: Link to a landing page for your push notification</li> </ul> </div> </div> <div class="vc_custom_heading text_align_left title_no_stripe" ><h3 style="text-align: left" class="consulting-custom-title">Realization</h3></div> <div class="wpb_text_column wpb_content_element vc_custom_1524148960010" > <div class="wpb_wrapper"> <p><strong>Implementation:</strong> Integrate the news service into your desired website and design a layout for the authorization query.</p> <p><img decoding="async" loading="lazy" class="alignright wp-image-6773 size-medium" title="Webpush-Notifications for even more customer centricity" src="https://www.agnitas.de/wp-content/uploads/2018/03/opt-in-de-300x123.png" alt="Web-Push Messages für noch mehr Customer Centricity" width="300" height="123" srcset="https://www.agnitas.de/wp-content/uploads/2018/03/opt-in-de-300x123.png 300w, https://www.agnitas.de/wp-content/uploads/2018/03/opt-in-de.png 560w" sizes="(max-width: 300px) 100vw, 300px" />Authorization: The layer will appear when your visitors come to the website (see image on the right). If the website visitor confirms the permission request for the delivery of your push notifications, you have a valid opt-in for delivery. The opt-in request, which is integrated into the browser, and the chance to opt out at any time are the foundations of permission marketing.</p> <p><strong>Delivery:</strong> Easily manage the complete planning, control and evaluation process for push notifications via the E-Marketing Manager.</p> <div id="attachment_12329" class="wp-caption alignleft"> <p class="wp-caption-text"><span style="font-size: 10pt;"><img decoding="async" loading="lazy" class="alignleft wp-image-6769 size-large" src="https://www.agnitas.de/wp-content/uploads/2018/03/PushNotifications.1-1024x515.jpg" alt="Web Push Notifications" width="1024" height="515" srcset="https://www.agnitas.de/wp-content/uploads/2018/03/PushNotifications.1-1024x515.jpg 1024w, https://www.agnitas.de/wp-content/uploads/2018/03/PushNotifications.1-300x151.jpg 300w, https://www.agnitas.de/wp-content/uploads/2018/03/PushNotifications.1-768x387.jpg 768w, https://www.agnitas.de/wp-content/uploads/2018/03/PushNotifications.1.jpg 1202w" sizes="(max-width: 1024px) 100vw, 1024px" />Web push notifications are displayed as an overlay. The browser displays all current web push notifications since the last use.</span></p> </div> </div> </div> <div class="vc_custom_heading vc_custom_1521620685950 text_align_left title_no_stripe" ><h3 style="text-align: left" class="consulting-custom-title">Analysis</h3></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>You can determine the following metrics for the web push notifications (WPNs):</p> <ul> <li>Number of opt-ins</li> <li>Number of delivered WPNs</li> <li>Number of undeliverable WPNs or bounces</li> <li>Number of displayed WPNs</li> <li>Number of clicked WPNs</li> <li>Number of opt-outs</li> </ul> </div> </div> <div class="vc_custom_heading text_align_left title_no_stripe" ><h3 style="text-align: left" class="consulting-custom-title">Browser support</h3></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>The most up-to-date versions of the following browsers support the delivery of web push notifications*:</p> <ul> <li>Mozilla Firefox</li> <li>Google Chrome</li> <li>Microsoft Edge (as of version 14)</li> <li>Apple Safari</li> </ul> <p><span style="font-size: 10pt;">* The web push interface is not yet fully standardized. However, AGNITAS will ensure EMM takes all changes into account up until the finalization.</span></p> </div> </div> </div></div></div></div><div data-vc-full-width="true" data-vc-full-width-init="false" class="vc_row wpb_row vc_row-fluid third_bg_color"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner "><div class="wpb_wrapper"> <div id="particles_67b8f2b7df252"></div> <style> #particles_67b8f2b7df252 { position: absolute; top: 0; left: 0; right: 0; bottom: 0; } .vc_cta3_content-container { position: relative; } </style> <script type="text/javascript"> jQuery(document).ready(function ($) { var screenWidth = $(window).width(); if(screenWidth < 1140) { var defaultWidth = screenWidth; } else { var defaultWidth = 1140; } var marginLeft = (screenWidth - defaultWidth) / 2; $('#particles_67b8f2b7df252').css({ 'width': screenWidth + 'px', 'margin-left': '-' + marginLeft + 'px' }); particlesJS('particles_67b8f2b7df252', { "particles": { "number": { "value": 120, "density": { "enable": true, "value_area": 800 } }, "color": { "value": "#ffffff" }, "opacity": { "value": 0.5, "random": false, "anim": { "enable": false, "speed": 1, "opacity_min": 0.1, "sync": false } }, "size": { "value": 8, "random": true, "anim": { "enable": false, "speed": 40, "size_min": 0.1, "sync": false } }, "line_linked": { "enable": true, "distance": 150, "color": "#ffffff", "opacity": 0.4, "width": 1 }, "move": { "enable": true, "speed": 6, "direction": "none", "random": false, "straight": false, "out_mode": "out", "attract": { "enable": false, "rotateX": 600, "rotateY": 1200 } } }, "interactivity": { "detect_on": "canvas", "events": { "onhover": { "enable": true, "mode": "grab" }, "onclick": { "enable": true, "mode": "push" }, "resize": true } }, "retina_detect": true } ); 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If cookies from external media are accepted, access to this content no longer requires manual consent.</p> <p class="text-center"> <a href="#" class="_brlbs-cursor d-block" tabindex="0" role="button" data-cookie-accordion-target="external-media" > <span data-cookie-accordion-status="show"> Show cookie information </span> <span data-cookie-accordion-status="hide" class="borlabs-hide"> Hide cookie information </span> </a> </p> </div> <div class="borlabs-hide" data-cookie-accordion-parent="external-media" > <table> <tr> <th scope="row">Accept</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">Facebook</span> <input id="borlabs-cookie-facebook" tabindex="0" type="checkbox" data-cookie-group="external-media" name="cookies[external-media][]" value="facebook" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="On" data-inactive="Off" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th scope="row">Name</th> <td> <label> Facebook </label> </td> </tr> <tr> <th scope="row">Provider</th> <td>Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland</td> </tr> <tr> <th scope="row">Purpose</th> <td>Is used to unlock Facebook content.</td> </tr> <tr> <th scope="row">Data Protection Statement</th> <td class="_brlbs-pp-url"> <a href="https://www.facebook.com/privacy/explanation" target="_blank" rel="nofollow noopener noreferrer" > https://www.facebook.com/privacy/explanation </a> </td> </tr> <tr> <th scope="row">Host(s)</th> <td>.facebook.com</td> </tr> </table> <table> <tr> <th scope="row">Accept</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">YouTube</span> <input id="borlabs-cookie-youtube" tabindex="0" type="checkbox" data-cookie-group="external-media" name="cookies[external-media][]" value="youtube" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="On" data-inactive="Off" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th scope="row">Name</th> <td> <label> YouTube </label> </td> </tr> <tr> <th scope="row">Provider</th> <td>Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland</td> </tr> <tr> <th scope="row">Purpose</th> <td>When using the services of YouTube, a data transfer to the USA, which does not offer an adequate level of data protection, cannot be excluded. 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YouTube is a subsidiary of Google LLC (USA), here you will find further information on data processing:</td> </tr> <tr> <th scope="row">Data Protection Statement</th> <td class="_brlbs-pp-url"> <a href="https://policies.google.com/privacy" target="_blank" rel="nofollow noopener noreferrer" > https://policies.google.com/privacy </a> </td> </tr> <tr> <th scope="row">Host(s)</th> <td>google.com</td> </tr> <tr> <th scope="row">Cookie Name</th> <td>NID</td> </tr> <tr> <th scope="row">Cookie runtime</th> <td>6 Monate</td> </tr> </table> <table> <tr> <th scope="row">Accept</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">Twitter</span> <input id="borlabs-cookie-twitter" tabindex="0" type="checkbox" data-cookie-group="external-media" name="cookies[external-media][]" value="twitter" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="On" data-inactive="Off" aria-hidden="true"> 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