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class=""><span>Request a proposal</span></a><span class="mobile_arrow"><i class="fa fa-angle-right"></i><i class="fa fa-angle-down"></i></span></li> </ul></nav> </div> </div> </div> </header> <div class="content content_top_margin_none"> <div class="content_inner "> <div data-elementor-type="wp-post" data-elementor-id="1633" class="elementor elementor-1633" data-elementor-post-type="portfolio_page"> <section class="elementor-section elementor-top-section elementor-element elementor-element-509007b9 elementor-section-full_width elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no" data-id="509007b9" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ebea321" data-id="ebea321" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-background-overlay"></div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-1f423cca elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default parallax_section_no qode_elementor_container_no" data-id="1f423cca" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-background-overlay"></div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7db37ce3" data-id="7db37ce3" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2ae31515 whitetext elementor-widget elementor-widget-text-editor" data-id="2ae31515" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h1>Kindred Healthcare</h1> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-95444bb elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no" data-id="95444bb" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8d00c6" data-id="f8d00c6" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7bfa8f1 elementor-widget elementor-widget-text-editor" data-id="7bfa8f1" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h5>Ignite Social Media partnered with Kindred Healthcare for their paid social media strategy and management.</h5> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-7ac917c2 elementor-section-full_width elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no" data-id="7ac917c2" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c1b8e1d" data-id="c1b8e1d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3b295d8a elementor-widget elementor-widget-text-editor" data-id="3b295d8a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Results:</h3> </div> </div> <div class="elementor-element elementor-element-8939706 redtext elementor-widget elementor-widget-text-editor" data-id="8939706" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h5>9K+ direct response actions</h5><h5>$186K+ in added value from media optimizations in just one quarter</h5><h5>169% website clicks above goal</h5> </div> </div> <div class="elementor-element elementor-element-270eaeff elementor-widget elementor-widget-text-editor" data-id="270eaeff" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Challenge:</h3><p>Kindred Healthcare, a healthcare services company that operates long-term acute care hospitals and provides rehabilitation services, was searching for a partner to create a paid social strategy and manage the media buying to help drive awareness of Kindred among their target audience and drive engagement & encourage direct response.</p><h3>Solution:</h3><p>We developed a paid media strategy that focused on Awareness and Consideration. This strategy was based on target audience research and laddered up to Kindred鈥檚 overarching business and marketing objectives to become the nation鈥檚 leading post-acute care benefits management company.</p><p>Our media team continually optimized social media content through various targeting groups, different creative, and adjusting media spend by social media platform. These optimizations maximized budgets by lowering CPC鈥檚, CPM鈥檚, and even CPL and result in tangible business value to our clients.</p><h3>Services:</h3><p>Strategy development & consulting, content creation, paid media buying, measurement & reporting.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-29c5a8ef column-block" data-id="29c5a8ef" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d9206cc whitetext elementor-widget elementor-widget-text-editor" data-id="d9206cc" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h5>Successfully generated awareness of Kindred among the target audience and encouraged direct response.</h5> </div> </div> <div class="elementor-element elementor-element-0df0c08 elementor-widget elementor-widget-image" data-id="0df0c08" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" onerror="this.src='https://www.ignitesocialmedia.com/wp-content/plugins/replace-broken-images/images/default.jpg'" width="560" height="543" src="https://www.ignitesocialmedia.com/wp-content/uploads/2021/11/Kindred-Social-Post2.webp" class="attachment-large size-large wp-image-54325" alt="" srcset="https://www.ignitesocialmedia.com/wp-content/uploads/2021/11/Kindred-Social-Post2.webp 560w, https://www.ignitesocialmedia.com/wp-content/uploads/2021/11/Kindred-Social-Post2-300x291.webp 300w" sizes="(max-width: 560px) 100vw, 560px" /> </div> </div> </div> </div> </div> </section> </div> </div> </div> <footer > <div class="footer_inner clearfix"> <div class="footer_top_holder"> <div class="footer_top"> <div class="container"> <div class="container_inner"> <div class="three_columns clearfix"> <div class="column1 footer_col1"> <div class="column_inner"> <div id="text-3" class="widget widget_text"><h5>We’re in North Carolina</h5> <div class="textwidget"><p>4000 Centregreen Way, #150<br /> Cary, NC 27513<br /> <strong>Phone: </strong><a href="tel:919-653-2345"><strong>919-653-2345</strong></a></p> </div> </div> </div> </div> <div class="column2 footer_col2"> <div class="column_inner"> <div id="text-2" class="widget widget_text"><h5>We’re in Michigan</h5> <div class="textwidget"><p>280 Daines Street, #200<br /> Birmingham, MI 48009<br /> <strong>Phone: <a href="tel:+919-653-2345">919-653-2345</a></strong></p> </div> </div> </div> </div> <div class="column3 footer_col3"> <div class="column_inner"> <div id="nav_menu-3" class="widget widget_nav_menu"><h5>Connect</h5><div class="menu-ignitefootermenu-container"><ul id="menu-ignitefootermenu" class="menu"><li id="menu-item-856" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-856"><a href="/about/">About</a></li> <li id="menu-item-857" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-857"><a href="/clients/">Clients</a></li> <li id="menu-item-858" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-858"><a href="/services/">Services</a></li> <li id="menu-item-860" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-860"><a href="#">Blog</a></li> <li id="menu-item-56658" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-56658"><a href="/careers/">Careers</a></li> <li id="menu-item-56657" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-56657"><a href="/contact/">Contact Us</a></li> </ul></div></div> </div> </div> </div> </div> </div> </div> </div> <div class="footer_bottom_holder"> <div class="three_columns footer_bottom_columns clearfix"> <div class="column1 footer_bottom_column"> <div class="column_inner"> <div class="footer_bottom"> <img width="129" height="80" src="https://www.ignitesocialmedia.com/wp-content/uploads/2021/10/Ignite-Logo-2015-129x80-1.webp" class="image wp-image-590 attachment-full size-full" alt="Ignite Social Media" style="max-width: 100%; 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