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Apple Inc. - Wikipedia

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class="vector-toc-numb">1.3</span> <span>1990–1997: Decline and restructuring</span> </div> </a> <ul id="toc-1990–1997:_Decline_and_restructuring-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-1997–2007:_Return_to_profitability" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#1997–2007:_Return_to_profitability"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.4</span> <span>1997–2007: Return to profitability</span> </div> </a> <ul id="toc-1997–2007:_Return_to_profitability-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-2007–2011:_Success_with_mobile_devices" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#2007–2011:_Success_with_mobile_devices"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.5</span> <span>2007–2011: Success with mobile devices</span> </div> </a> <ul id="toc-2007–2011:_Success_with_mobile_devices-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-2011–present:_Post-Jobs_era,_Tim_Cook" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#2011–present:_Post-Jobs_era,_Tim_Cook"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.6</span> <span>2011–present: Post-Jobs era, Tim Cook</span> </div> </a> <ul id="toc-2011–present:_Post-Jobs_era,_Tim_Cook-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Products" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#Products"> <div class="vector-toc-text"> <span class="vector-toc-numb">2</span> <span>Products</span> </div> </a> <button aria-controls="toc-Products-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle Products subsection</span> </button> <ul id="toc-Products-sublist" class="vector-toc-list"> <li id="toc-Mac" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Mac"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.1</span> <span>Mac</span> </div> </a> <ul id="toc-Mac-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-iPhone" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#iPhone"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.2</span> <span>iPhone</span> </div> </a> <ul id="toc-iPhone-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-iPad" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#iPad"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.3</span> <span>iPad</span> </div> </a> <ul id="toc-iPad-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Other_products" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Other_products"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.4</span> <span>Other products</span> </div> </a> <ul id="toc-Other_products-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Services" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Services"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.5</span> <span>Services</span> </div> </a> <ul id="toc-Services-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Marketing" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#Marketing"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>Marketing</span> </div> </a> <button aria-controls="toc-Marketing-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle Marketing subsection</span> </button> <ul id="toc-Marketing-sublist" class="vector-toc-list"> <li id="toc-Branding" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Branding"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.1</span> <span>Branding</span> </div> </a> <ul id="toc-Branding-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Advertising" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Advertising"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.2</span> <span>Advertising</span> </div> </a> <ul id="toc-Advertising-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Stores" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Stores"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.3</span> <span>Stores</span> </div> </a> <ul id="toc-Stores-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Market_power" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Market_power"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.4</span> <span>Market power</span> </div> </a> <ul id="toc-Market_power-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Privacy" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Privacy"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.5</span> <span>Privacy</span> </div> </a> <ul id="toc-Privacy-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Corporate_affairs" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#Corporate_affairs"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>Corporate affairs</span> </div> </a> <button aria-controls="toc-Corporate_affairs-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle Corporate affairs subsection</span> </button> <ul id="toc-Corporate_affairs-sublist" class="vector-toc-list"> <li id="toc-Business_trends" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Business_trends"> <div class="vector-toc-text"> <span class="vector-toc-numb">4.1</span> <span>Business trends</span> </div> </a> <ul id="toc-Business_trends-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Leadership" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Leadership"> <div class="vector-toc-text"> <span class="vector-toc-numb">4.2</span> <span>Leadership</span> </div> </a> <ul id="toc-Leadership-sublist" class="vector-toc-list"> <li id="toc-Senior_management" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#Senior_management"> <div class="vector-toc-text"> <span class="vector-toc-numb">4.2.1</span> <span>Senior management</span> </div> </a> <ul id="toc-Senior_management-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Board_of_directors" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#Board_of_directors"> <div class="vector-toc-text"> <span class="vector-toc-numb">4.2.2</span> <span>Board of directors</span> </div> </a> <ul id="toc-Board_of_directors-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Previous_CEOs" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#Previous_CEOs"> <div class="vector-toc-text"> <span class="vector-toc-numb">4.2.3</span> <span>Previous CEOs</span> </div> </a> <ul id="toc-Previous_CEOs-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Ownership" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Ownership"> <div class="vector-toc-text"> <span class="vector-toc-numb">4.3</span> <span>Ownership</span> </div> </a> <ul id="toc-Ownership-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Corporate_culture" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Corporate_culture"> <div class="vector-toc-text"> <span class="vector-toc-numb">4.4</span> <span>Corporate culture</span> </div> </a> <ul id="toc-Corporate_culture-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Offices" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Offices"> <div class="vector-toc-text"> <span class="vector-toc-numb">4.5</span> <span>Offices</span> </div> </a> <ul id="toc-Offices-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Litigation" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Litigation"> <div class="vector-toc-text"> <span class="vector-toc-numb">4.6</span> <span>Litigation</span> </div> </a> <ul id="toc-Litigation-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Finances" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#Finances"> <div class="vector-toc-text"> <span class="vector-toc-numb">5</span> <span>Finances</span> </div> </a> <button aria-controls="toc-Finances-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle Finances subsection</span> </button> <ul id="toc-Finances-sublist" class="vector-toc-list"> <li id="toc-Taxes" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Taxes"> <div class="vector-toc-text"> <span class="vector-toc-numb">5.1</span> <span>Taxes</span> </div> </a> <ul id="toc-Taxes-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Charity" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Charity"> <div class="vector-toc-text"> <span class="vector-toc-numb">5.2</span> <span>Charity</span> </div> </a> <ul id="toc-Charity-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Environment" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#Environment"> <div class="vector-toc-text"> <span class="vector-toc-numb">6</span> <span>Environment</span> </div> </a> <button aria-controls="toc-Environment-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle Environment subsection</span> </button> <ul id="toc-Environment-sublist" class="vector-toc-list"> <li id="toc-Apple_Energy" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Apple_Energy"> <div class="vector-toc-text"> <span class="vector-toc-numb">6.1</span> <span>Apple Energy</span> </div> </a> <ul id="toc-Apple_Energy-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Energy_and_resources" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Energy_and_resources"> <div class="vector-toc-text"> <span class="vector-toc-numb">6.2</span> <span>Energy and resources</span> </div> </a> <ul id="toc-Energy_and_resources-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Toxins" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Toxins"> <div class="vector-toc-text"> <span class="vector-toc-numb">6.3</span> <span>Toxins</span> </div> </a> <ul id="toc-Toxins-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Green_bonds" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Green_bonds"> <div class="vector-toc-text"> <span class="vector-toc-numb">6.4</span> <span>Green bonds</span> </div> </a> <ul id="toc-Green_bonds-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Supply_chain" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#Supply_chain"> <div class="vector-toc-text"> <span class="vector-toc-numb">7</span> <span>Supply chain</span> </div> </a> <button aria-controls="toc-Supply_chain-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle Supply chain subsection</span> </button> <ul id="toc-Supply_chain-sublist" class="vector-toc-list"> <li id="toc-Worker_organizations" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Worker_organizations"> <div class="vector-toc-text"> <span class="vector-toc-numb">7.1</span> <span>Worker organizations</span> </div> </a> <ul id="toc-Worker_organizations-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-See_also" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#See_also"> <div class="vector-toc-text"> <span class="vector-toc-numb">8</span> <span>See also</span> </div> </a> <ul id="toc-See_also-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Notes" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#Notes"> <div class="vector-toc-text"> <span class="vector-toc-numb">9</span> <span>Notes</span> </div> </a> <ul id="toc-Notes-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-References" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#References"> <div class="vector-toc-text"> <span class="vector-toc-numb">10</span> <span>References</span> </div> </a> <button aria-controls="toc-References-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle References subsection</span> </button> <ul id="toc-References-sublist" class="vector-toc-list"> <li id="toc-Bibliography" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Bibliography"> <div class="vector-toc-text"> <span class="vector-toc-numb">10.1</span> <span>Bibliography</span> </div> </a> <ul id="toc-Bibliography-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Further_reading" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#Further_reading"> <div class="vector-toc-text"> <span class="vector-toc-numb">11</span> <span>Further reading</span> </div> </a> <ul id="toc-Further_reading-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-External_links" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#External_links"> <div class="vector-toc-text"> <span class="vector-toc-numb">12</span> <span>External links</span> </div> </a> <ul id="toc-External_links-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Contents" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" > <input type="checkbox" id="vector-page-titlebar-toc-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-titlebar-toc" class="vector-dropdown-checkbox " aria-label="Toggle the table of contents" > <label id="vector-page-titlebar-toc-label" for="vector-page-titlebar-toc-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-listBullet mw-ui-icon-wikimedia-listBullet"></span> <span class="vector-dropdown-label-text">Toggle the table of contents</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-titlebar-toc-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <h1 id="firstHeading" class="firstHeading mw-first-heading"><span class="mw-page-title-main">Apple Inc.</span></h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="Go to an article in another language. Available in 151 languages" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-151" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">151 languages</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-af badge-Q17437796 badge-featuredarticle mw-list-item" title="featured article badge"><a href="https://af.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Afrikaans" lang="af" hreflang="af" data-title="Apple Inc." data-language-autonym="Afrikaans" data-language-local-name="Afrikaans" class="interlanguage-link-target"><span>Afrikaans</span></a></li><li class="interlanguage-link interwiki-als mw-list-item"><a href="https://als.wikipedia.org/wiki/Apple" title="Apple – Alemannic" lang="gsw" hreflang="gsw" data-title="Apple" data-language-autonym="Alemannisch" data-language-local-name="Alemannic" class="interlanguage-link-target"><span>Alemannisch</span></a></li><li class="interlanguage-link interwiki-am mw-list-item"><a href="https://am.wikipedia.org/wiki/%E1%8A%A0%E1%8D%95%E1%88%8D_%E1%8A%AE%E1%88%AD%E1%8D%96%E1%88%AC%E1%88%BD%E1%8A%95" title="አፕል ኮርፖሬሽን – Amharic" lang="am" hreflang="am" data-title="አፕል ኮርፖሬሽን" data-language-autonym="አማርኛ" data-language-local-name="Amharic" class="interlanguage-link-target"><span>አማርኛ</span></a></li><li class="interlanguage-link interwiki-smn mw-list-item"><a href="https://smn.wikipedia.org/wiki/Apple" title="Apple – Inari Sami" lang="smn" hreflang="smn" data-title="Apple" data-language-autonym="Anarâškielâ" data-language-local-name="Inari Sami" class="interlanguage-link-target"><span>Anarâškielâ</span></a></li><li class="interlanguage-link interwiki-ang mw-list-item"><a href="https://ang.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Old English" lang="ang" hreflang="ang" data-title="Apple Inc." data-language-autonym="Ænglisc" data-language-local-name="Old English" class="interlanguage-link-target"><span>Ænglisc</span></a></li><li class="interlanguage-link interwiki-ar mw-list-item"><a href="https://ar.wikipedia.org/wiki/%D8%A3%D8%A8%D9%84" title="أبل – Arabic" lang="ar" hreflang="ar" data-title="أبل" data-language-autonym="العربية" data-language-local-name="Arabic" class="interlanguage-link-target"><span>العربية</span></a></li><li class="interlanguage-link interwiki-an mw-list-item"><a href="https://an.wikipedia.org/wiki/Apple" title="Apple – Aragonese" lang="an" hreflang="an" data-title="Apple" data-language-autonym="Aragonés" data-language-local-name="Aragonese" class="interlanguage-link-target"><span>Aragonés</span></a></li><li class="interlanguage-link interwiki-hyw mw-list-item"><a href="https://hyw.wikipedia.org/wiki/%D4%B7%D6%83%D5%A8%D5%AC" title="Էփըլ – Western Armenian" lang="hyw" hreflang="hyw" data-title="Էփըլ" data-language-autonym="Արեւմտահայերէն" data-language-local-name="Western Armenian" class="interlanguage-link-target"><span>Արեւմտահայերէն</span></a></li><li class="interlanguage-link interwiki-ast mw-list-item"><a href="https://ast.wikipedia.org/wiki/Apple" title="Apple – Asturian" lang="ast" hreflang="ast" data-title="Apple" data-language-autonym="Asturianu" data-language-local-name="Asturian" class="interlanguage-link-target"><span>Asturianu</span></a></li><li class="interlanguage-link interwiki-awa mw-list-item"><a href="https://awa.wikipedia.org/wiki/%E0%A4%8F%E0%A4%AA%E0%A5%8D%E0%A4%AA%E0%A4%B2_%E0%A4%87%E0%A4%82%E0%A4%95%E0%A5%B0" title="एप्पल इंक॰ – Awadhi" lang="awa" hreflang="awa" data-title="एप्पल इंक॰" data-language-autonym="अवधी" data-language-local-name="Awadhi" class="interlanguage-link-target"><span>अवधी</span></a></li><li class="interlanguage-link interwiki-az mw-list-item"><a href="https://az.wikipedia.org/wiki/Apple" title="Apple – Azerbaijani" lang="az" hreflang="az" data-title="Apple" data-language-autonym="Azərbaycanca" data-language-local-name="Azerbaijani" class="interlanguage-link-target"><span>Azərbaycanca</span></a></li><li class="interlanguage-link interwiki-azb mw-list-item"><a href="https://azb.wikipedia.org/wiki/%D8%A7%D9%BE%D9%84_%D8%B4%DB%8C%D8%B1%DA%A9%D8%AA%DB%8C" title="اپل شیرکتی – South Azerbaijani" lang="azb" hreflang="azb" data-title="اپل شیرکتی" data-language-autonym="تۆرکجه" data-language-local-name="South Azerbaijani" class="interlanguage-link-target"><span>تۆرکجه</span></a></li><li class="interlanguage-link interwiki-ban mw-list-item"><a href="https://ban.wikipedia.org/wiki/Apple_inc" title="Apple inc – Balinese" lang="ban" hreflang="ban" data-title="Apple inc" data-language-autonym="Basa Bali" data-language-local-name="Balinese" class="interlanguage-link-target"><span>Basa Bali</span></a></li><li class="interlanguage-link interwiki-bn mw-list-item"><a href="https://bn.wikipedia.org/wiki/%E0%A6%85%E0%A7%8D%E0%A6%AF%E0%A6%BE%E0%A6%AA%E0%A6%B2_%E0%A6%87%E0%A6%A8%E0%A6%95%E0%A6%B0%E0%A7%8D%E0%A6%AA%E0%A7%8B%E0%A6%B0%E0%A7%87%E0%A6%9F%E0%A7%87%E0%A6%A1" title="অ্যাপল ইনকর্পোরেটেড – Bangla" lang="bn" hreflang="bn" data-title="অ্যাপল ইনকর্পোরেটেড" data-language-autonym="বাংলা" data-language-local-name="Bangla" class="interlanguage-link-target"><span>বাংলা</span></a></li><li class="interlanguage-link interwiki-zh-min-nan mw-list-item"><a href="https://zh-min-nan.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Minnan" lang="nan" hreflang="nan" data-title="Apple Inc." data-language-autonym="閩南語 / Bân-lâm-gú" data-language-local-name="Minnan" class="interlanguage-link-target"><span>閩南語 / Bân-lâm-gú</span></a></li><li class="interlanguage-link interwiki-be mw-list-item"><a href="https://be.wikipedia.org/wiki/Apple" title="Apple – Belarusian" lang="be" hreflang="be" data-title="Apple" data-language-autonym="Беларуская" data-language-local-name="Belarusian" class="interlanguage-link-target"><span>Беларуская</span></a></li><li class="interlanguage-link interwiki-be-x-old mw-list-item"><a href="https://be-tarask.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Belarusian (Taraškievica orthography)" lang="be-tarask" hreflang="be-tarask" data-title="Apple Inc." data-language-autonym="Беларуская (тарашкевіца)" data-language-local-name="Belarusian (Taraškievica orthography)" class="interlanguage-link-target"><span>Беларуская (тарашкевіца)</span></a></li><li class="interlanguage-link interwiki-bh mw-list-item"><a href="https://bh.wikipedia.org/wiki/%E0%A4%8F%E0%A4%AA%E0%A5%8D%E0%A4%AA%E0%A4%B2_%E0%A4%87%E0%A4%82%E0%A4%95." title="एप्पल इंक. – Bhojpuri" lang="bh" hreflang="bh" data-title="एप्पल इंक." data-language-autonym="भोजपुरी" data-language-local-name="Bhojpuri" class="interlanguage-link-target"><span>भोजपुरी</span></a></li><li class="interlanguage-link interwiki-bg mw-list-item"><a href="https://bg.wikipedia.org/wiki/%D0%95%D0%BF%D1%8A%D0%BB" title="Епъл – Bulgarian" lang="bg" hreflang="bg" data-title="Епъл" data-language-autonym="Български" data-language-local-name="Bulgarian" class="interlanguage-link-target"><span>Български</span></a></li><li class="interlanguage-link interwiki-bs badge-Q17437798 badge-goodarticle mw-list-item" title="good article badge"><a href="https://bs.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Bosnian" lang="bs" hreflang="bs" data-title="Apple Inc." data-language-autonym="Bosanski" data-language-local-name="Bosnian" class="interlanguage-link-target"><span>Bosanski</span></a></li><li class="interlanguage-link interwiki-br mw-list-item"><a href="https://br.wikipedia.org/wiki/Apple" title="Apple – Breton" lang="br" hreflang="br" data-title="Apple" data-language-autonym="Brezhoneg" data-language-local-name="Breton" class="interlanguage-link-target"><span>Brezhoneg</span></a></li><li class="interlanguage-link interwiki-ca mw-list-item"><a href="https://ca.wikipedia.org/wiki/Apple_Inc" title="Apple Inc – Catalan" lang="ca" hreflang="ca" data-title="Apple Inc" data-language-autonym="Català" data-language-local-name="Catalan" class="interlanguage-link-target"><span>Català</span></a></li><li class="interlanguage-link interwiki-cv mw-list-item"><a href="https://cv.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Chuvash" lang="cv" hreflang="cv" data-title="Apple Inc." data-language-autonym="Чӑвашла" data-language-local-name="Chuvash" class="interlanguage-link-target"><span>Чӑвашла</span></a></li><li class="interlanguage-link interwiki-cs mw-list-item"><a href="https://cs.wikipedia.org/wiki/Apple" title="Apple – Czech" lang="cs" hreflang="cs" data-title="Apple" data-language-autonym="Čeština" data-language-local-name="Czech" class="interlanguage-link-target"><span>Čeština</span></a></li><li class="interlanguage-link interwiki-cy mw-list-item"><a href="https://cy.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Welsh" lang="cy" hreflang="cy" data-title="Apple Inc." data-language-autonym="Cymraeg" data-language-local-name="Welsh" class="interlanguage-link-target"><span>Cymraeg</span></a></li><li class="interlanguage-link interwiki-da mw-list-item"><a href="https://da.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Danish" lang="da" hreflang="da" data-title="Apple Inc." data-language-autonym="Dansk" data-language-local-name="Danish" class="interlanguage-link-target"><span>Dansk</span></a></li><li class="interlanguage-link interwiki-ary mw-list-item"><a href="https://ary.wikipedia.org/wiki/%D8%A2%D9%BE%D9%84" title="آپل – Moroccan Arabic" lang="ary" hreflang="ary" data-title="آپل" data-language-autonym="الدارجة" data-language-local-name="Moroccan Arabic" class="interlanguage-link-target"><span>الدارجة</span></a></li><li class="interlanguage-link interwiki-se mw-list-item"><a href="https://se.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Northern Sami" lang="se" hreflang="se" data-title="Apple Inc." data-language-autonym="Davvisámegiella" data-language-local-name="Northern Sami" class="interlanguage-link-target"><span>Davvisámegiella</span></a></li><li class="interlanguage-link interwiki-de badge-Q17437798 badge-goodarticle mw-list-item" title="good article badge"><a href="https://de.wikipedia.org/wiki/Apple" title="Apple – German" lang="de" hreflang="de" data-title="Apple" data-language-autonym="Deutsch" data-language-local-name="German" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-nv mw-list-item"><a href="https://nv.wikipedia.org/wiki/%C3%81k%C3%A1%CA%BC%C3%A1t%CA%BC%C4%AF%C4%AF%C5%82_(b%C3%A9%C3%A9sh_nts%C3%A9kees%C3%ADg%C3%AD%C3%AD_%C3%A1l%CA%BC%C3%ADn%C3%AD)" title="Ákáʼátʼįįł (béésh ntsékeesígíí álʼíní) – Navajo" lang="nv" hreflang="nv" data-title="Ákáʼátʼįįł (béésh ntsékeesígíí álʼíní)" data-language-autonym="Diné bizaad" data-language-local-name="Navajo" class="interlanguage-link-target"><span>Diné bizaad</span></a></li><li class="interlanguage-link interwiki-dty mw-list-item"><a href="https://dty.wikipedia.org/wiki/%E0%A4%8F%E0%A4%AA%E0%A5%8D%E0%A4%AA%E0%A4%B2_%E0%A4%95%E0%A4%AE%E0%A5%8D%E0%A4%AA%E0%A4%A8%E0%A5%80" title="एप्पल कम्पनी – Doteli" lang="dty" hreflang="dty" data-title="एप्पल कम्पनी" data-language-autonym="डोटेली" data-language-local-name="Doteli" class="interlanguage-link-target"><span>डोटेली</span></a></li><li class="interlanguage-link interwiki-et mw-list-item"><a href="https://et.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Estonian" lang="et" hreflang="et" data-title="Apple Inc." data-language-autonym="Eesti" data-language-local-name="Estonian" class="interlanguage-link-target"><span>Eesti</span></a></li><li class="interlanguage-link interwiki-el mw-list-item"><a href="https://el.wikipedia.org/wiki/Apple" title="Apple – Greek" lang="el" hreflang="el" data-title="Apple" data-language-autonym="Ελληνικά" data-language-local-name="Greek" class="interlanguage-link-target"><span>Ελληνικά</span></a></li><li class="interlanguage-link interwiki-es mw-list-item"><a href="https://es.wikipedia.org/wiki/Apple" title="Apple – Spanish" lang="es" hreflang="es" data-title="Apple" data-language-autonym="Español" data-language-local-name="Spanish" class="interlanguage-link-target"><span>Español</span></a></li><li class="interlanguage-link interwiki-eo mw-list-item"><a href="https://eo.wikipedia.org/wiki/Apple" title="Apple – Esperanto" lang="eo" hreflang="eo" data-title="Apple" data-language-autonym="Esperanto" data-language-local-name="Esperanto" class="interlanguage-link-target"><span>Esperanto</span></a></li><li class="interlanguage-link interwiki-eu mw-list-item"><a href="https://eu.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Basque" lang="eu" hreflang="eu" data-title="Apple Inc." data-language-autonym="Euskara" data-language-local-name="Basque" class="interlanguage-link-target"><span>Euskara</span></a></li><li class="interlanguage-link interwiki-fa mw-list-item"><a href="https://fa.wikipedia.org/wiki/%D8%A7%D9%BE%D9%84" title="اپل – Persian" lang="fa" hreflang="fa" data-title="اپل" data-language-autonym="فارسی" data-language-local-name="Persian" class="interlanguage-link-target"><span>فارسی</span></a></li><li class="interlanguage-link interwiki-fo mw-list-item"><a href="https://fo.wikipedia.org/wiki/Apple" title="Apple – Faroese" lang="fo" hreflang="fo" data-title="Apple" data-language-autonym="Føroyskt" data-language-local-name="Faroese" class="interlanguage-link-target"><span>Føroyskt</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/Apple" title="Apple – French" lang="fr" hreflang="fr" data-title="Apple" data-language-autonym="Français" data-language-local-name="French" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-ga mw-list-item"><a href="https://ga.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Irish" lang="ga" hreflang="ga" data-title="Apple Inc." data-language-autonym="Gaeilge" data-language-local-name="Irish" class="interlanguage-link-target"><span>Gaeilge</span></a></li><li class="interlanguage-link interwiki-gv mw-list-item"><a href="https://gv.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Manx" lang="gv" hreflang="gv" data-title="Apple Inc." data-language-autonym="Gaelg" data-language-local-name="Manx" class="interlanguage-link-target"><span>Gaelg</span></a></li><li class="interlanguage-link interwiki-gl mw-list-item"><a href="https://gl.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Galician" lang="gl" hreflang="gl" data-title="Apple Inc." data-language-autonym="Galego" data-language-local-name="Galician" class="interlanguage-link-target"><span>Galego</span></a></li><li class="interlanguage-link interwiki-hak mw-list-item"><a href="https://hak.wikipedia.org/wiki/Apple" title="Apple – Hakka Chinese" lang="hak" hreflang="hak" data-title="Apple" data-language-autonym="客家語 / Hak-kâ-ngî" data-language-local-name="Hakka Chinese" class="interlanguage-link-target"><span>客家語 / Hak-kâ-ngî</span></a></li><li class="interlanguage-link interwiki-ko mw-list-item"><a href="https://ko.wikipedia.org/wiki/%EC%95%A0%ED%94%8C" title="애플 – Korean" lang="ko" hreflang="ko" data-title="애플" data-language-autonym="한국어" data-language-local-name="Korean" class="interlanguage-link-target"><span>한국어</span></a></li><li class="interlanguage-link interwiki-ha mw-list-item"><a href="https://ha.wikipedia.org/wiki/Apple" title="Apple – Hausa" lang="ha" hreflang="ha" data-title="Apple" data-language-autonym="Hausa" data-language-local-name="Hausa" class="interlanguage-link-target"><span>Hausa</span></a></li><li class="interlanguage-link interwiki-hy mw-list-item"><a href="https://hy.wikipedia.org/wiki/%D4%B7%D6%83%D5%AC" title="Էփլ – Armenian" lang="hy" hreflang="hy" data-title="Էփլ" data-language-autonym="Հայերեն" data-language-local-name="Armenian" class="interlanguage-link-target"><span>Հայերեն</span></a></li><li class="interlanguage-link interwiki-hi mw-list-item"><a href="https://hi.wikipedia.org/wiki/%E0%A4%8F%E0%A4%AA%E0%A5%8D%E0%A4%AA%E0%A4%B2_%E0%A4%87%E0%A4%82%E0%A4%95%E0%A5%B0" title="एप्पल इंक॰ – Hindi" lang="hi" hreflang="hi" data-title="एप्पल इंक॰" data-language-autonym="हिन्दी" data-language-local-name="Hindi" class="interlanguage-link-target"><span>हिन्दी</span></a></li><li class="interlanguage-link interwiki-hr mw-list-item"><a href="https://hr.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Croatian" lang="hr" hreflang="hr" data-title="Apple Inc." data-language-autonym="Hrvatski" data-language-local-name="Croatian" class="interlanguage-link-target"><span>Hrvatski</span></a></li><li class="interlanguage-link interwiki-ig mw-list-item"><a href="https://ig.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Igbo" lang="ig" hreflang="ig" data-title="Apple Inc." data-language-autonym="Igbo" data-language-local-name="Igbo" class="interlanguage-link-target"><span>Igbo</span></a></li><li class="interlanguage-link interwiki-id mw-list-item"><a href="https://id.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Indonesian" lang="id" hreflang="id" data-title="Apple Inc." data-language-autonym="Bahasa Indonesia" data-language-local-name="Indonesian" class="interlanguage-link-target"><span>Bahasa Indonesia</span></a></li><li class="interlanguage-link interwiki-ia mw-list-item"><a href="https://ia.wikipedia.org/wiki/Apple_Computer" title="Apple Computer – Interlingua" lang="ia" hreflang="ia" data-title="Apple Computer" data-language-autonym="Interlingua" data-language-local-name="Interlingua" class="interlanguage-link-target"><span>Interlingua</span></a></li><li class="interlanguage-link interwiki-xh mw-list-item"><a href="https://xh.wikipedia.org/wiki/Apple" title="Apple – Xhosa" lang="xh" hreflang="xh" data-title="Apple" data-language-autonym="IsiXhosa" data-language-local-name="Xhosa" class="interlanguage-link-target"><span>IsiXhosa</span></a></li><li class="interlanguage-link interwiki-zu mw-list-item"><a href="https://zu.wikipedia.org/wiki/Apple" title="Apple – Zulu" lang="zu" hreflang="zu" data-title="Apple" data-language-autonym="IsiZulu" data-language-local-name="Zulu" class="interlanguage-link-target"><span>IsiZulu</span></a></li><li class="interlanguage-link interwiki-is mw-list-item"><a href="https://is.wikipedia.org/wiki/Apple" title="Apple – Icelandic" lang="is" hreflang="is" data-title="Apple" data-language-autonym="Íslenska" data-language-local-name="Icelandic" class="interlanguage-link-target"><span>Íslenska</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/Apple" title="Apple – Italian" lang="it" hreflang="it" data-title="Apple" data-language-autonym="Italiano" data-language-local-name="Italian" class="interlanguage-link-target"><span>Italiano</span></a></li><li class="interlanguage-link interwiki-he mw-list-item"><a href="https://he.wikipedia.org/wiki/%D7%90%D7%A4%D7%9C" title="אפל – Hebrew" lang="he" hreflang="he" data-title="אפל" data-language-autonym="עברית" data-language-local-name="Hebrew" class="interlanguage-link-target"><span>עברית</span></a></li><li class="interlanguage-link interwiki-jv mw-list-item"><a href="https://jv.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Javanese" lang="jv" hreflang="jv" data-title="Apple Inc." data-language-autonym="Jawa" data-language-local-name="Javanese" class="interlanguage-link-target"><span>Jawa</span></a></li><li class="interlanguage-link interwiki-kn mw-list-item"><a href="https://kn.wikipedia.org/wiki/%E0%B2%86%E0%B3%8D%E0%B2%AF%E0%B2%AA%E0%B2%B2%E0%B3%8D" title="ಆ್ಯಪಲ್ – Kannada" lang="kn" hreflang="kn" data-title="ಆ್ಯಪಲ್" data-language-autonym="ಕನ್ನಡ" data-language-local-name="Kannada" class="interlanguage-link-target"><span>ಕನ್ನಡ</span></a></li><li class="interlanguage-link interwiki-ka mw-list-item"><a href="https://ka.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Georgian" lang="ka" hreflang="ka" data-title="Apple Inc." data-language-autonym="ქართული" data-language-local-name="Georgian" class="interlanguage-link-target"><span>ქართული</span></a></li><li class="interlanguage-link interwiki-ks mw-list-item"><a href="https://ks.wikipedia.org/wiki/%D8%A7%DB%8C%D9%BE%D9%84_%DA%A9%D9%85%D9%BE%D9%86%DB%8C%D8%8C_%D8%A7%D9%86%DA%A9%D8%A7%D8%B1%D9%BE%D9%88%D8%B1%DB%8C%D9%B9%DA%88" title="ایپل کمپنی، انکارپوریٹڈ – Kashmiri" lang="ks" hreflang="ks" data-title="ایپل کمپنی، انکارپوریٹڈ" data-language-autonym="कॉशुर / کٲشُر" data-language-local-name="Kashmiri" class="interlanguage-link-target"><span>कॉशुर / کٲشُر</span></a></li><li class="interlanguage-link interwiki-kk mw-list-item"><a href="https://kk.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Kazakh" lang="kk" hreflang="kk" data-title="Apple Inc." data-language-autonym="Қазақша" data-language-local-name="Kazakh" class="interlanguage-link-target"><span>Қазақша</span></a></li><li class="interlanguage-link interwiki-sw mw-list-item"><a href="https://sw.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Swahili" lang="sw" hreflang="sw" data-title="Apple Inc." data-language-autonym="Kiswahili" data-language-local-name="Swahili" class="interlanguage-link-target"><span>Kiswahili</span></a></li><li class="interlanguage-link interwiki-ht mw-list-item"><a href="https://ht.wikipedia.org/wiki/Apple" title="Apple – Haitian Creole" lang="ht" hreflang="ht" data-title="Apple" data-language-autonym="Kreyòl ayisyen" data-language-local-name="Haitian Creole" class="interlanguage-link-target"><span>Kreyòl ayisyen</span></a></li><li class="interlanguage-link interwiki-ku mw-list-item"><a href="https://ku.wikipedia.org/wiki/Apple,_Inc." title="Apple, Inc. – Kurdish" lang="ku" hreflang="ku" data-title="Apple, Inc." data-language-autonym="Kurdî" data-language-local-name="Kurdish" class="interlanguage-link-target"><span>Kurdî</span></a></li><li class="interlanguage-link interwiki-ky mw-list-item"><a href="https://ky.wikipedia.org/wiki/Apple" title="Apple – Kyrgyz" lang="ky" hreflang="ky" data-title="Apple" data-language-autonym="Кыргызча" data-language-local-name="Kyrgyz" class="interlanguage-link-target"><span>Кыргызча</span></a></li><li class="interlanguage-link interwiki-lo mw-list-item"><a href="https://lo.wikipedia.org/wiki/%E0%BB%81%E0%BA%AD%E0%BA%B1%E0%BA%9A%E0%BB%80%E0%BA%9B%E0%BA%B5%E0%BB%89%E0%BA%99_%E0%BA%9A%E0%BB%8D%E0%BA%A5%E0%BA%B4%E0%BA%AA%E0%BA%B1%E0%BA%94" title="ແອັບເປີ້ນ ບໍລິສັດ – Lao" lang="lo" hreflang="lo" data-title="ແອັບເປີ້ນ ບໍລິສັດ" data-language-autonym="ລາວ" data-language-local-name="Lao" class="interlanguage-link-target"><span>ລາວ</span></a></li><li class="interlanguage-link interwiki-la mw-list-item"><a href="https://la.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Latin" lang="la" hreflang="la" data-title="Apple Inc." data-language-autonym="Latina" data-language-local-name="Latin" class="interlanguage-link-target"><span>Latina</span></a></li><li class="interlanguage-link interwiki-lv mw-list-item"><a href="https://lv.wikipedia.org/wiki/Apple" title="Apple – Latvian" lang="lv" hreflang="lv" data-title="Apple" data-language-autonym="Latviešu" data-language-local-name="Latvian" class="interlanguage-link-target"><span>Latviešu</span></a></li><li class="interlanguage-link interwiki-lb mw-list-item"><a href="https://lb.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Luxembourgish" lang="lb" hreflang="lb" data-title="Apple Inc." data-language-autonym="Lëtzebuergesch" data-language-local-name="Luxembourgish" class="interlanguage-link-target"><span>Lëtzebuergesch</span></a></li><li class="interlanguage-link interwiki-lt mw-list-item"><a href="https://lt.wikipedia.org/wiki/Apple" title="Apple – Lithuanian" lang="lt" hreflang="lt" data-title="Apple" data-language-autonym="Lietuvių" data-language-local-name="Lithuanian" class="interlanguage-link-target"><span>Lietuvių</span></a></li><li class="interlanguage-link interwiki-jbo mw-list-item"><a href="https://jbo.wikipedia.org/wiki/la_.apl." title="la .apl. – Lojban" lang="jbo" hreflang="jbo" data-title="la .apl." data-language-autonym="La .lojban." data-language-local-name="Lojban" class="interlanguage-link-target"><span>La .lojban.</span></a></li><li class="interlanguage-link interwiki-lmo mw-list-item"><a href="https://lmo.wikipedia.org/wiki/Apple" title="Apple – Lombard" lang="lmo" hreflang="lmo" data-title="Apple" data-language-autonym="Lombard" data-language-local-name="Lombard" class="interlanguage-link-target"><span>Lombard</span></a></li><li class="interlanguage-link interwiki-hu mw-list-item"><a href="https://hu.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Hungarian" lang="hu" hreflang="hu" data-title="Apple Inc." data-language-autonym="Magyar" data-language-local-name="Hungarian" class="interlanguage-link-target"><span>Magyar</span></a></li><li class="interlanguage-link interwiki-mai mw-list-item"><a href="https://mai.wikipedia.org/wiki/%E0%A4%8F%E0%A4%AA%E0%A5%8D%E0%A4%AA%E0%A4%B2_%E0%A4%95%E0%A4%AE%E0%A5%8D%E0%A4%AA%E0%A4%A8%E0%A5%80" title="एप्पल कम्पनी – Maithili" lang="mai" hreflang="mai" data-title="एप्पल कम्पनी" data-language-autonym="मैथिली" data-language-local-name="Maithili" class="interlanguage-link-target"><span>मैथिली</span></a></li><li class="interlanguage-link interwiki-mk mw-list-item"><a href="https://mk.wikipedia.org/wiki/Apple" title="Apple – Macedonian" lang="mk" hreflang="mk" data-title="Apple" data-language-autonym="Македонски" data-language-local-name="Macedonian" class="interlanguage-link-target"><span>Македонски</span></a></li><li class="interlanguage-link interwiki-mg mw-list-item"><a href="https://mg.wikipedia.org/wiki/Apple" title="Apple – Malagasy" lang="mg" hreflang="mg" data-title="Apple" data-language-autonym="Malagasy" data-language-local-name="Malagasy" class="interlanguage-link-target"><span>Malagasy</span></a></li><li class="interlanguage-link interwiki-ml mw-list-item"><a href="https://ml.wikipedia.org/wiki/%E0%B4%86%E0%B4%AA%E0%B5%8D%E0%B4%AA%E0%B4%BF%E0%B5%BE_%E0%B4%87%E0%B5%BB%E0%B4%95%E0%B5%8B%E0%B5%BC%E0%B4%AA%E0%B5%8D%E0%B4%AA%E0%B4%B1%E0%B5%87%E0%B4%B1%E0%B5%8D%E0%B4%B1%E0%B4%A1%E0%B5%8D" title="ആപ്പിൾ ഇൻകോർപ്പറേറ്റഡ് – Malayalam" lang="ml" hreflang="ml" data-title="ആപ്പിൾ ഇൻകോർപ്പറേറ്റഡ്" data-language-autonym="മലയാളം" data-language-local-name="Malayalam" class="interlanguage-link-target"><span>മലയാളം</span></a></li><li class="interlanguage-link interwiki-mr mw-list-item"><a href="https://mr.wikipedia.org/wiki/%E0%A5%B2%E0%A4%AA%E0%A4%B2" title="ॲपल – Marathi" lang="mr" hreflang="mr" data-title="ॲपल" data-language-autonym="मराठी" data-language-local-name="Marathi" class="interlanguage-link-target"><span>मराठी</span></a></li><li class="interlanguage-link interwiki-xmf mw-list-item"><a href="https://xmf.wikipedia.org/wiki/Apple" title="Apple – Mingrelian" lang="xmf" hreflang="xmf" data-title="Apple" data-language-autonym="მარგალური" data-language-local-name="Mingrelian" class="interlanguage-link-target"><span>მარგალური</span></a></li><li class="interlanguage-link interwiki-arz mw-list-item"><a href="https://arz.wikipedia.org/wiki/%D8%A2%D9%BE%D9%84_(%D8%B4%D8%B1%D9%83%D9%87)" title="آپل (شركه) – Egyptian Arabic" lang="arz" hreflang="arz" data-title="آپل (شركه)" data-language-autonym="مصرى" data-language-local-name="Egyptian Arabic" class="interlanguage-link-target"><span>مصرى</span></a></li><li class="interlanguage-link interwiki-mzn mw-list-item"><a href="https://mzn.wikipedia.org/wiki/%D8%A7%D9%BE%D9%84" title="اپل – Mazanderani" lang="mzn" hreflang="mzn" data-title="اپل" data-language-autonym="مازِرونی" data-language-local-name="Mazanderani" class="interlanguage-link-target"><span>مازِرونی</span></a></li><li class="interlanguage-link interwiki-ms mw-list-item"><a href="https://ms.wikipedia.org/wiki/Apple" title="Apple – Malay" lang="ms" hreflang="ms" data-title="Apple" data-language-autonym="Bahasa Melayu" data-language-local-name="Malay" class="interlanguage-link-target"><span>Bahasa Melayu</span></a></li><li class="interlanguage-link interwiki-min mw-list-item"><a href="https://min.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Minangkabau" lang="min" hreflang="min" data-title="Apple Inc." data-language-autonym="Minangkabau" data-language-local-name="Minangkabau" class="interlanguage-link-target"><span>Minangkabau</span></a></li><li class="interlanguage-link interwiki-cdo mw-list-item"><a href="https://cdo.wikipedia.org/wiki/B%C3%ACng-gu%C5%8D_G%C5%ADng-s%C4%AD" title="Bìng-guō Gŭng-sĭ – Mindong" lang="cdo" hreflang="cdo" data-title="Bìng-guō Gŭng-sĭ" data-language-autonym="閩東語 / Mìng-dĕ̤ng-ngṳ̄" data-language-local-name="Mindong" class="interlanguage-link-target"><span>閩東語 / Mìng-dĕ̤ng-ngṳ̄</span></a></li><li class="interlanguage-link interwiki-mn mw-list-item"><a href="https://mn.wikipedia.org/wiki/Apple" title="Apple – Mongolian" lang="mn" hreflang="mn" data-title="Apple" data-language-autonym="Монгол" data-language-local-name="Mongolian" class="interlanguage-link-target"><span>Монгол</span></a></li><li class="interlanguage-link interwiki-my mw-list-item"><a href="https://my.wikipedia.org/wiki/%E1%80%A1%E1%80%80%E1%80%BA%E1%80%95%E1%80%B2" title="အက်ပဲ – Burmese" lang="my" hreflang="my" data-title="အက်ပဲ" data-language-autonym="မြန်မာဘာသာ" data-language-local-name="Burmese" class="interlanguage-link-target"><span>မြန်မာဘာသာ</span></a></li><li class="interlanguage-link interwiki-nl mw-list-item"><a href="https://nl.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Dutch" lang="nl" hreflang="nl" data-title="Apple Inc." data-language-autonym="Nederlands" data-language-local-name="Dutch" class="interlanguage-link-target"><span>Nederlands</span></a></li><li class="interlanguage-link interwiki-ne mw-list-item"><a href="https://ne.wikipedia.org/wiki/%E0%A4%8F%E0%A4%AA%E0%A5%8D%E0%A4%AA%E0%A4%B2_(%E0%A4%95%E0%A4%AE%E0%A5%8D%E0%A4%AA%E0%A4%A8%E0%A5%80)" title="एप्पल (कम्पनी) – Nepali" lang="ne" hreflang="ne" data-title="एप्पल (कम्पनी)" data-language-autonym="नेपाली" data-language-local-name="Nepali" class="interlanguage-link-target"><span>नेपाली</span></a></li><li class="interlanguage-link interwiki-new mw-list-item"><a href="https://new.wikipedia.org/wiki/%E0%A4%8F%E0%A4%AA%E0%A5%8D%E0%A4%AA%E0%A4%B2" title="एप्पल – Newari" lang="new" hreflang="new" data-title="एप्पल" data-language-autonym="नेपाल भाषा" data-language-local-name="Newari" class="interlanguage-link-target"><span>नेपाल भाषा</span></a></li><li class="interlanguage-link interwiki-ja mw-list-item"><a href="https://ja.wikipedia.org/wiki/Apple" title="Apple – Japanese" lang="ja" hreflang="ja" data-title="Apple" data-language-autonym="日本語" data-language-local-name="Japanese" class="interlanguage-link-target"><span>日本語</span></a></li><li class="interlanguage-link interwiki-ce mw-list-item"><a href="https://ce.wikipedia.org/wiki/Apple" title="Apple – Chechen" lang="ce" hreflang="ce" data-title="Apple" data-language-autonym="Нохчийн" data-language-local-name="Chechen" class="interlanguage-link-target"><span>Нохчийн</span></a></li><li class="interlanguage-link interwiki-no mw-list-item"><a href="https://no.wikipedia.org/wiki/Apple" title="Apple – Norwegian Bokmål" lang="nb" hreflang="nb" data-title="Apple" data-language-autonym="Norsk bokmål" data-language-local-name="Norwegian Bokmål" class="interlanguage-link-target"><span>Norsk bokmål</span></a></li><li class="interlanguage-link interwiki-nn mw-list-item"><a href="https://nn.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Norwegian Nynorsk" lang="nn" hreflang="nn" data-title="Apple Inc." data-language-autonym="Norsk nynorsk" data-language-local-name="Norwegian Nynorsk" class="interlanguage-link-target"><span>Norsk nynorsk</span></a></li><li class="interlanguage-link interwiki-oc mw-list-item"><a href="https://oc.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Occitan" lang="oc" hreflang="oc" data-title="Apple Inc." data-language-autonym="Occitan" data-language-local-name="Occitan" class="interlanguage-link-target"><span>Occitan</span></a></li><li class="interlanguage-link interwiki-or mw-list-item"><a href="https://or.wikipedia.org/wiki/%E0%AC%86%E0%AC%AA%E0%AC%B2_%E0%AC%87%E0%AC%A8%E0%AC%95%E0%AC%B0%E0%AD%8D%E0%AC%AA%E0%AD%8B%E0%AC%B0%E0%AD%87%E0%AC%9F%E0%AD%87%E0%AC%A1" title="ଆପଲ ଇନକର୍ପୋରେଟେଡ – Odia" lang="or" hreflang="or" data-title="ଆପଲ ଇନକର୍ପୋରେଟେଡ" data-language-autonym="ଓଡ଼ିଆ" data-language-local-name="Odia" class="interlanguage-link-target"><span>ଓଡ଼ିଆ</span></a></li><li class="interlanguage-link interwiki-uz mw-list-item"><a href="https://uz.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Uzbek" lang="uz" hreflang="uz" data-title="Apple Inc." data-language-autonym="Oʻzbekcha / ўзбекча" data-language-local-name="Uzbek" class="interlanguage-link-target"><span>Oʻzbekcha / ўзбекча</span></a></li><li class="interlanguage-link interwiki-pa mw-list-item"><a href="https://pa.wikipedia.org/wiki/%E0%A8%90%E0%A8%AA%E0%A8%B2_%E0%A8%87%E0%A9%B0%E0%A8%95." title="ਐਪਲ ਇੰਕ. – Punjabi" lang="pa" hreflang="pa" data-title="ਐਪਲ ਇੰਕ." data-language-autonym="ਪੰਜਾਬੀ" data-language-local-name="Punjabi" class="interlanguage-link-target"><span>ਪੰਜਾਬੀ</span></a></li><li class="interlanguage-link interwiki-pfl mw-list-item"><a href="https://pfl.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Palatine German" lang="pfl" hreflang="pfl" data-title="Apple Inc." data-language-autonym="Pälzisch" data-language-local-name="Palatine German" class="interlanguage-link-target"><span>Pälzisch</span></a></li><li class="interlanguage-link interwiki-pnb mw-list-item"><a href="https://pnb.wikipedia.org/wiki/%D8%A7%DB%8C%D9%BE%D9%84" title="ایپل – Western Punjabi" lang="pnb" hreflang="pnb" data-title="ایپل" data-language-autonym="پنجابی" data-language-local-name="Western Punjabi" class="interlanguage-link-target"><span>پنجابی</span></a></li><li class="interlanguage-link interwiki-pap mw-list-item"><a href="https://pap.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Papiamento" lang="pap" hreflang="pap" data-title="Apple Inc." data-language-autonym="Papiamentu" data-language-local-name="Papiamento" class="interlanguage-link-target"><span>Papiamentu</span></a></li><li class="interlanguage-link interwiki-ps mw-list-item"><a href="https://ps.wikipedia.org/wiki/%D8%A7%D9%BE%D9%84_%D8%B4%D8%B1%DA%A9%D8%AA" title="اپل شرکت – Pashto" lang="ps" hreflang="ps" data-title="اپل شرکت" data-language-autonym="پښتو" data-language-local-name="Pashto" class="interlanguage-link-target"><span>پښتو</span></a></li><li class="interlanguage-link interwiki-km mw-list-item"><a href="https://km.wikipedia.org/wiki/%E1%9E%80%E1%9F%92%E1%9E%9A%E1%9E%BB%E1%9E%98%E1%9E%A0%E1%9F%8A%E1%9E%BB%E1%9E%93%E1%9E%A2%E1%9F%8A%E1%9F%82%E1%9E%94%E1%9E%95%E1%9E%9B" title="ក្រុមហ៊ុនអ៊ែបផល – Khmer" lang="km" hreflang="km" data-title="ក្រុមហ៊ុនអ៊ែបផល" data-language-autonym="ភាសាខ្មែរ" data-language-local-name="Khmer" class="interlanguage-link-target"><span>ភាសាខ្មែរ</span></a></li><li class="interlanguage-link interwiki-nds mw-list-item"><a href="https://nds.wikipedia.org/wiki/Apple" title="Apple – Low German" lang="nds" hreflang="nds" data-title="Apple" data-language-autonym="Plattdüütsch" data-language-local-name="Low German" class="interlanguage-link-target"><span>Plattdüütsch</span></a></li><li class="interlanguage-link interwiki-pl mw-list-item"><a href="https://pl.wikipedia.org/wiki/Apple_(przedsi%C4%99biorstwo)" title="Apple (przedsiębiorstwo) – Polish" lang="pl" hreflang="pl" data-title="Apple (przedsiębiorstwo)" data-language-autonym="Polski" data-language-local-name="Polish" class="interlanguage-link-target"><span>Polski</span></a></li><li class="interlanguage-link interwiki-pt mw-list-item"><a href="https://pt.wikipedia.org/wiki/Apple" title="Apple – Portuguese" lang="pt" hreflang="pt" data-title="Apple" data-language-autonym="Português" data-language-local-name="Portuguese" class="interlanguage-link-target"><span>Português</span></a></li><li class="interlanguage-link interwiki-kaa mw-list-item"><a href="https://kaa.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Kara-Kalpak" lang="kaa" hreflang="kaa" data-title="Apple Inc." data-language-autonym="Qaraqalpaqsha" data-language-local-name="Kara-Kalpak" class="interlanguage-link-target"><span>Qaraqalpaqsha</span></a></li><li class="interlanguage-link interwiki-ro mw-list-item"><a href="https://ro.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Romanian" lang="ro" hreflang="ro" data-title="Apple Inc." data-language-autonym="Română" data-language-local-name="Romanian" class="interlanguage-link-target"><span>Română</span></a></li><li class="interlanguage-link interwiki-rm mw-list-item"><a href="https://rm.wikipedia.org/wiki/Apple" title="Apple – Romansh" lang="rm" hreflang="rm" data-title="Apple" data-language-autonym="Rumantsch" data-language-local-name="Romansh" class="interlanguage-link-target"><span>Rumantsch</span></a></li><li class="interlanguage-link interwiki-qu mw-list-item"><a href="https://qu.wikipedia.org/wiki/Apple" title="Apple – Quechua" lang="qu" hreflang="qu" data-title="Apple" data-language-autonym="Runa Simi" data-language-local-name="Quechua" class="interlanguage-link-target"><span>Runa Simi</span></a></li><li class="interlanguage-link interwiki-ru mw-list-item"><a href="https://ru.wikipedia.org/wiki/Apple" title="Apple – Russian" lang="ru" hreflang="ru" data-title="Apple" data-language-autonym="Русский" data-language-local-name="Russian" class="interlanguage-link-target"><span>Русский</span></a></li><li class="interlanguage-link interwiki-sah mw-list-item"><a href="https://sah.wikipedia.org/wiki/Apple" title="Apple – Yakut" lang="sah" hreflang="sah" data-title="Apple" data-language-autonym="Саха тыла" data-language-local-name="Yakut" class="interlanguage-link-target"><span>Саха тыла</span></a></li><li class="interlanguage-link interwiki-sa mw-list-item"><a href="https://sa.wikipedia.org/wiki/%E0%A4%8F%E0%A4%AA%E0%A5%8D%E0%A4%AA%E0%A4%B2%E0%A5%8D" title="एप्पल् – Sanskrit" lang="sa" hreflang="sa" data-title="एप्पल्" data-language-autonym="संस्कृतम्" data-language-local-name="Sanskrit" class="interlanguage-link-target"><span>संस्कृतम्</span></a></li><li class="interlanguage-link interwiki-sc mw-list-item"><a href="https://sc.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Sardinian" lang="sc" hreflang="sc" data-title="Apple Inc." data-language-autonym="Sardu" data-language-local-name="Sardinian" class="interlanguage-link-target"><span>Sardu</span></a></li><li class="interlanguage-link interwiki-sq mw-list-item"><a href="https://sq.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Albanian" lang="sq" hreflang="sq" data-title="Apple Inc." data-language-autonym="Shqip" data-language-local-name="Albanian" class="interlanguage-link-target"><span>Shqip</span></a></li><li class="interlanguage-link interwiki-scn mw-list-item"><a href="https://scn.wikipedia.org/wiki/Apple" title="Apple – Sicilian" lang="scn" hreflang="scn" data-title="Apple" data-language-autonym="Sicilianu" data-language-local-name="Sicilian" class="interlanguage-link-target"><span>Sicilianu</span></a></li><li class="interlanguage-link interwiki-si mw-list-item"><a href="https://si.wikipedia.org/wiki/%E0%B6%87%E0%B6%B4%E0%B6%BD%E0%B7%8A_%E0%B6%89%E0%B6%B1%E0%B7%8A%E0%B6%9A%E0%B7%9D%E0%B6%B4%E0%B6%BB%E0%B7%9A%E0%B7%82%E0%B6%B1%E0%B7%8A" title="ඇපල් ඉන්කෝපරේෂන් – Sinhala" lang="si" hreflang="si" data-title="ඇපල් ඉන්කෝපරේෂන්" data-language-autonym="සිංහල" data-language-local-name="Sinhala" class="interlanguage-link-target"><span>සිංහල</span></a></li><li class="interlanguage-link interwiki-simple mw-list-item"><a href="https://simple.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Simple English" lang="en-simple" hreflang="en-simple" data-title="Apple Inc." data-language-autonym="Simple English" data-language-local-name="Simple English" class="interlanguage-link-target"><span>Simple English</span></a></li><li class="interlanguage-link interwiki-sk mw-list-item"><a href="https://sk.wikipedia.org/wiki/Apple" title="Apple – Slovak" lang="sk" hreflang="sk" data-title="Apple" data-language-autonym="Slovenčina" data-language-local-name="Slovak" class="interlanguage-link-target"><span>Slovenčina</span></a></li><li class="interlanguage-link interwiki-sl mw-list-item"><a href="https://sl.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Slovenian" lang="sl" hreflang="sl" data-title="Apple Inc." data-language-autonym="Slovenščina" data-language-local-name="Slovenian" class="interlanguage-link-target"><span>Slovenščina</span></a></li><li class="interlanguage-link interwiki-szl mw-list-item"><a href="https://szl.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Silesian" lang="szl" hreflang="szl" data-title="Apple Inc." data-language-autonym="Ślůnski" data-language-local-name="Silesian" class="interlanguage-link-target"><span>Ślůnski</span></a></li><li class="interlanguage-link interwiki-so mw-list-item"><a href="https://so.wikipedia.org/wiki/Abbal" title="Abbal – Somali" lang="so" hreflang="so" data-title="Abbal" data-language-autonym="Soomaaliga" data-language-local-name="Somali" class="interlanguage-link-target"><span>Soomaaliga</span></a></li><li class="interlanguage-link interwiki-ckb mw-list-item"><a href="https://ckb.wikipedia.org/wiki/%D8%A6%DB%95%D9%BE%DA%B5" title="ئەپڵ – Central Kurdish" lang="ckb" hreflang="ckb" data-title="ئەپڵ" data-language-autonym="کوردی" data-language-local-name="Central Kurdish" class="interlanguage-link-target"><span>کوردی</span></a></li><li class="interlanguage-link interwiki-sr mw-list-item"><a href="https://sr.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Serbian" lang="sr" hreflang="sr" data-title="Apple Inc." data-language-autonym="Српски / srpski" data-language-local-name="Serbian" class="interlanguage-link-target"><span>Српски / srpski</span></a></li><li class="interlanguage-link interwiki-sh badge-Q17437796 badge-featuredarticle mw-list-item" title="featured article badge"><a href="https://sh.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Serbo-Croatian" lang="sh" hreflang="sh" data-title="Apple Inc." data-language-autonym="Srpskohrvatski / српскохрватски" data-language-local-name="Serbo-Croatian" class="interlanguage-link-target"><span>Srpskohrvatski / српскохрватски</span></a></li><li class="interlanguage-link interwiki-su mw-list-item"><a href="https://su.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Sundanese" lang="su" hreflang="su" data-title="Apple Inc." data-language-autonym="Sunda" data-language-local-name="Sundanese" class="interlanguage-link-target"><span>Sunda</span></a></li><li class="interlanguage-link interwiki-fi mw-list-item"><a href="https://fi.wikipedia.org/wiki/Apple" title="Apple – Finnish" lang="fi" hreflang="fi" data-title="Apple" data-language-autonym="Suomi" data-language-local-name="Finnish" class="interlanguage-link-target"><span>Suomi</span></a></li><li class="interlanguage-link interwiki-sv mw-list-item"><a href="https://sv.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Swedish" lang="sv" hreflang="sv" data-title="Apple Inc." data-language-autonym="Svenska" data-language-local-name="Swedish" class="interlanguage-link-target"><span>Svenska</span></a></li><li class="interlanguage-link interwiki-tl mw-list-item"><a href="https://tl.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Tagalog" lang="tl" hreflang="tl" data-title="Apple Inc." data-language-autonym="Tagalog" data-language-local-name="Tagalog" class="interlanguage-link-target"><span>Tagalog</span></a></li><li class="interlanguage-link interwiki-ta mw-list-item"><a href="https://ta.wikipedia.org/wiki/%E0%AE%86%E0%AE%AA%E0%AF%8D%E0%AE%AA%E0%AE%BF%E0%AE%B3%E0%AF%8D_%E0%AE%A8%E0%AE%BF%E0%AE%B1%E0%AF%81%E0%AE%B5%E0%AE%A9%E0%AE%AE%E0%AF%8D" title="ஆப்பிள் நிறுவனம் – Tamil" lang="ta" hreflang="ta" data-title="ஆப்பிள் நிறுவனம்" data-language-autonym="தமிழ்" data-language-local-name="Tamil" class="interlanguage-link-target"><span>தமிழ்</span></a></li><li class="interlanguage-link interwiki-tt mw-list-item"><a href="https://tt.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Tatar" lang="tt" hreflang="tt" data-title="Apple Inc." data-language-autonym="Татарча / tatarça" data-language-local-name="Tatar" class="interlanguage-link-target"><span>Татарча / tatarça</span></a></li><li class="interlanguage-link interwiki-te mw-list-item"><a href="https://te.wikipedia.org/wiki/%E0%B0%AF%E0%B0%BE%E0%B0%AA%E0%B0%BF%E0%B0%B2%E0%B1%8D_%E0%B0%87%E0%B0%A8%E0%B1%8D%E2%80%8C%E0%B0%95%E0%B0%BE%E0%B0%B0%E0%B1%8D%E0%B0%AA%E0%B1%8A%E0%B0%B0%E0%B1%87%E0%B0%B7%E0%B0%A8%E0%B1%8D" title="యాపిల్ ఇన్‌కార్పొరేషన్ – Telugu" lang="te" hreflang="te" data-title="యాపిల్ ఇన్‌కార్పొరేషన్" data-language-autonym="తెలుగు" data-language-local-name="Telugu" class="interlanguage-link-target"><span>తెలుగు</span></a></li><li class="interlanguage-link interwiki-th mw-list-item"><a href="https://th.wikipedia.org/wiki/%E0%B9%81%E0%B8%AD%E0%B8%9B%E0%B9%80%E0%B8%9B%E0%B8%B4%E0%B8%A5_(%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97)" title="แอปเปิล (บริษัท) – Thai" lang="th" hreflang="th" data-title="แอปเปิล (บริษัท)" data-language-autonym="ไทย" data-language-local-name="Thai" class="interlanguage-link-target"><span>ไทย</span></a></li><li class="interlanguage-link interwiki-ti mw-list-item"><a href="https://ti.wikipedia.org/wiki/%E1%8A%A3%E1%8D%95%E1%88%8D_%E1%8A%A2%E1%8A%95%E1%8A%AD" title="ኣፕል ኢንክ – Tigrinya" lang="ti" hreflang="ti" data-title="ኣፕል ኢንክ" data-language-autonym="ትግርኛ" data-language-local-name="Tigrinya" class="interlanguage-link-target"><span>ትግርኛ</span></a></li><li class="interlanguage-link interwiki-tg mw-list-item"><a href="https://tg.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Tajik" lang="tg" hreflang="tg" data-title="Apple Inc." data-language-autonym="Тоҷикӣ" data-language-local-name="Tajik" class="interlanguage-link-target"><span>Тоҷикӣ</span></a></li><li class="interlanguage-link interwiki-tr mw-list-item"><a href="https://tr.wikipedia.org/wiki/Apple" title="Apple – Turkish" lang="tr" hreflang="tr" data-title="Apple" data-language-autonym="Türkçe" data-language-local-name="Turkish" class="interlanguage-link-target"><span>Türkçe</span></a></li><li class="interlanguage-link interwiki-tk mw-list-item"><a href="https://tk.wikipedia.org/wiki/Apple" title="Apple – Turkmen" lang="tk" hreflang="tk" data-title="Apple" data-language-autonym="Türkmençe" data-language-local-name="Turkmen" class="interlanguage-link-target"><span>Türkmençe</span></a></li><li class="interlanguage-link interwiki-tyv mw-list-item"><a href="https://tyv.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Tuvinian" lang="tyv" hreflang="tyv" data-title="Apple Inc." data-language-autonym="Тыва дыл" data-language-local-name="Tuvinian" class="interlanguage-link-target"><span>Тыва дыл</span></a></li><li class="interlanguage-link interwiki-uk mw-list-item"><a href="https://uk.wikipedia.org/wiki/Apple" title="Apple – Ukrainian" lang="uk" hreflang="uk" data-title="Apple" data-language-autonym="Українська" data-language-local-name="Ukrainian" class="interlanguage-link-target"><span>Українська</span></a></li><li class="interlanguage-link interwiki-ur mw-list-item"><a href="https://ur.wikipedia.org/wiki/%D8%A7%DB%8C%D9%BE%D9%84_%D8%A7%D9%86%DA%A9%D8%A7%D8%B1%D9%BE%D9%88%D8%B1%DB%8C%D8%B4%D9%86" title="ایپل انکارپوریشن – Urdu" lang="ur" hreflang="ur" data-title="ایپل انکارپوریشن" data-language-autonym="اردو" data-language-local-name="Urdu" class="interlanguage-link-target"><span>اردو</span></a></li><li class="interlanguage-link interwiki-ug mw-list-item"><a href="https://ug.wikipedia.org/wiki/%D8%A6%D8%A7%D9%84%D9%85%D8%A7_%D8%B4%D9%89%D8%B1%D9%83%D9%89%D8%AA%D9%89" title="ئالما شىركىتى – Uyghur" lang="ug" hreflang="ug" data-title="ئالما شىركىتى" data-language-autonym="ئۇيغۇرچە / Uyghurche" data-language-local-name="Uyghur" class="interlanguage-link-target"><span>ئۇيغۇرچە / Uyghurche</span></a></li><li class="interlanguage-link interwiki-vec mw-list-item"><a href="https://vec.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Venetian" lang="vec" hreflang="vec" data-title="Apple Inc." data-language-autonym="Vèneto" data-language-local-name="Venetian" class="interlanguage-link-target"><span>Vèneto</span></a></li><li class="interlanguage-link interwiki-vi mw-list-item"><a href="https://vi.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Vietnamese" lang="vi" hreflang="vi" data-title="Apple Inc." data-language-autonym="Tiếng Việt" data-language-local-name="Vietnamese" class="interlanguage-link-target"><span>Tiếng Việt</span></a></li><li class="interlanguage-link interwiki-zh-classical mw-list-item"><a href="https://zh-classical.wikipedia.org/wiki/%E8%98%8B%E6%9E%9C%E5%85%AC%E5%8F%B8" title="蘋果公司 – Literary Chinese" lang="lzh" hreflang="lzh" data-title="蘋果公司" data-language-autonym="文言" data-language-local-name="Literary Chinese" class="interlanguage-link-target"><span>文言</span></a></li><li class="interlanguage-link interwiki-war mw-list-item"><a href="https://war.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Waray" lang="war" hreflang="war" data-title="Apple Inc." data-language-autonym="Winaray" data-language-local-name="Waray" class="interlanguage-link-target"><span>Winaray</span></a></li><li class="interlanguage-link interwiki-wuu mw-list-item"><a href="https://wuu.wikipedia.org/wiki/%E8%8B%B9%E6%9E%9C%E5%85%AC%E5%8F%B8" title="苹果公司 – Wu" lang="wuu" hreflang="wuu" data-title="苹果公司" data-language-autonym="吴语" data-language-local-name="Wu" class="interlanguage-link-target"><span>吴语</span></a></li><li class="interlanguage-link interwiki-yi mw-list-item"><a href="https://yi.wikipedia.org/wiki/%D7%A2%D7%A4%D7%9C_(%D7%A4%D7%99%D7%A8%D7%9E%D7%A2)" title="עפל (פירמע) – Yiddish" lang="yi" hreflang="yi" data-title="עפל (פירמע)" data-language-autonym="ייִדיש" data-language-local-name="Yiddish" class="interlanguage-link-target"><span>ייִדיש</span></a></li><li class="interlanguage-link interwiki-yo mw-list-item"><a href="https://yo.wikipedia.org/wiki/Apple_Inc." title="Apple Inc. – Yoruba" lang="yo" hreflang="yo" data-title="Apple Inc." data-language-autonym="Yorùbá" data-language-local-name="Yoruba" class="interlanguage-link-target"><span>Yorùbá</span></a></li><li class="interlanguage-link interwiki-zh-yue mw-list-item"><a href="https://zh-yue.wikipedia.org/wiki/%E8%98%8B%E6%9E%9C%E5%85%AC%E5%8F%B8" title="蘋果公司 – Cantonese" lang="yue" hreflang="yue" data-title="蘋果公司" data-language-autonym="粵語" data-language-local-name="Cantonese" class="interlanguage-link-target"><span>粵語</span></a></li><li class="interlanguage-link interwiki-diq mw-list-item"><a href="https://diq.wikipedia.org/wiki/Apple" title="Apple – Zazaki" lang="diq" hreflang="diq" data-title="Apple" data-language-autonym="Zazaki" data-language-local-name="Zazaki" class="interlanguage-link-target"><span>Zazaki</span></a></li><li class="interlanguage-link interwiki-zea mw-list-item"><a href="https://zea.wikipedia.org/wiki/Apple" title="Apple – Zeelandic" lang="zea" hreflang="zea" data-title="Apple" data-language-autonym="Zeêuws" data-language-local-name="Zeelandic" class="interlanguage-link-target"><span>Zeêuws</span></a></li><li class="interlanguage-link interwiki-zh mw-list-item"><a href="https://zh.wikipedia.org/wiki/%E8%98%8B%E6%9E%9C%E5%85%AC%E5%8F%B8" title="蘋果公司 – Chinese" lang="zh" hreflang="zh" data-title="蘋果公司" data-language-autonym="中文" data-language-local-name="Chinese" class="interlanguage-link-target"><span>中文</span></a></li> </ul> <div class="after-portlet after-portlet-lang"><span class="wb-langlinks-edit wb-langlinks-link"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q312#sitelinks-wikipedia" title="Edit interlanguage links" class="wbc-editpage">Edit links</a></span></div> </div> </div> </div> </header> <div class="vector-page-toolbar"> <div class="vector-page-toolbar-container"> <div id="left-navigation"> <nav aria-label="Namespaces"> <div id="p-associated-pages" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-associated-pages" > <div 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semi-protected" src="//upload.wikimedia.org/wikipedia/en/thumb/1/1b/Semi-protection-shackle.svg/20px-Semi-protection-shackle.svg.png" decoding="async" width="20" height="20" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/1/1b/Semi-protection-shackle.svg/30px-Semi-protection-shackle.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/1/1b/Semi-protection-shackle.svg/40px-Semi-protection-shackle.svg.png 2x" data-file-width="512" data-file-height="512" /></a></span></div></div> </div> <div id="siteSub" class="noprint">From Wikipedia, the free encyclopedia</div> </div> <div id="contentSub"><div id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">American multinational technology company</div> <style data-mw-deduplicate="TemplateStyles:r1236090951">.mw-parser-output .hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">"Apple (company)" redirects here. For other companies with the same name, see <a href="/wiki/Apple_(disambiguation)#Businesses_and_organisations" class="mw-disambig" title="Apple (disambiguation)">Apple (disambiguation) §&#160;Businesses and organisations</a>.</div> <p class="mw-empty-elt"> </p> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1242257876">.mw-parser-output .ib-company .infobox-label{padding-right:0.5em}.mw-parser-output .ib-company .infobox-data,.mw-parser-output .ib-company .infobox-below{line-height:1.35em}.mw-parser-output .ib-company-logo img{background-color:#f8f9fa}.mw-parser-output .ib-company-locality,.mw-parser-output .ib-company-country{display:inline}</style><table class="infobox ib-company vcard"><caption class="infobox-title fn org">Apple Inc.</caption><tbody><tr><td colspan="2" class="infobox-image ib-company-logo logo"><span class="mw-default-size skin-invert" typeof="mw:File/Frameless"><a href="/wiki/File:Apple_logo_black.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/f/fa/Apple_logo_black.svg/90px-Apple_logo_black.svg.png" decoding="async" width="90" height="111" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/f/fa/Apple_logo_black.svg/135px-Apple_logo_black.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/f/fa/Apple_logo_black.svg/180px-Apple_logo_black.svg.png 2x" data-file-width="814" data-file-height="1000" /></a></span><div class="infobox-caption"><a href="/wiki/Apple_logo" class="mw-redirect" title="Apple logo">Apple logo</a> used since 1998</div></td></tr><tr><td colspan="2" class="infobox-image ib-company-logo logo"><span class="mw-default-size" typeof="mw:File/Frameless"><a href="/wiki/File:Aerial_view_of_Apple_Park_dllu.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/5/5a/Aerial_view_of_Apple_Park_dllu.jpg/250px-Aerial_view_of_Apple_Park_dllu.jpg" decoding="async" width="250" height="167" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/5/5a/Aerial_view_of_Apple_Park_dllu.jpg/375px-Aerial_view_of_Apple_Park_dllu.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/5/5a/Aerial_view_of_Apple_Park_dllu.jpg/500px-Aerial_view_of_Apple_Park_dllu.jpg 2x" data-file-width="7729" data-file-height="5160" /></a></span><div class="infobox-caption"><a href="/wiki/Apple_Park" title="Apple Park">Apple Park</a>, the company's headquarters, in <a href="/wiki/Cupertino,_California" title="Cupertino, California">Cupertino, California</a>, in <a href="/wiki/Silicon_Valley" title="Silicon Valley">Silicon Valley</a></div></td></tr><tr><th scope="row" class="infobox-label">Formerly</th><td class="infobox-data nickname"><style data-mw-deduplicate="TemplateStyles:r1126788409">.mw-parser-output .plainlist ol,.mw-parser-output .plainlist ul{line-height:inherit;list-style:none;margin:0;padding:0}.mw-parser-output .plainlist ol li,.mw-parser-output .plainlist ul li{margin-bottom:0}</style><div class="plainlist"><ul><li>Apple Computer Company (1976–1977)</li><li>Apple Computer, Inc. <br /> (1977–2007)</li></ul></div></td></tr><tr><th scope="row" class="infobox-label">Company type</th><td class="infobox-data category"><a href="/wiki/Public_company" title="Public company">Public</a></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;"><a href="/wiki/Ticker_symbol" title="Ticker symbol">Traded as</a></div></th><td class="infobox-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409"><div class="plainlist"><ul><li><a href="/wiki/Nasdaq" title="Nasdaq">Nasdaq</a>:&#160;<a rel="nofollow" class="external text" href="https://www.nasdaq.com/market-activity/stocks/aapl">AAPL</a></li><li><a href="/wiki/Nasdaq-100" title="Nasdaq-100">Nasdaq-100</a> component</li><li><a href="/wiki/DJIA" class="mw-redirect" title="DJIA">DJIA</a> component</li><li><a href="/wiki/S%26P_100" title="S&amp;P 100">S&amp;P 100</a> component</li><li><a href="/wiki/S%26P_500" title="S&amp;P 500">S&amp;P 500</a> component</li></ul></div></td></tr><tr><th scope="row" class="infobox-label"><a href="/wiki/International_Securities_Identification_Number" title="International Securities Identification Number">ISIN</a></th><td class="infobox-data"><span class="plainlinks"><a class="external text" href="https://isin.toolforge.org/?language=en&amp;isin=US0378331005">US0378331005</a></span></td></tr><tr><th scope="row" class="infobox-label">Industry</th><td class="infobox-data category"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409"><div class="plainlist"><ul><li><a href="/wiki/Consumer_electronics" title="Consumer electronics">Consumer electronics</a></li><li><a href="/wiki/Software_services" class="mw-redirect" title="Software services">Software services</a></li><li><a href="/wiki/Online_services" class="mw-redirect" title="Online services">Online services</a></li></ul></div></td></tr><tr><th scope="row" class="infobox-label">Founded</th><td class="infobox-data">April&#160;1, 1976<span class="noprint">&#59;&#32;48 years ago</span><span style="display:none">&#160;(<span class="bday dtstart published updated">1976-04-01</span>)</span>, in <a href="/wiki/Los_Altos,_California" title="Los Altos, California">Los Altos, California</a></td></tr><tr><th scope="row" class="infobox-label">Founders</th><td class="infobox-data agent"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409"><div class="plainlist"><ul><li><a href="/wiki/Steve_Jobs" title="Steve Jobs">Steve Jobs</a></li><li><a href="/wiki/Steve_Wozniak" title="Steve Wozniak">Steve Wozniak</a></li><li><a href="/wiki/Ronald_Wayne" title="Ronald Wayne">Ronald Wayne</a></li></ul></div></td></tr><tr><th scope="row" class="infobox-label">Headquarters</th><td class="infobox-data label"><a href="/wiki/1_Apple_Park_Way" class="mw-redirect" title="1 Apple Park Way">1 Apple Park Way</a>, <div class="ib-company-locality locality"><span class="nowrap"><a href="/wiki/Cupertino,_California" title="Cupertino, California">Cupertino, California</a></span></div>, <div class="ib-company-country country-name">United States</div></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Number of locations</div></th><td class="infobox-data">532 <a href="/wiki/Apple_Store" title="Apple Store">Apple Stores</a>&#160;(2024)</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Area served</div></th><td class="infobox-data">Worldwide</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Key people</div></th><td class="infobox-data agent"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409"><div class="plainlist"><ul><li><a href="/wiki/Arthur_Levinson" class="mw-redirect" title="Arthur Levinson">Arthur Levinson</a> (<a href="/wiki/Chairman" class="mw-redirect" title="Chairman">chairman</a>)</li><li><a href="/wiki/Tim_Cook" title="Tim Cook">Tim Cook</a> (<a href="/wiki/CEO" class="mw-redirect" title="CEO">CEO</a>)</li><li><a href="/wiki/Jeff_Williams_(Apple)" title="Jeff Williams (Apple)">Jeff Williams</a> (<a href="/wiki/Chief_operating_officer" title="Chief operating officer">COO</a>)</li><li><a href="/wiki/Luca_Maestri" title="Luca Maestri">Luca Maestri</a> (<a href="/wiki/CFO" class="mw-redirect" title="CFO">CFO</a>)</li></ul></div></td></tr><tr><th scope="row" class="infobox-label">Products</th><td class="infobox-data"><style data-mw-deduplicate="TemplateStyles:r1129693374">.mw-parser-output .hlist dl,.mw-parser-output .hlist ol,.mw-parser-output .hlist ul{margin:0;padding:0}.mw-parser-output .hlist dd,.mw-parser-output .hlist dt,.mw-parser-output .hlist li{margin:0;display:inline}.mw-parser-output .hlist.inline,.mw-parser-output .hlist.inline dl,.mw-parser-output .hlist.inline ol,.mw-parser-output .hlist.inline ul,.mw-parser-output .hlist dl dl,.mw-parser-output .hlist dl ol,.mw-parser-output .hlist dl ul,.mw-parser-output .hlist ol dl,.mw-parser-output .hlist ol ol,.mw-parser-output .hlist ol ul,.mw-parser-output .hlist ul dl,.mw-parser-output .hlist ul ol,.mw-parser-output .hlist ul ul{display:inline}.mw-parser-output .hlist .mw-empty-li{display:none}.mw-parser-output .hlist dt::after{content:": "}.mw-parser-output .hlist dd::after,.mw-parser-output .hlist li::after{content:" · ";font-weight:bold}.mw-parser-output .hlist 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dt:last-child::after,.mw-parser-output .hlist li li:last-child::after{content:")";font-weight:normal}.mw-parser-output .hlist ol{counter-reset:listitem}.mw-parser-output .hlist ol>li{counter-increment:listitem}.mw-parser-output .hlist ol>li::before{content:" "counter(listitem)"\a0 "}.mw-parser-output .hlist dd ol>li:first-child::before,.mw-parser-output .hlist dt ol>li:first-child::before,.mw-parser-output .hlist li ol>li:first-child::before{content:" ("counter(listitem)"\a0 "}</style><div class="hlist"> <ul><li><a href="/wiki/AirPods" title="AirPods">AirPods</a></li> <li><a href="/wiki/Apple_TV" title="Apple TV">Apple TV</a></li> <li><a href="/wiki/Apple_Watch" title="Apple Watch">Apple Watch</a></li> <li><a href="/wiki/Apple_Vision_Pro" title="Apple Vision Pro">Apple Vision Pro</a></li> <li><a href="/wiki/IPad" title="IPad">iPad</a></li> <li><a href="/wiki/IPhone" title="IPhone">iPhone</a></li> <li><a href="/wiki/Macintosh" class="mw-redirect" title="Macintosh">Macintosh</a></li></ul> </div></td></tr><tr><th scope="row" class="infobox-label">Services</th><td class="infobox-data category"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><div class="hlist"> <ul><li><a href="/wiki/App_Store_(iOS)" class="mw-redirect" title="App Store (iOS)">App Store</a></li> <li><a href="/wiki/Apple_Card" title="Apple Card">Apple Card</a></li> <li><a href="/wiki/Apple_Music" title="Apple Music">Apple Music</a></li> <li><a href="/wiki/Apple_Pay" title="Apple Pay">Apple Pay</a></li> <li><a href="/wiki/Apple_TV%2B" title="Apple TV+">Apple TV+</a></li> <li><a href="/wiki/ICloud" title="ICloud">iCloud</a></li></ul> </div></td></tr><tr><th scope="row" class="infobox-label">Revenue</th><td class="infobox-data"><span typeof="mw:File"><span title="Increase"><img alt="Increase" src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/11px-Increase2.svg.png" decoding="async" width="11" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/17px-Increase2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/22px-Increase2.svg.png 2x" data-file-width="300" data-file-height="300" /></span></span> <span style="white-space: nowrap">US$391.04</span><span class="nowrap">&#160;</span>billion&#160;(2024)</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;"><a href="/wiki/Earnings_before_interest_and_taxes" title="Earnings before interest and taxes">Operating income</a></div></th><td class="infobox-data"><span typeof="mw:File"><span title="Increase"><img alt="Increase" src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/11px-Increase2.svg.png" decoding="async" width="11" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/17px-Increase2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/22px-Increase2.svg.png 2x" data-file-width="300" data-file-height="300" /></span></span> <span style="white-space: nowrap">US$123.22</span><span class="nowrap">&#160;</span>billion&#160;(2024)</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;"><a href="/wiki/Net_income" title="Net income">Net income</a></div></th><td class="infobox-data"><span typeof="mw:File"><span title="Decrease"><img alt="Decrease" src="//upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/11px-Decrease2.svg.png" decoding="async" width="11" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/17px-Decrease2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/22px-Decrease2.svg.png 2x" data-file-width="300" data-file-height="300" /></span></span> <span style="white-space: nowrap">US$93.74</span><span class="nowrap">&#160;</span>billion&#160;(2024)</td></tr><tr><th scope="row" class="infobox-label"><span class="nowrap"><a href="/wiki/Asset" title="Asset">Total assets</a></span></th><td class="infobox-data"><span typeof="mw:File"><span title="Increase"><img alt="Increase" src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/11px-Increase2.svg.png" decoding="async" width="11" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/17px-Increase2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/22px-Increase2.svg.png 2x" data-file-width="300" data-file-height="300" /></span></span> <span style="white-space: nowrap">US$364.98</span><span class="nowrap">&#160;</span>billion&#160;(2024)</td></tr><tr><th scope="row" class="infobox-label"><span class="nowrap"><a href="/wiki/Equity_(finance)" title="Equity (finance)">Total equity</a></span></th><td class="infobox-data"><span typeof="mw:File"><span title="Decrease"><img alt="Decrease" src="//upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/11px-Decrease2.svg.png" decoding="async" width="11" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/17px-Decrease2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/22px-Decrease2.svg.png 2x" data-file-width="300" data-file-height="300" /></span></span> <span style="white-space: nowrap">US$56.95</span><span class="nowrap">&#160;</span>billion&#160;(2024)</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Number of employees</div></th><td class="infobox-data">164,000&#160;(2024)</td></tr><tr><th scope="row" class="infobox-label"><a href="/wiki/Subsidiary" title="Subsidiary">Subsidiaries</a></th><td class="infobox-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409"><div class="plainlist"><ul><li><a href="/wiki/Apple_Studios" title="Apple Studios">Apple Studios</a></li><li><a href="/wiki/Beats_Electronics" title="Beats Electronics">Beats Electronics</a></li><li><a href="/wiki/Beddit" title="Beddit">Beddit</a></li><li><a href="/wiki/Braeburn_Capital" title="Braeburn Capital">Braeburn Capital</a></li><li><a href="/wiki/Claris" title="Claris">Claris</a></li><li><a href="/wiki/Globalstar" title="Globalstar">Globalstar</a> (20%)</li></ul></div></td></tr><tr><td colspan="2" class="infobox-full-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546"></td></tr><tr><th scope="row" class="infobox-label"><a href="/wiki/Autonomous_System_Number" class="mw-redirect" title="Autonomous System Number">ASN</a></th><td class="infobox-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409"><div class="plainlist"><ul><li><a rel="nofollow" class="external text" href="https://bgp.tools/as/714">714</a></li></ul></div></td></tr><tr style="display:none"><td colspan="2"> </td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><span class="url"><a rel="nofollow" class="external text" href="https://www.apple.com/">apple.com</a></span></td></tr><tr><td colspan="2" class="infobox-below"><b>Footnotes&#160;/&#32;references</b><br /><sup id="cite_ref-Apple-10-K-Report-2024_1-0" class="reference"><a href="#cite_note-Apple-10-K-Report-2024-1"><span class="cite-bracket">&#91;</span>1<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">&#91;</span>2<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">&#91;</span>3<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">&#91;</span>4<span class="cite-bracket">&#93;</span></a></sup></td></tr></tbody></table> <p><b>Apple Inc.</b> is an American <a href="/wiki/Multinational_corporation" title="Multinational corporation">multinational corporation</a> and <a href="/wiki/Technology_company" title="Technology company">technology company</a> headquartered and incorporated in <a href="/wiki/Cupertino,_California" title="Cupertino, California">Cupertino, California</a>, in <a href="/wiki/Silicon_Valley" title="Silicon Valley">Silicon Valley</a>. It is best known for its <a href="/wiki/Consumer_electronics" title="Consumer electronics">consumer electronics</a>, <a href="/wiki/Computer_software" class="mw-redirect" title="Computer software">software</a>, and <a href="/wiki/Online_service" class="mw-redirect" title="Online service">services</a>. Founded in 1976 as Apple Computer Company by <a href="/wiki/Steve_Jobs" title="Steve Jobs">Steve Jobs</a>, <a href="/wiki/Steve_Wozniak" title="Steve Wozniak">Steve Wozniak</a> and <a href="/wiki/Ronald_Wayne" title="Ronald Wayne">Ronald Wayne</a>, the company was incorporated by Jobs and Wozniak as Apple Computer, Inc. the following year. It was renamed Apple Inc. in 2007 as the company had expanded its focus from computers to consumer electronics. Apple is the <a href="/wiki/Largest_technology_company_by_revenue" class="mw-redirect" title="Largest technology company by revenue">largest technology company by revenue</a>, with <span style="white-space: nowrap">US$391.04</span><span class="nowrap">&#160;</span>billion in 2024. </p><p>The company was founded to produce and market Wozniak's <a href="/wiki/Apple_I" title="Apple I">Apple I</a> personal computer. Its second computer, the <a href="/wiki/Apple_II_(original)" title="Apple II (original)">Apple II</a>, became a best seller as one of the first mass-produced <a href="/wiki/Microcomputer" title="Microcomputer">microcomputers</a>. Apple introduced the <a href="/wiki/Apple_Lisa" title="Apple Lisa">Lisa</a> in 1983 and the <a href="/wiki/Macintosh_128K" title="Macintosh 128K">Macintosh</a> in 1984, as some of the first computers to use a <a href="/wiki/Graphical_user_interface" title="Graphical user interface">graphical user interface</a> and a <a href="/wiki/Computer_mouse" title="Computer mouse">mouse</a>. By 1985, internal company problems led to Jobs leaving to form <a href="/wiki/NeXT,_Inc." class="mw-redirect" title="NeXT, Inc.">NeXT, Inc.</a>, and Wozniak withdrawing to other ventures; <a href="/wiki/John_Sculley" title="John Sculley">John Sculley</a> served as long-time CEO for over a decade. In the 1990s, Apple lost considerable <a href="/wiki/Market_share" title="Market share">market share</a> in the <a href="/wiki/Personal_computer" title="Personal computer">personal computer</a> industry to the lower-priced <a href="/wiki/Wintel" title="Wintel">Wintel</a> duopoly of the <a href="/wiki/Microsoft_Windows" title="Microsoft Windows">Microsoft Windows</a> <a href="/wiki/Operating_system" title="Operating system">operating system</a> on <a href="/wiki/Intel" title="Intel">Intel</a>-powered <a href="/wiki/PC_clones" class="mw-redirect" title="PC clones">PC clones</a>. In 1997, Apple was weeks away from <a href="/wiki/Bankruptcy" title="Bankruptcy">bankruptcy</a>. To resolve its failed operating system strategy, it bought NeXT, effectively bringing Jobs back to the company, who guided Apple back to profitability over the next decade with the introductions of the <a href="/wiki/IMac" title="IMac">iMac</a>, <a href="/wiki/IPod" title="IPod">iPod</a>, <a href="/wiki/IPhone" title="IPhone">iPhone</a>, and <a href="/wiki/IPad" title="IPad">iPad</a> devices to critical acclaim as well as the <a href="/wiki/ITunes_Store" title="ITunes Store">iTunes Store</a>, launching the "<a href="/wiki/Think_different" title="Think different">Think different</a>" <a href="/wiki/Apple_Inc._advertising" title="Apple Inc. advertising">advertising</a> campaign, and opening the <a href="/wiki/Apple_Store" title="Apple Store">Apple Store</a> retail chain. These moves elevated Apple to consistently be one of the world's <a href="/wiki/List_of_most_valuable_brands" title="List of most valuable brands">most valuable brands</a> since about 2010. Jobs resigned in 2011 for health reasons, and died two months later; he was succeeded as CEO by <a href="/wiki/Tim_Cook" title="Tim Cook">Tim Cook</a>. </p><p><a href="/wiki/List_of_Apple_products" title="List of Apple products">Apple's current product lineup</a> includes portable and home hardware such as the iPhone, iPad, <a href="/wiki/Apple_Watch" title="Apple Watch">Apple Watch</a>, <a href="/wiki/Mac_(computer)" title="Mac (computer)">Mac</a>, and <a href="/wiki/Apple_TV" title="Apple TV">Apple TV</a>; <a href="/wiki/List_of_Apple_operating_systems" title="List of Apple operating systems">operating systems</a> such as <a href="/wiki/IOS" title="IOS">iOS</a>, <a href="/wiki/IPadOS" title="IPadOS">iPadOS</a>, and <a href="/wiki/MacOS" title="MacOS">macOS</a>; and <a href="/wiki/List_of_software_by_Apple_Inc." title="List of software by Apple Inc.">various software</a> and services including <a href="/wiki/Apple_Pay" title="Apple Pay">Apple Pay</a>, <a href="/wiki/ICloud" title="ICloud">iCloud</a>, and multimedia <a href="/wiki/Streaming_media" title="Streaming media">streaming</a> services like <a href="/wiki/Apple_Music" title="Apple Music">Apple Music</a> and <a href="/wiki/Apple_TV%2B" title="Apple TV+">Apple TV+</a>. Apple is one of the <a href="/wiki/Big_Tech" title="Big Tech">Big Five</a> American <a href="/wiki/Information_technology" title="Information technology">information technology</a> companies;<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">&#91;</span>a<span class="cite-bracket">&#93;</span></a></sup> for the most part since 2011,<sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">&#91;</span>b<span class="cite-bracket">&#93;</span></a></sup> Apple has been the world's <a href="/wiki/List_of_public_corporations_by_market_capitalization" title="List of public corporations by market capitalization">largest company by market capitalization</a>, and, as of 2023<sup class="plainlinks noexcerpt noprint asof-tag update" style="display:none;"><a class="external text" href="https://en.wikipedia.org/w/index.php?title=Apple_Inc.&amp;action=edit">&#91;update&#93;</a></sup>, is the <a href="/wiki/List_of_largest_manufacturing_companies_by_revenue" title="List of largest manufacturing companies by revenue">largest manufacturing company by revenue</a>, the <a href="/wiki/Market_share_of_personal_computer_vendors#Current_top_vendors_market_share_(2023)" title="Market share of personal computer vendors">fourth-largest personal computer vendor by unit sales</a>, the <a href="/wiki/Tablet_computer#By_manufacturer" title="Tablet computer">largest vendor of tablet computers</a>, and the <a href="/wiki/List_of_best-selling_mobile_phones#2023" title="List of best-selling mobile phones">largest vendor of mobile phones</a> in the world. Apple became the first <a href="/wiki/Public_company" title="Public company">publicly traded</a> U.S. company to be <a href="/wiki/Trillion-dollar_company" class="mw-redirect" title="Trillion-dollar company">valued at over $1&#160;trillion</a> in 2018, and, as of June&#160;2024<sup class="plainlinks noexcerpt noprint asof-tag update" style="display:none;"><a class="external text" href="https://en.wikipedia.org/w/index.php?title=Apple_Inc.&amp;action=edit">&#91;update&#93;</a></sup>, is valued at just over $3.2&#160;trillion. </p><p>Apple <a href="/wiki/Criticism_of_Apple_Inc." title="Criticism of Apple Inc.">has received criticism</a> regarding <a href="/wiki/Apple_supply_chain" title="Apple supply chain">its contractors</a>' labor practices, <a href="/wiki/Apple_Inc._and_unions" title="Apple Inc. and unions">its relationship with trade unions</a>, <a href="/wiki/Environmental_impact_of_Apple_Inc." title="Environmental impact of Apple Inc.">its environmental practices</a>, and its business ethics, including <a href="/wiki/Anti-competitive_practices" title="Anti-competitive practices">anti-competitive practices</a> and materials sourcing. Nevertheless, the company has <a href="/wiki/Apple_community" title="Apple community">a large following</a> and enjoys a high level of <a href="/wiki/Brand_loyalty" title="Brand loyalty">brand loyalty</a>. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="History">History</h2></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/History_of_Apple_Inc." title="History of Apple Inc.">History of Apple Inc.</a></div> <div class="mw-heading mw-heading3"><h3 id="1976–1980:_Founding_and_incorporation"><span id="1976.E2.80.931980:_Founding_and_incorporation"></span>1976–1980: Founding and incorporation</h3></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">See also: <a href="/wiki/History_of_Apple_Inc.#1971–1985:_Jobs_and_Wozniak" title="History of Apple Inc.">History of Apple Inc. §&#160;1971–1985: Jobs and Wozniak</a></div> <figure class="mw-default-size mw-halign-left" typeof="mw:File/Thumb"><a href="/wiki/File:Apple_Garage.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/b/bd/Apple_Garage.jpg/220px-Apple_Garage.jpg" decoding="async" width="220" height="147" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/bd/Apple_Garage.jpg/330px-Apple_Garage.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/bd/Apple_Garage.jpg/440px-Apple_Garage.jpg 2x" data-file-width="2048" data-file-height="1365" /></a><figcaption>In 1976, <a href="/wiki/Steve_Jobs" title="Steve Jobs">Steve Jobs</a> and <a href="/wiki/Steve_Wozniak" title="Steve Wozniak">Steve Wozniak</a> co-founded Apple in Jobs's parents' home on Crist Drive in <a href="/wiki/Los_Altos,_California" title="Los Altos, California">Los Altos, California</a>.<sup id="cite_ref-FOOTNOTELinzmayer20046–8_10-0" class="reference"><a href="#cite_note-FOOTNOTELinzmayer20046–8-10"><span class="cite-bracket">&#91;</span>8<span class="cite-bracket">&#93;</span></a></sup> Wozniak called the popular belief that the company was founded in the garage "a bit of a myth",<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">&#91;</span>9<span class="cite-bracket">&#93;</span></a></sup> although they moved some operations to the garage when the bedroom became too crowded.<sup id="cite_ref-Linzmayer01_12-0" class="reference"><a href="#cite_note-Linzmayer01-12"><span class="cite-bracket">&#91;</span>10<span class="cite-bracket">&#93;</span></a></sup></figcaption></figure> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:2019-08-04_Apple_I_computer.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/2/23/2019-08-04_Apple_I_computer.jpg/220px-2019-08-04_Apple_I_computer.jpg" decoding="async" width="220" height="161" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/2/23/2019-08-04_Apple_I_computer.jpg/330px-2019-08-04_Apple_I_computer.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/2/23/2019-08-04_Apple_I_computer.jpg/440px-2019-08-04_Apple_I_computer.jpg 2x" data-file-width="4733" data-file-height="3456" /></a><figcaption>The <a href="/wiki/Apple_I" title="Apple I">Apple I</a> is Apple's first product, designed by Wozniak and sold as an assembled circuit board without the required keyboard, monitor, power supply, and the optional case.</figcaption></figure> <p><b>Apple Computer Company</b> was founded on April 1, 1976, by <a href="/wiki/Steve_Jobs" title="Steve Jobs">Steve Jobs</a>, <a href="/wiki/Steve_Wozniak" title="Steve Wozniak">Steve Wozniak</a>, and <a href="/wiki/Ronald_Wayne" title="Ronald Wayne">Ronald Wayne</a> as a <a href="/wiki/Partnership" title="Partnership">partnership</a>.<sup id="cite_ref-FOOTNOTELinzmayer20046–8_10-1" class="reference"><a href="#cite_note-FOOTNOTELinzmayer20046–8-10"><span class="cite-bracket">&#91;</span>8<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">&#91;</span>11<span class="cite-bracket">&#93;</span></a></sup> The company's first product is the <a href="/wiki/Apple_I" title="Apple I">Apple I</a>, a computer designed and hand-built entirely by Wozniak.<sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">&#91;</span>12<span class="cite-bracket">&#93;</span></a></sup> To finance its creation, Jobs sold his <a href="/wiki/Volkswagen_Type_2" title="Volkswagen Type 2">Volkswagen Bus</a>, and Wozniak sold his <a href="/wiki/HP-65" title="HP-65">HP-65</a> calculator.<sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">&#91;</span>13<span class="cite-bracket">&#93;</span></a></sup><sup class="reference nowrap"><span title="Page: 57">&#58;&#8202;57&#8202;</span></sup> Neither received the full selling price but in total earned <span style="white-space: nowrap">$1,300</span>&#32;(equivalent to $7,000 in 2023). Wozniak debuted the first prototype <span class="nowrap">Apple I</span> at the <a href="/wiki/Homebrew_Computer_Club" title="Homebrew Computer Club">Homebrew Computer Club</a> in July 1976.<sup id="cite_ref-16" class="reference"><a href="#cite_note-16"><span class="cite-bracket">&#91;</span>14<span class="cite-bracket">&#93;</span></a></sup> The Apple I was sold as a <a href="/wiki/Motherboard" title="Motherboard">motherboard</a> with <a href="/wiki/CPU" class="mw-redirect" title="CPU">CPU</a>, <a href="/wiki/RAM" class="mw-redirect" title="RAM">RAM</a>, and basic textual-video chips—a base kit concept which was not yet marketed as a complete personal computer.<sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span class="cite-bracket">&#91;</span>15<span class="cite-bracket">&#93;</span></a></sup> It was priced soon after debut for <span style="white-space: nowrap">$666.66</span>&#32;(equivalent to $3,600 in 2023).<sup id="cite_ref-18" class="reference"><a href="#cite_note-18"><span class="cite-bracket">&#91;</span>16<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-iWoz_19-0" class="reference"><a href="#cite_note-iWoz-19"><span class="cite-bracket">&#91;</span>17<span class="cite-bracket">&#93;</span></a></sup><sup class="reference nowrap"><span title="Page / location: 180">&#58;&#8202;180&#8202;</span></sup> Wozniak later said he was unaware of the coincidental <a href="/wiki/Mark_of_the_beast" class="mw-redirect" title="Mark of the beast">mark of the beast</a> in the number 666, and that he came up with the price because he liked "repeating digits".<sup id="cite_ref-VintageNews_20-0" class="reference"><a href="#cite_note-VintageNews-20"><span class="cite-bracket">&#91;</span>18<span class="cite-bracket">&#93;</span></a></sup> </p><p><b>Apple Computer, Inc.</b> was incorporated in <a href="/wiki/Cupertino,_California" title="Cupertino, California">Cupertino, California</a>,<sup id="cite_ref-Apple-10-K-Report-2024_1-1" class="reference"><a href="#cite_note-Apple-10-K-Report-2024-1"><span class="cite-bracket">&#91;</span>1<span class="cite-bracket">&#93;</span></a></sup> on January 3, 1977,<sup id="cite_ref-FOOTNOTELinzmayer200410_21-0" class="reference"><a href="#cite_note-FOOTNOTELinzmayer200410-21"><span class="cite-bracket">&#91;</span>19<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-Apple_FAQ_22-0" class="reference"><a href="#cite_note-Apple_FAQ-22"><span class="cite-bracket">&#91;</span>20<span class="cite-bracket">&#93;</span></a></sup> without Wayne, who had left and sold his share of the company back to Jobs and Wozniak for $800 only twelve days after having co-founded it.<sup id="cite_ref-23" class="reference"><a href="#cite_note-23"><span class="cite-bracket">&#91;</span>21<span class="cite-bracket">&#93;</span></a></sup> Multimillionaire <a href="/wiki/Mike_Markkula" title="Mike Markkula">Mike Markkula</a> provided essential business expertise and funding of <span style="white-space: nowrap">$250,000</span>&#32;(equivalent to $1,257,000 in 2023) to Jobs and Wozniak during the incorporation of Apple.<sup id="cite_ref-24" class="reference"><a href="#cite_note-24"><span class="cite-bracket">&#91;</span>22<span class="cite-bracket">&#93;</span></a></sup> During the first five years of operations, revenues grew exponentially, doubling about every four months. Between September 1977 and September 1980, yearly sales grew from $775,000 to <span style="white-space: nowrap">US$118</span><span class="nowrap">&#160;</span>million, an average annual growth rate of 533%.<sup id="cite_ref-25" class="reference"><a href="#cite_note-25"><span class="cite-bracket">&#91;</span>23<span class="cite-bracket">&#93;</span></a></sup> </p><p>The <a href="/wiki/Apple_II_(1977_computer)" class="mw-redirect" title="Apple II (1977 computer)">Apple II</a>, also designed by Wozniak, was introduced on April 16, 1977, at the first <a href="/wiki/West_Coast_Computer_Faire" title="West Coast Computer Faire">West Coast Computer Faire</a>.<sup id="cite_ref-FOOTNOTELinzmayer200412_26-0" class="reference"><a href="#cite_note-FOOTNOTELinzmayer200412-26"><span class="cite-bracket">&#91;</span>24<span class="cite-bracket">&#93;</span></a></sup> It differs from its major rivals, the <a href="/wiki/TRS-80" title="TRS-80">TRS-80</a> and <a href="/wiki/Commodore_PET" title="Commodore PET">Commodore PET</a>, because of its character cell-based color graphics and <a href="/wiki/Open_architecture" title="Open architecture">open architecture</a>. The Apple I and early Apple II models use ordinary <a href="/wiki/Cassette_tape" title="Cassette tape">audio cassette tapes</a> as storage devices, which were superseded by the <style data-mw-deduplicate="TemplateStyles:r1154941027">.mw-parser-output .frac{white-space:nowrap}.mw-parser-output .frac .num,.mw-parser-output .frac .den{font-size:80%;line-height:0;vertical-align:super}.mw-parser-output .frac .den{vertical-align:sub}.mw-parser-output .sr-only{border:0;clip:rect(0,0,0,0);clip-path:polygon(0px 0px,0px 0px,0px 0px);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px}</style><span class="frac">5<span class="sr-only">+</span><span class="num">1</span>&#8260;<span class="den">4</span></span>-inch <a href="/wiki/Floppy_disk" title="Floppy disk">floppy disk</a> drive and interface called the <a href="/wiki/Disk_II" title="Disk II">Disk II</a> in 1978.<sup id="cite_ref-FOOTNOTELinzmayer200413–15_27-0" class="reference"><a href="#cite_note-FOOTNOTELinzmayer200413–15-27"><span class="cite-bracket">&#91;</span>25<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-28" class="reference"><a href="#cite_note-28"><span class="cite-bracket">&#91;</span>26<span class="cite-bracket">&#93;</span></a></sup> </p> <figure class="mw-default-size mw-halign-left" typeof="mw:File/Thumb"><a href="/wiki/File:Apple_II_Plus_cropped.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/0/04/Apple_II_Plus_cropped.jpg/220px-Apple_II_Plus_cropped.jpg" decoding="async" width="220" height="151" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/0/04/Apple_II_Plus_cropped.jpg/330px-Apple_II_Plus_cropped.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/0/04/Apple_II_Plus_cropped.jpg/440px-Apple_II_Plus_cropped.jpg 2x" data-file-width="2500" data-file-height="1717" /></a><figcaption>The <a href="/wiki/Apple_II" title="Apple II">Apple II</a>, introduced in 1977 and designed primarily by Wozniak, was the company's first major success.</figcaption></figure> <p>The Apple II was chosen to be the desktop platform for the first <a href="/wiki/Killer_application" title="Killer application">killer application</a> of the business world: <a href="/wiki/VisiCalc" title="VisiCalc">VisiCalc</a>, a <a href="/wiki/Spreadsheet" title="Spreadsheet">spreadsheet</a> <a href="/wiki/Computer_program" title="Computer program">program</a> released in 1979.<sup id="cite_ref-FOOTNOTELinzmayer200413–15_27-1" class="reference"><a href="#cite_note-FOOTNOTELinzmayer200413–15-27"><span class="cite-bracket">&#91;</span>25<span class="cite-bracket">&#93;</span></a></sup> VisiCalc created a business market for the Apple II and gave home users an additional reason to buy an Apple II: compatibility with the office,<sup id="cite_ref-FOOTNOTELinzmayer200413–15_27-2" class="reference"><a href="#cite_note-FOOTNOTELinzmayer200413–15-27"><span class="cite-bracket">&#91;</span>25<span class="cite-bracket">&#93;</span></a></sup> but Apple II market share remained behind <a href="/wiki/Home_computer" title="Home computer">home computers</a> made by competitors such as <a href="/wiki/Atari,_Inc." title="Atari, Inc.">Atari</a>, <a href="/wiki/Commodore_International" title="Commodore International">Commodore</a>, and <a href="/wiki/Tandy_Computers" class="mw-redirect" title="Tandy Computers">Tandy</a>.<sup id="cite_ref-29" class="reference"><a href="#cite_note-29"><span class="cite-bracket">&#91;</span>27<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-30" class="reference"><a href="#cite_note-30"><span class="cite-bracket">&#91;</span>28<span class="cite-bracket">&#93;</span></a></sup> </p><p>On December 12, 1980, Apple (ticker symbol "AAPL") went public selling 4.6 million shares at $22 per share ($.10 per share when adjusting for <a href="/wiki/Stock_split" title="Stock split">stock splits</a> as of September&#160;3,&#32;2022<sup class="plainlinks noexcerpt noprint asof-tag update" style="display:none;"><a class="external text" href="https://en.wikipedia.org/w/index.php?title=Apple_Inc.&amp;action=edit">&#91;update&#93;</a></sup>),<sup id="cite_ref-Apple_FAQ_22-1" class="reference"><a href="#cite_note-Apple_FAQ-22"><span class="cite-bracket">&#91;</span>20<span class="cite-bracket">&#93;</span></a></sup> generating over $100&#160;million, which was more capital than any IPO since <a href="/wiki/Ford_Motor_Company" title="Ford Motor Company">Ford Motor Company</a> in 1956.<sup id="cite_ref-EDNAAPLSTOCK_31-0" class="reference"><a href="#cite_note-EDNAAPLSTOCK-31"><span class="cite-bracket">&#91;</span>29<span class="cite-bracket">&#93;</span></a></sup> By the end of the day, around 300&#160;millionaires were created, including Jobs and Wozniak, from a stock price of $29 per share<sup id="cite_ref-DEDIPO_32-0" class="reference"><a href="#cite_note-DEDIPO-32"><span class="cite-bracket">&#91;</span>30<span class="cite-bracket">&#93;</span></a></sup> and a market cap of $1.778&#160;billion.<sup id="cite_ref-EDNAAPLSTOCK_31-1" class="reference"><a href="#cite_note-EDNAAPLSTOCK-31"><span class="cite-bracket">&#91;</span>29<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-DEDIPO_32-1" class="reference"><a href="#cite_note-DEDIPO-32"><span class="cite-bracket">&#91;</span>30<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="1980–1990:_Success_with_Macintosh"><span id="1980.E2.80.931990:_Success_with_Macintosh"></span>1980–1990: Success with Macintosh</h3></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">See also: <a href="/wiki/List_of_Mac_models" title="List of Mac models">List of Mac models</a> and <a href="/wiki/Timeline_of_the_Apple_II_family" class="mw-redirect" title="Timeline of the Apple II family">Timeline of the Apple II family</a></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Steve_Jobs_and_Macintosh_computer,_January_1984,_by_Bernard_Gotfryd_-_edited_2.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/0/0f/Steve_Jobs_and_Macintosh_computer%2C_January_1984%2C_by_Bernard_Gotfryd_-_edited_2.jpg/220px-Steve_Jobs_and_Macintosh_computer%2C_January_1984%2C_by_Bernard_Gotfryd_-_edited_2.jpg" decoding="async" width="220" height="324" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/0/0f/Steve_Jobs_and_Macintosh_computer%2C_January_1984%2C_by_Bernard_Gotfryd_-_edited_2.jpg/330px-Steve_Jobs_and_Macintosh_computer%2C_January_1984%2C_by_Bernard_Gotfryd_-_edited_2.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/0/0f/Steve_Jobs_and_Macintosh_computer%2C_January_1984%2C_by_Bernard_Gotfryd_-_edited_2.jpg/440px-Steve_Jobs_and_Macintosh_computer%2C_January_1984%2C_by_Bernard_Gotfryd_-_edited_2.jpg 2x" data-file-width="3340" data-file-height="4918" /></a><figcaption><a href="/wiki/Steve_Jobs" title="Steve Jobs">Steve Jobs</a> in 1984 with the <a href="/wiki/Macintosh_128k" class="mw-redirect" title="Macintosh 128k">Macintosh</a>, the first mass-market personal computer to feature an integral <a href="/wiki/Graphical_user_interface" title="Graphical user interface">graphical user interface</a> and <a href="/wiki/Computer_mouse" title="Computer mouse">mouse</a></figcaption></figure> <p>In December 1979, Steve Jobs and Apple employees, including <a href="/wiki/Jef_Raskin" title="Jef Raskin">Jef Raskin</a>, visited <a href="/wiki/Xerox_PARC" class="mw-redirect" title="Xerox PARC">Xerox PARC</a>, where they observed the <a href="/wiki/Xerox_Alto" title="Xerox Alto">Xerox Alto</a>, featuring a <a href="/wiki/Graphical_user_interface" title="Graphical user interface">graphical user interface</a> (GUI). Apple subsequently negotiated access to PARC's technology, leading to Apple's option to buy shares at a preferential rate. This visit influenced Jobs to implement a GUI in Apple's products, starting with the <a href="/wiki/Apple_Lisa" title="Apple Lisa">Apple Lisa</a>. Despite being pioneering as a mass-marketed GUI computer, the Lisa suffered from high costs and limited software options, leading to commercial failure. </p><p>Jobs, angered by being pushed off the Lisa team, took over the company's <a href="/wiki/Macintosh" class="mw-redirect" title="Macintosh">Macintosh</a> division. Wozniak and Raskin had envisioned the Macintosh as a low-cost computer with a text-based interface like the Apple II, but a plane crash in 1981 forced Wozniak to step back from the project. Jobs quickly redefined the Macintosh as a graphical system that would be cheaper than the Lisa, undercutting his former division.<sup id="cite_ref-TheVerge_33-0" class="reference"><a href="#cite_note-TheVerge-33"><span class="cite-bracket">&#91;</span>31<span class="cite-bracket">&#93;</span></a></sup> Jobs was also hostile to the Apple II division, which at the time, generated most of the company's revenue.<sup id="cite_ref-rice19850415_34-0" class="reference"><a href="#cite_note-rice19850415-34"><span class="cite-bracket">&#91;</span>32<span class="cite-bracket">&#93;</span></a></sup> </p><p>In 1984, Apple launched the Macintosh, the first personal computer without a bundled <a href="/wiki/Programming_language" title="Programming language">programming language</a>.<sup id="cite_ref-IsProgramingObsolete_35-0" class="reference"><a href="#cite_note-IsProgramingObsolete-35"><span class="cite-bracket">&#91;</span>33<span class="cite-bracket">&#93;</span></a></sup> Its debut was signified by "<a href="/wiki/1984_(advertisement)" title="1984 (advertisement)">1984</a>", a <span style="white-space: nowrap">US$1.5</span><span class="nowrap">&#160;</span>million television advertisement directed by <a href="/wiki/Ridley_Scott" title="Ridley Scott">Ridley Scott</a> that aired during the third quarter of <a href="/wiki/Super_Bowl_XVIII" title="Super Bowl XVIII">Super Bowl XVIII</a> on January 22, 1984.<sup id="cite_ref-36" class="reference"><a href="#cite_note-36"><span class="cite-bracket">&#91;</span>34<span class="cite-bracket">&#93;</span></a></sup> This was hailed as a watershed event for Apple's success<sup id="cite_ref-37" class="reference"><a href="#cite_note-37"><span class="cite-bracket">&#91;</span>35<span class="cite-bracket">&#93;</span></a></sup> and was called a "masterpiece" by <a href="/wiki/CNN" title="CNN">CNN</a><sup id="cite_ref-38" class="reference"><a href="#cite_note-38"><span class="cite-bracket">&#91;</span>36<span class="cite-bracket">&#93;</span></a></sup> and one of the greatest TV advertisements of all time by <i><a href="/wiki/TV_Guide" title="TV Guide">TV Guide</a></i>.<sup id="cite_ref-39" class="reference"><a href="#cite_note-39"><span class="cite-bracket">&#91;</span>37<span class="cite-bracket">&#93;</span></a></sup> </p><p>The advertisement created great interest in <a href="/wiki/Macintosh_128K" title="Macintosh 128K">Macintosh</a>, and sales were initially good, but began to taper off dramatically after the first three months as reviews started to come in. Jobs had required <span class="nowrap">128 kilobytes</span> of RAM, which limited its speed and software in favor of aspiring for a projected price point of <span style="white-space: nowrap">$1,000</span>&#32;(equivalent to $2,900 in 2023). The Macintosh shipped for <span style="white-space: nowrap">$2,495</span>&#32;(equivalent to $7,300 in 2023), a price panned by critics due to its slow performance.<sup id="cite_ref-40" class="reference"><a href="#cite_note-40"><span class="cite-bracket">&#91;</span>38<span class="cite-bracket">&#93;</span></a></sup><sup class="reference nowrap"><span title="Page / location: 195">&#58;&#8202;195&#8202;</span></sup> In early 1985, this sales slump triggered a power struggle between Steve Jobs and CEO <a href="/wiki/John_Sculley" title="John Sculley">John Sculley</a>, who had been hired away from <a href="/wiki/PepsiCo" title="PepsiCo">Pepsi</a> two years earlier by Jobs<sup id="cite_ref-41" class="reference"><a href="#cite_note-41"><span class="cite-bracket">&#91;</span>39<span class="cite-bracket">&#93;</span></a></sup> saying, "Do you want to sell sugar water for the rest of your life or come with me and change the world?"<sup id="cite_ref-42" class="reference"><a href="#cite_note-42"><span class="cite-bracket">&#91;</span>40<span class="cite-bracket">&#93;</span></a></sup> Sculley removed Jobs as the head of the Macintosh division, with unanimous support from the Apple board of directors.<sup id="cite_ref-43" class="reference"><a href="#cite_note-43"><span class="cite-bracket">&#91;</span>41<span class="cite-bracket">&#93;</span></a></sup> </p><p>The board of directors instructed Sculley to contain Jobs and his ability to launch expensive forays into untested products. Rather than submit to Sculley's direction, Jobs attempted to oust him from leadership.<sup id="cite_ref-FOOTNOTELinzmayer2004156–157_44-0" class="reference"><a href="#cite_note-FOOTNOTELinzmayer2004156–157-44"><span class="cite-bracket">&#91;</span>42<span class="cite-bracket">&#93;</span></a></sup> <a href="/wiki/Jean-Louis_Gass%C3%A9e" title="Jean-Louis Gassée">Jean-Louis Gassée</a> informed Sculley that Jobs had been attempting to organize a <a href="/wiki/Coup_d%27%C3%A9tat#Other" title="Coup d&#39;état">boardroom coup</a> and called an emergency meeting at which Apple's executive staff sided with Sculley and stripped Jobs of all operational duties.<sup id="cite_ref-FOOTNOTELinzmayer2004156–157_44-1" class="reference"><a href="#cite_note-FOOTNOTELinzmayer2004156–157-44"><span class="cite-bracket">&#91;</span>42<span class="cite-bracket">&#93;</span></a></sup> Jobs resigned from Apple in September 1985 and took several Apple employees with him to found <a href="/wiki/NeXT" title="NeXT">NeXT</a>.<sup id="cite_ref-45" class="reference"><a href="#cite_note-45"><span class="cite-bracket">&#91;</span>43<span class="cite-bracket">&#93;</span></a></sup> Wozniak had also quit his active employment at Apple earlier in 1985 to pursue other ventures, expressing his frustration with Apple's treatment of the Apple II division and stating that the company had "been going in the wrong direction for the last five years".<sup id="cite_ref-rice19850415_34-1" class="reference"><a href="#cite_note-rice19850415-34"><span class="cite-bracket">&#91;</span>32<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-wozemployee_46-0" class="reference"><a href="#cite_note-wozemployee-46"><span class="cite-bracket">&#91;</span>44<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-47" class="reference"><a href="#cite_note-47"><span class="cite-bracket">&#91;</span>45<span class="cite-bracket">&#93;</span></a></sup> Wozniak remained employed by Apple as a representative,<sup id="cite_ref-wozemployee_46-1" class="reference"><a href="#cite_note-wozemployee-46"><span class="cite-bracket">&#91;</span>44<span class="cite-bracket">&#93;</span></a></sup> receiving a stipend estimated to be $120,000 per year.<sup id="cite_ref-iWoz_19-1" class="reference"><a href="#cite_note-iWoz-19"><span class="cite-bracket">&#91;</span>17<span class="cite-bracket">&#93;</span></a></sup> Jobs and Wozniak remained Apple shareholders following their departures.<sup id="cite_ref-wozstock_48-0" class="reference"><a href="#cite_note-wozstock-48"><span class="cite-bracket">&#91;</span>46<span class="cite-bracket">&#93;</span></a></sup> </p><p>After the departures of Jobs and Wozniak in 1985, Sculley launched the <a href="/wiki/Macintosh_512K" title="Macintosh 512K">Macintosh 512K</a> that year with quadruple the RAM, and introduced the <a href="/wiki/LaserWriter" title="LaserWriter">LaserWriter</a>, the first reasonably priced <a href="/wiki/PostScript" title="PostScript">PostScript</a> <a href="/wiki/Laser_printer" class="mw-redirect" title="Laser printer">laser printer</a>. <a href="/wiki/PageMaker" class="mw-redirect" title="PageMaker">PageMaker</a>, an early <a href="/wiki/Desktop_publishing" title="Desktop publishing">desktop publishing</a> application taking advantage of the PostScript language, was also released by <a href="/wiki/Aldus_Corporation" title="Aldus Corporation">Aldus Corporation</a> in July 1985.<sup id="cite_ref-FOOTNOTELinzmayer2004158–159_49-0" class="reference"><a href="#cite_note-FOOTNOTELinzmayer2004158–159-49"><span class="cite-bracket">&#91;</span>47<span class="cite-bracket">&#93;</span></a></sup> It has been suggested that the combination of Macintosh, LaserWriter, and PageMaker was responsible for the creation of the <a href="/wiki/Desktop_publishing" title="Desktop publishing">desktop publishing</a> market.<sup id="cite_ref-50" class="reference"><a href="#cite_note-50"><span class="cite-bracket">&#91;</span>48<span class="cite-bracket">&#93;</span></a></sup> </p><p>This dominant position in the desktop publishing market<sup id="cite_ref-51" class="reference"><a href="#cite_note-51"><span class="cite-bracket">&#91;</span>49<span class="cite-bracket">&#93;</span></a></sup> allowed the company to focus on higher price points, the so-called "high-right policy" named for the position on a chart of price vs. profits. Newer models selling at higher price points offered higher <a href="/wiki/Profit_margin" title="Profit margin">profit margin</a>, and appeared to have no effect on total sales as <a href="/wiki/Power_user" title="Power user">power users</a> snapped up every increase in speed. Although some worried about pricing themselves out of the market, the high-right policy was in full force by the mid-1980s, due to Jean-Louis Gassée's slogan of "fifty-five or die", referring to the 55% <a href="/wiki/Profit_margin" title="Profit margin">profit margins</a> of the <a href="/wiki/Macintosh_II" title="Macintosh II">Macintosh II</a>.<sup id="cite_ref-insidestoryCarlton_52-0" class="reference"><a href="#cite_note-insidestoryCarlton-52"><span class="cite-bracket">&#91;</span>50<span class="cite-bracket">&#93;</span></a></sup><sup class="reference nowrap"><span title="Page / location: 79–80">&#58;&#8202;79–80&#8202;</span></sup> </p><p>This policy began to backfire late in the decade as desktop publishing programs appeared on <a href="/wiki/IBM_PC_compatible" class="mw-redirect" title="IBM PC compatible">IBM PC compatibles</a> with some of the same functionality of the Macintosh at far lower price points. The company lost its dominant position in the desktop publishing market and estranged many of its original consumer customer base who could no longer afford Apple products. The <a href="/wiki/Economics_of_Christmas" title="Economics of Christmas">Christmas season</a> of 1989 was the first in the company's history to have declining sales, which led to a 20% drop in Apple's stock price.<sup id="cite_ref-insidestoryCarlton_52-1" class="reference"><a href="#cite_note-insidestoryCarlton-52"><span class="cite-bracket">&#91;</span>50<span class="cite-bracket">&#93;</span></a></sup><sup class="reference nowrap"><span title="Page / location: 117–129">&#58;&#8202;117–129&#8202;</span></sup> During this period, the relationship between Sculley and Gassée deteriorated, leading Sculley to effectively demote Gassée in January 1990 by appointing <a href="/wiki/Michael_Spindler" title="Michael Spindler">Michael Spindler</a> as the <a href="/wiki/Chief_operating_officer" title="Chief operating officer">chief operating officer</a>.<sup id="cite_ref-FOOTNOTELinzmayer2004184–185_53-0" class="reference"><a href="#cite_note-FOOTNOTELinzmayer2004184–185-53"><span class="cite-bracket">&#91;</span>51<span class="cite-bracket">&#93;</span></a></sup> Gassée left the company later that year to set up a rival, <a href="/wiki/Be_Inc." title="Be Inc.">Be Inc.</a><sup id="cite_ref-FOOTNOTELinzmayer2004160_54-0" class="reference"><a href="#cite_note-FOOTNOTELinzmayer2004160-54"><span class="cite-bracket">&#91;</span>52<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="1990–1997:_Decline_and_restructuring"><span id="1990.E2.80.931997:_Decline_and_restructuring"></span>1990–1997: Decline and restructuring</h3></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Apple_macintosh_lcII.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/d/d3/Apple_macintosh_lcII.jpg/220px-Apple_macintosh_lcII.jpg" decoding="async" width="220" height="165" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/d/d3/Apple_macintosh_lcII.jpg/330px-Apple_macintosh_lcII.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/d/d3/Apple_macintosh_lcII.jpg/440px-Apple_macintosh_lcII.jpg 2x" data-file-width="800" data-file-height="600" /></a><figcaption>Macintosh <a href="/wiki/LC_II" class="mw-redirect" title="LC II">LC II</a></figcaption></figure> <p>The company pivoted strategy and, in October 1990, introduced three lower-cost models: the <a href="/wiki/Macintosh_Classic" title="Macintosh Classic">Macintosh Classic</a>, the <a href="/wiki/Macintosh_LC" title="Macintosh LC">Macintosh LC</a>, and the <a href="/wiki/Macintosh_IIsi" title="Macintosh IIsi">Macintosh IIsi</a>, all of which generated significant sales due to pent-up demand.<sup id="cite_ref-FOOTNOTELinzmayer2004128_55-0" class="reference"><a href="#cite_note-FOOTNOTELinzmayer2004128-55"><span class="cite-bracket">&#91;</span>53<span class="cite-bracket">&#93;</span></a></sup> In 1991, Apple introduced the hugely successful <a href="/wiki/PowerBook_100_series" title="PowerBook 100 series">PowerBook</a> with a design that set the current shape for almost all modern laptops. The same year, Apple introduced <a href="/wiki/System_7" title="System 7">System 7</a>, a major upgrade to the Macintosh operating system, adding color to the interface and introducing new networking capabilities. </p><p> The success of the lower-cost Macs and PowerBook brought increasing revenue.<sup id="cite_ref-lemsculley_56-0" class="reference"><a href="#cite_note-lemsculley-56"><span class="cite-bracket">&#91;</span>54<span class="cite-bracket">&#93;</span></a></sup> For some time, Apple was doing very well, introducing fresh new products at increasing profits. The magazine <i><a href="/wiki/MacAddict" class="mw-redirect" title="MacAddict">MacAddict</a></i> named the period between 1989 and 1991 as the "first golden age" of the Macintosh.<sup id="cite_ref-57" class="reference"><a href="#cite_note-57"><span class="cite-bracket">&#91;</span>55<span class="cite-bracket">&#93;</span></a></sup></p><figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Apple_PenLite_prototype,_1992.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/0/05/Apple_PenLite_prototype%2C_1992.jpg/220px-Apple_PenLite_prototype%2C_1992.jpg" decoding="async" width="220" height="134" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/0/05/Apple_PenLite_prototype%2C_1992.jpg/330px-Apple_PenLite_prototype%2C_1992.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/0/05/Apple_PenLite_prototype%2C_1992.jpg/440px-Apple_PenLite_prototype%2C_1992.jpg 2x" data-file-width="3823" data-file-height="2321" /></a><figcaption>The <a href="/wiki/PenLite" class="mw-redirect" title="PenLite">PenLite</a> is Apple's first tablet computer prototype, created in 1992 to bring the Mac OS to a tablet. It was canceled in favor of the <a href="/wiki/Newton_(platform)" class="mw-redirect" title="Newton (platform)">Newton</a>.<sup id="cite_ref-58" class="reference"><a href="#cite_note-58"><span class="cite-bracket">&#91;</span>56<span class="cite-bracket">&#93;</span></a></sup></figcaption></figure> <p>The success of lower-cost consumer Macs, especially the LC, cannibalized higher-priced machines. To address this, management introduced several new brands, selling largely identical machines at different price points, for different markets: the high-end <a href="/wiki/Macintosh_Quadra" title="Macintosh Quadra">Quadra</a> series, the mid-range <a href="/wiki/Macintosh_Centris" title="Macintosh Centris">Centris</a> series, and the consumer-marketed <a href="/wiki/Performa" class="mw-redirect" title="Performa">Performa</a> series. This led to significant consumer confusion between so many models.<sup id="cite_ref-vawperforma_59-0" class="reference"><a href="#cite_note-vawperforma-59"><span class="cite-bracket">&#91;</span>57<span class="cite-bracket">&#93;</span></a></sup> </p><p>In 1993, the <a href="/wiki/Apple_II" title="Apple II">Apple II</a> series was discontinued. It was expensive to produce, and the company decided it was still absorbing sales from lower-cost Macintosh models. After the launch of the LC, Apple encouraged developers to create applications for Macintosh rather than Apple II, and authorized salespersons to redirect consumers from Apple II and toward Macintosh.<sup id="cite_ref-60" class="reference"><a href="#cite_note-60"><span class="cite-bracket">&#91;</span>58<span class="cite-bracket">&#93;</span></a></sup> The <a href="/wiki/Apple_IIe" title="Apple IIe">Apple IIe</a> was discontinued in 1993.<sup id="cite_ref-61" class="reference"><a href="#cite_note-61"><span class="cite-bracket">&#91;</span>59<span class="cite-bracket">&#93;</span></a></sup> </p><p>Apple experimented with several other unsuccessful consumer targeted products during the 1990s, including <a href="/wiki/QuickTake" class="mw-redirect" title="QuickTake">QuickTake</a> <a href="/wiki/Digital_camera" title="Digital camera">digital cameras</a>, <a href="/wiki/PowerCD" title="PowerCD">PowerCD</a> portable CD audio players, <a href="/wiki/AppleDesign_Powered_Speakers" class="mw-redirect" title="AppleDesign Powered Speakers">speakers</a>, the <a href="/wiki/Apple_Pippin" title="Apple Pippin">Pippin</a> video game console, the <a href="/wiki/EWorld" title="EWorld">eWorld</a> online service, and <a href="/wiki/Apple_Interactive_Television_Box" title="Apple Interactive Television Box">Apple Interactive Television Box</a>. Enormous resources were invested in the problematic <a href="/wiki/Newton_(platform)" class="mw-redirect" title="Newton (platform)">Newton</a> tablet division, based on John Sculley's unrealistic market forecasts.<sup id="cite_ref-62" class="reference"><a href="#cite_note-62"><span class="cite-bracket">&#91;</span>60<span class="cite-bracket">&#93;</span></a></sup> </p><p>Throughout this period, Microsoft continued to gain market share with <a href="/wiki/Windows" class="mw-redirect" title="Windows">Windows</a> by focusing on delivering software to inexpensive personal computers, while Apple was delivering a richly engineered but expensive experience.<sup id="cite_ref-63" class="reference"><a href="#cite_note-63"><span class="cite-bracket">&#91;</span>61<span class="cite-bracket">&#93;</span></a></sup> Apple relied on high profit margins and never developed a clear response; it sued Microsoft for making a GUI similar to the <a href="/wiki/Apple_Lisa" title="Apple Lisa">Lisa</a> in <i><a href="/wiki/Apple_Computer,_Inc._v._Microsoft_Corp." title="Apple Computer, Inc. v. Microsoft Corp.">Apple Computer, Inc. v. Microsoft Corp.</a></i><sup id="cite_ref-lemms_64-0" class="reference"><a href="#cite_note-lemms-64"><span class="cite-bracket">&#91;</span>62<span class="cite-bracket">&#93;</span></a></sup> The lawsuit dragged on for years and was finally dismissed. The major product flops and the rapid loss of market share to Windows sullied Apple's reputation, and in 1993 Sculley was replaced as CEO by <a href="/wiki/Michael_Spindler" title="Michael Spindler">Michael Spindler</a>.<sup id="cite_ref-65" class="reference"><a href="#cite_note-65"><span class="cite-bracket">&#91;</span>63<span class="cite-bracket">&#93;</span></a></sup> </p> <figure class="mw-default-size mw-halign-left" typeof="mw:File/Thumb"><a href="/wiki/File:PowerMac_6100-66b.JPG" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/a/a4/PowerMac_6100-66b.JPG/220px-PowerMac_6100-66b.JPG" decoding="async" width="220" height="91" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/a/a4/PowerMac_6100-66b.JPG/330px-PowerMac_6100-66b.JPG 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/a/a4/PowerMac_6100-66b.JPG/440px-PowerMac_6100-66b.JPG 2x" data-file-width="7007" data-file-height="2914" /></a><figcaption>The <a href="/wiki/Power_Macintosh_6100" title="Power Macintosh 6100">Power Macintosh 6100</a>, introduced in 1994, was Apple's first new home computer model after the switch to <a href="/wiki/PowerPC" title="PowerPC">PowerPC</a> processors.</figcaption></figure> <p>Under Spindler, Apple, <a href="/wiki/IBM" title="IBM">IBM</a>, and <a href="/wiki/Motorola" title="Motorola">Motorola</a> formed the <a href="/wiki/AIM_alliance" title="AIM alliance">AIM alliance</a> in 1994 to create a new computing platform (the <a href="/wiki/PowerPC_Reference_Platform" title="PowerPC Reference Platform">PowerPC Reference Platform</a> or PReP), with IBM and Motorola hardware coupled with Apple software. The AIM alliance hoped that PReP's performance and Apple's software would leave the PC far behind and thus counter the dominance of Windows. That year, Apple introduced the <a href="/wiki/Power_Macintosh" title="Power Macintosh">Power Macintosh</a>, the first of many computers with Motorola's <a href="/wiki/PowerPC" title="PowerPC">PowerPC</a> processor.<sup id="cite_ref-66" class="reference"><a href="#cite_note-66"><span class="cite-bracket">&#91;</span>64<span class="cite-bracket">&#93;</span></a></sup> </p><p>In the wake of the alliance, Apple opened up to the idea of allowing Motorola and other companies to build <a href="/wiki/Macintosh_clone" title="Macintosh clone">Macintosh clones</a>. Over the next two years, 75 distinct Macintosh clone models were introduced. However, by 1996, Apple executives were worried that the clones were cannibalizing sales of its own high-end computers, where profit margins were highest.<sup id="cite_ref-FOOTNOTELinzmayer2004&#91;httpsbooksgooglecombooksidmXnw5tM8QRwCpgPA254_254–256&#93;_67-0" class="reference"><a href="#cite_note-FOOTNOTELinzmayer2004[httpsbooksgooglecombooksidmXnw5tM8QRwCpgPA254_254–256]-67"><span class="cite-bracket">&#91;</span>65<span class="cite-bracket">&#93;</span></a></sup> </p><p>In 1996, Spindler was replaced as CEO by <a href="/wiki/Gil_Amelio" title="Gil Amelio">Gil Amelio</a>, who was hired for his reputation as a corporate rehabilitator. Amelio made deep changes, including extensive layoffs and cost-cutting.<sup id="cite_ref-68" class="reference"><a href="#cite_note-68"><span class="cite-bracket">&#91;</span>66<span class="cite-bracket">&#93;</span></a></sup> </p><p>This period was also marked by numerous failed attempts to modernize the Macintosh operating system (MacOS). The original Macintosh operating system (<a href="/wiki/System_1" title="System 1">System 1</a>) was not built for multitasking (running several applications at once). The company attempted to correct this by introducing <a href="/wiki/Cooperative_multitasking" title="Cooperative multitasking">cooperative multitasking</a> in System 5, but still decided it needed a more modern approach.<sup id="cite_ref-69" class="reference"><a href="#cite_note-69"><span class="cite-bracket">&#91;</span>67<span class="cite-bracket">&#93;</span></a></sup> This led to the <a href="/wiki/Taligent" title="Taligent">Pink</a> project in 1988, <a href="/wiki/A/UX" title="A/UX">A/UX</a> that same year, <a href="/wiki/Copland_(operating_system)" title="Copland (operating system)">Copland</a> in 1994, and evaluated the purchase of <a href="/wiki/BeOS" title="BeOS">BeOS</a> in 1996. Talks with Be stalled when the CEO, former Apple executive <a href="/wiki/Jean-Louis_Gass%C3%A9e" title="Jean-Louis Gassée">Jean-Louis Gassée</a>, demanded $300&#160;million in contrast to Apple's $125&#160;million offer.<sup id="cite_ref-70" class="reference"><a href="#cite_note-70"><span class="cite-bracket">&#91;</span>68<span class="cite-bracket">&#93;</span></a></sup> Only weeks away from <a href="/wiki/Bankruptcy" title="Bankruptcy">bankruptcy</a>,<sup id="cite_ref-71" class="reference"><a href="#cite_note-71"><span class="cite-bracket">&#91;</span>69<span class="cite-bracket">&#93;</span></a></sup> Apple's board preferred <a href="/wiki/NeXTSTEP" title="NeXTSTEP">NeXTSTEP</a> and purchased <a href="/wiki/NeXT" title="NeXT">NeXT</a> in late 1996 for $400&#160;million, retaining <a href="/wiki/Steve_Jobs" title="Steve Jobs">Steve Jobs</a>.<sup id="cite_ref-72" class="reference"><a href="#cite_note-72"><span class="cite-bracket">&#91;</span>70<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="1997–2007:_Return_to_profitability"><span id="1997.E2.80.932007:_Return_to_profitability"></span>1997–2007: Return to profitability</h3></div> <p>The NeXT acquisition was finalized on February 9, 1997,<sup id="cite_ref-archive_73-0" class="reference"><a href="#cite_note-archive-73"><span class="cite-bracket">&#91;</span>71<span class="cite-bracket">&#93;</span></a></sup> and the board brought Jobs back to Apple as an advisor. On July 9, 1997, Jobs staged a boardroom coup that resulted in Amelio's resignation after overseeing a three-year record-low stock price and crippling financial losses. The board named Jobs as interim CEO and he immediately reviewed the product lineup. Jobs canceled 70% of models, ending 3,000 jobs and paring to the core of its computer offerings.<sup id="cite_ref-:0_74-0" class="reference"><a href="#cite_note-:0-74"><span class="cite-bracket">&#91;</span>72<span class="cite-bracket">&#93;</span></a></sup> </p><p>The next month, in August 1997, Steve Jobs convinced Microsoft to make a $150&#160;million investment in Apple and a commitment to continue developing Mac software.<sup id="cite_ref-75" class="reference"><a href="#cite_note-75"><span class="cite-bracket">&#91;</span>73<span class="cite-bracket">&#93;</span></a></sup> This was seen as an "antitrust insurance policy" for Microsoft which had recently settled with the Department of Justice over anti-competitive practices in the <i><a href="/wiki/United_States_v._Microsoft_Corp." title="United States v. Microsoft Corp.">United States v. Microsoft Corp.</a></i> case.<sup id="cite_ref-76" class="reference"><a href="#cite_note-76"><span class="cite-bracket">&#91;</span>74<span class="cite-bracket">&#93;</span></a></sup> Around then, Jobs donated Apple's internal library and archives to <a href="/wiki/Stanford_University" title="Stanford University">Stanford University</a>, to focus more on the present and the future rather than the past.<sup id="cite_ref-77" class="reference"><a href="#cite_note-77"><span class="cite-bracket">&#91;</span>75<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-78" class="reference"><a href="#cite_note-78"><span class="cite-bracket">&#91;</span>76<span class="cite-bracket">&#93;</span></a></sup> He ended the Mac clone deals and in September 1997, purchased the largest clone maker, <a href="/wiki/Power_Computing" class="mw-redirect" title="Power Computing">Power Computing</a>.<sup id="cite_ref-79" class="reference"><a href="#cite_note-79"><span class="cite-bracket">&#91;</span>77<span class="cite-bracket">&#93;</span></a></sup> On November 10, 1997, the <a href="/wiki/Apple_Store_(online)" class="mw-redirect" title="Apple Store (online)">Apple Store website</a> launched, which was tied to a new build-to-order manufacturing model similar to PC manufacturer <a href="/wiki/Dell" title="Dell">Dell</a>'s success.<sup id="cite_ref-80" class="reference"><a href="#cite_note-80"><span class="cite-bracket">&#91;</span>78<span class="cite-bracket">&#93;</span></a></sup> The moves paid off for Jobs; at the end of his first year as CEO, the company had a $309&#160;million profit.<sup id="cite_ref-:0_74-1" class="reference"><a href="#cite_note-:0-74"><span class="cite-bracket">&#91;</span>72<span class="cite-bracket">&#93;</span></a></sup> </p> <style data-mw-deduplicate="TemplateStyles:r1237032888/mw-parser-output/.tmulti">.mw-parser-output .tmulti .multiimageinner{display:flex;flex-direction:column}.mw-parser-output .tmulti .trow{display:flex;flex-direction:row;clear:left;flex-wrap:wrap;width:100%;box-sizing:border-box}.mw-parser-output .tmulti .tsingle{margin:1px;float:left}.mw-parser-output .tmulti .theader{clear:both;font-weight:bold;text-align:center;align-self:center;background-color:transparent;width:100%}.mw-parser-output .tmulti .thumbcaption{background-color:transparent}.mw-parser-output .tmulti .text-align-left{text-align:left}.mw-parser-output .tmulti .text-align-right{text-align:right}.mw-parser-output .tmulti .text-align-center{text-align:center}@media all and (max-width:720px){.mw-parser-output .tmulti .thumbinner{width:100%!important;box-sizing:border-box;max-width:none!important;align-items:center}.mw-parser-output .tmulti .trow{justify-content:center}.mw-parser-output .tmulti .tsingle{float:none!important;max-width:100%!important;box-sizing:border-box;text-align:center}.mw-parser-output .tmulti .tsingle .thumbcaption{text-align:left}.mw-parser-output .tmulti .trow>.thumbcaption{text-align:center}}@media screen{html.skin-theme-clientpref-night .mw-parser-output .tmulti .multiimageinner img{background-color:white}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .tmulti .multiimageinner img{background-color:white}}</style><div class="thumb tmulti tright"><div class="thumbinner multiimageinner" style="width:242px;max-width:242px"><div class="trow"><div class="tsingle" style="width:131px;max-width:131px"><div class="thumbimage" style="height:120px;overflow:hidden"><span typeof="mw:File"><a href="/wiki/File:IMac_G3_Bondi_Blue,_three-quarters_view.png" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/d/db/IMac_G3_Bondi_Blue%2C_three-quarters_view.png/129px-IMac_G3_Bondi_Blue%2C_three-quarters_view.png" decoding="async" width="129" height="120" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/d/db/IMac_G3_Bondi_Blue%2C_three-quarters_view.png/194px-IMac_G3_Bondi_Blue%2C_three-quarters_view.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/d/db/IMac_G3_Bondi_Blue%2C_three-quarters_view.png/258px-IMac_G3_Bondi_Blue%2C_three-quarters_view.png 2x" data-file-width="3869" data-file-height="3608" /></a></span></div><div class="thumbcaption">iMac</div></div><div class="tsingle" style="width:107px;max-width:107px"><div class="thumbimage" style="height:120px;overflow:hidden"><span typeof="mw:File"><a href="/wiki/File:Clamshell_iBook_G3.jpg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/e/e9/Clamshell_iBook_G3.jpg/105px-Clamshell_iBook_G3.jpg" decoding="async" width="105" height="121" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/e/e9/Clamshell_iBook_G3.jpg/158px-Clamshell_iBook_G3.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/e/e9/Clamshell_iBook_G3.jpg/210px-Clamshell_iBook_G3.jpg 2x" data-file-width="398" data-file-height="458" /></a></span></div><div class="thumbcaption">iBook</div></div></div><div class="trow"><div class="tsingle" style="width:132px;max-width:132px"><div class="thumbimage" style="height:103px;overflow:hidden"><span typeof="mw:File"><a href="/wiki/File:Apple_Yosemite.JPG" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/a/a2/Apple_Yosemite.JPG/130px-Apple_Yosemite.JPG" decoding="async" width="130" height="104" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/a/a2/Apple_Yosemite.JPG/195px-Apple_Yosemite.JPG 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/a/a2/Apple_Yosemite.JPG/260px-Apple_Yosemite.JPG 2x" data-file-width="2144" data-file-height="1715" /></a></span></div><div class="thumbcaption">Power Macintosh G3</div></div><div class="tsingle" style="width:106px;max-width:106px"><div class="thumbimage" style="height:103px;overflow:hidden"><span typeof="mw:File"><a href="/wiki/File:Apple_PowerBook_G3_500_Pismo-2763.jpg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/7/77/Apple_PowerBook_G3_500_Pismo-2763.jpg/104px-Apple_PowerBook_G3_500_Pismo-2763.jpg" decoding="async" width="104" height="104" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/7/77/Apple_PowerBook_G3_500_Pismo-2763.jpg/156px-Apple_PowerBook_G3_500_Pismo-2763.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/7/77/Apple_PowerBook_G3_500_Pismo-2763.jpg/208px-Apple_PowerBook_G3_500_Pismo-2763.jpg 2x" data-file-width="3159" data-file-height="3159" /></a></span></div><div class="thumbcaption">PowerBook G3</div></div></div></div></div> <p>On May 6, 1998, Apple introduced a new all-in-one computer reminiscent of the original Macintosh: the <a href="/wiki/IMac_G3" title="IMac G3">iMac</a>. The iMac was a huge success, with 800,000 units sold in its first five months,<sup id="cite_ref-800kimacs_81-0" class="reference"><a href="#cite_note-800kimacs-81"><span class="cite-bracket">&#91;</span>79<span class="cite-bracket">&#93;</span></a></sup> and ushered in major shifts in the industry by abandoning legacy technologies like the <a href="/wiki/Floppy_disk" title="Floppy disk"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1154941027"><span class="frac">3<span class="sr-only">+</span><span class="num">1</span>&#8260;<span class="den">2</span></span>-inch diskette</a>, being an early adopter of the <a href="/wiki/USB" title="USB">USB</a> connector, and coming pre-installed with Internet connectivity (the "i" in iMac)<sup id="cite_ref-Alyson_Raletz_82-0" class="reference"><a href="#cite_note-Alyson_Raletz-82"><span class="cite-bracket">&#91;</span>80<span class="cite-bracket">&#93;</span></a></sup> via Ethernet and a dial-up modem. Its striking teardrop shape and translucent materials were designed by <a href="/wiki/Jonathan_Ive" class="mw-redirect" title="Jonathan Ive">Jonathan Ive</a>, who had been hired by Amelio, and who collaborated with Jobs for more than a decade to reshape Apple's product design.<sup id="cite_ref-Time_83-0" class="reference"><a href="#cite_note-Time-83"><span class="cite-bracket">&#91;</span>81<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-84" class="reference"><a href="#cite_note-84"><span class="cite-bracket">&#91;</span>82<span class="cite-bracket">&#93;</span></a></sup> </p><p>A little more than a year later on July 21, 1999, Apple introduced the <a href="/wiki/IBook" title="IBook">iBook</a> consumer laptop. It culminated Jobs's strategy to produce only four products: refined versions of the <a href="/wiki/Power_Macintosh_G3" title="Power Macintosh G3">Power Macintosh G3</a> desktop and <a href="/wiki/PowerBook_G3" title="PowerBook G3">PowerBook G3</a> laptop for professionals, and the iMac desktop and iBook laptop for consumers. Jobs said the small product line allowed for a greater focus on quality and innovation.<sup id="cite_ref-85" class="reference"><a href="#cite_note-85"><span class="cite-bracket">&#91;</span>83<span class="cite-bracket">&#93;</span></a></sup> </p><p>Around then, Apple also completed numerous acquisitions to create a portfolio of digital media production software for both professionals and consumers. Apple acquired <a href="/wiki/Macromedia" title="Macromedia">Macromedia</a>'s Key Grip digital video editing software project which was launched as <a href="/wiki/Final_Cut_Pro" title="Final Cut Pro">Final Cut Pro</a> in April 1999.<sup id="cite_ref-86" class="reference"><a href="#cite_note-86"><span class="cite-bracket">&#91;</span>84<span class="cite-bracket">&#93;</span></a></sup> Key Grip's development also led to Apple's release of the consumer video-editing product <a href="/wiki/IMovie" title="IMovie">iMovie</a> in October 1999.<sup id="cite_ref-Bell_87-0" class="reference"><a href="#cite_note-Bell-87"><span class="cite-bracket">&#91;</span>85<span class="cite-bracket">&#93;</span></a></sup> Apple acquired the German company Astarte in April 2000, which had developed the <a href="/wiki/DVD_authoring" title="DVD authoring">DVD authoring</a> software DVDirector, which Apple repackaged as the professional-oriented <a href="/wiki/DVD_Studio_Pro" title="DVD Studio Pro">DVD Studio Pro</a>, and reused its technology to create <a href="/wiki/IDVD" title="IDVD">iDVD</a> for the consumer market.<sup id="cite_ref-Bell_87-1" class="reference"><a href="#cite_note-Bell-87"><span class="cite-bracket">&#91;</span>85<span class="cite-bracket">&#93;</span></a></sup> In 2000, Apple purchased the <a href="/wiki/SoundJam_MP" title="SoundJam MP">SoundJam MP</a> audio player software from <a href="/wiki/Casady_%26_Greene" title="Casady &amp; Greene">Casady &amp; Greene</a>. Apple renamed the program <a href="/wiki/ITunes" title="ITunes">iTunes</a>, and simplified the user interface and added CD burning.<sup id="cite_ref-88" class="reference"><a href="#cite_note-88"><span class="cite-bracket">&#91;</span>86<span class="cite-bracket">&#93;</span></a></sup> </p><p> In 2001, Apple changed course with three announcements. First, on March 24, 2001, Apple announced the release of a new modern operating system, <a href="/wiki/Mac_OS_X" class="mw-redirect" title="Mac OS X">Mac OS X</a>. This was after numerous failed attempts in the early 1990s, and several years of development. Mac OS X is based on <a href="/wiki/NeXTSTEP" title="NeXTSTEP">NeXTSTEP</a>, <a href="/wiki/OpenStep" title="OpenStep">OpenStep</a>, and <a href="/wiki/BSD_Unix" class="mw-redirect" title="BSD Unix">BSD Unix</a>, to combine the stability, reliability, and security of <a href="/wiki/Unix" title="Unix">Unix</a> with the ease of use of an overhauled user interface. Second, in May 2001, the first two <a href="/wiki/Apple_Store" title="Apple Store">Apple Store</a> retail locations opened in Virginia and California, offering an improved presentation of the company's products.<sup id="cite_ref-89" class="reference"><a href="#cite_note-89"><span class="cite-bracket">&#91;</span>87<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-First_stores_90-0" class="reference"><a href="#cite_note-First_stores-90"><span class="cite-bracket">&#91;</span>88<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-MacRumors_stores_91-0" class="reference"><a href="#cite_note-MacRumors_stores-91"><span class="cite-bracket">&#91;</span>89<span class="cite-bracket">&#93;</span></a></sup> At the time, many speculated that the stores would fail, but they became highly successful, and the first of more than 500 stores around the world.<sup id="cite_ref-fortune-best-retailer_92-0" class="reference"><a href="#cite_note-fortune-best-retailer-92"><span class="cite-bracket">&#91;</span>90<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-:1_93-0" class="reference"><a href="#cite_note-:1-93"><span class="cite-bracket">&#91;</span>91<span class="cite-bracket">&#93;</span></a></sup> Third, on October 23, 2001, the <a href="/wiki/IPod" title="IPod">iPod</a> portable digital audio player debuted. The product was first sold on November 10, 2001, and was extremely successful, with over 100&#160;million units sold within six years.<sup id="cite_ref-94" class="reference"><a href="#cite_note-94"><span class="cite-bracket">&#91;</span>92<span class="cite-bracket">&#93;</span></a></sup></p><figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:ITunes_Store_Songs_Sales.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/2/25/ITunes_Store_Songs_Sales.jpg/220px-ITunes_Store_Songs_Sales.jpg" decoding="async" width="220" height="118" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/2/25/ITunes_Store_Songs_Sales.jpg/330px-ITunes_Store_Songs_Sales.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/2/25/ITunes_Store_Songs_Sales.jpg/440px-ITunes_Store_Songs_Sales.jpg 2x" data-file-width="1026" data-file-height="552" /></a><figcaption>The iTunes Store was highly successful in shaping the legal <a href="/wiki/Music_download" title="Music download">music downloading</a> industry; chart shows the number of songs sold from 2003 to 2010.</figcaption></figure> <p>In 2003, the <a href="/wiki/ITunes_Store" title="ITunes Store">iTunes Store</a> was introduced with <a href="/wiki/Music_download" title="Music download">music downloads</a> for 99¢ a song and iPod integration. It quickly became the market leader in online music services, with over 5&#160;billion downloads by June 19, 2008.<sup id="cite_ref-95" class="reference"><a href="#cite_note-95"><span class="cite-bracket">&#91;</span>93<span class="cite-bracket">&#93;</span></a></sup> Two years later, the iTunes Store was the world's largest music retailer.<sup id="cite_ref-96" class="reference"><a href="#cite_note-96"><span class="cite-bracket">&#91;</span>94<span class="cite-bracket">&#93;</span></a></sup> </p><p>In 2002, Apple purchased <a href="/wiki/Nothing_Real" title="Nothing Real">Nothing Real</a> for its advanced digital <a href="/wiki/Compositing" title="Compositing">compositing</a> application <a href="/wiki/Shake_(software)" title="Shake (software)">Shake</a>,<sup id="cite_ref-97" class="reference"><a href="#cite_note-97"><span class="cite-bracket">&#91;</span>95<span class="cite-bracket">&#93;</span></a></sup> and <a href="/wiki/Emagic" title="Emagic">Emagic</a> for the music productivity application <a href="/wiki/Logic_Pro" title="Logic Pro">Logic</a>. The purchase of Emagic made Apple the first computer manufacturer to own a music software company. The acquisition was followed by the development of Apple's consumer-level <a href="/wiki/GarageBand" title="GarageBand">GarageBand</a> application.<sup id="cite_ref-98" class="reference"><a href="#cite_note-98"><span class="cite-bracket">&#91;</span>96<span class="cite-bracket">&#93;</span></a></sup> The release of <a href="/wiki/IPhoto" title="IPhoto">iPhoto</a> that year completed the <a href="/wiki/ILife" title="ILife">iLife</a> suite.<sup id="cite_ref-99" class="reference"><a href="#cite_note-99"><span class="cite-bracket">&#91;</span>97<span class="cite-bracket">&#93;</span></a></sup> </p> <figure class="mw-default-size mw-halign-left" typeof="mw:File/Thumb"><a href="/wiki/File:MacBook_Pro.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/9/9a/MacBook_Pro.jpg/220px-MacBook_Pro.jpg" decoding="async" width="220" height="177" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/9/9a/MacBook_Pro.jpg/330px-MacBook_Pro.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/9/9a/MacBook_Pro.jpg/440px-MacBook_Pro.jpg 2x" data-file-width="1623" data-file-height="1305" /></a><figcaption>The <a href="/wiki/MacBook_Pro" title="MacBook Pro">MacBook Pro</a> is Apple's first laptop with an <a href="/wiki/Intel" title="Intel">Intel</a> microprocessor, introduced in 2006.</figcaption></figure> <p>At the <a href="/wiki/Worldwide_Developers_Conference" title="Worldwide Developers Conference">Worldwide Developers Conference</a> keynote address on June 6, 2005, Jobs announced that Apple would move away from PowerPC processors, and the <a href="/wiki/Mac_transition_to_Intel_processors" title="Mac transition to Intel processors">Mac would transition to Intel processors</a> in 2006.<sup id="cite_ref-printel_100-0" class="reference"><a href="#cite_note-printel-100"><span class="cite-bracket">&#91;</span>98<span class="cite-bracket">&#93;</span></a></sup> On January 10, 2006, the new <a href="/wiki/MacBook_Pro" title="MacBook Pro">MacBook Pro</a> and <a href="/wiki/IMac" title="IMac">iMac</a> became the first Apple computers to use Intel's <a href="/wiki/Core_Duo" class="mw-redirect" title="Core Duo">Core Duo</a> CPU. By August 7, 2006, Apple made the transition to Intel chips for the entire Mac product line—over one year sooner than announced.<sup id="cite_ref-printel_100-1" class="reference"><a href="#cite_note-printel-100"><span class="cite-bracket">&#91;</span>98<span class="cite-bracket">&#93;</span></a></sup> The Power Mac, iBook, and PowerBook brands were retired during the transition; the <a href="/wiki/Mac_Pro" title="Mac Pro">Mac Pro</a>, <a href="/wiki/MacBook" title="MacBook">MacBook</a>, and MacBook Pro became their respective successors.<sup id="cite_ref-101" class="reference"><a href="#cite_note-101"><span class="cite-bracket">&#91;</span>99<span class="cite-bracket">&#93;</span></a></sup> Apple also introduced <a href="/wiki/Boot_Camp_(software)" title="Boot Camp (software)">Boot Camp</a> in 2006 to help users install <a href="/wiki/Windows_XP" title="Windows XP">Windows XP</a> or <a href="/wiki/Windows_Vista" title="Windows Vista">Windows Vista</a> on their Intel Macs alongside Mac OS X.<sup id="cite_ref-102" class="reference"><a href="#cite_note-102"><span class="cite-bracket">&#91;</span>100<span class="cite-bracket">&#93;</span></a></sup> </p><p>Apple's success during this period was evident in its <a href="/wiki/Stock_price" class="mw-redirect" title="Stock price">stock price</a>. Between early 2003 and 2006, the price of Apple's stock increased more than tenfold, from around $6 per share (<a href="/wiki/Split-adjusted" class="mw-redirect" title="Split-adjusted">split-adjusted</a>) to over $80.<sup id="cite_ref-103" class="reference"><a href="#cite_note-103"><span class="cite-bracket">&#91;</span>101<span class="cite-bracket">&#93;</span></a></sup> When Apple surpassed Dell's <a href="/wiki/Market_cap" class="mw-redirect" title="Market cap">market cap</a> in January 2006,<sup id="cite_ref-modell_104-0" class="reference"><a href="#cite_note-modell-104"><span class="cite-bracket">&#91;</span>102<span class="cite-bracket">&#93;</span></a></sup> Jobs sent an email to Apple employees saying Dell's CEO <a href="/wiki/Michael_Dell" title="Michael Dell">Michael Dell</a> should eat his words.<sup id="cite_ref-105" class="reference"><a href="#cite_note-105"><span class="cite-bracket">&#91;</span>103<span class="cite-bracket">&#93;</span></a></sup> Nine years prior, Dell had said that if he ran Apple he would "shut it down and give the money back to the shareholders".<sup id="cite_ref-106" class="reference"><a href="#cite_note-106"><span class="cite-bracket">&#91;</span>104<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="2007–2011:_Success_with_mobile_devices"><span id="2007.E2.80.932011:_Success_with_mobile_devices"></span>2007–2011: Success with mobile devices</h3></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:First_iPhone_Macworld_2007_DSCF1283.agr.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/4/45/First_iPhone_Macworld_2007_DSCF1283.agr.jpg/220px-First_iPhone_Macworld_2007_DSCF1283.agr.jpg" decoding="async" width="220" height="165" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/4/45/First_iPhone_Macworld_2007_DSCF1283.agr.jpg/330px-First_iPhone_Macworld_2007_DSCF1283.agr.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/4/45/First_iPhone_Macworld_2007_DSCF1283.agr.jpg/440px-First_iPhone_Macworld_2007_DSCF1283.agr.jpg 2x" data-file-width="2016" data-file-height="1512" /></a><figcaption>The newly announced <a href="/wiki/IPhone_(1st_generation)" title="IPhone (1st generation)">first-generation iPhone</a> was on display at the 2007 <a href="/wiki/MacWorld_Expo" class="mw-redirect" title="MacWorld Expo">MacWorld Expo</a>.</figcaption></figure> <p>During his keynote speech at the <a href="/wiki/Macworld_Expo" class="mw-redirect" title="Macworld Expo">Macworld Expo</a> on January 9, 2007, Jobs announced the renaming of Apple Computer, Inc. to Apple Inc., because the company had broadened its focus from computers to consumer electronics.<sup id="cite_ref-107" class="reference"><a href="#cite_note-107"><span class="cite-bracket">&#91;</span>105<span class="cite-bracket">&#93;</span></a></sup> This event also saw the announcement of the <a href="/wiki/IPhone" title="IPhone">iPhone</a><sup id="cite_ref-108" class="reference"><a href="#cite_note-108"><span class="cite-bracket">&#91;</span>106<span class="cite-bracket">&#93;</span></a></sup> and the <a href="/wiki/Apple_TV" title="Apple TV">Apple TV</a>.<sup id="cite_ref-109" class="reference"><a href="#cite_note-109"><span class="cite-bracket">&#91;</span>107<span class="cite-bracket">&#93;</span></a></sup> The company sold 270,000 <a href="/wiki/IPhone_(1st_generation)" title="IPhone (1st generation)">first-generation iPhones</a> during the first 30 hours of sales,<sup id="cite_ref-110" class="reference"><a href="#cite_note-110"><span class="cite-bracket">&#91;</span>108<span class="cite-bracket">&#93;</span></a></sup> and the device was called "a game changer for the industry".<sup id="cite_ref-111" class="reference"><a href="#cite_note-111"><span class="cite-bracket">&#91;</span>109<span class="cite-bracket">&#93;</span></a></sup> </p><p>In an article posted on Apple's website on February 6, 2007, Jobs wrote that Apple would be willing to sell music on the <a href="/wiki/ITunes_Store" title="ITunes Store">iTunes Store</a> without <a href="/wiki/Digital_rights_management" title="Digital rights management">digital rights management</a>, thereby allowing tracks to be played on third-party players if record labels would agree to drop the technology.<sup id="cite_ref-112" class="reference"><a href="#cite_note-112"><span class="cite-bracket">&#91;</span>110<span class="cite-bracket">&#93;</span></a></sup> On April 2, 2007, Apple and <a href="/wiki/EMI" title="EMI">EMI</a> jointly announced the removal of DRM technology from EMI's catalog in the iTunes Store, effective in May 2007.<sup id="cite_ref-113" class="reference"><a href="#cite_note-113"><span class="cite-bracket">&#91;</span>111<span class="cite-bracket">&#93;</span></a></sup> Other record labels eventually followed suit and Apple published a press release in January 2009 to announce that all songs on the iTunes Store are available without their <a href="/wiki/FairPlay" title="FairPlay">FairPlay</a> DRM.<sup id="cite_ref-114" class="reference"><a href="#cite_note-114"><span class="cite-bracket">&#91;</span>112<span class="cite-bracket">&#93;</span></a></sup> </p><p>In July 2008, Apple launched the <a href="/wiki/App_Store_(iOS)" class="mw-redirect" title="App Store (iOS)">App Store</a> to sell third-party applications for the iPhone and <a href="/wiki/IPod_Touch" title="IPod Touch">iPod Touch</a>.<sup id="cite_ref-115" class="reference"><a href="#cite_note-115"><span class="cite-bracket">&#91;</span>113<span class="cite-bracket">&#93;</span></a></sup> Within a month, the store sold 60&#160;million applications and registered an average daily revenue of $1&#160;million, with Jobs speculating in August 2008 that the App Store could become a billion-dollar business for Apple.<sup id="cite_ref-116" class="reference"><a href="#cite_note-116"><span class="cite-bracket">&#91;</span>114<span class="cite-bracket">&#93;</span></a></sup> By October 2008, Apple was the third-largest mobile handset supplier in the world due to the popularity of the iPhone.<sup id="cite_ref-117" class="reference"><a href="#cite_note-117"><span class="cite-bracket">&#91;</span>115<span class="cite-bracket">&#93;</span></a></sup> </p> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:IPod_classic_in_dock.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/9/99/IPod_classic_in_dock.jpg/220px-IPod_classic_in_dock.jpg" decoding="async" width="220" height="329" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/9/99/IPod_classic_in_dock.jpg/330px-IPod_classic_in_dock.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/9/99/IPod_classic_in_dock.jpg/440px-IPod_classic_in_dock.jpg 2x" data-file-width="2592" data-file-height="3872" /></a><figcaption>A docked <a href="/wiki/IPod_Classic" title="IPod Classic">iPod Classic</a>; Apple worked with other manufacturers to implement purpose-built "<a href="/wiki/MFi_Program" title="MFi Program">Made for iPod</a>" docking stations.</figcaption></figure> <p>On January 14, 2009, Jobs announced in an internal memo that he would be taking a six-month medical <a href="/wiki/Leave_of_absence" title="Leave of absence">leave of absence</a> from Apple until the end of June 2009 and would spend the time focusing on his health. In the email, Jobs stated that "the curiosity over my personal health continues to be a distraction not only for me and my family, but everyone else at Apple as well", and explained that the break would allow the company "to focus on delivering extraordinary products".<sup id="cite_ref-118" class="reference"><a href="#cite_note-118"><span class="cite-bracket">&#91;</span>116<span class="cite-bracket">&#93;</span></a></sup> Though Jobs was absent, Apple recorded its best non-holiday quarter (Q1 FY 2009) during <a href="/wiki/Late-2000s_recession" class="mw-redirect" title="Late-2000s recession">the recession</a>, with revenue of $8.16&#160;billion and profit of $1.21&#160;billion.<sup id="cite_ref-119" class="reference"><a href="#cite_note-119"><span class="cite-bracket">&#91;</span>117<span class="cite-bracket">&#93;</span></a></sup> </p><p>After years of speculation and multiple rumored "leaks", Apple unveiled a large screen, tablet-like media device known as the <a href="/wiki/IPad" title="IPad">iPad</a> on January 27, 2010. The iPad ran the same touch-based operating system as the iPhone, and all iPhone apps were compatible with the iPad. This gave the iPad a large app catalog on launch, though having very little development time before the release. Later that year on April 3, 2010, the iPad was launched in the U.S. It sold more than 300,000 units on its first day, and 500,000 by the end of the first week.<sup id="cite_ref-120" class="reference"><a href="#cite_note-120"><span class="cite-bracket">&#91;</span>118<span class="cite-bracket">&#93;</span></a></sup> In May 2010, Apple's market cap exceeded that of competitor <a href="/wiki/Microsoft" title="Microsoft">Microsoft</a> for the first time since 1989.<sup id="cite_ref-121" class="reference"><a href="#cite_note-121"><span class="cite-bracket">&#91;</span>119<span class="cite-bracket">&#93;</span></a></sup> </p><p>In June 2010, Apple released the <a href="/wiki/IPhone_4" title="IPhone 4">iPhone 4</a>,<sup id="cite_ref-122" class="reference"><a href="#cite_note-122"><span class="cite-bracket">&#91;</span>120<span class="cite-bracket">&#93;</span></a></sup> which introduced <a href="/wiki/Video_calling" class="mw-redirect" title="Video calling">video calling</a> using <a href="/wiki/FaceTime" title="FaceTime">FaceTime</a>, <a href="/wiki/Computer_multitasking" title="Computer multitasking">multitasking</a>, and a new design with an exposed <a href="/wiki/Stainless_steel" title="Stainless steel">stainless steel</a> frame as the phone's antenna system. Later that year, Apple again refreshed the <a href="/wiki/IPod" title="IPod">iPod</a> line by introducing a <a href="/wiki/Multi-touch" title="Multi-touch">multi-touch</a> <a href="/wiki/IPod_Nano" title="IPod Nano">iPod Nano</a>, an iPod Touch with <a href="/wiki/FaceTime" title="FaceTime">FaceTime</a>, and an <a href="/wiki/IPod_Shuffle" title="IPod Shuffle">iPod Shuffle</a> that brought back the <a href="/wiki/Clickwheel" title="Clickwheel">clickwheel</a> buttons of earlier generations.<sup id="cite_ref-123" class="reference"><a href="#cite_note-123"><span class="cite-bracket">&#91;</span>121<span class="cite-bracket">&#93;</span></a></sup> It also introduced the smaller, cheaper second-generation Apple TV which allowed the rental of movies and shows.<sup id="cite_ref-yahoo1_124-0" class="reference"><a href="#cite_note-yahoo1-124"><span class="cite-bracket">&#91;</span>122<span class="cite-bracket">&#93;</span></a></sup> </p><p>On January 17, 2011, Jobs announced in an internal Apple memo that he would take another medical leave of absence for an indefinite period to allow him to focus on his health. Chief operating officer <a href="/wiki/Tim_Cook" title="Tim Cook">Tim Cook</a> assumed Jobs's day-to-day operations at Apple, although Jobs would still remain "involved in major strategic decisions".<sup id="cite_ref-JobsLeave2011_125-0" class="reference"><a href="#cite_note-JobsLeave2011-125"><span class="cite-bracket">&#91;</span>123<span class="cite-bracket">&#93;</span></a></sup> Apple became the most valuable consumer-facing brand in the world.<sup id="cite_ref-126" class="reference"><a href="#cite_note-126"><span class="cite-bracket">&#91;</span>124<span class="cite-bracket">&#93;</span></a></sup> In June 2011, Jobs surprisingly took the stage and unveiled <a href="/wiki/ICloud" title="ICloud">iCloud</a>, an online storage and syncing service for music, photos, files, and software which replaced <a href="/wiki/MobileMe" title="MobileMe">MobileMe</a>, Apple's previous attempt at content syncing.<sup id="cite_ref-127" class="reference"><a href="#cite_note-127"><span class="cite-bracket">&#91;</span>125<span class="cite-bracket">&#93;</span></a></sup> This would be the last product launch Jobs would attend before his death. </p><p>On August 24, 2011, Jobs resigned his position as CEO of Apple.<sup id="cite_ref-128" class="reference"><a href="#cite_note-128"><span class="cite-bracket">&#91;</span>126<span class="cite-bracket">&#93;</span></a></sup> He was replaced by Cook and Jobs became Apple's chairman. Apple did not have a chairman at the time<sup id="cite_ref-129" class="reference"><a href="#cite_note-129"><span class="cite-bracket">&#91;</span>127<span class="cite-bracket">&#93;</span></a></sup> and instead had two co-lead directors—<a href="/wiki/Andrea_Jung" title="Andrea Jung">Andrea Jung</a> and <a href="/wiki/Arthur_D._Levinson" title="Arthur D. Levinson">Arthur D. Levinson</a><sup id="cite_ref-130" class="reference"><a href="#cite_note-130"><span class="cite-bracket">&#91;</span>128<span class="cite-bracket">&#93;</span></a></sup>—who continued with those titles until Levinson replaced Jobs as chairman of the board in November after Jobs's death.<sup id="cite_ref-131" class="reference"><a href="#cite_note-131"><span class="cite-bracket">&#91;</span>129<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="2011–present:_Post-Jobs_era,_Tim_Cook"><span id="2011.E2.80.93present:_Post-Jobs_era.2C_Tim_Cook"></span>2011–present: Post-Jobs era, Tim Cook</h3></div> <p>On October 5, 2011, Steve Jobs died, marking the end of an era for Apple.<sup id="cite_ref-132" class="reference"><a href="#cite_note-132"><span class="cite-bracket">&#91;</span>130<span class="cite-bracket">&#93;</span></a></sup> The next major product announcement by Apple was on January 19, 2012, when Apple's <a href="/wiki/Phil_Schiller" title="Phil Schiller">Phil Schiller</a> introduced <a href="/wiki/Apple_Books" title="Apple Books">iBooks</a> Textbooks for iOS and iBook Author for Mac OS X in New York City.<sup id="cite_ref-133" class="reference"><a href="#cite_note-133"><span class="cite-bracket">&#91;</span>131<span class="cite-bracket">&#93;</span></a></sup> Jobs stated in the biography <i>Steve Jobs</i> that he wanted to reinvent the <a href="/wiki/Textbook" title="Textbook">textbook</a> industry and education.<sup id="cite_ref-134" class="reference"><a href="#cite_note-134"><span class="cite-bracket">&#91;</span>132<span class="cite-bracket">&#93;</span></a></sup> </p><p>From 2011 to 2012, Apple released the <a href="/wiki/IPhone_4s" title="IPhone 4s">iPhone 4s</a><sup id="cite_ref-135" class="reference"><a href="#cite_note-135"><span class="cite-bracket">&#91;</span>133<span class="cite-bracket">&#93;</span></a></sup> and <a href="/wiki/IPhone_5" title="IPhone 5">iPhone 5</a>,<sup id="cite_ref-136" class="reference"><a href="#cite_note-136"><span class="cite-bracket">&#91;</span>134<span class="cite-bracket">&#93;</span></a></sup> which featured improved cameras, an <a href="/wiki/Intelligent_software_assistant" class="mw-redirect" title="Intelligent software assistant">intelligent software assistant</a> named <a href="/wiki/Siri" title="Siri">Siri</a>, and cloud-synced data with iCloud; the <a href="/wiki/IPad_(third_generation)" class="mw-redirect" title="IPad (third generation)">third-</a> and <a href="/wiki/IPad_(fourth_generation)" class="mw-redirect" title="IPad (fourth generation)">fourth-generation iPads</a>, which featured <a href="/wiki/Retina_displays" class="mw-redirect" title="Retina displays">Retina displays</a>;<sup id="cite_ref-137" class="reference"><a href="#cite_note-137"><span class="cite-bracket">&#91;</span>135<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-Lightning_strikes_again_138-0" class="reference"><a href="#cite_note-Lightning_strikes_again-138"><span class="cite-bracket">&#91;</span>136<span class="cite-bracket">&#93;</span></a></sup> and the <a href="/wiki/IPad_Mini" title="IPad Mini">iPad Mini</a>, which featured a 7.9-inch screen in contrast to the iPad's 9.7-inch screen.<sup id="cite_ref-mini_139-0" class="reference"><a href="#cite_note-mini-139"><span class="cite-bracket">&#91;</span>137<span class="cite-bracket">&#93;</span></a></sup> These launches were successful, with the iPhone 5 (released September 21, 2012) becoming Apple's biggest iPhone launch with over two million pre-orders<sup id="cite_ref-140" class="reference"><a href="#cite_note-140"><span class="cite-bracket">&#91;</span>138<span class="cite-bracket">&#93;</span></a></sup> and sales of three million iPads in three days following the launch of the iPad Mini and fourth-generation iPad (released November 3, 2012).<sup id="cite_ref-141" class="reference"><a href="#cite_note-141"><span class="cite-bracket">&#91;</span>139<span class="cite-bracket">&#93;</span></a></sup> Apple also released a third-generation 13-inch <a href="/wiki/MacBook_Pro" title="MacBook Pro">MacBook Pro</a> with a Retina display and new <a href="/wiki/IMac" title="IMac">iMac</a> and <a href="/wiki/Mac_Mini" title="Mac Mini">Mac Mini</a> computers.<sup id="cite_ref-Lightning_strikes_again_138-1" class="reference"><a href="#cite_note-Lightning_strikes_again-138"><span class="cite-bracket">&#91;</span>136<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-mini_139-1" class="reference"><a href="#cite_note-mini-139"><span class="cite-bracket">&#91;</span>137<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-142" class="reference"><a href="#cite_note-142"><span class="cite-bracket">&#91;</span>140<span class="cite-bracket">&#93;</span></a></sup> </p><p>On August 20, 2012, Apple's rising stock price increased the company's market capitalization to a then-record $624&#160;billion. This beat the non-inflation-adjusted record for market capitalization previously set by <a href="/wiki/Microsoft" title="Microsoft">Microsoft</a> in 1999.<sup id="cite_ref-143" class="reference"><a href="#cite_note-143"><span class="cite-bracket">&#91;</span>141<span class="cite-bracket">&#93;</span></a></sup> On August 24, 2012, a US jury ruled that Samsung should pay Apple $1.05&#160;billion (£665m) in damages in an <a href="/wiki/Intellectual_property" title="Intellectual property">intellectual property</a> lawsuit.<sup id="cite_ref-144" class="reference"><a href="#cite_note-144"><span class="cite-bracket">&#91;</span>142<span class="cite-bracket">&#93;</span></a></sup> Samsung appealed the damages award, which was reduced by $450&#160;million<sup id="cite_ref-FOSS_Patents_145-0" class="reference"><a href="#cite_note-FOSS_Patents-145"><span class="cite-bracket">&#91;</span>143<span class="cite-bracket">&#93;</span></a></sup> and further granted Samsung's request for a new trial.<sup id="cite_ref-FOSS_Patents_145-1" class="reference"><a href="#cite_note-FOSS_Patents-145"><span class="cite-bracket">&#91;</span>143<span class="cite-bracket">&#93;</span></a></sup> On November 10, 2012, Apple confirmed a global settlement that dismissed all existing lawsuits between Apple and HTC up to that date, in favor of a ten-year license agreement for current and future patents between the two companies.<sup id="cite_ref-146" class="reference"><a href="#cite_note-146"><span class="cite-bracket">&#91;</span>144<span class="cite-bracket">&#93;</span></a></sup> It is predicted that Apple will make <span style="white-space: nowrap">US$280</span><span class="nowrap">&#160;</span>million per year from this deal with HTC.<sup id="cite_ref-147" class="reference"><a href="#cite_note-147"><span class="cite-bracket">&#91;</span>145<span class="cite-bracket">&#93;</span></a></sup> </p><p>In May 2014, Apple confirmed its intent to acquire <a href="/wiki/Dr._Dre" title="Dr. Dre">Dr. Dre</a> and <a href="/wiki/Jimmy_Iovine" title="Jimmy Iovine">Jimmy Iovine</a>'s audio company <a href="/wiki/Beats_Electronics" title="Beats Electronics">Beats Electronics</a>—producer of the "Beats by Dr. Dre" line of headphones and speaker products, and operator of the music streaming service <a href="/wiki/Beats_Music" title="Beats Music">Beats Music</a>—for <span style="white-space: nowrap">US$3</span><span class="nowrap">&#160;</span>billion, and to sell their products through Apple's retail outlets and resellers. Iovine believed that Beats had always "belonged" with Apple, as the company modeled itself after Apple's "unmatched ability to marry culture and technology". The acquisition was the largest purchase in Apple's history.<sup id="cite_ref-148" class="reference"><a href="#cite_note-148"><span class="cite-bracket">&#91;</span>146<span class="cite-bracket">&#93;</span></a></sup> </p> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Apple_Watch_%E3%81%A7%E3%83%81%E3%82%A7%E3%83%83%E3%82%AF%E3%82%A4%E3%83%B3%E3%81%97%E3%81%BE%E3%81%97%E3%81%9F%EF%BC%81_2015_(17187691969).jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/c/c1/Apple_Watch_%E3%81%A7%E3%83%81%E3%82%A7%E3%83%83%E3%82%AF%E3%82%A4%E3%83%B3%E3%81%97%E3%81%BE%E3%81%97%E3%81%9F%EF%BC%81_2015_%2817187691969%29.jpg/220px-Apple_Watch_%E3%81%A7%E3%83%81%E3%82%A7%E3%83%83%E3%82%AF%E3%82%A4%E3%83%B3%E3%81%97%E3%81%BE%E3%81%97%E3%81%9F%EF%BC%81_2015_%2817187691969%29.jpg" decoding="async" width="220" height="220" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/c/c1/Apple_Watch_%E3%81%A7%E3%83%81%E3%82%A7%E3%83%83%E3%82%AF%E3%82%A4%E3%83%B3%E3%81%97%E3%81%BE%E3%81%97%E3%81%9F%EF%BC%81_2015_%2817187691969%29.jpg/330px-Apple_Watch_%E3%81%A7%E3%83%81%E3%82%A7%E3%83%83%E3%82%AF%E3%82%A4%E3%83%B3%E3%81%97%E3%81%BE%E3%81%97%E3%81%9F%EF%BC%81_2015_%2817187691969%29.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/c/c1/Apple_Watch_%E3%81%A7%E3%83%81%E3%82%A7%E3%83%83%E3%82%AF%E3%82%A4%E3%83%B3%E3%81%97%E3%81%BE%E3%81%97%E3%81%9F%EF%BC%81_2015_%2817187691969%29.jpg/440px-Apple_Watch_%E3%81%A7%E3%83%81%E3%82%A7%E3%83%83%E3%82%AF%E3%82%A4%E3%83%B3%E3%81%97%E3%81%BE%E3%81%97%E3%81%9F%EF%BC%81_2015_%2817187691969%29.jpg 2x" data-file-width="640" data-file-height="640" /></a><figcaption><a href="/wiki/Apple_Watch_(1st_generation)" class="mw-redirect" title="Apple Watch (1st generation)">First-generation Apple Watch</a> (2015)</figcaption></figure> <p>During a press event on September 9, 2014, Apple introduced a <a href="/wiki/Smartwatch" title="Smartwatch">smartwatch</a> called the <a href="/wiki/Apple_Watch" title="Apple Watch">Apple Watch</a>.<sup id="cite_ref-verge-watchannounce_149-0" class="reference"><a href="#cite_note-verge-watchannounce-149"><span class="cite-bracket">&#91;</span>147<span class="cite-bracket">&#93;</span></a></sup> Initially, Apple marketed the device as a <a href="/wiki/Fashion_accessory" title="Fashion accessory">fashion accessory</a><sup id="cite_ref-wp-fashion_150-0" class="reference"><a href="#cite_note-wp-fashion-150"><span class="cite-bracket">&#91;</span>148<span class="cite-bracket">&#93;</span></a></sup> and a complement to the iPhone, that would allow people to look at their smartphones less.<sup id="cite_ref-wired.com_151-0" class="reference"><a href="#cite_note-wired.com-151"><span class="cite-bracket">&#91;</span>149<span class="cite-bracket">&#93;</span></a></sup> Over time, the company has focused on developing health and fitness-oriented features on the watch, in an effort to compete with dedicated <a href="/wiki/Activity_tracker" title="Activity tracker">activity trackers</a>. In January 2016, Apple announced that over one billion Apple devices were in active use worldwide.<sup id="cite_ref-152" class="reference"><a href="#cite_note-152"><span class="cite-bracket">&#91;</span>150<span class="cite-bracket">&#93;</span></a></sup> </p><p>On June 6, 2016, <i><a href="/wiki/Fortune_(magazine)" title="Fortune (magazine)">Fortune</a></i> released <a href="/wiki/Fortune_500" title="Fortune 500">Fortune 500</a>, its list of companies ranked on revenue generation. In the trailing fiscal year of 2015, Apple was listed as the top tech company.<sup id="cite_ref-Top_Tech_Company_153-0" class="reference"><a href="#cite_note-Top_Tech_Company-153"><span class="cite-bracket">&#91;</span>151<span class="cite-bracket">&#93;</span></a></sup> It ranked third, overall, with <span style="white-space: nowrap">US$233</span><span class="nowrap">&#160;</span>billion in revenue.<sup id="cite_ref-Top_Tech_Company_153-1" class="reference"><a href="#cite_note-Top_Tech_Company-153"><span class="cite-bracket">&#91;</span>151<span class="cite-bracket">&#93;</span></a></sup> This represents a movement upward of two spots from the previous year's list.<sup id="cite_ref-Top_Tech_Company_153-2" class="reference"><a href="#cite_note-Top_Tech_Company-153"><span class="cite-bracket">&#91;</span>151<span class="cite-bracket">&#93;</span></a></sup> </p><p>In June 2017, Apple announced the <a href="/wiki/HomePod" title="HomePod">HomePod</a>, its <a href="/wiki/Smart_speaker" title="Smart speaker">smart speaker</a> aimed to compete against <a href="/wiki/Sonos" title="Sonos">Sonos</a>, <a href="/wiki/Google_Home" class="mw-redirect" title="Google Home">Google Home</a>, and <a href="/wiki/Amazon_Echo" title="Amazon Echo">Amazon Echo</a>.<sup id="cite_ref-154" class="reference"><a href="#cite_note-154"><span class="cite-bracket">&#91;</span>152<span class="cite-bracket">&#93;</span></a></sup> Toward the end of the year, <i><a href="/wiki/TechCrunch" title="TechCrunch">TechCrunch</a></i> reported that Apple was acquiring <a href="/wiki/Shazam_(music_app)" title="Shazam (music app)">Shazam</a>, a company that introduced its products at WWDC and specializing in music, TV, film and advertising recognition.<sup id="cite_ref-155" class="reference"><a href="#cite_note-155"><span class="cite-bracket">&#91;</span>153<span class="cite-bracket">&#93;</span></a></sup> The acquisition was confirmed a few days later, reportedly costing Apple <span style="white-space: nowrap">US$400</span><span class="nowrap">&#160;</span>million, with media reports that the purchase looked like a move to acquire data and tools bolstering the <a href="/wiki/Apple_Music" title="Apple Music">Apple Music</a> streaming service.<sup id="cite_ref-156" class="reference"><a href="#cite_note-156"><span class="cite-bracket">&#91;</span>154<span class="cite-bracket">&#93;</span></a></sup> The purchase was approved by the <a href="/wiki/European_Union" title="European Union">European Union</a> in September 2018.<sup id="cite_ref-157" class="reference"><a href="#cite_note-157"><span class="cite-bracket">&#91;</span>155<span class="cite-bracket">&#93;</span></a></sup> </p><p>Also in June 2017, Apple appointed Jamie Erlicht and Zack Van Amburg to head the newly formed worldwide video unit. In November 2017, Apple announced it was branching out into original scripted programming: <a href="/wiki/Top_of_the_Morning_(TV_series)" class="mw-redirect" title="Top of the Morning (TV series)">a drama series</a> starring <a href="/wiki/Jennifer_Aniston" title="Jennifer Aniston">Jennifer Aniston</a> and <a href="/wiki/Reese_Witherspoon" title="Reese Witherspoon">Reese Witherspoon</a>, and a reboot of the anthology series <a href="/wiki/Amazing_Stories_(2020_TV_series)" title="Amazing Stories (2020 TV series)">Amazing Stories</a> with <a href="/wiki/Steven_Spielberg" title="Steven Spielberg">Steven Spielberg</a>.<sup id="cite_ref-158" class="reference"><a href="#cite_note-158"><span class="cite-bracket">&#91;</span>156<span class="cite-bracket">&#93;</span></a></sup> In June 2018, Apple signed the <a href="/wiki/Writers_Guild_of_America" title="Writers Guild of America">Writers Guild of America</a>'s minimum basic agreement and <a href="/wiki/Oprah_Winfrey" title="Oprah Winfrey">Oprah Winfrey</a> to a multi-year content partnership.<sup id="cite_ref-159" class="reference"><a href="#cite_note-159"><span class="cite-bracket">&#91;</span>157<span class="cite-bracket">&#93;</span></a></sup> Additional partnerships for original series include <a href="/wiki/Sesame_Workshop" title="Sesame Workshop">Sesame Workshop</a> and <a href="/wiki/DHX_Media" class="mw-redirect" title="DHX Media">DHX Media</a> and its subsidiary <a href="/wiki/Peanuts_Worldwide" class="mw-redirect" title="Peanuts Worldwide">Peanuts Worldwide</a>, and a partnership with <a href="/wiki/A24" title="A24">A24</a> to create original films.<sup id="cite_ref-160" class="reference"><a href="#cite_note-160"><span class="cite-bracket">&#91;</span>158<span class="cite-bracket">&#93;</span></a></sup> </p><p>During the <a href="/wiki/List_of_Apple_Inc._media_events#Apple_Special_Event_(September_12,_2017)" title="List of Apple Inc. media events">Apple Special Event</a> in September 2017, the <a href="/wiki/AirPower_(Apple)" title="AirPower (Apple)">AirPower</a> wireless charger was announced alongside the <a href="/wiki/IPhone_X" title="IPhone X">iPhone X</a>, <a href="/wiki/IPhone_8" title="IPhone 8">iPhone 8</a>, and <a href="/wiki/Apple_Watch#Third_generation_(Series_3)" title="Apple Watch">Watch Series 3</a>. The AirPower was intended to wirelessly charge multiple devices, simultaneously. Though initially set to release in early 2018, the AirPower would be canceled in March 2019, marking the first cancellation of a device under Cook's leadership.<sup id="cite_ref-161" class="reference"><a href="#cite_note-161"><span class="cite-bracket">&#91;</span>159<span class="cite-bracket">&#93;</span></a></sup> On August 19, 2020, Apple's share price briefly topped $467.77, making it the first US company with a market capitalization of <span style="white-space: nowrap">US$2</span><span class="nowrap">&#160;</span>trillion.<sup id="cite_ref-162" class="reference"><a href="#cite_note-162"><span class="cite-bracket">&#91;</span>160<span class="cite-bracket">&#93;</span></a></sup> </p> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Macbook_Air_M1_Silver_PNG.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/5/50/Macbook_Air_M1_Silver_PNG.png/220px-Macbook_Air_M1_Silver_PNG.png" decoding="async" width="220" height="220" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/5/50/Macbook_Air_M1_Silver_PNG.png/330px-Macbook_Air_M1_Silver_PNG.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/5/50/Macbook_Air_M1_Silver_PNG.png/440px-Macbook_Air_M1_Silver_PNG.png 2x" data-file-width="2386" data-file-height="2386" /></a><figcaption><a href="/wiki/MacBook_Air_(Apple_silicon)" title="MacBook Air (Apple silicon)">MacBook Air M1</a> (2020), Apple's first notebook computer following the switch from Intel x86 to <a href="/wiki/ARM_architecture_family" title="ARM architecture family">ARM</a> processors</figcaption></figure> <p>During its annual <a href="/wiki/WWDC" class="mw-redirect" title="WWDC">WWDC</a> keynote speech on June 22, 2020, Apple announced it would move away from Intel processors, and the <a href="/wiki/Mac_transition_to_Apple_silicon" title="Mac transition to Apple silicon">Mac would transition to processors developed in-house</a>.<sup id="cite_ref-163" class="reference"><a href="#cite_note-163"><span class="cite-bracket">&#91;</span>161<span class="cite-bracket">&#93;</span></a></sup> The announcement was expected by industry analysts, and it has been noted that Macs featuring Apple's processors would allow for big increases in performance over current Intel-based models.<sup id="cite_ref-164" class="reference"><a href="#cite_note-164"><span class="cite-bracket">&#91;</span>162<span class="cite-bracket">&#93;</span></a></sup> On November 10, 2020, the MacBook Air, MacBook Pro, and the Mac Mini became the first Macs powered by an Apple-designed processor, the <a href="/wiki/Apple_M1" title="Apple M1">Apple M1</a>.<sup id="cite_ref-165" class="reference"><a href="#cite_note-165"><span class="cite-bracket">&#91;</span>163<span class="cite-bracket">&#93;</span></a></sup> </p><p>In April 2022, it was reported that <a href="/wiki/Samsung_Electro-Mechanics" title="Samsung Electro-Mechanics">Samsung Electro-Mechanics</a> would be collaborating with Apple on its M2 chip instead of <a href="/wiki/LG_Innotek" title="LG Innotek">LG Innotek</a>.<sup id="cite_ref-166" class="reference"><a href="#cite_note-166"><span class="cite-bracket">&#91;</span>164<span class="cite-bracket">&#93;</span></a></sup> Developer logs showed that at least nine Mac models with four different M2 chips were being tested.<sup id="cite_ref-167" class="reference"><a href="#cite_note-167"><span class="cite-bracket">&#91;</span>165<span class="cite-bracket">&#93;</span></a></sup> </p><p><i><a href="/wiki/The_Wall_Street_Journal" title="The Wall Street Journal">The Wall Street Journal</a></i> reported that Apple's effort to develop its own chips left it better prepared to deal with the semiconductor shortage that emerged during the <a href="/wiki/COVID-19_pandemic" title="COVID-19 pandemic">COVID-19 pandemic</a>, which led to increased profitability, with sales of M1-based Mac computers rising sharply in 2020 and 2021. It also inspired other companies like <a href="/wiki/Tesla,_Inc." title="Tesla, Inc.">Tesla</a>, <a href="/wiki/Amazon_(company)" title="Amazon (company)">Amazon</a>, and <a href="/wiki/Meta_Platforms" title="Meta Platforms">Meta Platforms</a> to pursue a similar path.<sup id="cite_ref-168" class="reference"><a href="#cite_note-168"><span class="cite-bracket">&#91;</span>166<span class="cite-bracket">&#93;</span></a></sup> </p><p>In April 2022, Apple opened an online store that allowed anyone in the U.S. to view repair manuals and order replacement parts for specific recent iPhones, although the difference in cost between this method and official repair is anticipated to be minimal.<sup id="cite_ref-169" class="reference"><a href="#cite_note-169"><span class="cite-bracket">&#91;</span>167<span class="cite-bracket">&#93;</span></a></sup> </p><p>In May 2022, a trademark was filed for RealityOS, an operating system reportedly intended for virtual and augmented reality headsets, first mentioned in 2017. According to Bloomberg, the headset may come out in 2023.<sup id="cite_ref-170" class="reference"><a href="#cite_note-170"><span class="cite-bracket">&#91;</span>168<span class="cite-bracket">&#93;</span></a></sup> Further insider reports state that the device uses iris scanning for payment confirmation and signing into accounts.<sup id="cite_ref-171" class="reference"><a href="#cite_note-171"><span class="cite-bracket">&#91;</span>169<span class="cite-bracket">&#93;</span></a></sup> </p><p>On June 18, 2022, the Apple Store in <a href="/wiki/Towson,_Maryland" title="Towson, Maryland">Towson, Maryland</a>, became the first to unionize in the U.S., with the employees voting to join the <a href="/wiki/International_Association_of_Machinists_and_Aerospace_Workers" title="International Association of Machinists and Aerospace Workers">International Association of Machinists and Aerospace Workers</a>.<sup id="cite_ref-172" class="reference"><a href="#cite_note-172"><span class="cite-bracket">&#91;</span>170<span class="cite-bracket">&#93;</span></a></sup> </p><p>On July 7, 2022, Apple added Lockdown Mode to macOS 13 and iOS 16, as a response to the earlier Pegasus revelations; the mode increases security protections for high-risk users against targeted <a href="/wiki/Zero-day_(computing)" class="mw-redirect" title="Zero-day (computing)">zero-day</a> malware.<sup id="cite_ref-173" class="reference"><a href="#cite_note-173"><span class="cite-bracket">&#91;</span>171<span class="cite-bracket">&#93;</span></a></sup> </p><p>Apple launched a <a href="/wiki/Buy_now,_pay_later" title="Buy now, pay later">buy now, pay later</a> service called 'Apple Pay Later' for its <a href="/wiki/Apple_Wallet" title="Apple Wallet">Apple Wallet</a> users in March 2023. The program allows its users to apply for loans between $50 and $1,000 to make online or in-app purchases and then repaying them through four installments spread over six weeks without any interest or fees.<sup id="cite_ref-174" class="reference"><a href="#cite_note-174"><span class="cite-bracket">&#91;</span>172<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-175" class="reference"><a href="#cite_note-175"><span class="cite-bracket">&#91;</span>173<span class="cite-bracket">&#93;</span></a></sup> </p><p>In November 2023, Apple agreed to a $25 million settlement in a <a href="/wiki/U.S._Department_of_Justice" class="mw-redirect" title="U.S. Department of Justice">U.S. Department of Justice</a> case that alleged Apple was discriminating against U.S. citizens in hiring. Apple created jobs that were not listed online and required paper submission to apply for, while advertising these jobs to foreign workers as part of recruitment for <a href="/wiki/Permanent_Labor_Certification#Program_electronic_review_management" title="Permanent Labor Certification">PERM</a>.<sup id="cite_ref-176" class="reference"><a href="#cite_note-176"><span class="cite-bracket">&#91;</span>174<span class="cite-bracket">&#93;</span></a></sup> </p><p>In January 2024, Apple announced compliance with the European Union's competition law, with major changes to the App Store and other services, effective on March 7. This enables iOS users in the 27-nation bloc to use alternative app stores, and alternative payment methods within apps. This adds a menu in Safari for downloading alternative browsers, such as Chrome or Firefox.<sup id="cite_ref-177" class="reference"><a href="#cite_note-177"><span class="cite-bracket">&#91;</span>175<span class="cite-bracket">&#93;</span></a></sup> </p><p>In June 2024, Apple introduced <a href="/wiki/Apple_Intelligence" title="Apple Intelligence">Apple Intelligence</a> to incorporate on-device artificial intelligence capabilities.<sup id="cite_ref-178" class="reference"><a href="#cite_note-178"><span class="cite-bracket">&#91;</span>176<span class="cite-bracket">&#93;</span></a></sup> </p><p>On November 1, 2024, Apple announced its acquisition of <a href="/wiki/Pixelmator" title="Pixelmator">Pixelmator</a>, a company known for its image editing applications for iPhone and Mac. Apple had previously showcased Pixelmator's apps during its product launches, including naming Pixelmator Pro its Mac App of the Year in 2018 for its innovative use of machine learning and AI. In the announcement, Pixelmator stated that there would be no significant changes to its existing apps following the acquisition.<sup id="cite_ref-179" class="reference"><a href="#cite_note-179"><span class="cite-bracket">&#91;</span>177<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Products">Products</h2></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">See also: <a href="/wiki/List_of_Apple_products" title="List of Apple products">List of Apple products</a></div><p>Since the company's founding and into the early 2000s, Apple primarily sold computers, which are marketed as <a href="/wiki/Mac_(computer)" title="Mac (computer)">Macintosh</a> since the mid-1980s. Since then, the company has expanded its product categories to include various portable devices, starting with the now discontinued <a href="/wiki/IPod" title="IPod">iPod</a> (2001), and later with the <a href="/wiki/IPhone" title="IPhone">iPhone</a> (2007) and <a href="/wiki/IPad" title="IPad">iPad</a> (2010). Apple also sells several other products that it categorizes as "Wearables, Home and Accessories", such as the <a href="/wiki/Apple_Watch" title="Apple Watch">Apple Watch</a>, <a href="/wiki/Apple_TV" title="Apple TV">Apple TV</a>, <a href="/wiki/AirPods" title="AirPods">AirPods</a>, <a href="/wiki/HomePod" title="HomePod">HomePod</a>, and <a href="/wiki/Vision_Pro" class="mw-redirect" title="Vision Pro">Vision Pro</a>. Apple devices have been praised for creating <a href="/wiki/Apple_ecosystem" title="Apple ecosystem">a cohesive ecosystem</a> when used in conjunction with other Apple products.<sup id="cite_ref-180" class="reference"><a href="#cite_note-180"><span class="cite-bracket">&#91;</span>178<span class="cite-bracket">&#93;</span></a></sup> </p><p>As of 2023, there are over 2 billion Apple devices in active use worldwide.<sup id="cite_ref-181" class="reference"><a href="#cite_note-181"><span class="cite-bracket">&#91;</span>179<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Mac">Mac</h3></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/Mac_(computer)" title="Mac (computer)">Mac (computer)</a></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1237032888/mw-parser-output/.tmulti"><div class="thumb tmulti tright"><div class="thumbinner multiimageinner" style="width:242px;max-width:242px"><div class="trow"><div class="tsingle" style="width:120px;max-width:120px"><div class="thumbimage" style="height:118px;overflow:hidden"><span typeof="mw:File"><a href="/wiki/File:M2_Macbook_Air_Midnight_model_-_1.jpg" class="mw-file-description"><img alt="A MacBook Air, in midnight color, on a wooden desk." src="//upload.wikimedia.org/wikipedia/commons/thumb/2/25/M2_Macbook_Air_Midnight_model_-_1.jpg/118px-M2_Macbook_Air_Midnight_model_-_1.jpg" decoding="async" width="118" height="118" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/2/25/M2_Macbook_Air_Midnight_model_-_1.jpg/177px-M2_Macbook_Air_Midnight_model_-_1.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/2/25/M2_Macbook_Air_Midnight_model_-_1.jpg/236px-M2_Macbook_Air_Midnight_model_-_1.jpg 2x" data-file-width="2160" data-file-height="2160" /></a></span></div><div class="thumbcaption">MacBook Air with M2 chip</div></div><div class="tsingle" style="width:118px;max-width:118px"><div class="thumbimage" style="height:118px;overflow:hidden"><span typeof="mw:File"><a href="/wiki/File:M1_iMac_blue_model_(cropped).jpg" class="mw-file-description"><img alt="An thin iMac in blue color on a desk." src="//upload.wikimedia.org/wikipedia/commons/thumb/c/c2/M1_iMac_blue_model_%28cropped%29.jpg/116px-M1_iMac_blue_model_%28cropped%29.jpg" decoding="async" width="116" height="118" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/c/c2/M1_iMac_blue_model_%28cropped%29.jpg/174px-M1_iMac_blue_model_%28cropped%29.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/c/c2/M1_iMac_blue_model_%28cropped%29.jpg/232px-M1_iMac_blue_model_%28cropped%29.jpg 2x" data-file-width="2548" data-file-height="2592" /></a></span></div><div class="thumbcaption">iMac with M1 chip</div></div></div></div></div> <p>Mac, which is short for Macintosh—its official name until 1999—is Apple's line of personal computers that use the company's proprietary <a href="/wiki/MacOS" title="MacOS">macOS</a> operating system. Personal computers were Apple's original business line, but as of the end of&#32;2024<sup class="plainlinks noexcerpt noprint asof-tag update" style="display:none;"><a class="external text" href="https://en.wikipedia.org/w/index.php?title=Apple_Inc.&amp;action=edit">&#91;update&#93;</a></sup> they account for only about eight percent of the company's revenue.<sup id="cite_ref-Apple-10-K-Report-2024_1-2" class="reference"><a href="#cite_note-Apple-10-K-Report-2024-1"><span class="cite-bracket">&#91;</span>1<span class="cite-bracket">&#93;</span></a></sup> </p><p>There are six Mac computer families in production: </p> <ul><li><a href="/wiki/IMac" title="IMac">iMac</a>: Consumer all-in-one desktop computer, introduced in 1998.</li> <li><a href="/wiki/Mac_Mini" title="Mac Mini">Mac Mini</a>: Consumer sub-desktop computer, introduced in 2005.</li> <li><a href="/wiki/MacBook_Pro" title="MacBook Pro">MacBook Pro</a>: Professional notebook, introduced in 2006.</li> <li><a href="/wiki/Mac_Pro" title="Mac Pro">Mac Pro</a>: Professional workstation, introduced in 2006.</li> <li><a href="/wiki/MacBook_Air" title="MacBook Air">MacBook Air</a>: Consumer ultra-thin notebook, introduced in 2008.</li> <li><a href="/wiki/Mac_Studio" title="Mac Studio">Mac Studio</a>: Professional small form-factor workstation, introduced in 2022.</li></ul> <p>Often described as a <a href="/wiki/Walled_garden_(technology)" class="mw-redirect" title="Walled garden (technology)">walled garden</a>, Macs use <a href="/wiki/Apple_silicon" title="Apple silicon">Apple silicon</a> chips, run the <a href="/wiki/MacOS" title="MacOS">macOS</a> operating system, and include Apple software like the <a href="/wiki/Safari_(web_browser)" title="Safari (web browser)">Safari</a> web browser, <a href="/wiki/IMovie" title="IMovie">iMovie</a> for home movie editing, <a href="/wiki/GarageBand" title="GarageBand">GarageBand</a> for music creation, and the <a href="/wiki/IWork" title="IWork">iWork</a> productivity suite. Apple also sells <a href="/wiki/Pro_apps_(Apple)" class="mw-redirect" title="Pro apps (Apple)">pro apps</a>: <a href="/wiki/Final_Cut_Pro" title="Final Cut Pro">Final Cut Pro</a> for video production, <a href="/wiki/Logic_Pro" title="Logic Pro">Logic Pro</a> for musicians and producers, and <a href="/wiki/Xcode" title="Xcode">Xcode</a> for software developers. Apple also sells a variety of accessories for Macs, including the <a href="/wiki/Pro_Display_XDR" title="Pro Display XDR">Pro Display XDR</a>, <a href="/wiki/Apple_Studio_Display" title="Apple Studio Display">Apple Studio Display</a>, <a href="/wiki/Magic_Mouse" title="Magic Mouse">Magic Mouse</a>, <a href="/wiki/Magic_Trackpad" title="Magic Trackpad">Magic Trackpad</a>, and <a href="/wiki/Magic_Keyboard_(Mac)" title="Magic Keyboard (Mac)">Magic Keyboard</a>. </p> <div class="mw-heading mw-heading3"><h3 id="iPhone">iPhone</h3></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/IPhone" title="IPhone">iPhone</a></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:IPhone_15_6.1%22.jpg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/2/27/IPhone_15_6.1%22.jpg/220px-IPhone_15_6.1%22.jpg" decoding="async" width="220" height="165" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/2/27/IPhone_15_6.1%22.jpg/330px-IPhone_15_6.1%22.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/2/27/IPhone_15_6.1%22.jpg/440px-IPhone_15_6.1%22.jpg 2x" data-file-width="8192" data-file-height="6144" /></a><figcaption><a href="/wiki/IPhone_15" title="IPhone 15">iPhone 15</a> (left) and <a href="/wiki/IPhone_15_Pro" title="IPhone 15 Pro">iPhone 15 Pro</a> (right)</figcaption></figure> <p>The iPhone is Apple's line of <a href="/wiki/Smartphone" title="Smartphone">smartphones</a>, which run the <a href="/wiki/IOS" title="IOS">iOS</a> operating system. The <a href="/wiki/IPhone_(1st_generation)" title="IPhone (1st generation)">first iPhone</a> was unveiled by Steve Jobs on January 9, 2007. Since then, new <a href="/wiki/List_of_iPhone_models" title="List of iPhone models">iPhone models</a> have been released every year. When it was introduced, its <a href="/wiki/Multi-touch" title="Multi-touch">multi-touch</a> screen was described as "revolutionary" and a "game-changer" for the mobile phone industry. The device has been credited with creating the <a href="/wiki/Mobile_app_development" title="Mobile app development">app economy</a>. </p><p>iOS is one of the two major smartphone <a href="/wiki/Computing_platform" title="Computing platform">platforms</a> in the world, alongside <a href="/wiki/Android_(operating_system)" title="Android (operating system)">Android</a>. The iPhone has generated large profits for the company, and is credited with helping to make Apple one of the world's most valuable publicly traded companies.<sup id="cite_ref-182" class="reference"><a href="#cite_note-182"><span class="cite-bracket">&#91;</span>180<span class="cite-bracket">&#93;</span></a></sup> As of the end of&#32;2024<sup class="plainlinks noexcerpt noprint asof-tag update" style="display:none;"><a class="external text" href="https://en.wikipedia.org/w/index.php?title=Apple_Inc.&amp;action=edit">&#91;update&#93;</a></sup>, the iPhone accounts for nearly half of the company's revenue.<sup id="cite_ref-Apple-10-K-Report-2024_1-3" class="reference"><a href="#cite_note-Apple-10-K-Report-2024-1"><span class="cite-bracket">&#91;</span>1<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="iPad">iPad</h3></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/IPad" title="IPad">iPad</a></div> <p>The iPad is Apple's line of <a href="/wiki/Tablet_computer" title="Tablet computer">tablets</a> which run <a href="/wiki/IPadOS" title="IPadOS">iPadOS</a>. The <a href="/wiki/IPad_(1st_generation)" title="IPad (1st generation)">first-generation iPad</a> was announced on January 27, 2010. The iPad is mainly marketed for consuming multimedia, creating art, working on documents, videoconferencing, and playing games. The iPad lineup consists of several base iPad models, and the smaller <a href="/wiki/IPad_Mini" title="IPad Mini">iPad Mini</a>, upgraded <a href="/wiki/IPad_Air" class="mw-redirect" title="IPad Air">iPad Air</a>, and high-end <a href="/wiki/IPad_Pro" title="IPad Pro">iPad Pro</a>. Apple has consistently improved the iPad's performance, with the iPad Pro adopting the same <a href="/wiki/Apple_M1" title="Apple M1">M1</a> and <a href="/wiki/Apple_M2" title="Apple M2">M2</a> chips as the Mac; but the iPad still receives criticism for its limited OS.<sup id="cite_ref-183" class="reference"><a href="#cite_note-183"><span class="cite-bracket">&#91;</span>181<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-184" class="reference"><a href="#cite_note-184"><span class="cite-bracket">&#91;</span>182<span class="cite-bracket">&#93;</span></a></sup> </p><p>As of September&#160;2020,<sup class="plainlinks noexcerpt noprint asof-tag update" style="display:none;"><a class="external text" href="https://en.wikipedia.org/w/index.php?title=Apple_Inc.&amp;action=edit">&#91;update&#93;</a></sup> Apple has sold more than 500&#160;million iPads, though sales peaked in 2013.<sup id="cite_ref-500m_ipads_185-0" class="reference"><a href="#cite_note-500m_ipads-185"><span class="cite-bracket">&#91;</span>183<span class="cite-bracket">&#93;</span></a></sup> The iPad still remains the <a href="/wiki/Tablet_computer#By_manufacturer" title="Tablet computer">most popular tablet computer by sales</a> as of the second quarter of&#32;2020<sup class="plainlinks noexcerpt noprint asof-tag update" style="display:none;"><a class="external text" href="https://en.wikipedia.org/w/index.php?title=Apple_Inc.&amp;action=edit">&#91;update&#93;</a></sup>,<sup id="cite_ref-186" class="reference"><a href="#cite_note-186"><span class="cite-bracket">&#91;</span>184<span class="cite-bracket">&#93;</span></a></sup> and accounted for seven percent of the company's revenue as of the end of&#32;2024<sup class="plainlinks noexcerpt noprint asof-tag update" style="display:none;"><a class="external text" href="https://en.wikipedia.org/w/index.php?title=Apple_Inc.&amp;action=edit">&#91;update&#93;</a></sup>.<sup id="cite_ref-Apple-10-K-Report-2024_1-4" class="reference"><a href="#cite_note-Apple-10-K-Report-2024-1"><span class="cite-bracket">&#91;</span>1<span class="cite-bracket">&#93;</span></a></sup> Apple sells several <a href="/wiki/IPad_accessories" class="mw-redirect" title="IPad accessories">iPad accessories</a>, including the <a href="/wiki/Apple_Pencil" title="Apple Pencil">Apple Pencil</a>, <a href="/wiki/Smart_Keyboard" class="mw-redirect" title="Smart Keyboard">Smart Keyboard</a>, <a href="/wiki/Smart_Keyboard_Folio" class="mw-redirect" title="Smart Keyboard Folio">Smart Keyboard Folio</a>, <a href="/wiki/Magic_Keyboard_for_iPad" class="mw-redirect" title="Magic Keyboard for iPad">Magic Keyboard</a>, and several adapters. </p> <div class="mw-heading mw-heading3"><h3 id="Other_products">Other products</h3></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1237032888/mw-parser-output/.tmulti"><div class="thumb tmulti tright"><div class="thumbinner multiimageinner" style="width:242px;max-width:242px"><div class="trow"><div class="tsingle" style="width:132px;max-width:132px"><div class="thumbimage" style="height:104px;overflow:hidden"><span typeof="mw:File"><a href="/wiki/File:Apple_AirPods_Max_6.jpg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/9/9a/Apple_AirPods_Max_6.jpg/130px-Apple_AirPods_Max_6.jpg" decoding="async" width="130" height="104" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/9/9a/Apple_AirPods_Max_6.jpg/195px-Apple_AirPods_Max_6.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/9/9a/Apple_AirPods_Max_6.jpg/260px-Apple_AirPods_Max_6.jpg 2x" data-file-width="5030" data-file-height="4024" /></a></span></div><div class="thumbcaption"><a href="/wiki/AirPods_Max" title="AirPods Max">AirPods Max</a></div></div><div class="tsingle" style="width:106px;max-width:106px"><div class="thumbimage" style="height:104px;overflow:hidden"><span typeof="mw:File"><a href="/wiki/File:Apple_Watch_Ultra_-_2.jpg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/9/91/Apple_Watch_Ultra_-_2.jpg/104px-Apple_Watch_Ultra_-_2.jpg" decoding="async" width="104" height="104" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/9/91/Apple_Watch_Ultra_-_2.jpg/156px-Apple_Watch_Ultra_-_2.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/9/91/Apple_Watch_Ultra_-_2.jpg/208px-Apple_Watch_Ultra_-_2.jpg 2x" data-file-width="576" data-file-height="576" /></a></span></div><div class="thumbcaption"><a href="/wiki/Apple_Watch_Ultra" title="Apple Watch Ultra">Apple Watch Ultra</a></div></div></div></div></div> <p>Apple makes several other products that it categorizes as "Wearables, Home and Accessories".<sup id="cite_ref-187" class="reference"><a href="#cite_note-187"><span class="cite-bracket">&#91;</span>185<span class="cite-bracket">&#93;</span></a></sup> These products include the <a href="/wiki/Apple_headphones" title="Apple headphones">AirPods</a> line of wireless headphones, <a href="/wiki/Apple_TV" title="Apple TV">Apple TV</a> digital media players, <a href="/wiki/Apple_Watch" title="Apple Watch">Apple Watch</a> smartwatches, <a href="/wiki/Beats_Electronics" title="Beats Electronics">Beats</a> headphones, <a href="/wiki/HomePod" title="HomePod">HomePod</a> smart speakers, and the <a href="/wiki/Vision_Pro" class="mw-redirect" title="Vision Pro">Vision Pro</a> mixed reality headset. As of the end of&#32;2024<sup class="plainlinks noexcerpt noprint asof-tag update" style="display:none;"><a class="external text" href="https://en.wikipedia.org/w/index.php?title=Apple_Inc.&amp;action=edit">&#91;update&#93;</a></sup>, this broad line of products comprises about ten percent of the company's revenues.<sup id="cite_ref-Apple-10-K-Report-2024_1-5" class="reference"><a href="#cite_note-Apple-10-K-Report-2024-1"><span class="cite-bracket">&#91;</span>1<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Services">Services</h3></div> <p>Apple offers a broad line of services, including advertising in the <a href="/wiki/App_Store_(Apple)" title="App Store (Apple)">App Store</a> and Apple News app, the <a href="/wiki/AppleCare%2B" title="AppleCare+">AppleCare+</a> extended warranty plan, the <a href="/wiki/ICloud%2B" class="mw-redirect" title="ICloud+">iCloud+</a> cloud-based data storage service, payment services through the <a href="/wiki/Apple_Card" title="Apple Card">Apple Card</a> credit card and the <a href="/wiki/Apple_Pay" title="Apple Pay">Apple Pay</a> processing platform, digital content services including <a href="/wiki/Apple_Books" title="Apple Books">Apple Books</a>, <a href="/wiki/Apple_Fitness%2B" class="mw-redirect" title="Apple Fitness+">Apple Fitness+</a>, <a href="/wiki/Apple_Music" title="Apple Music">Apple Music</a>, <a href="/wiki/Apple_News%2B" class="mw-redirect" title="Apple News+">Apple News+</a>, <a href="/wiki/Apple_TV%2B" title="Apple TV+">Apple TV+</a>, and the <a href="/wiki/ITunes_Store" title="ITunes Store">iTunes Store</a>. As of the end of&#32;2024<sup class="plainlinks noexcerpt noprint asof-tag update" style="display:none;"><a class="external text" href="https://en.wikipedia.org/w/index.php?title=Apple_Inc.&amp;action=edit">&#91;update&#93;</a></sup>, services comprise about 26% of the company's revenue.<sup id="cite_ref-Apple-10-K-Report-2024_1-6" class="reference"><a href="#cite_note-Apple-10-K-Report-2024-1"><span class="cite-bracket">&#91;</span>1<span class="cite-bracket">&#93;</span></a></sup> In 2019, Apple announced it would be making a concerted effort to expand its service revenues.<sup id="cite_ref-AppleVideoRevenue2_188-0" class="reference"><a href="#cite_note-AppleVideoRevenue2-188"><span class="cite-bracket">&#91;</span>186<span class="cite-bracket">&#93;</span></a></sup> </p> <div style="clear:both;" class=""></div> <div class="mw-heading mw-heading2"><h2 id="Marketing">Marketing</h2></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/Marketing_of_Apple_Inc." title="Marketing of Apple Inc.">Marketing of Apple Inc.</a></div> <div class="mw-heading mw-heading3"><h3 id="Branding">Branding</h3></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Apple_Computer_Logo_rainbow.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/8/84/Apple_Computer_Logo_rainbow.svg/170px-Apple_Computer_Logo_rainbow.svg.png" decoding="async" width="170" height="187" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/8/84/Apple_Computer_Logo_rainbow.svg/255px-Apple_Computer_Logo_rainbow.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/8/84/Apple_Computer_Logo_rainbow.svg/340px-Apple_Computer_Logo_rainbow.svg.png 2x" data-file-width="500" data-file-height="550" /></a><figcaption>The first official logo of Apple Inc. was used from 1977 to 1998.<sup id="cite_ref-logo_189-0" class="reference"><a href="#cite_note-logo-189"><span class="cite-bracket">&#91;</span>187<span class="cite-bracket">&#93;</span></a></sup></figcaption></figure> <p>According to Steve Jobs, the company's name was inspired by his visit to an apple farm while on a <a href="/wiki/Fruitarian" class="mw-redirect" title="Fruitarian">fruitarian</a> diet.<sup id="cite_ref-190" class="reference"><a href="#cite_note-190"><span class="cite-bracket">&#91;</span>188<span class="cite-bracket">&#93;</span></a></sup> Apple's first logo, designed by <a href="/wiki/Ron_Wayne" class="mw-redirect" title="Ron Wayne">Ron Wayne</a>, depicts <a href="/wiki/Sir_Isaac_Newton" class="mw-redirect" title="Sir Isaac Newton">Sir Isaac Newton</a> sitting under an apple tree. It was almost immediately replaced by <a href="/wiki/Rob_Janoff" title="Rob Janoff">Rob Janoff</a>'s "rainbow Apple", the now-familiar rainbow-colored silhouette of an apple with a bite taken out of it.<sup id="cite_ref-191" class="reference"><a href="#cite_note-191"><span class="cite-bracket">&#91;</span>189<span class="cite-bracket">&#93;</span></a></sup> This logo has been erroneously referred to as a tribute to <a href="/wiki/Alan_Turing" title="Alan Turing">Alan Turing</a>, with the bite mark a reference to <a href="/wiki/Alan_Turing#Death" title="Alan Turing">his method of suicide</a>.<sup id="cite_ref-192" class="reference"><a href="#cite_note-192"><span class="cite-bracket">&#91;</span>190<span class="cite-bracket">&#93;</span></a></sup> </p><p>On August 27, 1999,<sup id="cite_ref-web.archive.org_193-0" class="reference"><a href="#cite_note-web.archive.org-193"><span class="cite-bracket">&#91;</span>191<span class="cite-bracket">&#93;</span></a></sup> Apple officially dropped the rainbow scheme and began to use monochromatic logos nearly identical in shape to the previous rainbow incarnation. An <a href="/wiki/Aqua_(user_interface)" title="Aqua (user interface)">Aqua</a>-themed version of the monochrome logo was used from 1998 until 2003, and a glass-themed version was used from 2007 until 2013.<sup id="cite_ref-194" class="reference"><a href="#cite_note-194"><span class="cite-bracket">&#91;</span>192<span class="cite-bracket">&#93;</span></a></sup> </p><p><a href="/wiki/Apple_evangelist" class="mw-redirect" title="Apple evangelist">Apple evangelists</a> were actively engaged by the company at one time, but this was after the phenomenon had already been firmly established. Apple <a href="/wiki/Evangelism_marketing" title="Evangelism marketing">evangelist</a> <a href="/wiki/Guy_Kawasaki" title="Guy Kawasaki">Guy Kawasaki</a> has called the brand fanaticism "something that was stumbled upon",<sup id="cite_ref-195" class="reference"><a href="#cite_note-195"><span class="cite-bracket">&#91;</span>193<span class="cite-bracket">&#93;</span></a></sup> while Ive claimed in 2014 that "people have an incredibly personal relationship" with Apple's products.<sup id="cite_ref-Time_83-1" class="reference"><a href="#cite_note-Time-83"><span class="cite-bracket">&#91;</span>81<span class="cite-bracket">&#93;</span></a></sup> </p><p><i><a href="/wiki/Fortune_(magazine)" title="Fortune (magazine)">Fortune</a></i> magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012.<sup id="cite_ref-196" class="reference"><a href="#cite_note-196"><span class="cite-bracket">&#91;</span>194<span class="cite-bracket">&#93;</span></a></sup> On September 30, 2013, Apple surpassed <a href="/wiki/Coca-Cola" title="Coca-Cola">Coca-Cola</a> to become the world's most valuable brand in the <a href="/wiki/Omnicom_Group" title="Omnicom Group">Omnicom Group</a>'s "Best Global Brands" report.<sup id="cite_ref-197" class="reference"><a href="#cite_note-197"><span class="cite-bracket">&#91;</span>195<span class="cite-bracket">&#93;</span></a></sup> <a href="/wiki/Boston_Consulting_Group" title="Boston Consulting Group">Boston Consulting Group</a> has ranked Apple as the world's most innovative brand every year as of 2005<sup class="plainlinks noexcerpt noprint asof-tag update" style="display:none;"><a class="external text" href="https://en.wikipedia.org/w/index.php?title=Apple_Inc.&amp;action=edit">&#91;update&#93;</a></sup>.<sup id="cite_ref-198" class="reference"><a href="#cite_note-198"><span class="cite-bracket">&#91;</span>196<span class="cite-bracket">&#93;</span></a></sup> As of January&#160;2021,<sup class="plainlinks noexcerpt noprint asof-tag update" style="display:none;"><a class="external text" href="https://en.wikipedia.org/w/index.php?title=Apple_Inc.&amp;action=edit">&#91;update&#93;</a></sup> 1.65 billion Apple products were in active use.<sup id="cite_ref-199" class="reference"><a href="#cite_note-199"><span class="cite-bracket">&#91;</span>197<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-200" class="reference"><a href="#cite_note-200"><span class="cite-bracket">&#91;</span>198<span class="cite-bracket">&#93;</span></a></sup> In February 2023, that number exceeded 2 billion devices.<sup id="cite_ref-201" class="reference"><a href="#cite_note-201"><span class="cite-bracket">&#91;</span>199<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-202" class="reference"><a href="#cite_note-202"><span class="cite-bracket">&#91;</span>200<span class="cite-bracket">&#93;</span></a></sup> In 2023, the <a href="/wiki/World_Intellectual_Property_Organization" title="World Intellectual Property Organization">World Intellectual Property Organization</a> (WIPO)'s Madrid Yearly Review ranked Apple Inc.'s number of marks applications filled under the <a href="/wiki/Madrid_Protocol" title="Madrid Protocol">Madrid System</a> as 10th in the world, with 74 <a href="/wiki/Trademarks" class="mw-redirect" title="Trademarks">trademarks</a> applications submitted during 2023.<sup id="cite_ref-203" class="reference"><a href="#cite_note-203"><span class="cite-bracket">&#91;</span>201<span class="cite-bracket">&#93;</span></a></sup> </p><p>Apple has been ranked #3 company in the world in the <i><a href="/wiki/Fortune_500" title="Fortune 500">Fortune 500</a></i> list for the year 2024.<sup id="cite_ref-204" class="reference"><a href="#cite_note-204"><span class="cite-bracket">&#91;</span>202<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Advertising">Advertising</h3></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/Apple_Inc._advertising" title="Apple Inc. advertising">Apple Inc. advertising</a></div> <p>Apple's first slogan, "<a href="/wiki/Byte" title="Byte">Byte</a> into an Apple", was coined in the late 1970s.<sup id="cite_ref-205" class="reference"><a href="#cite_note-205"><span class="cite-bracket">&#91;</span>203<span class="cite-bracket">&#93;</span></a></sup> From 1997 to 2002, the slogan "<a href="/wiki/Think_different" title="Think different">Think different</a>" was used in advertising campaigns, and is still closely associated with Apple.<sup id="cite_ref-206" class="reference"><a href="#cite_note-206"><span class="cite-bracket">&#91;</span>204<span class="cite-bracket">&#93;</span></a></sup> Apple also has slogans for specific product lines—for example, "iThink, therefore iMac" was used in 1998 to promote the iMac,<sup id="cite_ref-207" class="reference"><a href="#cite_note-207"><span class="cite-bracket">&#91;</span>205<span class="cite-bracket">&#93;</span></a></sup> and "Say hello to iPhone" has been used in iPhone advertisements.<sup id="cite_ref-208" class="reference"><a href="#cite_note-208"><span class="cite-bracket">&#91;</span>206<span class="cite-bracket">&#93;</span></a></sup> "Hello" was also used to introduce the original Macintosh, <a href="/wiki/Newton_(platform)" class="mw-redirect" title="Newton (platform)">Newton</a>, iMac ("hello (again)"), and iPod.<sup id="cite_ref-209" class="reference"><a href="#cite_note-209"><span class="cite-bracket">&#91;</span>207<span class="cite-bracket">&#93;</span></a></sup> </p><p>From the introduction of the Macintosh in 1984, with the <a href="/wiki/1984_(television_commercial)" class="mw-redirect" title="1984 (television commercial)">1984 Super Bowl advertisement</a> to the more modern <a href="/wiki/Get_a_Mac" title="Get a Mac">Get a Mac</a> adverts, Apple has been recognized for its efforts toward effective advertising and marketing for its products. However, claims made by later campaigns <a href="/wiki/Apple_Inc._advertising#Criticism" title="Apple Inc. advertising">were criticized</a>,<sup id="cite_ref-210" class="reference"><a href="#cite_note-210"><span class="cite-bracket">&#91;</span>208<span class="cite-bracket">&#93;</span></a></sup> particularly the 2005 Power Mac ads.<sup id="cite_ref-211" class="reference"><a href="#cite_note-211"><span class="cite-bracket">&#91;</span>209<span class="cite-bracket">&#93;</span></a></sup> Apple's product advertisements gained significant attention as a result of their eye-popping graphics and catchy tunes.<sup id="cite_ref-Daily_News_212-0" class="reference"><a href="#cite_note-Daily_News-212"><span class="cite-bracket">&#91;</span>210<span class="cite-bracket">&#93;</span></a></sup> Musicians who benefited from an improved profile as a result of their songs being included on Apple advertisements include Canadian singer <a href="/wiki/Feist_(singer)" title="Feist (singer)">Feist</a> with the song "<a href="/wiki/1234_(Feist_song)" title="1234 (Feist song)">1234</a>" and <a href="/wiki/Yael_Na%C3%AFm" class="mw-redirect" title="Yael Naïm">Yael Naïm</a> with the song "<a href="/wiki/New_Soul" title="New Soul">New Soul</a>".<sup id="cite_ref-Daily_News_212-1" class="reference"><a href="#cite_note-Daily_News-212"><span class="cite-bracket">&#91;</span>210<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Stores">Stores</h3></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/Apple_Store" title="Apple Store">Apple Store</a></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Apple_store_fifth_avenue.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/0/0c/Apple_store_fifth_avenue.jpg/220px-Apple_store_fifth_avenue.jpg" decoding="async" width="220" height="166" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/0/0c/Apple_store_fifth_avenue.jpg/330px-Apple_store_fifth_avenue.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/0/0c/Apple_store_fifth_avenue.jpg/440px-Apple_store_fifth_avenue.jpg 2x" data-file-width="3084" data-file-height="2322" /></a><figcaption><a href="/wiki/Apple_Fifth_Avenue" title="Apple Fifth Avenue">Apple Fifth Avenue</a> is the flagship store in New York City.</figcaption></figure> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Apple_Genius_Bar_Regentstreet_London.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/6/6a/Apple_Genius_Bar_Regentstreet_London.jpg/220px-Apple_Genius_Bar_Regentstreet_London.jpg" decoding="async" width="220" height="152" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/6/6a/Apple_Genius_Bar_Regentstreet_London.jpg/330px-Apple_Genius_Bar_Regentstreet_London.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/6/6a/Apple_Genius_Bar_Regentstreet_London.jpg/440px-Apple_Genius_Bar_Regentstreet_London.jpg 2x" data-file-width="1280" data-file-height="882" /></a><figcaption>Customers visit the <a href="/wiki/Genius_Bar" title="Genius Bar">Genius Bar</a> at Apple's <a href="/wiki/Regent_Street" title="Regent Street">Regent Street</a> store in 2006.</figcaption></figure> <p>The first Apple Stores were originally opened as two locations in May 2001 by then-<a href="/wiki/CEO" class="mw-redirect" title="CEO">CEO</a> Steve Jobs,<sup id="cite_ref-First_stores_90-1" class="reference"><a href="#cite_note-First_stores-90"><span class="cite-bracket">&#91;</span>88<span class="cite-bracket">&#93;</span></a></sup> after years of attempting but failing store-within-a-store concepts.<sup id="cite_ref-MacRumors_stores_91-1" class="reference"><a href="#cite_note-MacRumors_stores-91"><span class="cite-bracket">&#91;</span>89<span class="cite-bracket">&#93;</span></a></sup> Seeing a need for improved retail presentation of the company's products, he began an effort in 1997 to revamp the retail program to get an improved relationship to consumers, and hired <a href="/wiki/Ron_Johnson_(businessman)" title="Ron Johnson (businessman)">Ron Johnson</a> in 2000.<sup id="cite_ref-MacRumors_stores_91-2" class="reference"><a href="#cite_note-MacRumors_stores-91"><span class="cite-bracket">&#91;</span>89<span class="cite-bracket">&#93;</span></a></sup> Jobs relaunched Apple's online store in 1997,<sup id="cite_ref-213" class="reference"><a href="#cite_note-213"><span class="cite-bracket">&#91;</span>211<span class="cite-bracket">&#93;</span></a></sup> and opened the first two physical stores in 2001.<sup id="cite_ref-First_stores_90-2" class="reference"><a href="#cite_note-First_stores-90"><span class="cite-bracket">&#91;</span>88<span class="cite-bracket">&#93;</span></a></sup> The media initially speculated that Apple would fail,<sup id="cite_ref-fortune-best-retailer_92-1" class="reference"><a href="#cite_note-fortune-best-retailer-92"><span class="cite-bracket">&#91;</span>90<span class="cite-bracket">&#93;</span></a></sup> but its stores were highly successful, bypassing the sales numbers of competing nearby stores, and within three years reached US$1 billion in annual sales, becoming the fastest retailer in history to do so.<sup id="cite_ref-fortune-best-retailer_92-2" class="reference"><a href="#cite_note-fortune-best-retailer-92"><span class="cite-bracket">&#91;</span>90<span class="cite-bracket">&#93;</span></a></sup> </p><p>Over the years, Apple has expanded the number of retail locations and its geographical coverage, with 499 stores across 22 countries worldwide as of December&#160;2017<sup class="plainlinks noexcerpt noprint asof-tag update" style="display:none;"><a class="external text" href="https://en.wikipedia.org/w/index.php?title=Apple_Inc.&amp;action=edit">&#91;update&#93;</a></sup>.<sup id="cite_ref-:1_93-1" class="reference"><a href="#cite_note-:1-93"><span class="cite-bracket">&#91;</span>91<span class="cite-bracket">&#93;</span></a></sup> Strong product sales have placed Apple among the top-tier retail stores, with sales over $16 billion globally in 2011.<sup id="cite_ref-retail_army_214-0" class="reference"><a href="#cite_note-retail_army-214"><span class="cite-bracket">&#91;</span>212<span class="cite-bracket">&#93;</span></a></sup> Apple Stores underwent a period of significant redesign, beginning in May 2016. This redesign included physical changes to the Apple Stores, such as open spaces and re-branded rooms, and changes in function to facilitate interaction between consumers and professionals.<sup id="cite_ref-215" class="reference"><a href="#cite_note-215"><span class="cite-bracket">&#91;</span>213<span class="cite-bracket">&#93;</span></a></sup> </p><p>Many Apple Stores are located inside shopping malls, but Apple has built several stand-alone "flagship" stores in high-profile locations.<sup id="cite_ref-MacRumors_stores_91-3" class="reference"><a href="#cite_note-MacRumors_stores-91"><span class="cite-bracket">&#91;</span>89<span class="cite-bracket">&#93;</span></a></sup> It has been granted design <a href="/wiki/Patent" title="Patent">patents</a> and received architectural awards for its stores' designs and construction, specifically for its use of glass staircases and cubes.<sup id="cite_ref-216" class="reference"><a href="#cite_note-216"><span class="cite-bracket">&#91;</span>214<span class="cite-bracket">&#93;</span></a></sup> The success of Apple Stores have had significant influence over other consumer electronics retailers, who have lost traffic, control and profits due to a perceived higher quality of service and products at Apple Stores.<sup id="cite_ref-217" class="reference"><a href="#cite_note-217"><span class="cite-bracket">&#91;</span>215<span class="cite-bracket">&#93;</span></a></sup> Due to the popularity of the brand, Apple receives a large number of job applications, many of which come from young workers.<sup id="cite_ref-retail_army_214-1" class="reference"><a href="#cite_note-retail_army-214"><span class="cite-bracket">&#91;</span>212<span class="cite-bracket">&#93;</span></a></sup> Although Apple Store employees receive above-average pay, are offered money toward education and health care, and receive product discounts,<sup id="cite_ref-retail_army_214-2" class="reference"><a href="#cite_note-retail_army-214"><span class="cite-bracket">&#91;</span>212<span class="cite-bracket">&#93;</span></a></sup> there are limited or no paths of career advancement.<sup id="cite_ref-retail_army_214-3" class="reference"><a href="#cite_note-retail_army-214"><span class="cite-bracket">&#91;</span>212<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Market_power">Market power</h3></div> <p>On March 16, 2020, France fined Apple €1.1 billion for colluding with two wholesalers to stifle competition and keep prices high by handicapping independent resellers. The arrangement created aligned prices for Apple products such as iPads and personal computers for about half the French retail market. According to the French regulators, the abuses occurred between 2005 and 2017 but were first discovered after a complaint by an independent reseller, eBizcuss, in 2012.<sup id="cite_ref-218" class="reference"><a href="#cite_note-218"><span class="cite-bracket">&#91;</span>216<span class="cite-bracket">&#93;</span></a></sup> </p><p>On August 13, 2020, <a href="/wiki/Epic_Games" title="Epic Games">Epic Games</a>, the maker of the popular game <i><a href="/wiki/Fortnite" title="Fortnite">Fortnite</a></i>, <a href="/wiki/Epic_Games_v._Apple" title="Epic Games v. Apple">sued</a> both Apple and <a href="/wiki/Google" title="Google">Google</a> after <i>Fortnite</i> was removed from Apple's and Google's app stores. The lawsuits came after Apple and Google blocked the game after it introduced a direct payment system that bypassed the fees that Apple and Google had imposed.<sup id="cite_ref-219" class="reference"><a href="#cite_note-219"><span class="cite-bracket">&#91;</span>217<span class="cite-bracket">&#93;</span></a></sup> In September 2020, Epic Games founded the <a href="/wiki/Coalition_for_App_Fairness" title="Coalition for App Fairness">Coalition for App Fairness</a> together with thirteen other companies, which aims for better conditions for the inclusion of apps in the app stores.<sup id="cite_ref-220" class="reference"><a href="#cite_note-220"><span class="cite-bracket">&#91;</span>218<span class="cite-bracket">&#93;</span></a></sup> Later, in December 2020, <a href="/wiki/Meta_Platforms" title="Meta Platforms">Facebook</a> agreed to assist Epic in their legal game against Apple, planning to support the company by providing materials and documents to Epic. Facebook had, however, stated that the company would not participate directly with the lawsuit, although did commit to helping with the discovery of evidence relating to the trial of 2021. In the months prior to their agreement, Facebook had been dealing with feuds against Apple relating to the prices of paid apps and privacy rule changes.<sup id="cite_ref-221" class="reference"><a href="#cite_note-221"><span class="cite-bracket">&#91;</span>219<span class="cite-bracket">&#93;</span></a></sup> Head of ad products for Facebook Dan Levy commented, saying that "this is not really about privacy for them, this is about an attack on personalized ads and the consequences it's going to have on small-business owners," commenting on the full-page ads placed by Facebook in various newspapers in December 2020.<sup id="cite_ref-222" class="reference"><a href="#cite_note-222"><span class="cite-bracket">&#91;</span>220<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Privacy">Privacy</h3></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Prism-slide-8.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/f/fb/Prism-slide-8.jpg/220px-Prism-slide-8.jpg" decoding="async" width="220" height="165" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/f/fb/Prism-slide-8.jpg/330px-Prism-slide-8.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/f/fb/Prism-slide-8.jpg/440px-Prism-slide-8.jpg 2x" data-file-width="700" data-file-height="525" /></a><figcaption><a href="/wiki/PRISM_(surveillance_program)" class="mw-redirect" title="PRISM (surveillance program)">PRISM</a> is a <a href="/wiki/Clandestine_operation" title="Clandestine operation">clandestine</a> <a href="/wiki/Global_surveillance" title="Global surveillance">surveillance</a> program under which the <a href="/wiki/NSA" class="mw-redirect" title="NSA">NSA</a> collects user data from companies like Facebook and Apple.<sup id="cite_ref-223" class="reference"><a href="#cite_note-223"><span class="cite-bracket">&#91;</span>221<span class="cite-bracket">&#93;</span></a></sup></figcaption></figure> <p>Apple has publicly taken a pro-privacy stance, actively making privacy-conscious features and settings part of its conferences, promotional campaigns, and public image.<sup id="cite_ref-224" class="reference"><a href="#cite_note-224"><span class="cite-bracket">&#91;</span>222<span class="cite-bracket">&#93;</span></a></sup> With its <a href="/wiki/IOS_8" title="IOS 8">iOS 8</a> mobile operating system in 2014, the company started encrypting all contents of <a href="/wiki/IOS" title="IOS">iOS</a> devices through users' passcodes, making it impossible at the time for the company to provide customer data to law enforcement requests seeking such information.<sup id="cite_ref-225" class="reference"><a href="#cite_note-225"><span class="cite-bracket">&#91;</span>223<span class="cite-bracket">&#93;</span></a></sup> With the popularity rise of cloud storage solutions, Apple began a technique in 2016 to do <a href="/wiki/Deep_learning" title="Deep learning">deep learning</a> scans for facial data in photos on the user's local device and encrypting the content before uploading it to Apple's <a href="/wiki/ICloud" title="ICloud">iCloud</a> storage system.<sup id="cite_ref-226" class="reference"><a href="#cite_note-226"><span class="cite-bracket">&#91;</span>224<span class="cite-bracket">&#93;</span></a></sup> It also introduced "differential privacy", a way to collect crowdsourced data from many users, while keeping individual users anonymous, in a system that <i><a href="/wiki/Wired_(website)" class="mw-redirect" title="Wired (website)">Wired</a></i> described as "trying to learn as much as possible about a group while learning as little as possible about any individual in it".<sup id="cite_ref-227" class="reference"><a href="#cite_note-227"><span class="cite-bracket">&#91;</span>225<span class="cite-bracket">&#93;</span></a></sup> Users are explicitly asked if they want to participate, and can actively opt-in or opt-out.<sup id="cite_ref-228" class="reference"><a href="#cite_note-228"><span class="cite-bracket">&#91;</span>226<span class="cite-bracket">&#93;</span></a></sup> </p><p>However, Apple has aided law enforcement in criminal investigations by providing iCloud backups of users' devices,<sup id="cite_ref-229" class="reference"><a href="#cite_note-229"><span class="cite-bracket">&#91;</span>227<span class="cite-bracket">&#93;</span></a></sup> and the company's commitment to privacy has been questioned by its efforts to promote <a href="/wiki/Biometric_authentication" class="mw-redirect" title="Biometric authentication">biometric authentication</a> technology in its newer<sup class="noprint Inline-Template" style="white-space:nowrap;">&#91;<i><a href="/wiki/Wikipedia:Manual_of_Style/Dates_and_numbers#Chronological_items" title="Wikipedia:Manual of Style/Dates and numbers"><span title="The time period mentioned near this tag is ambiguous. (October 2024)">when?</span></a></i>&#93;</sup> <a href="/wiki/List_of_iPhone_models" title="List of iPhone models">iPhone models</a>, which do not have the same level of <a href="/wiki/United_States_Constitution" class="mw-redirect" title="United States Constitution">constitutional privacy</a> as a passcode in the United States.<sup id="cite_ref-230" class="reference"><a href="#cite_note-230"><span class="cite-bracket">&#91;</span>228<span class="cite-bracket">&#93;</span></a></sup> </p><p>With Apple's release of an update to <a href="/wiki/IOS_14" title="IOS 14">iOS 14</a>, Apple required all developers of iPhone, iPad, and iPod Touch applications to directly ask iPhone users permission to track them. The feature, called "App Tracking Transparency", received heavy criticism from <a href="/wiki/Facebook" title="Facebook">Facebook</a>, whose primary business model revolves around the tracking of users' data and sharing such data with advertisers so users can see more relevant ads, a technique commonly known as <a href="/wiki/Targeted_advertising" title="Targeted advertising">targeted advertising</a>. After Facebook's measures, including purchasing full-page newspaper advertisements protesting App Tracking Transparency, Apple released the update in early 2021. A study by <a href="/wiki/Verizon" title="Verizon">Verizon</a> subsidiary Flurry Analytics reported only 4% of iOS users in the United States and 12% worldwide have opted into tracking.<sup id="cite_ref-231" class="reference"><a href="#cite_note-231"><span class="cite-bracket">&#91;</span>229<span class="cite-bracket">&#93;</span></a></sup> </p><p>Prior to the release of <a href="/wiki/IOS_15" title="IOS 15">iOS 15</a>, Apple announced new efforts at combating <a href="/wiki/Child_sexual_abuse_material" class="mw-redirect" title="Child sexual abuse material">child sexual abuse material</a> on iOS and Mac platforms. Parents of minor <a href="/wiki/IMessage" title="IMessage">iMessage</a> users can now be alerted if their child sends or receives nude photographs. Additionally, on-device <a href="/wiki/Hash_function" title="Hash function">hashing</a> would take place on media destined for upload to iCloud, and hashes would be compared to a list of known abusive images provided by law enforcement; if enough matches were found, Apple would be alerted and authorities informed. The new features received praise from law enforcement and victims rights advocates. However, privacy advocates, including the <a href="/wiki/Electronic_Frontier_Foundation" title="Electronic Frontier Foundation">Electronic Frontier Foundation</a>, condemned the new features as invasive and highly prone to abuse by authoritarian governments.<sup id="cite_ref-232" class="reference"><a href="#cite_note-232"><span class="cite-bracket">&#91;</span>230<span class="cite-bracket">&#93;</span></a></sup> </p><p>Ireland's <a href="/wiki/Data_Protection_Commission" class="mw-redirect" title="Data Protection Commission">Data Protection Commission</a> launched a privacy investigation to examine whether Apple complied with the EU's <a href="/wiki/GDPR" class="mw-redirect" title="GDPR">GDPR</a> law following an investigation into how the company processes personal data with targeted ads on its platform.<sup id="cite_ref-233" class="reference"><a href="#cite_note-233"><span class="cite-bracket">&#91;</span>231<span class="cite-bracket">&#93;</span></a></sup> </p><p>In December 2019, security researcher <a href="/wiki/Brian_Krebs" title="Brian Krebs">Brian Krebs</a> discovered that the <a href="/wiki/IPhone_11_Pro" title="IPhone 11 Pro">iPhone 11 Pro</a> would still show the arrow indicator –signifying location services are being used– at the top of the screen while the main location services toggle is enabled, despite all individual location services being disabled. Krebs was unable to replicate this behavior on older models and when asking Apple for comment, he was told by Apple that "It is expected behavior that the Location Services icon appears in the status bar when Location Services is enabled. The icon appears for system services that do not have a switch in Settings."<sup id="cite_ref-234" class="reference"><a href="#cite_note-234"><span class="cite-bracket">&#91;</span>232<span class="cite-bracket">&#93;</span></a></sup> Apple later further clarified that this behavior was to ensure compliance with <a href="/wiki/Ultra-wideband" title="Ultra-wideband">ultra-wideband</a> regulations in specific countries, a technology Apple started implementing in iPhones starting with iPhone 11 Pro, and emphasized that "the management of ultra wideband compliance and its use of location data is done entirely on the device and Apple is not collecting user location data." Will Strafach, an executive at security firm <a href="/wiki/Guardian_Firewall" title="Guardian Firewall">Guardian Firewall</a>, confirmed the lack of evidence that location data was sent off to a remote server. Apple promised to add a new toggle for this feature and in later iOS revisions Apple provided users with the option to tap on the location services indicator in Control Center to see which specific service is using the device's location.<sup id="cite_ref-235" class="reference"><a href="#cite_note-235"><span class="cite-bracket">&#91;</span>233<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-236" class="reference"><a href="#cite_note-236"><span class="cite-bracket">&#91;</span>234<span class="cite-bracket">&#93;</span></a></sup> </p><p>According to published reports by <a href="/wiki/Bloomberg_News" title="Bloomberg News">Bloomberg News</a> on March 30, 2022, Apple turned over data such as phone numbers, physical addresses, and <a href="/wiki/IP_addresses" class="mw-redirect" title="IP addresses">IP addresses</a> to hackers posing as law enforcement officials using forged documents. The law enforcement requests sometimes included <a href="/wiki/Forged_signatures" class="mw-redirect" title="Forged signatures">forged signatures</a> of real or fictional officials. When asked about the allegations, an Apple representative referred the reporter to a section of the company policy for law enforcement guidelines, which stated, "We review every data request for legal sufficiency and use advanced systems and processes to validate law enforcement requests and detect abuse."<sup id="cite_ref-237" class="reference"><a href="#cite_note-237"><span class="cite-bracket">&#91;</span>235<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Corporate_affairs">Corporate affairs</h2></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">See also: <a href="/wiki/List_of_mergers_and_acquisitions_by_Apple" title="List of mergers and acquisitions by Apple">List of mergers and acquisitions by Apple</a>, <a href="/wiki/Braeburn_Capital" title="Braeburn Capital">Braeburn Capital</a>, and <a href="/wiki/FileMaker" title="FileMaker">FileMaker</a></div> <div class="mw-heading mw-heading3"><h3 id="Business_trends">Business trends</h3></div> <p>The key trends for Apple are, as of each financial year ending September 24:<sup id="cite_ref-:2_238-0" class="reference"><a href="#cite_note-:2-238"><span class="cite-bracket">&#91;</span>236<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-:3_239-0" class="reference"><a href="#cite_note-:3-239"><span class="cite-bracket">&#91;</span>237<span class="cite-bracket">&#93;</span></a></sup> </p> <table class="wikitable" style="text-align:center;"> <tbody><tr> <th rowspan="2">Year </th> <th colspan="6"><b>Revenue figures</b> </th> <th colspan="2"><b>Non-revenue figures</b> </th> <th rowspan="2"><abbr title="Reference(s)">Ref.</abbr> </th></tr> <tr> <th>Total<br />revenue<sup id="cite_ref-240" class="reference"><a href="#cite_note-240"><span class="cite-bracket">&#91;</span>c<span class="cite-bracket">&#93;</span></a></sup><br />(US$ b) </th> <th>iPhone<br />revenue<br />(US$ b) </th> <th>Mac<br />revenue<br />(US$ b) </th> <th>iPad<br />revenue<br />(US$ b) </th> <th>Wearables, Home,<br />and Accessories<br />revenue<br />(US$ b) </th> <th>Services<br />revenue<br />(US$ b) </th> <th>Net profit<sup id="cite_ref-241" class="reference"><a href="#cite_note-241"><span class="cite-bracket">&#91;</span>d<span class="cite-bracket">&#93;</span></a></sup><br />(US$&#160;b) </th> <th>Number of<br />employees<br />(k, <a href="/wiki/Full-time_equivalent" title="Full-time equivalent">FTE</a>) </th></tr> <tr> <td>2011 </td> <td>108 </td> <td>45.9 </td> <td>21.7 </td> <td>19.1 </td> <td>11.9 </td> <td>9.3 </td> <td>25.9 </td> <td>60.4 </td> <td><sup id="cite_ref-242" class="reference"><a href="#cite_note-242"><span class="cite-bracket">&#91;</span>238<span class="cite-bracket">&#93;</span></a></sup> </td></tr> <tr> <td>2012 </td> <td>156 </td> <td>78.6 </td> <td>23.2 </td> <td>30.9 </td> <td>10.7 </td> <td>12.8 </td> <td>41.7 </td> <td>72.8 </td> <td><sup id="cite_ref-243" class="reference"><a href="#cite_note-243"><span class="cite-bracket">&#91;</span>239<span class="cite-bracket">&#93;</span></a></sup> </td></tr> <tr> <td>2013 </td> <td>170 </td> <td>91.2 </td> <td>21.4 </td> <td>31.9 </td> <td>10.1 </td> <td>16.0 </td> <td>37.0 </td> <td>80.3 </td> <td><sup id="cite_ref-244" class="reference"><a href="#cite_note-244"><span class="cite-bracket">&#91;</span>240<span class="cite-bracket">&#93;</span></a></sup> </td></tr> <tr> <td>2014 </td> <td>182 </td> <td>101 </td> <td>24.0 </td> <td>30.2 </td> <td>8.3 </td> <td>18.0 </td> <td>39.5 </td> <td>92.6 </td> <td><sup id="cite_ref-245" class="reference"><a href="#cite_note-245"><span class="cite-bracket">&#91;</span>241<span class="cite-bracket">&#93;</span></a></sup> </td></tr> <tr> <td>2015 </td> <td>233 </td> <td>155 </td> <td>25.4 </td> <td>23.2 </td> <td>10.0 </td> <td>19.9 </td> <td>53.3 </td> <td>110 </td> <td><sup id="cite_ref-246" class="reference"><a href="#cite_note-246"><span class="cite-bracket">&#91;</span>242<span class="cite-bracket">&#93;</span></a></sup> </td></tr> <tr> <td>2016 </td> <td>215 </td> <td>136 </td> <td>22.8 </td> <td>20.6 </td> <td>11.1 </td> <td>24.3 </td> <td>45.6 </td> <td>116 </td> <td><sup id="cite_ref-247" class="reference"><a href="#cite_note-247"><span class="cite-bracket">&#91;</span>243<span class="cite-bracket">&#93;</span></a></sup> </td></tr> <tr> <td>2017 </td> <td>229 </td> <td>139 </td> <td>25.5 </td> <td>18.8 </td> <td>12.8 </td> <td>32.7 </td> <td>48.3 </td> <td>123 </td> <td><sup id="cite_ref-248" class="reference"><a href="#cite_note-248"><span class="cite-bracket">&#91;</span>244<span class="cite-bracket">&#93;</span></a></sup> </td></tr> <tr> <td>2018 </td> <td>265 </td> <td>164 </td> <td>25.1 </td> <td>18.3 </td> <td>17.3 </td> <td>39.7 </td> <td>59.3 </td> <td>132 </td> <td><sup id="cite_ref-249" class="reference"><a href="#cite_note-249"><span class="cite-bracket">&#91;</span>245<span class="cite-bracket">&#93;</span></a></sup> </td></tr> <tr> <td>2019 </td> <td>260 </td> <td>142 </td> <td>25.7 </td> <td>21.2 </td> <td>24.4 </td> <td>46.2 </td> <td>55.2 </td> <td>137 </td> <td><sup id="cite_ref-250" class="reference"><a href="#cite_note-250"><span class="cite-bracket">&#91;</span>246<span class="cite-bracket">&#93;</span></a></sup> </td></tr> <tr> <td>2020 </td> <td>274 </td> <td>137 </td> <td>28.6 </td> <td>23.7 </td> <td>30.6 </td> <td>53.7 </td> <td>57.4 </td> <td>147 </td> <td><sup id="cite_ref-251" class="reference"><a href="#cite_note-251"><span class="cite-bracket">&#91;</span>247<span class="cite-bracket">&#93;</span></a></sup> </td></tr> <tr> <td>2021 </td> <td>365 </td> <td>191 </td> <td>35.1 </td> <td>31.8 </td> <td>38.3 </td> <td>68.4 </td> <td>94.6 </td> <td>154 </td> <td><sup id="cite_ref-252" class="reference"><a href="#cite_note-252"><span class="cite-bracket">&#91;</span>248<span class="cite-bracket">&#93;</span></a></sup> </td></tr> <tr> <td>2022 </td> <td>394 </td> <td>205 </td> <td>40.1 </td> <td>29.2 </td> <td>41.2 </td> <td>78.1 </td> <td>99.8 </td> <td>164 </td> <td><sup id="cite_ref-253" class="reference"><a href="#cite_note-253"><span class="cite-bracket">&#91;</span>249<span class="cite-bracket">&#93;</span></a></sup> </td></tr> <tr> <td>2023 </td> <td>383 </td> <td>200 </td> <td>29.3 </td> <td>28.3 </td> <td>39.8 </td> <td>85.2 </td> <td>96.9 </td> <td>161 </td> <td><sup id="cite_ref-254" class="reference"><a href="#cite_note-254"><span class="cite-bracket">&#91;</span>250<span class="cite-bracket">&#93;</span></a></sup> </td></tr> <tr> <td>2024 </td> <td>391 </td> <td>201 </td> <td>29.9 </td> <td>26.6 </td> <td>37.0 </td> <td>96.1 </td> <td>93.7 </td> <td>164 </td> <td><sup id="cite_ref-255" class="reference"><a href="#cite_note-255"><span class="cite-bracket">&#91;</span>251<span class="cite-bracket">&#93;</span></a></sup> </td></tr></tbody></table> <div class="mw-heading mw-heading3"><h3 id="Leadership">Leadership</h3></div> <div class="mw-heading mw-heading4"><h4 id="Senior_management">Senior management</h4></div> <p>As of March&#160;16,&#32;2021<sup class="plainlinks noexcerpt noprint asof-tag update" style="display:none;"><a class="external text" href="https://en.wikipedia.org/w/index.php?title=Apple_Inc.&amp;action=edit">&#91;update&#93;</a></sup>, the management of Apple Inc. includes:<sup id="cite_ref-aaplLeadership_256-0" class="reference"><a href="#cite_note-aaplLeadership-256"><span class="cite-bracket">&#91;</span>252<span class="cite-bracket">&#93;</span></a></sup> </p> <ul><li><a href="/wiki/Tim_Cook" title="Tim Cook">Tim Cook</a> (<a href="/wiki/Chief_executive_officer" title="Chief executive officer">chief executive officer</a>)</li> <li><a href="/wiki/Jeff_Williams_(Apple)" title="Jeff Williams (Apple)">Jeff Williams</a> (<a href="/wiki/Chief_operating_officer" title="Chief operating officer">chief operating officer</a>)</li> <li><a href="/wiki/Luca_Maestri" title="Luca Maestri">Luca Maestri</a> (senior vice president and <a href="/wiki/Chief_financial_officer" title="Chief financial officer">chief financial officer</a>)</li> <li>Katherine L. Adams (senior vice president and general counsel)</li> <li><a href="/wiki/Eddy_Cue" title="Eddy Cue">Eddy Cue</a> (senior vice president – Internet Software and Services)</li> <li><a href="/wiki/Craig_Federighi" title="Craig Federighi">Craig Federighi</a> (senior vice president – Software Engineering)</li> <li><a href="/wiki/John_Giannandrea" title="John Giannandrea">John Giannandrea</a> (senior vice president – Machine Learning and AI Strategy)</li> <li><a href="/wiki/Deirdre_O%27Brien" title="Deirdre O&#39;Brien">Deirdre O'Brien</a> (senior vice president – <a href="/wiki/Apple_Store" title="Apple Store">Retail</a> + People)</li> <li><a href="/wiki/John_Ternus" title="John Ternus">John Ternus</a> (senior vice president – Hardware Engineering)</li> <li><a href="/wiki/Greg_Joswiak" title="Greg Joswiak">Greg Josiwak</a> (senior vice president – Worldwide Marketing)</li> <li><a href="/wiki/Johny_Srouji" title="Johny Srouji">Johny Srouji</a> (senior vice president – Hardware Technologies)</li> <li><a href="/wiki/Sabih_Khan" title="Sabih Khan">Sabih Khan</a> (senior vice president – Operations)</li></ul> <div class="mw-heading mw-heading4"><h4 id="Board_of_directors">Board of directors</h4></div> <p>As of January&#160;20,&#32;2023<sup class="plainlinks noexcerpt noprint asof-tag update" style="display:none;"><a class="external text" href="https://en.wikipedia.org/w/index.php?title=Apple_Inc.&amp;action=edit">&#91;update&#93;</a></sup>, the <a href="/wiki/Board_of_directors" title="Board of directors">board of directors</a> of Apple Inc. includes:<sup id="cite_ref-aaplLeadership_256-1" class="reference"><a href="#cite_note-aaplLeadership-256"><span class="cite-bracket">&#91;</span>252<span class="cite-bracket">&#93;</span></a></sup> </p> <ul><li><a href="/wiki/Arthur_D._Levinson" title="Arthur D. Levinson">Arthur D. Levinson</a> (chairman)</li> <li><a href="/wiki/Tim_Cook" title="Tim Cook">Tim Cook</a> (executive director and CEO)</li> <li><a href="/wiki/James_A._Bell" title="James A. Bell">James A. Bell</a></li> <li><a href="/wiki/Alex_Gorsky" title="Alex Gorsky">Alex Gorsky</a></li> <li><a href="/wiki/Andrea_Jung" title="Andrea Jung">Andrea Jung</a></li> <li><a href="/wiki/Monica_Lozano" class="mw-redirect" title="Monica Lozano">Monica Lozano</a></li> <li><a href="/wiki/Ronald_Sugar" title="Ronald Sugar">Ronald Sugar</a></li> <li><a href="/wiki/Susan_Wagner" title="Susan Wagner">Susan Wagner</a></li></ul> <div class="mw-heading mw-heading4"><h4 id="Previous_CEOs">Previous CEOs</h4></div> <ol><li><a href="/wiki/Michael_Scott_(Apple)" title="Michael Scott (Apple)">Michael Scott</a> (1977–1981)</li> <li><a href="/wiki/Mike_Markkula" title="Mike Markkula">Mike Markkula</a> (1981–1983)</li> <li><a href="/wiki/John_Sculley" title="John Sculley">John Sculley</a> (1983–1993)</li> <li><a href="/wiki/Michael_Spindler" title="Michael Spindler">Michael Spindler</a> (1993–1996)</li> <li><a href="/wiki/Gil_Amelio" title="Gil Amelio">Gil Amelio</a> (1996–1997)</li> <li><a href="/wiki/Steve_Jobs" title="Steve Jobs">Steve Jobs</a> (1997–2011)</li></ol> <div class="mw-heading mw-heading3"><h3 id="Ownership">Ownership</h3></div> <p>As of December&#160;30,&#32;2023<sup class="plainlinks noexcerpt noprint asof-tag update" style="display:none;"><a class="external text" href="https://en.wikipedia.org/w/index.php?title=Apple_Inc.&amp;action=edit">&#91;update&#93;</a></sup>, the largest shareholders of Apple were:<sup id="cite_ref-257" class="reference"><a href="#cite_note-257"><span class="cite-bracket">&#91;</span>253<span class="cite-bracket">&#93;</span></a></sup> </p> <ul><li><a href="/wiki/The_Vanguard_Group" title="The Vanguard Group">The Vanguard Group</a> (1,317,966,471 shares, 8.54%)</li> <li><a href="/wiki/BlackRock" title="BlackRock">BlackRock</a> (1,042,391,808 shares, 6.75%)</li> <li><a href="/wiki/Berkshire_Hathaway" title="Berkshire Hathaway">Berkshire Hathaway</a> (905,560,000 shares, 5.86%)</li> <li><a href="/wiki/State_Street_Corporation" title="State Street Corporation">State Street Corporation</a> (586,052,057 shares, 3.80%)</li> <li><a href="/wiki/Geode_Capital_Management" title="Geode Capital Management">Geode Capital Management</a> (300,822,623 shares, 1.95%)</li> <li><a href="/wiki/Fidelity_Investments" title="Fidelity Investments">Fidelity Investments</a> (299,871,352 shares, 1.94%)</li> <li><a href="/wiki/Morgan_Stanley" title="Morgan Stanley">Morgan Stanley</a> (217,961,227 shares, 1.41%)</li> <li><a href="/wiki/T._Rowe_Price" title="T. Rowe Price">T. Rowe Price</a> (210,827,097 shares, 1.37%)</li> <li><a href="/wiki/Norges_Bank" title="Norges Bank">Norges Bank</a> (176,141,203 shares, 1.14%)</li> <li><a href="/wiki/Northern_Trust" title="Northern Trust">Northern Trust</a> (162,115,200 shares, 1.05%)</li></ul> <div class="mw-heading mw-heading3"><h3 id="Corporate_culture">Corporate culture</h3></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Steve_Wozniak_and_Andy_Hertzfeld_1985.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/0/0c/Steve_Wozniak_and_Andy_Hertzfeld_1985.jpg/220px-Steve_Wozniak_and_Andy_Hertzfeld_1985.jpg" decoding="async" width="220" height="164" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/0/0c/Steve_Wozniak_and_Andy_Hertzfeld_1985.jpg/330px-Steve_Wozniak_and_Andy_Hertzfeld_1985.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/0/0c/Steve_Wozniak_and_Andy_Hertzfeld_1985.jpg/440px-Steve_Wozniak_and_Andy_Hertzfeld_1985.jpg 2x" data-file-width="1264" data-file-height="944" /></a><figcaption>Co-founder <a href="/wiki/Steve_Wozniak" title="Steve Wozniak">Steve Wozniak</a> and Macintosh engineer <a href="/wiki/Andy_Hertzfeld" title="Andy Hertzfeld">Andy Hertzfeld</a> attended the <a href="/wiki/Apple_User_Group_Connection" title="Apple User Group Connection">Apple User Group Connection</a> club in 1985.</figcaption></figure> <figure class="mw-default-size mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:Colleges_with_the_most_alumni_at_Apple.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/e/e9/Colleges_with_the_most_alumni_at_Apple.png/280px-Colleges_with_the_most_alumni_at_Apple.png" decoding="async" width="280" height="322" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/e/e9/Colleges_with_the_most_alumni_at_Apple.png/420px-Colleges_with_the_most_alumni_at_Apple.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/e/e9/Colleges_with_the_most_alumni_at_Apple.png/560px-Colleges_with_the_most_alumni_at_Apple.png 2x" data-file-width="796" data-file-height="916" /></a><figcaption>These universities produced the most alumni who became Apple employees.</figcaption></figure> <p>Apple is one of several highly successful companies founded in the 1970s that bucked the traditional notions of <a href="/wiki/Corporate_culture" class="mw-redirect" title="Corporate culture">corporate culture</a>. Jobs often walked around the office barefoot even after Apple became a <a href="/wiki/Fortune_500" title="Fortune 500">Fortune 500</a> company. By the time of the "<a href="/wiki/1984_(advertisement)" title="1984 (advertisement)">1984</a>" television advertisement, Apple's informal culture had become a key trait that differentiated it from its competitors.<sup id="cite_ref-258" class="reference"><a href="#cite_note-258"><span class="cite-bracket">&#91;</span>254<span class="cite-bracket">&#93;</span></a></sup> According to a 2011 report in <i><a href="/wiki/Fortune_(magazine)" title="Fortune (magazine)">Fortune</a></i>, this has resulted in a corporate culture more akin to a startup rather than a multinational corporation.<sup id="cite_ref-Fortune1_259-0" class="reference"><a href="#cite_note-Fortune1-259"><span class="cite-bracket">&#91;</span>255<span class="cite-bracket">&#93;</span></a></sup> In a 2017 interview, Wozniak credited watching <i><a href="/wiki/Star_Trek" title="Star Trek">Star Trek</a></i> and attending <a href="/wiki/Star_Trek_convention" class="mw-redirect" title="Star Trek convention"><i>Star Trek</i> conventions</a> in his youth as inspiration for co-founding Apple.<sup id="cite_ref-260" class="reference"><a href="#cite_note-260"><span class="cite-bracket">&#91;</span>256<span class="cite-bracket">&#93;</span></a></sup> </p><p>As the company has grown and been led by a series of differently opinionated chief executives, some media have suggested that it has lost some of its original character.<sup id="cite_ref-261" class="reference"><a href="#cite_note-261"><span class="cite-bracket">&#91;</span>257<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-262" class="reference"><a href="#cite_note-262"><span class="cite-bracket">&#91;</span>258<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-263" class="reference"><a href="#cite_note-263"><span class="cite-bracket">&#91;</span>259<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-264" class="reference"><a href="#cite_note-264"><span class="cite-bracket">&#91;</span>260<span class="cite-bracket">&#93;</span></a></sup> Nonetheless, it has maintained a reputation for fostering individuality and excellence that reliably attracts talented workers, particularly after Jobs returned.<sup id="cite_ref-265" class="reference"><a href="#cite_note-265"><span class="cite-bracket">&#91;</span>261<span class="cite-bracket">&#93;</span></a></sup> Numerous Apple employees have stated that projects without Jobs's involvement often took longer than others.<sup id="cite_ref-cultofmacwork_266-0" class="reference"><a href="#cite_note-cultofmacwork-266"><span class="cite-bracket">&#91;</span>262<span class="cite-bracket">&#93;</span></a></sup> </p><p>The Apple <a href="/wiki/Fellow#Industry_and_corporate_fellows" title="Fellow">Fellows</a> program awards employees for extraordinary technical or leadership contributions to <a href="/wiki/Personal_computing" class="mw-redirect" title="Personal computing">personal computing</a>. Recipients include <a href="/wiki/Bill_Atkinson" title="Bill Atkinson">Bill Atkinson</a>,<sup id="cite_ref-hertzfeld_267-0" class="reference"><a href="#cite_note-hertzfeld-267"><span class="cite-bracket">&#91;</span>263<span class="cite-bracket">&#93;</span></a></sup> <a href="/wiki/Steve_Capps" title="Steve Capps">Steve Capps</a>,<sup id="cite_ref-268" class="reference"><a href="#cite_note-268"><span class="cite-bracket">&#91;</span>264<span class="cite-bracket">&#93;</span></a></sup> <a href="/wiki/Rod_Holt" title="Rod Holt">Rod Holt</a>,<sup id="cite_ref-hertzfeld_267-1" class="reference"><a href="#cite_note-hertzfeld-267"><span class="cite-bracket">&#91;</span>263<span class="cite-bracket">&#93;</span></a></sup> <a href="/wiki/Alan_Kay" title="Alan Kay">Alan Kay</a>,<sup id="cite_ref-yoyow_269-0" class="reference"><a href="#cite_note-yoyow-269"><span class="cite-bracket">&#91;</span>265<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-270" class="reference"><a href="#cite_note-270"><span class="cite-bracket">&#91;</span>266<span class="cite-bracket">&#93;</span></a></sup> <a href="/wiki/Guy_Kawasaki" title="Guy Kawasaki">Guy Kawasaki</a>,<sup id="cite_ref-yoyow_269-1" class="reference"><a href="#cite_note-yoyow-269"><span class="cite-bracket">&#91;</span>265<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-271" class="reference"><a href="#cite_note-271"><span class="cite-bracket">&#91;</span>267<span class="cite-bracket">&#93;</span></a></sup> <a href="/wiki/Al_Alcorn" class="mw-redirect" title="Al Alcorn">Al Alcorn</a>,<sup id="cite_ref-272" class="reference"><a href="#cite_note-272"><span class="cite-bracket">&#91;</span>268<span class="cite-bracket">&#93;</span></a></sup> <a href="/wiki/Don_Norman" title="Don Norman">Don Norman</a>,<sup id="cite_ref-yoyow_269-2" class="reference"><a href="#cite_note-yoyow-269"><span class="cite-bracket">&#91;</span>265<span class="cite-bracket">&#93;</span></a></sup> <a href="/wiki/Rich_Page" title="Rich Page">Rich Page</a>,<sup id="cite_ref-hertzfeld_267-2" class="reference"><a href="#cite_note-hertzfeld-267"><span class="cite-bracket">&#91;</span>263<span class="cite-bracket">&#93;</span></a></sup> <a href="/wiki/Steve_Wozniak" title="Steve Wozniak">Steve Wozniak</a>,<sup id="cite_ref-hertzfeld_267-3" class="reference"><a href="#cite_note-hertzfeld-267"><span class="cite-bracket">&#91;</span>263<span class="cite-bracket">&#93;</span></a></sup> and <a href="/wiki/Phil_Schiller" title="Phil Schiller">Phil Schiller</a>.<sup id="cite_ref-273" class="reference"><a href="#cite_note-273"><span class="cite-bracket">&#91;</span>269<span class="cite-bracket">&#93;</span></a></sup> </p><p>Jobs intended that employees were to be specialists who are not exposed to functions outside their area of expertise. For instance, <a href="/wiki/Ron_Johnson_(businessman)" title="Ron Johnson (businessman)">Ron Johnson</a>—Senior Vice President of Retail Operations until November 1, 2011—was responsible for site selection, in-store service, and store layout, yet had no control of the inventory in his stores. This was done by Tim Cook, who had a background in supply-chain management.<sup id="cite_ref-autogenerated1_274-0" class="reference"><a href="#cite_note-autogenerated1-274"><span class="cite-bracket">&#91;</span>270<span class="cite-bracket">&#93;</span></a></sup> Apple is known for strictly enforcing accountability. Each project has a "directly responsible individual" or "DRI" in Apple jargon.<sup id="cite_ref-Fortune1_259-1" class="reference"><a href="#cite_note-Fortune1-259"><span class="cite-bracket">&#91;</span>255<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-275" class="reference"><a href="#cite_note-275"><span class="cite-bracket">&#91;</span>271<span class="cite-bracket">&#93;</span></a></sup> Unlike other major U.S. companies, Apple provides a relatively simple compensation policy for executives that does not include perks enjoyed by other CEOs like country club fees or private use of company aircraft. The company typically grants stock options to executives every other year.<sup id="cite_ref-276" class="reference"><a href="#cite_note-276"><span class="cite-bracket">&#91;</span>272<span class="cite-bracket">&#93;</span></a></sup> </p><p>In 2015, Apple had 110,000&#160;full-time employees. This increased to 116,000&#160;full-time employees the next year, a notable hiring decrease, largely due to its first revenue decline. Apple does not specify how many of its employees work in retail, though its 2014 <a href="/wiki/U.S._Securities_and_Exchange_Commission" title="U.S. Securities and Exchange Commission">SEC</a> filing put the number at approximately half of its employee base.<sup id="cite_ref-277" class="reference"><a href="#cite_note-277"><span class="cite-bracket">&#91;</span>273<span class="cite-bracket">&#93;</span></a></sup> In September 2017, Apple announced that it had over 123,000 full-time employees.<sup id="cite_ref-278" class="reference"><a href="#cite_note-278"><span class="cite-bracket">&#91;</span>274<span class="cite-bracket">&#93;</span></a></sup> </p><p>Apple has a strong culture of <a href="/wiki/Corporate_secrecy" class="mw-redirect" title="Corporate secrecy">corporate secrecy</a>, and has an anti-<a href="/wiki/News_leak" title="News leak">leak</a> Global Security team that recruits from the <a href="/wiki/National_Security_Agency" title="National Security Agency">National Security Agency</a>, the <a href="/wiki/Federal_Bureau_of_Investigation" title="Federal Bureau of Investigation">Federal Bureau of Investigation</a>, and the <a href="/wiki/United_States_Secret_Service" title="United States Secret Service">United States Secret Service</a>.<sup id="cite_ref-279" class="reference"><a href="#cite_note-279"><span class="cite-bracket">&#91;</span>275<span class="cite-bracket">&#93;</span></a></sup> In December 2017, <a href="/wiki/Glassdoor" title="Glassdoor">Glassdoor</a> said Apple was the 48th best place to work, having originally entered at rank 19 in 2009, peaking at rank 10 in 2012, and falling down the ranks in subsequent years.<sup id="cite_ref-280" class="reference"><a href="#cite_note-280"><span class="cite-bracket">&#91;</span>276<span class="cite-bracket">&#93;</span></a></sup> In 2023, <i>Bloomberg</i><span class="nowrap" style="padding-left:0.1em;">&#39;s</span> <a href="/wiki/Mark_Gurman_(journalist)" title="Mark Gurman (journalist)">Mark Gurman</a> revealed the existence of Apple's Exploratory Design Group (XDG), which was working to add glucose monitoring to the Apple Watch. Gurman compared XDG to Alphabet's <a href="/wiki/X_Development" title="X Development">X "moonshot factory"</a>.<sup id="cite_ref-281" class="reference"><a href="#cite_note-281"><span class="cite-bracket">&#91;</span>277<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Offices">Offices</h3></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">Main articles: <a href="/wiki/Apple_Park" title="Apple Park">Apple Park</a> and <a href="/wiki/Apple_Campus" class="mw-redirect" title="Apple Campus">Apple Campus</a></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Apple_park_cupertino_2019.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/e/eb/Apple_park_cupertino_2019.jpg/220px-Apple_park_cupertino_2019.jpg" decoding="async" width="220" height="124" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/e/eb/Apple_park_cupertino_2019.jpg/330px-Apple_park_cupertino_2019.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/e/eb/Apple_park_cupertino_2019.jpg/440px-Apple_park_cupertino_2019.jpg 2x" data-file-width="5464" data-file-height="3070" /></a><figcaption>Apple Park is the main headquarters in Cupertino.</figcaption></figure> <p>Apple Inc.'s world corporate headquarters are located in <a href="/wiki/Cupertino" class="mw-redirect" title="Cupertino">Cupertino</a>, in the middle of California's <a href="/wiki/Silicon_Valley" title="Silicon Valley">Silicon Valley</a>, at Apple Park, a massive circular <a href="/wiki/Groundscraper" title="Groundscraper">groundscraper</a> building with a <a href="/wiki/Circumference" title="Circumference">circumference</a> of one mile (1.6&#160;km). The building opened in April 2017 and houses more than 12,000 employees. Apple co-founder <a href="/wiki/Steve_Jobs" title="Steve Jobs">Steve Jobs</a> wanted Apple Park to look less like a <a href="/wiki/Business_park" title="Business park">business park</a> and more like a nature refuge, and personally appeared before the Cupertino City Council in June 2011 to make the proposal, in his final public appearance before his death. </p> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Apple_Headquarters_in_Cupertino.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Apple_Headquarters_in_Cupertino.jpg/220px-Apple_Headquarters_in_Cupertino.jpg" decoding="async" width="220" height="153" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Apple_Headquarters_in_Cupertino.jpg/330px-Apple_Headquarters_in_Cupertino.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Apple_Headquarters_in_Cupertino.jpg/440px-Apple_Headquarters_in_Cupertino.jpg 2x" data-file-width="2885" data-file-height="2008" /></a><figcaption>The original Apple Campus has the street address 1 Infinite Loop, Sunnyvale, California.</figcaption></figure> <p>Apple also operates from the Apple Campus (also known by its address, 1 Infinite Loop), a grouping of six buildings in Cupertino that total 850,000 square feet (79,000&#160;m<sup>2</sup>) located about 1 mile (1.6&#160;km) to the west of Apple Park.<sup id="cite_ref-282" class="reference"><a href="#cite_note-282"><span class="cite-bracket">&#91;</span>278<span class="cite-bracket">&#93;</span></a></sup> The Apple Campus was the company's headquarters from its opening in 1993, until the opening of Apple Park in 2017. The buildings, located at 1–6 <a href="/wiki/Apple_Infinite_Loop" class="mw-redirect" title="Apple Infinite Loop">Infinite Loop</a>, are arranged in a circular pattern around a central <a href="/wiki/Green_infrastructure" title="Green infrastructure">green space</a>, in a design that has been compared to that of a <a href="/wiki/University" title="University">university</a>. </p><p>In addition to Apple Park and the Apple Campus, Apple occupies an additional thirty office buildings scattered throughout the city of Cupertino, including three buildings as prior headquarters: Stephens Creek Three from 1977 to 1978, Bandley One from 1978 to 1982, and Mariani One from 1982 to 1993.<sup id="cite_ref-283" class="reference"><a href="#cite_note-283"><span class="cite-bracket">&#91;</span>279<span class="cite-bracket">&#93;</span></a></sup> In total, Apple occupies almost 40% of the available office space in the city.<sup id="cite_ref-284" class="reference"><a href="#cite_note-284"><span class="cite-bracket">&#91;</span>280<span class="cite-bracket">&#93;</span></a></sup> </p><p>Apple's headquarters for Europe, the Middle East and Africa (EMEA) are located in <a href="/wiki/Cork_(city)" title="Cork (city)">Cork</a> in the south of <a href="/wiki/Republic_of_Ireland" title="Republic of Ireland">Ireland</a>, called the Hollyhill campus.<sup id="cite_ref-285" class="reference"><a href="#cite_note-285"><span class="cite-bracket">&#91;</span>281<span class="cite-bracket">&#93;</span></a></sup> The facility, which opened in 1980, houses 5,500 people and was Apple's first location outside of the United States.<sup id="cite_ref-286" class="reference"><a href="#cite_note-286"><span class="cite-bracket">&#91;</span>282<span class="cite-bracket">&#93;</span></a></sup> Apple's international sales and distribution arms operate out of the campus in Cork.<sup id="cite_ref-287" class="reference"><a href="#cite_note-287"><span class="cite-bracket">&#91;</span>283<span class="cite-bracket">&#93;</span></a></sup> </p><p>Apple has two campuses near Austin, Texas: a 216,000-square-foot (20,100&#160;m<sup>2</sup>) campus opened in 2014 houses 500 engineers who work on <a href="/wiki/Apple_silicon" title="Apple silicon">Apple silicon</a><sup id="cite_ref-288" class="reference"><a href="#cite_note-288"><span class="cite-bracket">&#91;</span>284<span class="cite-bracket">&#93;</span></a></sup> and a 1.1-million-square-foot (100,000&#160;m<sup>2</sup>) campus opened in 2021 where 6,000 people work in technical support, supply chain management, online store curation, and <a href="/wiki/Apple_Maps" title="Apple Maps">Apple Maps</a> data management. The company also has several other locations in Boulder, Colorado; Culver City, California; Herzliya (Israel), London, New York, Pittsburgh, San Diego, and Seattle that each employ hundreds of people.<sup id="cite_ref-289" class="reference"><a href="#cite_note-289"><span class="cite-bracket">&#91;</span>285<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Litigation">Litigation</h3></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/Litigation_involving_Apple_Inc." title="Litigation involving Apple Inc.">Litigation involving Apple Inc.</a></div> <p>Apple has been a participant in various legal proceedings and claims since it began operation.<sup id="cite_ref-290" class="reference"><a href="#cite_note-290"><span class="cite-bracket">&#91;</span>286<span class="cite-bracket">&#93;</span></a></sup> In particular, Apple is known for and promotes itself as actively and aggressively enforcing its intellectual property interests. Some litigation examples include <i><a href="/wiki/Apple_v._Samsung" class="mw-redirect" title="Apple v. Samsung">Apple v. Samsung</a></i>, <i><a href="/wiki/Apple_v._Microsoft" class="mw-redirect" title="Apple v. Microsoft">Apple v. Microsoft</a></i>, <i><a href="/wiki/Motorola_Mobility_v._Apple_Inc." title="Motorola Mobility v. Apple Inc.">Motorola Mobility v. Apple Inc.</a></i>, and <i><a href="/wiki/Apple_Corps_v._Apple_Computer" class="mw-redirect" title="Apple Corps v. Apple Computer">Apple Corps v. Apple Computer</a></i>. Apple has also had to defend itself against charges on numerous occasions of violating intellectual property rights. Most have been dismissed in the courts as <a href="/wiki/Shell_companies" class="mw-redirect" title="Shell companies">shell companies</a> known as <a href="/wiki/Patent_troll" title="Patent troll">patent trolls</a>, with no evidence of actual use of <a href="/wiki/Patent" title="Patent">patents</a> in question.<sup id="cite_ref-291" class="reference"><a href="#cite_note-291"><span class="cite-bracket">&#91;</span>287<span class="cite-bracket">&#93;</span></a></sup> On December 21, 2016, Nokia announced that in the U.S. and Germany, it has filed a suit against Apple, claiming that the latter's products infringe on Nokia's patents.<sup id="cite_ref-292" class="reference"><a href="#cite_note-292"><span class="cite-bracket">&#91;</span>288<span class="cite-bracket">&#93;</span></a></sup> </p><p>Most recently, in November 2017, the <a href="/wiki/United_States_International_Trade_Commission" title="United States International Trade Commission">United States International Trade Commission</a> announced an investigation into allegations of patent infringement in regards to Apple's remote desktop technology; Aqua Connect, a company that builds remote desktop software, has claimed that Apple infringed on two of its patents.<sup id="cite_ref-293" class="reference"><a href="#cite_note-293"><span class="cite-bracket">&#91;</span>289<span class="cite-bracket">&#93;</span></a></sup> In January 2022, <a href="/wiki/Ericsson" title="Ericsson">Ericsson</a> sued Apple over payment of royalty of <a href="/wiki/5G" title="5G">5G</a> technology.<sup id="cite_ref-294" class="reference"><a href="#cite_note-294"><span class="cite-bracket">&#91;</span>290<span class="cite-bracket">&#93;</span></a></sup> On June 24, 2024, the <a href="/wiki/European_Commission" title="European Commission">European Commission</a> accused Apple of violating the <a href="/wiki/Digital_Markets_Act" title="Digital Markets Act">Digital Markets Act</a> by preventing "app developers from freely steering consumers to alternative channels for offers and content".<sup id="cite_ref-295" class="reference"><a href="#cite_note-295"><span class="cite-bracket">&#91;</span>291<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Finances">Finances</h2></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">See also: <a href="/wiki/List_of_mergers_and_acquisitions_by_Apple" title="List of mergers and acquisitions by Apple">List of mergers and acquisitions by Apple</a></div> <p>As of 2023<sup class="plainlinks noexcerpt noprint asof-tag update" style="display:none;"><a class="external text" href="https://en.wikipedia.org/w/index.php?title=Apple_Inc.&amp;action=edit">&#91;update&#93;</a></sup>, Apple is the world's <a href="/wiki/List_of_largest_technology_companies_by_revenue" title="List of largest technology companies by revenue">largest technology company by revenue</a>, with US$394.33 billion;<sup id="cite_ref-Global_500_2023_296-0" class="reference"><a href="#cite_note-Global_500_2023-296"><span class="cite-bracket">&#91;</span>292<span class="cite-bracket">&#93;</span></a></sup> the world's largest technology company by <a href="/wiki/Total_assets" class="mw-redirect" title="Total assets">total assets</a>;<sup id="cite_ref-297" class="reference"><a href="#cite_note-297"><span class="cite-bracket">&#91;</span>293<span class="cite-bracket">&#93;</span></a></sup> the <a href="/wiki/Market_share_of_personal_computer_vendors#Current_top_vendors_market_share_(2023)" title="Market share of personal computer vendors">fourth-largest personal computer vendor by unit sales</a>;<sup id="cite_ref-2023_PC_298-0" class="reference"><a href="#cite_note-2023_PC-298"><span class="cite-bracket">&#91;</span>294<span class="cite-bracket">&#93;</span></a></sup> and the world's <a href="/wiki/List_of_best-selling_mobile_phones#2023" title="List of best-selling mobile phones">largest mobile phone manufacturer</a>.<sup id="cite_ref-:4_299-0" class="reference"><a href="#cite_note-:4-299"><span class="cite-bracket">&#91;</span>295<span class="cite-bracket">&#93;</span></a></sup> </p><p>In its fiscal year ending in September 2011, Apple Inc. reported a total of $108&#160;billion in annual revenues—a significant increase from its 2010 revenues of $65&#160;billion—and nearly $82&#160;billion in <a href="/wiki/Cash_reserves" class="mw-redirect" title="Cash reserves">cash reserves</a>.<sup id="cite_ref-300" class="reference"><a href="#cite_note-300"><span class="cite-bracket">&#91;</span>296<span class="cite-bracket">&#93;</span></a></sup> On March 19, 2012, Apple announced plans for a $2.65-per-share <a href="/wiki/Dividend" title="Dividend">dividend</a> beginning in fourth quarter of 2012, per approval by their board of directors.<sup id="cite_ref-dividendfaq_301-0" class="reference"><a href="#cite_note-dividendfaq-301"><span class="cite-bracket">&#91;</span>297<span class="cite-bracket">&#93;</span></a></sup> </p><p>The company's worldwide annual revenue in 2013 totaled $170&#160;billion.<sup id="cite_ref-302" class="reference"><a href="#cite_note-302"><span class="cite-bracket">&#91;</span>298<span class="cite-bracket">&#93;</span></a></sup> In May 2013, Apple entered the top ten of the <a href="/wiki/Fortune_500" title="Fortune 500"><i>Fortune</i> 500</a> list of companies for the first time, rising 11 places above its 2012 ranking to take the sixth position.<sup id="cite_ref-303" class="reference"><a href="#cite_note-303"><span class="cite-bracket">&#91;</span>299<span class="cite-bracket">&#93;</span></a></sup> As of 2016<sup class="plainlinks noexcerpt noprint asof-tag update" style="display:none;"><a class="external text" href="https://en.wikipedia.org/w/index.php?title=Apple_Inc.&amp;action=edit">&#91;update&#93;</a></sup>, Apple has around US$234&#160;billion of cash and marketable securities, of which 90% is located outside the United States for tax purposes.<sup id="cite_ref-b200_304-0" class="reference"><a href="#cite_note-b200-304"><span class="cite-bracket">&#91;</span>300<span class="cite-bracket">&#93;</span></a></sup> </p><p>Apple amassed 65% of all profits made by the eight largest worldwide smartphone manufacturers in quarter one of 2014, according to a report by <a href="/wiki/Canaccord_Genuity" title="Canaccord Genuity">Canaccord Genuity</a>. In the first quarter of 2015, the company garnered 92% of all earnings.<sup id="cite_ref-305" class="reference"><a href="#cite_note-305"><span class="cite-bracket">&#91;</span>301<span class="cite-bracket">&#93;</span></a></sup> </p><p>On April 30, 2017, <i><a href="/wiki/The_Wall_Street_Journal" title="The Wall Street Journal">The Wall Street Journal</a></i> reported that Apple had <a href="/wiki/Cash_reserve" class="mw-redirect" title="Cash reserve">cash reserves</a> of $250&#160;billion,<sup id="cite_ref-306" class="reference"><a href="#cite_note-306"><span class="cite-bracket">&#91;</span>302<span class="cite-bracket">&#93;</span></a></sup> officially confirmed by Apple as specifically $256.8&#160;billion a few days later.<sup id="cite_ref-307" class="reference"><a href="#cite_note-307"><span class="cite-bracket">&#91;</span>303<span class="cite-bracket">&#93;</span></a></sup> </p><p>As of August&#160;3,&#32;2018<sup class="plainlinks noexcerpt noprint asof-tag update" style="display:none;"><a class="external text" href="https://en.wikipedia.org/w/index.php?title=Apple_Inc.&amp;action=edit">&#91;update&#93;</a></sup>, Apple was the <a href="/wiki/List_of_corporations_by_market_capitalization" class="mw-redirect" title="List of corporations by market capitalization">largest publicly traded corporation in the world by market capitalization</a>. On August 2, 2018, Apple became the first publicly traded U.S. company to reach a $1&#160;trillion market value,<sup id="cite_ref-1t-CNBC_308-0" class="reference"><a href="#cite_note-1t-CNBC-308"><span class="cite-bracket">&#91;</span>304<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-1t-Guardian_309-0" class="reference"><a href="#cite_note-1t-Guardian-309"><span class="cite-bracket">&#91;</span>305<span class="cite-bracket">&#93;</span></a></sup> and as of June&#160;2024<sup class="plainlinks noexcerpt noprint asof-tag update" style="display:none;"><a class="external text" href="https://en.wikipedia.org/w/index.php?title=Apple_Inc.&amp;action=edit">&#91;update&#93;</a></sup>, is valued at just over $3.2 trillion.<sup id="cite_ref-:5_8-1" class="reference"><a href="#cite_note-:5-8"><span class="cite-bracket">&#91;</span>7<span class="cite-bracket">&#93;</span></a></sup> Apple was ranked No. 4 on the 2018 <i>Fortune</i> 500 rankings of the <a href="/wiki/List_of_largest_companies_in_the_United_States_by_revenue" title="List of largest companies in the United States by revenue">largest United States corporations by revenue</a>.<sup id="cite_ref-310" class="reference"><a href="#cite_note-310"><span class="cite-bracket">&#91;</span>306<span class="cite-bracket">&#93;</span></a></sup> </p><p>In July 2022, Apple reported an 11% decline in Q3 profits compared to 2021. Its revenue in the same period rose 2% year-on-year to $83 billion, though this figure was also lower than in 2021, where the increase was at 36%. The general downturn is reportedly caused by the slowing global economy and supply chain disruptions in China.<sup id="cite_ref-311" class="reference"><a href="#cite_note-311"><span class="cite-bracket">&#91;</span>307<span class="cite-bracket">&#93;</span></a></sup> That year, Apple was one of the <a href="/wiki/List_of_companies_by_research_and_development_spending" title="List of companies by research and development spending">largest corporate spenders</a> on <a href="/wiki/Research_and_development" title="Research and development">research and development</a> worldwide, with R&amp;D expenditure amounting to over $27 billion.<sup id="cite_ref-312" class="reference"><a href="#cite_note-312"><span class="cite-bracket">&#91;</span>308<span class="cite-bracket">&#93;</span></a></sup> </p><p>In May 2023, Apple reported a decline in its sales for the first quarter of 2023. Compared to that of 2022, revenue for 2023 fell by 3%. This is Apple's second consecutive quarter of sales decline. This fall is attributed to the slowing economy and consumers putting off purchases of iPads and computers due to increased pricing. However, iPhone sales held up with a year-on-year increase of 1.5%. According to Apple, demands for such devices were strong, particularly in Latin America and South Asia.<sup id="cite_ref-313" class="reference"><a href="#cite_note-313"><span class="cite-bracket">&#91;</span>309<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Taxes">Taxes</h3></div> <p>Apple has created subsidiaries in low-tax places such as <a href="/wiki/Republic_of_Ireland" title="Republic of Ireland">Ireland</a>, the <a href="/wiki/Netherlands" title="Netherlands">Netherlands</a>, <a href="/wiki/Luxembourg" title="Luxembourg">Luxembourg</a>, and the <a href="/wiki/British_Virgin_Islands" title="British Virgin Islands">British Virgin Islands</a> to cut the taxes it pays around the world. According to <i><a href="/wiki/The_New_York_Times" title="The New York Times">The New York Times</a></i>, in the 1980s Apple was among the first tech companies to designate overseas salespeople in high-tax countries in a manner that allowed the company to sell on behalf of low-tax subsidiaries on other continents, sidestepping income taxes. In the late 1980s, Apple was a pioneer of an accounting technique known as the "<a href="/wiki/Double_Irish_with_a_Dutch_sandwich" class="mw-redirect" title="Double Irish with a Dutch sandwich">Double Irish with a Dutch sandwich</a>", which reduces taxes by routing profits through Irish subsidiaries and the Netherlands and then to the Caribbean.<sup id="cite_ref-314" class="reference"><a href="#cite_note-314"><span class="cite-bracket">&#91;</span>310<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-315" class="reference"><a href="#cite_note-315"><span class="cite-bracket">&#91;</span>311<span class="cite-bracket">&#93;</span></a></sup> </p><p><a href="/wiki/British_Conservative_Party" class="mw-redirect" title="British Conservative Party">British Conservative Party</a> Member of Parliament <a href="/wiki/Charlie_Elphicke" title="Charlie Elphicke">Charlie Elphicke</a> published research on October 30, 2012,<sup id="cite_ref-316" class="reference"><a href="#cite_note-316"><span class="cite-bracket">&#91;</span>312<span class="cite-bracket">&#93;</span></a></sup> which showed that some multinational companies, including Apple Inc., were making billions of pounds of profit in the UK, but were paying an effective tax rate to the UK Treasury of only 3 percent, well below standard <a href="/wiki/Corporate_tax" title="Corporate tax">corporate tax</a> rates. He followed this research by calling on the <a href="/wiki/Chancellor_of_the_Exchequer" title="Chancellor of the Exchequer">Chancellor of the Exchequer</a> <a href="/wiki/George_Osborne" title="George Osborne">George Osborne</a> to force these multinationals, which also included <a href="/wiki/Google" title="Google">Google</a> and <a href="/wiki/The_Coca-Cola_Company" title="The Coca-Cola Company">The Coca-Cola Company</a>, to state the effective rate of tax they pay on their UK revenues. Elphicke also said that government contracts should be withheld from multinationals who do not pay their fair share of UK tax.<sup id="cite_ref-317" class="reference"><a href="#cite_note-317"><span class="cite-bracket">&#91;</span>313<span class="cite-bracket">&#93;</span></a></sup> </p><p>According to a <a href="/wiki/US_Senate" class="mw-redirect" title="US Senate">US Senate</a> report on the company's offshore tax structure concluded in May 2013, Apple has held billions of dollars in profits in Irish subsidiaries to pay little or no taxes to any government by using an unusual global tax structure.<sup id="cite_ref-318" class="reference"><a href="#cite_note-318"><span class="cite-bracket">&#91;</span>314<span class="cite-bracket">&#93;</span></a></sup> The main subsidiary, a holding company that includes Apple's retail stores throughout Europe, has not paid any corporate income tax in the last five years. "Apple has exploited a difference between Irish and U.S. tax residency rules", the report said.<sup id="cite_ref-319" class="reference"><a href="#cite_note-319"><span class="cite-bracket">&#91;</span>315<span class="cite-bracket">&#93;</span></a></sup> On May 21, 2013, Apple CEO <a href="/wiki/Tim_Cook" title="Tim Cook">Tim Cook</a> defended his company's tax tactics at a Senate hearing.<sup id="cite_ref-320" class="reference"><a href="#cite_note-320"><span class="cite-bracket">&#91;</span>316<span class="cite-bracket">&#93;</span></a></sup> </p><p>Apple says that it is the single largest taxpayer in the U.S., with an <a href="/wiki/Tax_rate" title="Tax rate">effective tax rate</a> of approximately of 26% as of Q2 <a href="/wiki/Fiscal_year" title="Fiscal year">FY</a>2016.<sup id="cite_ref-321" class="reference"><a href="#cite_note-321"><span class="cite-bracket">&#91;</span>317<span class="cite-bracket">&#93;</span></a></sup> In an interview with the German newspaper <i><a href="/wiki/Frankfurter_Allgemeine_Zeitung" title="Frankfurter Allgemeine Zeitung">FAZ</a></i> in October 2017, Tim Cook stated that Apple was the biggest taxpayer worldwide.<sup id="cite_ref-322" class="reference"><a href="#cite_note-322"><span class="cite-bracket">&#91;</span>318<span class="cite-bracket">&#93;</span></a></sup> </p><p>In 2016, after <a href="/wiki/Ireland_v_Commission" class="mw-redirect" title="Ireland v Commission">a two-year investigation</a>, the European Commission claimed that Apple's use of a hybrid <a href="/wiki/Double_Irish_arrangement" title="Double Irish arrangement">Double Irish tax arrangement</a> constituted "illegal state aid" from Ireland, and ordered Apple to pay 13 billion euros ($14.5 billion) in unpaid taxes, the largest corporate tax fine in history. This was later annulled, after the <a href="/wiki/European_General_Court" class="mw-redirect" title="European General Court">European General Court</a> ruled that the commission had provided insufficient evidence.<sup id="cite_ref-323" class="reference"><a href="#cite_note-323"><span class="cite-bracket">&#91;</span>319<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-IT11_324-0" class="reference"><a href="#cite_note-IT11-324"><span class="cite-bracket">&#91;</span>320<span class="cite-bracket">&#93;</span></a></sup> In 2018, Apple repatriated $285 billion to America, resulting in a $38 billion tax payment spread over the following eight years.<sup id="cite_ref-325" class="reference"><a href="#cite_note-325"><span class="cite-bracket">&#91;</span>321<span class="cite-bracket">&#93;</span></a></sup> </p> <table class="wikitable"> <caption>Apple's effective tax rate in&#160;%<sup id="cite_ref-:2_238-1" class="reference"><a href="#cite_note-:2-238"><span class="cite-bracket">&#91;</span>236<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-:3_239-1" class="reference"><a href="#cite_note-:3-239"><span class="cite-bracket">&#91;</span>237<span class="cite-bracket">&#93;</span></a></sup> </caption> <tbody><tr> <th>2000 </th> <th>2001 </th> <th>2002 </th> <th>2003 </th> <th>2004 </th> <th>2005 </th> <th>2006 </th> <th>2007 </th> <th>2008 </th> <th>2009 </th> <th>2010 </th> <th>2011 </th> <th>2012 </th> <th>2013 </th> <th>2014 </th> <th>2015 </th> <th>2016 </th> <th>2017 </th> <th>2018 </th> <th>2019 </th></tr> <tr> <td>28 </td> <td>30 </td> <td>25 </td> <td>26 </td> <td>28 </td> <td>26 </td> <td>29 </td> <td>30 </td> <td>30 </td> <td>31.8 </td> <td>24.4 </td> <td>24.2 </td> <td>25.2 </td> <td>26.2 </td> <td>26.1 </td> <td>26.4 </td> <td>25.6 </td> <td>24.6 </td> <td>18.3 </td> <td>15.9 </td></tr> <tr> <th>2020 </th> <th>2021 </th> <th>2022 </th> <th>2023 </th> <td colspan="16" rowspan="2"> </td></tr> <tr> <td>14.4 </td> <td>13.3 </td> <td>16.2 </td> <td>14.7 </td></tr></tbody></table> <div class="mw-heading mw-heading3"><h3 id="Charity">Charity</h3></div> <p>Apple is a partner of <a href="/wiki/Product_Red" title="Product Red">Product Red</a>, a fundraising campaign for <a href="/wiki/AIDS" class="mw-redirect" title="AIDS">AIDS</a> charity. In November 2014, Apple arranged for all <a href="/wiki/App_Store_(iOS)" class="mw-redirect" title="App Store (iOS)">App Store</a> revenue in a two-week period to go to the fundraiser,<sup id="cite_ref-326" class="reference"><a href="#cite_note-326"><span class="cite-bracket">&#91;</span>322<span class="cite-bracket">&#93;</span></a></sup> generating more than US$20&#160;million,<sup id="cite_ref-327" class="reference"><a href="#cite_note-327"><span class="cite-bracket">&#91;</span>323<span class="cite-bracket">&#93;</span></a></sup> and in March 2017, it released an <a href="/wiki/IPhone_7" title="IPhone 7">iPhone 7</a> with a red color finish.<sup id="cite_ref-328" class="reference"><a href="#cite_note-328"><span class="cite-bracket">&#91;</span>324<span class="cite-bracket">&#93;</span></a></sup> </p><p>Apple contributes financially to fundraisers in times of natural disasters. In November 2012, it donated $2.5&#160;million to the <a href="/wiki/American_Red_Cross" title="American Red Cross">American Red Cross</a> to aid relief efforts after <a href="/wiki/Hurricane_Sandy" title="Hurricane Sandy">Hurricane Sandy</a>,<sup id="cite_ref-329" class="reference"><a href="#cite_note-329"><span class="cite-bracket">&#91;</span>325<span class="cite-bracket">&#93;</span></a></sup> and in 2017 it donated $5&#160;million to relief efforts for both <a href="/wiki/Hurricane_Irma" title="Hurricane Irma">Hurricane Irma</a> and <a href="/wiki/Hurricane_Harvey" title="Hurricane Harvey">Hurricane Harvey</a>,<sup id="cite_ref-330" class="reference"><a href="#cite_note-330"><span class="cite-bracket">&#91;</span>326<span class="cite-bracket">&#93;</span></a></sup> and for the <a href="/wiki/2017_Central_Mexico_earthquake" class="mw-redirect" title="2017 Central Mexico earthquake">2017 Central Mexico earthquake</a>.<sup id="cite_ref-331" class="reference"><a href="#cite_note-331"><span class="cite-bracket">&#91;</span>327<span class="cite-bracket">&#93;</span></a></sup> The company has used its <a href="/wiki/ITunes" title="ITunes">iTunes</a> platform to encourage donations in the wake of environmental disasters and humanitarian crises, such as the <a href="/wiki/2010_Haiti_earthquake" title="2010 Haiti earthquake">2010 Haiti earthquake</a>,<sup id="cite_ref-332" class="reference"><a href="#cite_note-332"><span class="cite-bracket">&#91;</span>328<span class="cite-bracket">&#93;</span></a></sup> the <a href="/wiki/2011_Japan_earthquake" class="mw-redirect" title="2011 Japan earthquake">2011 Japan earthquake</a>,<sup id="cite_ref-333" class="reference"><a href="#cite_note-333"><span class="cite-bracket">&#91;</span>329<span class="cite-bracket">&#93;</span></a></sup> <a href="/wiki/Typhoon_Haiyan" title="Typhoon Haiyan">Typhoon Haiyan</a> in the Philippines in November 2013,<sup id="cite_ref-334" class="reference"><a href="#cite_note-334"><span class="cite-bracket">&#91;</span>330<span class="cite-bracket">&#93;</span></a></sup> and the <a href="/wiki/2015_European_migrant_crisis" title="2015 European migrant crisis">2015 European migrant crisis</a>.<sup id="cite_ref-335" class="reference"><a href="#cite_note-335"><span class="cite-bracket">&#91;</span>331<span class="cite-bracket">&#93;</span></a></sup> Apple emphasizes that it does not incur any processing or other fees for iTunes donations, sending 100% of the payments directly to relief efforts, though it also acknowledges that the Red Cross does not receive any personal information on the users donating and that the payments may not be tax deductible.<sup id="cite_ref-336" class="reference"><a href="#cite_note-336"><span class="cite-bracket">&#91;</span>332<span class="cite-bracket">&#93;</span></a></sup> </p><p>On April 14, 2016, Apple and the <a href="/wiki/World_Wide_Fund_for_Nature" title="World Wide Fund for Nature">World Wide Fund for Nature</a> (WWF) announced that they have engaged in a partnership to, "help protect life on our planet". Apple released a special page in the <a href="/wiki/ITunes_App_Store" class="mw-redirect" title="ITunes App Store">iTunes App Store</a>, Apps for Earth. In the arrangement, Apple has committed that through April 24, WWF will receive 100% of the proceeds from the applications participating in the App Store via both the purchases of any paid apps and the In-App Purchases. Apple and WWF's Apps for Earth campaign raised more than $8&#160;million in total proceeds to support WWF's conservation work. WWF announced the results at WWDC 2016 in San Francisco.<sup id="cite_ref-337" class="reference"><a href="#cite_note-337"><span class="cite-bracket">&#91;</span>333<span class="cite-bracket">&#93;</span></a></sup> </p><p>During the <a href="/wiki/COVID-19_pandemic" title="COVID-19 pandemic">COVID-19 pandemic</a>, Apple's CEO Cook announced that the company will be donating "millions" of masks to health workers in the United States and Europe.<sup id="cite_ref-338" class="reference"><a href="#cite_note-338"><span class="cite-bracket">&#91;</span>334<span class="cite-bracket">&#93;</span></a></sup> On January 13, 2021, Apple announced a $100 million Racial Equity and Justice Initiative to help combat <a href="/wiki/Institutional_racism" title="Institutional racism">institutional racism</a> worldwide after the 2020 <a href="/wiki/Murder_of_George_Floyd" title="Murder of George Floyd">murder of George Floyd</a>.<sup id="cite_ref-Doubles_339-0" class="reference"><a href="#cite_note-Doubles-339"><span class="cite-bracket">&#91;</span>335<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-340" class="reference"><a href="#cite_note-340"><span class="cite-bracket">&#91;</span>336<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-341" class="reference"><a href="#cite_note-341"><span class="cite-bracket">&#91;</span>337<span class="cite-bracket">&#93;</span></a></sup> In June 2023, Apple announced doubling this and then distributed more than $200 million to support organizations focused on education, economic growth, and criminal justice. Half is philanthropic grants and half is centered on equity.<sup id="cite_ref-Doubles_339-1" class="reference"><a href="#cite_note-Doubles-339"><span class="cite-bracket">&#91;</span>335<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Environment">Environment</h2></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/Environmental_impact_of_Apple" class="mw-redirect" title="Environmental impact of Apple">Environmental impact of Apple</a></div> <div class="mw-heading mw-heading3"><h3 id="Apple_Energy">Apple Energy</h3></div> <p>Apple Energy, LLC is a wholly-owned subsidiary of Apple Inc. that sells <a href="/wiki/Solar_energy" title="Solar energy">solar energy</a>. As of June&#160;6,&#32;2016<sup class="plainlinks noexcerpt noprint asof-tag update" style="display:none;"><a class="external text" href="https://en.wikipedia.org/w/index.php?title=Apple_Inc.&amp;action=edit">&#91;update&#93;</a></sup>, Apple's solar farms in California and Nevada have been declared to provide 217.9 megawatts of solar generation capacity.<sup id="cite_ref-342" class="reference"><a href="#cite_note-342"><span class="cite-bracket">&#91;</span>338<span class="cite-bracket">&#93;</span></a></sup> Apple has received regulatory approval to construct a <a href="/wiki/Landfill_gas_utilization" title="Landfill gas utilization">landfill gas energy plant</a> in <a href="/wiki/North_Carolina" title="North Carolina">North Carolina</a> to use the <a href="/wiki/Methane_emissions" title="Methane emissions">methane emissions</a> to generate electricity.<sup id="cite_ref-343" class="reference"><a href="#cite_note-343"><span class="cite-bracket">&#91;</span>339<span class="cite-bracket">&#93;</span></a></sup> Apple's North Carolina data center is already powered entirely by renewable sources.<sup id="cite_ref-344" class="reference"><a href="#cite_note-344"><span class="cite-bracket">&#91;</span>340<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Energy_and_resources">Energy and resources</h3></div> <p>In 2010, <a href="/wiki/Climate_Counts" title="Climate Counts">Climate Counts</a>, a nonprofit organization dedicated to directing consumers toward the greenest companies, gave Apple a score of 52 points out of a possible 100, which puts Apple in their top category "Striding".<sup id="cite_ref-345" class="reference"><a href="#cite_note-345"><span class="cite-bracket">&#91;</span>341<span class="cite-bracket">&#93;</span></a></sup> This was an increase from May 2008, when Climate Counts only gave Apple 11 points out of 100, which placed the company last among electronics companies, at which time Climate Counts also labeled Apple with a "stuck icon", adding that Apple at the time was "a choice to avoid for the climate-conscious consumer".<sup id="cite_ref-iwclimate_346-0" class="reference"><a href="#cite_note-iwclimate-346"><span class="cite-bracket">&#91;</span>342<span class="cite-bracket">&#93;</span></a></sup> </p><p>Following a <a href="/wiki/Greenpeace" title="Greenpeace">Greenpeace</a> protest, Apple released a statement on April 17, 2012, committing to ending its use of coal and shifting to 100% renewable clean energy.<sup id="cite_ref-After_Greenpeace_Protests,_Apple_Promises_to_Dump_Coal_Power_347-0" class="reference"><a href="#cite_note-After_Greenpeace_Protests,_Apple_Promises_to_Dump_Coal_Power-347"><span class="cite-bracket">&#91;</span>343<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-Powering_Our_Facilities_with_Clean,_Renewable_Energy_348-0" class="reference"><a href="#cite_note-Powering_Our_Facilities_with_Clean,_Renewable_Energy-348"><span class="cite-bracket">&#91;</span>344<span class="cite-bracket">&#93;</span></a></sup> By 2013, Apple was using <a href="/wiki/100%25_renewable_energy" title="100% renewable energy">100% renewable energy</a> to power their data centers. Overall, 75% of the company's power came from clean renewable sources.<sup id="cite_ref-349" class="reference"><a href="#cite_note-349"><span class="cite-bracket">&#91;</span>345<span class="cite-bracket">&#93;</span></a></sup> </p><p>In May 2015, Greenpeace evaluated the state of the Green Internet and commended Apple on their environmental practices saying, "Apple's commitment to renewable energy has helped set a new bar for the industry, illustrating in very concrete terms that a 100% renewable Internet is within its reach, and providing several models of intervention for other companies that want to build a sustainable Internet."<sup id="cite_ref-350" class="reference"><a href="#cite_note-350"><span class="cite-bracket">&#91;</span>346<span class="cite-bracket">&#93;</span></a></sup> </p><p>As of 2016<sup class="plainlinks noexcerpt noprint asof-tag update" style="display:none;"><a class="external text" href="https://en.wikipedia.org/w/index.php?title=Apple_Inc.&amp;action=edit">&#91;update&#93;</a></sup>, Apple states that 100% of its U.S. operations run on <a href="/wiki/Renewable_energy" title="Renewable energy">renewable energy</a>, 100% of Apple's <a href="/wiki/Data_center" title="Data center">data centers</a> run on renewable energy and 93% of Apple's global operations run on renewable energy.<sup id="cite_ref-351" class="reference"><a href="#cite_note-351"><span class="cite-bracket">&#91;</span>347<span class="cite-bracket">&#93;</span></a></sup> However, the facilities are connected to the local <a href="/wiki/Electrical_grid" title="Electrical grid">grid</a> which usually contains a mix of fossil and renewable sources, so Apple <a href="/wiki/Carbon_offset" class="mw-redirect" title="Carbon offset">carbon offsets</a> its electricity use.<sup id="cite_ref-352" class="reference"><a href="#cite_note-352"><span class="cite-bracket">&#91;</span>348<span class="cite-bracket">&#93;</span></a></sup> The <a href="/wiki/Electronic_Product_Environmental_Assessment_Tool" title="Electronic Product Environmental Assessment Tool">Electronic Product Environmental Assessment Tool</a> (EPEAT) allows consumers to see the effect a product has on the environment. Each product receives a Gold, Silver, or Bronze rank depending on its efficiency and sustainability. Every Apple <a href="/wiki/Tablet_computer" title="Tablet computer">tablet</a>, <a href="/wiki/Laptop" title="Laptop">notebook</a>, <a href="/wiki/Desktop_computer" title="Desktop computer">desktop computer</a>, and <a href="/wiki/Computer_monitor" title="Computer monitor">display</a> that EPEAT ranks achieves a Gold rating, the highest possible. Although Apple's data centers recycle water 35 times,<sup id="cite_ref-353" class="reference"><a href="#cite_note-353"><span class="cite-bracket">&#91;</span>349<span class="cite-bracket">&#93;</span></a></sup> the increased activity in retail, corporate and data centers also increase the amount of water use to 573&#160;million&#160;US&#160;gal (2.2&#160;million&#160;m<sup>3</sup>) in 2015.<sup id="cite_ref-354" class="reference"><a href="#cite_note-354"><span class="cite-bracket">&#91;</span>350<span class="cite-bracket">&#93;</span></a></sup> </p><p>During an event on March 21, 2016, Apple provided a status update on its environmental initiative to be 100% renewable in all of its worldwide operations. <a href="/wiki/Lisa_P._Jackson" title="Lisa P. Jackson">Lisa P. Jackson</a>, Apple's vice president of Environment, Policy and Social Initiatives who reports directly to CEO, Tim Cook, announced that as of March&#160;2016<sup class="plainlinks noexcerpt noprint asof-tag update" style="display:none;"><a class="external text" href="https://en.wikipedia.org/w/index.php?title=Apple_Inc.&amp;action=edit">&#91;update&#93;</a></sup>, 93% of Apple's worldwide operations are powered with renewable energy. Also featured was the company's efforts to use sustainable paper in their product packaging; 99% of all paper used by Apple in the product packaging comes from <a href="/wiki/Post-consumer" class="mw-redirect" title="Post-consumer">post-consumer</a> <a href="/wiki/Recycle" class="mw-redirect" title="Recycle">recycled</a> paper or sustainably managed forests, as the company continues its move to all paper packaging for all of its products.<sup id="cite_ref-355" class="reference"><a href="#cite_note-355"><span class="cite-bracket">&#91;</span>351<span class="cite-bracket">&#93;</span></a></sup> </p><p>Apple announced on August 16, 2016, that Lens Technology, one of its major suppliers in China, has committed to power all its <a href="/wiki/Glass_production" title="Glass production">glass production</a> for Apple with 100 percent renewable energy by 2018. The commitment is a large step in Apple's efforts to help manufacturers lower their carbon footprint in China.<sup id="cite_ref-356" class="reference"><a href="#cite_note-356"><span class="cite-bracket">&#91;</span>352<span class="cite-bracket">&#93;</span></a></sup> Apple also announced that all 14 of its final assembly sites in China are now compliant with <a href="/wiki/UL_(safety_organization)" title="UL (safety organization)">UL</a>'s Zero Waste to Landfill validation. The standard, which started in January 2015, certifies that all manufacturing waste is <a href="/wiki/Reuse" title="Reuse">reused</a>, <a href="/wiki/Recycled" class="mw-redirect" title="Recycled">recycled</a>, <a href="/wiki/Compost" title="Compost">composted</a>, or converted into energy (when necessary). Since the program began, nearly 140,000 metric tons of waste have been diverted from <a href="/wiki/Landfill" title="Landfill">landfills</a>.<sup id="cite_ref-357" class="reference"><a href="#cite_note-357"><span class="cite-bracket">&#91;</span>353<span class="cite-bracket">&#93;</span></a></sup> </p><p>On July 21, 2020, Apple announced its plan to become <a href="/wiki/Carbon_neutral" class="mw-redirect" title="Carbon neutral">carbon neutral</a> across its entire business, manufacturing supply chain, and product life cycle by 2030. In the next 10 years, Apple will try to lower emissions with a series of innovative actions, including: low carbon product design, expanding energy efficiency, renewable energy, process and material innovations, and carbon removal.<sup id="cite_ref-358" class="reference"><a href="#cite_note-358"><span class="cite-bracket">&#91;</span>354<span class="cite-bracket">&#93;</span></a></sup> </p><p>In June 2024, the <a href="/wiki/United_States_Environmental_Protection_Agency" title="United States Environmental Protection Agency">United States Environmental Protection Agency</a> (EPA) published a report about an electronic computer manufacturing facility leased by Apple in 2015 in <a href="/wiki/Santa_Clara,_California" title="Santa Clara, California">Santa Clara, California</a>, code named Aria.<sup id="cite_ref-:?_359-0" class="reference"><a href="#cite_note-:?-359"><span class="cite-bracket">&#91;</span>355<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-360" class="reference"><a href="#cite_note-360"><span class="cite-bracket">&#91;</span>356<span class="cite-bracket">&#93;</span></a></sup> The EPA report stated that Apple was potentially in violation of federal regulations under the <a href="/wiki/Resource_Conservation_and_Recovery_Act" title="Resource Conservation and Recovery Act">Resource Conservation and Recovery Act</a> (RCRA).<sup id="cite_ref-:?_359-1" class="reference"><a href="#cite_note-:?-359"><span class="cite-bracket">&#91;</span>355<span class="cite-bracket">&#93;</span></a></sup> According to a report from <a href="/wiki/Bloomberg_News" title="Bloomberg News"><i>Bloomberg</i></a> in 2018, the facility is used to develop <a href="/wiki/MicroLED" title="MicroLED">microLED</a> screens under the code name T159.<sup id="cite_ref-361" class="reference"><a href="#cite_note-361"><span class="cite-bracket">&#91;</span>357<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-:?_359-2" class="reference"><a href="#cite_note-:?-359"><span class="cite-bracket">&#91;</span>355<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-362" class="reference"><a href="#cite_note-362"><span class="cite-bracket">&#91;</span>358<span class="cite-bracket">&#93;</span></a></sup> The inspection found that Apple was potentially mistreating waste as only subject to <a href="/wiki/California" title="California">California</a> regulations and that they had potentially miscalculated the effectiveness of Apple's <a href="/wiki/Activated_carbon" title="Activated carbon">activated carbon</a> filters, which filter <a href="/wiki/Volatile_organic_compound" title="Volatile organic compound">volatile organic compounds</a> (VOCs) from the air. The EPA inspected the facility in August 2023 due to a tip from a former Apple employee who posted the report on <a href="/wiki/X_(social_media_platform)" class="mw-redirect" title="X (social media platform)">X</a>.<sup id="cite_ref-:?_359-3" class="reference"><a href="#cite_note-:?-359"><span class="cite-bracket">&#91;</span>355<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Toxins">Toxins</h3></div> <p>Following further campaigns by Greenpeace,<sup id="cite_ref-363" class="reference"><a href="#cite_note-363"><span class="cite-bracket">&#91;</span>359<span class="cite-bracket">&#93;</span></a></sup> in 2008, Apple became the first electronics manufacturer to eliminate all <a href="/wiki/Polyvinyl_chloride" title="Polyvinyl chloride">polyvinyl chloride</a> (PVC) and <a href="/wiki/Brominated_flame_retardant" title="Brominated flame retardant">brominated flame retardants</a> (BFRs) in its complete product line.<sup id="cite_ref-364" class="reference"><a href="#cite_note-364"><span class="cite-bracket">&#91;</span>360<span class="cite-bracket">&#93;</span></a></sup> In June 2007, Apple began replacing the <a href="/wiki/Cold_cathode" title="Cold cathode">cold cathode</a> fluorescent lamp (CCFL) backlit <a href="/wiki/LCD" class="mw-redirect" title="LCD">LCD</a> displays in its computers with <a href="/wiki/Mercury_(element)" title="Mercury (element)">mercury</a>-free <a href="/wiki/LED-backlit_LCD_display" class="mw-redirect" title="LED-backlit LCD display">LED-backlit LCD displays</a> and <a href="/wiki/Arsenic" title="Arsenic">arsenic</a>-free glass, starting with the upgraded <a href="/wiki/MacBook_Pro" title="MacBook Pro">MacBook Pro</a>.<sup id="cite_ref-Apple-environmental-news_365-0" class="reference"><a href="#cite_note-Apple-environmental-news-365"><span class="cite-bracket">&#91;</span>361<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-agreenapple_366-0" class="reference"><a href="#cite_note-agreenapple-366"><span class="cite-bracket">&#91;</span>362<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-green_notebooks_367-0" class="reference"><a href="#cite_note-green_notebooks-367"><span class="cite-bracket">&#91;</span>363<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-368" class="reference"><a href="#cite_note-368"><span class="cite-bracket">&#91;</span>364<span class="cite-bracket">&#93;</span></a></sup> Apple offers comprehensive and transparent information about the <a href="/wiki/Carbon_dioxide_equivalent" class="mw-redirect" title="Carbon dioxide equivalent">CO<sub>2</sub>e</a>, <a href="/wiki/Greenhouse_gas_emissions" title="Greenhouse gas emissions">emissions</a>, materials, and <a href="/wiki/Electric_energy_consumption" title="Electric energy consumption">electrical usage</a> concerning every product they currently produce or have sold in the past (and which they have enough data needed to produce the report), in their portfolio on their homepage. Allowing consumers to make informed purchasing decisions on the products they offer for sale.<sup id="cite_ref-369" class="reference"><a href="#cite_note-369"><span class="cite-bracket">&#91;</span>365<span class="cite-bracket">&#93;</span></a></sup> In June 2009, Apple's <a href="/wiki/IPhone_3GS" title="IPhone 3GS">iPhone 3GS</a> was free of PVC, arsenic, and BFRs.<sup id="cite_ref-Apple-environmental-news_365-1" class="reference"><a href="#cite_note-Apple-environmental-news-365"><span class="cite-bracket">&#91;</span>361<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-370" class="reference"><a href="#cite_note-370"><span class="cite-bracket">&#91;</span>366<span class="cite-bracket">&#93;</span></a></sup> Since 2009, all Apple products have mercury-free LED-backlit LCD displays, arsenic-free glass, and non-PVC cables.<sup id="cite_ref-371" class="reference"><a href="#cite_note-371"><span class="cite-bracket">&#91;</span>367<span class="cite-bracket">&#93;</span></a></sup> All Apple products have EPEAT Gold status and beat the latest Energy Star guidelines in each product's respective regulatory category.<sup id="cite_ref-Apple-environmental-news_365-2" class="reference"><a href="#cite_note-Apple-environmental-news-365"><span class="cite-bracket">&#91;</span>361<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-372" class="reference"><a href="#cite_note-372"><span class="cite-bracket">&#91;</span>368<span class="cite-bracket">&#93;</span></a></sup> </p><p>In November 2011, Apple was featured in Greenpeace's Guide to Greener Electronics, which ranks electronics manufacturers on sustainability, <a href="/wiki/Climate_and_energy" title="Climate and energy">climate and energy</a> policy, and how "green" their products are. The company ranked fourth of fifteen electronics companies (moving up five places from the previous year) with a score of 4.6/10.<sup id="cite_ref-373" class="reference"><a href="#cite_note-373"><span class="cite-bracket">&#91;</span>369<span class="cite-bracket">&#93;</span></a></sup> Greenpeace praised Apple's <a href="/wiki/Sustainability_metrics_and_indices" title="Sustainability metrics and indices">sustainability</a>, noting that the company exceeded its 70% global recycling goal in 2010. Apple continues to score well on product ratings, with all of their products now being free of PVC plastic and BFRs. However, the guide criticized Apple on the Energy criteria for not seeking external verification of its greenhouse gas emissions data, and for not setting any targets to reduce emissions.<sup id="cite_ref-374" class="reference"><a href="#cite_note-374"><span class="cite-bracket">&#91;</span>370<span class="cite-bracket">&#93;</span></a></sup> In January 2012, Apple requested that its cable maker, Volex, begin producing <a href="/wiki/Low_smoke_zero_halogen" title="Low smoke zero halogen">halogen-free</a> <a href="/wiki/USB" title="USB">USB</a> and power cables.<sup id="cite_ref-375" class="reference"><a href="#cite_note-375"><span class="cite-bracket">&#91;</span>371<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Green_bonds">Green bonds</h3></div> <p>In February 2016, Apple issued a <span style="white-space: nowrap">US$1.5</span><span class="nowrap">&#160;</span>billion <a href="/wiki/Green_bond" title="Green bond">green bond</a> (climate bond), the first ever of its kind by a U.S. tech company. The green bond proceeds are dedicated to the financing of environmental projects.<sup id="cite_ref-376" class="reference"><a href="#cite_note-376"><span class="cite-bracket">&#91;</span>372<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Supply_chain">Supply chain</h2></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/Apple_supply_chain" title="Apple supply chain">Apple supply chain</a></div> <p>Apple products were made in America in Apple-owned factories until the late 1990s; however, as a result of <a href="/wiki/Outsourcing" title="Outsourcing">outsourcing</a> initiatives in the 2000s, almost all of its manufacturing is now handled abroad. According to a report by <i>The New York Times</i>, Apple insiders "believe the vast scale of overseas factories, as well as the flexibility, diligence and industrial skills of foreign workers, have so outpaced their American counterparts that '<a href="/wiki/Made_in_the_USA" class="mw-redirect" title="Made in the USA">Made in the U.S.A.</a>' is no longer a viable option for most Apple products".<sup id="cite_ref-377" class="reference"><a href="#cite_note-377"><span class="cite-bracket">&#91;</span>373<span class="cite-bracket">&#93;</span></a></sup> </p><p>The company's manufacturing, procurement, and logistics enable it to execute massive product launches without having to maintain large, profit-sapping inventories. In 2011, Apple's profit margins were 40 percent, compared with between 10 and 20 percent for most other hardware companies. Cook's catchphrase to describe his focus on the company's operational arm is: "Nobody wants to buy sour milk."<sup id="cite_ref-supply_378-0" class="reference"><a href="#cite_note-supply-378"><span class="cite-bracket">&#91;</span>374<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-379" class="reference"><a href="#cite_note-379"><span class="cite-bracket">&#91;</span>375<span class="cite-bracket">&#93;</span></a></sup> </p><p>In May 2017, the company announced a $1 billion funding project for "advanced manufacturing" in the United States,<sup id="cite_ref-380" class="reference"><a href="#cite_note-380"><span class="cite-bracket">&#91;</span>376<span class="cite-bracket">&#93;</span></a></sup> and subsequently invested $200&#160;million in <a href="/wiki/Corning_Inc." title="Corning Inc.">Corning Inc.</a>, a manufacturer of toughened <a href="/wiki/Gorilla_Glass" title="Gorilla Glass">Gorilla Glass</a> technology used in Apple's <a href="/wiki/IPhone" title="IPhone">iPhones</a>.<sup id="cite_ref-381" class="reference"><a href="#cite_note-381"><span class="cite-bracket">&#91;</span>377<span class="cite-bracket">&#93;</span></a></sup> The following December, Apple's chief operating officer, <a href="/wiki/Jeff_Williams_(Apple)" title="Jeff Williams (Apple)">Jeff Williams</a>, told <i><a href="/wiki/CNBC" title="CNBC">CNBC</a></i> that the "$1 billion" amount was "absolutely not" the final limit on its spending, elaborating that "We're not thinking in terms of a fund limit... We're thinking about, where are the opportunities across the U.S. to help nurture companies that are making the advanced technology — and the advanced manufacturing that goes with that — that quite frankly is essential to our innovation."<sup id="cite_ref-382" class="reference"><a href="#cite_note-382"><span class="cite-bracket">&#91;</span>378<span class="cite-bracket">&#93;</span></a></sup> </p><p>During the Mac's early history, Apple generally refused to adopt prevailing industry standards for hardware, instead creating their own.<sup id="cite_ref-383" class="reference"><a href="#cite_note-383"><span class="cite-bracket">&#91;</span>379<span class="cite-bracket">&#93;</span></a></sup> This trend was largely reversed in the late 1990s, beginning with Apple's adoption of the <a href="/wiki/Peripheral_Component_Interconnect" title="Peripheral Component Interconnect">PCI</a> bus in the <a href="/wiki/Power_Macintosh_7500" title="Power Macintosh 7500">7500</a>/<a href="/wiki/Power_Macintosh_8500" title="Power Macintosh 8500">8500</a>/<a href="/wiki/Power_Macintosh_9500" title="Power Macintosh 9500">9500</a> <a href="/wiki/Power_Macintosh" title="Power Macintosh">Power Macs</a>. Apple has since joined the industry standards groups to influence the future direction of technology standards such as <a href="/wiki/USB" title="USB">USB</a>, <a href="/wiki/Accelerated_Graphics_Port" title="Accelerated Graphics Port">AGP</a>, <a href="/wiki/HyperTransport" title="HyperTransport">HyperTransport</a>, <a href="/wiki/Wi-Fi" title="Wi-Fi">Wi-Fi</a>, <a href="/wiki/NVMe" class="mw-redirect" title="NVMe">NVMe</a>, <a href="/wiki/PCIe" class="mw-redirect" title="PCIe">PCIe</a> and others in its products. <a href="/wiki/FireWire" class="mw-redirect" title="FireWire">FireWire</a> is an Apple-originated standard that was widely adopted across the industry after it was standardized as <a href="/wiki/IEEE_1394" title="IEEE 1394">IEEE 1394</a> and is a legally mandated port in all cable TV boxes in the United States.<sup id="cite_ref-384" class="reference"><a href="#cite_note-384"><span class="cite-bracket">&#91;</span>380<span class="cite-bracket">&#93;</span></a></sup> </p><p>Apple has gradually expanded its efforts in getting its products into the Indian market. In July 2012, during a conference call with investors, CEO <a href="/wiki/Tim_Cook" title="Tim Cook">Tim Cook</a> said that he "[loves] India", but that Apple saw larger opportunities outside the region.<sup id="cite_ref-385" class="reference"><a href="#cite_note-385"><span class="cite-bracket">&#91;</span>381<span class="cite-bracket">&#93;</span></a></sup> India's requirement that 30% of products sold be manufactured in the country was described as "really adds cost to getting product to market".<sup id="cite_ref-386" class="reference"><a href="#cite_note-386"><span class="cite-bracket">&#91;</span>382<span class="cite-bracket">&#93;</span></a></sup> In May 2016, Apple opened an iOS app development center in <a href="/wiki/Bangalore" title="Bangalore">Bangalore</a> and a maps development office for 4,000 staff in Hyderabad.<sup id="cite_ref-387" class="reference"><a href="#cite_note-387"><span class="cite-bracket">&#91;</span>383<span class="cite-bracket">&#93;</span></a></sup> In March, <i><a href="/wiki/The_Wall_Street_Journal" title="The Wall Street Journal">The Wall Street Journal</a></i> reported that Apple would begin manufacturing iPhone models in India "over the next two months",<sup id="cite_ref-388" class="reference"><a href="#cite_note-388"><span class="cite-bracket">&#91;</span>384<span class="cite-bracket">&#93;</span></a></sup> and in May, the <i>Journal</i> wrote that an Apple manufacturer had begun production of the <a href="/wiki/IPhone_SE_(1st_generation)" title="IPhone SE (1st generation)">iPhone SE</a> in the country,<sup id="cite_ref-389" class="reference"><a href="#cite_note-389"><span class="cite-bracket">&#91;</span>385<span class="cite-bracket">&#93;</span></a></sup> while Apple told <i><a href="/wiki/CNBC" title="CNBC">CNBC</a></i> that the manufacturing was for a "small number" of units.<sup id="cite_ref-390" class="reference"><a href="#cite_note-390"><span class="cite-bracket">&#91;</span>386<span class="cite-bracket">&#93;</span></a></sup> In April 2019, Apple initiated manufacturing of the iPhone 7 at its <a href="/wiki/Bengaluru" class="mw-redirect" title="Bengaluru">Bengaluru</a> facility, keeping in mind demand from local customers even as they seek more incentives from the government of India.<sup id="cite_ref-391" class="reference"><a href="#cite_note-391"><span class="cite-bracket">&#91;</span>387<span class="cite-bracket">&#93;</span></a></sup> At the beginning of 2020, Tim Cook announced that Apple schedules the opening of its first physical outlet in India for 2021, while an online store is to be launched by the end of the year.<sup id="cite_ref-392" class="reference"><a href="#cite_note-392"><span class="cite-bracket">&#91;</span>388<span class="cite-bracket">&#93;</span></a></sup> The opening of the Apple Store was postponed, and finally took place in April 2023,<sup id="cite_ref-393" class="reference"><a href="#cite_note-393"><span class="cite-bracket">&#91;</span>389<span class="cite-bracket">&#93;</span></a></sup> while the online store was launched in September 2020.<sup id="cite_ref-394" class="reference"><a href="#cite_note-394"><span class="cite-bracket">&#91;</span>390<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Worker_organizations">Worker organizations</h3></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/Apple_and_unions" class="mw-redirect" title="Apple and unions">Apple and unions</a></div> <p>Apple directly employs 147,000 workers including 25,000 corporate employees in <a href="/wiki/Apple_Park" title="Apple Park">Apple Park</a> and across Silicon Valley.<sup id="cite_ref-:6_395-0" class="reference"><a href="#cite_note-:6-395"><span class="cite-bracket">&#91;</span>391<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-:10_396-0" class="reference"><a href="#cite_note-:10-396"><span class="cite-bracket">&#91;</span>392<span class="cite-bracket">&#93;</span></a></sup> The vast majority of its employees work at the over 500 retail <a href="/wiki/Apple_Store" title="Apple Store">Apple Stores</a> globally.<sup id="cite_ref-397" class="reference"><a href="#cite_note-397"><span class="cite-bracket">&#91;</span>393<span class="cite-bracket">&#93;</span></a></sup> Apple relies on a larger, outsourced workforce for manufacturing, particularly in China where Apple directly employs 10,000 workers across its retail and corporate divisions. In addition, one further million workers are contracted by Apple's suppliers to assemble Apple products, including <a href="/wiki/Foxconn" title="Foxconn">Foxconn</a> and <a href="/wiki/Pegatron" title="Pegatron">Pegatron</a>.<sup id="cite_ref-398" class="reference"><a href="#cite_note-398"><span class="cite-bracket">&#91;</span>394<span class="cite-bracket">&#93;</span></a></sup> <a href="/wiki/Zhengzhou_Technology_Park" class="mw-redirect" title="Zhengzhou Technology Park">Zhengzhou Technology Park</a> alone employs 350,000 Chinese workers in <a href="/wiki/Zhengzhou" title="Zhengzhou">Zhengzhou</a> to exclusively work on the <a href="/wiki/IPhone" title="IPhone">iPhone</a>.<sup id="cite_ref-399" class="reference"><a href="#cite_note-399"><span class="cite-bracket">&#91;</span>395<span class="cite-bracket">&#93;</span></a></sup> As of 2021<sup class="plainlinks noexcerpt noprint asof-tag update" style="display:none;"><a class="external text" href="https://en.wikipedia.org/w/index.php?title=Apple_Inc.&amp;action=edit">&#91;update&#93;</a></sup>, Apple uses hardware components from 43 different countries.<sup id="cite_ref-400" class="reference"><a href="#cite_note-400"><span class="cite-bracket">&#91;</span>396<span class="cite-bracket">&#93;</span></a></sup> The majority of assembling is done by Taiwanese <a href="/wiki/Original_design_manufacturer" title="Original design manufacturer">original design manufacturer</a> firms <a href="/wiki/Foxconn" title="Foxconn">Foxconn</a>, <a href="/wiki/Pegatron" title="Pegatron">Pegatron</a>, <a href="/wiki/Wistron" title="Wistron">Wistron</a> and <a href="/wiki/Compal_Electronics" title="Compal Electronics">Compal Electronics</a> in factories primarily located inside <a href="#China">China</a>,<sup id="cite_ref-401" class="reference"><a href="#cite_note-401"><span class="cite-bracket">&#91;</span>397<span class="cite-bracket">&#93;</span></a></sup> and, to a lesser extent, Foxconn plants in <a href="#Brazil">Brazil</a>,<sup id="cite_ref-402" class="reference"><a href="#cite_note-402"><span class="cite-bracket">&#91;</span>398<span class="cite-bracket">&#93;</span></a></sup> and <a href="#India">India</a>.<sup id="cite_ref-403" class="reference"><a href="#cite_note-403"><span class="cite-bracket">&#91;</span>399<span class="cite-bracket">&#93;</span></a></sup> </p><p>Apple workers around the globe have been involved in <a href="/wiki/Organizing_model" title="Organizing model">organizing</a> since the 1990s.<sup id="cite_ref-:13_404-0" class="reference"><a href="#cite_note-:13-404"><span class="cite-bracket">&#91;</span>400<span class="cite-bracket">&#93;</span></a></sup> Apple unions are made up of retail, corporate, and outsourced workers. Apple employees have joined <a href="/wiki/Trade_union" title="Trade union">trade unions</a> or formed <a href="/wiki/Works_council" title="Works council">works councils</a> in <a href="/wiki/Apple_Inc._and_unions#Australia" title="Apple Inc. and unions">Australia</a>,<sup id="cite_ref-:16_405-0" class="reference"><a href="#cite_note-:16-405"><span class="cite-bracket">&#91;</span>401<span class="cite-bracket">&#93;</span></a></sup> <a href="/wiki/Apple_Inc._and_unions#France" title="Apple Inc. and unions">France</a>,<sup id="cite_ref-406" class="reference"><a href="#cite_note-406"><span class="cite-bracket">&#91;</span>402<span class="cite-bracket">&#93;</span></a></sup> <a href="/wiki/Apple_Inc._and_unions#Germany" title="Apple Inc. and unions">Germany</a>,<sup id="cite_ref-:12_407-0" class="reference"><a href="#cite_note-:12-407"><span class="cite-bracket">&#91;</span>403<span class="cite-bracket">&#93;</span></a></sup> <a href="/wiki/Apple_Inc._and_unions#Italy" title="Apple Inc. and unions">Italy</a>,<sup id="cite_ref-408" class="reference"><a href="#cite_note-408"><span class="cite-bracket">&#91;</span>404<span class="cite-bracket">&#93;</span></a></sup> <a href="/wiki/Apple_Inc._and_unions#Japan" title="Apple Inc. and unions">Japan</a>,<sup id="cite_ref-:17_409-0" class="reference"><a href="#cite_note-:17-409"><span class="cite-bracket">&#91;</span>405<span class="cite-bracket">&#93;</span></a></sup> the <a href="/wiki/Apple_Inc._and_unions#United_Kingdom" title="Apple Inc. and unions">United Kingdom</a><sup id="cite_ref-410" class="reference"><a href="#cite_note-410"><span class="cite-bracket">&#91;</span>406<span class="cite-bracket">&#93;</span></a></sup> and the <a href="/wiki/Apple_Inc._and_unions#United_States" title="Apple Inc. and unions">United States</a>.<sup id="cite_ref-:8_411-0" class="reference"><a href="#cite_note-:8-411"><span class="cite-bracket">&#91;</span>407<span class="cite-bracket">&#93;</span></a></sup> In 2021, <a href="/wiki/Apple_Inc._and_unions#Apple_Together" title="Apple Inc. and unions">Apple Together</a>, a <a href="/wiki/Solidarity_unionism" title="Solidarity unionism">solidarity union</a>, sought to bring together the company's global worker organizations.<sup id="cite_ref-:11_412-0" class="reference"><a href="#cite_note-:11-412"><span class="cite-bracket">&#91;</span>408<span class="cite-bracket">&#93;</span></a></sup> The majority of industrial <a href="/wiki/Labor_dispute" title="Labor dispute">labor disputes</a> (including union recognition) involving Apple occur indirectly through <a href="/wiki/Apple_supply_chain" title="Apple supply chain">its suppliers and contractors</a>, notably <a href="/wiki/Foxconn" title="Foxconn">Foxconn</a> plants in <a href="/wiki/Apple_Inc._and_unions#China" title="Apple Inc. and unions">China</a><sup id="cite_ref-:22_413-0" class="reference"><a href="#cite_note-:22-413"><span class="cite-bracket">&#91;</span>409<span class="cite-bracket">&#93;</span></a></sup> and, to a lesser extent, in <a href="/wiki/Apple_Inc._and_unions#Brazil" title="Apple Inc. and unions">Brazil</a><sup id="cite_ref-414" class="reference"><a href="#cite_note-414"><span class="cite-bracket">&#91;</span>410<span class="cite-bracket">&#93;</span></a></sup> and <a href="/wiki/Apple_Inc._and_unions#India" title="Apple Inc. and unions">India</a>.<sup id="cite_ref-415" class="reference"><a href="#cite_note-415"><span class="cite-bracket">&#91;</span>411<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2></div> <ul><li><a href="/wiki/List_of_Apple_Inc._media_events" title="List of Apple Inc. media events">List of Apple Inc. media events</a></li> <li><a href="/wiki/Outline_of_Apple_Inc." title="Outline of Apple Inc.">Outline of Apple Inc.</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="Notes">Notes</h2></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist reflist-lower-alpha"> <div class="mw-references-wrap"><ol class="references"> <li id="cite_note-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-5">^</a></b></span> <span class="reference-text">Alongside <a href="/wiki/Alphabet_Inc." title="Alphabet Inc.">Alphabet</a> (the parent company of <a href="/wiki/Google" title="Google">Google</a>), <a href="/wiki/Amazon_(company)" title="Amazon (company)">Amazon</a>, <a href="/wiki/Meta_Platforms" title="Meta Platforms">Meta</a> (the parent company of <a href="/wiki/Facebook" title="Facebook">Facebook</a>), and <a href="/wiki/Microsoft" title="Microsoft">Microsoft</a></span> </li> <li id="cite_note-9"><span class="mw-cite-backlink"><b><a href="#cite_ref-9">^</a></b></span> <span class="reference-text">Except when <a href="/wiki/Microsoft" title="Microsoft">Microsoft</a> briefly held the position between January and June 2024<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">&#91;</span>5<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-:69_7-0" class="reference"><a href="#cite_note-:69-7"><span class="cite-bracket">&#91;</span>6<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-:5_8-0" class="reference"><a href="#cite_note-:5-8"><span class="cite-bracket">&#91;</span>7<span class="cite-bracket">&#93;</span></a></sup></span> </li> <li id="cite_note-240"><span class="mw-cite-backlink"><b><a href="#cite_ref-240">^</a></b></span> <span class="reference-text">"Net sales"</span> </li> <li id="cite_note-241"><span class="mw-cite-backlink"><b><a href="#cite_ref-241">^</a></b></span> <span class="reference-text">"Net income"</span> </li> </ol></div></div> <div class="mw-heading mw-heading2"><h2 id="References">References</h2></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239543626"><div class="reflist"> <div class="mw-references-wrap mw-references-columns"><ol class="references"> <li id="cite_note-Apple-10-K-Report-2024-1"><span class="mw-cite-backlink">^ <a 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no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.sec.gov/ix?doc=/Archives/edgar/data/0000320193/000032019324000123/aapl-20240928.htm">"Apple 10-K Report FY2024"</a>. 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California Secretary of State</span> </li> <li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-4">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="https://businesssearch.sos.ca.gov/Document/RetrievePDF?Id=00806592-6322847">Certificate of Ownership</a> <a rel="nofollow" class="external text" href="https://web.archive.org/web/20210217170421/https://businesssearch.sos.ca.gov/Document/RetrievePDF?Id=00806592-6322847">Archived</a> February 17, 2021, at the <a href="/wiki/Wayback_Machine" title="Wayback Machine">Wayback Machine</a>, January 9, 2007. California Secretary of State.</span> </li> <li id="cite_note-6"><span class="mw-cite-backlink"><b><a href="#cite_ref-6">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFMickleWeise2024" class="citation news cs1">Mickle, Tripp; Weise, Karen (January 12, 2024). <a rel="nofollow" class="external text" href="https://www.nytimes.com/2024/01/12/technology/microsoft-apple-most-valuable-company.html">"Microsoft Tops Apple to Become Most Valuable Public Company – The New York Times"</a>. <i>The New York Times</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20240131175132/https://www.nytimes.com/2024/01/12/technology/microsoft-apple-most-valuable-company.html">Archived</a> from the original on January 31, 2024<span class="reference-accessdate">. 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September 29, 2006. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20190327091333/https://www.npr.org/templates/story/story.php?storyId=6167297">Archived</a> from the original on March 27, 2019<span class="reference-accessdate">. Retrieved <span class="nowrap">July 9,</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=NPR&amp;rft.atitle=A+Chat+with+Computing+Pioneer+Steve+Wozniak&amp;rft.date=2006-09-29&amp;rft_id=https%3A%2F%2Fwww.npr.org%2Ftemplates%2Fstory%2Fstory.php%3FstoryId%3D6167297&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-15"><span class="mw-cite-backlink"><b><a href="#cite_ref-15">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFIsaacson2011" class="citation book cs1">Isaacson, Walter (October 24, 2011). <a rel="nofollow" class="external text" href="https://books.google.com/books?id=26ev_abfrU8C"><i>Steve Jobs: The Exclusive Biography</i></a>. Little, Brown Book Group. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a>&#160;<a href="/wiki/Special:BookSources/978-0-7481-3132-7" title="Special:BookSources/978-0-7481-3132-7"><bdi>978-0-7481-3132-7</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=book&amp;rft.btitle=Steve+Jobs%3A+The+Exclusive+Biography&amp;rft.pub=Little%2C+Brown+Book+Group&amp;rft.date=2011-10-24&amp;rft.isbn=978-0-7481-3132-7&amp;rft.aulast=Isaacson&amp;rft.aufirst=Walter&amp;rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3D26ev_abfrU8C&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-16"><span class="mw-cite-backlink"><b><a href="#cite_ref-16">^</a></b></span> <span class="reference-text"><a href="#CITEREFO&#39;Grady2009">O'Grady 2009</a>, pp.&#160;2–3; <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.computerhistory.org/revolution/personal-computers/17/312">"The Homebrew Computer Club"</a>. <a href="/wiki/Computer_History_Museum" title="Computer History Museum">Computer History Museum</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20190327102109/https://www.computerhistory.org/revolution/personal-computers/17/312">Archived</a> from the original on March 27, 2019<span class="reference-accessdate">. Retrieved <span class="nowrap">July 9,</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=unknown&amp;rft.btitle=The+Homebrew+Computer+Club&amp;rft.pub=Computer+History+Museum&amp;rft_id=http%3A%2F%2Fwww.computerhistory.org%2Frevolution%2Fpersonal-computers%2F17%2F312&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-17"><span class="mw-cite-backlink"><b><a href="#cite_ref-17">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFKahney2002" class="citation magazine cs1">Kahney, Leander (November 19, 2002). <a rel="nofollow" class="external text" href="https://www.wired.com/2002/12/56426/">"Rebuilding an Apple From the Past"</a>. <i>Wired</i>. <a href="/wiki/ISSN_(identifier)" class="mw-redirect" title="ISSN (identifier)">ISSN</a>&#160;<a rel="nofollow" class="external text" href="https://search.worldcat.org/issn/1059-1028">1059-1028</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20221107195134/https://www.wired.com/2002/12/56426/">Archived</a> from the original on November 7, 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">November 7,</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=Wired&amp;rft.atitle=Rebuilding+an+Apple+From+the+Past&amp;rft.date=2002-11-19&amp;rft.issn=1059-1028&amp;rft.aulast=Kahney&amp;rft.aufirst=Leander&amp;rft_id=https%3A%2F%2Fwww.wired.com%2F2002%2F12%2F56426%2F&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-18"><span class="mw-cite-backlink"><b><a href="#cite_ref-18">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="http://news.bbc.co.uk/2/hi/technology/7091190.stm">"Building the digital age"</a>. <i><a href="/wiki/BBC_News" title="BBC News">BBC News</a></i>. November 15, 2007. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20171128173707/http://news.bbc.co.uk/2/hi/technology/7091190.stm">Archived</a> from the original on November 28, 2017<span class="reference-accessdate">. Retrieved <span class="nowrap">January 19,</span> 2008</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=BBC+News&amp;rft.atitle=Building+the+digital+age&amp;rft.date=2007-11-15&amp;rft_id=http%3A%2F%2Fnews.bbc.co.uk%2F2%2Fhi%2Ftechnology%2F7091190.stm&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span>; <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20070326115844/http://staging.computerhistory.org/exhibits/highlights/apple1.shtml">"Apple I"</a>. <a href="/wiki/Computer_History_Museum" title="Computer History Museum">Computer History Museum</a>. Archived from <a rel="nofollow" class="external text" href="http://staging.computerhistory.org/exhibits/highlights/apple1.shtml">the original</a> on March 26, 2007<span class="reference-accessdate">. Retrieved <span class="nowrap">January 19,</span> 2008</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=unknown&amp;rft.btitle=Apple+I&amp;rft.pub=Computer+History+Museum&amp;rft_id=http%3A%2F%2Fstaging.computerhistory.org%2Fexhibits%2Fhighlights%2Fapple1.shtml&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span>; <a rel="nofollow" class="external text" href="https://web.archive.org/web/20170204212503/http://www.g4tv.com/gamemakers/episodes/3781/Apple_II.html">Game Makers (TV Show)</a>: Apple II. Originally aired January 6, 2005; <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.macmothership.com/gallery/newads7/1976apple1.jpg">"Picture of original ad featuring US666.66 price"</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20200115222510/http://www.macmothership.com/gallery/newads7/1976apple1.jpg">Archived</a> from the original on January 15, 2020<span class="reference-accessdate">. Retrieved <span class="nowrap">January 21,</span> 2008</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=unknown&amp;rft.btitle=Picture+of+original+ad+featuring+US666.66+price&amp;rft_id=http%3A%2F%2Fwww.macmothership.com%2Fgallery%2Fnewads7%2F1976apple1.jpg&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-iWoz-19"><span class="mw-cite-backlink">^ <a href="#cite_ref-iWoz_19-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-iWoz_19-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFWozniakSmith2006" class="citation book cs1"><a href="/wiki/Steve_Wozniak" title="Steve Wozniak">Wozniak, Steve</a>; <a href="/wiki/Gina_Smith_(author)" class="mw-redirect" title="Gina Smith (author)">Smith, Gina</a> (2006). <a href="/wiki/IWoz:_Computer_Geek_to_Cult_Icon:_How_I_Invented_the_Personal_Computer,_Co-Founded_Apple,_and_Had_Fun_Doing_It" class="mw-redirect" title="IWoz: Computer Geek to Cult Icon: How I Invented the Personal Computer, Co-Founded Apple, and Had Fun Doing It"><i>iWoz: Computer Geek to Cult Icon: How I Invented the Personal Computer, Co-Founded Apple, and Had Fun Doing It</i></a>. <a href="/wiki/W._W._Norton_%26_Company" title="W. W. Norton &amp; Company">W. W. Norton &amp; Company</a>. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a>&#160;<a href="/wiki/Special:BookSources/978-0-393-06143-7" title="Special:BookSources/978-0-393-06143-7"><bdi>978-0-393-06143-7</bdi></a>. <a href="/wiki/OCLC_(identifier)" class="mw-redirect" title="OCLC (identifier)">OCLC</a>&#160;<a rel="nofollow" class="external text" href="https://search.worldcat.org/oclc/502898652">502898652</a>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=book&amp;rft.btitle=iWoz%3A+Computer+Geek+to+Cult+Icon%3A+How+I+Invented+the+Personal+Computer%2C+Co-Founded+Apple%2C+and+Had+Fun+Doing+It&amp;rft.pub=W.+W.+Norton+%26+Company&amp;rft.date=2006&amp;rft_id=info%3Aoclcnum%2F502898652&amp;rft.isbn=978-0-393-06143-7&amp;rft.aulast=Wozniak&amp;rft.aufirst=Steve&amp;rft.au=Smith%2C+Gina&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-VintageNews-20"><span class="mw-cite-backlink"><b><a href="#cite_ref-VintageNews_20-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFBlazeski2017" class="citation news cs1">Blazeski, Goran (November 25, 2017). <a rel="nofollow" class="external text" href="https://www.thevintagenews.com/2017/11/25/apples-first-official-product-was-priced-at-666-66">"Apple-1, Steve Wozniak's hand-built creation, was Apple's first official product, priced at $666.66"</a>. <i>The Vintage News</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20200726090158/https://www.thevintagenews.com/2017/11/25/apples-first-official-product-was-priced-at-666-66/">Archived</a> from the original on July 26, 2020<span class="reference-accessdate">. Retrieved <span class="nowrap">November 24,</span> 2019</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=The+Vintage+News&amp;rft.atitle=Apple-1%2C+Steve+Wozniak%27s+hand-built+creation%2C+was+Apple%27s+first+official+product%2C+priced+at+%24666.66&amp;rft.date=2017-11-25&amp;rft.aulast=Blazeski&amp;rft.aufirst=Goran&amp;rft_id=https%3A%2F%2Fwww.thevintagenews.com%2F2017%2F11%2F25%2Fapples-first-official-product-was-priced-at-666-66&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-FOOTNOTELinzmayer200410-21"><span class="mw-cite-backlink"><b><a href="#cite_ref-FOOTNOTELinzmayer200410_21-0">^</a></b></span> <span class="reference-text"><a href="#CITEREFLinzmayer2004">Linzmayer 2004</a>, p.&#160;10.</span> </li> <li id="cite_note-Apple_FAQ-22"><span class="mw-cite-backlink">^ <a href="#cite_ref-Apple_FAQ_22-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-Apple_FAQ_22-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://investor.apple.com/faq/default.aspx">"Frequently Asked Questions"</a>. Apple Inc. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20200312205405/https://investor.apple.com/faq/default.aspx">Archived</a> from the original on March 12, 2020<span class="reference-accessdate">. Retrieved <span class="nowrap">January 19,</span> 2020</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=unknown&amp;rft.btitle=Frequently+Asked+Questions&amp;rft.pub=Apple+Inc.&amp;rft_id=https%3A%2F%2Finvestor.apple.com%2Ffaq%2Fdefault.aspx&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-23"><span class="mw-cite-backlink"><b><a href="#cite_ref-23">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFLuo2013" class="citation web cs1">Luo, Benny (September 12, 2013). <a rel="nofollow" class="external text" href="https://nextshark.com/ronald-wayne-interview">"Ronald Wayne: On Co-founding Apple and Working With Steve Jobs"</a>. <i>Next Shark</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20190330085628/https://nextshark.com/ronald-wayne-interview">Archived</a> from the original on March 30, 2019<span class="reference-accessdate">. Retrieved <span class="nowrap">July 9,</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Next+Shark&amp;rft.atitle=Ronald+Wayne%3A+On+Co-founding+Apple+and+Working+With+Steve+Jobs&amp;rft.date=2013-09-12&amp;rft.aulast=Luo&amp;rft.aufirst=Benny&amp;rft_id=https%3A%2F%2Fnextshark.com%2Fronald-wayne-interview&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span>; <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFSimon2010" class="citation web cs1">Simon, Dan (June 24, 2010). <a rel="nofollow" class="external text" href="http://edition.cnn.com/2010/TECH/web/06/24/apple.forgotten.founder/index.html">"The gambling man who co-founded Apple and left for $800"</a>. <a href="/wiki/CNN" title="CNN">CNN</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20140410065148/http://edition.cnn.com/2010/TECH/web/06/24/apple.forgotten.founder/index.html?hpt=C1&amp;fbid=lG95iTlU4iD">Archived</a> from the original on April 10, 2014<span class="reference-accessdate">. Retrieved <span class="nowrap">July 9,</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=unknown&amp;rft.btitle=The+gambling+man+who+co-founded+Apple+and+left+for+%24800&amp;rft.pub=CNN&amp;rft.date=2010-06-24&amp;rft.aulast=Simon&amp;rft.aufirst=Dan&amp;rft_id=http%3A%2F%2Fedition.cnn.com%2F2010%2FTECH%2Fweb%2F06%2F24%2Fapple.forgotten.founder%2Findex.html&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-24"><span class="mw-cite-backlink"><b><a href="#cite_ref-24">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://money.cnn.com/1998/01/06/technology/apple_chrono">"Apple chronology"</a>. <a href="/wiki/CNNMoney" class="mw-redirect" title="CNNMoney">CNNMoney</a>. January 6, 1998. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20170525081036/http://money.cnn.com/1998/01/06/technology/apple_chrono/">Archived</a> from the original on May 25, 2017<span class="reference-accessdate">. Retrieved <span class="nowrap">May 2,</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=unknown&amp;rft.btitle=Apple+chronology&amp;rft.pub=CNNMoney&amp;rft.date=1998-01-06&amp;rft_id=https%3A%2F%2Fmoney.cnn.com%2F1998%2F01%2F06%2Ftechnology%2Fapple_chrono&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span>; <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFGilbert2016" class="citation web cs1">Gilbert, Ben (December 26, 2016). <a rel="nofollow" class="external text" href="http://www.businessinsider.com/the-first-10-apple-employees-2016-12">"Where are the first 10 Apple employees today?"</a>. <i><a href="/wiki/Business_Insider" title="Business Insider">Business Insider</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20190330085628/https://www.businessinsider.com/the-first-10-apple-employees-2016-12">Archived</a> from the original on March 30, 2019<span class="reference-accessdate">. Retrieved <span class="nowrap">May 2,</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Business+Insider&amp;rft.atitle=Where+are+the+first+10+Apple+employees+today%3F&amp;rft.date=2016-12-26&amp;rft.aulast=Gilbert&amp;rft.aufirst=Ben&amp;rft_id=http%3A%2F%2Fwww.businessinsider.com%2Fthe-first-10-apple-employees-2016-12&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-25"><span class="mw-cite-backlink"><b><a href="#cite_ref-25">^</a></b></span> <span class="reference-text"><a href="/wiki/Infinite_Loop" class="mw-redirect" title="Infinite Loop">Infinite Loop</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFMalone1999" class="citation book cs1"><a href="/wiki/Michael_S._Malone" title="Michael S. Malone">Malone, Michael S.</a> (1999). <a rel="nofollow" class="external text" href="https://archive.org/details/infiniteloophoww00malo"><i>Infinite loop: how the world's most insanely great computer company went insane</i></a>. New York: Currency/Doubleday. p.&#160;157. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a>&#160;<a href="/wiki/Special:BookSources/978-0-385-48684-2" title="Special:BookSources/978-0-385-48684-2"><bdi>978-0-385-48684-2</bdi></a>. <a href="/wiki/OCLC_(identifier)" class="mw-redirect" title="OCLC (identifier)">OCLC</a>&#160;<a rel="nofollow" class="external text" href="https://search.worldcat.org/oclc/971131326">971131326</a>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=book&amp;rft.btitle=Infinite+loop%3A+how+the+world%27s+most+insanely+great+computer+company+went+insane&amp;rft.place=New+York&amp;rft.pages=157&amp;rft.pub=Currency%2FDoubleday&amp;rft.date=1999&amp;rft_id=info%3Aoclcnum%2F971131326&amp;rft.isbn=978-0-385-48684-2&amp;rft.aulast=Malone&amp;rft.aufirst=Michael+S.&amp;rft_id=https%3A%2F%2Farchive.org%2Fdetails%2Finfiniteloophoww00malo&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span>; <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFMcCracken2016" class="citation web cs1">McCracken, Harry (April 1, 2016). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20170525081616/https://news.fastcompany.com/apples-sales-grew-150x-between-1977-1980-4001956">"Apple's sales grew 150x between 1977–1980"</a>. <i><a href="/wiki/Fast_Company" title="Fast Company">Fast Company</a></i>. Archived from <a rel="nofollow" class="external text" href="https://news.fastcompany.com/apples-sales-grew-150x-between-1977-1980-4001956">the original</a> on May 25, 2017<span class="reference-accessdate">. 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Retrieved <span class="nowrap">August 18,</span> 2008</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=unknown&amp;rft.btitle=Apple+II+History+Chapter+4&amp;rft.date=2002-04-21&amp;rft.aulast=Weyhrich&amp;rft.aufirst=Steven&amp;rft_id=http%3A%2F%2Fapple2history.org%2Fhistory%2Fah04&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-29"><span class="mw-cite-backlink"><b><a href="#cite_ref-29">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFBagnall2005" class="citation book cs1">Bagnall, Brian (2005). <i>On the Edge: The Spectacular Rise and Fall of Commodore</i>. Variant Press. pp.&#160;109–112. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a>&#160;<a href="/wiki/Special:BookSources/978-0-9738649-0-8" title="Special:BookSources/978-0-9738649-0-8"><bdi>978-0-9738649-0-8</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=book&amp;rft.btitle=On+the+Edge%3A+The+Spectacular+Rise+and+Fall+of+Commodore&amp;rft.pages=109-112&amp;rft.pub=Variant+Press&amp;rft.date=2005&amp;rft.isbn=978-0-9738649-0-8&amp;rft.aulast=Bagnall&amp;rft.aufirst=Brian&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span>; <a rel="nofollow" class="external text" href="http://www.jeremyreimer.com/total_share.html">Personal Computer Market Share: 1975–2004</a> <a rel="nofollow" class="external text" href="https://web.archive.org/web/20120606003537/http://www.jeremyreimer.com/total_share.html">Archived</a> June 6, 2012, at the <a href="/wiki/Wayback_Machine" title="Wayback Machine">Wayback Machine</a> The figures show Mac higher, but that is not a single model.</span> </li> <li id="cite_note-30"><span class="mw-cite-backlink"><b><a href="#cite_ref-30">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFReimer2005" class="citation web cs1">Reimer, Jeremy (December 15, 2005). <a rel="nofollow" class="external text" href="https://arstechnica.com/features/2005/12/total-share/">"Total share: 30 years of personal computer market share figures"</a>. <i>Ars Technica</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20120607023023/http://arstechnica.com/features/2005/12/total-share/">Archived</a> from the original on June 7, 2012<span class="reference-accessdate">. Retrieved <span class="nowrap">September 1,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Ars+Technica&amp;rft.atitle=Total+share%3A+30+years+of+personal+computer+market+share+figures&amp;rft.date=2005-12-15&amp;rft.aulast=Reimer&amp;rft.aufirst=Jeremy&amp;rft_id=https%3A%2F%2Farstechnica.com%2Ffeatures%2F2005%2F12%2Ftotal-share%2F&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-EDNAAPLSTOCK-31"><span class="mw-cite-backlink">^ <a href="#cite_ref-EDNAAPLSTOCK_31-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-EDNAAPLSTOCK_31-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFDeffree2018" class="citation web cs1">Deffree, Suzanne (December 12, 2018). <a rel="nofollow" class="external text" href="https://www.edn.com/electronics-blogs/edn-moments/4403276/Apple-IPO-makes-instant-millionaires--December-12--1980">"Apple IPO makes instant millionaires, December 12, 1980"</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20190610002442/https://www.edn.com/electronics-blogs/edn-moments/4403276/Apple-IPO-makes-instant-millionaires--December-12--1980">Archived</a> from the original on June 10, 2019<span class="reference-accessdate">. Retrieved <span class="nowrap">May 16,</span> 2019</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=unknown&amp;rft.btitle=Apple+IPO+makes+instant+millionaires%2C+December+12%2C+1980&amp;rft.date=2018-12-12&amp;rft.aulast=Deffree&amp;rft.aufirst=Suzanne&amp;rft_id=https%3A%2F%2Fwww.edn.com%2Felectronics-blogs%2Fedn-moments%2F4403276%2FApple-IPO-makes-instant-millionaires--December-12--1980&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-DEDIPO-32"><span class="mw-cite-backlink">^ <a href="#cite_ref-DEDIPO_32-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-DEDIPO_32-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFDilger2013" class="citation web cs1">Dilger, Daniel Eran (December 12, 2013). <a rel="nofollow" class="external text" href="http://appleinsider.com/articles/13/12/12/apple-inc-stock-ipo-created-300-millionaires-33-years-ago-today">"Apple, Inc. stock IPO created 300 millionaires 33 years ago today"</a>. <i><a href="/wiki/AppleInsider" class="mw-redirect" title="AppleInsider">AppleInsider</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20190330102914/https://appleinsider.com/articles/13/12/12/apple-inc-stock-ipo-created-300-millionaires-33-years-ago-today">Archived</a> from the original on March 30, 2019<span class="reference-accessdate">. Retrieved <span class="nowrap">April 18,</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=AppleInsider&amp;rft.atitle=Apple%2C+Inc.+stock+IPO+created+300+millionaires+33+years+ago+today&amp;rft.date=2013-12-12&amp;rft.aulast=Dilger&amp;rft.aufirst=Daniel+Eran&amp;rft_id=http%3A%2F%2Fappleinsider.com%2Farticles%2F13%2F12%2F12%2Fapple-inc-stock-ipo-created-300-millionaires-33-years-ago-today&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-TheVerge-33"><span class="mw-cite-backlink"><b><a href="#cite_ref-TheVerge_33-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20160312014832/http://www.theverge.com/2013/6/27/4468314/steve-wozniak-on-how-the-newton-changed-his-life">"Steve Wozniak on Newton, Tesla, and why the original Macintosh was a 'lousy' product"</a>. 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Retrieved <span class="nowrap">June 25,</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=unknown&amp;rft.btitle=Steve+Wozniak+on+Newton%2C+Tesla%2C+and+why+the+original+Macintosh+was+a+%27lousy%27+product&amp;rft.date=2013-06-27&amp;rft_id=https%3A%2F%2Fwww.theverge.com%2F2013%2F6%2F27%2F4468314%2Fsteve-wozniak-on-how-the-newton-changed-his-life&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-rice19850415-34"><span class="mw-cite-backlink">^ <a href="#cite_ref-rice19850415_34-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-rice19850415_34-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFRice1985" class="citation news cs1">Rice, Valerie (April 15, 1985). <a rel="nofollow" class="external text" href="https://books.google.com/books?id=zC4EAAAAMBAJ&amp;pg=PA35">"Unrecognized Apple II Employees Exit"</a>. <i><a href="/wiki/InfoWorld" title="InfoWorld">InfoWorld</a></i>. p.&#160;35. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230301054845/https://books.google.com/books?id=zC4EAAAAMBAJ&amp;pg=PA35">Archived</a> from the original on March 1, 2023<span class="reference-accessdate">. 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Retrieved <span class="nowrap">April 18,</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=TV+Guide&amp;rft.atitle=The+greatest+commercials+of+all+time&amp;rft.date=1999-10-12&amp;rft_id=https%3A%2F%2Fwww.tvguide.com%2Ftv%2Fmagazine%2F990628%2Fftr6.asp&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span>; <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFTaube2014" class="citation web cs1">Taube, Aaron (January 22, 2014). <a rel="nofollow" class="external text" href="http://www.businessinsider.com/apple-super-bowl-retrospective-2014-1">"How The Greatest Super Bowl Ad Ever – Apple's '1984' – Almost Didn't Make It To Air"</a>. <i><a href="/wiki/Business_Insider" title="Business Insider">Business Insider</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20190330104642/https://www.businessinsider.com/apple-super-bowl-retrospective-2014-1">Archived</a> from the original on March 30, 2019<span class="reference-accessdate">. Retrieved <span class="nowrap">April 18,</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Business+Insider&amp;rft.atitle=How+The+Greatest+Super+Bowl+Ad+Ever+%E2%80%93+Apple%27s+%271984%27+%E2%80%93+Almost+Didn%27t+Make+It+To+Air&amp;rft.date=2014-01-22&amp;rft.aulast=Taube&amp;rft.aufirst=Aaron&amp;rft_id=http%3A%2F%2Fwww.businessinsider.com%2Fapple-super-bowl-retrospective-2014-1&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-40"><span class="mw-cite-backlink"><b><a href="#cite_ref-40">^</a></b></span> <span class="reference-text"><a href="#CITEREFLinzmayer2004">Linzmayer 2004</a>, p.&#160;98; <a href="#CITEREFSwaine2014">Swaine 2014</a>, pp.&#160;441–443; <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFIsaacson2015" class="citation book cs1">Isaacson, Walter (2015). <a href="/wiki/Steve_Jobs_(book)" title="Steve Jobs (book)"><i>Steve Jobs</i></a>. <a href="/wiki/Simon_and_Schuster" class="mw-redirect" title="Simon and Schuster">Simon and Schuster</a>. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a>&#160;<a href="/wiki/Special:BookSources/978-1-5011-2762-5" title="Special:BookSources/978-1-5011-2762-5"><bdi>978-1-5011-2762-5</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=book&amp;rft.btitle=Steve+Jobs&amp;rft.pub=Simon+and+Schuster&amp;rft.date=2015&amp;rft.isbn=978-1-5011-2762-5&amp;rft.aulast=Isaacson&amp;rft.aufirst=Walter&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span> pp. 186–187; <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFHertzfeld2005" class="citation book cs1">Hertzfeld, Andy (2005). <i>Revolution in The Valley: The Insanely Great Story of How the Mac Was Made</i>. O'Reilly Media. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a>&#160;<a href="/wiki/Special:BookSources/978-0-596-00719-5" title="Special:BookSources/978-0-596-00719-5"><bdi>978-0-596-00719-5</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=book&amp;rft.btitle=Revolution+in+The+Valley%3A+The+Insanely+Great+Story+of+How+the+Mac+Was+Made&amp;rft.pub=O%27Reilly+Media&amp;rft.date=2005&amp;rft.isbn=978-0-596-00719-5&amp;rft.aulast=Hertzfeld&amp;rft.aufirst=Andy&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-41"><span class="mw-cite-backlink"><b><a href="#cite_ref-41">^</a></b></span> <span class="reference-text"><a href="#CITEREFLinzmayer2004">Linzmayer 2004</a>, p.&#160;156; <a href="#CITEREFIsaacson2015">Isaacson 2015</a>, pp.&#160;153–154</span> </li> <li id="cite_note-42"><span class="mw-cite-backlink"><b><a href="#cite_ref-42">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFGallo2014" class="citation web cs1">Gallo, Carmine (January 22, 2014). <a rel="nofollow" class="external text" href="https://www.forbes.com/sites/carminegallo/2016/11/12/how-steve-jobs-and-bill-gates-inspired-john-sculley-to-pursue-the-noble-cause/#9eaee3232bd5">"How Steve Jobs And Bill Gates Inspired John Sculley To Pursue The 'Noble Cause"</a>. <i><a href="/wiki/Forbes" title="Forbes">Forbes</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20190331065556/https://www.forbes.com/sites/carminegallo/2016/11/12/how-steve-jobs-and-bill-gates-inspired-john-sculley-to-pursue-the-noble-cause/#9eaee3232bd5">Archived</a> from the original on March 31, 2019<span class="reference-accessdate">. Retrieved <span class="nowrap">March 31,</span> 2019</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Forbes&amp;rft.atitle=How+Steve+Jobs+And+Bill+Gates+Inspired+John+Sculley+To+Pursue+The+%27Noble+Cause&amp;rft.date=2014-01-22&amp;rft.aulast=Gallo&amp;rft.aufirst=Carmine&amp;rft_id=https%3A%2F%2Fwww.forbes.com%2Fsites%2Fcarminegallo%2F2016%2F11%2F12%2Fhow-steve-jobs-and-bill-gates-inspired-john-sculley-to-pursue-the-noble-cause%2F%239eaee3232bd5&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-43"><span class="mw-cite-backlink"><b><a href="#cite_ref-43">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFSchlender2016" class="citation book cs1">Schlender, Brent; Tetzeli, Rick (2016). <i>Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader</i>. Crown Business; Reprint edition. pp.&#160;87–92. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a>&#160;<a href="/wiki/Special:BookSources/978-0-385-34742-6" title="Special:BookSources/978-0-385-34742-6"><bdi>978-0-385-34742-6</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=book&amp;rft.btitle=Becoming+Steve+Jobs%3A+The+Evolution+of+a+Reckless+Upstart+into+a+Visionary+Leader&amp;rft.pages=87-92&amp;rft.pub=Crown+Business%3B+Reprint+edition&amp;rft.date=2016&amp;rft.isbn=978-0-385-34742-6&amp;rft.aulast=Schlender&amp;rft.aufirst=Brent&amp;rft.au=Tetzeli%2C+Rick&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span>; <a href="#CITEREFLinzmayer2004">Linzmayer 2004</a>, p.&#160;156</span> </li> <li id="cite_note-FOOTNOTELinzmayer2004156–157-44"><span class="mw-cite-backlink">^ <a href="#cite_ref-FOOTNOTELinzmayer2004156–157_44-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-FOOTNOTELinzmayer2004156–157_44-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><a href="#CITEREFLinzmayer2004">Linzmayer 2004</a>, pp.&#160;156–157.</span> </li> <li id="cite_note-45"><span class="mw-cite-backlink"><b><a href="#cite_ref-45">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFSpector1985" class="citation news cs1">Spector, G (September 24, 1985). "Apple's Jobs Starts New Firm, Targets Education Market". <i><a href="/wiki/PC_Week" class="mw-redirect" title="PC Week">PC Week</a></i>. p.&#160;109.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=PC+Week&amp;rft.atitle=Apple%27s+Jobs+Starts+New+Firm%2C+Targets+Education+Market&amp;rft.pages=109&amp;rft.date=1985-09-24&amp;rft.aulast=Spector&amp;rft.aufirst=G&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-wozemployee-46"><span class="mw-cite-backlink">^ <a href="#cite_ref-wozemployee_46-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-wozemployee_46-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="http://woz.org/letters/never-left-apple">"I Never Left Apple"</a>. <i>Offally Woz</i>. January 3, 2018. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20181002215223/http://woz.org/letters/never-left-apple/">Archived</a> from the original on October 2, 2018<span class="reference-accessdate">. Retrieved <span class="nowrap">October 2,</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=Offally+Woz&amp;rft.atitle=I+Never+Left+Apple&amp;rft.date=2018-01-03&amp;rft_id=http%3A%2F%2Fwoz.org%2Fletters%2Fnever-left-apple&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-47"><span class="mw-cite-backlink"><b><a href="#cite_ref-47">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="http://www.cnn.com/video/?/video/bestoftv/2011/08/25/exp.piers.wozniak.jobs.reaction.cnn">"CNN.com Video"</a>. <i><a href="/wiki/CNN" title="CNN">CNN</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20140203113642/http://www.cnn.com/video/?%2Fvideo%2Fbestoftv%2F2011%2F08%2F25%2Fexp.piers.wozniak.jobs.reaction.cnn">Archived</a> from the original on February 3, 2014<span class="reference-accessdate">. Retrieved <span class="nowrap">March 27,</span> 2019</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=CNN&amp;rft.atitle=CNN.com+Video&amp;rft_id=http%3A%2F%2Fwww.cnn.com%2Fvideo%2F%3F%2Fvideo%2Fbestoftv%2F2011%2F08%2F25%2Fexp.piers.wozniak.jobs.reaction.cnn&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-wozstock-48"><span class="mw-cite-backlink"><b><a href="#cite_ref-wozstock_48-0">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="http://www.fool.com/research/2000/features000302.htm">Apple's <i>Other</i> Steve (Stock Research)</a> <a rel="nofollow" class="external text" href="https://web.archive.org/web/20061019134707/http://www.fool.com/research/2000/features000302.htm">Archived</a> October 19, 2006, at the <a href="/wiki/Wayback_Machine" title="Wayback Machine">Wayback Machine</a> March 2, 2000, <a href="/wiki/The_Motley_Fool" title="The Motley Fool">The Motley Fool</a>.</span> </li> <li id="cite_note-FOOTNOTELinzmayer2004158–159-49"><span class="mw-cite-backlink"><b><a href="#cite_ref-FOOTNOTELinzmayer2004158–159_49-0">^</a></b></span> <span class="reference-text"><a href="#CITEREFLinzmayer2004">Linzmayer 2004</a>, pp.&#160;158–159.</span> </li> <li id="cite_note-50"><span class="mw-cite-backlink"><b><a href="#cite_ref-50">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.lifewire.com/when-was-desktop-publishing-invented-1073863">"The History of Desktop Publishing"</a>. <a href="/wiki/Lifewire" title="Lifewire">Lifewire</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20210227131823/https://www.lifewire.com/when-was-desktop-publishing-invented-1073863">Archived</a> from the original on February 27, 2021<span class="reference-accessdate">. Retrieved <span class="nowrap">April 30,</span> 2007</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=unknown&amp;rft.btitle=The+History+of+Desktop+Publishing&amp;rft.pub=Lifewire&amp;rft_id=https%3A%2F%2Fwww.lifewire.com%2Fwhen-was-desktop-publishing-invented-1073863&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-51"><span class="mw-cite-backlink"><b><a href="#cite_ref-51">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFSwaine2014" class="citation book cs1">Swaine, Michael (2014). <i>Fire in the Valley: The Birth and Death of the Personal Computer</i>. Pragmatic Bookshelf. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a>&#160;<a href="/wiki/Special:BookSources/978-1-68050-352-4" title="Special:BookSources/978-1-68050-352-4"><bdi>978-1-68050-352-4</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=book&amp;rft.btitle=Fire+in+the+Valley%3A+The+Birth+and+Death+of+the+Personal+Computer&amp;rft.pub=Pragmatic+Bookshelf&amp;rft.date=2014&amp;rft.isbn=978-1-68050-352-4&amp;rft.aulast=Swaine&amp;rft.aufirst=Michael&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span> pp. 359–363</span> </li> <li id="cite_note-insidestoryCarlton-52"><span class="mw-cite-backlink">^ <a href="#cite_ref-insidestoryCarlton_52-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-insidestoryCarlton_52-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFCarlton1997" class="citation book cs1">Carlton, Jim (1997). <a rel="nofollow" class="external text" href="https://archive.org/details/appleinsidestory00carl"><i>Apple: The inside story of intrigue, egomania, and business blunders</i></a>. New York: <a href="/wiki/Random_House" title="Random House">Random House</a>. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a>&#160;<a href="/wiki/Special:BookSources/978-0-8129-2851-8" title="Special:BookSources/978-0-8129-2851-8"><bdi>978-0-8129-2851-8</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=book&amp;rft.btitle=Apple%3A+The+inside+story+of+intrigue%2C+egomania%2C+and+business+blunders&amp;rft.place=New+York&amp;rft.pub=Random+House&amp;rft.date=1997&amp;rft.isbn=978-0-8129-2851-8&amp;rft.aulast=Carlton&amp;rft.aufirst=Jim&amp;rft_id=https%3A%2F%2Farchive.org%2Fdetails%2Fappleinsidestory00carl&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-FOOTNOTELinzmayer2004184–185-53"><span class="mw-cite-backlink"><b><a href="#cite_ref-FOOTNOTELinzmayer2004184–185_53-0">^</a></b></span> <span class="reference-text"><a href="#CITEREFLinzmayer2004">Linzmayer 2004</a>, p.&#160;184–185.</span> </li> <li id="cite_note-FOOTNOTELinzmayer2004160-54"><span class="mw-cite-backlink"><b><a href="#cite_ref-FOOTNOTELinzmayer2004160_54-0">^</a></b></span> <span class="reference-text"><a href="#CITEREFLinzmayer2004">Linzmayer 2004</a>, p.&#160;160.</span> </li> <li id="cite_note-FOOTNOTELinzmayer2004128-55"><span class="mw-cite-backlink"><b><a href="#cite_ref-FOOTNOTELinzmayer2004128_55-0">^</a></b></span> <span class="reference-text"><a href="#CITEREFLinzmayer2004">Linzmayer 2004</a>, p.&#160;128.</span> </li> <li id="cite_note-lemsculley-56"><span class="mw-cite-backlink"><b><a href="#cite_ref-lemsculley_56-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFHormby2006" class="citation web cs1">Hormby, Thomas (February 22, 2006). <a rel="nofollow" class="external text" href="http://lowendmac.com/orchard/06/john-sculley-years-apple.html">"Growing Apple with the Macintosh: The Sculley years"</a>. <i><a href="/wiki/Low_End_Mac" class="mw-redirect" title="Low End Mac">Low End Mac</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20140325231124/http://lowendmac.com/orchard/06/john-sculley-years-apple.html">Archived</a> from the original on March 25, 2014<span class="reference-accessdate">. Retrieved <span class="nowrap">March 2,</span> 2007</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Low+End+Mac&amp;rft.atitle=Growing+Apple+with+the+Macintosh%3A+The+Sculley+years&amp;rft.date=2006-02-22&amp;rft.aulast=Hormby&amp;rft.aufirst=Thomas&amp;rft_id=http%3A%2F%2Flowendmac.com%2Forchard%2F06%2Fjohn-sculley-years-apple.html&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-57"><span class="mw-cite-backlink"><b><a href="#cite_ref-57">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation magazine cs1"><a rel="nofollow" class="external text" href="https://archive.org/stream/MacAddict-089-200401/MacAddict-089-200401-BobKiwi-v1_djvu.txt">"MacAddict"</a>. <i><a href="/wiki/MacAddict" class="mw-redirect" title="MacAddict">MacAddict</a></i>. No.&#160;89. January 2004<span class="reference-accessdate">. Retrieved <span class="nowrap">April 1,</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=MacAddict&amp;rft.atitle=MacAddict&amp;rft.issue=89&amp;rft.date=2004-01&amp;rft_id=https%3A%2F%2Farchive.org%2Fstream%2FMacAddict-089-200401%2FMacAddict-089-200401-BobKiwi-v1_djvu.txt&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-58"><span class="mw-cite-backlink"><b><a href="#cite_ref-58">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.stuff.tv/news/exclusive-new-pics-apples-unreleased-tablet-prototype-1992-and-mac-flew-space-shuttle">"Exclusive: New pics of Apple's unreleased tablet prototype from 1992 – and the Mac that flew on the Space Shuttle"</a>. stuff.tv. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20190331081051/https://www.stuff.tv/news/exclusive-new-pics-apples-unreleased-tablet-prototype-1992-and-mac-flew-space-shuttle">Archived</a> from the original on March 31, 2019<span class="reference-accessdate">. Retrieved <span class="nowrap">April 14,</span> 2016</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=unknown&amp;rft.btitle=Exclusive%3A+New+pics+of+Apple%27s+unreleased+tablet+prototype+from+1992+%E2%80%93+and+the+Mac+that+flew+on+the+Space+Shuttle&amp;rft.pub=stuff.tv&amp;rft_id=http%3A%2F%2Fwww.stuff.tv%2Fnews%2Fexclusive-new-pics-apples-unreleased-tablet-prototype-1992-and-mac-flew-space-shuttle&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-vawperforma-59"><span class="mw-cite-backlink"><b><a href="#cite_ref-vawperforma_59-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20130419164519/http://www.vectronicsappleworld.com/profiles/performa.html">"Macintosh Performa"</a>. 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January 11, 2007. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20170525090817/http://www.economist.com/node/8521960">Archived</a> from the original on May 25, 2017<span class="reference-accessdate">. Retrieved <span class="nowrap">May 24,</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=The+Economist&amp;rft.atitle=Drop+the+Computer&amp;rft.date=2007-01-11&amp;rft_id=https%3A%2F%2Fwww.economist.com%2Fnode%2F8521960&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span>; <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.forbes.com/2007/01/25/apple-microsoft-motorola-ent-sales-cx_kw_0125wharton.html">"What's In A Name Change? Look At Apple"</a>. <i><a href="/wiki/Forbes" title="Forbes">Forbes</a></i>. 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Retrieved <span class="nowrap">March 23,</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Engadget&amp;rft.atitle=Apple+acquires+Beats+Electronics+for+%243+billion&amp;rft.date=2014-05-28&amp;rft.aulast=Steele&amp;rft.aufirst=Billy&amp;rft_id=https%3A%2F%2Fwww.engadget.com%2F2014%2F05%2F28%2Fapple-acquires-beats-electronics-for-3-billion&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span>; <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFWelch2014" class="citation web cs1">Welch, Chris (May 28, 2014). <a rel="nofollow" class="external text" href="https://www.theverge.com/2014/5/28/5700530/apple-confirms-beats-acquisition">"Apple confirms it's buying Beats for $3 billion"</a>. <i><a href="/wiki/The_Verge" title="The Verge">The Verge</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20140529051629/http://www.theverge.com/2014/5/28/5700530/apple-confirms-beats-acquisition">Archived</a> from the original on May 29, 2014<span class="reference-accessdate">. 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Retrieved <span class="nowrap">July 15,</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=The+Verge&amp;rft.atitle=Apple+Watch+announced%3A+available+for+%24349+early+next+year&amp;rft.date=2014-09-09&amp;rft_id=https%3A%2F%2Fwww.theverge.com%2F2014%2F9%2F9%2F6125873%2Fapple-watch-smartwatch-announced&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span>; <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.theverge.com/2014/9/9/6127839/apple-watch-healthkit-digital-health-fitness">"The Apple Watch is poised to dominate the market for digital fitness trackers"</a>. <i><a href="/wiki/The_Verge" title="The Verge">The Verge</a></i>. 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Retrieved <span class="nowrap">July 15,</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=The+Verge&amp;rft.atitle=The+Apple+Watch+is+poised+to+dominate+the+market+for+digital+fitness+trackers&amp;rft.date=2014-09-09&amp;rft_id=https%3A%2F%2Fwww.theverge.com%2F2014%2F9%2F9%2F6127839%2Fapple-watch-healthkit-digital-health-fitness&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-wp-fashion-150"><span class="mw-cite-backlink"><b><a href="#cite_ref-wp-fashion_150-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.washingtonpost.com/blogs/innovations/wp/2015/03/05/apple-watch-is-competing-as-a-fashion-accessory-and-thats-a-risky-move">"Apple Watch is competing as a fashion accessory, and that's a risky move"</a>. <i><a href="/wiki/The_Washington_Post" title="The Washington Post">The Washington Post</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20150716123229/http://www.washingtonpost.com/blogs/innovations/wp/2015/03/05/apple-watch-is-competing-as-a-fashion-accessory-and-thats-a-risky-move">Archived</a> from the original on July 16, 2015<span class="reference-accessdate">. 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Retrieved <span class="nowrap">June 6,</span> 2016</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Yahoo+Tech&amp;rft.atitle=Apple+leads+Tech+Industry+in+Fortune+500&amp;rft.date=2016-06-06&amp;rft.aulast=McBride&amp;rft.aufirst=Sarah&amp;rft_id=https%3A%2F%2Fwww.yahoo.com%2Ftech%2Fapple-top-tech-company-fortune-132100720.html&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-154"><span class="mw-cite-backlink"><b><a href="#cite_ref-154">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFGartenberg2017" class="citation news cs1">Gartenberg, Chaim (June 5, 2017). <a rel="nofollow" class="external text" href="https://www.theverge.com/2017/6/5/15732144/apple-homepod-speaker-announced-siri-price-release-date-wwdc-2017">"Apple announces HomePod speaker to take on Sonos"</a>. <i><a href="/wiki/The_Verge" title="The Verge">The Verge</a></i>. <a href="/wiki/Vox_Media" title="Vox Media">Vox Media</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20170605203335/https://www.theverge.com/2017/6/5/15732144/apple-homepod-speaker-announced-siri-price-release-date-wwdc-2017">Archived</a> from the original on June 5, 2017<span class="reference-accessdate">. Retrieved <span class="nowrap">December 14,</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=The+Verge&amp;rft.atitle=Apple+announces+HomePod+speaker+to+take+on+Sonos&amp;rft.date=2017-06-05&amp;rft.aulast=Gartenberg&amp;rft.aufirst=Chaim&amp;rft_id=https%3A%2F%2Fwww.theverge.com%2F2017%2F6%2F5%2F15732144%2Fapple-homepod-speaker-announced-siri-price-release-date-wwdc-2017&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-155"><span class="mw-cite-backlink"><b><a href="#cite_ref-155">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFLundenRoof2017" class="citation news cs1">Lunden, Ingrid; Roof, Katie (December 8, 2017). <a rel="nofollow" class="external text" href="https://techcrunch.com/2017/12/08/sources-apple-is-acquiring-music-recognition-app-shazam">"Sources: Apple is acquiring music recognition app Shazam"</a>. <i><a href="/wiki/TechCrunch" title="TechCrunch">TechCrunch</a></i>. <a href="/wiki/Oath_Inc." class="mw-redirect" title="Oath Inc.">Oath Inc.</a> <a rel="nofollow" class="external text" href="https://web.archive.org/web/20171214023447/https://techcrunch.com/2017/12/08/sources-apple-is-acquiring-music-recognition-app-shazam/">Archived</a> from the original on December 14, 2017<span class="reference-accessdate">. Retrieved <span class="nowrap">December 14,</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=TechCrunch&amp;rft.atitle=Sources%3A+Apple+is+acquiring+music+recognition+app+Shazam&amp;rft.date=2017-12-08&amp;rft.aulast=Lunden&amp;rft.aufirst=Ingrid&amp;rft.au=Roof%2C+Katie&amp;rft_id=https%3A%2F%2Ftechcrunch.com%2F2017%2F12%2F08%2Fsources-apple-is-acquiring-music-recognition-app-shazam&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-156"><span class="mw-cite-backlink"><b><a href="#cite_ref-156">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFSingleton2017" class="citation web cs1">Singleton, Micah (December 11, 2017). <a rel="nofollow" class="external text" href="https://www.theverge.com/2017/12/11/16761984/apple-shazam-acquisition">"Apple confirms it has acquired Shazam"</a>. <i><a href="/wiki/The_Verge" title="The Verge">The Verge</a></i>. <a href="/wiki/Vox_Media" title="Vox Media">Vox Media</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20190404084143/https://www.theverge.com/2017/12/11/16761984/apple-shazam-acquisition">Archived</a> from the original on April 4, 2019<span class="reference-accessdate">. Retrieved <span class="nowrap">December 14,</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=The+Verge&amp;rft.atitle=Apple+confirms+it+has+acquired+Shazam&amp;rft.date=2017-12-11&amp;rft.aulast=Singleton&amp;rft.aufirst=Micah&amp;rft_id=https%3A%2F%2Fwww.theverge.com%2F2017%2F12%2F11%2F16761984%2Fapple-shazam-acquisition&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-157"><span class="mw-cite-backlink"><b><a href="#cite_ref-157">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20180907144731/https://www.cnbc.com/2018/09/06/the-associated-press-eu-clears-apples-purchase-of-song-recognition-app-shazam.html">"EU clears Apple's purchase of song-recognition app Shazam"</a>. <i><a href="/wiki/CNBC" title="CNBC">CNBC</a></i>. 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Retrieved <span class="nowrap">September 7,</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=CNBC&amp;rft.atitle=EU+clears+Apple%27s+purchase+of+song-recognition+app+Shazam&amp;rft.date=2018-09-06&amp;rft_id=https%3A%2F%2Fwww.cnbc.com%2F2018%2F09%2F06%2Fthe-associated-press-eu-clears-apples-purchase-of-song-recognition-app-shazam.html&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span>; <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFWelch2018" class="citation news cs1">Welch, Chris (September 24, 2018). <a rel="nofollow" class="external text" href="https://www.theverge.com/2018/9/24/17896350/apple-shazam-app-acquisition-complete-free">"Apple completes Shazam acquisition, will make app ad-free for everyone"</a>. <i><a href="/wiki/The_Verge" title="The Verge">The Verge</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20190404084143/https://www.theverge.com/2018/9/24/17896350/apple-shazam-app-acquisition-complete-free">Archived</a> from the original on April 4, 2019<span class="reference-accessdate">. Retrieved <span class="nowrap">September 24,</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=The+Verge&amp;rft.atitle=Apple+completes+Shazam+acquisition%2C+will+make+app+ad-free+for+everyone&amp;rft.date=2018-09-24&amp;rft.aulast=Welch&amp;rft.aufirst=Chris&amp;rft_id=https%3A%2F%2Fwww.theverge.com%2F2018%2F9%2F24%2F17896350%2Fapple-shazam-app-acquisition-complete-free&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-158"><span class="mw-cite-backlink"><b><a href="#cite_ref-158">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFAndreeva2017" class="citation web cs1">Andreeva, Nellie (November 8, 2017). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20190120044428/https://deadline.com/2017/11/apple-reese-witherspoon-jennifer-aniston-morning-show-series-2-season-order-amazing-stories-reboot-1202204293/">"Apple Gives Reese Witherspoon-Jennifer Aniston Morning Show Series 2-Season Order, Confirms 'Amazing Stories' Reboot"</a>. <i><a href="/wiki/Deadline_Hollywood" title="Deadline Hollywood">Deadline Hollywood</a></i>. Archived from <a rel="nofollow" class="external text" href="https://deadline.com/2017/11/apple-reese-witherspoon-jennifer-aniston-morning-show-series-2-season-order-amazing-stories-reboot-1202204293">the original</a> on January 20, 2019<span class="reference-accessdate">. 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Archived from <a rel="nofollow" class="external text" href="https://deadline.com/2018/06/apple-signs-wga-contract-as-it-ramps-up-scripted-shows-1202405862">the original</a> on March 27, 2019<span class="reference-accessdate">. Retrieved <span class="nowrap">January 18,</span> 2019</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Deadline+Hollywood&amp;rft.atitle=Apple+Signs+WGA+Contract+As+It+Ramps+Up+Scripted+Shows&amp;rft.date=2018-06-07&amp;rft.aulast=Robb&amp;rft.aufirst=David&amp;rft_id=https%3A%2F%2Fdeadline.com%2F2018%2F06%2Fapple-signs-wga-contract-as-it-ramps-up-scripted-shows-1202405862&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span>; <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFAndreeva2018" class="citation web cs1">Andreeva, Nellie (June 15, 2018). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20190326025016/https://deadline.com/2018/06/oprah-winfrey-content-partnership-apple-for-original-programming-1202411370/">"Oprah Winfrey Partners With Apple For Original Content"</a>. <i><a href="/wiki/Deadline_Hollywood" title="Deadline Hollywood">Deadline Hollywood</a></i>. Archived from <a rel="nofollow" class="external text" href="https://deadline.com/2018/06/oprah-winfrey-content-partnership-apple-for-original-programming-1202411370">the original</a> on March 26, 2019<span class="reference-accessdate">. Retrieved <span class="nowrap">January 18,</span> 2019</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Deadline+Hollywood&amp;rft.atitle=Oprah+Winfrey+Partners+With+Apple+For+Original+Content&amp;rft.date=2018-06-15&amp;rft.aulast=Andreeva&amp;rft.aufirst=Nellie&amp;rft_id=https%3A%2F%2Fdeadline.com%2F2018%2F06%2Foprah-winfrey-content-partnership-apple-for-original-programming-1202411370&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-160"><span class="mw-cite-backlink"><b><a href="#cite_ref-160">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFAndreevaPetski2018" class="citation web cs1">Andreeva, Nellie; Petski, Denise (June 20, 2018). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20190327090610/https://deadline.com/2018/06/apple-sesame-workshop-childrens-programming-slate-live-action-animated-series-1202414268/">"Apple Teams With Sesame Workshop On Children's Programming Slate"</a>. <i><a href="/wiki/Deadline_Hollywood" title="Deadline Hollywood">Deadline Hollywood</a></i>. Archived from <a rel="nofollow" class="external text" href="https://deadline.com/2018/06/apple-sesame-workshop-childrens-programming-slate-live-action-animated-series-1202414268">the original</a> on March 27, 2019<span class="reference-accessdate">. Retrieved <span class="nowrap">January 18,</span> 2019</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Deadline+Hollywood&amp;rft.atitle=Apple+Teams+With+Sesame+Workshop+On+Children%27s+Programming+Slate&amp;rft.date=2018-06-20&amp;rft.aulast=Andreeva&amp;rft.aufirst=Nellie&amp;rft.au=Petski%2C+Denise&amp;rft_id=https%3A%2F%2Fdeadline.com%2F2018%2F06%2Fapple-sesame-workshop-childrens-programming-slate-live-action-animated-series-1202414268&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span>; <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFAndreevaPetski2018" class="citation web cs1">Andreeva, Nellie; Petski, Denise (December 14, 2018). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20190201080858/https://deadline.com/2018/12/apple-makes-peanuts-deal-dhx-media-to-produce-new-series-specials-shorts-with-classic-characters-for-streamer-1202520215/">"Apple Makes 'Peanuts' Deal; DHX Media To Produce New Series, Specials &amp; Shorts With Classic Characters For Streamer"</a>. <i><a href="/wiki/Deadline_Hollywood" title="Deadline Hollywood">Deadline Hollywood</a></i>. Archived from <a rel="nofollow" class="external text" href="https://deadline.com/2018/12/apple-makes-peanuts-deal-dhx-media-to-produce-new-series-specials-shorts-with-classic-characters-for-streamer-1202520215">the original</a> on February 1, 2019<span class="reference-accessdate">. Retrieved <span class="nowrap">January 18,</span> 2019</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Deadline+Hollywood&amp;rft.atitle=Apple+Makes+%27Peanuts%27+Deal%3B+DHX+Media+To+Produce+New+Series%2C+Specials+%26+Shorts+With+Classic+Characters+For+Streamer&amp;rft.date=2018-12-14&amp;rft.aulast=Andreeva&amp;rft.aufirst=Nellie&amp;rft.au=Petski%2C+Denise&amp;rft_id=https%3A%2F%2Fdeadline.com%2F2018%2F12%2Fapple-makes-peanuts-deal-dhx-media-to-produce-new-series-specials-shorts-with-classic-characters-for-streamer-1202520215&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span>; <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFHipesAndreeva2018" class="citation web cs1">Hipes, Patrick; Andreeva, Nellie (November 15, 2018). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20181117104937/https://deadline.com/2018/11/apple-original-movies-a24-slate-deal-1202502828/">"Apple Inks Deal With A24 For Multiple Films As Part Of Push Into Movies"</a>. <i><a href="/wiki/Deadline_Hollywood" title="Deadline Hollywood">Deadline Hollywood</a></i>. Archived from <a rel="nofollow" class="external text" href="https://deadline.com/2018/11/apple-original-movies-a24-slate-deal-1202502828">the original</a> on November 17, 2018<span class="reference-accessdate">. Retrieved <span class="nowrap">January 18,</span> 2019</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Deadline+Hollywood&amp;rft.atitle=Apple+Inks+Deal+With+A24+For+Multiple+Films+As+Part+Of+Push+Into+Movies&amp;rft.date=2018-11-15&amp;rft.aulast=Hipes&amp;rft.aufirst=Patrick&amp;rft.au=Andreeva%2C+Nellie&amp;rft_id=https%3A%2F%2Fdeadline.com%2F2018%2F11%2Fapple-original-movies-a24-slate-deal-1202502828&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-161"><span class="mw-cite-backlink"><b><a href="#cite_ref-161">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFGurman2019" class="citation news cs1"><a href="/wiki/Mark_Gurman_(journalist)" title="Mark Gurman (journalist)">Gurman, Mark</a> (March 29, 2019). <a rel="nofollow" class="external text" href="https://www.bloomberg.com/news/articles/2019-03-29/apple-cancels-anticipated-airpower-wireless-charging-accessory">"Apple Cancels Plan for AirPower Wireless Charger"</a>. <i>Bloomberg.com</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20210805050713/https://www.bloomberg.com/news/articles/2019-03-29/apple-cancels-anticipated-airpower-wireless-charging-accessory">Archived</a> from the original on August 5, 2021<span class="reference-accessdate">. Retrieved <span class="nowrap">August 25,</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=Bloomberg.com&amp;rft.atitle=Apple+Cancels+Plan+for+AirPower+Wireless+Charger&amp;rft.date=2019-03-29&amp;rft.aulast=Gurman&amp;rft.aufirst=Mark&amp;rft_id=https%3A%2F%2Fwww.bloomberg.com%2Fnews%2Farticles%2F2019-03-29%2Fapple-cancels-anticipated-airpower-wireless-charging-accessory&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span>; <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFPanzarino2019" class="citation web cs1">Panzarino, Matthew (March 29, 2019). <a rel="nofollow" class="external text" href="https://techcrunch.com/2019/03/29/apple-cancels-airpower-product-citing-inability-to-meet-its-high-standards-for-hardware/">"Apple cancels AirPower product, citing inability to meet its high standards for hardware"</a>. <i>TechCrunch</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20190329231507/https://techcrunch.com/2019/03/29/apple-cancels-airpower-product-citing-inability-to-meet-its-high-standards-for-hardware/">Archived</a> from the original on March 29, 2019<span class="reference-accessdate">. Retrieved <span class="nowrap">August 25,</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=TechCrunch&amp;rft.atitle=Apple+cancels+AirPower+product%2C+citing+inability+to+meet+its+high+standards+for+hardware&amp;rft.date=2019-03-29&amp;rft.aulast=Panzarino&amp;rft.aufirst=Matthew&amp;rft_id=https%3A%2F%2Ftechcrunch.com%2F2019%2F03%2F29%2Fapple-cancels-airpower-product-citing-inability-to-meet-its-high-standards-for-hardware%2F&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span>; <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFGoode2019" class="citation magazine cs1">Goode, Lauren (March 29, 2019). <a rel="nofollow" class="external text" href="https://www.wired.com/story/apple-kills-airpower">"RIP AirPower: Apple Kills Its Elusive Wireless Charging Pad"</a>. <i>Wired</i>. <a href="/wiki/ISSN_(identifier)" class="mw-redirect" title="ISSN (identifier)">ISSN</a>&#160;<a rel="nofollow" class="external text" href="https://search.worldcat.org/issn/1059-1028">1059-1028</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220825111224/https://www.wired.com/story/apple-kills-airpower/">Archived</a> from the original on August 25, 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">August 25,</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=Wired&amp;rft.atitle=RIP+AirPower%3A+Apple+Kills+Its+Elusive+Wireless+Charging+Pad&amp;rft.date=2019-03-29&amp;rft.issn=1059-1028&amp;rft.aulast=Goode&amp;rft.aufirst=Lauren&amp;rft_id=https%3A%2F%2Fwww.wired.com%2Fstory%2Fapple-kills-airpower&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-162"><span class="mw-cite-backlink"><b><a href="#cite_ref-162">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFBursztynsky2020" class="citation web cs1">Bursztynsky, Jessica (August 19, 2020). <a rel="nofollow" class="external text" href="https://www.cnbc.com/2020/08/19/apple-reaches-2-trillion-market-cap.html">"Apple becomes first U.S. company to reach a $2 trillion market cap"</a>. <i>CNBC</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220721003235/https://www.cnbc.com/2020/08/19/apple-reaches-2-trillion-market-cap.html">Archived</a> from the original on July 21, 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">August 19,</span> 2020</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=CNBC&amp;rft.atitle=Apple+becomes+first+U.S.+company+to+reach+a+%242+trillion+market+cap&amp;rft.date=2020-08-19&amp;rft.aulast=Bursztynsky&amp;rft.aufirst=Jessica&amp;rft_id=https%3A%2F%2Fwww.cnbc.com%2F2020%2F08%2F19%2Fapple-reaches-2-trillion-market-cap.html&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-163"><span class="mw-cite-backlink"><b><a href="#cite_ref-163">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFWarren2020" class="citation news cs1">Warren, Tom (June 22, 2020). <a rel="nofollow" class="external text" href="https://www.theverge.com/2020/6/22/21295475/apple-mac-processors-arm-silicon-chips-wwdc-2020">"Apple announces it will switch to its own processors for future Macs"</a>. <i><a href="/wiki/The_Verge" title="The Verge">The Verge</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20200622192505/https://www.theverge.com/2020/6/22/21295475/apple-mac-processors-arm-silicon-chips-wwdc-2020">Archived</a> from the original on June 22, 2020<span class="reference-accessdate">. Retrieved <span class="nowrap">June 22,</span> 2020</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=The+Verge&amp;rft.atitle=Apple+announces+it+will+switch+to+its+own+processors+for+future+Macs&amp;rft.date=2020-06-22&amp;rft.aulast=Warren&amp;rft.aufirst=Tom&amp;rft_id=https%3A%2F%2Fwww.theverge.com%2F2020%2F6%2F22%2F21295475%2Fapple-mac-processors-arm-silicon-chips-wwdc-2020&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-164"><span class="mw-cite-backlink"><b><a href="#cite_ref-164">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFHaselton2020" class="citation news cs1">Haselton, Todd (June 22, 2020). <a rel="nofollow" class="external text" href="https://www.cnbc.com/2020/06/22/new-macbook-pro-and-imac-coming-with-arm-chips-instead-of-intel---kuo.html">"Apple will stop using Intel chips in all Macs by 2021, top analyst says"</a>. <i><a href="/wiki/CNBC" title="CNBC">CNBC</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220601092329/https://www.cnbc.com/2020/06/22/new-macbook-pro-and-imac-coming-with-arm-chips-instead-of-intel---kuo.html">Archived</a> from the original on June 1, 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">June 22,</span> 2020</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=CNBC&amp;rft.atitle=Apple+will+stop+using+Intel+chips+in+all+Macs+by+2021%2C+top+analyst+says&amp;rft.date=2020-06-22&amp;rft.aulast=Haselton&amp;rft.aufirst=Todd&amp;rft_id=https%3A%2F%2Fwww.cnbc.com%2F2020%2F06%2F22%2Fnew-macbook-pro-and-imac-coming-with-arm-chips-instead-of-intel---kuo.html&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-165"><span class="mw-cite-backlink"><b><a href="#cite_ref-165">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.theverge.com/2020/11/2/21546136/apple-event-date-time-november-10th-one-more-thing-arm-mac-silicon">"Apple announces 'One More Thing' event for November 10th"</a>. <i>The Verge</i>. 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Retrieved <span class="nowrap">November 2,</span> 2020</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=The+Verge&amp;rft.atitle=Apple+announces+%27One+More+Thing%27+event+for+November+10th&amp;rft.date=2020-11-02&amp;rft_id=https%3A%2F%2Fwww.theverge.com%2F2020%2F11%2F2%2F21546136%2Fapple-event-date-time-november-10th-one-more-thing-arm-mac-silicon&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-166"><span class="mw-cite-backlink"><b><a href="#cite_ref-166">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFMcDaniel2022" class="citation web cs1">McDaniel, Allison (April 21, 2022). <a rel="nofollow" class="external text" href="https://9to5mac.com/2022/04/21/apple-m2-chip-samsung">"Apple's M2 chip nears as Samsung beats LG as processor packaging partner"</a>. <i>9to5Mac</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220422080359/https://9to5mac.com/2022/04/21/apple-m2-chip-samsung/">Archived</a> from the original on April 22, 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">April 27,</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=9to5Mac&amp;rft.atitle=Apple%27s+M2+chip+nears+as+Samsung+beats+LG+as+processor+packaging+partner&amp;rft.date=2022-04-21&amp;rft.aulast=McDaniel&amp;rft.aufirst=Allison&amp;rft_id=https%3A%2F%2F9to5mac.com%2F2022%2F04%2F21%2Fapple-m2-chip-samsung&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-167"><span class="mw-cite-backlink"><b><a href="#cite_ref-167">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.reuters.com/technology/apple-tests-several-new-macs-with-next-generation-m2-chips-bloomberg-news-2022-04-14">"Apple tests several new Macs with next-generation M2 chips – Bloomberg News"</a>. <i>Reuters</i>. April 14, 2022. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220427123652/https://www.reuters.com/technology/apple-tests-several-new-macs-with-next-generation-m2-chips-bloomberg-news-2022-04-14/">Archived</a> from the original on April 27, 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">April 27,</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=Reuters&amp;rft.atitle=Apple+tests+several+new+Macs+with+next-generation+M2+chips+%E2%80%93+Bloomberg+News&amp;rft.date=2022-04-14&amp;rft_id=https%3A%2F%2Fwww.reuters.com%2Ftechnology%2Fapple-tests-several-new-macs-with-next-generation-m2-chips-bloomberg-news-2022-04-14&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span>; <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFClark2022" class="citation web cs1">Clark, Mitchell (April 14, 2022). <a rel="nofollow" class="external text" href="https://www.theverge.com/2022/4/14/23026073/apple-m2-silicon-macbook-air-pro-mac-mini-rumors">"Apple's M2 chips and the computers they'll power detailed in new leak"</a>. <i>The Verge</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220602195315/https://www.theverge.com/2022/4/14/23026073/apple-m2-silicon-macbook-air-pro-mac-mini-rumors">Archived</a> from the original on June 2, 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">April 27,</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=The+Verge&amp;rft.atitle=Apple%27s+M2+chips+and+the+computers+they%27ll+power+detailed+in+new+leak&amp;rft.date=2022-04-14&amp;rft.aulast=Clark&amp;rft.aufirst=Mitchell&amp;rft_id=https%3A%2F%2Fwww.theverge.com%2F2022%2F4%2F14%2F23026073%2Fapple-m2-silicon-macbook-air-pro-mac-mini-rumors&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-168"><span class="mw-cite-backlink"><b><a href="#cite_ref-168">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFHiggins2022" class="citation news cs1">Higgins, Tim (April 16, 2022). <a rel="nofollow" class="external text" href="https://www.wsj.com/articles/the-chips-that-rebooted-the-mac-11650081649">"The Chips That Rebooted the Mac"</a>. <i><a href="/wiki/The_Wall_Street_Journal" title="The Wall Street Journal">The Wall Street Journal</a></i>. <a href="/wiki/ISSN_(identifier)" class="mw-redirect" title="ISSN (identifier)">ISSN</a>&#160;<a rel="nofollow" class="external text" href="https://search.worldcat.org/issn/0099-9660">0099-9660</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220729031056/https://www.wsj.com/articles/the-chips-that-rebooted-the-mac-11650081649">Archived</a> from the original on July 29, 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">April 27,</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=The+Wall+Street+Journal&amp;rft.atitle=The+Chips+That+Rebooted+the+Mac&amp;rft.date=2022-04-16&amp;rft.issn=0099-9660&amp;rft.aulast=Higgins&amp;rft.aufirst=Tim&amp;rft_id=https%3A%2F%2Fwww.wsj.com%2Farticles%2Fthe-chips-that-rebooted-the-mac-11650081649&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-169"><span class="mw-cite-backlink"><b><a href="#cite_ref-169">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFBrown2022" class="citation news cs1">Brown, Dalvin (April 27, 2022). <a rel="nofollow" class="external text" href="https://www.wsj.com/articles/apple-opens-self-repair-store-with-300-iphone-screens-19-cent-screws-11651031828">"Apple Opens Self-Repair Store With $300 iPhone Screens, 19-Cent Screws"</a>. <i><a href="/wiki/The_Wall_Street_Journal" title="The Wall Street Journal">The Wall Street Journal</a></i>. <a href="/wiki/ISSN_(identifier)" class="mw-redirect" title="ISSN (identifier)">ISSN</a>&#160;<a rel="nofollow" class="external text" href="https://search.worldcat.org/issn/0099-9660">0099-9660</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220801153719/https://www.wsj.com/articles/apple-opens-self-repair-store-with-300-iphone-screens-19-cent-screws-11651031828">Archived</a> from the original on August 1, 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">April 27,</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=The+Wall+Street+Journal&amp;rft.atitle=Apple+Opens+Self-Repair+Store+With+%24300+iPhone+Screens%2C+19-Cent+Screws&amp;rft.date=2022-04-27&amp;rft.issn=0099-9660&amp;rft.aulast=Brown&amp;rft.aufirst=Dalvin&amp;rft_id=https%3A%2F%2Fwww.wsj.com%2Farticles%2Fapple-opens-self-repair-store-with-300-iphone-screens-19-cent-screws-11651031828&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span>; <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFFeiner2022" class="citation web cs1">Feiner, Lauren (April 27, 2022). <a rel="nofollow" class="external text" href="https://www.cnbc.com/2022/04/27/apple-now-lets-you-buy-iphone-parts-so-you-can-fix-it-yourself.html">"Apple now lets you buy parts so you can fix your iPhone yourself"</a>. <i>CNBC</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220625155230/https://www.cnbc.com/2022/04/27/apple-now-lets-you-buy-iphone-parts-so-you-can-fix-it-yourself.html">Archived</a> from the original on June 25, 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">April 27,</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=CNBC&amp;rft.atitle=Apple+now+lets+you+buy+parts+so+you+can+fix+your+iPhone+yourself&amp;rft.date=2022-04-27&amp;rft.aulast=Feiner&amp;rft.aufirst=Lauren&amp;rft_id=https%3A%2F%2Fwww.cnbc.com%2F2022%2F04%2F27%2Fapple-now-lets-you-buy-iphone-parts-so-you-can-fix-it-yourself.html&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span>; <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFPorter2022" class="citation web cs1">Porter, Jon (April 27, 2022). <a rel="nofollow" class="external text" href="https://www.theverge.com/2022/4/27/23044301/apple-iphone-diy-repair-self-service-program-spare-parts-12-13">"Apple's DIY repair service is now available in the US"</a>. <i>The Verge</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220629180938/https://www.theverge.com/2022/4/27/23044301/apple-iphone-diy-repair-self-service-program-spare-parts-12-13">Archived</a> from the original on June 29, 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">April 27,</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=The+Verge&amp;rft.atitle=Apple%27s+DIY+repair+service+is+now+available+in+the+US&amp;rft.date=2022-04-27&amp;rft.aulast=Porter&amp;rft.aufirst=Jon&amp;rft_id=https%3A%2F%2Fwww.theverge.com%2F2022%2F4%2F27%2F23044301%2Fapple-iphone-diy-repair-self-service-program-spare-parts-12-13&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span>; <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.engadget.com/apple-self-service-repair-release-date-122332505.html">"Apple's Self Service Repair program is now open to iPhone owners in the US"</a>. <i>Engadget</i>. April 27, 2022. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220802150900/https://www.engadget.com/apple-self-service-repair-release-date-122332505.html">Archived</a> from the original on August 2, 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">April 27,</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Engadget&amp;rft.atitle=Apple%27s+Self+Service+Repair+program+is+now+open+to+iPhone+owners+in+the+US&amp;rft.date=2022-04-27&amp;rft_id=https%3A%2F%2Fwww.engadget.com%2Fapple-self-service-repair-release-date-122332505.html&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span>; <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://techcrunch.com/2022/04/27/apple-opens-self-service-repair-to-us-iphone-users/">"Apple opens Self Service Repair to US iPhone users"</a>. <i>TechCrunch</i>. April 27, 2022. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220427120236/https://techcrunch.com/2022/04/27/apple-opens-self-service-repair-to-us-iphone-users/">Archived</a> from the original on April 27, 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">April 27,</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=TechCrunch&amp;rft.atitle=Apple+opens+Self+Service+Repair+to+US+iPhone+users&amp;rft.date=2022-04-27&amp;rft_id=https%3A%2F%2Ftechcrunch.com%2F2022%2F04%2F27%2Fapple-opens-self-service-repair-to-us-iphone-users%2F&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span>; <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFSherr" class="citation web cs1">Sherr, Ian. <a rel="nofollow" class="external text" href="https://www.cnet.com/tech/mobile/apple-launches-do-it-yourself-repairs-for-iphone-13-iphone-12-and-iphone-se">"Apple Launches Do-It-Yourself Repairs For iPhone 13, iPhone 12 and iPhone SE"</a>. <i>CNET</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220427120621/https://www.cnet.com/tech/mobile/apple-launches-do-it-yourself-repairs-for-iphone-13-iphone-12-and-iphone-se/">Archived</a> from the original on April 27, 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">April 27,</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=CNET&amp;rft.atitle=Apple+Launches+Do-It-Yourself+Repairs+For+iPhone+13%2C+iPhone+12+and+iPhone+SE&amp;rft.aulast=Sherr&amp;rft.aufirst=Ian&amp;rft_id=https%3A%2F%2Fwww.cnet.com%2Ftech%2Fmobile%2Fapple-launches-do-it-yourself-repairs-for-iphone-13-iphone-12-and-iphone-se&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span>; <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.pcmag.com/news/apples-self-service-repair-store-finally-launches">"Apple's Self-Service Repair Store Finally Launches"</a>. <i>PCMAG</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220613180932/https://www.pcmag.com/news/apples-self-service-repair-store-finally-launches">Archived</a> from the original on June 13, 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">April 27,</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=PCMAG&amp;rft.atitle=Apple%27s+Self-Service+Repair+Store+Finally+Launches&amp;rft_id=https%3A%2F%2Fwww.pcmag.com%2Fnews%2Fapples-self-service-repair-store-finally-launches&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-170"><span class="mw-cite-backlink"><b><a href="#cite_ref-170">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFPorter2022" class="citation web cs1">Porter, Jon (May 30, 2022). <a rel="nofollow" class="external text" href="https://www.theverge.com/2022/5/30/23147213/realityos-os-ros-trademark-apple-virtual-augmented-reality-headset">"Apple's RealityOS for rumored headset appears in trademark application"</a>. <i>The Verge</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220708040805/https://www.theverge.com/2022/5/30/23147213/realityos-os-ros-trademark-apple-virtual-augmented-reality-headset">Archived</a> from the original on July 8, 2022<span class="reference-accessdate">. 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Retrieved <span class="nowrap">May 30,</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Bloomberg&amp;rft.atitle=Apple%27s+New+VR%2FAR+Headset+Risks+Being+Delayed+Until+2023&amp;rft.date=2022-01-14&amp;rft.aulast=Gurman&amp;rft.aufirst=Mark&amp;rft.au=Mochizuki%2C+Takashi&amp;rft.au=Wu%2C+Debby&amp;rft_id=https%3A%2F%2Fwww.bloomberg.com%2Fnews%2Farticles%2F2022-01-14%2Fapple-s-hotly-anticipated-headset-risks-being-delayed-until-2023%3Fsref%3DExbtjcSG&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-171"><span class="mw-cite-backlink"><b><a href="#cite_ref-171">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFFingas2022" class="citation web cs1">Fingas, Jon (October 14, 2022). <a rel="nofollow" class="external text" href="https://www.engadget.com/apple-mixed-reality-headset-iris-scanning-153036223.html">"Apple's mixed reality headset reportedly uses iris scanning for payments and sign-ins"</a>. <i>Engadget</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20221019194454/https://www.engadget.com/apple-mixed-reality-headset-iris-scanning-153036223.html">Archived</a> from the original on October 19, 2022<span class="reference-accessdate">. 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Retrieved <span class="nowrap">November 7,</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Phone+Arena&amp;rft.atitle=The+M1+iPad+Pro+can+run+a+desktop+OS+%E2%80%93+Apple+just+won%27t+let+it&amp;rft.date=2022-09-18&amp;rft.aulast=Ivanov&amp;rft.aufirst=Dzhoro&amp;rft_id=https%3A%2F%2Fwww.phonearena.com%2Fnews%2FThe-M1-iPad-Pro-can-run-a-desktop-OS---Apple-just-wont-let-it_id142585&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-500m_ipads-185"><span class="mw-cite-backlink"><b><a href="#cite_ref-500m_ipads_185-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://appleinsider.com/articles/20/09/15/apple-has-sold-a-total-of-500-million-ipads-in-the-last-10-years">"Apple has sold a total of 500 million iPads in the last 10 years"</a>. <i>AppleInsider</i>. 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Retrieved <span class="nowrap">April 9,</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Vardot&amp;rft.atitle=Logo+Evolution%3A+How+Top+Brands+Redesigned+Logos+and+Boosted+Conversion&amp;rft_id=https%3A%2F%2Fwww.vardot.com%2Fblog%2Flogo-evolution-how-top-brands-redesigned-emblems-and-boosted-conversion-721&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-190"><span class="mw-cite-backlink"><b><a href="#cite_ref-190">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.cbc.ca/news/science/steve-jobs-chose-herbal-medicine-delayed-cancer-surgery-1.1124855">"Steve Jobs bio says Apple CEO abhorred 'corrupt' execs"</a>. <a href="/wiki/CBC_News" title="CBC News">CBC News</a>. 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September 26, 2003. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20231203130321/https://www.wired.com/2003/09/apple-doin-the-logo-motion/">Archived</a> from the original on December 3, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">December 3,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.atitle=Wired+News%3A+Apple+Doin%27+the+Logo-Motion&amp;rft.date=2003-09-26&amp;rft_id=http%3A%2F%2Fwww.wired.com%2F2003%2F09%2Fapple-doin-the-logo-motion%2F&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-192"><span class="mw-cite-backlink"><b><a href="#cite_ref-192">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.independent.co.uk/news/media/logos-that-became-legends-icons-from-the-world-of-advertising-768077.html">"Logos that became legends: Icons from the world of advertising"</a>. <i>The Independent</i>. UK. 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Retrieved <span class="nowrap">April 18,</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Creating+Customer+Evangelists&amp;rft.atitle=The+father+of+evangelism+marketing&amp;rft.aulast=McConnell&amp;rft.aufirst=Ben&amp;rft.au=Huba%2C+Jackie&amp;rft_id=http%3A%2F%2Fcreatingcustomerevangelists.com%2Fresources%2Fevangelists%2Fguy_kawasaki.asp&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-196"><span class="mw-cite-backlink"><b><a href="#cite_ref-196">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFFisher2008" class="citation magazine cs1">Fisher, Anne (March 17, 2008). <a rel="nofollow" class="external text" href="https://money.cnn.com/galleries/2008/fortune/0802/gallery.mostadmired_top20.fortune/index.html">"America's Most Admired Companies"</a>. <i><a href="/wiki/Fortune_(magazine)" title="Fortune (magazine)">Fortune</a></i>. Vol.&#160;157, no.&#160;5. <a href="/wiki/CNN" title="CNN">CNN</a>. pp.&#160;65–67. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220523090601/https://money.cnn.com/galleries/2008/fortune/0802/gallery.mostadmired_top20.fortune/index.html">Archived</a> from the original on May 23, 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">August 2,</span> 2020</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=Fortune&amp;rft.atitle=America%27s+Most+Admired+Companies&amp;rft.volume=157&amp;rft.issue=5&amp;rft.pages=65-67&amp;rft.date=2008-03-17&amp;rft.aulast=Fisher&amp;rft.aufirst=Anne&amp;rft_id=https%3A%2F%2Fmoney.cnn.com%2Fgalleries%2F2008%2Ffortune%2F0802%2Fgallery.mostadmired_top20.fortune%2Findex.html&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span>; <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFColvin2009" class="citation magazine cs1">Colvin, Geoff (March 16, 2009). <a rel="nofollow" class="external text" href="https://money.cnn.com/magazines/fortune/mostadmired/2009/full_list">"The World's Most Admired Companies 2009"</a>. <i><a href="/wiki/Fortune_(magazine)" title="Fortune (magazine)">Fortune</a></i>. Vol.&#160;159, no.&#160;5. <a href="/wiki/CNN" title="CNN">CNN</a>. p.&#160;76. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20200814123717/https://money.cnn.com/magazines/fortune/mostadmired/2009/full_list/">Archived</a> from the original on August 14, 2020<span class="reference-accessdate">. Retrieved <span class="nowrap">August 2,</span> 2020</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=Fortune&amp;rft.atitle=The+World%27s+Most+Admired+Companies+2009&amp;rft.volume=159&amp;rft.issue=5&amp;rft.pages=76&amp;rft.date=2009-03-16&amp;rft.aulast=Colvin&amp;rft.aufirst=Geoff&amp;rft_id=https%3A%2F%2Fmoney.cnn.com%2Fmagazines%2Ffortune%2Fmostadmired%2F2009%2Ffull_list&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span>; <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation magazine cs1"><a rel="nofollow" class="external text" href="https://money.cnn.com/magazines/fortune/mostadmired/2010/snapshots/670.html">"World's Most Admired Companies"</a>. <i><a href="/wiki/Fortune_(magazine)" title="Fortune (magazine)">Fortune</a></i>. <a href="/wiki/CNN" title="CNN">CNN</a>. March 2010. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20100307092117/https://money.cnn.com/magazines/fortune/mostadmired/2010/snapshots/670.html">Archived</a> from the original on March 7, 2010<span class="reference-accessdate">. Retrieved <span class="nowrap">March 7,</span> 2010</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=Fortune&amp;rft.atitle=World%27s+Most+Admired+Companies&amp;rft.date=2010-03&amp;rft_id=https%3A%2F%2Fmoney.cnn.com%2Fmagazines%2Ffortune%2Fmostadmired%2F2010%2Fsnapshots%2F670.html&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span>; <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation magazine cs1"><a rel="nofollow" class="external text" href="https://money.cnn.com/magazines/fortune/mostadmired/2011/snapshots/670.html">"World's Most Admired Companies"</a>. <i><a href="/wiki/Fortune_(magazine)" title="Fortune (magazine)">Fortune</a></i>. <a href="/wiki/CNN" title="CNN">CNN</a>. November 2011. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220627230421/https://money.cnn.com/magazines/fortune/mostadmired/2011/snapshots/670.html">Archived</a> from the original on June 27, 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">November 10,</span> 2011</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=Fortune&amp;rft.atitle=World%27s+Most+Admired+Companies&amp;rft.date=2011-11&amp;rft_id=https%3A%2F%2Fmoney.cnn.com%2Fmagazines%2Ffortune%2Fmostadmired%2F2011%2Fsnapshots%2F670.html&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span>; <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation magazine cs1"><a rel="nofollow" class="external text" href="https://money.cnn.com/magazines/fortune/most-admired/2012/snapshots/670.html?iid=splwinners">"The World's Most Admired Companies"</a>. <i><a href="/wiki/Fortune_(magazine)" title="Fortune (magazine)">Fortune</a></i>. Vol.&#160;165, no.&#160;4. March 19, 2012. pp.&#160;139–140. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220623014503/https://money.cnn.com/magazines/fortune/most-admired/2012/snapshots/670.html?iid=splwinners">Archived</a> from the original on June 23, 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">August 2,</span> 2020</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=Fortune&amp;rft.atitle=The+World%27s+Most+Admired+Companies&amp;rft.volume=165&amp;rft.issue=4&amp;rft.pages=139-140&amp;rft.date=2012-03-19&amp;rft_id=https%3A%2F%2Fmoney.cnn.com%2Fmagazines%2Ffortune%2Fmost-admired%2F2012%2Fsnapshots%2F670.html%3Fiid%3Dsplwinners&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-197"><span class="mw-cite-backlink"><b><a href="#cite_ref-197">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFElliot2013" class="citation news cs1">Elliot, Stuart (September 29, 2013). <a rel="nofollow" class="external text" href="https://ghostarchive.org/archive/20220101/https://www.nytimes.com/2013/09/30/business/media/apple-passes-coca-cola-as-most-valuable-brand.html">"Apple Passes Coca-Cola as Most Valuable Brand"</a>. <i><a href="/wiki/The_New_York_Times" title="The New York Times">The New York Times</a></i>. Archived from <span class="id-lock-limited" title="Free access subject to limited trial, subscription normally required"><a rel="nofollow" class="external text" href="https://www.nytimes.com/2013/09/30/business/media/apple-passes-coca-cola-as-most-valuable-brand.html">the original</a></span> on January 1, 2022<span class="reference-accessdate">. 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January 27, 2021. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230718201014/https://www.reuters.com/article/us-apple-results-idUSKBN29W2TD">Archived</a> from the original on July 18, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">July 18,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=Reuters&amp;rft.atitle=Apple+sees+revenue+growth+accelerating+after+setting+record+for+iPhone+sales%2C+China+strength&amp;rft.date=2021-01-27&amp;rft_id=https%3A%2F%2Fwww.reuters.com%2Farticle%2Fus-apple-results-idUSKBN29W2TD&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-200"><span class="mw-cite-backlink"><b><a href="#cite_ref-200">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.macrumors.com/2021/01/27/apple-active-devices-worldwide-january-2021">"Apple Now Has 1.65 Billion Active Devices Worldwide"</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20210127220139/https://www.macrumors.com/2021/01/27/apple-active-devices-worldwide-january-2021/">Archived</a> from the original on January 27, 2021<span class="reference-accessdate">. Retrieved <span class="nowrap">January 27,</span> 2021</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.atitle=Apple+Now+Has+1.65+Billion+Active+Devices+Worldwide&amp;rft_id=https%3A%2F%2Fwww.macrumors.com%2F2021%2F01%2F27%2Fapple-active-devices-worldwide-january-2021&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-201"><span class="mw-cite-backlink"><b><a href="#cite_ref-201">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.macrumors.com/2023/02/02/apple-two-billion-active-devices/">"Apple Now Has More Than Two Billion Active Devices Worldwide"</a>. <i>MacRumors</i>. 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Retrieved <span class="nowrap">July 18,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=MacRumors&amp;rft.atitle=Apple+Now+Has+More+Than+Two+Billion+Active+Devices+Worldwide&amp;rft.date=2023-02-02&amp;rft_id=https%3A%2F%2Fwww.macrumors.com%2F2023%2F02%2F02%2Fapple-two-billion-active-devices%2F&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-202"><span class="mw-cite-backlink"><b><a href="#cite_ref-202">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFShakir2023" class="citation web cs1">Shakir, Umar (February 2, 2023). <a rel="nofollow" class="external text" href="https://www.theverge.com/2023/2/2/23583501/apple-iphone-ipad-active-2-billion-devices-q1-2023">"Apple surpasses 2 billion active devices"</a>. <i>The Verge</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230718194119/https://www.theverge.com/2023/2/2/23583501/apple-iphone-ipad-active-2-billion-devices-q1-2023">Archived</a> from the original on July 18, 2023<span class="reference-accessdate">. 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December 10, 2007. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20080921095608/http://www.operating-system.org/betriebssystem/_english/fa-apple.htm">Archived</a> from the original on September 21, 2008<span class="reference-accessdate">. Retrieved <span class="nowrap">August 18,</span> 2008</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Operating+System+Documentation+Project&amp;rft.atitle=Apple+Company&amp;rft.date=2007-12-10&amp;rft_id=http%3A%2F%2Fwww.operating-system.org%2Fbetriebssystem%2F_english%2Ffa-apple.htm&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-206"><span class="mw-cite-backlink"><b><a href="#cite_ref-206">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20100819174102/http://theinspirationroom.com/daily/2005/apple-think-different/">"Apple Think Different Campaign"</a>. <i>The Inspiration Room Daily</i>. October 6, 2005. 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Retrieved <span class="nowrap">March 2,</span> 2024</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=KrebsonSecurity&amp;rft.atitle=The+iPhone+11+Pro%27s+Location+Data+Puzzler&amp;rft.date=2019-12-03&amp;rft.aulast=Krebs&amp;rft.aufirst=Brian&amp;rft_id=https%3A%2F%2Fkrebsonsecurity.com%2F2019%2F12%2Fthe-iphone-11-pros-location-data-puzzler%2F&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-235"><span class="mw-cite-backlink"><b><a href="#cite_ref-235">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFWhittaker2019" class="citation web cs1">Whittaker, Zack (December 5, 2019). <a rel="nofollow" class="external text" href="https://techcrunch.com/2019/12/05/apple-ultra-wideband-newer-iphones-location/">"Apple says its ultra wideband technology is why newer iPhones appear to share location data, even when the setting is disabled"</a>. <i><a href="/wiki/TechCrunch" title="TechCrunch">TechCrunch</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20240302163635/https://techcrunch.com/2019/12/05/apple-ultra-wideband-newer-iphones-location/">Archived</a> from the original on March 2, 2024<span class="reference-accessdate">. Retrieved <span class="nowrap">March 2,</span> 2024</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=TechCrunch&amp;rft.atitle=Apple+says+its+ultra+wideband+technology+is+why+newer+iPhones+appear+to+share+location+data%2C+even+when+the+setting+is+disabled&amp;rft.date=2019-12-05&amp;rft.aulast=Whittaker&amp;rft.aufirst=Zack&amp;rft_id=https%3A%2F%2Ftechcrunch.com%2F2019%2F12%2F05%2Fapple-ultra-wideband-newer-iphones-location%2F&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-236"><span class="mw-cite-backlink"><b><a href="#cite_ref-236">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://support.apple.com/guide/iphone/learn-the-meaning-of-the-status-icons-iphef7bb57dc/ios">"Learn the meaning of the iPhone status icons"</a>. <i>iPhone User Guide</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20240302163635/https://support.apple.com/guide/iphone/learn-the-meaning-of-the-status-icons-iphef7bb57dc/ios">Archived</a> from the original on March 2, 2024<span class="reference-accessdate">. Retrieved <span class="nowrap">March 2,</span> 2024</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=iPhone+User+Guide&amp;rft.atitle=Learn+the+meaning+of+the+iPhone+status+icons&amp;rft_id=https%3A%2F%2Fsupport.apple.com%2Fguide%2Fiphone%2Flearn-the-meaning-of-the-status-icons-iphef7bb57dc%2Fios&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-237"><span class="mw-cite-backlink"><b><a href="#cite_ref-237">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFTurton2022" class="citation news cs1">Turton, William (March 30, 2022). <a rel="nofollow" class="external text" href="https://ca.finance.yahoo.com/news/apple-meta-gave-user-data-175918825.html">"Apple and Meta Gave User Data to Hackers Who Used Forged Legal Requests"</a>. <i><a href="/wiki/Yahoo!_Finance" class="mw-redirect" title="Yahoo! Finance">Yahoo! Finance</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220530182914/https://ca.finance.yahoo.com/news/apple-meta-gave-user-data-175918825.html">Archived</a> from the original on May 30, 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">March 30,</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=Yahoo%21+Finance&amp;rft.atitle=Apple+and+Meta+Gave+User+Data+to+Hackers+Who+Used+Forged+Legal+Requests&amp;rft.date=2022-03-30&amp;rft.aulast=Turton&amp;rft.aufirst=William&amp;rft_id=https%3A%2F%2Fca.finance.yahoo.com%2Fnews%2Fapple-meta-gave-user-data-175918825.html&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-:2-238"><span class="mw-cite-backlink">^ <a href="#cite_ref-:2_238-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-:2_238-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://investor.apple.com/investor-relations/default.aspx">"Investor Relations – Apple"</a>. <i>investor.apple.com</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20200504135459/https://investor.apple.com/investor-relations/default.aspx">Archived</a> from the original on May 4, 2020<span class="reference-accessdate">. Retrieved <span class="nowrap">November 13,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=investor.apple.com&amp;rft.atitle=Investor+Relations+%E2%80%93+Apple&amp;rft_id=https%3A%2F%2Finvestor.apple.com%2Finvestor-relations%2Fdefault.aspx&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-:3-239"><span class="mw-cite-backlink">^ <a href="#cite_ref-:3_239-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-:3_239-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://investor.apple.com/sec-filings/default.aspx">"SEC Filings – Apple"</a>. <i>investor.apple.com</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20211111032600/https://investor.apple.com/sec-filings/default.aspx">Archived</a> from the original on November 11, 2021<span class="reference-accessdate">. Retrieved <span class="nowrap">November 13,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=investor.apple.com&amp;rft.atitle=SEC+Filings+%E2%80%93+Apple&amp;rft_id=https%3A%2F%2Finvestor.apple.com%2Fsec-filings%2Fdefault.aspx&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-242"><span class="mw-cite-backlink"><b><a href="#cite_ref-242">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://d18rn0p25nwr6d.cloudfront.net/CIK-0000320193/64c7905f-0468-48d9-8f25-e6ec8f3b5e32.pdf">"2011 10-K"</a> <span class="cs1-format">(PDF)</span>. <i>Apple</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20231113212509/https://d18rn0p25nwr6d.cloudfront.net/CIK-0000320193/64c7905f-0468-48d9-8f25-e6ec8f3b5e32.pdf">Archived</a> <span class="cs1-format">(PDF)</span> from the original on November 13, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">November 13,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Apple&amp;rft.atitle=2011+10-K&amp;rft_id=https%3A%2F%2Fd18rn0p25nwr6d.cloudfront.net%2FCIK-0000320193%2F64c7905f-0468-48d9-8f25-e6ec8f3b5e32.pdf&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-243"><span class="mw-cite-backlink"><b><a href="#cite_ref-243">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://d1lge852tjjqow.cloudfront.net/CIK-0000320193/da2b9499-7462-4333-bc37-75212f65699e.pdf">"2012 10-K"</a> <span class="cs1-format">(PDF)</span>. <i>Apple</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20231113212507/https://d1lge852tjjqow.cloudfront.net/CIK-0000320193/da2b9499-7462-4333-bc37-75212f65699e.pdf">Archived</a> <span class="cs1-format">(PDF)</span> from the original on November 13, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">November 13,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Apple&amp;rft.atitle=2012+10-K&amp;rft_id=https%3A%2F%2Fd1lge852tjjqow.cloudfront.net%2FCIK-0000320193%2Fda2b9499-7462-4333-bc37-75212f65699e.pdf&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-244"><span class="mw-cite-backlink"><b><a href="#cite_ref-244">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://d1lge852tjjqow.cloudfront.net/CIK-0000320193/e3115d1d-4246-45ae-94f2-f8e3762d8e3e.pdf">"2013 10-K"</a> <span class="cs1-format">(PDF)</span>. <i>Apple</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20231109122616/http://d1lge852tjjqow.cloudfront.net/CIK-0000320193/e3115d1d-4246-45ae-94f2-f8e3762d8e3e.pdf">Archived</a> <span class="cs1-format">(PDF)</span> from the original on November 9, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">November 13,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Apple&amp;rft.atitle=2013+10-K&amp;rft_id=https%3A%2F%2Fd1lge852tjjqow.cloudfront.net%2FCIK-0000320193%2Fe3115d1d-4246-45ae-94f2-f8e3762d8e3e.pdf&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-245"><span class="mw-cite-backlink"><b><a href="#cite_ref-245">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://d1lge852tjjqow.cloudfront.net/CIK-0000320193/61236a14-a4e7-4bb2-8130-ddc2c66c9678.pdf">"2014 10-K"</a> <span class="cs1-format">(PDF)</span>. <i>Apple</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20231113164631/https://d1lge852tjjqow.cloudfront.net/CIK-0000320193/61236a14-a4e7-4bb2-8130-ddc2c66c9678.pdf">Archived</a> <span class="cs1-format">(PDF)</span> from the original on November 13, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">November 13,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Apple&amp;rft.atitle=2014+10-K&amp;rft_id=https%3A%2F%2Fd1lge852tjjqow.cloudfront.net%2FCIK-0000320193%2F61236a14-a4e7-4bb2-8130-ddc2c66c9678.pdf&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-246"><span class="mw-cite-backlink"><b><a href="#cite_ref-246">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://d1lge852tjjqow.cloudfront.net/CIK-0000320193/fae19475-b538-441b-ab15-0a311f161ebb.pdf">"2015 10-K"</a> <span class="cs1-format">(PDF)</span>. <i>Apple</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20231113164631/https://d1lge852tjjqow.cloudfront.net/CIK-0000320193/fae19475-b538-441b-ab15-0a311f161ebb.pdf">Archived</a> <span class="cs1-format">(PDF)</span> from the original on November 13, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">November 13,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Apple&amp;rft.atitle=2015+10-K&amp;rft_id=https%3A%2F%2Fd1lge852tjjqow.cloudfront.net%2FCIK-0000320193%2Ffae19475-b538-441b-ab15-0a311f161ebb.pdf&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-247"><span class="mw-cite-backlink"><b><a href="#cite_ref-247">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://d18rn0p25nwr6d.cloudfront.net/CIK-0000320193/ffb58afc-aa5d-4b55-8d12-8e0937575a35.pdf">"2016 10-K"</a> <span class="cs1-format">(PDF)</span>. <i>Apple</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20231113164631/https://d18rn0p25nwr6d.cloudfront.net/CIK-0000320193/ffb58afc-aa5d-4b55-8d12-8e0937575a35.pdf">Archived</a> <span class="cs1-format">(PDF)</span> from the original on November 13, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">November 13,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Apple&amp;rft.atitle=2016+10-K&amp;rft_id=https%3A%2F%2Fd18rn0p25nwr6d.cloudfront.net%2FCIK-0000320193%2Fffb58afc-aa5d-4b55-8d12-8e0937575a35.pdf&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-248"><span class="mw-cite-backlink"><b><a href="#cite_ref-248">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://d18rn0p25nwr6d.cloudfront.net/CIK-0000320193/ca6735cd-5ab7-4bb9-abf8-564739c3506b.pdf">"2017 10-K"</a> <span class="cs1-format">(PDF)</span>. <i>Apple</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20231113164632/https://d18rn0p25nwr6d.cloudfront.net/CIK-0000320193/ca6735cd-5ab7-4bb9-abf8-564739c3506b.pdf">Archived</a> <span class="cs1-format">(PDF)</span> from the original on November 13, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">November 13,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Apple&amp;rft.atitle=2017+10-K&amp;rft_id=https%3A%2F%2Fd18rn0p25nwr6d.cloudfront.net%2FCIK-0000320193%2Fca6735cd-5ab7-4bb9-abf8-564739c3506b.pdf&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-249"><span class="mw-cite-backlink"><b><a href="#cite_ref-249">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://d18rn0p25nwr6d.cloudfront.net/CIK-0000320193/68027c6d-356d-46a4-a524-65d8ec05a1da.pdf">"2018 10-K"</a> <span class="cs1-format">(PDF)</span>. <i>Apple</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20190412094749/https://d18rn0p25nwr6d.cloudfront.net/CIK-0000320193/68027c6d-356d-46a4-a524-65d8ec05a1da.pdf">Archived</a> <span class="cs1-format">(PDF)</span> from the original on April 12, 2019<span class="reference-accessdate">. Retrieved <span class="nowrap">November 13,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Apple&amp;rft.atitle=2018+10-K&amp;rft_id=https%3A%2F%2Fd18rn0p25nwr6d.cloudfront.net%2FCIK-0000320193%2F68027c6d-356d-46a4-a524-65d8ec05a1da.pdf&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-250"><span class="mw-cite-backlink"><b><a href="#cite_ref-250">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://s2.q4cdn.com/470004039/files/doc_financials/2019/ar/_10-K-2019-(As-Filed).pdf">"2019 10-K"</a> <span class="cs1-format">(PDF)</span>. <i>Apple</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20200505181714/https://s2.q4cdn.com/470004039/files/doc_financials/2019/ar/_10-K-2019-%28As-Filed%29.pdf">Archived</a> <span class="cs1-format">(PDF)</span> from the original on May 5, 2020<span class="reference-accessdate">. Retrieved <span class="nowrap">November 13,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Apple&amp;rft.atitle=2019+10-K&amp;rft_id=https%3A%2F%2Fs2.q4cdn.com%2F470004039%2Ffiles%2Fdoc_financials%2F2019%2Far%2F_10-K-2019-%28As-Filed%29.pdf&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-251"><span class="mw-cite-backlink"><b><a href="#cite_ref-251">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://s2.q4cdn.com/470004039/files/doc_financials/2020/ar/_10-K-2020-(As-Filed).pdf">"2020 10-K"</a> <span class="cs1-format">(PDF)</span>. <i>Apple</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20231204044601/https://s2.q4cdn.com/470004039/files/doc_financials/2020/ar/_10-K-2020-(As-Filed).pdf">Archived</a> <span class="cs1-format">(PDF)</span> from the original on December 4, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">November 13,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Apple&amp;rft.atitle=2020+10-K&amp;rft_id=https%3A%2F%2Fs2.q4cdn.com%2F470004039%2Ffiles%2Fdoc_financials%2F2020%2Far%2F_10-K-2020-%28As-Filed%29.pdf&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-252"><span class="mw-cite-backlink"><b><a href="#cite_ref-252">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://s2.q4cdn.com/470004039/files/doc_financials/2021/q4/_10-K-2021-(As-Filed).pdf">"2021 10-K"</a> <span class="cs1-format">(PDF)</span>. <i>Apple</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20231127162909/https://s2.q4cdn.com/470004039/files/doc_financials/2021/q4/_10-K-2021-(As-Filed).pdf">Archived</a> <span class="cs1-format">(PDF)</span> from the original on November 27, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">November 13,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Apple&amp;rft.atitle=2021+10-K&amp;rft_id=https%3A%2F%2Fs2.q4cdn.com%2F470004039%2Ffiles%2Fdoc_financials%2F2021%2Fq4%2F_10-K-2021-%28As-Filed%29.pdf&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-253"><span class="mw-cite-backlink"><b><a href="#cite_ref-253">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://s2.q4cdn.com/470004039/files/doc_financials/2022/q4/_10-K-2022-(As-Filed).pdf">"2022 10-K"</a> <span class="cs1-format">(PDF)</span>. <i>Apple</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20231127162943/https://s2.q4cdn.com/470004039/files/doc_financials/2022/q4/_10-K-2022-(As-Filed).pdf">Archived</a> <span class="cs1-format">(PDF)</span> from the original on November 27, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">November 13,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Apple&amp;rft.atitle=2022+10-K&amp;rft_id=https%3A%2F%2Fs2.q4cdn.com%2F470004039%2Ffiles%2Fdoc_financials%2F2022%2Fq4%2F_10-K-2022-%28As-Filed%29.pdf&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-254"><span class="mw-cite-backlink"><b><a href="#cite_ref-254">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://d18rn0p25nwr6d.cloudfront.net/CIK-0000320193/faab4555-c69b-438a-aaf7-e09305f87ca3.pdf">"2023 10-K"</a> <span class="cs1-format">(PDF)</span>. <i>Apple</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20231127073643/https://d18rn0p25nwr6d.cloudfront.net/CIK-0000320193/faab4555-c69b-438a-aaf7-e09305f87ca3.pdf">Archived</a> <span class="cs1-format">(PDF)</span> from the original on November 27, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">November 13,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Apple&amp;rft.atitle=2023+10-K&amp;rft_id=https%3A%2F%2Fd18rn0p25nwr6d.cloudfront.net%2FCIK-0000320193%2Ffaab4555-c69b-438a-aaf7-e09305f87ca3.pdf&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-255"><span class="mw-cite-backlink"><b><a href="#cite_ref-255">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://d18rn0p25nwr6d.cloudfront.net/CIK-0000320193/c87043b9-5d89-4717-9f49-c4f9663d0061.pdf">"2024 10-K"</a> <span class="cs1-format">(PDF)</span>. <i>Apple</i>. 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April 19, 2017.</span> </li> <li id="cite_note-261"><span class="mw-cite-backlink"><b><a href="#cite_ref-261">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFMurphy2018" class="citation web cs1">Murphy, Margi (July 31, 2018). <a rel="nofollow" class="external text" href="https://www.smh.com.au/business/companies/has-the-apple-brand-really-lost-its-bite-20180731-p4zujl.html">"Has the Apple brand really lost its bite?"</a>. <i>The Sydney Morning Herald</i><span class="reference-accessdate">. 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Retrieved <span class="nowrap">May 24,</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=The+Wall+Street+Journal&amp;rft.atitle=Apple%27s+Cash+Hoard+Set+to+Top+%24250+Billion&amp;rft.date=2017-04-30&amp;rft.aulast=Mickle&amp;rft.aufirst=Tripp&amp;rft_id=https%3A%2F%2Fwww.wsj.com%2Farticles%2Fapples-250-billion-cash-pile-enlivens-hopes-fuels-expectations-1493566748&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-307"><span class="mw-cite-backlink"><b><a href="#cite_ref-307">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFWang2017" class="citation web cs1">Wang, Christine (May 2, 2017). <a rel="nofollow" class="external text" href="https://www.cnbc.com/2017/05/02/apples-cash-hoard-swells-to-record-256-8-billion.html">"Apple's cash hoard swells to record $256.8 billion"</a>. <a href="/wiki/CNBC" title="CNBC">CNBC</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230602132500/https://www.cnbc.com/2017/05/02/apples-cash-hoard-swells-to-record-256-8-billion.html">Archived</a> from the original on June 2, 2023<span class="reference-accessdate">. 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Retrieved <span class="nowrap">May 5,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=BBC&amp;rft.atitle=Apple+sales+falter+again+but+iPhone+demand+persists&amp;rft_id=https%3A%2F%2Fwww.bbc.com%2Fnews%2Fbusiness-65487055&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> <li id="cite_note-314"><span class="mw-cite-backlink"><b><a href="#cite_ref-314">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFDuhiggKocieniewski2012" class="citation news cs1">Duhigg, Charles; Kocieniewski, David (April 28, 2012). <a rel="nofollow" class="external text" href="https://ghostarchive.org/archive/20220101/https://www.nytimes.com/2012/04/29/business/apples-tax-strategy-aims-at-low-tax-states-and-nations.html">"How Apple Sidesteps Billions in Taxes"</a>. <i><a href="/wiki/The_New_York_Times" title="The New York Times">The New York Times</a></i>. 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December 20, 2021<span class="reference-accessdate">. Retrieved <span class="nowrap">December 20,</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=South+China+Morning+Post&amp;rft.atitle=India%3A+arrests+made+after+Foxconn+food+poisoning+protest+in+Chennai&amp;rft.date=2021-12-20&amp;rft_id=https%3A%2F%2Fwww.scmp.com%2Fnews%2Fasia%2Fsouth-asia%2Farticle%2F3160425%2Findia-arrests-made-after-protest-over-food-poisoning-apple&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></span> </li> </ol></div></div> <div class="mw-heading mw-heading3"><h3 id="Bibliography">Bibliography</h3></div> <style data-mw-deduplicate="TemplateStyles:r1239549316">.mw-parser-output .refbegin{margin-bottom:0.5em}.mw-parser-output .refbegin-hanging-indents>ul{margin-left:0}.mw-parser-output .refbegin-hanging-indents>ul>li{margin-left:0;padding-left:3.2em;text-indent:-3.2em}.mw-parser-output .refbegin-hanging-indents ul,.mw-parser-output .refbegin-hanging-indents ul li{list-style:none}@media(max-width:720px){.mw-parser-output .refbegin-hanging-indents>ul>li{padding-left:1.6em;text-indent:-1.6em}}.mw-parser-output .refbegin-columns{margin-top:0.3em}.mw-parser-output .refbegin-columns ul{margin-top:0}.mw-parser-output .refbegin-columns li{page-break-inside:avoid;break-inside:avoid-column}@media screen{.mw-parser-output .refbegin{font-size:90%}}</style><div class="refbegin" style=""> <ul><li><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFPrice1987" class="citation book cs1">Price, Rob (1987). <i>So Far: The First Ten Years of a Vision</i>. Apple Computer. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a>&#160;<a href="/wiki/Special:BookSources/978-1-55693-974-7" title="Special:BookSources/978-1-55693-974-7"><bdi>978-1-55693-974-7</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=book&amp;rft.btitle=So+Far%3A+The+First+Ten+Years+of+a+Vision&amp;rft.pub=Apple+Computer&amp;rft.date=1987&amp;rft.isbn=978-1-55693-974-7&amp;rft.aulast=Price&amp;rft.aufirst=Rob&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></li> <li><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFPolsson" class="citation web cs1">Polsson, Ken. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20080602225734/http://www.microprocessor.sscc.ru/comphist">"Chronology of Events in the History of Microcomputers"</a>. Archived from <a rel="nofollow" class="external text" href="http://www.microprocessor.sscc.ru/comphist">the original</a> on June 2, 2008<span class="reference-accessdate">. Retrieved <span class="nowrap">August 18,</span> 2008</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=unknown&amp;rft.btitle=Chronology+of+Events+in+the+History+of+Microcomputers&amp;rft.aulast=Polsson&amp;rft.aufirst=Ken&amp;rft_id=http%3A%2F%2Fwww.microprocessor.sscc.ru%2Fcomphist&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></li></ul> </div> <div class="mw-heading mw-heading2"><h2 id="Further_reading">Further reading</h2></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239549316"><div class="refbegin" style=""> <ul><li><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFAmelioSimon1999" class="citation book cs1"><a href="/wiki/Gil_Amelio" title="Gil Amelio">Amelio, Gil</a>; Simon, William L. (1999). <a rel="nofollow" class="external text" href="https://archive.org/details/onfiringlinemy5000gila"><i>On the Firing Line: My 500 Days at Apple</i></a>. New York: Harper Business. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a>&#160;<a href="/wiki/Special:BookSources/978-0-88730-919-9" title="Special:BookSources/978-0-88730-919-9"><bdi>978-0-88730-919-9</bdi></a>. <a href="/wiki/OCLC_(identifier)" class="mw-redirect" title="OCLC (identifier)">OCLC</a>&#160;<a rel="nofollow" class="external text" href="https://search.worldcat.org/oclc/41424094">41424094</a>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=book&amp;rft.btitle=On+the+Firing+Line%3A+My+500+Days+at+Apple&amp;rft.place=New+York&amp;rft.pub=Harper+Business&amp;rft.date=1999&amp;rft_id=info%3Aoclcnum%2F41424094&amp;rft.isbn=978-0-88730-919-9&amp;rft.aulast=Amelio&amp;rft.aufirst=Gil&amp;rft.au=Simon%2C+William+L.&amp;rft_id=https%3A%2F%2Farchive.org%2Fdetails%2Fonfiringlinemy5000gila&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></li> <li><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFCarlton1998" class="citation book cs1">Carlton, Jim (1998). <i>Apple: The Inside Story of Intrigue, Egomania and Business Blunders</i> (Revised&#160;ed.). Random House Business Books. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a>&#160;<a href="/wiki/Special:BookSources/978-0-88730-965-6" title="Special:BookSources/978-0-88730-965-6"><bdi>978-0-88730-965-6</bdi></a>. <a href="/wiki/OCLC_(identifier)" class="mw-redirect" title="OCLC (identifier)">OCLC</a>&#160;<a rel="nofollow" class="external text" href="https://search.worldcat.org/oclc/1068545200">1068545200</a>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=book&amp;rft.btitle=Apple%3A+The+Inside+Story+of+Intrigue%2C+Egomania+and+Business+Blunders&amp;rft.edition=Revised&amp;rft.pub=Random+House+Business+Books&amp;rft.date=1998&amp;rft_id=info%3Aoclcnum%2F1068545200&amp;rft.isbn=978-0-88730-965-6&amp;rft.aulast=Carlton&amp;rft.aufirst=Jim&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></li> <li><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFDeutschman2000" class="citation book cs1">Deutschman, Alan (2000). <a rel="nofollow" class="external text" href="https://archive.org/details/secondcomingofst00deut"><i>The Second Coming of Steve Jobs</i></a>. Broadway Books. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a>&#160;<a href="/wiki/Special:BookSources/978-0-7679-0432-2" title="Special:BookSources/978-0-7679-0432-2"><bdi>978-0-7679-0432-2</bdi></a>. <a href="/wiki/OCLC_(identifier)" class="mw-redirect" title="OCLC (identifier)">OCLC</a>&#160;<a rel="nofollow" class="external text" href="https://search.worldcat.org/oclc/59470055">59470055</a>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=book&amp;rft.btitle=The+Second+Coming+of+Steve+Jobs&amp;rft.pub=Broadway+Books&amp;rft.date=2000&amp;rft_id=info%3Aoclcnum%2F59470055&amp;rft.isbn=978-0-7679-0432-2&amp;rft.aulast=Deutschman&amp;rft.aufirst=Alan&amp;rft_id=https%3A%2F%2Farchive.org%2Fdetails%2Fsecondcomingofst00deut&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></li> <li><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFHertzfeld2004" class="citation book cs1"><a href="/wiki/Andy_Hertzfeld" title="Andy Hertzfeld">Hertzfeld, Andy</a> (2004). <a href="/wiki/Revolution_in_the_Valley" title="Revolution in the Valley"><i>Revolution in the Valley: The Insanely Great Story of How the Mac Was Made</i></a>. O'Reilly Books. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a>&#160;<a href="/wiki/Special:BookSources/978-0-596-00719-5" title="Special:BookSources/978-0-596-00719-5"><bdi>978-0-596-00719-5</bdi></a>. <a href="/wiki/OCLC_(identifier)" class="mw-redirect" title="OCLC (identifier)">OCLC</a>&#160;<a rel="nofollow" class="external text" href="https://search.worldcat.org/oclc/774133318">774133318</a>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=book&amp;rft.btitle=Revolution+in+the+Valley%3A+The+Insanely+Great+Story+of+How+the+Mac+Was+Made&amp;rft.pub=O%27Reilly+Books&amp;rft.date=2004&amp;rft_id=info%3Aoclcnum%2F774133318&amp;rft.isbn=978-0-596-00719-5&amp;rft.aulast=Hertzfeld&amp;rft.aufirst=Andy&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></li> <li><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFKunkel1997" class="citation book cs1">Kunkel, Paul (1997). <span class="id-lock-registration" title="Free registration required"><a rel="nofollow" class="external text" href="https://archive.org/details/DTCA3DOC-230_industrial_design"><i>AppleDesign: The Work of the Apple Industrial Design Group</i></a></span>. Graphis Incorporated. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a>&#160;<a href="/wiki/Special:BookSources/978-1-888001-25-9" title="Special:BookSources/978-1-888001-25-9"><bdi>978-1-888001-25-9</bdi></a>. <a href="/wiki/OCLC_(identifier)" class="mw-redirect" title="OCLC (identifier)">OCLC</a>&#160;<a rel="nofollow" class="external text" href="https://search.worldcat.org/oclc/450559301">450559301</a>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=book&amp;rft.btitle=AppleDesign%3A+The+Work+of+the+Apple+Industrial+Design+Group&amp;rft.pub=Graphis+Incorporated&amp;rft.date=1997&amp;rft_id=info%3Aoclcnum%2F450559301&amp;rft.isbn=978-1-888001-25-9&amp;rft.aulast=Kunkel&amp;rft.aufirst=Paul&amp;rft_id=https%3A%2F%2Farchive.org%2Fdetails%2FDTCA3DOC-230_industrial_design&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></li> <li><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFLashinsky2013" class="citation book cs1">Lashinsky, Adam (2013). <a href="/wiki/Inside_Apple" title="Inside Apple"><i>Inside Apple: How America's Most Admired—and Secretive—Company Really Works</i></a>. Grand Central. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a>&#160;<a href="/wiki/Special:BookSources/978-1-4555-1216-4" title="Special:BookSources/978-1-4555-1216-4"><bdi>978-1-4555-1216-4</bdi></a>. <a href="/wiki/OCLC_(identifier)" class="mw-redirect" title="OCLC (identifier)">OCLC</a>&#160;<a rel="nofollow" class="external text" href="https://search.worldcat.org/oclc/984131988">984131988</a>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=book&amp;rft.btitle=Inside+Apple%3A+How+America%27s+Most+Admired%E2%80%94and+Secretive%E2%80%94Company+Really+Works&amp;rft.pub=Grand+Central&amp;rft.date=2013&amp;rft_id=info%3Aoclcnum%2F984131988&amp;rft.isbn=978-1-4555-1216-4&amp;rft.aulast=Lashinsky&amp;rft.aufirst=Adam&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></li> <li><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFO&#39;Grady2009" class="citation book cs1">O'Grady, Jason D. (2009). <i>Apple Inc</i>. ABC-CLIO. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a>&#160;<a href="/wiki/Special:BookSources/978-0-313-36244-6" title="Special:BookSources/978-0-313-36244-6"><bdi>978-0-313-36244-6</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=book&amp;rft.btitle=Apple+Inc.&amp;rft.pub=ABC-CLIO&amp;rft.date=2009&amp;rft.isbn=978-0-313-36244-6&amp;rft.aulast=O%27Grady&amp;rft.aufirst=Jason+D.&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></li> <li><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFLevy2000" class="citation book cs1"><a href="/wiki/Steven_Levy" title="Steven Levy">Levy, Steven</a> (2000) [1994]. <i>Insanely Great: The Life and Times of Macintosh, the Computer That Changed Everything</i>. New York: Penguin Books. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a>&#160;<a href="/wiki/Special:BookSources/978-0-14-029177-3" title="Special:BookSources/978-0-14-029177-3"><bdi>978-0-14-029177-3</bdi></a>. <a href="/wiki/OCLC_(identifier)" class="mw-redirect" title="OCLC (identifier)">OCLC</a>&#160;<a rel="nofollow" class="external text" href="https://search.worldcat.org/oclc/474924791">474924791</a>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=book&amp;rft.btitle=Insanely+Great%3A+The+Life+and+Times+of+Macintosh%2C+the+Computer+That+Changed+Everything&amp;rft.place=New+York&amp;rft.pub=Penguin+Books&amp;rft.date=2000&amp;rft_id=info%3Aoclcnum%2F474924791&amp;rft.isbn=978-0-14-029177-3&amp;rft.aulast=Levy&amp;rft.aufirst=Steven&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></li> <li><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFLinzmayer2004" class="citation book cs1">Linzmayer, Owen (2004). <i>Apple Confidential 2.0</i>. No Starch Press. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a>&#160;<a href="/wiki/Special:BookSources/978-1-59327-010-0" title="Special:BookSources/978-1-59327-010-0"><bdi>978-1-59327-010-0</bdi></a>. <a href="/wiki/OCLC_(identifier)" class="mw-redirect" title="OCLC (identifier)">OCLC</a>&#160;<a rel="nofollow" class="external text" href="https://search.worldcat.org/oclc/921280642">921280642</a>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=book&amp;rft.btitle=Apple+Confidential+2.0&amp;rft.pub=No+Starch+Press&amp;rft.date=2004&amp;rft_id=info%3Aoclcnum%2F921280642&amp;rft.isbn=978-1-59327-010-0&amp;rft.aulast=Linzmayer&amp;rft.aufirst=Owen&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></li> <li><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFRose1990" class="citation book cs1">Rose, Frank (1990). <a rel="nofollow" class="external text" href="https://archive.org/details/westofedenendofi00rose"><i>West of Eden: The End of Innocence at Apple Computer</i></a>. Penguin Books. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a>&#160;<a href="/wiki/Special:BookSources/978-0-14-009372-8" title="Special:BookSources/978-0-14-009372-8"><bdi>978-0-14-009372-8</bdi></a>. <a href="/wiki/OCLC_(identifier)" class="mw-redirect" title="OCLC (identifier)">OCLC</a>&#160;<a rel="nofollow" class="external text" href="https://search.worldcat.org/oclc/924684399">924684399</a>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=book&amp;rft.btitle=West+of+Eden%3A+The+End+of+Innocence+at+Apple+Computer&amp;rft.pub=Penguin+Books&amp;rft.date=1990&amp;rft_id=info%3Aoclcnum%2F924684399&amp;rft.isbn=978-0-14-009372-8&amp;rft.aulast=Rose&amp;rft.aufirst=Frank&amp;rft_id=https%3A%2F%2Farchive.org%2Fdetails%2Fwestofedenendofi00rose&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></li> <li><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFSculleyByrne1990" class="citation book cs1"><a href="/wiki/John_Sculley" title="John Sculley">Sculley, John</a>; Byrne, John A. (1990) [October 1, 1987]. <i>Odyssey: Pepsi to Apple ... A Journey of Adventure, Ideas and the Future</i>. Diane Pub Co. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a>&#160;<a href="/wiki/Special:BookSources/978-0-7881-6949-6" title="Special:BookSources/978-0-7881-6949-6"><bdi>978-0-7881-6949-6</bdi></a>. <a href="/wiki/OCLC_(identifier)" class="mw-redirect" title="OCLC (identifier)">OCLC</a>&#160;<a rel="nofollow" class="external text" href="https://search.worldcat.org/oclc/947796756">947796756</a>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=book&amp;rft.btitle=Odyssey%3A+Pepsi+to+Apple+...+A+Journey+of+Adventure%2C+Ideas+and+the+Future&amp;rft.pub=Diane+Pub+Co&amp;rft.date=1990&amp;rft_id=info%3Aoclcnum%2F947796756&amp;rft.isbn=978-0-7881-6949-6&amp;rft.aulast=Sculley&amp;rft.aufirst=John&amp;rft.au=Byrne%2C+John+A.&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></li> <li><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFWozniakSmith2006" class="citation book cs1"><a href="/wiki/Steve_Wozniak" title="Steve Wozniak">Wozniak, Steve</a>; <a href="/wiki/Gina_Smith_(author)" class="mw-redirect" title="Gina Smith (author)">Smith, Gina</a> (2006). <a href="/wiki/IWoz:_From_Computer_Geek_to_Cult_Icon:_How_I_Invented_the_Personal_Computer,_Co-Founded_Apple,_and_Had_Fun_Doing_It" class="mw-redirect" title="IWoz: From Computer Geek to Cult Icon: How I Invented the Personal Computer, Co-Founded Apple, and Had Fun Doing It"><i>iWoz: From Computer Geek to Cult Icon: How I Invented the Personal Computer, Co-Founded Apple, and Had Fun Doing It</i></a>. W. W. Norton &amp; Company. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a>&#160;<a href="/wiki/Special:BookSources/978-0-393-06143-7" title="Special:BookSources/978-0-393-06143-7"><bdi>978-0-393-06143-7</bdi></a>. <a href="/wiki/OCLC_(identifier)" class="mw-redirect" title="OCLC (identifier)">OCLC</a>&#160;<a rel="nofollow" class="external text" href="https://search.worldcat.org/oclc/502898652">502898652</a>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=book&amp;rft.btitle=iWoz%3A+From+Computer+Geek+to+Cult+Icon%3A+How+I+Invented+the+Personal+Computer%2C+Co-Founded+Apple%2C+and+Had+Fun+Doing+It&amp;rft.pub=W.+W.+Norton+%26+Company&amp;rft.date=2006&amp;rft_id=info%3Aoclcnum%2F502898652&amp;rft.isbn=978-0-393-06143-7&amp;rft.aulast=Wozniak&amp;rft.aufirst=Steve&amp;rft.au=Smith%2C+Gina&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></li> <li><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFYoung1988" class="citation book cs1">Young, Jeffrey S. (1988). <i>Steve Jobs: The Journey Is the Reward</i>. Lynx Books. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a>&#160;<a href="/wiki/Special:BookSources/978-1-55802-378-9" title="Special:BookSources/978-1-55802-378-9"><bdi>978-1-55802-378-9</bdi></a>. <a href="/wiki/OCLC_(identifier)" class="mw-redirect" title="OCLC (identifier)">OCLC</a>&#160;<a rel="nofollow" class="external text" href="https://search.worldcat.org/oclc/502695173">502695173</a>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=book&amp;rft.btitle=Steve+Jobs%3A+The+Journey+Is+the+Reward&amp;rft.pub=Lynx+Books&amp;rft.date=1988&amp;rft_id=info%3Aoclcnum%2F502695173&amp;rft.isbn=978-1-55802-378-9&amp;rft.aulast=Young&amp;rft.aufirst=Jeffrey+S.&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></li> <li><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFYoungSimon2005" class="citation book cs1">Young, Jeffrey S.; Simon, William L. (2005). <a rel="nofollow" class="external text" href="https://archive.org/details/iconstevejobsgre00jeff"><i>iCon Steve Jobs: The Greatest Second Act in the History of Business</i></a>. John Wiley &amp; Sons. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a>&#160;<a href="/wiki/Special:BookSources/978-0-471-72083-6" title="Special:BookSources/978-0-471-72083-6"><bdi>978-0-471-72083-6</bdi></a>. <a href="/wiki/OCLC_(identifier)" class="mw-redirect" title="OCLC (identifier)">OCLC</a>&#160;<a rel="nofollow" class="external text" href="https://search.worldcat.org/oclc/487439489">487439489</a>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=book&amp;rft.btitle=iCon+Steve+Jobs%3A+The+Greatest+Second+Act+in+the+History+of+Business&amp;rft.pub=John+Wiley+%26+Sons&amp;rft.date=2005&amp;rft_id=info%3Aoclcnum%2F487439489&amp;rft.isbn=978-0-471-72083-6&amp;rft.aulast=Young&amp;rft.aufirst=Jeffrey+S.&amp;rft.au=Simon%2C+William+L.&amp;rft_id=https%3A%2F%2Farchive.org%2Fdetails%2Ficonstevejobsgre00jeff&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AApple+Inc." class="Z3988"></span></li></ul> </div> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2></div> <ul><li><span class="official-website"><span class="url"><a rel="nofollow" class="external text" href="https://www.apple.com">Official website</a></span></span></li> <li>Business data for Apple Inc.: <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><div class="hlist inline"><ul><li><a rel="nofollow" class="external text" href="https://www.bloomberg.com/quote/AAPL:US">Bloomberg</a></li><li><a rel="nofollow" class="external text" href="https://www.google.com/finance/quote/AAPL:NASDAQ">Google</a></li><li><a rel="nofollow" class="external text" href="https://www.reuters.com/markets/companies/AAPL.O">Reuters</a></li><li><a rel="nofollow" class="external text" href="https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&amp;CIK=320193">SEC filings</a></li><li><a rel="nofollow" class="external text" href="https://finance.yahoo.com/quote/AAPL">Yahoo!</a></li></ul></div></li> <li><a rel="nofollow" class="external text" href="https://opencorporates.com/corporate_groupings/Apple">Apple Inc. companies</a> grouped at <a href="/wiki/OpenCorporates" title="OpenCorporates">OpenCorporates</a></li></ul> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><style data-mw-deduplicate="TemplateStyles:r1236075235">.mw-parser-output .navbox{box-sizing:border-box;border:1px solid #a2a9b1;width:100%;clear:both;font-size:88%;text-align:center;padding:1px;margin:1em auto 0}.mw-parser-output .navbox .navbox{margin-top:0}.mw-parser-output .navbox+.navbox,.mw-parser-output .navbox+.navbox-styles+.navbox{margin-top:-1px}.mw-parser-output .navbox-inner,.mw-parser-output .navbox-subgroup{width:100%}.mw-parser-output .navbox-group,.mw-parser-output .navbox-title,.mw-parser-output .navbox-abovebelow{padding:0.25em 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.navbox-odd{background-color:transparent}.mw-parser-output .navbox .hlist td dl,.mw-parser-output .navbox .hlist td ol,.mw-parser-output .navbox .hlist td ul,.mw-parser-output .navbox td.hlist dl,.mw-parser-output .navbox td.hlist ol,.mw-parser-output .navbox td.hlist ul{padding:0.125em 0}.mw-parser-output .navbox .navbar{display:block;font-size:100%}.mw-parser-output .navbox-title .navbar{float:left;text-align:left;margin-right:0.5em}body.skin--responsive .mw-parser-output .navbox-image img{max-width:none!important}@media print{body.ns-0 .mw-parser-output .navbox{display:none!important}}</style></div><div role="navigation" class="navbox" aria-labelledby="Apple_Inc." style="padding:3px"><table class="nowraplinks hlist mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><style data-mw-deduplicate="TemplateStyles:r1239400231">.mw-parser-output .navbar{display:inline;font-size:88%;font-weight:normal}.mw-parser-output .navbar-collapse{float:left;text-align:left}.mw-parser-output .navbar-boxtext{word-spacing:0}.mw-parser-output .navbar ul{display:inline-block;white-space:nowrap;line-height:inherit}.mw-parser-output .navbar-brackets::before{margin-right:-0.125em;content:"[ "}.mw-parser-output .navbar-brackets::after{margin-left:-0.125em;content:" ]"}.mw-parser-output .navbar li{word-spacing:-0.125em}.mw-parser-output .navbar a>span,.mw-parser-output .navbar a>abbr{text-decoration:inherit}.mw-parser-output .navbar-mini abbr{font-variant:small-caps;border-bottom:none;text-decoration:none;cursor:inherit}.mw-parser-output .navbar-ct-full{font-size:114%;margin:0 7em}.mw-parser-output .navbar-ct-mini{font-size:114%;margin:0 4em}html.skin-theme-clientpref-night .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}@media(prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}}@media print{.mw-parser-output .navbar{display:none!important}}</style><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Apple_Inc." title="Template:Apple Inc."><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Apple_Inc." title="Template talk:Apple Inc."><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Apple_Inc." title="Special:EditPage/Template:Apple Inc."><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Apple_Inc." style="font-size:114%;margin:0 4em"><a class="mw-selflink selflink">Apple Inc.</a></div></th></tr><tr><td class="navbox-abovebelow" colspan="2"><div> <ul><li><a href="/wiki/History_of_Apple_Inc." title="History of Apple Inc.">History</a></li> <li><a href="/wiki/Outline_of_Apple_Inc." title="Outline of Apple Inc.">Outline</a></li> <li><a href="/wiki/Timeline_of_Apple_Inc._products" class="mw-redirect" title="Timeline of Apple Inc. products">Timeline of products</a></li> <li><a href="/wiki/Environmental_practices_of_Apple" class="mw-redirect" title="Environmental practices of Apple">Environment</a></li> <li><a href="/wiki/Marketing_of_Apple_Inc." title="Marketing of Apple Inc.">Marketing</a></li> <li><a href="/wiki/Apple_supply_chain" title="Apple supply chain">Supply chain</a></li> <li><a href="/wiki/Apple_and_unions" class="mw-redirect" title="Apple and unions">Trade unions</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Apple_Inc._products" title="Category:Apple Inc. products">Products</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Apple_Inc._hardware" title="Category:Apple Inc. hardware">Hardware</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Mac_(computer)" title="Mac (computer)">Mac</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/IMac" title="IMac">iMac</a> <ul><li><i><a href="/wiki/IMac_Pro" title="IMac Pro">Pro</a></i></li></ul></li> <li><a href="/wiki/MacBook" title="MacBook">MacBook</a> <ul><li><a href="/wiki/MacBook_Air" title="MacBook Air">Air</a></li> <li><a href="/wiki/MacBook_Pro" title="MacBook Pro">Pro</a></li></ul></li> <li><a href="/wiki/Mac_Mini" title="Mac Mini">Mini</a></li> <li><a href="/wiki/Mac_Studio" title="Mac Studio">Studio</a></li> <li><a href="/wiki/Mac_Pro" title="Mac Pro">Pro</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/IPod" title="IPod">iPod</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><i><a href="/wiki/IPod_Classic" title="IPod Classic">Classic</a></i></li> <li><i><a href="/wiki/IPod_Mini" title="IPod Mini">Mini</a></i></li> <li><i><a href="/wiki/IPod_Nano" title="IPod Nano">Nano</a></i></li> <li><i><a href="/wiki/IPod_Shuffle" title="IPod Shuffle">Shuffle</a></i></li> <li><i><a href="/wiki/IPod_Touch" title="IPod Touch">Touch</a></i></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/IPhone" title="IPhone">iPhone</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/IPhone_hardware" title="IPhone hardware">Hardware</a></li> <li><a href="/wiki/History_of_the_iPhone" title="History of the iPhone">History</a></li> <li><a href="/wiki/List_of_iPhone_models" title="List of iPhone models">iPhone models</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/IPad" title="IPad">iPad</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/IPad_Mini" title="IPad Mini">Mini</a></li> <li><a href="/wiki/IPad_Air" class="mw-redirect" title="IPad Air">Air</a></li> <li><a href="/wiki/IPad_Pro" title="IPad Pro">Pro</a></li> <li><a href="/wiki/List_of_iPad_accessories" title="List of iPad accessories">Accessories</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/AirPods" title="AirPods">AirPods</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/AirPods_Pro" title="AirPods Pro">Pro</a></li> <li><a href="/wiki/AirPods_Max" title="AirPods Max">Max</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Apple_SIM" title="Apple SIM">Apple SIM</a></li> <li><a href="/wiki/AirTag" title="AirTag">AirTag</a></li> <li><a href="/wiki/Beats_Electronics" title="Beats Electronics">Beats</a> <ul><li><a href="/wiki/Beats_Pill" title="Beats Pill">Pill</a></li></ul></li> <li><a href="/wiki/HomePod" title="HomePod">HomePod</a> <ul><li><a href="/wiki/HomePod_Mini" title="HomePod Mini">Mini</a></li></ul></li> <li><a href="/wiki/Apple_silicon" title="Apple silicon">Silicon</a></li> <li><a href="/wiki/Apple_TV" title="Apple TV">TV</a></li> <li><a href="/wiki/Apple_Vision_Pro" title="Apple Vision Pro">Vision Pro</a></li> <li><a href="/wiki/Apple_Watch" title="Apple Watch">Watch</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Apple_Inc._software" title="Category:Apple Inc. software">Software</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th id="Operatingsystems" scope="row" class="navbox-group" style="width:1%"><a href="/wiki/List_of_Apple_operating_systems" title="List of Apple operating systems">Operating<br />systems</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/IOS" title="IOS">iOS</a> / <a href="/wiki/IPadOS" title="IPadOS">iPadOS</a> <ul><li><a href="/wiki/List_of_iPhone_models" title="List of iPhone models">iPhones</a></li> <li><a href="/wiki/List_of_iPad_models" title="List of iPad models">iPads</a></li> <li><a href="/wiki/IOS_version_history" title="IOS version history">iOS history</a></li> <li><a href="/wiki/IPadOS_version_history" title="IPadOS version history">iPadOS history</a></li> <li><a href="/wiki/Pre-installed_iOS_apps" class="mw-redirect" title="Pre-installed iOS apps">Apps</a></li></ul></li> <li><a href="/wiki/MacOS" title="MacOS">macOS</a> <ul><li><a href="/wiki/MacOS_version_history" title="MacOS version history">History</a></li> <li><a href="/wiki/MacOS_Server" class="mw-redirect" title="MacOS Server">Server</a></li></ul></li> <li><a href="/wiki/TvOS" title="TvOS">tvOS</a></li> <li><a href="/wiki/WatchOS" title="WatchOS">watchOS</a></li> <li><a href="/wiki/BridgeOS" title="BridgeOS">bridgeOS</a></li> <li><a href="/wiki/Darwin_(operating_system)" title="Darwin (operating system)">Darwin</a></li> <li><i><a href="/wiki/Classic_Mac_OS" title="Classic Mac OS">Classic Mac OS</a></i></li> <li><a href="/wiki/VisionOS" title="VisionOS">visionOS</a></li></ul> </div></td></tr><tr><td colspan="2" class="navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/CarPlay" title="CarPlay">CarPlay</a></li> <li><a href="/wiki/Classroom_(Apple)" title="Classroom (Apple)">Classroom</a></li> <li><a href="/wiki/HomeKit" title="HomeKit">HomeKit</a></li> <li><a href="/wiki/Core_Foundation" title="Core Foundation">Core Foundation</a></li> <li><a href="/wiki/Apple_Developer_Tools" title="Apple Developer Tools">Developer Tools</a></li> <li><a href="/wiki/FileMaker" title="FileMaker">FileMaker</a></li> <li><a href="/wiki/Final_Cut_Pro" title="Final Cut Pro">Final Cut Pro</a> <ul><li><a href="/wiki/Final_Cut_Pro_X" class="mw-redirect" title="Final Cut Pro X">X</a></li> <li><a href="/wiki/Compressor_(software)" title="Compressor (software)">Compressor</a></li> <li><a href="/wiki/Motion_(software)" title="Motion (software)">Motion</a></li></ul></li> <li><a href="/wiki/Logic_Pro" title="Logic Pro">Logic Pro</a> <ul><li><a href="/wiki/MainStage_(software)" title="MainStage (software)">MainStage</a></li></ul></li> <li><i><a href="/wiki/ILife" title="ILife">iLife</a></i> <ul><li><a href="/wiki/GarageBand" title="GarageBand">GarageBand</a></li> <li><a href="/wiki/IMovie" title="IMovie">iMovie</a></li> <li><i><a href="/wiki/IPhoto" title="IPhoto">iPhoto</a></i></li></ul></li> <li><a href="/wiki/ITunes" title="ITunes">iTunes</a></li> <li><a href="/wiki/IWork" title="IWork">iWork</a> <ul><li><a href="/wiki/Keynote_(presentation_software)" title="Keynote (presentation software)">Keynote</a></li> <li><a href="/wiki/Numbers_(spreadsheet)" title="Numbers (spreadsheet)">Numbers</a></li> <li><a href="/wiki/Pages_(word_processor)" title="Pages (word processor)">Pages</a></li></ul></li> <li><a href="/wiki/Apple_Mail" title="Apple Mail">Mail</a></li> <li><a href="/wiki/QuickTime" title="QuickTime">QuickTime</a></li> <li><a href="/wiki/Safari_(web_browser)" title="Safari (web browser)">Safari</a></li> <li><a href="/wiki/SceneKit" title="SceneKit">SceneKit</a></li> <li><a href="/wiki/Shazam_(music_app)" title="Shazam (music app)">Shazam</a></li> <li><a href="/wiki/Siri" title="Siri">Siri</a></li> <li><a href="/wiki/Swift_(programming_language)" title="Swift (programming language)">Swift</a></li> <li><a href="/wiki/Xcode" title="Xcode">Xcode</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Apple_Inc._services" title="Category:Apple Inc. services">Services</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Financial</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Apple_Card" title="Apple Card">Card</a></li> <li><a href="/wiki/Apple_Pay" title="Apple Pay">Pay</a></li> <li><a href="/wiki/Apple_Wallet" title="Apple Wallet">Wallet</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Media</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Apple_Arcade" title="Apple Arcade">Arcade</a></li> <li><a href="/wiki/Apple_Books" title="Apple Books">Books</a></li> <li><a href="/wiki/Apple_Music" title="Apple Music">Music</a> <ul><li><a href="/wiki/Apple_Music_1" title="Apple Music 1">1</a></li> <li><i><a href="/wiki/Beats_Music" title="Beats Music">Beats Music</a></i></li> <li><a href="/wiki/Apple_Music_Up_Next" title="Apple Music Up Next">Up Next</a></li> <li><i><a href="/wiki/Apple_Music_Festival" title="Apple Music Festival">Festival</a></i></li> <li><i><a href="/wiki/ITunes_Radio" title="ITunes Radio">iTunes Radio</a></i></li> <li><a href="/wiki/Music_(app)" title="Music (app)">App</a></li></ul></li> <li><a href="/wiki/Apple_News" title="Apple News">News</a> <ul><li><i><a href="/wiki/Newsstand_(software)" title="Newsstand (software)">Newsstand</a></i></li></ul></li> <li><a href="/wiki/Apple_Podcasts" title="Apple Podcasts">Podcasts</a></li> <li><a href="/wiki/Apple_TV_app" title="Apple TV app">TV</a> <ul><li><a href="/wiki/Apple_TV%2B" title="Apple TV+">+</a></li> <li><a href="/wiki/List_of_Apple_TV%2B_original_programming" title="List of Apple TV+ original programming">originals</a></li> <li><a href="/wiki/MLS_Season_Pass" title="MLS Season Pass">MLS Season Pass</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Communication</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/FaceTime" title="FaceTime">FaceTime</a></li> <li><a href="/wiki/Walkie-Talkie_(Apple)" class="mw-redirect" title="Walkie-Talkie (Apple)">Walkie-Talkie</a></li> <li><a href="/wiki/IMessage" title="IMessage">iMessage</a> <ul><li><i><a href="/wiki/IChat" title="IChat">iChat</a></i></li> <li><a href="/wiki/Messages_(Apple)" title="Messages (Apple)">App</a></li></ul></li> <li><a href="/wiki/Game_Center" title="Game Center">Game Center</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Retail and<br />digital sales</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/App_Store_(Apple)" title="App Store (Apple)">App Store</a> <ul><li><a href="/wiki/Mac_App_Store" title="Mac App Store">macOS</a></li></ul></li> <li><a href="/wiki/ITunes_Store" title="ITunes Store">iTunes Store</a> <ul><li><a href="/wiki/ITunes_Connect" title="ITunes Connect">Connect</a></li></ul></li> <li><a href="/wiki/Apple_Store" title="Apple Store">Store</a> <ul><li><a href="/wiki/Apple_Fifth_Avenue" title="Apple Fifth Avenue">Fifth Avenue</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Support</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/AppleCare%2B" title="AppleCare+">AppleCare+</a></li> <li><a href="/wiki/Apple_Authorized_Service_Provider" title="Apple Authorized Service Provider">AASP</a></li> <li><a href="/wiki/Apple_certification_programs" title="Apple certification programs">Certifications</a></li> <li><a href="/wiki/Genius_Bar" title="Genius Bar">Genius Bar</a></li> <li><i><a href="/wiki/ProCare" title="ProCare">ProCare</a></i></li> <li><i><a href="/wiki/One_to_One_(Apple)" title="One to One (Apple)">One to One</a></i></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Apple_Account" title="Apple Account">Apple Account</a> (formerly <i>Apple ID</i>) <ul><li><a href="/wiki/Sign_in_with_Apple" title="Sign in with Apple">Sign in with Apple</a></li></ul></li> <li><a href="/wiki/Apple_One" title="Apple One">One</a></li> <li><a href="/wiki/Apple_Developer" title="Apple Developer">Developer</a> <ul><li><i><a href="/wiki/IAd" title="IAd">iAd</a></i></li> <li><a href="/wiki/TestFlight" title="TestFlight">TestFlight</a></li> <li><a href="/wiki/Worldwide_Developers_Conference" title="Worldwide Developers Conference">WWDC</a></li></ul></li> <li><a href="/wiki/ICloud" title="ICloud">iCloud</a> <ul><li><i><a href="/wiki/MobileMe" title="MobileMe">MobileMe</a></i></li></ul></li> <li><a href="/wiki/Find_My" title="Find My">Find My</a></li> <li><a href="/wiki/Fitness_(Apple)" title="Fitness (Apple)">Fitness</a></li> <li><a href="/wiki/Photos_(Apple)" title="Photos (Apple)">Photos</a></li> <li><a href="/wiki/Apple_Maps" title="Apple Maps">Maps</a> <ul><li><a href="/wiki/Flyover_(Apple_Maps)" title="Flyover (Apple Maps)">Flyover</a></li> <li><a href="/wiki/Look_Around_(Apple)" title="Look Around (Apple)">Look Around</a></li></ul></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Companies</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Apple_Inc._subsidiaries" title="Category:Apple Inc. subsidiaries">Subsidiaries</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Anobit" title="Anobit">Anobit</a></li> <li><a href="/wiki/Apple_IMC" title="Apple IMC">Apple IMC</a></li> <li><a href="/wiki/Apple_Studios" title="Apple Studios">Apple Studios</a></li> <li><a href="/wiki/Beats_Electronics" title="Beats Electronics">Beats</a></li> <li><a href="/wiki/Beddit" title="Beddit">Beddit</a></li> <li><a href="/wiki/Braeburn_Capital" title="Braeburn Capital">Braeburn Capital</a></li> <li><a href="/wiki/Claris" title="Claris">Claris</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Apple_Inc._acquisitions" title="Category:Apple Inc. acquisitions">Acquisitions</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/List_of_mergers_and_acquisitions_by_Apple" title="List of mergers and acquisitions by Apple">Completed</a> <ul><li><a href="/wiki/Anobit" title="Anobit">Anobit</a></li> <li><i><a href="/wiki/AuthenTec" title="AuthenTec">AuthenTec</a></i></li> <li><a href="/wiki/Beats_Electronics" title="Beats Electronics">Beats</a></li> <li><a href="/wiki/Beddit" title="Beddit">Beddit</a></li> <li><a href="/wiki/BIS_Records" title="BIS Records">BIS Records</a></li> <li><i><a href="/wiki/Cue_(search_engine)" title="Cue (search engine)">Cue</a></i></li> <li><i><a href="/wiki/EditGrid" title="EditGrid">EditGrid</a></i></li> <li><i><a href="/wiki/Emagic" title="Emagic">Emagic</a></i></li> <li><i><a href="/wiki/FingerWorks" title="FingerWorks">FingerWorks</a></i></li> <li><i><a href="/wiki/Intrinsity" title="Intrinsity">Intrinsity</a></i></li> <li><i><a href="/wiki/InVisage_Technologies" title="InVisage Technologies">InVisage Technologies</a></i></li> <li><i><a href="/wiki/The_Keyboard_Company" title="The Keyboard Company">The Keyboard Company</a></i></li> <li><i><a href="/wiki/Lala_(website)" title="Lala (website)">Lala</a></i></li> <li><i><a href="/wiki/Metaio" title="Metaio">Metaio</a></i></li> <li><i><a href="/wiki/NeXT" title="NeXT">NeXT</a></i></li> <li><i><a href="/wiki/Nothing_Real" title="Nothing Real">Nothing Real</a></i></li> <li><i><a href="/wiki/P.A._Semi" title="P.A. Semi">P.A. Semi</a></i></li> <li><i><a href="/wiki/Power_Computing_Corporation" title="Power Computing Corporation">Power Computing</a></i></li> <li><i><a href="/wiki/PrimeSense" title="PrimeSense">PrimeSense</a></i></li> <li><a href="/wiki/Shazam_(music_app)" title="Shazam (music app)">Shazam Entertainment Limited</a></li> <li><a href="/wiki/Siri" title="Siri">Siri</a></li> <li><i><a href="/wiki/Texture_(app)" title="Texture (app)">Texture</a></i></li> <li><i><a href="/wiki/Topsy_Labs" title="Topsy Labs">Topsy</a></i></li></ul></li> <li>Potential <ul><li><a href="/wiki/Potential_acquisition_of_Disney_by_Apple" title="Potential acquisition of Disney by Apple">Disney</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Apple_Inc._partnerships" title="Category:Apple Inc. partnerships">Partnerships</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><i><a href="/wiki/AIM_alliance" title="AIM alliance">AIM alliance</a></i> <ul><li><i><a href="/wiki/Kaleida_Labs" title="Kaleida Labs">Kaleida Labs</a></i></li> <li><i><a href="/wiki/Taligent" title="Taligent">Taligent</a></i></li></ul></li> <li><a href="/wiki/Akamai_Technologies" title="Akamai Technologies">Akamai</a></li> <li><a href="/wiki/Arm_Holdings" title="Arm Holdings">Arm</a></li> <li><a href="/wiki/DiDi" title="DiDi">DiDi</a></li> <li><i><a href="/wiki/Digital_Ocean" title="Digital Ocean">Digital Ocean</a></i></li> <li><a href="/wiki/IFund" title="IFund">iFund</a></li> <li><a href="/wiki/Imagination_Technologies" title="Imagination Technologies">Imagination</a></li> <li><a href="/wiki/Rockstar_Consortium" title="Rockstar Consortium">Rockstar Consortium</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Apple_Inc._advertising" title="Apple Inc. advertising">Advertising</a> <ul><li>"<a href="/wiki/1984_(advertisement)" title="1984 (advertisement)">1984</a>"</li> <li>"<a href="/wiki/Think_different" title="Think different">Think different</a>"</li> <li>"<a href="/wiki/Get_a_Mac" title="Get a Mac">Get a Mac</a>"</li> <li><a href="/wiki/IPod_advertising" title="IPod advertising">iPod</a></li> <li><a href="/wiki/Product_Red" title="Product Red">Product Red</a></li></ul></li> <li><a href="/wiki/Apple_ecosystem" title="Apple ecosystem">Ecosystem</a></li> <li><a href="/wiki/List_of_Apple_Inc._media_events" title="List of Apple Inc. media events">Events</a></li> <li><a href="/wiki/Criticism_of_Apple_Inc." title="Criticism of Apple Inc.">Criticism</a> <ul><li><a href="/wiki/Right_to_repair" title="Right to repair">Right to repair</a></li> <li><a href="/wiki/Apple%27s_EU_tax_dispute" title="Apple&#39;s EU tax dispute">Tax</a></li></ul></li> <li>Headquarters <ul><li><a href="/wiki/Apple_Campus" class="mw-redirect" title="Apple Campus">Campus</a></li> <li><a href="/wiki/Apple_Park" title="Apple Park">Park</a></li></ul></li> <li><a href="/wiki/Apple_University" title="Apple University">University</a></li> <li><a href="/wiki/Apple_Inc._design_motifs" title="Apple Inc. design motifs">Design</a> <ul><li><a href="/wiki/Apple_Industrial_Design_Group" title="Apple Industrial Design Group">IDg</a></li> <li><a href="/wiki/Typography_of_Apple_Inc." title="Typography of Apple Inc.">Typography</a></li> <li><a href="/wiki/Designed_by_Apple_in_California" title="Designed by Apple in California">Book</a></li></ul></li> <li><a href="/wiki/History_of_Apple_Inc." title="History of Apple Inc.">History</a> <ul><li><a href="/wiki/List_of_Apple_codenames" title="List of Apple codenames">Codenames</a></li> <li><a href="/wiki/Apple_FileWare" title="Apple FileWare">Apple FileWare</a></li></ul></li> <li><a href="/wiki/Apple_community" title="Apple community">Community</a> <ul><li><a href="/wiki/AppleMasters" title="AppleMasters">AppleMasters</a></li></ul></li> <li><a href="/wiki/Litigation_involving_Apple_Inc." title="Litigation involving Apple Inc.">Litigation</a> <ul><li><a href="/wiki/United_States_v._Apple_(2024)" title="United States v. Apple (2024)">Antitrust</a></li> <li><a href="/wiki/High-Tech_Employee_Antitrust_Litigation" title="High-Tech Employee Antitrust Litigation">Non-recruiting agreements</a></li> <li><a href="/wiki/United_States_v._Apple_(2012)" title="United States v. Apple (2012)">Price-fixing ebooks</a></li> <li><a href="/wiki/FBI%E2%80%93Apple_encryption_dispute" class="mw-redirect" title="FBI–Apple encryption dispute">FBI encryption dispute</a></li> <li><a href="/wiki/Epic_Games_v._Apple" title="Epic Games v. Apple">Epic Games</a></li></ul></li> <li><a href="/wiki/IOS_app_approvals" title="IOS app approvals">iOS app approvals</a></li> <li><a href="/wiki/Apple_and_unions" class="mw-redirect" title="Apple and unions">Unions</a> <ul><li><a href="/wiki/AppleToo" title="AppleToo">#AppleToo</a></li></ul></li> <li><a href="/wiki/List_of_depictions_of_Steve_Jobs" title="List of depictions of Steve Jobs">Depictions of Steve Jobs</a></li> <li><a href="/wiki/Linux_on_Apple_devices" title="Linux on Apple devices">Linux</a> <ul><li><a href="/wiki/Asahi_Linux" title="Asahi Linux">Asahi Linux</a></li> <li><a href="/wiki/IPodLinux" title="IPodLinux">iPodLinux</a></li></ul></li> <li><a href="/wiki/Apple_car_project" title="Apple car project">Car project</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">People</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Apple_Inc._executives" title="Category:Apple Inc. executives">Executives</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Current</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Tim_Cook" title="Tim Cook">Tim Cook</a> (CEO)</li> <li><a href="/wiki/Jeff_Williams_(Apple)" title="Jeff Williams (Apple)">Jeff Williams</a> (COO)</li> <li><a href="/wiki/Luca_Maestri" title="Luca Maestri">Luca Maestri</a> (CFO)</li> <li><a href="/wiki/Katherine_L._Adams" class="mw-redirect" title="Katherine L. Adams">Katherine Adams</a> (General Counsel)</li> <li><a href="/wiki/Eddy_Cue" title="Eddy Cue">Eddy Cue</a></li> <li><a href="/wiki/Craig_Federighi" title="Craig Federighi">Craig Federighi</a></li> <li><a href="/wiki/Isabel_Ge_Mahe" title="Isabel Ge Mahe">Isabel Ge Mahe</a></li> <li><a href="/wiki/John_Giannandrea" title="John Giannandrea">John Giannandrea</a></li> <li><a href="/wiki/Lisa_P._Jackson" title="Lisa P. Jackson">Lisa Jackson</a></li> <li><a href="/wiki/Greg_Joswiak" title="Greg Joswiak">Greg Joswiak</a></li> <li><a href="/wiki/Sabih_Khan" title="Sabih Khan">Sabih Khan</a></li> <li><a href="/wiki/Deirdre_O%27Brien" title="Deirdre O&#39;Brien">Deirdre O'Brien</a></li> <li><a href="/wiki/Dan_Riccio" title="Dan Riccio">Dan Riccio</a></li> <li><a href="/wiki/Phil_Schiller" title="Phil Schiller">Phil Schiller</a></li> <li><a href="/wiki/Johny_Srouji" title="Johny Srouji">Johny Srouji</a></li> <li><a href="/wiki/John_Ternus" title="John Ternus">John Ternus</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Former</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Michael_Scott_(Apple)" title="Michael Scott (Apple)">Michael Scott</a> (CEO)</li> <li><a href="/wiki/Mike_Markkula" title="Mike Markkula">Mike Markkula</a> (CEO)</li> <li><a href="/wiki/John_Sculley" title="John Sculley">John Sculley</a> (CEO)</li> <li><a href="/wiki/Michael_Spindler" title="Michael Spindler">Michael Spindler</a> (CEO)</li> <li><a href="/wiki/Gil_Amelio" title="Gil Amelio">Gil Amelio</a> (CEO)</li> <li><a href="/wiki/Steve_Jobs" title="Steve Jobs">Steve Jobs</a> (CEO)</li> <li><a href="/wiki/Jony_Ive" title="Jony Ive">Jony Ive</a> (CDO)</li> <li><a href="/wiki/Angela_Ahrendts" title="Angela Ahrendts">Angela Ahrendts</a></li> <li><a href="/wiki/Fred_D._Anderson" title="Fred D. Anderson">Fred D. Anderson</a></li> <li><a href="/wiki/John_Browett" title="John Browett">John Browett</a></li> <li><a href="/wiki/Guerrino_De_Luca" title="Guerrino De Luca">Guerrino De Luca</a></li> <li><a href="/wiki/Paul_Deneve" title="Paul Deneve">Paul Deneve</a></li> <li><a href="/wiki/Al_Eisenstat" title="Al Eisenstat">Al Eisenstat</a></li> <li><a href="/wiki/Tony_Fadell" title="Tony Fadell">Tony Fadell</a></li> <li><a href="/wiki/Scott_Forstall" title="Scott Forstall">Scott Forstall</a></li> <li><a href="/wiki/Ellen_Hancock" title="Ellen Hancock">Ellen Hancock</a></li> <li><a href="/wiki/Nancy_R._Heinen" title="Nancy R. Heinen">Nancy R. Heinen</a></li> <li><a href="/wiki/Ron_Johnson_(businessman)" title="Ron Johnson (businessman)">Ron Johnson</a></li> <li><a href="/wiki/David_Nagel" title="David Nagel">David Nagel</a></li> <li><a href="/wiki/Peter_Oppenheimer" title="Peter Oppenheimer">Peter Oppenheimer</a></li> <li><a href="/wiki/Mark_Papermaster" title="Mark Papermaster">Mark Papermaster</a></li> <li><a href="/wiki/Jon_Rubinstein" title="Jon Rubinstein">Jon Rubinstein</a></li> <li><a href="/wiki/Bertrand_Serlet" title="Bertrand Serlet">Bertrand Serlet</a></li> <li><a href="/wiki/Bruce_Sewell" title="Bruce Sewell">Bruce Sewell</a></li> <li><a href="/wiki/Sina_Tamaddon" title="Sina Tamaddon">Sina Tamaddon</a></li> <li><a href="/wiki/Avie_Tevanian" title="Avie Tevanian">Avie Tevanian</a></li> <li><a href="/wiki/Steve_Wozniak" title="Steve Wozniak">Steve Wozniak</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Directors_of_Apple_Inc." title="Category:Directors of Apple Inc.">Board of<br />directors</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Current</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Arthur_D._Levinson" title="Arthur D. Levinson">Arthur D. Levinson</a> (Chairman)</li> <li><a href="/wiki/Tim_Cook" title="Tim Cook">Tim Cook</a> (CEO)</li> <li><a href="/wiki/James_A._Bell" title="James A. Bell">James A. Bell</a></li> <li><a href="/wiki/Alex_Gorsky" title="Alex Gorsky">Alex Gorsky</a></li> <li><a href="/wiki/Andrea_Jung" title="Andrea Jung">Andrea Jung</a></li> <li><a href="/wiki/Ronald_Sugar" title="Ronald Sugar">Ronald D. Sugar</a></li> <li><a href="/wiki/Susan_Wagner" title="Susan Wagner">Susan L. Wagner</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Former</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Mike_Markkula" title="Mike Markkula">Mike Markkula</a> (Chairman)</li> <li><a href="/wiki/John_Sculley" title="John Sculley">John Sculley</a> (Chairman)</li> <li><a href="/wiki/Steve_Jobs" title="Steve Jobs">Steve Jobs</a> (Chairman)</li> <li><a href="/wiki/Gil_Amelio" title="Gil Amelio">Gil Amelio</a></li> <li><a href="/wiki/Fred_D._Anderson" title="Fred D. Anderson">Fred D. Anderson</a></li> <li><a href="/wiki/Bill_Campbell_(business_executive)" title="Bill Campbell (business executive)">Bill Campbell</a></li> <li><a href="/wiki/Mickey_Drexler" title="Mickey Drexler">Mickey Drexler</a></li> <li><a href="/wiki/Al_Eisenstat" title="Al Eisenstat">Al Eisenstat</a></li> <li><a href="/wiki/Larry_Ellison" title="Larry Ellison">Larry Ellison</a></li> <li><a href="/wiki/Al_Gore" title="Al Gore">Al Gore</a></li> <li><a href="/wiki/Bob_Iger" title="Bob Iger">Robert A. Iger</a></li> <li><a href="/wiki/Delano_Lewis" title="Delano Lewis">Delano Lewis</a></li> <li><a href="/wiki/Arthur_Rock" title="Arthur Rock">Arthur Rock</a></li> <li><a href="/wiki/Eric_Schmidt" title="Eric Schmidt">Eric Schmidt</a></li> <li><a href="/wiki/Michael_Scott_(Apple)" title="Michael Scott (Apple)">Michael Scott</a></li> <li><a href="/wiki/Michael_Spindler" title="Michael Spindler">Michael Spindler</a></li> <li><a href="/wiki/Edgar_S._Woolard_Jr." title="Edgar S. Woolard Jr.">Edgar S. Woolard Jr.</a></li> <li><a href="/wiki/Jerry_York_(businessman)" title="Jerry York (businessman)">Jerry York</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Founders</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Steve_Jobs" title="Steve Jobs">Steve Jobs</a></li> <li><a href="/wiki/Steve_Wozniak" title="Steve Wozniak">Steve Wozniak</a></li> <li><a href="/wiki/Ronald_Wayne" title="Ronald Wayne">Ronald Wayne</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><td class="navbox-abovebelow" colspan="2"><div> <ul><li><i>Italics</i> indicate discontinued products, services, or defunct companies.</li> <li><span class="noviewer" typeof="mw:File"><span title="Category"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/16px-Symbol_category_class.svg.png" decoding="async" width="16" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/23px-Symbol_category_class.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/31px-Symbol_category_class.svg.png 2x" data-file-width="180" data-file-height="185" /></span></span> <a href="/wiki/Category:Apple_Inc." title="Category:Apple Inc.">Category</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"></div><div role="navigation" class="navbox" aria-labelledby="Apple-related_navigation_boxes" style="padding:3px"><table class="nowraplinks mw-collapsible mw-collapsed navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2" style="background:#e8e8ff;"><div id="Apple-related_navigation_boxes" style="font-size:114%;margin:0 4em">Apple-related navigation boxes</div></th></tr><tr><td colspan="2" class="navbox-list navbox-odd" style="width:100%;padding:0;font-size:114%"><div style="padding:0px"> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"></div><div role="navigation" class="navbox" aria-labelledby="Key_figures_in_the_history_of_Apple_Inc." style="padding:3px"><table class="nowraplinks mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Apple_celeb" title="Template:Apple celeb"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Apple_celeb" title="Template talk:Apple celeb"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Apple_celeb" title="Special:EditPage/Template:Apple celeb"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Key_figures_in_the_history_of_Apple_Inc." style="font-size:114%;margin:0 4em">Key figures in the <a href="/wiki/History_of_Apple_Inc." title="History of Apple Inc.">history of Apple Inc.</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">Founders</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Steve_Jobs" title="Steve Jobs">Steve Jobs</a></li> <li><a href="/wiki/Steve_Wozniak" title="Steve Wozniak">Steve Wozniak</a></li> <li><a href="/wiki/Ronald_Wayne" title="Ronald Wayne">Ronald Wayne</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">CEOs</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Michael_Scott_(Apple)" title="Michael Scott (Apple)">Michael Scott</a> (1977–1981)</li> <li><a href="/wiki/Mike_Markkula" title="Mike Markkula">Mike Markkula</a> (1981–1983)</li> <li><a href="/wiki/John_Sculley" title="John Sculley">John Sculley</a> (1983–1993)</li> <li><a href="/wiki/Michael_Spindler" title="Michael Spindler">Michael Spindler</a> (1993–1996)</li> <li><a href="/wiki/Gil_Amelio" title="Gil Amelio">Gil Amelio</a> (1996–1997)</li> <li><a href="/wiki/Steve_Jobs" title="Steve Jobs">Steve Jobs</a> (1997–2011)</li> <li><a href="/wiki/Tim_Cook" title="Tim Cook">Tim Cook</a> (2011–present)</li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Current<br />employees</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Katherine_L._Adams" class="mw-redirect" title="Katherine L. Adams">Katherine L. Adams</a></li> <li><a href="/wiki/Tim_Cook" title="Tim Cook">Tim Cook</a></li> <li><a href="/wiki/Eddy_Cue" title="Eddy Cue">Eddy Cue</a></li> <li><a href="/wiki/Chris_Espinosa" title="Chris Espinosa">Chris Espinosa</a></li> <li><a href="/wiki/Craig_Federighi" title="Craig Federighi">Craig Federighi</a></li> <li><a href="/wiki/Dominic_Giampaolo" title="Dominic Giampaolo">Dominic Giampaolo</a></li> <li><a href="/wiki/John_Giannandrea" title="John Giannandrea">John Giannandrea</a></li> <li><a href="/wiki/Lisa_P._Jackson" title="Lisa P. Jackson">Lisa P. Jackson</a></li> <li><a href="/wiki/Greg_Joswiak" title="Greg Joswiak">Greg Joswiak</a></li> <li><a href="/wiki/Luca_Maestri" title="Luca Maestri">Luca Maestri</a></li> <li><a href="/wiki/Bob_Mansfield" title="Bob Mansfield">Bob Mansfield</a></li> <li><a href="/wiki/Dan_Riccio" title="Dan Riccio">Dan Riccio</a></li> <li><a href="/wiki/Phil_Schiller" title="Phil Schiller">Phil Schiller</a></li> <li><a href="/wiki/Johny_Srouji" title="Johny Srouji">Johny Srouji</a></li> <li><a href="/wiki/John_Ternus" title="John Ternus">John Ternus</a></li> <li><a href="/wiki/Bud_Tribble" title="Bud Tribble">Bud Tribble</a></li> <li><a href="/wiki/Jeff_Williams_(Apple)" title="Jeff Williams (Apple)">Jeff Williams</a></li> <li><a href="/wiki/Steve_Wozniak" title="Steve Wozniak">Steve Wozniak</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Former<br />employees</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Gil_Amelio" title="Gil Amelio">Gil Amelio</a></li> <li><a href="/wiki/Angela_Ahrendts" title="Angela Ahrendts">Angela Ahrendts</a></li> <li><a href="/wiki/Fred_D._Anderson" title="Fred D. Anderson">Fred D. Anderson</a></li> <li><a href="/wiki/Bill_Atkinson" title="Bill Atkinson">Bill Atkinson</a></li> <li><a href="/wiki/Susan_Barnes_(computing)" title="Susan Barnes (computing)">Susan Barnes</a></li> <li><a href="/wiki/Chrisann_Brennan" title="Chrisann Brennan">Chrisann Brennan</a></li> <li><a href="/wiki/Steve_Capps" title="Steve Capps">Steve Capps</a></li> <li><a href="/wiki/Satjiv_S._Chahil" title="Satjiv S. Chahil">Satjiv S. Chahil</a></li> <li><a href="/wiki/George_Crow" title="George Crow">George Crow</a></li> <li><a href="/wiki/Tony_Fadell" title="Tony Fadell">Tony Fadell</a></li> <li><a href="/wiki/Bill_Fernandez" title="Bill Fernandez">Bill Fernandez</a></li> <li><a href="/wiki/Scott_Forstall" title="Scott Forstall">Scott Forstall</a></li> <li><a href="/wiki/Jean-Louis_Gass%C3%A9e" title="Jean-Louis Gassée">Jean-Louis Gassée</a></li> <li><a href="/wiki/Ellen_Hancock" title="Ellen Hancock">Ellen Hancock</a></li> <li><a href="/wiki/Nancy_R._Heinen" title="Nancy R. Heinen">Nancy R. Heinen</a></li> <li><a href="/wiki/Andy_Hertzfeld" title="Andy Hertzfeld">Andy Hertzfeld</a></li> <li><a href="/wiki/Joanna_Hoffman" title="Joanna Hoffman">Joanna Hoffman</a></li> <li><a href="/wiki/Rod_Holt" title="Rod Holt">Rod Holt</a></li> <li><a href="/wiki/Bruce_Horn" title="Bruce Horn">Bruce Horn</a></li> <li><a href="/wiki/Jony_Ive" title="Jony Ive">Jony Ive</a></li> <li><a href="/wiki/Steve_Jobs" title="Steve Jobs">Steve Jobs</a></li> <li><a href="/wiki/Ron_Johnson_(businessman)" title="Ron Johnson (businessman)">Ron Johnson</a></li> <li><a href="/wiki/Susan_Kare" title="Susan Kare">Susan Kare</a></li> <li><a href="/wiki/Guy_Kawasaki" title="Guy Kawasaki">Guy Kawasaki</a></li> <li><a href="/wiki/Alan_Kay" title="Alan Kay">Alan Kay</a></li> <li><a href="/wiki/Daniel_Kottke" title="Daniel Kottke">Daniel Kottke</a></li> <li><a href="/wiki/Chris_Lattner" title="Chris Lattner">Chris Lattner</a></li> <li><a href="/wiki/Guerrino_De_Luca" title="Guerrino De Luca">Guerrino De Luca</a></li> <li><a href="/wiki/Mike_Markkula" title="Mike Markkula">Mike Markkula</a></li> <li><a href="/wiki/David_Nagel" title="David Nagel">David Nagel</a></li> <li><a href="/wiki/Ike_Nassi" title="Ike Nassi">Ike Nassi</a></li> <li><a href="/wiki/Don_Norman" title="Don Norman">Don Norman</a></li> <li><a href="/wiki/Peter_Oppenheimer" title="Peter Oppenheimer">Peter Oppenheimer</a></li> <li><a href="/wiki/Rich_Page" title="Rich Page">Rich Page</a></li> <li><a href="/wiki/Mark_Papermaster" title="Mark Papermaster">Mark Papermaster</a></li> <li><a href="/wiki/Jef_Raskin" title="Jef Raskin">Jef Raskin</a></li> <li><a href="/wiki/Jon_Rubinstein" title="Jon Rubinstein">Jon Rubinstein</a></li> <li><a href="/wiki/Michael_Scott_(Apple)" title="Michael Scott (Apple)">Michael Scott</a></li> <li><a href="/wiki/John_Sculley" title="John Sculley">John Sculley</a></li> <li><a href="/wiki/Bertrand_Serlet" title="Bertrand Serlet">Bertrand Serlet</a></li> <li><a href="/wiki/Bruce_Sewell" title="Bruce Sewell">Bruce Sewell</a></li> <li><a href="/wiki/Burrell_Smith" title="Burrell Smith">Burrell Smith</a></li> <li><a href="/wiki/Michael_Spindler" title="Michael Spindler">Michael Spindler</a></li> <li><a href="/wiki/Sina_Tamaddon" title="Sina Tamaddon">Sina Tamaddon</a></li> <li><a href="/wiki/Larry_Tesler" title="Larry Tesler">Larry Tesler</a></li> <li><a href="/wiki/Avie_Tevanian" title="Avie Tevanian">Avie Tevanian</a></li> <li><a href="/wiki/Ronald_Wayne" title="Ronald Wayne">Ronald Wayne</a></li> <li><a href="/wiki/Del_Yocam" title="Del Yocam">Del Yocam</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"></div><div role="navigation" class="navbox" aria-labelledby="Steve_Jobs" style="padding:3px"><table class="nowraplinks mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="3"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Steve_Jobs" title="Template:Steve Jobs"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Steve_Jobs" title="Template talk:Steve Jobs"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Steve_Jobs" title="Special:EditPage/Template:Steve Jobs"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Steve_Jobs" style="font-size:114%;margin:0 4em"><a href="/wiki/Steve_Jobs" title="Steve Jobs">Steve Jobs</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">Career</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Timeline_of_Steve_Jobs_media" title="Timeline of Steve Jobs media">Timeline</a></li> <li><a class="mw-selflink selflink">Apple Computer</a> <ul><li><a href="/wiki/History_of_Apple_Inc.#1975–1985:_Jobs_and_Wozniak" title="History of Apple Inc.">history</a></li></ul></li> <li><a href="/wiki/Macintosh#History" class="mw-redirect" title="Macintosh">Macintosh</a></li> <li><a href="/wiki/NeXT" title="NeXT">NeXT</a></li> <li><a href="/wiki/Pixar" title="Pixar">Pixar</a></li> <li><a href="/wiki/Steve_Jobs#Return_to_Apple" title="Steve Jobs">Return to Apple</a></li> <li>"<a href="/wiki/Thoughts_on_Flash" title="Thoughts on Flash">Thoughts on Flash</a>"</li></ul> </div></td><td class="noviewer navbox-image" rowspan="6" style="width:1px;padding:0 0 0 2px"><div><figure class="mw-halign-right" typeof="mw:File"><a href="/wiki/File:Steve_Jobs_Headshot_2010-CROP.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b9/Steve_Jobs_Headshot_2010-CROP.jpg/100px-Steve_Jobs_Headshot_2010-CROP.jpg" decoding="async" width="100" height="98" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b9/Steve_Jobs_Headshot_2010-CROP.jpg/150px-Steve_Jobs_Headshot_2010-CROP.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b9/Steve_Jobs_Headshot_2010-CROP.jpg/200px-Steve_Jobs_Headshot_2010-CROP.jpg 2x" data-file-width="3259" data-file-height="3194" /></a><figcaption></figcaption></figure></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Legacy</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/List_of_depictions_of_Steve_Jobs" title="List of depictions of Steve Jobs">Depictions</a></li> <li><a href="/wiki/Steve_Jobs#Honors_and_awards" title="Steve Jobs">Honors and public recognition</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Books about</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><i><a href="/wiki/The_Little_Kingdom" title="The Little Kingdom">The Little Kingdom</a></i> (1984)</li> <li><i><a href="/wiki/The_Second_Coming_of_Steve_Jobs" title="The Second Coming of Steve Jobs">The Second Coming of Steve Jobs</a></i> (2000)</li> <li><i><a href="/wiki/ICon" title="ICon">iCon</a></i> (2005)</li> <li><i><a href="/wiki/Steve_Jobs_(book)" title="Steve Jobs (book)">Steve Jobs</a></i> (2011)</li> <li><i><a href="/wiki/The_Bite_in_the_Apple" title="The Bite in the Apple">The Bite in the Apple</a></i> (2013)</li> <li><i><a href="/wiki/Becoming_Steve_Jobs" title="Becoming Steve Jobs">Becoming Steve Jobs</a></i> (2015)</li> <li><i><a href="/wiki/Designed_by_Apple_in_California" title="Designed by Apple in California">Designed by Apple in California</a></i> (2016)</li> <li><i><a href="/wiki/Small_Fry_(memoir)" title="Small Fry (memoir)">Small Fry</a></i> (2018)</li> <li><i><a href="/wiki/Make_Something_Wonderful" title="Make Something Wonderful">Make Something Wonderful</a></i> (2023)</li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Films about</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><i><a href="/wiki/Triumph_of_the_Nerds" title="Triumph of the Nerds">Triumph of the Nerds</a></i> (1996)</li> <li><i><a href="/wiki/Pirates_of_Silicon_Valley" title="Pirates of Silicon Valley">Pirates of Silicon Valley</a></i> (1999)</li> <li><i><a href="/wiki/Steve_Jobs:_The_Lost_Interview" title="Steve Jobs: The Lost Interview">Steve Jobs: The Lost Interview</a></i> (2012)</li> <li><i><a href="/wiki/ISteve" title="ISteve">ISteve</a></i> (2013)</li> <li><i><a href="/wiki/Jobs_(film)" title="Jobs (film)">Jobs</a></i> (2013)</li> <li><i><a href="/wiki/Steve_Jobs_(film)" title="Steve Jobs (film)">Steve Jobs</a></i> (2015)</li> <li><i><a href="/wiki/Steve_Jobs:_The_Man_in_the_Machine" title="Steve Jobs: The Man in the Machine">Steve Jobs: The Man in the Machine</a></i> (2015)</li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Family</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Laurene_Powell_Jobs" title="Laurene Powell Jobs">Laurene Powell Jobs</a> (wife)</li> <li><a href="/wiki/Mona_Simpson" title="Mona Simpson">Mona Simpson</a> (sister)</li> <li><a href="/wiki/Chrisann_Brennan" title="Chrisann Brennan">Chrisann Brennan</a> (mother of his first child)</li> <li><a href="/wiki/Lisa_Brennan-Jobs" title="Lisa Brennan-Jobs">Lisa Brennan-Jobs</a> (daughter)</li> <li><a href="/wiki/Eve_Jobs" title="Eve Jobs">Eve Jobs</a> (daughter)</li> <li><a href="/wiki/Reed_Jobs" title="Reed Jobs">Reed Jobs</a> (son)</li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Stevenote" title="Stevenote">Stevenote</a></li> <li><a href="/wiki/Reality_distortion_field" title="Reality distortion field">Reality distortion field</a></li> <li><a href="/wiki/Jackling_House" title="Jackling House">Jackling House</a></li> <li><i><a href="/wiki/The_(R)evolution_of_Steve_Jobs" title="The (R)evolution of Steve Jobs">The (R)evolution of Steve Jobs</a></i></li> <li><a href="/wiki/Seva_Foundation" title="Seva Foundation">Seva Foundation</a></li> <li><i><a href="/wiki/The_Son_of_a_Migrant_from_Syria" title="The Son of a Migrant from Syria">The Son of a Migrant from Syria</a></i> (2015 mural)</li> <li><a href="/wiki/Venus_(yacht)" title="Venus (yacht)"><i>Venus</i> yacht</a></li> <li><a href="/wiki/1984_(advertisement)" title="1984 (advertisement)"><i>1984</i> commercial</a></li> <li><a href="/wiki/Think_different" title="Think different">Think different</a></li> <li><a href="/wiki/Steve_Wozniak" title="Steve Wozniak">Steve Wozniak</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"></div><div role="navigation" class="navbox" aria-labelledby="Companies_of_the_Nasdaq-100_index" style="padding:3px"><table class="nowraplinks mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Nasdaq-100" title="Template:Nasdaq-100"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Nasdaq-100" title="Template talk:Nasdaq-100"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Nasdaq-100" title="Special:EditPage/Template:Nasdaq-100"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Companies_of_the_Nasdaq-100_index" style="font-size:114%;margin:0 4em">Companies of the <a href="/wiki/Nasdaq-100" title="Nasdaq-100">Nasdaq-100</a> index</div></th></tr><tr><td colspan="2" class="navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Adobe_Inc." title="Adobe Inc.">Adobe</a></li> <li><a href="/wiki/ADP_(company)" title="ADP (company)">ADP</a></li> <li><a href="/wiki/AMD" title="AMD">AMD</a></li> <li><a href="/wiki/Airbnb" title="Airbnb">Airbnb</a></li> <li><a href="/wiki/Alphabet_Inc." title="Alphabet Inc.">Alphabet</a></li> <li><a href="/wiki/Amazon_(company)" title="Amazon (company)">Amazon</a></li> <li><a href="/wiki/American_Electric_Power" title="American Electric Power">AEP</a></li> <li><a href="/wiki/Amgen" title="Amgen">Amgen</a></li> <li><a href="/wiki/Analog_Devices" title="Analog Devices">Analog Devices</a></li> <li><a href="/wiki/Ansys" title="Ansys">Ansys</a></li> <li><a class="mw-selflink selflink">Apple</a></li> <li><a href="/wiki/Applied_Materials" title="Applied Materials">Applied Materials</a></li> <li><a href="/wiki/Arm_Holdings" title="Arm Holdings">Arm</a></li> <li><a href="/wiki/ASML_Holding" title="ASML Holding">ASML</a></li> <li><a href="/wiki/AstraZeneca" title="AstraZeneca">AstraZeneca</a></li> <li><a href="/wiki/Atlassian" title="Atlassian">Atlassian</a></li> <li><a href="/wiki/Autodesk" title="Autodesk">Autodesk</a></li> <li><a href="/wiki/Baker_Hughes" title="Baker Hughes">Baker Hughes</a></li> <li><a href="/wiki/Biogen" title="Biogen">Biogen</a></li> <li><a href="/wiki/Booking_Holdings" title="Booking Holdings">Booking Holdings</a></li> <li><a href="/wiki/Broadcom" title="Broadcom">Broadcom</a></li> <li><a href="/wiki/Cadence_Design_Systems" title="Cadence Design Systems">Cadence</a></li> <li><a href="/wiki/CDW" title="CDW">CDW</a></li> <li><a href="/wiki/Charter_Communications" title="Charter Communications">Charter Communications</a></li> <li><a href="/wiki/Cintas" title="Cintas">Cintas</a></li> <li><a href="/wiki/Cisco" title="Cisco">Cisco</a></li> <li><a href="/wiki/Coca-Cola_Europacific_Partners" title="Coca-Cola Europacific Partners">Coca-Cola Europacific Partners</a></li> <li><a href="/wiki/Cognizant" title="Cognizant">Cognizant</a></li> <li><a href="/wiki/Comcast" title="Comcast">Comcast</a></li> <li><a href="/wiki/Constellation_Energy" title="Constellation Energy">Constellation Energy</a></li> <li><a href="/wiki/Copart" title="Copart">Copart</a></li> <li><a href="/wiki/CoStar_Group" title="CoStar Group">CoStar</a></li> <li><a href="/wiki/Costco" title="Costco">Costco</a></li> <li><a href="/wiki/CrowdStrike" title="CrowdStrike">CrowdStrike</a></li> <li><a href="/wiki/CSX_Corporation" title="CSX Corporation">CSX</a></li> <li><a href="/wiki/Datadog" title="Datadog">Datadog</a></li> <li><a href="/wiki/Dexcom" title="Dexcom">Dexcom</a></li> <li><a href="/wiki/Diamondback_Energy" title="Diamondback Energy">Diamondback Energy</a></li> <li><a href="/wiki/Dollar_Tree" title="Dollar Tree">Dollar Tree</a></li> <li><a href="/wiki/DoorDash" title="DoorDash">DoorDash</a></li> <li><a href="/wiki/Electronic_Arts" title="Electronic Arts">Electronic Arts</a></li> <li><a href="/wiki/Exelon" title="Exelon">Exelon</a></li> <li><a href="/wiki/Fastenal" title="Fastenal">Fastenal</a></li> <li><a href="/wiki/Fortinet" title="Fortinet">Fortinet</a></li> <li><a href="/wiki/GE_HealthCare" title="GE HealthCare">GE HealthCare</a></li> <li><a href="/wiki/Gilead_Sciences" title="Gilead Sciences">Gilead</a></li> <li><a href="/wiki/GlobalFoundries" title="GlobalFoundries">GlobalFoundries</a></li> <li><a href="/wiki/Honeywell" title="Honeywell">Honeywell</a></li> <li><a href="/wiki/Idexx_Laboratories" title="Idexx Laboratories">Idexx Laboratories</a></li> <li><a href="/wiki/Illumina,_Inc." title="Illumina, Inc.">Illumina</a></li> <li><a href="/wiki/Intel" title="Intel">Intel</a></li> <li><a href="/wiki/Intuit" title="Intuit">Intuit</a></li> <li><a href="/wiki/Intuitive_Surgical" title="Intuitive Surgical">Intuitive Surgical</a></li> <li><a href="/wiki/Keurig_Dr_Pepper" title="Keurig Dr Pepper">Keurig Dr Pepper</a></li> <li><a href="/wiki/KLA_Corporation" title="KLA Corporation">KLA</a></li> <li><a href="/wiki/Kraft_Heinz" title="Kraft Heinz">Kraft Heinz</a></li> <li><a href="/wiki/Lam_Research" title="Lam Research">Lam Research</a></li> <li><a href="/wiki/Linde_plc" title="Linde plc">Linde</a></li> <li><a href="/wiki/Lululemon_Athletica" title="Lululemon Athletica">Lululemon</a></li> <li><a href="/wiki/Marriott_International" title="Marriott International">Marriott International</a></li> <li><a href="/wiki/Marvell_Technology" title="Marvell Technology">Marvell</a></li> <li><a href="/wiki/Mercado_Libre" title="Mercado Libre">Mercado Libre</a></li> <li><a href="/wiki/Meta_Platforms" title="Meta Platforms">Meta</a></li> <li><a href="/wiki/Microchip_Technology" title="Microchip Technology">Microchip</a></li> <li><a href="/wiki/Micron_Technology" title="Micron Technology">Micron</a></li> <li><a href="/wiki/Microsoft" title="Microsoft">Microsoft</a></li> <li><a href="/wiki/Moderna" title="Moderna">Moderna</a></li> <li><a href="/wiki/Mondelez_International" title="Mondelez International">Mondelez International</a></li> <li><a href="/wiki/MongoDB_Inc." title="MongoDB Inc.">MongoDB</a></li> <li><a href="/wiki/Monster_Beverage" title="Monster Beverage">Monster Beverage</a></li> <li><a href="/wiki/Netflix,_Inc." title="Netflix, Inc.">Netflix</a></li> <li><a href="/wiki/Nvidia" title="Nvidia">Nvidia</a></li> <li><a href="/wiki/NXP_Semiconductors" title="NXP Semiconductors">NXP</a></li> <li><a href="/wiki/O%27Reilly_Auto_Parts" title="O&#39;Reilly Auto Parts">O'Reilly Auto Parts</a></li> <li><a href="/wiki/Old_Dominion_Freight_Line" title="Old Dominion Freight Line">Old Dominion</a></li> <li><a href="/wiki/Onsemi" title="Onsemi">onsemi</a></li> <li><a href="/wiki/Paccar" title="Paccar">Paccar</a></li> <li><a href="/wiki/Palo_Alto_Networks" title="Palo Alto Networks">Palo Alto Networks</a></li> <li><a href="/wiki/Paychex" title="Paychex">Paychex</a></li> <li><a href="/wiki/PayPal" title="PayPal">PayPal</a></li> <li><a href="/wiki/Pinduoduo" title="Pinduoduo">PDD Holdings</a></li> <li><a href="/wiki/PepsiCo" title="PepsiCo">PepsiCo</a></li> <li><a href="/wiki/Qualcomm" title="Qualcomm">Qualcomm</a></li> <li><a href="/wiki/Regeneron_Pharmaceuticals" title="Regeneron Pharmaceuticals">Regeneron</a></li> <li><a href="/wiki/Roper_Technologies" title="Roper Technologies">Roper Technologies</a></li> <li><a href="/wiki/Ross_Stores" title="Ross Stores">Ross Stores</a></li> <li><a href="/wiki/Starbucks" title="Starbucks">Starbucks</a></li> <li><a href="/wiki/Supermicro" title="Supermicro">Supermicro</a></li> <li><a href="/wiki/Synopsys" title="Synopsys">Synopsys</a></li> <li><a href="/wiki/Take-Two_Interactive" title="Take-Two Interactive">Take-Two Interactive</a></li> <li><a href="/wiki/T-Mobile_US" title="T-Mobile US">T-Mobile US</a></li> <li><a href="/wiki/Tesla,_Inc." title="Tesla, Inc.">Tesla</a></li> <li><a href="/wiki/Texas_Instruments" title="Texas Instruments">Texas Instruments</a></li> <li><a href="/wiki/The_Trade_Desk" title="The Trade Desk">Trade Desk</a></li> <li><a href="/wiki/Verisk_Analytics" title="Verisk Analytics">Verisk</a></li> <li><a href="/wiki/Vertex_Pharmaceuticals" title="Vertex Pharmaceuticals">Vertex</a></li> <li><a href="/wiki/Warner_Bros._Discovery" title="Warner Bros. Discovery">Warner Bros. Discovery</a></li> <li><a href="/wiki/Workday,_Inc." title="Workday, Inc.">Workday</a></li> <li><a href="/wiki/Xcel_Energy" title="Xcel Energy">Xcel Energy</a></li> <li><a href="/wiki/Zscaler" title="Zscaler">Zscaler</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"></div><div role="navigation" class="navbox" aria-labelledby="Components_of_the_Dow_Jones_Industrial_Average" style="padding:3px"><table class="nowraplinks mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Dow_Jones_Industrial_Average_companies" title="Template:Dow Jones Industrial Average companies"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Dow_Jones_Industrial_Average_companies" title="Template talk:Dow Jones Industrial Average companies"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Dow_Jones_Industrial_Average_companies" title="Special:EditPage/Template:Dow Jones Industrial Average companies"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Components_of_the_Dow_Jones_Industrial_Average" style="font-size:114%;margin:0 4em">Components of the <a href="/wiki/Dow_Jones_Industrial_Average" title="Dow Jones Industrial Average">Dow Jones Industrial Average</a></div></th></tr><tr><td colspan="2" class="navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/3M" title="3M">3M</a></li> <li><a href="/wiki/Amazon_(company)" title="Amazon (company)">Amazon</a></li> <li><a href="/wiki/American_Express" title="American Express">American Express</a></li> <li><a href="/wiki/Amgen" title="Amgen">Amgen</a></li> <li><a class="mw-selflink selflink">Apple</a></li> <li><a href="/wiki/Boeing" title="Boeing">Boeing</a></li> <li><a href="/wiki/Caterpillar_Inc." title="Caterpillar Inc.">Caterpillar</a></li> <li><a href="/wiki/Chevron_Corporation" title="Chevron Corporation">Chevron</a></li> <li><a href="/wiki/Cisco" title="Cisco">Cisco</a></li> <li><a href="/wiki/The_Coca-Cola_Company" title="The Coca-Cola Company">Coca-Cola</a></li> <li><a href="/wiki/The_Walt_Disney_Company" title="The Walt Disney Company">Disney</a></li> <li><a href="/wiki/Goldman_Sachs" title="Goldman Sachs">Goldman Sachs</a></li> <li><a href="/wiki/Home_Depot" title="Home Depot">Home Depot</a></li> <li><a href="/wiki/Honeywell" title="Honeywell">Honeywell</a></li> <li><a href="/wiki/IBM" title="IBM">IBM</a></li> <li><a href="/wiki/Johnson_%26_Johnson" title="Johnson &amp; Johnson">Johnson &amp; Johnson</a></li> <li><a href="/wiki/JPMorgan_Chase" title="JPMorgan Chase">JPMorgan Chase</a></li> <li><a href="/wiki/McDonald%27s" title="McDonald&#39;s">McDonald's</a></li> <li><a href="/wiki/Merck_%26_Co." title="Merck &amp; Co.">Merck</a></li> <li><a href="/wiki/Microsoft" title="Microsoft">Microsoft</a></li> <li><a href="/wiki/Nike,_Inc." title="Nike, Inc.">Nike</a></li> <li><a href="/wiki/Nvidia" title="Nvidia">Nvidia</a></li> <li><a href="/wiki/Procter_%26_Gamble" title="Procter &amp; Gamble">Procter &amp; Gamble</a></li> <li><a href="/wiki/Salesforce" title="Salesforce">Salesforce</a></li> <li><a href="/wiki/Sherwin-Williams" title="Sherwin-Williams">Sherwin-Williams</a></li> <li><a href="/wiki/The_Travelers_Companies" title="The Travelers Companies">Travelers</a></li> <li><a href="/wiki/UnitedHealth_Group" title="UnitedHealth Group">UnitedHealth</a></li> <li><a href="/wiki/Verizon" title="Verizon">Verizon</a></li> <li><a href="/wiki/Visa_Inc." title="Visa Inc.">Visa</a></li> <li><a href="/wiki/Walmart" title="Walmart">Walmart</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"></div><div role="navigation" class="navbox" aria-labelledby="Electronics_industry_in_the_United_States" style="padding:3px"><table class="nowraplinks hlist mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Electronics_industry_in_the_United_States" title="Template:Electronics industry in the United States"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Electronics_industry_in_the_United_States" title="Template talk:Electronics industry in the United States"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Electronics_industry_in_the_United_States" title="Special:EditPage/Template:Electronics industry in the United States"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Electronics_industry_in_the_United_States" style="font-size:114%;margin:0 4em"><a href="/wiki/Electronics_industry_in_the_United_States" class="mw-redirect" title="Electronics industry in the United States">Electronics industry in the United States</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">Companies</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Home_appliance" title="Home appliance">Home appliances</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a class="mw-selflink selflink">Apple</a></li> <li><a href="/wiki/Bose_Corporation" title="Bose Corporation">Bose</a></li> <li><a href="/wiki/Cisco" title="Cisco">Cisco</a></li> <li><a href="/wiki/Corsair_Gaming" title="Corsair Gaming">Corsair</a></li> <li><a href="/wiki/Dell" title="Dell">Dell</a></li> <li><a href="/wiki/Dolby_Laboratories" class="mw-redirect" title="Dolby Laboratories">Dolby Laboratories</a></li> <li><a href="/wiki/Element_Electronics" title="Element Electronics">Element Electronics</a></li> <li><a href="/wiki/Emerson_Radio" title="Emerson Radio">Emerson Radio</a></li> <li><a href="/wiki/Harman_International" title="Harman International">Harman</a></li> <li><a href="/wiki/Honeywell" title="Honeywell">Honeywell</a></li> <li><a href="/wiki/HP_Inc." title="HP Inc.">HP</a></li> <li><a href="/wiki/InFocus" title="InFocus">InFocus</a></li> <li><a href="/wiki/Jensen_Electronics" title="Jensen Electronics">Jensen Electronics</a></li> <li><a href="/wiki/Kenmore_(brand)" title="Kenmore (brand)">Kenmore</a></li> <li><a href="/wiki/Kingston_Technology" title="Kingston Technology">Kingston</a></li> <li><a href="/wiki/Kimball_International" title="Kimball International">Kimball</a></li> <li><a href="/wiki/Koss_Corporation" title="Koss Corporation">Koss</a></li> <li><a href="/wiki/Lexmark" title="Lexmark">Lexmark</a></li> <li><a href="/wiki/Logitech" title="Logitech">Logitech</a></li> <li><a href="/wiki/Magnavox" title="Magnavox">Magnavox</a></li> <li><a href="/wiki/Marantz" title="Marantz">Marantz</a></li> <li><a href="/wiki/Memorex" title="Memorex">Memorex</a></li> <li><a href="/wiki/Microsoft" title="Microsoft">Microsoft</a></li> <li><a href="/wiki/Monster_Cable" title="Monster Cable">Monster</a></li> <li><a href="/wiki/Plantronics" title="Plantronics">Plantronics</a></li> <li><a href="/wiki/Planar_Systems" title="Planar Systems">Planar Systems</a></li> <li><a href="/wiki/Razer_Inc" class="mw-redirect" title="Razer Inc">Razer</a></li> <li><a href="/wiki/Seagate_Technology" title="Seagate Technology">Seagate</a></li> <li><a href="/wiki/Seiki_Digital" title="Seiki Digital">Seiki Digital</a></li> <li><a href="/wiki/Skullcandy" title="Skullcandy">Skullcandy</a></li> <li><a href="/wiki/Turtle_Beach_Corporation" title="Turtle Beach Corporation">Turtle Beach</a></li> <li><a href="/wiki/ViewSonic" title="ViewSonic">ViewSonic</a></li> <li><a href="/wiki/Vizio" title="Vizio">Vizio</a></li> <li><a href="/wiki/Western_Digital" title="Western Digital">Western Digital</a> <ul><li><a href="/wiki/HGST" title="HGST">HGST</a></li> <li><a href="/wiki/SanDisk" title="SanDisk">SanDisk</a></li></ul></li> <li><a href="/wiki/Westinghouse_Electric_Company" title="Westinghouse Electric Company">Westinghouse Electric Company</a></li> <li><a href="/wiki/Westinghouse_Electronics" title="Westinghouse Electronics">Westinghouse Electronics</a></li> <li><a href="/wiki/Xerox" title="Xerox">Xerox</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Electronic_component" title="Electronic component">Electronic components</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/3M" title="3M">3M</a></li> <li><a href="/wiki/Achronix" title="Achronix">Achronix</a></li> <li><a href="/wiki/Analog_Devices" title="Analog Devices">Analog Devices</a> <ul><li><a href="/wiki/Maxim_Integrated" title="Maxim Integrated">Maxim Integrated</a></li></ul></li> <li><a href="/wiki/Applied_Materials" title="Applied Materials">Applied Materials</a></li> <li><a href="/wiki/Altera" title="Altera">Altera</a></li> <li><a href="/wiki/AVX_Corporation" title="AVX Corporation">AVX</a></li> <li><a href="/wiki/Cirque_Corporation" title="Cirque Corporation">Cirque</a></li> <li><a href="/wiki/Diodes_Incorporated" title="Diodes Incorporated">Diodes Inc.</a></li> <li><a href="/wiki/Flex_(company)" class="mw-redirect" title="Flex (company)">Flex</a></li> <li><a href="/wiki/Jabil" title="Jabil">Jabil</a></li> <li><a href="/wiki/KEMET_Corporation" title="KEMET Corporation">KEMET</a></li> <li><a href="/wiki/Maxwell_Technologies" title="Maxwell Technologies">Maxwell Technologies</a></li> <li><a href="/wiki/Sanmina_Corporation" title="Sanmina Corporation">Sanmina</a></li> <li><a href="/wiki/Vishay_Intertechnology" title="Vishay Intertechnology">Vishay</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Semiconductor_device" title="Semiconductor device">Semiconductor devices</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/AMD" title="AMD">AMD</a></li> <li><a href="/wiki/Ampere_Computing" title="Ampere Computing">Ampere Computing</a></li> <li><a href="/wiki/Apple_silicon" title="Apple silicon">Apple</a></li> <li><a href="/wiki/Broadcom" title="Broadcom">Broadcom</a></li> <li><a href="/wiki/Cypress_Semiconductor" title="Cypress Semiconductor">Cypress Semiconductor</a></li> <li><a href="/wiki/GlobalFoundries" title="GlobalFoundries">GlobalFoundries</a></li> <li><a href="/wiki/IBM" title="IBM">IBM</a></li> <li><a href="/wiki/Intel" title="Intel">Intel</a></li> <li><a href="/wiki/Interlink_Electronics" title="Interlink Electronics">Interlink</a></li> <li><a href="/wiki/KLA-Tencor" class="mw-redirect" title="KLA-Tencor">KLA-Tencor</a></li> <li><a href="/wiki/Lam_Research" title="Lam Research">Lam Research</a></li> <li><a href="/wiki/Lattice_Semiconductor" title="Lattice Semiconductor">Lattice</a></li> <li><a href="/wiki/Marvell_Technology" title="Marvell Technology">Marvell Technology</a></li> <li><a href="/wiki/Microchip_Technology" title="Microchip Technology">Microchip</a> (<a href="/wiki/Atmel" title="Atmel">Atmel</a>)</li> <li><a href="/wiki/Micron_Technology" title="Micron Technology">Micron</a></li> <li><a href="/wiki/NetApp" title="NetApp">NetApp</a></li> <li><a href="/wiki/Nimbus_Data" title="Nimbus Data">Nimbus Data</a></li> <li><a href="/wiki/Nvidia" title="Nvidia">Nvidia</a> <ul><li><a href="/wiki/Mellanox_Technologies" title="Mellanox Technologies">Mellanox</a></li></ul></li> <li><a href="/wiki/NXP_Semiconductors" title="NXP Semiconductors">NXP</a></li> <li><a href="/wiki/Onsemi" title="Onsemi">onsemi</a></li> <li><a href="/wiki/Qualcomm" title="Qualcomm">Qualcomm</a></li> <li><a href="/wiki/Silicon_Image" title="Silicon Image">Silicon Image</a></li> <li><a href="/wiki/Synaptics" title="Synaptics">Synaptics</a></li> <li><a href="/wiki/Tabula_(company)" class="mw-redirect" title="Tabula (company)">Tabula</a></li> <li><a href="/wiki/Texas_Instruments" title="Texas Instruments">Texas Instruments</a></li> <li><a href="/wiki/Xilinx" title="Xilinx">Xilinx</a></li> <li><a href="/wiki/Zilog" title="Zilog">Zilog</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Mobile_device" title="Mobile device">Mobile devices</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Apple_Inc" class="mw-redirect" title="Apple Inc">Apple</a></li> <li><a href="/wiki/BLU_Products" title="BLU Products">BLU</a></li> <li><a href="/wiki/Google" title="Google">Google</a></li> <li><a href="/wiki/Lenovo" title="Lenovo">Lenovo</a> (<a href="/wiki/Motorola_Mobility" title="Motorola Mobility">Motorola Mobility</a>)</li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Cadence_Design_Systems" title="Cadence Design Systems">Cadence Design Systems</a></li> <li><a href="/wiki/Cray" title="Cray">Cray</a></li> <li><a href="/wiki/General_Electric" title="General Electric">GE</a> <ul><li><a href="/wiki/RCA_(trademark)" title="RCA (trademark)">RCA</a></li></ul></li> <li><a href="/wiki/Oracle_Corporation" title="Oracle Corporation">Oracle Corporation</a></li> <li><a href="/wiki/Synopsys" title="Synopsys">Synopsys</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Defunct</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Actel" title="Actel">Actel</a></li> <li><a href="/wiki/Atari_Corporation" title="Atari Corporation">Atari Corporation</a></li> <li><a href="/wiki/Commodore_International" title="Commodore International">Commodore</a></li> <li><a href="/wiki/Compaq" title="Compaq">Compaq</a></li> <li><a href="/wiki/Fairchild_Semiconductor" title="Fairchild Semiconductor">Fairchild</a></li> <li><a href="/wiki/Freescale_Semiconductor" title="Freescale Semiconductor">Freescale</a></li> <li><a href="/wiki/LSI_Corporation" title="LSI Corporation">LSI</a></li> <li><a href="/wiki/Microsemi" title="Microsemi">Microsemi</a></li> <li><a href="/wiki/National_Semiconductor" title="National Semiconductor">National Semiconductor</a></li> <li><a href="/wiki/Palm_Inc" class="mw-redirect" title="Palm Inc">Palm</a></li> <li><a href="/wiki/Philco" title="Philco">Philco</a></li> <li><a href="/wiki/RCA" title="RCA">RCA</a></li> <li><a href="/wiki/Signetics" title="Signetics">Signetics</a></li> <li><a href="/wiki/Silicon_Graphics" title="Silicon Graphics">Silicon Graphics</a></li> <li><a href="/wiki/Solectron" title="Solectron">Solectron</a></li> <li><a href="/wiki/Sun_Microsystems" title="Sun Microsystems">Sun Microsystems</a></li> <li><a href="/wiki/Zenith_Electronics" title="Zenith Electronics">Zenith Electronics</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"></div><div role="navigation" class="navbox" aria-labelledby="Major_personal_computer,_server,_and_mainframe_hardware_companies" style="padding:3px"><table class="nowraplinks hlist mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Major_computer_hardware_companies" title="Template:Major computer hardware companies"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Major_computer_hardware_companies" title="Template talk:Major computer hardware companies"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Major_computer_hardware_companies" title="Special:EditPage/Template:Major computer hardware companies"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Major_personal_computer,_server,_and_mainframe_hardware_companies" style="font-size:114%;margin:0 4em">Major personal computer, server, and mainframe hardware companies</div></th></tr><tr><td class="navbox-abovebelow" colspan="2"><div>Companies with an annual revenue of over US$3 billion</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Personal computers<br />and servers</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Acer_Inc." title="Acer Inc.">Acer</a></li> <li><a class="mw-selflink selflink">Apple</a></li> <li><a href="/wiki/Asus" title="Asus">Asus</a></li> <li><a href="/wiki/Dell" title="Dell">Dell</a></li> <li><a href="/wiki/Fujitsu" title="Fujitsu">Fujitsu</a></li> <li><a href="/wiki/Huawei" title="Huawei">Huawei</a></li> <li><a href="/wiki/HP_Inc." title="HP Inc.">HP</a></li> <li><a href="/wiki/Lenovo" title="Lenovo">Lenovo</a></li> <li><a href="/wiki/LG_Electronics" title="LG Electronics">LG</a></li> <li><a href="/wiki/Microsoft" title="Microsoft">Microsoft</a></li> <li><a href="/wiki/Micro-Star_International" title="Micro-Star International">MSI</a></li> <li><a href="/wiki/NEC" title="NEC">NEC</a></li> <li><a href="/wiki/Panasonic" title="Panasonic">Panasonic</a></li> <li><a href="/wiki/Razer_Inc." title="Razer Inc.">Razer</a></li> <li><a href="/wiki/Samsung_Electronics" title="Samsung Electronics">Samsung</a></li> <li><a href="/wiki/Sharp_Corporation" title="Sharp Corporation">Sharp</a> (<a href="/wiki/Dynabook_Inc." title="Dynabook Inc.">Dynabook</a>)</li> <li><a href="/wiki/Vaio" title="Vaio">Vaio</a></li></ul> </div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th id="Servers_only" scope="row" class="navbox-group" style="width:1%">Servers only</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Cisco" title="Cisco">Cisco</a></li> <li><a href="/wiki/Dell_EMC" title="Dell EMC">Dell EMC</a></li> <li><a href="/wiki/Hewlett_Packard_Enterprise" title="Hewlett Packard Enterprise">HPE</a></li> <li><a href="/wiki/IBM" title="IBM">IBM</a></li> <li><a href="/wiki/Inspur" title="Inspur">Inspur</a></li> <li><a href="/wiki/NetApp" title="NetApp">NetApp</a></li> <li><a href="/wiki/Oracle_Corporation" title="Oracle Corporation">Oracle</a></li></ul> </div></td></tr></tbody></table><div> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Mainframes</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Fujitsu" title="Fujitsu">Fujitsu</a></li> <li><a href="/wiki/Hewlett_Packard_Enterprise" title="Hewlett Packard Enterprise">HPE</a></li> <li><a href="/wiki/IBM" title="IBM">IBM</a></li></ul> </div></td></tr><tr><td class="navbox-abovebelow" colspan="2"><div> <dl><dt>See also</dt> <dd><a href="/wiki/List_of_largest_information_technology_companies_by_revenue" class="mw-redirect" title="List of largest information technology companies by revenue">Largest IT companies</a></dd> <dd><a href="/wiki/List_of_computer_hardware_manufacturers" title="List of computer hardware manufacturers">Computer hardware manufacturers</a></dd> <dd><a href="/wiki/Category:Home_computer_hardware_companies" title="Category:Home computer hardware companies">Home computer hardware companies</a></dd> <dd><a href="/wiki/Category:Server_hardware" title="Category:Server hardware">Server hardware</a></dd> <dd><a href="/wiki/Category:Mainframe_computers" title="Category:Mainframe computers">Mainframe computers</a></dd></dl> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"></div><div role="navigation" class="navbox" aria-labelledby="Major_financial_technology_companies" style="padding:3px"><table class="nowraplinks hlist mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Major_financial_technology_companies" title="Template:Major financial technology companies"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Major_financial_technology_companies" title="Template talk:Major financial technology companies"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Major_financial_technology_companies" title="Special:EditPage/Template:Major financial technology companies"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Major_financial_technology_companies" style="font-size:114%;margin:0 4em">Major <a href="/wiki/Financial_technology" class="mw-redirect" title="Financial technology">financial technology</a> companies</div></th></tr><tr><td class="navbox-abovebelow" colspan="2"><div>Companies with an annual revenue of over US$1 billion</div></td></tr><tr><td colspan="2" class="navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Block,_Inc." title="Block, Inc.">Block</a></li> <li><a href="/wiki/Euronet_Worldwide" title="Euronet Worldwide">Euronet Worldwide</a></li> <li><a href="/wiki/FIS_(company)" title="FIS (company)">FIS</a></li> <li><a href="/wiki/Fiserv" title="Fiserv">Fiserv</a></li> <li><a href="/wiki/Jack_Henry_%26_Associates" title="Jack Henry &amp; Associates">Jack Henry</a></li> <li><a href="/wiki/PayPal" title="PayPal">PayPal</a></li> <li><a href="/wiki/SWIFT" title="SWIFT">SWIFT</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"></div><div role="navigation" class="navbox" aria-labelledby="Major_imaging_companies" style="padding:3px"><table class="nowraplinks hlist mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Major_imaging_companies" title="Template:Major imaging companies"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Major_imaging_companies" title="Template talk:Major imaging companies"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Major_imaging_companies" title="Special:EditPage/Template:Major imaging companies"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Major_imaging_companies" style="font-size:114%;margin:0 4em">Major <a href="/wiki/Imaging_technology" class="mw-redirect" title="Imaging technology">imaging</a> companies</div></th></tr><tr><td class="navbox-abovebelow" colspan="2"><div>Companies with an annual revenue of over US$3 billion</div></td></tr><tr><td colspan="2" class="navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a class="mw-selflink selflink">Apple</a></li> <li><a href="/wiki/Canon_Inc." title="Canon Inc.">Canon</a></li> <li><a href="/wiki/Epson" title="Epson">Epson</a></li> <li><a href="/wiki/Fujifilm" title="Fujifilm">Fujifilm</a></li> <li><a href="/wiki/Hikvision" title="Hikvision">Hikvision</a></li> <li><a href="/wiki/HP_Inc." title="HP Inc.">HP</a></li> <li><a href="/wiki/Kodak" title="Kodak">Kodak</a></li> <li><a href="/wiki/Konica_Minolta" title="Konica Minolta">Konica Minolta</a></li> <li><a href="/wiki/Kyocera" title="Kyocera">Kyocera</a></li> <li><a href="/wiki/Lexmark" title="Lexmark">Lexmark</a></li> <li><a href="/wiki/Nikon" title="Nikon">Nikon</a></li> <li><a href="/wiki/Oki_Electric_Industry" title="Oki Electric Industry">Oki Electric Industry</a></li> <li><a href="/wiki/Olympus_Corporation" title="Olympus Corporation">Olympus</a></li> <li><a href="/wiki/Panasonic" title="Panasonic">Panasonic</a></li> <li><a href="/wiki/Ricoh" title="Ricoh">Ricoh</a> <ul><li><a href="/wiki/Pentax" title="Pentax">Pentax</a></li></ul></li> <li><a href="/wiki/Samsung_Electronics" title="Samsung Electronics">Samsung</a></li> <li><a href="/wiki/Sharp_Corporation" title="Sharp Corporation">Sharp</a></li> <li><a href="/wiki/Sony" title="Sony">Sony</a></li> <li><a href="/wiki/Toshiba" title="Toshiba">Toshiba</a></li> <li><a href="/wiki/Xerox" title="Xerox">Xerox</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"></div><div role="navigation" class="navbox" aria-labelledby="Major_Internet_companies" style="padding:3px"><table class="nowraplinks hlist mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Major_Internet_companies" title="Template:Major Internet companies"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Major_Internet_companies" title="Template talk:Major Internet companies"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Major_Internet_companies" title="Special:EditPage/Template:Major Internet companies"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Major_Internet_companies" style="font-size:114%;margin:0 4em">Major <a href="/wiki/Internet" title="Internet">Internet</a> companies</div></th></tr><tr><td class="navbox-abovebelow" colspan="2"><div>Companies with an annual revenue of over US$4 billion</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/List_of_largest_Internet_companies" title="List of largest Internet companies">Internet </a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Adobe_Inc." title="Adobe Inc.">Adobe</a></li> <li><a href="/wiki/Alibaba_Group" title="Alibaba Group">Alibaba</a></li> <li><a href="/wiki/Alphabet_Inc." title="Alphabet Inc.">Alphabet</a> <ul><li><a href="/wiki/Google" title="Google">Google</a></li></ul></li> <li><a href="/wiki/Amazon_(company)" title="Amazon (company)">Amazon</a></li> <li><a class="mw-selflink selflink">Apple</a></li> <li><a href="/wiki/Baidu" title="Baidu">Baidu</a></li> <li><a href="/wiki/IAC_(company)" class="mw-redirect" title="IAC (company)">IAC</a></li> <li><a href="/wiki/Kakao" title="Kakao">Kakao</a></li> <li><a href="/wiki/Meituan" title="Meituan">Meituan</a></li> <li><a href="/wiki/Meta_Platforms" title="Meta Platforms">Meta</a> <ul><li><a href="/wiki/Facebook" title="Facebook">Facebook</a></li></ul></li> <li><a href="/wiki/Microsoft" title="Microsoft">Microsoft</a></li> <li><a href="/wiki/Naver_Corporation" title="Naver Corporation">Naver</a></li> <li><a href="/wiki/NetEase" title="NetEase">NetEase</a></li> <li><a href="/wiki/Tencent" title="Tencent">Tencent</a></li> <li><a href="/wiki/Yandex" title="Yandex">Yandex</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Cloud computing</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Akamai_Technologies" title="Akamai Technologies">Akamai</a></li> <li><a href="/wiki/Alibaba_Cloud" title="Alibaba Cloud">Alibaba Cloud</a></li> <li><a href="/wiki/Amazon_Web_Services" title="Amazon Web Services">AWS</a></li> <li><a href="/wiki/ICloud" title="ICloud">Apple iCloud</a></li> <li><a href="/wiki/Google_Cloud_Platform" title="Google Cloud Platform">Google</a></li> <li><a href="/wiki/IBM_Cloud" title="IBM Cloud">IBM</a></li> <li><a href="/wiki/Microsoft_Azure" title="Microsoft Azure">Microsoft Azure</a></li> <li><a href="/wiki/Oracle_Corporation" title="Oracle Corporation">Oracle Corporation</a></li> <li><a href="/wiki/Salesforce" title="Salesforce">Salesforce</a></li> <li><a href="/wiki/ServiceNow" title="ServiceNow">ServiceNow</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">E-commerce</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Amazon_(company)" title="Amazon (company)">Amazon.com</a></li> <li><a class="mw-selflink selflink">Apple</a></li> <li><a href="/wiki/Booking_Holdings" title="Booking Holdings">Booking Holdings</a></li> <li><a href="/wiki/Coupang" title="Coupang">Coupang</a></li> <li><a href="/wiki/EBay" title="EBay">eBay</a></li> <li><a href="/wiki/Expedia" title="Expedia">Expedia</a></li> <li><a href="/wiki/Flipkart" title="Flipkart">Flipkart</a></li> <li><a href="/wiki/Groupon" title="Groupon">Groupon</a></li> <li><a href="/wiki/JD.com" title="JD.com">JD.com</a></li> <li><a href="/wiki/Lazada_Group" class="mw-redirect" title="Lazada Group">Lazada</a></li> <li><a href="/wiki/Mercado_Libre" title="Mercado Libre">Mercado Libre</a></li> <li><a href="/wiki/Rakuten" title="Rakuten">Rakuten</a></li> <li><a href="/wiki/Shopee" title="Shopee">Shopee</a></li> <li><a href="/wiki/Shopify" title="Shopify">Shopify</a></li> <li><a href="/wiki/Suning.com" title="Suning.com">Suning.com</a></li> <li><a href="/wiki/Trip.com" title="Trip.com">Trip.com</a></li> <li><a href="/wiki/Uber" title="Uber">Uber</a></li> <li><a href="/wiki/Wayfair" title="Wayfair">Wayfair</a></li> <li><a href="/wiki/Zalando" title="Zalando">Zalando</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Media</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Bloomberg_L.P." title="Bloomberg L.P.">Bloomberg</a></li> <li><a href="/wiki/BuzzFeed" title="BuzzFeed">BuzzFeed</a></li> <li><a href="/wiki/ByteDance" title="ByteDance">ByteDance</a></li> <li><a href="/wiki/Kuaishou" title="Kuaishou">Kuaishou</a></li> <li><a href="/wiki/Netflix,_Inc." title="Netflix, Inc.">Netflix</a></li> <li><a href="/wiki/Paramount_Streaming" title="Paramount Streaming">Paramount Streaming</a></li> <li><a href="/wiki/Spotify" title="Spotify">Spotify</a></li> <li><a href="/wiki/Warner_Bros._Discovery" title="Warner Bros. Discovery">Warner Bros. Discovery</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"></div><div role="navigation" class="navbox" aria-labelledby="Major_information_storage_companies" style="padding:3px"><table class="nowraplinks hlist mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Major_information_storage_companies" title="Template:Major information storage companies"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Major_information_storage_companies" title="Template talk:Major information storage companies"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Major_information_storage_companies" title="Special:EditPage/Template:Major information storage companies"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Major_information_storage_companies" style="font-size:114%;margin:0 4em">Major <a href="/wiki/Information_storage" class="mw-redirect" title="Information storage">information storage</a> companies</div></th></tr><tr><td class="navbox-abovebelow" colspan="2"><div>Companies with an annual revenue of over US$3 billion</div></td></tr><tr><td colspan="2" class="navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/ADATA" title="ADATA">ADATA</a></li> <li><a href="/wiki/Amazon_Inc." class="mw-redirect" title="Amazon Inc.">Amazon</a></li> <li><a class="mw-selflink selflink">Apple</a></li> <li><a href="/wiki/Dell_Technologies" title="Dell Technologies">Dell</a> <ul><li><a href="/wiki/Dell_EMC" title="Dell EMC">Dell EMC</a></li></ul></li> <li><a href="/wiki/Fujitsu" title="Fujitsu">Fujitsu</a></li> <li><a href="/wiki/Google" title="Google">Google</a></li> <li><a href="/wiki/Hitachi_Data_Systems" title="Hitachi Data Systems">Hitachi Data Systems</a></li> <li><a href="/wiki/Hewlett_Packard_Enterprise" title="Hewlett Packard Enterprise">Hewlett Packard Enterprise</a></li> <li><a href="/wiki/IBM" title="IBM">IBM</a></li> <li><a href="/wiki/Kingston_Technology" title="Kingston Technology">Kingston Technology</a></li> <li><a href="/wiki/Kioxia" title="Kioxia">Kioxia</a></li> <li><a href="/wiki/Microsoft" title="Microsoft">Microsoft</a></li> <li><a href="/wiki/NetApp" title="NetApp">NetApp</a></li> <li><a href="/wiki/Oracle_Corporation" title="Oracle Corporation">Oracle</a></li> <li><a href="/wiki/Plextor" title="Plextor">Plextor</a></li> <li><a href="/wiki/Samsung_Electronics" title="Samsung Electronics">Samsung</a></li> <li><a href="/wiki/Seagate_Technology" title="Seagate Technology">Seagate</a></li> <li><a href="/wiki/Silicon_Power" title="Silicon Power">Silicon Power</a></li> <li><a href="/wiki/Sony" title="Sony">Sony</a></li> <li><a href="/wiki/Transcend_Information" title="Transcend Information">Transcend Information</a></li> <li><a href="/wiki/Western_Digital" title="Western Digital">Western Digital</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"></div><div role="navigation" class="navbox" aria-labelledby="Major_mobile_device_companies" style="padding:3px"><table class="nowraplinks hlist mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Major_mobile_device_companies" title="Template:Major mobile device companies"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Major_mobile_device_companies" title="Template talk:Major mobile device companies"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Major_mobile_device_companies" title="Special:EditPage/Template:Major mobile device companies"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Major_mobile_device_companies" style="font-size:114%;margin:0 4em">Major <a href="/wiki/Mobile_device" title="Mobile device">mobile device</a> companies</div></th></tr><tr><td class="navbox-abovebelow" colspan="2"><div>Companies with an annual revenue of over US$3 billion</div></td></tr><tr><td colspan="2" class="navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Acer_Inc." title="Acer Inc.">Acer</a></li> <li><a href="/wiki/Advan_(brand)" title="Advan (brand)">Advan</a></li> <li><a href="/wiki/Alba_(brand)" title="Alba (brand)">Alba</a></li> <li><a href="/wiki/Amazon_(company)" title="Amazon (company)">Amazon</a></li> <li><a class="mw-selflink selflink">Apple</a></li> <li><a href="/wiki/Asus" title="Asus">Asus</a></li> <li><a href="/wiki/BlackBerry_Limited" title="BlackBerry Limited">BlackBerry Limited</a></li> <li><a href="/wiki/BLU_Products" title="BLU Products">BLU Products</a></li> <li><a href="/wiki/Bush_(brand)" title="Bush (brand)">Bush</a></li> <li><a href="/wiki/Dell" title="Dell">Dell</a></li> <li><a href="/wiki/Foxconn" title="Foxconn">Foxconn</a> <ul><li><a href="/wiki/Sharp_Corporation" title="Sharp Corporation">Sharp</a></li> <li><a href="/wiki/InFocus" title="InFocus">InFocus</a></li> <li><a href="/wiki/Nokia" title="Nokia">Nokia</a></li></ul></li> <li><a href="/wiki/Fujitsu" title="Fujitsu">Fujitsu</a></li> <li><a href="/wiki/Gionee" title="Gionee">Gionee</a></li> <li><a href="/wiki/Google" title="Google">Google</a> (<a href="/wiki/Fitbit" title="Fitbit">Fitbit</a>)</li> <li><a href="/wiki/Haier" title="Haier">Haier</a></li> <li><a href="/wiki/Hisense" title="Hisense">Hisense </a></li> <li><a href="/wiki/Honor_(brand)" title="Honor (brand)">Honor</a></li> <li><a href="/wiki/HTC" title="HTC">HTC</a></li> <li><a href="/wiki/HP_Inc." title="HP Inc.">HP</a></li> <li><a href="/wiki/Huawei" title="Huawei">Huawei</a></li> <li><a href="/wiki/Intel" title="Intel">Intel</a></li> <li><a href="/wiki/Kyocera" title="Kyocera">Kyocera</a></li> <li><a href="/wiki/Lenovo" title="Lenovo">Lenovo</a> <ul><li><a href="/wiki/Motorola_Mobility" title="Motorola Mobility">Motorola Mobility</a></li></ul></li> <li><a href="/wiki/LG_Electronics" title="LG Electronics">LG</a></li> <li><a href="/wiki/Meizu" title="Meizu">Meizu</a></li> <li><a href="/wiki/Microsoft" title="Microsoft">Microsoft</a> <ul><li><a href="/wiki/Microsoft_Lumia" title="Microsoft Lumia">Lumia</a></li></ul></li> <li><a href="/wiki/HMD_Global" title="HMD Global">HMD Global</a> <ul><li><a href="/wiki/Nokia" title="Nokia">Nokia</a></li></ul></li> <li><a href="/wiki/Nubia_Technology" title="Nubia Technology">Nubia</a></li> <li><a href="/wiki/Onyx_Boox" title="Onyx Boox">Onyx Boox</a></li> <li><a href="/wiki/Oppo" title="Oppo">Oppo</a> <ul><li><a href="/wiki/OnePlus" title="OnePlus">OnePlus</a></li> <li><a href="/wiki/Realme" title="Realme">Realme</a></li></ul></li> <li><a href="/wiki/Panasonic" title="Panasonic">Panasonic</a></li> <li><a href="/wiki/Samsung_Electronics" title="Samsung Electronics">Samsung</a></li> <li><a href="/wiki/Sony" title="Sony">Sony</a></li> <li><a href="/wiki/TCL_Technology" title="TCL Technology">TCL</a> <ul><li><a href="/wiki/Alcatel_Mobile" title="Alcatel Mobile">Alcatel Mobile</a></li> <li><a href="/wiki/BlackBerry_Mobile" title="BlackBerry Mobile">BlackBerry Mobile</a></li> <li><a href="/wiki/RCA" title="RCA">RCA</a></li> <li><a href="/wiki/Palm,_Inc." title="Palm, Inc.">Palm</a></li></ul></li> <li><a href="/wiki/Toshiba" title="Toshiba">Toshiba</a></li> <li><a href="/wiki/Transsion" title="Transsion">Transsion</a> <ul><li><a href="/wiki/Tecno_Mobile" title="Tecno Mobile">Tecno</a></li> <li><a href="/wiki/Infinix_Mobile" title="Infinix Mobile">Infinix</a></li> <li><a href="/wiki/Itel_Mobile" title="Itel Mobile">Itel</a></li></ul></li> <li><a href="/wiki/Tinno_Mobile" title="Tinno Mobile">Tinno Mobile</a> <ul><li><a href="/wiki/Wiko" title="Wiko">Wiko</a></li></ul></li> <li><a href="/wiki/True_Corporation" title="True Corporation">True</a></li> <li><a href="/wiki/Vaio" title="Vaio">Vaio</a></li> <li><a href="/wiki/VinSmart" title="VinSmart">VinSmart</a></li> <li><a href="/wiki/Vivo_(technology_company)" title="Vivo (technology company)">Vivo</a> <ul><li><a href="/wiki/IQOO" title="IQOO">iQOO</a></li></ul></li> <li><a href="/wiki/Xiaomi" title="Xiaomi">Xiaomi</a> <ul><li><a href="/wiki/Redmi" title="Redmi">Redmi</a></li> <li><a href="/wiki/POCO_(company)" class="mw-redirect" title="POCO (company)">POCO</a></li> <li>Black Shark</li></ul></li> <li><a href="/wiki/ZTE" title="ZTE">ZTE</a></li> <li>Zoostorm</li></ul> </div></td></tr><tr><td class="navbox-abovebelow" colspan="2"><div> <dl><dt>See also</dt> <dd><a href="/wiki/List_of_largest_technology_companies_by_revenue" title="List of largest technology companies by revenue">Largest IT companies</a></dd> <dd><a href="/wiki/Category:Mobile_technology_companies" title="Category:Mobile technology companies">Category:Mobile technology companies</a></dd> <dd><a href="/wiki/Category:Mobile_phone_manufacturers" title="Category:Mobile phone manufacturers">Category:Mobile phone manufacturers</a></dd></dl> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"></div><div role="navigation" class="navbox" aria-labelledby="Major_semiconductor_companies" style="padding:3px"><table class="nowraplinks hlist mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Major_semiconductor_companies" title="Template:Major semiconductor companies"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Major_semiconductor_companies" title="Template talk:Major semiconductor companies"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Major_semiconductor_companies" title="Special:EditPage/Template:Major semiconductor companies"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Major_semiconductor_companies" style="font-size:114%;margin:0 4em">Major <a href="/wiki/Semiconductor_industry" title="Semiconductor industry">semiconductor companies</a></div></th></tr><tr><td class="navbox-abovebelow" colspan="2"><div> <ul><li><i>Note = "major" equates to companies with an annual revenue of over US$3 billion, past or present</i></li></ul> </div></td></tr><tr><td colspan="2" class="navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Integrated_device_manufacturer" title="Integrated device manufacturer">IDM</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Analog_Devices" title="Analog Devices">Analog Devices</a></li> <li><a href="/wiki/Fujitsu" title="Fujitsu">Fujitsu</a></li> <li><a href="/wiki/Infineon_Technologies" title="Infineon Technologies">Infineon Technologies</a></li> <li><a href="/wiki/Intel" title="Intel">Intel</a></li> <li><a href="/wiki/Kioxia" title="Kioxia">Kioxia</a></li> <li><a href="/wiki/Microchip_Technology" title="Microchip Technology">Microchip Technology</a></li> <li><a href="/wiki/Micron_Technology" title="Micron Technology">Micron Technology</a></li> <li><a href="/wiki/NXP_Semiconductors" title="NXP Semiconductors">NXP Semiconductors</a></li> <li><a href="/wiki/Onsemi" title="Onsemi">onsemi</a></li> <li><a href="/wiki/Qorvo" title="Qorvo">Qorvo</a></li> <li><a href="/wiki/Renesas_Electronics" title="Renesas Electronics">Renesas Electronics</a></li> <li><a href="/wiki/Samsung_Electronics" title="Samsung Electronics">Samsung Electronics</a></li> <li><a href="/wiki/SK_Hynix" title="SK Hynix">SK Hynix</a></li> <li><a href="/wiki/STMicroelectronics" title="STMicroelectronics">STMicroelectronics</a></li> <li><a href="/wiki/Texas_Instruments" title="Texas Instruments">Texas Instruments</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Fabless_manufacturing" title="Fabless manufacturing">Fabless</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/AMD" title="AMD">AMD</a></li> <li><a class="mw-selflink selflink">Apple</a></li> <li><a href="/wiki/Arm_Holdings" title="Arm Holdings">Arm Holdings</a></li> <li><a href="/wiki/Broadcom" title="Broadcom">Broadcom</a></li> <li><a href="/wiki/Marvell_Technology" title="Marvell Technology">Marvell Technology</a></li> <li><a href="/wiki/MediaTek" title="MediaTek">MediaTek</a></li> <li><a href="/wiki/Nvidia" title="Nvidia">Nvidia</a></li> <li><a href="/wiki/Qualcomm" title="Qualcomm">Qualcomm</a></li> <li><a href="/wiki/Skyworks_Solutions" title="Skyworks Solutions">Skyworks Solutions</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Foundry_model" title="Foundry model">Foundry</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/GlobalFoundries" title="GlobalFoundries">GlobalFoundries</a></li> <li><a href="/wiki/Samsung_Electronics#Semiconductors" title="Samsung Electronics">Samsung Foundry</a></li> <li><a href="/wiki/Semiconductor_Manufacturing_International_Corporation" title="Semiconductor Manufacturing International Corporation">SMIC</a></li> <li><a href="/wiki/TSMC" title="TSMC">TSMC</a></li> <li><a href="/wiki/United_Microelectronics_Corporation" title="United Microelectronics Corporation">UMC</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Semiconductor_consolidation" title="Semiconductor consolidation">OSAT</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Amkor_Technology" title="Amkor Technology">Amkor Technology</a></li> <li><a href="/wiki/ASE_Group" title="ASE Group">ASE Group</a></li> <li><a href="/wiki/JCET_(company)" title="JCET (company)">JCET</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Equipment</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Applied_Materials" title="Applied Materials">Applied Materials</a></li> <li><a href="/wiki/ASML_Holding" title="ASML Holding">ASML</a></li> <li><a href="/wiki/KLA_Corporation" title="KLA Corporation">KLA</a></li> <li><a href="/wiki/Lam_Research" title="Lam Research">Lam Research</a></li> <li><a href="/wiki/Tokyo_Electron" title="Tokyo Electron">Tokyo Electron</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Software</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Cadence_Design_Systems" title="Cadence Design Systems">Cadence Design Systems</a></li> <li><a href="/wiki/Synopsys" title="Synopsys">Synopsys</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"></div><div role="navigation" class="navbox" aria-labelledby="Major_software_companies" style="padding:3px"><table class="nowraplinks hlist mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Major_software_companies" title="Template:Major software companies"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Major_software_companies" title="Template talk:Major software companies"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Major_software_companies" title="Special:EditPage/Template:Major software companies"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Major_software_companies" style="font-size:114%;margin:0 4em">Major <a href="/wiki/Software" title="Software">software</a> companies</div></th></tr><tr><td class="navbox-abovebelow" colspan="2"><div>Companies with annual software revenue of over US$3 billion</div></td></tr><tr><td colspan="2" class="navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Adobe_Inc." title="Adobe Inc.">Adobe</a></li> <li><a href="/wiki/Amadeus_IT_Group" title="Amadeus IT Group">Amadeus IT Group</a></li> <li><a href="/wiki/Amazon_(company)" title="Amazon (company)">Amazon</a></li> <li><a class="mw-selflink selflink">Apple</a></li> <li><a href="/wiki/Autodesk" title="Autodesk">Autodesk</a></li> <li><a href="/wiki/Citrix_Systems" title="Citrix Systems">Citrix</a></li> <li><a href="/wiki/FIS_(company)" title="FIS (company)">FIS</a></li> <li><a href="/wiki/Google" title="Google">Google</a></li> <li><a href="/wiki/Hewlett_Packard_Enterprise" title="Hewlett Packard Enterprise">HPE</a></li> <li><a href="/wiki/IBM" title="IBM">IBM</a></li> <li><a href="/wiki/Intuit" title="Intuit">Intuit</a></li> <li><a href="/wiki/Infor" title="Infor">Infor</a></li> <li><a href="/wiki/Microsoft" title="Microsoft">Microsoft</a></li> <li><a href="/wiki/Oracle_Corporation" title="Oracle Corporation">Oracle</a></li> <li><a href="/wiki/Quest_Software" title="Quest Software">Quest Software</a></li> <li><a href="/wiki/Sage_Group" title="Sage Group">Sage Group</a></li> <li><a href="/wiki/SAP" title="SAP">SAP</a></li> <li><a href="/wiki/Tencent" title="Tencent">Tencent</a></li></ul> </div></td></tr><tr><td class="navbox-abovebelow" colspan="2"><div> <dl><dt>See also</dt> <dd><a href="/wiki/List_of_largest_technology_companies_by_revenue" title="List of largest technology companies by revenue">Largest IT companies</a></dd> <dd><a href="/wiki/List_of_the_largest_software_companies" title="List of the largest software companies">Largest software companies</a></dd> <dd><a href="/wiki/Category:Software_companies" title="Category:Software companies">Category:Software companies</a></dd></dl> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"></div><div role="navigation" class="navbox" aria-labelledby="Major_retail_companies" style="padding:3px"><table class="nowraplinks hlist mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Major_retail_companies" title="Template:Major retail companies"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Major_retail_companies" title="Template talk:Major retail companies"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Major_retail_companies" title="Special:EditPage/Template:Major retail companies"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Major_retail_companies" style="font-size:114%;margin:0 4em">Major <a href="/wiki/Retail" title="Retail">retail</a> companies</div></th></tr><tr><td class="navbox-abovebelow" colspan="2"><div>Companies with global retail sales of over US$25 billion <small>(<a rel="nofollow" class="external text" href="https://consulting.kantar.com/wp-content/uploads/2019/05/2019-Kantar-Global-Top-50.pdf">according to</a> <a href="/wiki/Kantar_Group" title="Kantar Group">Kantar Group</a>, in order of decreasing revenue)</small></div></td></tr><tr><td colspan="2" class="navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Walmart" title="Walmart">Walmart</a></li> <li><a href="/wiki/Amazon_(company)" title="Amazon (company)">Amazon</a> (incl. <a href="/wiki/Whole_Foods_Market" title="Whole Foods Market">Whole Foods Market</a>)</li> <li><a href="/wiki/Costco" title="Costco">Costco</a></li> <li><a href="/wiki/Schwarz_Gruppe" class="mw-redirect" title="Schwarz Gruppe">Schwarz Gruppe</a> (incl. <a href="/wiki/Lidl" title="Lidl">Lidl</a> and <a href="/wiki/Kaufland" title="Kaufland">Kaufland</a>)</li> <li><a href="/wiki/Kroger" title="Kroger">Kroger</a></li> <li><a href="/wiki/Walgreens_Boots_Alliance" title="Walgreens Boots Alliance">Walgreens Boots Alliance</a></li> <li><a href="/wiki/Aldi" title="Aldi">Aldi</a></li> <li><a href="/wiki/The_Home_Depot" class="mw-redirect" title="The Home Depot">The Home Depot</a></li> <li><a href="/wiki/Carrefour" title="Carrefour">Carrefour</a></li> <li><a href="/wiki/JD.com" title="JD.com">JD.com</a></li> <li><a href="/wiki/Seven_%26_i_Holdings" class="mw-redirect" title="Seven &amp; i Holdings">Seven &amp; i</a></li> <li><a href="/wiki/Tesco" title="Tesco">Tesco</a></li> <li><a href="/wiki/CVS_Pharmacy" title="CVS Pharmacy">CVS Pharmacy</a></li> <li><a href="/wiki/Ahold_Delhaize" title="Ahold Delhaize">Ahold Delhaize</a></li> <li><a href="/wiki/Target_Corporation" title="Target Corporation">Target Corporation</a></li> <li><a href="/wiki/AEON_(company)" class="mw-redirect" title="AEON (company)">AEON</a></li> <li><a href="/wiki/Lowe%27s" title="Lowe&#39;s">Lowe's</a></li> <li><a href="/wiki/Auchan" title="Auchan">Auchan</a></li> <li><a href="/wiki/Edeka" title="Edeka">Edeka</a></li> <li><a href="/wiki/Albertsons" title="Albertsons">Albertsons</a></li> <li><a class="mw-selflink selflink">Apple</a></li> <li><a href="/wiki/IKEA" title="IKEA">IKEA</a></li> <li><a href="/wiki/REWE_Group" title="REWE Group">REWE Group</a></li> <li><a href="/wiki/Groupe_Casino" title="Groupe Casino">Groupe Casino</a></li> <li><a href="/wiki/Alibaba_Group" title="Alibaba Group">Alibaba Group</a></li> <li><a href="/wiki/E.Leclerc" title="E.Leclerc">E.Leclerc</a></li> <li><a href="/wiki/Intermarch%C3%A9" title="Intermarché">Intermarché</a></li> <li><a href="/wiki/Best_Buy" title="Best Buy">Best Buy</a></li> <li><a href="/wiki/Woolworths_Group_(Australia)" title="Woolworths Group (Australia)">Woolworths Group (Australia)</a></li> <li><a href="/wiki/Metro_AG" title="Metro AG">Metro AG</a></li> <li><a href="/wiki/TJX_Companies" title="TJX Companies">TJX Companies</a></li> <li><a href="/wiki/Publix" title="Publix">Publix</a></li> <li><a href="/wiki/Sainsbury%27s" title="Sainsbury&#39;s">Sainsbury's</a></li> <li><a href="/wiki/FamilyMart" title="FamilyMart">FamilyMart</a></li> <li><a href="/wiki/Mercadona" title="Mercadona">Mercadona</a></li> <li><a href="/wiki/Loblaw_Companies" title="Loblaw Companies">Loblaw Companies</a></li> <li><a href="/wiki/Coles_Group" title="Coles Group">Coles Group</a></li> <li><a href="/wiki/H%26M" title="H&amp;M">H&amp;M</a></li> <li><a href="/wiki/Suning.com" title="Suning.com">Suning.com</a></li> <li><a href="/wiki/China_Resources_Enterprise" class="mw-redirect" title="China Resources Enterprise">China Resources Enterprise</a></li> <li><a href="/wiki/X5_Group" title="X5 Group">X5 Group</a> (incl. <a href="/wiki/Pyaterochka" title="Pyaterochka">Pyaterochka</a> and <a href="/wiki/Perekrestok_(supermarket_chain)" title="Perekrestok (supermarket chain)">Perekrestok</a>)</li> <li><a href="/wiki/H-E-B" title="H-E-B">H-E-B</a></li> <li><a href="/wiki/Dollar_General" title="Dollar General">Dollar General</a></li> <li><a href="/wiki/Ceconomy" title="Ceconomy">Ceconomy</a> (incl. <a href="/wiki/MediaMarkt" title="MediaMarkt">MediaMarkt</a>)</li> <li><a href="/wiki/Macy%27s,_Inc." title="Macy&#39;s, Inc.">Macy's</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"></div><div role="navigation" class="navbox" aria-labelledby="Mobile_payment_software" style="padding:3px"><table class="nowraplinks hlist mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Mobile_payments" title="Template:Mobile payments"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Mobile_payments" title="Template talk:Mobile payments"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Mobile_payments" title="Special:EditPage/Template:Mobile payments"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Mobile_payment_software" style="font-size:114%;margin:0 4em"><a href="/wiki/Mobile_payment" title="Mobile payment">Mobile payment</a> software</div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">Active</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/2C2P" title="2C2P">2C2P</a></li> <li><a href="/wiki/Adyen" title="Adyen">Adyen</a></li> <li><a href="/wiki/Alipay" title="Alipay">Alipay</a></li> <li><a href="/wiki/Amazon_Pay" title="Amazon Pay">Amazon Pay</a></li> <li><a href="/wiki/Apple_Cash" class="mw-redirect" title="Apple Cash">Apple Cash</a></li> <li><a href="/wiki/Apple_Pay" title="Apple Pay">Apple Pay</a></li> <li><a href="/wiki/Atom_Technologies" class="mw-redirect" title="Atom Technologies">Atom Technologies</a></li> <li><a href="/wiki/Bancomat_(interbank_network)" title="Bancomat (interbank network)">Bancomat Pay</a></li> <li><a href="/wiki/BKash" title="BKash">bKash</a></li> <li><a href="/wiki/Blik" title="Blik">Blik</a></li> <li><a href="/wiki/Boku_mobile_payments" class="mw-redirect" title="Boku mobile payments">Boku</a></li> <li><a href="/wiki/Carta_Worldwide" title="Carta Worldwide">Carta Worldwide</a></li> <li><a href="/wiki/Cash_App" title="Cash App">Cash App</a></li> <li><a href="/wiki/CDS_Global" title="CDS Global">CDS Global</a></li> <li><a href="/wiki/Circle_(company)" title="Circle (company)">Circle</a></li> <li><a href="/wiki/Easypaisa" title="Easypaisa">Easypaisa</a></li> <li><a href="/wiki/EnStream" title="EnStream">EnStream</a></li> <li><a href="/wiki/Ensygnia" title="Ensygnia">Ensygnia</a></li> <li><a href="/wiki/EServGlobal" title="EServGlobal">EServGlobal</a></li> <li><a href="/wiki/Fitbit_Pay" class="mw-redirect" title="Fitbit Pay">Fitbit Pay</a></li> <li><a href="/wiki/FreeCharge" class="mw-redirect" title="FreeCharge">FreeCharge</a></li> <li><a href="/wiki/Garmin_Pay" class="mw-redirect" title="Garmin Pay">Garmin Pay</a></li> <li><a href="/wiki/GCash" title="GCash">GCash</a></li> <li><a href="/wiki/Google_Pay_(payment_method)" title="Google Pay (payment method)">Google Pay</a> <ul><li><a href="/wiki/Google_Pay_(mobile_app)" title="Google Pay (mobile app)">Google Pay app</a></li></ul></li> <li><a href="/wiki/Google_Wallet" title="Google Wallet">Google Wallet</a></li> <li><a href="/wiki/Gojek#Products" title="Gojek">Gopay</a></li> <li><a href="/wiki/IDEAL" title="IDEAL">iDEAL</a></li> <li><a href="/wiki/Interac_e-Transfer" title="Interac e-Transfer">Interac e-Transfer</a></li> <li><a href="/wiki/JazzCash" title="JazzCash">JazzCash</a></li> <li><a href="/wiki/Jumio" title="Jumio">Jumio</a></li> <li><a href="/wiki/KakaoPay" title="KakaoPay">KakaoPay</a></li> <li><a href="/wiki/Line_Pay" class="mw-redirect" title="Line Pay">Line Pay</a></li> <li><a href="/wiki/Maya_(mobile_payments)" title="Maya (mobile payments)">Maya</a></li> <li><a href="/wiki/Mercado_Pago" class="mw-redirect" title="Mercado Pago">Mercado Pago</a></li> <li><a href="/wiki/Mir_Pay" class="mw-redirect" title="Mir Pay">Mir Pay</a></li> <li><a href="/wiki/MobiKwik" title="MobiKwik">MobiKwik</a></li> <li><a href="/wiki/Suica" title="Suica">Mobile Suica</a></li> <li><a href="/wiki/MobilePay" title="MobilePay">MobilePay</a></li> <li><a href="/wiki/Mopay" class="mw-redirect" title="Mopay">Mopay</a></li> <li><a href="/wiki/M-Pesa" title="M-Pesa">M-Pesa</a></li> <li><a href="/wiki/Nagad" title="Nagad">Nagad</a></li> <li><a href="/wiki/National_Payments_Corporation_of_India" title="National Payments Corporation of India">NPCI</a> <ul><li><a href="/wiki/Immediate_Payment_Service" title="Immediate Payment Service">IMPS</a></li> <li><a href="/wiki/Unified_Payments_Interface" title="Unified Payments Interface">UPI</a> <ul><li><a href="/wiki/BHIM" title="BHIM">BHIM</a></li></ul></li></ul></li> <li><a href="/wiki/Naver_Pay" title="Naver Pay">Naver Pay</a></li> <li><a href="/wiki/National_Electronic_Funds_Transfer" title="National Electronic Funds Transfer">NEFT</a></li> <li><a href="/wiki/Orange_Money" title="Orange Money">Orange Money</a></li> <li><a href="/wiki/Osaifu-Keitai" title="Osaifu-Keitai">Osaifu-Keitai</a></li> <li><a href="/wiki/Oxigen_Services" title="Oxigen Services">Oxigen Services</a></li> <li><a href="/wiki/PayAnywhere" class="mw-redirect" title="PayAnywhere">PayAnywhere</a></li> <li><a href="/wiki/PayMate" title="PayMate">PayMate</a></li> <li><a href="/wiki/PayMe" title="PayMe">PayMe</a></li> <li><a href="/wiki/PayNow" title="PayNow">PayNow</a></li> <li><a href="/wiki/PayPal" title="PayPal">PayPal</a> <ul><li><a href="/wiki/Braintree_(company)" title="Braintree (company)">Braintree</a></li> <li><a href="/wiki/IZettle" class="mw-redirect" title="IZettle">iZettle</a></li> <li><a href="/wiki/Paydiant" title="Paydiant">Paydiant</a></li> <li><a href="/wiki/Venmo" title="Venmo">Venmo</a></li></ul></li> <li><a href="/wiki/PayPay" title="PayPay">PayPay</a></li> <li><a href="/wiki/Paytm" title="Paytm">Paytm</a></li> <li><a href="/wiki/Payworld" title="Payworld">Payworld</a></li> <li><a href="/wiki/Paze" title="Paze">Paze</a></li> <li><a href="/wiki/PhonePe" title="PhonePe">PhonePe</a></li> <li><a href="/wiki/Pix_(payment_system)" title="Pix (payment system)">Pix</a></li> <li><a href="/wiki/Qiwi" title="Qiwi">Qiwi</a></li> <li><a href="/wiki/Revolut" title="Revolut">Revolut</a></li> <li><a href="/wiki/Samsung_Pay" title="Samsung Pay">Samsung Pay</a> <ul><li><a href="/wiki/Samsung_Wallet" title="Samsung Wallet">Samsung Wallet</a></li></ul></li> <li><a href="/wiki/Spice_Digital" class="mw-redirect" title="Spice Digital">Spice Digital</a></li> <li><a href="/wiki/Swish_(payment)" title="Swish (payment)">Swish</a></li> <li><a href="/wiki/Touch_%27n_Go_eWallet" title="Touch &#39;n Go eWallet">Touch 'n Go eWallet</a></li> <li><a href="/wiki/TWINT" title="TWINT">TWINT</a></li> <li><a href="/wiki/UnionPay_(application)" title="UnionPay (application)">UnionPay app</a></li> <li><a href="/wiki/Vipps" title="Vipps">Vipps</a></li> <li><a href="/wiki/Wave_Money" title="Wave Money">Wave Money</a></li> <li><a href="/wiki/WeChat_Pay" title="WeChat Pay">WeChat Pay</a></li> <li><a href="/wiki/Wizzit" title="Wizzit">Wizzit</a></li> <li><a href="/wiki/YooMoney" title="YooMoney">YooMoney</a></li> <li><a href="/wiki/Zelle" title="Zelle">Zelle</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Defunct</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/AirTag_(company)" title="AirTag (company)">AirTag</a></li> <li><a href="/wiki/Bell_ID" title="Bell ID">Bell ID</a></li> <li><a href="/wiki/CurrentC" class="mw-redirect" title="CurrentC">CurrentC</a></li> <li><a href="/wiki/Fortumo" title="Fortumo">Fortumo</a></li> <li><a href="/wiki/Google_Pay_Send" title="Google Pay Send">Google Wallet (2011-2018)</a></li> <li><a href="/wiki/Kuapay" title="Kuapay">Kuapay</a></li> <li><a href="/wiki/Lemon_Wallet" title="Lemon Wallet">Lemon Wallet</a></li> <li><a href="/wiki/LG_Pay" title="LG Pay">LG Pay</a></li> <li><a href="/wiki/Microsoft_Pay" title="Microsoft Pay">Microsoft Pay</a></li> <li><a href="/wiki/Paym" title="Paym">Paym</a></li> <li><a href="/wiki/Pingit" title="Pingit">Pingit</a></li> <li><a href="/wiki/Simpay" title="Simpay">Simpay</a></li> <li><a href="/wiki/Softcard" title="Softcard">Softcard</a></li> <li><a href="/wiki/Tagpay" class="mw-redirect" title="Tagpay">Tagpay</a></li> <li><a href="/wiki/Tez_(software)" title="Tez (software)">Tez</a></li> <li><a href="/wiki/Vcash" title="Vcash">vcash</a></li> <li><a href="/wiki/Zapp_(mobile_payments)" class="mw-redirect" title="Zapp (mobile payments)">Zapp</a></li> <li><a href="/wiki/ZNAP" class="mw-redirect" title="ZNAP">Znap</a></li></ul> </div></td></tr><tr><td class="navbox-abovebelow" colspan="2"><div> <ul><li><span class="noviewer" typeof="mw:File"><span title="Category"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/16px-Symbol_category_class.svg.png" decoding="async" width="16" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/23px-Symbol_category_class.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/31px-Symbol_category_class.svg.png 2x" data-file-width="180" data-file-height="185" /></span></span> <a href="/wiki/Category:Mobile_payments" title="Category:Mobile payments">Category</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"></div><div role="navigation" class="navbox" aria-labelledby="Payment_service_providers" style="padding:3px"><table class="nowraplinks hlist mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Payment_service_providers" title="Template:Payment service providers"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Payment_service_providers" title="Template talk:Payment service providers"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Payment_service_providers" title="Special:EditPage/Template:Payment service providers"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Payment_service_providers" style="font-size:114%;margin:0 4em"><a href="/wiki/Payment_service_provider" title="Payment service provider">Payment service providers</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">Active</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Adyen" title="Adyen">Adyen</a></li> <li><a href="/wiki/Airtel_Payments_Bank" title="Airtel Payments Bank">Airtel Payments Bank</a></li> <li><a href="/wiki/Amazon_Pay" title="Amazon Pay">Amazon Pay</a></li> <li><a href="/wiki/Ant_Group" title="Ant Group">Ant Group</a></li> <li><a class="mw-selflink selflink">Apple</a> <ul><li><a href="/wiki/Apple_Card" title="Apple Card">Card</a></li> <li><a href="/wiki/Apple_Pay" title="Apple Pay">Pay</a></li> <li><a href="/wiki/Apple_Wallet" title="Apple Wallet">Wallet</a></li></ul></li> <li><a href="/wiki/Atom_Technologies" class="mw-redirect" title="Atom Technologies">Atom</a></li> <li><a href="/wiki/BHIM" title="BHIM">BHIM</a></li> <li><a href="/wiki/BKash" title="BKash">bKash</a></li> <li><a href="/wiki/BillDesk" title="BillDesk">BillDesk</a></li> <li><a href="/wiki/Block,_Inc." title="Block, Inc.">Block</a> <ul><li><a href="/wiki/Afterpay" title="Afterpay">Afterpay</a></li> <li><a href="/wiki/Cash_App" title="Cash App">Cash App</a></li> <li><a href="/wiki/Square_(payment_system)" class="mw-redirect" title="Square (payment system)">Square</a></li></ul></li> <li><a href="/wiki/BPAY" title="BPAY">BPAY</a></li> <li><a href="/wiki/Cashfree_(company)" class="mw-redirect" title="Cashfree (company)">Cashfree</a></li> <li><a href="/wiki/Chase_Paymentech" title="Chase Paymentech">Chase Paymentech</a> <ul><li><a href="/wiki/WePay" title="WePay">WePay</a></li></ul></li> <li><a href="/wiki/CNG_Processing_A/S" title="CNG Processing A/S">CNG</a></li> <li><a href="/wiki/Dwolla" title="Dwolla">Dwolla</a></li> <li><a href="/wiki/Freecharge" title="Freecharge">Freecharge</a></li> <li><a href="/wiki/Global_Payments" title="Global Payments">Global Payments</a></li> <li><a href="/wiki/Gojek#Products" title="Gojek">Gopay</a></li> <li><a href="/wiki/Ingenico" title="Ingenico">Ingenico</a></li> <li><a href="/wiki/Klarna" title="Klarna">Klarna</a></li> <li><a href="/wiki/Mi-Pay" title="Mi-Pay">Mi-Pay</a></li> <li><a href="/wiki/Mir_(payment_system)" title="Mir (payment system)">Mir</a></li> <li><a href="/wiki/MobiKwik" title="MobiKwik">MobiKwik</a></li> <li><a href="/wiki/Nagad" title="Nagad">Nagad</a></li> <li><a href="/wiki/Nexi" title="Nexi">Nexi</a></li> <li><a href="/wiki/Nuvei" title="Nuvei">Nuvei</a></li> <li><a href="/wiki/Opayo" title="Opayo">Opayo</a></li> <li><a href="/wiki/Oxigen_Services" title="Oxigen Services">Oxigen Services</a></li> <li><a href="/wiki/Passport_(company)" title="Passport (company)">Passport</a></li> <li><a href="/wiki/Paya,_Inc." title="Paya, Inc.">Paya</a></li> <li><a href="/wiki/Paymentwall" title="Paymentwall">Paymentwall</a></li> <li><a href="/wiki/Payoneer" title="Payoneer">Payoneer</a></li> <li><a href="/wiki/PayPal" title="PayPal">PayPal</a> <ul><li><a href="/wiki/Braintree_(company)" title="Braintree (company)">Braintree</a></li> <li><a href="/wiki/Zettle" title="Zettle">Zettle</a></li> <li><a href="/wiki/Venmo" title="Venmo">Venmo</a></li> <li><a href="/wiki/Xoom_Corporation" title="Xoom Corporation">Xoom</a></li></ul></li> <li><a href="/wiki/PayPoint" title="PayPoint">PayPoint</a></li> <li><a href="/wiki/Paysafe" title="Paysafe">Paysafe</a> <ul><li><a href="/wiki/Neteller" title="Neteller">Neteller</a></li> <li><a href="/wiki/Openbucks" title="Openbucks">Openbucks</a></li> <li><a href="/wiki/Paysafecard" class="mw-redirect" title="Paysafecard">paysafecard</a></li> <li><a href="/wiki/Skrill" title="Skrill">Skrill</a></li></ul></li> <li><a href="/wiki/Paytm" title="Paytm">Paytm</a></li> <li><a href="/wiki/PayU" title="PayU">PayU</a></li> <li><a href="/wiki/PhonePe" title="PhonePe">PhonePe</a></li> <li><a href="/wiki/POLi_Payments" title="POLi Payments">POLi Payments</a></li> <li><a href="/wiki/QRIS" title="QRIS">QRIS</a></li> <li><a href="/wiki/Quahl" title="Quahl">Quahl</a></li> <li><a href="/wiki/Red_Dot_Payment" title="Red Dot Payment">Red Dot Payment</a></li> <li><a href="/wiki/Remita" title="Remita">Remita</a></li> <li><a href="/wiki/Sarvatra_Technologies" title="Sarvatra Technologies">Sarvatra Technologies</a></li> <li><a href="/wiki/Shift4" title="Shift4">Shift4</a></li> <li><a href="/wiki/Stripe,_Inc." title="Stripe, Inc.">Stripe</a></li> <li><a href="/wiki/Tata_Neu" title="Tata Neu">Tata Neu</a></li> <li><a href="/wiki/Tencent" title="Tencent">Tencent</a></li> <li><a href="/wiki/Verifone" title="Verifone">Verifone</a></li> <li><a href="/wiki/VersaPay" class="mw-redirect" title="VersaPay">VersaPay</a></li> <li><a href="/wiki/Veem" title="Veem">Veem</a></li> <li><a href="/wiki/WebMoney" title="WebMoney">WebMoney</a></li> <li><a href="/wiki/Worldline_SA" title="Worldline SA">Worldline SA</a></li> <li><a href="/wiki/Worldpay,_Inc." title="Worldpay, Inc.">Worldpay, Inc.</a></li> <li><a href="/wiki/YooMoney" title="YooMoney">YooMoney</a></li> <li><a href="/wiki/Zeta_(company)" title="Zeta (company)">Zeta</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Defunct</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Billpoint" title="Billpoint">Billpoint</a></li> <li><a href="/wiki/C2it" title="C2it">C2it</a></li> <li><a href="/wiki/Clinkle" title="Clinkle">Clinkle</a></li> <li><a href="/wiki/Wirecard" title="Wirecard">Wirecard</a></li> <li><a href="/wiki/PayDirect" title="PayDirect">PayDirect</a></li> <li><a href="/wiki/Qiwi" title="Qiwi">Qiwi</a></li> <li><a href="/wiki/Tez_(software)" title="Tez (software)">Tez</a></li> <li><a href="/wiki/Ukash" title="Ukash">Ukash</a></li> <li><a href="/wiki/Zong_(payments_provider)" title="Zong (payments provider)">Zong</a></li></ul> </div></td></tr><tr><td class="navbox-abovebelow" colspan="2"><div> <ul><li><span class="noviewer" typeof="mw:File"><span title="Category"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/16px-Symbol_category_class.svg.png" decoding="async" width="16" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/23px-Symbol_category_class.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/31px-Symbol_category_class.svg.png 2x" data-file-width="180" data-file-height="185" /></span></span> <a href="/wiki/Category:Payment_service_providers" title="Category:Payment service providers">Category</a></li> <li><span class="noviewer" typeof="mw:File"><span title="List-Class article"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/d/db/Symbol_list_class.svg/16px-Symbol_list_class.svg.png" decoding="async" width="16" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/d/db/Symbol_list_class.svg/23px-Symbol_list_class.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/d/db/Symbol_list_class.svg/31px-Symbol_list_class.svg.png 2x" data-file-width="180" data-file-height="185" /></span></span> <a href="/wiki/List_of_online_payment_service_providers" title="List of online payment service providers">List</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"></div><div role="navigation" class="navbox" aria-labelledby="Cable,_satellite,_and_other_specialty_television_providers_(multi-channel_video_programming_distributors)_in_the_United_States" style="padding:3px"><table class="nowraplinks hlist mw-collapsible mw-collapsed navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:CATV_USA" title="Template:CATV USA"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:CATV_USA" title="Template talk:CATV USA"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:CATV_USA" title="Special:EditPage/Template:CATV USA"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Cable,_satellite,_and_other_specialty_television_providers_(multi-channel_video_programming_distributors)_in_the_United_States" style="font-size:114%;margin:0 4em">Cable, satellite, and other specialty television providers (<a href="/wiki/Multichannel_television_in_the_United_States" title="Multichannel television in the United States">multi-channel video programming distributors</a>) in the <a href="/wiki/United_States" title="United States">United States</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Cable_television_in_the_United_States" title="Cable television in the United States">Cable</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Adams_Cable" title="Adams Cable">Adams Cable</a></li> <li><a href="/wiki/Altice_USA" title="Altice USA">Altice USA</a> <ul><li><a href="/wiki/Optimum_(TV/Internet)" title="Optimum (TV/Internet)">Optimum (TV/Internet)</a></li> <li><a href="/wiki/Suddenlink_Communications" title="Suddenlink Communications">Suddenlink Communications</a></li> <li><a href="/wiki/Service_Electric" title="Service Electric">Service Electric</a></li></ul></li> <li><a href="/wiki/Armstrong_Group_of_Companies" title="Armstrong Group of Companies">Armstrong</a></li> <li><a href="/wiki/Astound_Broadband" title="Astound Broadband">Astound Broadband</a> <ul><li><a href="/wiki/Grande_Communications" title="Grande Communications">Grande Communications</a></li> <li><a href="/wiki/RCN_Corporation" title="RCN Corporation">RCN Corporation</a></li> <li><a href="/wiki/Wave_Broadband" title="Wave Broadband">Wave Broadband</a></li></ul></li> <li><a href="/wiki/AT%26T_Alascom" title="AT&amp;T Alascom">AT&amp;T Alascom</a></li> <li><a href="/wiki/Blue_Ridge_Communications" title="Blue Ridge Communications">Blue Ridge Communications</a></li> <li><a href="/wiki/Blue_Stream_(company)" title="Blue Stream (company)">Blue Stream</a></li> <li><a href="/wiki/Breezeline" title="Breezeline">Breezeline</a></li> <li><a href="/wiki/Broadstripe" title="Broadstripe">Broadstripe</a></li> <li><a href="/wiki/Buckeye_Broadband" title="Buckeye Broadband">Buckeye Broadband</a></li> <li><a href="/wiki/Cable_One" title="Cable One">Cable One</a> <ul><li><a href="/wiki/Hargray" title="Hargray">Hargray</a></li></ul></li> <li><a href="/wiki/Xfinity" title="Xfinity">Comcast Xfinity</a></li> <li><a href="/wiki/Consolidated_Communications" title="Consolidated Communications">Consolidated Communications</a></li> <li><a href="/wiki/Cox_Communications" title="Cox Communications">Cox Communications</a></li> <li><a href="/wiki/Docomo_Pacific" title="Docomo Pacific">Docomo Pacific</a></li> <li><a href="/wiki/Emery_Telcom" title="Emery Telcom">Emery Telcom</a></li> <li><a href="/wiki/Full_Channel" title="Full Channel">Full Channel</a></li> <li><a href="/wiki/GCI_(company)" class="mw-redirect" title="GCI (company)">GCI</a></li> <li><a href="/wiki/Mediacom" title="Mediacom">Mediacom</a></li> <li><a href="/wiki/Midco" title="Midco">Midco</a></li> <li><a href="/wiki/Northland_Communications" class="mw-redirect" title="Northland Communications">Northland Communications</a></li> <li><a href="/wiki/Liberty_Puerto_Rico" title="Liberty Puerto Rico">Liberty Puerto Rico</a></li> <li><a href="/wiki/Satview_Broadband" title="Satview Broadband">Satview Broadband</a></li> <li><a href="/wiki/Shentel" title="Shentel">Shentel</a></li> <li><a href="/wiki/Spectrum_(brand)" title="Spectrum (brand)">Spectrum</a></li> <li><a href="/wiki/SRT_Communications" title="SRT Communications">SRT Communications</a></li> <li><a href="/wiki/TDS_Telecom" title="TDS Telecom">TDS Telecom</a></li> <li>Troy Cablevision</li> <li><a href="/wiki/TruVista_Communications" title="TruVista Communications">TruVista Communications</a></li> <li><a href="/wiki/Wide_Open_West" title="Wide Open West">WOW!</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Satellite_television_in_the_United_States" title="Satellite television in the United States">Satellite</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Claro_Puerto_Rico" title="Claro Puerto Rico">Claro Puerto Rico</a></li> <li><a href="/wiki/Dish_Network" title="Dish Network">Dish Network</a></li> <li><a href="/wiki/DirecTV" title="DirecTV">DirecTV</a></li> <li><a href="/wiki/Glorystar" title="Glorystar">Glorystar</a></li> <li><a href="/wiki/Headend_in_the_Sky" title="Headend in the Sky">Headend in the Sky</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Fiber_to_the_x" title="Fiber to the x">Fiber</a><br />/ <a href="/wiki/IPTV" class="mw-redirect" title="IPTV">IPTV</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Cincinnati_Bell" class="mw-redirect" title="Cincinnati Bell">Cincinnati Bell Fioptics</a></li> <li><a href="/wiki/Claro_Puerto_Rico" title="Claro Puerto Rico">Claro</a></li> <li><a href="/wiki/Consolidated_Communications" title="Consolidated Communications">Consolidated Communications</a></li> <li><a href="/wiki/EPB" title="EPB">EPB</a></li> <li><a href="/wiki/Frontier_FiberOptic" class="mw-redirect" title="Frontier FiberOptic">Frontier FiberOptic</a></li> <li><a href="/wiki/GTA_Teleguam" title="GTA Teleguam">GTA Teleguam</a></li> <li><a href="/wiki/Hawaiian_Telcom" title="Hawaiian Telcom">Hawaiian Telcom</a></li> <li><a href="/wiki/Lumen_Technologies" title="Lumen Technologies">Lumen</a> <ul><li><a href="/wiki/Prism_TV" title="Prism TV">Prism TV</a></li></ul></li> <li><a href="/wiki/Midco" title="Midco">Midco</a></li> <li><a href="/wiki/NEP_Telephone" title="NEP Telephone">NEP Datastream TV</a></li> <li><a href="/wiki/North_State_Communications" class="mw-redirect" title="North State Communications">North State Communications</a></li> <li><a href="/wiki/Sonic_(ISP)" title="Sonic (ISP)">Sonic.net</a></li> <li><a href="/wiki/TDS_Telecom" title="TDS Telecom">TDS Telecom</a></li> <li><a href="/wiki/Verizon_Fios" title="Verizon Fios">Verizon FiOS</a></li> <li><a href="/wiki/Whidbey_Telecom" title="Whidbey Telecom">Whidbey Telecom</a></li> <li><a href="/wiki/Windstream_Holdings" title="Windstream Holdings">Windstream Kinetic</a></li> <li><a href="/wiki/Ziply_Fiber" title="Ziply Fiber">Ziply Fiber</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Multichannel_television_in_the_United_States#Virtual_MVPD,_TV_Everywhere,_and_over-the-top_media_services" title="Multichannel television in the United States">Virtual<br />MVPD</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/DirecTV_Stream" title="DirecTV Stream">DirecTV Stream</a></li> <li><a href="/wiki/Frndly_TV" title="Frndly TV">Frndly TV</a></li> <li><a href="/wiki/FuboTV" title="FuboTV">FuboTV</a></li> <li><a href="/wiki/Hulu#Hulu_+_Live_TV_service" title="Hulu">Hulu + Live TV</a></li> <li><a href="/wiki/Philo_(company)" title="Philo (company)">Philo</a></li> <li><a href="/wiki/Sling_TV" title="Sling TV">Sling TV</a></li> <li><a href="/wiki/Spectrum_TV_Stream" title="Spectrum TV Stream">Spectrum TV Stream</a></li> <li><a href="/wiki/Xfinity_Flex" title="Xfinity Flex">Xfinity Flex</a></li> <li><a href="/wiki/YouTube_TV" title="YouTube TV">YouTube TV</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Over-the-top_media_service" title="Over-the-top media service">Over-<br />the-top<br />VOD</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/A%26E_Networks" title="A&amp;E Networks">A&amp;E Networks</a> <ul><li><a href="/wiki/A%26E_Crime_Central" class="mw-redirect" title="A&amp;E Crime Central">Crime Central</a></li> <li><a href="/wiki/History_(American_TV_network)" class="mw-redirect" title="History (American TV network)">History Vault</a></li> <li><a href="/wiki/Lifetime_(TV_network)" class="mw-redirect" title="Lifetime (TV network)">Lifetime Movie Club</a></li></ul></li> <li><a href="/wiki/Amazon_(company)" title="Amazon (company)">Amazon</a> <ul><li><a href="/wiki/Amazon_Prime_Video" title="Amazon Prime Video">Prime Video</a></li> <li><a href="/wiki/MGM%2B" title="MGM+">MGM+</a></li> <li><a href="/wiki/Amazon_Freevee" title="Amazon Freevee">Freevee</a></li> <li><a href="/wiki/ScreenPix" class="mw-redirect" title="ScreenPix">ScreenPix</a></li></ul></li> <li><a href="/wiki/AMC_Networks" title="AMC Networks">AMC Networks</a> <ul><li><a href="/wiki/Acorn_TV" title="Acorn TV">Acorn TV</a></li> <li><a href="/wiki/AMC%2B" title="AMC+">AMC+</a></li> <li><a href="/wiki/Hidive" title="Hidive">Hidive</a></li> <li><a href="/wiki/IFC_Films" title="IFC Films">IFC Films Unlimited</a></li> <li><a href="/wiki/Shudder_(streaming_service)" title="Shudder (streaming service)">Shudder</a></li> <li><a href="/wiki/Sundance_TV" title="Sundance TV">Sundance Now</a></li> <li><a href="/wiki/Allblk" title="Allblk">Allblk</a></li> <li><a href="/wiki/WE_TV" class="mw-redirect" title="WE TV">WE TV+</a></li></ul></li> <li><a href="/wiki/Angel_Studios" title="Angel Studios">Angel Studios</a></li> <li><a href="/wiki/Apple_TV%2B" title="Apple TV+">Apple TV+</a></li> <li><a href="/wiki/BritBox" title="BritBox">BritBox</a></li> <li><a href="/wiki/Bounce_TV#Brown_Sugar" title="Bounce TV">Brown Sugar</a></li> <li><a href="/wiki/BroadwayHD" title="BroadwayHD">BroadwayHD</a></li> <li><a href="/wiki/Cineverse" title="Cineverse">Cineverse</a> <ul><li><a href="/wiki/CONtv" title="CONtv">CONtv</a></li> <li><a href="/wiki/Docurama" title="Docurama">Docurama</a></li> <li><a href="/wiki/Dove_Channel_(streaming_service)" title="Dove Channel (streaming service)">Dove Channel</a></li> <li><a href="/wiki/Fandor" title="Fandor">Fandor</a></li> <li><a href="/wiki/Screambox" class="mw-redirect" title="Screambox">Screambox</a></li></ul></li> <li><a href="/wiki/The_Criterion_Collection" title="The Criterion Collection">The Criterion Channel</a></li> <li><a href="/wiki/Curiosity_Stream" title="Curiosity Stream">Curiosity Stream</a></li> <li><a href="/wiki/CW_Seed" class="mw-redirect" title="CW Seed">CW Seed</a></li> <li><a href="/wiki/Dekkoo" title="Dekkoo">Dekkoo</a></li> <li><a href="/wiki/The_Walt_Disney_Company" title="The Walt Disney Company">Disney</a> <ul><li><a href="/wiki/Disney%2B" title="Disney+">Disney+</a></li> <li><a href="/wiki/Hulu" title="Hulu">Hulu</a></li> <li><a href="/wiki/ESPN%2B" title="ESPN+">ESPN+</a></li></ul></li> <li><a href="/wiki/DOGTV" title="DOGTV">DOGTV</a></li> <li><a href="/wiki/Dropout_(media_company)" title="Dropout (media company)">Dropout</a></li> <li><a href="/wiki/Eros_Now" title="Eros Now">Eros Now</a></li> <li><a href="/wiki/Facebook_Watch" title="Facebook Watch">Facebook Watch</a></li> <li><a href="/wiki/FilmRise" title="FilmRise">FilmRise</a></li> <li><a href="/wiki/Fox_Corporation" title="Fox Corporation">Fox Corporation</a> <ul><li><a href="/wiki/Fox_Nation" title="Fox Nation">Fox Nation</a></li> <li><a href="/wiki/Tubi" title="Tubi">Tubi</a></li></ul></li> <li><a href="/wiki/Hallmark%2B" title="Hallmark+">Hallmark+</a></li> <li><a href="/wiki/Here_TV" title="Here TV">Here TV</a></li> <li><a href="/wiki/Kino_Lorber" title="Kino Lorber">Kino Lorber</a> <ul><li><a href="/wiki/MHz_Networks#MHz_Choice" title="MHz Networks">MHz Choice</a></li> <li>Kino Film Collection</li></ul></li> <li><a href="/wiki/Kocowa" title="Kocowa">Kocowa</a></li> <li><a href="/wiki/Local_Now" title="Local Now">Local Now</a></li> <li><a href="/wiki/Mubi_(streaming_service)" title="Mubi (streaming service)">MUBI</a></li> <li><a href="/wiki/Netflix" title="Netflix">Netflix</a></li> <li><a href="/wiki/NBCUniversal" title="NBCUniversal">NBCUniversal</a> <ul><li><a href="/wiki/Peacock_(streaming_service)" title="Peacock (streaming service)">Peacock</a></li> <li><a href="/wiki/Vudu" class="mw-redirect" title="Vudu">Vudu</a></li> <li><a href="/wiki/Xumo" title="Xumo">Xumo</a></li></ul></li> <li><a href="/wiki/NFL%2B" title="NFL+">NFL+</a></li> <li><a href="/wiki/Paramount_Global" title="Paramount Global">Paramount Global</a> <ul><li><a href="/wiki/BET%2B" title="BET+">BET+</a></li> <li><a href="/wiki/Paramount%2B" title="Paramount+">Paramount+</a></li> <li><a href="/wiki/Noggin_(brand)" title="Noggin (brand)">Noggin</a></li> <li><a href="/wiki/Pluto_TV" title="Pluto TV">Pluto TV</a></li> <li><a href="/wiki/Showtime_(TV_network)" title="Showtime (TV network)">Showtime</a></li></ul></li> <li><a href="/wiki/Racetrack_Television_Network" title="Racetrack Television Network">Racetrack Television Network</a></li> <li><a href="/wiki/Redbox" title="Redbox">Redbox</a></li> <li><a href="/wiki/Revry" title="Revry">Revry</a></li> <li><a href="/wiki/The_Roku_Channel" title="The Roku Channel">Roku Channel</a></li> <li><a href="/wiki/Sony_Pictures" title="Sony Pictures">Sony</a> <ul><li><a href="/wiki/Crunchyroll" title="Crunchyroll">Crunchyroll</a></li></ul></li> <li><a href="/wiki/Samsung_TV_Plus" title="Samsung TV Plus">Samsung TV Plus</a></li> <li><a href="/wiki/Shout!_Factory" class="mw-redirect" title="Shout! Factory">Shout! Factory TV</a></li> <li><a href="/wiki/Starz" title="Starz">Starz</a></li> <li><a href="/wiki/Stirr" title="Stirr">Stirr</a></li> <li><a href="/wiki/TelevisaUnivision_(United_States)" class="mw-redirect" title="TelevisaUnivision (United States)">Univision</a> <ul><li><a href="/wiki/Pantaya" title="Pantaya">Pantaya</a></li> <li><a href="/wiki/TelevisaUnivision_(United_States)#Digital_properties" class="mw-redirect" title="TelevisaUnivision (United States)">Univision NOW</a></li> <li><a href="/wiki/Vix_(streaming_service)" title="Vix (streaming service)">ViX</a></li></ul></li> <li><a href="/wiki/Tivo" class="mw-redirect" title="Tivo">Tivo Stream 4k</a></li> <li><a href="/wiki/First_Look_Media" title="First Look Media">Topic</a></li> <li><a href="/wiki/UFC_Fight_Pass" title="UFC Fight Pass">UFC Fight Pass</a></li> <li><a href="/wiki/Viaplay" title="Viaplay">Viaplay</a></li> <li><a href="/wiki/Viki_(streaming_service)" title="Viki (streaming service)">Viki</a></li> <li><a href="/wiki/Vix_(streaming_service)" title="Vix (streaming service)">ViX</a></li> <li><a href="/wiki/Warner_Bros._Discovery" title="Warner Bros. Discovery">Warner Bros. Discovery</a> <ul><li><a href="/wiki/Boomerang_(TV_network)" title="Boomerang (TV network)">Boomerang</a></li> <li><a href="/wiki/Cinemax" title="Cinemax">Cinemax</a></li> <li><a href="/wiki/Discovery%2B" title="Discovery+">Discovery+</a></li> <li><a href="/wiki/Food_Network" title="Food Network">Food Network Kitchen</a></li> <li><a href="/wiki/Max_(streaming_service)" title="Max (streaming service)">Max</a></li> <li><a href="/wiki/Rooster_Teeth" title="Rooster Teeth">Rooster Teeth</a></li></ul></li> <li><a href="/wiki/WOW_Presents_Plus" title="WOW Presents Plus">WOW Presents Plus</a></li> <li><a href="/wiki/WWE_Network" title="WWE Network">WWE Network</a></li> <li><a href="/wiki/YuppTV" title="YuppTV">YuppTV</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Defunct</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Cable</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Adelphia_Communications_Corporation" title="Adelphia Communications Corporation">Adelphia Communications Corporation</a></li> <li><a href="/wiki/Alameda_Municipal_Power" title="Alameda Municipal Power">Alameda Power and Telecom</a></li> <li><a href="/wiki/Astound_Broadband" title="Astound Broadband">Astound Broadband</a></li> <li><a href="/wiki/AT%26T_Broadband" title="AT&amp;T Broadband">AT&amp;T Broadband</a> <ul><li><a href="/wiki/MediaOne" title="MediaOne">MediaOne/Continental Cablevision</a></li> <li><a href="/wiki/Tele-Communications_Inc." title="Tele-Communications Inc.">Tele-Communications Inc.</a></li></ul></li> <li><a href="/wiki/Baja_Broadband" class="mw-redirect" title="Baja Broadband">Baja Broadband</a> <ul><li><a href="/wiki/US_Cable" title="US Cable">US Cable</a></li></ul></li> <li><a href="/wiki/Bresnan_Communications" title="Bresnan Communications">Bresnan Communications</a></li> <li><a href="/wiki/Bright_House_Networks" title="Bright House Networks">Bright House Networks</a></li> <li><a href="/wiki/Cablevision" title="Cablevision">Cablevision</a></li> <li><a href="/wiki/Champion_Broadband" title="Champion Broadband">Champion Broadband</a></li> <li><a href="/wiki/Chicken_Soup_for_the_Soul_Entertainment" title="Chicken Soup for the Soul Entertainment">Chicken Soup for the Soul Entertainment</a> <ul><li><a href="/wiki/Crackle_(service)" title="Crackle (service)">Crackle</a></li> <li><a href="/wiki/Popcornflix" title="Popcornflix">Popcornflix</a></li></ul></li> <li><a href="/wiki/Cobridge_Communications" title="Cobridge Communications">Cobridge Communications</a></li> <li><a href="/wiki/Community_Home_Entertainment" title="Community Home Entertainment">Community Home Entertainment</a></li> <li><a href="/wiki/FairPoint_Communications" title="FairPoint Communications">FairPoint Communications</a></li> <li><a href="/wiki/Graceba_Total_Communications" title="Graceba Total Communications">Graceba Total Communications</a></li> <li><a href="/wiki/Insight_Communications" class="mw-redirect" title="Insight Communications">Insight Communications</a></li> <li><a href="/wiki/Jones_Intercable" title="Jones Intercable">Jones Intercable</a></li> <li><a href="/wiki/King_Videocable" title="King Videocable">King Videocable</a></li> <li><a href="/wiki/Knology" class="mw-redirect" title="Knology">Knology</a></li> <li><a href="/wiki/Marcus_Cable" title="Marcus Cable">Marcus Cable</a></li> <li><a href="/wiki/News-Press_%26_Gazette_Company#Cable_operations" title="News-Press &amp; Gazette Company">NPG Cable</a></li> <li><a href="/wiki/Paragon_Cable" title="Paragon Cable">Paragon Cable</a></li> <li><a href="/wiki/Rapid_Communications" title="Rapid Communications">Rapid Communications</a></li> <li><a href="/wiki/TelePrompTer_Corporation" title="TelePrompTer Corporation">TelePrompTer/Group W Cable</a></li> <li><a href="/wiki/Time_Warner_Cable" title="Time Warner Cable">Time Warner Cable</a></li> <li><a href="/wiki/UA-Columbia_Cablevision" title="UA-Columbia Cablevision">UA-Columbia Cablevision</a></li> <li><a href="/wiki/Windjammer_Communications" title="Windjammer Communications">Windjammer Communications</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Satellite</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/AlphaStar_(satellite_broadcasting_service)" title="AlphaStar (satellite broadcasting service)">AlphaStar</a></li> <li><a href="/wiki/GlobeCast_World_TV" title="GlobeCast World TV">GlobeCast World TV</a></li> <li><a href="/wiki/Orby_TV" title="Orby TV">Orby TV</a></li> <li><a href="/wiki/PrimeStar" title="PrimeStar">PrimeStar</a></li> <li><a href="/wiki/United_States_Satellite_Broadcasting" title="United States Satellite Broadcasting">United States Satellite Broadcasting</a></li> <li><a href="/wiki/Voom_HD_Networks" title="Voom HD Networks">Voom HD Networks</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">IPTV</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/AT%26T_U-verse" class="mw-redirect" title="AT&amp;T U-verse">AT&amp;T U-verse</a></li> <li><a href="/wiki/Lumen_Technologies" title="Lumen Technologies">CenturyLink</a></li> <li><a href="/wiki/Google_Fiber" title="Google Fiber">Google Fiber TV</a></li> <li><a href="/wiki/Sky_Angel" title="Sky Angel">Sky Angel</a></li> <li><a href="/wiki/Virtual_Digital_Cable" title="Virtual Digital Cable">Virtual Digital Cable</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Terrestrial</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/USDTV" title="USDTV">USDTV</a></li> <li><a href="/wiki/MovieBeam" title="MovieBeam">MovieBeam</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Virtual MVPD</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Aereo" title="Aereo">Aereo</a></li> <li><a href="/wiki/HDHomeRun#HDHomeRum_Premium_TV" title="HDHomeRun">HD HomeRun Premium TV</a></li> <li><a href="/wiki/LocalBTV" title="LocalBTV">LocalBTV</a></li> <li><a href="/wiki/Locast" title="Locast">Locast</a></li> <li><a href="/wiki/T-Mobile_US#TVision" title="T-Mobile US">TVision Live TV+</a></li> <li><a href="/wiki/PlayStation_Vue" title="PlayStation Vue">PlayStation Vue</a></li> <li><a href="/wiki/Vidgo" title="Vidgo">Vidgo</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Over-the-top</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Anime_Network" title="Anime Network">Anime Network</a></li> <li><a href="/wiki/CNN%2B" title="CNN+">CNN+</a></li> <li><a href="/wiki/Comedy_Central" title="Comedy Central">Comedy Central Now</a></li> <li><a href="/wiki/DC_Universe_(streaming_service)" title="DC Universe (streaming service)">DC Universe</a></li> <li><a href="/wiki/DramaFever" title="DramaFever">DramaFever</a></li> <li><a href="/wiki/FilmStruck" title="FilmStruck">FilmStruck</a></li> <li><a href="/wiki/Funimation" title="Funimation">Funimation</a></li> <li><a href="/wiki/FX_(TV_channel)#FX+" title="FX (TV channel)">FX+</a></li> <li><a href="/wiki/Go90" title="Go90">go90</a></li> <li><a href="/wiki/NickMusic#Trademark_reuse_for_Apple_TV_service_(2019-)" class="mw-redirect" title="NickMusic">MTV Hits</a></li> <li><a href="/wiki/Nickelodeon" title="Nickelodeon">NickHits</a></li> <li><a href="/wiki/Quibi" title="Quibi">Quibi</a></li> <li><a href="/wiki/Seeso" title="Seeso">Seeso</a></li> <li><a href="/wiki/Smithsonian_Channel" title="Smithsonian Channel">Smithsonian Channel Plus</a></li> <li><a href="/wiki/SnagFilms" title="SnagFilms">SnagFilms</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><td colspan="2" class="navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks mw-collapsible autocollapse navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:North_American_TV" title="Template:North American TV"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:North_American_TV" title="Template talk:North American TV"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:North_American_TV" title="Special:EditPage/Template:North American TV"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Additional_resources_on_North_American_television" style="font-size:114%;margin:0 4em">Additional resources on North American television</div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">North America</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Template:Television_stations_in_North_America" title="Template:Television stations in North America">List of local television stations in North America</a></li> <li><a href="/wiki/Template:North_American_DTV" title="Template:North American DTV">DTV transition</a></li> <li><a href="/wiki/Template:North_American_TV" title="Template:North American TV">North American TV mini-template</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Canada</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Template:Canadian_television_networks" title="Template:Canadian television networks">Canadian networks</a></li> <li><a href="/wiki/List_of_Canadian_television_networks" title="List of Canadian television networks">List of Canadian television networks</a></li> <li><a href="/wiki/List_of_Canadian_television_channels" title="List of Canadian television channels">List of Canadian television channels</a></li> <li><a href="/wiki/List_of_Canadian_specialty_channels" title="List of Canadian specialty channels">List of Canadian specialty channels</a></li> <li><a href="/wiki/List_of_Canadian_television_stations" class="mw-redirect" title="List of Canadian television stations">Local Canadian TV stations</a></li> <li><a href="/wiki/List_of_United_States_stations_available_in_Canada" class="mw-redirect" title="List of United States stations available in Canada">List of United States stations available in Canada</a></li> <li><a href="/wiki/2001_Vancouver_TV_realignment" title="2001 Vancouver TV realignment">2001 Vancouver TV realignment</a></li> <li><a href="/wiki/2007_Canada_broadcast_TV_realignment" class="mw-redirect" title="2007 Canada broadcast TV realignment">2007 Canada broadcast TV realignment</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Mexico</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Template:Mexican_broadcast_television" title="Template:Mexican broadcast television">Mexican networks</a></li> <li><a href="/wiki/List_of_television_stations_in_Mexico" title="List of television stations in Mexico">Local Mexican TV stations</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">United States</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Template:American_broadcast_television" title="Template:American broadcast television">American networks</a></li> <li><a href="/wiki/List_of_United_States_cable_and_satellite_television_channels" class="mw-redirect" title="List of United States cable and satellite television channels">List of American cable and satellite networks</a></li> <li><a href="/wiki/List_of_United_States_over-the-air_television_networks" title="List of United States over-the-air television networks">List of American over-the-air networks</a></li> <li><a href="/wiki/List_of_television_stations_in_the_United_States_by_call_sign_(initial_letter_W)" title="List of television stations in the United States by call sign (initial letter W)">Local American TV stations (W)</a></li> <li><a href="/wiki/List_of_television_stations_in_the_United_States_by_call_sign_(initial_letter_K)" title="List of television stations in the United States by call sign (initial letter K)">Local American TV stations (K)</a></li> <li><a href="/wiki/List_of_Spanish-language_television_networks_in_the_United_States" title="List of Spanish-language television networks in the United States">Spanish-language TV networks</a></li> <li><a href="/wiki/1989_South_Florida_television_affiliation_switch" title="1989 South Florida television affiliation switch">1989 South Florida television affiliation switch</a></li> <li><a href="/wiki/1994%E2%80%931996_United_States_broadcast_television_realignment" title="1994–1996 United States broadcast television realignment">1994–1996 U.S. TV realignment</a></li> <li><a href="/wiki/2006_United_States_broadcast_television_realignment" title="2006 United States broadcast television realignment">2006 U.S. TV realignment</a></li> <li><a href="/wiki/List_of_Canadian_television_stations_available_in_the_United_States" title="List of Canadian television stations available in the United States">List of Canadian television stations available in the United States</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><td class="navbox-abovebelow" colspan="2"><div> <ul><li><a href="/wiki/Template:CATV_Africa,_Asia,_Middle_East_and_Oceania" title="Template:CATV Africa, Asia, Middle East and Oceania">Middle East, Africa, Asia and Oceania</a></li> <li><a href="/wiki/Template:CATV_Americas" title="Template:CATV Americas">Americas</a></li> <li><a href="/wiki/Template:CATV_Europe" title="Template:CATV Europe">Europe</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"></div><div role="navigation" class="navbox" aria-labelledby="Online_video_and_sharing_platforms" style="padding:3px"><table class="nowraplinks hlist mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Video_digital_distribution_platforms" title="Template:Video digital distribution platforms"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Video_digital_distribution_platforms" title="Template talk:Video digital distribution platforms"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Video_digital_distribution_platforms" title="Special:EditPage/Template:Video digital distribution platforms"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Online_video_and_sharing_platforms" style="font-size:114%;margin:0 4em"><a href="/wiki/Online_video_platform" title="Online video platform">Online video</a> and sharing platforms</div></th></tr><tr><td class="navbox-abovebelow" colspan="2"><div> <ul><li><a href="/wiki/Digital_library" title="Digital library">Digital library</a></li> <li><a href="/wiki/Streaming_media" title="Streaming media">Streaming media</a></li> <li><a href="/wiki/Video_on_demand" title="Video on demand">Video on demand</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Free</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/56.com" title="56.com">56.com</a></li> <li><a href="/wiki/Amazon_Freevee" title="Amazon Freevee">Amazon Freevee</a></li> <li><a href="/wiki/Aparat" title="Aparat">Aparat</a></li> <li><a href="/wiki/Apple_TV_app" title="Apple TV app">Apple TV</a></li> <li><a href="/wiki/AcFun" title="AcFun">AcFun</a></li> <li><a href="/wiki/AfreecaTV" class="mw-redirect" title="AfreecaTV">AfreecaTV</a></li> <li><a href="/wiki/Bilibili" title="Bilibili">Bilibili</a></li> <li><a href="/wiki/BitChute" title="BitChute">BitChute</a></li> <li><a href="/wiki/Bongo_BD" title="Bongo BD">Bongo BD</a></li> <li><a href="/wiki/Brightcove" title="Brightcove">Brightcove</a></li> <li><a href="/wiki/Buzznet" title="Buzznet">Buzznet</a></li> <li><a href="/wiki/Chorki" title="Chorki">Chorki</a></li> <li><a href="/wiki/CHZZK" title="CHZZK">CHZZK</a></li> <li><a href="/wiki/Dailymotion" title="Dailymotion">Dailymotion</a></li> <li><a href="/wiki/Daum_(web_portal)" title="Daum (web portal)">Daum</a></li> <li><a href="/wiki/Endeavor_Streaming" title="Endeavor Streaming">Endeavor Streaming</a></li> <li><a href="/wiki/The_Film_Detective" title="The Film Detective">The Film Detective</a></li> <li><a href="/wiki/FilmOn" title="FilmOn">FilmOn</a></li> <li><a href="/wiki/Flickr" title="Flickr">Flickr</a></li> <li><a href="/wiki/Fotki" title="Fotki">Fotki</a></li> <li><a href="/wiki/Adobe_Inc.#History" title="Adobe Inc.">Frame.io</a></li> <li><a href="/wiki/Funny_or_Die" title="Funny or Die">Funny or Die</a></li> <li><a href="/wiki/Funshion" title="Funshion">Funshion</a></li> <li><a href="/wiki/GOG.com" title="GOG.com">GOG.com</a></li> <li><a href="/wiki/Hoopla_(digital_media_service)" title="Hoopla (digital media service)">hoopla</a></li> <li><a href="/wiki/Yahoo!_Japan#Services" class="mw-redirect" title="Yahoo! Japan">GyaO</a></li> <li><a href="/wiki/Internet_Archive" title="Internet Archive">Internet Archive</a></li> <li><a href="/wiki/IQIYI" title="IQIYI">iQIYI</a></li> <li><a href="/wiki/Kanopy" title="Kanopy">Kanopy</a></li> <li><a href="/wiki/Le.com" title="Le.com">Le</a></li> <li><a href="/wiki/Mango_TV" title="Mango TV">Mango TV</a></li> <li><a href="/wiki/Medici.tv" title="Medici.tv">Medici.tv</a></li> <li><a href="/wiki/MeWATCH" class="mw-redirect" title="MeWATCH">meWATCH</a></li> <li><a href="/wiki/Niconico" title="Niconico">Niconico</a></li> <li><a href="/wiki/Noggin_(brand)" title="Noggin (brand)">Noggin</a></li> <li><a href="/wiki/OverDrive,_Inc." title="OverDrive, Inc.">OverDrive</a></li> <li><a href="/wiki/LBRY" title="LBRY">LBRY</a>/Odysee</li> <li><a href="/wiki/PeerTube" title="PeerTube">PeerTube</a></li> <li><a href="/wiki/PictureBox_Films" title="PictureBox Films">PictureBox Films</a></li> <li><a href="/wiki/Pluto_TV" title="Pluto TV">Pluto TV</a></li> <li><a href="/wiki/Rumble_(company)" title="Rumble (company)">Rumble</a></li> <li><a href="/wiki/Rutube" title="Rutube">Rutube</a></li> <li><a href="/wiki/SchoolTube" title="SchoolTube">SchoolTube</a></li> <li><a href="/wiki/Showroom_(streaming_service)" title="Showroom (streaming service)">Showroom</a></li> <li><a href="/wiki/Sohu" title="Sohu">Sohu</a></li> <li><a href="/wiki/TeacherTube" title="TeacherTube">TeacherTube</a></li> <li><a href="/wiki/Teaching_Channel" title="Teaching Channel">Teaching Channel</a></li> <li><a href="/wiki/Telly_Inc." title="Telly Inc.">Telly</a></li> <li><a href="/wiki/ThePlatform" title="ThePlatform">thePlatform</a></li> <li><a href="/wiki/Tudou" title="Tudou">Tudou</a></li> <li><a href="/wiki/Twitch_(service)" title="Twitch (service)">Twitch</a></li> <li><a href="/wiki/VBOX7" title="VBOX7">VBOX7</a></li> <li><a href="/wiki/Vimeo" title="Vimeo">Vimeo</a></li> <li><a href="/wiki/Vudu" class="mw-redirect" title="Vudu">Vudu</a></li> <li><a href="/wiki/Tencent_Video" title="Tencent Video">WeTV</a></li> <li><a href="/wiki/Xigua_Video" title="Xigua Video">Xigua Video</a></li> <li><a href="/wiki/Xunlei" title="Xunlei">Xunlei Kankan</a></li> <li><a href="/wiki/Youku" title="Youku">Youku</a></li> <li><a href="/wiki/YouTube" title="YouTube">YouTube</a> <ul><li><a href="/wiki/YouTube_Kids" title="YouTube Kids">Kids</a></li></ul></li> <li><a href="/wiki/Zattoo" title="Zattoo">Zattoo</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Rental and <br />purchase</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Aha_(streaming_service)" title="Aha (streaming service)">Aha</a></li> <li><a href="/wiki/Amazon_Prime_Video" title="Amazon Prime Video">Amazon Prime Video</a></li> <li><a href="/wiki/Fandango_Media" title="Fandango Media">Fandango</a> <ul><li><a href="/wiki/Fandango_at_Home" title="Fandango at Home">Fandango at Home</a></li></ul></li> <li>Google <ul><li><a href="/wiki/Google_TV_(service)" title="Google TV (service)">Google TV</a></li> <li><a href="/wiki/YouTube" title="YouTube">YouTube Movies &amp; TV</a></li></ul></li> <li><a href="/wiki/ITunes_Store" title="ITunes Store">iTunes Store</a></li> <li><a href="/wiki/Microsoft_Movies_%26_TV" title="Microsoft Movies &amp; TV">Microsoft Movies &amp; TV</a></li> <li><a href="/wiki/Movies_Anywhere" title="Movies Anywhere">Movies Anywhere</a></li> <li><a href="/wiki/Nintendo_eShop" title="Nintendo eShop">Nintendo eShop</a></li> <li><a href="/wiki/Rakuten_TV" title="Rakuten TV">Rakuten TV</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Others</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/AMC%2B" title="AMC+">AMC+</a></li> <li><a href="/wiki/Bongo_BD" title="Bongo BD">Bongo BD</a></li> <li><a href="/wiki/Chorki" title="Chorki">Chorki</a></li> <li><a href="/wiki/Crunchyroll" title="Crunchyroll">Crunchyroll</a></li> <li><a href="/wiki/Netflix" title="Netflix">Netflix</a></li> <li><a href="/wiki/Hulu" title="Hulu">Hulu</a></li> <li><a href="/wiki/Paramount%2B" title="Paramount+">Paramount+</a></li> <li><a href="/wiki/Disney%2B" title="Disney+">Disney+</a></li> <li><a href="/wiki/Apple_TV%2B" title="Apple TV+">Apple TV+</a></li> <li><a href="/wiki/Peacock_(streaming_service)" title="Peacock (streaming service)">Peacock</a></li> <li><a href="/wiki/Pluto_TV" title="Pluto TV">Pluto TV</a></li> <li><a href="/wiki/Tubi" title="Tubi">Tubi</a></li> <li><a href="/wiki/Hidive" title="Hidive">Hidive</a></li> <li><a href="/wiki/Max_(streaming_service)" title="Max (streaming service)">Max</a></li> <li><a href="/wiki/Starz" title="Starz">Starz</a></li> <li><a href="/wiki/ESPN%2B" title="ESPN+">ESPN+</a></li> <li><a href="/wiki/Showtime_(TV_network)" title="Showtime (TV network)">Showtime</a></li> <li><a href="/wiki/Curiosity_Stream" title="Curiosity Stream">Curiosity Stream</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Discontinued</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Adober_Studios" title="Adober Studios">Chicken Pork Adobo</a></li> <li><a href="/wiki/Azubu" title="Azubu">Azubu</a></li> <li><a href="/wiki/BBC_Store" title="BBC Store">BBC Store</a></li> <li><a href="/wiki/Blip.tv" title="Blip.tv">Blip.tv</a></li> <li><a href="/wiki/Break.com" title="Break.com">Break.com</a></li> <li><a href="/wiki/CinemaNow" title="CinemaNow">CinemaNow</a></li> <li><a href="/wiki/Daisuki_(website)" title="Daisuki (website)">Daisuki</a></li> <li><a href="/wiki/Disney_Movies_Anywhere" class="mw-redirect" title="Disney Movies Anywhere">Disney Movies Anywhere</a></li> <li><a href="/wiki/Fearnet" title="Fearnet">Fearnet</a></li> <li><a href="/wiki/FilmStruck" title="FilmStruck">FilmStruck</a></li> <li><a href="/wiki/Flixster" title="Flixster">Flixster</a></li> <li><a href="/wiki/Funimation" title="Funimation">Funimation</a></li> <li><a href="/wiki/Global_Wrestling_Network" title="Global Wrestling Network">Global Wrestling Network</a></li> <li><a href="/wiki/Google_Video" title="Google Video">Google Video</a></li> <li><a href="/wiki/Hitbox_(service)" title="Hitbox (service)">Hitbox</a></li> <li><a href="/wiki/Imeem" title="Imeem">imeem</a></li> <li><a href="/wiki/IMesh" title="IMesh">iMesh</a></li> <li><a href="/wiki/Intel_AppUp" title="Intel AppUp">Intel AppUp</a></li> <li><a href="/wiki/In2TV" title="In2TV">In2TV</a></li> <li><a href="/wiki/Joost" title="Joost">Joost</a></li> <li><a href="/wiki/Justin.tv" title="Justin.tv">Justin.tv</a></li> <li><a href="/wiki/Kazaa" title="Kazaa">Kazaa</a></li> <li><a href="/wiki/LiveLeak" title="LiveLeak">LiveLeak</a></li> <li><a href="/wiki/LoveFilm" title="LoveFilm">LoveFilm</a></li> <li><a href="/wiki/Megaupload" title="Megaupload">Megaupload</a></li> <li><a href="/wiki/Mixer_(service)" title="Mixer (service)">Mixer</a></li> <li><a href="/wiki/MUZU.TV" title="MUZU.TV">MUZU.TV</a></li> <li><a href="/wiki/Metacafe" title="Metacafe">Metacafe</a></li> <li><a href="/wiki/MyVideo" title="MyVideo">MyVideo</a></li> <li><a href="/wiki/Wii_Menu#Nintendo_Channel" class="mw-redirect" title="Wii Menu">Nintendo Channel</a></li> <li><a href="/wiki/Nintendo_Video" title="Nintendo Video">Nintendo Video</a></li> <li><a href="/wiki/Ovi_(Nokia)" title="Ovi (Nokia)">Nokia Store</a></li> <li><a href="/wiki/Openfilm" title="Openfilm">Openfilm</a></li> <li><a href="/wiki/Openload" title="Openload">Openload</a></li> <li><a href="/wiki/Pandora_TV" title="Pandora TV">Pandora TV</a></li> <li><a href="/wiki/PlayStation_Video" title="PlayStation Video">PlayStation Video</a></li> <li><a href="/wiki/7plus" title="7plus">PLUS7</a></li> <li><a href="/wiki/Presto_(streaming_company)" title="Presto (streaming company)">Presto</a></li> <li><a href="/wiki/Putlocker" title="Putlocker">Putlocker</a></li> <li><a href="/wiki/Quickflix" title="Quickflix">Quickflix</a></li> <li><a href="/wiki/Redbox" title="Redbox">Redbox</a></li> <li><a href="/wiki/Revver" title="Revver">Revver</a></li> <li><a href="/wiki/Smashcast" title="Smashcast">Smashcast</a></li> <li><a href="/wiki/Sony_Connect" title="Sony Connect">Sony Connect</a></li> <li><a href="/wiki/Sony_Entertainment_Network" title="Sony Entertainment Network">Sony Entertainment Network</a></li> <li><a href="/wiki/Stage6" title="Stage6">Stage6</a></li> <li><a href="/wiki/Starlight_Networks" title="Starlight Networks">Starlight Networks</a></li> <li><a href="/wiki/Streamworks_International" title="Streamworks International">Streamworks International</a></li> <li><a href="/wiki/Super_Deluxe" title="Super Deluxe">Super Deluxe</a></li> <li><a href="/wiki/TalkTalk_TV_Store" title="TalkTalk TV Store">TalkTalk TV Store</a></li> <li><a href="/wiki/Tank_Top_TV" title="Tank Top TV">Tank Top TV</a></li> <li><a href="/wiki/TouchVision" title="TouchVision">TouchVision</a></li> <li><a href="/wiki/Trilulilu" title="Trilulilu">Trilulilu</a></li> <li><a href="/wiki/Triton_(content_delivery)" title="Triton (content delivery)">Triton</a></li> <li><a href="/wiki/TroopTube" title="TroopTube">TroopTube</a></li> <li><a href="/wiki/Toons.TV" title="Toons.TV">Toons.TV</a></li> <li><a href="/wiki/Twango" title="Twango">Twango</a></li> <li><a href="/wiki/UltraViolet_(website)" title="UltraViolet (website)">UltraViolet</a></li> <li>Total Access <a href="/wiki/Impact_Wrestling" class="mw-redirect" title="Impact Wrestling">Impact Wrestling</a></li> <li><a href="/wiki/Vdio" title="Vdio">Vdio</a></li> <li><a href="/wiki/Vessel_(website)" title="Vessel (website)">Vessel</a></li> <li><a href="/wiki/Viddler" title="Viddler">Viddler</a></li> <li><a href="/wiki/Vidme" title="Vidme">Vidme</a></li> <li><a href="/wiki/Vine_(service)" title="Vine (service)">Vine</a></li> <li><a href="/wiki/Vongo_(video_on_demand_service)" class="mw-redirect" title="Vongo (video on demand service)">Vongo</a></li> <li><a href="/wiki/Warner_Archive_Collection" title="Warner Archive Collection">Warner Archive Instant</a></li> <li><a href="/wiki/WeShow" title="WeShow">WeShow</a></li> <li><a href="/wiki/Windows_Media_Center" title="Windows Media Center">Windows Media Center</a></li> <li><a href="/wiki/WWE_Classics_on_Demand" title="WWE Classics on Demand">WWE Classics on Demand</a></li></ul> </div></td></tr></tbody></table></div></div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"><style data-mw-deduplicate="TemplateStyles:r1038841319">.mw-parser-output .tooltip-dotted{border-bottom:1px dotted;cursor:help}</style><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1038841319"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1038841319"></div><div role="navigation" class="navbox authority-control" aria-labelledby="Authority_control_databases_frameless&amp;#124;text-top&amp;#124;10px&amp;#124;alt=Edit_this_at_Wikidata&amp;#124;link=https&amp;#58;//www.wikidata.org/wiki/Q312#identifiers&amp;#124;class=noprint&amp;#124;Edit_this_at_Wikidata" style="padding:3px"><table class="nowraplinks hlist mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><div id="Authority_control_databases_frameless&amp;#124;text-top&amp;#124;10px&amp;#124;alt=Edit_this_at_Wikidata&amp;#124;link=https&amp;#58;//www.wikidata.org/wiki/Q312#identifiers&amp;#124;class=noprint&amp;#124;Edit_this_at_Wikidata" style="font-size:114%;margin:0 4em"><a href="/wiki/Help:Authority_control" title="Help:Authority control">Authority control databases</a> <span class="mw-valign-text-top noprint" typeof="mw:File/Frameless"><a href="https://www.wikidata.org/wiki/Q312#identifiers" title="Edit this at Wikidata"><img alt="Edit this at Wikidata" src="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/10px-OOjs_UI_icon_edit-ltr-progressive.svg.png" decoding="async" width="10" height="10" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/15px-OOjs_UI_icon_edit-ltr-progressive.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/20px-OOjs_UI_icon_edit-ltr-progressive.svg.png 2x" data-file-width="20" data-file-height="20" /></a></span></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">International</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"><ul><li><span class="uid"><span class="rt-commentedText tooltip tooltip-dotted" title="Apple Computer"><a rel="nofollow" class="external text" href="https://isni.org/isni/0000000406359049">ISNI</a></span></span></li><li><span class="uid"><a rel="nofollow" class="external text" href="https://viaf.org/viaf/154701873">VIAF</a></span></li></ul></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">National</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"><ul><li><span class="uid"><a rel="nofollow" class="external text" href="https://d-nb.info/gnd/1095305-X">Germany</a></span></li><li><span class="uid"><a rel="nofollow" class="external text" href="https://id.loc.gov/authorities/n84040978">United States</a></span></li><li><span class="uid"><a rel="nofollow" class="external text" href="https://catalogue.bnf.fr/ark:/12148/cb11991592t">France</a></span></li><li><span class="uid"><a rel="nofollow" class="external text" href="https://data.bnf.fr/ark:/12148/cb11991592t">BnF data</a></span></li><li><span class="uid"><a rel="nofollow" class="external text" href="https://id.ndl.go.jp/auth/ndlna/00276548">Japan</a></span></li><li><span class="uid"><a rel="nofollow" class="external text" href="https://nla.gov.au/anbd.aut-an36551832">Australia</a></span></li><li><span class="uid"><span class="rt-commentedText tooltip tooltip-dotted" title="Apple Computer, Inc."><a rel="nofollow" class="external text" href="https://aleph.nkp.cz/F/?func=find-c&amp;local_base=aut&amp;ccl_term=ica=olak2003164541&amp;CON_LNG=ENG">Czech Republic</a></span></span></li><li><span class="uid"><a rel="nofollow" class="external text" href="http://id.bnportugal.gov.pt/aut/catbnp/197517">Portugal</a></span></li><li><span class="uid"><span class="rt-commentedText tooltip tooltip-dotted" title="Apple Computer, Inc."><a rel="nofollow" class="external text" href="https://authority.bibsys.no/authority/rest/authorities/html/90133429">Norway</a></span></span></li><li><span class="uid"><a rel="nofollow" class="external text" href="https://kopkatalogs.lv/F?func=direct&amp;local_base=lnc10&amp;doc_number=000169010&amp;P_CON_LNG=ENG">Latvia</a></span></li><li><span class="uid"><a rel="nofollow" class="external text" href="http://katalog.nsk.hr/F/?func=direct&amp;doc_number=000394565&amp;local_base=nsk10">Croatia</a></span></li><li><span class="uid"><a rel="nofollow" class="external text" href="https://catalogue.nlg.gr/cgi-bin/koha/opac-authoritiesdetail.pl?authid=261146">Greece</a></span></li><li><span class="uid"><a rel="nofollow" class="external text" href="https://catalogo.bn.gov.ar/F/?func=direct&amp;local_base=BNA10&amp;doc_number=000061987">Argentina</a></span></li><li><span class="uid"><a rel="nofollow" class="external text" href="https://lod.nl.go.kr/resource/KAB202202356">Korea</a></span></li><li><span class="uid"><a rel="nofollow" class="external text" href="https://libris.kb.se/sq47fckb21dd937">Sweden</a></span></li><li><span class="uid"><a rel="nofollow" class="external text" href="http://olduli.nli.org.il/F/?func=find-b&amp;local_base=NLX10&amp;find_code=UID&amp;request=987007528282705171">Israel</a></span></li></ul></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Academics</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"><ul><li><span class="uid"><a rel="nofollow" class="external text" href="https://ci.nii.ac.jp/author/DA02707680?l=en">CiNii</a></span></li></ul></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Artists</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"><ul><li><span class="uid"><a rel="nofollow" class="external text" href="https://www.getty.edu/vow/ULANFullDisplay?find=&amp;role=&amp;nation=&amp;subjectid=500335330">ULAN</a></span></li><li><span class="uid"><a rel="nofollow" class="external text" href="https://musicbrainz.org/artist/9b502a85-104b-4489-beff-ecedca81741c">MusicBrainz</a></span></li><li><span class="uid"><a rel="nofollow" class="external text" href="https://www.moma.org/artists/10295">Museum of Modern Art</a></span></li></ul></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"><ul><li><span class="uid"><a rel="nofollow" class="external text" href="https://www.idref.fr/02800261X">IdRef</a></span></li><li><span class="uid"><a rel="nofollow" class="external text" href="https://musicbrainz.org/label/e43bc221-ca95-4b7c-b944-09d0f99b9ace">MusicBrainz label</a></span></li><li><span class="uid"><a rel="nofollow" class="external text" href="https://snaccooperative.org/ark:/99166/w67t8fjv">SNAC</a></span></li></ul></div></td></tr></tbody></table></div> <style data-mw-deduplicate="TemplateStyles:r1236088147">.mw-parser-output .sister-bar{display:flex;justify-content:center;align-items:baseline;font-size:88%;background-color:#fdfdfd;border:1px solid #a2a9b1;clear:both;margin:1em 0 0;padding:0 2em}.mw-parser-output .sister-bar-header{margin:0 1em 0 0.5em;padding:0.2em 0;flex:0 0 auto;min-height:24px;line-height:22px}.mw-parser-output .sister-bar-content{display:flex;flex-flow:row wrap;flex:0 1 auto;align-items:baseline;padding:0.2em 0;column-gap:1em;margin:0;list-style:none}.mw-parser-output .sister-bar-item{display:flex;align-items:baseline;margin:0.15em 0;min-height:24px;text-align:left}.mw-parser-output .sister-bar-logo{width:22px;line-height:22px;margin:0 0.2em;text-align:right}.mw-parser-output .sister-bar-link{margin:0 0.2em;text-align:left}@media screen and (max-width:960px){.mw-parser-output .sister-bar{flex-flow:column wrap;margin:1em auto 0}.mw-parser-output .sister-bar-header{flex:0 1}.mw-parser-output .sister-bar-content{flex:1;border-top:1px solid #a2a9b1;margin:0;list-style:none}.mw-parser-output .sister-bar-item{flex:0 0 20em;min-width:20em}}.mw-parser-output .navbox+link+.sister-bar,.mw-parser-output .navbox+style+.sister-bar,.mw-parser-output .portal-bar+link+.sister-bar,.mw-parser-output .portal-bar+style+.sister-bar,.mw-parser-output .sister-bar+.navbox-styles+.navbox,.mw-parser-output .sister-bar+.navbox-styles+.portal-bar{margin-top:-1px}@media print{body.ns-0 .mw-parser-output .sister-bar{display:none!important}}</style><div class="noprint metadata sister-bar" role="navigation" aria-label="sister-projects"><div class="sister-bar-header"><b>Apple Inc.</b> at Wikipedia's <a href="/wiki/Wikipedia:Wikimedia_sister_projects" title="Wikipedia:Wikimedia sister projects"><span id="sister-projects" style="white-space:nowrap;">sister projects</span></a>:</div><ul class="sister-bar-content"><li class="sister-bar-item"><span class="sister-bar-logo"><span typeof="mw:File"><span><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/14px-Commons-logo.svg.png" decoding="async" width="14" height="19" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/21px-Commons-logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/28px-Commons-logo.svg.png 2x" data-file-width="1024" data-file-height="1376" /></span></span></span><span class="sister-bar-link"><b><a href="https://commons.wikimedia.org/wiki/Apple_Inc." class="extiw" title="c:Apple Inc.">Media</a></b> from Commons</span></li><li class="sister-bar-item"><span class="sister-bar-logo"><span typeof="mw:File"><span><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/2/24/Wikinews-logo.svg/21px-Wikinews-logo.svg.png" decoding="async" width="21" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/2/24/Wikinews-logo.svg/32px-Wikinews-logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/2/24/Wikinews-logo.svg/42px-Wikinews-logo.svg.png 2x" data-file-width="759" data-file-height="415" /></span></span></span><span class="sister-bar-link"><b><a href="https://en.wikinews.org/wiki/Category:Apple_Inc." class="extiw" title="n:Category:Apple Inc.">News</a></b> from Wikinews</span></li><li class="sister-bar-item"><span class="sister-bar-logo"><span typeof="mw:File"><span><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/f/fa/Wikiquote-logo.svg/16px-Wikiquote-logo.svg.png" decoding="async" width="16" height="19" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/f/fa/Wikiquote-logo.svg/24px-Wikiquote-logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/f/fa/Wikiquote-logo.svg/32px-Wikiquote-logo.svg.png 2x" data-file-width="300" data-file-height="355" /></span></span></span><span class="sister-bar-link"><b><a href="https://en.wikiquote.org/wiki/Apple_Inc." class="extiw" title="q:Apple Inc.">Quotations</a></b> from Wikiquote</span></li><li class="sister-bar-item"><span class="sister-bar-logo"><span typeof="mw:File"><span><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/d/dd/Wikivoyage-Logo-v3-icon.svg/19px-Wikivoyage-Logo-v3-icon.svg.png" decoding="async" width="19" height="19" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/d/dd/Wikivoyage-Logo-v3-icon.svg/29px-Wikivoyage-Logo-v3-icon.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/d/dd/Wikivoyage-Logo-v3-icon.svg/38px-Wikivoyage-Logo-v3-icon.svg.png 2x" data-file-width="193" data-file-height="193" /></span></span></span><span class="sister-bar-link"><b><a href="https://en.wikivoyage.org/wiki/Cupertino" class="extiw" title="voy:Cupertino">Travel guides</a></b> from Wikivoyage</span></li></ul></div> <style data-mw-deduplicate="TemplateStyles:r1130092004">.mw-parser-output .portal-bar{font-size:88%;font-weight:bold;display:flex;justify-content:center;align-items:baseline}.mw-parser-output .portal-bar-bordered{padding:0 2em;background-color:#fdfdfd;border:1px solid #a2a9b1;clear:both;margin:1em auto 0}.mw-parser-output .portal-bar-related{font-size:100%;justify-content:flex-start}.mw-parser-output .portal-bar-unbordered{padding:0 1.7em;margin-left:0}.mw-parser-output .portal-bar-header{margin:0 1em 0 0.5em;flex:0 0 auto;min-height:24px}.mw-parser-output .portal-bar-content{display:flex;flex-flow:row wrap;flex:0 1 auto;padding:0.15em 0;column-gap:1em;align-items:baseline;margin:0;list-style:none}.mw-parser-output .portal-bar-content-related{margin:0;list-style:none}.mw-parser-output .portal-bar-item{display:inline-block;margin:0.15em 0.2em;min-height:24px;line-height:24px}@media screen and (max-width:768px){.mw-parser-output .portal-bar{font-size:88%;font-weight:bold;display:flex;flex-flow:column wrap;align-items:baseline}.mw-parser-output .portal-bar-header{text-align:center;flex:0;padding-left:0.5em;margin:0 auto}.mw-parser-output .portal-bar-related{font-size:100%;align-items:flex-start}.mw-parser-output .portal-bar-content{display:flex;flex-flow:row wrap;align-items:center;flex:0;column-gap:1em;border-top:1px solid #a2a9b1;margin:0 auto;list-style:none}.mw-parser-output .portal-bar-content-related{border-top:none;margin:0;list-style:none}}.mw-parser-output .navbox+link+.portal-bar,.mw-parser-output .navbox+style+.portal-bar,.mw-parser-output .navbox+link+.portal-bar-bordered,.mw-parser-output .navbox+style+.portal-bar-bordered,.mw-parser-output .sister-bar+link+.portal-bar,.mw-parser-output .sister-bar+style+.portal-bar,.mw-parser-output .portal-bar+.navbox-styles+.navbox,.mw-parser-output .portal-bar+.navbox-styles+.sister-bar{margin-top:-1px}</style><div class="portal-bar noprint metadata noviewer portal-bar-bordered" role="navigation" aria-label="Portals"><span class="portal-bar-header"><a href="/wiki/Wikipedia:Contents/Portals" title="Wikipedia:Contents/Portals">Portals</a>:</span><ul class="portal-bar-content"><li class="portal-bar-item"><span class="nowrap"><span typeof="mw:File"><span><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/2/2a/Industry5.svg/19px-Industry5.svg.png" decoding="async" width="19" height="19" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/2/2a/Industry5.svg/29px-Industry5.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/2/2a/Industry5.svg/38px-Industry5.svg.png 2x" data-file-width="512" data-file-height="512" /></span></span> </span><a href="/wiki/Portal:Companies" title="Portal:Companies">Companies</a></li><li class="portal-bar-item"><span class="nowrap"><span class="mw-image-border" typeof="mw:File"><span><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/d/da/SF_From_Marin_Highlands3.jpg/21px-SF_From_Marin_Highlands3.jpg" decoding="async" width="21" height="15" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/d/da/SF_From_Marin_Highlands3.jpg/32px-SF_From_Marin_Highlands3.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/d/da/SF_From_Marin_Highlands3.jpg/42px-SF_From_Marin_Highlands3.jpg 2x" data-file-width="2672" data-file-height="1885" /></span></span> </span><a href="/wiki/Portal:San_Francisco_Bay_Area" title="Portal:San Francisco Bay Area">San Francisco Bay Area</a></li><li class="portal-bar-item"><span class="nowrap"><span class="mw-image-border" typeof="mw:File"><span><img alt="flag" src="//upload.wikimedia.org/wikipedia/commons/thumb/0/01/Flag_of_California.svg/21px-Flag_of_California.svg.png" decoding="async" width="21" height="14" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/0/01/Flag_of_California.svg/32px-Flag_of_California.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/0/01/Flag_of_California.svg/42px-Flag_of_California.svg.png 2x" data-file-width="900" data-file-height="600" /></span></span> </span><a href="/wiki/Portal:California" title="Portal:California">California</a></li><li class="portal-bar-item"><span class="nowrap"><span class="mw-image-border" typeof="mw:File"><span><img alt="flag" src="//upload.wikimedia.org/wikipedia/en/thumb/a/a4/Flag_of_the_United_States.svg/21px-Flag_of_the_United_States.svg.png" decoding="async" width="21" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/a/a4/Flag_of_the_United_States.svg/32px-Flag_of_the_United_States.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/a/a4/Flag_of_the_United_States.svg/42px-Flag_of_the_United_States.svg.png 2x" data-file-width="1235" data-file-height="650" /></span></span> </span><a href="/wiki/Portal:United_States" title="Portal:United States">United States</a></li></ul></div> <!-- NewPP limit report Parsed by mw‐api‐ext.codfw.main‐7556f8b5dd‐ttfjp Cached time: 20241123125120 Cache expiry: 2592000 Reduced expiry: false Complications: [vary‐revision‐sha1, show‐toc] CPU time usage: 5.432 seconds Real time usage: 5.990 seconds Preprocessor visited node count: 44129/1000000 Post‐expand include size: 1477467/2097152 bytes Template argument size: 154964/2097152 bytes Highest expansion depth: 30/100 Expensive parser function count: 59/500 Unstrip recursion depth: 1/20 Unstrip post‐expand size: 1917451/5000000 bytes Lua time usage: 3.367/10.000 seconds Lua memory usage: 18928214/52428800 bytes Lua Profile: ? 480 ms 13.7% dataWrapper <mw.lua:672> 360 ms 10.3% MediaWiki\Extension\Scribunto\Engines\LuaSandbox\LuaSandboxCallback::gsub 260 ms 7.4% MediaWiki\Extension\Scribunto\Engines\LuaSandbox\LuaSandboxCallback::callParserFunction 220 ms 6.3% 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parser cache with key enwiki:pcache:idhash:856-0!canonical and timestamp 20241123125132 and revision id 1259114115. Rendering was triggered because: edit-page --> </div><!--esi <esi:include src="/esitest-fa8a495983347898/content" /> --><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1" alt="" width="1" height="1" style="border: none; position: absolute;"></noscript> <div class="printfooter" data-nosnippet="">Retrieved from "<a dir="ltr" href="https://en.wikipedia.org/w/index.php?title=Apple_Inc.&amp;oldid=1259114115">https://en.wikipedia.org/w/index.php?title=Apple_Inc.&amp;oldid=1259114115</a>"</div></div> <div id="catlinks" class="catlinks" data-mw="interface"><div id="mw-normal-catlinks" class="mw-normal-catlinks"><a href="/wiki/Help:Category" title="Help:Category">Categories</a>: <ul><li><a href="/wiki/Category:Companies_in_the_Nasdaq-100" title="Category:Companies in the Nasdaq-100">Companies in the Nasdaq-100</a></li><li><a href="/wiki/Category:Companies_listed_on_the_Nasdaq" title="Category:Companies listed on the Nasdaq">Companies listed on the Nasdaq</a></li><li><a href="/wiki/Category:Apple_Inc." title="Category:Apple Inc.">Apple Inc.</a></li><li><a href="/wiki/Category:1976_establishments_in_California" title="Category:1976 establishments in California">1976 establishments in California</a></li><li><a href="/wiki/Category:1980s_initial_public_offerings" title="Category:1980s initial public offerings">1980s initial public offerings</a></li><li><a href="/wiki/Category:American_brands" title="Category:American brands">American brands</a></li><li><a href="/wiki/Category:Companies_based_in_Cupertino,_California" title="Category:Companies based in Cupertino, California">Companies based in Cupertino, California</a></li><li><a href="/wiki/Category:Companies_in_the_Dow_Jones_Industrial_Average" title="Category:Companies in the Dow Jones Industrial Average">Companies in the Dow Jones Industrial Average</a></li><li><a href="/wiki/Category:Companies_in_the_PRISM_network" title="Category:Companies in the PRISM network">Companies in the 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[\"CITEREFBrennan2020\"] = 1,\n [\"CITEREFBrodkin2024\"] = 1,\n [\"CITEREFBrown2013\"] = 1,\n [\"CITEREFBrown2022\"] = 1,\n [\"CITEREFBrownlee2010\"] = 1,\n [\"CITEREFBurrows2013\"] = 1,\n [\"CITEREFBursztynsky2020\"] = 1,\n [\"CITEREFByford2016\"] = 1,\n [\"CITEREFCardwell2016\"] = 1,\n [\"CITEREFCarlton1997\"] = 1,\n [\"CITEREFCarlton1998\"] = 1,\n [\"CITEREFCarterMartin2018\"] = 1,\n [\"CITEREFChacksfield2008\"] = 1,\n [\"CITEREFChan2013\"] = 1,\n [\"CITEREFChen2008\"] = 1,\n [\"CITEREFChen2012\"] = 1,\n [\"CITEREFChen2015\"] = 1,\n [\"CITEREFChmielewski2014\"] = 1,\n [\"CITEREFChrasekaranShannon1997\"] = 1,\n [\"CITEREFClark2022\"] = 1,\n [\"CITEREFClover2014\"] = 1,\n [\"CITEREFCole2015\"] = 1,\n [\"CITEREFColvin2009\"] = 1,\n [\"CITEREFCorralesAguiar2022\"] = 1,\n [\"CITEREFCrothers2012\"] = 1,\n [\"CITEREFCunningham2016\"] = 1,\n [\"CITEREFD\u0026#039;Orazio2014\"] = 1,\n [\"CITEREFDalrymple2007\"] = 1,\n [\"CITEREFDatti2021\"] = 1,\n [\"CITEREFDavies2018\"] = 1,\n [\"CITEREFDe_Avila2023\"] = 1,\n [\"CITEREFDe_Clercq2023\"] = 1,\n [\"CITEREFDeahl2017\"] = 1,\n [\"CITEREFDeffree2018\"] = 1,\n [\"CITEREFDeitrich2004\"] = 1,\n [\"CITEREFDeutschman2000\"] = 2,\n [\"CITEREFDilger2013\"] = 1,\n [\"CITEREFDonato-Weinstein2016\"] = 1,\n [\"CITEREFDowney2021\"] = 1,\n [\"CITEREFDrawbaughTemple-West\"] = 1,\n [\"CITEREFDudley-Nicholson2012\"] = 1,\n [\"CITEREFDuffy2022\"] = 1,\n [\"CITEREFDuhiggBradsher2012\"] = 1,\n [\"CITEREFDuhiggKocieniewski2012\"] = 1,\n [\"CITEREFEbrahimi2012\"] = 1,\n [\"CITEREFEdwards2013\"] = 1,\n [\"CITEREFElliot2013\"] = 1,\n [\"CITEREFFarivar2014\"] = 1,\n [\"CITEREFFarivar2015\"] = 1,\n [\"CITEREFFeiner2022\"] = 1,\n [\"CITEREFFell2011\"] = 1,\n [\"CITEREFFiegerman2014\"] = 1,\n [\"CITEREFFingas2022\"] = 1,\n [\"CITEREFFisher2008\"] = 1,\n [\"CITEREFFlandez2008\"] = 1,\n [\"CITEREFForesman2011\"] = 1,\n [\"CITEREFFried2017\"] = 1,\n [\"CITEREFFriedman\"] = 1,\n [\"CITEREFGallo2014\"] = 1,\n [\"CITEREFGartenberg2017\"] = 3,\n [\"CITEREFGibbs2014\"] = 1,\n [\"CITEREFGilbert2016\"] = 1,\n [\"CITEREFGoel2016\"] = 1,\n [\"CITEREFGoode2019\"] = 1,\n [\"CITEREFGreenberg2015\"] = 1,\n [\"CITEREFGreenberg2016\"] = 1,\n [\"CITEREFGriggs2011\"] = 1,\n [\"CITEREFGriggsLeopold2013\"] = 1,\n [\"CITEREFGurman2011\"] = 1,\n [\"CITEREFGurman2018\"] = 1,\n [\"CITEREFGurman2019\"] = 1,\n [\"CITEREFGurman2023\"] = 2,\n [\"CITEREFGurmanMochizukiWu2022\"] = 1,\n [\"CITEREFHaden2023\"] = 1,\n [\"CITEREFHall2017\"] = 1,\n [\"CITEREFHarreld1997\"] = 1,\n [\"CITEREFHarrington2022\"] = 1,\n [\"CITEREFHarvey1994\"] = 1,\n [\"CITEREFHaselton2017\"] = 1,\n [\"CITEREFHaselton2020\"] = 1,\n [\"CITEREFHeater2017\"] = 1,\n [\"CITEREFHeisler\"] = 1,\n [\"CITEREFHeisler2017\"] = 1,\n [\"CITEREFHelft2011\"] = 1,\n [\"CITEREFHertzfeld2004\"] = 1,\n [\"CITEREFHertzfeld2005\"] = 1,\n [\"CITEREFHess2011\"] = 1,\n [\"CITEREFHesseldahl2006\"] = 1,\n [\"CITEREFHiggins2022\"] = 1,\n [\"CITEREFHilliard2022\"] = 1,\n [\"CITEREFHipesAndreeva2018\"] = 1,\n [\"CITEREFHormby2006\"] = 1,\n [\"CITEREFHorwitz2020\"] = 2,\n [\"CITEREFHuddleston2021\"] = 1,\n [\"CITEREFHunterVelazco2023\"] = 1,\n [\"CITEREFHyde2002\"] = 1,\n [\"CITEREFIndvik2011\"] = 1,\n [\"CITEREFIrwin-Hunt\"] = 1,\n [\"CITEREFIsaacson2011\"] = 1,\n [\"CITEREFIsaacson2015\"] = 1,\n [\"CITEREFIvanov2022\"] = 1,\n [\"CITEREFJacobs2018\"] = 1,\n [\"CITEREFJobs2009\"] = 1,\n [\"CITEREFJohn_Arlidge2014\"] = 1,\n [\"CITEREFJohnson2006\"] = 1,\n [\"CITEREFKahney2002\"] = 1,\n [\"CITEREFKawamoto1996\"] = 1,\n [\"CITEREFKnop2017\"] = 1,\n [\"CITEREFKrebs2019\"] = 1,\n [\"CITEREFKunkel1997\"] = 1,\n [\"CITEREFLa_Monica2015\"] = 1,\n [\"CITEREFLashinsky\"] = 1,\n [\"CITEREFLashinsky2011\"] = 1,\n [\"CITEREFLashinsky2013\"] = 1,\n [\"CITEREFLeopold2006\"] = 1,\n [\"CITEREFLermanGreggSomasundaram2022\"] = 1,\n [\"CITEREFLeswing2016\"] = 1,\n [\"CITEREFLeswing2020\"] = 1,\n [\"CITEREFLeswing2021\"] = 1,\n [\"CITEREFLeswing2024\"] = 1,\n [\"CITEREFLevinMcCain2013\"] = 1,\n [\"CITEREFLevy2000\"] = 1,\n [\"CITEREFLevy2022\"] = 1,\n [\"CITEREFLichtyMantle\"] = 1,\n [\"CITEREFLinzmayer\"] = 1,\n [\"CITEREFLinzmayer2004\"] = 1,\n [\"CITEREFLoehne2012\"] = 1,\n [\"CITEREFLovejoy2013\"] = 1,\n [\"CITEREFLovejoy2015\"] = 1,\n [\"CITEREFLovejoy2016\"] = 1,\n [\"CITEREFLovejoy2017\"] = 1,\n [\"CITEREFLowensohn2012\"] = 1,\n [\"CITEREFLunden2012\"] = 1,\n [\"CITEREFLundenRoof2017\"] = 1,\n [\"CITEREFLuo2013\"] = 1,\n [\"CITEREFMa2023\"] = 1,\n [\"CITEREFMalone1999\"] = 1,\n [\"CITEREFManey2004\"] = 1,\n [\"CITEREFManjoo2002\"] = 1,\n [\"CITEREFMarkoff2006\"] = 1,\n [\"CITEREFMatt_Bell,_Mark_Wherry2002\"] = 1,\n [\"CITEREFMayo2017\"] = 2,\n [\"CITEREFMcBride2016\"] = 1,\n [\"CITEREFMcConnellHuba\"] = 1,\n [\"CITEREFMcCoy2013\"] = 1,\n [\"CITEREFMcCracken2016\"] = 1,\n [\"CITEREFMcDaniel2022\"] = 1,\n [\"CITEREFMcLaughlin2008\"] = 1,\n [\"CITEREFMcMillan2012\"] = 1,\n [\"CITEREFMichaelsSnellMacworld2009\"] = 1,\n [\"CITEREFMickle2017\"] = 1,\n [\"CITEREFMickleWeise2024\"] = 1,\n [\"CITEREFMiller2007\"] = 1,\n [\"CITEREFMiller2017\"] = 4,\n [\"CITEREFMintzRobertson\"] = 1,\n [\"CITEREFMontfort\"] = 1,\n [\"CITEREFMoorhead2019\"] = 1,\n [\"CITEREFMossberg2012\"] = 1,\n [\"CITEREFMukherjee2022\"] = 1,\n [\"CITEREFMullin2016\"] = 1,\n [\"CITEREFMurphy2018\"] = 1,\n [\"CITEREFNicasBrowningGriffith2020\"] = 1,\n [\"CITEREFNovet2016\"] = 1,\n [\"CITEREFNuttall2011\"] = 1,\n [\"CITEREFO\u0026#039;Grady2009\"] = 1,\n [\"CITEREFOchs2016\"] = 1,\n [\"CITEREFOchs2017\"] = 1,\n [\"CITEREFOlivarez-GilesSuh_Lauder2011\"] = 1,\n [\"CITEREFOrlowski2017\"] = 1,\n [\"CITEREFOyedele2016\"] = 1,\n [\"CITEREFPagliery2016\"] = 1,\n [\"CITEREFPanzarino2012\"] = 1,\n [\"CITEREFPanzarino2019\"] = 1,\n [\"CITEREFParr2011\"] = 1,\n [\"CITEREFPetrova2018\"] = 1,\n [\"CITEREFPhartiyalAhmedBlanchard2021\"] = 1,\n [\"CITEREFPolsson\"] = 1,\n [\"CITEREFPorter2022\"] = 2,\n [\"CITEREFPorter2024\"] = 1,\n [\"CITEREFPortnoyMcKinney2021\"] = 1,\n [\"CITEREFPotuck2020\"] = 1,\n [\"CITEREFPrice1987\"] = 1,\n [\"CITEREFPrimack\"] = 1,\n [\"CITEREFPullen2019\"] = 1,\n [\"CITEREFRai2016\"] = 1,\n [\"CITEREFRaletz2012\"] = 1,\n [\"CITEREFReimer2005\"] = 1,\n [\"CITEREFReisinger2012\"] = 1,\n [\"CITEREFRice1985\"] = 1,\n [\"CITEREFRicker2016\"] = 1,\n [\"CITEREFRobb2018\"] = 1,\n [\"CITEREFRobertson2017\"] = 1,\n [\"CITEREFRodriguez2013\"] = 1,\n [\"CITEREFRoscoe2024\"] = 1,\n [\"CITEREFRose1990\"] = 1,\n [\"CITEREFRossignol2016\"] = 1,\n [\"CITEREFRossignol2017\"] = 2,\n [\"CITEREFRoyPurnell2017\"] = 1,\n [\"CITEREFRoyPurnellMickle2017\"] = 1,\n [\"CITEREFRussell2016\"] = 1,\n [\"CITEREFSalinas2017\"] = 1,\n [\"CITEREFSalinas2018\"] = 1,\n [\"CITEREFSatariano2011\"] = 1,\n [\"CITEREFSatarianoMickle2024\"] = 1,\n [\"CITEREFSavov2012\"] = 1,\n [\"CITEREFSchlender2016\"] = 1,\n [\"CITEREFSculleyByrne1990\"] = 1,\n [\"CITEREFSeff2001\"] = 1,\n [\"CITEREFSegal2012\"] = 1,\n [\"CITEREFShakir2023\"] = 2,\n [\"CITEREFShead\"] = 1,\n [\"CITEREFSherr\"] = 1,\n [\"CITEREFShimpi2012\"] = 1,\n [\"CITEREFShirky2022\"] = 1,\n [\"CITEREFSimon2010\"] = 1,\n [\"CITEREFSimonson2005\"] = 2,\n [\"CITEREFSimpson2012\"] = 1,\n [\"CITEREFSingh1997\"] = 1,\n [\"CITEREFSingleton2017\"] = 1,\n [\"CITEREFSkillings2008\"] = 1,\n [\"CITEREFSlivka2011\"] = 1,\n [\"CITEREFSpector1985\"] = 1,\n [\"CITEREFStanley2021\"] = 1,\n [\"CITEREFStatt2016\"] = 2,\n [\"CITEREFStatt2017\"] = 1,\n [\"CITEREFSteeber2017\"] = 1,\n [\"CITEREFSteele2014\"] = 1,\n [\"CITEREFStein2012\"] = 1,\n [\"CITEREFSumra2016\"] = 1,\n [\"CITEREFSvensson\"] = 1,\n [\"CITEREFSwaine2014\"] = 1,\n [\"CITEREFSwartz2016\"] = 1,\n [\"CITEREFTaube2014\"] = 1,\n [\"CITEREFThompson2018\"] = 1,\n [\"CITEREFTilley\"] = 1,\n [\"CITEREFTom2013\"] = 1,\n [\"CITEREFTopolsky2010\"] = 1,\n [\"CITEREFTravelliRaj2023\"] = 1,\n [\"CITEREFTsangSatariano2018\"] = 1,\n [\"CITEREFTsotsis2013\"] = 1,\n [\"CITEREFTsukayama2012\"] = 1,\n [\"CITEREFTurton2017\"] = 1,\n [\"CITEREFTurton2022\"] = 1,\n [\"CITEREFUseem2007\"] = 1,\n [\"CITEREFVincent2016\"] = 1,\n [\"CITEREFWakabayashiChen2018\"] = 1,\n [\"CITEREFWang2017\"] = 1,\n [\"CITEREFWarren2017\"] = 1,\n [\"CITEREFWarren2020\"] = 1,\n [\"CITEREFWarwick2020\"] = 1,\n [\"CITEREFWatson2012\"] = 1,\n [\"CITEREFWatters2011\"] = 1,\n [\"CITEREFWeaver2016\"] = 1,\n [\"CITEREFWebb2016\"] = 1,\n [\"CITEREFWeintraub2010\"] = 1,\n [\"CITEREFWeintraub2011\"] = 1,\n [\"CITEREFWeintraub2016\"] = 1,\n [\"CITEREFWelch2014\"] = 1,\n [\"CITEREFWelch2018\"] = 1,\n [\"CITEREFWeyhrich2002\"] = 1,\n [\"CITEREFWhittaker2019\"] = 1,\n [\"CITEREFWilliams2007\"] = 1,\n [\"CITEREFWilliams2015\"] = 1,\n [\"CITEREFWood2012\"] = 1,\n [\"CITEREFWozniakSmith2006\"] = 2,\n [\"CITEREFWu2020\"] = 1,\n [\"CITEREFYoung1988\"] = 1,\n [\"CITEREFYoung1997\"] = 1,\n [\"CITEREFYoungSimon2005\"] = 1,\n [\"CITEREFZhuang2022\"] = 1,\n [\"CITEREFZiegler2011\"] = 1,\n [\"CITEREFwww.ETTelecom.com\"] = 1,\n [\"iCloudBackupsArePlainText\"] = 1,\n}\ntemplate_list = table#1 {\n [\"!\"] = 4,\n [\"'s\"] = 1,\n [\"Apple\"] = 1,\n [\"Apple celeb\"] = 1,\n [\"As of\"] = 24,\n [\"Authority control\"] = 1,\n [\"Cbignore\"] = 8,\n [\"Citation\"] = 1,\n [\"Cite book\"] = 25,\n [\"Cite journal\"] = 4,\n [\"Cite magazine\"] = 15,\n [\"Cite news\"] = 117,\n [\"Cite press release\"] = 9,\n [\"Cite web\"] = 315,\n [\"Clear\"] = 1,\n [\"Convert\"] = 6,\n [\"Decrease\"] = 2,\n [\"Dow Jones Industrial Average companies\"] = 1,\n [\"Efn\"] = 4,\n [\"Electronics industry in the United States\"] = 1,\n [\"Finance links\"] = 1,\n [\"Flatlist\"] = 2,\n [\"Frac\"] = 2,\n [\"Harvid\"] = 1,\n [\"Harvnb\"] = 6,\n [\"ISIN\"] = 1,\n [\"Increase\"] = 3,\n [\"Infobox company\"] = 1,\n [\"Infobox network service provider\"] = 1,\n [\"Main\"] = 12,\n [\"Major Internet companies\"] = 1,\n [\"Major computer hardware companies\"] = 1,\n [\"Major financial technology companies\"] = 1,\n [\"Major imaging companies\"] = 1,\n [\"Major information storage companies\"] = 1,\n [\"Major mobile device companies\"] = 1,\n [\"Major retail companies\"] = 1,\n [\"Major semiconductor companies\"] = 1,\n [\"Major software companies\"] = 1,\n [\"Mobile payments\"] = 1,\n [\"Multiple image\"] = 3,\n [\"NASDAQ\"] = 1,\n [\"NASDAQ-100\"] = 1,\n [\"Navboxes\"] = 1,\n [\"Nbsp\"] = 14,\n [\"Notelist\"] = 1,\n [\"Nowrap\"] = 3,\n [\"Official website\"] = 1,\n [\"OpenCorp\"] = 1,\n [\"Pay-TV USA\"] = 1,\n [\"Payment service providers\"] = 1,\n [\"Portal bar\"] = 1,\n [\"Pp-semi-indef\"] = 1,\n [\"Redirect\"] = 1,\n [\"Refbegin\"] = 2,\n [\"Refend\"] = 2,\n [\"Refh\"] = 1,\n [\"Reflist\"] = 1,\n [\"Rp\"] = 5,\n [\"See also\"] = 5,\n [\"Sfn\"] = 14,\n [\"Short description\"] = 1,\n [\"Sister bar\"] = 1,\n [\"Start date and age\"] = 1,\n [\"Steve Jobs\"] = 1,\n [\"URL\"] = 1,\n [\"US$\"] = 19,\n [\"Unbulleted list\"] = 6,\n [\"Use American English\"] = 1,\n [\"Use mdy dates\"] = 1,\n [\"Verify source\"] = 2,\n [\"Video digital distribution platforms\"] = 1,\n [\"Webarchive\"] = 19,\n [\"When\"] = 1,\n}\narticle_whitelist = table#1 {\n}\n","limitreport-profile":[["?","480","13.7"],["dataWrapper \u003Cmw.lua:672\u003E","360","10.3"],["MediaWiki\\Extension\\Scribunto\\Engines\\LuaSandbox\\LuaSandboxCallback::gsub","260","7.4"],["MediaWiki\\Extension\\Scribunto\\Engines\\LuaSandbox\\LuaSandboxCallback::callParserFunction","220","6.3"],["MediaWiki\\Extension\\Scribunto\\Engines\\LuaSandbox\\LuaSandboxCallback::getExpandedArgument","160","4.6"],["MediaWiki\\Extension\\Scribunto\\Engines\\LuaSandbox\\LuaSandboxCallback::find","160","4.6"],["MediaWiki\\Extension\\Scribunto\\Engines\\LuaSandbox\\LuaSandboxCallback::match","160","4.6"],["MediaWiki\\Extension\\Scribunto\\Engines\\LuaSandbox\\LuaSandboxCallback::getEntityStatements","140","4.0"],["recursiveClone \u003CmwInit.lua:45\u003E","120","3.4"],["MediaWiki\\Extension\\Scribunto\\Engines\\LuaSandbox\\LuaSandboxCallback::sub","100","2.9"],["[others]","1340","38.3"]]},"cachereport":{"origin":"mw-api-ext.codfw.main-7556f8b5dd-ttfjp","timestamp":"20241123125120","ttl":2592000,"transientcontent":false}}});});</script> <script type="application/ld+json">{"@context":"https:\/\/schema.org","@type":"Article","name":"Apple Inc.","url":"https:\/\/en.wikipedia.org\/wiki\/Apple_Inc.","sameAs":"http:\/\/www.wikidata.org\/entity\/Q312","mainEntity":"http:\/\/www.wikidata.org\/entity\/Q312","author":{"@type":"Organization","name":"Contributors to Wikimedia projects"},"publisher":{"@type":"Organization","name":"Wikimedia Foundation, Inc.","logo":{"@type":"ImageObject","url":"https:\/\/www.wikimedia.org\/static\/images\/wmf-hor-googpub.png"}},"datePublished":"2001-11-03T13:19:06Z","dateModified":"2024-11-23T12:51:14Z","image":"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/f\/fa\/Apple_logo_black.svg","headline":"American multinational technology company based in Cupertino, California"}</script> </body> </html>

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