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font-size: 10px !important } .dnd_area-row-0-max-width-section-centering > .row-fluid { max-width: 1000px !important; margin-left: auto !important; margin-right: auto !important; } .dnd_area-row-3-max-width-section-centering > .row-fluid { max-width: 1000px !important; margin-left: auto !important; margin-right: auto !important; } .dnd_area-row-5-max-width-section-centering > .row-fluid { max-width: 1000px !important; margin-left: auto !important; margin-right: auto !important; } .widget_1738301226195-flexbox-positioning { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-align: start !important; -ms-flex-pack: start; display: flex !important; flex-direction: column !important; align-items: flex-start !important; justify-content: flex-start; } .widget_1738301226195-flexbox-positioning > div { max-width: 100%; flex-shrink: 0 !important; } /* HubSpot Non-stacked Media Query Styles */ @media (min-width:768px) { .cell_17383936724653-row-0-vertical-alignment > .row-fluid { display: -ms-flexbox !important; 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field is empty.</li> </ul> </div> </form> </div> <div id="sr-messenger" class="hs-search-sr-message-container show-for-sr" role="status" aria-live="polite" aria-atomic="true"> </div> </div> </div> </div> </div> </div> <div id="hs_cos_wrapper_mini-links" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> </div> </div> </header></div> <main id="main-content" class="body-container-wrapper"> <div class="container-fluid body-container body-container--about01"> <div class="row-fluid-wrapper"> <div class="row-fluid"> <div class="span12 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-1 dnd_area-row-0-max-width-section-centering dnd_area-row-0-margin dnd_area-row-0-background-layers dnd-section dnd_area-row-0-background-image"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-2 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1734647066069" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="heading-title-wrapper heading-align-center heading-color-light"> <div class="title-subtitle">ANALYTIC PARTNERS STUDY REVEALS</div> <h1 class="heading-title">Brand-Focused Radio Ads Drive Cross-Channel Success</h1> <p class="title-description"></p> </div></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-3 dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-4 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1734647708797" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_widget_1734647708797_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h2>analytic partners roi study</h2> <p><strong>Brand-Focused Radio Ads Drive Cross-Channel Success for Dan Murphy’s and McDonald’s </strong><br><br><span>Research from Analytic Partners and Commercial Radio & Audio (CRA) reveals how brand-focused radio advertising is a powerful driver of campaign return-on-investment for some of Australia’s biggest advertisers: <span style="font-weight: bold;">Dan Murphy’s</span> and <span style="font-weight: bold;">McDonald’s.</span> By adjusting their radio strategies to focus on brand messaging, both brands experienced enhanced performance across their media mix, highlighting the unique synergy that radio provides. </span><span></span><span></span></p> <p> </p></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-5 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1738365979428" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="button-link bl-align-left"> <a class="button bg-false" href="https://47012339.fs1.hubspotusercontent-na1.net/hubfs/47012339/Analytic-Partners-Radio-Study-Results.pdf"> Download Results </a> </div></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-6 dnd_area-row-2-padding dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-7 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17381971336803" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_17381971336803_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p><span style="font-weight: bold;">Dan Murphy's Cross-Channel Boost </span><br><br>For Dan Murphy’s, radio became a pivotal part of its “Nobody Beats Dan Murphy’s” campaign, driving significant cross-channel amplification. The campaign, and the subsequent analysis by Analytic Partners, showed that brand-focused radio advertising delivered a +19% increase in Out of Home (OOH) effectiveness, an +18% lift in TV impact, and a +14% boost in online video performance. <br><br>Sam Byrne, Senior Integrated Media Manager at Dan Murphy’s, commented, “Radio played a pivotal role in elevating our brand message across channels. Historically, we’ve used radio for value messages, but using it for brand has not only supported our campaign goals but also strengthened our market presence.” <br><span style="font-weight: bold;"></span></p></span></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-8 dnd_area-row-3-max-width-section-centering dnd-section dnd_area-row-3-padding dnd_area-row-3-background-layers dnd_area-row-3-background-color"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-9 cell_17383936724653-row-0-vertical-alignment dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell cell_17383936724657-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-10 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17383936724659" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_17383936724659_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="text">Brand-focused radio advertising delivered Dan Murphy's a cross-channel boost:</span></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-11 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_173839367246510" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="empty-space-module" style="height:30px"></div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-12 dnd-row"> <div class="row-fluid "> <div class="span4 widget-span widget-type-cell cell_173839367246511-padding dnd-column" style="" data-widget-type="cell" data-x="0" data-w="4"> <div class="row-fluid-wrapper row-depth-1 row-number-13 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget module_173839367246517-padding dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_173839367246517" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="counter-wrapper counter-align-center counter-scheme-default counter-size-large"> <div class="counter-value-wrapper"> <span class="counter-value" data-count="19">0</span>% </div> <div class="counter-title">increase in Out of Home</div> </div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-14 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_173839367246518" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_173839367246518_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="text"></span></div> </div> </div> </div> </div> <div class="span4 widget-span widget-type-cell cell_173839367246512-padding dnd-column" style="" data-widget-type="cell" data-x="4" data-w="4"> <div class="row-fluid-wrapper row-depth-1 row-number-15 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module module_173839367246521-padding" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_173839367246521" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_173839367246521_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="text"></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-16 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget module_173839367246522-padding dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_173839367246522" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="counter-wrapper counter-align-center counter-scheme-default counter-size-large"> <div class="counter-value-wrapper"> <span class="counter-value" data-count="18">0</span>% </div> <div class="counter-title">lift in TV impact</div> </div></div> </div> </div> </div> </div> <div class="span4 widget-span widget-type-cell cell_173839367246513-padding dnd-column" style="" data-widget-type="cell" data-x="8" data-w="4"> <div class="row-fluid-wrapper row-depth-1 row-number-17 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module module_173839367246524-padding" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_173839367246524" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="counter-wrapper counter-align-center counter-scheme-default counter-size-large"> <div class="counter-value-wrapper"> <span class="counter-value" data-count="14">0</span>% </div> <div class="counter-title">boost in online video performance</div> </div></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-18 dnd-section dnd_area-row-4-padding"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-19 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17383935895486" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_17383935895486_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p><span style="font-weight: bold;">McDonald's ROI Surge </span><br><br>Similarly, McDonald’s Australia’s radio trial, focusing on brand messages over traditional product-centric ads, delivered a +13% increase in return on investment (ROI). The shift in strategy also had a ripple effect on other media channels, boosting TV performance by +14%, social media by +12%, and online video by +3%. <br><br>Martin Newman, National Media Manager at McDonald’s Australia, shared, “Radio’s impact has been incredible. The trial reinforced the value of radio in our media mix, helping us be more visible and present in the local communities we serve.” </p></span></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-20 dnd-section dnd_area-row-5-max-width-section-centering dnd_area-row-5-background-layers dnd_area-row-5-padding dnd_area-row-5-background-color"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-21 cell_17383936994392-row-0-vertical-alignment dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell cell_1738393699440-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-22 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17383936994403" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_17383936994403_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="text">Brand-focused radio advertising delivered McDonald's:</span></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-23 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17383936994404" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="empty-space-module" style="height:30px"></div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-24 dnd-row"> <div class="row-fluid "> <div class="span4 widget-span widget-type-cell cell_17383936994405-padding dnd-column" style="" data-widget-type="cell" data-x="0" data-w="4"> <div class="row-fluid-wrapper row-depth-1 row-number-25 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget module_173839369944011-padding dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_173839369944011" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="counter-wrapper counter-align-center counter-scheme-default counter-size-large"> <div class="counter-value-wrapper"> <span class="counter-value" data-count="13">0</span>% </div> <div class="counter-title">increase in return on investment</div> </div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-26 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_173839369944012" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_173839369944012_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="text"></span></div> </div> </div> </div> </div> <div class="span4 widget-span widget-type-cell cell_17383936994406-padding dnd-column" style="" data-widget-type="cell" data-x="4" data-w="4"> <div class="row-fluid-wrapper row-depth-1 row-number-27 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module module_173839369944015-padding" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_173839369944015" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_173839369944015_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="text"></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-28 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget module_173839369944016-padding dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_173839369944016" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="counter-wrapper counter-align-center counter-scheme-default counter-size-large"> <div class="counter-value-wrapper"> <span class="counter-value" data-count="14">0</span>% </div> <div class="counter-title">boost in TV performance</div> </div></div> </div> </div> </div> </div> <div class="span4 widget-span widget-type-cell cell_17383936994407-padding dnd-column" style="" data-widget-type="cell" data-x="8" data-w="4"> <div class="row-fluid-wrapper row-depth-1 row-number-29 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget module_173839369944018-padding dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_173839369944018" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="counter-wrapper counter-align-center counter-scheme-default counter-size-large"> <div class="counter-value-wrapper"> <span class="counter-value" data-count="12">0</span>% </div> <div class="counter-title">uplift in social media impact</div> </div></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-30 dnd_area-row-6-padding dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-31 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17383937222336" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_17383937222336_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p><span style="font-weight: bold;">Synergy Across Channels </span></p> <p>Paul Sinkinson, Managing Director of Analytic Partners, noted, “Both the Dan Murphy’s and McDonald’s trials show that radio doesn’t just perform well on its own – it makes other media work harder. The integration of radio across their media channels has driven stronger total performance, making radio an indispensable part of their brand strategies.” <br><br>To unlock audio’s full potential throughout the marketing funnel, check out <a href="/the-audio-edge?hsLang=en" rel="noopener">The Audio Edge.</a></p> <p> </p></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-32 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17383937222337" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <hr></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-33 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17383937222338" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_17383937222338_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p> </p> <p><span>Watch Paul Sinkinson, Managing Director of Analytic Partners, discuss the radio trial and impressive results.</span></p> <div class="hs-embed-wrapper hs-fullwidth-embed" data-service="youtube" data-responsive="true" style="position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; min-width: 256px; display: block; margin: auto;"><div class="hs-embed-content-wrapper"><div style="position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0px;"><iframe width="256" height="144.64" src="https://www.youtube.com/embed/YGw0qDq4Jhw?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="Radio - the Ultimate Sidekick" style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;"></iframe></div></div></div></span></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </main> <div data-global-resource-path="Bomby/templates/partials/footer-2.html"><footer class="footer"> <div class="container-fluid footer__container content-wrapper"> <div class="row-fluid-wrapper"> <div class="row-fluid"> <div class="span12 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-1 footer-row-0-vertical-alignment dnd-section footer-row-0-padding"> <div class="row-fluid "> <div 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