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block; } .need-help-btn { padding: 10px 25px !important; border: 2px solid #001965; color: #fff; border-radius: 6px !important; background: #001965; } .tcard_right .blueclrcard { background-color: #003e61 !important; } .postid-82069 .exit-intent-popup.visible, .postid-85136 .exit-intent-popup.visible, .postid-33233 .exit-intent-popup.visible { display: none !important; } .ntablestc .table-heading { background-color: #21618C !important; } .single .tcard_light_blue_btn { background: #21618C !important; } @media screen and (min-width: 1281px) { .slogdivw { position: relative; } .arrowlnkw { position: absolute; left: -34px; } .arrowlnkw img { width: 28px; } } /*home blog ellipse issue*/ @media only screen and (max-width: 1339px) { .home .cxo_interview_div .pt-cv-meta-fields .author a, .home .soft_review_posts .pt-cv-meta-fields .author a, .home .doc_manage_review_div .pt-cv-meta-fields .author a { max-width: 106px!important; } } @media screen and (min-width: 993px) { .header-item-right,.ctmenu-mobile-ssblogheader,.custom_serach_main,.ss_close_icon{ display: none; } .ss_blog_header_cat_list{ width:180px; } .ssblogheader .ctmenu>ul>li.ctmenu-item-has-children:hover .ctmenu-subs { margin-top: 0.5rem; opacity: 1; visibility: visible; } .ctmenu-subs .list-item a:hover, .ctmenu-subs a:hover { background: #eff8ff; } .ctmenu { display: flex; align-items: center; justify-content: space-between; } .ctmenu-subs a{ height: 36px; display: flex; align-items: center; } .search_module_main br{ display: none; } .ctmenu-section{ display: flex; align-items: center; } .ss_search_icon,.ss_close_icon{ height: 20px; width: 20px; background-size: contain; background-repeat: no-repeat; cursor: pointer; } .ss_search_icon{ display: block; background-image: url(https://www.softwaresuggest.com/blog/wp-content/uploads/custom_upl/search_icon.svg); } .ss_close_icon{ background-image: url(https://www.softwaresuggest.com/blog/wp-content/uploads/custom_upl/close_black.svg); margin-left: 8px; } #search-input{ border: none; border-bottom:1px solid #ddd !important; } #search-input::-webkit-search-cancel-button{ display: none !important; } .arrowlnkw { margin-right: 4px; display: flex; } .arrowlnkw:hover { transform: translateX(-5px); } } @media screen and (max-width: 992px) { .et_monarch .et_social_heading { background: #001965 !important; } .ssblogheader-item-left, .ssblogheader-item-right { flex: 0 0 auto; } .ssblogheader .ctmenu { position: fixed; top: 0; left: 0; width: 75%; height: 100%; z-index: 111; overflow: hidden; background: white; transform: translate(-100%); transition: all 0.5s ease-in-out; } .ch_li_title { padding: 0px 16px; border-bottom: 1px solid rgba(0, 0, 0, 0.1); cursor: pointer; justify-content: space-between; } .ctmenu-mobile-toggle img { width: 40px; } .ctmenu-subs a:focus, .ctmenu-subs a:active { background-color: transparent; color: #333; } .ctmenu-item a:hover { background-color: transparent; } .ctmenu-subs a:focus { background-color: #eff8ff; } .last_btn_li { padding: 4px 0px; } .header-item-right { position: relative; } .ssblogheader .ctmenu-mobile-toggle { position: absolute; display: block; cursor: pointer; width: 2.75rem; border: none; background: none; transition: 0.35s ease-in-out; right: 0; top: 12px; } .ssblogheader .ctmenu.active { transform: translate(0%); } .ssblogheader .ctmenu>ul>li { display: block; margin: 0; } .ssblogheader .ctmenu>ul>li>a { display: block; height: 3.125rem; padding: 0 3.125rem 0 1rem; border-bottom: 1px solid rgba(0, 0, 0, 0.1); cursor: pointer; } .ssblogheader .ctmenu .ctmenu-mobile-ssblogheader { display: flex; position: sticky; justify-content: space-between; top: 0; height: 3.125rem; z-index: 110; border-bottom: 1px solid rgba(0, 0, 0, 0.1); } .ssblogheader .ctmenu .ctmenu-mobile-ssblogheader .ctmenu-mobile-arrow{ display: none; font-size: 1.25rem; } .ssblogheader .ctmenu .ctmenu-mobile-ssblogheader .ctmenu-mobile-close{ font-size: 2.25rem; } .ssblogheader .ctmenu .ctmenu-mobile-ssblogheader .ctmenu-mobile-arrow, .ssblogheader .ctmenu .ctmenu-mobile-ssblogheader .ctmenu-mobile-close { line-height: 3.125rem; width: 3.125rem; height: 3.125rem; cursor: pointer; border: 1px solid #dfdfdf; background: white; } .ssblogheader .ctmenu .ctmenu-mobile-ssblogheader.active .ctmenu-mobile-arrow{ display: block; } .ssblogheader .ctmenu>ul>li .ctmenu-subs.active { display: flex !important; flex-direction: column; width: 100%; } .ssblogheader .ctmenu .ctmenu-section { padding: 0 !important; } .ssblogheader .ctmenu>ul>li .ctmenu-subs { display: none; top: 50px!important; left: 0; max-width: none; height: 100%; opacity: 1; overflow-y: auto; visibility: visible; transform: translateX(0%); padding: 10px!important; } .ctoverlay { position: fixed; top: 0; left: 0; width: 100%; height: 100%; z-index: 100; opacity: 0; visibility: hidden; background: rgba(0, 0, 0, 0.65); transition: all 0.45s ease-in-out; } .ctoverlay.active { opacity: 1; visibility: visible; } .ch_li_title.active,.ss_search_icon,.custom_serach_main,#search-input{ display: none !important; } }</style><style>.brdcrumbchctm, #breadcrumbs a { font-family: open sans, arial, sans-serif; font-size: 12px; color: #c3c3c3; line-height: 18px; padding: 1px 0px 2px 0px; } #breadcrumbs a:hover{ color: #333; } .ss_blog_hr{ height: 2px; background-color: #135893; border: unset; width: 14%; } /* fotter css start */ .footer_blocks .footer_blocks_title { margin-bottom: 10px; line-height: 1.4; color: #fff; padding: 5px 0; font-family: roboto, sans-serif; } .footer_blocks .footer_blocks_title span { border-bottom: 1px solid #fff; padding: 6px 0 5px; font-size: 18px; } .new_footer_ss_ul { padding: 0 !important; } .new_footer_ss_ul li { list-style: none !important; } .new_footer_ss_ul li a, .new_footer_ss_ul li a:hover { color: #fff; text-decoration: none !important; } .flag_img_footer { margin-right: 10px; width: 28px; height: 20px; border-radius: 3px; border: 2px solid #fff; } .flag_img_footer { background-size: 119px; } .flag_img_footer, .social_img_footer { background-image: url(https://blogimages.softwaresuggest.com/blog/wp-content/uploads/2023/09/08135837/footer_all_icon_b-min.png); } .flag_img_footer.india_flag { background-position: -37px -6px; } .flag_img_footer.us_flag { background-position: -6px -28.5px; } .flag_img_footer.gcc_flag { background-position: -6px -6px; } .flag_img_footer.uk_flag { background-position: -3px 19px; } .footer_highlight_style { background: #D14900; padding: 3px 7px; font-size: 13px; border-radius: 3px; } .country_flag_footer p, .copyrights_span, .footer_add_new { color: #fffcfc; } .copyrights_span { white-space: nowrap; } .footer_add_new { font-style: normal; } .social_img_footer.facebook_footer { background-position: -99px -6px; } .social_img_footer.twitter_footer { background-position: -34px -54px; } .social_img_footer.instagram_footer { background-position: -71px -7px; } .social_img_footer.youtube_footer { background-position: -61px 50px; } .social_img_footer.linkedin_footer { background-position: -7px 50px; } .social_img_footer { background-size: 125px; } .social_img_footer { margin-right: 10px; width: 24px; height: 24px; border: 2px solid #fff; border-radius: 50%; } .footer_add_new { font-size: 14px; display: block; margin-bottom: 10px; font-style: normal; line-height: 1.9; } .address_footer_main br { display: none !important; } .new_footer_ss_ul li { line-height: 27px; } .subfooterflexfosub{ display: flex; align-items: center; } .subfomrfominputtsxt{ padding-bottom: 0px !important; } .subfomrfombttnsub input[type=submit]{ font-family: roboto,sans-serif; font-size: 13px; color: #fff; border-top-right-radius: 4px; border-bottom-right-radius: 4px; background-color: #21292d !important; border: none; padding: 8px 15px; -webkit-transition: background-color .4s; -moz-transition: background-color .4s; -o-transition: background-color .4s; transition: background-color .4s; } .subfomrfominputtsxt input[type=email]{ font-size: 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Explained</span></span></p></div><h1 class="fr_title"> Core Values of a Company: Steps & Ideologies Explained</h1><div class="authors_main ssflex ssaligncenter justcntncenter"><div class="newauthrmg ssflex ssaligncenter"> <img src="https://blogimages.softwaresuggest.com/blog/wp-content/uploads/2023/05/16181116/paras-96x96.jpg" width="60" height="60" alt="Paras Kela" class="avatar avatar-60 wp-user-avatar wp-user-avatar-60 alignnone photo" /><div class="authornlyct ssflex ssaligncenter"><p class="sneditor_link"> <a href="https://www.softwaresuggest.com/blog/author/paraskela/" title="Posts by Paras Kela" rel="author" data-wpel-link="internal" target="_blank">Paras Kela</a></p><p class="sneditor"> Senior Writer</p></div></div> </div></div><div class="imagesecctms"> <img width="1200" height="649" src="https://blogimages.softwaresuggest.com/blog/wp-content/uploads/2023/07/07110511/How-to-Establish-Core-Values-of-a-Company-and-Ideology-Behind-it.jpg" class="attachment-full size-full 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lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i"><div class="lwptoc_header"> <span class="lwptoc_toggle"> <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a> </span></div><div class="lwptoc_items lwptoc_items-visible"><div class="lwptoc_itemWrap"><div class="lwptoc_item"> <a href="#what-are-the-core-values-of-a-company"> <span class="lwptoc_item_label">What Are the Core Values of a Company?</span> </a></div><div class="lwptoc_item"> <a href="#what-is-the-need-for-core-values"> <span class="lwptoc_item_label">What Is the Need for Core Values?</span> </a></div><div class="lwptoc_item"> <a href="#importance-of-company-values"> <span class="lwptoc_item_label">Importance of Company Values</span> </a></div><div class="lwptoc_item"> <a href="#what-steps-are-involved-in-setting-up-an-organizations-core-values"> <span class="lwptoc_item_label">What Steps Are Involved in Setting Up an Organization’s Core Values?</span> </a></div><div class="lwptoc_item"> <a href="#ideology-behind-setting-up-core-values-in-an-organization"> <span class="lwptoc_item_label">Ideology Behind Setting Up Core Values In An Organization</span> </a></div><div class="lwptoc_item"> <a href="#company-value-examples"> <span class="lwptoc_item_label">Company Value Examples</span> </a></div></div></div></div></div></div><div class="postconetndiv-content"><div class="newlautor content_author ssflex ssaligncenter"><div class="readtime ssflex ssaligncenter"> <span class="checkcirclebgq"></span> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Reading Time:</span> <span class="rt-time"> 10</span> <span class="rt-label rt-postfix">Minutes</span></span></div><div class="datepauthtxt ssflex ssaligncenter"> <span class="checkcirclebgq"></span> <span>Published : </span> July 7, 2023</div><div class="readtime ssflex ssaligncenter"> <span class="checkcirclebgq"></span> Last Updated: July 10, 2023</div></div><p><span style="font-weight: 400;">Core values form the foundation of any business. Leading organizations like Google, Microsoft, Meta, Amazon, Apple, etc. attach paramount importance to the core values as it shapes their interaction with customers and the outside world. Core values are important irrespective of the size and scale of an organization. Had these organizations focused only on sales, marketing, and revenue growth, they might not have moved up the ladder to become reputed leaders in the industry.</span></p><div class="nssbluebox"><p class="txtpnss"><img decoding="async" class="lazy lazy-hidden nssimg" src="//www.softwaresuggest.com/blog/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://www.softwaresuggest.com/blog/wp-content/uploads/2020/05/leftarowmbs.png"><noscript><img decoding="async" class="nssimg" src="https://www.softwaresuggest.com/blog/wp-content/uploads/2020/05/leftarowmbs.png"></noscript><span class="nssbold">Looking for HR Software?</span> Check out SoftwareSuggest’s <a class="nsslinkund" href="https://www.softwaresuggest.com/hr-software" data-wpel-link="internal" target="_blank">list of the best HR Software</a> solutions.</p></div><p><span style="font-weight: 400;">Beyond helping firms build a reputation in the outside world, core company values shape the firm’s internal operations and help build a salubrious <a href="https://www.questionpro.com/blog/work-environment/" data-wpel-link="internal" target="_blank">working environment</a>. </span></p><p><span style="font-weight: 400;">In this blog, we highlight the need, the ideology behind it, and the steps involved in setting up the core values of a company. We have also presented some examples of company values to give you an idea of how you can design one for your firm.</span></p><p><iframe loading="lazy" class="lazy lazy-hidden red23" style="border: 0px #FFFFFF none; height: 26em;" data-lazy-type="iframe" data-src="https://www.softwaresuggest.com/itopsoftwares/index?s=hr" name="myiFrame" width="100%" height="480" frameborder="1" marginwidth="0px" marginheight="0px" scrolling="no" sandbox="allow-scripts allow-same-origin allow-popups" allowfullscreen="allowfullscreen"></iframe><noscript><iframe loading="lazy" class="red23" style="border: 0px #FFFFFF none; height: 26em;" src="https://www.softwaresuggest.com/itopsoftwares/index?s=hr" name="myiFrame" width="100%" height="480" frameborder="1" marginwidth="0px" marginheight="0px" scrolling="no" sandbox="allow-scripts allow-same-origin allow-popups" allowfullscreen="allowfullscreen"></iframe></noscript></p><h2><span id="what-are-the-core-values-of-a-company"><b>What Are the Core Values of a Company?</b></span></h2><p><span style="font-weight: 400;">A set of principles called core values guide the stakeholders of an organization toward achieving the vision and goals of an organization. Core values help shape the organization’s culture and ensure the well-being of the employees, customers, and the communities they are part of.</span></p><style>.protiptitle { font-size: 24px; font-weight: 600; color: #465671; color: #0f1e3c; margin-top: 0px; margin-bottom: 8px; } .lwptoc_itemWrap .lwptoc_item:nth-child(1) a:after { content: ""; width: 53px; height: 18px; background: url(https://www.softwaresuggest.com/blog/wp-content/uploads/custom_upl/pro_tip.svg) no-repeat; background-size: 100% 100%; display: block; margin-left: 0; margin-bottom: -3px; margin-top: 3px; } .lwptoc_item .lwptoc_itemWrap .lwptoc_item:nth-child(1) a:after { content: unset; } .ssblog_protips_card_main { background: #e3fcef !important; box-shadow: 0px 4px 20px rgba(45, 45, 45, 0.16); border-radius: 10px; padding: 34px 24px; margin-bottom: 14px; } .iscmrg { margin-top: 12px; } .ssblog_expertips_card_main_body { display: flex; } .ssblog_protip_card_img_div { margin-right: 8px; width: 10%; margin-top: 0px; text-align: center; } .ssblog_expertips_card_prgrph { line-height:1.8; } .ssblog_expertips_card_content { width: 90%; } .ssblog_expertips_card_content a { font-size: 15px; margin-top: 10px; color:#508dd8; text-decoration: none !important; } .type-post .entry-content .blog-trialbtn { background-color: #001965; padding: 14px 28px!important; border-radius: 8px!important; color: #fff !important; display: inline-block; font-size: 18px!important; margin-top: 18px; } @media (max-width:480px) { .ssblog_protips_card_main { padding: 24px 14px; } .ssblog_protip_card_img_div { width: 14%; } }</style><div class="ssblog_protips_card_main"><div class="ssblog_expertips_card_main_body"><div class="ssblog_protip_card_img_div"> <img decoding="async" loading="lazy" class="lazy lazy-hidden lazyloaded" src="//www.softwaresuggest.com/blog/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://images.softwaresuggest.com/static-frontend/protip_sscv.svg" alt="protip image" height="50" width="90"><noscript><img decoding="async" loading="lazy" class="lazyloaded" src="https://images.softwaresuggest.com/static-frontend/protip_sscv.svg" alt="protip image" height="50" width="90"></noscript></div><div class="ssblog_expertips_card_content"><div class="protiptitle">Pro-tip</div><p class="ssblog_expertips_card_prgrph">Irrespective of the size and scale of the organization, core values are important to align different teams and departments toward the company’s goals and vision. Today, market leadership is not just about revenues and profits but also about company values and culture. Strong company values are more important to drive a sense of attachment and belonging among the stakeholders, particularly in this era where remote and hybrid work has gained prominence.</p></div></div></div><p> </p><p><span style="font-weight: 400;">The core values of a company are constant and form a solid foundation for business operations. Businesses of today operate in a constantly evolving, dynamic landscape. Globalization and digitalization have shrunk boundaries, and businesses of today venture beyond geographical borders. </span></p><p><span style="font-weight: 400;">Given the diversity, dynamism, and volatility of the business environment, organizations need to have common ground and strong company values. Company values help align the employees with the organization’s goal and purpose no matter what, where, and how they work. Core company values guide businesses in making crucial decisions about all operations of the firm, including HR, sales, marketing, <a href="https://www.softwaresuggest.com/finance-software" data-wpel-link="internal" target="_blank">finance</a>, etc.</span></p><p><span style="font-weight: 400;">Beyond internal operations, company values guide the firm’s and employer’s behavior toward customers and determine an organization’s success to a large extent. Today’s marketplaces are extremely competitive, and core values help businesses build a reputation and distinguish themselves from the rest of the players in the industry. </span></p><p><span style="font-weight: 400;">David Cummings, Co-Founder of </span><a href="https://pi.pardot.com/" data-wpel-link="internal" target="_blank"><span style="font-weight: 400;">Pardot</span></a><span style="font-weight: 400;">, once said, “Company culture is the only sustainable competitive advantage that is completely within the control of the entrepreneur.” This reveals the significance of core values within and outside the organization. </span></p><h2><span id="what-is-the-need-for-core-values"><b>What Is the Need for Core Values? </b></span></h2><p><span style="font-weight: 400;">Organizations spearhead their focus toward achieving their mission, vision, and goals. Core values help businesses ensure that the stakeholders stay aligned with the guiding principles in their pursuit. Following are some of the reasons why an organization must have core values.</span></p><p><img decoding="async" loading="lazy" class="lazy lazy-hidden aligncenter size-full wp-image-87157" src="//www.softwaresuggest.com/blog/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://blogimages.softwaresuggest.com/blog/wp-content/uploads/2023/07/07110516/Need-for-Core-Values.jpg" alt="Need for company core values" width="1200" height="571" srcset="" data-srcset="https://blogimages.softwaresuggest.com/blog/wp-content/uploads/2023/07/07110516/Need-for-Core-Values.jpg 1200w, https://blogimages.softwaresuggest.com/blog/wp-content/uploads/2023/07/07110516/Need-for-Core-Values-980x466.jpg 980w, https://blogimages.softwaresuggest.com/blog/wp-content/uploads/2023/07/07110516/Need-for-Core-Values-480x228.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw"><noscript><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-87157" src="https://blogimages.softwaresuggest.com/blog/wp-content/uploads/2023/07/07110516/Need-for-Core-Values.jpg" alt="Need for company core values" width="1200" height="571" srcset="https://blogimages.softwaresuggest.com/blog/wp-content/uploads/2023/07/07110516/Need-for-Core-Values.jpg 1200w, https://blogimages.softwaresuggest.com/blog/wp-content/uploads/2023/07/07110516/Need-for-Core-Values-980x466.jpg 980w, https://blogimages.softwaresuggest.com/blog/wp-content/uploads/2023/07/07110516/Need-for-Core-Values-480x228.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw"></noscript></p><h3><b>1. Define the Company Culture.</b></h3><p><span style="font-weight: 400;">Core company values play a critical role in shaping the company culture. They define what the business stands for and help employees understand what is expected of them. Understanding the company values help employees tune their personal values accordingly.</span></p><h3><b>2. Committed Talent Pool</b></h3><p><span style="font-weight: 400;">When organizations communicate their company values, they are more likely to attract employees who share them. Employees who align with the organization’s values will likely be more engaged and committed in their pursuit. They also strive to promote team member growth, enhancing the business’s overall productivity. The importance of company culture is evident from the fact that more than </span><span style="font-weight: 400;"><a href="https://builtin.com/company-culture/company-culture-statistics" data-wpel-link="external" target="_blank" rel="nofollow noopener noreferrer">46% of job seekers quote culture as an important criterion</a> while choosing an organization. </span></p><h3><b>3. Decision-making</b></h3><p><span style="font-weight: 400;">Businesses must make swift and dynamic decisions to thrive in the competitive landscape. Today decentralized decision-making has become the norm, where organizations empower employees and managers to make strategic and operational decisions. </span></p><p><span style="font-weight: 400;">Given this, the core values of a company serve as guiding principles for different teams and departments to make decisions that best serve all stakeholders, including customers, employees, investors, etc. For example, if you have premium quality as one of your corporate values, it is easy to eliminate those products that fall beyond satisfactory limits. </span></p><h3><b>4. Competitive Advantage</b></h3><p><span style="font-weight: 400;">When companies base their product and service offerings on core values, they get to differentiate themselves from other players in the industry offering the same products/ services.</span></p><h2><span id="importance-of-company-values"><b>Importance of Company Values</b></span></h2><p><span style="font-weight: 400;">Core values are vital for any organization as it sets the standard for all their processes, functions, and operations. The following section describes the importance of core values.</span></p><p><img decoding="async" loading="lazy" class="lazy lazy-hidden aligncenter size-full wp-image-87156" src="//www.softwaresuggest.com/blog/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://blogimages.softwaresuggest.com/blog/wp-content/uploads/2023/07/07110514/Importance-of-Company-Values.jpg" alt="Importance of core values" width="1200" height="638" srcset="" data-srcset="https://blogimages.softwaresuggest.com/blog/wp-content/uploads/2023/07/07110514/Importance-of-Company-Values.jpg 1200w, https://blogimages.softwaresuggest.com/blog/wp-content/uploads/2023/07/07110514/Importance-of-Company-Values-980x521.jpg 980w, https://blogimages.softwaresuggest.com/blog/wp-content/uploads/2023/07/07110514/Importance-of-Company-Values-480x255.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw"><noscript><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-87156" src="https://blogimages.softwaresuggest.com/blog/wp-content/uploads/2023/07/07110514/Importance-of-Company-Values.jpg" alt="Importance of core values" width="1200" height="638" srcset="https://blogimages.softwaresuggest.com/blog/wp-content/uploads/2023/07/07110514/Importance-of-Company-Values.jpg 1200w, https://blogimages.softwaresuggest.com/blog/wp-content/uploads/2023/07/07110514/Importance-of-Company-Values-980x521.jpg 980w, https://blogimages.softwaresuggest.com/blog/wp-content/uploads/2023/07/07110514/Importance-of-Company-Values-480x255.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw"></noscript></p><h3><b>1. Offers a Sense of Direction</b></h3><p><span style="font-weight: 400;">Organizations base their processes and functionalities on their core values. They help employees understand what the organization stands for and provide a clear direction to the employees and other stakeholders. </span></p><h3><b>2. Drives Business Growth</b></h3><p><span style="font-weight: 400;">After much thought and effort, the founders and leaders determine an organization’s core values. Growth and development become effortless when every business activity is aligned with corporate values. </span></p><h3><b>3. Employee Involvement</b></h3><p><span style="font-weight: 400;">Company culture plays a key role in keeping employees motivated at work. When employees are committed to the core values, their involvement in the job and overall satisfaction improve. Doing so eventually <a href="https://www.softwaresuggest.com/blog/productivity-tips/" data-wpel-link="internal" target="_blank">enhances the overall productivity</a> of the business.</span></p><h3><b>4. Establish a Shared Culture.</b></h3><p><span style="font-weight: 400;">The core values of a company help align all the stakeholders in an organization towards a common vision and establish a shared culture. This way, collaboration and teamwork become easy and more productive. </span></p><h3><b>5. Reduces Employee Attrition</b></h3><p><span style="font-weight: 400;">One of the notable importance of core values is that they help reduce employee attrition rates. The ultimate purpose of core values is to promote a healthy environment and a unified ethos for all stakeholders, including employees. Employees who feel heard and rewarded are likelier to stay on for longer. Core values help create an employee-friendly work environment and reduce employee attrition rates. </span></p><h3><b>6. Tool for Recruitment</b></h3><p><span style="font-weight: 400;">Job seekers of today explore the identity and values of an organization. The core values of a company serve as a recruitment tool as they educate job seekers about what the company stands for and the kind of culture the company has created.</span></p><h3><b>7. Promotes Customer Loyalty</b></h3><p><span style="font-weight: 400;">In this world of cut-throat competition, having a set of customer-centric core values is undoubtedly a competitive advantage. Incorporating essential values such as customer commitment, integrity, and quality will draw their attention and hook them to your offerings for a long. </span></p><h3><b>8. Enhances the Organization’s Reputation</b></h3><p><span style="font-weight: 400;">Broadcasting a company’s core values helps grab more attention to your business and enhances your brand’s overall identity. You should showcase the core values in all your marketing and advertising campaigns. Communicating company core values adds to your brand value, differentiates your offerings, and enhances your reputation in the competitive landscape.</span></p><h2><span id="what-steps-are-involved-in-setting-up-an-organizations-core-values"><b>What Steps Are Involved in Setting Up an Organization’s Core Values?</b></span></h2><p><span style="font-weight: 400;">Most leading companies did not have core values on the very first day. They were idealized and defined over a period of time based on what best served the stakeholders in the organization. Founders and leaders play a key role in building and curating the core values. It requires thoughtful identification of the values and beliefs upon which they have built the company.</span></p><p><span style="font-weight: 400;">Though there is no rulebook or standard for setting up the core values of an organization, the following steps may help you initiate the process and streamline your thoughts toward building a strong team culture. </span></p><h3><b>1. Assembling a Team</b></h3><p><span style="font-weight: 400;">The first step in building the core values of an organization is to assemble a team with a mix of employees, managers, C-grade executives, and directors. While selecting the team to build the business core values, ensure the following. </span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The team members should know the values of the business</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">They understand the culture of your organization</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The team should know your employees well</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The team should understand the customer’s expectations</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The team knows the in and out of your value offerings</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">They have all the skills and commitment an ‘ideal employee’ or ‘stakeholder’ has.</span></li></ul><p><span style="font-weight: 400;">Choose people who have a deeper understanding of the above and then narrow down the list to select the right set of people who you think can work as a team to build your organization’s core values. The team should be unwaveringly committed to drafting the core values and upholding them. </span></p><p><span style="font-weight: 400;">The idea behind having a team work on core values is that they add a broad perspective to the process. When you do so, all the stakeholders are given due importance and representation in the process. </span></p><p><span style="font-weight: 400;">As core values are expected to serve as guiding principles for all the stakeholders in the organization, you must consult people from different hierarchical positions and consider their input. Doing so helps build an inclusive culture and produce more realistic core values. </span></p><h3><b>2. Brainstorming</b></h3><p><span style="font-weight: 400;">The brainstorming step intends to source individual ideas and select the ones that best align with the organization’s vision, objectives, and purpose. In this step, the team members selected for the task brainstorm individually and prepare what they consider the core values of an organization. They should base their search and preparation on the company’s vision and mission. </span></p><p><span style="font-weight: 400;">You must remember that this step is very important, and though it takes quite some time, the process should not be rushed. It requires a lot of deliberation and moving back and forth.</span></p><p><img decoding="async" loading="lazy" class="lazy lazy-hidden aligncenter size-full wp-image-87154" src="//www.softwaresuggest.com/blog/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://blogimages.softwaresuggest.com/blog/wp-content/uploads/2023/07/07110509/Core-Values.jpg" alt="Brainstorming to identify core company values" width="1200" height="605" srcset="" data-srcset="https://blogimages.softwaresuggest.com/blog/wp-content/uploads/2023/07/07110509/Core-Values.jpg 1200w, https://blogimages.softwaresuggest.com/blog/wp-content/uploads/2023/07/07110509/Core-Values-980x494.jpg 980w, https://blogimages.softwaresuggest.com/blog/wp-content/uploads/2023/07/07110509/Core-Values-480x242.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw"><noscript><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-87154" src="https://blogimages.softwaresuggest.com/blog/wp-content/uploads/2023/07/07110509/Core-Values.jpg" alt="Brainstorming to identify core company values" width="1200" height="605" srcset="https://blogimages.softwaresuggest.com/blog/wp-content/uploads/2023/07/07110509/Core-Values.jpg 1200w, https://blogimages.softwaresuggest.com/blog/wp-content/uploads/2023/07/07110509/Core-Values-980x494.jpg 980w, https://blogimages.softwaresuggest.com/blog/wp-content/uploads/2023/07/07110509/Core-Values-480x242.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw"></noscript></p><p><span style="font-weight: 400;">The leadership and management should also seek suggestions for core values, as their vision forms the cornerstone of the organization’s functioning. All the stakeholders should thoroughly research and identify business core values that best align with the organization’s trajectory in the coming years. </span><b></b></p><h3><b>3. Condensing and Finalizing</b></h3><p><span style="font-weight: 400;">The next step is to condense the values prepared by each of the team members and arrive at a final list. Having too many core values dilutes the process, and communicating them to stakeholders becomes tedious. </span></p><p><span style="font-weight: 400;">Most companies have anywhere between 5 and 10 core values. So, it is important that the team collects data and business core values from individual members and sorts those that align with the core vision and purpose of the organization.</span></p><p><span style="font-weight: 400;">In this step, most organizations do affinity mapping to merge similar values, keep the best ones, delete the duplicates, and leave off the not-so-important ones. The company values received from all the team members must be grouped into 5 or 6 categories to figure out useful data. Select only those values that serve the purpose and ignore the rest. More importantly, do not have fillers or add values just to have more. It is easy to remember and exercise when the organizations have a limited yet impactful set of core values. </span></p><p><span style="font-weight: 400;">Once the core values are set and finalized, they must be discussed with other employees and stakeholders to ensure that everybody aligns with the selected values. </span></p><h3><b>4. Unveiling</b></h3><p><span style="font-weight: 400;">Once the team finalizes the company’s core values, the next step is to roll them out to the entire organization. Briefing the employees and the team about how the core values of a company were developed and why they were chosen helps strengthen employee commitment and loyalty. It also enhances the value of the brand. </span></p><p><span style="font-weight: 400;">Employees must also understand what company values mean to them and how it works for them individually. This way, they can avoid misunderstandings and achieve the purpose. </span></p><p><span style="font-weight: 400;">Some organizations plan a roll-out event to take the employees off-site and spend a day or an evening disconnected from their day-day work. Doing so helps employees become familiar with the core values and unique elements of the organization’s culture. </span></p><h3><b>5. Delineating</b></h3><p><span style="font-weight: 400;">Once the core values are finalized and rolled out, they should become the standard for all operations within and outside the organization. They should become a key part of the sales, marketing, and advertisement processes to reach a wider audience and provoke more people to become customers, clients, or partners.</span></p><p><img decoding="async" loading="lazy" class="lazy lazy-hidden aligncenter size-full wp-image-87160" src="//www.softwaresuggest.com/blog/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://blogimages.softwaresuggest.com/blog/wp-content/uploads/2023/07/07113923/image4.jpg" alt="Delineating" width="1200" height="630" srcset="" data-srcset="https://blogimages.softwaresuggest.com/blog/wp-content/uploads/2023/07/07113923/image4.jpg 1200w, https://blogimages.softwaresuggest.com/blog/wp-content/uploads/2023/07/07113923/image4-980x515.jpg 980w, https://blogimages.softwaresuggest.com/blog/wp-content/uploads/2023/07/07113923/image4-480x252.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw"><noscript><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-87160" src="https://blogimages.softwaresuggest.com/blog/wp-content/uploads/2023/07/07113923/image4.jpg" alt="Delineating" width="1200" height="630" srcset="https://blogimages.softwaresuggest.com/blog/wp-content/uploads/2023/07/07113923/image4.jpg 1200w, https://blogimages.softwaresuggest.com/blog/wp-content/uploads/2023/07/07113923/image4-980x515.jpg 980w, https://blogimages.softwaresuggest.com/blog/wp-content/uploads/2023/07/07113923/image4-480x252.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw"></noscript></p><p><span style="font-weight: 400;">Internally, core values should be emphasized, from reviews and appraisals to recruitment, hiring, orientation, etc. Those employees who commit to the core values of a company and standards must be appreciated and rewarded. Doing so would reinforce a sense of commitment amongst other employees to follow the core values at work and function on common ground.</span></p><h2><span id="ideology-behind-setting-up-core-values-in-an-organization"><b>Ideology Behind Setting Up Core Values In An Organization</b></span></h2><h3><b>1. Core Values Represent the Vision of an Organization.</b></h3><p><span style="font-weight: 400;">Core values are determined by the founders, directors, and key team members who know the in and out of the organization’s functioning. When employees and other stakeholders base their activities on core values, aligning them toward the organization’s true vision and purpose becomes easy. </span></p><h3><b>2. Core Values Help Shape the Organization’s Culture.</b></h3><p><span style="font-weight: 400;">A company’s core values define its culture and functioning. When organizations broadcast their culture, only those employees that align with the culture are interested in becoming a part of the workforce. This makes it easy for organizations to attract the best talents and build a shared culture. </span></p><h3><b>3. Core Values Strengthen Employee Engagement.</b><span style="font-weight: 400;"> </span></h3><p><span style="font-weight: 400;">With core values, organizations get access to the best pool of talent who remain committed to upholding its vision and values. Core values are often used as the standards for reviews and assessments. Doing so gives the employees a sense of security, who feel heard and recognized. Organizations also reward those who go by the core values. This, in turn, deepens their engagement and motivates other employees to work in alignment with the core values, vision, and purpose. </span><b></b></p><h3><b>4. Core Values Help Organizations Uphold Integrity and Ethical Behavior.</b></h3><p><span style="font-weight: 400;">When companies base their operations on core values emphasizing integrity and ethical behavior, the business is more likely to sustain itself longer. </span></p><h3><b>5. Core Values Help Build an Employee-friendly Work Environment.</b></h3><p><span style="font-weight: 400;">As organizations emphasize mutual respect as a key value, it helps build an employee-friendly ethos and garner the trust of the workforce. Employees who feel respected and heard will likely stay longer, reducing the attrition rate.</span></p><h3><b>6. Core Values Spark Creativity and Enthusiasm in the Workspace.</b></h3><p><span style="font-weight: 400;">Today’s business landscape is extremely disruptive that something new today becomes outdated tomorrow. Organizations must promote innovation and creativity in the workspace to survive in the rapidly evolving business environment. </span></p><p><span style="font-weight: 400;">Well-thought-out core values promote dynamism in the workspace and offer a conducive environment for employees to unleash their true potential. This ensures that businesses sustain and thrive in the competitive landscape. </span></p><h3><b>7. Core Values Help Create a Unique Identity in the Business Environment</b></h3><p><span style="font-weight: 400;">In the highly competitive business environment, organizations are working out ways to stand ahead of others in the industry. Having a unique set of core values and showcasing them in the campaigns instill a sense of curiosity in the minds of the public. Company values help carve a unique identity for your business.</span></p><p><em><strong>Also read: <a href="https://www.softwaresuggest.com/blog/how-to-successfully-implement-global-hr-system/" data-wpel-link="internal" target="_blank">What Is Global Human Resource Management? 8 Effective Strategies</a></strong></em></p><h2><span id="company-value-examples"><b>Company Value Examples</b></span></h2><p><span style="font-weight: 400;">Whether small, medium, or big, all organizations must have a set of core values to build a conducive work environment and create a unique brand identity for themselves. </span></p><p><span style="font-weight: 400;">Following are some examples of company values, and knowing the core values of the reputed firms might help you in the process.</span></p><h3><b>Google</b></h3><p><span style="font-weight: 400;"><a href="https://about.google/" data-wpel-link="internal" target="_blank">Google</a> has ten company values, and they are listed below.</span></p><ol><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Focus on the user, and everything else follows</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">It is always best to do one thing well</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Fast is better than slow</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Democracy on the Web works</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">You needn’t be at your desk to demand an answer</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">There’s always more information out there</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The need for information crosses all borders</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">You can be serious without a suit</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">It isn’t good enough if you are just great</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">You can make money without doing evil</span></li></ol><h3><b>Spotify</b></h3><p><span style="font-weight: 400;"><a href="https://newsroom.spotify.com/company-info/#:~:text=Our%20mission%20is%20to%20unlock,and%20be%20inspired%20by%20it." data-wpel-link="internal" target="_blank">Spotify</a> has </span><span style="font-weight: 400;">five core values that include</span></p><ol><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Innovative – We’re original and creative in our thinking.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Collaborative – We’re stronger together.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Sincere- The best relationships are based on mutual trust and respect.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Passionate – We’re proud of what we’ve achieved and passionate about where we’re going.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Playful – We say yes to the fun. </span></li></ol><h3><b>Airbnb</b></h3><p><span style="font-weight: 400;">The company values of </span><span style="font-weight: 400;"><a href="https://www.airbnb.co.in/?locale=en&_set_bev_on_new_domain=1682304218_NTVhNTVjMTQ2Y2Vk" data-wpel-link="external" target="_blank" rel="nofollow noopener noreferrer">Airbnb</a> are</span></p><ol><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Champion the Mission</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Be a Host</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Embrace the Adventure</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Be a Cereal Entrepreneur</span></li></ol><h3><b>Bain & Company</b></h3><p><a href="https://www.bain.com/about/what-we-believe/" data-wpel-link="external" target="_blank" rel="nofollow noopener noreferrer"><span style="font-weight: 400;">Bain & Company</span></a><span style="font-weight: 400;"> stands by the following core values. </span></p><ol><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Passion and commitment to the highest level of professionalism</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Honesty and openness</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Practical </span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">One Team</span></li></ol><p><iframe loading="lazy" class="lazy lazy-hidden leadmatrixiframe" style="border: 0px #FFFFFF none; height: 42em;" data-lazy-type="iframe" data-src="https://www.softwaresuggest.com/leadermatrix/index?s=hr" name="myiFrame" width="500%" height="480" frameborder="1" marginwidth="0px" marginheight="0px" scrolling="yes" sandbox="allow-scripts allow-same-origin allow-popups" allowfullscreen="allowfullscreen"></iframe><noscript><iframe loading="lazy" class="leadmatrixiframe" style="border: 0px #FFFFFF none; height: 42em;" src="https://www.softwaresuggest.com/leadermatrix/index?s=hr" name="myiFrame" width="500%" height="480" frameborder="1" marginwidth="0px" marginheight="0px" scrolling="yes" sandbox="allow-scripts allow-same-origin allow-popups" allowfullscreen="allowfullscreen"></iframe></noscript></p><p><b>Conclusion</b></p><p><span style="font-weight: 400;">Building core values strengthens an organization’s identity and differentiates it from its competitors. Well-thought-out core values help organizations build a strong foundation and align the stakeholders toward achieving their vision, mission, and goals. Merely creating and displaying the core values on the website isn’t sufficient. </span></p><p><span style="font-weight: 400;">Successful companies have based their operations on core values and have built a positive, meaningful work culture. Beyond that, they also guide the employees to function within ideological standards and ethical frameworks.</span> <span style="font-weight: 400;"><a href="https://www.softwaresuggest.com/blog/best-free-hr-software/" data-wpel-link="internal" target="_blank">HR software tools</a> help keep track of employee adherence to core values.</span></p><style>.accordionchpost { margin: 0 auto; width: 100%; } .togglechpostc { display: none; } .optionchtpostq { position: relative; margin-bottom: 1em; } .faqposttile { font-weight: 600; line-height: normal; padding-bottom: 0px; font-size: 28px !important; margin-bottom: 0px; } .titlechposttacgf, .contentchpostd { backface-visibility: hidden; transform: translateZ(0); transition: all 0.2s; } .titlechposttacgf { background: #ebf3ff; padding: 15px; display: block; color: #000; cursor: pointer; line-height: 1.55; font-size: 21px; } .titlechposttacgf:after, .titlechposttacgf:before { content: ''; position: absolute; right: 1.25em; top: 1.25em; width: 2px; height: 0.75em; background-color: #000; transition: all 0.2s; } .titlechposttacgf:after { transform: rotate(90deg); } .contentchpostd { max-height: 0; overflow: hidden; background-color: #fff; border-left: 1px solid #eee; border-right: 1px solid #eee; border-bottom: 1px solid #eee; } .contentchpostd p { margin: 0; padding: 0.5em 1em 1em !important; } .togglechpostc:checked + .titlechposttacgf + .contentchpostd { max-height: 500px; } .togglechpostc:checked + .titlechposttacgf:before { transform: rotate(90deg) !important; }</style><div class="accordionchpost"><h4 class="faqposttile">Frequently Asked Questions</h4><div class="optionchtpostq"> <input type="checkbox" id="toggle1" class="togglechpostc"> <label class="titlechposttacgf" for="toggle1">How do I determine my company's core values? </label><div class="contentchpostd"><p>To determine the core values, organizations must follow the below steps:</p><ol><li>Marshaling the core team</li><li>Brainstorming to figure out what each member considers as core values</li><li>Condensing the values from each member, categorizing them, deleting the duplicates, and removing the inconsequential ones</li><li>Unveiling where you roll out the core values to the employees and other stakeholders</li><li>Integrating the values into the internal and external operations of the firm</li></ol></div></div><div class="optionchtpostq"> <input type="checkbox" id="toggle2" class="togglechpostc"> <label class="titlechposttacgf" for="toggle2"> How often should I review and update my company's core values? </label><div class="contentchpostd"><p>Some of the core values change, while others don’t change often. As your organization evolves, ensure you tweak the organizational values to align with who and what you are doing.</p></div></div><div class="optionchtpostq"> <input type="checkbox" id="toggle3" class="togglechpostc"> <label class="titlechposttacgf" for="toggle3"> How do I communicate my company's core values to employees and stakeholders? </label><div class="contentchpostd"><p>Companies organize a roll-out event to communicate the company's core values to the employees and stakeholders. They should integrate the company values into the job cycle of every employee. Organizations can also consider creating a playbook around the company values. Companies must incorporate the core values in their marketing and advertising campaigns to communicate them to the customers and the public.</p></div></div></div><div class="saboxplugin-wrap" ><div class="saboxplugin-tab"><div class="heading-section"><div class="identity-section"><div class="saboxplugin-gravatar"><img class="lazy lazy-hidden" decoding="async" loading="lazy" src="//www.softwaresuggest.com/blog/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://softwareauggest-blogimages.s3.ca-central-1.amazonaws.com/blog/wp-content/uploads/2023/05/16181116/paras.jpg" width="100" height="100" alt="Paras Kela" ><noscript><img decoding="async" loading="lazy" src="https://softwareauggest-blogimages.s3.ca-central-1.amazonaws.com/blog/wp-content/uploads/2023/05/16181116/paras.jpg" width="100" height="100" alt="Paras Kela" ></noscript></div><div><div class="saboxplugin-authorname"><a href="https://www.softwaresuggest.com/blog/author/paraskela/" class="vcard author" rel="author" data-wpel-link="internal" target="_blank"><span class="fn">Paras Kela</span></a></div><div class="sub-title">About the author</div></div></div><div class="saboxplugin-socials "><a title="Linkedin" target="_blank" href="https://www.linkedin.com/in/paras-kela-content-writer/" rel="nofollow noopener" class="saboxplugin-icon-grey"><svg aria-hidden="true" class="sab-linkedin" role="img" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512"><path fill="currentColor" d="M100.3 480H7.4V180.9h92.9V480zM53.8 140.1C24.1 140.1 0 115.5 0 85.8 0 56.1 24.1 32 53.8 32c29.7 0 53.8 24.1 53.8 53.8 0 29.7-24.1 54.3-53.8 54.3zM448 480h-92.7V334.4c0-34.7-.7-79.2-48.3-79.2-48.3 0-55.7 37.7-55.7 76.7V480h-92.8V180.9h89.1v40.8h1.3c12.4-23.5 42.7-48.3 87.9-48.3 94 0 111.3 61.9 111.3 142.3V480z"></path></svg></a><a title="Instagram" target="_blank" href="https://www.instagram.com/iamparask/" rel="nofollow noopener" class="saboxplugin-icon-grey"><svg aria-hidden="true" class="sab-instagram" role="img" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512"><path fill="currentColor" d="M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z"></path></svg></a><a title="Facebook" target="_blank" href="https://www.facebook.com/kelaparas/" rel="nofollow noopener" class="saboxplugin-icon-grey"><svg aria-hidden="true" class="sab-facebook" role="img" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 264 512"><path fill="currentColor" d="M76.7 512V283H0v-91h76.7v-71.7C76.7 42.4 124.3 0 193.8 0c33.3 0 61.9 2.5 70.2 3.6V85h-48.2c-37.8 0-45.1 18-45.1 44.3V192H256l-11.7 91h-73.6v229"></path></svg></a></div></div><div class="saboxplugin-desc"><div ><p><span style="font-weight: 400">Paras Kela is a highly skilled SaaS content writer with over 7 years of experience in the IT field. 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top: 0; left: 0; right: 0; z-index: 9999999; background: rgb(0 0 0 / 89%); display: none; width: 100%; height: 100%; } .signup_main { background-color: #FFFFFF; margin: 0 auto; margin: 150px auto; padding: 20px; background: #fff; border: 1px solid #666; box-shadow: 0 0 50px rgb(0 0 0 / 50%); max-width: 450px; max-height: 400px; border-radius: 5px; position: relative; } .closeer { position: absolute; opacity: .8; width: 20px; height: 35px; transition: all .2s; font-size: 24px; font-weight: 700; color: #777; border: unset; background: unset; top: 4px!important; right: 15px!important; } .sign_up_form_main { height: 280px; width: 320px; margin: 0 auto; } .login_main_heading { color: black; display: flex; font-size: 18px; padding-top: 24px; text-align: center; justify-content: center; padding-bottom: 15px; } .signup_main p { color: #857982; padding: 0 16px; line-height: 24px; } .signup_main a { text-decoration: unset; } .btn_linkin { background-color: #0077b5; margin: 20px 16px; color: white; height: 50px; width: 280px; border-radius: 3px; display: flex; align-items: center; } .btn_linkin img { width: 20px; margin-left: 16px; } .btn_linkin span { font-size: 17px; padding-top: 3px; padding-left: 20px; font-weight: 600; font-family: 'Graphik-Medium',sans-serif; } .btn_gmail { background-color: #D64829 !important; } /* Signin popup css end */</style> <script type="text/javascript">jQuery(document).ready(function(){ jQuery(".user_signup_btn").click(function(){ jQuery(".signup_back").show(); jQuery("body").addClass('main_signup_body'); }); jQuery("#login_close_btn").click(function(){ jQuery(".signup_back").hide(); jQuery("body").removeClass('main_signup_body'); }); jQuery("#login_btn_logout").click(function(){ jQuery(".login_signup").show(); }); /* sendinblue popup signup btn */ jQuery(".user_seninblue_btn").click(function(){ jQuery(".sendblue_back").show(); jQuery("body").addClass('main_sendblue_body'); }); jQuery("#sendbluebtn_close_btn").click(function(){ jQuery(".sendblue_back").hide(); jQuery("body").removeClass('main_sendblue_body'); }); /* attachment download popup */ /* jQuery(".user_athpop_btn").click(function(){ }); */ jQuery("#athpopbtn_close_btn").click(function(){ jQuery(".athpop_back").hide(); jQuery("body").removeClass('main_athpop_body'); }); }); jQuery(document.body).append( jQuery('.signup_back').detach() );</script> <style type="text/css">.exit-intent-popup { position: fixed; top: 0; left: 0; bottom: 0; right: 0; z-index: 999999; transition: opacity 500ms; visibility: hidden; opacity: 0; background: rgba(0, 0, 0, 0.7); } .exit-intent-popup.visible { visibility: visible; opacity: 1; } #popupvrn { position: relative; display: none; visibility: hidden; opacity: 0; transition: transform 0.2s, opacity 0.2s, visibility 0s 0.2s; margin: 94px auto; text-align: center; box-shadow: 0 1px 10px rgba(0, 0, 0, 0.5); width: 900px; background: white; } #popupvrn .iti { width: 100%; } #popupvrn .mobileno_field { width: 94%; } #popupvrn .mobileno_field input { width: 100%; } .closeirvt{ font-size: 26px; position: absolute; top: 10px; right: 10px; color:#ffffff; text-decoration:none; z-index: 1; padding: 6px; cursor:pointer; } #popupvrn a{ color:#fff; right: 1%; } .exitiframe { width: 100%; height: 500px; } .mrvh3title { margin-top: 8px; } .call_support_exit_indent{ width: 140px; margin: 0 auto; } .looking_for_software_heding{ font-weight: bold; font-size: 22px; margin-bottom: 10px; line-height: 32px; padding-left: 10px; text-align: center; color: #37578A; margin-top: -22px; } .looking_for_software_msg{ font-size: 15px; color: #37578A; margin-top: unset; } .exit_popup_form{ background-color: #ffffff !important; } .ask_questionbtn_div button{ width: 100% !important; margin: 20px 0px !important; border-radius: 4px !important; height: 50px !important; font-size: 18px; background: #37578A; padding-left: 8px; padding-right: 8px; padding-top: 5px; padding-bottom: 5px; color: #fff; border: unset; cursor: pointer; } .exit_form_input_field{ width: 100%; margin: unset !important; box-shadow: 0px 3px 6px 0px rgba(0, 0, 0, 0.06); border: unset; border-radius: 4px; padding: 8px 10px; box-sizing: border-box; height: 40px !important; } .name_input_div{ margin-right: 12px; } .name_email_inner_div{ display: flex; } .form_inner_div{ padding-top: 15px; justify-content: center; } .exit_error_msg{ margin: unset; padding-top: 5px; font-size: 12px; color: red; display: none; } .thanks_msg{ display: none; padding: 20px 0; } .thanks_msg p { margin-top: 4em; } .reqrmendiv { padding-left: 0px; padding-right: 0px; } /* new exit css */ .popup_desk_title { color: #135893; font-size: 22px; font-weight: 700; border-bottom: unset; padding-bottom: unset; font-family: roboto,sans-serif !important; margin-top: 0px; } .mainflexblogdiv { display: flex; position: relative; } .mainflexblogdiv .exit_popup_form { width: 100%; } .background_image_exit_outer { width: 437px; background: #183360; } .popup_desk_sub_title { padding: 4px 0 12px; color: #777; font-family: Roboto; font-size: 16px; } .mainflexblogdiv .exit_popup_form { padding: 50px 35px; display: flex; align-items: center; justify-content: center; flex-direction: column; height: 100%; } .mainflexblogdiv form, .mainflexblogdiv form .comdiv { width: 100% !important; } .blue_plane { position: absolute; top: 10px; left: 0; } .background_image_exit { background: url("https://softwareauggest-blogimages.s3.ca-central-1.amazonaws.com/blog/wp-content/uploads/2022/07/13130439/exit_right_side-1.png"); min-height: 430px; height: 100%; background-size: cover!important; background-repeat: no-repeat; } .popexitssflex { display: flex; margin-top: 6px; margin-bottom: 6px; } .popup_desk_trusted_line_bottom { display: flex; align-items: center; justify-content: center; margin-top: 20px; color: #545454; } .popup_desk_shield_img { width: 32px; height: 32px; } .exctpad { padding: 8px 10px !important; } @media (max-width: 979px) { #popupvrn { width: 96%; } .background_image_exit_outer { display: none; } .closeirvt { color: #001965; } } @media (max-width: 479px) { .name_email_inner_div { flex-direction: column; gap: 12px; } .popexitssflex { flex-direction: column; gap: 12px; margin-top: 12px !important; } .form_inner_div { padding: 0px; } .ask_questionbtn_div button { margin: 12px 0px !important; } } @media (min-width: 320px) and (max-width: 480px) { #popupvrn { width: 96%; } }</style><div class="exit-intent-popup"><div id="popupvrn"> <span class="closeirvt">×</span><div class="mainflexblogdiv"><div class="exit_popup_form"> <img decoding="async" src="https://softwareauggest-blogimages.s3.ca-central-1.amazonaws.com/blog/wp-content/uploads/2022/07/13130601/blue_plane-1.png" class="blue_plane" alt="Blue Plane Icon"><h5 class="popup_desk_title">Need personal assistance in software selection?</h5><div class="popup_desk_sub_title"><span>Your data is secure with us!</span></div><form method="post" name="Form" onsubmit="return validateForm()" action="" class="exit_main_form"> <input type="hidden" name="optimonster_exit" ><div class="form_inner_div name_email_inner_div"><div class="name_input_div comdiv"> <input type="hidden" name="source" value="ExitIntent" class="exit_form_input_field"> <input type="text" name="Name" placeholder="Name*" class="exit_form_input_field exctpad"><p class="exit_error_msg name_error">Name can't be blank.</p></div><div class="email_imput_div comdiv"> <input type="text" name="Email" pattern="[A-Za-z0-9._%+-]+@[A-Za-z0-9.-]+\.[A-Za-z]{2,6}$" placeholder="Email*" class="exit_form_input_field exctpad"><p class="exit_error_msg email_error">Email can't be blank.</p></div></div><div class="popexitssflex"><div class="form_inner_div mobileno_field comdiv name_input_div"> <input type="hidden" name="countrycode" class="countrycode"> <input type="text" name="Phone" pattern="^[0-9].*" placeholder="Phone*" class="exit_form_input_field intlTelInput"><p class="exit_error_msg phn_error">Phone can't be blank.</p></div><div class="form_inner_div reqrmendiv comdiv"> <input type="text" name="Requirement" placeholder="Requirement*" class="exit_form_input_field exctpad"><p class="exit_error_msg requirement_error">Requirement can't be blank.</p></div></div><div class="ask_questionbtn_div comdiv"> <button class="ask_questionbtn_div_button" onclick="gtag('event', 'blogexitfinal', {action: 'click', label: 'submit'});">Talk to Our Experts</button></div></form><div class="thanks_msg"><p>Thanks, We will get back to you shortly.</p></div><div class="popup_desk_trusted_line_bottom"> <span class="popup_desk_shield_img"> <img decoding="async" src="https://www.softwaresuggest.com/blog/wp-content/uploads/newfont/sheild.svg" alt="Verified Shield"></span> <span>Trusted by more than 5 Million users across the globe.</span></div></div><div class="background_image_exit_outer"><div class="background_image_exit"></div></div></div></div></div><link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/intl-tel-input/17.0.8/css/intlTelInput.min.css" integrity="sha512-yye/u0ehQsrVrfSd6biT17t39Rg9kNc+vENcCXZuMz2a+LWFGvXUnYuWUW6pbfYj1jcBb/C39UZw2ciQvwDDvg==" crossorigin="anonymous" /><link rel="preload" href="https://cdnjs.cloudflare.com/ajax/libs/intl-tel-input/17.0.8/js/intlTelInput.js" as="script"> <script type="text/javascript">function loadScripts(e,t){!function n(){var a,c,o;0!=e.length?(a=e.shift(),c=n,(o=document.createElement("script")).async='""',o.type="text/javascript",o.src=a,o.defer='""',o.onload=o.onreadystatechange=function(){o.onreadystatechange=o.onload=null,c()},(document.getElementsByTagName("head")[0]||document.body).appendChild(o)):t&&t()}()} document.addEventListener("DOMContentLoaded", function(event) { loadScripts([ 'https://cdnjs.cloudflare.com/ajax/libs/intl-tel-input/17.0.8/js/intlTelInput.js' ],function(){ var input = document.querySelector(".intlTelInput"); 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