CINXE.COM

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Although we’re returning to live events, the Delta variant and its impact mean more creators are continuing to incorporate online events into their ongoing business model. There are seemingly limitless options when it comes to livestream and video hosting platforms. You might find yourself asking: Which video hosting platform should I use? The answer to where you should host your virtual events depends on the type of event you’re hosting. 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</section> </div> </nav> </div> </header>  <div class="read-progress-container hidden" id="progressContainer"> <div class="read-progress-container__bar" id="readProgressBar"></div> </div>  <div class="container breadcrumb--dark pl-md-0"> <ul class="breadcrumb"><li><a href="https://www.eventbrite.com/">Eventbrite</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.com/organizer/">Organizer</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.com/blog/">Home</a></li><span class="separator">   </span><li><span class="last">How to Choose the Right Video Hosting Platform for Your Virtual Events</span></li></ul></div> <div class="article-hero container hero--tips-green"> <div class="row align-items-center"> <div class="col-lg-10 order-12 order-lg-1 article-hero__details"> <a href="https://www.eventbrite.com/blog/category/event-planning/" class="badge badge--tips-green">Event Planning</a> <div class="read-time color-primary"> </div> <h1 class="header header-4 color-primary"> How to Choose the Right Video Hosting Platform for Your Virtual Events </h1> <div class="date color-primary"> <a href="https://www.eventbrite.com/blog/author/eventbrite/" class="color-primary"> by Eventbrite </a> <span class="dot"></span> <span>Aug 8 2021</span> </div> <a href="https://www.eventbrite.com/blog/event-type/corporate-event/" class="tag tag--popular mb-2">Corporate event</a><a href="https://www.eventbrite.com/blog/content-format/guide/" class="tag tag--popular mb-2">Guide</a><a href="https://www.eventbrite.com/blog/event-format/online-event/" class="tag tag--popular mb-2">Online event</a><a href="https://www.eventbrite.com/blog/segment/professional-services/" class="tag tag--popular mb-2">Professional services</a> </div> <div class="col-lg-10 order-1 order-lg-12 img-center"> <img alt="" class="img-fluid" width="768" height="237" src="https://www.eventbrite.com/blog/wp-content/uploads/2022/04/OE-webinar-03-02_Blog-Overall-Resource-Hero-768x237.png" /> </div> </div> </div> <main id="post-single" class="legacy-post read-progress-article" role="main" aria-label="Content"> <div class="container"> <div class="row"> <p><span style="font-weight: 400;">In the wake of the COVID-19 pandemic, many creators turned to virtual events to reach their audience. Although we’re returning to live events, the Delta variant and its impact mean more creators are continuing to incorporate online events into their ongoing business model. There are seemingly limitless options when it comes to livestream and video hosting platforms. You might find yourself asking: </span><i><span style="font-weight: 400;">Which video hosting platform should I use?</span></i></p> <p><span style="font-weight: 400;">The answer to where you should host your virtual events depends on the type of event you’re hosting. </span><i><span style="font-weight: 400;">And the good news is, you can </span></i><a href="https://www.eventbrite.com/l/virtual-events-platform/"><i><span style="font-weight: 400;">link to any virtual event platform</span></i></a><i><span style="font-weight: 400;"> when you’re ticketing on Eventbrite</span></i><span style="font-weight: 400;">. </span></p> <p><span style="font-weight: 400;">In general, online events fall into a few different categories: Webinars, meetings, livestreams, and conferences. </span></p> <p><span style="font-weight: 400;">Let’s take a closer look at each. In order to help demonstrate the key differences between the three types of virtual events, we’ll use the same event as an example: An expert-led educational discussion </span><span style="font-weight: 400;">on racial equity. </span></p> <p><strong>Webinars</strong></p> <p><span style="font-weight: 400;">Webinars work well with large groups where you’re encouraging some attendee interactivity, but you may be presenting material. As a result, you want to have more control over when and how attendees participate. For example, you might ask that attendees leave their webcams on so that you can see facial reactions, but you may disable their ability to unmute and instead request that they “raise their hand” in order to chime in with thoughts or questions.</span></p> <p><span style="font-weight: 400;">Since it’s a larger group and event security may be a concern, it’s critical that only ticket holders or registered attendees are able to access the webinar. Additionally, you want to ensure that you have access to individual attendee data so that you can engage with them after the webinar.</span></p> <p><strong>Meeting</strong></p> <p><span style="font-weight: 400;">A meeting is best suited for smaller groups where your goal is to foster a highly interactive attendee experience; This could be advertised as a workshop. You want to ensure that only ticket holders or registered attendees are able to join, and you’re encouraging the audience to leave their webcams on and actively participate in the discussion. You may even designate <a href="https://www.eventbrite.com/blog/breakout-session-ds00/" target="_blank" rel="noopener">breakout</a> groups to facilitate deeper interaction between small groups of attendees.</span></p> <p><strong>Livestream</strong></p> <p><span style="font-weight: 400;">Livestreams offer an experience that’s optimized for capturing as many viewers as possible; Think of a large-scale TED Talk. With livestreams, you’re less concerned with attendee interactivity, don’t need access to attendee data, and are more focused on maximizing reach. You don’t need to see your audience during the livestream, but you do want to foster collective engagement during the event such as likes, shares, and live chat.</span></p> <p><strong>Virtual Conference</strong></p> <p><span style="font-weight: 400;">Working on a large scale <a href="https://www.eventbrite.com/blog/virtual-conference-platforms/" target="_blank" rel="noopener">virtual conference</a> with specific needs? For high touch community or customer gatherings where you’re looking for Q&A tools, chat rooms, virtual tradeshows, and other specialized functionality, you’ll want to find a robust tool. For these events, you’ll probably have a longer lead time, some budget, and a team building out the tools to make it perfect for your event. </span></p> <h2><b>So, which video hosting platform should you choose for your online event?</b></h2> <p><span style="font-weight: 400;">There are many popular platforms for video hosting, and it can be overwhelming to assess which is the right fit for you. To demystify the basic differences between the most popular options, here’s an overview of the video hosting platforms that most creators are using on Eventbrite:</span></p> <h2><a href="https://zoom.us/" target="_blank" rel="noopener"><span style="font-weight: 400;">Zoom</span></a></h2> <p><strong>Capabilities</strong></p> <ul> <li style="font-weight: 400;"><a href="https://www.eventbrite.com/apps/zoom/"><span style="font-weight: 400;">Fully integrated with Eventbrite</span></a></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Supports live and on-demand events (meaning you can grant attendees access after the conclusion of the event) </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Can gate access by sending attendees a private, unique URL to join</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Customize event invitations and registration forms</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Supports interactivity through Q&As, polls, breakout rooms, hand raising, and promoting attendees to panelists </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Can be simulcast across Facebook Live and YouTube</span></li> </ul> <p><strong>Pricing</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Free option available</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Paid plans start at $14.99/month for Meetings</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Webinar add-on starts at $40/month</span></li> <li style="font-weight: 400;"><a href="https://zoom.us/pricing" target="_blank" rel="noopener">See more pricing info here</a></li> </ul> <h2><a href="https://vimeo.com/offers/eventbrite?utm_campaign=eb_landing_page&vcid=38341" target="_blank" rel="noopener"><span style="font-weight: 400;">Vimeo</span></a></h2> <p><strong>Capabilities</strong></p> <ul> <li><span style="font-weight: 400;">Eventbrite’s preferred livestreaming partner </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Supports live and on-demand events (meaning you can grant attendees access after the conclusion of the event) </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Can gate access through passwords or embed permissions</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Fully customizable video player</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Supports interactivity through in-stream live Q&A, polls, chat, email capture, CTAs</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Can be simulcast across a website or social media </span></li> </ul> <p><strong>Pricing</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Must have Premium account ($75/mo) to access livestreaming </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Eventbrite creators receive preferred pricing on Premium. </span><a href="https://vimeo.com/r/2PI9/Ym9UdDYzSy?utm_campaign=eb_store&vcid=38341" target="_blank" rel="noopener"><span style="font-weight: 400;">Click here to unlock exclusive discount</span></a></li> <li style="font-weight: 400;"><a href="https://vimeo.com/upgrade" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">See more pricing info here</span></a></li> </ul> <h2><a href="https://www.facebook.com/facebookmedia/solutions/facebook-live" target="_blank" rel="noopener"><span style="font-weight: 400;">Facebook Live</span></a></h2> <p><strong>Capabilities</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Type of hosting: Livestreaming </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Viewers can access past livestreams unless the broadcaster removes it</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">No access gating or customization</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Viewers can comment, like, and share in real-time</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Qualified pages can add Donate button</span></li> </ul> <p><strong>Pricing</strong></p> <ul> <li>Free</li> </ul> <h2><a href="https://www.youtube.com/channel/UC4R8DWoMoI7CAwX8_LjQHig" target="_blank" rel="noopener"><span style="font-weight: 400;">YouTube</span></a></h2> <p><strong>Capabilities</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Type of hosting: Livestreaming </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">When you stop streaming, an upload of your livestream will publish to your channel unless you change its setting to private</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">No access gating or customization</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Viewers can live chat in real-time</span></li> </ul> <p><strong>Pricing </strong></p> <ul> <li>Free</li> </ul> <h2><a href="https://www.twitch.tv/" target="_blank" rel="noopener"><span style="font-weight: 400;">Twitch</span></a></h2> <p><strong>Capabilities</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Type of hosting: Livestreaming </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Viewers can access Past Broadcasts of regular broadcasters for up to 14 days post-stream (60 days for Partners/Prime broadcasters) </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Twitch has its own internal economy for monetizing content</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">No access gating or customization</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Viewers can live chat in real-time</span></li> </ul> <p><strong>Pricing</strong></p> <ul> <li>Free</li> </ul> <h2><b>Virtual conference platforms</b><span style="font-weight: 400;"> </span></h2> <p><span style="font-weight: 400;">There are lots of options out there, and all have varying feature sets and pricing. If you tuned into our conference, RECONVENE, you got a peak at the platform we used, </span><a href="https://www.bigmarker.com/host-dashboard" target="_blank" rel="noopener"><span style="font-weight: 400;">BigMarker</span></a><span style="font-weight: 400;">. We needed something that could handle a large number of attendees, create space for our community to talk, and we wanted to have Q&A tools and polls so that we could hear from our event creators! They also have an </span><a href="https://get.bigmarker.com/blog/bigmarker-now-integrates-with-eventbrite" target="_blank" rel="noopener"><span style="font-weight: 400;">integration with Eventbrite</span></a><span style="font-weight: 400;"> that made it easy to sync registration data. </span></p> <p><span style="font-weight: 400;">Some of our creators have used other tools like </span><a href="https://www.runtheworld.today/" target="_blank" rel="noopener"><span style="font-weight: 400;">RunTheWorld</span></a><span style="font-weight: 400;">, </span><a href="https://spotme.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">SpotMe</span></a><span style="font-weight: 400;">, and </span><a href="https://info.maestro.io/" target="_blank" rel="noopener"><span style="font-weight: 400;">Maestro.io.</span></a><span style="font-weight: 400;"> – Eventbrite’s flexible online event option allows you to utilize different video tools for different events without missing a beat.</span></p> <p><b>Not sure which platform best fits your business? Here are some example use cases</b></p> <p><span style="font-weight: 400;">No two events are quite the same, and each creator has different goals when it comes to the outcome of their virtual event. Your choice of video hosting platform should help you achieve these goals. Here are a few common event scenarios and the video platform that best fits the event: </span></p> <h2><span style="font-weight: 400;">Scenario #1</span></h2> <p><i><span style="font-weight: 400;">“I host a mix of large monthly community yoga classes and small weekly yoga teacher training workshops. I’m hoping to make money by selling tickets to both </span></i><i><span style="font-weight: 400;">and</span></i><i><span style="font-weight: 400;"> limit access to attendees who purchased tickets. For my teacher training workshops, it’s important that I’m able to see which attendees join so that I can give them class credit for that session.”</span></i></p> <p><span style="font-weight: 400;">This creator’s use case blends larger, low-interactivity events (community yoga classes) with smaller, more interactive workshops (teacher training). Zoom is a great solution for this creator for a few reasons: </span></p> <p><span style="font-weight: 400;">First, </span><a href="https://www.eventbrite.com/apps/zoom/"><span style="font-weight: 400;">Eventbrite’s Zoom app</span></a><span style="font-weight: 400;"> will allow the creator to seamlessly sync their Eventbrite event with Zoom so that they can more easily sell tickets. Additionally, it helps creators maintain granular control over how attendees access the event. Before the event, ticket holders will receive a series of automated reminder emails with a link to the Online Events Page. This is their “virtual venue” where they can click a “Join Now” CTA that will take them directly into the Zoom event using a unique, password-protected URL. They’ll receive these emails 48 hours, 2 hours, and 10 minutes before the event. </span></p> <p><span style="font-weight: 400;">Zoom Meetings will allow workshops to take place in an intimate, interactive environment. Students will have the ability to turn their webcams on, speak up to ask questions, and join breakout rooms for small group exercises during class. With Eventbrite’s Zoom app, attendees will automatically be marked as checked-in on Eventbrite when they join the Meeting; The instructor won’t need to manually take attendance.</span><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">For their larger monthly yoga broadcasts, the Zoom Webinars add-on will allow them to gate access to their event, and also closely monitor who enters. Additionally, some level of interactivity can be enabled if the instructor decides they’d like to see the participants to give feedback on form, or allow for participants to chat while they’re warming up.</span></p> <p><span style="font-weight: 400;">Zoom comes with a price tag, but if your business is going to organize events regularly, the fee is well worth it. When you use this Eventbrite integration with Zoom, you can capture attendee data, making it easy for you to remarket to attendees regarding future programming.</span></p> <h2><strong>Scenario #2</strong></h2> <p><i><span style="font-weight: 400;">“I’m a comedian/musician and I already have a fairly large following. I’ve been livestreaming sets on Facebook Live/YouTube to grow my audience or fan base, but I’d like to begin charging viewers to access my virtual events.”</span></i></p> <p><span style="font-weight: 400;">Whether you’re a comedian trying to keep fans laughing or a musician seeking out more exposure, </span><b>livestreams</b><span style="font-weight: 400;"> are a great way to promote your work to a new audience. </span><b>Facebook Live, YouTube, </b><span style="font-weight: 400;">and</span><b> Twitch</b><span style="font-weight: 400;"> work well for events where you want to casually engage with fans, and all three are widely used platforms, which means your content has the chance to reach a large audience. However, if you’re like this creator and want to begin charging for access and get valuable attendee data, those solutions won’t quite fit the bill. The door is wide open for a large group of people to attend your event for free. </span></p> <p><span style="font-weight: 400;">If you’re looking to charge viewers to access your livestream, we recommend leveraging </span><a href="https://vimeo.com/offers/eventbrite?utm_campaign=eb_landing_page&vcid=38341" target="_blank" rel="noopener"><b>Vimeo</b></a><span style="font-weight: 400;">. When you livestream with Vimeo, not only are you getting unparalleled audio and visual quality, but you’ll be able to password-protect your stream or make it private. This means that only ticket purchasers you share your information with (via Eventbrite) will be able to join. </span></p> <h2><span style="font-weight: 400;">Scenario #3</span></h2> <p><i><span style="font-weight: 400;">“I’m hosting a large online conference, and while it’s free to attend, we want to encourage attendees to participate by asking questions and speaking up. That said, I want to ensure that the event is secure and only accessible to registrants”</span></i></p> <p><span style="font-weight: 400;">While this might sound similar to scenario #1, this falls under the umbrella of </span><b>webinars</b><span style="font-weight: 400;">. The event isn’t monetized, but it is bringing together a large but specific group of people, which might apply to a B2B conference, a networking event, or an educational presentation. In short, you may be looking to avoid “Zoom-bombing.” </span></p> <p><b>Zoom</b><span style="font-weight: 400;"> is the ideal platform for this scenario. It enables you to control attendee access carefully though unique, password-protected URLs. This URL can be sent to any colleagues, professional contacts, or students you’re hoping to connect with at this webinar. And if you want this to be a conversational webinar, Zoom makes it easy to assign the panelist role to certain attendees and enable easy conversation among your group.</span></p> <h2><b>Making a Decision</b></h2> <p><span style="font-weight: 400;">We hope this guide helps you better understand all the powerful video hosting options out there and identify which is the best fit for your event’s unique needs. 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