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--e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-theme-post-content{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-theme-post-featured-image .widget-image-caption{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-theme-archive-title .elementor-heading-title{color:var( --e-global-color-primary );font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-archive-posts .elementor-post__title, .elementor-widget-archive-posts .elementor-post__title a{color:var( --e-global-color-secondary );font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-archive-posts .elementor-post__meta-data{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-archive-posts .elementor-post__excerpt p{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-archive-posts .elementor-post__read-more{color:var( --e-global-color-accent );}.elementor-widget-archive-posts a.elementor-post__read-more{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-archive-posts .elementor-post__card .elementor-post__badge{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-archive-posts .elementor-pagination{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-archive-posts .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-widget-archive-posts .e-load-more-message{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-archive-posts .elementor-posts-nothing-found{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-loop-grid .elementor-pagination{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-loop-grid .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-widget-loop-grid .e-load-more-message{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-posts .elementor-post__title, .elementor-widget-posts .elementor-post__title a{color:var( --e-global-color-secondary );font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-posts .elementor-post__meta-data{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-posts .elementor-post__excerpt p{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-posts .elementor-post__read-more{color:var( --e-global-color-accent );}.elementor-widget-posts a.elementor-post__read-more{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-posts .elementor-post__card .elementor-post__badge{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-posts .elementor-pagination{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-posts .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-widget-posts .e-load-more-message{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-portfolio a .elementor-portfolio-item__overlay{background-color:var( --e-global-color-accent );}.elementor-widget-portfolio .elementor-portfolio-item__title{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-portfolio .elementor-portfolio__filter{color:var( --e-global-color-text );font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-portfolio .elementor-portfolio__filter.elementor-active{color:var( --e-global-color-primary );}.elementor-widget-gallery .elementor-gallery-item__title{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-gallery .elementor-gallery-item__description{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-gallery{--galleries-title-color-normal:var( --e-global-color-primary );--galleries-title-color-hover:var( --e-global-color-secondary );--galleries-pointer-bg-color-hover:var( --e-global-color-accent );--gallery-title-color-active:var( --e-global-color-secondary );--galleries-pointer-bg-color-active:var( --e-global-color-accent );}.elementor-widget-gallery .elementor-gallery-title{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-form .elementor-field-group > label, .elementor-widget-form .elementor-field-subgroup label{color:var( --e-global-color-text );}.elementor-widget-form .elementor-field-group > label{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-form .elementor-field-type-html{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-form .elementor-field-group .elementor-field{color:var( --e-global-color-text );}.elementor-widget-form .elementor-field-group .elementor-field, .elementor-widget-form .elementor-field-subgroup label{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-form .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-form .e-form__buttons__wrapper__button-next{background-color:var( --e-global-color-accent );}.elementor-widget-form .elementor-button[type="submit"]{background-color:var( --e-global-color-accent );}.elementor-widget-form .e-form__buttons__wrapper__button-previous{background-color:var( --e-global-color-accent );}.elementor-widget-form .elementor-message{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-form .e-form__indicators__indicator, .elementor-widget-form .e-form__indicators__indicator__label{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-form{--e-form-steps-indicator-inactive-primary-color:var( --e-global-color-text );--e-form-steps-indicator-active-primary-color:var( --e-global-color-accent );--e-form-steps-indicator-completed-primary-color:var( --e-global-color-accent );--e-form-steps-indicator-progress-color:var( --e-global-color-accent );--e-form-steps-indicator-progress-background-color:var( --e-global-color-text );--e-form-steps-indicator-progress-meter-color:var( --e-global-color-text );}.elementor-widget-form .e-form__indicators__indicator__progress__meter{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-login .elementor-field-group > a{color:var( --e-global-color-text );}.elementor-widget-login .elementor-field-group > a:hover{color:var( --e-global-color-accent );}.elementor-widget-login .elementor-form-fields-wrapper label{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-login .elementor-field-group .elementor-field{color:var( --e-global-color-text );}.elementor-widget-login .elementor-field-group .elementor-field, .elementor-widget-login .elementor-field-subgroup label{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-login .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-widget-login .elementor-widget-container .elementor-login__logged-in-message{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-slides .elementor-slide-heading{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-slides .elementor-slide-description{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-slides .elementor-slide-button{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-nav-menu .elementor-nav-menu .elementor-item{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item{color:var( --e-global-color-text );fill:var( --e-global-color-text );}.elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item:hover, .elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item.elementor-item-active, .elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item.highlighted, .elementor-widget-nav-menu .elementor-nav-menu--main .elementor-item:focus{color:var( --e-global-color-accent );fill:var( --e-global-color-accent );}.elementor-widget-nav-menu .elementor-nav-menu--main:not(.e--pointer-framed) .elementor-item:before, .elementor-widget-nav-menu .elementor-nav-menu--main:not(.e--pointer-framed) .elementor-item:after{background-color:var( --e-global-color-accent );}.elementor-widget-nav-menu .e--pointer-framed .elementor-item:before, .elementor-widget-nav-menu .e--pointer-framed .elementor-item:after{border-color:var( --e-global-color-accent );}.elementor-widget-nav-menu{--e-nav-menu-divider-color:var( --e-global-color-text );}.elementor-widget-nav-menu .elementor-nav-menu--dropdown .elementor-item, .elementor-widget-nav-menu .elementor-nav-menu--dropdown .elementor-sub-item{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-animated-headline .elementor-headline-dynamic-wrapper path{stroke:var( --e-global-color-accent );}.elementor-widget-animated-headline .elementor-headline-plain-text{color:var( --e-global-color-secondary );}.elementor-widget-animated-headline .elementor-headline{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-animated-headline{--dynamic-text-color:var( --e-global-color-secondary );}.elementor-widget-animated-headline .elementor-headline-dynamic-text{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-hotspot .widget-image-caption{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-hotspot{--hotspot-color:var( --e-global-color-primary );--hotspot-box-color:var( --e-global-color-secondary );--tooltip-color:var( --e-global-color-secondary );}.elementor-widget-hotspot .e-hotspot__label{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-hotspot .e-hotspot__tooltip{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-price-list .elementor-price-list-header{color:var( --e-global-color-primary );font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-list .elementor-price-list-price{color:var( --e-global-color-primary );font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-list .elementor-price-list-description{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-price-list .elementor-price-list-separator{border-bottom-color:var( --e-global-color-secondary );}.elementor-widget-price-table{--e-price-table-header-background-color:var( --e-global-color-secondary );}.elementor-widget-price-table .elementor-price-table__heading{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-table .elementor-price-table__subheading{font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-price-table .elementor-price-table .elementor-price-table__price{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-table .elementor-price-table__original-price{color:var( --e-global-color-secondary );font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-price-table .elementor-price-table__period{color:var( --e-global-color-secondary );font-family:var( --e-global-typography-secondary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-price-table .elementor-price-table__features-list{--e-price-table-features-list-color:var( --e-global-color-text );}.elementor-widget-price-table .elementor-price-table__features-list li{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-price-table .elementor-price-table__features-list li:before{border-top-color:var( --e-global-color-text );}.elementor-widget-price-table .elementor-price-table__button{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-widget-price-table .elementor-price-table__additional_info{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-price-table .elementor-price-table__ribbon-inner{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-flip-box .elementor-flip-box__front .elementor-flip-box__layer__title{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-flip-box .elementor-flip-box__front .elementor-flip-box__layer__description{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-flip-box .elementor-flip-box__back .elementor-flip-box__layer__title{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-flip-box .elementor-flip-box__back .elementor-flip-box__layer__description{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-flip-box .elementor-flip-box__button{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-call-to-action .elementor-cta__title{font-family:var( --e-global-typography-primary-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-call-to-action .elementor-cta__description{font-family:var( --e-global-typography-text-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-call-to-action .elementor-cta__button{font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-call-to-action .elementor-ribbon-inner{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Arial, Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-widget-media-carousel .elementor-carousel-image-overlay{font-family:var( 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data-element_type="section" data-settings="{"background_background":"classic","shape_divider_bottom":"mountains"}"> <div class="elementor-shape elementor-shape-bottom" data-negative="false"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1000 100" preserveAspectRatio="none"> <path class="elementor-shape-fill" opacity="0.33" d="M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z" /> <path class="elementor-shape-fill" opacity="0.66" d="M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z" /> <path class="elementor-shape-fill" d="M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z" /> </svg> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4bb376a" data-id="4bb376a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e8222fc elementor-widget elementor-widget-spacer" data-id="e8222fc" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-aaafca2 elementor-widget elementor-widget-heading" data-id="aaafca2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default">Tracking personal data or PII with Matomo</h1> </div> </div> <div class="elementor-element elementor-element-0021010 elementor-widget elementor-widget-spacer" data-id="0021010" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-423a5a9 elementor-widget elementor-widget-spacer" data-id="423a5a9" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-aaff40a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="aaff40a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-763d412" data-id="763d412" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-622ef61 elementor-widget elementor-widget-spacer" data-id="622ef61" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-0baab3a elementor-widget elementor-widget-text-editor" data-id="0baab3a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Did you know Matomo Analytics is one of the few platforms that allows you to securely track personal data or personally identifiable information (PII). </span></p><p><span style="font-weight: 400;">Some organisations need to track it for legitimate reasons. Some don’t track it at all. While others may not know they’re tracking personal data/PII in the first place – which could put them at risk of not complying with privacy laws</span> like GDPR, HIPAA, CCPA, LGPD, and PECR. (If you think you may be tracking personal data unknowingly, we’ll get into this further below.)</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-10d549f elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="10d549f" data-element_type="section" data-settings="{"stretch_section":"section-stretched","background_background":"classic","shape_divider_top":"mountains"}"> <div class="elementor-shape elementor-shape-top" data-negative="false"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1000 100" preserveAspectRatio="none"> <path class="elementor-shape-fill" opacity="0.33" d="M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z" /> <path class="elementor-shape-fill" opacity="0.66" d="M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z" /> <path class="elementor-shape-fill" d="M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z" /> </svg> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-83d854d" data-id="83d854d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-9cca4a1 elementor-widget elementor-widget-spacer" data-id="9cca4a1" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-c85c31a elementor-widget elementor-widget-heading" data-id="c85c31a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">How come you can track personal data with Matomo but not Google Analytics?</h2> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-258a3a3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="258a3a3" data-element_type="section" data-settings="{"stretch_section":"section-stretched","background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-debf61a" data-id="debf61a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1e5b73e elementor-widget elementor-widget-text-editor" data-id="1e5b73e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>If your data-sensitive company needs you to, then you’ll need to be aware not all analytics companies allow you to do this. For example, Google Analytics users are at a disadvantage here because you aren’t allowed to track any personal data or personally identifiable information (PII) at all, according to their Terms of Service.</p><p><span style="font-weight: 400;">The reason you can use Matomo Cloud or On-Premise (self-hosted) is because Matomo doesn’t track users across sites, and the data tracked isn’t used for “other purposes” – as is the case with Google Analytics. </span></p><p><span style="font-weight: 400;">Depending on the personal data you’re tracking, you’ll need to configure Matomo to ensure you can track it in a compliant manner. You’ll also need tracking consent in this case.</span></p> </div> </div> <div class="elementor-element elementor-element-4ece18b elementor-align-left elementor-widget elementor-widget-button" data-id="4ece18b" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-lg" href="https://matomo.org/start-free-analytics-trial/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-icon elementor-align-icon-left"> <i aria-hidden="true" class="fas fa-angle-double-right"></i> </span> <span class="elementor-button-text">TRY IT FOR FREE</span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ebfc842" data-id="ebfc842" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5d3b92d elementor-widget elementor-widget-image" data-id="5d3b92d" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="1000" height="767" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMzU3IDEwNDAiIHdpZHRoPSIxMzU3IiBoZWlnaHQ9IjEwNDAiIGRhdGEtdT0iaHR0cHMlM0ElMkYlMkZtYXRvbW8ub3JnJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIwJTJGMDIlMkZjYW1wYWlnbi10cmFja2luZy13ZWItcmVhZHktMS5wbmciIGRhdGEtdz0iMTM1NyIgZGF0YS1oPSIxMDQwIiBkYXRhLWJpcD0iIj48L3N2Zz4=" data-spai="1" class="attachment-large size-large wp-image-38714" alt="web analytics cookies" srcset=" " sizes="(max-width: 1000px) 100vw, 1000px" /><noscript data-spai="1"><img fetchpriority="high" decoding="async" width="1000" height="767" src="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2020/02/campaign-tracking-web-ready-1-1024x785.png" data-spai-egr="1" class="attachment-large size-large wp-image-38714" alt="web analytics cookies" srcset="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2020/02/campaign-tracking-web-ready-1-1024x785.png 1024w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2020/02/campaign-tracking-web-ready-1-450x345.png 450w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2020/02/campaign-tracking-web-ready-1-768x589.png 768w, https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2020/02/campaign-tracking-web-ready-1.png 1357w" sizes="(max-width: 1000px) 100vw, 1000px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-57f9fa3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="57f9fa3" data-element_type="section" data-settings="{"stretch_section":"section-stretched","background_background":"classic","shape_divider_bottom":"mountains"}"> <div class="elementor-shape elementor-shape-bottom" data-negative="false"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1000 100" preserveAspectRatio="none"> <path class="elementor-shape-fill" opacity="0.33" d="M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z" /> <path class="elementor-shape-fill" opacity="0.66" d="M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z" /> <path class="elementor-shape-fill" d="M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z" /> </svg> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c64dd54" data-id="c64dd54" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3e636d5 elementor-widget elementor-widget-spacer" data-id="3e636d5" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4077826 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4077826" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f149f3d" data-id="f149f3d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3ae5898 elementor-widget elementor-widget-spacer" data-id="3ae5898" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-87b5c06 elementor-widget elementor-widget-heading" data-id="87b5c06" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">What personal data can you track:</h2> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-a6d7a77 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a6d7a77" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d863af2" data-id="d863af2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7b18dc0 elementor-widget elementor-widget-text-editor" data-id="7b18dc0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li style="font-weight: 400;"><span style="font-weight: 400;">User IP addresses</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">User IDs</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Custom Dimensions</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Events</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Page titles and URLs</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Heatmaps & Session Recordings</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Order IDs / Ecommerce</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Site searches</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Geolocation</span></li><li style="font-weight: 400;">Read <a href="https://matomo.org/faq/general/faq_18254/">more</a></li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-efafe8d elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="efafe8d" data-element_type="section" data-settings="{"stretch_section":"section-stretched","background_background":"classic","shape_divider_top":"mountains"}"> <div class="elementor-shape elementor-shape-top" data-negative="false"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1000 100" preserveAspectRatio="none"> <path class="elementor-shape-fill" opacity="0.33" d="M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z" /> <path class="elementor-shape-fill" opacity="0.66" d="M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z" /> <path class="elementor-shape-fill" d="M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z" /> </svg> </div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1517007" data-id="1517007" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-447f517 elementor-widget elementor-widget-spacer" data-id="447f517" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-c575af2 elementor-widget elementor-widget-heading" data-id="c575af2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">You may be unaware you’re actually tracking personal data</h2> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-415efa7 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="415efa7" data-element_type="section" data-settings="{"stretch_section":"section-stretched","background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-557c2fd" data-id="557c2fd" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0ffe4d7 elementor-widget elementor-widget-text-editor" data-id="0ffe4d7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">On the flipside, if you’re wanting to be cautious, we’d recommend you double checking if you’re tracking any personal data at all. </span></p><p><span style="font-weight: 400;">Matomo users have been caught unawares and have unintentionally set their Matomo Analytics to track personal data. This could mean your platform is currently non-GDPR compliant. </span></p><p><span style="font-weight: 400;">Take for example a Woocommerce shop. Once you purchase an order, the URL of the order confirmation page includes an Order ID, which represents personal data as it can be used to identify an individual. Unknowingly, personal data was tracked. </span></p><p><span style="font-weight: 400;">Unsure what personal data is? </span><a href="https://matomo.org/personally-identifiable-information-guide-list-of-pii-examples/"><span style="font-weight: 400;">Check this list of personal data examples</span></a><span style="font-weight: 400;">.</span></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ff9c550" data-id="ff9c550" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-38344bd elementor-widget elementor-widget-image" data-id="38344bd" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="1000" height="820" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDg4NiIgd2lkdGg9IjEwODAiIGhlaWdodD0iODg2IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGbWF0b21vLm9yZyUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAyMCUyRjAyJTJGc2h1dHRlcnN0b2NrXzEwNTI4NTYyODEtMS5wbmciIGRhdGEtdz0iMTA4MCIgZGF0YS1oPSI4ODYiIGRhdGEtYmlwPSIiPjwvc3ZnPg==" data-spai="1" class="attachment-large size-large wp-image-38621" alt="" srcset=" " sizes="(max-width: 1000px) 100vw, 1000px" /><noscript data-spai="1"><img decoding="async" width="1000" height="820" src="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2020/02/shutterstock_1052856281-1-1024x840.png" data-spai-egr="1" class="attachment-large size-large wp-image-38621" alt="" srcset="https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2020/02/shutterstock_1052856281-1-1024x840.png 1024w, 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