CINXE.COM

<!DOCTYPE html> <html> <head> <title>Creating a Unique Selling Proposition (USP) For a Website</title> <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1"> <meta http-equiv="Content-Type" content="text/html;charset=UTF-8"/> <meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1"> <meta name="description" content="How to write an offer that engages your visitors in less than 10 seconds" /> <meta property="og:url" content="https://tilda.education/en/articles-offer" /> <meta property="og:image" content="https://tilda.education/upload/pages/18713084/socnet.png" /> <meta property="og:title" content="Creating a Unique Selling Proposition (USP) For a Website" /> <meta property="og:description" content="How to write an offer that engages your visitors in less than 10 seconds" /> <meta property="og:type" content="website" /> <meta property="og:site_name" content="Tilda.Education" /> <link rel="canonical" href="https://tilda.education/en/articles-offer"/>  <meta name="facebook-domain-verification" content="9one1zge7glj0hixes5xaof541u8mi" /> <meta property="fb:app_id" content="1501686730124089"> <link rel="shortcut icon" href="https://tilda.ws/img/tildafavicon.ico"> <link rel="stylesheet" type="text/css" href="/css/union.css">   <link rel="stylesheet" href="https://static.tildacdn.com/css/tilda-grid-3.0.min.css" type="text/css" media="all" onerror="this.loaderr='y';"> <link rel="stylesheet" type="text/css" href="/static/project3379564/css/tilda-blocks-page18713084.min.css"><link rel="stylesheet" type="text/css" href="/static/project3379564/css/tooltipster.min.css"><link rel="stylesheet" type="text/css" href="/static/project3379564/css/tilda-cards-1.0.min.css"><link rel="stylesheet" type="text/css" href="/static/project3379564/css/fonts-tildasans.css"> <link rel="alternate" type="application/rss+xml" title="Tilda.Education Articles" href="https://tilda.education/rss.xml" /> <script src="/js/jquery-union.min.js"></script>    <script type="text/javascript" src="https://static.tildacdn.com/js/tilda-zero-1.1.min.js"></script> <script type="text/javascript" src="https://static.tildacdn.com/js/tilda-scripts-3.0.min.js"></script> <script type="text/javascript"> var d = new Date(); window.startTimer = d.getTime(); </script>  <script type="text/javascript" src="/static/project8756/js/tilda-scripts-3.0.min.js"></script>  <script type="text/javascript">function t_onReady(func) { if (document.readyState != 'loading') { func(); } else { document.addEventListener('DOMContentLoaded', func); } } function t_onFuncLoad(funcName, okFunc, time) { if (typeof window[funcName] === 'function') { okFunc(); } else { setTimeout(function() { t_onFuncLoad(funcName, okFunc, time); },(time || 100)); } }function t_throttle(fn, threshhold, scope) {return function () {fn.apply(scope || this, arguments);};} </script> </head> <body itemscope itemtype="http://schema.org/NewsArticle" ><div id="overlay" style="display: none;"></div>  <div id="allrecords" itemprop="description" class="t-records" data-hook="blocks-collection-content-node" data-tilda-project-id="3379564" data-tilda-page-id="18713084" data-tilda-page-alias="en/articles-offer" data-tilda-formskey="6f20e8cab9363ca37fab290c70306272" data-tilda-lazy="yes" data-tilda-root-zone="com" data-tilda-project-headcode="yes">  <header id="t-header" class="t-records" data-hook="blocks-collection-content-node" data-tilda-project-id="3379564" data-tilda-page-id="16067110" data-tilda-formskey="6f20e8cab9363ca37fab290c70306272" data-tilda-lazy="yes" data-tilda-root-zone="com" data-tilda-project-headcode="yes"> <div id="rec832428519" class="r t-rec" style="background-color:#ffffff; " data-animationappear="off" data-record-type="456" data-bg-color="#ffffff">  <div id="nav832428519marker"></div> <div class="tmenu-mobile"> <div class="tmenu-mobile__container"> <div class="tmenu-mobile__text t-name t-name_md" field="menu_mob_title"> </div> <button type="button" class="t-menuburger t-menuburger_first " aria-label="Navigation menu" aria-expanded="false"> <span style="background-color:#ffffff;"></span> <span style="background-color:#ffffff;"></span> <span style="background-color:#ffffff;"></span> <span style="background-color:#ffffff;"></span> </button> <script>function t_menuburger_init(recid) {var rec=document.querySelector('#rec' + recid);if(!rec) return;var burger=rec.querySelector('.t-menuburger');if(!burger) return;var isSecondStyle=burger.classList.contains('t-menuburger_second');if(isSecondStyle&&!window.isMobile&&!('ontouchend' in document)) {burger.addEventListener('mouseenter',function() {if(burger.classList.contains('t-menuburger-opened')) return;burger.classList.remove('t-menuburger-unhovered');burger.classList.add('t-menuburger-hovered');});burger.addEventListener('mouseleave',function() {if(burger.classList.contains('t-menuburger-opened')) return;burger.classList.remove('t-menuburger-hovered');burger.classList.add('t-menuburger-unhovered');setTimeout(function() {burger.classList.remove('t-menuburger-unhovered');},300);});} burger.addEventListener('click',function() {if(!burger.closest('.tmenu-mobile')&&!burger.closest('.t450__burger_container')&&!burger.closest('.t466__container')&&!burger.closest('.t204__burger')&&!burger.closest('.t199__js__menu-toggler')) {burger.classList.toggle('t-menuburger-opened');burger.classList.remove('t-menuburger-unhovered');}});var menu=rec.querySelector('[data-menu="yes"]');if(!menu) return;var menuLinks=menu.querySelectorAll('.t-menu__link-item');var submenuClassList=['t978__menu-link_hook','t978__tm-link','t966__tm-link','t794__tm-link','t-menusub__target-link'];Array.prototype.forEach.call(menuLinks,function(link) {link.addEventListener('click',function() {var isSubmenuHook=submenuClassList.some(function(submenuClass) {return link.classList.contains(submenuClass);});if(isSubmenuHook) return;burger.classList.remove('t-menuburger-opened');});});menu.addEventListener('clickedAnchorInTooltipMenu',function() {burger.classList.remove('t-menuburger-opened');});} t_onReady(function() {t_onFuncLoad('t_menuburger_init',function(){t_menuburger_init('832428519');});});</script> <style>.t-menuburger{position:relative;flex-shrink:0;width:28px;height:20px;padding:0;border:none;background-color:transparent;outline:none;-webkit-transform:rotate(0deg);transform:rotate(0deg);transition:transform .5s ease-in-out;cursor:pointer;z-index:999;}.t-menuburger span{display:block;position:absolute;width:100%;opacity:1;left:0;-webkit-transform:rotate(0deg);transform:rotate(0deg);transition:.25s ease-in-out;height:3px;background-color:#000;}.t-menuburger span:nth-child(1){top:0px;}.t-menuburger span:nth-child(2),.t-menuburger span:nth-child(3){top:8px;}.t-menuburger span:nth-child(4){top:16px;}.t-menuburger__big{width:42px;height:32px;}.t-menuburger__big span{height:5px;}.t-menuburger__big span:nth-child(2),.t-menuburger__big span:nth-child(3){top:13px;}.t-menuburger__big span:nth-child(4){top:26px;}.t-menuburger__small{width:22px;height:14px;}.t-menuburger__small span{height:2px;}.t-menuburger__small span:nth-child(2),.t-menuburger__small span:nth-child(3){top:6px;}.t-menuburger__small span:nth-child(4){top:12px;}.t-menuburger-opened span:nth-child(1){top:8px;width:0%;left:50%;}.t-menuburger-opened span:nth-child(2){-webkit-transform:rotate(45deg);transform:rotate(45deg);}.t-menuburger-opened span:nth-child(3){-webkit-transform:rotate(-45deg);transform:rotate(-45deg);}.t-menuburger-opened span:nth-child(4){top:8px;width:0%;left:50%;}.t-menuburger-opened.t-menuburger__big span:nth-child(1){top:6px;}.t-menuburger-opened.t-menuburger__big span:nth-child(4){top:18px;}.t-menuburger-opened.t-menuburger__small span:nth-child(1),.t-menuburger-opened.t-menuburger__small span:nth-child(4){top:6px;}@media (hover),(min-width:0\0){.t-menuburger_first:hover span:nth-child(1){transform:translateY(1px);}.t-menuburger_first:hover span:nth-child(4){transform:translateY(-1px);}.t-menuburger_first.t-menuburger__big:hover span:nth-child(1){transform:translateY(3px);}.t-menuburger_first.t-menuburger__big:hover span:nth-child(4){transform:translateY(-3px);}}.t-menuburger_second span:nth-child(2),.t-menuburger_second span:nth-child(3){width:80%;left:20%;right:0;}@media (hover),(min-width:0\0){.t-menuburger_second.t-menuburger-hovered span:nth-child(2),.t-menuburger_second.t-menuburger-hovered span:nth-child(3){animation:t-menuburger-anim 0.3s ease-out normal forwards;}.t-menuburger_second.t-menuburger-unhovered span:nth-child(2),.t-menuburger_second.t-menuburger-unhovered span:nth-child(3){animation:t-menuburger-anim2 0.3s ease-out normal forwards;}}.t-menuburger_second.t-menuburger-opened span:nth-child(2),.t-menuburger_second.t-menuburger-opened span:nth-child(3){left:0;right:0;width:100%!important;}.t-menuburger_third span:nth-child(4){width:70%;left:unset;right:0;}@media (hover),(min-width:0\0){.t-menuburger_third:not(.t-menuburger-opened):hover span:nth-child(4){width:100%;}}.t-menuburger_third.t-menuburger-opened span:nth-child(4){width:0!important;right:50%;}.t-menuburger_fourth{height:12px;}.t-menuburger_fourth.t-menuburger__small{height:8px;}.t-menuburger_fourth.t-menuburger__big{height:18px;}.t-menuburger_fourth span:nth-child(2),.t-menuburger_fourth span:nth-child(3){top:4px;opacity:0;}.t-menuburger_fourth span:nth-child(4){top:8px;}.t-menuburger_fourth.t-menuburger__small span:nth-child(2),.t-menuburger_fourth.t-menuburger__small span:nth-child(3){top:3px;}.t-menuburger_fourth.t-menuburger__small span:nth-child(4){top:6px;}.t-menuburger_fourth.t-menuburger__small span:nth-child(2),.t-menuburger_fourth.t-menuburger__small span:nth-child(3){top:3px;}.t-menuburger_fourth.t-menuburger__small span:nth-child(4){top:6px;}.t-menuburger_fourth.t-menuburger__big span:nth-child(2),.t-menuburger_fourth.t-menuburger__big span:nth-child(3){top:6px;}.t-menuburger_fourth.t-menuburger__big span:nth-child(4){top:12px;}@media (hover),(min-width:0\0){.t-menuburger_fourth:not(.t-menuburger-opened):hover span:nth-child(1){transform:translateY(1px);}.t-menuburger_fourth:not(.t-menuburger-opened):hover span:nth-child(4){transform:translateY(-1px);}.t-menuburger_fourth.t-menuburger__big:not(.t-menuburger-opened):hover span:nth-child(1){transform:translateY(3px);}.t-menuburger_fourth.t-menuburger__big:not(.t-menuburger-opened):hover span:nth-child(4){transform:translateY(-3px);}}.t-menuburger_fourth.t-menuburger-opened span:nth-child(1),.t-menuburger_fourth.t-menuburger-opened span:nth-child(4){top:4px;}.t-menuburger_fourth.t-menuburger-opened span:nth-child(2),.t-menuburger_fourth.t-menuburger-opened span:nth-child(3){opacity:1;}@keyframes t-menuburger-anim{0%{width:80%;left:20%;right:0;}50%{width:100%;left:0;right:0;}100%{width:80%;left:0;right:20%;}}@keyframes t-menuburger-anim2{0%{width:80%;left:0;}50%{width:100%;right:0;left:0;}100%{width:80%;left:20%;right:0;}}</style> </div> </div> <style>.tmenu-mobile{background-color:#111;display:none;width:100%;top:0;z-index:990;}.tmenu-mobile_positionfixed{position:fixed;}.tmenu-mobile__text{color:#fff;}.tmenu-mobile__container{min-height:64px;padding:20px;position:relative;box-sizing:border-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-ms-flex-align:center;align-items:center;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;}.tmenu-mobile__list{display:block;}.tmenu-mobile__burgerlogo{display:inline-block;font-size:24px;font-weight:400;white-space:nowrap;vertical-align:middle;}.tmenu-mobile__imglogo{height:auto;display:block;max-width:300px!important;box-sizing:border-box;padding:0;margin:0 auto;}@media screen and (max-width:980px){.tmenu-mobile__menucontent_hidden{display:none;height:100%;}.tmenu-mobile{display:block;}}@media screen and (max-width:980px){#rec832428519 .t-menuburger{-webkit-order:1;-ms-flex-order:1;order:1;}}</style> <style> #rec832428519 .tmenu-mobile__burgerlogo a{font-size:24px;color:#000000;font-weight:700;}</style> <style> #rec832428519 .tmenu-mobile__burgerlogo__title{font-size:24px;color:#000000;font-weight:700;}</style> <div id="nav832428519" class="t456 t456__positionfixed t456__beforeready tmenu-mobile__menucontent_hidden" style="background-color: rgba(255,255,255,0.90); height:65px; " data-bgcolor-hex="#ffffff" data-bgcolor-rgba="rgba(255,255,255,0.90)" data-navmarker="nav832428519marker" data-appearoffset="500px" data-bgopacity-two="90" data-menushadow="" data-menushadow-css="1px 3px rgba(0,0,0,0)" data-bgopacity="0.90" data-bgcolor-rgba-afterscroll="rgba(255,255,255,0.90)" data-menu-items-align="right" data-menu="yes"> <div class="t456__maincontainer " style="height:65px;"> <div class="t456__leftwrapper" style="min-width:90px;width:90px;"> <div class="t456__logowrapper"> <a href="https://tilda.education/en/"> <div class="t456__logo t-title" field="title"">Tilda Education</div> </a> </div> </div> <nav class="t456__rightwrapper t456__menualign_right" style=""> <ul role="list" class="t456__list t-menu__list"> <li class="t456__list_item" style="padding:0 15px 0 0;"> <a class="t-menu__link-item" href="https://tilda.education/en/#courses" data-menu-submenu-hook="" data-menu-item-number="1">Courses</a> </li> <li class="t456__list_item" style="padding:0 15px;"> <a class="t-menu__link-item" href="https://tilda.education/en/#guidesandarticles" data-menu-submenu-hook="" data-menu-item-number="2">Guides & Articles</a> </li> <li class="t456__list_item" style="padding:0 15px;"> <a class="t-menu__link-item" href="https://tilda.education/en/#videotutorials" data-menu-submenu-hook="" data-menu-item-number="3">Video Tutorials</a> </li> <li class="t456__list_item" style="padding:0 0 0 15px;"> <a class="t-menu__link-item" href="https://tilda.education/en/#stories" data-menu-submenu-hook="" data-menu-item-number="4">Success Stories</a> </li> </ul> </nav> </div> </div> <style>@media screen and (max-width:980px){#rec832428519 .t456__leftcontainer{padding:20px;}}@media screen and (max-width:980px){#rec832428519 .t456__imglogo{padding:20px 0;}}</style> <script type="text/javascript">t_onReady(function() {t_onFuncLoad('t_menu__highlightActiveLinks',function() {t_menu__highlightActiveLinks('.t456__list_item a');});t_onFuncLoad('t_menu__findAnchorLinks',function() {t_menu__findAnchorLinks('832428519','.t456__list_item a');});});t_onReady(function() {t_onFuncLoad('t_menu__setBGcolor',function() {t_menu__setBGcolor('832428519','.t456');window.addEventListener('resize',function() {t_menu__setBGcolor('832428519','.t456');});});t_onFuncLoad('t_menu__interactFromKeyboard',function() {t_menu__interactFromKeyboard('832428519');});});t_onReady(function() {var rec=document.querySelector('#rec832428519');if(!rec) return;rec.querySelector('.t456').classList.remove('t456__beforeready');t_onFuncLoad('t_menu__showFixedMenu',function() {t_menu__showFixedMenu('832428519','.t456');window.addEventListener('scroll',t_throttle(function() {t_menu__showFixedMenu('832428519','.t456');}));});});t_onReady(function() {t_onFuncLoad('t_menu__changeBgOpacity',function() {t_menu__changeBgOpacity('832428519','.t456');window.addEventListener('scroll',t_throttle(function() {t_menu__changeBgOpacity('832428519','.t456');}));});});</script> <script type="text/javascript">t_onReady(function() {t_onFuncLoad('t_menu__createMobileMenu',function() {t_menu__createMobileMenu('832428519','.t456');});});</script> <style>#rec832428519 .t-menu__link-item{-webkit-transition:color 0.3s ease-in-out,opacity 0.3s ease-in-out;transition:color 0.3s ease-in-out,opacity 0.3s ease-in-out;position:relative;}#rec832428519 .t-menu__link-item:not(.t-active):not(.tooltipstered)::after{content:'';position:absolute;left:0;bottom:20%;opacity:0;width:100%;height:100%;border-bottom:1px solid #ffa282;-webkit-box-shadow:inset 0px -1px 0px 0px #ffa282;-moz-box-shadow:inset 0px -1px 0px 0px #ffa282;box-shadow:inset 0px -1px 0px 0px #ffa282;-webkit-transition:all 0.3s ease;transition:all 0.3s ease;pointer-events:none;}#rec832428519 .t-menu__link-item.t-active:not(.t978__menu-link){color:#000000 !important;}#rec832428519 .t-menu__link-item:not(.t-active):not(.tooltipstered):hover::after{opacity:1;bottom:-1px;}#rec832428519 .t-menu__link-item:not(.t-active):not(.tooltipstered):focus-visible::after{opacity:1;bottom:-1px;}@supports (overflow:-webkit-marquee) and (justify-content:inherit){#rec832428519 .t-menu__link-item,#rec832428519 .t-menu__link-item.t-active{opacity:1 !important;}}</style> <style> #rec832428519 .t456__logowrapper a{font-size:24px;color:#000000;font-weight:700;}#rec832428519 a.t-menu__link-item{font-size:16px;color:#000000;font-weight:400;}</style> <style> #rec832428519 .t456__logo{font-size:24px;color:#000000;font-weight:700;}</style>  <style>#rec832428519 .t456 {box-shadow:1px 3px rgba(0,0,0,0);}</style> </div> </header>  <div id="rec302301227" class="r t-rec t-rec_pt_0" style="padding-top:0px; " data-animationappear="off" data-record-type="396">  <style>#rec302301227 .t396__artboard {min-height:550px;height:100vh;background-color:#ffffff;}#rec302301227 .t396__filter {min-height:550px;height:100vh;}#rec302301227 .t396__carrier{min-height:550px;height:100vh;background-position:center center;background-attachment:fixed;transform:translate3d(0,0,0);-moz-transform:unset;background-size:cover;background-repeat:no-repeat;}@media screen and (min-width:1199px) {#rec302301227 .t396__carrier-wrapper {position:absolute;width:100%;height:100%;top:0;left:0;-webkit-clip-path:inset(0 0 0 0);clip-path:inset(0 0 0 0);}#rec302301227 .t396__carrier{position:fixed;display:block;width:100%;height:100%;top:0;left:0;background-size:cover;background-position:center center;transform:translateZ(0);will-change:transform;pointer-events:none;}}@media screen and (max-width:1199px) {#rec302301227 .t396__artboard,#rec302301227 .t396__filter,#rec302301227 .t396__carrier {min-height:500px;}#rec302301227 .t396__filter {}#rec302301227 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:959px) {#rec302301227 .t396__artboard,#rec302301227 .t396__filter,#rec302301227 .t396__carrier {min-height:560px;}#rec302301227 .t396__filter {}#rec302301227 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:639px) {#rec302301227 .t396__artboard,#rec302301227 .t396__filter,#rec302301227 .t396__carrier {min-height:460px;}#rec302301227 .t396__filter {}#rec302301227 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:479px) {#rec302301227 .t396__artboard,#rec302301227 .t396__filter,#rec302301227 .t396__carrier {min-height:440px;}#rec302301227 .t396__filter {}#rec302301227 .t396__carrier {background-attachment:scroll;}}#rec302301227 .tn-elem[data-elem-id="1473960759221"]{color:#ff3333;z-index:3;top:calc(50vh - 275px + 202px);left:calc(50% - 600px + 78px);width:702px;height:auto;}#rec302301227 .tn-elem[data-elem-id="1473960759221"] .tn-atom{color:#ff3333;font-size:58px;font-family:'TildaSans',Arial,sans-serif;line-height:1.05;font-weight:700;background-position:center center;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {#rec302301227 .tn-elem[data-elem-id="1473960759221"] {top:200px;left:calc(50% - 480px + 72px);width:580px;height:auto;}#rec302301227 .tn-elem[data-elem-id="1473960759221"] .tn-atom{font-size:50px;}}@media screen and (max-width:959px) {#rec302301227 .tn-elem[data-elem-id="1473960759221"] {top:242px;left:calc(50% - 320px + 70px);width:501px;height:auto;}#rec302301227 .tn-elem[data-elem-id="1473960759221"] .tn-atom{font-size:38px;}}@media screen and (max-width:639px) {#rec302301227 .tn-elem[data-elem-id="1473960759221"] {top:242px;left:calc(50% - 240px + 57px);width:410px;height:auto;}#rec302301227 .tn-elem[data-elem-id="1473960759221"] .tn-atom{font-size:30px;}}@media screen and (max-width:479px) {#rec302301227 .tn-elem[data-elem-id="1473960759221"] {top:250px;left:calc(50% - 160px + 10px);width:302px;height:auto;}#rec302301227 .tn-elem[data-elem-id="1473960759221"] .tn-atom{font-size:20px;}}#rec302301227 .tn-elem[data-elem-id="1473960809193"]{color:#ff3333;z-index:4;top:calc(50vh - 275px + 412px);left:calc(50% - 600px + 79px);width:641px;height:auto;}#rec302301227 .tn-elem[data-elem-id="1473960809193"] .tn-atom{color:#ff3333;font-size:34px;font-family:'TildaSans',Arial,sans-serif;line-height:1.2;font-weight:400;background-position:center center;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {#rec302301227 .tn-elem[data-elem-id="1473960809193"] {top:375px;left:calc(50% - 480px + 72px);width:558px;height:auto;}#rec302301227 .tn-elem[data-elem-id="1473960809193"] .tn-atom{font-size:29px;}}@media screen and (max-width:959px) {#rec302301227 .tn-elem[data-elem-id="1473960809193"] {top:382px;left:calc(50% - 320px + 70px);width:391px;height:auto;}#rec302301227 .tn-elem[data-elem-id="1473960809193"] .tn-atom{font-size:26px;}}@media screen and (max-width:639px) {#rec302301227 .tn-elem[data-elem-id="1473960809193"] {top:351px;left:calc(50% - 240px + 57px);width:336px;height:auto;}#rec302301227 .tn-elem[data-elem-id="1473960809193"] .tn-atom{font-size:18px;}}@media screen and (max-width:479px) {#rec302301227 .tn-elem[data-elem-id="1473960809193"] {top:308px;left:calc(50% - 160px + 11px);width:302px;height:auto;}#rec302301227 .tn-elem[data-elem-id="1473960809193"] .tn-atom{font-size:16px;}}#rec302301227 .tn-elem[data-elem-id="1488297747222"]{z-index:5;top:calc(50vh - 0px + 28px);left:calc(50% - 600px + 780px);width:310px;height:auto;}#rec302301227 .tn-elem[data-elem-id="1488297747222"] .tn-atom{background-position:center center;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {#rec302301227 .tn-elem[data-elem-id="1488297747222"] {top:calc(275px - 0px + 10.5px);left:calc(50% - 480px + 660px);width:240px;height:auto;}}@media screen and (max-width:959px) {#rec302301227 .tn-elem[data-elem-id="1488297747222"] {top:calc(275px - 0px + -117px);left:calc(50% - 320px + 430px);width:150px;height:auto;}}@media screen and (max-width:639px) {#rec302301227 .tn-elem[data-elem-id="1488297747222"] {top:calc(275px - 0px + -102px);left:calc(50% - 240px + 310px);width:120px;height:auto;}}@media screen and (max-width:479px) {#rec302301227 .tn-elem[data-elem-id="1488297747222"] {top:calc(275px - 0px + -92px);left:calc(50% - 160px + 200px);width:110px;height:auto;}}#rec302301227 .tn-elem[data-elem-id="1598270068648"]{color:#000000;z-index:6;top:calc(50vh - 275px + 25px);left:calc(50% - 600px + 174px);width:280px;height:auto;}#rec302301227 .tn-elem[data-elem-id="1598270068648"] .tn-atom{color:#000000;font-size:36px;font-family:'TildaSans',Arial,sans-serif;line-height:1.15;font-weight:400;background-position:center center;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {#rec302301227 .tn-elem[data-elem-id="1598270068648"] {top:60px;left:calc(50% - 480px + 150px);width:300px;height:auto;}#rec302301227 .tn-elem[data-elem-id="1598270068648"] .tn-atom{font-size:30px;}}@media screen and (max-width:959px) {#rec302301227 .tn-elem[data-elem-id="1598270068648"] {top:97px;left:calc(50% - 320px + 134px);width:220px;height:auto;}#rec302301227 .tn-elem[data-elem-id="1598270068648"] .tn-atom{font-size:25px;}}@media screen and (max-width:639px) {#rec302301227 .tn-elem[data-elem-id="1598270068648"] {top:77px;left:calc(50% - 240px + 121px);height:auto;}#rec302301227 .tn-elem[data-elem-id="1598270068648"] .tn-atom{font-size:22px;}}@media screen and (max-width:479px) {#rec302301227 .tn-elem[data-elem-id="1598270068648"] {top:80px;left:calc(50% - 160px + 60px);width:180px;height:auto;}#rec302301227 .tn-elem[data-elem-id="1598270068648"] .tn-atom{font-size:18px;}}#rec302301227 .tn-elem[data-elem-id="1598270068659"]{z-index:7;top:calc(50vh - 275px + 11px);left:calc(50% - 600px + 80px);width:70px;height:auto;}#rec302301227 .tn-elem[data-elem-id="1598270068659"] .tn-atom{background-position:center center;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {#rec302301227 .tn-elem[data-elem-id="1598270068659"] {top:48px;left:calc(50% - 480px + 71px);width:60px;height:auto;}}@media screen and (max-width:959px) {#rec302301227 .tn-elem[data-elem-id="1598270068659"] {top:85px;left:calc(50% - 320px + 70px);width:50px;height:auto;}}@media screen and (max-width:639px) {#rec302301227 .tn-elem[data-elem-id="1598270068659"] {top:65px;left:calc(50% - 240px + 58px);height:auto;}}@media screen and (max-width:479px) {#rec302301227 .tn-elem[data-elem-id="1598270068659"] {top:71px;left:calc(50% - 160px + 10px);width:40px;height:auto;}}</style> <div class='t396'> <div class="t396__artboard" data-artboard-recid="302301227" data-artboard-screens="320,480,640,960,1200" data-artboard-height="550" data-artboard-valign="center" data-artboard-height_vh="100" data-artboard-upscale="grid" data-artboard-height-res-320="440" data-artboard-height-res-480="460" data-artboard-height-res-640="560" data-artboard-height-res-960="500"> <div class="t396__carrier-wrapper"> <div class="t396__carrier" data-artboard-recid="302301227"></div> </div> <div class="t396__filter" data-artboard-recid="302301227"></div> <div class='t396__elem tn-elem tn-elem__3023012271473960759221' data-elem-id='1473960759221' data-elem-type='text' data-field-top-value="202" data-field-left-value="78" data-field-width-value="702" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="250" data-field-left-res-320-value="10" data-field-width-res-320-value="302" data-field-top-res-480-value="242" data-field-left-res-480-value="57" data-field-width-res-480-value="410" data-field-top-res-640-value="242" data-field-left-res-640-value="70" data-field-width-res-640-value="501" data-field-top-res-960-value="200" data-field-left-res-960-value="72" data-field-width-res-960-value="580"> <h1 itemprop="headline" class='tn-atom'field='tn_text_1473960759221'>Creating a Unique Selling Proposition (USP) For a Website</h1> </div> <div class='t396__elem tn-elem tn-elem__3023012271473960809193' data-elem-id='1473960809193' data-elem-type='text' data-field-top-value="412" data-field-left-value="79" data-field-width-value="641" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="308" data-field-left-res-320-value="11" data-field-width-res-320-value="302" data-field-top-res-480-value="351" data-field-left-res-480-value="57" data-field-width-res-480-value="336" data-field-top-res-640-value="382" data-field-left-res-640-value="70" data-field-width-res-640-value="391" data-field-top-res-960-value="375" data-field-left-res-960-value="72" data-field-width-res-960-value="558"> <div class='tn-atom'field='tn_text_1473960809193'>How to write a proposition that engages your visitors in less than 10 seconds</div> </div> <div class='t396__elem tn-elem tn-elem__3023012271488297747222' data-elem-id='1488297747222' data-elem-type='image' data-field-top-value="28" data-field-left-value="780" data-field-width-value="310" data-field-axisy-value="center" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-filewidth-value="1680" data-field-fileheight-value="1746" data-field-top-res-320-value="-92" data-field-left-res-320-value="200" data-field-width-res-320-value="110" data-field-top-res-480-value="-102" data-field-left-res-480-value="310" data-field-width-res-480-value="120" data-field-top-res-640-value="-117" data-field-left-res-640-value="430" data-field-width-res-640-value="150" data-field-top-res-960-value="10.5" data-field-left-res-960-value="660" data-field-width-res-960-value="240"> <div class='tn-atom'> <img itemprop="image" class='tn-atom__img t-img' data-original='https://static.tildacdn.com/tild3937-6665-4561-b932-613739386330/02.png' alt='' imgfield='tn_img_1488297747222' /> </div> </div> <div class='t396__elem tn-elem tn-elem__3023012271598270068648' data-elem-id='1598270068648' data-elem-type='text' data-field-top-value="25" data-field-left-value="174" data-field-width-value="280" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="80" data-field-left-res-320-value="60" data-field-width-res-320-value="180" data-field-top-res-480-value="77" data-field-left-res-480-value="121" data-field-top-res-640-value="97" data-field-left-res-640-value="134" data-field-width-res-640-value="220" data-field-top-res-960-value="60" data-field-left-res-960-value="150" data-field-width-res-960-value="300"> <div class='tn-atom'><a href="http://tilda.education/en"target="_blank"style="color: inherit">Tilda Education</a></div> </div> <div class='t396__elem tn-elem tn-elem__3023012271598270068659' data-elem-id='1598270068659' data-elem-type='image' data-field-top-value="11" data-field-left-value="80" data-field-width-value="70" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-filewidth-value="127" data-field-fileheight-value="125" data-field-top-res-320-value="71" data-field-left-res-320-value="10" data-field-width-res-320-value="40" data-field-top-res-480-value="65" data-field-left-res-480-value="58" data-field-top-res-640-value="85" data-field-left-res-640-value="70" data-field-width-res-640-value="50" data-field-top-res-960-value="48" data-field-left-res-960-value="71" data-field-width-res-960-value="60"> <a class='tn-atom' href="https://tilda.cc/" target="_blank"> <img itemprop="image" class='tn-atom__img t-img' data-original='https://static.tildacdn.com/tild6330-6337-4638-a531-613936613564/Tilda_logo-02.svg' alt='' imgfield='tn_img_1598270068659' /> </a> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t396_init',function() {t396_init('302301227');});});</script>  </div> <div id="rec302301228" class="r t-rec t-rec_pt_120 t-rec_pb_60" style="padding-top:120px;padding-bottom:60px;background-color:#f5f5f5; " data-animationappear="off" data-record-type="127" data-bg-color="#f5f5f5">  <div class="t119"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div class="t119__preface t-descr" field="text"><div style="line-height: 44px;" data-customstyle="yes"><span style="font-weight: 400;">After reading this article, you will have learned an important business skill—how to formulate and present your unique selling offer. </span></div></div> </div> </div> </div> <style> #rec302301228 .t119__preface{opacity:0.7;}</style> </div> <div id="rec302301229" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px;background-color:#f5f5f5; " data-record-type="106" data-bg-color="#f5f5f5">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Even though it seems very easy to design a website, we recommend starting with a <a href="https://tilda.cc/tpls/" target="_blank">one-page website template</a> to create your first offer.<br /><br />This article shows you how to create a unique sales offer. We'll examine the offer, discuss with industry experts, and analyze why a website visitor needs to see your USP.</div> </div> </div> </div> </div> <div id="rec302301230" class="r t-rec t-rec_pt_0 t-rec_pb_120" style="padding-top:0px;padding-bottom:120px;background-color:#f5f5f5; " data-record-type="106" data-bg-color="#f5f5f5">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><span style="font-size: 24px; font-weight: 400;">Contents:</span><br /><br /><a href="#rec302301232">What Your Website Visitors Want to Know in the First 10 Seconds</a>?<br /><a href="#rec302301250">10 Heading Formulas</a><br /><a href="#rec302301278">Behavioral Psychology in Making the Best Possible Offer </a><br /><a href="#rec302301289">How to Price Your Product </a><br /><a href="#rec302301318">Attributes of a B2B Unique Selling Offer</a><br /><a href="#rec302301366">Summary: 12 steps to a great unique selling proposition</a></div> </div> </div> </div> </div> <div id="rec302301231" class="r t-rec" style=" " data-record-type="394"> <style>#allrecords .t-text a:not(.t-card__link),#allrecords .t-descr a:not(.t-card__link),#allrecords .t-heading a:not(.t-card__link):not(.t-feed__link),#allrecords .t-title a:not(.t-card__link),#allrecords .t-impact-text a:not(.t-card__link),#allrecords .t-text-impact a:not(.t-card__link),#allrecords .t-name:not(.t-feed__parts-switch-btn) a:not(.t794__typo):not(.t-menusub__link-item):not(.t-card__link):not(.t-feed__link),#allrecords .t-uptitle a:not(.t-card__link){color:inherit;font-weight:inherit;border-bottom:1px solid #ff3333;-webkit-box-shadow:inset 0px -1px 0px 0px #ff3333;-moz-box-shadow:inset 0px -1px 0px 0px #ff3333;box-shadow:inset 0px -1px 0px 0px #ff3333;}</style> </div> <div id="rec302301232" class="r t-rec t-rec_pt_135 t-rec_pb_30" style="padding-top:135px;padding-bottom:30px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3962-3531-4466-b739-373766333863/01.png"> <img itemprop="image" class="t-img t-width t107__width t-width_7" src="/upload/pages/18713084/tild3962-3531-4466-b739-373766333863__-__empty__01.png" data-original="https://static.tildacdn.com/tild3962-3531-4466-b739-373766333863/01.png" imgfield="img" alt=""> </div> </div> </div> <div id="rec302301233" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-animationappear="off" data-record-type="255">  <div class="t225"> <div class="t-container t-align_center"> <div class="t-col t-col_10 t-prefix_1"> <h2 class="t225__title t-title t-title_md" field="title">What Your Website Visitors Want to Know in the First 10 Seconds?</h2> </div> </div> </div> <style> #rec302301233 .t225__uptitle{text-transform:uppercase;}</style> </div> <div id="rec302301234" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-animationappear="off" data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><span style="font-weight: 400; font-size: 26px;">A unique sales offer showcases what you're offering and explains its values to your clients.</span></div> </div> </div> </div> </div> <div id="rec302301235" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">An offer answers your website visitor's main questions here and now. It convinces them to remain on the website, fill in and send a form or buy a product. You have only a few seconds to do all these.<br /><br />A sales offer must be precise and as much clear as possible. Its value to the buyer must be apparent immediately. How can you achieve this?<br /><br />Neil Patel, a consultant to NBC, General Motors, and Hewlett-Packard, writes about the <a href="https://www.crazyegg.com/blog/questions-website-visitor-want-answered/">8 questions</a> a website visitor wants to be answered in the first 10 seconds of being on your website.<br /><br />Depending on how you answer them, the scenario can go either way: your website visitor will become interested and stay, or they'll close the tab, never to return.<br /><br />This article will review Neil's questions and teach you how to create a landing page on Tilda. Also, it examines behavioral psychology, copywriting, and design. All these will enable you to create a great USP for your Tilda website.</div> </div> </div> </div> </div> <div id="rec302301236" class="r t-rec t-rec_pt_90 t-rec_pb_45" style="padding-top:90px;padding-bottom:45px; " data-record-type="33">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title"><strong> 1. What are you selling? </strong></div> </div> </div> </div> </div> <div id="rec302301237" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Write it down, draw it, sing about it—let the user know what your business is all about. Follow the main principles—clarity, value for the client, and precision.</div> </div> </div> </div> </div> <div id="rec302301238" class="r t-rec t-rec_pt_90 t-rec_pb_0" style="padding-top:90px;padding-bottom:0px; " data-record-type="272">  <div class="t253"> <div class="t-container"> <div class="t-row"> <div class="t-col t-col_10 t-prefix_1"> <div class="t253__wrapper"> <div class="t253__icon">“</div> <div class="t253__text t-text-impact t-text-impact_sm" field="text"><span style="font-size: 38px;">Don't play around with people. Tell them what they need to know—keep it concise and get right to the point.</span></div> </div> <div class="t253__author t-text t-text_xs" field="authorname"><strong>— Eva Katz,</strong> Managing Partner at the "5 o'click" digital sales agency<strong> </strong></div> </div> </div> </div> </div> </div> <div id="rec302301239" class="r t-rec t-rec_pt_105 t-rec_pb_15" style="padding-top:105px;padding-bottom:15px; " data-record-type="33">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title"><span style="font-weight: 400;">Say it out loud: </span>create<span style="font-weight: 400;"> a great headline </span></div> <div class="t017__descr t-descr t-descr_xs" field="descr"><div style="font-size: 20px;" data-customstyle="yes"></div></div> </div> </div> </div> </div> <div id="rec302301240" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">On a website, a heading and a subheading are your offers, visitors will read them first. Moreover, the heading, more than any other element, will have the biggest impact on whether they will buy your products/services or turn into leads, or not.<br /><br />The most common technique of writing a heading, the 4U's rule, was invented a long time before the world's first website went live. <a href="https://en.wikipedia.org/wiki/David_Ogilvy_(businessman)" target="_blank" rel="noreferrer noopener">David Ogilvy</a> came up with the formula in the 1950s. However, it's as current as ever.</div> </div> </div> </div> </div> <div id="rec302301241" class="r t-rec" style=" " data-animationappear="off" data-record-type="303"> <div class="t300" data-tooltip-hook="https://en.wikipedia.org/wiki/David_Ogilvy_(businessman)" data-tooltip-id="302301241" data-tooltip-position=""> <div class="t300__content"> <div class="t300__content-img"><img itemprop="image" src="https://static.tildacdn.com/tild3630-3139-4266-a234-383434646439/blob.png"></div> <div class="t300__content-text">David Ogilvy is the founder of Ogilvy & Mather advertising agency, Ogilvy PR, and a successful copywriter. He is considered by many to be the "father of advertising". </div> </div> </div> <style>.t300__tooltipster-noir_302301241{background-color:#111 !important;color:#fff !important;border-radius:0 !important;;}</style> </div> <div id="rec302301242" class="r t-rec t-rec_pt_60 t-rec_pb_0" style="padding-top:60px;padding-bottom:0px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">1</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Useful</strong><br /><br />That's why a client needs you. Save, improve, secure, feed, delight—the heading starts with an imperative verb.</div> </div> </div> </div> </div> </div> </div> <div id="rec302301243" class="r t-rec t-rec_pt_60 t-rec_pb_0" style="padding-top:60px;padding-bottom:0px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">2</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Unique</strong><br /><br />That's what makes you different from the competition. A better offer: "A country cottage costs half of a city apartment". Original product: "New security systems".</div> </div> </div> </div> </div> </div> </div> <div id="rec302301244" class="r t-rec t-rec_pt_60 t-rec_pb_0" style="padding-top:60px;padding-bottom:0px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">3</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Ultra-Specific</strong><br /><br />Value to the client measured in figures and percentage points. "Save up to 40 dollars, increase conversion by 70%".</div> </div> </div> </div> </div> </div> </div> <div id="rec302301245" class="r t-rec t-rec_pt_60 t-rec_pb_0" style="padding-top:60px;padding-bottom:0px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">4</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Urgent</strong><br /><br />A time-limited offer. "Buy with a 15 percent discount before April 15, use the program for free for 30 days."<br /></div> </div> </div> </div> </div> </div> </div> <div id="rec302301246" class="r t-rec t-rec_pt_60 t-rec_pb_0" style="padding-top:60px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">If you can't fit all the 4 U's in a heading, you can do this in a subheading or a list. Just don't forget that the further down the page the text is, the less likely it'll be read.<br /><br />There's a more recent formula option: 4U+K. It appeared as websites, and landing pages gained popularity.<br /><br />"K" is a keyword integrated into a headline for free SEO optimization. To decide which word combination will convert your audience better and provide you with some excellent search traffic, check the words and words combinations in your website's title:</div> </div> </div> </div> </div> <div id="rec302301247" class="r t-rec t-rec_pt_45 t-rec_pb_0" style="padding-top:45px;padding-bottom:0px; " data-record-type="374">  <div class="t374"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <a class="t374__link" href="https://ads.google.com/home/tools/keyword-planner/" target="_blank"> <div class="t374__wrapper"> <div class="t374__col t374__col-left"> <svg role="presentation" imgfield="img" width="30px" height="30px" viewBox="0 0 30 30"> <g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g class="t374__svg" transform="translate(1.000000, 1.000000)"> <circle cx="14.2" cy="14.1" r="14.1"></circle> <path d="M12.1,19.9 L17.7,14.3 L12.1,8.7"></path> </g> </g> </svg> </div> <div class="t374__col"> <div class="t374__title t-text t-text_sm" field="title"><span style="font-size: 20px;">Keyword Planner by Google</span></div> </div> </div> </a> </div> </div> </div> </div> <div id="rec302301249" class="r t-rec t-rec_pt_75 t-rec_pb_105" style="padding-top:75px;padding-bottom:105px; " data-record-type="248">  <div class="t220"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div class="t220__textwrapper" style="background-color:#f5f5f5;"> <div style=""> <div class="t220__title t-heading t-heading_sm" field="title"><div style="font-size: 36px;" data-customstyle="yes"><span style="font-weight: 400; font-size: 36px;">Element K examples</span></div></div> <div field="text" class="t220__text t-text t-text_md "><ul><li>From 10 March until the end of spring. Free make-up consultation as seen on Fashion TV.</li></ul><br /><ul><li><span style="font-weight: 500;">Promoting a construction company website. We increase website visits by </span>40-300% in three months, guaranteed.</li></ul><br /><ul><li>Save 200 dollars. Music group to play at your wedding from 1 March until 1 June with a discount.</li></ul></div> </div> </div> </div> </div> </div> </div> <div id="rec302301250" class="r t-rec t-rec_pt_90 t-rec_pb_45" style="padding-top:90px;padding-bottom:45px;background-color:#fff2f2; " data-animationappear="off" data-record-type="33" data-bg-color="#fff2f2">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <h2 class="t017__title t-title t-title_xxs" field="title"><strong>10 Heading Formulas </strong></h2> </div> </div> </div> </div> <div id="rec302301251" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px;background-color:#fff2f2; " data-animationappear="off" data-record-type="106" data-bg-color="#fff2f2">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Try writing different headings and choose the best one. These formulas will help you get started.</div> </div> </div> </div> </div> <div id="rec302301252" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px;background-color:#fff2f2; " data-animationappear="off" data-record-type="373" data-bg-color="#fff2f2">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">1</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>{ Product attribute } [ SEO phrase ], designed to [ consumer value ]</strong><br /><br />Example: Easy-to-use newsletter builder designed to create marketing emails quickly and save time.</div> </div> </div> </div> </div> </div> </div> <div id="rec302301253" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px;background-color:#fff2f2; " data-animationappear="off" data-record-type="373" data-bg-color="#fff2f2">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">2</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>{ Adjective } + [ Product / Service ] for [ target audience characteristic ] </strong><br /><br />Example: Remote HTML course for children wishing to learn how to code.</div> </div> </div> </div> </div> </div> </div> <div id="rec302301254" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px;background-color:#fff2f2; " data-animationappear="off" data-record-type="373" data-bg-color="#fff2f2">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">3</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>[ Product name ] is [ product category ] that [ the job it does better than everyone else ]</strong><br /><br />Example: Oki is a food order app that locates the best deals within a one mile radius. </div> </div> </div> </div> </div> </div> </div> <div id="rec302301255" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px;background-color:#fff2f2; " data-animationappear="off" data-record-type="373" data-bg-color="#fff2f2">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">4</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>[ Solve pain point / problem ] [in an unexpected way ]</strong> <br /><br />Example: Increase your income by buying from us. </div> </div> </div> </div> </div> </div> </div> <div id="rec302301256" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px;background-color:#fff2f2; " data-animationappear="off" data-record-type="373" data-bg-color="#fff2f2">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">5</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>[Do something like [inspirational example] without [unwated consequences]</strong><br /><br />Example: Learn how to play tennis like a star without exhausting workouts.</div> </div> </div> </div> </div> </div> </div> <div id="rec302301257" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px;background-color:#fff2f2; " data-animationappear="off" data-record-type="373" data-bg-color="#fff2f2">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">6</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>[ Do what you want ] without [ unpleasant emotions ] / [ in a unexpected way ] </strong><br /><br />Example: Travel with no limits without abandoning your career.</div> </div> </div> </div> </div> </div> </div> <div id="rec302301258" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px;background-color:#fff2f2; " data-animationappear="off" data-record-type="373" data-bg-color="#fff2f2">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">7</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>{ Attribute a product } + { attribute of a product } [SEO phrase] that [ desired result ]</strong><br /><br />Example: Unusual handmade telephone covers that will protect your mobile from damage. </div> </div> </div> </div> </div> </div> </div> <div id="rec302301259" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px;background-color:#fff2f2; " data-animationappear="off" data-record-type="373" data-bg-color="#fff2f2">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">8</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>[ Action ] + [ SEO phrase ] in [ time ] </strong><br /><br />Example: Create professional presentations in 30 minutes. </div> </div> </div> </div> </div> </div> </div> <div id="rec302301260" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px;background-color:#fff2f2; " data-animationappear="off" data-record-type="373" data-bg-color="#fff2f2">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">9</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>[ Promise of a result ] in [ time ]. [ Additional value ] </strong><br /><br />Example: We'll deliver, assemble, and install a house in a day. We'll treat the timber with fire retardant solution for free.</div> </div> </div> </div> </div> </div> </div> <div id="rec302301261" class="r t-rec t-rec_pt_0 t-rec_pb_90" style="padding-top:0px;padding-bottom:90px;background-color:#fff2f2; " data-animationappear="off" data-record-type="373" data-bg-color="#fff2f2">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">10</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>We create + { product attribute } + [ product ] that </strong><br /><strong>[ advantage for the consumer ]</strong><br /><br />Example: We create affordable videos for the website that increase sales for your business.</div> </div> </div> </div> </div> </div> </div> <div id="rec302301262" class="r t-rec t-rec_pt_105 t-rec_pb_75" style="padding-top:105px;padding-bottom:75px; " data-record-type="172">  <div class="t158"> <div class="t-container"> <div class="t-row"> <div class="t-col t-col_10 t-prefix_1"> <div class="t158__text t-text" field="text">Don't forget to include the H1 title in the headline. It's the second-most-important element in SEO. The title tag remains number one, though, because it is displayed on the snippet. If the title tag is missing, Google uses the H1 text instead.</div> </div> </div> </div> </div> </div> <div id="rec302301263" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Here's how you do it on Tilda:</div> </div> </div> </div> </div> <div id="rec302301264" class="r t-rec t-rec_pt_30 t-rec_pb_0" style="padding-top:30px;padding-bottom:0px;background-color:#ffffff; " data-record-type="3" data-bg-color="#ffffff">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3833-3764-4162-b061-386237313831/Group_2.png"> <img itemprop="image" class="t-img t-width t107__width t-width_9" src="/upload/pages/18713084/tild3833-3764-4162-b061-386237313831__-__empty__group_2.png" data-original="https://static.tildacdn.com/tild3833-3764-4162-b061-386237313831/Group_2.png" imgfield="img" alt=""> </div> </div> </div> <div id="rec302301265" class="r t-rec t-rec_pt_45 t-rec_pb_0" style="padding-top:45px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">It's important not to get too playful with people in your title. For example, the header "Give yourself a holiday," on a website selling SPA treatments for women isn't going to work. When people open your page, they should be able to see straight away that you're selling SPA treatments that can be purchased as a package. Or that they can buy the package as a gift for their employees.</div> </div> </div> </div> </div> <div id="rec302301266" class="r t-rec t-rec_pt_75 t-rec_pb_75" style="padding-top:75px;padding-bottom:75px; " data-record-type="172">  <div class="t158"> <div class="t-container"> <div class="t-row"> <div class="t-col t-col_10 t-prefix_1"> <div class="t158__text t-text" field="text">Many are trying too hard to be too playful while losing the essence of the offer. When you're creating a sales proposition, be as specific as possible.</div> </div> </div> </div> </div> </div> <div id="rec302301267" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">An offer is a piece of text that needs support. After writing a heading and a subheading for your website, find a visual to support it. Depending on your product, this can be photographs, drawings or video.</div> </div> </div> </div> </div> <div id="rec302301268" class="r t-rec t-rec_pt_90 t-rec_pb_15" style="padding-top:90px;padding-bottom:15px; " data-record-type="33">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title"><div style="font-size: 36px;" data-customstyle="yes"><span style="font-size: 36px; font-weight: 400;">Show, don't tell: add illlustrations</span></div></div> <div class="t017__descr t-descr t-descr_xs" field="descr"><div style="font-size:20px;" data-customstyle="yes"></div></div> </div> </div> </div> </div> <div id="rec302301269" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">You can't fully rely on just text. A good image captures your website visitors' attention. Images and videos have unique effect: you don't have to think logically, images appeal directly to humans' emotions.</div> </div> </div> </div> </div> <div id="rec302301270" class="r t-rec t-rec_pt_45 t-rec_pb_30" style="padding-top:45px;padding-bottom:30px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild6562-6139-4538-b933-356561396637/Screenshot_2021-01-1.png"> <img itemprop="image" class="t-img t-width t107__width t-width_9" src="/upload/pages/18713084/tild6562-6139-4538-b933-356561396637__-__empty__screenshot_2021-01-1.png" data-original="https://static.tildacdn.com/tild6562-6139-4538-b933-356561396637/Screenshot_2021-01-1.png" imgfield="img" alt=""> <div class="t-container_8"> <div class="t-col t-col_8 t107__title t-text" field="title" itemprop="name"><a href="https://zenitlaunch.com" target="_blank" rel="noreferrer noopener">https://zenitlaunch.com</a></div> </div> </div> </div> </div> <div id="rec302301271" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><strong>Images become augmented reality where the product is a participant: </strong><br /><br />Are you promoting a music band? Make a video of the musicians playing at an event, film people from your target audience dancing and having fun.<br /><br />Are you selling an expensive frying pan? Place it inside a stylish kitchen showing a well-dressed housewife with a perfect manicure frying marbled steaks.<br /><br />Are you promoting a snowboard instructor’s services? Add a photo or a video of a person in a bright snowsuit riding down a picturesque snow-covered mountain against a brilliant blue sky. Follow up with an offer: he or she will teach you how to snowboard from an absolute beginner to your first slope.</div> </div> </div> </div> </div> <div id="rec302301272" class="r t-rec t-rec_pt_60 t-rec_pb_0" style="padding-top:60px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><strong>An illustration does several things to grab your attention:</strong><br /><br /><ul><li>It creates a mood.</li><li>It immerses you into the world of a client and your product where they co-exist side by side.</li><li>It showcases the product in a significant moment that helps establish trust and eliminate doubts.</li></ul></div> </div> </div> </div> </div> <div id="rec302301273" class="r t-rec t-rec_pt_90 t-rec_pb_30" style="padding-top:90px;padding-bottom:30px; " data-record-type="33">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title"><strong>2. Why should this interest me? How will this help me achieve my goals?</strong></div> </div> </div> </div> </div> <div id="rec302301274" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">A heading, subheading, and an illustration all showcase why the product is valuable. So a product’s Usefulness is number one in this hierarchy.<br /><br />A common underlying principle behind all successful sale transactions is speaking the client’s language and feeling their pains. Highlight what value you bring to your website visitors.<br /><br />Amplify the effect—describe the situations that the client will recognize and where they’re achieving their aims with your product’s help. Add a script to your offer (see the example below).</div> </div> </div> </div> </div> <div id="rec302301275" class="r t-rec t-rec_pt_75 t-rec_pb_75" style="padding-top:75px;padding-bottom:75px; " data-record-type="248">  <div class="t220"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div class="t220__textwrapper" style="background-color:#f5f5f5;"> <div style=""> <div field="text" class="t220__text t-text t-text_md ">If you're planning a house party, cook the steaks like a chef from the best restaurant in town. Offering different types of doneness means that you're paying attention to your guests. Surprise everyone by wheeling out your new electric grill.</div> </div> </div> </div> </div> </div> </div> <div id="rec302301276" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Or pack client benefits into bullet points.</div> </div> </div> </div> </div> <div id="rec302301277" class="r t-rec t-rec_pt_45 t-rec_pb_0" style="padding-top:45px;padding-bottom:0px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3936-3030-4331-b664-396363363664/Screenshot_2021-01-1.png"> <img itemprop="image" class="t-img t-width t107__width t-width_9" src="/upload/pages/18713084/tild3936-3030-4331-b664-396363363664__-__empty__screenshot_2021-01-1.png" data-original="https://static.tildacdn.com/tild3936-3030-4331-b664-396363363664/Screenshot_2021-01-1.png" imgfield="img" alt=""> </div> </div> </div> <div id="rec302301278" class="r t-rec t-rec_pt_75 t-rec_pb_0" style="padding-top:75px;padding-bottom:0px; " data-record-type="33">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <h2 class="t017__title t-title t-title_xxs" field="title">Behavioral Psychology in Making the Best Possible Offer<span style="font-weight: 400;"> </span></h2> <div class="t017__descr t-descr t-descr_xs" field="descr"><div style="font-size:20px;" data-customstyle="yes"></div></div> </div> </div> </div> </div> <div id="rec302301279" class="r t-rec t-rec_pt_15 t-rec_pb_90" style="padding-top:15px;padding-bottom:90px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Some salespeople have been applying behavioral psychology for ages. We discussed this with Marina Dorokhina, the head of corporate sales at Skyeng. She doubles as the head of New Business Sales at Google and a business coach.</div> </div> </div> </div> </div> <div id="rec302301280" class="r t-rec t-rec_pt_90 t-rec_pb_90" style="padding-top:90px;padding-bottom:90px;background-color:#f5f5f5; " data-record-type="139" data-bg-color="#f5f5f5">  <div class="t013"> <div class="t-container"> <div class="t-col t-col_2 t013__centeredsection"> <img itemprop="image" class="t013__img t-img" src="/upload/pages/18713084/tild6634-6464-4366-b039-373861643362__-__empty__67844_10152120540118592_38455954_n.jpg" data-original="https://static.tildacdn.com/tild6634-6464-4366-b039-373861643362/67844_10152120540118592_38455954_n.jpg" imgfield="img" data-tu-max-width="320" data-tu-max-height="320" data-tu-cover="c" alt=""> <br> <div class="t013__autor-title t-descr" field="imgtitle">Marina Dorokhina</div> <div class="t013__autor-descr t-descr" field="imgdescr">Head of corporate sales at Skyeng, Head of New Business Sales at Google, Business Coach</div> </div> <div class="t-col t-col_8 "> <div class="t013__text t-text t-text_md" field="text">There are many behavioral models that your offer should take into account. One of them is:<br /><br /><strong>AIDA—Attention, Interest, Desire, Action.</strong><br /><br />In 1898, St Elmo Lewis developed a model in the US that analyzes and measures a customer’s journey from ignorance to purchase. It’s over a century old (!). Surprisingly, it’s still effective and generates business owners millions of dollars today. Currently, we have many interpretations of the model. However, its main components have stayed the same. See some headline examples:<br />"Find out how to earn 1000 dollars per month online starting today!"<br />"Sell your apartment in 1.5 months and earn 10% more."<br />"How to create a landing page in1 hour."<br /><br />One of the most popular expanded models is:<br /><br /><strong>AIDAS—Attention, Interest, Desire, Action, Satisfaction.</strong><br /><br />Every promotional message must attract a potential buyer first. Next, arouse an interest, which will then translate into a desire to own a product or service. Finally, it spurs her to take action—such as making a purchase. Satisfaction means that the buyer, after all these steps, should be happy with the product. A satisfied customer often share their experience with their friends and family. They tend to become a regular client and buy other products.</div> </div> </div> </div> </div> <div id="rec302301281" class="r t-rec t-rec_pt_90 t-rec_pb_0" style="padding-top:90px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">These formulas are scripts that you can use to build a unique selling proposition and guide your page visitors from one selling point to the next.<br /><br />The headings and offers don't always work. Advertising executives and business owners often abuse these structures and users tend to block the information presented to them in this way.</div> </div> </div> </div> </div> <div id="rec302301282" class="r t-rec t-rec_pt_75 t-rec_pb_105" style="padding-top:75px;padding-bottom:105px; " data-record-type="172">  <div class="t158"> <div class="t-container"> <div class="t-row"> <div class="t-col t-col_10 t-prefix_1"> <div class="t158__text t-text" field="text">Sometimes less sensational headings work better. It’s best when they’re related to your client’s life. Relevance grabs the attention.</div> </div> </div> </div> </div> </div> <div id="rec302301283" class="r t-rec t-rec_pt_90 t-rec_pb_90" style="padding-top:90px;padding-bottom:90px;background-color:#f5f5f5; " data-record-type="139" data-bg-color="#f5f5f5">  <div class="t013"> <div class="t-container"> <div class="t-col t-col_2 t013__centeredsection"> <img itemprop="image" class="t013__img t-img" src="/upload/pages/18713084/tild3730-3965-4834-b436-653634363635__-__empty__11659483_911516052225007_6158702948008760815_n.jpg" data-original="https://static.tildacdn.com/tild3730-3965-4834-b436-653634363635/11659483_911516052225007_6158702948008760815_n.jpg" imgfield="img" data-tu-max-width="320" data-tu-max-height="320" data-tu-cover="c" alt=""> <br> <div class="t013__autor-title t-descr" field="imgtitle">Eva Katz,</div> <div class="t013__autor-descr t-descr" field="imgdescr">Managing Partner at the "5 o'click" digital sales agency</div> </div> <div class="t-col t-col_8 "> <div class="t013__text t-text t-text_md" field="text">How do you identify your advantage and understand how you're going to hook and draw the user in? You will have to use testing and different hooks for different target groups.<br /><br />In his book "Contagious," Jonah Berger gives the example of coffee grown in the mountains. All coffee grows in the mountains, but the company in question made that point their main USP (unique selling proposition), the backbone of their offer.<br /><br />In order to answer the question about your advantages and express it correctly, you need to know your audience and the factors that influence it.<br /><br />A young mother cares about her child's health and is really into sustainability. When viewing baby food ads, she's going to keep an eye out for those that highlight the origin of the product and identify themselves as safe and non-GMO. For another mom, the deciding factor may be the price. A third one may be drawn in by the popularity of the product among other children, making her believe that her child will be happy a well.<br /><br />Each audience needs their own text, and the messages on each page need to be separated. Ideally, you'd have to carry out an A/B test or make a dynamic page that adapts to each target audience.</div> </div> </div> </div> </div> <div id="rec302301284" class="r t-rec t-rec_pt_90 t-rec_pb_0" style="padding-top:90px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Let’s continue answering users' questions. Each of them can work on its own or be a part of these formulas.</div> </div> </div> </div> </div> <div id="rec302301285" class="r t-rec t-rec_pt_90 t-rec_pb_30" style="padding-top:90px;padding-bottom:30px; " data-record-type="33">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title"><strong>3. How are you different from your competitors? </strong></div> </div> </div> </div> </div> <div id="rec302301286" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">If you found an unoccupied market niche, then you must be <a href="https://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Competition/dp/1591396190" target="_blank" rel="noreferrer noopener">Chan Kim or Renee Mauborgne</a>, the authors of the book <em>Blue Ocean Strategy:</em> <em>How to Create Uncontested Market Space and Make Competition Irrelevant.</em> They're offering specific instructions for taking the company out of the competitive stress and creating an entirely new business model.<br /><br />Otherwise, your business usually has <strong>two to ten serious competitors.</strong> Your website visitors need to see why they should buy from you and not someone more experienced, more trusted, younger, or trendier.<br /><br />Leave a complete answer for the "About us" section. In your offer, use your most compelling competitive advantage.</div> </div> </div> </div> </div> <div id="rec302301287" class="r t-rec t-rec_pt_75 t-rec_pb_60" style="padding-top:75px;padding-bottom:60px; " data-record-type="248">  <div class="t220"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div class="t220__textwrapper" style="background-color:#f5f5f5;"> <div style=""> <div class="t220__title t-heading t-heading_sm" field="title"><div style="font-size: 32px;" data-customstyle="yes"><span style="font-size: 32px; font-weight: 400;">Example</span></div></div> <div field="text" class="t220__text t-text t-text_md ">You're selling a wedding music band. All such bands play the same cover songs. Why is your band better than the others?<br /><br /><ul><li>"Book one band for the entire event: from the pre-wedding reception to the late-night disco. Save $700 and a whole lot of nerves." The advantage here is that a client won't need to book more than one band. They can have you "wholesale", and for a special rate. A wedding planner is likely to choose you, too—the fewer contractors the fewer contracts, headaches, and costs.</li><li>"You'll be pleasantly surprised when you see a tiny ukulele and electronic cello." Be different by using unusual instruments. Don't forget that people don't just listen to a band, they look at the band members, too.</li><li>"We'll sing in English, French, Portuguese, Russian, and Swahili, without an accent." This is about how professional you are. If you're being booked for an international event, this is your ace card.</li></ul></div> </div> </div> </div> </div> </div> </div> <div id="rec302301288" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild6437-3435-4835-a335-613064626439/Screenshot_2021-01-1.png"> <img itemprop="image" class="t-img t-width t107__width t-width_9" src="/upload/pages/18713084/tild6437-3435-4835-a335-613064626439__-__empty__screenshot_2021-01-1.png" data-original="https://static.tildacdn.com/tild6437-3435-4835-a335-613064626439/Screenshot_2021-01-1.png" imgfield="img" alt=""> </div> </div> </div> <div id="rec302301289" class="r t-rec t-rec_pt_90 t-rec_pb_0" style="padding-top:90px;padding-bottom:0px; " data-record-type="33">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title"><strong>4. How much are your services?</strong></div> </div> </div> </div> </div> <div id="rec302301290" class="r t-rec t-rec_pt_30 t-rec_pb_0" style="padding-top:30px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">You don't need to give the price on the homepage. It's important to create a quick and obvious way to find the price. Your website menu that must stay always visible, needs to have an item called "How much it costs", "Price", or "Price List".<br /><br />To understand if your offer has to include the price or not, test the conversion rates for both options. We'll show you an example of such testing in the second part of this article.<br /><br />Are you announcing the price straight away? Many novice salespeople are not sure whether to say 28 or 27,99 according to Nick Kolenda, an entrepreneur, and <a href="http://www.nickkolenda.com/" target="_blank" rel="noreferrer noopener">a blogger with expertise in the psychology of marketing</a>.<br /><br />Nick bases his research on science, so we have a reason to trust him.<br /><br /><br /><strong>There are four types of prices:</strong></div> </div> </div> </div> </div> <div id="rec302301291" class="r t-rec t-rec_pt_45 t-rec_pb_0" style="padding-top:45px;padding-bottom:0px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">1</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Round prices ($26)</div> </div> </div> </div> </div> </div> </div> <div id="rec302301292" class="r t-rec t-rec_pt_45 t-rec_pb_0" style="padding-top:45px;padding-bottom:0px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">2</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Round prices with zeros ($45.00)</div> </div> </div> </div> </div> </div> </div> <div id="rec302301293" class="r t-rec t-rec_pt_45 t-rec_pb_0" style="padding-top:45px;padding-bottom:0px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">3</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Exact prices ($36,47)</div> </div> </div> </div> </div> </div> </div> <div id="rec302301294" class="r t-rec t-rec_pt_45 t-rec_pb_0" style="padding-top:45px;padding-bottom:0px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">4</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">"Charm" prices ending in 9, 99, or 95 (19,99 or 46,95)</div> </div> </div> </div> </div> </div> </div> <div id="rec302301295" class="r t-rec t-rec_pt_60 t-rec_pb_0" style="padding-top:60px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Never use the second option, extra zeros will only distract. The only place for these numbers is a table with whole numbers. The column will look neater in this case.<br /><br />The Law of the speed of perception affects the first, third, and fourth price types. A round price is faster to process, while an exact price requires more time. Prices ending with 99 or 95 are somewhere in between.</div> </div> </div> </div> </div> <div id="rec309859838" class="r t-rec t-rec_pt_90 t-rec_pb_90" style="padding-top:90px;padding-bottom:90px; " data-record-type="66">  <div class="t058"> <div class="t-container"> <div class="t-row"> <div class="t-col t-col_10 t-prefix_1"> <div class="t058__text-impact t-text-impact t-text-impact_lg" field="text"><div style="font-size: 28px;" data-customstyle="yes"><span style="font-size: 28px;">If your product is “emotional,” then take a shortcut to a buying decision. Indicate a round figure in the cost. The visitor will have less time to find rational excuses.</span></div></div> </div> </div> </div> </div> </div> <div id="rec302301297" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">The law works backward, too. If the purchase is "rational", then customers need more time to think. In this case, the price type increases the thinking time. Potential customers unconsciously compare the time spent thinking over a price with a total time thinking about a purchase and start to believe that they have done well by weighing up the step.<br /><br />Nick Kolenda says that if the price is less than $10, it's better to use a "charming" price. This works for both emotional and rational purchases. The brain counts the difference between $6.99 and $7 as one dollar because we recognize numbers from left to right. $6.99 seems like "six with pennies" to us.</div> </div> </div> </div> </div> <div id="rec302301299" class="r t-rec t-rec_pt_15 t-rec_pb_0" style="padding-top:15px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Kolenda writes that $ 49 isn’t a "charming" price, it’s a rounded price. The same laws apply here regardless. The difference between $ 49 and $ 51 is 2 dollars but the brain sees it as a ten-dollar difference.<br /><br />$ 100 is the threshold, once crossed, it stops having an influence on emotional purchases (if the price is rounded).<br /><br />Kolenda amazes because his tricks are so simple: the bigger the fonts, the more expensive the product seems to a buyer. Read his research <a href="http://www.nickkolenda.com/prices-visual-size/" target="_blank" rel="noreferrer noopener">to learn more</a>.<br /><br />The same laws apply to the length of a price. It’s best to use rounded numbers after $ 100: $ 1599, $ 129, or $ 999. A trick with the price ending in 9 will work just as well as it does for the "charming" prices.<br /><br />This was about emotional buying. With rational purchases, use exact prices with numbers following a comma. Remember the chain: longer price = more time to process = I’m doing everything right, I’m choosing a product with a charming and well-calculated price.</div> </div> </div> </div> </div> <div id="rec302301300" class="r t-rec t-rec_pt_90 t-rec_pb_30" style="padding-top:90px;padding-bottom:30px; " data-record-type="33">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title"><strong>5. I want to know more about the company and its product. Where can I read about it?</strong></div> </div> </div> </div> </div> <div id="rec302301301" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px;background-color:#ffffff; " data-record-type="106" data-bg-color="#ffffff">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Your main menu should always be easily accessible. Even better if it were always visible.<br /><br />Tilda allows you to fix your menu which means the user can go back to it anytime.<br /><br /><strong>How to do it:</strong> In the Settings panel of the block, select "Fixed on scroll".</div> </div> </div> </div> </div> <div id="rec302301303" class="r t-rec" style=" " data-animationappear="off" data-record-type="396">  <style>#rec302301303 .t396__artboard {height:550px;background-color:#ffffff;}#rec302301303 .t396__filter {height:550px;}#rec302301303 .t396__carrier{height:550px;background-position:center center;background-attachment:scroll;background-size:cover;background-repeat:no-repeat;}@media screen and (max-width:1199px) {#rec302301303 .t396__artboard,#rec302301303 .t396__filter,#rec302301303 .t396__carrier {}#rec302301303 .t396__filter {}#rec302301303 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:959px) {#rec302301303 .t396__artboard,#rec302301303 .t396__filter,#rec302301303 .t396__carrier {}#rec302301303 .t396__filter {}#rec302301303 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:639px) {#rec302301303 .t396__artboard,#rec302301303 .t396__filter,#rec302301303 .t396__carrier {height:550px;}#rec302301303 .t396__filter {}#rec302301303 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:479px) {#rec302301303 .t396__artboard,#rec302301303 .t396__filter,#rec302301303 .t396__carrier {}#rec302301303 .t396__filter {}#rec302301303 .t396__carrier {background-attachment:scroll;}}#rec302301303 .tn-elem[data-elem-id="1610989758568"]{z-index:2;top:0px;left:calc(50% - 600px + 160px);width:880px;height:auto;}#rec302301303 .tn-elem[data-elem-id="1610989758568"] .tn-atom{background-position:center center;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {#rec302301303 .tn-elem[data-elem-id="1610989758568"] {top:0px;left:calc(50% - 480px + 40px);height:auto;}}@media screen and (max-width:959px) {#rec302301303 .tn-elem[data-elem-id="1610989758568"] {top:68px;left:calc(50% - 320px + -10px);width:661px;height:auto;}}@media screen and (max-width:639px) {#rec302301303 .tn-elem[data-elem-id="1610989758568"] {top:121px;left:calc(50% - 240px + -6px);width:490px;height:auto;}}@media screen and (max-width:479px) {#rec302301303 .tn-elem[data-elem-id="1610989758568"] {top:172px;left:calc(50% - 160px + -5px);width:330px;height:auto;}}#rec302301303 .tn-elem[data-elem-id="1610990324576"]{z-index:3;top:53px;left:calc(50% - 600px + 192px);width:816px;height:auto;}#rec302301303 .tn-elem[data-elem-id="1610990324576"] .tn-atom {border-radius:5px;background-position:center center;border-color:transparent ;border-style:solid;}#rec302301303 .tn-elem[data-elem-id="1610990324576"] .tn-atom__img {border-radius:5px;}@media screen and (max-width:1199px) {#rec302301303 .tn-elem[data-elem-id="1610990324576"] {top:47px;left:calc(50% - 480px + 72px);height:auto;}}@media screen and (max-width:959px) {#rec302301303 .tn-elem[data-elem-id="1610990324576"] {top:107px;left:calc(50% - 320px + 17px);width:606px;height:auto;}}@media screen and (max-width:639px) {#rec302301303 .tn-elem[data-elem-id="1610990324576"] {top:152px;left:calc(50% - 240px + 16px);width:446px;height:auto;}}@media screen and (max-width:479px) {#rec302301303 .tn-elem[data-elem-id="1610990324576"] {top:195px;left:calc(50% - 160px + 10px);width:296px;height:auto;}}</style> <div class='t396'> <div class="t396__artboard" data-artboard-recid="302301303" data-artboard-screens="320,480,640,960,1200" data-artboard-height="550" data-artboard-valign="center" data-artboard-upscale="grid" data-artboard-height-res-480="550"> <div class="t396__carrier" data-artboard-recid="302301303"></div> <div class="t396__filter" data-artboard-recid="302301303"></div> <div class='t396__elem tn-elem tn-elem__3023013031610989758568' data-elem-id='1610989758568' data-elem-type='image' data-field-top-value="0" data-field-left-value="160" data-field-width-value="880" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-filewidth-value="1680" data-field-fileheight-value="1053" data-field-top-res-320-value="172" data-field-left-res-320-value="-5" data-field-width-res-320-value="330" data-field-top-res-480-value="121" data-field-left-res-480-value="-6" data-field-width-res-480-value="490" data-field-top-res-640-value="68" data-field-left-res-640-value="-10" data-field-width-res-640-value="661" data-field-top-res-960-value="0" data-field-left-res-960-value="40"> <div class='tn-atom'> <img itemprop="image" class='tn-atom__img t-img' data-original='https://static.tildacdn.com/tild3263-3664-4365-b230-613836323236/Screenshot_2021-01-1.png' alt='' imgfield='tn_img_1610989758568' /> </div> </div> <div class='t396__elem tn-elem tn-elem__3023013031610990324576' data-elem-id='1610990324576' data-elem-type='image' data-field-top-value="53" data-field-left-value="192" data-field-width-value="816" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-filewidth-value="800" data-field-fileheight-value="448" data-field-top-res-320-value="195" data-field-left-res-320-value="10" data-field-width-res-320-value="296" data-field-top-res-480-value="152" data-field-left-res-480-value="16" data-field-width-res-480-value="446" data-field-top-res-640-value="107" data-field-left-res-640-value="17" data-field-width-res-640-value="606" data-field-top-res-960-value="47" data-field-left-res-960-value="72"> <div class='tn-atom'> <img itemprop="image" class='tn-atom__img t-img' data-original='https://static.tildacdn.com/tild3439-6434-4232-b538-393239633731/ezgifcom-gif-maker_6.gif' alt='' imgfield='tn_img_1610990324576' /> </div> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t396_init',function() {t396_init('302301303');});});</script>  </div> <div id="rec302301304" class="r t-rec t-rec_pt_105 t-rec_pb_30" style="padding-top:105px;padding-bottom:30px; " data-record-type="33">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title"><strong>6. Who else is working with you?</strong></div> </div> </div> </div> </div> <div id="rec302301305" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Social approval goes a long way. We choose a dentist on our friend’s recommendation. We look for a reputable car garage by reading car forums. We find nail artists in our girlfriends' Instagram stories.<br /><br />As a rule, companies validate their appeal by posting their customers' logos on their websites. It’s the easiest and quickest way to gain trust.</div> </div> </div> </div> </div> <div id="rec302301306" class="r t-rec t-rec_pt_45 t-rec_pb_45" style="padding-top:45px;padding-bottom:45px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild6230-3030-4037-b865-636137383334/Screenshot_2021-02-1.png"> <img itemprop="image" class="t-img t-width t107__width t-width_9" src="/upload/pages/18713084/tild6230-3030-4037-b865-636137383334__-__empty__screenshot_2021-02-1.png" data-original="https://static.tildacdn.com/tild6230-3030-4037-b865-636137383334/Screenshot_2021-02-1.png" imgfield="img" alt=""> <div class="t-container_8"> <div class="t-col t-col_8 t107__title t-text" field="title" itemprop="name"><a href="https://hotwaytrucking.com/" target="_blank">https://hotwaytrucking.com</a></div> </div> </div> </div> </div> <div id="rec302301307" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">However, this isn't the most effective way of showing your customers' approval. Try something different where you use your clients' company name with some additional information useful to a potential client.</div> </div> </div> </div> </div> <div id="rec302301308" class="r t-rec t-rec_pt_75 t-rec_pb_75" style="padding-top:75px;padding-bottom:75px; " data-record-type="248">  <div class="t220"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div class="t220__textwrapper" style="background-color:#f5f5f5;"> <div style=""> <div class="t220__title t-heading t-heading_sm" field="title"><div style="font-size: 32px;" data-customstyle="yes"><span style="font-weight: 400; font-size: 32px;">Example</span></div></div> <div field="text" class="t220__text t-text t-text_md ">We’ve been supplying all ShusiMix restaurants with cod since 2015. This is about a ton of fish, and we know everything about fish.</div> </div> </div> </div> </div> </div> </div> <div id="rec302301309" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Combine your portfolio with the clients' names. A selection of case studies with tangible results works great.<br /><br />See how this works on Tilda:</div> </div> </div> </div> </div> <div id="rec302301310" class="r t-rec t-rec_pt_45 t-rec_pb_45" style="padding-top:45px;padding-bottom:45px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild6365-3338-4236-b533-373834373832/Screenshot_2021-01-1.png"> <img itemprop="image" class="t-img t-width t107__width t-width_9" src="/upload/pages/18713084/tild6365-3338-4236-b533-373834373832__-__empty__screenshot_2021-01-1.png" data-original="https://static.tildacdn.com/tild6365-3338-4236-b533-373834373832/Screenshot_2021-01-1.png" imgfield="img" alt=""> </div> </div> </div> <div id="rec302301311" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">You can also ask your clients to leave a review. Keep their punctuation for a lively flourish.</div> </div> </div> </div> </div> <div id="rec302301312" class="r t-rec t-rec_pt_60 t-rec_pb_45" style="padding-top:60px;padding-bottom:45px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3532-3364-4531-b939-653162626331/Screenshot_2021-02-1.png"> <img itemprop="image" class="t-img t-width t107__width t-width_9" src="/upload/pages/18713084/tild3532-3364-4531-b939-653162626331__-__empty__screenshot_2021-02-1.png" data-original="https://static.tildacdn.com/tild3532-3364-4531-b939-653162626331/Screenshot_2021-02-1.png" imgfield="img" alt=""> <div class="t-container_8"> <div class="t-col t-col_8 t107__title t-text" field="title" itemprop="name"><a href="https://hash-master.io/" target="_blank">https://hash-master.io</a></div> </div> </div> </div> </div> <div id="rec302301313" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">If you’re a social media manager and your company has pages in social networks, adding a Facebook widget, for example, is the most "human" way of adding social proof.<br /><br />To amplify the effect of your contact form, add the reviews after the CTA (call to action) button.</div> </div> </div> </div> </div> <div id="rec302301314" class="r t-rec t-rec_pt_45 t-rec_pb_30" style="padding-top:45px;padding-bottom:30px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3138-3862-4336-b064-333237633361/Screenshot_2021-02-1.png"> <img itemprop="image" class="t-img t-width t107__width t-width_9" src="/upload/pages/18713084/tild3138-3862-4336-b064-333237633361__-__empty__screenshot_2021-02-1.png" data-original="https://static.tildacdn.com/tild3138-3862-4336-b064-333237633361/Screenshot_2021-02-1.png" imgfield="img" alt=""> <div class="t-container_8"> <div class="t-col t-col_8 t107__title t-text" field="title" itemprop="name"><a href="https://hotwaytrucking.com/" target="_blank">https://hotwaytrucking.com</a></div> </div> </div> </div> </div> <div id="rec302301315" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">The tools listed above may not be enough to influence very cautious users.</div> </div> </div> </div> </div> <div id="rec302301316" class="r t-rec t-rec_pt_90 t-rec_pb_30" style="padding-top:90px;padding-bottom:30px; " data-record-type="33">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title"><strong>7. Can you be trusted?</strong></div> </div> </div> </div> </div> <div id="rec302301317" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Add a menu item that links to documentation and quality certificates. Do this if you're selling things like food, medical, beauty, extreme sports, or fitness services that require these documents.<br /><br />Don't publish the screenshots of these documents on the homepage.<br /><br />Publish your complete contact information so you can be easily found in business registers. Include the information about exchanges or returns.</div> </div> </div> </div> </div> <div id="rec302301318" class="r t-rec t-rec_pt_90 t-rec_pb_0" style="padding-top:90px;padding-bottom:0px; " data-record-type="33">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title"><strong>8. Why would my company need this?</strong></div> </div> </div> </div> </div> <div id="rec302301319" class="r t-rec t-rec_pt_45 t-rec_pb_0" style="padding-top:45px;padding-bottom:0px; " data-record-type="33">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <h2 class="t017__title t-title t-title_xxs" field="title"><span style="font-weight: 400;">Attributes of a B2B unique selling offer</span></h2> <div class="t017__descr t-descr t-descr_xs" field="descr"><div style="font-size:20px;" data-customstyle="yes"></div></div> </div> </div> </div> </div> <div id="rec302301320" class="r t-rec t-rec_pt_75 t-rec_pb_105" style="padding-top:75px;padding-bottom:105px; " data-record-type="248">  <div class="t220"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div class="t220__textwrapper" style="background-color:#f5f5f5;"> <div style=""> <div field="text" class="t220__text t-text t-text_md "><strong>B2B</strong>, or business-to-business – sales to organizations and companies.<br /><br /><strong>B2C</strong>, or business-to-consumer — sales to individuals for personal use.</div> </div> </div> </div> </div> </div> </div> <div id="rec302301321" class="r t-rec t-rec_pt_90 t-rec_pb_45" style="padding-top:90px;padding-bottom:45px;background-color:#f5f5f5; " data-record-type="139" data-bg-color="#f5f5f5">  <div class="t013"> <div class="t-container"> <div class="t-col t-col_2 t013__centeredsection"> <img itemprop="image" class="t013__img t-img" src="/upload/pages/18713084/tild3065-6430-4861-b432-306565303135__-__empty__67844_10152120540118592_38455954_n.jpg" data-original="https://static.tildacdn.com/tild3065-6430-4861-b432-306565303135/67844_10152120540118592_38455954_n.jpg" imgfield="img" data-tu-max-width="320" data-tu-max-height="320" data-tu-cover="c" alt=""> <br> <div class="t013__autor-title t-descr" field="imgtitle">Marina Dorokhina </div> <div class="t013__autor-descr t-descr" field="imgdescr">Head of corporate sales at Skyeng, Head of New Business Sales at Google, Business Coach</div> </div> <div class="t-col t-col_8 "> <div class="t013__text t-text t-text_md" field="text">The key difference between B2B and B2C sales is the target audiences we're addressing. However, in copyediting, it's not all so straightforward. Decisions inside organizations are also made by specific individuals acting on their personal motivation. Take into account that each purchase is a person with their needs, pains, and motivation.<br /><br />If you compare sales to sports, then В2С is a sprint, and B2B is a marathon.<br /><br /><br /><strong>What influences the buying decision: 9 differences between the end-user and a business representative:</strong></div> </div> </div> </div> </div> <div id="rec302301322" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px;background-color:#f5f5f5; " data-record-type="218" data-bg-color="#f5f5f5">  <div class="t005"> <div class="t-container"> <div class="t-row"> <div class="t-col t-col_4 t-prefix_2"><div class="t005__text t-text t-text_md" field="text"><div style="line-height: 30px;" data-customstyle="yes"><strong style="font-size: 20px;">Individual</strong><br /><br />1. Personal reasons and tastes drive purchasing decisions.</div></div></div> <div class="t-col t-col_4 "><div class="t005__text t-text t-text_md" field="text2"><strong>Business </strong><br /><br />1. A businessman or an employee doesn't abandon their personal reasons for making a purchase, however, they no longer have personal preferences. Their reasons are connected to the company aims and their job tasks.</div></div> </div> </div> </div> </div> <div id="rec302301323" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px;background-color:#f5f5f5; " data-record-type="218" data-bg-color="#f5f5f5">  <div class="t005"> <div class="t-container"> <div class="t-row"> <div class="t-col t-col_4 t-prefix_2"><div class="t005__text t-text t-text_md" field="text"><div style="line-height: 30px;" data-customstyle="yes">2. A purchase decision can be both rational and emotional, depending on the personal needs of the buyer.</div></div></div> <div class="t-col t-col_4 "><div class="t005__text t-text t-text_md" field="text2">2. Meeting the needs of the organization is the main aim. Making a decision is more difficult because the risks are higher. An employee is responsible for making a business decision for the entire company, not meeting their personal need.</div></div> </div> </div> </div> </div> <div id="rec302301324" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px;background-color:#f5f5f5; " data-record-type="218" data-bg-color="#f5f5f5">  <div class="t005"> <div class="t-container"> <div class="t-row"> <div class="t-col t-col_4 t-prefix_2"><div class="t005__text t-text t-text_md" field="text"><div style="line-height: 30px;" data-customstyle="yes">3. Being impulsive and emotional affects the purchase decision.</div></div></div> <div class="t-col t-col_4 "><div class="t005__text t-text t-text_md" field="text2">3. Rational motives, logic, facts, and figures are key.</div></div> </div> </div> </div> </div> <div id="rec302301325" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px;background-color:#f5f5f5; " data-record-type="218" data-bg-color="#f5f5f5">  <div class="t005"> <div class="t-container"> <div class="t-row"> <div class="t-col t-col_4 t-prefix_2"><div class="t005__text t-text t-text_md" field="text"><div style="line-height: 30px;" data-customstyle="yes">4. Relatively low price is a positive step towards making a purchase.</div></div></div> <div class="t-col t-col_4 "><div class="t005__text t-text t-text_md" field="text2">4. A business purchase typically costs more—usually, it’s a package of services or wholesale purchase. The numbers on the invoice are so high they almost look frightening.</div></div> </div> </div> </div> </div> <div id="rec302301326" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px;background-color:#f5f5f5; " data-record-type="218" data-bg-color="#f5f5f5">  <div class="t005"> <div class="t-container"> <div class="t-row"> <div class="t-col t-col_4 t-prefix_2"><div class="t005__text t-text t-text_md" field="text"><div style="line-height: 30px;" data-customstyle="yes">5. The user makes their own decision regarding the purchase, and they don’t need much time.</div></div></div> <div class="t-col t-col_4 "><div class="t005__text t-text t-text_md" field="text2">5. This is a group decision—it takes a lot of time.</div></div> </div> </div> </div> </div> <div id="rec302301327" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px;background-color:#f5f5f5; " data-record-type="218" data-bg-color="#f5f5f5">  <div class="t005"> <div class="t-container"> <div class="t-row"> <div class="t-col t-col_4 t-prefix_2"><div class="t005__text t-text t-text_md" field="text"><div style="line-height: 30px;" data-customstyle="yes">6. End buyers don’t have expertise with a particular product or service.</div></div></div> <div class="t-col t-col_4 "><div class="t005__text t-text t-text_md" field="text2">6. Professional buyers and experts take part in business purchasing decisions.</div></div> </div> </div> </div> </div> <div id="rec302301328" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px;background-color:#f5f5f5; " data-record-type="218" data-bg-color="#f5f5f5">  <div class="t005"> <div class="t-container"> <div class="t-row"> <div class="t-col t-col_4 t-prefix_2"><div class="t005__text t-text t-text_md" field="text"><div style="line-height: 30px;" data-customstyle="yes">7. Friends and relatives' recommendations and social approval of a product are important to an individual user.</div></div></div> <div class="t-col t-col_4 "><div class="t005__text t-text t-text_md" field="text2">7. Just like a user, the business also looks for reviews from other companies. A supplier’s industry experience will be most important.</div></div> </div> </div> </div> </div> <div id="rec302301329" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px;background-color:#f5f5f5; " data-record-type="218" data-bg-color="#f5f5f5">  <div class="t005"> <div class="t-container"> <div class="t-row"> <div class="t-col t-col_4 t-prefix_2"><div class="t005__text t-text t-text_md" field="text"><div style="line-height: 30px;" data-customstyle="yes">8. Because an individual’s purchase is a quick decision, they need a fast answer from the buyer, i.e. "strike while the client is hot".</div></div></div> <div class="t-col t-col_4 "><div class="t005__text t-text t-text_md" field="text2">8. A company representative will take a long time choosing between suppliers. Efficiency is important results but substantiating their business decision is much more important.</div></div> </div> </div> </div> </div> <div id="rec302301330" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px;background-color:#f5f5f5; " data-record-type="218" data-bg-color="#f5f5f5">  <div class="t005"> <div class="t-container"> <div class="t-row"> <div class="t-col t-col_4 t-prefix_2"><div class="t005__text t-text t-text_md" field="text"><div style="line-height: 30px;" data-customstyle="yes"><span style="line-height: 28px;">9. An individual can be influenced by mass communications via social media posts in groups or direct advertising.</span></div></div></div> <div class="t-col t-col_4 "><div class="t005__text t-text t-text_md" field="text2">9. In business, an individual approach is important—direct sales, lobbying, face-to-face meetings, and consultations. Company employees appreciate personal feedback.</div></div> </div> </div> </div> </div> <div id="rec302301331" class="r t-rec t-rec_pt_15 t-rec_pb_90" style="padding-top:15px;padding-bottom:90px;background-color:#f5f5f5; " data-record-type="106" data-bg-color="#f5f5f5">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Give your target audience exactly what they need.<br /><br />Here’s another tip: What seems amazing to a seller or a landing page designer may not seem too exciting to a buyer. Every option must be tested on your target audience.</div> </div> </div> </div> </div> <div id="rec302301332" class="r t-rec t-rec_pt_90 t-rec_pb_0" style="padding-top:90px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">There's no all-encompassing scenario or a perfect selling offer. A company that wants to increase its website's conversion rate must understand why people need its services.<br /><br />A company that knows what its clients want can offer them different offer options. We're not talking about dynamic pages that appear depending on SEO requests but testing a target page from a usability point of view.</div> </div> </div> </div> </div> <div id="rec302301365" class="r t-rec t-rec_pt_135 t-rec_pb_15" style="padding-top:135px;padding-bottom:15px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3835-3933-4063-b363-356265663736/03.png"> <img itemprop="image" class="t-img t-width t107__width t-width_7" src="/upload/pages/18713084/tild3835-3933-4063-b363-356265663736__-__empty__03.png" data-original="https://static.tildacdn.com/tild3835-3933-4063-b363-356265663736/03.png" imgfield="img" alt=""> </div> </div> </div> <div id="rec302301366" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-animationappear="off" data-record-type="255">  <div class="t225"> <div class="t-container t-align_center"> <div class="t-col t-col_10 t-prefix_1"> <h2 class="t225__title t-title t-title_md" field="title">Summary: 12 Steps to a Great Unique Selling Proposition</h2> <div class="t225__descr t-descr t-descr_xxl" field="descr"><div style="font-family:Georgia;" data-customstyle="yes"></div></div> </div> </div> </div> <style> #rec302301366 .t225__uptitle{text-transform:uppercase;}</style> </div> <div id="rec302301367" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-animationappear="off" data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><span style="font-size: 24px;">There’re many theories, scenarios, formulas, and schemes for creating a perfect business proposition. Study all of them and find similarities and differences. Then think about why people need your business. Once you answer this question, you’re ready to create something extraordinary.</span></div> </div> </div> </div> </div> <div id="rec302301368" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Let’s sum up everything we’ve learned in one final checklist:</div> </div> </div> </div> </div> <div id="rec302301369" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">1</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Identify your competitive advantages.</div> </div> </div> </div> </div> </div> </div> <div id="rec302301370" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">2</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Define your target audience.</div> </div> </div> </div> </div> </div> </div> <div id="rec302301371" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">3</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Write a relevant headline.</div> </div> </div> </div> </div> </div> </div> <div id="rec302301372" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">4</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Add a good image.</div> </div> </div> </div> </div> </div> </div> <div id="rec302301373" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">5</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Talk about the values you bring to your client—constantly.</div> </div> </div> </div> </div> </div> </div> <div id="rec302301374" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">6</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Apply the AIDA formula—Attention, Interest, Desire, Action—mindfully.</div> </div> </div> </div> </div> </div> </div> <div id="rec302301375" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">7</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Work on pricing your product.</div> </div> </div> </div> </div> </div> </div> <div id="rec302301376" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">8</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Create convenient navigation.</div> </div> </div> </div> </div> </div> </div> <div id="rec302301377" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">9</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Showcase your existing clients and share what they think about working with you.</div> </div> </div> </div> </div> </div> </div> <div id="rec302301378" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">10</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">If you're selling business-to-business, re-write your offer to match the companies' business goals.</div> </div> </div> </div> </div> </div> </div> <div id="rec302301379" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">11</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Try to improve every detail of your offer.</div> </div> </div> </div> </div> </div> </div> <div id="rec302301380" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">12</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Don't be afraid to run a test and realize that you've failed this stage. Go over the text once again, re-write, keep testing.</div> </div> </div> </div> </div> </div> </div> <div id="rec302301381" class="r t-rec t-rec_pt_60 t-rec_pb_0" style="padding-top:60px;padding-bottom:0px; " data-record-type="219">  <div class="t191"> <div class="t-align_center"> <hr class="t-divider t191__line t-width t-width_2" style="background-color:#000000;opacity:0.2;"> </div> </div> </div> <div id="rec302301382" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-animationappear="off" data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><div style="text-align: center; font-size: 16px;" data-customstyle="yes"><span style="font-size: 16px;">Text: Anna Antropova</span><br /><span style="font-size: 16px;">Illustrations and design: Julia Zass</span></div></div> </div> </div> </div> </div> <div id="rec302301383" class="r t-rec t-rec_pt_90 t-rec_pb_0" style="padding-top:90px;padding-bottom:0px; " data-animationappear="off" data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><div style="text-align: center; font-size: 16px;" data-customstyle="yes"><span style="font-size: 16px;">If you enjoyed reading this article, please share it with your friends. Thank you!</span></div></div> </div> </div> </div> </div> <div id="rec302301384" class="r t-rec t-rec_pt_30 t-rec_pb_135" style="padding-top:30px;padding-bottom:135px; " data-animationappear="off" data-record-type="151"> <div class="t-container_100 t014" style=""> <div style="position: relative; right: 50%; float: right;"> <div style="position: relative; z-index: 1; right: -50%;" class="t014__circle-xxl "> <script type="text/javascript" src="https://static.tildacdn.com/js/ya-share.js" charset="utf-8" async="async"></script> <div class="ya-share2" data-access-token:facebook="" data-yashareL10n="en" data-services="facebook,twitter" data-counter=""></div> </div> </div> </div> </div> <div id="rec302301385" class="r t-rec t-rec_pt_120 t-rec_pb_75" style="padding-top:120px;padding-bottom:75px;background-color:#f0f0f0; " data-animationappear="off" data-record-type="33" data-bg-color="#f0f0f0">  <div class="t017"> <div class="t-container t-align_center"> <div class="t-col t-col_10 t-prefix_1"> <div class="t017__title t-title t-title_xxs" field="title">Read also:</div> </div> </div> </div> </div> <div id="rec302301386" class="r t-rec t-rec_pt_0 t-rec_pb_165" style="padding-top:0px;padding-bottom:165px;background-color:#f0f0f0; " data-animationappear="off" data-record-type="404" data-bg-color="#f0f0f0">   <div class="t404" data-show-count="8"> <div class="t-container"> <div class="t404__col t-col t-col_3 t-align_left "> <a class="t404__link" href="/en/articles-navigation"> <div class="t404__imgbox"> <div class="t404__img t-bgimg" data-original="https://static.tildacdn.com/tild6261-6635-4335-b132-353731313137/Tilda_Education.svg" style="background-image: url('https://static.tildacdn.com/tild6261-6635-4335-b132-353731313137/Tilda_Education.svg');"></div> <div class="t404__separator"></div> </div> <div class="t404__textwrapper "> <div class="t404__title t-heading t-heading_xs">How To Improve Your Website Navigation</div> </div> </a> </div> <div class="t404__col t-col t-col_3 t-align_left "> <a class="t404__link" href="/en/articles-10-rules-of-storytelling"> <div class="t404__imgbox"> <div class="t404__img t-bgimg" data-original="https://static.tildacdn.com/tild3837-3039-4033-b135-393964353935/Group_1462.png" style="background-image: url('/upload/pages/18713084/tild3837-3039-4033-b135-393964353935__-__resizeb__20x__group_1462.png');"></div> <div class="t404__separator"></div> </div> <div class="t404__textwrapper "> <div class="t404__title t-heading t-heading_xs">10 Rules Of Digital Storytelling</div> </div> </a> </div> <div class="t404__col t-col t-col_3 t-align_left "> <a class="t404__link" href="/en/how-to-build-website"> <div class="t404__imgbox"> <div class="t404__img t-bgimg" data-original="https://static.tildacdn.com/tild6437-3037-4639-a463-613432666534/Frame_6.png" style="background-image: url('/upload/pages/18713084/tild6437-3037-4639-a463-613432666534__-__resizeb__20x__frame_6.png');"></div> <div class="t404__separator"></div> </div> <div class="t404__textwrapper "> <div class="t404__title t-heading t-heading_xs">How To Make a Website. Step-by-Step Guide</div> </div> </a> </div> <div class="t404__col t-col t-col_3 t-align_left "> <a class="t404__link" href="/en/articles-seo"> <div class="t404__imgbox"> <div class="t404__img t-bgimg" data-original="https://static.tildacdn.com/tild3339-6263-4262-b131-393563343834/Tilda_Education-2_1.png" style="background-image: url('/upload/pages/18713084/tild3339-6263-4262-b131-393563343834__-__resizeb__20x__tilda_education-2_1.png');"></div> <div class="t404__separator"></div> </div> <div class="t404__textwrapper "> <div class="t404__title t-heading t-heading_xs">How To Boost Your Tilda Website SEO Ranking</div> </div> </a> </div> </div><div class="t-container"> </div> </div> <script>t_onReady(function() {var rec=document.getElementById('rec302301386');if(rec) {t_onFuncLoad('t404_unifyHeights',function() {t404_unifyHeights('302301386');window.addEventListener('resize',t_throttle(function() {t404_unifyHeights('302301386');},200));});if(typeof jQuery!=='undefined') {$('.t404').on('displayChanged',function() {t404_unifyHeights('302301386');});} else if(rec.querySelector('.t404')) {rec.querySelector('.t404').addEventListener('displayChanged',function() {t_onFuncLoad('t404_unifyHeights',function() {t404_unifyHeights('302301386');});});} window.onload=function() {t404_unifyHeights('302301386');};}});</script> <script>t_onReady(function() {t_onFuncLoad('t404_showMore',function() {t404_showMore('302301386');});});</script> <style> #rec302301386 .t404__title{font-size:20px;font-weight:600;}</style> </div> <div id="rec556948170" class="r t-rec" style=" " data-animationappear="off" data-record-type="694">  <style>#rec556948170 .t694__table{height:28vw;}@media screen and (max-width:768px){#rec556948170 .t694__table{height:56vw;}}</style> <div class="t694" data-tile-ratio="0.56"> <div class="t694__container t-card__container"> <div class="t694__row"> <div class="t694__col t-cell t-cell_50 t-align_center "> <div class="t694__table"> <div class="t694__cell t-card__col t-align_center t-valign_middle"> <div class="t694__bg t694__animation_fast t-bgimg" data-original="https://static.tildacdn.com/tild6632-3435-4963-a331-316664373261/Frame_71_1.png" bgimgfield="li_img__1513695601022" style="background-image:url('/upload/pages/18713084/tild6632-3435-4963-a331-316664373261__-__resizeb__20x__frame_71_1.png');" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild6632-3435-4963-a331-316664373261/Frame_71_1.png"> </div> <div class="t694__overlay t694__animation_fast" style="background-image: -moz-linear-gradient(top, rgba(0,0,0,0.5), rgba(0,0,0,0.3)); background-image: -webkit-linear-gradient(top, rgba(0,0,0,0.5), rgba(0,0,0,0.3)); background-image: -o-linear-gradient(top, rgba(0,0,0,0.5), rgba(0,0,0,0.3)); background-image: -ms-linear-gradient(top, rgba(0,0,0,0.5), rgba(0,0,0,0.3));"></div> <div class="t694__textwrapper t694__animation_fast t694__textwrapper_animated"> <div class="t694__textwrapper__content"> <div class="t694__inner-wrapper t694__inner-wrapper_animated-btn"> <div class="t-card__title t-title t-title_xxs" field="li_title__1513695601022"> <a href="http://tilda.education/en/landing-page-course" class="t-card__link" id="cardtitle1_556948170" aria-labelledby="cardtitle1_556948170 cardbtn1_556948170"> How to Build a Landing Page </a> </div> <div class="t-card__descr t-descr t-descr_xs" field="li_text__1513695601022"> Free coursebook on how to design, set up, and run <br />high-conversion landing pages </div> <style> #rec556948170 .t-card__title{font-weight:500;}</style> </div> <div class="t694__button-container t694__button_show-hover"> <div class="t-card__btn-wrapper"> <div class="t-card__btn t-btn t-btn_sm" id="cardbtn1_556948170" style="color:#000000;background-color:#ffffff;border-radius:30px; -moz-border-radius:30px; -webkit-border-radius:30px;" data-field="li_buttontitle__1513695601022" aria-hidden="true" data-buttonfieldset="li_button" data-lid="1513695601022"> Learn more </div> </div> </div> </div> </div> </div> </div> </div> <div class="t694__col t-cell t-cell_50 t-align_center "> <div class="t694__table"> <div class="t694__cell t-card__col t-align_center t-valign_middle"> <div class="t694__bg t694__animation_fast t-bgimg" data-original="https://static.tildacdn.com/tild3732-3762-4536-b031-306364353633/tilda_web_marketing1.jpeg" bgimgfield="li_img__1495528759247" style="background-image:url('/upload/pages/18713084/tild3732-3762-4536-b031-306364353633__-__resizeb__20x__tilda_web_marketing1.jpeg');" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3732-3762-4536-b031-306364353633/tilda_web_marketing1.jpeg"> </div> <div class="t694__overlay t694__animation_fast" style="background-image: -moz-linear-gradient(top, rgba(0,0,0,0.5), rgba(0,0,0,0.3)); background-image: -webkit-linear-gradient(top, rgba(0,0,0,0.5), rgba(0,0,0,0.3)); background-image: -o-linear-gradient(top, rgba(0,0,0,0.5), rgba(0,0,0,0.3)); background-image: -ms-linear-gradient(top, rgba(0,0,0,0.5), rgba(0,0,0,0.3));"></div> <div class="t694__textwrapper t694__animation_fast t694__textwrapper_animated"> <div class="t694__textwrapper__content"> <div class="t694__inner-wrapper t694__inner-wrapper_animated-btn"> <div class="t-card__title t-title t-title_xxs" field="li_title__1495528759247"> <a href="https://tilda.education/en/digital-marketing-course" class="t-card__link" id="cardtitle2_556948170" aria-labelledby="cardtitle2_556948170 cardbtn2_556948170"> Digital Marketing Course </a> </div> <div class="t-card__descr t-descr t-descr_xs" field="li_text__1495528759247"> <p style="text-align: center;">All the essentials to effectively promote a website</p> </div> <style> #rec556948170 .t-card__title{font-weight:500;}</style> </div> <div class="t694__button-container t694__button_show-hover"> <div class="t-card__btn-wrapper"> <div class="t-card__btn t-btn t-btn_sm" id="cardbtn2_556948170" style="color:#000000;background-color:#ffffff;border-radius:30px; -moz-border-radius:30px; -webkit-border-radius:30px;" data-field="li_buttontitle__1495528759247" aria-hidden="true" data-buttonfieldset="li_button" data-lid="1495528759247"> Explore </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t694_init',function() {t694_init('556948170');});});</script> </div> </div> <div style="clear: both;"></div>  <div id="allrecords_footer" itemprop="description" class="t-records_footer" data-hook="blocks-collection-content-node" data-tilda-project-id="3379564" data-tilda-page-id="42660986" data-tilda-page-alias="footer" data-tilda-formskey="6f20e8cab9363ca37fab290c70306272" data-tilda-lazy="yes" data-tilda-root-zone="one" data-tilda-project-headcode="yes"> <div id="rec744633993" class="r t-rec t-rec_pt_75 t-rec_pt-res-480_60 t-rec_pb_60" style="padding-top:75px;padding-bottom:60px;background-color:#232323; " data-animationappear="off" data-record-type="396" data-bg-color="#232323">  <style>#rec744633993 .t396__artboard {height:560px;background-color:#232323;}#rec744633993 .t396__filter {height:560px;}#rec744633993 .t396__carrier{height:560px;background-position:center center;background-attachment:scroll;background-size:cover;background-repeat:no-repeat;}@media screen and (max-width:1199px) {#rec744633993 .t396__artboard,#rec744633993 .t396__filter,#rec744633993 .t396__carrier {height:500px;}#rec744633993 .t396__filter {}#rec744633993 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:959px) {#rec744633993 .t396__artboard,#rec744633993 .t396__filter,#rec744633993 .t396__carrier {height:700px;}#rec744633993 .t396__filter {}#rec744633993 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:639px) {#rec744633993 .t396__artboard,#rec744633993 .t396__filter,#rec744633993 .t396__carrier {height:700px;}#rec744633993 .t396__filter {}#rec744633993 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:479px) {#rec744633993 .t396__artboard,#rec744633993 .t396__filter,#rec744633993 .t396__carrier {height:711px;}#rec744633993 .t396__filter {}#rec744633993 .t396__carrier {background-attachment:scroll;}}#rec744633993 .tn-elem[data-elem-id="1697035553534"]{color:#ffffff;z-index:4;top:56px;left:calc(50% - 600px + 20px);width:199px;height:auto;}#rec744633993 .tn-elem[data-elem-id="1697035553534"] .tn-atom{color:#ffffff;font-size:14px;font-family:'TildaSans',Arial,sans-serif;line-height:1.1;font-weight:300;background-position:center center;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {#rec744633993 .tn-elem[data-elem-id="1697035553534"] {top:49px;left:calc(50% - 480px + 10px);width:189px;height:auto;}#rec744633993 .tn-elem[data-elem-id="1697035553534"] .tn-atom{font-size:12px;line-height:1.1;}}@media screen and (max-width:959px) {#rec744633993 .tn-elem[data-elem-id="1697035553534"] {top:47px;left:calc(50% - 320px + 90px);width:189px;height:auto;}}@media screen and (max-width:639px) {#rec744633993 .tn-elem[data-elem-id="1697035553534"] {top:47px;left:calc(50% - 240px + 10px);height:auto;}}@media screen and (max-width:479px) {#rec744633993 .tn-elem[data-elem-id="1697035553534"] {top:51px;left:calc(50% - 160px + 10px);width:134px;height:auto;}#rec744633993 .tn-elem[data-elem-id="1697035553534"] .tn-atom{font-size:12px;}}#rec744633993 .tn-elem[data-elem-id="1697035035883"]{color:#ffffff;z-index:5;top:6px;left:calc(50% - 600px + 20px);width:177px;height:auto;}#rec744633993 .tn-elem[data-elem-id="1697035035883"] .tn-atom{color:#ffffff;font-size:16px;font-family:'TildaSans',Arial,sans-serif;line-height:1.55;font-weight:500;letter-spacing:1.5px;text-transform:uppercase;opacity:0.3;background-position:center center;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {#rec744633993 .tn-elem[data-elem-id="1697035035883"] {top:5px;left:calc(50% - 480px + 10px);width:202px;height:auto;}#rec744633993 .tn-elem[data-elem-id="1697035035883"] .tn-atom{font-size:14px;}}@media screen and (max-width:959px) {#rec744633993 .tn-elem[data-elem-id="1697035035883"] {top:5px;left:calc(50% - 320px + 91px);width:225px;height:auto;}}@media screen and (max-width:639px) {#rec744633993 .tn-elem[data-elem-id="1697035035883"] {top:5px;left:calc(50% - 240px + 10px);height:auto;}}@media screen and (max-width:479px) {#rec744633993 .tn-elem[data-elem-id="1697035035883"] {top:7px;left:calc(50% - 160px + 10px);width:135px;height:auto;}#rec744633993 .tn-elem[data-elem-id="1697035035883"] .tn-atom{font-size:12px;}}#rec744633993 .tn-elem[data-elem-id="1697035553534"]{color:#ffffff;z-index:4;top:56px;left:calc(50% - 600px + 20px);width:199px;height:auto;}#rec744633993 .tn-elem[data-elem-id="1697035553534"] .tn-atom{color:#ffffff;font-size:14px;font-family:'TildaSans',Arial,sans-serif;line-height:1.1;font-weight:300;background-position:center center;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {#rec744633993 .tn-elem[data-elem-id="1697035553534"] {top:49px;left:calc(50% - 480px + 10px);width:189px;height:auto;}#rec744633993 .tn-elem[data-elem-id="1697035553534"] .tn-atom{font-size:12px;line-height:1.1;}}@media screen and (max-width:959px) {#rec744633993 .tn-elem[data-elem-id="1697035553534"] {top:47px;left:calc(50% - 320px + 90px);width:189px;height:auto;}}@media screen and (max-width:639px) {#rec744633993 .tn-elem[data-elem-id="1697035553534"] {top:47px;left:calc(50% - 240px + 10px);height:auto;}}@media screen and (max-width:479px) {#rec744633993 .tn-elem[data-elem-id="1697035553534"] {top:51px;left:calc(50% - 160px + 10px);width:134px;height:auto;}#rec744633993 .tn-elem[data-elem-id="1697035553534"] .tn-atom{font-size:12px;}}#rec744633993 .tn-elem[data-elem-id="1697035035883"]{color:#ffffff;z-index:5;top:6px;left:calc(50% - 600px + 20px);width:177px;height:auto;}#rec744633993 .tn-elem[data-elem-id="1697035035883"] .tn-atom{color:#ffffff;font-size:16px;font-family:'TildaSans',Arial,sans-serif;line-height:1.55;font-weight:500;letter-spacing:1.5px;text-transform:uppercase;opacity:0.3;background-position:center center;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {#rec744633993 .tn-elem[data-elem-id="1697035035883"] {top:5px;left:calc(50% - 480px + 10px);width:202px;height:auto;}#rec744633993 .tn-elem[data-elem-id="1697035035883"] .tn-atom{font-size:14px;}}@media screen and (max-width:959px) {#rec744633993 .tn-elem[data-elem-id="1697035035883"] {top:5px;left:calc(50% - 320px + 91px);width:225px;height:auto;}}@media screen and (max-width:639px) {#rec744633993 .tn-elem[data-elem-id="1697035035883"] {top:5px;left:calc(50% - 240px + 10px);height:auto;}}@media screen and (max-width:479px) {#rec744633993 .tn-elem[data-elem-id="1697035035883"] {top:7px;left:calc(50% - 160px + 10px);width:135px;height:auto;}#rec744633993 .tn-elem[data-elem-id="1697035035883"] .tn-atom{font-size:12px;}}#rec744633993 .tn-elem[data-elem-id="1653257897600"]{color:#ffffff;z-index:7;top:56px;left:calc(50% - 600px + 319px);width:240px;height:auto;}#rec744633993 .tn-elem[data-elem-id="1653257897600"] .tn-atom{color:#ffffff;font-size:14px;font-family:'TildaSans',Arial,sans-serif;line-height:1.1;font-weight:300;background-position:center center;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {#rec744633993 .tn-elem[data-elem-id="1653257897600"] {top:49px;left:calc(50% - 480px + 250px);width:188px;height:auto;}#rec744633993 .tn-elem[data-elem-id="1653257897600"] .tn-atom{font-size:12px;line-height:1.1;}}@media screen and (max-width:959px) {#rec744633993 .tn-elem[data-elem-id="1653257897600"] {top:264px;left:calc(50% - 320px + 90px);height:auto;}}@media screen and (max-width:639px) {#rec744633993 .tn-elem[data-elem-id="1653257897600"] {top:264px;left:calc(50% - 240px + 10px);height:auto;}}@media screen and (max-width:479px) {#rec744633993 .tn-elem[data-elem-id="1653257897600"] {top:270px;left:calc(50% - 160px + 10px);width:152px;height:auto;}#rec744633993 .tn-elem[data-elem-id="1653257897600"] .tn-atom{font-size:12px;}}#rec744633993 .tn-elem[data-elem-id="1653658890094"]{color:#ffffff;z-index:8;top:6px;left:calc(50% - 600px + 319px);width:267px;height:auto;}#rec744633993 .tn-elem[data-elem-id="1653658890094"] .tn-atom{color:#ffffff;font-size:16px;font-family:'TildaSans',Arial,sans-serif;line-height:1.55;font-weight:500;letter-spacing:1.5px;text-transform:uppercase;opacity:0.3;background-position:center center;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {#rec744633993 .tn-elem[data-elem-id="1653658890094"] {top:5px;left:calc(50% - 480px + 250px);width:229px;height:auto;}#rec744633993 .tn-elem[data-elem-id="1653658890094"] .tn-atom{font-size:14px;}}@media screen and (max-width:959px) {#rec744633993 .tn-elem[data-elem-id="1653658890094"] {top:222px;left:calc(50% - 320px + 90px);height:auto;}}@media screen and (max-width:639px) {#rec744633993 .tn-elem[data-elem-id="1653658890094"] {top:222px;left:calc(50% - 240px + 10px);height:auto;}}@media screen and (max-width:479px) {#rec744633993 .tn-elem[data-elem-id="1653658890094"] {top:226px;left:calc(50% - 160px + 10px);width:142px;height:auto;}#rec744633993 .tn-elem[data-elem-id="1653658890094"] .tn-atom{font-size:12px;}}#rec744633993 .tn-elem[data-elem-id="1653257897600"]{color:#ffffff;z-index:7;top:56px;left:calc(50% - 600px + 319px);width:240px;height:auto;}#rec744633993 .tn-elem[data-elem-id="1653257897600"] .tn-atom{color:#ffffff;font-size:14px;font-family:'TildaSans',Arial,sans-serif;line-height:1.1;font-weight:300;background-position:center center;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {#rec744633993 .tn-elem[data-elem-id="1653257897600"] {top:49px;left:calc(50% - 480px + 250px);width:188px;height:auto;}#rec744633993 .tn-elem[data-elem-id="1653257897600"] .tn-atom{font-size:12px;line-height:1.1;}}@media screen and (max-width:959px) {#rec744633993 .tn-elem[data-elem-id="1653257897600"] {top:264px;left:calc(50% - 320px + 90px);height:auto;}}@media screen and (max-width:639px) {#rec744633993 .tn-elem[data-elem-id="1653257897600"] {top:264px;left:calc(50% - 240px + 10px);height:auto;}}@media screen and (max-width:479px) {#rec744633993 .tn-elem[data-elem-id="1653257897600"] {top:270px;left:calc(50% - 160px + 10px);width:152px;height:auto;}#rec744633993 .tn-elem[data-elem-id="1653257897600"] .tn-atom{font-size:12px;}}#rec744633993 .tn-elem[data-elem-id="1653658890094"]{color:#ffffff;z-index:8;top:6px;left:calc(50% - 600px + 319px);width:267px;height:auto;}#rec744633993 .tn-elem[data-elem-id="1653658890094"] .tn-atom{color:#ffffff;font-size:16px;font-family:'TildaSans',Arial,sans-serif;line-height:1.55;font-weight:500;letter-spacing:1.5px;text-transform:uppercase;opacity:0.3;background-position:center center;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {#rec744633993 .tn-elem[data-elem-id="1653658890094"] {top:5px;left:calc(50% - 480px + 250px);width:229px;height:auto;}#rec744633993 .tn-elem[data-elem-id="1653658890094"] .tn-atom{font-size:14px;}}@media screen and (max-width:959px) {#rec744633993 .tn-elem[data-elem-id="1653658890094"] {top:222px;left:calc(50% - 320px + 90px);height:auto;}}@media screen and (max-width:639px) {#rec744633993 .tn-elem[data-elem-id="1653658890094"] {top:222px;left:calc(50% - 240px + 10px);height:auto;}}@media screen and (max-width:479px) {#rec744633993 .tn-elem[data-elem-id="1653658890094"] {top:226px;left:calc(50% - 160px + 10px);width:142px;height:auto;}#rec744633993 .tn-elem[data-elem-id="1653658890094"] .tn-atom{font-size:12px;}}#rec744633993 .tn-elem[data-elem-id="1707213006953"]{color:#ffffff;z-index:10;top:57px;left:calc(50% - 600px + 919px);width:201px;height:auto;}#rec744633993 .tn-elem[data-elem-id="1707213006953"] .tn-atom{color:#ffffff;font-size:14px;font-family:'TildaSans',Arial,sans-serif;line-height:1.1;font-weight:300;background-position:center center;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {#rec744633993 .tn-elem[data-elem-id="1707213006953"] {top:49px;left:calc(50% - 480px + 730px);width:206px;height:auto;}#rec744633993 .tn-elem[data-elem-id="1707213006953"] .tn-atom{font-size:12px;line-height:1.1;}}@media screen and (max-width:959px) {#rec744633993 .tn-elem[data-elem-id="1707213006953"] {top:472px;left:calc(50% - 320px + 331px);height:auto;}}@media screen and (max-width:639px) {#rec744633993 .tn-elem[data-elem-id="1707213006953"] {top:467px;left:calc(50% - 240px + 251px);height:auto;}}@media screen and (max-width:479px) {#rec744633993 .tn-elem[data-elem-id="1707213006953"] {top:504px;left:calc(50% - 160px + 171px);width:140px;height:auto;}#rec744633993 .tn-elem[data-elem-id="1707213006953"] .tn-atom{font-size:12px;}}#rec744633993 .tn-elem[data-elem-id="1707213006958"]{color:#ffffff;z-index:11;top:6px;left:calc(50% - 600px + 919px);width:205px;height:auto;}#rec744633993 .tn-elem[data-elem-id="1707213006958"] .tn-atom{color:#ffffff;font-size:16px;font-family:'TildaSans',Arial,sans-serif;line-height:1.55;font-weight:500;letter-spacing:1.5px;text-transform:uppercase;opacity:0.3;background-position:center center;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {#rec744633993 .tn-elem[data-elem-id="1707213006958"] {top:5px;left:calc(50% - 480px + 730px);height:auto;}#rec744633993 .tn-elem[data-elem-id="1707213006958"] .tn-atom{font-size:14px;}}@media screen and (max-width:959px) {#rec744633993 .tn-elem[data-elem-id="1707213006958"] {top:430px;left:calc(50% - 320px + 331px);height:auto;}}@media screen and (max-width:639px) {#rec744633993 .tn-elem[data-elem-id="1707213006958"] {top:425px;left:calc(50% - 240px + 251px);height:auto;}}@media screen and (max-width:479px) {#rec744633993 .tn-elem[data-elem-id="1707213006958"] {top:460px;left:calc(50% - 160px + 171px);width:142px;height:auto;}#rec744633993 .tn-elem[data-elem-id="1707213006958"] .tn-atom{font-size:12px;}}#rec744633993 .tn-elem[data-elem-id="1707213006953"]{color:#ffffff;z-index:10;top:57px;left:calc(50% - 600px + 919px);width:201px;height:auto;}#rec744633993 .tn-elem[data-elem-id="1707213006953"] .tn-atom{color:#ffffff;font-size:14px;font-family:'TildaSans',Arial,sans-serif;line-height:1.1;font-weight:300;background-position:center center;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {#rec744633993 .tn-elem[data-elem-id="1707213006953"] {top:49px;left:calc(50% - 480px + 730px);width:206px;height:auto;}#rec744633993 .tn-elem[data-elem-id="1707213006953"] .tn-atom{font-size:12px;line-height:1.1;}}@media screen and (max-width:959px) {#rec744633993 .tn-elem[data-elem-id="1707213006953"] {top:472px;left:calc(50% - 320px + 331px);height:auto;}}@media screen and (max-width:639px) {#rec744633993 .tn-elem[data-elem-id="1707213006953"] {top:467px;left:calc(50% - 240px + 251px);height:auto;}}@media screen and (max-width:479px) {#rec744633993 .tn-elem[data-elem-id="1707213006953"] {top:504px;left:calc(50% - 160px + 171px);width:140px;height:auto;}#rec744633993 .tn-elem[data-elem-id="1707213006953"] .tn-atom{font-size:12px;}}#rec744633993 .tn-elem[data-elem-id="1707213006958"]{color:#ffffff;z-index:11;top:6px;left:calc(50% - 600px + 919px);width:205px;height:auto;}#rec744633993 .tn-elem[data-elem-id="1707213006958"] .tn-atom{color:#ffffff;font-size:16px;font-family:'TildaSans',Arial,sans-serif;line-height:1.55;font-weight:500;letter-spacing:1.5px;text-transform:uppercase;opacity:0.3;background-position:center center;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {#rec744633993 .tn-elem[data-elem-id="1707213006958"] {top:5px;left:calc(50% - 480px + 730px);height:auto;}#rec744633993 .tn-elem[data-elem-id="1707213006958"] .tn-atom{font-size:14px;}}@media screen and (max-width:959px) {#rec744633993 .tn-elem[data-elem-id="1707213006958"] {top:430px;left:calc(50% - 320px + 331px);height:auto;}}@media screen and (max-width:639px) {#rec744633993 .tn-elem[data-elem-id="1707213006958"] {top:425px;left:calc(50% - 240px + 251px);height:auto;}}@media screen and (max-width:479px) {#rec744633993 .tn-elem[data-elem-id="1707213006958"] {top:460px;left:calc(50% - 160px + 171px);width:142px;height:auto;}#rec744633993 .tn-elem[data-elem-id="1707213006958"] .tn-atom{font-size:12px;}}#rec744633993 .tn-elem[data-elem-id="1698312869793"]{color:#ffffff;z-index:13;top:56px;left:calc(50% - 600px + 620px);width:209px;height:auto;}#rec744633993 .tn-elem[data-elem-id="1698312869793"] .tn-atom{color:#ffffff;font-size:14px;font-family:'TildaSans',Arial,sans-serif;line-height:1.1;font-weight:300;background-position:center center;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {#rec744633993 .tn-elem[data-elem-id="1698312869793"] {top:49px;left:calc(50% - 480px + 490px);width:195px;height:auto;}#rec744633993 .tn-elem[data-elem-id="1698312869793"] .tn-atom{font-size:12px;line-height:1.1;}}@media screen and (max-width:959px) {#rec744633993 .tn-elem[data-elem-id="1698312869793"] {top:47px;left:calc(50% - 320px + 331px);width:186px;height:auto;}}@media screen and (max-width:639px) {#rec744633993 .tn-elem[data-elem-id="1698312869793"] {top:42px;left:calc(50% - 240px + 251px);width:177px;height:auto;}}@media screen and (max-width:479px) {#rec744633993 .tn-elem[data-elem-id="1698312869793"] {top:51px;left:calc(50% - 160px + 171px);width:131px;height:auto;}#rec744633993 .tn-elem[data-elem-id="1698312869793"] .tn-atom{font-size:12px;}}#rec744633993 .tn-elem[data-elem-id="1653659163722"]{color:#ffffff;z-index:14;top:6px;left:calc(50% - 600px + 621px);width:205px;height:auto;}#rec744633993 .tn-elem[data-elem-id="1653659163722"] .tn-atom{color:#ffffff;font-size:16px;font-family:'TildaSans',Arial,sans-serif;line-height:1.55;font-weight:500;letter-spacing:1.5px;text-transform:uppercase;opacity:0.3;background-position:center center;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {#rec744633993 .tn-elem[data-elem-id="1653659163722"] {top:5px;left:calc(50% - 480px + 490px);height:auto;}#rec744633993 .tn-elem[data-elem-id="1653659163722"] .tn-atom{font-size:14px;}}@media screen and (max-width:959px) {#rec744633993 .tn-elem[data-elem-id="1653659163722"] {top:5px;left:calc(50% - 320px + 331px);width:189px;height:auto;}}@media screen and (max-width:639px) {#rec744633993 .tn-elem[data-elem-id="1653659163722"] {top:0px;left:calc(50% - 240px + 251px);width:180px;height:auto;}}@media screen and (max-width:479px) {#rec744633993 .tn-elem[data-elem-id="1653659163722"] {top:7px;left:calc(50% - 160px + 171px);width:126px;height:auto;}#rec744633993 .tn-elem[data-elem-id="1653659163722"] .tn-atom{font-size:12px;}}#rec744633993 .tn-elem[data-elem-id="1698312869793"]{color:#ffffff;z-index:13;top:56px;left:calc(50% - 600px + 620px);width:209px;height:auto;}#rec744633993 .tn-elem[data-elem-id="1698312869793"] .tn-atom{color:#ffffff;font-size:14px;font-family:'TildaSans',Arial,sans-serif;line-height:1.1;font-weight:300;background-position:center center;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {#rec744633993 .tn-elem[data-elem-id="1698312869793"] {top:49px;left:calc(50% - 480px + 490px);width:195px;height:auto;}#rec744633993 .tn-elem[data-elem-id="1698312869793"] .tn-atom{font-size:12px;line-height:1.1;}}@media screen and (max-width:959px) {#rec744633993 .tn-elem[data-elem-id="1698312869793"] {top:47px;left:calc(50% - 320px + 331px);width:186px;height:auto;}}@media screen and (max-width:639px) {#rec744633993 .tn-elem[data-elem-id="1698312869793"] {top:42px;left:calc(50% - 240px + 251px);width:177px;height:auto;}}@media screen and (max-width:479px) {#rec744633993 .tn-elem[data-elem-id="1698312869793"] {top:51px;left:calc(50% - 160px + 171px);width:131px;height:auto;}#rec744633993 .tn-elem[data-elem-id="1698312869793"] .tn-atom{font-size:12px;}}#rec744633993 .tn-elem[data-elem-id="1653659163722"]{color:#ffffff;z-index:14;top:6px;left:calc(50% - 600px + 621px);width:205px;height:auto;}#rec744633993 .tn-elem[data-elem-id="1653659163722"] .tn-atom{color:#ffffff;font-size:16px;font-family:'TildaSans',Arial,sans-serif;line-height:1.55;font-weight:500;letter-spacing:1.5px;text-transform:uppercase;opacity:0.3;background-position:center center;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {#rec744633993 .tn-elem[data-elem-id="1653659163722"] {top:5px;left:calc(50% - 480px + 490px);height:auto;}#rec744633993 .tn-elem[data-elem-id="1653659163722"] .tn-atom{font-size:14px;}}@media screen and (max-width:959px) {#rec744633993 .tn-elem[data-elem-id="1653659163722"] {top:5px;left:calc(50% - 320px + 331px);width:189px;height:auto;}}@media screen and (max-width:639px) {#rec744633993 .tn-elem[data-elem-id="1653659163722"] {top:0px;left:calc(50% - 240px + 251px);width:180px;height:auto;}}@media screen and (max-width:479px) {#rec744633993 .tn-elem[data-elem-id="1653659163722"] {top:7px;left:calc(50% - 160px + 171px);width:126px;height:auto;}#rec744633993 .tn-elem[data-elem-id="1653659163722"] .tn-atom{font-size:12px;}}</style> <div class='t396'> <div class="t396__artboard" data-artboard-recid="744633993" data-artboard-screens="320,480,640,960,1200" data-artboard-height="560" data-artboard-valign="center" data-artboard-upscale="grid" data-artboard-height-res-320="711" data-artboard-height-res-480="700" data-artboard-height-res-640="700" data-artboard-height-res-960="500"> <div class="t396__carrier" data-artboard-recid="744633993"></div> <div class="t396__filter" data-artboard-recid="744633993"></div> <div class="t396__group tn-group tn-group__744633993170737978881280740" data-fields="top,left" data-group-id="170737978881280740" data-group-type-value="logical" data-group-top-value="7" data-group-left-value="10" data-group-height-value="187" data-group-width-value="135" data-group-topunits-value="px" data-group-leftunits-value="px"> <div class="tn-molecule" id="molecule-170737978881280740"> <div class='t396__elem tn-elem tn-elem__7446339931697035553534' data-elem-id='1697035553534' data-elem-type='text' data-field-top-value="56" data-field-left-value="20" data-field-width-value="199" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="51" data-field-left-res-320-value="10" data-field-width-res-320-value="134" data-field-top-res-480-value="47" data-field-left-res-480-value="10" data-field-top-res-640-value="47" data-field-left-res-640-value="90" data-field-width-res-640-value="189" data-field-top-res-960-value="49" data-field-left-res-960-value="10" data-field-width-res-960-value="189"> <div class='tn-atom'field='tn_text_1697035553534'><a href="https://tilda.education/en/#guidesandarticles" style="color: rgb(255, 255, 255);">Guides & Articles</a><br><br><a href="https://tilda.education/en/#videotutorials" style="color: rgb(255, 255, 255);">Video Tutorials </a><br><br><a href="https://tilda.education/en/#stories" style="color: rgb(255, 255, 255);">Success Stories</a><br><br><a href="https://tilda.education/en/landing-page-course" style="color: rgb(255, 255, 255);">Landing Page Course</a><br><br><a href="https://tilda.education/en/digital-marketing-course" style="color: rgb(255, 255, 255);">Digital Marketing Course</a><br><br><a href="https://tilda.education/en/web-animation-course" style="color: rgb(255, 255, 255);">Web Animation Course</a></div> </div> <div class='t396__elem tn-elem tn-elem__7446339931697035035883' data-elem-id='1697035035883' data-elem-type='text' data-field-top-value="6" data-field-left-value="20" data-field-width-value="177" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="7" data-field-left-res-320-value="10" data-field-width-res-320-value="135" data-field-top-res-480-value="5" data-field-left-res-480-value="10" data-field-top-res-640-value="5" data-field-left-res-640-value="91" data-field-width-res-640-value="225" data-field-top-res-960-value="5" data-field-left-res-960-value="10" data-field-width-res-960-value="202"> <div class='tn-atom'field='tn_text_1697035035883'>EDUCATION</div> </div> </div> </div> <div class="t396__group tn-group tn-group__744633993170737977343740140" data-fields="top,left" data-group-id="170737977343740140" data-group-type-value="logical" data-group-top-value="226" data-group-left-value="10" data-group-height-value="317" data-group-width-value="152" data-group-topunits-value="px" data-group-leftunits-value="px"> <div class="tn-molecule" id="molecule-170737977343740140"> <div class='t396__elem tn-elem tn-elem__7446339931653257897600' data-elem-id='1653257897600' data-elem-type='text' data-field-top-value="56" data-field-left-value="319" data-field-width-value="240" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="270" data-field-left-res-320-value="10" data-field-width-res-320-value="152" data-field-top-res-480-value="264" data-field-left-res-480-value="10" data-field-top-res-640-value="264" data-field-left-res-640-value="90" data-field-top-res-960-value="49" data-field-left-res-960-value="250" data-field-width-res-960-value="188"> <div class='tn-atom'field='tn_text_1653257897600'><a href="https://tilda.cc" target="_blank" rel="noreferrer noopener" style="color: rgb(255, 255, 255);">Tilda.cc</a><br><span style="color: rgb(255, 255, 255);"></span><br><a href="https://tilda.cc/pricing/" target="_blank" rel="noreferrer noopener" style="color: rgb(255, 255, 255);">Pricing</a><br><br><a href="https://tilda.cc/features/" target="_blank" rel="noreferrer noopener" style="color: rgb(255, 255, 255);">List of features</a><br><br><a href="https://tilda.cc/tpls/" style="color: rgb(255, 255, 255);">Website Templates</a> <br><br><a href="https://tilda.cc/madeontilda/" target="_blank" rel="noreferrer noopener" style="color: rgb(255, 255, 255);">Website Examples </a><br><br><a href="https://tilda.cc/en/reviews/" target="_blank" rel="noreferrer noopener" style="color: rgb(255, 255, 255);">User Reviews</a><br><br><a href="https://tilda.cc/lp/overview/" target="_blank" rel="noreferrer noopener" style="color: rgb(255, 255, 255);">Platform Overview</a><br><br><a href="https://blog-en.tilda.cc/" target="_blank" rel="noreferrer noopener" style="color: rgb(255, 255, 255);">Blog</a><br><br><a href="https://webinars.tilda.cc/en" target="_blank" rel="noreferrer noopener" style="color: rgb(255, 255, 255);">Webinars</a><br><br><a href="https://answers.tilda.cc/" target="_blank" rel="noreferrer noopener" style="color: rgb(255, 255, 255);">F.A.Q.</a><br><br><a href="https://help.tilda.cc/" target="_blank" rel="noreferrer noopener" style="color: rgb(255, 255, 255);">Help Center</a></div> </div> <div class='t396__elem tn-elem tn-elem__7446339931653658890094' data-elem-id='1653658890094' data-elem-type='text' data-field-top-value="6" data-field-left-value="319" data-field-width-value="267" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="226" data-field-left-res-320-value="10" data-field-width-res-320-value="142" data-field-top-res-480-value="222" data-field-left-res-480-value="10" data-field-top-res-640-value="222" data-field-left-res-640-value="90" data-field-top-res-960-value="5" data-field-left-res-960-value="250" data-field-width-res-960-value="229"> <div class='tn-atom'field='tn_text_1653658890094'>WEBSITE BUILDER</div> </div> </div> </div> <div class="t396__group tn-group tn-group__744633993170912397469310820" data-fields="top,left" data-group-id="170912397469310820" data-group-type-value="logical" data-group-top-value="460" data-group-left-value="171" data-group-height-value="239" data-group-width-value="142" data-group-topunits-value="px" data-group-leftunits-value="px"> <div class="tn-molecule" id="molecule-170912397469310820"> <div class='t396__elem tn-elem tn-elem__7446339931707213006953' data-elem-id='1707213006953' data-elem-type='text' data-field-top-value="57" data-field-left-value="919" data-field-width-value="201" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="504" data-field-left-res-320-value="171" data-field-width-res-320-value="140" data-field-top-res-480-value="467" data-field-left-res-480-value="251" data-field-top-res-640-value="472" data-field-left-res-640-value="331" data-field-top-res-960-value="49" data-field-left-res-960-value="730" data-field-width-res-960-value="206"> <div class='tn-atom'field='tn_text_1707213006953'><a href="https://tilda.cc/free-icons/" target="_blank" rel="noreferrer noopener" style="color: rgb(255, 255, 255);">Free Icons</a><br><br><a href="https://tilda.cc/utm/" target="_blank" rel="noreferrer noopener" style="color: rgb(255, 255, 255);">Campaign URL Builder</a><br><br><a href="https://tilda.cc/colors/" target="_blank" rel="noreferrer noopener" style="color: rgb(255, 255, 255);">Color Library</a><br><br><a href="https://experts.tilda.cc/" target="_blank" rel="noreferrer noopener" style="color: rgb(255, 255, 255);">Hire a Designer</a><br><br><a href="https://tilda.cc/lp/tildasans/" target="_blank" rel="noreferrer noopener" style="color: rgb(255, 255, 255);">Tilda Sans Typeface</a><br><br><a href="https://tilda.cc/broken-links/" target="_blank" rel="noreferrer noopener" style="color: rgb(255, 255, 255);">Broken Link Checker</a><br><br><a href="https://tilda.education/en/privacy" target="_blank" rel="noreferrer noopener" style="color: rgb(255, 255, 255);">Privacy Policy</a><br><br><a href="https://tilda.education/en/terms" target="_blank" rel="noreferrer noopener" style="color: rgb(255, 255, 255);">Terms of Service</a></div> </div> <div class='t396__elem tn-elem tn-elem__7446339931707213006958' data-elem-id='1707213006958' data-elem-type='text' data-field-top-value="6" data-field-left-value="919" data-field-width-value="205" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="460" data-field-left-res-320-value="171" data-field-width-res-320-value="142" data-field-top-res-480-value="425" data-field-left-res-480-value="251" data-field-top-res-640-value="430" data-field-left-res-640-value="331" data-field-top-res-960-value="5" data-field-left-res-960-value="730"> <div class='tn-atom'field='tn_text_1707213006958'>MORE</div> </div> </div> </div> <div class="t396__group tn-group tn-group__744633993170912397295698360" data-fields="top,left" data-group-id="170912397295698360" data-group-type-value="logical" data-group-top-value="7" data-group-left-value="171" data-group-height-value="421" data-group-width-value="131" data-group-topunits-value="px" data-group-leftunits-value="px"> <div class="tn-molecule" id="molecule-170912397295698360"> <div class='t396__elem tn-elem tn-elem__7446339931698312869793' data-elem-id='1698312869793' data-elem-type='text' data-field-top-value="56" data-field-left-value="620" data-field-width-value="209" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="51" data-field-left-res-320-value="171" data-field-width-res-320-value="131" data-field-top-res-480-value="42" data-field-left-res-480-value="251" data-field-width-res-480-value="177" data-field-top-res-640-value="47" data-field-left-res-640-value="331" data-field-width-res-640-value="186" data-field-top-res-960-value="49" data-field-left-res-960-value="490" data-field-width-res-960-value="195"> <div class='tn-atom'field='tn_text_1698312869793'><a href="https://tilda.cc/lp/create-a-landing-page-for-business/" target="_blank" rel="noreferrer noopener" style="color: rgb(255, 255, 255);">Create a Landing Page</a><br><br><a href="https://tilda.cc/lp/website-builder/" target="_blank" rel="noreferrer noopener" style="color: rgb(255, 255, 255);">Create a Website Without Code</a><br><br><a href="https://tilda.cc/lp/build-online-store/" target="_blank" rel="noreferrer noopener" style="color: rgb(255, 255, 255);">Create an Online Store</a><br><br><a href="https://tilda.cc/lp/create-blog/" target="_blank" rel="noreferrer noopener" style="color: rgb(255, 255, 255);">Create a Company Blog</a><br><br><a href="https://tilda.cc/lp/course-builder/" target="_blank" rel="noreferrer noopener" style="color: rgb(255, 255, 255);">Create Online Courses</a><br><br><a href="https://tilda.cc/lp/seo/" target="_blank" rel="noreferrer noopener" style="color: rgb(255, 255, 255);">SEO On Tilda</a><br><br><a href="https://tilda.cc/lp/email-campaign-builder/" target="_blank" rel="noreferrer noopener" style="color: rgb(255, 255, 255);">Email Campaign Builder</a><br><br><a href="https://tilda.cc/lp/forms/" target="_blank" rel="noreferrer noopener" style="color: rgb(255, 255, 255);">Online Form Builder</a><br><br><a href="https://zero.tilda.cc/" target="_blank" rel="noreferrer noopener" style="color: rgb(255, 255, 255);">Zero Block. Web Design Editor</a><br><br><a href="https://tilda.cc/lp/crm/" target="_blank" rel="noreferrer noopener" style="color: rgb(255, 255, 255);">Tilda CRM</a><br><br><a href="https://tilda.cc/lp/membership/" target="_blank" rel="noreferrer noopener" style="color: rgb(255, 255, 255);">Membership</a><br><br><a href="https://tilda.cc/lp/quiz/" target="_blank" rel="noreferrer noopener" style="color: rgb(255, 255, 255);">Interactive Quizzes</a><br><br><a href="https://tilda.cc/lp/image-optimization/" target="_blank" rel="noreferrer noopener" style="color: rgb(255, 255, 255);">Adaptive Image Loading</a><br><br><a href="https://tilda.cc/lp/accessibility/" target="_blank" rel="noreferrer noopener" style="color: rgb(255, 255, 255);">Digital Accessibility</a></div> </div> <div class='t396__elem tn-elem tn-elem__7446339931653659163722' data-elem-id='1653659163722' data-elem-type='text' data-field-top-value="6" data-field-left-value="621" data-field-width-value="205" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="7" data-field-left-res-320-value="171" data-field-width-res-320-value="126" data-field-top-res-480-value="0" data-field-left-res-480-value="251" data-field-width-res-480-value="180" data-field-top-res-640-value="5" data-field-left-res-640-value="331" data-field-width-res-640-value="189" data-field-top-res-960-value="5" data-field-left-res-960-value="490"> <div class='tn-atom'field='tn_text_1653659163722'>SOLUTIONS</div> </div> </div> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t396_init',function() {t396_init('744633993');});});</script>  </div> <div id="rec744634564" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px;background-color:#232323; " data-record-type="212" data-bg-color="#232323">  <div class="t188"> <div class="t-container_100"> <div class="t188__wrapper"> <div class="t-sociallinks"> <ul role="list" class="t-sociallinks__wrapper" aria-label="Social media links"> <li class="t-sociallinks__item t-sociallinks__item_instagram"><a href="https://www.instagram.com/tilda.cc/" target="_blank" rel="nofollow" aria-label="instagram" style="width: 48px; height: 48px;"><svg class="t-sociallinks__svg" role="presentation" width=48px height=48px viewBox="0 0 100 100" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M50 100C77.6142 100 100 77.6142 100 50C100 22.3858 77.6142 0 50 0C22.3858 0 0 22.3858 0 50C0 77.6142 22.3858 100 50 100ZM25 39.3918C25 31.4558 31.4566 25 39.3918 25H60.6082C68.5442 25 75 31.4566 75 39.3918V60.8028C75 68.738 68.5442 75.1946 60.6082 75.1946H39.3918C31.4558 75.1946 25 68.738 25 60.8028V39.3918ZM36.9883 50.0054C36.9883 42.8847 42.8438 37.0922 50.0397 37.0922C57.2356 37.0922 63.0911 42.8847 63.0911 50.0054C63.0911 57.1252 57.2356 62.9177 50.0397 62.9177C42.843 62.9177 36.9883 57.1252 36.9883 50.0054ZM41.7422 50.0054C41.7422 54.5033 45.4641 58.1638 50.0397 58.1638C54.6153 58.1638 58.3372 54.5041 58.3372 50.0054C58.3372 45.5066 54.6145 41.8469 50.0397 41.8469C45.4641 41.8469 41.7422 45.5066 41.7422 50.0054ZM63.3248 39.6355C65.0208 39.6355 66.3956 38.2606 66.3956 36.5646C66.3956 34.8687 65.0208 33.4938 63.3248 33.4938C61.6288 33.4938 60.2539 34.8687 60.2539 36.5646C60.2539 38.2606 61.6288 39.6355 63.3248 39.6355Z" fill="#ffffff"/> </svg></a></li> <li class="t-sociallinks__item t-sociallinks__item_youtube"><a href="https://www.youtube.com/@TildaPublishing_global" target="_blank" rel="nofollow" aria-label="youtube" style="width: 48px; height: 48px;"><svg class="t-sociallinks__svg" role="presentation" width=48px height=48px viewBox="0 0 100 100" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M50 100c27.614 0 50-22.386 50-50S77.614 0 50 0 0 22.386 0 50s22.386 50 50 50Zm17.9-67.374c3.838.346 6 2.695 6.474 6.438.332 2.612.626 6.352.626 10.375 0 7.064-.626 11.148-.626 11.148-.588 3.728-2.39 5.752-6.18 6.18-4.235.48-13.76.7-17.992.7-4.38 0-13.237-.184-17.66-.552-3.8-.317-6.394-2.44-6.916-6.218-.38-2.752-.626-6.022-.626-11.222 0-5.788.209-8.238.7-10.853.699-3.732 2.48-5.54 6.548-5.96C36.516 32.221 40.55 32 49.577 32c4.413 0 13.927.228 18.322.626Zm-23.216 9.761v14.374L58.37 49.5l-13.686-7.114Z" fill="#ffffff"/> </svg></a></li> <li class="t-sociallinks__item t-sociallinks__item_twitter"><a href="https://twitter.com/TildaPublishing" target="_blank" rel="nofollow" aria-label="twitter" style="width: 48px; height: 48px;"><svg class="t-sociallinks__svg" role="presentation" xmlns="http://www.w3.org/2000/svg" width=48px height=48px viewBox="0 0 48 48"> <g clip-path="url(#clip0_3697_102)"><path fill-rule="evenodd" clip-rule="evenodd" d="M24 48C37.2548 48 48 37.2548 48 24C48 10.7452 37.2548 0 24 0C10.7452 0 0 10.7452 0 24C0 37.2548 10.7452 48 24 48ZM33.3482 14L25.9027 22.4686H25.9023L34 34H28.0445L22.5915 26.2348L15.7644 34H14L21.8082 25.1193L14 14H19.9555L25.119 21.3532L31.5838 14H33.3482ZM22.695 24.1101L23.4861 25.2173V25.2177L28.8746 32.7594H31.5847L24.9813 23.5172L24.1902 22.4099L19.1103 15.2997H16.4002L22.695 24.1101Z" fill="#ffffff"/></g><defs><clipPath id="clip0_3697_102"><rect width="48" height="48" fill="white"/></clipPath></defs> </svg></a></li> <li class="t-sociallinks__item t-sociallinks__item_facebook"><a href="https://www.facebook.com/tildapublishing" target="_blank" rel="nofollow" aria-label="facebook" style="width: 48px; height: 48px;"><svg class="t-sociallinks__svg" role="presentation" width=48px height=48px viewBox="0 0 100 100" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M50 100c27.6142 0 50-22.3858 50-50S77.6142 0 50 0 0 22.3858 0 50s22.3858 50 50 50Zm3.431-73.9854c-2.5161.0701-5.171.6758-7.0464 2.4577-1.5488 1.4326-2.329 3.5177-2.5044 5.602-.0534 1.4908-.0458 2.9855-.0382 4.4796.0058 1.1205.0115 2.2407-.0085 3.3587-.6888.005-1.3797.0036-2.0709.0021-.9218-.0019-1.8441-.0038-2.7626.0096 0 .8921.0013 1.7855.0026 2.6797.0026 1.791.0052 3.5853-.0026 5.3799.9185.0134 1.8409.0115 2.7627.0096.6912-.0015 1.382-.0029 2.0708.0021.0155 3.5565.0127 7.1128.0098 10.669-.0036 4.4452-.0072 8.8903.0252 13.3354 1.8903-.0134 3.7765-.0115 5.6633-.0095 1.4152.0014 2.8306.0028 4.2484-.0022.0117-4.0009.0088-7.9986.0058-11.9963-.0029-3.9979-.0058-7.9957.0059-11.9964.9533-.005 1.9067-.0036 2.86-.0021 1.2713.0019 2.5425.0038 3.8137-.0096.396-2.679.7335-5.3814.9198-8.0947-1.2576-.0058-2.5155-.0058-3.7734-.0058-1.2578 0-2.5157 0-3.7734-.0059 0-.4689-.0007-.9378-.0014-1.4066-.0022-1.4063-.0044-2.8123.0131-4.2188.198-1.0834 1.3158-1.9104 2.3992-1.8403h5.1476c.0117-2.8069.0117-5.602 0-8.4089-.6636 0-1.3273-.0007-1.9911-.0014-1.9915-.0022-3.9832-.0044-5.975.0131Z" fill="#ffffff"/> </svg></a></li> <li class="t-sociallinks__item t-sociallinks__item_telegram"><a href="https://t.me/tilda_global" target="_blank" rel="nofollow" aria-label="telegram" style="width: 48px; height: 48px;"><svg class="t-sociallinks__svg" role="presentation" width=48px height=48px viewBox="0 0 100 100" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M50 100c27.614 0 50-22.386 50-50S77.614 0 50 0 0 22.386 0 50s22.386 50 50 50Zm21.977-68.056c.386-4.38-4.24-2.576-4.24-2.576-3.415 1.414-6.937 2.85-10.497 4.302-11.04 4.503-22.444 9.155-32.159 13.734-5.268 1.932-2.184 3.864-2.184 3.864l8.351 2.577c3.855 1.16 5.91-.129 5.91-.129l17.988-12.238c6.424-4.38 4.882-.773 3.34.773l-13.49 12.882c-2.056 1.804-1.028 3.35-.129 4.123 2.55 2.249 8.82 6.364 11.557 8.16.712.467 1.185.778 1.292.858.642.515 4.111 2.834 6.424 2.319 2.313-.516 2.57-3.479 2.57-3.479l3.083-20.226c.462-3.511.993-6.886 1.417-9.582.4-2.546.705-4.485.767-5.362Z" fill="#ffffff" /> </svg></a></li> </ul> </div> </div> </div> </div> </div> <div id="rec744693715" class="r t-rec t-rec_pt_30 t-rec_pb_60" style="padding-top:30px;padding-bottom:60px;background-color:#232323; " data-record-type="56" data-bg-color="#232323">  <div class="t046"> <div class="t-container"> <div class="t-col t-col_10 t-prefix_1"> <div class="t046__text t-text_footer t-text_footer_xs" field="text"><div style="font-size: 14px;" data-customstyle="yes"><span style="color: rgb(255, 255, 255);">A learning resource with practical guides on web design and digital marketing from the </span><a href="https://tilda.cc/" target="_blank" rel="noreferrer noopener" style="color: rgb(255, 255, 255); border-bottom: 1px solid rgb(255, 255, 255); box-shadow: none; text-decoration: none;">Tilda</a><span style="color: rgb(255, 255, 255);"> website builder. </span><br /><span style="color: rgb(255, 255, 255);">© Tilda Publishing, 2015-2024 All rights reserved. Any reproduction and redistribution of the content is prohibited. Please read our </span><a href="https://tilda.education/en/terms" style="color: rgb(255, 255, 255); border-bottom: 1px solid rgb(255, 255, 255); box-shadow: none; text-decoration: none;">Terms of Service</a><span style="color: rgb(255, 255, 255);"> and </span><a href="https://tilda.education/en/privacy" style="color: rgb(255, 255, 255); border-bottom: 1px solid rgb(255, 255, 255); box-shadow: none; text-decoration: none;">Privacy Policy</a><span style="color: rgb(255, 255, 255);">. For any questions, contact us at </span><a href="mailto:team@tilda.cc" style="color: rgb(255, 255, 255); border-bottom: 1px solid rgb(255, 255, 255); box-shadow: none; text-decoration: none;">team@tilda.cc</a><br /><p style="text-align: center;"><span style="color: rgb(255, 255, 255);"> </span></p></div></div> </div> </div> </div> </div> </div> <style>.csssize{height:4743px}.t-body{margin:0}#allrecords_footer{-webkit-font-smoothing:antialiased;background-color:none}#allrecords_footer a{color:#ff8562;text-decoration:none}#allrecords_footer a,#allrecords_footer button,#allrecords_footer .t-radio,#allrecords_footer .t-checkbox,#allrecords_footer .t-img-select{outline:none}#allrecords_footer a:focus-visible,#allrecords_footer button:focus-visible,#allrecords_footer .t-focusable,#allrecords_footer .t-focusable .t-btn,#allrecords_footer .t-focusable .t-btntext,#allrecords_footer .t-img-select:focus-visible+.t-img-select__indicator,#allrecords_footer .t-img-select:focus-visible+.t-img-select__indicator:after,#allrecords_footer .t-radio:focus-visible+.t-radio__indicator,#allrecords_footer .t-checkbox:focus-visible+.t-checkbox__indicator{outline-color:#2015FF;outline-offset:4px;outline-style:auto}#allrecords_footer .t-descr a:focus-visible,#allrecords_footer .t-sociallinks a:focus-visible,#allrecords_footer .ya-share2__link:focus-visible{outline-offset:2px}#allrecords_footer a[href^=tel]{color:inherit;text-decoration:none}#allrecords_footer ol{padding-left:22px}#allrecords_footer ul{padding-left:20px}#allrecords_footer b,#allrecords_footer strong{font-weight:700}@media print{body,html{min-width:1200px;max-width:1200px;padding:0;margin:0 auto;border:none}}.t-records_footer{-webkit-font_smoothing:antialiased;background-color:none}.t-records_footer a{color:#ff8562;text-decoration:none}.t-records_footer a[href^=tel]{color:inherit;text-decoration:none}.t-records_footer ol{padding-left:22px;margin-top:0;margin-bottom:10px}.t-records_footer ul{padding-left:20px;margin-top:0;margin-bottom:10px}.t-mbfix{opacity:.01;-webkit-transform:translateX(0);-ms-transform:translateX(0);transform:translateX(0);position:fixed;width:100%;height:500px;background-color:white;top:0;left:0;z-index:10000;-webkit-transition:all 0.1s ease;transition:all 0.1s ease}.t-mbfix_hide{-webkit-transform:translateX(3000px);-ms-transform:translateX(3000px);transform:translateX(3000px)}img:not([src]){visibility:hidden}.t-body_scroll-locked{position:fixed;left:0;width:100%;height:100%;overflow:hidden}.r_anim{-webkit-transition:opacity 0.5s;transition:opacity 0.5s}.r_hidden{opacity:0}.r_showed{opacity:1}@media screen and (max-width:1024px){a:active,button:active{-webkit-tap-highlight-color:rgba(255,255,255,.1)}}.t-text_footer{font-family:'TildaSans',Arial,sans-serif;font-weight:400;color:#000000}.t-text_footer_xs{font-size:15px;line-height:1.55}.t-name{font-family:'TildaSans',Arial,sans-serif;font-weight:600;color:#000000}.t-name_md{font-size:20px;line-height:1.35}.t-title_footer{font-family:'TildaSans',Arial,sans-serif;font-weight:600;color:#000000}.t-tildalabel{background-color:#000;color:#fff;width:100%;height:70px;font-family:Arial;font-size:14px}.t-tildalabel:hover .t-tildalabel__wrapper{opacity:1}.t-tildalabel__wrapper{display:table;height:30px;width:270px;margin:0 auto;padding-top:20px;opacity:.4}.t-tildalabel__txtleft{display:table-cell;width:120px;height:30px;vertical-align:middle;text-align:right;padding-right:12px;font-weight:300;font-size:12px}.t-tildalabel__wrapimg{display:table-cell;width:30px;height:30px;vertical-align:middle}.t-tildalabel__img{width:30px;height:30px;vertical-align:middle}.t-tildalabel__txtright{display:table-cell;width:120px;height:30px;vertical-align:middle;padding-left:12px;font-weight:500;letter-spacing:2px}.t-tildalabel__link{color:#fff;text-decoration:none;vertical-align:middle}.t-rec_pt_0{padding-top:0}.t-rec_pt_30{padding-top:30px}.t-rec_pt_75{padding-top:75px}.t-rec_pb_0{padding-bottom:0}.t-rec_pb_60{padding-bottom:60px}@media screen and (max-width:1200px){.t-text_footer_xs{font-size:14px}.t-name_md{font-size:18px}}@media screen and (max-width:640px){.t-text_footer_xs{font-size:12px;line-height:1.45}.t-name_md{font-size:16px}}@media screen and (max-width:480px){.t-rec_pt_0{padding-top:0}.t-rec_pt_30{padding-top:30px}.t-rec_pt_75{padding-top:75px}.t-rec_pb_0{padding-bottom:0}.t-rec_pb_60{padding-bottom:60px}.t-rec_pt-res-480_60{padding-top:60px!important}}.t396{-webkit-text_footer-size-adjust:100%}.t396__iframe{z-index:10000;background-color:#fff;width:100vw;height:100vh;position:fixed;top:0;left:0;border:0}.t396__body_overflow_hidden{overflow:hidden}.t396__display_none{display:none}.t396__artboard{position:relative;width:100%;height:100vh;overflow:hidden}.t396__artboard .t396__artboard_scale{overflow:visible}.t396__artboard.t396__artboard_scale .t396__elem[data-elem-type="text"] .tn-atom{word-break:normal;-moz-osx-font-smoothing:grayscale}.t396__artboard_scale .t396__carrier,.t396__artboard_scale .t396__filter{transform-origin:top left}.tn-atom__scale-wrapper{width:inherit;height:inherit}.t396__elem .tn-atom__scale-wrapper .tn-atom{width:inherit;height:inherit!important;box-sizing:border-box}.t396__artboard.rendering .tn-elem{visibility:hidden}.t396__artboard.rendered .tn-elem{visibility:visible}.t396__carrier{position:absolute;left:0;top:0;z-index:0;width:100%;height:100vh;-moz-transform:unset}.t396__filter{position:absolute;left:0;top:0;z-index:1;width:100%;height:100vh;transform:translateZ(0)}.t396__elem{position:absolute;box-sizing:border-box;display:table}.t396 .tn-atom{display:table-cell;vertical-align:middle;width:100%;-webkit-text_footer-size-adjust:100%;-moz-text-size-adjust:100%;-ms-text-size-adjust:100%}@media screen and (max-width:959px){.t396_safari .t396__artboard_scale .tn-atom{-webkit-text_footer-size-adjust:auto;-moz-text-size-adjust:auto;-ms-text-size-adjust:auto}}.t396 .tn-atom ul,.t396 .tn-atom ol{margin-bottom:0}.t396_safari .tn-atom:not(.tn-atom__form){transform:translateZ(0)}.t396 a.tn-atom{text-decoration:none}.t396 .tn-atom__img{width:100%;display:block}.t396 .tn-atom__html{vertical-align:top}.t396 .tn-atom__pin{border-radius:1000px;border-style:solid}.t396 .tn-atom__pin_onclick{cursor:pointer}.t396 .tn-atom__tip{position:absolute;box-sizing:border-box;width:300px;max-width:90vw;padding:15px;display:none}.t396 .tn-atom__pin:hover .tn-atom__tip{display:none}.t396 .tn-atom__tip-img{width:100%;display:block;margin-bottom:10px}.t396 .tn-atom__tip[data-tip-pos=top]{bottom:100%;margin-bottom:15px;left:50%;transform:translateX(-50%)}.t396 .tn-atom__tip[data-tip-pos=bottom]{top:100%;margin-top:15px;left:50%;transform:translateX(-50%)}.t396 .tn-atom__tip[data-tip-pos=left]{right:100%;margin-right:15px;top:50%;transform:translateY(-50%)}.t396 .tn-atom__tip[data-tip-pos=right]{left:100%;margin-left:15px;top:50%;transform:translateY(-50%)}.t396__ui{position:absolute;top:16px;left:196px;background-color:#fa876b;color:#000!important;height:30px;line-height:30px;width:100px;z-index:1000;text-align:center;border-radius:3px;display:none;font-size:14px}.t396__artboard.t396__artboard-fixed-active{transform:none!important;opacity:1!important}.t396__artboard-fixed-no-bg,.t396__artboard-fixed-innactive,.t396__artboard-fixed-innactive .t396__elem,.t396__artboard-fixed-no-bg.t396__artboard-fixed-innactive .t396__elem{pointer-events:none}.t396__artboard-fixed-no-bg .t396__elem{pointer-events:auto}.t396__elem-flex{position:relative!important;left:initial!important;top:initial!important;height:-webkit-fit-content;height:-moz-fit-content;height:fit-content;-ms-flex-negative:0;flex-shrink:0}.t396__artboard-flex>.t396__elem,.t396__artboard-flex>.t396__group{position:relative!important;left:initial!important;top:initial!important;height:-webkit-fit-content;height:-moz-fit-content;height:fit-content;-ms-flex-negative:0;flex-shrink:0}.t188__wrapone{position:relative;right:50%;float:right}.t188__wraptwo{position:relative;z-index:1;right:-50%}.t188__wrapper{display:-webkit-flex;display:flex;justify-content:center;-webkit-box-pack:justify;-webkit-justify-content:center;-ms-flex-pack:justify}.t188 .t-sociallinks__item,.t188__sociallinkimg{display:inline-block;padding-left:5px;padding-right:5px}#allrecords_footer .t188 ul.t-sociallinks__wrapper{margin-bottom:0;padding-left:0;list-style:none}.t188 .t-sociallinks__item a{display:inline-block}.t188__imgwrapper{background-size:contain;background-repeat:no-repeat;background-position:center}.t046__text{text-align:center;padding-top:10px;padding-bottom:4px}.t-menusub__menu{display:none}.t456_footer__imglogo{display:block;height:auto;margin-right:30px}.t456_footer__linewrapper{position:absolute;bottom:0;left:0;width:100%}.t456_footer__horizontalline{margin:0;border:0;background-color:#C2C2C2;height:1px;right:0;bottom:0;margin:0 40px 0 40px}.t456_footer__imglogo{max-width:300px}.t456_footer__leftwrapper{display:table-cell;vertical-align:middle;padding-left:40px}.t456_footer__rightwrapper{display:table-cell;vertical-align:middle;padding-right:40px;width:100%}.t456_footer__menualign_left{text-align:left}.t456_footer__menualign_right{text-align:right}.t456_footer__menualign_center{text-align:center}@media screen and (max-width:1200px){.t456_footer__leftwrapper{padding-left:20px}.t456_footer__rightwrapper{padding-right:20px}}.t456_footer{width:100%;height:80px;z-index:990;position:fixed;top:0;box-shadow:0 1px 3px rgba(0,0,0,0);transition:background-color 300ms linear}.t456_footer__beforeready{visibility:hidden}.t456_footer ul{margin:0}.t456_footer__maincontainer{width:100%;height:80px;display:table;position:relative}.t456_footer__maincontainer.t456_footer__c12collumns{max-width:1200px;margin:0 auto}.t456_footer__logo{display:inline-block;font-size:24px;font-weight:400;white-space:nowrap;padding-right:30px}.t456_footer__list{list-style-type:none;margin:0;padding:0!important}.t456_footer__list_item{clear:both;font-family:'TildaSans',Arial,sans-serif;font-size:16px;display:inline-block;padding-left:15px;padding-right:15px;margin:0;color:#000000;white-space:nowrap}.t456_footer__list_item .t-active{opacity:.7}.t456_footer__list_item:first-child{padding-left:0}.t456_footer__list_item:last-child{padding-right:0}.t456_footer a,#allrecords_footer .t456_footer a{text-decoration:none;color:#000000}.t456_footer.t456_footer__positionabsolute{position:absolute}.t456_footer.t456_footer__positionfixed{position:fixed}.t456_footer.t456_footer__positionstatic{position:static}.t456_footer__mobile{display:none}@media screen and (max-width:980px){.t456_footer__linewrapper{display:none}.t456_footer{position:static;text-align:center;display:block;margin:0;padding:0;height:auto!important}.t456_footer.t456_footer__positionabsolute,.t456_footer.t456_footer__positionfixed,.t456_footer.t456_footer__positionstatic{position:relative}.t456_footer__imglogo{width:auto!important;box-sizing:border-box;padding:20px;margin:0 auto}.t456_footer__imglogomobile.t456_footer__imglogo{width:100%!important}.t456_footer__logo{text-align:center;margin:20px}.t456_footer img{float:inherit}.t456_footer .t456_footer__list_item{display:block;text-align:center;padding:10px!important;white-space:normal}.t456_footer__logo{white-space:normal;padding:0}.t456_footer__logowrapper{position:static;display:block;width:100%}.t456_footer__logowrapper2{display:block;position:static}.t456_footer__leftwrapper,.t456_footer__rightwrapper{width:100%!important;display:block}.t456_footer__leftwrapper{padding:20px;box-sizing:border-box}.t456_footer__rightwrapper{padding:20px 0!important;box-sizing:border-box}.t456_footer__list{display:block;padding:0!important}}</style> <div class="te-popup te-popup_opened" id="popup_login" > <a class="te-popup__overlay js-te-popup-close" href="#"></a> <a class="te-popup__close js-te-popup-close" href="#"> <img src="/images/close.svg"> </a> <div class="te-popup__wrap"> <div class="te-popup-window"> <div class="te-popup__header">Tilda education</div> <div class="te-popup__info"> <div class="te-popup__description">Log in to continue reading </div> <ul class="te-popup__buttons"> <li style="cursor: pointer"> <span class="te-popup__btn te-popup__btn-tilda js-socnet-login" data-provider="tilda"> <div class="te-popup__btn__icon"><img src="/images/tilda_logo_white.svg"></div> <span>Continue with Tilda</span> </span> </li> </ul> <div style="margin-bottom: 20px;"> <span id="another_login_methods" style="color: #222222; border-bottom: solid 1px #fa633f; cursor: pointer; opacity: 50%;">Other login methods</span> </div> <ul class="te-popup__buttons alternative" style="display: none"> <li> <a class="te-popup__btn te-popup__btn-google js-socnet-login" data-provider="google" href="/login/"> <div class="te-popup__btn__icon"><img src="/images/google.svg"></div> <span>Continue with Google</span> </a> </li> </ul> </div> <div class="te-popup__hint"> <span>By logging in, you agree to our </span> <a href="/en/terms" target="blank">Terms of Service</a> </div> </div> </div> </div> <script type="text/javascript"> $(document).ready(function() { $("#another_login_methods").click(function() { let block = $('.te-popup__buttons.alternative'); let display = block.css('display'); if (display === 'block') { block.css('display', 'none'); } else { block.css('display', 'block'); } }); $(".js-socnet-login").click(function(){ var provider = $(this).data('provider'); var $popup = $('#popup_login'); var target = $popup.data('target') || ''; console.log(provider); if (provider === 'tilda') { let bu = window.location.href; console.log(bu); window.location.replace('https://tilda.cc/identity/goeducation/?bu=' + bu); return true; } $.post('/login/submit/' + provider + '.php', {'action':'geturl', 'backurl': window.location.href+target}, function(json){ if (json.error && json.error > '') { alert('When authorizing via social network, an error occurred ['+ json.error + ']. Try again.'); } else if ( json.redirect && json.redirect > '' ) { window.location.href = json.redirect; } else if (json.activation == 1 && json.userid > 0) { window.location.href = '/identity/activationemail/?activation=1'; } else if(json.userid > 0) { window.location.href = '/en/'; } },'json' ); return false; }); }); </script> <script type="text/javascript" src="/static/project3379564/js/tilda-polyfill-1.0.min.js?t=1740508923"></script><script type="text/javascript" src="/static/project3379564/js/tilda-blocks-page18713084.min.js?t=1740508923"></script><script type="text/javascript" src="/static/project3379564/js/lazyload-1.3.min.export.js?t=1740508923"></script><script type="text/javascript" src="/static/project3379564/js/tilda-zero-1.1.min.js?t=1740508923"></script><script type="text/javascript" src="/static/project3379564/js/hammer.min.js?t=1740508923"></script><script type="text/javascript" src="/static/project3379564/js/tilda-tooltip-1.0.min.js?t=1740508923"></script><script type="text/javascript" src="/static/project3379564/js/tilda-cards-1.0.min.js?t=1740508923"></script><script type="text/javascript" src="/static/project3379564/js/tilda-menu-1.0.min.js?t=1740508923"></script><script type="text/javascript" src="/static/project3379564/js/tilda-zero-scale-1.0.min.js?t=1740508923"></script><script type="text/javascript" src="/static/project3379564/js/tilda-skiplink-1.0.min.js?t=1740508923"></script><script type="text/javascript" src="/static/project3379564/js/tilda-events-1.0.min.js?t=1740508923"></script><script type="text/javascript" src="/static/project3379564/js/tilda-education-langs-dropdown.min.js?t=1740508923"></script><script type="text/javascript" src="/static/project3379564/js/ya-share.js?t=1740508923"></script><script type="text/javascript" src="/static/project3379564/js/tilda-stat-1.0.min.js?t=1740508923"></script> <script type="text/javascript"> (function(d) { var config = { kitId: 'gdw1mfn', scriptTimeout: 3000 }, h=d.documentElement,t=setTimeout(function(){h.className=h.className.replace(/\bwf-loading\b/g,"")+" wf-inactive";},config.scriptTimeout),tk=d.createElement("script"),f=false,s=d.getElementsByTagName("script")[0],a;h.className+=" wf-loading";tk.src='//use.typekit.net/'+config.kitId+'.js';tk.async=true;tk.onload=tk.onreadystatechange=function(){a=this.readyState;if(f||a&&a!="complete"&&a!="loaded")return;f=true;clearTimeout(t);try{Typekit.load(config)}catch(e){}};s.parentNode.insertBefore(tk,s) })(document); </script>  <script type="text/javascript"> (function (d, w, c) { (w[c] = w[c] || []).push(function() { try { w.yaCounter41832319 = new Ya.Metrika({ id:41832319, clickmap:true, trackLinks:true, accurateTrackBounce:true, webvisor:true }); } catch(e) { } }); var n = d.getElementsByTagName("script")[0], s = d.createElement("script"), f = function () { n.parentNode.insertBefore(s, n); }; s.type = "text/javascript"; s.async = true; s.src = "https://mc.yandex.ru/metrika/watch.js"; if (w.opera == "[object Opera]") { d.addEventListener("DOMContentLoaded", f, false); } else { f(); } })(document, window, "yandex_metrika_callbacks"); </script> <noscript><div><img src="https://mc.yandex.ru/watch/41832319" style="position:absolute; left:-9999px;" alt="" /></div></noscript>  <script> setTimeout(function(){ !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';n.agent='pltilda'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script','https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '503932973940614'); fbq('track', 'PageView'); }, 2000); </script>   <script type="text/javascript"> $(document).ready(function(){ $('#allrecords').data('tilda-statscroll','yes'); }); (function (d, w, k, o, g) { var n=d.getElementsByTagName(o)[0],s=d.createElement(o),f=function(){n.parentNode.insertBefore(s,n);}; s.type = "text/javascript"; s.async = true; s.key = k; s.id = "tildastatscript"; s.src=g; if (w.opera=="[object Opera]") {d.addEventListener("DOMContentLoaded", f, false);} else { f(); } })(document, window, '0bc3fa44a26a9e23465074e623f28e7f','script','https://stat.tildacdn.com/js/tildastat-0.2.min.js'); </script> <style> .ya-share2__item_service_facebook { display: none !important; } </style> </body> </html>