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href="https://de.wikipedia.org/wiki/Reese%E2%80%99s_Peanut_Butter_Cups" title="Reese’s Peanut Butter Cups – German" lang="de" hreflang="de" data-title="Reese’s Peanut Butter Cups" data-language-autonym="Deutsch" data-language-local-name="German" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/Reese%27s" title="Reese's – French" lang="fr" hreflang="fr" data-title="Reese's" data-language-autonym="Français" data-language-local-name="French" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/Reese%27s_Peanut_Butter_Cups" title="Reese's Peanut Butter Cups – Italian" lang="it" hreflang="it" data-title="Reese's Peanut Butter Cups" data-language-autonym="Italiano" data-language-local-name="Italian" class="interlanguage-link-target"><span>Italiano</span></a></li><li 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class="vector-body" aria-labelledby="firstHeading" data-mw-ve-target-container> <div class="vector-body-before-content"> <div class="mw-indicators"> </div> <div id="siteSub" class="noprint">From Wikipedia, the free encyclopedia</div> </div> <div id="contentSub"><div id="mw-content-subtitle"><span class="mw-redirectedfrom">(Redirected from <a href="/w/index.php?title=Reese%27s_Crispy_Crunchy_Bar&redirect=no" class="mw-redirect" title="Reese's Crispy Crunchy Bar">Reese's Crispy Crunchy Bar</a>)</span></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">American candy made by Hershey's</div> <style data-mw-deduplicate="TemplateStyles:r1236090951">.mw-parser-output .hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">"Reeses" redirects here. Not to be confused with <a href="/wiki/Reese_(disambiguation)" class="mw-redirect mw-disambig" title="Reese (disambiguation)">Reese</a>.</div> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1253811603">.mw-parser-output .ib-brand-logo img{background-color:#f8f9fa}</style><table class="infobox hproduct ib-brand"><caption class="infobox-title fn">Reese's</caption><tbody><tr><td colspan="2" class="infobox-image"><span class="ib-brand-logo" typeof="mw:File"><a href="/wiki/File:Reese%27s_logo.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/5/53/Reese%27s_logo.svg/300px-Reese%27s_logo.svg.png" decoding="async" width="300" height="108" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/5/53/Reese%27s_logo.svg/450px-Reese%27s_logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/5/53/Reese%27s_logo.svg/600px-Reese%27s_logo.svg.png 2x" data-file-width="300" data-file-height="108" /></a></span></td></tr><tr><td colspan="2" class="infobox-image"><span typeof="mw:File"><a href="/wiki/File:Reeses-PB-Cups.png" class="mw-file-description"><img alt="A whole Reese's Peanut Butter Cup next to a half Reese's Peanut Butter Cup showing the peanut butter filling in the middle of the Hershey's chocolate." src="//upload.wikimedia.org/wikipedia/commons/thumb/3/39/Reeses-PB-Cups.png/250px-Reeses-PB-Cups.png" decoding="async" width="250" height="90" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/3/39/Reeses-PB-Cups.png/375px-Reeses-PB-Cups.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/3/39/Reeses-PB-Cups.png/500px-Reeses-PB-Cups.png 2x" data-file-width="3320" data-file-height="1200" /></a></span><div class="infobox-caption">Reese's Peanut Butter Cup consists of smooth peanut butter filling enveloped in Hershey's chocolate.</div></td></tr><tr><th scope="row" class="infobox-label">Product type</th><td class="infobox-data type"><a href="/wiki/Chocolate" title="Chocolate">Chocolate</a></td></tr><tr><th scope="row" class="infobox-label">Owner</th><td class="infobox-data brand"><a href="/wiki/The_Hershey_Company" title="The Hershey Company">The Hershey Company</a></td></tr><tr><th scope="row" class="infobox-label">Produced by</th><td class="infobox-data">The Hershey Company</td></tr><tr><th scope="row" class="infobox-label">Country</th><td class="infobox-data">United States</td></tr><tr><th scope="row" class="infobox-label">Introduced</th><td class="infobox-data">November 15, 1928<span class="noprint">; 96 years ago</span><span style="display:none"> (<span class="bday dtstart published updated">1928-11-15</span>)</span><sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup></td></tr><tr><th scope="row" class="infobox-label">Related brands</th><td class="infobox-data"><style data-mw-deduplicate="TemplateStyles:r1126788409">.mw-parser-output .plainlist ol,.mw-parser-output .plainlist ul{line-height:inherit;list-style:none;margin:0;padding:0}.mw-parser-output .plainlist ol li,.mw-parser-output .plainlist ul li{margin-bottom:0}</style><div class="plainlist"> <ul><li><a href="/wiki/Take_5_(candy)" class="mw-redirect" title="Take 5 (candy)">Take 5</a></li> <li><a href="/wiki/Reese%27s_Pieces" title="Reese's Pieces">Reese's Pieces</a></li> <li><a href="/wiki/NutRageous" title="NutRageous">NutRageous</a></li></ul> </div></td></tr><tr><th scope="row" class="infobox-label">Markets</th><td class="infobox-data">Worldwide</td></tr><tr><th scope="row" class="infobox-label">Previous owners</th><td class="infobox-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409"><div class="plainlist"> <ul><li>The H.B. Reese Candy Company</li> <li><a href="/wiki/H._B._Reese" title="H. B. Reese">H. B. Reese</a><sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup></li></ul> </div></td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><span class="url"><a rel="nofollow" class="external text" href="https://www.hersheyland.com/reeses">hersheyland.com/reeses</a></span></td></tr></tbody></table> <p><b>Reese's Peanut Butter Cups</b> (<span class="rt-commentedText nowrap"><span class="IPA nopopups noexcerpt" lang="en-fonipa"><a href="/wiki/Help:IPA/English" title="Help:IPA/English">/<span style="border-bottom:1px dotted"><span title="/ˈ/: primary stress follows">ˈ</span><span title="'r' in 'rye'">r</span><span title="/iː/: 'ee' in 'fleece'">iː</span><span title="'s' in 'sigh'">s</span><span title="'z' in 'zoom'">z</span></span>/</a></span></span>, <a href="/wiki/Help:Pronunciation_respelling_key" title="Help:Pronunciation respelling key"><i title="English pronunciation respelling"><span style="font-size:90%">REE</span>-sz</i></a>)<sup id="cite_ref-No_wrong_way_to_eat_a_Reese's_Commercial_3-0" class="reference"><a href="#cite_note-No_wrong_way_to_eat_a_Reese's_Commercial-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> are an American candy by <a href="/wiki/The_Hershey_Company" title="The Hershey Company">the Hershey Company</a> consisting of a <a href="/wiki/Peanut_butter_cup" title="Peanut butter cup">peanut butter filling encased in chocolate.</a> They were created on November 15, 1928,<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> by <a href="/wiki/H._B._Reese" title="H. B. Reese">H. B. Reese</a>, a former <a href="/wiki/Dairy_farmer" class="mw-redirect" title="Dairy farmer">dairy farmer</a> and shipping foreman for <a href="/wiki/Milton_S._Hershey" title="Milton S. Hershey">Milton S. Hershey</a>. Reese was let go from his job with Hershey when the Round Barn which he managed was shut down for cost-saving measures. He subsequently decided to start his own candy business.<sup id="cite_ref-RCC_5-0" class="reference"><a href="#cite_note-RCC-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> Reese's are a <a href="/wiki/Top-selling_candy_brand" class="mw-redirect" title="Top-selling candy brand">top-selling candy brand</a> worldwide, with $3.1 billion in annual sales.<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Reese%27s_Peanut_Butter_Cups&action=edit&section=1" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The H.B. Reese Candy Company was established in 1923 by <a href="/wiki/H._B._Reese" title="H. B. Reese">H. B. Reese</a> in <a href="/wiki/Hershey,_Pennsylvania" title="Hershey, Pennsylvania">Hershey, Pennsylvania</a>.<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> The official product name was "Penny Cups" because they could be purchased for one cent.<sup id="cite_ref-7_Things_You_Never_Knew_About_Reese's_8-0" class="reference"><a href="#cite_note-7_Things_You_Never_Knew_About_Reese's-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> Reese had originally worked at a Hershey dairy farm, and from the start, he used Hershey chocolate in his confections. Reese's Peanut Butter Cups were his most popular candy, leading Reese to eventually discontinue his other lines.<sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> Reese died in 1956, passing the company to his six sons, Robert, John, Ed, Ralph, Harry, and Charles Richard Reese.<sup id="cite_ref-10" class="reference"><a href="#cite_note-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> On July 2, 1963, the Reese brothers merged the H. B. Reese Candy Company with the Hershey Chocolate Corporation in a tax-free stock-for-stock merger. In 1969, Reese's Peanut Butter Cups became the Hershey Company's top seller.<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> </p><p>The H.B. Reese Candy Company is maintained as a subsidiary of Hershey because the Reese plant workforce is not unionized, unlike the main Hershey plant. In 2012, Reese's was the best-selling candy brand in the United States with sales of $2.603 billion, and was the fourth-best-selling candy brand globally with sales of $2.679 billion—only $76 million (2.8%) of its sales were from outside the United States market. Additionally, the H.B. Reese Candy Company manufactures the <a href="/wiki/Kit_Kat" title="Kit Kat">Kit Kat</a> in the United States, which had 2012 U.S. sales of $948 million.<sup id="cite_ref-Snick_12-0" class="reference"><a href="#cite_note-Snick-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> </p><p>As of October 2017<sup class="plainlinks noexcerpt noprint asof-tag update" style="display:none;"><a class="external text" href="https://en.wikipedia.org/w/index.php?title=Reese%27s_Peanut_Butter_Cups&action=edit">[update]</a></sup>, in the U.S. <a href="/wiki/Convenience_store" title="Convenience store">convenience store</a> channel, Reese's was the largest confection brand by far: It was 62% larger than the next brand, with more households purchasing Reese's products than any other confection brand across the United States. Reese's includes the overall top-selling confection item—the Reese's Peanut Butter Cups King Size—as well as six of the top 20 chocolate/non-chocolate items. Additionally, the Reese's brand accounts for over 47% of all seasonal sales within the U.S. convenience store channel, including the top two items in the largest four commercial seasons: Valentine's, Easter, Halloween, and Christmas. As a comparison, the next largest brand accounts for only 10% of seasonal sales.<sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> In 2024, the Reese brothers' original 666,316 shares of Hershey common stock represent 16 million Hershey shares valued at over $4.4 billion that pay annual cash dividends of $87.6 million.<sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-16" class="reference"><a href="#cite_note-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Variations">Variations</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Reese%27s_Peanut_Butter_Cups&action=edit&section=2" title="Edit section: Variations"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1251242444">.mw-parser-output .ambox{border:1px solid #a2a9b1;border-left:10px solid #36c;background-color:#fbfbfb;box-sizing:border-box}.mw-parser-output .ambox+link+.ambox,.mw-parser-output .ambox+link+style+.ambox,.mw-parser-output .ambox+link+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+style+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+link+.ambox{margin-top:-1px}html body.mediawiki .mw-parser-output .ambox.mbox-small-left{margin:4px 1em 4px 0;overflow:hidden;width:238px;border-collapse:collapse;font-size:88%;line-height:1.25em}.mw-parser-output .ambox-speedy{border-left:10px solid #b32424;background-color:#fee7e6}.mw-parser-output .ambox-delete{border-left:10px solid #b32424}.mw-parser-output .ambox-content{border-left:10px solid #f28500}.mw-parser-output .ambox-style{border-left:10px solid #fc3}.mw-parser-output .ambox-move{border-left:10px solid #9932cc}.mw-parser-output .ambox-protection{border-left:10px solid #a2a9b1}.mw-parser-output .ambox .mbox-text{border:none;padding:0.25em 0.5em;width:100%}.mw-parser-output .ambox .mbox-image{border:none;padding:2px 0 2px 0.5em;text-align:center}.mw-parser-output .ambox .mbox-imageright{border:none;padding:2px 0.5em 2px 0;text-align:center}.mw-parser-output .ambox .mbox-empty-cell{border:none;padding:0;width:1px}.mw-parser-output .ambox .mbox-image-div{width:52px}@media(min-width:720px){.mw-parser-output .ambox{margin:0 10%}}@media print{body.ns-0 .mw-parser-output .ambox{display:none!important}}</style><table class="box-More_citations_needed plainlinks metadata ambox ambox-content ambox-Refimprove" role="presentation"><tbody><tr><td class="mbox-image"><div class="mbox-image-div"><span typeof="mw:File"><a href="/wiki/File:Question_book-new.svg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/50px-Question_book-new.svg.png" decoding="async" width="50" height="39" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/75px-Question_book-new.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/100px-Question_book-new.svg.png 2x" data-file-width="512" data-file-height="399" /></a></span></div></td><td class="mbox-text"><div class="mbox-text-span">This section <b>needs additional citations for <a href="/wiki/Wikipedia:Verifiability" title="Wikipedia:Verifiability">verification</a></b>.<span class="hide-when-compact"> Please help <a href="/wiki/Special:EditPage/Reese%27s_Peanut_Butter_Cups" title="Special:EditPage/Reese's Peanut Butter Cups">improve this article</a> by <a href="/wiki/Help:Referencing_for_beginners" title="Help:Referencing for beginners">adding citations to reliable sources</a> in this section. Unsourced material may be challenged and removed.<br /><small><span class="plainlinks"><i>Find sources:</i> <a rel="nofollow" class="external text" href="https://www.google.com/search?as_eq=wikipedia&q=%22Reese%27s+Peanut+Butter+Cups%22">"Reese's Peanut Butter Cups"</a> – <a rel="nofollow" class="external text" href="https://www.google.com/search?tbm=nws&q=%22Reese%27s+Peanut+Butter+Cups%22+-wikipedia&tbs=ar:1">news</a> <b>·</b> <a rel="nofollow" class="external text" href="https://www.google.com/search?&q=%22Reese%27s+Peanut+Butter+Cups%22&tbs=bkt:s&tbm=bks">newspapers</a> <b>·</b> <a rel="nofollow" class="external text" href="https://www.google.com/search?tbs=bks:1&q=%22Reese%27s+Peanut+Butter+Cups%22+-wikipedia">books</a> <b>·</b> <a rel="nofollow" class="external text" href="https://scholar.google.com/scholar?q=%22Reese%27s+Peanut+Butter+Cups%22">scholar</a> <b>·</b> <a rel="nofollow" class="external text" href="https://www.jstor.org/action/doBasicSearch?Query=%22Reese%27s+Peanut+Butter+Cups%22&acc=on&wc=on">JSTOR</a></span></small></span> <span class="date-container"><i>(<span class="date">September 2021</span>)</i></span><span class="hide-when-compact"><i> (<small><a href="/wiki/Help:Maintenance_template_removal" title="Help:Maintenance template removal">Learn how and when to remove this message</a></small>)</i></span></div></td></tr></tbody></table> <figure class="mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:Reeses-PB-Cups-Size-Trio.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/e/e5/Reeses-PB-Cups-Size-Trio.jpg/250px-Reeses-PB-Cups-Size-Trio.jpg" decoding="async" width="250" height="82" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/e/e5/Reeses-PB-Cups-Size-Trio.jpg/375px-Reeses-PB-Cups-Size-Trio.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/e/e5/Reeses-PB-Cups-Size-Trio.jpg/500px-Reeses-PB-Cups-Size-Trio.jpg 2x" data-file-width="3740" data-file-height="1220" /></a><figcaption>A trio of different sized cups. Starting from the left: mini, regular and big cup.</figcaption></figure> <p>Hershey's produces variations and "limited editions" of the candy that have included:<sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup> </p><p>Size variations </p> <ul><li><b>Big Cup</b>: a thicker version of the traditional Reese's Peanut Butter Cup. Introduced in limited editions in 2003 before becoming a permanent fixture of the brand two years later.<sup id="cite_ref-:1_18-0" class="reference"><a href="#cite_note-:1-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup> Has several variations, including potato chips, pretzels, <a href="/wiki/Reese%27s_Pieces" title="Reese's Pieces">Reese's Pieces</a>, and <a href="/wiki/Reese%27s_Puffs" title="Reese's Puffs">Reese's Puffs</a> fillings.</li> <li><b>Half-Pound Cup</b>: a single cup weighing 227 g (8.0 oz). Introduced in 2011.</li> <li><b>King Size</b>: Introduced in 1987. Originally 3.2 oz (90.7 g); since 1991, 2.8 oz (79.4 g).<sup id="cite_ref-:1_18-1" class="reference"><a href="#cite_note-:1-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup></li> <li><b>Miniatures</b>: bite-size versions</li> <li><b>Thins</b>: 40% thinner than the original cup. Introduced in 2018.<sup id="cite_ref-19" class="reference"><a href="#cite_note-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup></li> <li><b>Sugar Free</b>: same as the original but without sugar. Introduced in 2003.<sup id="cite_ref-:1_18-2" class="reference"><a href="#cite_note-:1-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup></li> <li><b>World's Largest</b>: each cup weighs 8 oz (226.8 g).<sup id="cite_ref-20" class="reference"><a href="#cite_note-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup></li></ul> <p>Filling variations </p> <ul><li><b>Caramel</b>: the traditional cup with an added layer of caramel filling. First available in 2006. Discontinued but was brought back in 2023.</li> <li><b>Crunchy</b>: a traditional cup with crunchy peanut butter, as opposed to the smooth peanut butter in the original. Introduced in the 1970s. It has been discontinued and rereleased over the years. Still available in some markets as of 2019.</li> <li><b>Crunchy Cookie Cup</b>: a layered cup with crushed chocolate cookies and peanut butter filling. First available in 1997. Discontinued in 1999, but was brought back in 2017.<sup id="cite_ref-21" class="reference"><a href="#cite_note-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup> Hershey has since launched a Big Cup version called Reese's Big Cup Crunchy Cookie.<sup id="cite_ref-22" class="reference"><a href="#cite_note-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup></li> <li><b>Double Chocolate</b>: chocolate fudge filling instead of peanut butter. Limited edition. First available in 2006. Discontinued.</li> <li><b>Double Crunch</b>: a traditional cup with peanut filling similar to a <a href="/wiki/Snickers" title="Snickers">Snickers</a> bar, released in the fourth quarter of 2010.</li> <li><b>Hazelnut Cream</b>: <a href="/wiki/Corylus_avellana" title="Corylus avellana">hazelnut</a> filling instead of the standard peanut butter filling. Was only available in Canada and now discontinued.</li> <li><b>Honey Roasted</b>: a traditional cup substituting honey roasted peanut butter. First available in the early 2000s but was brought back in 2017 as 'Taste of Georgia Honey Roasted Reese's' for a limited time. Discontinued.</li> <li><b>Marshmallow</b>: the traditional cup with an added layer of <a href="/wiki/Marshmallow" title="Marshmallow">marshmallow</a> filling. First available in 2007. Discontinued.<sup id="cite_ref-23" class="reference"><a href="#cite_note-23"><span class="cite-bracket">[</span>23<span class="cite-bracket">]</span></a></sup></li> <li><b>Peanut Butter & Banana Creme</b>: a layered cup with a top chocolate layer, bottom <a href="/wiki/Banana" title="Banana">banana</a> crème layer, and peanut butter filling; released as a tribute to <a href="/wiki/Elvis_Presley" title="Elvis Presley">Elvis Presley</a>. It was available in standard, Big Cups and Miniatures sizes. First available in 2007. Discontinued.<sup id="cite_ref-Elvis_Peanut_Butter_&_Banana_Cups_24-0" class="reference"><a href="#cite_note-Elvis_Peanut_Butter_&_Banana_Cups-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup></li></ul> <p>Coating variations </p> <ul><li><b>Chocolate Lovers</b>: a thicker chocolate cup with a thinner layer of peanut butter. Was available in 2003–2005. Brought back for Summer 2019.<sup id="cite_ref-:0_25-0" class="reference"><a href="#cite_note-:0-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup></li> <li><b>Dark Chocolate</b>: peanut butter filling in a <a href="/wiki/Dark_chocolate" title="Dark chocolate">dark chocolate</a> cup. First available in early 2000s; introduced on and off as part of limited edition product variations for many years, then made its permanent debut in 2009.<sup id="cite_ref-26" class="reference"><a href="#cite_note-26"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup></li> <li><b>Fudge</b>: a thicker, darker chocolate cup with peanut butter filling. First available in 2004. Discontinued.</li> <li><b>White Creme</b>: peanut butter filling in a <a href="/wiki/White_chocolate" title="White chocolate">white chocolate</a> cup. In December 2003, the White Reese's Peanut Butter Cup product variation was permanently added to the Reese's Peanut Butter Cup product line.<sup id="cite_ref-:1_18-3" class="reference"><a href="#cite_note-:1-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup> The product brand variation originally launched as "White Chocolate Reese's Peanut Butter Cups" but was changed to White Reese's or White Creme Reese's after scrutiny for its misrepresentation since the product does not actually include any chocolate.</li></ul> <p>Coating and filling variations </p> <ul><li><b>Extra Smooth & Creamy</b>: Has a smoother chocolate and peanut butter filling. First available in early 2000s. Discontinued.</li> <li><b>Inside Out</b>: chocolate filling in a peanut butter cup (a reversal of the traditional version). First available in 2005. Discontinued.</li> <li><b>Peanut Butter Lovers</b>: a layered cup with top peanut butter layer, thin chocolate layer and peanut butter filling. Was available in 2003–2005. Brought back for Summer 2019. The Peanut Butter Lovers cup in 2005 did not have extra peanut butter in the shell coating as it does today.<sup id="cite_ref-:0_25-1" class="reference"><a href="#cite_note-:0-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-:1_18-4" class="reference"><a href="#cite_note-:1-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup></li></ul> <div class="mw-heading mw-heading3"><h3 id="Holiday_editions">Holiday editions</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Reese%27s_Peanut_Butter_Cups&action=edit&section=3" title="Edit section: Holiday editions"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>During the seasons when retailers offer holiday-themed candies, Reese's Peanut Butter candies are available in various shapes that still offer the standard confection theme of the traditional Reese's cup (peanut butter contained in a chocolate shell). They are sold in a 6-pack packaging configuration but are usually available individually. Although exterior packaging is altered to reflect the theme of the representative holiday, the actual holiday itself is never presented.<sup id="cite_ref-27" class="reference"><a href="#cite_note-27"><span class="cite-bracket">[</span>27<span class="cite-bracket">]</span></a></sup> </p> <ul><li><b>Reese's Peanut Butter Hearts</b>: Available mainly during January and February, these are heart-shaped confections representing <a href="/wiki/Valentine%27s_Day" title="Valentine's Day">Valentine's Day</a>. At various retailers, an individually-packaged, larger heart is available as well. These are packaged in all-red exterior packaging. Launched nationally in 1997.<sup id="cite_ref-:1_18-5" class="reference"><a href="#cite_note-:1-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup></li></ul> <ul><li>Reese's Peanut Butter Roses: These are also sold in January and February and represent Valentine's Day.</li></ul> <figure typeof="mw:File/Thumb"><a href="/wiki/File:Reese%27s-PB-Cups-Wrapper-Small.png" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/97/Reese%27s-PB-Cups-Wrapper-Small.png/240px-Reese%27s-PB-Cups-Wrapper-Small.png" decoding="async" width="240" height="112" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/97/Reese%27s-PB-Cups-Wrapper-Small.png/360px-Reese%27s-PB-Cups-Wrapper-Small.png 1.5x, //upload.wikimedia.org/wikipedia/en/9/97/Reese%27s-PB-Cups-Wrapper-Small.png 2x" data-file-width="462" data-file-height="216" /></a><figcaption>A packet of Peanut Butter Cups</figcaption></figure> <ul><li><b>Reese's Peanut Butter Eggs</b>: Available mainly during March and April, these are egg-shaped confections representing <a href="/wiki/Easter" title="Easter">Easter</a>. Exterior packaging is usually yellow and orange (milk chocolate), white and orange (white chocolate), or dark brown and orange (fudge-flavored chocolate). This is the only holiday-themed item available in three chocolate varieties.<sup id="cite_ref-28" class="reference"><a href="#cite_note-28"><span class="cite-bracket">[</span>28<span class="cite-bracket">]</span></a></sup></li> <li><b>Reese's Peanut Butter Pumpkins</b>: Available mainly during September and October, these are pumpkin-shaped confections representing <a href="/wiki/Halloween" title="Halloween">Halloween</a>. The packaging is standard Reese's orange with a <a href="/wiki/Jack-o-lantern" class="mw-redirect" title="Jack-o-lantern">jack-o-lantern</a> picture and the word "Pumpkins" prominently displayed. Launched nationally in 1993.<sup id="cite_ref-:1_18-6" class="reference"><a href="#cite_note-:1-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup> White Creme pumpkins were added to the Reese's Peanut Butter Pumpkin line in 2017.<sup id="cite_ref-29" class="reference"><a href="#cite_note-29"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup></li> <li><b>Reese's Peanut Butter Ghosts</b>: Available mainly during September and October, these are ghost-shaped confections representing Halloween. The packaging is Halloween themed with the word scary on it. The ghost replaces the letter "a" in the word scary. First released in 2016.</li> <li><b>Reese's Peanut Butter Franken-Cup</b>: Released in 2020 and sold until 2023, Hershey's first colored Reese's variation. It consists of milk chocolate, white crème that is dyed green, and the traditional peanut butter filling.<sup id="cite_ref-30" class="reference"><a href="#cite_note-30"><span class="cite-bracket">[</span>30<span class="cite-bracket">]</span></a></sup></li> <li><b>Reese's Werewolf Tracks</b>: Available in September and October, these are werewolf shaped candies similar to moose tracks ice cream. Released in 2024, replacing the Franken-Cup. It consists of milk chocolate, white crème, and the traditional peanut butter filling.</li> <li><b>Reese's Peanut Butter Bats</b>: Available in September and October, these are bat-shaped chocolate candies.</li> <li><b>Reese's Peanut Butter Christmas Trees</b>: Available mainly during November and December, these are evergreen tree-shaped confections representing <a href="/wiki/Christmas" title="Christmas">Christmas</a>. At various retailers these may be available in standard milk chocolate or white. Initially, the packaging was green, white, and orange, but has been changed to a winter scene with a snow-covered ground and a snowman with a central large orange evergreen tree-shape in the center of the package. In November 2015, consumers criticized the product via <a href="/wiki/Twitter" title="Twitter">Twitter</a> for bearing too vague a resemblance to a Christmas tree.<sup id="cite_ref-31" class="reference"><a href="#cite_note-31"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup></li> <li>The above are all slightly larger than a single, ordinary Reese's Cup.</li> <li><b>Reese's Peanut Butter Bells</b>: These bell shaped candies are smaller than a traditional cup, but are slightly larger than a miniature cup and have a higher ratio of chocolate to peanut butter. They are sold in bulk bags, much like Hershey Kisses.</li> <li><b>Reese's Peanut Butter Bunny</b>: A larger, individually-packaged <a href="/wiki/Easter_Bunny" title="Easter Bunny">Easter Bunny</a>. Formerly known as a <b>Reester Bunny</b>.</li> <li><b>Reese's Snowman</b>: The peanut butter snowman is three times larger than the peanut butter tree, egg or pumpkin.<sup id="cite_ref-32" class="reference"><a href="#cite_note-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup></li> <li><b>Reese's Peanut Butter Ugly Sweater</b>: Candy in the shape of an <a href="/wiki/Christmas_jumper" title="Christmas jumper">ugly sweater</a>, a common Christmas gift.<sup id="cite_ref-33" class="reference"><a href="#cite_note-33"><span class="cite-bracket">[</span>33<span class="cite-bracket">]</span></a></sup></li> <li><b>Reese's Peanut Butter Footballs</b>: Candy in the shape of a football, available during football season.</li> <li><b>Reese's Milk Chocolate Peanut Butter Nutcrackers:</b> Candy in the shape of a nutcracker doll, a Christmas decoration.</li> <li>Reese's Peanut Butter Shapes These are Christmas-themed candies in the shapes of snowmen, bells, and trees, sold during the holiday season.</li> <li>Reese's Peanut Butter Santas. These are shaped like Santa Claus.</li></ul> <div class="mw-heading mw-heading3"><h3 id="Other_products">Other products</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Reese%27s_Peanut_Butter_Cups&action=edit&section=4" title="Edit section: Other products"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><b>Reese's Crispy Crunchy</b> is a <a href="/wiki/Candy_bar" title="Candy bar">candy bar</a> made of flaky peanut butter and chopped peanuts coated with <a href="/wiki/Milk_chocolate" title="Milk chocolate">milk chocolate</a>. It was introduced in 2006.<sup id="cite_ref-34" class="reference"><a href="#cite_note-34"><span class="cite-bracket">[</span>34<span class="cite-bracket">]</span></a></sup></li> <li><b>Reese's Fast Break</b> (previously sold in <a href="/wiki/Canada" title="Canada">Canada</a> as <b>Hershey Sidekick</b>) feature <a href="/wiki/Peanut_butter" title="Peanut butter">peanut butter</a> over a layer of <a href="/wiki/Nougat" title="Nougat">nougat</a> and covered in chocolate.<sup id="cite_ref-35" class="reference"><a href="#cite_note-35"><span class="cite-bracket">[</span>35<span class="cite-bracket">]</span></a></sup> It was introduced in 2001 in the United States and Canada.<sup id="cite_ref-36" class="reference"><a href="#cite_note-36"><span class="cite-bracket">[</span>36<span class="cite-bracket">]</span></a></sup> It was discontinued in Canada in September 2006.<sup id="cite_ref-37" class="reference"><a href="#cite_note-37"><span class="cite-bracket">[</span>37<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-38" class="reference"><a href="#cite_note-38"><span class="cite-bracket">[</span>38<span class="cite-bracket">]</span></a></sup></li> <li><b>Reese’s Plant Based Peanut Butter Cups</b>, are peanut butter cups made with <a href="/wiki/Oat_milk" title="Oat milk">oat milk</a> instead of cow's milk. They were introduced into the U.S. in 2023.<sup id="cite_ref-39" class="reference"><a href="#cite_note-39"><span class="cite-bracket">[</span>39<span class="cite-bracket">]</span></a></sup></li> <li><b>Reese's Snack Bar</b>, peanut butter creme, crisp whole grain brown rice, roasted peanuts, and milk chocolate.</li> <li><b>Reese's Sticks</b>, formerly called "ReeseSticks", are wafers filled with peanut butter and covered in chocolate. They were introduced in 1998 and are sold in pairs, similar to <a href="/wiki/Twix" title="Twix">Twix</a> and <a href="/wiki/Kit_Kat" title="Kit Kat">Kit Kat</a> bars.<sup id="cite_ref-40" class="reference"><a href="#cite_note-40"><span class="cite-bracket">[</span>40<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-41" class="reference"><a href="#cite_note-41"><span class="cite-bracket">[</span>41<span class="cite-bracket">]</span></a></sup> They are banned in Norway because of the use of genetically modified additives.<sup id="cite_ref-42" class="reference"><a href="#cite_note-42"><span class="cite-bracket">[</span>42<span class="cite-bracket">]</span></a></sup></li> <li><b>Reese's Whipps</b> is a <a href="/wiki/Candy_bar" title="Candy bar">candy bar</a> made of peanut butter <a href="/wiki/Nougat" title="Nougat">nougat</a> and a layer of peanut butter and chocolate. It was introduced in 2007.<sup id="cite_ref-43" class="reference"><a href="#cite_note-43"><span class="cite-bracket">[</span>43<span class="cite-bracket">]</span></a></sup></li> <li>Reese's Peanut Butter Ice Cream is ice cream containing Reese's Peanut Butter Cups.</li></ul> <ul><li><a href="/wiki/Reese%27s_Puffs" title="Reese's Puffs">Reese’s Puffs</a> are a <a href="/wiki/Corn" class="mw-redirect" title="Corn">corn</a>-based breakfast cereal manufactured and distributed in the <a href="/wiki/U.S." class="mw-redirect" title="U.S.">U.S.</a> by <a href="/wiki/General_Mills" title="General Mills">General Mills</a> inspired by Reese’s Peanut Butter Cups.</li></ul> <div class="mw-heading mw-heading2"><h2 id="Marketing_and_advertising">Marketing and advertising</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Reese%27s_Peanut_Butter_Cups&action=edit&section=5" title="Edit section: Marketing and advertising"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In the <a href="/wiki/United_States" title="United States">United States</a>, Reese's Peanut Butter Cups typically come in packs of 2, 4, 5, 10 or 20 in distinctive orange packaging, set on thin but rigid <a href="/wiki/Paperboard" title="Paperboard">paperboard</a> trays. The "Classic" two-pack is a 0.75 ounces (21 g) cup since 2001 (originally a 0.9 ounces (26 g) size, reduced to 0.8 ounces (23 g) in 1991), the "King Size" four-pack introduced in the early 1980s is a 0.7 ounces (20 g) cup (originally a 0.8 ounces (23 g) cup until 1991) and the "Lunch" eight-pack is a 0.55 ounces (16 g) cup. "Large Size" packs of three 0.7 oz cups, as well as bags containing 0.6 ounces (17 g) cups, are also available. Reese's Miniatures come in various bag sizes and foil colors for seasonal themes like red, gold and green for the Christmas holiday season. In <a href="/wiki/Canada" title="Canada">Canada</a>, they at one point were packaged as <b>Reese Peanut Butter Cups</b>, but were still widely referred to by their American name.<sup id="cite_ref-44" class="reference"><a href="#cite_note-44"><span class="cite-bracket">[</span>44<span class="cite-bracket">]</span></a></sup> The possessive name is recognized only in English grammar, so it was removed to make the name bilingual in Canada. Previously packaged in a two pack, they now come in a standard pack of three 0.55 oz. cups or the king-size variation with four cups. In the <a href="/wiki/United_Kingdom" title="United Kingdom">United Kingdom</a> and <a href="/wiki/Republic_of_Ireland" title="Republic of Ireland">Ireland</a>, they were originally available only in two-packs, though are now available in three-packs, five-packs and miniatures. In 2008, Reese's Peanut Butter Cups were made available in <a href="/wiki/Europe" title="Europe">Europe</a> by <a href="/wiki/Hydro_Texaco" class="mw-redirect" title="Hydro Texaco">Hydro Texaco</a> and <a href="/wiki/7-Eleven" title="7-Eleven">7-Eleven</a>. In Australia, Reese's products can be found in many specialty candy stores, as well as from American stores such as <a href="/wiki/Costco" title="Costco">Costco</a>. </p><p>In the 1970s and 1980s, a series of commercials were run for Reese's Peanut Butter Cups featuring situations in which two people, one eating <a href="/wiki/Peanut_butter" title="Peanut butter">peanut butter</a> and one eating <a href="/wiki/Chocolate" title="Chocolate">chocolate</a>, collided. One person would exclaim, "You got your peanut butter on my chocolate!" and the other would exclaim, "You got your chocolate in my peanut butter!" They would then sample the mixture and remark on the great taste, tying in with the <a href="/wiki/Slogan" title="Slogan">slogan</a> "Two great tastes that taste great together."<sup id="cite_ref-45" class="reference"><a href="#cite_note-45"><span class="cite-bracket">[</span>45<span class="cite-bracket">]</span></a></sup> </p><p>In the 1990s, the product's slogan was: "There's no wrong way to eat a Reese's."<sup id="cite_ref-No_wrong_way_to_eat_a_Reese's_Commercial_3-1" class="reference"><a href="#cite_note-No_wrong_way_to_eat_a_Reese's_Commercial-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> </p><p>Reese's was an associate <a href="/wiki/Sponsor_(commercial)" title="Sponsor (commercial)">sponsor</a> of <a href="/wiki/NASCAR_Cup_Series" title="NASCAR Cup Series">NASCAR Cup Series</a> drivers <a href="/wiki/Mark_Martin" title="Mark Martin">Mark Martin</a> (1994) and <a href="/wiki/Kevin_Harvick" title="Kevin Harvick">Kevin Harvick</a> (2007–2010).<sup id="cite_ref-46" class="reference"><a href="#cite_note-46"><span class="cite-bracket">[</span>46<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Reese%27s_Peanut_Butter_Cups&action=edit&section=6" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1259569809">.mw-parser-output .portalbox{padding:0;margin:0.5em 0;display:table;box-sizing:border-box;max-width:175px;list-style:none}.mw-parser-output .portalborder{border:1px solid var(--border-color-base,#a2a9b1);padding:0.1em;background:var(--background-color-neutral-subtle,#f8f9fa)}.mw-parser-output .portalbox-entry{display:table-row;font-size:85%;line-height:110%;height:1.9em;font-style:italic;font-weight:bold}.mw-parser-output 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.reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist reflist-columns references-column-width reflist-columns-2"> <ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation news cs1"><a rel="nofollow" class="external text" href="http://www.businessinsider.com/the-fascinating-rise-of-reeses-peanut-butter-cups-2013-6">"The Fascinating Rise Of Reese's Peanut Butter Cups"</a>. <i><a href="/wiki/Business_Insider" title="Business Insider">Business Insider</a></i>. June 30, 2013<span class="reference-accessdate">. Retrieved <span class="nowrap">March 17,</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Business+Insider&rft.atitle=The+Fascinating+Rise+Of+Reese%27s+Peanut+Butter+Cups&rft.date=2013-06-30&rft_id=http%3A%2F%2Fwww.businessinsider.com%2Fthe-fascinating-rise-of-reeses-peanut-butter-cups-2013-6&rfr_id=info%3Asid%2Fen.wikipedia.org%3AReese%27s+Peanut+Butter+Cups" class="Z3988"></span></span> </li> <li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.investors.com/news/management/leaders-and-success/hb-reese-got-rich-in-candy-from-peanuts/">"H.B. Reese Made A Sweet Business Out Of Quality Candy"</a>. 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Retrieved <span class="nowrap">2011-02-12</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Introducing+Reese%27s+Crispy+Crunchy+Bar&rft_id=http%3A%2F%2Fwww.csdecisions.com%2F2010%2F07%2F12%2Fintroducing-reese39s-crispy-crunchy-bar%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AReese%27s+Peanut+Butter+Cups" class="Z3988"></span></span> </li> <li id="cite_note-35"><span class="mw-cite-backlink"><b><a href="#cite_ref-35">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.candyblog.net/blog/item/breakin_fast_for_fast_break/">"Reese's Fast Break - Candy Blog"</a>. <i>www.candyblog.net</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.candyblog.net&rft.atitle=Reese%27s+Fast+Break+-+Candy+Blog&rft_id=http%3A%2F%2Fwww.candyblog.net%2Fblog%2Fitem%2Fbreakin_fast_for_fast_break%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AReese%27s+Peanut+Butter+Cups" class="Z3988"></span></span> </li> <li id="cite_note-36"><span class="mw-cite-backlink"><b><a href="#cite_ref-36">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://guiltyeats.com/2021/06/26/best-candy-bars-of-all-time/25/">"25 best candy bars of all time"</a>. 26 June 2021.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=25+best+candy+bars+of+all+time&rft.date=2021-06-26&rft_id=https%3A%2F%2Fguiltyeats.com%2F2021%2F06%2F26%2Fbest-candy-bars-of-all-time%2F25%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AReese%27s+Peanut+Butter+Cups" class="Z3988"></span></span> </li> <li id="cite_note-37"><span class="mw-cite-backlink"><b><a href="#cite_ref-37">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.collectingcandy.com/wordpress/?p=10005">"The Sidekick and the Fast Break – A Dual-Identity Bar!"</a>. 16 April 2013.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=The+Sidekick+and+the+Fast+Break+%E2%80%93+A+Dual-Identity+Bar%21&rft.date=2013-04-16&rft_id=http%3A%2F%2Fwww.collectingcandy.com%2Fwordpress%2F%3Fp%3D10005&rfr_id=info%3Asid%2Fen.wikipedia.org%3AReese%27s+Peanut+Butter+Cups" class="Z3988"></span></span> </li> <li id="cite_note-38"><span class="mw-cite-backlink"><b><a href="#cite_ref-38">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.definitions.net/definition/reese%27s+fast+break">"What does reese's fast break mean?"</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=What+does+reese%27s+fast+break+mean%3F&rft_id=https%3A%2F%2Fwww.definitions.net%2Fdefinition%2Freese%2527s%2Bfast%2Bbreak&rfr_id=info%3Asid%2Fen.wikipedia.org%3AReese%27s+Peanut+Butter+Cups" class="Z3988"></span></span> </li> <li id="cite_note-39"><span class="mw-cite-backlink"><b><a href="#cite_ref-39">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.nbcnews.com/business/business-news/vegan-version-reeses-peanut-butter-cups-go-sale-month-rcna74231">"Vegan version of Reese's Peanut Butter Cups to go on sale this month"</a>. <i>NBC News</i><span class="reference-accessdate">. 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mw-collapsed navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><style data-mw-deduplicate="TemplateStyles:r1239400231">.mw-parser-output .navbar{display:inline;font-size:88%;font-weight:normal}.mw-parser-output .navbar-collapse{float:left;text-align:left}.mw-parser-output .navbar-boxtext{word-spacing:0}.mw-parser-output .navbar ul{display:inline-block;white-space:nowrap;line-height:inherit}.mw-parser-output .navbar-brackets::before{margin-right:-0.125em;content:"[ "}.mw-parser-output .navbar-brackets::after{margin-left:-0.125em;content:" ]"}.mw-parser-output .navbar li{word-spacing:-0.125em}.mw-parser-output .navbar a>span,.mw-parser-output .navbar a>abbr{text-decoration:inherit}.mw-parser-output .navbar-mini abbr{font-variant:small-caps;border-bottom:none;text-decoration:none;cursor:inherit}.mw-parser-output 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href="/wiki/Hershey_Trust_Company" title="Hershey Trust Company">Hershey Trust Company</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/The_Hershey_Company" title="The Hershey Company">Hershey Company</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Products</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/List_of_products_manufactured_by_The_Hershey_Company" class="mw-redirect" title="List of products manufactured by The Hershey Company">Complete list (past and present)</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Chocolate-based<br />brands and products</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/5th_Avenue_(candy)" title="5th Avenue (candy)">5th Avenue</a></li> <li><a href="/wiki/Almond_Joy" title="Almond Joy">Almond Joy</a></li> <li><a href="/wiki/Cadbury_Creme_Egg" title="Cadbury Creme Egg">Cadbury Creme Egg</a><sup>3</sup></li> <li><a href="/wiki/Cadbury_Dairy_Milk" title="Cadbury Dairy Milk">Cadbury Dairy Milk</a><sup>3</sup></li> <li><a href="/wiki/Mini_Eggs" title="Mini Eggs">Cadbury Mini Eggs</a><sup>3</sup></li> <li><i><a href="/wiki/Cherry_Blossom_(candy)" title="Cherry Blossom (candy)">Cherry Blossom</a></i></li> <li><a href="/wiki/Hershey%27s_Cookies_%27n%27_Creme" title="Hershey's Cookies 'n' Creme">Cookies 'n' Creme</a></li> <li><i><a href="/wiki/Hershey%27s_Cookies_%27n%27_Mint" title="Hershey's Cookies 'n' Mint">Cookies 'n' Mint</a></i></li> <li><a href="/wiki/Dagoba_Chocolate" class="mw-redirect" title="Dagoba Chocolate">Dagoba</a></li> <li><i><a href="/wiki/Military_chocolate_(United_States)" title="Military chocolate (United States)">D-ration</a></i></li> <li><a href="/wiki/Chocolate-covered_raisin" title="Chocolate-covered raisin">Glosette</a></li> <li><a href="/wiki/Heath_bar" title="Heath bar">Heath bar</a></li> <li><a href="/wiki/Hershey_bar" title="Hershey bar">Hershey bar</a></li> <li><a href="/wiki/Hershey%27s_Drops" title="Hershey's Drops">Hershey's Drops</a></li> <li><a href="/wiki/Hershey%27s_Kisses" title="Hershey's Kisses">Hershey's Kisses</a></li> <li><i><a href="/wiki/Hershey%27s_Kissables" title="Hershey's Kissables">Hershey's Kissables</a></i></li> <li><a href="/wiki/Hershey%27s_Miniatures" title="Hershey's Miniatures">Hershey's Miniatures</a></li> <li><a href="/wiki/Hershey%27s_Special_Dark" title="Hershey's Special Dark">Hershey's Special Dark</a></li> <li><a href="/wiki/Kit_Kat" title="Kit Kat">Kit Kat</a><sup>2</sup></li> <li><a href="/wiki/Krackel" title="Krackel">Krackel</a></li> <li><a href="/wiki/Milk_Duds" title="Milk Duds">Milk Duds</a></li> <li><a href="/wiki/Mounds_(candy)" class="mw-redirect" title="Mounds (candy)">Mounds</a></li> <li><a href="/wiki/Mr._Goodbar" title="Mr. Goodbar">Mr. Goodbar</a></li> <li><a href="/wiki/NutRageous" title="NutRageous">NutRageous</a></li> <li><a href="/wiki/Oh_Henry!" title="Oh Henry!">Oh Henry!</a><sup>1</sup></li> <li><i><a href="/wiki/Rally_(candy_bar)" title="Rally (candy bar)">Rally</a></i></li> <li><a class="mw-selflink selflink">Reese's Peanut Butter Cups</a></li> <li><a href="/wiki/Reese%27s_Take_5" title="Reese's Take 5">Reese's Take 5</a></li> <li><a href="/wiki/Rolo" title="Rolo">Rolo</a><sup>2</sup></li> <li><a href="/wiki/Scharffen_Berger_Chocolate_Maker" title="Scharffen Berger Chocolate Maker">Scharffen Berger</a></li> <li><a href="/wiki/Skor" title="Skor">Skor</a></li> <li><a href="/wiki/Snack_Barz" title="Snack Barz">Snack Barz</a></li> <li><i><a href="/wiki/Swoops" title="Swoops">Swoops</a></i></li> <li><a href="/wiki/Symphony_(candy)" title="Symphony (candy)">Symphony</a></li> <li><a href="/wiki/Military_chocolate_(United_States)" title="Military chocolate (United States)">Military chocolate (US)</a></li> <li><a href="/wiki/Whatchamacallit_(candy)" title="Whatchamacallit (candy)">Whatchamacallit</a></li> <li><a href="/wiki/Whoppers" title="Whoppers">Whoppers</a></li> <li><a href="/wiki/York_Peppermint_Pattie" title="York Peppermint Pattie">York Peppermint Pattie</a></li> <li><a href="/wiki/ZERO_bar" class="mw-redirect" title="ZERO bar">Zero</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other products</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Breath_Savers" title="Breath Savers">Breath Savers</a></li> <li><a href="/wiki/Bubble_Yum" title="Bubble Yum">Bubble Yum</a></li> <li><a href="/wiki/Good_%26_Plenty" title="Good & Plenty">Good & Plenty</a></li> <li><i><a href="/wiki/Good_%26_Fruity" title="Good & Fruity">Good & Fruity</a></i></li> <li><a href="/wiki/Ice_Breakers_candy" title="Ice Breakers candy">Ice Breakers</a></li> <li><a href="/wiki/Jolly_Rancher" title="Jolly Rancher">Jolly Rancher</a></li> <li><i><a href="/wiki/Koolerz" title="Koolerz">Koolerz</a></i></li> <li><a href="/wiki/Lancaster_Soft_Cr%C3%A8mes" title="Lancaster Soft Crèmes">Lancaster Soft Crèmes</a></li> <li><a href="/wiki/PayDay_(confection)" title="PayDay (confection)">PayDay</a></li> <li><a href="/wiki/Reese%27s_Pieces" title="Reese's Pieces">Reese's Pieces</a></li> <li><a href="/wiki/SkinnyPop" title="SkinnyPop">SkinnyPop</a></li> <li><a href="/wiki/Twizzlers" title="Twizzlers">Twizzlers</a></li> <li><a href="/wiki/Zagnut" title="Zagnut">Zagnut</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">People</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Milton_S._Hershey" title="Milton S. Hershey">Milton S. Hershey</a> (founder)</li> <li><a href="/wiki/Michele_Buck" title="Michele Buck">Michele Buck</a></li> <li><a href="/wiki/John_H._Dowd" title="John H. Dowd">John H. Dowd</a></li> <li><a href="/wiki/Paul_Logan_(colonel)" title="Paul Logan (colonel)">Paul Logan</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related topics</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Pennsylvania_chocolate_workers%27_strike,_1937" title="Pennsylvania chocolate workers' strike, 1937">Pennsylvania chocolate workers' strike, 1937</a></li> <li><a href="/wiki/H._B._Reese" title="H. B. Reese">H. B. Reese</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Hershey_Entertainment_and_Resorts_Company" title="Hershey Entertainment and Resorts Company">Hershey Entertainment<br />and Resorts Company</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Entertainment <br />Group</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Hersheypark" title="Hersheypark">Hersheypark</a></li> <li><a href="/wiki/ZooAmerica" title="ZooAmerica">ZooAmerica</a></li> <li><a href="/wiki/Giant_Center" title="Giant Center">Giant Center</a></li> <li><a href="/wiki/Hersheypark_Stadium" title="Hersheypark Stadium">Hersheypark Stadium</a></li> <li><a href="/wiki/Hershey_Bears" title="Hershey Bears">Hershey Bears</a></li> <li><a href="/wiki/Hersheypark_Arena" title="Hersheypark Arena">Hersheypark Arena</a></li> <li><a href="/wiki/Hershey_Theatre" title="Hershey Theatre">Hershey Theatre</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Resorts Group</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/The_Hotel_Hershey" title="The Hotel Hershey">The Hotel Hershey</a></li> <li><a href="/wiki/Hershey_Lodge" title="Hershey Lodge">Hershey Lodge</a></li> <li><a href="/wiki/Hershey_Country_Club" title="Hershey Country Club">Hershey Country Club</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Milton Hershey Foundation</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Hershey_Cemetery" title="Hershey Cemetery">Hershey Cemetery</a></li> <li><a href="/wiki/Hershey_Gardens" title="Hershey Gardens">Hershey Gardens</a></li> <li><a href="/wiki/The_Hershey_Story" title="The Hershey Story">Hershey Story</a></li> <li><a href="/wiki/Hershey_Theatre" title="Hershey Theatre">Hershey Theatre</a></li> <li><a href="/wiki/Milton_Hershey_School" title="Milton Hershey School">Milton Hershey School</a></li> <li><a href="/wiki/Penn_State_Milton_S._Hershey_Medical_Center" title="Penn State Milton S. Hershey Medical Center">Penn State Medical Center</a></li></ul> </div></td></tr><tr><td class="navbox-abovebelow" colspan="2"><div> <ul><li><i>Italic</i> indicates discontinued products</li> <li><sup>1</sup> In Canada only (elsewhere, <a href="/wiki/Ferrara_Candy_Company" title="Ferrara Candy Company">Ferrara</a>)</li> <li><sup>2</sup> In the United States only (elsewhere, <a href="/wiki/Nestl%C3%A9" title="Nestlé">Nestlé</a>)</li> <li><sup>3</sup> In the United States only (elsewhere, <a href="/wiki/Cadbury" title="Cadbury">Cadbury</a>)</li></ul> <hr /> <ul><li><span class="noviewer" typeof="mw:File"><span title="Category"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/16px-Symbol_category_class.svg.png" decoding="async" width="16" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/23px-Symbol_category_class.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/31px-Symbol_category_class.svg.png 2x" data-file-width="180" data-file-height="185" /></span></span></li></ul> </div></td></tr></tbody></table></div>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1" alt="" width="1" height="1" style="border: none; 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