About Bellman branding & design agency, based in Melbourne.

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data-scrollbar><div class="c-about"> <main id="Main" class="c-main-content o-main" role="main"> <div class="o-wrapper">  <div class="c-about__intro animate"> <div class="o-layout o-layout--large"> <div class="o-layout__item u-2/3@tablet"> <div class="c-about__intro-content"> <h1 class="c-about__intro-heading">Bellman specialises in branding, graphic design and creative content services that inspires, connects and builds brand equity. We pride ourselves on creating results worthy of showing off, and our clients feel the same way.</h1> <div class=" intro-para"><p>We know that great design requires a great team. Our industry experts include branding strategists, graphic designers, writers, developers and digital marketers who focus on creating and managing beautiful brand outcomes no matter what the project.</p> <p>Whether you’re a new startup or a large corporate, we’re just as invested in your brand’s journey as you are.</p> <p>We are Melbourne-based and 100% Australian made. The home of all thing <a style="text-decoration: underline;" href="https://www.bellmanagency.com.au/">branding</a>, content, <a style="text-decoration: underline;" href="https://www.bellmanagency.com.au/">creative</a> and <a style="text-decoration: underline;" href="https://www.bellmanagency.com.au/branding-services/melbourne-graphic-design-agency/">graphic design</a>.</p> <p><strong>As creative and strategic as you need us to be.</strong></p> </div> </div> </div> <div class="o-layout__item u-1/3@tablet"> <img class="lazyload" data-src="https://www.bellmanagency.com.au/wp-content/uploads/2024/04/terrarium-on-glass-table.webp" alt="About"> </div> </div> </div> <div class="c-about__twoimgs"> <div class="c-flexible-content animate"> <div class="o-layout o-layout--large o-module c-flexible-content__two-col-img"> <div class="o-layout__item o-module__item u-3/5@tablet"> <div data-src="https://www.bellmanagency.com.au/wp-content/uploads/2024/04/managing-employes-work.webp" class="lazyload c-flexible-content__two-col-img--bg bgimg1"></div> </div> <div class="o-layout__item o-module__item u-2/5@tablet"> <div data-src="https://www.bellmanagency.com.au/wp-content/uploads/2024/04/bookshelf-in-office.webp" class="lazyload c-flexible-content__two-col-img--bg bgimg2"></div> </div> </div> </div> </div> <div class="c-about__history"> <h3 class="animate c-about__history-heading">Our History</h3> <div class="o-layout"> <div class="o-layout__item u-1/5@tablet"> <div class="c-about__history-years animate"> <a href="javascript:void(0);" class="js-year year-active" data-target="2001-2005">2001 - 2005</a> <a href="javascript:void(0);" class="js-year " data-target="2005-2010">2005 - 2010</a> <a href="javascript:void(0);" class="js-year " data-target="2010-2015">2010 - 2015</a> <a href="javascript:void(0);" class="js-year " data-target="2015-2021">2015 - 2021</a> </div> </div> <div class="o-layout__item u-3/5@tablet"> <div class="c-about__history-events animate"> <div class="c-about__history-events-nav"> <a href="javascript:void(0);" class="js-event-nav prev disabled"> <svg viewBox="0 0 37 36" xmlns="http://www.w3.org/2000/svg" version="1.1" class="c-svgicon c-svgicon--arrow-up "><use xlink:href="https://www.bellmanagency.com.au/wp-content/themes/bellman/assets/img/inline.svg#arrow-up"></use></svg> </a> <a href="javascript:void(0);" class="js-event-nav next"> <svg viewBox="0 0 37 36" xmlns="http://www.w3.org/2000/svg" version="1.1" class="c-svgicon c-svgicon--arrow-down "><use xlink:href="https://www.bellmanagency.com.au/wp-content/themes/bellman/assets/img/inline.svg#arrow-down"></use></svg> </a> </div> <div class="c-about__history-events-each js-year-event event-active" data-year="2001-2005" data-img="https://www.bellmanagency.com.au/wp-content/uploads/2024/03/man-working-on-his-macbook.webp" data-event="0"> <div><p>From our humble beginnings in Box Hill, we were born and branded as Corporate Image. Ahead of our time, the business was positioned as a design and marketing offering in the pre-digital era.</p> </div> </div> <div class="c-about__history-events-each js-year-event " data-year="2001-2005" data-img="https://www.bellmanagency.com.au/wp-content/uploads/2024/03/man-working-on-his-macbook.webp" data-event="1"> <div><p>With the advent of the internet, we built our first website (our own) at the end of 2001. This kicked off both traditional channels and brand services as we embarked on our 20-year journey to date into digital.</p> </div> </div> <div class="c-about__history-events-each js-year-event " data-year="2001-2005" data-img="https://www.bellmanagency.com.au/wp-content/uploads/2024/03/man-working-on-his-macbook.webp" data-event="2"> <div><p>Our move from one shared desk to a small loft above a clothing store in Balwyn was dubbed ‘The Taj Mahal’ (though it certainly was nothing like that). In our minds, it was just as grand and we employed our first two team members.</p> </div> </div> <div class="c-about__history-events-each js-year-event " data-year="2001-2005" data-img="https://www.bellmanagency.com.au/wp-content/uploads/2024/03/man-working-on-his-macbook.webp" data-event="3"> <div><p>Working with well-known brands such as Sherrin, Pfizer and Top Flite we began forging growth and continued to add to our team.</p> </div> </div> <div class="c-about__history-events-each js-year-event " data-year="2005-2010" data-img="https://www.bellmanagency.com.au/wp-content/uploads/2024/03/man-working-on-his-macbook.webp" data-event="4"> <div><p>Back then in our Balwyn office, just having a phone that could be transferred across rooms and a desk that was converted from a door holding two machines was major progress. We embarked on various rebrands, began advertising on search engines as they emerged and grew our awareness and revenue.</p> </div> </div> <div class="c-about__history-events-each js-year-event " data-year="2005-2010" data-img="https://www.bellmanagency.com.au/wp-content/uploads/2024/03/man-working-on-his-macbook.webp" data-event="5"> <div><p>We bought our first portable Apple screen to use in meetings to impress clients and display our wares. Carrying it in a steel case from meeting to meeting would have been a sight to see.</p> </div> </div> <div class="c-about__history-events-each js-year-event " data-year="2005-2010" data-img="https://www.bellmanagency.com.au/wp-content/uploads/2024/03/man-working-on-his-macbook.webp" data-event="6"> <div><p>Whilst branding and design was at our core, the development of the internet and requirement for website solutions progressed in the background and was beginning to form a greater part of our overall offering in the market.</p> </div> </div> <div class="c-about__history-events-each js-year-event " data-year="2005-2010" data-img="https://www.bellmanagency.com.au/wp-content/uploads/2024/03/man-working-on-his-macbook.webp" data-event="7"> <div><p>Corporate Image rebranded to CI during this period as part of our evolution to be relevant and stay ahead of the trend.</p> </div> </div> <div class="c-about__history-events-each js-year-event " data-year="2005-2010" data-img="https://www.bellmanagency.com.au/wp-content/uploads/2024/03/man-working-on-his-macbook.webp" data-event="8"> <div><p>CI was officially renamed and rebranded into Bellman to cater for changes in market needs and to adjust the business’ positioning and personality for future growth.</p> </div> </div> <div class="c-about__history-events-each js-year-event " data-year="2005-2010" data-img="https://www.bellmanagency.com.au/wp-content/uploads/2024/03/man-working-on-his-macbook.webp" data-event="9"> <div><p>Working with well-known brands such as Carlton Draught, Orica and United Energy kept us very busy during these years.</p> </div> </div> <div class="c-about__history-events-each js-year-event " data-year="2010-2015" data-img="https://www.bellmanagency.com.au/wp-content/uploads/2024/03/man-working-on-his-macbook.webp" data-event="10"> <div><p>Our rebrand and marketing changes aligned with our move to the Hawthorn office which was in need of its own renovation to align with our grand plans. With careful planning and a lot of sweat and effort, our space was converted from top to bottom to where we reside and operate today.</p> </div> </div> <div class="c-about__history-events-each js-year-event " data-year="2010-2015" data-img="https://www.bellmanagency.com.au/wp-content/uploads/2024/03/man-working-on-his-macbook.webp" data-event="11"> <div><p>The growth of digital also allowed us to split our digital offering into a new brand called Emote Digital. We needed another name to identify digital — we had always been a full-service agency but the market identified and understood digital through a specialist brand more effectively.</p> </div> </div> <div class="c-about__history-events-each js-year-event " data-year="2010-2015" data-img="https://www.bellmanagency.com.au/wp-content/uploads/2024/03/man-working-on-his-macbook.webp" data-event="12"> <div><p>This was a period of significant change and excitement for the business and Bellman flourished!</p> </div> </div> <div class="c-about__history-events-each js-year-event " data-year="2010-2015" data-img="https://www.bellmanagency.com.au/wp-content/uploads/2024/03/man-working-on-his-macbook.webp" data-event="13"> <div><p>Our team grew significantly as we added to all departments, specifically in digital across web development and digital marketing.</p> </div> </div> <div class="c-about__history-events-each js-year-event " data-year="2010-2015" data-img="https://www.bellmanagency.com.au/wp-content/uploads/2024/03/man-working-on-his-macbook.webp" data-event="14"> <div><p>Bellman went through various positioning and branding changes to stay ahead of the market. As a business we were constantly evolving internally and externally, always practicing what we preached.</p> </div> </div> <div class="c-about__history-events-each js-year-event " data-year="2015-2021" data-img="https://www.bellmanagency.com.au/wp-content/uploads/2024/03/man-working-on-his-macbook.webp" data-event="15"> <div><p>During this period Bellman really made its mark in the branding market in Melbourne.</p> </div> </div> <div class="c-about__history-events-each js-year-event " data-year="2015-2021" data-img="https://www.bellmanagency.com.au/wp-content/uploads/2024/03/man-working-on-his-macbook.webp" data-event="16"> <div><p>Working with Australian Unity, Ego Pharmaceuticals, Open Universities, Figurehead and Suzuki the business expanded and evolved.</p> </div> </div> <div class="c-about__history-events-each js-year-event " data-year="2015-2021" data-img="https://www.bellmanagency.com.au/wp-content/uploads/2024/03/man-working-on-his-macbook.webp" data-event="17"> <div><p>Our content and storytelling capabilities deepened and became a core part of our offering.</p> </div> </div> <div class="c-about__history-events-each js-year-event " data-year="2015-2021" data-img="https://www.bellmanagency.com.au/wp-content/uploads/2024/03/man-working-on-his-macbook.webp" data-event="18"> <div><p>During COVID, we spent a huge amount of energy sharpening our tools and working on our own game to position ourselves perfectly for post-pandemic.</p> </div> </div> <div class="c-about__history-events-each js-year-event " data-year="2015-2021" data-img="https://www.bellmanagency.com.au/wp-content/uploads/2024/03/man-working-on-his-macbook.webp" data-event="19"> <div><p>Over the last 20 years, we’ve seen and done pretty much everything you can experience across the branding and digital space.</p> </div> </div> <div class="c-about__history-events-each js-year-event " data-year="2015-2021" data-img="https://www.bellmanagency.com.au/wp-content/uploads/2024/03/man-working-on-his-macbook.webp" data-event="20"> <div><p>We’ve been there from the beginning, weathering the GFC, beating COVID and always maintaining our growth mindset to create and manage brands beautifully for our clients.</p> </div> </div> <div class="c-about__history-events-each js-year-event " data-year="2015-2021" data-img="https://www.bellmanagency.com.au/wp-content/uploads/2024/03/man-working-on-his-macbook.webp" data-event="21"> <div><p>Come and join us for our next 5 year journey.</p> </div> </div> </div> </div> <div class="o-layout__item u-1/5@tablet"> <div class="c-about__history-image"> <div class="c-about__history-image-each"> <img width="400" height="520" class="js-event-img" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20400%20520'%3E%3C/svg%3E" alt="Male Employe Working on Macbook" 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About Bellman branding & design agency, based in Melbourne.