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<!DOCTYPE html><html lang="en-US"><head><title>The Best Substack Alternatives | WIRED</title><meta charSet="utf-8"/><meta content="IE=edge" http-equiv="X-UA-Compatible"/><meta name="msapplication-tap-highlight" content="no"/><meta name="viewport" content="width=device-width, initial-scale=1"/><meta name="author" content="Justin Pot"/><meta name="copyright" content="Copyright (c) Condé Nast 2024"/><meta name="description" content="These three alternatives to the newsletter platform offer just as many—if not more—features, and can be easier on your wallet."/><meta name="id" content="63091bb4333af8e1504c497e"/><meta name="keywords" content="publishing,tips,communities,social media,email"/><meta name="news_keywords" content="publishing,tips,communities,social media,email"/><meta name="robots" content="index, follow, noarchive, max-image-preview:large"/><meta name="content-type" content="article"/><meta name="parsely-post-id" content="63091bb4333af8e1504c497e"/><meta name="parsely-metadata" 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|| { cmd: [] } </script><script type="text/javascript">window.cns = window.cns || {}; window.cns.pageContext = {"channel":"gear","content":{"copyCount":1239,"imageCount":3,"embedCount":1,"ratio":309.75,"midContentCadence":375},"contentType":"article","experiments":{},"keywords":{"copilotid":["63091bb4333af8e1504c497e"],"platform":["verso"],"tags":["publishing","tips","communities","social-media","email","gear","how-to-and-advice"]},"server":"production","slug":"best-substack-alternatives","subChannel":"how-to-and-advice","subSubChannel":"","templateType":"mt_article_two_column"};</script><link rel="preconnect" href="https://ads-static.conde.digital"/><script id="ads-v6" src="https://ads-static.conde.digital/production/cns/builds/wired/v6.js" async=""></script><script type="application/ld+json">{"@context":"http://schema.org","@type":"NewsArticle","articleBody":"Let's set aside, for now, how Substack's reputation might reflect poorly on your publication's brand. The economics of using Substack are simply hard to justify as your newsletter grows. Say you manage to get 500 people to pay $10 a month for your newsletter—that’s a real accomplishment. It also means your newsletter is pulling in $5,000 a month, of which Substack will take $500. Annually you’ll be paying Substack $6,000, and it only gets more expensive as your success builds.\nYou might think this is fair, you might not. Either way, sticking with Substack when other options may be more cost-effective is leaving money on the table. With that in mind, here are some more affordable alternatives that are worth checking out. I break down what these newsletter platforms cost, and I offer a few links to publishers who migrated to these services from Substack and discussed their experiences.\nAnd it would be remiss of me not to mention that WIRED has a suite of excellent newsletters that you don't want to miss! Take a look here.\nGhost\nGhost is open source and run by a nonprofit. You could, in theory, install Ghost on your own server, though most people opt to pay Ghost instead, including several former Substack publishers. Ghost offers an official guide for migrating and even a free concierge service that will handle the migration for you.\nHow does the pricing stack up? Here’s a breakdown:\n\nThe Starter plan begins at $9 a month for up to 500 subscribers, which works out to $108 annually. That's a discount over Substack if you're pulling in more than $1,080 a year.\nThe Creator plan starts at $25 a month for up to 1,000 subscribers, which works out to $300 a year, which is a discount over Substack if you're pulling in more than $3,000 a year. This plan also offers custom themes, integrations with other software, and two user logins.\nPlans scale up from there. At 10,000 subscribers, for example, the Creator plan costs $99 a month, which works out to $1,188 annually, which is a discount over Substack if you're pulling in more than $11,880 a year.\nFor 205,000 subscribers, the Creator plan costs $1,065 a month, which works out to $12,780 annually. You would have to be pulling in $127,800 a year before that works out as a discount over Substack.\n\nGhost’s prices scale regardless of whether a subscriber is paying you or getting the free edition, which means Ghost Pro probably isn't the best deal for truly massive audiences. Because Ghost is open source, however, you can migrate the entire newsletter to your own server after it's established.\nA few high-profile newsletters have moved from Substack to Ghost. By far the most prominent is Platformer by Casey Newton and Zoë Schiffer, which was among the biggest newsletters on Substack when they left. There's also Citation Needed by Molly White, which is an extremely influential blog that critically covers cryptocurrency and other technology trends.\nButtondown\nButtondown was bootstrapped by one person, Justin Duke, who to this day responds to emails and questions nearly instantly. Being bootstrapped means there are no investors pushing for massive scale growth. We've talked about how to migrate your newsletter from Substack to Buttondown before—it's a straightforward process.\nHere's how the pricing works out:\n\nThe Free plan works for up to 100 subscribers, but you can't use this plan if you want to charge for subscriptions.\nThe Basic plan costs $9 a month, or $108 a year, and works for up to 1,000 subscribers. That's a discount over Substack if you're pulling in more than $1,080 annually.\nThe Standard plan supports up to 5,000 subscribers. It costs $29 a month or $348 a year, which is a discount over Substack if you're pulling in more than $3,480 annually. This plan also allows you to remove all Buttondown branding and adds support for integrations with other software.\nThe Professional plan supports up to 10,000 subscribers and costs $79 a month, which works out to $948 a year. That's a discount over Substack if you're making more than $9,480 annually. You can use one account to run multiple newsletters at this level.\nThe Advanced plan supports up to 20,000 subscribers and costs $139 a month, which works out to $1,668. That's a discount over Substack if you're making more than $16,668 annually.\nPlans beyond that size don't have a public price—you'll have to reach out to the company.\n\nNewsletters that migrated from Substack to Buttondown include The Hypothesis by Annalee Newitz, which examines the crossroads of culture and science fiction, among other things. (Full disclosure, I also operate a free newsletter run on Buttondown.)\nBeehiiv\nBeehiiv offers one of the most generous free versions of any application on this list, supporting up to 2,500 subscribers, and offers a straightforward migration tool. There's also a referral program, meaning you can give discounts to readers who persuade their friends to sign up. Here's the pricing breakdown:\n\nThe Free plan supports up to 2,500 subscribers. You cannot offer paid subscriptions with this plan.\nThe Scale plan costs $39 per month, which works out to $468, for up to 1,000 subscribers. If you're pulling in more than $4,680 annually this is a discount over Substack.\nThe Scale plan costs $99 per month, which works out to $1,188 per year, for up to 10,000 subscribers. If you're pulling in more than $11,880 per year that's a discount over Substack.\nThe Max plan, which allows you to remove all Beehiiv branding and offers support for up to 10 different publications, starts at $199 per month which works out to $2,388 per year. That's a discount over Substack if you're pulling in at least $23,880 per year.\n\nNewsletters that migrated from Substack to Beehiiv include Garbage Day by Ryan Broderick, Young Money by Jack Raines, and The Publish Press by Colin and Samir.\nSubstack Doesn't Work for Everyone\nSubstack has raised more than $90 million in venture capital, which is a way of saying that some very rich people expect to see a massive amount of growth from this newsletter company. If you work in media, or have paid attention to the past 20 years of online publishing history, you might be skeptical that such a situation will benefit you financially in the long term. Current trends suggest that skepticism is warranted.\nTo Substack’s credit, right now it’s relatively easy to migrate your newsletter off its platform and onto other ones. Hopefully it stays that way, but if you’re at all skeptical that might change, I recommend migrating sooner rather than later.","isBasedOn":"https://www.wired.com/story/best-substack-alternatives/","articleSection":"gear","author":[{"@type":"Person","name":"Justin Pot","sameAs":"https://www.wired.com/author/justin-pot/"}],"dateModified":"2024-07-02T09:30:00.000-04:00","datePublished":"2022-09-14T08:00:00.000-04:00","headline":"The Best Substack Alternatives","image":["https://media.wired.com/photos/66830c64be66ccd9b1b05b74/16:9/w_2400,h_1350,c_limit/Email-newsletter-envelope-GettyImages-1365040054-diane555-(cropped).jpg","https://media.wired.com/photos/66830c64be66ccd9b1b05b74/4:3/w_2400,h_1800,c_limit/Email-newsletter-envelope-GettyImages-1365040054-diane555-(cropped).jpg","https://media.wired.com/photos/66830c64be66ccd9b1b05b74/1:1/w_1800,h_1800,c_limit/Email-newsletter-envelope-GettyImages-1365040054-diane555-(cropped).jpg"],"keywords":["gear","how to and advice","publishing","tips","communities","social media","email","textaboveleftsmall","comments-enabled","web"],"thumbnailUrl":"https://media.wired.com/photos/66830c64be66ccd9b1b05b74/2:3/w_1200,h_1800,c_limit/Email-newsletter-envelope-GettyImages-1365040054-diane555-(cropped).jpg","url":"https://www.wired.com/story/best-substack-alternatives/","isPartOf":{"@type":"CreativeWork","name":"WIRED"},"isAccessibleForFree":true,"alternativeHeadline":"These three alternatives to the newsletter platform offer just as many—if not more—features, and can be easier on your wallet.","description":"These three alternatives to the newsletter platform offer just as many—if not more—features, and can be easier on your wallet.","mainEntityOfPage":{"@type":"WebPage","@id":"https://www.wired.com/story/best-substack-alternatives/"},"publisher":{"@context":"https://schema.org","@type":"Organization","name":"WIRED","logo":{"@type":"ImageObject","url":"https://www.wired.com/verso/static/wired-us/assets/newsletter-signup-hub.jpg","width":"500px","height":"100px"},"url":"https://www.wired.com"}}</script><script type="application/ld+json">{"@context":"https://schema.org/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Gear","item":"https://www.wired.com/gear/"},{"@type":"ListItem","position":2,"name":"Publishing","item":"https://www.wired.com/tag/publishing/"},{"@type":"ListItem","position":3,"name":"The Best Substack Alternatives"}]}</script><meta id="google-signin-meta" name="google-signin-client_id" content="904266558061-dqllerrg1949kl0dfu2k64nhvhtqoee0.apps.googleusercontent.com"/><script id="google-api-script" src="https://apis.google.com/js/platform.js" async="" 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jssHut consumer-marketing-unit consumer-marketing-unit--display-hero" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--display-hero"></div><div class="journey-unit"></div></div></div><div class="SpaceHolder-oayp fXtswJ ad-height-hold"></div><main id="main-content" tabindex="-1" class="BasePageMainContent-kFvAuh ldxjwU page__main-content"><article class="article main-content" lang="en-US"><div class="ArticlePageLedeBackground-EufvU ittFsh"><header class="ContentHeaderWrapper-clujbs hBAptx content-header article__content-header"><div data-testid="ContentHeaderContainer" class="ContentHeaderContainer-cGKRbE knDxNq"><div class="ContentHeaderHedAccreditationWrapper-GFiQf cDNVlV"><div data-testid="ContentHeaderTitleBlockWrapper" class="ContentHeaderTitleBlockWrapper-cjmSKp gRsajm"><div data-testid="ContentHeaderRubric" class="ContentHeaderRubricBlock-LmpbT hkFrAN"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk jYjxgY bylines bylines--inlined-with-bg ContentHeaderBylines-cZqgyJ bHLeKI"><span class="BylineWrapper-jWHrLH dlzgzD byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn bAqyQm byline__name"><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM BylineLink-gEnFiw iUEiRd euNVPR jdMSdZ BDKtv byline__name-link button" href="/author/justin-pot/">Justin Pot</a></span></span></span></div><div data-testid="ContentHeaderRubricDateBlock" class="ContentHeaderRubricDateBlock-kAQcZP fTFWxD"><div class="RubricWrapper-dKmCNX korSvK rubric ContentHeaderRubricContainer-eTudtt edKnIL"><a class="RubricLink-gRWSOU fTtYjx rubric__link" href="/category/gear"><span class="RubricName-fVtemz cLxcNi rubric__name">Gear</span></a></div><time data-testid="ContentHeaderPublishDate" dateTime="2024-07-02T09:30:00-04:00" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHeaderTitleBlockPublishDate-hYmSqb iUEiRd iJViBS cXawal">Jul 2, 2024 9:30 AM</time></div></div><h1 data-testid="ContentHeaderHed" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHeaderHed-NCyCC iUEiRd cvHIvL kctZMs">The Best Substack Alternatives</h1></div><div class="ContentHeaderAccreditation-lfctVB etVsnJ content-header__accreditation" data-testid="ContentHeaderAccreditation"><div class="ContentHeaderDek-bIqFFZ jTjywE">These three alternatives to the newsletter platform offer just as many—if not more—features, and can be easier on your wallet.</div></div></div><div class="ContentHeaderLeadAsset-hGbumP cAlrhp lead-asset ContentHeaderLeadAssetWrapper-hfXHEc besjtV lead-asset--width-small" data-testid="ContentHeaderLeadAsset"><figure class="ContentHeaderLeadAssetContent-kOfYSG dRGWbI"><div class="ContentHeaderLeadAssetContentMedia-bLEIpi jjhWdS lead-asset__content__photo"><span class="SpanWrapper-umhxW jvZaPI responsive-asset ContentHeaderResponsiveAsset-bREgIb cZenhb"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz jgsWEn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa ContentHeaderResponsiveAsset-bREgIb cZenhb responsive-image"><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/66830c64be66ccd9b1b05b74/master/w_120,c_limit/Email-newsletter-envelope-GettyImages-1365040054-diane555-(cropped).jpg 120w, https://media.wired.com/photos/66830c64be66ccd9b1b05b74/master/w_240,c_limit/Email-newsletter-envelope-GettyImages-1365040054-diane555-(cropped).jpg 240w, https://media.wired.com/photos/66830c64be66ccd9b1b05b74/master/w_320,c_limit/Email-newsletter-envelope-GettyImages-1365040054-diane555-(cropped).jpg 320w, https://media.wired.com/photos/66830c64be66ccd9b1b05b74/master/w_640,c_limit/Email-newsletter-envelope-GettyImages-1365040054-diane555-(cropped).jpg 640w, https://media.wired.com/photos/66830c64be66ccd9b1b05b74/master/w_960,c_limit/Email-newsletter-envelope-GettyImages-1365040054-diane555-(cropped).jpg 960w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/66830c64be66ccd9b1b05b74/master/w_120,c_limit/Email-newsletter-envelope-GettyImages-1365040054-diane555-(cropped).jpg 120w, https://media.wired.com/photos/66830c64be66ccd9b1b05b74/master/w_240,c_limit/Email-newsletter-envelope-GettyImages-1365040054-diane555-(cropped).jpg 240w, https://media.wired.com/photos/66830c64be66ccd9b1b05b74/master/w_320,c_limit/Email-newsletter-envelope-GettyImages-1365040054-diane555-(cropped).jpg 320w, https://media.wired.com/photos/66830c64be66ccd9b1b05b74/master/w_640,c_limit/Email-newsletter-envelope-GettyImages-1365040054-diane555-(cropped).jpg 640w, https://media.wired.com/photos/66830c64be66ccd9b1b05b74/master/w_960,c_limit/Email-newsletter-envelope-GettyImages-1365040054-diane555-(cropped).jpg 960w, https://media.wired.com/photos/66830c64be66ccd9b1b05b74/master/w_1280,c_limit/Email-newsletter-envelope-GettyImages-1365040054-diane555-(cropped).jpg 1280w, https://media.wired.com/photos/66830c64be66ccd9b1b05b74/master/w_1600,c_limit/Email-newsletter-envelope-GettyImages-1365040054-diane555-(cropped).jpg 1600w, https://media.wired.com/photos/66830c64be66ccd9b1b05b74/master/w_1920,c_limit/Email-newsletter-envelope-GettyImages-1365040054-diane555-(cropped).jpg 1920w, https://media.wired.com/photos/66830c64be66ccd9b1b05b74/master/w_2240,c_limit/Email-newsletter-envelope-GettyImages-1365040054-diane555-(cropped).jpg 2240w" sizes="100vw"/><img alt="Email newsletter in an envelope on green background" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/66830c64be66ccd9b1b05b74/master/w_2560%2Cc_limit/Email-newsletter-envelope-GettyImages-1365040054-diane555-(cropped).jpg"/></picture></div></div></span><div class="CaptionWrapper-jSZdqE fJvQtP caption ContentHeaderLeadAssetCaption-hPWmSN cZMGrQ"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptionCredit-ejegDm iUEiRd isTgyB fNaHcW caption__credit">Photograph: diane555/Getty Images</span></div></div></figure><div data-testid="ContentHeaderLeadRailAnchor" class="ContentHeaderLeadRailAnchor-jYVcDc djtEof"></div></div></div></header></div><div data-attribute-verso-pattern="article-body" class="ArticlePageContentBackGround-cNiFNN jZDNzd article-body__content"><div class="ActionBarWrapperContent-lasBkU jrRtuw"><div class="ActionBarWrapperComponent-cjwxLS bEeSLb"><div data-attr-viewport-monitor="" class="ActionBarWrapper-dhxmQh ttAbm viewport-monitor-anchor"><button id="bookmark" aria-label="Save" class="ActionBarButton-dyFOZU jqKQwk bookmark large-screen"><span class="ActionBarSecondaryButtonPrimaryIcon-isbvyN cAwccV bookmark-button-icon"><svg class="icon icon-bookmark" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><title>Save this story</title><path class="icon-bookmark-stroke" d="M11.7661 16.3228L4.5 20.1695V3.5H19.5V20.1695L12.2339 16.3228L12 16.199L11.7661 16.3228Z" stroke-linecap="square"/></svg></span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ActionBarButtonText-bYXYuh iUEiRd cZgghu gkccfO">Save</span></button></div><div data-attr-viewport-monitor="" class="ActionBarWrapper-dhxmQh fHZWTF viewport-monitor-anchor"><button id="bookmark" aria-label="Save" class="ActionBarButton-dyFOZU jSNLic bookmark mobile"><span class="ActionBarSecondaryButtonPrimaryIcon-isbvyN cAwccV bookmark-button-icon"><svg class="icon icon-bookmark" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><title>Save this story</title><path class="icon-bookmark-stroke" d="M11.7661 16.3228L4.5 20.1695V3.5H19.5V20.1695L12.2339 16.3228L12 16.199L11.7661 16.3228Z" stroke-linecap="square"/></svg></span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ActionBarButtonText-bYXYuh iUEiRd cZgghu gkccfO">Save</span></button></div></div></div><div class="ArticlePageChunksContent-etcMtP bwyLBj"><div data-testid="ArticlePageChunks" class="ArticlePageChunks-fLyCVG eOdfIs"><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 ArticlePageChunksGrid-hfxaau eSqXkM grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="BodyWrapper-kufPGa jVPeUt body body__container article__body" data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><p><span class="lead-in-text-callout">If your plan</span> is to run a newsletter as a hobby, Substack is perfect—it’s free, easy to set up, and makes sending out emails and building a subscriber base fairly straightforward. The problem comes if you want to make a living publishing your newsletter, at which point Substack can quickly become expensive. That’s because, instead of charging a monthly fee, <a data-offer-url="https://support.substack.com/hc/en-us/articles/360037607131-How-much-does-Substack-cost" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://support.substack.com/hc/en-us/articles/360037607131-How-much-does-Substack-cost"}" href="https://support.substack.com/hc/en-us/articles/360037607131-How-much-does-Substack-cost" rel="nofollow noopener" target="_blank">Substack takes a 10 percent cut of your newsletter’s revenue</a>.</p><p class="paywall">Let's set aside, for now, how Substack's <em>reputation</em> might <a data-offer-url="https://www.platformer.news/substack-says-it-will-remove-nazi/" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://www.platformer.news/substack-says-it-will-remove-nazi/"}" href="https://www.platformer.news/substack-says-it-will-remove-nazi/" rel="nofollow noopener" target="_blank">reflect poorly</a> on your publication's brand. The economics of using Substack are simply hard to justify as your newsletter grows. Say you manage to get 500 people to pay $10 a month for your newsletter—that’s a real accomplishment. It also means your newsletter is pulling in $5,000 a month, of which Substack will take $500. Annually you’ll be paying Substack $6,000, and it only gets more expensive as your success builds.</p><div></div><div></div><p class="paywall">You might think this is fair, you might not. Either way, sticking with Substack when other options may be more cost-effective is leaving money on the table. With that in mind, here are some more affordable alternatives that are worth checking out. I break down what these newsletter platforms cost, and I offer a few links to publishers who migrated to these services from Substack and discussed their experiences.</p><div class="Container-hnJNtl gxMaIG"></div><p class="paywall">And it would be remiss of me not to mention that WIRED has a suite of excellent newsletters that you don't want to miss! Take a look <a href="https://www.wired.com/newsletters">here</a>.</p><h2 class="paywall">Ghost</h2><figure class="AssetEmbedWrapper-eVDQiB byBkf asset-embed"><div class="AssetEmbedAssetContainer-eJxoAx dBHGoQ asset-embed__asset-container"><span class="SpanWrapper-umhxW kGxnNB responsive-asset AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset responsive-image"><noscript><img alt="Screenshot of Ghost newsletter and blogging platform" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/6320e1878990652479ff384e/master/w_1600%2Cc_limit/Substack-Alternatives-Ghost-Gear.jpg" srcSet="https://media.wired.com/photos/6320e1878990652479ff384e/master/w_120,c_limit/Substack-Alternatives-Ghost-Gear.jpg 120w, https://media.wired.com/photos/6320e1878990652479ff384e/master/w_240,c_limit/Substack-Alternatives-Ghost-Gear.jpg 240w, https://media.wired.com/photos/6320e1878990652479ff384e/master/w_320,c_limit/Substack-Alternatives-Ghost-Gear.jpg 320w, https://media.wired.com/photos/6320e1878990652479ff384e/master/w_640,c_limit/Substack-Alternatives-Ghost-Gear.jpg 640w, https://media.wired.com/photos/6320e1878990652479ff384e/master/w_960,c_limit/Substack-Alternatives-Ghost-Gear.jpg 960w, https://media.wired.com/photos/6320e1878990652479ff384e/master/w_1280,c_limit/Substack-Alternatives-Ghost-Gear.jpg 1280w, https://media.wired.com/photos/6320e1878990652479ff384e/master/w_1600,c_limit/Substack-Alternatives-Ghost-Gear.jpg 1600w" sizes="100vw"/></noscript></picture></span></div><div class="CaptionWrapper-jSZdqE fJvQtP caption AssetEmbedCaption-fNQBPI dDrfgT asset-embed__caption"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptionCredit-ejegDm iUEiRd isTgyB fNaHcW caption__credit">Courtesy of Ghost</span></div></figure><p class="paywall"><a data-offer-url="https://ghost.org/" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://ghost.org/"}" href="https://ghost.org/" rel="nofollow noopener" target="_blank">Ghost</a> is <a data-offer-url="https://ghost.org/about/" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://ghost.org/about/"}" href="https://ghost.org/about/" rel="nofollow noopener" target="_blank">open source and run by a nonprofit</a>. You could, in theory, install Ghost on your own server, though most people opt to pay Ghost instead, including <a href="https://www.wired.com/story/ghost-substack-platforms-publishers/">several former Substack publishers</a>. Ghost offers <a data-offer-url="https://ghost.org/docs/migration/substack/" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://ghost.org/docs/migration/substack/"}" href="https://ghost.org/docs/migration/substack/" rel="nofollow noopener" target="_blank">an official guide for migrating</a> and even a <a data-offer-url="https://ghost.org/docs/migration/pro/" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://ghost.org/docs/migration/pro/"}" href="https://ghost.org/docs/migration/pro/" rel="nofollow noopener" target="_blank">free concierge service</a> that will handle the migration for you.</p></div></div></div><div class="GridItem-buujkM fVLMby grid--item grid-layout__aside"><div class="StickyBoxWrapper-jfYBuk fifekH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-node-id="m9g1xl"></div></div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--display-rail" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--display-rail"></div><div class="journey-unit"></div></div><div data-attr-viewport-monitor="" class="RecircMostPopularWrapper-bRuGTi nZGkR recirc-most-popular-wrapper viewport-monitor-anchor"><div class="RecircMostPopularContiner-jiViNn ktrplG recirc-most-popular-sparrow-tracking" data-most-popular-id="mod-most-popular-62820"><div class="RecircMostPopularHeading-iVzhzt gSVwof">Most Popular</div><ul class="RecircMostPopularItems-dCAajf bmLWUm"><li><div class="SummaryItemWrapper-iwvBff byWGsE summary-item summary-item--has-border summary-item--REVIEW summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw gkxuUB" data-item="{"dangerousHed":"The WalkingPad C2 Mini Treadmill Feels Stable Under Your Desk and Feet","contentType":"venue","hotelLink":"https://www.wired.com/review/walkingpad-c2/#intcid=_wired-gear-right-rail_012074cb-3fd9-4990-985d-d2acac42e73e_popular4-1-reranked-by-vidi","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/review/walkingpad-c2/#intcid=_wired-gear-right-rail_012074cb-3fd9-4990-985d-d2acac42e73e_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-1" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/673e619beeecd9d327616b91/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/673e619beeecd9d327616b91/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/673e619beeecd9d327616b91/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/673e619beeecd9d327616b91/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/673e619beeecd9d327616b91/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/673e619beeecd9d327616b91/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="The WalkingPad C2 Mini Treadmill Feels Stable Under Your Desk and Feet" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/673e619beeecd9d327616b91/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX korSvK rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Gear</span></div></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-1" data-component-type="recirc-river" data-recirc-id="item-hed-1" data-recirc-pattern="summary-item" href="https://www.wired.com/review/walkingpad-c2/#intcid=_wired-gear-right-rail_012074cb-3fd9-4990-985d-d2acac42e73e_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The WalkingPad C2 Mini Treadmill Feels Stable Under Your Desk and Feet</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>Kristin Canning</span></span></span></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff byWGsE summary-item summary-item--has-border summary-item--REVIEW summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw gkxuUB" data-item="{"dangerousHed":"The Insta360 Link 2 Is a Great-Value Motorized Webcam","contentType":"venue","hotelLink":"https://www.wired.com/review/review-insta360-link-2/#intcid=_wired-gear-right-rail_012074cb-3fd9-4990-985d-d2acac42e73e_popular4-1-reranked-by-vidi","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/review/review-insta360-link-2/#intcid=_wired-gear-right-rail_012074cb-3fd9-4990-985d-d2acac42e73e_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-2" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/673cf0296a6dcbad027c6545/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/673cf0296a6dcbad027c6545/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/673cf0296a6dcbad027c6545/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/673cf0296a6dcbad027c6545/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/673cf0296a6dcbad027c6545/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/673cf0296a6dcbad027c6545/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="The Insta360 Link 2 Is a Great-Value Motorized Webcam" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/673cf0296a6dcbad027c6545/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-2" data-component-type="recirc-river" data-recirc-id="item-hed-2" data-recirc-pattern="summary-item" href="https://www.wired.com/review/review-insta360-link-2/#intcid=_wired-gear-right-rail_012074cb-3fd9-4990-985d-d2acac42e73e_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The Insta360 Link 2 Is a Great-Value Motorized Webcam</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>Sam Kieldsen</span></span></span></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff byWGsE summary-item summary-item--has-border summary-item--REVIEW summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw gkxuUB" data-item="{"dangerousHed":"Samsung’s Galaxy Book5 Pro 360 Has Too Many Bugs for a $1,700 Laptop","contentType":"venue","hotelLink":"https://www.wired.com/review/samsung-galaxy-book5-pro-360/#intcid=_wired-gear-right-rail_012074cb-3fd9-4990-985d-d2acac42e73e_popular4-1-reranked-by-vidi","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/review/samsung-galaxy-book5-pro-360/#intcid=_wired-gear-right-rail_012074cb-3fd9-4990-985d-d2acac42e73e_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-3" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/6721366099d4e4f7bd830478/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/6721366099d4e4f7bd830478/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/6721366099d4e4f7bd830478/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/6721366099d4e4f7bd830478/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/6721366099d4e4f7bd830478/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/6721366099d4e4f7bd830478/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="Samsung’s Galaxy Book5 Pro 360 Has Too Many Bugs for a $1,700 Laptop" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/6721366099d4e4f7bd830478/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX korSvK rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Gear</span></div></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-3" data-component-type="recirc-river" data-recirc-id="item-hed-3" data-recirc-pattern="summary-item" href="https://www.wired.com/review/samsung-galaxy-book5-pro-360/#intcid=_wired-gear-right-rail_012074cb-3fd9-4990-985d-d2acac42e73e_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">Samsung’s Galaxy Book5 Pro 360 Has Too Many Bugs for a $1,700 Laptop</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>Christopher Null</span></span></span></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff byWGsE summary-item summary-item--has-border summary-item--REVIEW summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw gkxuUB" data-item="{"dangerousHed":"The Clip Converts Your Regular Bike Into an Electrified Ride","contentType":"venue","hotelLink":"https://www.wired.com/review/clip-ebike-conversion-kit/#intcid=_wired-gear-right-rail_012074cb-3fd9-4990-985d-d2acac42e73e_popular4-1-reranked-by-vidi","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/review/clip-ebike-conversion-kit/#intcid=_wired-gear-right-rail_012074cb-3fd9-4990-985d-d2acac42e73e_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-4" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/673a1ca0b3ac5023336b49dd/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/673a1ca0b3ac5023336b49dd/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/673a1ca0b3ac5023336b49dd/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/673a1ca0b3ac5023336b49dd/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/673a1ca0b3ac5023336b49dd/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/673a1ca0b3ac5023336b49dd/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="The Clip Converts Your Regular Bike Into an Electrified Ride" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/673a1ca0b3ac5023336b49dd/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX korSvK rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Gear</span></div></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-4" data-component-type="recirc-river" data-recirc-id="item-hed-4" data-recirc-pattern="summary-item" href="https://www.wired.com/review/clip-ebike-conversion-kit/#intcid=_wired-gear-right-rail_012074cb-3fd9-4990-985d-d2acac42e73e_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The Clip Converts Your Regular Bike Into an Electrified Ride</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>Stephanie Pearson</span></span></span></div></div></div></div></div></div></li><li class="AsideAdListItem-fTYGpp lmohmA hide-aside-ad"><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw ghmKWT ad ad--aside"><div class="ad__slot ad__slot--aside" data-node-id="87fgrn"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs knSlyA"></div></div></div></div><div class="StickyBoxPlaceholder-grPmrg dxAvXx"></div></div></div></div><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan full-bleed-ad row-mid-content-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidcontent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-content should-hold-space"><div class="ad__slot ad__slot--mid-content" data-node-id="8icf7w"></div></div></div></div><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 ArticlePageChunksGrid-hfxaau eSqXkM grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="BodyWrapper-kufPGa jVPeUt body body__container article__body" data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><p class="paywall">How does the pricing stack up? Here’s a breakdown:</p><div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--article-mid-content" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--article-mid-content consumer-marketing-unit__slot--in-content"></div><div class="journey-unit"></div></div></div><ol class="paywall"><li>The <strong>Starter</strong> plan begins at $9 a month for up to 500 subscribers, which works out to $108 annually. That's a discount over Substack if you're pulling in more than $1,080 a year.</li><li>The <strong>Creator</strong> plan starts at $25 a month for up to 1,000 subscribers, which works out to $300 a year, which is a discount over Substack if you're pulling in more than $3,000 a year. This plan also offers custom themes, integrations with other software, and two user logins.</li><li>Plans scale up from there. At 10,000 subscribers, for example, the <strong>Creator</strong> plan costs $99 a month, which works out to $1,188 annually, which is a discount over Substack if you're pulling in more than $11,880 a year.</li><li>For 205,000 subscribers, the <strong>Creator</strong> plan costs $1,065 a month, which works out to $12,780 annually. You would have to be pulling in $127,800 a year before that works out as a discount over Substack.</li></ol><div class="AdWrapper-dQtivb fZrssQ ad ad--in-content"><div class="ad__slot ad__slot--in-content" data-node-id="jy49ft"></div></div><p class="paywall">Ghost’s prices scale regardless of whether a subscriber is paying you or getting the free edition, which means Ghost Pro probably isn't the best deal for truly massive audiences. Because Ghost is open source, however, you can migrate the entire newsletter to your own server after it's established.</p></div></div></div><div class="GridItem-buujkM fVLMby grid--item grid-layout__aside"><div class="StickyBoxWrapper-jfYBuk fifekH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-node-id="hzf14l"></div></div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--display-rail" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--display-rail"></div><div class="journey-unit"></div></div><div data-attr-viewport-monitor="" class="RecircMostPopularWrapper-bRuGTi nZGkR recirc-most-popular-wrapper viewport-monitor-anchor"><div class="RecircMostPopularContiner-jiViNn ktrplG recirc-most-popular-sparrow-tracking" data-most-popular-id="mod-most-popular-62821"><div class="RecircMostPopularHeading-iVzhzt gSVwof">Most Popular</div><ul class="RecircMostPopularItems-dCAajf bmLWUm"><li><div class="SummaryItemWrapper-iwvBff byWGsE summary-item summary-item--has-border summary-item--REVIEW summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw gkxuUB" data-item="{"dangerousHed":"The WalkingPad C2 Mini Treadmill Feels Stable Under Your Desk and Feet","contentType":"venue","hotelLink":"https://www.wired.com/review/walkingpad-c2/#intcid=_wired-gear-right-rail_012074cb-3fd9-4990-985d-d2acac42e73e_popular4-1-reranked-by-vidi","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/review/walkingpad-c2/#intcid=_wired-gear-right-rail_012074cb-3fd9-4990-985d-d2acac42e73e_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-1" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/673e619beeecd9d327616b91/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/673e619beeecd9d327616b91/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/673e619beeecd9d327616b91/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/673e619beeecd9d327616b91/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/673e619beeecd9d327616b91/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/673e619beeecd9d327616b91/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="The WalkingPad C2 Mini Treadmill Feels Stable Under Your Desk and Feet" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/673e619beeecd9d327616b91/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX korSvK rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Gear</span></div></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-1" data-component-type="recirc-river" data-recirc-id="item-hed-1" data-recirc-pattern="summary-item" href="https://www.wired.com/review/walkingpad-c2/#intcid=_wired-gear-right-rail_012074cb-3fd9-4990-985d-d2acac42e73e_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The WalkingPad C2 Mini Treadmill Feels Stable Under Your Desk and Feet</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>Kristin Canning</span></span></span></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff byWGsE summary-item summary-item--has-border summary-item--REVIEW summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw gkxuUB" data-item="{"dangerousHed":"The Insta360 Link 2 Is a Great-Value Motorized Webcam","contentType":"venue","hotelLink":"https://www.wired.com/review/review-insta360-link-2/#intcid=_wired-gear-right-rail_012074cb-3fd9-4990-985d-d2acac42e73e_popular4-1-reranked-by-vidi","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/review/review-insta360-link-2/#intcid=_wired-gear-right-rail_012074cb-3fd9-4990-985d-d2acac42e73e_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-2" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/673cf0296a6dcbad027c6545/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/673cf0296a6dcbad027c6545/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/673cf0296a6dcbad027c6545/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/673cf0296a6dcbad027c6545/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/673cf0296a6dcbad027c6545/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/673cf0296a6dcbad027c6545/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="The Insta360 Link 2 Is a Great-Value Motorized Webcam" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/673cf0296a6dcbad027c6545/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-2" data-component-type="recirc-river" data-recirc-id="item-hed-2" data-recirc-pattern="summary-item" href="https://www.wired.com/review/review-insta360-link-2/#intcid=_wired-gear-right-rail_012074cb-3fd9-4990-985d-d2acac42e73e_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The Insta360 Link 2 Is a Great-Value Motorized Webcam</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>Sam Kieldsen</span></span></span></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff byWGsE summary-item summary-item--has-border summary-item--REVIEW summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw gkxuUB" data-item="{"dangerousHed":"Samsung’s Galaxy Book5 Pro 360 Has Too Many Bugs for a $1,700 Laptop","contentType":"venue","hotelLink":"https://www.wired.com/review/samsung-galaxy-book5-pro-360/#intcid=_wired-gear-right-rail_012074cb-3fd9-4990-985d-d2acac42e73e_popular4-1-reranked-by-vidi","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/review/samsung-galaxy-book5-pro-360/#intcid=_wired-gear-right-rail_012074cb-3fd9-4990-985d-d2acac42e73e_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-3" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/6721366099d4e4f7bd830478/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/6721366099d4e4f7bd830478/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/6721366099d4e4f7bd830478/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/6721366099d4e4f7bd830478/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/6721366099d4e4f7bd830478/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/6721366099d4e4f7bd830478/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="Samsung’s Galaxy Book5 Pro 360 Has Too Many Bugs for a $1,700 Laptop" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/6721366099d4e4f7bd830478/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX korSvK rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Gear</span></div></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-3" data-component-type="recirc-river" data-recirc-id="item-hed-3" data-recirc-pattern="summary-item" href="https://www.wired.com/review/samsung-galaxy-book5-pro-360/#intcid=_wired-gear-right-rail_012074cb-3fd9-4990-985d-d2acac42e73e_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">Samsung’s Galaxy Book5 Pro 360 Has Too Many Bugs for a $1,700 Laptop</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>Christopher Null</span></span></span></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff byWGsE summary-item summary-item--has-border summary-item--REVIEW summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw gkxuUB" data-item="{"dangerousHed":"The Clip Converts Your Regular Bike Into an Electrified Ride","contentType":"venue","hotelLink":"https://www.wired.com/review/clip-ebike-conversion-kit/#intcid=_wired-gear-right-rail_012074cb-3fd9-4990-985d-d2acac42e73e_popular4-1-reranked-by-vidi","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/review/clip-ebike-conversion-kit/#intcid=_wired-gear-right-rail_012074cb-3fd9-4990-985d-d2acac42e73e_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-4" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/673a1ca0b3ac5023336b49dd/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/673a1ca0b3ac5023336b49dd/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/673a1ca0b3ac5023336b49dd/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/673a1ca0b3ac5023336b49dd/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/673a1ca0b3ac5023336b49dd/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/673a1ca0b3ac5023336b49dd/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="The Clip Converts Your Regular Bike Into an Electrified Ride" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/673a1ca0b3ac5023336b49dd/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX korSvK rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Gear</span></div></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-4" data-component-type="recirc-river" data-recirc-id="item-hed-4" data-recirc-pattern="summary-item" href="https://www.wired.com/review/clip-ebike-conversion-kit/#intcid=_wired-gear-right-rail_012074cb-3fd9-4990-985d-d2acac42e73e_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The Clip Converts Your Regular Bike Into an Electrified Ride</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>Stephanie Pearson</span></span></span></div></div></div></div></div></div></li><li class="AsideAdListItem-fTYGpp lmohmA hide-aside-ad"><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw ghmKWT ad ad--aside"><div class="ad__slot ad__slot--aside" data-node-id="cjt3ck"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs knSlyA"></div></div></div></div><div class="StickyBoxPlaceholder-grPmrg dxAvXx"></div></div></div></div><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan full-bleed-ad row-mid-content-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidcontent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-content should-hold-space"><div class="ad__slot ad__slot--mid-content" data-node-id="jgy23p"></div></div></div></div><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 ArticlePageChunksGrid-hfxaau eSqXkM grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="BodyWrapper-kufPGa jVPeUt body body__container article__body" data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><p class="paywall">A few high-profile newsletters have moved from Substack to Ghost. By far the most prominent is <a data-offer-url="https://www.platformer.news/why-platformer-is-leaving-substack/" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://www.platformer.news/why-platformer-is-leaving-substack/"}" href="https://www.platformer.news/why-platformer-is-leaving-substack/" rel="nofollow noopener" target="_blank"><em>Platformer</em> by Casey Newton and Zoë Schiffer</a>, which was among the biggest newsletters on Substack when they left. There's also <a data-offer-url="https://www.citationneeded.news/substack-to-self-hosted-ghost/" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://www.citationneeded.news/substack-to-self-hosted-ghost/"}" href="https://www.citationneeded.news/substack-to-self-hosted-ghost/" rel="nofollow noopener" target="_blank"><em>Citation Needed</em> by Molly White</a>, which is an extremely influential blog that critically covers cryptocurrency and other technology trends.</p><h2 class="paywall">Buttondown</h2><figure class="AssetEmbedWrapper-eVDQiB byBkf asset-embed"><div class="AssetEmbedAssetContainer-eJxoAx dBHGoQ asset-embed__asset-container"><span class="SpanWrapper-umhxW kGxnNB responsive-asset AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset responsive-image"><noscript><img alt="Screenshot of Buttondown newsletter website" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/6320e186036b54662b51048e/master/w_1600%2Cc_limit/Substack-Alternatives-Buttondown-Gear.jpg" srcSet="https://media.wired.com/photos/6320e186036b54662b51048e/master/w_120,c_limit/Substack-Alternatives-Buttondown-Gear.jpg 120w, https://media.wired.com/photos/6320e186036b54662b51048e/master/w_240,c_limit/Substack-Alternatives-Buttondown-Gear.jpg 240w, https://media.wired.com/photos/6320e186036b54662b51048e/master/w_320,c_limit/Substack-Alternatives-Buttondown-Gear.jpg 320w, https://media.wired.com/photos/6320e186036b54662b51048e/master/w_640,c_limit/Substack-Alternatives-Buttondown-Gear.jpg 640w, https://media.wired.com/photos/6320e186036b54662b51048e/master/w_960,c_limit/Substack-Alternatives-Buttondown-Gear.jpg 960w, https://media.wired.com/photos/6320e186036b54662b51048e/master/w_1280,c_limit/Substack-Alternatives-Buttondown-Gear.jpg 1280w, https://media.wired.com/photos/6320e186036b54662b51048e/master/w_1600,c_limit/Substack-Alternatives-Buttondown-Gear.jpg 1600w" sizes="100vw"/></noscript></picture></span></div><div class="CaptionWrapper-jSZdqE fJvQtP caption AssetEmbedCaption-fNQBPI dDrfgT asset-embed__caption"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptionCredit-ejegDm iUEiRd isTgyB fNaHcW caption__credit">Courtesy of Buttondown</span></div></figure><p class="paywall"><a data-offer-url="https://buttondown.email/" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://buttondown.email/"}" href="https://buttondown.email/" rel="nofollow noopener" target="_blank">Buttondown</a> was bootstrapped by one person, Justin Duke, who to this day responds to emails and questions nearly instantly. Being bootstrapped means there are no investors pushing for massive scale growth. We've talked about <a href="https://www.wired.com/story/how-to-migrate-newsletter-substack-to-buttondown/">how to migrate your newsletter from Substack to Buttondown</a> before—it's a straightforward process.</p><p class="paywall">Here's how the pricing works out:</p><ol class="paywall"><li>The <strong>Free</strong> plan works for up to 100 subscribers, but you can't use this plan if you want to charge for subscriptions.</li><li>The <strong>Basic</strong> plan costs $9 a month, or $108 a year, and works for up to 1,000 subscribers. That's a discount over Substack if you're pulling in more than $1,080 annually.</li><li>The <strong>Standard</strong> plan supports up to 5,000 subscribers. It costs $29 a month or $348 a year, which is a discount over Substack if you're pulling in more than $3,480 annually. This plan also allows you to remove all Buttondown branding and adds support for integrations with other software.</li><li>The <strong>Professional</strong> plan supports up to 10,000 subscribers and costs $79 a month, which works out to $948 a year. That's a discount over Substack if you're making more than $9,480 annually. You can use one account to run multiple newsletters at this level.</li><li>The <strong>Advanced</strong> plan supports up to 20,000 subscribers and costs $139 a month, which works out to $1,668. That's a discount over Substack if you're making more than $16,668 annually.</li><li>Plans beyond that size don't have a public price—you'll have to reach out to the company.</li></ol></div></div></div><div class="GridItem-buujkM fVLMby grid--item grid-layout__aside"><div class="StickyBoxWrapper-jfYBuk fifekH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-node-id="7f01ll"></div></div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--display-rail" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--display-rail"></div><div class="journey-unit"></div></div><div data-attr-viewport-monitor="" class="RecircMostPopularWrapper-bRuGTi nZGkR recirc-most-popular-wrapper viewport-monitor-anchor"><div class="RecircMostPopularContiner-jiViNn ktrplG recirc-most-popular-sparrow-tracking" data-most-popular-id="mod-most-popular-62822"><div class="RecircMostPopularHeading-iVzhzt gSVwof">Most Popular</div><ul class="RecircMostPopularItems-dCAajf bmLWUm"><li><div class="SummaryItemWrapper-iwvBff byWGsE summary-item summary-item--has-border summary-item--REVIEW summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw gkxuUB" data-item="{"dangerousHed":"The WalkingPad C2 Mini Treadmill Feels Stable Under Your Desk and Feet","contentType":"venue","hotelLink":"https://www.wired.com/review/walkingpad-c2/#intcid=_wired-gear-right-rail_012074cb-3fd9-4990-985d-d2acac42e73e_popular4-1-reranked-by-vidi","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/review/walkingpad-c2/#intcid=_wired-gear-right-rail_012074cb-3fd9-4990-985d-d2acac42e73e_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-1" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/673e619beeecd9d327616b91/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/673e619beeecd9d327616b91/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/673e619beeecd9d327616b91/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/673e619beeecd9d327616b91/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/673e619beeecd9d327616b91/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/673e619beeecd9d327616b91/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="The WalkingPad C2 Mini Treadmill Feels Stable Under Your Desk and Feet" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/673e619beeecd9d327616b91/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX korSvK rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Gear</span></div></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-1" data-component-type="recirc-river" data-recirc-id="item-hed-1" data-recirc-pattern="summary-item" href="https://www.wired.com/review/walkingpad-c2/#intcid=_wired-gear-right-rail_012074cb-3fd9-4990-985d-d2acac42e73e_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The WalkingPad C2 Mini Treadmill Feels Stable Under Your Desk and Feet</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>Kristin Canning</span></span></span></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff byWGsE summary-item summary-item--has-border summary-item--REVIEW summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw gkxuUB" data-item="{"dangerousHed":"The Insta360 Link 2 Is a Great-Value Motorized Webcam","contentType":"venue","hotelLink":"https://www.wired.com/review/review-insta360-link-2/#intcid=_wired-gear-right-rail_012074cb-3fd9-4990-985d-d2acac42e73e_popular4-1-reranked-by-vidi","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/review/review-insta360-link-2/#intcid=_wired-gear-right-rail_012074cb-3fd9-4990-985d-d2acac42e73e_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-2" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/673cf0296a6dcbad027c6545/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/673cf0296a6dcbad027c6545/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/673cf0296a6dcbad027c6545/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/673cf0296a6dcbad027c6545/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/673cf0296a6dcbad027c6545/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/673cf0296a6dcbad027c6545/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="The Insta360 Link 2 Is a Great-Value Motorized Webcam" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/673cf0296a6dcbad027c6545/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-2" data-component-type="recirc-river" data-recirc-id="item-hed-2" data-recirc-pattern="summary-item" href="https://www.wired.com/review/review-insta360-link-2/#intcid=_wired-gear-right-rail_012074cb-3fd9-4990-985d-d2acac42e73e_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The Insta360 Link 2 Is a Great-Value Motorized Webcam</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>Sam Kieldsen</span></span></span></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff byWGsE summary-item summary-item--has-border summary-item--REVIEW summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw gkxuUB" data-item="{"dangerousHed":"Samsung’s Galaxy Book5 Pro 360 Has Too Many Bugs for a $1,700 Laptop","contentType":"venue","hotelLink":"https://www.wired.com/review/samsung-galaxy-book5-pro-360/#intcid=_wired-gear-right-rail_012074cb-3fd9-4990-985d-d2acac42e73e_popular4-1-reranked-by-vidi","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/review/samsung-galaxy-book5-pro-360/#intcid=_wired-gear-right-rail_012074cb-3fd9-4990-985d-d2acac42e73e_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-3" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/6721366099d4e4f7bd830478/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/6721366099d4e4f7bd830478/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/6721366099d4e4f7bd830478/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/6721366099d4e4f7bd830478/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/6721366099d4e4f7bd830478/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/6721366099d4e4f7bd830478/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="Samsung’s Galaxy Book5 Pro 360 Has Too Many Bugs for a $1,700 Laptop" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/6721366099d4e4f7bd830478/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX korSvK rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Gear</span></div></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-3" data-component-type="recirc-river" data-recirc-id="item-hed-3" data-recirc-pattern="summary-item" href="https://www.wired.com/review/samsung-galaxy-book5-pro-360/#intcid=_wired-gear-right-rail_012074cb-3fd9-4990-985d-d2acac42e73e_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">Samsung’s Galaxy Book5 Pro 360 Has Too Many Bugs for a $1,700 Laptop</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>Christopher Null</span></span></span></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff byWGsE summary-item summary-item--has-border summary-item--REVIEW summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw gkxuUB" data-item="{"dangerousHed":"The Clip Converts Your Regular Bike Into an Electrified Ride","contentType":"venue","hotelLink":"https://www.wired.com/review/clip-ebike-conversion-kit/#intcid=_wired-gear-right-rail_012074cb-3fd9-4990-985d-d2acac42e73e_popular4-1-reranked-by-vidi","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/review/clip-ebike-conversion-kit/#intcid=_wired-gear-right-rail_012074cb-3fd9-4990-985d-d2acac42e73e_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-4" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/673a1ca0b3ac5023336b49dd/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/673a1ca0b3ac5023336b49dd/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/673a1ca0b3ac5023336b49dd/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/673a1ca0b3ac5023336b49dd/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/673a1ca0b3ac5023336b49dd/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/673a1ca0b3ac5023336b49dd/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="The Clip Converts Your Regular Bike Into an Electrified Ride" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/673a1ca0b3ac5023336b49dd/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX korSvK rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Gear</span></div></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-4" data-component-type="recirc-river" data-recirc-id="item-hed-4" data-recirc-pattern="summary-item" href="https://www.wired.com/review/clip-ebike-conversion-kit/#intcid=_wired-gear-right-rail_012074cb-3fd9-4990-985d-d2acac42e73e_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The Clip Converts Your Regular Bike Into an Electrified Ride</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>Stephanie Pearson</span></span></span></div></div></div></div></div></div></li><li class="AsideAdListItem-fTYGpp lmohmA hide-aside-ad"><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw ghmKWT ad ad--aside"><div class="ad__slot ad__slot--aside" data-node-id="r93qqj"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs knSlyA"></div></div></div></div><div class="StickyBoxPlaceholder-grPmrg dxAvXx"></div></div></div></div><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan full-bleed-ad row-mid-content-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidcontent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-content should-hold-space"><div class="ad__slot ad__slot--mid-content" data-node-id="sq1qo"></div></div></div></div><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 ArticlePageChunksGrid-hfxaau eSqXkM grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="BodyWrapper-kufPGa jVPeUt body body__container article__body" data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><p class="paywall">Newsletters that migrated from Substack to Buttondown include <a data-offer-url="https://buttondown.email/thehypothesis/archive/heres-why-substacks-scam-worked-so-well/" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://buttondown.email/thehypothesis/archive/heres-why-substacks-scam-worked-so-well/"}" href="https://buttondown.email/thehypothesis/archive/heres-why-substacks-scam-worked-so-well/" rel="nofollow noopener" target="_blank"><em>The Hypothesis</em> by Annalee Newitz</a>, which examines the crossroads of culture and science fiction, among other things. (Full disclosure, <a data-offer-url="https://buttondown.email/justinpot" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://buttondown.email/justinpot"}" href="https://buttondown.email/justinpot" rel="nofollow noopener" target="_blank">I also operate a free newsletter</a> run on Buttondown.)</p><h2 class="paywall">Beehiiv</h2><figure class="AssetEmbedWrapper-eVDQiB byBkf asset-embed"><div class="AssetEmbedAssetContainer-eJxoAx dBHGoQ asset-embed__asset-container"><span class="SpanWrapper-umhxW kGxnNB responsive-asset AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset responsive-image"><noscript><img alt="Smartphones displaying Beehiiv newsletter platform" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/6320e186eecde8c117e7f3f4/master/w_1600%2Cc_limit/Substack-Alternatives-Beehiiv-Gear.jpg" srcSet="https://media.wired.com/photos/6320e186eecde8c117e7f3f4/master/w_120,c_limit/Substack-Alternatives-Beehiiv-Gear.jpg 120w, https://media.wired.com/photos/6320e186eecde8c117e7f3f4/master/w_240,c_limit/Substack-Alternatives-Beehiiv-Gear.jpg 240w, https://media.wired.com/photos/6320e186eecde8c117e7f3f4/master/w_320,c_limit/Substack-Alternatives-Beehiiv-Gear.jpg 320w, https://media.wired.com/photos/6320e186eecde8c117e7f3f4/master/w_640,c_limit/Substack-Alternatives-Beehiiv-Gear.jpg 640w, https://media.wired.com/photos/6320e186eecde8c117e7f3f4/master/w_960,c_limit/Substack-Alternatives-Beehiiv-Gear.jpg 960w, https://media.wired.com/photos/6320e186eecde8c117e7f3f4/master/w_1280,c_limit/Substack-Alternatives-Beehiiv-Gear.jpg 1280w, https://media.wired.com/photos/6320e186eecde8c117e7f3f4/master/w_1600,c_limit/Substack-Alternatives-Beehiiv-Gear.jpg 1600w" sizes="100vw"/></noscript></picture></span></div><div class="CaptionWrapper-jSZdqE fJvQtP caption AssetEmbedCaption-fNQBPI dDrfgT asset-embed__caption"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptionCredit-ejegDm iUEiRd isTgyB fNaHcW caption__credit">Photograph: Beehiiv</span></div></figure><p class="paywall"><a data-offer-url="https://www.beehiiv.com/" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://www.beehiiv.com/"}" href="https://www.beehiiv.com/" rel="nofollow noopener" target="_blank">Beehiiv</a> offers one of the most generous free versions of any application on this list, supporting up to 2,500 subscribers, and offers a straightforward migration tool. There's also a referral program, meaning you can give discounts to readers who persuade their friends to sign up. Here's the pricing breakdown:</p><ol class="paywall"><li>The <strong>Free</strong> plan supports up to 2,500 subscribers. You cannot offer paid subscriptions with this plan.</li><li>The <strong>Scale</strong> plan costs $39 per month, which works out to $468, for up to 1,000 subscribers. If you're pulling in more than $4,680 annually this is a discount over Substack.</li><li>The Scale plan costs $99 per month, which works out to $1,188 per year, for up to 10,000 subscribers. If you're pulling in more than $11,880 per year that's a discount over Substack.</li><li>The <strong>Max</strong> plan, which allows you to remove all Beehiiv branding and offers support for up to 10 different publications, starts at $199 per month which works out to $2,388 per year. That's a discount over Substack if you're pulling in at least $23,880 per year.</li></ol><p class="paywall">Newsletters that migrated from Substack to Beehiiv include <a data-offer-url="https://www.garbageday.email/p/its-time-to-leave-substack" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://www.garbageday.email/p/its-time-to-leave-substack"}" href="https://www.garbageday.email/p/its-time-to-leave-substack" rel="nofollow noopener" target="_blank"><em>Garbage Day</em> by Ryan Broderick</a>, <a data-offer-url="https://blog.beehiiv.com/p/case-study-young-money-jack-raines" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://blog.beehiiv.com/p/case-study-young-money-jack-raines"}" href="https://blog.beehiiv.com/p/case-study-young-money-jack-raines" rel="nofollow noopener" target="_blank"><em>Young Money</em> by Jack Raines</a>, and <a data-offer-url="https://blog.beehiiv.com/p/case-study-publish-press-colin-samir" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://blog.beehiiv.com/p/case-study-publish-press-colin-samir"}" href="https://blog.beehiiv.com/p/case-study-publish-press-colin-samir" rel="nofollow noopener" target="_blank"><em>The Publish Press</em> by Colin and Samir</a>.</p><h2 class="paywall">Substack Doesn't Work for Everyone</h2><p class="paywall">Substack has raised more than $90 million in venture capital, which is a way of saying that some very rich people expect to see a massive amount of growth from this newsletter company. If you work in media, or have paid attention to the past 20 years of online publishing history, you might be skeptical that such a situation will benefit <em>you</em> financially in the long term. <a data-offer-url="https://www.thewrap.com/substack-follow-feature-problems-subscriptions-down/" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://www.thewrap.com/substack-follow-feature-problems-subscriptions-down/"}" href="https://www.thewrap.com/substack-follow-feature-problems-subscriptions-down/" rel="nofollow noopener" target="_blank">Current trends suggest that skepticism is warranted</a>.</p><p class="paywall">To Substack’s credit, right now it’s relatively easy to migrate your newsletter off its platform and onto other ones. Hopefully it stays that way, but if you’re at all skeptical that might change, I recommend migrating sooner rather than later.</p></div></div></div><div class="GridItem-buujkM fVLMby grid--item grid-layout__aside"><div class="StickyBoxWrapper-jfYBuk fifekH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-node-id="0wh2ba"></div></div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--display-rail" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--display-rail"></div><div class="journey-unit"></div></div></div><div class="StickyBoxPlaceholder-grPmrg dxAvXx"></div></div></div></div></div><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 PaywallInlineBarrierWithWrapperGrid-fyrGfS kLQIUk grid-layout--adrail narrow wide-adrail"><div 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class="container--body-inner"></div></div></div></div></div></div></article><div class="ContentFooterWrapper-jVNdRG dTJkpP ArticlePageContentFooterGrid-ccsXYy eMZRHU article-body__footer"><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan"><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="LinkStackWrapper-NFLYw kgtXXB linkstack" data-testid="LinkStack"><div class="SectionTitleRoot-dBGvdq fKgKBN LinkStackHeader-lKjbE kHUXjC link-stack--heading" data-testid="SectionTitle"><h2 class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SectionTitleHed-dKqZet bVCFRm cMsmZO gqvskx">You Might Also Like …</h2></div><div class="LinkStackContent-jyKicS ekGjom"><ul class="LinkStackList-gGcjdZ dnMwpz"><li class="LinkStackBullet-kQRqul kNeXZQ link-stack--link-item" data-testid="LinkStackBullet"><div><p><strong>In your inbox:</strong> Upgrade your life with <a href="https://www.wired.com/newsletter/gear?sourceCode=BottomStories" target="_blank">WIRED-tested gear</a></p></div></li><li class="LinkStackBullet-kQRqul kNeXZQ link-stack--link-item" data-testid="LinkStackBullet"><div><p>A <a href="https://www.wired.com/story/in-the-kentucky-mountains-a-bitcoin-mining-dream-becomes-the-stuff-of-nightmares/" target="_blank">bitcoin mining dream turned into a nightmare</a></p></div></li><li class="LinkStackBullet-kQRqul kNeXZQ link-stack--link-item" data-testid="LinkStackBullet"><div><p><strong>The Big Interview:</strong> Marissa Mayer—<a href="https://www.wired.com/story/big-interview-marissa-mayer-yahoo-sunshine-ai/" target="_blank">I am a software girl</a></p></div></li><li class="LinkStackBullet-kQRqul kNeXZQ link-stack--link-item" data-testid="LinkStackBullet"><div><p>I made <a href="https://www.wired.com/story/i-made-a-wholesome-onlyfans-to-try-to-make-ends-meet/" target="_blank">a wholesome OnlyFans</a> to try to make ends meet</p></div></li><li class="LinkStackBullet-kQRqul kNeXZQ link-stack--link-item" data-testid="LinkStackBullet"><div><p><strong>Event:</strong> Join us for <a href="https://events.wired.com/big-interview?sourceCode=BottomStories" target="_blank">The Big Interview</a> on December 3 in San Francisco</p></div></li></ul></div></div></div></div></div><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan"><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="ContributorsWrapper-eNpWFu hYyBes contributors" data-testid="Contributors"><div data-testid="contributor-bio-wrapper" class="ContributorBioWrapper-bnVHbt gukMon"><div class="ContributorBioContent-ubQdr jZTSSi"><div class="ContributorBioHeader-ledood XOIEx"></div><div class="ContributorBioBio-fBolsO kzXQIh"><a href="/author/justin-pot/">Justin Pot</a> is a freelance journalist who writes tutorials and essays that inform and/or entertain. He loves beer, technology, nature, and people, not necessarily in that order. </div><div class="ContributorBioFooter-brqDlv dMbIUd"><span class="ContributorBioTitle-kCBbCe cIwSLM">Contributor</span><div class="SocialIconsWrapper-hKMEXV ffgPVr social-icons social-icons--standard"><ul data-testid="socialIconslist" class="SocialIconsList-cHVTIA ivmblD social-icons__list"><li class="SocialIconsListItem-dembhR jTjOQe social-icons__list-item social-icons__list-item--twitter social-icons__list-item--standard"><a aria-label="Follow Justin Pot on X" class="external-link SocialIconExternalLink-huuzOU cLGRzS social-icons__link social-icons__link--twitter" data-event-click="{"element":"ExternalLink","outgoingURL":"https://www.twitter.com/jhpot"}" href="https://www.twitter.com/jhpot" rel="noopener" target="_blank"><div class="SocialIconViewBox-eMKbYd idIJGl social-icons__icon-container"><div class="SocialIconContainer-huXzUC jdhSaZ"><svg class="SocialIconNetworkIconComponent-cZaKGz dlOAhZ icon 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data-testid="ContentFooterBottom" class="ContentFooterBottom-jwWZfC diNfJW"><div class="content-bottom-anchor"></div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--article-footer" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--article-footer"></div><div class="journey-unit"></div></div><div data-attr-viewport-monitor="" class="recirc-list-wrapper viewport-monitor-anchor"><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan ContentFooterRelated-kEBiFe kVUuwq"><div class="GridWrapper-cAzTTK jXvsWG grid grid-margins grid-items-0 SummaryCollectionGridComponent-ktyEog bdTTVU summary-collection-grid RecircListDefaultOverlaySummaryCollectionGrid-AHJhY imlAjr recirc-list__items summary-collection-grid--four-columns summary-collection-grid--TextBelowLeft"><div class="GridItem-buujkM kHPPIF grid--item"><div class="SummaryCollectionGridContent-eVUpRm flthaR"><div class="SectionTitleRoot-dBGvdq fiHEJl SummaryCollectionGridSectionTitle-fCmYwG eAcJMh" data-testid="SectionTitle"><header class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SectionTitleHed-dKqZet dxqEAa cMsmZO gbguXG">Read More</header></div><div class="SummaryCollectionGridItems-DZShR cwiDtx hide-read-more-ad" data-testid="SummaryCollectionGridItems"><div class="SummaryItemWrapper-iwvBff rdDmT summary-item summary-item--GALLERY summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm fMpfiT" data-item="{"dangerousHed":"The Best Laptops to Work and Play Wherever You Are","index":0,"contentType":"venue","hotelLink":"https://www.wired.com/gallery/best-laptops/#intcid=_wired-article-bottom-recirc_c70c45e3-1b48-4fa9-87c6-0a9d6ae08f8b_aff-content-entity-topic-similarity-v2","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/gallery/best-laptops/#intcid=_wired-article-bottom-recirc_c70c45e3-1b48-4fa9-87c6-0a9d6ae08f8b_aff-content-entity-topic-similarity-v2" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-1" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz gKnDpj"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/672d432179107b6f231cb708/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/672d432179107b6f231cb708/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/672d432179107b6f231cb708/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/672d432179107b6f231cb708/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/672d432179107b6f231cb708/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/672d432179107b6f231cb708/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/672d432179107b6f231cb708/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/672d432179107b6f231cb708/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><img alt="The Best Laptops to Work and Play Wherever You Are" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/672d432179107b6f231cb708/16:9/w_800%2Ch_450%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content summary-item__content--no-rubric"><a class="SummaryItemHedLink-civMjp ejgyuy summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-1" data-component-type="recirc-river" data-recirc-id="item-hed-1" data-recirc-pattern="summary-item" href="https://www.wired.com/gallery/best-laptops/#intcid=_wired-article-bottom-recirc_c70c45e3-1b48-4fa9-87c6-0a9d6ae08f8b_aff-content-entity-topic-similarity-v2" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hoOgAQ summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The Best Laptops to Work and Play Wherever You Are</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ecrdiQ gdwdpa summary-item__dek summary-item__dek--extra-spacing">These are our favorite Windows laptops, MacBooks, Chromebooks, and Linux portables.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name">Christopher Null</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff rdDmT summary-item summary-item--GALLERY summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm fMpfiT" data-item="{"dangerousHed":"The Best Gaming Headsets for Every System","index":1,"contentType":"venue","hotelLink":"https://www.wired.com/gallery/best-gaming-headsets/#intcid=_wired-article-bottom-recirc_c70c45e3-1b48-4fa9-87c6-0a9d6ae08f8b_aff-content-entity-topic-similarity-v2","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/gallery/best-gaming-headsets/#intcid=_wired-article-bottom-recirc_c70c45e3-1b48-4fa9-87c6-0a9d6ae08f8b_aff-content-entity-topic-similarity-v2" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-2" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz gKnDpj"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/66670d8f49006ecd800a633f/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/66670d8f49006ecd800a633f/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/66670d8f49006ecd800a633f/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/66670d8f49006ecd800a633f/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/66670d8f49006ecd800a633f/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/66670d8f49006ecd800a633f/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/66670d8f49006ecd800a633f/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/66670d8f49006ecd800a633f/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><img alt="The Best Gaming Headsets for Every System" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/66670d8f49006ecd800a633f/16:9/w_800%2Ch_450%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content summary-item__content--no-rubric"><a class="SummaryItemHedLink-civMjp ejgyuy summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-2" data-component-type="recirc-river" data-recirc-id="item-hed-2" data-recirc-pattern="summary-item" href="https://www.wired.com/gallery/best-gaming-headsets/#intcid=_wired-article-bottom-recirc_c70c45e3-1b48-4fa9-87c6-0a9d6ae08f8b_aff-content-entity-topic-similarity-v2" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hoOgAQ summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The Best Gaming Headsets for Every System</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ecrdiQ gdwdpa summary-item__dek summary-item__dek--extra-spacing">Lend depth and drama to your gameplay with the right gaming headset for any console or device.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name">Eric Ravenscraft</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff rdDmT summary-item summary-item--GALLERY summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm fMpfiT" data-item="{"dangerousHed":"The Best Barefoot Shoes for Walking or Running","index":2,"contentType":"venue","hotelLink":"https://www.wired.com/gallery/best-barefoot-shoes/#intcid=_wired-article-bottom-recirc_c70c45e3-1b48-4fa9-87c6-0a9d6ae08f8b_aff-content-entity-topic-similarity-v2","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/gallery/best-barefoot-shoes/#intcid=_wired-article-bottom-recirc_c70c45e3-1b48-4fa9-87c6-0a9d6ae08f8b_aff-content-entity-topic-similarity-v2" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-3" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz gKnDpj"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/6629939ea620d99a9e8ea912/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/6629939ea620d99a9e8ea912/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/6629939ea620d99a9e8ea912/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/6629939ea620d99a9e8ea912/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/6629939ea620d99a9e8ea912/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/6629939ea620d99a9e8ea912/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/6629939ea620d99a9e8ea912/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/6629939ea620d99a9e8ea912/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><img alt="The Best Barefoot Shoes for Walking or Running" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/6629939ea620d99a9e8ea912/16:9/w_800%2Ch_450%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content summary-item__content--no-rubric"><a class="SummaryItemHedLink-civMjp ejgyuy summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-3" data-component-type="recirc-river" data-recirc-id="item-hed-3" data-recirc-pattern="summary-item" href="https://www.wired.com/gallery/best-barefoot-shoes/#intcid=_wired-article-bottom-recirc_c70c45e3-1b48-4fa9-87c6-0a9d6ae08f8b_aff-content-entity-topic-similarity-v2" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hoOgAQ summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The Best Barefoot Shoes for Walking or Running</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ecrdiQ gdwdpa summary-item__dek summary-item__dek--extra-spacing">Our favorite zero-drop, minimalist footwear will let you feel the ground beneath your feet.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name">Scott Gilbertson</span></span></span></div></div></div></div></div></div><div class="AdWrapper-dQtivb fZrssQ SummaryCollectionGridSummaryItem-WColm fMpfiT ad ad--read-more"><div class="ad__slot ad__slot--read-more" data-node-id="rkhek"></div></div><div class="SummaryItemWrapper-iwvBff rdDmT summary-item summary-item--GALLERY summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm fMpfiT" data-item="{"dangerousHed":"The Best Touchscreen Gloves to Get You Through the Winter","index":3,"contentType":"venue","hotelLink":"https://www.wired.com/gallery/best-touchscreen-gloves/#intcid=_wired-article-bottom-recirc_c70c45e3-1b48-4fa9-87c6-0a9d6ae08f8b_aff-content-entity-topic-similarity-v2","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/gallery/best-touchscreen-gloves/#intcid=_wired-article-bottom-recirc_c70c45e3-1b48-4fa9-87c6-0a9d6ae08f8b_aff-content-entity-topic-similarity-v2" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-4" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz gKnDpj"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/672e90a5ffbdc79891244006/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/672e90a5ffbdc79891244006/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/672e90a5ffbdc79891244006/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/672e90a5ffbdc79891244006/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/672e90a5ffbdc79891244006/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/672e90a5ffbdc79891244006/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/672e90a5ffbdc79891244006/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/672e90a5ffbdc79891244006/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><img alt="The Best Touchscreen Gloves to Get You Through the Winter" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/672e90a5ffbdc79891244006/16:9/w_800%2Ch_450%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content summary-item__content--no-rubric"><a class="SummaryItemHedLink-civMjp ejgyuy summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-4" data-component-type="recirc-river" data-recirc-id="item-hed-4" data-recirc-pattern="summary-item" href="https://www.wired.com/gallery/best-touchscreen-gloves/#intcid=_wired-article-bottom-recirc_c70c45e3-1b48-4fa9-87c6-0a9d6ae08f8b_aff-content-entity-topic-similarity-v2" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hoOgAQ summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The Best Touchscreen Gloves to Get You Through the Winter</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ecrdiQ gdwdpa summary-item__dek summary-item__dek--extra-spacing">We braved the cold to answer a modern dilemma: Can you keep your hands warm and use a smartphone at the same time?</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name">Simon Hill</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff rdDmT summary-item summary-item--GALLERY summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm fMpfiT" data-item="{"dangerousHed":"Your TV Sounds Awful. These Soundbars Can Fix That","index":4,"contentType":"venue","hotelLink":"https://www.wired.com/gallery/best-soundbars/#intcid=_wired-article-bottom-recirc_c70c45e3-1b48-4fa9-87c6-0a9d6ae08f8b_aff-content-entity-topic-similarity-v2","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/gallery/best-soundbars/#intcid=_wired-article-bottom-recirc_c70c45e3-1b48-4fa9-87c6-0a9d6ae08f8b_aff-content-entity-topic-similarity-v2" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-5" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz gKnDpj"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/671c41d391ffbe8078433e03/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/671c41d391ffbe8078433e03/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/671c41d391ffbe8078433e03/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/671c41d391ffbe8078433e03/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/671c41d391ffbe8078433e03/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/671c41d391ffbe8078433e03/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/671c41d391ffbe8078433e03/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/671c41d391ffbe8078433e03/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><img alt="Your TV Sounds Awful. These Soundbars Can Fix That" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/671c41d391ffbe8078433e03/16:9/w_800%2Ch_450%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content summary-item__content--no-rubric"><a class="SummaryItemHedLink-civMjp ejgyuy summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-5" data-component-type="recirc-river" data-recirc-id="item-hed-5" data-recirc-pattern="summary-item" href="https://www.wired.com/gallery/best-soundbars/#intcid=_wired-article-bottom-recirc_c70c45e3-1b48-4fa9-87c6-0a9d6ae08f8b_aff-content-entity-topic-similarity-v2" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hoOgAQ summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">Your TV Sounds Awful. These Soundbars Can Fix That</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ecrdiQ gdwdpa summary-item__dek summary-item__dek--extra-spacing">Every television deserves a row of speakers to call its own. These are our favorite soundbars.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name">Parker Hall</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff rdDmT summary-item summary-item--GALLERY summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm fMpfiT" data-item="{"dangerousHed":"The 16 Best Gifts for the PC Gamer in Your Life","index":5,"contentType":"venue","hotelLink":"https://www.wired.com/gallery/gift-ideas-for-pc-gamers/#intcid=_wired-article-bottom-recirc_c70c45e3-1b48-4fa9-87c6-0a9d6ae08f8b_aff-content-entity-topic-similarity-v2","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/gallery/gift-ideas-for-pc-gamers/#intcid=_wired-article-bottom-recirc_c70c45e3-1b48-4fa9-87c6-0a9d6ae08f8b_aff-content-entity-topic-similarity-v2" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-6" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz gKnDpj"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/67216f2e80e2d8beb3f7570f/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/67216f2e80e2d8beb3f7570f/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/67216f2e80e2d8beb3f7570f/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/67216f2e80e2d8beb3f7570f/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/67216f2e80e2d8beb3f7570f/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/67216f2e80e2d8beb3f7570f/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/67216f2e80e2d8beb3f7570f/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/67216f2e80e2d8beb3f7570f/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><img alt="The 16 Best Gifts for the PC Gamer in Your Life" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/67216f2e80e2d8beb3f7570f/16:9/w_800%2Ch_450%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content summary-item__content--no-rubric"><a class="SummaryItemHedLink-civMjp ejgyuy summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-6" data-component-type="recirc-river" data-recirc-id="item-hed-6" data-recirc-pattern="summary-item" href="https://www.wired.com/gallery/gift-ideas-for-pc-gamers/#intcid=_wired-article-bottom-recirc_c70c45e3-1b48-4fa9-87c6-0a9d6ae08f8b_aff-content-entity-topic-similarity-v2" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hoOgAQ summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The 16 Best Gifts for the PC Gamer in Your Life</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ecrdiQ gdwdpa summary-item__dek summary-item__dek--extra-spacing">It’s dangerous to go alone! Take these headsets, keyboards, and mice and give them to your favorite PC gamer.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name">Eric Ravenscraft</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff rdDmT summary-item summary-item--GALLERY summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm fMpfiT" data-item="{"dangerousHed":"Our Favorite Advent Calendars of 2024","index":6,"contentType":"venue","hotelLink":"https://www.wired.com/gallery/best-advent-calendars/#intcid=_wired-article-bottom-recirc_c70c45e3-1b48-4fa9-87c6-0a9d6ae08f8b_aff-content-entity-topic-similarity-v2","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/gallery/best-advent-calendars/#intcid=_wired-article-bottom-recirc_c70c45e3-1b48-4fa9-87c6-0a9d6ae08f8b_aff-content-entity-topic-similarity-v2" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-7" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz gKnDpj"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/67238e6469ab3ea609e104e9/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/67238e6469ab3ea609e104e9/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/67238e6469ab3ea609e104e9/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/67238e6469ab3ea609e104e9/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/67238e6469ab3ea609e104e9/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/67238e6469ab3ea609e104e9/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/67238e6469ab3ea609e104e9/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/67238e6469ab3ea609e104e9/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><img alt="Our Favorite Advent Calendars of 2024" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/67238e6469ab3ea609e104e9/16:9/w_800%2Ch_450%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content summary-item__content--no-rubric"><a class="SummaryItemHedLink-civMjp ejgyuy summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-7" data-component-type="recirc-river" data-recirc-id="item-hed-7" data-recirc-pattern="summary-item" href="https://www.wired.com/gallery/best-advent-calendars/#intcid=_wired-article-bottom-recirc_c70c45e3-1b48-4fa9-87c6-0a9d6ae08f8b_aff-content-entity-topic-similarity-v2" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hoOgAQ summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">Our Favorite Advent Calendars of 2024</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ecrdiQ gdwdpa summary-item__dek summary-item__dek--extra-spacing">Whether your loved one likes sweets, spices, or something a little stronger, these treat-filled Advent calendars make a great gift.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name">Louryn Strampe</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff rdDmT summary-item summary-item--GALLERY summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm fMpfiT" data-item="{"dangerousHed":"The 5 Best Sunrise Alarms to Help You Rise and Shine","index":7,"contentType":"venue","hotelLink":"https://www.wired.com/gallery/best-sunrise-alarm-clocks/#intcid=_wired-article-bottom-recirc_c70c45e3-1b48-4fa9-87c6-0a9d6ae08f8b_aff-content-entity-topic-similarity-v2","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/gallery/best-sunrise-alarm-clocks/#intcid=_wired-article-bottom-recirc_c70c45e3-1b48-4fa9-87c6-0a9d6ae08f8b_aff-content-entity-topic-similarity-v2" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-8" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz gKnDpj"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/66e8a93f60b097c88e51a0f5/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/66e8a93f60b097c88e51a0f5/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/66e8a93f60b097c88e51a0f5/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/66e8a93f60b097c88e51a0f5/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/66e8a93f60b097c88e51a0f5/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/66e8a93f60b097c88e51a0f5/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/66e8a93f60b097c88e51a0f5/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/66e8a93f60b097c88e51a0f5/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><img alt="The 5 Best Sunrise Alarms to Help You Rise and Shine" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/66e8a93f60b097c88e51a0f5/16:9/w_800%2Ch_450%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content summary-item__content--no-rubric"><a class="SummaryItemHedLink-civMjp ejgyuy summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-8" data-component-type="recirc-river" data-recirc-id="item-hed-8" data-recirc-pattern="summary-item" href="https://www.wired.com/gallery/best-sunrise-alarm-clocks/#intcid=_wired-article-bottom-recirc_c70c45e3-1b48-4fa9-87c6-0a9d6ae08f8b_aff-content-entity-topic-similarity-v2" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hoOgAQ summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The 5 Best Sunrise Alarms to Help You Rise and Shine</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ecrdiQ gdwdpa summary-item__dek summary-item__dek--extra-spacing">If you want to wake up with the sun but aren’t a morning person, these bedside devices can simulate a sunrise whenever you want to rouse for the day (and a sunset, too).</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"> Nena Farrell </span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff rdDmT summary-item summary-item--GALLERY summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm fMpfiT" data-item="{"dangerousHed":"The Best All-in-One Computers","index":8,"contentType":"venue","hotelLink":"https://www.wired.com/gallery/best-all-in-one-computers/#intcid=_wired-article-bottom-recirc_c70c45e3-1b48-4fa9-87c6-0a9d6ae08f8b_aff-content-entity-topic-similarity-v2","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/gallery/best-all-in-one-computers/#intcid=_wired-article-bottom-recirc_c70c45e3-1b48-4fa9-87c6-0a9d6ae08f8b_aff-content-entity-topic-similarity-v2" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-9" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz gKnDpj"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/672d469e79107b6f231cb70a/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/672d469e79107b6f231cb70a/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/672d469e79107b6f231cb70a/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/672d469e79107b6f231cb70a/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/672d469e79107b6f231cb70a/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/672d469e79107b6f231cb70a/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/672d469e79107b6f231cb70a/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/672d469e79107b6f231cb70a/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><img alt="The Best All-in-One Computers" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" 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SummaryItemDek-CRfsi iUEiRd ecrdiQ gdwdpa summary-item__dek summary-item__dek--extra-spacing">If you need a PC but don't want to ponder over all the specs and peripherals, get one of these all-in-one computers.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name">Christopher Null</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff rdDmT summary-item summary-item--GALLERY summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm fMpfiT" data-item="{"dangerousHed":"The Best Soda Makers for Sparkling Water","index":9,"contentType":"venue","hotelLink":"https://www.wired.com/gallery/best-soda-makers/#intcid=_wired-article-bottom-recirc_c70c45e3-1b48-4fa9-87c6-0a9d6ae08f8b_aff-content-entity-topic-similarity-v2","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/gallery/best-soda-makers/#intcid=_wired-article-bottom-recirc_c70c45e3-1b48-4fa9-87c6-0a9d6ae08f8b_aff-content-entity-topic-similarity-v2" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-10" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz gKnDpj"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/672527b926d551a85c28c608/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/672527b926d551a85c28c608/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/672527b926d551a85c28c608/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/672527b926d551a85c28c608/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/672527b926d551a85c28c608/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/672527b926d551a85c28c608/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/672527b926d551a85c28c608/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/672527b926d551a85c28c608/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><img alt="The Best Soda Makers for Sparkling Water" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/672527b926d551a85c28c608/16:9/w_800%2Ch_450%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content summary-item__content--no-rubric"><a class="SummaryItemHedLink-civMjp ejgyuy summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-10" data-component-type="recirc-river" data-recirc-id="item-hed-10" data-recirc-pattern="summary-item" href="https://www.wired.com/gallery/best-soda-makers/#intcid=_wired-article-bottom-recirc_c70c45e3-1b48-4fa9-87c6-0a9d6ae08f8b_aff-content-entity-topic-similarity-v2" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hoOgAQ summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The Best Soda Makers for Sparkling Water</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ecrdiQ gdwdpa summary-item__dek summary-item__dek--extra-spacing">These are the best bubblers we've found for fresh carbonation at a moment's notice.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name">Andrew Watman</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff rdDmT summary-item summary-item--GALLERY summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm fMpfiT" data-item="{"dangerousHed":"Our 9 Favorite Down Comforters","index":10,"contentType":"venue","hotelLink":"https://www.wired.com/gallery/best-down-comforters/#intcid=_wired-article-bottom-recirc_c70c45e3-1b48-4fa9-87c6-0a9d6ae08f8b_aff-content-entity-topic-similarity-v2","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/gallery/best-down-comforters/#intcid=_wired-article-bottom-recirc_c70c45e3-1b48-4fa9-87c6-0a9d6ae08f8b_aff-content-entity-topic-similarity-v2" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-11" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz gKnDpj"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/672a9834ade5d82fdfcfdedb/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/672a9834ade5d82fdfcfdedb/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/672a9834ade5d82fdfcfdedb/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/672a9834ade5d82fdfcfdedb/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/672a9834ade5d82fdfcfdedb/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/672a9834ade5d82fdfcfdedb/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/672a9834ade5d82fdfcfdedb/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/672a9834ade5d82fdfcfdedb/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><img alt="Our 9 Favorite Down Comforters" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/672a9834ade5d82fdfcfdedb/16:9/w_800%2Ch_450%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content summary-item__content--no-rubric"><a class="SummaryItemHedLink-civMjp ejgyuy summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-11" data-component-type="recirc-river" data-recirc-id="item-hed-11" data-recirc-pattern="summary-item" href="https://www.wired.com/gallery/best-down-comforters/#intcid=_wired-article-bottom-recirc_c70c45e3-1b48-4fa9-87c6-0a9d6ae08f8b_aff-content-entity-topic-similarity-v2" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hoOgAQ summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">Our 9 Favorite Down Comforters</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ecrdiQ gdwdpa summary-item__dek summary-item__dek--extra-spacing">Snuggle up under our WIRED-tested favorites for every season and every budget.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name">Louryn Strampe</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff rdDmT summary-item summary-item--GALLERY summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm fMpfiT" data-item="{"dangerousHed":"Which Safety App Should You Trust for Personal Protection?","index":11,"contentType":"venue","hotelLink":"https://www.wired.com/gallery/which-personal-safety-app-is-best-for-me/#intcid=_wired-article-bottom-recirc_c70c45e3-1b48-4fa9-87c6-0a9d6ae08f8b_aff-content-entity-topic-similarity-v2","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/gallery/which-personal-safety-app-is-best-for-me/#intcid=_wired-article-bottom-recirc_c70c45e3-1b48-4fa9-87c6-0a9d6ae08f8b_aff-content-entity-topic-similarity-v2" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-12" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz gKnDpj"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/6726c8f95d97bf034e9a8dcc/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/6726c8f95d97bf034e9a8dcc/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/6726c8f95d97bf034e9a8dcc/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/6726c8f95d97bf034e9a8dcc/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/6726c8f95d97bf034e9a8dcc/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/6726c8f95d97bf034e9a8dcc/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/6726c8f95d97bf034e9a8dcc/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/6726c8f95d97bf034e9a8dcc/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><img alt="Which Safety App Should You Trust for Personal Protection?" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/6726c8f95d97bf034e9a8dcc/16:9/w_800%2Ch_450%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content summary-item__content--no-rubric"><a class="SummaryItemHedLink-civMjp ejgyuy summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-12" data-component-type="recirc-river" data-recirc-id="item-hed-12" data-recirc-pattern="summary-item" href="https://www.wired.com/gallery/which-personal-safety-app-is-best-for-me/#intcid=_wired-article-bottom-recirc_c70c45e3-1b48-4fa9-87c6-0a9d6ae08f8b_aff-content-entity-topic-similarity-v2" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hoOgAQ summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">Which Safety App Should You Trust for Personal Protection?</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ecrdiQ gdwdpa summary-item__dek summary-item__dek--extra-spacing">Your smartphone or wearable could be a lifeline in emergencies. These apps could make all the difference.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name">Boutayna Chokrane </span></span></span></div></div></div></div></div></div></div><div class="SummaryCollectionGridToActionWrapper-gnReGN eGayfk"></div></div></div></div></div></div><div class="SavingsUnitedCouponsWrapper-gPnqA-d dJvybl"><div class="CouponGrid-bStwlh eCKeZn"><div class="SectionTitleRoot-dBGvdq fiHEJl SavingsUnitedCouponsSectionTitle-ffHinT cVDRuh" data-testid="SectionTitle"><h2 class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SectionTitleHed-dKqZet dxqEAa cMsmZO gbguXG"><a href="https://www.wired.com/coupons">WIRED COUPONS</a></h2></div><div class="SavingsUnitedCouponsGrid-hNUgHS gPRGRG"><a aria-label="TurboTax Service Code" href="https://www.wired.com/coupons/turbotax" name="TurboTax" title="TurboTax Service Code" data-section-title="coupons click 1" class="SavingsUnitedCouponsGridItems-kBWhyw hKGxTu"><div href="https://www.wired.com/coupons/turbotax" name="TurboTax Service Code" class="CouponResponsiveImage-kiuGOG jeySQA"><img alt="https://www.wired.com/coupons/static/shop/32697/logo/FINAL_TurboTax_logo.png" src="https://www.wired.com/coupons/static/shop/32697/logo/FINAL_TurboTax_logo.png" class="CouponLogo-gFSxCq khxGWu"/></div><div class="SavingsUnitedCouponsContent-ZcHKX fTKlBe"><span class="SavingsUnitedCouponsAnchorText-ejgREu jMiZuX">TurboTax Service Code</span><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp"><div class="ClampContent-hilPkr isFfWK"><p data-testid="CouponItemDek" class="SavingsUnitedCouponsOfferDek-cwvRdE fhxcMw">Turbo Tax Refund Calculator 2024-2025</p></div></div></div></a><a aria-label="h&r block coupon" href="https://www.wired.com/coupons/hr-block" name="H&R Block Tax" title="h&r block coupon" data-section-title="coupons click 2" class="SavingsUnitedCouponsGridItems-kBWhyw hKGxTu"><div href="https://www.wired.com/coupons/hr-block" name="h&r block coupon" class="CouponResponsiveImage-kiuGOG jeySQA"><img alt="https://www.wired.com/coupons/static/shop/37832/logo/H_R_Block_Coupon_Code.png" src="https://www.wired.com/coupons/static/shop/37832/logo/H_R_Block_Coupon_Code.png" class="CouponLogo-gFSxCq khxGWu"/></div><div class="SavingsUnitedCouponsContent-ZcHKX fTKlBe"><span class="SavingsUnitedCouponsAnchorText-ejgREu jMiZuX">h&r block coupon</span><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp"><div class="ClampContent-hilPkr isFfWK"><p data-testid="CouponItemDek" class="SavingsUnitedCouponsOfferDek-cwvRdE fhxcMw">H&R Block Deluxe Filing Only $55</p></div></div></div></a><a aria-label="Instacart promo code" href="https://www.wired.com/coupons/instacart" name="Instacart" title="Instacart promo code" data-section-title="coupons click 3" class="SavingsUnitedCouponsGridItems-kBWhyw hKGxTu"><div href="https://www.wired.com/coupons/instacart" name="Instacart promo code" class="CouponResponsiveImage-kiuGOG jeySQA"><img alt="https://www.wired.com/coupons/static/shop/37974/logo/Instacart_logo_-_22__1_.png" src="https://www.wired.com/coupons/static/shop/37974/logo/Instacart_logo_-_22__1_.png" class="CouponLogo-gFSxCq khxGWu"/></div><div class="SavingsUnitedCouponsContent-ZcHKX fTKlBe"><span class="SavingsUnitedCouponsAnchorText-ejgREu jMiZuX">Instacart promo code</span><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp"><div class="ClampContent-hilPkr isFfWK"><p data-testid="CouponItemDek" class="SavingsUnitedCouponsOfferDek-cwvRdE fhxcMw">Incredible Deals At Instacart: Up To $20 In Savings</p></div></div></div></a><a aria-label="Dyson promo code" href="https://www.wired.com/coupons/dyson" name="Dyson" title="Dyson promo code" data-section-title="coupons click 4" class="SavingsUnitedCouponsGridItems-kBWhyw hKGxTu"><div href="https://www.wired.com/coupons/dyson" name="Dyson promo code" class="CouponResponsiveImage-kiuGOG jeySQA"><img alt="https://www.wired.com/coupons/static/shop/30208/logo/_0047_Dyson--coupons.png" src="https://www.wired.com/coupons/static/shop/30208/logo/_0047_Dyson--coupons.png" class="CouponLogo-gFSxCq khxGWu"/></div><div class="SavingsUnitedCouponsContent-ZcHKX fTKlBe"><span class="SavingsUnitedCouponsAnchorText-ejgREu jMiZuX">Dyson promo code</span><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp"><div class="ClampContent-hilPkr isFfWK"><p data-testid="CouponItemDek" class="SavingsUnitedCouponsOfferDek-cwvRdE fhxcMw">Dyson Owner Rewards - 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max-image-preview:large","head.title":"The Best Substack Alternatives | WIRED","tenant":"wired","head.social.title":"The Best Substack Alternatives","head.social.description":"These three alternatives to the newsletter platform offer just as many—if not more—features, and can be easier on your wallet.","head.promo.dek":"These three alternatives to the newsletter platform offer just as many—if not more—features, and can be easier on your wallet.","head.social.opinion":"false","head.jsonld":[{"@context":"http:\u002F\u002Fschema.org","@type":"NewsArticle","articleBody":"Let's set aside, for now, how Substack's reputation might reflect poorly on your publication's brand. The economics of using Substack are simply hard to justify as your newsletter grows. Say you manage to get 500 people to pay $10 a month for your newsletter—that’s a real accomplishment. It also means your newsletter is pulling in $5,000 a month, of which Substack will take $500. Annually you’ll be paying Substack $6,000, and it only gets more expensive as your success builds.\nYou might think this is fair, you might not. Either way, sticking with Substack when other options may be more cost-effective is leaving money on the table. With that in mind, here are some more affordable alternatives that are worth checking out. I break down what these newsletter platforms cost, and I offer a few links to publishers who migrated to these services from Substack and discussed their experiences.\nAnd it would be remiss of me not to mention that WIRED has a suite of excellent newsletters that you don't want to miss! Take a look here.\nGhost\nGhost is open source and run by a nonprofit. You could, in theory, install Ghost on your own server, though most people opt to pay Ghost instead, including several former Substack publishers. Ghost offers an official guide for migrating and even a free concierge service that will handle the migration for you.\nHow does the pricing stack up? Here’s a breakdown:\n\nThe Starter plan begins at $9 a month for up to 500 subscribers, which works out to $108 annually. That's a discount over Substack if you're pulling in more than $1,080 a year.\nThe Creator plan starts at $25 a month for up to 1,000 subscribers, which works out to $300 a year, which is a discount over Substack if you're pulling in more than $3,000 a year. This plan also offers custom themes, integrations with other software, and two user logins.\nPlans scale up from there. At 10,000 subscribers, for example, the Creator plan costs $99 a month, which works out to $1,188 annually, which is a discount over Substack if you're pulling in more than $11,880 a year.\nFor 205,000 subscribers, the Creator plan costs $1,065 a month, which works out to $12,780 annually. You would have to be pulling in $127,800 a year before that works out as a discount over Substack.\n\nGhost’s prices scale regardless of whether a subscriber is paying you or getting the free edition, which means Ghost Pro probably isn't the best deal for truly massive audiences. Because Ghost is open source, however, you can migrate the entire newsletter to your own server after it's established.\nA few high-profile newsletters have moved from Substack to Ghost. By far the most prominent is Platformer by Casey Newton and Zoë Schiffer, which was among the biggest newsletters on Substack when they left. There's also Citation Needed by Molly White, which is an extremely influential blog that critically covers cryptocurrency and other technology trends.\nButtondown\nButtondown was bootstrapped by one person, Justin Duke, who to this day responds to emails and questions nearly instantly. Being bootstrapped means there are no investors pushing for massive scale growth. We've talked about how to migrate your newsletter from Substack to Buttondown before—it's a straightforward process.\nHere's how the pricing works out:\n\nThe Free plan works for up to 100 subscribers, but you can't use this plan if you want to charge for subscriptions.\nThe Basic plan costs $9 a month, or $108 a year, and works for up to 1,000 subscribers. That's a discount over Substack if you're pulling in more than $1,080 annually.\nThe Standard plan supports up to 5,000 subscribers. It costs $29 a month or $348 a year, which is a discount over Substack if you're pulling in more than $3,480 annually. This plan also allows you to remove all Buttondown branding and adds support for integrations with other software.\nThe Professional plan supports up to 10,000 subscribers and costs $79 a month, which works out to $948 a year. That's a discount over Substack if you're making more than $9,480 annually. You can use one account to run multiple newsletters at this level.\nThe Advanced plan supports up to 20,000 subscribers and costs $139 a month, which works out to $1,668. That's a discount over Substack if you're making more than $16,668 annually.\nPlans beyond that size don't have a public price—you'll have to reach out to the company.\n\nNewsletters that migrated from Substack to Buttondown include The Hypothesis by Annalee Newitz, which examines the crossroads of culture and science fiction, among other things. (Full disclosure, I also operate a free newsletter run on Buttondown.)\nBeehiiv\nBeehiiv offers one of the most generous free versions of any application on this list, supporting up to 2,500 subscribers, and offers a straightforward migration tool. There's also a referral program, meaning you can give discounts to readers who persuade their friends to sign up. Here's the pricing breakdown:\n\nThe Free plan supports up to 2,500 subscribers. You cannot offer paid subscriptions with this plan.\nThe Scale plan costs $39 per month, which works out to $468, for up to 1,000 subscribers. If you're pulling in more than $4,680 annually this is a discount over Substack.\nThe Scale plan costs $99 per month, which works out to $1,188 per year, for up to 10,000 subscribers. If you're pulling in more than $11,880 per year that's a discount over Substack.\nThe Max plan, which allows you to remove all Beehiiv branding and offers support for up to 10 different publications, starts at $199 per month which works out to $2,388 per year. That's a discount over Substack if you're pulling in at least $23,880 per year.\n\nNewsletters that migrated from Substack to Beehiiv include Garbage Day by Ryan Broderick, Young Money by Jack Raines, and The Publish Press by Colin and Samir.\nSubstack Doesn't Work for Everyone\nSubstack has raised more than $90 million in venture capital, which is a way of saying that some very rich people expect to see a massive amount of growth from this newsletter company. If you work in media, or have paid attention to the past 20 years of online publishing history, you might be skeptical that such a situation will benefit you financially in the long term. Current trends suggest that skepticism is warranted.\nTo Substack’s credit, right now it’s relatively easy to migrate your newsletter off its platform and onto other ones. Hopefully it stays that way, but if you’re at all skeptical that might change, I recommend migrating sooner rather than later.","isBasedOn":"https:\u002F\u002Fwww.wired.com\u002Fstory\u002Fbest-substack-alternatives\u002F","articleSection":"gear","author":[{"@type":"Person","name":"Justin Pot","sameAs":"https:\u002F\u002Fwww.wired.com\u002Fauthor\u002Fjustin-pot\u002F"}],"dateModified":"2024-07-02T09:30:00.000-04:00","datePublished":"2022-09-14T08:00:00.000-04:00","headline":"The Best Substack 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The problem comes if you want to make a living publishing your newsletter, at which point Substack can quickly become expensive. That’s because, instead of charging a monthly fee, ",["a",{"href":"https:\u002F\u002Fsupport.substack.com\u002Fhc\u002Fen-us\u002Farticles\u002F360037607131-How-much-does-Substack-cost","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fsupport.substack.com\u002Fhc\u002Fen-us\u002Farticles\u002F360037607131-How-much-does-Substack-cost"},"isExternal":true},"Substack takes a 10 percent cut of your newsletter’s revenue"],"."],["p",{"class":"paywall"},"Let's set aside, for now, how Substack's ",["em","reputation"]," might ",["a",{"href":"https:\u002F\u002Fwww.platformer.news\u002Fsubstack-says-it-will-remove-nazi\u002F","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fwww.platformer.news\u002Fsubstack-says-it-will-remove-nazi\u002F"},"isExternal":true},"reflect poorly"]," on your publication's brand. The economics of using Substack are simply hard to justify as your newsletter grows. Say you manage to get 500 people to pay $10 a month for your newsletter—that’s a real accomplishment. It also means your newsletter is pulling in $5,000 a month, of which Substack will take $500. Annually you’ll be paying Substack $6,000, and it only gets more expensive as your success builds."],["inline-newsletter",{"newsletterType":"slim-newsletter","newsletters":[]}],["journey-inline-newsletter",{"newsletterType":"slim-newsletter","newsletters":[]}],["p",{"class":"paywall"},"You might think this is fair, you might not. Either way, sticking with Substack when other options may be more cost-effective is leaving money on the table. With that in mind, here are some more affordable alternatives that are worth checking out. 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noopener","attributes":{"data-offer-url":"https:\u002F\u002Fghost.org\u002Fabout\u002F"},"isExternal":true},"open source and run by a nonprofit"],". You could, in theory, install Ghost on your own server, though most people opt to pay Ghost instead, including ",["a",{"href":"https:\u002F\u002Fwww.wired.com\u002Fstory\u002Fghost-substack-platforms-publishers\u002F","isExternal":false},"several former Substack publishers"],". Ghost offers ",["a",{"href":"https:\u002F\u002Fghost.org\u002Fdocs\u002Fmigration\u002Fsubstack\u002F","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fghost.org\u002Fdocs\u002Fmigration\u002Fsubstack\u002F"},"isExternal":true},"an official guide for migrating"]," and even a ",["a",{"href":"https:\u002F\u002Fghost.org\u002Fdocs\u002Fmigration\u002Fpro\u002F","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fghost.org\u002Fdocs\u002Fmigration\u002Fpro\u002F"},"isExternal":true},"free concierge service"]," that will handle the migration for you."],["ad",{"position":"mid-content"}],["p",{"class":"paywall"},"How does the pricing stack up? Here’s a breakdown:"],["cm-unit"],["ol",{"class":"paywall"},["li","The ",["strong","Starter"]," plan begins at $9 a month for up to 500 subscribers, which works out to $108 annually. That's a discount over Substack if you're pulling in more than $1,080 a year."],["li","The ",["strong","Creator"]," plan starts at $25 a month for up to 1,000 subscribers, which works out to $300 a year, which is a discount over Substack if you're pulling in more than $3,000 a year. This plan also offers custom themes, integrations with other software, and two user logins."],["li","Plans scale up from there. At 10,000 subscribers, for example, the ",["strong","Creator"]," plan costs $99 a month, which works out to $1,188 annually, which is a discount over Substack if you're pulling in more than $11,880 a year."],["li","For 205,000 subscribers, the ",["strong","Creator"]," plan costs $1,065 a month, which works out to $12,780 annually. You would have to be pulling in $127,800 a year before that works out as a discount over Substack."]],["native-ad",{"position":"in-content","shouldDisplayLabel":true}],["p",{"class":"paywall"},"Ghost’s prices scale regardless of whether a subscriber is paying you or getting the free edition, which means Ghost Pro probably isn't the best deal for truly massive audiences. Because Ghost is open source, however, you can migrate the entire newsletter to your own server after it's established."],["ad",{"position":"mid-content"}],["p",{"class":"paywall"},"A few high-profile newsletters have moved from Substack to Ghost. By far the most prominent is ",["a",{"href":"https:\u002F\u002Fwww.platformer.news\u002Fwhy-platformer-is-leaving-substack\u002F","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fwww.platformer.news\u002Fwhy-platformer-is-leaving-substack\u002F"},"isExternal":true},["em","Platformer"]," by Casey Newton and Zoë Schiffer"],", which was among the biggest newsletters on Substack when they left. There's also ",["a",{"href":"https:\u002F\u002Fwww.citationneeded.news\u002Fsubstack-to-self-hosted-ghost\u002F","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fwww.citationneeded.news\u002Fsubstack-to-self-hosted-ghost\u002F"},"isExternal":true},["em","Citation Needed"]," by Molly White"],", which is an extremely influential blog that critically covers cryptocurrency and other technology trends."],["h2",{"class":"paywall"},"Buttondown"],["inline-embed",{"props":{"dangerousCaption":"","dangerousCredit":"Courtesy of Buttondown","image":{"id":"6320e186036b54662b51048e","altText":"Screenshot of Buttondown newsletter 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640w, https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F6320e186036b54662b51048e\u002Fmaster\u002Fw_960,c_limit\u002FSubstack-Alternatives-Buttondown-Gear.jpg 960w, https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F6320e186036b54662b51048e\u002Fmaster\u002Fw_1280,c_limit\u002FSubstack-Alternatives-Buttondown-Gear.jpg 1280w","height":960},"xxl":{"width":1600,"url":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F6320e186036b54662b51048e\u002Fmaster\u002Fw_1600,c_limit\u002FSubstack-Alternatives-Buttondown-Gear.jpg","srcset":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F6320e186036b54662b51048e\u002Fmaster\u002Fw_120,c_limit\u002FSubstack-Alternatives-Buttondown-Gear.jpg 120w, https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F6320e186036b54662b51048e\u002Fmaster\u002Fw_240,c_limit\u002FSubstack-Alternatives-Buttondown-Gear.jpg 240w, https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F6320e186036b54662b51048e\u002Fmaster\u002Fw_320,c_limit\u002FSubstack-Alternatives-Buttondown-Gear.jpg 320w, https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F6320e186036b54662b51048e\u002Fmaster\u002Fw_640,c_limit\u002FSubstack-Alternatives-Buttondown-Gear.jpg 640w, https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F6320e186036b54662b51048e\u002Fmaster\u002Fw_960,c_limit\u002FSubstack-Alternatives-Buttondown-Gear.jpg 960w, https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F6320e186036b54662b51048e\u002Fmaster\u002Fw_1280,c_limit\u002FSubstack-Alternatives-Buttondown-Gear.jpg 1280w, https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F6320e186036b54662b51048e\u002Fmaster\u002Fw_1600,c_limit\u002FSubstack-Alternatives-Buttondown-Gear.jpg 1600w","height":1200}}}},"level":"block","ref":"6320e186036b54662b51048e","type":"image"}],["p",{"class":"paywall"},["a",{"href":"https:\u002F\u002Fbuttondown.email\u002F","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fbuttondown.email\u002F"},"isExternal":true},"Buttondown"]," was bootstrapped by one person, Justin Duke, who to this day responds to emails and questions nearly instantly. Being bootstrapped means there are no investors pushing for massive scale growth. We've talked about ",["a",{"href":"https:\u002F\u002Fwww.wired.com\u002Fstory\u002Fhow-to-migrate-newsletter-substack-to-buttondown\u002F","isExternal":false},"how to migrate your newsletter from Substack to Buttondown"]," before—it's a straightforward process."],["p",{"class":"paywall"},"Here's how the pricing works out:"],["ol",{"class":"paywall"},["li","The ",["strong","Free"]," plan works for up to 100 subscribers, but you can't use this plan if you want to charge for subscriptions."],["li","The ",["strong","Basic"]," plan costs $9 a month, or $108 a year, and works for up to 1,000 subscribers. That's a discount over Substack if you're pulling in more than $1,080 annually."],["li","The ",["strong","Standard"]," plan supports up to 5,000 subscribers. It costs $29 a month or $348 a year, which is a discount over Substack if you're pulling in more than $3,480 annually. This plan also allows you to remove all Buttondown branding and adds support for integrations with other software."],["li","The ",["strong","Professional"]," plan supports up to 10,000 subscribers and costs $79 a month, which works out to $948 a year. That's a discount over Substack if you're making more than $9,480 annually. You can use one account to run multiple newsletters at this level."],["li","The ",["strong","Advanced"]," plan supports up to 20,000 subscribers and costs $139 a month, which works out to $1,668. That's a discount over Substack if you're making more than $16,668 annually."],["li","Plans beyond that size don't have a public price—you'll have to reach out to the company."]],["ad",{"position":"mid-content"}],["p",{"class":"paywall"},"Newsletters that migrated from Substack to Buttondown include ",["a",{"href":"https:\u002F\u002Fbuttondown.email\u002Fthehypothesis\u002Farchive\u002Fheres-why-substacks-scam-worked-so-well\u002F","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fbuttondown.email\u002Fthehypothesis\u002Farchive\u002Fheres-why-substacks-scam-worked-so-well\u002F"},"isExternal":true},["em","The Hypothesis"]," by Annalee Newitz"],", which examines the crossroads of culture and science fiction, among other things. (Full disclosure, ",["a",{"href":"https:\u002F\u002Fbuttondown.email\u002Fjustinpot","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fbuttondown.email\u002Fjustinpot"},"isExternal":true},"I also operate a free newsletter"]," run on Buttondown.)"],["h2",{"class":"paywall"},"Beehiiv"],["inline-embed",{"props":{"dangerousCaption":"","dangerousCredit":"Photograph: Beehiiv","image":{"id":"6320e186eecde8c117e7f3f4","altText":"Smartphones displaying Beehiiv newsletter platform","contentType":"photo","sources":{"sm":{"width":640,"url":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F6320e186eecde8c117e7f3f4\u002Fmaster\u002Fw_640,c_limit\u002FSubstack-Alternatives-Beehiiv-Gear.jpg","srcset":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F6320e186eecde8c117e7f3f4\u002Fmaster\u002Fw_120,c_limit\u002FSubstack-Alternatives-Beehiiv-Gear.jpg 120w, 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There's also a referral program, meaning you can give discounts to readers who persuade their friends to sign up. Here's the pricing breakdown:"],["ol",{"class":"paywall"},["li","The ",["strong","Free"]," plan supports up to 2,500 subscribers. You cannot offer paid subscriptions with this plan."],["li","The ",["strong","Scale"]," plan costs $39 per month, which works out to $468, for up to 1,000 subscribers. If you're pulling in more than $4,680 annually this is a discount over Substack."],["li","The Scale plan costs $99 per month, which works out to $1,188 per year, for up to 10,000 subscribers. If you're pulling in more than $11,880 per year that's a discount over Substack."],["li","The ",["strong","Max"]," plan, which allows you to remove all Beehiiv branding and offers support for up to 10 different publications, starts at $199 per month which works out to $2,388 per year. That's a discount over Substack if you're pulling in at least $23,880 per year."]],["p",{"class":"paywall"},"Newsletters that migrated from Substack to Beehiiv include ",["a",{"href":"https:\u002F\u002Fwww.garbageday.email\u002Fp\u002Fits-time-to-leave-substack","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fwww.garbageday.email\u002Fp\u002Fits-time-to-leave-substack"},"isExternal":true},["em","Garbage Day"]," by Ryan Broderick"],", ",["a",{"href":"https:\u002F\u002Fblog.beehiiv.com\u002Fp\u002Fcase-study-young-money-jack-raines","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fblog.beehiiv.com\u002Fp\u002Fcase-study-young-money-jack-raines"},"isExternal":true},["em","Young Money"]," by Jack Raines"],", and ",["a",{"href":"https:\u002F\u002Fblog.beehiiv.com\u002Fp\u002Fcase-study-publish-press-colin-samir","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fblog.beehiiv.com\u002Fp\u002Fcase-study-publish-press-colin-samir"},"isExternal":true},["em","The Publish Press"]," by Colin and Samir"],"."],["h2",{"class":"paywall"},"Substack Doesn't Work for Everyone"],["p",{"class":"paywall"},"Substack has raised more than $90 million in venture capital, which is a way of saying that some very rich people expect to see a massive amount of growth from this newsletter company. If you work in media, or have paid attention to the past 20 years of online publishing history, you might be skeptical that such a situation will benefit ",["em","you"]," financially in the long term. ",["a",{"href":"https:\u002F\u002Fwww.thewrap.com\u002Fsubstack-follow-feature-problems-subscriptions-down\u002F","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fwww.thewrap.com\u002Fsubstack-follow-feature-problems-subscriptions-down\u002F"},"isExternal":true},"Current trends suggest that skepticism is warranted"],"."],["p",{"class":"paywall"},"To Substack’s credit, right now it’s relatively easy to migrate your newsletter off its platform and onto other ones. 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