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We can even connect your activation data with your CRM and marketing automation platforms to show real ROI. We call our data driven experiential marketing service <strong>The GPJ Experiential Ecosystem®</strong>.</p> </div></div> <h4 class="paragraph-max-width wp-block-heading"><em>Our Data Unification Services Include:</em></h4> <ul class="wp-block-list"><li>Data Unification from Disparate Event Tech Data Silos</li><li>Data Warehousing</li><li>Data Strategy (collection, use, integration)</li></ul> <p><a id="analytics" name="analytics"></a></p> <h3 class="paragraph-max-width wp-block-heading">ANALYTICS</h3> <div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile paragraph-max-width" style="grid-template-columns:auto 40%"><figure class="wp-block-media-text__media"><img decoding="async" src="https://www.gpj.co.uk/wp-content/uploads/sites/8/2018/02/pexels-photo-590020.jpeg" alt="" class="wp-image-11616 size-full"/></figure><div class="wp-block-media-text__content"> <p>We are adept at interpreting the data to create actionable insights that lead to fresh strategy, creative execution and experience design.  We can help you evolve brand perception, identify micro segments in your audience and shift customer behaviour.</p> <p>We call our data driven experiential marketing service <strong>The GPJ Experiential Ecosystem®</strong>.</p> </div></div> <h4 class="paragraph-max-width wp-block-heading"><em>Our Analytics Services Include:</em></h4> <ul class="wp-block-list"><li>Experience Component Effectiveness Analysis</li><li>Data Collection Consulting</li><li>Systems Integration (among data sources and with CRM and Marketing Automation platforms)</li></ul> <p><a id="strategy-and-planning" name="strategy-and-planning"></a></p> <h3 class="paragraph-max-width wp-block-heading">STRATEGY AND PLANNING</h3> <div class="wp-block-media-text alignwide is-stacked-on-mobile paragraph-max-width" style="grid-template-columns:40% auto"><figure class="wp-block-media-text__media"><img decoding="async" src="https://www.gpj.co.uk/wp-content/uploads/sites/8/2018/02/desk-office-hero-workspace.jpg" alt="" class="wp-image-11637 size-full"/></figure><div class="wp-block-media-text__content"> <p>Our proprietary process for gaining deeper insights into a brand audience’s needs, wants and behaviours is called Strategic Experience Mapping®. Strategy provides the right ingredients to ensure we meet or exceed your business objectives. Our creative studio then brings the best ideas to the table. The output of a Strategic Experience Mapping program is a schematic that aligns brand objectives with multiple audience segments and the types of content and experiential marketing each of those segments needs to create desired actions.</p> </div></div> <h4 class="wp-block-heading"><em>Our Strategy and Planning Services Include:</em></h4> <div class="wp-block-columns paragraph-max-width is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <ul class="wp-block-list"><li>Attendee Marketing Strategy</li><li>Audience Generation/Acquisition</li><li>Brand Consulting</li><li>Social Media Strategy and Amplification</li><li>Competitive Analysis</li><li>Content Strategy</li><li>Event Auditing & Reporting</li></ul> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <ul class="wp-block-list"><li>Event Marketing Strategy</li><li>Measurement & Analysis</li><li>Message Hierarchy Development</li><li>Event Portfolio Planning</li><li>Strategic Experience Mapping and Design</li><li>Customer Research</li></ul> </div> </div> <h3 class="wp-block-heading">AUDIENCE ACQUISITION</h3> <div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile paragraph-max-width" style="grid-template-columns:auto 40%"><figure class="wp-block-media-text__media"><img decoding="async" src="https://www.gpj.co.uk/wp-content/uploads/sites/8/2018/03/Audience.Acquisition.use_.png" alt="" class="wp-image-11925 size-full"/></figure><div class="wp-block-media-text__content"> <p>To ensure a successful event and also drive ROI, it’s important to strike the right balance of quantity and quality in attendees to maximise your event budget. Our Strategy provide audience acquisition services and support for our clients to drive measurable results.</p> </div></div> <h4 class="wp-block-heading"><em>Our Audience Acquisition Services Include:</em></h4> <div class="wp-block-columns paragraph-max-width is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <ul class="wp-block-list"><li>Strategic Planning</li><li>Web Development</li><li>Audience Acquisition Strategy</li><li>Paid Placement for Awareness</li><li>Content Strategy</li></ul> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <ul class="wp-block-list"><li>Content Production</li><li>Design</li><li>PR</li><li>Reporting and Optimisation</li><li>Attendee Communications</li></ul> </div> </div> </div> <div class="pagination mb-3"> </div> </main> </div> </div> <footer class="content-info"> <div class="container pt-6 pb-4"> <div class="row justify-content-between justify-content-lg-start"> <div class="col-12 col-md-auto col-lg-3"> <a class="footer-brand" href="https://www.gpj.co.uk/"> <span class="screen-reader-text">GPJ UK</span> </a> </div> <section class="widget nav_menu-2 widget_nav_menu"><h3>About Us</h3><div class="menu-about-us-container"><ul id="menu-about-us" class="menu"><li id="menu-item-46156" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46156"><a href="https://www.gpj.co.uk/who-we-are/">About us</a></li> <li id="menu-item-46157" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46157"><a href="https://www.gpj.co.uk/what-weve-done/">Work</a></li> <li id="menu-item-46158" class="menu-item menu-item-type-post_type menu-item-object-page current-page-ancestor menu-item-46158"><a href="https://www.gpj.co.uk/what-we-do/">Services</a></li> <li id="menu-item-46159" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46159"><a href="https://www.gpj.co.uk/who-we-are/">Leadership</a></li> </ul></div></section><section class="widget nav_menu-3 widget_nav_menu"><h3>Legal</h3><div class="menu-legal-container"><ul id="menu-legal" class="menu"><li id="menu-item-46160" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46160"><a href="https://www.gpj.co.uk/privacy/">Privacy</a></li> <li id="menu-item-46161" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46161"><a href="https://www.gpj.co.uk/uk-tax-policy/">UK Tax Policy</a></li> <li id="menu-item-46162" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46162"><a href="https://www.gpj.co.uk/modern-slavery/">Modern Slavery</a></li> </ul></div></section><section class="widget nav_menu-4 widget_nav_menu"><h3>Contact</h3><div class="menu-contact-container"><ul id="menu-contact" class="menu"><li id="menu-item-46163" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46163"><a href="https://www.gpj.co.uk/contact/">Contact us</a></li> <li id="menu-item-46164" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46164"><a href="https://www.gpj.co.uk/careers/">Careers</a></li> </ul></div></section> </div> <div class="text-end mt-6 pww"> <span class="me-2">Part of the <a style="color: inherit;" href="https://www.project.com/">Project</a> network</span> <a href="https://www.project.com/"><img src="https://www.gpj.co.uk/wp-content/themes/main/dist/images/pww-logo_8f8f4a7f75eb5ecaf571.jpg" alt="Project Worldwide logo" height="46"></a> </div> <hr class="my-3"> <div class="subfooter row align-items-center g-3 flex-column-reverse flex-md-row"> <div class="col"> <small class="fw-light">Copyright ©2024 George P. Johnson. 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