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La cultura y comunicación tradicional en las organizaciones ya no responde a las exigencias" /> <meta name="twitter:image" content="https://0.academia-photos.com/23932371/7746194/15434032/s200_marta.pag_n_mart_nez.jpg" /> <meta property="fb:app_id" content="2369844204" /> <meta property="og:type" content="article" /> <meta property="og:url" content="https://www.academia.edu/34750936/EL_TIEMPO_Y_LA_COMUNICACI%C3%93N_Nuevos_Horizontes" /> <meta property="og:title" content="EL TIEMPO Y LA COMUNICACIÓN: Nuevos Horizontes" /> <meta property="og:image" content="http://a.academia-assets.com/images/open-graph-icons/fb-paper.gif" /> <meta property="og:description" content="RESUMEN Este ensayo es el resultado de una reflexión sobre el impacto y efecto de la comunicación en los procesos de cambio de la cultura organizacional. La cultura y comunicación tradicional en las organizaciones ya no responde a las exigencias" /> <meta property="article:author" content="https://ufms.academia.edu/MartaPag%C3%A1nMart%C3%ADnez" /> <meta name="description" content="RESUMEN Este ensayo es el resultado de una reflexión sobre el impacto y efecto de la comunicación en los procesos de cambio de la cultura organizacional. La cultura y comunicación tradicional en las organizaciones ya no responde a las exigencias" /> <title>(PDF) EL TIEMPO Y LA COMUNICACIÓN: Nuevos Horizontes</title> <link rel="canonical" href="https://www.academia.edu/34750936/EL_TIEMPO_Y_LA_COMUNICACI%C3%93N_Nuevos_Horizontes" /> <script async src="https://www.googletagmanager.com/gtag/js?id=G-5VKX33P2DS"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-5VKX33P2DS', { cookie_domain: 'academia.edu', send_page_view: false, }); gtag('event', 'page_view', { 'controller': "single_work", 'action': "show", 'controller_action': 'single_work#show', 'logged_in': 'false', 'edge': 'unknown', // Send nil if there is no A/B test bucket, in case some records get logged // with missing data - that way we can distinguish between the two cases. // ab_test_bucket should be of the form <ab_test_name>:<bucket> 'ab_test_bucket': null, }) </script> <script> var $controller_name = 'single_work'; var $action_name = "show"; var $rails_env = 'production'; var $app_rev = '93720bf1bfe9a596e9e0316a241c11464f4d7f5d'; var $domain = 'academia.edu'; var $app_host = "academia.edu"; var $asset_host = "academia-assets.com"; var $start_time = new Date().getTime(); var $recaptcha_key = "6LdxlRMTAAAAADnu_zyLhLg0YF9uACwz78shpjJB"; var $recaptcha_invisible_key = "6Lf3KHUUAAAAACggoMpmGJdQDtiyrjVlvGJ6BbAj"; var $disableClientRecordHit = false; </script> <script> window.require = { config: function() { return function() {} } } </script> <script> window.Aedu = window.Aedu || {}; window.Aedu.hit_data = null; window.Aedu.serverRenderTime = new Date(1741378665000); window.Aedu.timeDifference = new Date().getTime() - 1741378665000; </script> <script type="application/ld+json">{"@context":"https://schema.org","@type":"ScholarlyArticle","abstract":"RESUMEN Este ensayo es el resultado de una reflexión sobre el impacto y efecto de la comunicación en los procesos de cambio de la cultura organizacional. La cultura y comunicación tradicional en las organizaciones ya no responde a las exigencias contemporáneas, lo que promueve la construcción de una nueva identidad ante la velocidad tecnológica y la preocupación por el tiempo. Así, el objetivo es analizar el papel de la comunicación en los procesos de cambio empresarial. Con base en la revisión bibliográfica como metodología, se analiza la función de la comunicación organizacional, la cultura organizacional y la disonancia entre modelos corporativos tradicionales y emergentes. 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window.loswp.shouldDetectTimezone = true; window.loswp.shouldShowBulkDownload = true; window.loswp.showSignupCaptcha = false window.loswp.willEdgeCache = false; window.loswp.work = {"work":{"id":34750936,"created_at":"2017-10-03T04:57:04.408-07:00","from_world_paper_id":null,"updated_at":"2021-01-16T08:19:25.713-08:00","_data":{"abstract":"RESUMEN Este ensayo es el resultado de una reflexión sobre el impacto y efecto de la comunicación en los procesos de cambio de la cultura organizacional. La cultura y comunicación tradicional en las organizaciones ya no responde a las exigencias contemporáneas, lo que promueve la construcción de una nueva identidad ante la velocidad tecnológica y la preocupación por el tiempo. Así, el objetivo es analizar el papel de la comunicación en los procesos de cambio empresarial. Con base en la revisión bibliográfica como metodología, se analiza la función de la comunicación organizacional, la cultura organizacional y la disonancia entre modelos corporativos tradicionales y emergentes. Se concluye Brasil donde actúa como coordinador y docente del Grado en Administración, actúa como docente de Postgraduación y Máster Universitario, y orienta y desarrolla proyectos de investigación en"},"document_type":"paper","pre_hit_view_count_baseline":null,"quality":"high","language":"es","title":"EL TIEMPO Y LA COMUNICACIÓN: Nuevos Horizontes","broadcastable":true,"draft":false,"has_indexable_attachment":true,"indexable":true,"seo_quality":null}}["work"]; window.loswp.workCoauthors = [23932371]; window.loswp.locale = "en"; window.loswp.countryCode = "SG"; window.loswp.cwvAbTestBucket = ""; window.loswp.designVariant = "ds_vanilla"; window.loswp.fullPageMobileSutdModalVariant = "control"; window.loswp.useOptimizedScribd4genScript = false; window.loginModal = {}; window.loginModal.appleClientId = 'edu.academia.applesignon'; window.userInChina = "false";</script><script defer="" src="https://accounts.google.com/gsi/client"></script><div class="ds-loswp-container"><div class="ds-work-card--grid-container"><div class="ds-work-card--container js-loswp-work-card"><div class="ds-work-card--cover"><div class="ds-work-cover--wrapper"><div class="ds-work-cover--container"><button class="ds-work-cover--clickable js-swp-download-button" data-signup-modal="{"location":"swp-splash-paper-cover","attachmentId":54609226,"attachmentType":"pdf"}"><img alt="First page of “EL TIEMPO Y LA COMUNICACIÓN: Nuevos Horizontes”" class="ds-work-cover--cover-thumbnail" src="https://0.academia-photos.com/attachment_thumbnails/54609226/mini_magick20190116-14642-1cij7ac.png?1547667377" /><img alt="PDF Icon" class="ds-work-cover--file-icon" src="//a.academia-assets.com/images/single_work_splash/adobe_icon.svg" /><div class="ds-work-cover--hover-container"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">download</span><p>Download Free PDF</p></div><div class="ds-work-cover--ribbon-container">Download Free PDF</div><div class="ds-work-cover--ribbon-triangle"></div></button></div></div></div><div class="ds-work-card--work-information"><h1 class="ds-work-card--work-title">EL TIEMPO Y LA COMUNICACIÓN: Nuevos Horizontes</h1><div class="ds-work-card--work-authors ds-work-card--detail"><a class="ds-work-card--author js-wsj-grid-card-author ds2-5-body-md ds2-5-body-link" data-author-id="23932371" href="https://ufms.academia.edu/MartaPag%C3%A1nMart%C3%ADnez"><img alt="Profile image of Marta Pagán Martínez" class="ds-work-card--author-avatar" src="https://0.academia-photos.com/23932371/7746194/15434032/s65_marta.pag_n_mart_nez.jpg" />Marta Pagán Martínez</a></div><div class="ds-work-card--detail"><div class="ds-work-card--work-metadata"><div class="ds-work-card--work-metadata__stat"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">visibility</span><p class="ds2-5-body-sm" id="work-metadata-view-count">…</p></div><div class="ds-work-card--work-metadata__stat"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">description</span><p class="ds2-5-body-sm">30 pages</p></div><div class="ds-work-card--work-metadata__stat"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">link</span><p class="ds2-5-body-sm">1 file</p></div></div><script>(async () => { const workId = 34750936; 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if (!viewCountBody) { throw new Error('Failed to find work views element'); } viewCountBody.textContent = `${commaizedViewCount} views`; } catch (error) { // Remove the whole views element if there was some issue parsing. document.getElementById('work-metadata-view-count')?.parentNode?.remove(); throw new Error(`Failed to parse view count: ${viewCount}`, error); } }; // If the DOM is still loading, wait for it to be ready before updating the view count. if (document.readyState === "loading") { document.addEventListener('DOMContentLoaded', () => { updateViewCount(viewCount); }); // Otherwise, just update it immediately. } else { updateViewCount(viewCount); } })();</script></div><p class="ds-work-card--work-abstract ds-work-card--detail ds2-5-body-md">RESUMEN Este ensayo es el resultado de una reflexión sobre el impacto y efecto de la comunicación en los procesos de cambio de la cultura organizacional. La cultura y comunicación tradicional en las organizaciones ya no responde a las exigencias contemporáneas, lo que promueve la construcción de una nueva identidad ante la velocidad tecnológica y la preocupación por el tiempo. Así, el objetivo es analizar el papel de la comunicación en los procesos de cambio empresarial. Con base en la revisión bibliográfica como metodología, se analiza la función de la comunicación organizacional, la cultura organizacional y la disonancia entre modelos corporativos tradicionales y emergentes. Se concluye Brasil donde actúa como coordinador y docente del Grado en Administración, actúa como docente de Postgraduación y Máster Universitario, y orienta y desarrolla proyectos de investigación en</p><div class="ds-work-card--button-container"><div class="primary-buttons "><button class="ds2-5-button js-swp-download-button" data-signup-modal="{"location":"continue-reading-button--work-card","attachmentId":54609226,"attachmentType":"pdf","workUrl":"https://www.academia.edu/34750936/EL_TIEMPO_Y_LA_COMUNICACI%C3%93N_Nuevos_Horizontes"}"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">description</span>See full PDF</button><button class="ds2-5-button ds2-5-button--secondary js-swp-download-button" data-signup-modal="{"location":"download-pdf-button--work-card","attachmentId":54609226,"attachmentType":"pdf","workUrl":"https://www.academia.edu/34750936/EL_TIEMPO_Y_LA_COMUNICACI%C3%93N_Nuevos_Horizontes"}"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">download</span>Download PDF</button></div></div><div class="ds-signup-banner-trigger-container"><div class="ds-signup-banner-trigger ds-signup-banner-trigger-control"></div></div><div class="ds-signup-banner ds-signup-banner-control"><div id="ds-signup-banner-close-button"><button class="ds2-5-button ds2-5-button--secondary ds2-5-button--inverse"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">close</span></button></div><div class="ds-signup-banner-ctas" data-impression-entity-id="34750936" data-impression-entity-type="2" data-impression-source="signup-banner"><img src="//a.academia-assets.com/images/academia-logo-capital-white.svg" /><h4 class="ds2-5-heading-serif-sm">Sign up for access to the world's latest research</h4><button class="ds2-5-button ds2-5-button--inverse ds2-5-button--full-width js-swp-download-button" data-signup-modal="{"location":"signup-banner"}">Sign up for free<span class="material-symbols-outlined" style="font-size: 20px" translate="no">arrow_forward</span></button></div><div class="ds-signup-banner-divider"></div><div class="ds-signup-banner-reasons"><div class="ds-signup-banner-reasons-item"><span class="material-symbols-outlined" style="font-size: 24px" translate="no">check</span><span>Get notified about relevant papers</span></div><div class="ds-signup-banner-reasons-item"><span class="material-symbols-outlined" style="font-size: 24px" translate="no">check</span><span>Save papers to use in your research</span></div><div class="ds-signup-banner-reasons-item"><span class="material-symbols-outlined" style="font-size: 24px" translate="no">check</span><span>Join the discussion with peers</span></div><div class="ds-signup-banner-reasons-item"><span class="material-symbols-outlined" style="font-size: 24px" translate="no">check</span><span>Track your impact</span></div></div></div><script>(() => { // Set up signup banner show/hide behavior: // 1. 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A partir de la categoría de tiempo social se estudia la relación entre lo analógico y lo digital y se establece una estrecha relación entre la comunicación mediante las nuevas ecnologías y la emergencia de una nueva temporalidad que se expresa de modo ejemplar en el tiempo de las redes sociales.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"COMUNICACIÓN Y TIEMPO EN LA RED SOCIAL","attachmentId":64041126,"attachmentType":"pdf","work_url":"https://www.academia.edu/43731389/COMUNICACI%C3%93N_Y_TIEMPO_EN_LA_RED_SOCIAL","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/43731389/COMUNICACI%C3%93N_Y_TIEMPO_EN_LA_RED_SOCIAL"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="1" data-entity-id="113932804" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/113932804/O_TEMPO_E_A_COMUNICA%C3%87%C3%83O_Novos_horizont">O TEMPO E A COMUNICAÇÃO: Novos horizont</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="23932371" href="https://ufms.academia.edu/MartaPag%C3%A1nMart%C3%ADnez">Marta Pagán Martínez</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Revista Observatório, 2017</p><p class="ds-related-work--abstract ds2-5-body-sm">que la idea de tiempo, organización jerárquica, valores y hábitos caminan hacia nuevos horizontes donde los cambios innovadores en la cultura organizacional y comunicación son la llave del éxito y la supervivencia. PALABRAS CLAVE: Comunicación organizacional; cultura organizacional; organización inteligente; velocidad tecnológica; sociedad de la información y comunicación; identidad corporativa. RESUMO Este ensaio é o resultado de uma reflexão sobre o impacto e efeito da comunicação nos processos de mudança da cultura organizacional. A cultura tradicional e a comunicação nas organizações já não respondem às demandas contemporâneas, o que promove a construção de uma nova identidade diante da velocidade tecnológica e da preocupação ao longo do tempo. Assim, o objetivo é analisar o papel da comunicação nos processos de mudança de negócios. Com base na revisão bibliográfica como metodologia, analisa-se a função da comunicação organizacional, a cultura organizacional e a dissonância entre modelos corporativos tradicionais e emergentes. 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La colección reúne una gran cantidad de trabajos procedentes de muy distintas partes del planeta, un esfuerzo conjunto de profesores investigadores de universidades e instituciones de reconocido prestigio. Todo esto es posible gracias a la labor y al compromiso de los coordinadores de cada uno de los monográficos que conforman este acervo.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"COMUNICACIÓN Y PENSAMIENTO. RELATOS DE LA NUEVA COMUNICACIÓN","attachmentId":67739188,"attachmentType":"pdf","work_url":"https://www.academia.edu/49362322/COMUNICACI%C3%93N_Y_PENSAMIENTO_RELATOS_DE_LA_NUEVA_COMUNICACI%C3%93N","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/49362322/COMUNICACI%C3%93N_Y_PENSAMIENTO_RELATOS_DE_LA_NUEVA_COMUNICACI%C3%93N"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="4" data-entity-id="24749909" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/24749909/COMUNICACI%C3%93N_EN_EL_TERCER_MILENIO_Nuevos_escenarios_y_tendencias">COMUNICACIÓN EN EL TERCER MILENIO Nuevos escenarios y tendencias</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="47718067" href="https://independent.academia.edu/Mar%C3%ADaAsunci%C3%B3nEugeniaORELLANAMEDRANO">María Asunción Eugenia ORELLANA MEDRANO</a></div><p class="ds-related-work--abstract ds2-5-body-sm">El presente trabajo ensaya una visión del efecto de las nuevas tecnologías en el vasto mundo de la comunicación y cuales podrían ser las perspectivas para los comunicadores. Para efecto de desarrollo, es necesario partir desde las definiciones como base para el tema aquí propuesto, para luego pasar a la relación entre ellas y como se vinculan directamente con los comunicadores y periodistas.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"COMUNICACIÓN EN EL TERCER MILENIO Nuevos escenarios y tendencias","attachmentId":45079013,"attachmentType":"pdf","work_url":"https://www.academia.edu/24749909/COMUNICACI%C3%93N_EN_EL_TERCER_MILENIO_Nuevos_escenarios_y_tendencias","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/24749909/COMUNICACI%C3%93N_EN_EL_TERCER_MILENIO_Nuevos_escenarios_y_tendencias"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="5" data-entity-id="60812062" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/60812062/Editorial_Nuevos_mundos_para_la_comunicaci%C3%B3n">Editorial: Nuevos mundos para la comunicación</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="53166462" href="https://udemedellin.academia.edu/RevistaAnagramas">Revista Anagramas</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Editorial: Nuevos mundos para la comunicación, 2019</p><p class="ds-related-work--abstract ds2-5-body-sm">En la versión número 34 de la revista se avizoran escenarios de interacción propios de la comunicación, pero visto desde otro contexto se entiende que a lo largo de la revista hay reflexiones que proponen nuevos caminos para recorrer la comunicación, es decir, viejos medios hacia nuevos consumos. Y qué mejor que recrear algunas líneas de McLuhan para darle inicio a este nuevo número.Cuando McLuhan tituló con el aforismo “el medio es el mensaje” el primer capítulo de su libro más influyente, Understanding Media: The Extensions of Man, publicado por primera vez en 1964, probablemente nunca imaginó que estaría formulando las bases de una de las teorías de la comunicación más influyentes en la época actual o, si se quiere, del oxímoron más provocativo que ha trascendido a través del tiempo y el espacio.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Editorial: Nuevos mundos para la comunicación","attachmentId":74090047,"attachmentType":"pdf","work_url":"https://www.academia.edu/60812062/Editorial_Nuevos_mundos_para_la_comunicaci%C3%B3n","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/60812062/Editorial_Nuevos_mundos_para_la_comunicaci%C3%B3n"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="6" data-entity-id="6125691" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/6125691/LA_COMUNICACI%C3%93N_ALTERNATIVA_EN_NUESTROS_D%C3%8DAS_UN_ACERCAMIENTO_A_LOS_MEDIOS">LA COMUNICACIÓN ALTERNATIVA EN NUESTROS DÍAS: UN ACERCAMIENTO A LOS MEDIOS</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="9281547" href="https://independent.academia.edu/MiguelGarc%C3%ADa11">Miguel García</a></div><p class="ds-related-work--abstract ds2-5-body-sm">La comunicación alternativa es una respuesta no autoritaria a la voluntad del cambio social, gracias a ella conocemos la voz de los actores sociales: hombres y mujeres que viven, piensan y sienten, y que buscan ser escuchados. El presente artículo propone un acercamiento a este tipo de comunicación, y para ello, en sus líneas pretende dibujar una línea del tiempo para esclarecer el concepto desde la perspectiva de diversos autores en el tema, los medios que la producen y su función de voceros de los movimientos sociales. Así mismo, se aborda el surgimiento teórico del término medios alternativos, sus limitantes y contradicciones. Para finalizar se exponen dos movimientos sociales en América Latina: el del EZLN en México y el ocurrido tras el golpe de estado en Honduras, los cuales, a nuestro parecer, han sido productores y promotores en su contexto de la comunicación alternativa, dentro de un proceso social mayor y complejo: la lucha contra el neoliberalismo.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"LA COMUNICACIÓN ALTERNATIVA EN NUESTROS DÍAS: UN ACERCAMIENTO A LOS MEDIOS","attachmentId":33027681,"attachmentType":"pdf","work_url":"https://www.academia.edu/6125691/LA_COMUNICACI%C3%93N_ALTERNATIVA_EN_NUESTROS_D%C3%8DAS_UN_ACERCAMIENTO_A_LOS_MEDIOS","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/6125691/LA_COMUNICACI%C3%93N_ALTERNATIVA_EN_NUESTROS_D%C3%8DAS_UN_ACERCAMIENTO_A_LOS_MEDIOS"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="7" data-entity-id="1941433" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/1941433/HABILIDADES_COMUNICATIVAS_PARA_EL_FUTURO">HABILIDADES COMUNICATIVAS PARA EL FUTURO</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="2417526" href="https://uem.academia.edu/FernandoValderrama">Fernando Valderrama</a></div><p class="ds-related-work--abstract ds2-5-body-sm">El objetivo de la actividad es la integración de la competencia de “habilidades comunicativas” dentro de una materia técnica del Grado de ingeniería de la Edificación y de la del refuerzo de la lengua extranjera. Tras haber dado a los alumnos algunas indicaciones de cómo comunicarse en público, se graba en video a cada uno de ellos mientras realizan una breve exposición sobre un tema improvisado. Serán un grupo de compañeros los que evalúen a sus compañeros. Con la visualización en clase de los videos de la primera exposición se corrigen defectos de expresión y forma de los alumnos y se les prepara para la segunda exposición. Se realiza una segunda grabación y co-evaluación de los alumnos en esta segunda exposición a fin de constatar la mejora. Los alumnos mejoran notablemente su capacidad de comunicarse en público. Adquieren las competencias técnicas que sirvieron de hilo conductor para esta actividad. Así, de forma integrada en la asignatura, y sin necesidad de dedicar un tiempo excluyente al desarrollo de estas capacidades, los resultados obtenidos indican que han desarrollado su habilidad para comunicarse eficazmente y adquirido las competencias propias de la asignatura, además de haber mejorado en su comprensión de la lengua inglesa.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"HABILIDADES COMUNICATIVAS PARA EL FUTURO","attachmentId":27976368,"attachmentType":"pdf","work_url":"https://www.academia.edu/1941433/HABILIDADES_COMUNICATIVAS_PARA_EL_FUTURO","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/1941433/HABILIDADES_COMUNICATIVAS_PARA_EL_FUTURO"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="8" data-entity-id="29428381" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/29428381/LA_COMUNICACI%C3%93N_Y_EL_SIGLO_XXI">LA COMUNICACIÓN Y EL SIGLO XXI</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="55631231" href="https://independent.academia.edu/MargaritaBlanca">Blanca Margarita</a></div><p class="ds-related-work--abstract ds2-5-body-sm">Página 1 de 17 LA COMUNICACIÓN Y EL SIGLO XXI UNIDAD DIDÁCTICA NRO 1"CONCEPTOS"  HISTORIA DE LA COMUNICACIÓN: LÍNEA DEL TIEMPO (VIDEO).</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"LA COMUNICACIÓN Y EL SIGLO XXI","attachmentId":49873836,"attachmentType":"pdf","work_url":"https://www.academia.edu/29428381/LA_COMUNICACI%C3%93N_Y_EL_SIGLO_XXI","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/29428381/LA_COMUNICACI%C3%93N_Y_EL_SIGLO_XXI"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="9" data-entity-id="108004415" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/108004415/NUEVAS_ESTRATEGIAS_Y_METODOLOG%C3%8DAS_EN_COMUNICACI%C3%93N">NUEVAS ESTRATEGIAS Y METODOLOGÍAS EN COMUNICACIÓN</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="92376027" href="https://uao.academia.edu/IsmaelCardozo">Ismael Cardozo</a></div><p class="ds-related-work--abstract ds2-5-body-sm">Todos los derechos reservados. Ni la totalidad ni parte de este libro puede reproducirse o transmitirse por ningún procedimiento electrónico o mecánico, incluyendo fotocopia, grabación magnética, o cualquier almacenamiento de información y sistema de recuperación sin permiso escrito de los autores y del editor. En caso de erratas y actualizaciones, la Editorial Tirant lo Blanch publicará la pertinente corrección en la página web www.tirant.com.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"NUEVAS ESTRATEGIAS Y METODOLOGÍAS EN COMUNICACIÓN","attachmentId":106506764,"attachmentType":"pdf","work_url":"https://www.academia.edu/108004415/NUEVAS_ESTRATEGIAS_Y_METODOLOG%C3%8DAS_EN_COMUNICACI%C3%93N","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/108004415/NUEVAS_ESTRATEGIAS_Y_METODOLOG%C3%8DAS_EN_COMUNICACI%C3%93N"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div></div></div><div class="ds-sticky-ctas--wrapper js-loswp-sticky-ctas hidden"><div class="ds-sticky-ctas--grid-container"><div class="ds-sticky-ctas--container"><button class="ds2-5-button js-swp-download-button" data-signup-modal="{"location":"continue-reading-button--sticky-ctas","attachmentId":54609226,"attachmentType":"pdf","workUrl":null}">See full PDF</button><button class="ds2-5-button ds2-5-button--secondary js-swp-download-button" data-signup-modal="{"location":"download-pdf-button--sticky-ctas","attachmentId":54609226,"attachmentType":"pdf","workUrl":null}"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">download</span>Download PDF</button></div></div></div><div class="ds-below-fold--grid-container"><div class="ds-work--container js-loswp-embedded-document"><div class="attachment_preview" data-attachment="Attachment_54609226" style="display: none"><div class="js-scribd-document-container"><div class="scribd--document-loading js-scribd-document-loader" style="display: block;"><img alt="Loading..." src="//a.academia-assets.com/images/loaders/paper-load.gif" /><p>Loading Preview</p></div></div><div style="text-align: center;"><div class="scribd--no-preview-alert js-preview-unavailable"><p>Sorry, preview is currently unavailable. 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